BBQ Premium Café

Franchise Opportunities in Malaysia

Korea’s No.1 Franchise Company

THE STORY BEGINS

THE FOUNDER, DR. HONG-GEUN YOON

“Beginning in September 1995 with BBQ

Chicken (Best of the Best Quality), Genesis,

aiming to become the top franchise company in

the world has been making continuous effort for

endless challenges and transformation.

Today, we have become the No.1 franchise

brand in Korea and has secured a firm global

competitive power. Our goal is to consistently

deliver our distinguished taste and top-of-the-

line services to our customers around the

world.”

GENESIS BBQ

Headquarter in Korea (Franchisor)

Genesis BBQ Global Franchise Group

Asia Pacific Regional Office

(Sub Franchisor)

Genesis BBQ (Asia Pacific) Pte Ltd

Malaysia (Management Company)

Genesis Supplies Sdn Bhd

Registered under

Malaysia’s Ministry of Domestic Trade,

Co-operatives and Consumerism

A member of

Malaysia Franchise Association (MFA)

GENESIS GROUP OF COMPANIES

GNS FOOD

BBQ’s Manufacturing Facilities where all the key mix and

know-how of BBQ are materialised

GNS AD

Ad Agency created to maximising brands potentials & values

GNS DESIGN

Diverse In-House Design Group handling all aspects of design

GNS LOGISTICS

The nation’s largest distribution network, equipped with

120 refrigerated trucks to deliver more than 200,000 chickens daily

Today, we are the LARGEST

franchise company in Korea

OUR BRANDS

BBQ Chicken | BHC | Chicken Palace | Torimaru | Pizza Q | U9 | Olive Cutlet |

BBQ Chicken & Beer | BBQ Charcoal-broiled Barbeque | BBQ Olive Rice Cake | Deliatti Café |

Ocean Star | Chops | Dr. COOK | Mom & Farm – A Premium Meat Shop with BBQ |

Sungui Chicken | Fun & Jung One & Half Chicken

MILESTONE

BBQ leaps forward to write a new franchise business history

The first BBQ store opened

Opened the 1000th outlet in Korea

The Chicken University of Korea was established

Expanded BBQ into the China market and currently present in 59 countries 2003 - 2014

2000

1999

1995

MILESTONE

BBQ Chicken

- opened its 1000th outlets in 4 years

- opened its BBQ Chicken University after

4 years

- entered the overseas market after 8

years

McDonald

- opened its 1000th outlets in 15 years

- opened its Hamburger University after

28 years

- entered the overseas market after 12

years

DO YOU KNOW? BBQ is 2 -3 times FASTER GROWTH than McDonald

ACHIEVEMENTS

Received Korea Brand Star Award 2008

Won best CEO prize from the CEO leading Korea’s economy 2009

Won the best CEO prize from Global Management

Received the Korean Daily’s creativity management award Received the Best CEO prize from the CEO leading Korea’s Distribution

2012

Awarded the Promising SME 500 Award (GENESIS BBQ Singapore)

Ranked top of the best franchise group

Ranked top of the hit products

Won the Best Prize in chicken food business 1998

2013

2006 1st Franchise Company to be selected as Korea's Top 100 Brands

1997

GLOBAL EXPANSION

GLOBAL EXPANSION

BBQ itself has a global presence in 59 countries with more than

4,150 franchise outlets

GLOBAL EXPANSION

Making our mark on the world map

Asia

Korea

Japan

Mongolia

Hong Kong

China

Malaysia

Singapore

Vietnam

Cambodia

Myanmar

Thailand

Philippines

Indonesia

Brunei

Guam

Kazakhstan

Bangladesh

Australia

New Zealand

Fiji

India

Saipan

Middle East

UAE

Qatar

Iran

Saudi Arabia

Jordan

Syria

Iraq

Bahrain

Kuwait

Lebanon

Oman

Europe

Spain

Turkey

England

Ireland

Russia

Germany

Ukraine

Bulgaria

Poland

North America

USA

Canada

South

America

Mexico

Venezuela

Peru

Ecuador

Argentina

Chile

Uruguay

Brazil

Africa

Nigeria

Ghana

Morocco

Tunisia

Libya

Algeria

Egypt

BBQ CHICKEN OUTLETS IN MALAYSIA (15 outlets)

Corporate Outlet

• KL Festival City

• Desa Sri Hartamas, KL

Existing Franchise Outlets

• 1 Utama, Selangor

• Wangsa Walk Mall, KL

• Aeon Bukit Indah, Johor Bahru

• One City USJ 25, Selangor

• The Curve, Selangor

• Tanjung Batu, Bintulu

• Permaisuri Imperial City Mall, Miri

• River Edge, Kuching

• Bangsar Trade Centre, KL

• Berjaya Times Square, KL

• Plaza Merdeka, Kuching

• Suria Sabah, KK

Coming Soon

• Imago Mall, KK (Dec 2014)

BBQ PREMIUM CAFÉ (GRAND) @ FESTIVAL CITY MALL

BBQ PREMIUM CAFÉ (GRAND) @ ONE CITY USJ25

BBQ PREMIUM CAFÉ (GRAND) @ PERMAISURI IMPERIAL CITY MALL, MIRI

BBQ PREMIUM CAFÉ (STANDARD) @ THE CURVE, SELANGOR

BBQ PREMIUM CAFÉ (STANDARD) @ BANGSAR TRADE CENTRE

BBQ CAFÉ @ TANJUNG BATU, BINTULU

Café

BBQ MICRO @ DESA SRI HARTAMAS, KL

VISION & MISSION

Vision To become the No. 1 corporation in the world with 50,000 franchisees by 2020

Mission • To achieve WIN WIN working relationship with our franchisees

• To serve our customers with Tasty, Healthy & Quality meals

OUR UNIQUENESS

OUR UNIQUENESS

First to use 100%

Olive Oil

• We use more than 20 highly

qualified researchers

(master’s and Doctor’s

degree)

• Creating the most

distinguished taste

• Educating consumers on

healthier eating habit

OUR UNIQUENESS

100% FRESH

• Fresh raw materials

• NO frozen chicken is used

to ensure the most tender

chicken and least fats meat

is used to give the tastier

and healthier choice

• 1.3kg fresh chicken

OUR UNIQUENESS

BBQ’s Special

Marinating Process

• At the factory, a unique process is

used to maximise the tenderness

of chicken and improve the

absorption of spices.

• At the outlet, the chicken will be

marinated with 30 types of natural

spices, adding to the taste and

flavour of BBQ Chicken!

All BBQ Chicken outlets,

products and processes

in Malaysia are Halal

certified by JAKIM

((Malaysia’s official

Islamic Body)

OUR MENU Soup

Salad

Rice & Bread

Chicken Platter

Grilled Chicken Meal

Premium Pasta

Pizza

Side, Take-Out Menu

Dessert & Beverage

Soup

Salad

Rice & Bread

Chicken Platter

Grilled Chicken Meal

Premium Pasta

Pizza

Side

Take-Out Menu

Dessert & Beverage

Multi Concept for Sales Maximisation

OUR SIGNATURE – GOLDEN OLIVE CHICKEN

SOUP | SALAD | RICE & BREAD

PREMIUM OLIVE CHICKEN | HOUSE SAUCED CHICKEN

GRILLED CHICKEN MEAL | PREMIUM PASTA

PIZZA

TAKE-OUT MENU

DESSERT | BEVERAGE

OUR MENU CHICKEN PLATTER

EXPRESS MENU

EXPRESS MENU

KEY TO BBQ SUCCESS

KEY TO BBQ SUCCESS

The Chicken University of Korea

A recognised institution of educating talented associates

We go back to the basics – teaching

them the know-how from the

understanding of franchise business

to the business mind and cooking.

KEY TO BBQ SUCCESS

KEY TO BBQ SUCCESS

KEY TO BBQ SUCCESS

Continuous R&D to develop new menu

Our research center is where all the new products are born

More than 30 professional food researchers work together to analyse and develop

localised menu with our regional partners.

Each year, we will develop over 300 menus and introduce 30 of them in the outlets.

KEY TO BBQ SUCCESS

KEY TO BBQ SUCCESS

KEY TO BBQ SUCCESS

Continuous marketing support

Teaser | Launching Leaflet | Advertisement

Car Park Gate Banner

From outlet pre-opening to opening and throughout business, BBQ Chicken is

equipped to support franchisees to ensure the success of all franchisees’ business.

KEY TO BBQ SUCCESS

• General flyers

• Promotional flyers

• Menu flyers

• Buntings

• Posters

• Vouchers

• POPs

• Direct mailers

• Invitation cards

• Billboard

• Banners

• Marketing campaigns

Giant Mall Banner Menu Flyers Promotional Flyers Bunting

Continuous marketing support

KEY TO BBQ SUCCESS

Food Bloggers Invitation

TV Commercial Public Relations – Media Invitation

Social Media

Continuous marketing support

KEY TO BBQ SUCCESS

2014 Brand Ambassador –

Hyun-jin Ryu, the starting pitcher

for the Los Angeles Dodgers of

Major League Baseball.

2013 Brand Ambassador - Hyuna

Continuous marketing support

KEY TO BBQ SUCCESS

Promotions such as:

1) UOB Dining Delights

2) Standard Chartered Year-Long Promotion

3) OpenRice & Digi Promotion

4) Joint Promo with Cathay Cineplexes

5) Online vouchers (Groupon, Living Social etc)

6) Joint Promo with Popular Bookstore

and more!

Continuous marketing support

KEY TO BBQ SUCCESS

Comprehensive assistance and guidance

BBQ Chicken is equipped to support franchisees with fully intergraded infrastructure

to ensure the success of all franchisees’ business.

Site Selection

Pre-Opening & Opening Support

Design & Concept

Operation Manual

Comprehensive Training

Brand Building

Advertising & Promotions

On-going Visitation, Training & Support

Point of Sales System

DESIGN CONCEPT

Design Perspective

DESIGN CONCEPT

Design Perspective

DESIGN CONCEPT

Warm & cosy

Contemporary

Casual

INTERIOR DESIGN

Premium Café (Grand)

Design Perspective

Lower Floor

Upper Floor

INTERIOR DESIGN

Premium Café (Grand)

Alfresco

Design Perspective

Main

INTERIOR DESIGN

Premium Café (Standard)

Design Perspective

INTERIOR DESIGN

Design Perspective

Café

INTERIOR DESIGN

Express

FRANCHISE OPPORTUNITIES

FRANCHISE OPPORTUNITIES

Premium

Café

(Grand)

Premium

Café

(Standard)

Café

Express

Size (sq ft) 2,000 –

3,000sf

1,200 –

2,000sf

800 – 1,200sf 300 –

800sf

Franchise fee

(RM)

90,000 90,000 60,000 30,000

1st stock

supply (RM)

20,000 15,000 10,000 10,000

Training fees

(RM)

15,000

(5 persons)

9,000

(3 persons)

6,000

(2 persons)

6,000

(2 persons)

Total estimated

cost (RM)

800,000 –

900,000

600,000 –

700,000

400,000 –

500,000

150,000 –

250,000

ROI (months) 26 22 20 17

INVESTMENT P&L

Franchise Store

Food Cost 30%

Labour Cost 15%

Rental 20%

Utility 8%

Royalty 5%

A&P 2%

Operational

Profit 20%

Return of

Investment 17-26 months

Food Cost

OperationalProfitRental

Utility

Royalty

A&P

Labour Cost

15% 30%

20% 20%

8%

5%

2%

FRANCHISE APPLICATION PROCESS

INQUIRY + FRANCHISE

PRESENTATION LETTER OF INTENT (LOI) + DEPOSIT

PAYMENT (RM20,000)

SIGN

franchise agreement with

balance fees

Site selection & rental deposit

payment

RENOVATION

TRAINING & SET UP

GRAND OPENING

FRANCHISE LOAN

For KOTAMAS members

We look forward to welcoming YOU as part of

Korea’s No.1 global franchise company