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MAY 2020
Description of Boston Consulting Group
BCG credentials
1
Overview
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A heritage planned to support for the future: the leader in ideas and innovation since 1963
1980s 1990s 2000s 2010s1960s 1970s
Cost leadership
Positionand portfolio
CapabilitiesDeconstruction
and changeNew
normal
Competitive cost structure
Experience curve
?
Rule of three and four
Growth-share matrix
Time-basedcompetition
Competitive environment matrix
Deconstruction and economics of information
Capabilities competition
Leadership and change management
Trading upAdaptive advantage
Thinking in new boxes
Smart simplicity
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0
1000
2000
3000
4000
5000
1990 1995 2000 2005 2010 2015
Indexed revenue (1990=100)
2019
North America
Western Europe, South America, and Africa (WESA)
Central and Eastern Europe, and Middle East (CEMA)
Asia-Pacific
14%
CAGR
Growing continuously ahead of competition with offices in more than 90 cities in more than 50 countries
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We combine our heritage with cutting-edge capabilities
Critical expertise Digital & analytics
Deep understanding of clients,
their challenges, and their
environments
Solving the most critical,
difficult, and ambiguous issues
Working hand-in-hand to build
client specific solutions
Creating tangible, deep client
impact
Extensive experience leading
digital across industries and
functions
Robust digital capabilities,
advanced analytics, and deep
learning
Enablement through IT
architecture and
solutions expertise
Disruptive innovation and new
ventures
Premium software and data-
product development
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700+ Digital business builders
750+ Data scientists and analytics experts
600+ IT experts & IT architects
Powered by incredible
talent
350+ Products & software experts
Emerging custom software
550+ specialty capability builders
~3,000 Capability experts
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DigitalBCG is a significant part of our business today
11Incubation hubs and
labs
~5KDigital experts
~1/3Revenue share
of digital
750+Data
scientists
10Innovation centers for operations
~3.5KDigital
projects in 2019
400+Digital thought
leadership publications in the last year
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7
Our leadershipBCG is a privately held company.
Its Executive Committee
consists of the following
individuals
Rich Lesser
Chief Executive Officer
Dinesh KhannaGlobal People
Team Chair
(Asia Pacific)
Hubertus MeineckeChairman, Western Europe,
South America, and Africa
Tom ReichertGlobal Leader, DigitalBCG
Chair of the Practice Areas
(North America)
Joe Davis Chairman,
North America
Carol LiaoEC member
(Asia Pacific)
Ulrike Schwarz-RunerGlobal General Counsel
(Western Europe, South
America, and Africa)
Paul Tranter Chief Financial Officer
(Asia Pacific)
Neeraj AggarwalChairman, Asia-Pacific
Stuart QuickendenEC member
(Western Europe, South
America, and Africa)
Mai-Britt PoulsenChief of Staff
(Central and Eastern Europe,
and Middle East)
Pia TischhauserGlobal Leader, Insurance
Practice (Central and Eastern
Europe, and Middle East)
Sharon MarcilGlobal Client
Team Chair
(North America)
Christoph SchweizerChairman, Central and Eastern
Europe, and Middle East
Stefan MohrEC member
(Asia Pacific)
Pattabi SeshadriEC member
(North America)
Debbie SimpsonHead of Global Functions
(North America)
Christina SynnergrenEC member
(Central and Eastern Europe,
and Middle East)
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Note: As of Aug 2020, tools and partnership not exhaustive
Internal Insights
Enablement BCG's Network of Experts
Proprietary Tools Subsidiaries and Partnerships
Expert Consulting
Track Consultants
External Expert
Network Partners
Knowledge Team
Client Learning
and Enablement
Digital in FI
Digital in
Insurance
BCG's industry-unique model unifies a broad ecosystem of capabilities to support your continuous growth
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BCG’s Alliance Landscape: Partnering withover 130 companies to better serve our clients
Provides access to
competencies, infrastructure,
and platforms that clients
need and use with a high
degree of client influence,
impact, and market visibility
Allows BCG to integrate and
orchestrate the delivery of
new capabilities across
industries, geographies, price
points, and market segments
with significant scale,
consistency, and reach
Cooperative investments with
clients and other organizations
in pursuit of new business
models and revenue sources
beyond the core businesses
Engages the next generation
of innovation and ideas across
the firm, BCG clients, and
other partnerships, and gives
back to the communities we
live in and serve
Strategic Technology Implementation Support Joint-Venture Research and Innovation
[Not Exhaustive]
10
Philosophy
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Unlocking the Potential of
Those Who Advance the World
Bring Insight To Light
Grow By Growing Others
Drive Inspired Impact
Lead, With Integrity
Conquer Complexity
BCG pursues its purpose by acting on five principles
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The values we live by
Integrity as an expression of courage and accountability
Respect for the individual and his or her capacity and desire for
personal growth
Diversity of thought, expertise, experience, and background
Clients come first—we measure our success by our clients’ success
The strategic perspective enabling clients to deliver superior
results in a sustainable manner
Value delivered in the form of tangible, positive, and lasting change
Partnership—a long-term view guides BCG's relationships, both
internally and with clients
Expanding the art of the possible—because the goal is not simply to
apply best practice but also to invent it
Social impact—we believe we can make the world a better place
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BCG strives to maintain our thought leadership by answering the biggest questions
BCG has
authored over
40 books
bcg.com
Bruce
Henderson
Institute
• Online “home” for BCG’s latest insights on a range of industries, functions, and special topics
• Latest thinking from CEOs, academics, and other leaders
• Access to BCG’s archive of thought leadership stretching back 50 years to the days of Bruce Henderson, the firm’s founder
• BCG’s strategy think tank, dedicated to exploring and developing valuable new insights from business, technology, and science.
• Recent publications include the Winning the ‘20s collection, Advantage in Adversity, and The Global Landscape of Corporate Vitality
Recent publications include:
• Your Strategy Needs a Strategy
• Rocket: Eight Lessons to Secure Infinite Growth
• Transformation: Delivering and Sustaining Breakthrough Performance
50 years ofthought
leadership
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We work with social, public, and private sector and at the interfaces across sectors to create social impact, inclusive well-being and shared growthBuilding bridges across sectors and leveraging new models to create more powerful solutions to address social needs
Public
SectorPrivate
Sector
Social
Sector
Work with our corporate
clients and investors goes well
beyond the usual concept of
CSR to develop and deliver
Total Societal Impact
Work with developing
country governments, aid
agencies, development
finance institutions and
other funders to develop
public private partnerships
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Americas
In the social sector, we are collaborating with leading social organizations to move the needle on some of the greatest social challenges.Selected examples of partnerships
Global partners Europe and Asia Pacific
Social
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In the public sector, we work with governments and public sector agencies across the globe to create transformative social impact.
United States: education (state public school systems such as Chicago, New Orleans, Dallas, international organizations
Australia: social services, health, education
China: economic development, culture
Angola: economic development
France: education, renewable energy, health
United Kingdom: health
Netherlands: transport, justice
Germany: employment, regional governments
Middle East (UAE, Saudi Arabia, Qatar) : finance, economic development, strategic policy, labor market transformation, social policies
Chile: economic development
Malaysia: regional economic development, infrastructure, human capital
Morocco: economic development
Russia: economic development
India: infrastructure, education
South Africa: finance, economic development, strategic policy, labor market transformation, social policies
Public
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Total Societal Impact / Sustainability
The economic, environmental and
social impacts a company creates
through its products, services, what it
does as a business, and how it does it
In the private sector, we are leveraging
business a force for good through
Private
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A TSI/Sustainability lens offers corporate leaders a more complete view of their success and where opportunities lie
From Corporate Social Responsibility … … to Total Societal Impact (TSI)/Sustainability
Source: BCG interviews and analysis
Shareholder
value
Corporate
longevity
Shareholder
value
Corporate
longevity
Shareholder
value
Societal
impact/
sustainability
Corporate
longevity
Run the business first, “do good” in parallel Integrate environmental, social, governance, & financial
impact as a driver of strategy and value creation
Social
responsibility
Environmental
sustainability
Private
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BCG Center for Climate Action
Partnering with clients across the public, private & social sectors to align strategy, operations & stakeholder
engagement with a low-carbon world.
Purpose, ambition & target
setting
Scenarios, climate risk &
portfolio resilience
Low-carbon product & growth
strategy
Ventures, partnerships &
ecosystems
Low-Carbon
Business Strategy
Emission reduction &
offsetting
Sustainable sourcing & supply
chain
Infrastructure resilience
Financial management &
carbon trading
Climate-Proofed
Operations
Low-carbon governance
Stakeholder narrative &
engagement
Financial disclosure
Engagement
& Narrative
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Combating the climate crisis is one of the defining challenges for our generation and also a key priority within BCG
Contributing to society
Shaping the global conversation through
collaborations (e.g. WEF, COP26, G20,
B20, and the Business Roundtable)
Helping our clients
Tackling our clients' complex climate
challenges
Walking the Talk
Minimizing our own net impact on the
environment
Channelling our creative DNA
Generating and bringing to life creative
solutions and ideas that make a
difference
BCG has been CarbonNeutral® for all of our emissions since 2018
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We will strive to work with you to meet your sustainability agenda
We would welcome the
opportunity to explore
how we can work with
you to deliver the best
of BCG whilst
minimizing emissions
from air travel –
'smart travel' model
Minimizing emissions from air travel through smart travel model has multiple benefits
• Reduces your indirect (Scope 3) emissions that need to be disclosed as part of carbon reporting
• Helps to address the climate crisis by limiting CO2 emissions
• Reduces pressure on your office space, meeting rooms
• Reflects the dispersed nature of your global teams
Majority of our project work emissions are
driven by air travel
3
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BCG is committed to
cultivating inclusive
leaders who make BCG a
company in which all
individuals have an
opportunity to flourish
and succeed, regardless
of their background,
race, ethnicity, religion,
gender, gender identity,
or sexual orientation
We operate with core D&I Principles
• Promote and sustain a sense of belonging and respect for all individuals
• Recruit, retain and advance a diverse workforce with mutual respect
• Innovate/take risks to build and measure inclusion amongst ourselves
We have affiliation networks/initiatives designed to support and connect
We have been recognized externally as a great place to work for
ACCESSABILITY
@BCG
FAMILIES
@BCG
23
Reputation
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BCG is a great place to work, continuously investing in our people so they deliver superb value to the client
11th consecutive year
in the Top 10
3rd consecutive year
in the Top 5
6th consecutive years
as No.1
Consulting Magazine
3rd consecutive year
earning "All Star"
International Association of
Outsourcing Professionals (IAOP)
12th consecutive year
with perfect score
3rd consecutive year In
Top 10
12th consecutive year
In Top 100 Award winner in 2018
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BCG's approach on change management is state-of-the-art
Source: The ALM Vanguard: Communications and Change Management Consulting 2019
The ALM research recognizes our comprehensive approach
BCG excels in its ability to steer clients
through large-scale change initiatives (…)
approach stands out for being holistic (…)
instills discipline and data science.
The firm's portfolio (…) remains
grounded in scientific rigor and
discipline (…) to provide clients with
new models for designing,
communicating, and executing the
change experience.
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IDC MarketScape:Worldwide Digital Strategy Consulting Services 2019
BCG's strengths:
• Ability to drive change and support clients' unique needs
• Clients' willingness to recommend BCG
• Functional-specific and industry-specific strategy
capabilities and digital-focused business strategy capabilities
• Ability to deliver value-creating innovation
Direct client quotes:
• "BCG were really engaged and part of the challenge."
• "Superior client support — they were immediately up and
running and looking for benefit creation."
• "They did a good job of getting our senior management and
leadership to be open minded and to do something
revolutionary. We could not have done it without them."
Key Takeaways
Source: "IDC MarketScape: Worldwide Digital Strategy Consulting Services 2019 Vendor Assessment", by Douglas Hayward, June 2019, IDC # US43700818
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and
quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market, and business execution in the short-term. The Strategy
score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is
indicated by a plus, neutral, or minus next to the vendor name.
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BCG continuously exceeds client expectations by bringing insights and impact through collaboration
93% of clients are very pleased
with overall experience with BCG
93% of clients would consider
using BCG in the future
89% of our clients are repeat
customers, 60% for over 5 years
…creating a satisfied,
repeat client base
BCG brings expertise and
insights to deliver impact…
…through collaboration to
strengthen organizations…
88% of clients say BCG met or
exceeded expected expertise and
insights
93% of clients say BCG met or
exceeded expected impact
95% of clients says better than
expected quality of collaboration
94% of clients say BCG met or
exceeded expected support in
strengthening client company over
long term
BCG managed the balance like fine art,
between bringing considerable expertise,
providing manageable advice and adjusting to
our needs. - AP Public Sector client
BCG was results oriented—They ensured value
creation by driving the project to completion
with our mgmt teams - Global Tech client
“As usual, the BCG team was a pleasure to work
with, providing fantastic strategic and on-the-
ground value - AP Retail client
“BCG was instrumental in developing strategy,
and took the work all the way over the finish
line so the teams were set up for success when
BCG stepped away - NAMR FI client
“I am hugely impressed by the level of
professionalism, strong industry expertise, the
speed at which they deliver results, and how
easy to work with" – WESA Pharma client
“We were very pleased overall with the project
performance. Would recommend BCG for future
projects." - NAMR IG client
““
““
““
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60% of revenue from clients with 5+ year history with BCG
0%
75%
25%
50%
100%
201520092002 2007
Percent of revenue based on years of consecutive invoices (%)
2001 2003 2004 2005 2006 2008 2010 2011 2012 2013 2014 2016 2017 2018 2019
New clients 2-4 years 10+ years5-9 years
Note: At constant 2019 exchange rates; consecutive years of invoices are determined irrespective of location; multiple single year breaks in billings are allowed in the relationship; excludes clients with length of services of "lost"; excludes clients marked as "confidential"Source: Client service database
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Nearly 96% of clients say that we provide equal/better value than competition
Source: BCG client feedback survey (data from 2012-2018, n = ~1,800 senior executives across 130+ clients)
“Relative to other consultants I've worked with, BCG added a lot of independent
value and was easy and pleasant to work with.” –NAMR FI client
“By far the best group of professionals I have worked with over the years.
BCG team is light-years ahead in terms of expertise, ability to work collaboratively
with our management at various levels and manage an overall project.
Very impressed.” –Global Tech client
"I was impressed with the level of detail and expertise brought into the project.
When I compare the work to that of a BCG competitor, I found a big difference in the
willingness to get into details and not fly at too high a level." —NAMR Pharma client
"I always enjoy working with BCG more than other consulting firms as they bring
expertise and combine it with practical solutions. BCG is also very good at sharing
learnings from prior work with other clients and directing teams to solid, practicable
solutions rather than wasting a lot of time with theoretical constructs." —Global
Pharma client
54 %
62 %
49 %
48 %
42 %
35 %
45 %
49 %
WorseEqual
Expertise
and insights
Value
delivered
Cooperation
Enable
organization
Better than
competitors
““
““
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Katie MullenCTO,
Neiman Marcus Group
Martin HalusaChairman,
Apax Partners
Marc BitzerPresident,
North America
Whirlpool
Indra NooyiBoard of Directors,
Amazon
Ahmed FahourCEO/Managing Director,
Australia Post
Anna MallettCOO & MD Production,
BBC Studios
John LegendSinger/Songwriter,
Grammy Award
Winner
Lydie HudsonCCO,
Credit Suisse
Mark HoplamazianPresident/CEO,
Hyatt Hotels Corporation
Steve HafnerCEO
Kayak.com
Jim KochFounder/Chairman,
Boston Beer Company
Rohini SrivathsaCTO,
Microsoft India
Alumni continue to generate value in the world as a broader BCG network
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As a group, our top 40 clients in the Americas have outperformed the S&P 500
BCG client
cumulative
relative TSR1
Annualized
TSR 2000-19
+9.1% p.a.
+6.1% p.a.
0
1
2
3
4
5
6
2000
1.17
2015
1.94
2012
1.93
2004
1.31
2018
1.91
1999 2011
1.86
2016
1.94
2001
1.34
2002
1.39
2017
1.92
2013
1.88
2003
1.33
2014
1.93
2005
1.30
2006
1.32
2007
1.41
2008
1.56
2009
1.70
2010
1.78
2019
1.75
2.46
1.06
1.14
4.70
1.08
3.66
1.121.21
1.861.99
0.87
1.86
1.24
Cumulative TSR ($1 invested on Jan. 1, 2000)
0.80
1.05
0.72
1.08
4.10
0.91
1.17
0.80
1.89
0.62
2.39
1.07
0.89 0.93
1.421.61
0.91
2.58
1.55
1.07
1.64
3.08
3.61
2.12
5.67
4.95
3.24
S&P 500
BCG top 40 AMR clients2
1. Cumulative Relative Total Shareholder Return versus S&P 500 composite index performance 2. Index computed
by weight of company’s Dec 31 market value in relation to sum of top 40 company's market value
Note: Client list is updated each year for top 40 BCG AMR clients; returns are based on calendar year in USD
Source: Computstat; Capital IQ; BCG ValueScience® Center analysis
32
The services and materials provided by Boston Consulting Group (BCG) are subject to BCG's Standard Terms
(a copy of which is available upon request) or such other agreement as may have been previously executed by BCG.
BCG does not provide legal, accounting, or tax advice. The Client is responsible for obtaining independent advice
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to update these materials after the date hereof, notwithstanding that such information may become outdated
or inaccurate.
The materials contained in this presentation are designed for the sole use by the board of directors or senior
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BCG does not provide fairness opinions or valuations of market transactions, and these materials should not be relied on
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contained in these materials are based upon standard valuation methodologies, are not definitive forecasts, and are not
guaranteed by BCG. BCG has used public and/or confidential data and assumptions provided to BCG by the Client.
BCG has not independently verified the data and assumptions used in these analyses. Changes in the underlying data or
operating assumptions will clearly impact the analyses and conclusions.
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