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Bay Jobseekers NetworkLinkedIn Presentation
David Saunders
&
Ray Galvin
Agenda
WhyHow to get startedBuilding your profileDo’s & Don’tsSearchesConnectionsGroupsLinkedIn ApplicationsReferences
Why
Managing your online professional identity Brand “YOU”
Networking (who you know – who knows you!)
Finding people & gathering Knowledge to achieve your goals
Staying informed about your contacts and industry
Why
70 Million users
1st, 2nd, 3rd degree connections
Older workers – shows embracing technology & tools
Companies using LinkedIn to recruit vs. Monster/Career Board/etc.
Every Fortune 500 company has a presence on LinkedIn, as do their officers.
Demographics of Social Media
Erik Qualman and/or Karl Fisch & Scott McLeod
Time to reach 50M people:Radio - 38 yrs.TV – 13 yrsInternet – 4 yrsiPod – 3 yrs.Facebook – 2 yrs.
If Facebook were a country it would be the 4th largest country on the planet.
How to get started
Professional email address
Join LinkedIn
Free vs. premium?
Professional picture
Resume
Contacts
Join LinkedIn
Professional Headline
Industry
Network Update
Building your profile
Importance of 100% - what is 100%?Recruiters won’t look at you if you are
below 100%. Boosts search rating.Expands network of who knows you.
What is 100% completed profilePicture
Current employer
2 past employers
3 recommendations
50 connections
Education
Profile summary
Specialties
Building your profile
Customize URL.
Like all communications, check spelling & grammar.
Network update
Notes section
Who’s viewed your profile. (on the home page)
Add LinkedIn URL to business card
Do’s & Don’ts
Profile Picture – have a current, professional one
Summary – make it catchy; this represents your personal brand
Bio – be complete and accurate (everyone can read it)Get your own personal URLMake sure profile is publicInclude keywords to boost search
optimization
Searches
People
Jobs
Companies
People Search
Job Search
Company Search
Connections
What’s a LION?
Only connect with those you know.You don’t have to accept an invitation
Personalize your invitations
Don’t just accept an invitation, comment back to the invitee.
Connections
Be willing to recommend someone & to ask for recommendations
Stagger recommendations
Be willing to connect 2 connections
IDK (“Should you choose not to connect, no worries, simply archive this message instead of the dreaded I Don’t Know button”)
Groups
645,000 groups
Join targeted groups to enhance search resultsIndustryVertical (industry you’re targeting)Local & areas you want to buildProfessionalParallel (same target audience)
Groups
Show only those that are relevant to your search
BE ACTIVEPost quality discussion topics – thought
provokingPost quality answers/responsesCreate a short & sweet signature – name,
website, 3-5 words about what you do
LinkedIn Apps
Reading List by AmazonShows what you’re reading, want to read, have
read and possibly recommend
WordpressIf you have a Wordpress blog, will automatically
synch with your LinkedIn Profile
SlideShare or Box.netPost presentations or other files
LinkedIn Apps
EventsShows what you & people in your network are
attending
Company BuzzAggregates mentions of a company from Twitter
Tweeter IntegrationAggregates anyone in your network who has a
Twitter account
ReferencesLinkedIn Learning Center: http://learn.linkedin.com/
LinkedIn Blog: http://blog.linkedin.com/
Linked Strategies: http://www.linkedstrategies.com/blog/
Mashable: http://mashable.com/?s=LinkedIn
How to Use LinkedIn In Your Jobsearch: http://www.booleanblackbelt.com/2009/07/how-to-use-linkedin-in-your-job-search/
Jobseeker’s Guide to Online Networking & Using LinkedIn: http://www.career.sunysb.edu/files/Job%20Seeking%20&%20LinkedIn.pdf
How To Really Use LinkedIn: http://www.how-to-really-use-linkedin.com/en-home.html
Social Media Leaps: http://www.socialmedialeaps.com/
Bay Job Seekers
Thank you for your time.
David Saunders
&
Ray Galvin