Slide 1

BBC Radio 2 Vanessa Feltz (Mon-Fri): Mon-Fri, 05:00-06:30

Summary points

• This programme has a consistent reach of c1.9m. However, share of

listening has edged down in recent quarters.

• The programme appreciation is on the low side for a regular Radio 2

programme vs the R2 average.

• The programme appeals to an older listener with an average age of

53 years (vs 52 for R2). The profile has a more male and well off skew.

• Reach to the programme is highest during the final half hour of the

programme; with the majority of listening at that point in home. At

the beginning of the programme a high proportion of listeners are

travelling in car.

Slide 2

Av. Hrs per listener:

1:47

Share of listening:

13%

Weekly Reach:

1,913

Proportion who

also listen to: Chris Evans Mon-Fri 06.30-09.30:

91%

Ken Bruce Mon-Fri 09.30-12.00:

59%

Simon Mayo Mon-Fri 17.00-19.00:

60%

Proportion who

listen every day:

22%

AI average

(2016):

74

Highest day of

reach:

Friday

(939k)

Slide 3

SN

AP

SH

OT

– V

an

ess

a F

eltz:

Mo

n-F

ri,

05

:00

-06

:30

Average age:

53 Proportion target

audience:

(35-44) : 15%

42% 58%

Source: RAJAR Q4 2016 15+

Slide 4

Live radio listening

performance &

appreciation

14

.7

14

.1

13

.7

13

.7

14

.4

13

.3

13

.0

13

.1

12

12.5

13

13.5

14

14.5

15

Q1 15 Q2 15 Q3 15 Q4 15 Q1 16 Q2 16 Q3 16 Q4 16

1,871 1,907 1,981

1,809 1,901

2,024 1,939 1,913

1700

1800

1900

2000

2100

0

0.5

1

1.5

Share % Reach (000s)

Slide 5

Reach is consistent with c1.9m listeners each

week. However, share of listening is falling

Source: RAJAR 15+

Source: Pulse Panel

75 74

82 82

2015 2016

Mon-Fri 0500-0630

Radio 2 Average

The show’s appreciation (AI) is low for a regular

R2 daily show and is significantly below the R2

average Appreciation Index

01:46 01:46 01:47 01:47

01:45

01:54

Adults 15+ 35-54 55+

Q4 15 Q4 16

Slide 7

Time spent listening has held up among the 35-

54 audience and has seen growth among the

older 55+

Ave. hours per listener

Source: RAJAR Q4 2016 15+

0

500

1000

1500

2000

2500

3000

4:30 5:00 5:30 6:00 6:15 6:30 6:45

Q4 2015

Q3 2016

Q4 2016

Audience reach is strongest in the last half hour

of the show

Slide 8

Reach (000s) Vanessa Feltz (Mon-Fri) Mon-Fri, 05:00-06:30

Source: RAJAR Q4 2016 15+

The flow of listening follows the all radio pattern and builds as people wake up in

the morning. The similarity in pattern across the 3 quarters suggests that the

programme has a loyal audience who tune in at the same time each day.

Slide 9

The Audience

The audience skews

more well off but less

so than the R2 ave:

56% are ABC1

vs 61%

The programme

attracts a more male

audience than R2

ave:

58% vs 50%

56% 44%

ABC1

C2DE

3%

7%

15%

31% 27%

17%

15-24 25-34

35-44

45-54

55-64

65+

58%

42%

male

female

The audience skews

older (45-64) than R2

ave:

58% are aged 45-64

vs 43%

The audience to the programme is more male

(58%), older (58% are aged 45-64) and more well of (56% are ABC1)

Source: RAJAR Q4 2016 15+

Slide 11

Reach remains just higher among the 35-54s vs

the 55+

179

886 848

0

200

400

600

800

1000

1200

Q2

2007

Q3

2007

Q4

2007

Q1

2008

Q2

2008

Q3

2008

Q4

2008

Q1

2009

Q2

2009

Q3

2009

Q4

2009

Q1

2010

Q2

2010

Q3

2010

Q4

2010

Q1

2011

Q2

2011

Q3

2011

Q4

2011

Q1

2012

Q2

2012

Q3

2012

Q4

2012

Q1

2013

Q2

2013

Q3

2013

Q4

2013

Q1

2014

Q2

2014

Q3

2014

Q4

2014

Q1

2015

Q2

2015

Q3

2015

Q4

2015

Q1

2016

Q2

2016

Q3

2016

Q4

2016

15-34 35-54s 55+

Reach (000s) by age groups for Vanessa Feltz (Mon-Fri) Mon-Fri, 05:00-06:30

Source: RAJAR 15+

The long term trend is one of stability across the three macro age groups.

Slide 12

Listening by platform and

location

61% 30% 9%

The majority of listening is at home, which is not

surprising given the time of the programme

Source: RAJAR Q4 2016 15+

However, nearly a third of all listening is done on the move with listeners in

car (with people either on their way to and from work).

Proportion of listening hrs by location

0

200

400

600

800

1000

1200

1400

1600

1800

4:30 5:00 5:30 6:00 6:15 6:30 6:45

At Home

In A Car/Van/Lorry

At Work/Elsewhere

During the first half hour of the programme,

reach is similar between listeners at home and

in the car

Slide 14

Reach (000s) Vanessa Feltz (Mon-Fri) Mon-Fri, 05:00-06:30

Source: RAJAR Q4 2016 15+

Slide 15

DAB

AM/FM

Online

2013: 69%

2016: 66%

2013: 22%

2016: 29%

2013: 2%

2016: 3%

Source: RAJAR 15+

Majority of listening to the programme is still

done via analogue radio; listening via a DAB

radio is showing growth Proportion of listening hrs by platform

Slide 16

Online requests for Vanessa Feltz are driven by

live listening with c200k live requests each

month

Source: Comscore digital analytics UK only. Figures monthly

174 112

187 184 214

172 201 193

0

100

200

300

Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17

Tho

usa

nd

s

On Demand LiveLive & Catch-up Vanessa Feltz UK Prog Requests

Slide 17