Batteries production

in TanzaniaBatteries production Batteries production

in Tanzaniain TanzaniaFebruary 26, 2003

Eiji NISHIIMatsushita Battery Industrial Co., Ltd.

Production of Batteries byMatsushita Battery Industrial Co., Ltd.

• Factories– In Japan : 4– Abroad : 15 countries, 39 factories

• Foreign Production– Since 1960s, started in Thailand and Peru

PMBP

MEFCAMEFCA

ＭＬＢＩ

INNCO

MGBI

MELCOMMEPCO

PCＡ

PANAPERU

MBIB

SIMB

Alkali batteries （5 countries; 5 factories）

Mangan batteries （12 countries ; 13 factories）

TMB

MUTECPMBC

MBI

Carbonic pole　（3 countries ; 3 factories）

IMCC

ANMATSU

Battery factories in the world

Matsushita Battery Industrial Co. Ltd.　

TAIMATSU

Matsushita Electric (East Africa) Co.,Ltd Tanzania

Name of Company：

Address ： P.O. BOX 4009, DAR ES SALAAM, TANZANIAEstablished on Nov. 28, 19６6Operation started in July 1968Capital ： 1,794　million shilling (= 200 million yen)

(100% by Matsushita group)Employment： 180 (including 3 Japanese)( as of Dec. 2002)

Products： Dry Battery Torch Light

Matsushita Electric (East Africa) Co.,Ltd

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10

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30

40

50

60

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80

90

1969 1970 1971 1972 1973 1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002

Million pieces

Volume of production of batteries by

Matsushita Electric (East Africa) in Tanzania

Shortage of Shortage of foreign currencyforeign currency

New production New production line introducedline introduced New production New production

line to be line to be introducedintroduced

Support fromTanzanian Government

• Allocation of foreign currency• Establishment of One-stop investment

center• Tax-exemption for introduction of new

machinery and new investment

Matsushita BatteryMatsushita Battery’’s basic approach for production abroads basic approach for production abroad１．１．Develop business, which recipient country and local communityDevelop business, which recipient country and local community

welcome and support. welcome and support.

２．２．Comply with recipient governmentsComply with recipient governments’’ policy.policy.　　　　At the same time, explain MatsushitaAt the same time, explain Matsushita’’s management policy.s management policy.　　　　　　　　　　

３．３．Produce competitive product & services in quality and cost.Produce competitive product & services in quality and cost.

４．４．Transfer technology globally.Transfer technology globally.

５．５．Practice responsible management by local company.Practice responsible management by local company.

６．６．Assist human resources development of local employees.Assist human resources development of local employees.

Sales of batteries in the town

Ceremony of acquisition of ISO 9002

　　　　

Exercise in the Exercise in the morningmorning

ＭＭorning orning AssemblyAssembly

Productions of BatteriesProductions of Batteries

Challenges

• Greater competition • Illegally imported products →　unfair competition

• New investment by Matsushita Battery • Support from Tanzanian Government• Framework for fair competition

Illegal importIllegal import

Thank you !

Eiji NISHII

Matsushita Battery Industrial Co., Ltd.