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Welcome to
V I E T N A M M A R K E T ’ S
L E A D I N G E - C O M M E R C E P L A T F O R M
2
Lazada is here to support you!Lazada University - where you leverage our available sources and courses
Get access to online
tutorials + video for
self-learning
1 2
View and register for
free-of-charge
training sessions
TIMELINE
Sales
LIVERegister
Partner Support Center (PSC)
08 7303 1177 (+ ext 4 for Finance support)
[email protected] OR Chat Tool on Seller Center
KAM/ VPM (optional)
Sales
PSC
KAM/ VPM
Support issues related to contract (fees and terms), first product creation on Lazada +
how to get used to Lazada system during the beginning of your journey on Lazada
Receive and respond to all your questions/ problems/ complaints related to selling on
Lazada (order processing, returns, the system error, shop info updated... )
Only support in product promotion, shop marketing, account planning after 2 months on
Lazada
2 first months
Lazada is here to support you!Get quick and effective support by contacting right department
How to start selling?
1
CONTENT
PRODUCTIONCreate products on your shop
4
2
PRICE & STOCK
UPDATESet competitive price &
available stock for sales
3 4
ORDER
FULFILLMENTApproach and process your
order within leadtime
PAYMENT
TRACKINGKnow when and how to get paid
Get used to Lazada Seller CenterThis is the only channel where you can enter and manage 100% your shop on Lazada
Get used to Lazada Seller CenterA powerful system which enables you to completely manage all aspects of your shop
PRODUCT MANAGEMENT ORDER MANAGEMENT
PAYMENT TRACKING
• Adding Products
• Product Info
Update
• Stock Management
• Order Fulfillment
• Financial Report
• Payment Status
Seller Name
Main Function
Quick noti
Promotion
Tool
Regularly
update news
from Lazada
Get used to Lazada Seller CenterSeller Center homepage
Statistic Quick look at number of
orders, revenue and payment
status
Get used to Lazada Seller CenterSeller Center homepage
1 - Content ProductionHow can shoppers buy if you have no products? There are 2 ways you can choose: One-by-one or Mass Upload
SINGLE UPLOAD
Fill in
product info
Upload
image
Wait for QC
response
Choose
Category
Submit &
Finish
MASS UPLOAD
Choose
CategoryFill in info
Wait for QC
response
Download
Templates
Upload
on SC
For detailed guidance, please
register for Content Enhancement
training via Lazada University
1 - Content ProductionWhy it is important to your business?
LARGE ASSORTMENT
= HIGH TRAFFIC
Increase the size of your assortment Send us your shop link of other
channels and Lazada creates
the products for you!
1 - Content ProductionWhy it is important to your business?
Create attractive offers
(free gift, combos and product set)Effortless Shopping
LARGE ASSORTMENT
= HIGH TRAFFIC
Send us your shop link of other
channels and Lazada creates
the products for you!
1 - Content ProductionWhy it is important to your business?
Create attractive offers
(free gift, combos and product set)Effortless Shopping
LARGE ASSORTMENT
= HIGH TRAFFIC
Send us your shop link of other
channels and Lazada creates
the products for you!
1 - Content ProductionWhy it is important to your business?
LARGE ASSORTMENT
= HIGH TRAFFIC
Create attractive offers
(free gift, combos and product set)Effortless Shopping
Send us your shop link of other
channels and Lazada creates
the products for you!
1 - Content ProductionWhy it is important to your business?
GOOD CONTENT
= HIGH CONVERSION RATE
Include as much information
on your product as possibleEffortless Shopping
For detailed guidance, please
register for Content Enhancement
training via Lazada University
1 - Content ProductionWhy it is important to your business?
Provide many views of your product.
The more, the better!Effortless Shopping
For detailed guidance, please
register for Content Enhancement
training via Lazada University
GOOD CONTENT
= HIGH CONVERSION RATE
1 - Content ProductionWhy it is important to your business?
GOOD CONTENT
= HIGH CONVERSION RATE
Provide many views of your product.
The more, the better!
For detailed guidance, please
register for Content Enhancement
training via Lazada University
Effortless Shopping
1 - Content ProductionWhy it is important to your business?
Ensure all sizing information is present
with correct variation
GOOD CONTENT
= HIGH CONVERSION RATE
For detailed guidance, please
register for Content Enhancement
training via Lazada University
Effortless Shopping
Note: To avoid out-of-stock cancellation, your stock volume will be
automatically turned to 0 in case of no update during 60 days
2 - Price & Stock UpdatesDon’t forget to check your product visibility to see if your products are online on website Lazada.vn or not
Product is visible only if it
satisfies all 8 conditions
Click on “x” icon to see the
reason why your product is
invisible
2 - Price & Stock UpdatesDon’t forget to check your product visibility to see if your products are online on website Lazada.vn or not
2 - Price & Stock UpdatesHow competitive pricing means to you?
Compare your price
with your competitors on Lazada,
other online/ physical shops
COMPETITIVE PRICING = HIGH CONVERSION RATE
Best Price
2 - Price & Stock UpdatesHow stock availability means to you?
Add more stock to top/ best selling products
STOCK AVAILABILITY =
HIGHER CHANCE OF SALES
Reliable Service
SROP SHIPPING
Order placed
on Lazada.vnVerify order
information
Do the
packaging
Package picked up by
Delivery Provider
DROP OFF
Ship package to
Lazada hub
Fulfill order on
Seller Center
+ Phí lấy hàng: 10,000/ đơn
• For seller based in Hanoi and HCMC:
Drop shipping is default method
• For seller outside Hanoi and HCMC:
Drop off is default method
Please contact [email protected]
to check the hub address
3 - Order Fulfillment MethodsThis displays step-by-step process of each order fulfillment method and what you have to do
3 - Order Fulfillment MethodsOrder Fulfillment Lead time
Time order created
Change all order’ status to
Ready to ship and deliver to
Lazada’s HUB within days
Change all order’ status to
Ready to ship and deliver to
Lazada’s HUB within 24h
• For orders which come after 14:00 Friday till EOD, their
status must be changed to ready to ship by 12:00 on the
following Monday.
• For orders which come on Saturdays and Sundays, their
status must be changed to ready to ship within next Monday.
1 2 3 4 5 6
14:00
Fast Delivery
Reliable Service
3 - Order Fulfillment ProcessHow good lead time means to you?
Make sure you fulfill order within lead time
GOOD LEADTIME =
LOWER CANCELLATION RATE
+ HIGHER REPURCHASE RATE
Reliable Service
25
Check order’s
information
Do
packaging
shipping
label
Set “Ready
to ship”
Deliver to
3PL
3 - Order Fulfillment Process
If you contact with customer without verification
reason, you will get penalties for 10,000,000 VND
Choose Orders >
Manage Order
1
Click (+) to see order’s
infomation
2
3 - Order Fulfillment Process
1 2
3 4
Wrong packaging will lead to
a default fee of 50,000 VND/ order For detailed guidance, please
register for Advanced Ops
training via Lazada University
Check order’s
information
Do
packaging
shipping
label
Set “Ready
to ship”
Deliver to
3PL
3 - Order Fulfillment Process
● Ensure the product safety
● Limit defection risk
● Prevent returns due to fail
delivery
● Good impression for
customers
● Better customer
shopping experience
● Show the professionalism
● Create the difference
comparing to other
competitors
● Develop the customer loyalty
● Encourage them to keep
shopping at Lazada
For detailed guidance, please
register for Advanced Ops
training via Lazada UniversityReliable Service
Set “Ready
to ship”
Deliver to
3PL
Check order’s
information
Do
packaging
shipping
label
3 - Order Fulfillment Process
DOs DONTs
Use plain carton boxAdd seller logo, address or contact
Use another carton box
and bubble + foam to wrap
and avoid product mobility
Use carton box from other
competitors
Reuse manufacturing box
Use colored adhesive tape
Reused, refurbished or old carton
Set “Ready
to ship”
Deliver to
3PL
Check order’s
information
Do
packaging
shipping
label
3 - Order Fulfillment Process
Check order’s
information
Do
packaging
shipping
label
Set “Ready
to ship”
Deliver to
3PL
Tick to orders1
Print shipping label outside
carton box
3
Place Lazada’s invoice inside
carton box
4
Choose Print > Print all documents for selected items
2
3 - Order Fulfillment Process
Check order’s
information
Do
packaging
shipping
label
Set “Ready
to ship”
Deliver to
3PL
Tick to orders 1
Set status> Ready to ship2
Save invoice number3
Choose “Ready to ship”4
4 - Payment TrackingLazada does the payment for sellers twice a month every 20th and 5th
For detailed guidance, please
register for Finance training via
Lazada University
• Please remenber to complete your contract (Docusign + Hard contract) within 15 days since the
day your Seller Center account is activated
• In case your payment is late for more than 2 days, please contact Lazada Finance Support
Department (0873031177 – ex:4 / [email protected])
5 - Product Quality GuidelinesHow it really matters?
Customer YOU
● Customer TRUST
● Customer
SATISFACTION
● Customer EXPERIENCE
=> come back to your shop
=> Higher repurchase rate
● Attract more traffic
● Get more orders
● Increase your reputation
● Create BAD shopping
experience
● Customer NEVER
comes back
● And become detractor
● Reduce Seller Rating
● Limit order volume per day
● Penalty charge
● For Counterfeit: you can be shut
down, sued and seriously
damaged due to contacts sent to
other e-Commerce platforms
GOOD
BAD
Certified Product Quality
5 - Product Quality GuidelinesWhich case infringes Product Quality policy?
Fake/ Replica
Genuine Fake
Trademark Copyright Distribution Right Prohibited Goods
Certified Product Quality
5 - Product Quality GuidelinesWhich case infringes Product Quality policy?
This is NOT a product from Sony
Fake/ Replica Trademark Copyright Distribution Right Prohibited Goods
Certified Product Quality
5 - Product Quality GuidelinesWhich case infringes Product Quality policy?
Be careful with images from
the Internet as it may be
subjected to copyright
Fake/ Replica Trademark Copyright Distribution Right Prohibited Goods
Certified Product Quality
5 - Product Quality GuidelinesWhich case infringes Product Quality policy?
Fake/ Replica Trademark Copyright Distribution Right Prohibited Goods
• Brand Owner
• Copyright Owner
• Exclusive Distributor
Does the brand have an Exclusive
Distributor in VN ?
Seller has power of attorney from
Exclusive Distributor ?
DO NOT SELL
START SELLING
Yes
Yes
Yes
No
No
No
Certified Product Quality
5 - Product Quality GuidelinesWhich case infringes Product Quality policy?
Fake/ Replica Trademark Copyright Distribution Right Prohibited Goods
Products refurbished by
manufacturerExpired
Replaced partially or
completely
Certified Product Quality
OPERATION CONTENTLEGAL
Wrong packaging
50,000 VNĐ/ order
Couterfeit/Replica
4,000,000 VNĐ/order
Product Quality Policy
Infringement
4,000,000 VNĐ/order
Interaction with customers
not for verification purpose
10,000,000 VNĐ/ order
Cancellation dueto wrong price
200,000 VNĐ/ order
and delta price of replaced product
(up to 1,000,000)
(*) From the month your Seller Center account is activated
Cancellation due to Out ofstock
200,000 VNĐ/ order
Wrong item
200,000 VNĐ/ order
Noticeable Default Fees
IN YOUR FIRST
2 MONTHS
NO
PENALTIES
thank you for joining
V I E T N A M M A R K E T ’ S
L E A D I N G E - C O M M E R C E P L A T F O R M