BBA-Kailasa Charity Event

8/4/2019 BBA-Kailasa Charity Event

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Every Face Tells a Story….Every face has a dream……

Do they not deserve that chance to have a happy innocent childhood ???????



MasoomAll roads lead to school – A musical concert



details• Event

– Charity Music Concert on the occasion of ChachaNehru’s Birthday ( all proceeds will go to BachpanBachao Anndolan )

• Proposed Date

– 12th November 2011

• Proposed Venue – Talkatora Stadium

• No of Pax

– 3000 pax

• Attendees

– Govt. & Non Govt. Dignitaries / Corporate / HNI’sand Socialites



the cause• There are millions of children in our country who

do not get to see a day of innocence in their

childhood

• Due to circumstances of poverty or other socialstigmas children get dragged into child labour,

begging, child trafficking , prostitution etc atunbelievable ages

• This year on Children's Day (Chacha Nehru’s birthanniversary) , let us do our bit by supporting this

initiative which is been run for many years whichin turn support several children complete theireducation



Save the Childhood Movement



• Bachpan Bachao Andolan (BBA) founded in the year

1980, is not a conventional NGO or a typical institution;

it is the ray of hope in millions of hearts, the first

dream in their eyes, and the first smile on their faces.

• It is the sky and wings together for innumerable

children, excluded from human identity and dignity,

with a desire to fly in freedom.

• It is the tears of joy of a mother who finds her rescued

child back in her lap after years of helplessness and

hopelessness.

• It is a battle to open the doors of opportunities, a fire

for freedom and education in the hearts and souls of

thousands of youth committed to wipe out the scourge

of slavery and ignorance from the face of mankind



Some Milestones of BBA

1980

Founded by a small group of concerned people as the first anti – bonded labour

movement in India – 15 yr old girl and 34 other bonded labourers rescued for the

first time

1983

Historic Supreme Court judgement on bonded labour – thousands freed by thecourt in one go

Debt Relief Campaign in Rajasthan to secure freedom and dignity of tribal people

1989

South Asian Coalition on Child Servitude (SACCS) – a network of more than 750

CSO – through the active participation of child labourers of Nepal, Pakistan andBangladesh assembled in New Delhi

Start of massive “Anti – Firecracker Campaign” in 10,000 schools in India

1992

South Asian Regional Meet at Mukti Ashram

Carpet Children Campaign in Pakistan and Nepal



1994

Bharat Yatra (5000 kms from Kanya kumari to Delhi zigzag march against child

labour) Save the Childhood Year

First social labelling on Child Labour Free Carpet “Rugmark” launched

1998

Global March Against Child Labour across 103 countries covering 80,000 kms andparticipated by 7.2 million children, women and men

2003

Cocoa Campaign against child labour in Cocoa fields

2004Children’s World Congress on Child Labour in Florence

2009

Nepal March was organized to influence the enforcement of the fundamental right

to education, generate awareness among the educationists, policy makers, civil

society, general administration, potential parents and children, and envisageoverall impact on the education system in Nepal

All India Legal Aid Cell on Child Rights formed at Bachpan Bachao Andolan,

Central Office on a direction issued by Honourable Chief Justice of India.



The Artist



Kailash Kher’s

Kailasa





A well known figure in Bollywood

and social activist in his own right.

Rahul Bose



Gul Panag – Actor & Social Activist



Venue – Talkatora Stadium



Venue – Siri Fort Auditorium



Dummy Stage Design

Design and layout subject to change as per the venue construct













Event PR & Media Support



Media Amplification

• Opportunity for your brand to be an integral part of

marketing and media campaign for the event through. –

-Since it is a charity event, media will cover it intensively

-High intensity online campaign for ticket sales, announcements

and event promotion

-Print campaign in newspaper daily.

-Electronic media campaign through TV & Radio.-Promotion on Various associates and partner websites.

-Outdoor advertising through hoarding.

-The logo would be present in the mail logo unit of event.

-Pre and post event coverage by a reputed PR agency.

-The event would be covered Live Online with over half a millionviewers in India and across the globe.



Online Coverage

-L facebook Advertisement



Other Online Coverage

Facebook

L shape Facebook ad

Sponsored facebook storiesDedicated facebook page

Book my ShowTicket partner as well as cross web event promotion

using its space inventory.

Coverage in online news portals

LinkedinEvent promotion on Linkedin

Google Ad SenseSEO and Ad using google

Micro site at Yahoo and Eventfaqs.com and eventbrite.com

Email Blasts to 150000 working professionals across Delhi

SMS Marketing



Publication Scm Inserts Schedule

Indian express 400 1 Pre event

Mail Today 200 1 Pre event

Delhi Times 600 1 Post event

Dainik Jagaran 600 2 Pre event

Print coverage

Other newspapers to carry event stories



Cities/Cha

nnelsSecond age Spots No of Days Time Band

Total

Spots

RJ

Ment

ions

Delhi 98.3

Mirchi and

Big FM

15 5

8

Peak Time

80

Plus

RJ

ment

ions

15 5

8

Off Peak

Time

Radio



PR Mileage

• Exclusive mileage through extensive PR coverage

-Pre and post event story in newspaper/magazine about the

charity event.

-Event listing in magazines and newspapers.

-Story on corporate social responsibility

-Continuous PR coverage with other events and association.-Confirmed visit by high profile celebrities and political leaders to

create media buzz.



PRINT & ELECTRONIC MEDIA

EXPOSURE through PR



Why Partner with

Masoomsave a childhood – musical concert



Why Partner with Masoom

-CSR

-Your chance to give back to the society and those who needs

you.

-The Right Brand

-Masoom will be the premier show in association with

several media, community and corporate organization.

-It is a platform to be seen and discussed.

-It will widely covered by media and ROI investment would be

much higher in terms of branding and coverage.



Sponsorship Details



Presenting Sponsor Deliverables…

• Brand Mention as ‘presenting sponsor’ across all media

platform :

-Press release on the event

-Print advertisement for event announcement.

-Pre & post event spots on Radio.

-Event snippets on leading news channels.

-Electronic media campaign through TV & Radio-Outdoor media in Delhi.

-Special coverage on various popular social media platform

-Announcement of event on popular social pages.

-Brand presence as mentioned earlier



…Presenting Sponsor Deliverables

-Logo Presence at all venue led branding as presenting sponsor.

-Brand presence in every announcement-Space at the venue to showcase products/services

-Branding of tickets

-Input on the décor and theme of the venue

-Other activation ideas mutually discussed with clients

-Option to give branded merchandise to every guest-First right of refusal for same category sponsorship for other

events

-Use of BBA association to showcase its CSR initiative

-Limited no of complimentary VIP tickets



Investment : 20 lacs



Associate Sponsor Deliverables

-Brand mention across entire media plan as described earlier

-Logo Presence at all venue led branding-Brand presence in every announcement


-Option to give branded merchandise to every guest

-First right of refusal for same category sponsorship for other

events-Use of BBA association to showcase its CSR initiative

-Limited no of complimentary VIP tickets.



Investment : 12 lacs



Co Sponsor Deliverables

-Logo Presence at all venue led branding

-Brand presence in every announcement and TV and printsnippets.


-Option to give branded merchandise to every guest

-First right of refusal for same category sponsorship for other

events-Use of BBA association to showcase its CSR initiative

-Limited no of complimentary VIP tickets.



Investment : 5 lacs



Brand presence would be for a period of 4-6 months across

all activities through one single association



Thank You

Documents

BBA-Kailasa Charity Event