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GALGOTIAS UNIVERSITY, GREATER NOIDASCHOOL OF BUSINESS

Course Outline

Program : MBABatch : 2013-15Semester : ICourse Title : Business CommunicationCourse Code : MBA 512Course Credits : 3 Instructor : Prof. Ekta SrivastavaRevised on : June, 2013

1. Course DescriptionCommunication Skills are rated as the top skills that employers look for when they go out to recruit. It is vital for every manager to be adept at business communication. All functions in an organization require communication. Business Communication is focused on creating reading, comprehension, writing and speaking skills in every student. The emphasis is on ‘learning by doing’.

2. Course Objectives2.1 To improve reading and comprehension skills of students. 2.2 To enable the students to develop and enhance skills for drafting clear, concise, audience centric business documents.2.3 To provide an insight into what employers look for during an employment interview and pre-employment testing.

3. Course Pre-requisite3.1. Should have studied English at Class XII level.

4. Course OutcomesAfter completion of the course, the students would be able to:

4.1 Read and understand a business document. 4.2 Write clear, concise and effective business reports, letters etc. 4.3 Give effective presentations and handle queries. 4.4 Confidently face employment interviews.

5. Prescribed Text:5.1. Herta A Murphy, Herbert W Hildebrandt, Jane P Thomas: Effective Business

Communication. 7e, Tata McGraw Hill Education Pvt. Ltd., New Delhi.

6. Additional References:6.1. Williams, Krizan, Logan, Merrier: Communicating in Business. 8e, Cengage Learning, New Delhi.

6.2. Boove, C.L., Thill, J.V., and Chaturvedi, M., (2010) Business Communication Today, Pearson Education. 6.3. Ober, Scott: Contemporary Business Communication (2009).Biztantra Publications, New Delhi.

7. Pedagogy7.1. Lecture 7.2. Research paper discussion7.3. Case Method7.4. Videos7.5. Self- Learning

8. Evaluation Scheme8.1. Continuous Evaluation (20 Marks)

8.1.1. Writing a letter/memorandum/E-mail 2.5 Mark8.1.2. Group Presentation 5.0 Marks8.1.3. Submission of a brief report/proposal 2.5 Marks8.1.4. Resume Submission 2.0 Marks8.1.5. Group Discussion 3.0 Marks8.1.6. Mock Interviews 5.0 Marks

8.2. Centralised Evaluation (80 Marks)8.2.1. CAT-1 15 Marks8.2.2. CAT-2 15 Marks 8.2.3. SEE 50 Marks

Total 100 Marks

9. Session wise instruction plan

ModuleTopic

Core Reading

Additional References

1 - 5 Effective Communication in Business

Importance & benefits of Effective Communication; Elements and process of communication; Non-verbal Communication barriers to communication; ways to overcome barriers; Seven Cs of Effective

Chapter 1 & 2

Krizan Chapter 4

CommunicationCase Study I(Mr. Raheja and Communication Barriers )

6 - 10

Effective Business Writing

Planning and Organizing Business Messages; & Composing the message. Business Letters; Memorandums; E-mails. Good news & Neutral messages; Bad news messages; Persuasive written messages

Chapter 6,7, 8,9,10

Thill Chapter 4,5 and 6

11 Evaluation I Writing a letter/memorandum/E-

mail.

12 - 14

Listening and Feedback

Effective Listening, Importance of Listening in Organizations, Listening Process, Types of Listening, Listening Barriers, Feedback.

Case Study II(The Farewell speech)

Chapter 2(Bovee and Thill)

Krizan Chapter 14

15-17

Public Speaking and Effective Presentation Skills

Importance of Public Speaking, Elements, Choosing a Method, Dealing with Stage fright. Audience Analysis.

Effective Presentation Skills, Pre-Presentation Stage; During Presentation: Kinesics;

Proxemics and Paralanguage; Post Presentation: Question and Paralanguage

Chapter 14 & 15

Ober Chapter 14

18-21 Evaluation II Presentations

22 -25

Business Reports & Proposals

Memorandum and Letter reports: informational & analytical. Kinds of Proposals; structure of Proposals. Case Study III(The Still Manufacturing Plant)

Chapter 11,12 & 13

Krizan Chapter 10 & 11

Evaluation III Submission of a brief report/proposal.

26-28 Etiquette Personal Appearance, Introductions, Exchanging Business Cards, Telephone Etiquette, Gift

Self learning

Giving Etiquette and Dining Etiquette.

29-32

Employment Communication

Self-Assessment, Market Assessment. Resume; Cover Letter to Resume; Group Discussions; Interviews

Chapter 18 & 19

Thill Chapter 17 & 18

33-37

Evaluation IV Assessment through submission of Resume along with cover letter; Group Discussions and Mock Interviews.

38-40

Business Communication & the Ethical Context

Background to Ethical Context; Influences on Personal Ethics Communication and Ethical Issues. Case Study IV (Am I getting the whole story?)

Chapter 4Thill Chapter 1

10. Faculty Contact Hours: To be announced in the class.