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BATTRONIX
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Portable Power Solutions
BATTRONIX INC.608-Ho, Woolim Lion’s Valley, #311-3, Sandaewon-Dong, Joongwon-Ku , Kyunggi-Do , KoreaTEL: 82-31-737-2770 FAX: 82-31-737-2776
Battronix 2009Battronix 2009
Portable Power Solutions
▶ Company : Battronix Inc.
▶ Establishment : Feb., 2007
▶ President/CEO : Moon T. Kwon/Stuart Lee
▶ Location : 1. Korea HQ : #608, Woolim Lion’s Valley, #311-3, Sandaewon-Dong, Joongwon-Ku , Kyunggi-Do , Korea
Tel: 82-31-737-27702. US Office : 2831 St. Rose Parkway #215 Henderson, Nevada 89052
Tel: 702-589-47093. Europe Office : 42 Mount Andrew Crescent Ballyowen, Lucan, Co., Dublin, Ireland
Tel; 353-87-418-0545 (Under construction)4. Taiwan Office : 1F #8 Ln.18, HangZhou S. Rd. Sec.1 Taipei Taiwan 10052 R.O.C
Tel: 886-2-2396-0701
▶ Business Area : Portable Energy Solutions
Company OverviewCompany Overview
- 1 -
Portable Power SolutionsPortable Power Solutions
Seoul Office
US Office Pack Assembly in China
- 2-
Cell Production in China
Company Overview_ WorldwideCompany Overview_ Worldwide
Portable Power Solutions
EU Office
Taiwan Office
HQ
US Office
US Office East Coast
Global NetworkGlobal Network
- 3 -
Portable Power Solutions
• Cell production lines are located in Korea & China: Seongnam & Guangzhou• Pack assembling lines are located in Korea & China: Seongnam & Shenzhen• Capacity for both items is expanded to meet our customer’s needs accordingly• And, diversified supplying pipe-line such as One-chip, LED, LCD & Touch Panel
2009 2010 2011 2012
Cell Li-Polymer 800K 1,200K 1,800K 2,500K
Pack Customized 20K 50K 100K 200K
Item/Year
Production CapacityProduction Capacity
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Portable Power SolutionsPortable Power Solutions
Company HistoryCompany History
Feb.2007: D & E Inc. re-establishedJul. 2008: ISO 9001 re-certifiedJun. 2008: Patent applied (2008-0052198) for Electrolyte Neutralization
MechanismJun. 2008: Patent applied (2008-0052199) for Safety Vent Structure using
Brazing EngineeringOct. 2008: U.S.,Taiwan and China branch set-upJan. 2009: Primary division liquidatedMar. 2009: Renamed as BTTRONIX. Inc.Apr. 2009: Applied Patents
- Battery pack with Thermo-sensor- Battery pack with LiFePO4- Battery pack with Mixed chemistry Li-ion cell- One more specialized battery pack
Apr. 2009: Contracted Exclusive Sales Agent Agreement with ITMApr. 2009: Government authorized project for RFID battery
- 5 -
Portable Power Solutions
BATTRONIXBATTRONIX is a full service sales, marketing, engineering and manufacturing company whose core competency is focused on providing portable power solutions based on primary and secondary batteries to the Asia, North/South American and European markets.
BATTRONIXBATTRONIX is committed to offering innovative battery and energy solutions that will provide profitable, value-added services of the highest quality to our customers. To this point, BATTRONIX becomes an important part in the development, continuance, and growth of the mutual relationships that will allow us to service the customer.
Portable Power Solutions
Mission StatementMission Statement
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Portable Power Solutions
Taking a leadership position in customized Li-ion polymer batteries and battery packs by being primary supplier to the industry
Creation of exclusive products.
Developing and Securing exclusive technologies.
Low-cost procurement of batteries, battery packs and components.
Evaluating existing projects for new design to optimize performance.
Custom design engineering for new batteries and chargers with full production capabilities.
Branding BATTRONIX as a resource to OEM’s and Distributors.
Branding BATTRONIX as a leader in markets served.
Portable Power Solutions
Company GoalsCompany Goals
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Portable Power Solutions
Quick TurnaroundQuick TurnaroundUS, China & Taiwan officeUS, China & Taiwan office
Competitive PricingCompetitive PricingLowLow--end production in Chinaend production in ChinaHighHigh--end production in Koreaend production in Korea
Differences Differences in Technology in Technology & Know& Know--howhow
Avg. 14yrs of staffs in the fieldAvg. 14yrs of staffs in the field
CuttingCutting--edge edge TechnologyTechnologyadjoinedadjoined
Wide communication Wide communication with advanced tech holderswith advanced tech holders
Relationship Relationship with customers with customers
& suppliers& suppliersUpUp--next supporting to customersnext supporting to customers
Diversity in ItemsDiversity in ItemsLCO, NMC, LiFePO4LCO, NMC, LiFePO4
Charger, PCM, BMS, etc.Charger, PCM, BMS, etc.
Company StrengthCompany Strength
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Portable Power Solutions
CELLCELL Li-ion Polymer R&D, MP LiFePO4 Electrode OEM(US)Lithium Battery R&D, MPPrimary & Secondary R&D, Mili. Pack R&DOEM contract with China Factory: Low-cost
Li-ion Polymer R&D, MP LiFePO4 Electrode OEM(US)Lithium Battery R&D, MPPrimary & Secondary R&D, Mili. Pack R&DOEM contract with China Factory: Low-cost
PACKPACK Cell phone battery pack MP(3 Mil./mon.)Customized Pack Developed (Medical, Mili.)Mechanical (3D) + PCM DesignQA Management (Certi. & Evaluation)OEM contract with China Factory: Low-cost
Cell phone battery pack MP(3 Mil./mon.)Customized Pack Developed (Medical, Mili.)Mechanical (3D) + PCM DesignQA Management (Certi. & Evaluation)OEM contract with China Factory: Low-cost
BMSBMSSmart PCM DevelopedCustomized B.M.U. TechnologyBMS (Battery Management System) Technology
Smart PCM DevelopedCustomized B.M.U. TechnologyBMS (Battery Management System) Technology
Li-Po, Li-ion,LiFePO4, LiSOCl2 :
Total solution providing
Li-Po, Li-ion,LiFePO4, LiSOCl2 :
Total solution providing
Meeting user Requirements,Accurate QA
Meeting user Requirements,Accurate QA
Diversity in BMSSolution
Diversity in BMSSolution
- 9 -
Company CompetitivenessCompany Competitiveness
[[ITEM]ITEM] [[COMPETITIVENESS]COMPETITIVENESS]
Portable Power Solutions
Customized Battery PackCustomized Battery Pack
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Portable Power Solutions
Fishing Reel Battery PackFishing Reel Battery Pack
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Portable Power Solutions
E-bike with Li-ion
UPS with LiFePO4
EE--bike & UPSbike & UPS
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Portable Power Solutions
RC PackRC Pack
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Portable Power Solutions
Assorted ChargersAssorted Chargers
POC
(FET + IC)
OneOne--chip solutionchip solution
Chargers & Advanced componentsChargers & Advanced components
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Portable Power Solutions
Li-Polymer Large Format Cells for Electric Vehicle
EVEV
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Portable Power Solutions
Short-run assembly
Private Labeling
Custom Blister/Clam shell packaging
UPC bar-coding and RFID
Security tagging
Back-up inventory
Drop-shipping
Warehousing facilities
Portable Power Solutions
Fulfillment CapabilitiesFulfillment Capabilities
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Portable Power Solutions
DivisionTechnology
Base
Manufacture
BaseQuality Cost Attractive
Japan Very High Very High Very High High ++
Korea High Very High High Moderate +++
China ModerateMostly
ManualNot Yet Lowest +
US & EUHigh
/Moderate
Barely
ExistingVariable High ?
◆ 자료출처 : 미국 AABC-07 보고 자료 (2007년 5월)(AABC : Advanced Automotive Battery Conference)
LiLi--ion Battery Power Comparisonion Battery Power Comparison
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Portable Power Solutions
No. Patent No. Descriptions of Patent Remark
1제2008-0052198
(2008.06.03)Electrolyte Neutralization Module & Battery Applied
2제2008-0052199
(2008.06.03)
Safety Ventilation Assembly, method & electric system
Applied
3제2008-0129266
(2008.12.18)
Safety Ventilation Assembly with Thermal Detection
Applied
4제2009-0034278
(2009.04.20)Automatic Switching Function Battery between Normal and Safety Mode
Applied
5제2009-0034613
(2009.04.21)Military Battery Pack with LiFePO4 Applied
Patents Patents -- ⅠⅠ
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Portable Power Solutions
No. Patent No. Descriptions of Patent Remark
6제2009-0035667
(2009.04.24)
Military Battery Pack with Li-ion adapting Li Metal Dioxide
Applied
7제2009-0036062
(2009.04.24) Thermal Detection installed Battery Pack Applied
8 제2009 - Power Solution for Reel Fishing In process
9 제2009 - Automotive Battery Pack with LiFePO4 In process
10 제2009 -RFID Slim Type Battery with Gel Polymer Electrolyte
In process
Patents Patents -- ⅡⅡ
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Portable Power Solutions
ULUL CECE ISO9001:2001ISO9001:2001
CertificatesCertificates
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Portable Power Solutions
UPSUPS MilitaryMilitaryPower ToolPower Tool
RFIDRFID
ITIT
2009 2010 2011
HumanoidHumanoid
AutomotiveAutomotiveBatteryBattery
LEVLEVCELL
Trade
RCRC
LeisureLeisure
UPSUPS
New New Recycled Energy Recycled Energy Power StoragePower Storage
LEVLEV
Ni/Ni/CdCd, Ni/MH, Ni/MH One ChipOne Chip LED/LCDLED/LCDSearch LightSearch Light
EE--bikebike
PACK
Product RoadmapProduct Roadmap
New New Recycled Energy Recycled Energy Power StoragePower Storage
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Portable Power Solutions
No. Tech and R&D Duration Remark
1 Military Wound Li/SOCl2 Developed 2007. 2 – 2008. 12 Liquidation
2 LiPO (LCB70120160) Developed 2009. 1 – 2009. 4 UPS
3 LiPO (LCB636395) Developed 2009. 1 – 2009. 4 Medical UPS
4 LiPO (LCB6745135) Developed 2009. 2 – 2009. 4 Medical UPS
5 LiPO (LCB5467100) Developed 2009. 2 – 2009. 4 Mobile IT
6 LiPO (LCB9059156) Developed 2009. 2 – 2009. 5 UPS
7 RC Helicoptor 25C Developed (4 modes) 2009. 1 – 2009. 5 RC
8 RC Car 25C Developed (2 models) 2009. 2 – 2009. 5 RC
9 Fishing Reel Pack Developed (2 modes) 2009. 2 – 2009. 5 Leisure
10 LiPO (LCB50106100) Developed 2009. 2 – 2009. 5 UPS
11 LiPO (LCB78106205) under developing (2009. 5 – 2009. 10) Military
12 LiPO (LCB80130215) under developing (2009. 5 – 2009. 10) E-bike
In house Technology and R&DIn house Technology and R&D
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Portable Power Solutions
1) Overview : A Li-ion Battery, in which LiFePO4 used as Cathode active material
2) Specifications
1) Overview : A Li-ion Battery, in which LiFePO4 used as Cathode active material
2) Specifications
LiFePO4 BatteryLiFePO4 Battery
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Portable Power Solutions
1) Overview : Uninterrupted Power Supply for AC power based Medical Devices
2) Customers : GE Medical, SIEMENS , MEDISON (Domestic)
3) Specifications
`
1) Overview : Uninterrupted Power Supply for AC power based Medical Devices
2) Customers : GE Medical, SIEMENS , MEDISON (Domestic)
3) Specifications
`
UPS for Medical DevicesUPS for Medical Devices
- 24 -
Portable Power Solutions
1) Overview : High Power Battery Pack for Power Tools such as Drill and Tacker
2) Customers : GYEYANG Power Tools, CHEIL Tacker
3) Specifications
1) Overview : High Power Battery Pack for Power Tools such as Drill and Tacker
2) Customers : GYEYANG Power Tools, CHEIL Tacker
3) Specifications
Power Tool BatteryPower Tool Battery
- 25 -
Portable Power Solutions
1) Overview : New recycled Energy, which is chemically stored in battery from eco-friendly
Solar or Wind Power and used as electric energy
2) Customers : SHINWOO Tech, BNDBUL Energy, Tech One (all domestic)
3) Specifications
1) Overview : New recycled Energy, which is chemically stored in battery from eco-friendly
Solar or Wind Power and used as electric energy
2) Customers : SHINWOO Tech, BNDBUL Energy, Tech One (all domestic)
3) Specifications
Power StoragePower Storage
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Portable Power Solutions
1) Overview : Powerful Battery for Outdoor life such as fishing reel operation automatically
2) Customers : Fishing Joy (Domestic), Exporting to Japan
3) Specifications
1) Overview : Powerful Battery for Outdoor life such as fishing reel operation automatically
2) Customers : Fishing Joy (Domestic), Exporting to Japan
3) Specifications
Fishing Reel BatteryFishing Reel Battery
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Portable Power Solutions
Adapters &
Accessories
OEM CONSUMER
Battery Pack Chemistries:
LiSOCl2,LiMnO2, Li-Polymer, Li-ion,NiMH, NiCd
APPLICATIONS:Aircraft, Building & Industrial Plants
Military, Oil & Gas, Professional Electronics
Radio Communications, Rail & Mass Transit,
Space, Telecommunication Networks, UPS
Medical Devices, Rugged/Wearable Computers
Testing & Measurement Equipment, GPS
PDA/Handheld, Radio Control
APPLICATIONS:
AMR, Easypass
Flashlight
GPS, RFID
Camcorder
Digital Camera
Laptop/Notebook
General Electronics & Toys
Battery Pack Chemistries:
LiSOCl2,LiMnO2, Li-Polymer, Li-ion, NiMH, NiCd
Battery ChargersBattery Chargers
Bare Cells
Distribution
Standard Custom Private
LabelBulkBattronix
Brand
Products & ApplicationsProducts & Applications
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Portable Power Solutions
Product Characteristics
Product Characteristics
▶ Thinner & Lighter
▶ High Power
▶ High Capacity
▶ Stability
▶ Longevity
▶ Others
Wheelchair, Riding Mower, Scooter, Golf Cart, MotorcycleATV, Watercraft, Snowmobile
Portable Power Solutions
Target Market_ ItemsTarget Market_ Items
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Portable Power Solutions
Technology/ Quality/ Price/ NetworkTechnology/ Quality/ Price/ Network
US/EUOEM
Taiwan/ChinaOEM
Design House
US/CanadaDiscount Store
Wholesaler
Domestic/ Others
- 30 -
Target Market_ CustomersTarget Market_ Customers
Portable Power Solutions
- 3rd largest manufacturer of Li-ion, NiMH batteries- Largest manufacturer of NiCd batteries- LED/LCD/Car Manufacturer- 120 Mil. Cells/month, 140,000 employees
• Li-ion Polymer manufacturer
• Battery Pack assembler• Customized Pack & PCM
China/Taiwan based factoriesQuality. Low-cost procurement, collateral & assembly overseasStrong relationshipsFlexibility for diverse request from customers
Assorted charger manufacturer Largest One-chip manufacturer:Exclusive Distributorship Contracted
Warren Buffett
invested
OEM SourcingOEM Sourcing
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Portable Power Solutions
OEM SourcingOEM Sourcing
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