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BIG DATA BASED ANALYTICS FOR CAR OWNER PROFILE
ROBERT SCHUESSLERbright box VP EMEA
+43 664 1634 166 [email protected]
DEALER MOBILITY ECOSYSTEM: DATA PROVIDERS
2
OEMPRIVATE CLOUD
BIG DATA SYSTEM
SOCIAL MEDIA
CUSTOMER
BRIGHT BOX REMOTO / OEM CONNECTED CAR
CUSTOMER DATA
MOBILE APP AND WEBSITE
CUSTOMER DATA
BIG DATA
DMS / CRM
DEALER’S INTERNAL IT SYSTEMS
DEALERSHIPSCUSTOMER PROFILES, MASTER DATA
APPLICATION & CONTENT MANAGEMENT
DEALER MOBILITYPRIVATE CLOUD: FEATURES
3
PUSH NOTIFICATIONFOR CUSTOMER
EXTENDEDDATA ANALYSIS
CUSTOMER PROFILEENRICHMENT
ENRICHED CUSTOMERPROFILE DATABASE
BIG DATA
PERSONAL OFFERS, RECOMMENDATIONS SYSTEM MACHINE
LEARNING
CUSTOMER DATA
CUSTOMER PROFILES, MASTER DATA
DEALER MOBILITY PORTFOLIO
4
CONTROL PANELMOBILE WEBSITE MOBILE APP
5
+100MOBILE APP DOWNLOADS
REFERENCE VISIT IS AVAILABLE
Now we have formed the first database of application users with detailed information about each of them. Now you can target the audience on a variety of features — age, gender, car brand — and announce key messages to them.
Our company always commits to be a leader in using of modern technology to make ourcustomer’s happier. Mobile application is a bridge which allows us to be with our customers and propose our help in moments they need it for.
Thousands of customers already downloaded the app from the first days of publishing and requested for the services available there. It speaks that we guessed customer inquires and provided them really useful service.
Igor Chernyshev, CIOAVILON, Moscow NEW DOWNLOADS AND CAR
OWNER PROFILES PER DAYSince October 2012 we were looking for partner who could help us to develop the mobile app. We planned to implement it by ourselves but refused it due to huge project timeline and estimates. So we decided to use Dealer Mobility platform
Anna Grigorieva, Marketing Officer AVILON, Moscow
41000+
100+CUSTOMER REQUESTSPER MONTH THROUGH APP
AVILON REFERENCE FEEDBACK ABOUT DEALER MOBILITY