BCS Design Refresh Proposal

High-Level Project Plan September 6, 2012

Book Companion Site (BCS): an online channel for delivering instructor and student digital resources

Number of BCS sites : 6746

Number of total assets across BCS site: > 500,000

Expanding use across all Wiley divisions

Additional revenue corresponding with increased creation of protected Student BCS across Wiley divisions

An important foundation of our digital delivery strategy

The Good NewsBCS is cost effective It is highly scalableIts use is expanding; now used by Global Education; P/T; STMS; Canada; Australia; and Asia (via ISVs)

The Opportunity in Current Thinking

“We went with the US template rather than have a new Australian-specific version created [because of] the time to have a new template created and also because the US version fulfilled all our needs. We didn’t want to waste development resources redoing something that was already available to merely add an Australian flag or similar.” Erin Pickering, Business Analyst/Project Manager Wiley Australia

The Challenge: an evolution to further the benefits of the BCS

The BCS design has evolved (in various directions) without a corporate-wide commitment or managerial structure to ensure the type of standardization that enables efficient and cost-effective flexibility, limiting our ability to incorporate enhancements requests. This proposal addresses that challenge.

Expansion and its Challenges

Objectives and Proposed Tactics

Objectives

Develop and implement a more current, clean, and consistent design

Align BCS with the new Wiley wordmark branding initiative

Consider the possible future strategies of WileyPLUS as it may intersect with BCS

Proposed Tactics

Incorporate the new Wiley wordmark into the design

Make the design simpler and cleaner

Implement better navigation

Incorporate doable enhancement requests that have been requested by product teams

Make the look and feel consistent across divisions (in line with Wiley’s corporate branding initiative)

Current design is over 10 years old; looks outdated; costs us credibility

With re-evaluation of E5, gives us a new digital delivery story and foundation for innovations.

Knowledgeable development team (SCS in Singapore not working on WileyPLUS) positions us to rapidly deliver on the goal

Why Refresh the BCS Design Now?

Consistent approach saves time and money versus creation/changes to unique templates

Increase power of Wiley brand recognition in conjunction with Wiley wordmark brand initiative

New templates are more in line with wiley.com and wileyplus.com look and feel; helps with upsell

Improved usability results in increased usage (and revenue) and increased customer satisfaction

Standardization increases flexibility to add enhancements.

Benefits of proposed changes

Limitations / issues with current design

Incorporate the new Wiley wordmark into the design

Make the design simpler and cleaner

Implement better navigation

Incorporate doable enhancement requests that have been requested by product teams

Make the look and feel consistent across divisions (in line with Wiley’s corporate branding initiative)

Specific goals of the redesign proposal

What it might look like…

Palette and navigation in the new design was selected specifically to reference the green ‘Textbook’ cap in wiley.com echo the green features and main placements on wileyplus.com

Design Consistency

PRF submitted Sept 12, 2012

Project Plan reviewed (by each division using BCS), revised, approved by Sept 30, 2012

Development Oct-Nov, 2012

Testing Dec, 2012

Soft Launch: January 2013

Proposed Schedule Milestones

Sponsor the project

High-level review and sign-off on PRF

What we need from you