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B:CIVIC SummitMacro Employee EngagementLessons Learned
Minn Wang, Global Employee Engagement
General Mills Foundation & Sustainability
Today’s Aspirations
Candid conversation on lessons learned
• 3 I’s of Engagement
• Inform: Core Mission and Messaging
• Inspire: Tailored Storytelling
• Involve: Engagement Expansion
“I have not failed. I’ve just found 10,000 ways that won’t work.”
-Thomas A. Edison
Today: General Mills at a Glance
• $16.9 billion in fiscal 2019 net sales
• Our eight largest brands each generate +$1 billion in annual retail sales
• Our brands are enjoyed by people in +100 markets globally
• Our team of 38,000 employees brings passion & creativity to work each day
In Context: CSR and Philanthropy
Expectations for Companies Have Been Elevated!
• In addition to being profitable, businesses have a responsibility to
positively contribute to the world
• Consumers expect companies to actively address societal and
environmental issues
• Purpose-driven companies and value-aligned brands are being
rewarded with consumer spending
• Employees want meaning and fulfillment from their work
OUR Employee Volunteers
Doing Good Brings Value in Many Forms
ENGAGED
EMPLOYEES
STRONG
COMMUNITIES
ENHANCED
REPUTATION
Who Benefits and Wins? OUR EMPLOYEES, COMMUNITIES, SHAREHOLDERS, PLANET
REDUCED
RISKS
Unique Campaign!
Core Messaging: Inform / Inspire / Involve
OUR EMPLOYEES OUR COMMUNITIES OUR CONSUMERS
Objectives:
• Enhance employee engagement and commitment to General Mills
• Positively impact General Mills communities globally
• Build General Mills reputation and trust with consumers around the world
Breadth Vs Depth
Global Employee Engagement
Foundation Focus Areas
Increasing
Food Security
Expanding food access for families and communities
Advancing
Sustainable
Agriculture
Empowering growers, protecting habitat
and conserving natural resources
Strengthening
Hometown
Communities
Strengthening our hometown
communities around the globe
Much More Than “Giving Back” ...
Let’s harness the power of food for good and make a lasting difference.
Storytelling: Inform / Inspire / Involve
One Size Does Not Fit All
Good for our Planet Good for our CommunitiesGood for our Children
We will provide
30 Billion Meals to people in need by 2030
We will advance regenerative
farming practices on
1 Million Acres of farmland by 2030.
We will deliver
1 Billion Acts of Good through employees and brands by 2030.
https://drive.google.com/open?id=1HkJb9_Kn9TayTLW_DateREL1vssqrQC0
Corporate Vs Brands
…and many more.
Expansion: Inform / Inspire / Involve
• Team Vs. Individual Approach
• Plants / Sales Region Offices
• Employee Giving
• Skills-based Volunteerism
• Partnerships
• Technology does not solve everything
Expansion Wins and Opportunity Areas
All Capabilities to All
Employees?
Focused Employee Giving
Turnkey Solutions
Project in a Box
Partnership Navigation
Enormous Resource
ConstraintPlant & Sales Offices /
Global
Technology Disconnect
Internal Partnerships
Social Impact Council
ERG Alignment
Skills Based Volunteerism
Chicken or the Egg
Team vs. Individual
Support
Shift to Team Focus
Where is the bottleneck?
Increased Trend for On-Site
Self Service Capability
Expansion Wins and Opportunity Areas
All Capabilities to All
Employees?
Focused Employee Giving
Turnkey Solutions
Project in a Box
Partnership Navigation
Enormous Resource
ConstraintPlant & Sales Offices /
Global
Technology Disconnect
Internal Partnerships
Social Impact Council
ERG Alignment
Skills Based Volunteerism
Chicken or the Egg
Team vs. Individual
Support
Shift to Team Focus
Where is the bottleneck?
Increased Trend for On-Site
Self Service Capability
Vendor / Competitor Partnership
Services in 11 African Countries
1500 small and growing food
companies assisted/trained
1.1 Million smallholder farmers in African client
companies supply chains
1000 experts in volunteer pool
100,000+ consulting hours
provided