Bt ng vi ngha ca nhng logo ni tingLogo ca McDonald's tng trng cho ngc ph n, Google li mang thng ip "khng thch chi ng lut"....ng sau mi logo l c mt n ln ca nh sn xut.

Amazon: Suy ngh u tin ca chng ta khi nhn vo logo ca Amazon l hnh mi tn trng ging nh mt khun mt vi ci ming ci rng. C ngha l Amazon s em li s hi lng cho mi khch hng khi s dng dch v v hng ha ca h. Nu ch hn ta s thy mi tn bt u t ch A sau kt thc ch Z, vi thng ip Amazon phc v mt lot mt hng bn t A n Z (phc v n tn khu cui cng).

McDonald's: Nhiu ngi hiu l ch M i din cho ch ci u ca tn cng ty. Pha McDonalds li mun mang li cho khch hng ca mnh mt thng ip khc. Trc , vo nhng nm 1960, trong n lc mun xy dng li hnh nh, cng ty mi Donald Cheskin chuyn gia t vn thit k gip h thay i logo. Gn nh ngay lp tc ng thuyt phc h hy gi li nguyn bn logo ca mnh. Bi theo ng, ch M vi ng trn pha trn gip cho mi ngi lin tng n b ngc ca ngi ph n v gy cho h cm gic i. iu ny c v kh tin vi nhiu ngi, nhng chc chn sau khi bit iu ny, bn s nhn ch M theo cch hon ton khc.

Apple: Trong chuyn Adam v Eva cng n tri cm t cy tri thc v vt cn trn qu to nm gc bn phi. Bt ngun t truyn thuyt m logo ca Apple c hnh qu to khuyt nh vy.

IBM: Biu tng ca IBM l mt trong nhng logo d nh nht trn th gii. Nhng bao gi bn thc mc v nhng du ngch ngang qua tng ch ci? Nhng du gch ngang tng chng nh v ngha li c dng rng, nhng du Bng (=) vi thng ip l BNH NG.

Adidas: Ci tn Adidas l s kt hp gia ch ci u tin v ch ci cui cng ca ngi thnh lp cng ty Adofl Dassler. Ngay t nhng nm thng u tin ca cng ty, h rt ch trng vo vn marketing v bin ch Adidas cng 3 ng k sc gn nh tr thnh biu tng c trng ca mnh. Mc d thay i logo kh nhiu ln, nhng mi khi khch hng nhn thy 3 ng k sc, h u lin tng ngay n Adidas. Ba ng k sc nguyn bn ca Adidas to nn hnh tam gic trng nh mt ngn ni, tng trng cho nhng thch thc v mc tiu m tt c nhng vn ng vin phi i mt v vt qua.

FedEx: Logo FedEx l mt trong nhng biu tng sng to nht. Trc tin l v mu sc n gin nhng rt bt mt vi hai mu xanh v cam. Nu nhn k chng ta s nhn thy hnh mi tn, mu trng c to ra cc khong khng gia ch E v ch X, i din cho tm nhn ca cng ty v trin vng ca h l tin n tng lai.

Pepsi: Logo ca Pepsi ch l mt vng trn n gin, na trn l mu , na di l mu xanh v mt dng mu trng ln sng chy qua trung tm. Nhng mu sc ny i din cho l c ca nc M, nhng ngha ca n th li hon ton khc. Pepsi tiu tn kh nhiu tin thit k mu logo hin ti. Khi phi thuyt trnh v mu logo mi ny, nhm thit k s dng n 27 trang ti liu gii thch v ngha ca n. Theo , n i din cho t trng Tri t, phong thy, thuyt tng i... v nhiu th khc na.

Google: Trong qu trnh to ra logo ca Google, cc nh thit k mun th hin c s thch th, sng to m khng b g b bi nhng biu tng qu cng knh, ri rm. Ban u h ch lm lch i mt s ch ci, nhng tng ny b hy b m thay vo h tp trung vo chnh mu sc ca chng. Logo hin ti ca h c mu , xanh l v xanh nc bin u thuc gam mu c bn, nhng ch O li thuc mu vng th cp. iu ny mang mt thng ip rng: Google khng phi l mt cng ty thch chi ng lut.

NBC: Logo ca NBC tng trng cho mt con cng, nhng b mt nm sau th khng phi ai cng bit. Trong qu trnh thit k logo, NBC thuc s hu ca cng ty in t Radio Corporation of America (RCA ). Lc , TV mu ch mi bt u xut hin v RCA ang rt mun qung b dng sn phm mi ny n vi cng chng. V vi vic to ra mt logo mu sc, n c th gip ngi xem cm nhn c s sng ng, mt tri nghim mi m TV en trng khng th no em li c. V vy, mt logo da trn mu sc ca con cng c ra i.

Volkswagen: Volkswagen l mt nh sn xut xe t c tr s c. T rt lu trc khi Hitler ln nm quyn c, ng ta c gng xy dng nhng k hoch nhm sn xut i tr mt loi xe hi va ti tin. Volkswagen s hu 1 chic logo n gin v d nhn bit nht trn th gii, y l logo ch thay i cht t sau hng chc nm. Logo ca Volkswagen, V chng ln trn mt ch W trn mt nn mu xanh dng, c bao quanh bi mt vng trn. V l Volks - dn chng, v W l Wagen c ngha l chic xe. Qua , logo s ni ln cho ta ngha ca biu tng ngha l chic xe ca dn chng.

BMW: Biu tng BMW c hnh trn l tng trng ca mt cnh qut my bay quay trn ca Bavarian Luftwaffe. Lc , cc my bay c sn bng mu ca cc vng v cc mu ca c Bavarian u l mu trng v xanh da tri. Ngi ta ni rng, phi cng nhn thy cnh qut my bay nh l nhiu mng an xen gia mu trng v mu xanh, t tr thnh biu tng. Huy hiu trn trn my bay cng l Logo gc ca Karl Rapp.

Mercedes-Benz: Mc xe MERCEDES c thnh lp t s hp nht gia DAIMLER v BENZ vo nm 1926. t, khng kh v nc tng trng cho ba nhnh ca ngi sao. Ba yu t ny c s dng to nn logo ca MERCEDES (mt ngi sao 3 cnh trong mt vng trn) v n khng thay i cho n tn ngy nay.