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SEPTEMBER 2010 $495
BROADCASTDialogueDialogueThe Voice of Broadcasting in Canada
The transition to digital TV
Just one year
leftTaking it to the streetsTaking it to the streets
A sad day for radioA sad day for radio
PUBLICATION MAIL AGREEMENT 40027710
BDSept10qxdBD 19082010 1742 Page 1
BDSept10qxdBD 19082010 1742 Page 2
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Ontario and East 905bull780bull0693 wwwsbrfca Quebec Head Office 450bull627bull0854
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CONTENTS
COVER STORY
THE TRANSITION TO DIGITAL TVJust one year left 6
FEATURE ARTICLES
TAKING IT TO THE STREETSMurray Johnson 13
NOT FOR THE FAINT OF HEARTCelese Fletcher 17
PICTURES FROM THE WESTERN ASSOCIATION OF BROADCASTERS CONVENTION 20
ANOTHER FIRST FOR CKUA RADIOBarbara Jones 23
POKE-POKE STATUS UPDATEMark La Pointe 27
REVOLVING DOOR 31
ENGINEERING
REFLECTIONS ON STANDING WAVESDan Roach 39
COLUMNS
A sad day for radioWayne Ens 5
Getting the read you want and needJohn McGrath 16
TV is still the oneTheresa Treutler 19
Important boost for campus radioAndrew Cardozo 22
Stan Klees The Original Canadian music man (Part 2)Doug Thompson 25
Ants dont sleepMaureen Bulley 26
Gord James comes homeJamie West 29
Fact is facts donrsquot matter much anymorehellipNancy Smith 30
17
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 3
If yoursquore not getting your own free copy of Broadcast Dialogue magazine send a note to howardbroadcastdialoguecom and ask to be put on the list
6
23
13
BDSept10qxdBD 19082010 1742 Page 3
4 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
HOWARD CHRISTENSEN Publisher(howardbroadcastdialoguecom)
BARRY HAMELIN Executive Editor(barrybroadcastdialoguecom)
JANE RUSCH Sales Director(janebroadcastdialoguecom)
SUSAN WAHAY Art Director(subroadcastdialoguecom)
INGRID CHRISTENSEN Circulation(ingridbroadcastdialoguecom)
Feature Columnists
MAUREEN BULLEYANDREW CARDOZOWAYNE ENSJOHN McGRATHNANCY SMITHDOUG THOMPSONTHERESA TREUTLERJAMIE WEST
Broadcast Dialogue a controlled-circulation magazine is published 10 times a year by ChristensenCommunications Ltd The contents of Broadcast Dialogue may not be reproduced in whole or in part withoutwritten consent of the publisher
Head OfficeTel (705) 484-0752Web broadcastdialoguecom
PUBLICATIONS MAILAGREEMENT NO 40027710RETURN UNDELIVERABLE CANADIAN ADDRESSES TOBroadcast Dialogue18 Turtle PathLagoon City ON L0K 1B0Email howardbroadcastdialoguecomISSN 1480-9443
We invite story submissionsE-mail howardbroadcastdialoguecom
BROADCASTDialogueP U B L I S H E R rsquo S N O T E
In a conversation a short time ago with a neighbourhoodfriendmdashsomeone not associated with broadcastingmdashit becameclear that he had no idea what the TV digital transition nowjust 12 months away meant Would he have to buy a new TVset Can digital over-the-air TV be picked up on rabbit ears oran old-fashioned traditional TV tower
To answer my neighbourrsquos questions if yoursquore on cable orsatellite you can keep your old TV set and yes rabbit ears ora roof-mounted TV antenna will bring in over-the-air digitalsignals emphasis on over-the-air Antennae donrsquot work for spe-cialty channels
Beginning on Page 6 we take a look at consumer education the impact on viewersthe reasons for going digital the costs a status update on the transition plans of Canadarsquosbroadcasters and what will happen when the digital deadline of September 1 2011rolls around
Congratulations go out to Keith Pelley who it was announcedAugust 17 will become President of Rogers Media succeed-ing Tony Viner Viner announced his plan to retire back inMay Pelley 46 will have overall responsibility for RogersBroadcasting Rogers Publishing Rogers Digital Media RogersSportsnet The Shopping Channel the Toronto Blue Jays andRogers Centre
Most recently he was Executive Vice President of StrategicPlanning at CTV and President of Canadarsquos Olympic BroadcastMedia Consortium
Mel Sprackman a well-known personality to virtually everyWestern Canadian general manager and general sales managerdied suddenly in his Vancouver home at mid-August of anapparent heart attack Sprackman was 71 He had been anexecutive VP at Canadian Broadcast Sales before his retirementand for the past two years hersquod been operating his own con-sultancy and working regularly with Vista Broadcast Group In2008 the British Columbia Association of Broadcasters pre-sented him with its Friend of the Industry Award I caught hisevident delight in this photo taken at the BCAB presentation
BDSept10qxdBD 19082010 1742 Page 4
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 5
A sad day for radio
Ibelieve if you sell the value of radiofirst that rising tide will raise all ships
Wersquore our own worst enemies in theradio business As I travel across the coun-try I witness actual horror stories of ourself cannibalization In some markets sta-tion operators actually reward or offer in-centives for advertisers to not use otherradio stations in the market
We create confusion or drive adver-tising dollars to other more user-friendlymedia by manipulating data to presentourselves as number one or put pressureon advertisers to not increase their reachand frequency with radio by using otherstations
My most recent disgust at our seemingdesire to shoot ourselves in the foot is inthe implosion of the Radio MarketingBureau
Innovative radio leaders Allan Watersand Ted Rogers spearheaded the forma-tion of the RMB or should I say the RMBrsquospredecessors the RSB (Radio Sales Bureau)and the RBC (Radio Bureau of Canada)even though they were head-to-head com-petitors on the street
They recognized that their big picturecompetitors were other media not otherstations
Irsquove watched the slow demise of the
relevance of the RMB with sadness angerand dismay over the past 10 to 15 years
There is no doubt the RMB hasbecame redundant or unproductive as theradio industryrsquos marketing championbut not because there is not a need for avibrant industry champion Rather indi-vidual corporate self-interest and short-sighted budget cuts made the RMB atoothless tiger
Shame on usItrsquos not the first time Irsquove seen indus-
try associations fall victim to individualself interest politics and member con-solidation to the long-term detriment ofthe industry
I still recall the first Radio Sales Bureaupresentation I saw just six weeks after leav-ing the print industry to get into radio Itwas a scary transition for me to leave thecomfort of a salaried newspaper positionto a straight commission radio worldBut the RSB presentation actually gaveme goose bumps When Larry Heywoodplayed creative examples of the power ofsound my confidence in what I was sell-ing radio advertising soared And so didmy sales
I admit that the political budget andvaried self-interests of the RMBrsquos boardmembers over the years rendered it irrel-evant to many radio operators
But that doesnrsquot mean the concept ofan industry marketing arm like the oneenvisioned by the Waters and Rogers ofthe world is wrong It simply means itsmembers and steering committees werewrong
Here is what I foresee if we donrsquot havethe foresight to revive the RMB1) Whorsquos going to build and train our
farm teams Over the years largerbroadcasters have had a wealth ofsmall market talent to draw from tal-ent that was trained by the RMB andtalent that these small broadcasterscould not afford to train on their own
2) Whorsquos going to set the industryrsquos
WAYNE ENS
benchmarks While the big compa-nies can and should train their peo-ple beyond the minimum standards ofthe CRAs and CRMs administered bythe RMB at least these designationsdid set a minimal industry standard
3) Whorsquos going to conduct the researchto validate where radio over-all fitsinto the new media landscape Somecompanies may do research to validatetheir company their markets or theirformats but if no one is providingrelevant research about radio radiobudgets will decline and the narrowresearch of self-interest wonrsquot changethat national strategy
4) Whorsquos going to help all of us learnfrom the success of some of us Thecreative and ideas housed in the RMBrsquosarchives helped many radio reps cre-ate radio advertising converts Manyof these very small local businessesbecome big national chains over timeIf they become big without radio intheir advertising DNA they probablywonrsquot convert to radio after theyrsquoveachieved success
5) Last but not leasthellip if an industryrsquosmarketing association dies doesnrsquot thatsend a signal that the industry itself ison the verge of a funeralEven secondary media such as theatre
advertising is able to maintain an umbrel-la marketing organization the CinemaAdvertising Council
In many ways I personally competewith the RMB when it comes to trainingidea sharing and helping stations to suc-ceed As a competitor and as an industrychampion I mourn the death of RMB
Shame on us
Wayne Ens is a Canadian broadcast salesconsultant He may be reached atwaynewensmediacom or (705) 484-9993
BDSept10qxdBD 19082010 1742 Page 5
6 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Just one
The transitionto digital
TV
Too many people within the broadcastindustry are still vague on the whyswhats whens whos and hows of the
transition to digital TV The lack of knowledgeis to be expected in the general populationbecause the digital transition message hasnrsquotbeen delivered with nearly enough urgencynor frequency That being the case itrsquos not sohard to understand that a whole bunch of folksin the broadcasting craft are also in the dark
BDSept10qxdBD 19082010 1742 Page 6
Reasons for DigitalWorldwide transitionmdashDigital television is not exclusive to North America The
US completed its transition in June of last year and the transition is either wellunderway or completed in Europe Japan and China (and other countries)
Picturesound qualitymdashWhile viewers have been well-served by analogue sinceTVrsquos inception the difference in picture quality is like comparing a black andwhite Kodak Brownie snapshot with todayrsquos high resolution digital photos Dittothe sound Compare the quality of the one speaker on your old TV set to theSurround Sound capabilities available via digital Irsquom reminded of the awe I feltwhen at a local movie theatre I heard Surround Sound for the first timemdashjetstaking off from aircraft carriers in the movie Top Gun
Spectrum coordination with the USmdashSpectrum has to be coordinated with theUS for harmonization Come Sept 1 2011 the Americans will expect Canadianbroadcasters to have vacated UHF channels 52 to 69 An agreement is in placestipulating that some of these channels will be re-purposed for public safety serv-ices eg police fire and ambulance and this applies on both sides of the borderIt cannot be emphasized more strongly Canada has a treaty with the US and itcannot ignore the deadline Canada MUST minimize cross-border interference
Advanced wireless servicesmdashSpectrum that will be freed up through the digi-tal transition has been earmarked for advanced wireless services The demand formobile broadband services is expected to increase dramatically over the next 10years and the spectrum is absolutely necessary if there is to be capacity to meetthe growth
Mandatory MarketsGenerally speaking local Canadian over-the-air television stations that fit
these criteria will be required to make the switch by August 31 2011bull national provincial and territorial capital citiesbull areas with a population over 300000 bull other areas where there is more than one local television station broadcasting
over-the-air signalsIn July 2009 the Canadian Radio-Television and Telecommunications
Commission (CRTC) established mandatory markets adding LloydminsterAlta Thunder Bay Ont and Rouyn-NorandaVal drsquoOr Que in March 2010
Specifically the following areas need to switch to digital TV by August 31 2011bull British Columbia Vancouver and Victoriabull Alberta Calgary Edmonton Lloydminster and Lethbridgebull Saskatchewan Regina and Saskatoonbull Manitoba Winnipegbull Ontario Toronto Barrie Hamilton London Windsor Kitchener Ottawa and
Thunder Baybull Quebec Montreal Quebec City Gatineau Trois-Riviegraveres Sherbrooke Riviegravere-
du-Loup Saguenay and Rouyn-NorandaVal drsquoOrbull New Brunswick Saint John Moncton and Frederictonbull Nova Scotia Halifaxbull Prince Edward Island Charlottetownbull Newfoundland and Labrador St Johnrsquos
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 7
ne year left
s
With that basic premise in mindBroadcast Dialogue has put together aprimer on what you need to know both foryourselves and for your friends when (of if)they come to you for ldquoexpertrdquo information
Wersquoll begin with the reasons behind themove from analogue to digital then moveforward into a whole range of other issuesfacing Canadian television broadcasters
BDSept10qxdBD 19082010 1742 Page 7
bull Yukon Whitehorsebull Northwest Territories Yellowknifebull Nunavut Iqaluit
Within these mandatory markets almost 200 analogue trans-mitters will have to be converted to digital although a numberare already up and running
There are some smaller non-mandatory markets located forthe most part in the far north for which costs associated withthe transition may be a problem While the CRTC is giving sta-tions on channels 2 to 51 in non-mandatory markets some slackmdashallowing them to continue in analoguemdashthe necessity forfreeing up channels 52 to 69 Canada-wide isnrsquot negotiable
At the moment there are 16 transmitters in non-mandatorymarkets but they are on channels 52-69 within the 360 km UScoordination zone If they donrsquot go to digital by August 31 2011they will have to move their analogue signals to one of thelower channels (51 or below)
Those transmitter sites are Canwest CIII-TV-55 Fort ErieCBC Chatham Digby Foymount Spillmacheen Truro CorusCKWS-TV-1 Brighton CTV CFTO-TV-54 Bobcaygeon The MiracleChannel Burmis Radio-Canada Digby Lac-Etchemin Sainte-Famille Sarnia TVO Belleville Chatham Cloyne
Over-the-air viewersJust short of 900000 Canadians rely solely on an antenna
for their TV reception Those in mandatory markets with olderTV sets may have to buy a converter box They retail for about
$75 or less to receive digital signals over-the-air There is noneed to invest in a new TV set because of the switch These box-es are in stock in most electronic stores and other outlets
As many as 44000 households in non-mandatory rural andremote areas could potentially lose access to free local TVSatellite is often the only alternative and providers indicate thata receiver and dish would cost each household roughly $300plus installation But that doesnrsquot include the monthly bills forprogramming Customers would have to pay the going rate forsomething they used to get for free
CRTC Chair Konrad von Finckenstein calls that situationuntenable He suggests there may be a possible solution throughBroadcast Distribution Undertakings (BDUs)mdashthe designationgiven by the CRTC to cable and satellite distributorsmdashprovid-ing those consumers with a package of local and regional TVstations at no charge
von Finckenstein addressing delegates at the Banff TV Festivalearlier this year said the free local package option could ensurethat Canadians continue to have access to the local and region-al television that they now get over-the-air The Commision hesaid is ldquoprepared to grant an exception to our regulations whichrequire that distributors provide a full basic service Howeverdistributors should not be permitted to distribute any other tel-evision services with the free local package or force consumersto purchase any other servicesrdquo
FreeHD Canada approved but not yet operational has devel-oped a free local program package to deliver all conventionalover-the-airs in HD as they are ready to their local markets
8 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
For more information go to wwwmajortechcomor call us at (905) 873-0778
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BDSept10qxdBD 19082010 1742 Page 8
Major tech
Consumer EducationWhile there are now some efforts being made to correct the
situation most consumers donrsquot have a clue about digital tran-sition But as discussed above the majority of Canadians wonrsquotnotice any difference because theyrsquore getting their signals viacable or satellite
In that same speech at Banff the CRTC chairman said thatthe onus to devise a public awareness campaign rests withbroadcasters If they donrsquot he said they risk losing viewers andsubscribers ldquoTo avoid this they will need to design a vigorousawareness campaign to provide information through publicservice announcements and other initiativesrdquo he said
CostThe CRTC released budgetary estimates for the Canadian
marketrsquos digital conversion working under the basic assumptionof a duplication of the existing analogue service contour Threestudies were commissioned and executed by Patrice LemeacuteePEng and Franccedilois O Gauthier P Eng of Spectrum Expert IncPierrefonds QC with the assistance of the following supplierswhich provided budgetary prices for the studies Novanet-MSCSBRF Rohde amp Schwarz LARCAN Telesat and Acura TechnologyGroup
Study 1 (Complete Service Replication) provides the mostrealistic DTV duplication of the analogue service which betteraccounts for the digital cliff effect and the current state of digi-tal reception equipment
Study 2 (Limited Service Replication) reproduces the ana-logue service using the method proposed by Industry Canadaand the FCC This approach may result in a loss of coverage forhouseholds that were able to receive analogue service especial-ly in the fringe area (limits of the coverage) It assumes that broad-casters implement DTV facilities on the channel identified inthe DTV post transition plan
Study 3 (Practical Service Replication) is identical to Study 2but assumes that all stations in markets where the populationis less than 300000 will re-use the same channel as the analoguestation in order to reduce costs This represents mainly VHF sta-tions (TV channels 2 to 13)
The results of these studies are presented in the table belowThe estimates are simply that estimates The quotations were
based on product list prices and on prevailing US dollarexchange rates Supplier discounts at the time of purchase wouldreduce the final equipment cost
Estimates assumed complete rebuilds of transmitters andbroadcast equipment (no retrofits were considered) Howeverwhen a station was using the same DTV channel as the NTSCchannel the antenna and transmission line were considered re-usable
Cost for the provision of test equipment is not included inthe summary table but costs for the engineering brief factorycompliance tests for antennae and for coverage measurementsafter implementation are
Coming out of one of the worst recessions itrsquos no surprisethat broadcast organizations arenrsquot eager to spend the moneyfor digital transition especially in light of few if any businessmodels for the additional technical possibilities
Where do they standCBCRadio-Canada
CBC-Radio Canada will be installing 27 digital transmittersin all of the markets in which it produces original TV program-ming The Corporation says 15 of them will be operational byAugust 2011 with the remaining 12 to be operational on orbefore August 2012
CBC digital transmitters are now operational in TorontoMontreal Ottawa and Vancouver Radio Canada has digitaltransmitters in Toronto Montreal Ottawa and Quebec City ByAugust 2011 digital transmitters will be operational for CBCCalgary and Edmonton and Radio Canada Rimouski Trois-Riviegraveres Sherbrooke Chicoutimi and Moncton
By August 2012 CBC will add Yellowknife Regina WinnipegWindsor Saint JohnFredericton Charlottetown Halifax andSt Johnrsquos while Radio Canada will add Vancouver EdmontonRegina and Winnipeg
CBC-Radio Canada says it will continue to offer analogueservice beyond August 31 2011 in those markets not identifiedas mandatory It has also filed a request to the CRTC to allow atemporary extension of analogue service in those markets notslated for transition until after the August 2011 deadline
After that point says VP and Chief Regulatory Officer StevenGuiton ldquoWhen all is said and done our estimate is that lessthan one percent of Canadians will need to turn to a cable orsatellite provider in order to continue receiving our signalrdquo
The nine transmitters that are located in non-mandatorymarkets but fall under the US coordination zone will vacate thechannels and relocate continuing with analogue transmissions
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 9
TransmittersNumber of
StationsTotal Cost for Study 1
Total Cost for Study 2
Total Cost for Study 3
Serving populations greater than 300000
95 $76986076 $65228574 $65228574
Serving populations lower than300000 with local programming
257 $139174668 $125172525 $48800844
Serving populations lower than300000 without local programming
386 $208762002 $187758788 $73200665
GRAND TOTAL 738 $424922746 $378160088 $187229883
BDSept10qxdBD 19082010 1742 Page 9
CTVglobemedia (CTVgm) CTV (CIVT-TV) Vancouver CFCN-TV Calgary and CTV
(CFTO-TV) Toronto are already digital while for all other sta-tions CTVgmrsquos plans are based on a ldquohard cutoverrdquo which meansthat analogue transmitters are turned off and within a veryshort period digital transmitters become operational This willhappen on or shortly before August 31 2011
There will be no transitional period during which analogueand digital transmitters are operated at the same time except inToronto Vancouver and Calgary CTVgm has budgeted to con-vert all transmitters in mandatory markets for both CTV and Astations However the plans are based on two key assumptions1 The value-for-signal (VFS) regime announced by the
Commission in March and currently the subject of referenceto the Federal Court of Appeal is confirmed and
2 The current application for regulatory relief for A stationsis approved in a timely mannerThere are no plans to convert the rebroadcasting transmit-
ters of the satellite-to-cable educational broadcaster known asACCESS (CIAN-TV Calgary and CJAL-TV Edmonton) at thistime As to CFTO-TV-54 Bobcaygeon which is in the US coor-dination zone it will transition to digital
CanwestCHAN-TV Vancouver CICT-TV Calgary CITV-TV Edmonton
and CIII-TV-41 Toronto are digital With one exception mandat-ed markets are planned to be transitioned to DTV by the August31 2011 deadline The possible exception CKMI-TV-1 Montrealis one in which the analogue equipment is being retrofittedand converted to digital a process which cannot begin until itsanalogue transmission is discontinued The Montreal transi-tion will be completed as soon as possible following analogueshut off
The CRTC listed CIII-TV-7rsquos transmitter as being in BarrieItrsquos actually in Midland about 50 kilometres farther northCanwest says in its application that even if it were to employthe maximum allowable ERP provided in the DTV Channelallotment it would be impossible to cover Barrie with a DTVsignal from the Midland location Canwest also says that approv-ing the power increase for the Toronto transmitter would allowcoverage of the mandatory Barrie market
Given that transmitter CIII-TV-55 serving Fort Erie must shutdown effective August 31 2011 (in the US coordination zone)
Canwest proposes to serve the Fort Erie market using theToronto transmitter with its increased power thus killing twobirds (Barrie and Fort Erie) with one signal
RogersOverall Rogers is ahead in their transition to DTV due to
the late Ted Rogersrsquo and Tony Vinerrsquos vision Of the 18 stationseleven are already digital Citytv (CKVU-TV) Vancouver OMNI(CHNM-TV) Vancouver OMNI (CHNM-TV-1) Victoria Citytv(CKEM-TV) Edmonton Citytv (CKAL-TV) Calgary [awaitingfinal licensing from Industry Canada] Citytv (CITY-TV) TorontoOMNI (CJMT-TV) Toronto OMNI (CFMT-TV) Toronto Citytv(CITY-TV-3) Ottawa OMNI (CFMT-TV-2) Ottawa and OMNI(CJMT-TV-2) Ottawa Three stations are scheduled to transitionto digital before Christmas 2010 Citytv (CITY-TV-2) LondonOMNI (CFMT-TV-1) London OMNI (CJMT-TV-1) London
While four are presently analogue the transition plans callfor meeting the August 31 2011 deadline They are OMNI (CJEO-TV) Edmonton OMNI (CJCO-TV) Calgary Citytv (CKAL-TV-1)Lethbridge and Citytv (CHMI-TV) Winnipeg
Quebecor Quebecorrsquos plans call for the DTV conversion by August 31
2011 of TVA (CFTM-TV) Montreal TVA (CHLT-TV) SherbrookeTVA (CFCM-TV) Quebec and TVA (CHEM-TV) Trois Riviegravereswhile TVA (CJPM-TV) Saguenay is not going to be completeduntil Sept 1 2012 SUN TV (CKXT-TV) Toronto and its retrans-mitters in Hamilton London and Ottawa are already digital
Corus EntertainmentCKWS-TV-1 Brighton is located in the US coordination
zone Corus has plans to have the digital transition completedby August 31 2010
Thunder Bay Electronics LimitedA four-phase plan for CKPR-TV and CHFD-TV Thunder Bay
has been established but completion of OTA digital transmis-sion and microwave systems is undetermined at this time Theplan is based on three key assumptions1 continuing to receive mandatory carriage2 the SMLPF is enshrined in perpetuity3 the new Local Programming Improvement Fund (LPIF) is also
enshrined in perpetuity at 15
10 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
BDSept10qxdBD 19082010 1742 Page 10
We llCill yrn1 I Oll(1 IH1 Ci(ill
Your ~1 i r ~ t Broadcast Solution
cct 1lRCl-N Move You Anywhere
Looking together to the future of Canadian Broadcasting we are a proud sponsor of CCBE 2010 0 1 O 1 J O (=
Without these funds the Thunder BayElectronics TV stations will not be prof-itable and would be unable to convert todigital as planned
Newcap Inc Newcap says it is on target with meet-
ing the deadline of August 31 2011 buthas a number of issues in front of theCRTC regarding its twin-stick operationCITL-TVCKSA-TV Lloydminster
Zoomer MediaJoytv (CHNU-TV) VancouverJoytv (CHNU-TV-1) VictoriaPlans call for a hard cut-off on
August 31 2011
Crossroads TelevisionCITS-TV HamiltonToronto is running
digital and analogue simultaneously Allother transmitters (CITS-TV-2 LondonCITS-TV-1 Ottawa CKES-TV Edmontonand CKCS-TV Calgary) will be switchedto digital by August 31 2011
CHEK-TVCHEK-TV Victoria says it will be digi-
tal by August 31 2011 and at print dead-line was evaluating its plans for the mostcost-effective approach
The Miracle ChannelAt deadline The Miracle Channel
(CJIL-TV) was evaluating its options andhadnrsquot made a final decision A decisionregarding the CJIL-TV-2 Burmis transmit-ter that falls into the US coordinationzone hadnrsquot been made either
Newfoundland Broadcasting Co LtdPlans call for completion of NTV
(CJON-TV) St Johnrsquos by JulyAugust 2011
TVOTVO is working on plans for the dig-
ital transition of CICA-TV Toronto andits rebroads (CICO-TV-18 London CICO-TV-28 Kitchener CICO-TV-32 WindsorCICO-TV-24 Ottawa and CICO-TV-9Thunder Bay) to be complete by August31 2011 However plans for the manda-tory markets and non-mandatory marketsare subject to funding from the Ontarioprovincial government TVO also awaitsclarification as to the availability of analternate means to deliver local signalsdirectly to over-the-air homes in thosemarkets TVO says it will assume thecontinuation of analogue transmissionon channels 2ndash51 in non-mandatory
markets TVO says it will need to undertake engineering studies to determine the nextsteps with regard to their three transmitters operating between channels 52-69 inBelleville Chatham and Cloyne
Channel ZeroCHCH-TV Hamilton is already digital so the analogue signal just has to be switched
off CHCH-TV-3 Barriersquos transmitter is located in Midland which is an issue that stillneeds to be resolved Plans are underway to have CHCH-TV-2 London Ottawa andMetro 14 Montreal (CJNT-TV) converted by the August 2011 deadline
Teacuteleacute-QueacutebecTeacuteleacute-Queacutebecrsquos digital transition plan calls for completion in seven of its eight
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 11
BDSept10qxdBD 19082010 1742 Page 11
CrossOver 16 M lti Def PRODUCTION COMPACT U bull SWITCHER
A space constrained working environment or a limited operational budget should not lead you to lower your production standards or expectations Similarly a need for rugged mobility or operational longevity should not require a massive capital investment
Crossover production switchers are a budget sensitive solution that offer broadcast-quality live production in a durable space conscious platform
bull 16 source buttons bull 12 external inputs bull 6 Internally generated sources bull 3 keyers bull 22DDVEs bull 4 frame syncs with
Up Down conversion bull Dual animation stores with
dedicated alpha bull Media transitions bull Supem UltraChrornechroma keyer bull Sync generator with
3 independant outputs bull 100 event memory system with MernorAItrade bull Powerful macro system
and much much more
wwwrossvideocom
Now available with
Internal MultViewei Displays any combination of 10 internal or external inputs with two large boxes at the top and two rows of four boxes along the bottom Source names are displayed wit high resolution fonts as well as red and green tal lies
liue Production Technology
markets The exception is CIVS-TV Sherbrooke which is scheduled to be completedby September 7 2011
Teacuteleacute Inter-RivesTeacuteleacute Inter-Rives plans to convert CIMT-TV CFTF-TV CKRT-
TV Riviegravere-du-Loup and CHAU-TV Carleton by August 312010 provided that conditions are met among them main-taining the status quo of current distribution maintain-ing simultaneous substitution being allowed to use aportion of the Local Programming Improvement Fundfor financing
RNC Media IncRNC MEDIArsquos transmission plan is to complete
the conversion of CHOT-TV (TVA) and CFGS-TV (V)Gatineau by August 31 2011 CFEM-TV Abitibi CKRN-TV Rouyn-Noranda and CFVS-TV Val drsquoOr can be transi-tioned provided that RNC Media is allowed to use a portionof the financing of the Local Programming Improvement Fundfor this purpose
RemstarRemstar plans call for digital transition of V (CFJP-TV) Montreal and V (CFAP-TV)
Quebec while plans for V (CFKS-TV) Sherbrooke V (CFKM-TV) Trois Rivieres and V(CFRS-TV) Saguenay are unkown
Canal SavoirCanal Savoirrsquos plan is to complete the transition to digital of CFTU-TV Montreal
by August 31 2011
Bottom LineThe digital transition in the 31 manda-
tory markets and the US coordinationzone represents a significant challengefor Canadian broadcasters as it relates tothe physical work to be accomplished inthe one short year remaining The fear isthat most broadcasters will be doing ahard cut-over shutting analogue off andgoing digital overnight The problem withthat though is that there arenrsquot going tobe enough qualified people to accomplishit all at the same time
Another major challenge is the tran-sitionrsquos expense The cost is exaggeratedby the industry having just come througha huge economic downturn and with thefact of little or no expected return on dig-ital transition capital investments in thenear future
The big winner in the digital conver-sion game is the federal government Itcan auction off spectrum for advancedwireless services
In its July 13 2010 submission inconnection with the consultation paperImproving Canadarsquos Digital Advantageissued by the Government of CanadaAstral Media states ldquoIt would be remark-ably short sighted to re-assign broadcast-ing spectrum in such quantities that theycould not be exploited in the futureTheir greater efficiency may be the onlyway that broadcasting can expand itsoffering to the public as the FM band isnow too congested in major markets topermit new licensing of for examplethird language community and minori-ty radio servicesrdquo
When September 1 2011 rolls aroundand analogue transmitters that residewithin the US coordination zone havenrsquottransitioned to digital theyrsquoll be allowedto continue PROVIDED they arenrsquot usingchannels 52 to 69 If they are in that chan-nel range they MUST either move or godark
Analogue transmitters in mandatorymarkets that havenrsquot completed the tran-sition by the due date will see theirlicences expire August 31 2011 TheCommission says it does not intend torenew authorizations for full-power ana-logue transmitters operating in the man-datory markets or on channels 52 to 69outside the mandatory markets beyondthat date
mdashBD
12 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Rohde amp SchwarzCanada Inc750 Palladium DriveSuite 102Ottawa ON K2V 1C7Phone (613) 592-8000Fax (613) 592-8009Toll Free (877) 438-2880wwwrohde-schwarzcom
1ye a r
l e f t
COU
NTDOW
N
BDSept10qxdBD 19082010 1742 Page 12
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 13
Street teams are often the first step in a broadcasterrsquoscareer These positions offer the opportunity to learnabout the radio business on the front line face to
face with the audience They allow new talent to try outtheir skills and benefit from the guidance of more experi-enced station staff
Why is it then that street teams sometimes stumbleover their own feet when it comes to remote broadcasts
I recently visited a home centre where the local rockstation was on location As you might expect there was atable placed just inside the front door with a banner over-head emblazoned with the stationrsquos ID A boombox was cranking out the tunes Two young ladieswere seated behind the table totally immersedin their own conversation The air talent was sit-ting on one of the garden swings the store hadon display his back turned to the front door Itsounded like he was speaking to one of his bud-dies on his cell phone
A steady stream of customers was entering thestore and passing right by the remote location
but there was no attempt by the street team to interact withthem If it wasnrsquot for the station banner nobody would knowwhat was going onhellip at least not unless they happened tohear about it on their car radio
The message the customers received from this teamwas loud and clear ldquoWersquore not interested in meeting youright nowrdquo
With curious looks the people went into the store andlikely wouldnrsquot remember the call letters by the time theypassed the cashier
What disturbs me is that Irsquove seen this all too oftenInstead of embracing the opportunity to meet thecommunity and introduce them to the stationrsquosproduct the street team seems to be doing every-thing it can to ignore the people coming in thedoor Although the team is physically presentmentally theyrsquore on the beach
There was a time when the average passerbywould have been impressed with a remote broad-cast There was a lot of complicated equipmentand an opportunity to see a real live DJ If yoursquore
BY MURRAY JOHNSON
Taking it to the streets
BDSept10qxdBD 19082010 1742 Page 13
ii ~ -- l ~middot - middot -_
i i 11 --- I
~
14 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
picturing hula hoops sock hops and Dick Clark yoursquore on the right track Things havechanged a lot since then
Even in the rsquo70s it was hard to make an impression on the public by just showingup in a vehicle with call letter decals At one station I worked for back then we had amotor home all painted up with the call letters and the AampW logo (they sponsoredthe Sunshine Patrol as we called it) I distinctly remember driving along in a paradeone day with the station audio playing over outdoor speakers when I heard a younglady sarcastically call out from the crowd ldquoOooh Irsquom SO impressed Notrdquo
After thinking about it for a while I understood her reaction The Sunshine Patrolreally didnrsquot have the desired impact until the station hired someone to wear an AampWRoot Bear suit and walk along beside the motorhome clowning with the jocks Insteadof hiding inside the vehicle we were now out with the people and that ended upworking much better (It also gave the fellow who wore the bear suit his start on a suc-cessful radio career)
Today we certainly canrsquot rely on music and technology to make an impact all ontheir own Itrsquos likely that any person walking into a store with earbuds on has moremusic loaded on their iPod than a typical radio station has on its playlist The radiodial canrsquot touch the musical variety available on Internet streams from virtually every-where and most anyone with a computer can set up an online station and be broad-casting to the world without spending a lot of money This stuff just doesnrsquot impressthe general public anymore
Not only that but the idea of radio broadcasting as a one-way medium is totallyoutdated It has been replaced by a new more interactive concept Social media hasmade a huge impact on our society and broadcasters have begun including it in theirday-to-day operations as a feedback path Itrsquos much more effective than the old requestlines which were usually off the hook anyway
Todayrsquos broadcast consumer expects to interact with radio stations which is whywe should no longer consider them to be ldquolistenersrdquo or ldquothe audiencerdquo Instead they
are consumers of our productmdashand de-manding ones at that They want to par-ticipate in a community of their choosingand itrsquos up to us to convince them to joinours
Which gets me back to my originalpointmdashunless the street team is fully en-gaged interacting with those taking thetime to attend the event all efforts arewasted Even if we make things soundexciting on the air the people will doubtour sincerity if they arrive to find out theevent is actually a dud Itrsquos like attendinga party where everyonersquos keeping to them-selvesmdashthe potentialrsquos there but itrsquos justnot happening
To make magic in broadcasting wehave to be prepared Every seasonedbroadcaster knows this and this extendsfrom the studio to the street Promotionmanagers should ensure that street rook-ies are given the benefit of a solid orien-tation covering station branding code ofconduct dress code and most important-lymdashHOW to interact with the public
Team members should be familiarwith the station personalities and whentheyrsquore on the air They should also knowthe names of station management andhow to contact them should the needarise It would be a good idea to have asenior staff member accompany a newteam for the first few events to providesome coaching and make sure they knowhow to set up an effective remote
With a multitude of entertainmentchoices available to the community wehave some stiff competition To be rele-vant we need to be out there and partic-ipating If yoursquove ever been on a cruiseship you may well wonder where the staffgets their endless energy and enthusiasmas they keep the passengers entertainedaround the clock for the duration of thecruise Somethingrsquos always happening andthe staff will be on top of it Thatrsquos whatradio is supposed to be likemdashmagic
The truth is something IS always hap-pening on the street Radio is well placedto be part of the action and to help drawthe audience together Local presence is akey strength that we can weave into thecommunity fabric good entertainmentvalue will keep the people coming backand help us grow the brand Effectivestreet teams maintain contact by beingseen as well as heard making sure theystay on top of the action
Today technology allows us to partic-ipate in ways unimaginable in the sock
BDSept10qxdBD 19082010 1742 Page 14
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 15
hop days We now have mobile deviceapps that fit a remote broadcast facilityinto the palm of your hand
These new apps turn an iPhone orAndroid mobile phone into a self-con-tained production tool Broadcast quali-ty audio can be sent live with mix-minuscue feedIFB back from the station Someproducts even allow you to packagematerial complete with sound bites andtransmit it via FTP to be ingested into theline-up as needed all over 3G or Wi-Fi
Because wersquore no longer tethered to apiece of copper wire wersquore free to be cre-ative and quickly go where the action is
This opens up some new possibilitiesfor street teams to cover an event Thereis no technical reason why a team mem-ber canrsquot roam the venue to get someinteresting comments from customersand edit them on a laptop for inclusionin the next bit Actually therersquos nothingstopping us from doing remote hits fromevery department in the store A littleimagination is all it takes Play it upmdashmake it interesting within the brandguidelines and appropriate for the targetdemographic
Video podcasting offers new possibil-ities as well Short items can be assembledat the venue and uploaded to the stationwebsitemdashlive on location Remember itrsquosabout being seen as well as heard and theright tools are now affordable and readi-ly available
Imagination is what makes radio dif-ferent from CDs and mp3 players
Radio is supposed to be a live artform (no really) It takes skill to connectwith people on an emotional level andgenerate excitement Consider what a dif-ference it would make to portray theremote as a spectacular eventmdashsome-thing that nobody will want to missldquoEveryonersquos having a great time hereYoursquod better get right down here and joinin the funrdquo Then follow through bymaking it so
When people respond we need towelcome them and thank them for com-ing (Walmart figured this one out a longtime ago) If we put together a smallpackage of listener discount coupons oroffer them a chance to win a prize somuch the better We want to make themfeel special for attending our event
This is the time to convince customersto give us a try and to begin buildingbrand loyalty We want them to punchup our station when they get back to the
car When they get home on their computers we want them to ldquofriendrdquo us onFacebook and follow us on Twitterhellip we want them to give us a spot on their mobiledevicehellip we want them to tell their friends to check us out
So therersquos the real value of the street teammdashitrsquos guerrilla marketing for the stationbuilding new listener relationships one community member at a time Itrsquos takingadvantage of new technologies to better connect with the audience and itrsquos vital forour future that we do it very very well
Murray Johnsonrsquos radio career spanned more than three decades both on the air and behindthe scenes most recently designing broadcast facilities for the CBC He may be reached bye-mail at murrayjbellnet
BDSept10qxdBD 19082010 1742 Page 15
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16 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Getting the read you want and need
How do you get the read you wantfrom your voice talent in thelimited time you have to get that
promo on airIt seems the place to start is not with
your station voice or announcer itrsquos withyourself as the writer or producer
Marice Tobias is the head of TobiasEntertainment Group a leading industryconsultant in LA who has over time af-fectionately become known as ldquoThe VoiceWhispererrdquo She coaches voice talent andproducers alike The goal is always thesame to get the best product on the airShe says the best way to do that is to startat the end
ldquoIf yoursquore going to go on a trip youstart with where you are goingrdquo saysTobias ldquoFrom there you draw out yourmap A script is a map You need to know
where do we want to wind up What isthe goal what is the destination Oftenproducers say itrsquos to get people to watchthe show or the channel But thatrsquos yourend game What is the end game for theaudience The producer needs to putthemselves in the position of the audi-ence and basically say what am I goingto get out of watching this show or watch-ing this networkrdquo
While her advice is geared toward di-recting voice talent it can be taken rightback to the writing phase to really makea promo sing Write the promo from theaudiencersquos point of view Why should theywatch What will they get out of it Or inTobiasrsquo words ldquowhatrsquos the destinationrdquo
ldquoThe destination is an experience (Asa viewer) Irsquom going to have an experi-ence and itrsquos going to be an adventurehumorous informative The actual take-away from any experience whether itrsquoswatching a program or anything in lifeis a feeling If you can identify the feelingthen you have the destinationrdquo
Why is that so importantldquoBecause basically a promo is a prom-
ise a promise for the experience and thetakeaway will be the feelingrdquo she says
Tobias says in a promo the promise isthe tease of the experience and the feel-ing the audience will get when they watchthe show The job of the promo is to cre-ate the desire to have the experience andfeeling depicted in the promo
Getting to that place is multi-facetedfrom the visuals graphics music andvoice So when it comes to directing thevoice if the producer has a clear visionof the feelings and emotions of the spotthen itrsquos simply a matter of directing thetalent to put them into the state of mindnecessary to deliver the right feeling ofthe spot
ldquoOnce (the producer) has analyzed thematerial themselves they can jot down acouple of adjectives that point the talentto the part of town that they want the readto liverdquo she says ldquoBut my recommenda-tion is always give (the voice talent) achance to give their own take on whattheyrsquore doing and let them run it three
JOHN McGRATH
times Then you get to see a perspectivethat may give you some ideas for takingthe read in a somewhat different direc-tion than you would have thought Soyou are benefiting from someone comingat the material from a fresh perspectiveIn the case of your signature voice itrsquosfresh eyes but with an understanding ofwhat your manifest or mission statementof the network or the show is You areessentially co-creating with this personrdquo
She advises succinct directionldquoGenerally the number one concern
(for promos) is to get the read into timeIn the interest of time (producers) some-times say we need it quicker or faster Butif you tell a performer to just speed upthen you will get a sped-up read But ina drama the way to achieve speed is toadd intensity or in comedy enthusiasmGiving (the voice performer) somethingto ldquoplayrdquo will give you a more qualitativereadrdquo
Another directing tip she adds is tokeep chatter between takes to a minimumbecause ldquoit takes everyone out of thezonerdquo And when itrsquos all about communi-cating that feeling the zone is whereeveryone in the session needs to be
John McGrath is a voice-over actor andwriter specializing in promos imaging com-mercials and animation He may be reachedby phone by email at infojohnsvoicecom
BDSept10qxdBD 19082010 1742 Page 16
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NOTThinking how to better manage your media integrated business systems
Should you integrate or interface Were you inspired by presenters such as
Ray Kurtzwell who spoke about using information technology to foster
organizational innovation
If you are in the planning stages yoursquoll be reassured to hear that the results are
outstanding But get ready because itrsquos not for the faint of heart with most initiatives
taking more than five years to complete
Sheila Calhoun Vice President of Traffic Services at Canwest Media spoke to
Broadcast Dialogue about re-engineering broadcast business systems As the
business sponsor for Canwestrsquos S4M (Success for Media Integrated Business
System) Sheila led the design and implementation of an integrated back office
system
What is S4MldquoS4M was designed to re-engi-
neer our business systems as it is aseamless content sales and trafficsystem that enables Canwest tocreate business opportunities andachieve client service excellencerdquo
What was the reason for embarkingon such a large undertaking
ldquoWe saw our business worldchangingmdashbroadcasters were get-ting bigger and there were fewerstandalone stations Operations werebecoming more complex new com-petitors had arrived in the form ofSpecialty and Internet and thebusiness of broadcasting itself wasrapidly evolving We had 30-secondspots and now more often bill-boards 10- 15- and 60-second spotsalong with closed captioningCanwest needed to administer pro-gram changes faster to be evenmore reactive to client needs
ldquoAnalyzing information tookweeks as we attempted to mergedata from multiple systems to deliv-er results to clients and producecritical internal documentation Wedecided to move to a large integrat-ed state-of-the-art system to improve
our best practices provide superiorcustomer service and introduce newbusiness analyticsrdquo
How did it affect workflowldquoPreviously and although we
worked side-by-side workwould be performedin one area thenh a n d e d
for the faint of heart
BY CELESE FLETCHER
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 17
BDSept10qxdBD 19082010 1758 Page 17
off reworked in another area with new elements added then handed offreworked and so on When you take four to five systems across multipleusers and change to one integrated system you in essence change the entireprocessmdashthe interaction workflow and procedures all change
ldquoToday any work performed has an immediate effect in multiple areas ofbusiness It requires people to communicate continuously Workflow anddeliverables improve as you gain efficiencies and greater understanding of howsystems work
ldquoChallenging transitions for any organization people intellectually appreciatethe technology but donrsquot realize the full impact until working within the new processand experiencing the benefits What was once an effortless process during implemen-tation becomes a learning experience They must consider the actions they take with-in their specific job function and ensure that any effect on other areas of business isconsideredrdquo
What were the biggest challengesldquoImplementing system changes takes many years At the same time business keeps
evolving which requires constant adjustment to the environment Elements arise thatyou didnrsquot even dream of when you started the business keeps shifting and adapta-tion must be accommodatedrdquo
How did you manage through constant adaptationldquoThe single most important factor is to have a committed senior management
team willing to stay the courseldquoCommunication was critical in all areasmdashnever making assumptions that people
knew or fully understood the implementation In frequent face-to-face meetings andwritten documentation we explained each step in the transition To over-communi-cate is a key lesson for anyone undertaking a large integrated project as not everyonesees the big picture
ldquoItrsquos not a quick win and certainly not a big personal win for individuals Youneed to have a group of people able to keep the vision and stay the course There isno painless way to go through a big change like this It takes huge commitment frommanagement and is not for the faint of heartrdquo
What did you do to respond to business changes
ldquoWe strategically re-assessed and re-evaluated our approaches throughoutthe process A task force of various busi-ness leaders across the company collec-tively discussed our progress assessedrisks and educated one another on busi-ness impact We gave people the oppor-tunity to be heard and understood
ldquoEssentially we constantly re-engaged people and kept moving for-ward because there was always anothercommitment to meet and another dead-line to achieve and measure
ldquoWe extracted key stakeholders fromsales research programming and ITright out of the day-to-day business towork closely with the vendor and thecore implementation team to make surewe were building the best system possi-ble We contracted expertise outside ofthe business in certain areas like projectmanagement change management andsoftware testing
ldquoCanwest formed a strong workingrelationship with the vendor who wasvery flexible and worked with us throughany setback encountered
ldquoKey stakeholders were repatriatedback into the business as the system wentlive This allowed us to pay attention tosmall details and always think of the busi-ness and people using the systemrdquo
What was the greatest learningldquoTeamwork In all my years I never ful-
ly appreciated or understood the mean-ing of team until this project Even whenwe disagreed we always talked throughthe challenge and ALWAYS moved for-ward together
ldquoThe beautiful thing about a team isgoing forward together and achievingcollaborative solutions for our businessand our clientsrdquo
Celese Fletcher is Principal of The FletcherConsultancy in Toronto She may be con-tacted at celesefletcherrogerscom
18 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
visit us at wwwlinsyscaLinear Systems Canada LtdUnit 1 1717 Dublin Ave Winnipeg MB Canada R3H 0H2Tel 204 - 632-4300 bull Fax 204 - 697-2417
HD-SDI HDMI conversionThe HD Spigot SH for HD-SDI to
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Celese
Fletch
er
BDSept10qxdBD 19082010 1742 Page 18
EJVE0 Broadcast Division
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 19
From reports of dwindling viewer-ship and ad avoidance to increasedcompetition from the Internet
much has been written about televisionrsquosapparent demise However two recentsurveys speak to televisionrsquos ongoingstrengths as an advertising mediumeven among younger demographics whoare often purported to be disappearing
When personal video recorders (PVRs)were first introduced many said that thistechnology would lead to television adavoidance (and ultimately ineffective-ness) among the majority of CanadiansYears later only 20 of households inCanada own a PVR Furthermore televi-sion continues to be upheld as the mostinfluential persuasive effective andpowerful advertising medium outper-forming radio Internet print and out-of-home according to Television Bureauof Canadarsquos (TVB) Attitudes Survey con-ducted by BBM Analytics in May 2010
According to this telephone surveywhich polled 1001 people 596 ofadults 18+ said that television advertis-ing was the most influential well aheadof newspapers (131) Internet (119)radio (57) magazines (38) and out-of-home (08) Television was alsofound to be the most persuasive form ofadvertising (598) outdistancing news-paper (131) Internet (74) radio(70) magazines (55) and out-of-home (18)
With regards to efficacy television wasreported to be the most effective adver-tising medium (562) followed at adistance by newspaper (135) Internet(13) radio (74) magazines (32)and out-of-home (21) Similar respons-es were recorded for advertising powerand authority
And while it is often reported thatpeople arenrsquot watching TV anymore the
survey revealed that among adults 18+television had the highest reach of allmedia (857) and people spent themost time with it 239 hours per capitaweekly compared to 183 hours for radio159 hours for Internet 25 hours fornewspaper and 08 hours for magazine
Television was also cited by respon-dents as their ldquomain sourcerdquo for newslocal weather traffic and sports
The results of this survey corroborateTVBrsquos new Ad Receptivity Survey con-ducted by BBM Analytics in June 2010which found that people are most recep-tive and attentive to television advertis-ing and they notice it more This is eventrue for the 18-34 demographicmdashoftencited as elusive television viewers
According to the telephone survey469 of adults 18-34 said they are mostreceptive to advertising messages on tele-vision well ahead of out-of-home (14)Internet (104) radio (82) newspa-per (82) and magazine (49)
For adults 18-49 television (450)was also cited as the medium that theywere the most receptive to for advertisingmessages Radio and out-of-home round-ed out the top three far behind with127 and 112 respectively
The survey further found that adults18-34 paid the most attention to adver-tising on television (469) outperform-ing out-of-home (175) newspaper(91) Internet (85) radio (75)
and magazine (51) Adults 18-49 alsosaid that they paid the most attentionto advertising messages on television(435) well ahead of out-of-home(134) and newspaper (116)
In terms of where people are mostlikely to notice ads 45 of adults 18-34cited television much higher than Inter-net (292) radio (91) newspaper(64) out-of-home (38) and maga-zine (32) For adults 18-49 televisionranked highest with 52 followed byInternet well behind with 225 andradio with 116
Survey participants also named TVcommercials as their favourite form ofadvertising
So despite the emergence of new tech-nology and competing media optionstelevision remains the most effective ad-vertising medium across all demograph-ics Television not only has the ability toinfluence and persuade but Canadiansare also more attentive and receptive tothis medium
And with its ability to deliver highreach and usage marketers should con-sider television as the best foundationupon which to build their communica-tion and business growth plans
Theresa Treutler is President amp CEO of theTelevision Bureau of Canada in Toronto Shemay be reached at (416) 413-3886 or atttreutlertvbca
TV is still the one
THERESA TREUTLER
BDSept10qxdBD 19082010 1743 Page 19
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Jl0101
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Toll free 1 800 363-0800 middot Montrea l middot Canada middot wwwincospeccom
The Western Association of Broadcasters Board of Directors Neil Shewchuk CIXM-FMWhitecourt Tom Newton CKCK-FMCJME Regina Michael Olstrom Harvard BroadcastingRegina Mitch Bozak Global Regina Paula Davies Citytv Calgary Richard Kroeker Golden
West Broadcasting Steinbach Vic Dubois CJWWCJMK-FMCKBL-FM Saskatoon WadeMoffat CTV Saskatchewan and Doug Gunn The TDL Group Corp Calgary
Eacuteric Paulhus Joe Aguiar Eacutemilie Godbout CRTC Gatineauand Candice Molnar CRTC Winnipeg
Bev Brooke and Glenn Ruskin Rawlco Radio Saskatoon
Wayne Rorker and Torri MuzkaGlobal Saskatoon
Bill Hanson CTV Winnipeg and MichaelOlstrom Harvard Broadcasting Regina
Sandi Leonard and Tom PeacockAstral Radio Calgary
20 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Bill Hanson CTV Winnipeg andAl Thorgeirson Edmonton
BDSept10qxdBD 19082010 1743 Page 20
Images from theWestern Association
of BroadcastersConvention
Lloyd Lewis CTV Edmonton
Sophy Schiller Melina Nathanail Rena Nathanail of Nathanail CaptioningCalgary and Cathy Hanson Red River College Winnipeg
Pam Leyland Rawlco Radio Saskatoon
Stephen Sienko Target Broadcast Sales Torontoand Lyle Walsh GX Radio Yorkton
Joe Uyede Novanet Communications Ajax Bill Hanson CTVWinnipeg and Joanne Uyede Novanet Communications
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 21
Mitch Bozak Global Regina Bill Hanson CTV Winnipeg and Wade Moffat CTV Saskatchewan
Tami Moffatt CTV Saskatoon and Shawna KroekerGolden West Broadcasting Steinbach
BDSept10qxdBD 19082010 1743 Page 21
22 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Important boost for campus radio
One of the highlights in the CRTCrsquosnew policy for campus and com-munity radiomdash$775000 for this
segment of the radio businessmdashmust havebeen like a Christmas gift in the middleof summer
Almost a decade after the last reviewthis policy accepted the argument thatthe poor sisters of the industry shouldget a little slice of talent developmentmoney courtesy of private radio
Often lost in the debate is the rolethat these stations play in advancingbroadcasting in Canada Perhaps the twomost important aspects are that they area training ground for workers for the bigguysmdashprivate and public radiomdashand theyprovide an important platform for alter-nate and new musichellip writ large
When campus radio began it was
generally very low powermdashso low that youcould only hear it on the designated cam-pus and sometimes only over speakersset up around the campus Hardly radioand not really broadcasting Campus sta-tions had a bit of educational content butthey were really alternate and had plentyof spoken word
That distinctiveness has remained thecore of campus radio today and will beso in the new policy with a 15 mini-mum requirement of spoken word andspecialty music and a maximum of 15of the famed ldquosub-category 21rdquo aka poprock and dancemdashthe stuff that you hearon most commercial stations
There isnrsquot a lot of community radioin English-speaking Canada but there isa lot in Quebec where the provincialgovernment for years has been pumpingsmall amounts of money to these stationsoften based in small towns and rural areasof the province
Many campus radio stations are tiedto educational programs in broadcastingand journalism whereby students haveto put in a certain amount of time as partof their course work They get real hands-on experience and are ripe for hiring oncethey graduate Along with them are anendless stream of volunteers who neverreally want to work in radio full-time butlove the opportunity to broadcast tosome kind of niche audience sometimesfor years on end These folks also get afollowing and everyonersquos happy
When it comes to airing alternatemusic itrsquos not just an esoteric thing ofproviding airtime to the weirdoes A lotof what begins as alternate becomes main-streammdashits newer sounds different kindsof music or just decent stuff which thebig guys donrsquot pick up because it is un-known in the market Campus radio actsas a safety net to get us the listeners allkinds of music complementing the com-mercial stations who are driven largely bythe chartsmdashalthough many of them dopay some attention to emerging artists
In short campus radio does vital serv-ice to the development of Cancon andin so doing does take a little pressure off
ANDREW CARDOZO
the commercial guys It has also general-ly done well in portraying and giving air-time to the cultural and racial diversityof Canadiansmdashon campuses and in thewider community
That the CRTC has developed a newmechanism to help non-profit radio isgood for honouring its obligation tohelp the public good Itrsquos called theCommunity Radio Fund of Canada theCRFC something like the CRTC
The next one the Commission woulddo well to look at favourably is nativeradio There are native radio stations innumerous tiny communities in the northand the Native Broadcasting AssistanceProgram located in the Department ofCanadian Heritage has been reducing andnot keeping up with demand In the southis Aboriginal Voices Radio Network(AVRN) with its flagship in Toronto andlicensed in several large cities
Both need help and the CRFC pro-vides a good model for the Commissionto help these stations the way it was ableto assist APTN through subscriber fees
The CRFC is a good mechanism whichshould be used in other settings for oth-er sectors of Canadian broadcasting Thereis a small drop in funds for FACTORMusicAction in the range of three per centThe Commission nevertheless did wellby using the powers under Section 3 ofthe Broadcasting Act to ensure the viabil-ity of the diversity of the system overall
Andrew Cardozo a CRTC Commissionerfrom 1997 through 2003 chairs the NewCanada Institute He may be reached atandrewcardozosympaticoca
Rohde amp Schwarz Canada Inc750 Palladium Drive Suite 102Ottawa ON K2V 1C7Phone (613) 592-8000 bull Fax (613) 592-8009Toll Free (877) 438-2880
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BDSept10qxdBD 19082010 1743 Page 22
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Another first for CKUA radio
BY BARBARA JONES
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 23
Over 80 years ago in 1927 publicradio station CKUA was launched inAlberta as the first educational broad-
caster in Canada In 1995 the stationrsquos web-site went live and shortly afterward CKUAmarked another milestone by becomingthe first Canadian radio station to stream itssignal
ldquoThe Internet was in its infancy relativelyspeaking back thenrdquo notes current GeneralManager Ken Regan
When first launched wwwckuacom wasfocused on accredited online teaching It wasclosely associated with Athabasca Universityand IT talent from the school was involved inthe sitersquos creation
Like many listeners Dan Webb was pas-sionate about CKUA and believed it needed astrong web presence The Athabasca University
Thank you for your letterand for dedicating a poemto me this morning on The
Road Home I am originallyfrom Calgary but have
been living in Buenos Airesfor almost two yearsmdash
where I listen regularlyhellip Iwas traveling through
Patagonia hellip and of coursethere is Internet globally andI was able to listen to CKUA
MarayamdashBuenos Aires Argentina
I just recently retired toThailand no more
Alberta wintersmdashsmile but it is wonderful to listento the best radio station online and remind me of the
beautiful long summernights in Alberta
BobmdashKarat Thailand
BDSept10qxdBD 19082010 1743 Page 23
employee volunteered his time and provided the technical expertise to keep the sta-tion on the leading edge nationally
That degree of passion reflects from the stationrsquos on-air talent to its listeners andback again CKUAorg extends the Edmonton stationrsquos reach to additional loyal listen-ers far beyond Albertarsquos broadcasting borders The site averagesbetween 120000 and 150000 unique visitors each month
The last time the on-air station was measured by BBM itachieved a weekly cume of approximately 170000 withmost of that audience found in Alberta
CKUA has uncovered an international audience for itsldquomusic expertrdquo format an audience ready to donate funds tosupport the stationrsquos mandate
Celticmdashjazzmdashpoetrymdashfusionmdashobscure instrumentalhellip the CKUA staff is knownglobally for presenting well-informed programming about all types of music beyondthe confines of mainstream radio
Over two-thirds of the stationrsquos annual budget about $3 million is raised throughvoluntary listener donations The station runs two on-air fund raising campaigns eachyear each lasting 10 days Listeners can donate online 247 a convenient and success-ful website function Online contributions represent about 50 of total voluntary lis-tener donations each year
Regan notes that much of what CKUA is doing online is not unique but reflectiveof the way the world and audiences are changing ldquoEven though we work in a so-calledradio station it is not about radio or television anymorerdquo he said ldquoWe have to stopthinking of ourselves as radio broadcasters We are content producers and distributors
ldquoThe internet has changed the rules of the game Now we have to genuinely thinkabout graphical interfaces and design and video and audiohellip all of these other ele-ments the public just expectsrdquo
Strategically keeping on top of listen-er expectations the station plans to over-haul the design and technical structureof CKUAorg before year end
ldquoIf all we do is continue to streamaudio and not think or do somethingabout the other elements people arejust not going to botherrdquo Reganadds ldquoWe want to try our best tokeep pace with public expectationsrdquo
The stationrsquos passionate listenersask regularly about the music they hearbroadcast or streamed online Today theycan review online playlists but areunable to purchase the music throughthe site To address this demand CKUAis setting up an affiliate agreement withan online music company
ldquoThe principle is to allow users to thegreatest extent possible to be able to usethe CKUA website as a portal by whichthey can access great musicrdquo Regan said
The revamped site will likely includea robust content archive and videos ofmusician interviews from each of CKUArsquosprogramming genres
The station would like to do morepodcasting of its music programming (itcurrently podcasts news and informationshows) but copyright legislation and reg-ulations make that type of service difficult
Taking a page from Webby-award win-ning NPRorg the future CKUAorg mayfeature original online programming web-only articles expanded stories video slideshows artist micro-sites and social net-working tools
It all costs money and requires expert-ise much of which Regan admits thestation doesnrsquot have in-house Howeverhersquos quick to point out that the stationenjoys the luxury of a unique global lis-tenership thatrsquos supportive passionate andpoised to help them achieve CKUArsquos on-line product and programming objectives
ldquoAs long as we articulate to our audi-ence we need to do this and here is whatit will mean to you they will pull out theircredit cardsrdquo he predicts
Hello ThailandArgentina
Barbara Jones isPrincipal of Sailor JonesMedia Inc of OwenSound ON She may bereached by e-mail atbjonessailorjonescom
24 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
BDSept10qxdBD 19082010 1743 Page 24
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~ POSTPRODUCTION
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ck)a rodionetwork
DOLBY BROADCAST
IIIDOLBV
dolet Digital KHia sustems
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~ ~l~iiii~~~di ~ middot middot 1
ltlgt SOrKgtmiddot TECHNIQUE
MONTREAL TORONTO T 514-332-6868 T 416-947-9112
The Art of Listening Makes for Solutions
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VANCOUVER T 604-298-2200
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 25
Stan Klees The Original Canadian Music Man (Part 2)
When we last left Stan Klees hersquodbeen in Toronto radio for sever-al years but when his father be-
came ill he gave up his radio career andgot a job at the post office to help paymedical expenses But fate soon steppedin
Stan fell in love with a dancer in theBroadway touring company of Kiss MeKate and because of her ended up spend-ing a lot of time in New York The fre-quency of his trips led to a reservations jobat TCA (later Air Canada) which came inhandy a few years later when CBC TV pro-ducer Stan Jacobson was flying BobbyDarin into Toronto for an appearance onCross Canada Hit Parade
ldquoBy this timerdquo Klees remembered ldquoIwas working for ATCO Records and I wasat CBC waiting for Bobby Darin to fly inIt was my job to look after him once hegot there Stan (Jacobson) came over tome and said lsquoNew Yorkrsquos fogged inDarinrsquos not comingrsquo I said lsquoGive me aminutersquo I made a phone call to Air Canadaand got my old manager I told him theproblem and he said hersquod call me backwhich he did Hersquod got Darin on the nextAmerican Airlines flight into Toronto Iwent to the airport to pick him up gothim to CBC and we became good friendsIn fact he stayed in the guest room at myhouse that night because he couldnrsquot getback to New York We traveled a lot to-gether over the years had a lot of funand I always say that I owe my career to
Bobby Darin because of all the peoplehe put me in contact withrdquo
Klees and Darin remained friends un-til Darinrsquos death in 1973
Another friendship that turned into asuccessful long-time working relationshipwas with Walt Grealis
In 1964 Grealis a former Torontopolice officer and Klees launched RPMWeekly and ran it for the duration of itsexistencehellip with a little help from Stanrsquosmother Klees smiles as he remembersldquoMy mother was the patron saint of RPMWhenever we didnrsquot have enough moneyto pay the post office or the printer shersquodloan us whatever we neededrdquo
Stan and Walt also co-founded theJUNO Awards which began as the RPMAwards
ldquoAt firstrdquo Klees recalls ldquowe thoughtwersquod just do a poll so we put a ballot inRPM people filled it out and mailed orfaxed it back As I recall we got about 150responses but the winners didnrsquot receiveanything
ldquoSomebody came into the office oneday and said lsquoItrsquod be nice if you sent thewinners a scroll or something that theycould hang on the wallrsquo so I designedone and we sent them out The followingyear we decided to throw a party andinvited 75 peoplemdashand 150 showed upWithin 20 minutes there were no sand-wiches left and the bar was finished Waltread off the winnersrsquo names they cameup to pick up their awards and it wasoverrdquo
At the next yearrsquos ceremony Stanrsquosmother came to the rescue once againand made enough sandwiches to lastthrough the eveningrsquos festivities
The RPM Awards eventually becamethe JUNO Awards and a few years laterthe Canadian Academy of Recording Artsamp Sciences an organization set up specif-ically to handle the Awards took over con-trol Stan and Walt stopped going to theJUNOs in 1996 as they were both disap-pointed at how they were treated
Stan Klees was a very early supporterof Canadian talent Long before the CRTCbrought in the CanCon regulations which
DOUG THOMPSON
Stan fought long and hard for he wascreating Canadian hit records with artistslike Shirley Matthews and Little Caesar andthe Consuls on labels such as Tamaracand Red Leaf Stanrsquos design of the MAPLlogo is still in use today
At the 2001 SOCAN dinner whereKlees was given a Special AchievementAward the audience of Canadian musi-cians songwriters and publishers gavehim a seven-minute standing ovation
Although Walt Grealis who died ofcancer in 2004 received the Order ofCanada in 1994 for his contributions tothe Canadian music industry Stan Kleeshas not yet been so honoured
Itrsquos time we change that
Doug Thompson can be reached by e-mailat dougtrogerscom
BDSept10qxdBD 19082010 1743 Page 25
Introd ucing
Connect your music scheduler directly to your PPM~ listeners
I CE + REACT I
dleercsworkscom 1877774107bull
wwwmediamonitorscom wwwgselectorcom
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26 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Ants donrsquot sleep
Do you believe that ants donrsquotsleep Do you believe that agiraffe can go without water
longer than a camel Whether or not youbelieve these statements depends on whosays them
Apparently if a person with a foreignaccent told you these things you would-nrsquot believe them
Why According to research at theUniversity of Chicago a foreign accentreduces credibility in ways that the speak-er and the listener donrsquot consciouslyrealize Because an accent makes a per-son harder to understand listeners areless likely to treat what they say as truth-ful The credibility decreases even moreas the accent thickens
ScienceDaily summarized the study asa way ldquoto test the impact of accent on cred-ibility American participants were askedto judge the truthfulness of trivia state-ments by native or non-native speakersof the English languagerdquo and providedtop line findings from the research
Boaz Keysar is a Professor of Psychol-ogy at the University of Chicago and anexpert on communication Keysar saysldquoThe results have important implicationsfor how people perceive non-native speak-ers of a language particularly as mobili-ty increases in the modern world leadingmillions of people to be non-native speak-ers of the language they use daily Theaccent makes it harder for people to
understand what the non-native speakeris saying They misattribute the difficultyof understanding the speech to the truth-fulness of the statementsrdquo
This is perhaps the most relevant out-come of the study for commercial writersand producers If people cannot be clear-ly understood they cannot be believed Wedonrsquot disbelieve consciouslymdashthe accenttricks us into thinking we donrsquot believe itsimply because we donrsquot understand itNow what
There are many great commercials withso-called foreign accents in them Cleverwriting and a unique sound makes thesecommercials really pop Such commercialshave been running for yearsmdashwe can onlyassume they work or the creative wouldhave changed ages ago
The unmistakable voice of HughHeron of Heathwood Homes is just thatmdashunmistakable His voice oozes credibil-ity due in large part to the fact that healways speaks with sincerity While theoccasional word or phrase in his thickScottish accent may be difficult to wrapyour ear around the overall tone of hisvoice makes Hughrsquos commercials standout He told me recently that people hemeets on the street treat him like a friendbecause they feel like theyrsquove met himbefore His voice is unique and memo-rable Thatrsquos why his commercials work
One of my favourite commercialsmakes fun of the stereotypical human
MAUREEN BULLEY
response to people who donrsquot speak yourlanguage ldquoGood Morning is this theinformation deskrdquohellip the opening linein this classic spot for SAS Airlines fea-tures an American speaking to a Europeanhe believes doesnrsquot understand him Sothe American speaks English but does soextremely loudly and extremely slowly Asit happens he is speaking to a British manwho speaks English very well thank youvery much Ironically the American isoverseas and the tables are turnedmdashnowhe is the man with the supposed accent
So is there a place for foreign accentsin radio advertising
Irsquom not entirely sure but what I doknow is that participants in the RadioPower Tools research gave low scores tocommercials that contained a foreign ac-cent if it was ldquoa voice that drips with anon-mainstream accent spoken only bya small group within the population andused for no apparent reasonrdquo
Clearly the operative here is ldquono ap-parent reasonrdquo So if it makes sense toinclude a voice with an accent do so withpurpose I would also suggest using a voicewith a genuine accent instead of tryingto replicate one Yoursquoll be disappointedwith the finished sound of the piece andyour client will be disappointed with theresults of their advertising unless yourvoice talent can truly nail that accent theydonrsquot naturally possess
So do ants sleep or not Accordingto BBC Earth on average a single workerant in Britain takes 250 naps a day buttheyrsquore only a minute long The Queenfalls asleep at far more regular intervalsthan her royal subjects Guess they canrsquotunderstand a word she says
Maureen Bulley is president of THE RADIOSTORE She may be reached at 1-888-DORADIO or at doradiototalnet
BDSept10qxdBD 19082010 1743 Page 26
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Congratulations Facebook you rockAccording to Hitwise Facebook has become the most
visited website in the United States Its market share ofvisits was up 185 over the same time last year Just tocompare Google was up around nine percent
I was going to Google what that meant but it justseemed cruel
I believe it means that we are spending more timepoking people we wouldnrsquot waste the time of day to chatwith than we are looking up important stuff like sportsstats or interesting uses for peanut butter (which incidentally include lubricant pet pill disguiser andpaper label remover Really I Googled it)
Wersquove all Googled ourselves from time to time manyof us using a computer
But facebook it Facebook is taking over the worldAs you read this I am on Facebook Go aheadhellip go
friend mehellip Irsquoll be there Itrsquos where I live nowFacebook tempts us with the egotistical promise that
someone somewhere on the planet really really wantsto know every single errant thought that crosses our
minds AND they want to see photos AND they want toknow what we think about their thoughts AND photos
Capitalized conjunctions aside Facebook is theperfect place to cut and paste the creative work of othersinto our electronic personas instead of actually doingsomething creative or original ourselves thus savingtime that we can then use to do more poking and lesstalking How am I today Just check out the stolen lyricfrom someone elsersquos song I have posted as my ldquostatusupdaterdquo Apparently today I am a little Olivia NewtonJohn (pre-Grease)
Itrsquos a diseaseI must comment on your new cat photo or I will dieOops hang on a sechellip gotta return a poke Back
now LMAO Freakinrsquo funny catsLike you I joined initially to see what all the fuss
was about In its original days Facebookers were lessconcerned about security so you could scan astrangerrsquos profile check out their friends and eventheir friendsrsquo friends It was a voyeuristic orgy of peek-age Not that any of us did that sort of thing of course
Once the lurking was curtailed the search was on forco-workers and family members as we embarked on awildly competitive jag to snag as many friends as possible
In those early days getting a Friends request was agiddying high
Ooooohhellip someone wants to be my friend INSTANTADD
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 27
Poke-poke
BY MARK LA POINTE
status update
BDSept10qxdBD 19082010 1743 Page 27
Now of course we are more discerning of the company wekeep Do I know them Will they clutter my page with applica-tion drivel and invites to lame events Or worse will they notbe interested in my brilliant application newsfeed and my ldquoohso importantrdquo event
After the friends came the gameshellip sorry ldquoapplicationsrdquo Nowwhen Irsquom too tired to poke I can find out what kind of dog Iam or what country song tells my storyhellip or God help me playFarmville (along with over 83 million other monthly users)
(By the way my answers are dachshund and Goodbye EarlAlso I have never been too tired to poke I know it happens tomen my age but knock on wood I still can)
And letrsquos not forget the frustration of the endless programupdates I just figure out where everything is so I can steer theUSS Facebook without having to rely on Mr Sulu whenBAMhellip my life is chaos again and instead of checking my noti-fications I am driving straight into the sun while Yeoman Randlooks intensely into the soft focus camera In its present incar-nation I still canrsquot find the damn ldquoSign outrdquo tab
It has only taken a few years for a simple social networkingtool to become the worldrsquos biggest scrapbook Our need toshare has even pushed into the formerly sacred Have you seenthe video of the couple that interrupted their ldquoI dosrdquo to updatetheir Facebook status from ldquosinglerdquo to ldquomarried I think I actu-ally threw up a little that time
Remember first second and third base (No not baseball)It has been re-faced
Now therersquos ldquoFace-baserdquo that magical part of love when youchange your status from ldquoSinglerdquo to ldquoIn a relationshiprdquo I assumeit happens after yoursquove rounded the bases a few times
Itrsquos sooooo cute In the same way itrsquos cute when your neigh-boursrsquo kids spray-paint ldquoBUTT FACErdquo on your garage door
FB is a giant black hole of time and effort sucking in every-thing around it without mercy while only giving back invita-tions to play Mafia Wars
Fan Pages are big business now as entertainers and retailersand people with causes can use FB to continue to shamelesslyhump their agendas and doo-dads
Sadly I am now turning into the Facebook equivalent of acranky old man I hate it when my friends donrsquot use actual pho-tos of themselves as their profile pics Since I never actually seethem face-to-face anymore without those photos I have no ideawhat they look like During the Winter Olympics I assumed allmy friends had become hockey sweaters or red leafs
Also I am protective of my Wall Lame status updates nowequal instant ldquoHiderdquo for you ldquoI love my dogrdquo while accurateis your one-way ticket to GONE-ville I may even un-friend youfor that juicy contribution
I would moan on a little longer but in the time it has takenme to write this I have missed 16 crucial status updates (Trevorand Aaron are now friends) three pokes (which still make megiggle like a nine-year-old who thinks ldquopianistrdquo is dirty) and twopage suggestions (Join if you think RUSH deserves inductioninto the R and R hall of famehellip which I do) So I am hittingthe ldquosign outrdquo tab (which I just found thank you very much)
Mark La Pointe is a freelance writer and voice actor forwwwKillervoiceoversca or at least he would be if he would stopfooling around on Facebook He may be reached by e-mail atmarkannounceryahooca
BDSept10qxdBD 19082010 1743 Page 28
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Applied Electronics extends a large thank-you to all our sponsors for their generous support of our 24th annual golf tournament bull
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 29
Gord James comes home
When I was 14 my buddies allwanted to be famous sportsheroes or rock stars I wanted
to be Gord JamesMy obsession with radio came to me
like most of us at an early agemdasheight tobe exact By the time I was 10 and livingin Southern Ontario I knew exactly whichjocks sounded great and by 14 there wasno one better to my ears than Gord James
Gord James is one of the few yeomanof an era in Top 40 and rock radio thatmany view as the halcyon days of radiorsquossound Hersquos still doing itmdashand doing itevery bit as well as he ever has
The latest incarnation of the GordJames Experience is at Hamiltonrsquos newVinyl 953 a place that feels right to himbecause the geography that surrounds thebroadcast studios is literally home
Gord went to high school at Saltfleetin Stoney Creek (now part of Hamilton)and did the WKRP town-to-town up-and-down the dial thing in his first few yearsincluding stops in Cambridge LondonCornwall and Kitchener before landingat CKOC Hamiltonrsquos home of the BIG500 Countdown in the early rsquo70s
In 1974 the now legendary J RobertWood interviewed Gord for an openingat CHUM-FM free form at the time Butit was the ldquocoolrdquo station 1050 CHUMwhere Gord wanted to be
ldquoThank you for coming in and good-byerdquo was the response he remembers
ldquoI realized how much I had to pull upmy boot straps to hang with those guysrdquohe recollects James was talking about thebig voices such as John Majhor TerrySteele Jim Van Horne Mike HollandRoger Ashby and Bob Magee (Magee nowholds down the morning drive slot atVinyl 953 helping give that station a def-inite CHUM flavour that works perfectly)
But it wasnrsquot long before James land-ed a gig at CHUM-AM doing all-nightsand filling in on day shifts now andthen By 1978 CHUM-FM was being pro-grammed by a young upstart named RossDavies and he wanted Gord to comeover to the FM side of the building Thateventually happened too with weekendsafternoons and in 1983 as morning hostalong with Rick Hodge
ldquoThere are so manymemoriesrdquo said James
ldquoOne really stands outI was filling in for RogerAshby As we were doingour birthday feature onair it was mentioned thatit was my birthday andall of sudden a lot ofpeople gathered by thedoor and started singingHappy Birthday I heardtwo younger singingvoices through my head-set and realized that TomJokic our producer had patched in twoof my three children Rachel and Kevinfrom a cell phone and they were singingtheir hearts out out of tempo and out oftune with the rest of the group and Ithought that sounded even better becauseof itrdquo
The sound is what matters to GordJames And he says the fun has not goneout of it And sitting chatting with him is
JAMIE WEST
like pulling into a filling station for pos-itive energy
Vinyl PD Derm Carnduff says thatgetting Gord on board at Vinyl was a nobrainer
ldquoGordrsquos name came to mind prettyquickly His heritage as a Toronto radiopersonality would give us instant credi-bility but ultimately his talent made
Gord one of our top candidatesrdquo saidCarnduff
ldquoHis knowledge of themusic his wit and dedica-tion serve his audience ex-tremely well and the radiostation as wholerdquo Carnduffsaid ldquoAnd oh yeah hersquos gotan okay set of pipes toordquo
ldquoThe saying at CHUMused to be lsquoletrsquos have somefunrsquordquo remembers Gord
I ask him if hersquos still hav-ing fun
ldquoTherersquos no question thatIrsquod do it all over againrdquo Gord
responded ldquoonly this time Irsquod betempted to break a few more rulesrdquo
Now thatrsquos the spirit of a true rockjock shining on after nearly 40 years ofconnecting with all of us
Jamie West is CEO of Westpro Media Incbroadcast consultants and creative contentsuppliers He may be reached by e-mail atwwwwestpromediacom or at 905-541-0127
BDSept10qxdBD 19082010 1743 Page 29
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30 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Fact is facts donrsquot mattermuch anymorehellip
One of the things I enjoy most is alively debate with friends whohave differing points of view I
like the way people get charged up aboutthings they really care about how theyshape their thoughts to support theirarguments
I particularly enjoy it when the debateis over and in the best instances wersquoveall learned something from each otherAnd maybe if our minds are not onlyengaged but ldquoopenrdquo we might find ourposition moving begin questioning theplace where opinion started and realityor facts kick in Unfortunately it seemsthat fact-based debate is a dying art
A new study from University ofMichigan researcher Brendan Nyhan en-titled When Corrections Fail The Persistenceof Political Misperceptions shows that peo-ple who have based their beliefs on mis-information rarely change their mindseven when presented with the facts Evenmore disturbing they often cling evenmore strongly to their beliefs when theyare proven to be inaccurate a phenome-non Nyhan has dubbed ldquobackfirerdquo Notsurprisingly this reaction is most com-mon when it comes to partisan issuesaround politics and social issues
Nyhanrsquos recent study is a follow-upto research he completed with associatesat the University of Michigan in 2005and 2006 Those studies showed a basichuman tendency to continue to believe
in facts we carry in our heads even whentheyrsquove been proven false Nyhan says thisis worse than merely being misinformedit means our views are entrenched andnot subject to sway by any informationsource It isnrsquot information thatrsquos missinghere but rather a basic emotional responsethat makes smart people hang on to falsefacts for reasons it is hard to define
Nyhanrsquos study as well as previousstudies conducted in 2005 and 2006around facts vs perception attempts tounderstand why intelligent people con-tinue to accept misinformation as fact inthe face of contrary proof This may notbe a new practicemdashpeople have alwaysshaped facts to fit the outcome they wantmdashbut Nyhan and others believe there ismore reason for concern now than atany other time
Nyhanrsquos study suggests the underpin-nings on which governments are chosenare becoming more fractured He sayswersquore filtering the information we receivethrough a prism and end up getting areal divergence on all sorts of issues Andthat makes it really hard to have intelli-gent debate He equates the electoratersquosview on politics to sport and says peoplesupport a team because they are emo-tionally committed to them they absorbthe misinformation they need to contin-ue their supportmdashfor better or for worse
Nyhan says we need a ldquosupply-sideapproachrdquo where we try to enforce and
NANCY SMITH
increase the ldquoreputational costsrdquo on peo-ple and institutions who promote bad in-formation Given the numbers it seemsunlikely that this is a viable solutionPartisan news hosts and their networksare making millions while more moder-ate media languishes The cycle continuesbecause audiences are attracted to newsoutlets that reflect their beliefs howeverinaccurate they may be
In fairness to media consumers it isoften difficult to separate whatrsquos accurateand what isnrsquot particularly within an envi-ronment where we get our news in bite-size pieces with little context But Nyhansays the really frightening pattern isnrsquot justwhere we get our news but how we useit If we refuse to change beliefs that arebuilt on inaccuracies the consequencescan be devastating
I read a quote attributed to Kant thatseemed appropriate to Nyhanrsquos studyldquoMankind may be crooked timberuniquely susceptible to ignorance andmisinformation but itrsquos an article offaith that knowledge is the best remedyIf people are furnished with the facts theywill be clearer thinkers and better citi-zens If they are ignorant facts will en-lighten them If they are mistaken factswill set them straightrdquo
Even Kant didnrsquot anticipated the soci-etal impact of spin doctors and media inthe 21st century
Nancy Smith is ChairCEO of NextMedia a Toronto-based business consulting and marketing company She may bereached at (905) 468-7774 or atnsmithnextmediacompanycom
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T 2 0 4 8 8 9 9 2 0 2 E G N E I L S O N D E M A M B C A
D E M A L L E N amp A S S O C I A T E S L T D
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FM PROTECTION RULES ARE CHANGING
BDSept10qxdBD 19082010 1743 Page 30
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 31
Victoria a few days each weekGeorge Gordon who had been
morning Anchor at News1130Vancouver has moved to
CFRA Ottawa as morn-ing News Anchor Hersquosalso tasked with coach-
ing and mentoring otheron-air personalities
There were a number of changesat Corus Entertainment relatedto Corusrsquo most recent organi-zational review to streamlinedecision-making and clarifyroles and mandates Among
the changes Corus TelevisionmdashReporting toDoug Murphy Exec VP and President of CorusTelevision are Colin Bohm VP InternationalAndrew Eddy VP Affiliate Sales Bill Knight
VP Business Developmentand Planning Gerry MackrellVP Airtime Sales Susan RossVP Strategic Planning SusanSchaefer VP Head of Networksand Marketing and JoannaWebb VP Head of Program-ming and Production CorusRadiomdashReporting to HalBlackadar Exec VP and interimPresident of Radio are DaveFarough VP Brands and Pro-gramming in Toronto (was GMat CFPLCFPL-FMCFHKFMCKDK-FM London) Chris Sisammoves in [see below]) DavidHuszar VPGM Interactive andEmerging Platforms (was VPGM Corus Interactive ampIntegrated Solutions) NeilCunningham Director of SalesWestern Canada Garry McKenzieGM Corus Radio Vancouver(was GM at Corus RadioCalgary) Doug RutherfordVPGM Corus Radio Alberta(now also GM at Calgary)Suzanne Carpenter VPGM
CTVrsquos Lloyd Robertson has an-nounced his retirement set fornext summer By putting itoff until then hersquoll roundoff his CTV career at 35years from the day he
joined then-Anchor Harvey Kirck in1976 as co-Anchor of CTVNews Hersquos been Chief Anchorand Senior Editor since 1983Lisa LaFlamme 45 is his suc-cessor She began her broad-cast career at hometownCKCO-TV Kitchener in 1988Reporting stints include IraqAfghanistan Sri Lanka Haitiand as a political correspondent in OttawaFormer NBC News Foreign CorrespondentDawna Friesen is the next Anchor of CanwestrsquosGlobal National succeeding Kevin NewmanFriesen a native of Winnipeg began her careerat CKX-TV Brandon then worked at CBC andCTV before being hired by NBC in 1999Friesenrsquos reporting duties took her throughoutEurope and the Middle East from her base inLondon CKYCITI-FM Winnipeg GM Tom Scottreturns to Citytv Winnipeg thisfall again as GM Scott whojoined Citytv in 2008 moved
to the radio side to be GM at the Rogers-ownedradio stations after the previous manager wastransferred to Vancouver A new GM for theradio cluster is being sought CTVglobemediaSr VP Corporate Communications BonnieBrownlee is no longer in place Her successor isScott Henderson VP Communications Brownleewho joined CTV in 2007 succeeded Mary Powersin the position Douglas Elphick joined Joytv10 Vancouver (ZoomerMedia) as GSM Elphickhad been Director National Sales WesternRegion for CTVglobemedia and was mostrecently with the CTV Olympic BroadcastConsortium Brian Blackburn is no longer GSMat the Jim Pattison Broadcast Group (JPBG)radio stations in Victoria A successor had yetto be named at press time In the interim BruceDavis VP of Sales for JPBG and GM of theKelowna radio properties is filling in Hersquos in
Make sure that BroadcastDialogue has your peoplechanges E-mail station
news to howardbroadcastdialoguecom
LloydRobertson
Dawna Friesen
Lisa Laflamme
Susan Ross
BonnieBrownlee
George Gordon
Joanna Webb
Dave Farough
Andrew Eddy
Chris Sisam
Douglas Elphick
Susan Schaefer
ScottHenderson
David Huszar
Doug Rutherford
Garry McKenzie
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 31
32 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
1071 Abbotsford as Morning Show Hosthellip At new Country sta-tion 1007 HANK-FM Bridgewater launched July 22 JonathanCrouse moved from afternoons on sister station CKBWBridgewater to be the morning show Host Nick Yorston who
moved from Yellowknife does morning newsAndrea James moved from sister station CKDR927 Dryden to do middays while Alicia Huntermoved from CKBW for HANKrsquos afternoon show
Gerry Pigeon whorsquos been with Corus RadioCalgary the past nine years the last six as RSMhas moved to NL Broadcasting in Kamloops asGSM for the companyrsquos three stationsmdashCHNLCKRV-FM and CJKC-FM Shelly Datseris hasbeen appointed Manager Communications atTeletoon Toronto Her background includes sev-en years at Rogers Communications and at RogersTV Diana Swain has beenappointed to Senior Correspon-dent of the CBC News inves-tigative unit The CBC TorontoAnchor will continue to be anoccasional fill-in Anchor on TheNational Dale Jubb is the newManager of Operations at CTV
Calgary Jubb moved from his CEO position atvideo production facility Empowered Media inOttawa Former Ops Mgr Karen Irvine movedto Manager On-Air Operationshellip Justin Park
moved to CTV Calgaryrsquos engi-neering department from sisterCTV Reginahellip Joe McFarlandND at 1021 FM The Lounge(CJCY-FM) Medicine Hat sinceits launch in 2008 moved toCorus Radio Calgary as aReporter New MD at JACKCalgary is Jeff Walker exMDSwing Announcer at K-97Edmonton Chad Thomas hasreturned to Astral Radio Calgaryas Digital Accounts ManagerHe left the stations to found anagency when they were ownedby Standard Radio CalgaryhellipDavid Lee is the new Country Manager Canadafor RCS CanadaMedia Monitors Hersquos based inToronto Lee succeeds Ross Langbell who leftthe company this past spring Jess Bradyjoined Corus Cornwall as Morning Anchor and
Corus Radio Eastern Ontario and VPGMCHEX TV Peterborough and CKWS-TV KingstonMichael Harris GM CKWS-TV and CHEX TV(was GM of CHEX TV only) JJ JohnstonGM Corus Radio Cornwall Kingston andPeterborough (was GM at CorusRadio Vancouver) No longerwith the company are CornwallGM Scott Armstrong and CorusKingston [radio amp TV] GMMike Ferguson who retiredend of August Former CorusRadio Peterborough GM BrianArmstrong moves to GSM) ChrisPandoff VPGM Corus Radio
Toronto and Hamilton (was VPGM for CorusRadio Toronto only but now adds Hamiltonduties held by Suzanne Carpenter) Chris SisamVPGM Corus Radio Southwestern Ontario(based in London Sisam will be responsiblefor Corus Guelph Corus KitchenerCambridgeand London Guus Hazelaar of Corus Guelphhas retired Lars Wunsche GSM Corus RadioToronto (was GM at Dave FM (CJDV-FM)TheBEAT (CKBT-FM) Kitchener)
Mike Finnerty the former Daybreak Host at CBCRadio Montreal returns this fall to anchor themorning show He left last year to work as anonline editor for The Guardian in London NancyWood hosted Daybreak for six months afterFinnertyrsquos departure She left earlier this yearAstral Radio BC Peace Region Brand Director JayTerrence after 10 years at that location three asPD moved to sister station CJAY Calgary tobecome Assistant Brand Director (Brand Directoris Astral nomenclature for PD)hellip After more than 21 yearsCTV Calgary News Anchor BarbHiggins has left her job to
become a mayoral candidate in this fallrsquos elec-tions Higgins and co-anchor Darrel Janz an-chored the News at 6 since March 8 1989 andare considered the longest serving anchor teamin Canadahellip Mark Russett has been promotedto GSM at Newcap Radio Ottawa He joined thestation five years ago as Retail Sales ManagerhellipKenny Jones Morning Show Host at Country933 Fort McMurray for the past nine yearsheaded to Rogers-owned sister station Country
JJ Johnston
Chris Pandoff
Lars Wunsche
Michael Harris
Jay Terrence
Barb Higgins
Kenny Jones
Gerry Pigeon
Mark Russett
Diana Swain
Shelly Datseris
Dale Jubb
Justin Park
Karen Irvine
Jeff Walker
Joe McFarland
Chad Thomas
David Lee HBA
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 32
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 33
Reporter The University ofWestern Ontario graduate madethe move from LondonhellipSheldon MacLeod the formerNDMorning Editor at CKBWBridgewater is now a WeekendNews Anchor and afternoonReporter at News 957 Halifax
Earle Mader PD at C100 Halifaxhas retired Mader spent his30-year broadcast career withthe CHUM station the last twoand a-half years as PD TheBOUNCE PD Chris Duggan has
taken over as PD for both stations Mader won Music Directorof the Year honours (secondary market) at the 2002 CanadianMusic Week Jennifer Yascheshyn has been promoted to PD atCHUM Kingston from Promotions and Marketing Director Shesucceeds Dan Melon who is moving to the faculty at OttawarsquosAlgonquin College New Marketing and Promotions Director isShawn Whalen who continues with his regularFLY-FM Kingston on-air shift Matthew Waddellmoved to TELETOON Canada in Toronto asCreative Director Most recently Waddell wasAssociate Creative Director at Astral TelevisionNetworks Kapila (Kaps) Ratnayake is the newChief Engineer at Corus Radio Cornwall He
had been with Rogers RadioCalgary Succeeding him isJim McTighe from CFJC TV7Kamloopshellip Mid-summer JohnWaterman became the ND at981 FM CKBWHANK (CJHK-FM) Bridgewater Watermanhad been with ATVCTV Halifaxand most recently 917 TheCoast Sechelt
Mark Lade after 50 years behindthe microphone has called itquits During his career Ladeworked at such venues as OwenSound Woodstock Hamilton Chatham NiagaraFalls Welland and London his last stop beingOldies 1410 CKSL London Jennifer Stewart hasbeen promoted to Exec Director of AcquisitionsDevelopment and Feature Film NetworkProgramming at CBCrsquos English TelevisionServiceshellip Ceara Kavanagh has moved from her
Shawn Whalen
SheldonMacLeod
Jess Brady
JenniferYascheshyn
Earle Mader
Jim McTighe
Mark Lade
MatthewWaddell
KapilaRatnayake
JenniferStewart
BDSept10qxdBD 19082010 1743 Page 33
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34 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
PD gig at Vibe 985 Calgary (now Virgin Radio98-5) to return to 1073 KOOL FM Victoriawhere shersquos the afternoon drive Hosthellip DerekLuis is new CEO at National Screen InstituteCanada (NSI) succeeding Susan Millican Hewas a SUN TVQuebecor Media Executivehellip PaulSedik ex of Astral Media Television has landedas Regional General Manager Central Ontarioat NEWAD a Toronto-based agencyhellip FAN 590Toronto fired the morning drive team of DonLandry and Gord Stellick plus morning showHost Mike Hogan Also gone are Announcer RickRalph and Producer Brian AngusTaking over mornings on aninterim basis was Toronto radioveteran Jeff Lumby News 957Halifax talk show Host AndrewKrystal has moved to mid-mornings at The Fanhellip MarkMorris joined 1039 The JuiceKelowna as Afternoon Driversucceeding Ken Allan Joonyer
Morris had been with SUN FM Penticton hellipEdmonton market veteran Shane Michaels isthe new Afternoon Drive Host at 963 CapitalFM Edmonton succeeding Jason Roberts
Roberts moved to 1049 EZ Rock Edmonton asAfternoon Drive Host which resulted in LochlinCross to handle mid-days at The Bearhellip BrentBrooks is now the Morning Host at COUNTRY95 Lethbridge The 25-year veteranrsquos stops haveincluded Calgary Red Deer and Lethbridge withvarious roles such as PD MD and various on-air postshellip Taking over the midday show at Q99Grande Prairie is Renn Davies who moved fromZ99 Red Deer Former midday Host WardLivingston now does drive afterChristy Farrel whorsquod held theposition as well as being MDmoved to Sun FM PentictonPDmorning show Host PaulOuellette adds music dutiesAlso joining the team is CristyEllen from CJNS Meadow LakeSK taking over the productioncreative post
Tamara Konrad has become GMGSM at CKEA957 Edmonton Konrad moves to the HarvardBroadcasting station from her Ops Mgr position
CearaKavanagh
Renn Davies
Derek Luis
Andrew Krystal
Paul Sedik
Brent Brooks
Lochlin Cross
Ward Livingston
Cristy Ellen
Tamara Konrad
BDSept10qxdBD 19082010 1743 Page 34
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 35
at Corus Edmonton where shewas the Ops Managerhellip Inaddition to his GSM responsi-bilities at X929 (CFEX)Calgary Gary Brasil is now alsothe National Sales Manager forthe Harvard grouphellip BroadcastEngineer Chris Terpsma theChief Engineer at VistaBroadcasting has moved tobecome responsible for techoperations at Harvardrsquos newstations in Edmonton and RedDeerhellip Angie Norton hasbecome the new Business Manager forHarvardrsquos Regina and Yorkton stationshellip AndChristian Hall in addition to his responsibilitiesas PDOps Mgr at X929 Calgary is nowProgram Manager for the Harvard AlbertaRadio cluster After 12-years Bill Toffan hasretuned to 1049 The Wolf Regina as PDMorning
Show Host He succeeded Chris White who recently joined theHarvard sales department after having been on the air for 15years and PD for the last three
Heather Ostertag is no longer PresidentCEO of FACTOR theFoundation Assisting Canadian Talent On Recordings Brian
Hetherman FACTORrsquos VP of Industry Affairshas assumed GM duties until anew president is appointedhellipEldon Duchscher after 21 yearswith the Saskatoon Media Groupmdashthe last few years as NewsDirectormdashhas resigned a moveprompted by an opportunity of-fered to his wife at the Universityof Calgary Duchscherrsquos NDposition at CJWW Country 600Magic 983929 The Bull wasfilled by Vanese Ferguson KateBuick after 15 years at CD 989Simcoe is now PDMidday Hostat K-Rock 1055 CharlottetownSucceeding her in mornings atSimcoe is Asta Syri who joinedGerry Hamill and Renee BerubeCD 989 VPGM Blair Daggetttook over PD responsibilitieson an interim basis AcadiaBroadcasting Thunder Bay PD
Sandra Dolynchuk resigned citing family reasonsShe returned to Winnipeg and joined K-Rock1007 as PDhellip A (CKVR-TV) Barrie AnchorLance Chilton after almost 12 years as even-ing news Anchor has moved on leaving thebroadcast business to try his hand in realestate Rhonda Messieh is the new MarketingManager at CHCH News Hamilton Prior tothat shersquod been Marketing Manager for CorusEntertainmentrsquos CMT Paul Timm has been ap-pointed Digital Accounts Manager for AstralRadio Manitobahellip CBC has appointed Greg Guyas the Senior Communications Officer for NovaScotia Guy has 23+ years experience at theHalifax Herald and with his own companyhellipDavid Magro is now responsible for imaging andcommercial production withinthe Rogers Radio Toronto clus-ter production department His20-year career includes stops atVirgin Radio 999 Toronto CorusToronto New Flow 935 Toronto
and Z103 Toronto Marvin Piuti is now ND at897 Sun FM (CJSUFM) Duncan Most recent-ly he was with CHEK-TV Victoria The New VImdashnow A (CIVI-TV)mdashVictoria and is an alumnusof Citytv TorontoMuchMusic He succeeded RicRathburn who retired Samantha Cook has suc-ceeded Brian Bolt as the Program Coordinator
for the radio broadcasting pro-gram at Hamiltonrsquos Mohawk College Cookbrings 10 years of broadcast experience to hernew position having worked at Country 953Hamilton Energy FM Toronto Kiss FM Torontoand YTVhellip Darryl Henry moved to 981 CHFIToronto after having done mid-days at Astralrsquos973 Torontohellip Stephen Smart formerly of CTVBritish Columbia has moved to become theLegislative Correspondent in Victoria for CBCTelevisionhellip Mastermind is no longer the after-noon Drive Host at Virgin Radio 98-5 CalgaryHolding that spot now is Simon Mitchell abroadcast veteran with stops in AustraliaVancouver and Victoriahellip Michael Lewis is nowChief Engineer at Starboard Communications inBelleville The former Rogers Radio Lethbridgeemployee also provides technical services toDAWG FM Ottawa
Will MacKay ex of Corus Radio Kitchener is the
Stephen Smart
VaneseFerguson
Gary Brasil
Christian Hall
Chris Terpsma Chris White
Bill Toffan
HeatherOstertag
Asta Syri
Kate Buick
EldonDuchscher
SandraDolynchuk
David Magro
Greg Guy
Marvin Piuti
Samantha Cook
Paul Timm
RhondaMessieh
Will MacKay
BDSept10qxdBD 19082010 1743 Page 35
36 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
new GMGSM at Newcaprsquos K-Rock 893 KentvilleMacKay with 15 years experience in sales andmarketing was a Senior Sales Rep with CorusTim Schutz ex MD at Jack FM Calgary is nowPDMD at Rogersrsquo 1077 The River LethbridgeAt Quebecor at least three new news employ-ees David Akin from Canwestrsquos Ottawa BureauBrian Lilley the Ottawa Bureau Chief at AstralRadio and Tobias Fisher most recently of theCBC They were hired as Quebecor anticipatedwinning a new specialty channel Sun TV NewshellipTV Journalists Herb Luft and John Grant retiredthis summer from CTV (CFCF-TV) MontrealLuft who started working at CFCF as a radionewscaster in 1971 and joined the TV stationfull-time in 1977 is the longest-serving reporterat CTV Montreal Grant had been CTV MontrealrsquosQuebec City Bureau Chief since 1996hellip At AstralTorontorsquos radio cluster layoffs included CFRBAssignment Editor Eileen Berardini eveningAnchor Bob Komsic weekend morning Host
John Donabie and Melissa Boyce (promotions) Vassilios Mimishas been appointed as the new North American BroadcastersAssociation Director of Technology Most recently Mimis servedas Director of Broadcast Technical Policy andPlanning with the Canadian Department ofIndustry 1007 HANK FM Winnipeg PD AbbeyWhite has become PD at sister Newcap stationsKG Country Red Deer and the Country Newcapstations in Brooks Drumheller Stettler andBlairmore Also at Newcaprsquos Southern AlbertaGroup Al Tompson MD and Morning ShowHost at Zed 99 Red Deer added PD for Zed99The Fox Brooks to his responsibilities FormerPD Brent Young is no longer with the organiza-tion Rob Leighton is Astral Radiorsquos new DigitalAccounts Manager for the BC Interior based inKelowna Leighton had been with Telus with anInternetinteractive sales and development back-ground While never in radio he grew up withit and learned vicariously through his fatherGord Leighton a well-known BC broadcast man-ager Also at Astral Radio Kelowna after 38years Ron Wittenberg has retired from broad-casting He began at CKNW New Westminsterthen migrated to the Okanagan roughly 30 yearsago to raise a family Since then hersquos been with the Kelownastations under numerous ownership changes After five yearsat Newcap stations in Halifax and Fredericton Jason ldquoJDrdquoDesrosiers has joined the Evanov Radio Group (ERG) in Halifax
He succeeds Angela Kelly as Promotions andMarketing Director and will also become APDat ERGrsquos second Halifax station expected tolaunch this fall Diane Boehme has been ap-pointed Exec VP Television for EBTV in TorontoEBTV is the banner under which it andBrightlight Pictures will work jointly in the pro-
duction and distribution of TV programming Her backgroundincludes Senior Director Independent Production at CHUMTelevision and Director Original Production at Astral Television At Canadarsquos Olympic Broadcast Media Consortium Gavin Rothhas been promoted to Sales VP and Christos Nikitopoulos to thenewly-created VP of Programming and Revenue Planning posi-tion Roth had been Senior Sales Director for the consortiumNikitopoulos was previously Senior Director of Programmingand Revenue Planning At Clear FM Winnipeg Laurie Jolicoeuris now the Promotion Director She moved from sister Rogersproperty Citytv Winnipeg where she was the Marketing EventsCoordinator Donald Nelson the Senior Broadcast Technologistat CBC Yellowknife transferred to CBC Windsor in the samecapacity Prior to joining CBC he was an Engineering Supervisorin Stamford Connecticut and alsoworked in Northern Canada as anengineering freelancerhellip The husbandand wife morning broadcast team ofBob Wallace and Diana Meder are nowwith Larche Communicationsrsquo new sta-tion 923 FM (CJOS-FM) Owen SoundBoth were most recently with BayshoreBroadcastingrsquos Mix 106 Owen Sound Meder isalso News Director Matt Mise PromotionDirector transferred from sister station KICX917 Sudbury GMGSM is Rob Brignell and PDis Don Vail both also previously employed byBayshore Broadcastinghellip KiSS 925 Torontorsquos newAfternoon Drive Announcer is JJ ex MorningShow Co-Host at The New Flow 935 Torontofor the past three years JJ was also on-air at theprevious incarnation of KiSS With his arrivalCash Conners moved to evenings
Lee Cornell has been appointed Group ProgramDirector at Evanov Radio Group based at theToronto head office Most recently he acted asVPAffiliate Relations International with USbased LDR (Listener Driven Radio) though hehas experience on several continents includingas Group Programmer and Manager in Australiathe UK and the US New PD at 917 The BounceEdmonton is Andy Winford ex of CBS Radio
Herb Luft
Cash Conners
Jason ldquoJDrdquoDesrosiers
Abbey White
Diana Meder ampBob Wallace
JJ
Diane Boehme
John Grant
Matt Mise
Tim Schutz
Rob Leighton
BDSept10qxdBD 19082010 1743 Page 36
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 37
Fresno Wendy Rose the Promotions Directorat Astral Radiorsquos CHAM amp CKOC Hamiltonmoved on after 11 years with the stations Shersquosnow Promotions and Marketing Manager atEvanov Communicationsrsquo FM92 The JewelNEWS COUNTRY AM 1380 Brantfordhellip DavidLindores became the Promotion Director atKiSS 925 981 CHFI Toronto at mid-Junemoving to the Rogers stationsfrom Astral Radio TorontoPrior Astral Lindores had beenwith Universal Music for 14years most of it overseeing theMarketing amp Promotion Depart-
ments of the companyrsquos central regionhellip KateMilton joined 1013 The BOUNCE Halifax asEvening Announcer She had been doing driveat Z103 Halifaxhellip Senior Maintenance Techni-cian Al Adachi after 38 years in broadcastinghas retired He started his career at CKY Winnipegand in 1976 moved to ITV now GlobalEdmontonhellip Jeremy Morrell is the New Manager
of Broadcast Technical Services at The WeatherNetwork Oakville Prior to his appointmentMorrell was Assistant Product Manager andbefore that a Team Leader for Technical Sales atRoss Videohellip David Kincaid after six years withCTV British Columbia and more than twodecades in news broadcasting has moved intoa new careerhellip Paul La Frenais has given uphis position at Novanet in Ajax due to LouGehrigrsquos disease more commonly known asALS His successor is Rod Ditz After 35 yearsat Rohde amp Schwarz including seven on theExecutive Board and five as its ChairmanMichael Vohrer retired On July 1 ManfredFleischmann became President and CEO Eric
Riehl joined Applied Electronics as a TechnologySales Representative Broadcast amp Post Produc-tion Division Riehlrsquos background includes anoperational and systems background in postaudio as well as customer support and salesexperience with editing systems storage solu-tions and broadcast automationarchiving
Kate Milton
Al Adachi
David Kincaid
David Lindores ManfredFleischmann
Wendy Rose
Eric Riehl
BDSept10qxdBD 19082010 1743 Page 37
(
~
~- ~ r~
l lo
~ - ~
~ ~
INNOVATION In TV Opt ics Since 1958
World-Class Lens Technology Local Technical Support Bilingual Local Factory Service Centre 1400 Courtneypark Drive I Mississauga Ontario I LST l H l (905) 795 -2012 I wwwcanonbroadcastcom
38 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Brian Spiers best known as the ex Grass ValleySales Manager for Canada (and based inToronto) moved to Gainesville FL to becomeVP Sales North America for Digital BroadcastInc
SIGN-OFFS
Murray Chercover 80 in Toronto of complica-tions following pneumonia The former CTVPresidentCEO retired in 1990 but continuedas a special consultant to CTV while develop-ing his own Chercover Communications Inaddition to an Emmy for his contributions tothe broadcasting industry Chercover collected
a number of personal honours during his career including theCAB Distinguished Service Gold Ribbon (1986) the CFTA GoldMedal for Lifetime Achievement (1988) a ldquoRockierdquo LifetimeAchievement Award from the Banff Television Festival and hewas named to the CAB Broadcast Hall of Fame in 1994
Myles Morton 85 at Belleville General HospitalMorton the owner of Quinte Broadcasting RadioGroup (CJBQMix 97Rock 107 Belleville) wasalso the former owner of the BellevilleIntelligencer newspaper and Cablevue the localcable company He had been in declininghealth for the past year
Jimmy Dean 81 suddenly at his home in Virginia The Countrymusic legend scored a 1 hit in 1961 with Big Bad John thesong that won him a Grammy Award
Randy Dewell 62 in Halifax of a heart attack and a series ofstrokes The former Halifax alderman award-winning broad-castermdashincluding the Ted Rogers SrVelma Rogers awardmdashandcivil servant had such stops in his on-air career as CFRA OttawaCHUM Toronto CKGM Montreal and CJCH Halifax
Wilbur ldquoWibrdquo Arnold Westby 78 of cancer inYorkton He was a Cameraman and the firstemployee hired at CKOS-TV Yorkton Thirty-fiveyears later he retired as GM His son MarcWestby is Manager Production amp Programmingat CHAT-TV Medicine Hat
John Delazzer suddenly of a heart attack inToronto Delazzer was the voice of TVO formany years and before that an Announcer atCKKW Kitchener
Irwin Barker 58 at Torontorsquos Princess MargaretHospital of a rare and aggressive cancer Barkerwas a writer for shows such as This Hour Has 22Minutes and The Rick Mercer Report Born inWinnipeg Barker worked as a public policy re-search consultant for Angus Reid and as a lec-turer in sociology at the University of Alberta
and the University of Manitoba
Gordon Allan Brady of cancer in the CentralOkanagan Hospice House In 1969 he startedCKQR Castlegar managing it through 1990when it was sold The station is now an Astralproperty
Brian Spiers
Phot
o co
urte
sy o
f Cas
tane
t
BDSept10qxdBD 19082010 1743 Page 38
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middot ~
This (~dilion is hlOllAhl lo you by
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f crnsidcbull1middot lhtbullstbull tmiddoto1111mnitmiddots lind lcnmiddot lintmiddot 111middotod11tmiddotls and stmiddot1middotktmiddots
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 39
One of those parameters that weall jabber about frequently in thetransmission game is Standing
Wave Ratio or SWR Itrsquos a pity that therersquosso much misunderstanding surroundingan essentially simple concept
Your transmitter is connected to yourantenna or load with a length of trans-mission line Transmission line theory tellsus that in an ideal lossless world if allthree of these items are perfectly matched(at 50 ohms or whatever) then all of theRF energy leaving the transmitter will ar-rive at the antenna and be radiated fromthere In the real world there will besome slight attenuation from the trans-mission line and some of the energythat does make it to the antenna will bereflected back to the transmitter by slightimpedance mismatch
The phase difference between the for-ward-going incident wave and the reflect-ed wave varies along the line but isconstant at any point on the line This iswhere the expression ldquoStanding Wavesrdquocomes frommdashalthough the waves actual-ly travel along the line the voltage nodesappear to be stationary
Where the voltages of the incidentand reflected waves are in phase there isa maximum and where they are out ofphase a minimum The Voltage StandingWave Ratio or VSWR is the ratio of themagnitude of the maximum voltage onthe line to the minimum There is also aCurrent Standing Wave Ratio which willhave the identical value so clearly the V
really) in dB But when we get right downto it a low value of return loss means thesame thing as a high value of SWRmdashtrouble coming up ahead fast
Those high SWR values mean that thepeak RF voltage at ldquonodesrdquo on the linewhere the forward and reflected voltagesadd in phase will be high As the wavesbounce back and forth repeatedly betweensource and load that voltage can becomevery high If it exceeds the dielectric break-down voltage of the line arcing willensue That Teflon insulation will breakdown to carbon and now we have ashort The short gives us another point ofhigh reflections and so the cycle contin-ues back towards the transmitter
Aside from the transmission line dam-age the transmitter doesnrsquot care much forthe mismatch either Again peak voltagesand currents are suddenly much higherthan planned for and will stress the ampli-fierrsquos components Even if the parts arenrsquotoverstressed to the point of failure effi-ciency drops and temperatures rise Atbroadcast power levels something gen-erally has to give pretty quickly Which iswhy so much attention has gone intoSWR detection and power foldback frommanufacturers
Dan Roach works at SW Davis BroadcastTechnical Services Ltd a contract engineer-ing firm based in Vancouver He may bereached at danbroadcasttechnicalcom
BY DAN ROACH
ENGINEERING
in VSWR is not needed and we can simpli-fy our expression to SWR without givingup anything (The continued popularityof that V in VSWR is another one of thegreat mysteries of our age)
A perfect load would result in anSWR of 100 an open circuit or a short atthe end of the line will give us an SWRnear infinity (there is some attenuationthat keeps us from getting all the waythere)
An alternate expression we donrsquot usemuch in broadcasting perhaps to ourown misfortune is Reflection Coefficientwhich is simply the ratio of the reflectedwave voltage to the forward wave volt-age A perfect match gives a reflectioncoefficient of 0 a short-circuit load has acoefficient of -10 and an open circuitrsquoscoefficient is +10 Conceptually this is alittle simpler to grasp than SWR But itamounts to the same thing
Next comes the very popular but per-haps overused expression of Return LossIf we take 20 times the logarithm of theratio of the magnitudes of the reflectedvoltage and the forward voltage we endup with a number in decibels that repre-sents the power ldquolostrdquo in the load betweenthe incident and reflected waves
One of my favourite textbooks de-scribes this whole concept as ldquosillyrdquoNevertheless it remains popular proba-bly because we all know how much engi-neers love to express things (all things
Reflections on standing waves
BDSept10qxdBD 19082010 1743 Page 39
The Davicom MAC wont
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The Western Association of Broadcastersthanks our valued sponsors who helped
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Platinum
A special thank you to the Delta Lodge at Kananaskis for being our long term hotel provider and sponsoringour early bird registration
Western Association of Broadcasters 2010 - 2011 Board of DirectorsRichard Kroeker President Mitch Bozak Past President Wade Moffatt Director Doug Gunn Director Tom Scott DirectorVic Dubois Director Tom Newton Director Neil Shewchuk Director Paula Davies Director Michael Olstrom Director
JOIN US JUNE 8 ndash 10 2011 IN BANFF ALBERTA TO CELEBRATE THE WABrsquoS 77TH ANNIVERSARY bull WWWWABCA
The Western Association of Broadcasterswould like to recognize and honour this
yearrsquos winners of the WAB Gold MedalAwards The Gold Medal Awards are presented to WABmember stations for outstanding contribution to the Canadianbroadcasting industry in the area of community service
The Radio Gold Medal winners for 2010 are
CKBI Prince AlbertGive a LittleLife Day
The Television Gold Medal winner for 2010 isCTV Edmonton for the Rink of Dreams
The Wolf 1049Regina ndash TheInterview
Al Thorgeirson
Menno Friesen
The 2010 Western Associationof Broadcasters Broadcaster ofthe Year is Al Thorgeirson
Menno Friesen is our newHonourary Life Member
The WAB 2010 BroadcastPartner of the Year isthe Kinsmen Foundationof Saskatchewan
BDSept10qxdBD 19082010 1743 Page 40
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 ESP ltFEFF005500740069006c0069006300650020006500730074006100200063006f006e0066006900670075007200610063006900f3006e0020007000610072006100200063007200650061007200200064006f00630075006d0065006e0074006f00730020005000440046002000640065002000410064006f0062006500200061006400650063007500610064006f00730020007000610072006100200069006d0070007200650073006900f3006e0020007000720065002d0065006400690074006f007200690061006c00200064006500200061006c00740061002000630061006c0069006400610064002e002000530065002000700075006500640065006e00200061006200720069007200200064006f00630075006d0065006e0074006f00730020005000440046002000630072006500610064006f007300200063006f006e0020004100630072006f006200610074002c002000410064006f00620065002000520065006100640065007200200035002e003000200079002000760065007200730069006f006e0065007300200070006f00730074006500720069006f007200650073002egt ETI 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ltFEFF005500740069006c006900730065007a00200063006500730020006f007000740069006f006e00730020006100660069006e00200064006500200063007200e900650072002000640065007300200064006f00630075006d0065006e00740073002000410064006f00620065002000500044004600200070006f0075007200200075006e00650020007100750061006c0069007400e90020006400270069006d007000720065007300730069006f006e00200070007200e9007000720065007300730065002e0020004c0065007300200064006f00630075006d0065006e00740073002000500044004600200063007200e900e90073002000700065007500760065006e0074002000ea0074007200650020006f007500760065007200740073002000640061006e00730020004100630072006f006200610074002c002000610069006e00730069002000710075002700410064006f00620065002000520065006100640065007200200035002e0030002000650074002000760065007200730069006f006e007300200075006c007400e90072006900650075007200650073002egt GRE 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HEB 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HRV (Za stvaranje Adobe PDF dokumenata najpogodnijih za visokokvalitetni ispis prije tiskanja koristite ove postavke Stvoreni PDF dokumenti mogu se otvoriti Acrobat i Adobe Reader 50 i kasnijim verzijama) HUN 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ltFEFF9ad854c18cea306a30d730ea30d730ec30b951fa529b7528002000410064006f0062006500200050004400460020658766f8306e4f5c6210306b4f7f75283057307e305930023053306e8a2d5b9a30674f5c62103055308c305f0020005000440046002030d530a130a430eb306f3001004100630072006f0062006100740020304a30883073002000410064006f00620065002000520065006100640065007200200035002e003000204ee5964d3067958b304f30533068304c3067304d307e305930023053306e8a2d5b9a306b306f30d530a930f330c8306e57cb30818fbc307f304c5fc59808306730593002gt KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020ace0d488c9c80020c2dcd5d80020c778c1c4c5d00020ac00c7a50020c801d569d55c002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt LTH 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maken die zijn geoptimaliseerd voor prepress-afdrukken van hoge kwaliteit De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 POL 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BDSept10qxdBD 19082010 1742 Page 2
The Optimod Advantage New Product New Price
INTRODUCING THE WORLDS INDUSTRY STANDARD IN AUDIO PROCESSING
OPTIMOD-FM 8600 is Orbans flagship processor and the next step beyond the OPTIMOD-FM 8500 Featuring versatile five-band and two-band processing for both analog FM transmission and digital media the 8600 provides the industrys most consistent sound track-to-track and source-to-source This consistency allows you to create a sonic signature for your station with the assurance that your signature will stay locked in uniquely branding your sound
8600 OtGI TA AUDIO psrocnso1 - ~~ bull ~- i _ -~ ( l l TI M( )I )
SOUND AT THE MOST AFFORDABLE PRICE EVER
-FM 5500 puts coveted five-band and two-band OPTIMOD rack unit package and brings it to you at the most
middot-middot- - -lt00 replaces OPTI MOD-FM 5300 and 2300 offering n niorfPiS rs in a new cool -running package
Ontario and East 905bull780bull0693 wwwsbrfca Quebec Head Office 450bull627bull0854
Western Canada 403bull984bull7560
CONTENTS
COVER STORY
THE TRANSITION TO DIGITAL TVJust one year left 6
FEATURE ARTICLES
TAKING IT TO THE STREETSMurray Johnson 13
NOT FOR THE FAINT OF HEARTCelese Fletcher 17
PICTURES FROM THE WESTERN ASSOCIATION OF BROADCASTERS CONVENTION 20
ANOTHER FIRST FOR CKUA RADIOBarbara Jones 23
POKE-POKE STATUS UPDATEMark La Pointe 27
REVOLVING DOOR 31
ENGINEERING
REFLECTIONS ON STANDING WAVESDan Roach 39
COLUMNS
A sad day for radioWayne Ens 5
Getting the read you want and needJohn McGrath 16
TV is still the oneTheresa Treutler 19
Important boost for campus radioAndrew Cardozo 22
Stan Klees The Original Canadian music man (Part 2)Doug Thompson 25
Ants dont sleepMaureen Bulley 26
Gord James comes homeJamie West 29
Fact is facts donrsquot matter much anymorehellipNancy Smith 30
17
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 3
If yoursquore not getting your own free copy of Broadcast Dialogue magazine send a note to howardbroadcastdialoguecom and ask to be put on the list
6
23
13
BDSept10qxdBD 19082010 1742 Page 3
4 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
HOWARD CHRISTENSEN Publisher(howardbroadcastdialoguecom)
BARRY HAMELIN Executive Editor(barrybroadcastdialoguecom)
JANE RUSCH Sales Director(janebroadcastdialoguecom)
SUSAN WAHAY Art Director(subroadcastdialoguecom)
INGRID CHRISTENSEN Circulation(ingridbroadcastdialoguecom)
Feature Columnists
MAUREEN BULLEYANDREW CARDOZOWAYNE ENSJOHN McGRATHNANCY SMITHDOUG THOMPSONTHERESA TREUTLERJAMIE WEST
Broadcast Dialogue a controlled-circulation magazine is published 10 times a year by ChristensenCommunications Ltd The contents of Broadcast Dialogue may not be reproduced in whole or in part withoutwritten consent of the publisher
Head OfficeTel (705) 484-0752Web broadcastdialoguecom
PUBLICATIONS MAILAGREEMENT NO 40027710RETURN UNDELIVERABLE CANADIAN ADDRESSES TOBroadcast Dialogue18 Turtle PathLagoon City ON L0K 1B0Email howardbroadcastdialoguecomISSN 1480-9443
We invite story submissionsE-mail howardbroadcastdialoguecom
BROADCASTDialogueP U B L I S H E R rsquo S N O T E
In a conversation a short time ago with a neighbourhoodfriendmdashsomeone not associated with broadcastingmdashit becameclear that he had no idea what the TV digital transition nowjust 12 months away meant Would he have to buy a new TVset Can digital over-the-air TV be picked up on rabbit ears oran old-fashioned traditional TV tower
To answer my neighbourrsquos questions if yoursquore on cable orsatellite you can keep your old TV set and yes rabbit ears ora roof-mounted TV antenna will bring in over-the-air digitalsignals emphasis on over-the-air Antennae donrsquot work for spe-cialty channels
Beginning on Page 6 we take a look at consumer education the impact on viewersthe reasons for going digital the costs a status update on the transition plans of Canadarsquosbroadcasters and what will happen when the digital deadline of September 1 2011rolls around
Congratulations go out to Keith Pelley who it was announcedAugust 17 will become President of Rogers Media succeed-ing Tony Viner Viner announced his plan to retire back inMay Pelley 46 will have overall responsibility for RogersBroadcasting Rogers Publishing Rogers Digital Media RogersSportsnet The Shopping Channel the Toronto Blue Jays andRogers Centre
Most recently he was Executive Vice President of StrategicPlanning at CTV and President of Canadarsquos Olympic BroadcastMedia Consortium
Mel Sprackman a well-known personality to virtually everyWestern Canadian general manager and general sales managerdied suddenly in his Vancouver home at mid-August of anapparent heart attack Sprackman was 71 He had been anexecutive VP at Canadian Broadcast Sales before his retirementand for the past two years hersquod been operating his own con-sultancy and working regularly with Vista Broadcast Group In2008 the British Columbia Association of Broadcasters pre-sented him with its Friend of the Industry Award I caught hisevident delight in this photo taken at the BCAB presentation
BDSept10qxdBD 19082010 1742 Page 4
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 5
A sad day for radio
Ibelieve if you sell the value of radiofirst that rising tide will raise all ships
Wersquore our own worst enemies in theradio business As I travel across the coun-try I witness actual horror stories of ourself cannibalization In some markets sta-tion operators actually reward or offer in-centives for advertisers to not use otherradio stations in the market
We create confusion or drive adver-tising dollars to other more user-friendlymedia by manipulating data to presentourselves as number one or put pressureon advertisers to not increase their reachand frequency with radio by using otherstations
My most recent disgust at our seemingdesire to shoot ourselves in the foot is inthe implosion of the Radio MarketingBureau
Innovative radio leaders Allan Watersand Ted Rogers spearheaded the forma-tion of the RMB or should I say the RMBrsquospredecessors the RSB (Radio Sales Bureau)and the RBC (Radio Bureau of Canada)even though they were head-to-head com-petitors on the street
They recognized that their big picturecompetitors were other media not otherstations
Irsquove watched the slow demise of the
relevance of the RMB with sadness angerand dismay over the past 10 to 15 years
There is no doubt the RMB hasbecame redundant or unproductive as theradio industryrsquos marketing championbut not because there is not a need for avibrant industry champion Rather indi-vidual corporate self-interest and short-sighted budget cuts made the RMB atoothless tiger
Shame on usItrsquos not the first time Irsquove seen indus-
try associations fall victim to individualself interest politics and member con-solidation to the long-term detriment ofthe industry
I still recall the first Radio Sales Bureaupresentation I saw just six weeks after leav-ing the print industry to get into radio Itwas a scary transition for me to leave thecomfort of a salaried newspaper positionto a straight commission radio worldBut the RSB presentation actually gaveme goose bumps When Larry Heywoodplayed creative examples of the power ofsound my confidence in what I was sell-ing radio advertising soared And so didmy sales
I admit that the political budget andvaried self-interests of the RMBrsquos boardmembers over the years rendered it irrel-evant to many radio operators
But that doesnrsquot mean the concept ofan industry marketing arm like the oneenvisioned by the Waters and Rogers ofthe world is wrong It simply means itsmembers and steering committees werewrong
Here is what I foresee if we donrsquot havethe foresight to revive the RMB1) Whorsquos going to build and train our
farm teams Over the years largerbroadcasters have had a wealth ofsmall market talent to draw from tal-ent that was trained by the RMB andtalent that these small broadcasterscould not afford to train on their own
2) Whorsquos going to set the industryrsquos
WAYNE ENS
benchmarks While the big compa-nies can and should train their peo-ple beyond the minimum standards ofthe CRAs and CRMs administered bythe RMB at least these designationsdid set a minimal industry standard
3) Whorsquos going to conduct the researchto validate where radio over-all fitsinto the new media landscape Somecompanies may do research to validatetheir company their markets or theirformats but if no one is providingrelevant research about radio radiobudgets will decline and the narrowresearch of self-interest wonrsquot changethat national strategy
4) Whorsquos going to help all of us learnfrom the success of some of us Thecreative and ideas housed in the RMBrsquosarchives helped many radio reps cre-ate radio advertising converts Manyof these very small local businessesbecome big national chains over timeIf they become big without radio intheir advertising DNA they probablywonrsquot convert to radio after theyrsquoveachieved success
5) Last but not leasthellip if an industryrsquosmarketing association dies doesnrsquot thatsend a signal that the industry itself ison the verge of a funeralEven secondary media such as theatre
advertising is able to maintain an umbrel-la marketing organization the CinemaAdvertising Council
In many ways I personally competewith the RMB when it comes to trainingidea sharing and helping stations to suc-ceed As a competitor and as an industrychampion I mourn the death of RMB
Shame on us
Wayne Ens is a Canadian broadcast salesconsultant He may be reached atwaynewensmediacom or (705) 484-9993
BDSept10qxdBD 19082010 1742 Page 5
6 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Just one
The transitionto digital
TV
Too many people within the broadcastindustry are still vague on the whyswhats whens whos and hows of the
transition to digital TV The lack of knowledgeis to be expected in the general populationbecause the digital transition message hasnrsquotbeen delivered with nearly enough urgencynor frequency That being the case itrsquos not sohard to understand that a whole bunch of folksin the broadcasting craft are also in the dark
BDSept10qxdBD 19082010 1742 Page 6
Reasons for DigitalWorldwide transitionmdashDigital television is not exclusive to North America The
US completed its transition in June of last year and the transition is either wellunderway or completed in Europe Japan and China (and other countries)
Picturesound qualitymdashWhile viewers have been well-served by analogue sinceTVrsquos inception the difference in picture quality is like comparing a black andwhite Kodak Brownie snapshot with todayrsquos high resolution digital photos Dittothe sound Compare the quality of the one speaker on your old TV set to theSurround Sound capabilities available via digital Irsquom reminded of the awe I feltwhen at a local movie theatre I heard Surround Sound for the first timemdashjetstaking off from aircraft carriers in the movie Top Gun
Spectrum coordination with the USmdashSpectrum has to be coordinated with theUS for harmonization Come Sept 1 2011 the Americans will expect Canadianbroadcasters to have vacated UHF channels 52 to 69 An agreement is in placestipulating that some of these channels will be re-purposed for public safety serv-ices eg police fire and ambulance and this applies on both sides of the borderIt cannot be emphasized more strongly Canada has a treaty with the US and itcannot ignore the deadline Canada MUST minimize cross-border interference
Advanced wireless servicesmdashSpectrum that will be freed up through the digi-tal transition has been earmarked for advanced wireless services The demand formobile broadband services is expected to increase dramatically over the next 10years and the spectrum is absolutely necessary if there is to be capacity to meetthe growth
Mandatory MarketsGenerally speaking local Canadian over-the-air television stations that fit
these criteria will be required to make the switch by August 31 2011bull national provincial and territorial capital citiesbull areas with a population over 300000 bull other areas where there is more than one local television station broadcasting
over-the-air signalsIn July 2009 the Canadian Radio-Television and Telecommunications
Commission (CRTC) established mandatory markets adding LloydminsterAlta Thunder Bay Ont and Rouyn-NorandaVal drsquoOr Que in March 2010
Specifically the following areas need to switch to digital TV by August 31 2011bull British Columbia Vancouver and Victoriabull Alberta Calgary Edmonton Lloydminster and Lethbridgebull Saskatchewan Regina and Saskatoonbull Manitoba Winnipegbull Ontario Toronto Barrie Hamilton London Windsor Kitchener Ottawa and
Thunder Baybull Quebec Montreal Quebec City Gatineau Trois-Riviegraveres Sherbrooke Riviegravere-
du-Loup Saguenay and Rouyn-NorandaVal drsquoOrbull New Brunswick Saint John Moncton and Frederictonbull Nova Scotia Halifaxbull Prince Edward Island Charlottetownbull Newfoundland and Labrador St Johnrsquos
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 7
ne year left
s
With that basic premise in mindBroadcast Dialogue has put together aprimer on what you need to know both foryourselves and for your friends when (of if)they come to you for ldquoexpertrdquo information
Wersquoll begin with the reasons behind themove from analogue to digital then moveforward into a whole range of other issuesfacing Canadian television broadcasters
BDSept10qxdBD 19082010 1742 Page 7
bull Yukon Whitehorsebull Northwest Territories Yellowknifebull Nunavut Iqaluit
Within these mandatory markets almost 200 analogue trans-mitters will have to be converted to digital although a numberare already up and running
There are some smaller non-mandatory markets located forthe most part in the far north for which costs associated withthe transition may be a problem While the CRTC is giving sta-tions on channels 2 to 51 in non-mandatory markets some slackmdashallowing them to continue in analoguemdashthe necessity forfreeing up channels 52 to 69 Canada-wide isnrsquot negotiable
At the moment there are 16 transmitters in non-mandatorymarkets but they are on channels 52-69 within the 360 km UScoordination zone If they donrsquot go to digital by August 31 2011they will have to move their analogue signals to one of thelower channels (51 or below)
Those transmitter sites are Canwest CIII-TV-55 Fort ErieCBC Chatham Digby Foymount Spillmacheen Truro CorusCKWS-TV-1 Brighton CTV CFTO-TV-54 Bobcaygeon The MiracleChannel Burmis Radio-Canada Digby Lac-Etchemin Sainte-Famille Sarnia TVO Belleville Chatham Cloyne
Over-the-air viewersJust short of 900000 Canadians rely solely on an antenna
for their TV reception Those in mandatory markets with olderTV sets may have to buy a converter box They retail for about
$75 or less to receive digital signals over-the-air There is noneed to invest in a new TV set because of the switch These box-es are in stock in most electronic stores and other outlets
As many as 44000 households in non-mandatory rural andremote areas could potentially lose access to free local TVSatellite is often the only alternative and providers indicate thata receiver and dish would cost each household roughly $300plus installation But that doesnrsquot include the monthly bills forprogramming Customers would have to pay the going rate forsomething they used to get for free
CRTC Chair Konrad von Finckenstein calls that situationuntenable He suggests there may be a possible solution throughBroadcast Distribution Undertakings (BDUs)mdashthe designationgiven by the CRTC to cable and satellite distributorsmdashprovid-ing those consumers with a package of local and regional TVstations at no charge
von Finckenstein addressing delegates at the Banff TV Festivalearlier this year said the free local package option could ensurethat Canadians continue to have access to the local and region-al television that they now get over-the-air The Commision hesaid is ldquoprepared to grant an exception to our regulations whichrequire that distributors provide a full basic service Howeverdistributors should not be permitted to distribute any other tel-evision services with the free local package or force consumersto purchase any other servicesrdquo
FreeHD Canada approved but not yet operational has devel-oped a free local program package to deliver all conventionalover-the-airs in HD as they are ready to their local markets
8 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
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BDSept10qxdBD 19082010 1742 Page 8
Major tech
Consumer EducationWhile there are now some efforts being made to correct the
situation most consumers donrsquot have a clue about digital tran-sition But as discussed above the majority of Canadians wonrsquotnotice any difference because theyrsquore getting their signals viacable or satellite
In that same speech at Banff the CRTC chairman said thatthe onus to devise a public awareness campaign rests withbroadcasters If they donrsquot he said they risk losing viewers andsubscribers ldquoTo avoid this they will need to design a vigorousawareness campaign to provide information through publicservice announcements and other initiativesrdquo he said
CostThe CRTC released budgetary estimates for the Canadian
marketrsquos digital conversion working under the basic assumptionof a duplication of the existing analogue service contour Threestudies were commissioned and executed by Patrice LemeacuteePEng and Franccedilois O Gauthier P Eng of Spectrum Expert IncPierrefonds QC with the assistance of the following supplierswhich provided budgetary prices for the studies Novanet-MSCSBRF Rohde amp Schwarz LARCAN Telesat and Acura TechnologyGroup
Study 1 (Complete Service Replication) provides the mostrealistic DTV duplication of the analogue service which betteraccounts for the digital cliff effect and the current state of digi-tal reception equipment
Study 2 (Limited Service Replication) reproduces the ana-logue service using the method proposed by Industry Canadaand the FCC This approach may result in a loss of coverage forhouseholds that were able to receive analogue service especial-ly in the fringe area (limits of the coverage) It assumes that broad-casters implement DTV facilities on the channel identified inthe DTV post transition plan
Study 3 (Practical Service Replication) is identical to Study 2but assumes that all stations in markets where the populationis less than 300000 will re-use the same channel as the analoguestation in order to reduce costs This represents mainly VHF sta-tions (TV channels 2 to 13)
The results of these studies are presented in the table belowThe estimates are simply that estimates The quotations were
based on product list prices and on prevailing US dollarexchange rates Supplier discounts at the time of purchase wouldreduce the final equipment cost
Estimates assumed complete rebuilds of transmitters andbroadcast equipment (no retrofits were considered) Howeverwhen a station was using the same DTV channel as the NTSCchannel the antenna and transmission line were considered re-usable
Cost for the provision of test equipment is not included inthe summary table but costs for the engineering brief factorycompliance tests for antennae and for coverage measurementsafter implementation are
Coming out of one of the worst recessions itrsquos no surprisethat broadcast organizations arenrsquot eager to spend the moneyfor digital transition especially in light of few if any businessmodels for the additional technical possibilities
Where do they standCBCRadio-Canada
CBC-Radio Canada will be installing 27 digital transmittersin all of the markets in which it produces original TV program-ming The Corporation says 15 of them will be operational byAugust 2011 with the remaining 12 to be operational on orbefore August 2012
CBC digital transmitters are now operational in TorontoMontreal Ottawa and Vancouver Radio Canada has digitaltransmitters in Toronto Montreal Ottawa and Quebec City ByAugust 2011 digital transmitters will be operational for CBCCalgary and Edmonton and Radio Canada Rimouski Trois-Riviegraveres Sherbrooke Chicoutimi and Moncton
By August 2012 CBC will add Yellowknife Regina WinnipegWindsor Saint JohnFredericton Charlottetown Halifax andSt Johnrsquos while Radio Canada will add Vancouver EdmontonRegina and Winnipeg
CBC-Radio Canada says it will continue to offer analogueservice beyond August 31 2011 in those markets not identifiedas mandatory It has also filed a request to the CRTC to allow atemporary extension of analogue service in those markets notslated for transition until after the August 2011 deadline
After that point says VP and Chief Regulatory Officer StevenGuiton ldquoWhen all is said and done our estimate is that lessthan one percent of Canadians will need to turn to a cable orsatellite provider in order to continue receiving our signalrdquo
The nine transmitters that are located in non-mandatorymarkets but fall under the US coordination zone will vacate thechannels and relocate continuing with analogue transmissions
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 9
TransmittersNumber of
StationsTotal Cost for Study 1
Total Cost for Study 2
Total Cost for Study 3
Serving populations greater than 300000
95 $76986076 $65228574 $65228574
Serving populations lower than300000 with local programming
257 $139174668 $125172525 $48800844
Serving populations lower than300000 without local programming
386 $208762002 $187758788 $73200665
GRAND TOTAL 738 $424922746 $378160088 $187229883
BDSept10qxdBD 19082010 1742 Page 9
CTVglobemedia (CTVgm) CTV (CIVT-TV) Vancouver CFCN-TV Calgary and CTV
(CFTO-TV) Toronto are already digital while for all other sta-tions CTVgmrsquos plans are based on a ldquohard cutoverrdquo which meansthat analogue transmitters are turned off and within a veryshort period digital transmitters become operational This willhappen on or shortly before August 31 2011
There will be no transitional period during which analogueand digital transmitters are operated at the same time except inToronto Vancouver and Calgary CTVgm has budgeted to con-vert all transmitters in mandatory markets for both CTV and Astations However the plans are based on two key assumptions1 The value-for-signal (VFS) regime announced by the
Commission in March and currently the subject of referenceto the Federal Court of Appeal is confirmed and
2 The current application for regulatory relief for A stationsis approved in a timely mannerThere are no plans to convert the rebroadcasting transmit-
ters of the satellite-to-cable educational broadcaster known asACCESS (CIAN-TV Calgary and CJAL-TV Edmonton) at thistime As to CFTO-TV-54 Bobcaygeon which is in the US coor-dination zone it will transition to digital
CanwestCHAN-TV Vancouver CICT-TV Calgary CITV-TV Edmonton
and CIII-TV-41 Toronto are digital With one exception mandat-ed markets are planned to be transitioned to DTV by the August31 2011 deadline The possible exception CKMI-TV-1 Montrealis one in which the analogue equipment is being retrofittedand converted to digital a process which cannot begin until itsanalogue transmission is discontinued The Montreal transi-tion will be completed as soon as possible following analogueshut off
The CRTC listed CIII-TV-7rsquos transmitter as being in BarrieItrsquos actually in Midland about 50 kilometres farther northCanwest says in its application that even if it were to employthe maximum allowable ERP provided in the DTV Channelallotment it would be impossible to cover Barrie with a DTVsignal from the Midland location Canwest also says that approv-ing the power increase for the Toronto transmitter would allowcoverage of the mandatory Barrie market
Given that transmitter CIII-TV-55 serving Fort Erie must shutdown effective August 31 2011 (in the US coordination zone)
Canwest proposes to serve the Fort Erie market using theToronto transmitter with its increased power thus killing twobirds (Barrie and Fort Erie) with one signal
RogersOverall Rogers is ahead in their transition to DTV due to
the late Ted Rogersrsquo and Tony Vinerrsquos vision Of the 18 stationseleven are already digital Citytv (CKVU-TV) Vancouver OMNI(CHNM-TV) Vancouver OMNI (CHNM-TV-1) Victoria Citytv(CKEM-TV) Edmonton Citytv (CKAL-TV) Calgary [awaitingfinal licensing from Industry Canada] Citytv (CITY-TV) TorontoOMNI (CJMT-TV) Toronto OMNI (CFMT-TV) Toronto Citytv(CITY-TV-3) Ottawa OMNI (CFMT-TV-2) Ottawa and OMNI(CJMT-TV-2) Ottawa Three stations are scheduled to transitionto digital before Christmas 2010 Citytv (CITY-TV-2) LondonOMNI (CFMT-TV-1) London OMNI (CJMT-TV-1) London
While four are presently analogue the transition plans callfor meeting the August 31 2011 deadline They are OMNI (CJEO-TV) Edmonton OMNI (CJCO-TV) Calgary Citytv (CKAL-TV-1)Lethbridge and Citytv (CHMI-TV) Winnipeg
Quebecor Quebecorrsquos plans call for the DTV conversion by August 31
2011 of TVA (CFTM-TV) Montreal TVA (CHLT-TV) SherbrookeTVA (CFCM-TV) Quebec and TVA (CHEM-TV) Trois Riviegravereswhile TVA (CJPM-TV) Saguenay is not going to be completeduntil Sept 1 2012 SUN TV (CKXT-TV) Toronto and its retrans-mitters in Hamilton London and Ottawa are already digital
Corus EntertainmentCKWS-TV-1 Brighton is located in the US coordination
zone Corus has plans to have the digital transition completedby August 31 2010
Thunder Bay Electronics LimitedA four-phase plan for CKPR-TV and CHFD-TV Thunder Bay
has been established but completion of OTA digital transmis-sion and microwave systems is undetermined at this time Theplan is based on three key assumptions1 continuing to receive mandatory carriage2 the SMLPF is enshrined in perpetuity3 the new Local Programming Improvement Fund (LPIF) is also
enshrined in perpetuity at 15
10 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
BDSept10qxdBD 19082010 1742 Page 10
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Your ~1 i r ~ t Broadcast Solution
cct 1lRCl-N Move You Anywhere
Looking together to the future of Canadian Broadcasting we are a proud sponsor of CCBE 2010 0 1 O 1 J O (=
Without these funds the Thunder BayElectronics TV stations will not be prof-itable and would be unable to convert todigital as planned
Newcap Inc Newcap says it is on target with meet-
ing the deadline of August 31 2011 buthas a number of issues in front of theCRTC regarding its twin-stick operationCITL-TVCKSA-TV Lloydminster
Zoomer MediaJoytv (CHNU-TV) VancouverJoytv (CHNU-TV-1) VictoriaPlans call for a hard cut-off on
August 31 2011
Crossroads TelevisionCITS-TV HamiltonToronto is running
digital and analogue simultaneously Allother transmitters (CITS-TV-2 LondonCITS-TV-1 Ottawa CKES-TV Edmontonand CKCS-TV Calgary) will be switchedto digital by August 31 2011
CHEK-TVCHEK-TV Victoria says it will be digi-
tal by August 31 2011 and at print dead-line was evaluating its plans for the mostcost-effective approach
The Miracle ChannelAt deadline The Miracle Channel
(CJIL-TV) was evaluating its options andhadnrsquot made a final decision A decisionregarding the CJIL-TV-2 Burmis transmit-ter that falls into the US coordinationzone hadnrsquot been made either
Newfoundland Broadcasting Co LtdPlans call for completion of NTV
(CJON-TV) St Johnrsquos by JulyAugust 2011
TVOTVO is working on plans for the dig-
ital transition of CICA-TV Toronto andits rebroads (CICO-TV-18 London CICO-TV-28 Kitchener CICO-TV-32 WindsorCICO-TV-24 Ottawa and CICO-TV-9Thunder Bay) to be complete by August31 2011 However plans for the manda-tory markets and non-mandatory marketsare subject to funding from the Ontarioprovincial government TVO also awaitsclarification as to the availability of analternate means to deliver local signalsdirectly to over-the-air homes in thosemarkets TVO says it will assume thecontinuation of analogue transmissionon channels 2ndash51 in non-mandatory
markets TVO says it will need to undertake engineering studies to determine the nextsteps with regard to their three transmitters operating between channels 52-69 inBelleville Chatham and Cloyne
Channel ZeroCHCH-TV Hamilton is already digital so the analogue signal just has to be switched
off CHCH-TV-3 Barriersquos transmitter is located in Midland which is an issue that stillneeds to be resolved Plans are underway to have CHCH-TV-2 London Ottawa andMetro 14 Montreal (CJNT-TV) converted by the August 2011 deadline
Teacuteleacute-QueacutebecTeacuteleacute-Queacutebecrsquos digital transition plan calls for completion in seven of its eight
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 11
BDSept10qxdBD 19082010 1742 Page 11
CrossOver 16 M lti Def PRODUCTION COMPACT U bull SWITCHER
A space constrained working environment or a limited operational budget should not lead you to lower your production standards or expectations Similarly a need for rugged mobility or operational longevity should not require a massive capital investment
Crossover production switchers are a budget sensitive solution that offer broadcast-quality live production in a durable space conscious platform
bull 16 source buttons bull 12 external inputs bull 6 Internally generated sources bull 3 keyers bull 22DDVEs bull 4 frame syncs with
Up Down conversion bull Dual animation stores with
dedicated alpha bull Media transitions bull Supem UltraChrornechroma keyer bull Sync generator with
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and much much more
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Now available with
Internal MultViewei Displays any combination of 10 internal or external inputs with two large boxes at the top and two rows of four boxes along the bottom Source names are displayed wit high resolution fonts as well as red and green tal lies
liue Production Technology
markets The exception is CIVS-TV Sherbrooke which is scheduled to be completedby September 7 2011
Teacuteleacute Inter-RivesTeacuteleacute Inter-Rives plans to convert CIMT-TV CFTF-TV CKRT-
TV Riviegravere-du-Loup and CHAU-TV Carleton by August 312010 provided that conditions are met among them main-taining the status quo of current distribution maintain-ing simultaneous substitution being allowed to use aportion of the Local Programming Improvement Fundfor financing
RNC Media IncRNC MEDIArsquos transmission plan is to complete
the conversion of CHOT-TV (TVA) and CFGS-TV (V)Gatineau by August 31 2011 CFEM-TV Abitibi CKRN-TV Rouyn-Noranda and CFVS-TV Val drsquoOr can be transi-tioned provided that RNC Media is allowed to use a portionof the financing of the Local Programming Improvement Fundfor this purpose
RemstarRemstar plans call for digital transition of V (CFJP-TV) Montreal and V (CFAP-TV)
Quebec while plans for V (CFKS-TV) Sherbrooke V (CFKM-TV) Trois Rivieres and V(CFRS-TV) Saguenay are unkown
Canal SavoirCanal Savoirrsquos plan is to complete the transition to digital of CFTU-TV Montreal
by August 31 2011
Bottom LineThe digital transition in the 31 manda-
tory markets and the US coordinationzone represents a significant challengefor Canadian broadcasters as it relates tothe physical work to be accomplished inthe one short year remaining The fear isthat most broadcasters will be doing ahard cut-over shutting analogue off andgoing digital overnight The problem withthat though is that there arenrsquot going tobe enough qualified people to accomplishit all at the same time
Another major challenge is the tran-sitionrsquos expense The cost is exaggeratedby the industry having just come througha huge economic downturn and with thefact of little or no expected return on dig-ital transition capital investments in thenear future
The big winner in the digital conver-sion game is the federal government Itcan auction off spectrum for advancedwireless services
In its July 13 2010 submission inconnection with the consultation paperImproving Canadarsquos Digital Advantageissued by the Government of CanadaAstral Media states ldquoIt would be remark-ably short sighted to re-assign broadcast-ing spectrum in such quantities that theycould not be exploited in the futureTheir greater efficiency may be the onlyway that broadcasting can expand itsoffering to the public as the FM band isnow too congested in major markets topermit new licensing of for examplethird language community and minori-ty radio servicesrdquo
When September 1 2011 rolls aroundand analogue transmitters that residewithin the US coordination zone havenrsquottransitioned to digital theyrsquoll be allowedto continue PROVIDED they arenrsquot usingchannels 52 to 69 If they are in that chan-nel range they MUST either move or godark
Analogue transmitters in mandatorymarkets that havenrsquot completed the tran-sition by the due date will see theirlicences expire August 31 2011 TheCommission says it does not intend torenew authorizations for full-power ana-logue transmitters operating in the man-datory markets or on channels 52 to 69outside the mandatory markets beyondthat date
mdashBD
12 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
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1ye a r
l e f t
COU
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BDSept10qxdBD 19082010 1742 Page 12
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ou ready f r August 2011 The Ultimate ATSC Transmitter Family With the new ruling in Canada for over the air digital transmission Rohde amp Schwarz are pleased to introduce a new family of low power medium power and high power digital 1V transmitters
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 13
Street teams are often the first step in a broadcasterrsquoscareer These positions offer the opportunity to learnabout the radio business on the front line face to
face with the audience They allow new talent to try outtheir skills and benefit from the guidance of more experi-enced station staff
Why is it then that street teams sometimes stumbleover their own feet when it comes to remote broadcasts
I recently visited a home centre where the local rockstation was on location As you might expect there was atable placed just inside the front door with a banner over-head emblazoned with the stationrsquos ID A boombox was cranking out the tunes Two young ladieswere seated behind the table totally immersedin their own conversation The air talent was sit-ting on one of the garden swings the store hadon display his back turned to the front door Itsounded like he was speaking to one of his bud-dies on his cell phone
A steady stream of customers was entering thestore and passing right by the remote location
but there was no attempt by the street team to interact withthem If it wasnrsquot for the station banner nobody would knowwhat was going onhellip at least not unless they happened tohear about it on their car radio
The message the customers received from this teamwas loud and clear ldquoWersquore not interested in meeting youright nowrdquo
With curious looks the people went into the store andlikely wouldnrsquot remember the call letters by the time theypassed the cashier
What disturbs me is that Irsquove seen this all too oftenInstead of embracing the opportunity to meet thecommunity and introduce them to the stationrsquosproduct the street team seems to be doing every-thing it can to ignore the people coming in thedoor Although the team is physically presentmentally theyrsquore on the beach
There was a time when the average passerbywould have been impressed with a remote broad-cast There was a lot of complicated equipmentand an opportunity to see a real live DJ If yoursquore
BY MURRAY JOHNSON
Taking it to the streets
BDSept10qxdBD 19082010 1742 Page 13
ii ~ -- l ~middot - middot -_
i i 11 --- I
~
14 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
picturing hula hoops sock hops and Dick Clark yoursquore on the right track Things havechanged a lot since then
Even in the rsquo70s it was hard to make an impression on the public by just showingup in a vehicle with call letter decals At one station I worked for back then we had amotor home all painted up with the call letters and the AampW logo (they sponsoredthe Sunshine Patrol as we called it) I distinctly remember driving along in a paradeone day with the station audio playing over outdoor speakers when I heard a younglady sarcastically call out from the crowd ldquoOooh Irsquom SO impressed Notrdquo
After thinking about it for a while I understood her reaction The Sunshine Patrolreally didnrsquot have the desired impact until the station hired someone to wear an AampWRoot Bear suit and walk along beside the motorhome clowning with the jocks Insteadof hiding inside the vehicle we were now out with the people and that ended upworking much better (It also gave the fellow who wore the bear suit his start on a suc-cessful radio career)
Today we certainly canrsquot rely on music and technology to make an impact all ontheir own Itrsquos likely that any person walking into a store with earbuds on has moremusic loaded on their iPod than a typical radio station has on its playlist The radiodial canrsquot touch the musical variety available on Internet streams from virtually every-where and most anyone with a computer can set up an online station and be broad-casting to the world without spending a lot of money This stuff just doesnrsquot impressthe general public anymore
Not only that but the idea of radio broadcasting as a one-way medium is totallyoutdated It has been replaced by a new more interactive concept Social media hasmade a huge impact on our society and broadcasters have begun including it in theirday-to-day operations as a feedback path Itrsquos much more effective than the old requestlines which were usually off the hook anyway
Todayrsquos broadcast consumer expects to interact with radio stations which is whywe should no longer consider them to be ldquolistenersrdquo or ldquothe audiencerdquo Instead they
are consumers of our productmdashand de-manding ones at that They want to par-ticipate in a community of their choosingand itrsquos up to us to convince them to joinours
Which gets me back to my originalpointmdashunless the street team is fully en-gaged interacting with those taking thetime to attend the event all efforts arewasted Even if we make things soundexciting on the air the people will doubtour sincerity if they arrive to find out theevent is actually a dud Itrsquos like attendinga party where everyonersquos keeping to them-selvesmdashthe potentialrsquos there but itrsquos justnot happening
To make magic in broadcasting wehave to be prepared Every seasonedbroadcaster knows this and this extendsfrom the studio to the street Promotionmanagers should ensure that street rook-ies are given the benefit of a solid orien-tation covering station branding code ofconduct dress code and most important-lymdashHOW to interact with the public
Team members should be familiarwith the station personalities and whentheyrsquore on the air They should also knowthe names of station management andhow to contact them should the needarise It would be a good idea to have asenior staff member accompany a newteam for the first few events to providesome coaching and make sure they knowhow to set up an effective remote
With a multitude of entertainmentchoices available to the community wehave some stiff competition To be rele-vant we need to be out there and partic-ipating If yoursquove ever been on a cruiseship you may well wonder where the staffgets their endless energy and enthusiasmas they keep the passengers entertainedaround the clock for the duration of thecruise Somethingrsquos always happening andthe staff will be on top of it Thatrsquos whatradio is supposed to be likemdashmagic
The truth is something IS always hap-pening on the street Radio is well placedto be part of the action and to help drawthe audience together Local presence is akey strength that we can weave into thecommunity fabric good entertainmentvalue will keep the people coming backand help us grow the brand Effectivestreet teams maintain contact by beingseen as well as heard making sure theystay on top of the action
Today technology allows us to partic-ipate in ways unimaginable in the sock
BDSept10qxdBD 19082010 1742 Page 14
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 15
hop days We now have mobile deviceapps that fit a remote broadcast facilityinto the palm of your hand
These new apps turn an iPhone orAndroid mobile phone into a self-con-tained production tool Broadcast quali-ty audio can be sent live with mix-minuscue feedIFB back from the station Someproducts even allow you to packagematerial complete with sound bites andtransmit it via FTP to be ingested into theline-up as needed all over 3G or Wi-Fi
Because wersquore no longer tethered to apiece of copper wire wersquore free to be cre-ative and quickly go where the action is
This opens up some new possibilitiesfor street teams to cover an event Thereis no technical reason why a team mem-ber canrsquot roam the venue to get someinteresting comments from customersand edit them on a laptop for inclusionin the next bit Actually therersquos nothingstopping us from doing remote hits fromevery department in the store A littleimagination is all it takes Play it upmdashmake it interesting within the brandguidelines and appropriate for the targetdemographic
Video podcasting offers new possibil-ities as well Short items can be assembledat the venue and uploaded to the stationwebsitemdashlive on location Remember itrsquosabout being seen as well as heard and theright tools are now affordable and readi-ly available
Imagination is what makes radio dif-ferent from CDs and mp3 players
Radio is supposed to be a live artform (no really) It takes skill to connectwith people on an emotional level andgenerate excitement Consider what a dif-ference it would make to portray theremote as a spectacular eventmdashsome-thing that nobody will want to missldquoEveryonersquos having a great time hereYoursquod better get right down here and joinin the funrdquo Then follow through bymaking it so
When people respond we need towelcome them and thank them for com-ing (Walmart figured this one out a longtime ago) If we put together a smallpackage of listener discount coupons oroffer them a chance to win a prize somuch the better We want to make themfeel special for attending our event
This is the time to convince customersto give us a try and to begin buildingbrand loyalty We want them to punchup our station when they get back to the
car When they get home on their computers we want them to ldquofriendrdquo us onFacebook and follow us on Twitterhellip we want them to give us a spot on their mobiledevicehellip we want them to tell their friends to check us out
So therersquos the real value of the street teammdashitrsquos guerrilla marketing for the stationbuilding new listener relationships one community member at a time Itrsquos takingadvantage of new technologies to better connect with the audience and itrsquos vital forour future that we do it very very well
Murray Johnsonrsquos radio career spanned more than three decades both on the air and behindthe scenes most recently designing broadcast facilities for the CBC He may be reached bye-mail at murrayjbellnet
BDSept10qxdBD 19082010 1742 Page 15
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16 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Getting the read you want and need
How do you get the read you wantfrom your voice talent in thelimited time you have to get that
promo on airIt seems the place to start is not with
your station voice or announcer itrsquos withyourself as the writer or producer
Marice Tobias is the head of TobiasEntertainment Group a leading industryconsultant in LA who has over time af-fectionately become known as ldquoThe VoiceWhispererrdquo She coaches voice talent andproducers alike The goal is always thesame to get the best product on the airShe says the best way to do that is to startat the end
ldquoIf yoursquore going to go on a trip youstart with where you are goingrdquo saysTobias ldquoFrom there you draw out yourmap A script is a map You need to know
where do we want to wind up What isthe goal what is the destination Oftenproducers say itrsquos to get people to watchthe show or the channel But thatrsquos yourend game What is the end game for theaudience The producer needs to putthemselves in the position of the audi-ence and basically say what am I goingto get out of watching this show or watch-ing this networkrdquo
While her advice is geared toward di-recting voice talent it can be taken rightback to the writing phase to really makea promo sing Write the promo from theaudiencersquos point of view Why should theywatch What will they get out of it Or inTobiasrsquo words ldquowhatrsquos the destinationrdquo
ldquoThe destination is an experience (Asa viewer) Irsquom going to have an experi-ence and itrsquos going to be an adventurehumorous informative The actual take-away from any experience whether itrsquoswatching a program or anything in lifeis a feeling If you can identify the feelingthen you have the destinationrdquo
Why is that so importantldquoBecause basically a promo is a prom-
ise a promise for the experience and thetakeaway will be the feelingrdquo she says
Tobias says in a promo the promise isthe tease of the experience and the feel-ing the audience will get when they watchthe show The job of the promo is to cre-ate the desire to have the experience andfeeling depicted in the promo
Getting to that place is multi-facetedfrom the visuals graphics music andvoice So when it comes to directing thevoice if the producer has a clear visionof the feelings and emotions of the spotthen itrsquos simply a matter of directing thetalent to put them into the state of mindnecessary to deliver the right feeling ofthe spot
ldquoOnce (the producer) has analyzed thematerial themselves they can jot down acouple of adjectives that point the talentto the part of town that they want the readto liverdquo she says ldquoBut my recommenda-tion is always give (the voice talent) achance to give their own take on whattheyrsquore doing and let them run it three
JOHN McGRATH
times Then you get to see a perspectivethat may give you some ideas for takingthe read in a somewhat different direc-tion than you would have thought Soyou are benefiting from someone comingat the material from a fresh perspectiveIn the case of your signature voice itrsquosfresh eyes but with an understanding ofwhat your manifest or mission statementof the network or the show is You areessentially co-creating with this personrdquo
She advises succinct directionldquoGenerally the number one concern
(for promos) is to get the read into timeIn the interest of time (producers) some-times say we need it quicker or faster Butif you tell a performer to just speed upthen you will get a sped-up read But ina drama the way to achieve speed is toadd intensity or in comedy enthusiasmGiving (the voice performer) somethingto ldquoplayrdquo will give you a more qualitativereadrdquo
Another directing tip she adds is tokeep chatter between takes to a minimumbecause ldquoit takes everyone out of thezonerdquo And when itrsquos all about communi-cating that feeling the zone is whereeveryone in the session needs to be
John McGrath is a voice-over actor andwriter specializing in promos imaging com-mercials and animation He may be reachedby phone by email at infojohnsvoicecom
BDSept10qxdBD 19082010 1742 Page 16
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FM Transmitters Performance middot Compactness middot Reliability
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NOTThinking how to better manage your media integrated business systems
Should you integrate or interface Were you inspired by presenters such as
Ray Kurtzwell who spoke about using information technology to foster
organizational innovation
If you are in the planning stages yoursquoll be reassured to hear that the results are
outstanding But get ready because itrsquos not for the faint of heart with most initiatives
taking more than five years to complete
Sheila Calhoun Vice President of Traffic Services at Canwest Media spoke to
Broadcast Dialogue about re-engineering broadcast business systems As the
business sponsor for Canwestrsquos S4M (Success for Media Integrated Business
System) Sheila led the design and implementation of an integrated back office
system
What is S4MldquoS4M was designed to re-engi-
neer our business systems as it is aseamless content sales and trafficsystem that enables Canwest tocreate business opportunities andachieve client service excellencerdquo
What was the reason for embarkingon such a large undertaking
ldquoWe saw our business worldchangingmdashbroadcasters were get-ting bigger and there were fewerstandalone stations Operations werebecoming more complex new com-petitors had arrived in the form ofSpecialty and Internet and thebusiness of broadcasting itself wasrapidly evolving We had 30-secondspots and now more often bill-boards 10- 15- and 60-second spotsalong with closed captioningCanwest needed to administer pro-gram changes faster to be evenmore reactive to client needs
ldquoAnalyzing information tookweeks as we attempted to mergedata from multiple systems to deliv-er results to clients and producecritical internal documentation Wedecided to move to a large integrat-ed state-of-the-art system to improve
our best practices provide superiorcustomer service and introduce newbusiness analyticsrdquo
How did it affect workflowldquoPreviously and although we
worked side-by-side workwould be performedin one area thenh a n d e d
for the faint of heart
BY CELESE FLETCHER
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 17
BDSept10qxdBD 19082010 1758 Page 17
off reworked in another area with new elements added then handed offreworked and so on When you take four to five systems across multipleusers and change to one integrated system you in essence change the entireprocessmdashthe interaction workflow and procedures all change
ldquoToday any work performed has an immediate effect in multiple areas ofbusiness It requires people to communicate continuously Workflow anddeliverables improve as you gain efficiencies and greater understanding of howsystems work
ldquoChallenging transitions for any organization people intellectually appreciatethe technology but donrsquot realize the full impact until working within the new processand experiencing the benefits What was once an effortless process during implemen-tation becomes a learning experience They must consider the actions they take with-in their specific job function and ensure that any effect on other areas of business isconsideredrdquo
What were the biggest challengesldquoImplementing system changes takes many years At the same time business keeps
evolving which requires constant adjustment to the environment Elements arise thatyou didnrsquot even dream of when you started the business keeps shifting and adapta-tion must be accommodatedrdquo
How did you manage through constant adaptationldquoThe single most important factor is to have a committed senior management
team willing to stay the courseldquoCommunication was critical in all areasmdashnever making assumptions that people
knew or fully understood the implementation In frequent face-to-face meetings andwritten documentation we explained each step in the transition To over-communi-cate is a key lesson for anyone undertaking a large integrated project as not everyonesees the big picture
ldquoItrsquos not a quick win and certainly not a big personal win for individuals Youneed to have a group of people able to keep the vision and stay the course There isno painless way to go through a big change like this It takes huge commitment frommanagement and is not for the faint of heartrdquo
What did you do to respond to business changes
ldquoWe strategically re-assessed and re-evaluated our approaches throughoutthe process A task force of various busi-ness leaders across the company collec-tively discussed our progress assessedrisks and educated one another on busi-ness impact We gave people the oppor-tunity to be heard and understood
ldquoEssentially we constantly re-engaged people and kept moving for-ward because there was always anothercommitment to meet and another dead-line to achieve and measure
ldquoWe extracted key stakeholders fromsales research programming and ITright out of the day-to-day business towork closely with the vendor and thecore implementation team to make surewe were building the best system possi-ble We contracted expertise outside ofthe business in certain areas like projectmanagement change management andsoftware testing
ldquoCanwest formed a strong workingrelationship with the vendor who wasvery flexible and worked with us throughany setback encountered
ldquoKey stakeholders were repatriatedback into the business as the system wentlive This allowed us to pay attention tosmall details and always think of the busi-ness and people using the systemrdquo
What was the greatest learningldquoTeamwork In all my years I never ful-
ly appreciated or understood the mean-ing of team until this project Even whenwe disagreed we always talked throughthe challenge and ALWAYS moved for-ward together
ldquoThe beautiful thing about a team isgoing forward together and achievingcollaborative solutions for our businessand our clientsrdquo
Celese Fletcher is Principal of The FletcherConsultancy in Toronto She may be con-tacted at celesefletcherrogerscom
18 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
visit us at wwwlinsyscaLinear Systems Canada LtdUnit 1 1717 Dublin Ave Winnipeg MB Canada R3H 0H2Tel 204 - 632-4300 bull Fax 204 - 697-2417
HD-SDI HDMI conversionThe HD Spigot SH for HD-SDI to
HDMI or the HD Spigot HS for
HDMI to HD-SDI
bull Supports SPDIF audio
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Celese
Fletch
er
BDSept10qxdBD 19082010 1742 Page 18
EJVE0 Broadcast Division
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 19
From reports of dwindling viewer-ship and ad avoidance to increasedcompetition from the Internet
much has been written about televisionrsquosapparent demise However two recentsurveys speak to televisionrsquos ongoingstrengths as an advertising mediumeven among younger demographics whoare often purported to be disappearing
When personal video recorders (PVRs)were first introduced many said that thistechnology would lead to television adavoidance (and ultimately ineffective-ness) among the majority of CanadiansYears later only 20 of households inCanada own a PVR Furthermore televi-sion continues to be upheld as the mostinfluential persuasive effective andpowerful advertising medium outper-forming radio Internet print and out-of-home according to Television Bureauof Canadarsquos (TVB) Attitudes Survey con-ducted by BBM Analytics in May 2010
According to this telephone surveywhich polled 1001 people 596 ofadults 18+ said that television advertis-ing was the most influential well aheadof newspapers (131) Internet (119)radio (57) magazines (38) and out-of-home (08) Television was alsofound to be the most persuasive form ofadvertising (598) outdistancing news-paper (131) Internet (74) radio(70) magazines (55) and out-of-home (18)
With regards to efficacy television wasreported to be the most effective adver-tising medium (562) followed at adistance by newspaper (135) Internet(13) radio (74) magazines (32)and out-of-home (21) Similar respons-es were recorded for advertising powerand authority
And while it is often reported thatpeople arenrsquot watching TV anymore the
survey revealed that among adults 18+television had the highest reach of allmedia (857) and people spent themost time with it 239 hours per capitaweekly compared to 183 hours for radio159 hours for Internet 25 hours fornewspaper and 08 hours for magazine
Television was also cited by respon-dents as their ldquomain sourcerdquo for newslocal weather traffic and sports
The results of this survey corroborateTVBrsquos new Ad Receptivity Survey con-ducted by BBM Analytics in June 2010which found that people are most recep-tive and attentive to television advertis-ing and they notice it more This is eventrue for the 18-34 demographicmdashoftencited as elusive television viewers
According to the telephone survey469 of adults 18-34 said they are mostreceptive to advertising messages on tele-vision well ahead of out-of-home (14)Internet (104) radio (82) newspa-per (82) and magazine (49)
For adults 18-49 television (450)was also cited as the medium that theywere the most receptive to for advertisingmessages Radio and out-of-home round-ed out the top three far behind with127 and 112 respectively
The survey further found that adults18-34 paid the most attention to adver-tising on television (469) outperform-ing out-of-home (175) newspaper(91) Internet (85) radio (75)
and magazine (51) Adults 18-49 alsosaid that they paid the most attentionto advertising messages on television(435) well ahead of out-of-home(134) and newspaper (116)
In terms of where people are mostlikely to notice ads 45 of adults 18-34cited television much higher than Inter-net (292) radio (91) newspaper(64) out-of-home (38) and maga-zine (32) For adults 18-49 televisionranked highest with 52 followed byInternet well behind with 225 andradio with 116
Survey participants also named TVcommercials as their favourite form ofadvertising
So despite the emergence of new tech-nology and competing media optionstelevision remains the most effective ad-vertising medium across all demograph-ics Television not only has the ability toinfluence and persuade but Canadiansare also more attentive and receptive tothis medium
And with its ability to deliver highreach and usage marketers should con-sider television as the best foundationupon which to build their communica-tion and business growth plans
Theresa Treutler is President amp CEO of theTelevision Bureau of Canada in Toronto Shemay be reached at (416) 413-3886 or atttreutlertvbca
TV is still the one
THERESA TREUTLER
BDSept10qxdBD 19082010 1743 Page 19
Choose the most capable team for your Conversion to DTV Low amp High Power I VHF amp UHF
Jl0101
lxcera Your Expert Partners for Effective RF Transmission Solut ions
Toll free 1 800 363-0800 middot Montrea l middot Canada middot wwwincospeccom
The Western Association of Broadcasters Board of Directors Neil Shewchuk CIXM-FMWhitecourt Tom Newton CKCK-FMCJME Regina Michael Olstrom Harvard BroadcastingRegina Mitch Bozak Global Regina Paula Davies Citytv Calgary Richard Kroeker Golden
West Broadcasting Steinbach Vic Dubois CJWWCJMK-FMCKBL-FM Saskatoon WadeMoffat CTV Saskatchewan and Doug Gunn The TDL Group Corp Calgary
Eacuteric Paulhus Joe Aguiar Eacutemilie Godbout CRTC Gatineauand Candice Molnar CRTC Winnipeg
Bev Brooke and Glenn Ruskin Rawlco Radio Saskatoon
Wayne Rorker and Torri MuzkaGlobal Saskatoon
Bill Hanson CTV Winnipeg and MichaelOlstrom Harvard Broadcasting Regina
Sandi Leonard and Tom PeacockAstral Radio Calgary
20 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Bill Hanson CTV Winnipeg andAl Thorgeirson Edmonton
BDSept10qxdBD 19082010 1743 Page 20
Images from theWestern Association
of BroadcastersConvention
Lloyd Lewis CTV Edmonton
Sophy Schiller Melina Nathanail Rena Nathanail of Nathanail CaptioningCalgary and Cathy Hanson Red River College Winnipeg
Pam Leyland Rawlco Radio Saskatoon
Stephen Sienko Target Broadcast Sales Torontoand Lyle Walsh GX Radio Yorkton
Joe Uyede Novanet Communications Ajax Bill Hanson CTVWinnipeg and Joanne Uyede Novanet Communications
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 21
Mitch Bozak Global Regina Bill Hanson CTV Winnipeg and Wade Moffat CTV Saskatchewan
Tami Moffatt CTV Saskatoon and Shawna KroekerGolden West Broadcasting Steinbach
BDSept10qxdBD 19082010 1743 Page 21
22 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Important boost for campus radio
One of the highlights in the CRTCrsquosnew policy for campus and com-munity radiomdash$775000 for this
segment of the radio businessmdashmust havebeen like a Christmas gift in the middleof summer
Almost a decade after the last reviewthis policy accepted the argument thatthe poor sisters of the industry shouldget a little slice of talent developmentmoney courtesy of private radio
Often lost in the debate is the rolethat these stations play in advancingbroadcasting in Canada Perhaps the twomost important aspects are that they area training ground for workers for the bigguysmdashprivate and public radiomdashand theyprovide an important platform for alter-nate and new musichellip writ large
When campus radio began it was
generally very low powermdashso low that youcould only hear it on the designated cam-pus and sometimes only over speakersset up around the campus Hardly radioand not really broadcasting Campus sta-tions had a bit of educational content butthey were really alternate and had plentyof spoken word
That distinctiveness has remained thecore of campus radio today and will beso in the new policy with a 15 mini-mum requirement of spoken word andspecialty music and a maximum of 15of the famed ldquosub-category 21rdquo aka poprock and dancemdashthe stuff that you hearon most commercial stations
There isnrsquot a lot of community radioin English-speaking Canada but there isa lot in Quebec where the provincialgovernment for years has been pumpingsmall amounts of money to these stationsoften based in small towns and rural areasof the province
Many campus radio stations are tiedto educational programs in broadcastingand journalism whereby students haveto put in a certain amount of time as partof their course work They get real hands-on experience and are ripe for hiring oncethey graduate Along with them are anendless stream of volunteers who neverreally want to work in radio full-time butlove the opportunity to broadcast tosome kind of niche audience sometimesfor years on end These folks also get afollowing and everyonersquos happy
When it comes to airing alternatemusic itrsquos not just an esoteric thing ofproviding airtime to the weirdoes A lotof what begins as alternate becomes main-streammdashits newer sounds different kindsof music or just decent stuff which thebig guys donrsquot pick up because it is un-known in the market Campus radio actsas a safety net to get us the listeners allkinds of music complementing the com-mercial stations who are driven largely bythe chartsmdashalthough many of them dopay some attention to emerging artists
In short campus radio does vital serv-ice to the development of Cancon andin so doing does take a little pressure off
ANDREW CARDOZO
the commercial guys It has also general-ly done well in portraying and giving air-time to the cultural and racial diversityof Canadiansmdashon campuses and in thewider community
That the CRTC has developed a newmechanism to help non-profit radio isgood for honouring its obligation tohelp the public good Itrsquos called theCommunity Radio Fund of Canada theCRFC something like the CRTC
The next one the Commission woulddo well to look at favourably is nativeradio There are native radio stations innumerous tiny communities in the northand the Native Broadcasting AssistanceProgram located in the Department ofCanadian Heritage has been reducing andnot keeping up with demand In the southis Aboriginal Voices Radio Network(AVRN) with its flagship in Toronto andlicensed in several large cities
Both need help and the CRFC pro-vides a good model for the Commissionto help these stations the way it was ableto assist APTN through subscriber fees
The CRFC is a good mechanism whichshould be used in other settings for oth-er sectors of Canadian broadcasting Thereis a small drop in funds for FACTORMusicAction in the range of three per centThe Commission nevertheless did wellby using the powers under Section 3 ofthe Broadcasting Act to ensure the viabil-ity of the diversity of the system overall
Andrew Cardozo a CRTC Commissionerfrom 1997 through 2003 chairs the NewCanada Institute He may be reached atandrewcardozosympaticoca
Rohde amp Schwarz Canada Inc750 Palladium Drive Suite 102Ottawa ON K2V 1C7Phone (613) 592-8000 bull Fax (613) 592-8009Toll Free (877) 438-2880
wwwrohde-schwarzcom
BDSept10qxdBD 19082010 1743 Page 22
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(J83B A amp C) T-DMB CMMB bull NEW FM Measurement features
bull Portable with ACDC power supply - excellent for field use
bull 3GHz spectrum ana lyzer bull Power meter with poser sensors
from DC to 40 GHz
Another first for CKUA radio
BY BARBARA JONES
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 23
Over 80 years ago in 1927 publicradio station CKUA was launched inAlberta as the first educational broad-
caster in Canada In 1995 the stationrsquos web-site went live and shortly afterward CKUAmarked another milestone by becomingthe first Canadian radio station to stream itssignal
ldquoThe Internet was in its infancy relativelyspeaking back thenrdquo notes current GeneralManager Ken Regan
When first launched wwwckuacom wasfocused on accredited online teaching It wasclosely associated with Athabasca Universityand IT talent from the school was involved inthe sitersquos creation
Like many listeners Dan Webb was pas-sionate about CKUA and believed it needed astrong web presence The Athabasca University
Thank you for your letterand for dedicating a poemto me this morning on The
Road Home I am originallyfrom Calgary but have
been living in Buenos Airesfor almost two yearsmdash
where I listen regularlyhellip Iwas traveling through
Patagonia hellip and of coursethere is Internet globally andI was able to listen to CKUA
MarayamdashBuenos Aires Argentina
I just recently retired toThailand no more
Alberta wintersmdashsmile but it is wonderful to listento the best radio station online and remind me of the
beautiful long summernights in Alberta
BobmdashKarat Thailand
BDSept10qxdBD 19082010 1743 Page 23
employee volunteered his time and provided the technical expertise to keep the sta-tion on the leading edge nationally
That degree of passion reflects from the stationrsquos on-air talent to its listeners andback again CKUAorg extends the Edmonton stationrsquos reach to additional loyal listen-ers far beyond Albertarsquos broadcasting borders The site averagesbetween 120000 and 150000 unique visitors each month
The last time the on-air station was measured by BBM itachieved a weekly cume of approximately 170000 withmost of that audience found in Alberta
CKUA has uncovered an international audience for itsldquomusic expertrdquo format an audience ready to donate funds tosupport the stationrsquos mandate
Celticmdashjazzmdashpoetrymdashfusionmdashobscure instrumentalhellip the CKUA staff is knownglobally for presenting well-informed programming about all types of music beyondthe confines of mainstream radio
Over two-thirds of the stationrsquos annual budget about $3 million is raised throughvoluntary listener donations The station runs two on-air fund raising campaigns eachyear each lasting 10 days Listeners can donate online 247 a convenient and success-ful website function Online contributions represent about 50 of total voluntary lis-tener donations each year
Regan notes that much of what CKUA is doing online is not unique but reflectiveof the way the world and audiences are changing ldquoEven though we work in a so-calledradio station it is not about radio or television anymorerdquo he said ldquoWe have to stopthinking of ourselves as radio broadcasters We are content producers and distributors
ldquoThe internet has changed the rules of the game Now we have to genuinely thinkabout graphical interfaces and design and video and audiohellip all of these other ele-ments the public just expectsrdquo
Strategically keeping on top of listen-er expectations the station plans to over-haul the design and technical structureof CKUAorg before year end
ldquoIf all we do is continue to streamaudio and not think or do somethingabout the other elements people arejust not going to botherrdquo Reganadds ldquoWe want to try our best tokeep pace with public expectationsrdquo
The stationrsquos passionate listenersask regularly about the music they hearbroadcast or streamed online Today theycan review online playlists but areunable to purchase the music throughthe site To address this demand CKUAis setting up an affiliate agreement withan online music company
ldquoThe principle is to allow users to thegreatest extent possible to be able to usethe CKUA website as a portal by whichthey can access great musicrdquo Regan said
The revamped site will likely includea robust content archive and videos ofmusician interviews from each of CKUArsquosprogramming genres
The station would like to do morepodcasting of its music programming (itcurrently podcasts news and informationshows) but copyright legislation and reg-ulations make that type of service difficult
Taking a page from Webby-award win-ning NPRorg the future CKUAorg mayfeature original online programming web-only articles expanded stories video slideshows artist micro-sites and social net-working tools
It all costs money and requires expert-ise much of which Regan admits thestation doesnrsquot have in-house Howeverhersquos quick to point out that the stationenjoys the luxury of a unique global lis-tenership thatrsquos supportive passionate andpoised to help them achieve CKUArsquos on-line product and programming objectives
ldquoAs long as we articulate to our audi-ence we need to do this and here is whatit will mean to you they will pull out theircredit cardsrdquo he predicts
Hello ThailandArgentina
Barbara Jones isPrincipal of Sailor JonesMedia Inc of OwenSound ON She may bereached by e-mail atbjonessailorjonescom
24 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
BDSept10qxdBD 19082010 1743 Page 24
fHl ~ FILM
[2j RECORDING
~ NEW MEDIAS
~ POSTPRODUCTION
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ck)a rodionetwork
DOLBY BROADCAST
IIIDOLBV
dolet Digital KHia sustems
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~ ~l~iiii~~~di ~ middot middot 1
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MONTREAL TORONTO T 514-332-6868 T 416-947-9112
The Art of Listening Makes for Solutions
sonotechniqueca
VANCOUVER T 604-298-2200
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 25
Stan Klees The Original Canadian Music Man (Part 2)
When we last left Stan Klees hersquodbeen in Toronto radio for sever-al years but when his father be-
came ill he gave up his radio career andgot a job at the post office to help paymedical expenses But fate soon steppedin
Stan fell in love with a dancer in theBroadway touring company of Kiss MeKate and because of her ended up spend-ing a lot of time in New York The fre-quency of his trips led to a reservations jobat TCA (later Air Canada) which came inhandy a few years later when CBC TV pro-ducer Stan Jacobson was flying BobbyDarin into Toronto for an appearance onCross Canada Hit Parade
ldquoBy this timerdquo Klees remembered ldquoIwas working for ATCO Records and I wasat CBC waiting for Bobby Darin to fly inIt was my job to look after him once hegot there Stan (Jacobson) came over tome and said lsquoNew Yorkrsquos fogged inDarinrsquos not comingrsquo I said lsquoGive me aminutersquo I made a phone call to Air Canadaand got my old manager I told him theproblem and he said hersquod call me backwhich he did Hersquod got Darin on the nextAmerican Airlines flight into Toronto Iwent to the airport to pick him up gothim to CBC and we became good friendsIn fact he stayed in the guest room at myhouse that night because he couldnrsquot getback to New York We traveled a lot to-gether over the years had a lot of funand I always say that I owe my career to
Bobby Darin because of all the peoplehe put me in contact withrdquo
Klees and Darin remained friends un-til Darinrsquos death in 1973
Another friendship that turned into asuccessful long-time working relationshipwas with Walt Grealis
In 1964 Grealis a former Torontopolice officer and Klees launched RPMWeekly and ran it for the duration of itsexistencehellip with a little help from Stanrsquosmother Klees smiles as he remembersldquoMy mother was the patron saint of RPMWhenever we didnrsquot have enough moneyto pay the post office or the printer shersquodloan us whatever we neededrdquo
Stan and Walt also co-founded theJUNO Awards which began as the RPMAwards
ldquoAt firstrdquo Klees recalls ldquowe thoughtwersquod just do a poll so we put a ballot inRPM people filled it out and mailed orfaxed it back As I recall we got about 150responses but the winners didnrsquot receiveanything
ldquoSomebody came into the office oneday and said lsquoItrsquod be nice if you sent thewinners a scroll or something that theycould hang on the wallrsquo so I designedone and we sent them out The followingyear we decided to throw a party andinvited 75 peoplemdashand 150 showed upWithin 20 minutes there were no sand-wiches left and the bar was finished Waltread off the winnersrsquo names they cameup to pick up their awards and it wasoverrdquo
At the next yearrsquos ceremony Stanrsquosmother came to the rescue once againand made enough sandwiches to lastthrough the eveningrsquos festivities
The RPM Awards eventually becamethe JUNO Awards and a few years laterthe Canadian Academy of Recording Artsamp Sciences an organization set up specif-ically to handle the Awards took over con-trol Stan and Walt stopped going to theJUNOs in 1996 as they were both disap-pointed at how they were treated
Stan Klees was a very early supporterof Canadian talent Long before the CRTCbrought in the CanCon regulations which
DOUG THOMPSON
Stan fought long and hard for he wascreating Canadian hit records with artistslike Shirley Matthews and Little Caesar andthe Consuls on labels such as Tamaracand Red Leaf Stanrsquos design of the MAPLlogo is still in use today
At the 2001 SOCAN dinner whereKlees was given a Special AchievementAward the audience of Canadian musi-cians songwriters and publishers gavehim a seven-minute standing ovation
Although Walt Grealis who died ofcancer in 2004 received the Order ofCanada in 1994 for his contributions tothe Canadian music industry Stan Kleeshas not yet been so honoured
Itrsquos time we change that
Doug Thompson can be reached by e-mailat dougtrogerscom
BDSept10qxdBD 19082010 1743 Page 25
Introd ucing
Connect your music scheduler directly to your PPM~ listeners
I CE + REACT I
dleercsworkscom 1877774107bull
wwwmediamonitorscom wwwgselectorcom
~2002-2010-Honlcon All ll91u- Allshylheproporyol___
26 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Ants donrsquot sleep
Do you believe that ants donrsquotsleep Do you believe that agiraffe can go without water
longer than a camel Whether or not youbelieve these statements depends on whosays them
Apparently if a person with a foreignaccent told you these things you would-nrsquot believe them
Why According to research at theUniversity of Chicago a foreign accentreduces credibility in ways that the speak-er and the listener donrsquot consciouslyrealize Because an accent makes a per-son harder to understand listeners areless likely to treat what they say as truth-ful The credibility decreases even moreas the accent thickens
ScienceDaily summarized the study asa way ldquoto test the impact of accent on cred-ibility American participants were askedto judge the truthfulness of trivia state-ments by native or non-native speakersof the English languagerdquo and providedtop line findings from the research
Boaz Keysar is a Professor of Psychol-ogy at the University of Chicago and anexpert on communication Keysar saysldquoThe results have important implicationsfor how people perceive non-native speak-ers of a language particularly as mobili-ty increases in the modern world leadingmillions of people to be non-native speak-ers of the language they use daily Theaccent makes it harder for people to
understand what the non-native speakeris saying They misattribute the difficultyof understanding the speech to the truth-fulness of the statementsrdquo
This is perhaps the most relevant out-come of the study for commercial writersand producers If people cannot be clear-ly understood they cannot be believed Wedonrsquot disbelieve consciouslymdashthe accenttricks us into thinking we donrsquot believe itsimply because we donrsquot understand itNow what
There are many great commercials withso-called foreign accents in them Cleverwriting and a unique sound makes thesecommercials really pop Such commercialshave been running for yearsmdashwe can onlyassume they work or the creative wouldhave changed ages ago
The unmistakable voice of HughHeron of Heathwood Homes is just thatmdashunmistakable His voice oozes credibil-ity due in large part to the fact that healways speaks with sincerity While theoccasional word or phrase in his thickScottish accent may be difficult to wrapyour ear around the overall tone of hisvoice makes Hughrsquos commercials standout He told me recently that people hemeets on the street treat him like a friendbecause they feel like theyrsquove met himbefore His voice is unique and memo-rable Thatrsquos why his commercials work
One of my favourite commercialsmakes fun of the stereotypical human
MAUREEN BULLEY
response to people who donrsquot speak yourlanguage ldquoGood Morning is this theinformation deskrdquohellip the opening linein this classic spot for SAS Airlines fea-tures an American speaking to a Europeanhe believes doesnrsquot understand him Sothe American speaks English but does soextremely loudly and extremely slowly Asit happens he is speaking to a British manwho speaks English very well thank youvery much Ironically the American isoverseas and the tables are turnedmdashnowhe is the man with the supposed accent
So is there a place for foreign accentsin radio advertising
Irsquom not entirely sure but what I doknow is that participants in the RadioPower Tools research gave low scores tocommercials that contained a foreign ac-cent if it was ldquoa voice that drips with anon-mainstream accent spoken only bya small group within the population andused for no apparent reasonrdquo
Clearly the operative here is ldquono ap-parent reasonrdquo So if it makes sense toinclude a voice with an accent do so withpurpose I would also suggest using a voicewith a genuine accent instead of tryingto replicate one Yoursquoll be disappointedwith the finished sound of the piece andyour client will be disappointed with theresults of their advertising unless yourvoice talent can truly nail that accent theydonrsquot naturally possess
So do ants sleep or not Accordingto BBC Earth on average a single workerant in Britain takes 250 naps a day buttheyrsquore only a minute long The Queenfalls asleep at far more regular intervalsthan her royal subjects Guess they canrsquotunderstand a word she says
Maureen Bulley is president of THE RADIOSTORE She may be reached at 1-888-DORADIO or at doradiototalnet
BDSept10qxdBD 19082010 1743 Page 26
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Congratulations Facebook you rockAccording to Hitwise Facebook has become the most
visited website in the United States Its market share ofvisits was up 185 over the same time last year Just tocompare Google was up around nine percent
I was going to Google what that meant but it justseemed cruel
I believe it means that we are spending more timepoking people we wouldnrsquot waste the time of day to chatwith than we are looking up important stuff like sportsstats or interesting uses for peanut butter (which incidentally include lubricant pet pill disguiser andpaper label remover Really I Googled it)
Wersquove all Googled ourselves from time to time manyof us using a computer
But facebook it Facebook is taking over the worldAs you read this I am on Facebook Go aheadhellip go
friend mehellip Irsquoll be there Itrsquos where I live nowFacebook tempts us with the egotistical promise that
someone somewhere on the planet really really wantsto know every single errant thought that crosses our
minds AND they want to see photos AND they want toknow what we think about their thoughts AND photos
Capitalized conjunctions aside Facebook is theperfect place to cut and paste the creative work of othersinto our electronic personas instead of actually doingsomething creative or original ourselves thus savingtime that we can then use to do more poking and lesstalking How am I today Just check out the stolen lyricfrom someone elsersquos song I have posted as my ldquostatusupdaterdquo Apparently today I am a little Olivia NewtonJohn (pre-Grease)
Itrsquos a diseaseI must comment on your new cat photo or I will dieOops hang on a sechellip gotta return a poke Back
now LMAO Freakinrsquo funny catsLike you I joined initially to see what all the fuss
was about In its original days Facebookers were lessconcerned about security so you could scan astrangerrsquos profile check out their friends and eventheir friendsrsquo friends It was a voyeuristic orgy of peek-age Not that any of us did that sort of thing of course
Once the lurking was curtailed the search was on forco-workers and family members as we embarked on awildly competitive jag to snag as many friends as possible
In those early days getting a Friends request was agiddying high
Ooooohhellip someone wants to be my friend INSTANTADD
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 27
Poke-poke
BY MARK LA POINTE
status update
BDSept10qxdBD 19082010 1743 Page 27
Now of course we are more discerning of the company wekeep Do I know them Will they clutter my page with applica-tion drivel and invites to lame events Or worse will they notbe interested in my brilliant application newsfeed and my ldquoohso importantrdquo event
After the friends came the gameshellip sorry ldquoapplicationsrdquo Nowwhen Irsquom too tired to poke I can find out what kind of dog Iam or what country song tells my storyhellip or God help me playFarmville (along with over 83 million other monthly users)
(By the way my answers are dachshund and Goodbye EarlAlso I have never been too tired to poke I know it happens tomen my age but knock on wood I still can)
And letrsquos not forget the frustration of the endless programupdates I just figure out where everything is so I can steer theUSS Facebook without having to rely on Mr Sulu whenBAMhellip my life is chaos again and instead of checking my noti-fications I am driving straight into the sun while Yeoman Randlooks intensely into the soft focus camera In its present incar-nation I still canrsquot find the damn ldquoSign outrdquo tab
It has only taken a few years for a simple social networkingtool to become the worldrsquos biggest scrapbook Our need toshare has even pushed into the formerly sacred Have you seenthe video of the couple that interrupted their ldquoI dosrdquo to updatetheir Facebook status from ldquosinglerdquo to ldquomarried I think I actu-ally threw up a little that time
Remember first second and third base (No not baseball)It has been re-faced
Now therersquos ldquoFace-baserdquo that magical part of love when youchange your status from ldquoSinglerdquo to ldquoIn a relationshiprdquo I assumeit happens after yoursquove rounded the bases a few times
Itrsquos sooooo cute In the same way itrsquos cute when your neigh-boursrsquo kids spray-paint ldquoBUTT FACErdquo on your garage door
FB is a giant black hole of time and effort sucking in every-thing around it without mercy while only giving back invita-tions to play Mafia Wars
Fan Pages are big business now as entertainers and retailersand people with causes can use FB to continue to shamelesslyhump their agendas and doo-dads
Sadly I am now turning into the Facebook equivalent of acranky old man I hate it when my friends donrsquot use actual pho-tos of themselves as their profile pics Since I never actually seethem face-to-face anymore without those photos I have no ideawhat they look like During the Winter Olympics I assumed allmy friends had become hockey sweaters or red leafs
Also I am protective of my Wall Lame status updates nowequal instant ldquoHiderdquo for you ldquoI love my dogrdquo while accurateis your one-way ticket to GONE-ville I may even un-friend youfor that juicy contribution
I would moan on a little longer but in the time it has takenme to write this I have missed 16 crucial status updates (Trevorand Aaron are now friends) three pokes (which still make megiggle like a nine-year-old who thinks ldquopianistrdquo is dirty) and twopage suggestions (Join if you think RUSH deserves inductioninto the R and R hall of famehellip which I do) So I am hittingthe ldquosign outrdquo tab (which I just found thank you very much)
Mark La Pointe is a freelance writer and voice actor forwwwKillervoiceoversca or at least he would be if he would stopfooling around on Facebook He may be reached by e-mail atmarkannounceryahooca
BDSept10qxdBD 19082010 1743 Page 28
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 29
Gord James comes home
When I was 14 my buddies allwanted to be famous sportsheroes or rock stars I wanted
to be Gord JamesMy obsession with radio came to me
like most of us at an early agemdasheight tobe exact By the time I was 10 and livingin Southern Ontario I knew exactly whichjocks sounded great and by 14 there wasno one better to my ears than Gord James
Gord James is one of the few yeomanof an era in Top 40 and rock radio thatmany view as the halcyon days of radiorsquossound Hersquos still doing itmdashand doing itevery bit as well as he ever has
The latest incarnation of the GordJames Experience is at Hamiltonrsquos newVinyl 953 a place that feels right to himbecause the geography that surrounds thebroadcast studios is literally home
Gord went to high school at Saltfleetin Stoney Creek (now part of Hamilton)and did the WKRP town-to-town up-and-down the dial thing in his first few yearsincluding stops in Cambridge LondonCornwall and Kitchener before landingat CKOC Hamiltonrsquos home of the BIG500 Countdown in the early rsquo70s
In 1974 the now legendary J RobertWood interviewed Gord for an openingat CHUM-FM free form at the time Butit was the ldquocoolrdquo station 1050 CHUMwhere Gord wanted to be
ldquoThank you for coming in and good-byerdquo was the response he remembers
ldquoI realized how much I had to pull upmy boot straps to hang with those guysrdquohe recollects James was talking about thebig voices such as John Majhor TerrySteele Jim Van Horne Mike HollandRoger Ashby and Bob Magee (Magee nowholds down the morning drive slot atVinyl 953 helping give that station a def-inite CHUM flavour that works perfectly)
But it wasnrsquot long before James land-ed a gig at CHUM-AM doing all-nightsand filling in on day shifts now andthen By 1978 CHUM-FM was being pro-grammed by a young upstart named RossDavies and he wanted Gord to comeover to the FM side of the building Thateventually happened too with weekendsafternoons and in 1983 as morning hostalong with Rick Hodge
ldquoThere are so manymemoriesrdquo said James
ldquoOne really stands outI was filling in for RogerAshby As we were doingour birthday feature onair it was mentioned thatit was my birthday andall of sudden a lot ofpeople gathered by thedoor and started singingHappy Birthday I heardtwo younger singingvoices through my head-set and realized that TomJokic our producer had patched in twoof my three children Rachel and Kevinfrom a cell phone and they were singingtheir hearts out out of tempo and out oftune with the rest of the group and Ithought that sounded even better becauseof itrdquo
The sound is what matters to GordJames And he says the fun has not goneout of it And sitting chatting with him is
JAMIE WEST
like pulling into a filling station for pos-itive energy
Vinyl PD Derm Carnduff says thatgetting Gord on board at Vinyl was a nobrainer
ldquoGordrsquos name came to mind prettyquickly His heritage as a Toronto radiopersonality would give us instant credi-bility but ultimately his talent made
Gord one of our top candidatesrdquo saidCarnduff
ldquoHis knowledge of themusic his wit and dedica-tion serve his audience ex-tremely well and the radiostation as wholerdquo Carnduffsaid ldquoAnd oh yeah hersquos gotan okay set of pipes toordquo
ldquoThe saying at CHUMused to be lsquoletrsquos have somefunrsquordquo remembers Gord
I ask him if hersquos still hav-ing fun
ldquoTherersquos no question thatIrsquod do it all over againrdquo Gord
responded ldquoonly this time Irsquod betempted to break a few more rulesrdquo
Now thatrsquos the spirit of a true rockjock shining on after nearly 40 years ofconnecting with all of us
Jamie West is CEO of Westpro Media Incbroadcast consultants and creative contentsuppliers He may be reached by e-mail atwwwwestpromediacom or at 905-541-0127
BDSept10qxdBD 19082010 1743 Page 29
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30 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Fact is facts donrsquot mattermuch anymorehellip
One of the things I enjoy most is alively debate with friends whohave differing points of view I
like the way people get charged up aboutthings they really care about how theyshape their thoughts to support theirarguments
I particularly enjoy it when the debateis over and in the best instances wersquoveall learned something from each otherAnd maybe if our minds are not onlyengaged but ldquoopenrdquo we might find ourposition moving begin questioning theplace where opinion started and realityor facts kick in Unfortunately it seemsthat fact-based debate is a dying art
A new study from University ofMichigan researcher Brendan Nyhan en-titled When Corrections Fail The Persistenceof Political Misperceptions shows that peo-ple who have based their beliefs on mis-information rarely change their mindseven when presented with the facts Evenmore disturbing they often cling evenmore strongly to their beliefs when theyare proven to be inaccurate a phenome-non Nyhan has dubbed ldquobackfirerdquo Notsurprisingly this reaction is most com-mon when it comes to partisan issuesaround politics and social issues
Nyhanrsquos recent study is a follow-upto research he completed with associatesat the University of Michigan in 2005and 2006 Those studies showed a basichuman tendency to continue to believe
in facts we carry in our heads even whentheyrsquove been proven false Nyhan says thisis worse than merely being misinformedit means our views are entrenched andnot subject to sway by any informationsource It isnrsquot information thatrsquos missinghere but rather a basic emotional responsethat makes smart people hang on to falsefacts for reasons it is hard to define
Nyhanrsquos study as well as previousstudies conducted in 2005 and 2006around facts vs perception attempts tounderstand why intelligent people con-tinue to accept misinformation as fact inthe face of contrary proof This may notbe a new practicemdashpeople have alwaysshaped facts to fit the outcome they wantmdashbut Nyhan and others believe there ismore reason for concern now than atany other time
Nyhanrsquos study suggests the underpin-nings on which governments are chosenare becoming more fractured He sayswersquore filtering the information we receivethrough a prism and end up getting areal divergence on all sorts of issues Andthat makes it really hard to have intelli-gent debate He equates the electoratersquosview on politics to sport and says peoplesupport a team because they are emo-tionally committed to them they absorbthe misinformation they need to contin-ue their supportmdashfor better or for worse
Nyhan says we need a ldquosupply-sideapproachrdquo where we try to enforce and
NANCY SMITH
increase the ldquoreputational costsrdquo on peo-ple and institutions who promote bad in-formation Given the numbers it seemsunlikely that this is a viable solutionPartisan news hosts and their networksare making millions while more moder-ate media languishes The cycle continuesbecause audiences are attracted to newsoutlets that reflect their beliefs howeverinaccurate they may be
In fairness to media consumers it isoften difficult to separate whatrsquos accurateand what isnrsquot particularly within an envi-ronment where we get our news in bite-size pieces with little context But Nyhansays the really frightening pattern isnrsquot justwhere we get our news but how we useit If we refuse to change beliefs that arebuilt on inaccuracies the consequencescan be devastating
I read a quote attributed to Kant thatseemed appropriate to Nyhanrsquos studyldquoMankind may be crooked timberuniquely susceptible to ignorance andmisinformation but itrsquos an article offaith that knowledge is the best remedyIf people are furnished with the facts theywill be clearer thinkers and better citi-zens If they are ignorant facts will en-lighten them If they are mistaken factswill set them straightrdquo
Even Kant didnrsquot anticipated the soci-etal impact of spin doctors and media inthe 21st century
Nancy Smith is ChairCEO of NextMedia a Toronto-based business consulting and marketing company She may bereached at (905) 468-7774 or atnsmithnextmediacompanycom
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T 2 0 4 8 8 9 9 2 0 2 E G N E I L S O N D E M A M B C A
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RIE
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FM PROTECTION RULES ARE CHANGING
BDSept10qxdBD 19082010 1743 Page 30
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 31
Victoria a few days each weekGeorge Gordon who had been
morning Anchor at News1130Vancouver has moved to
CFRA Ottawa as morn-ing News Anchor Hersquosalso tasked with coach-
ing and mentoring otheron-air personalities
There were a number of changesat Corus Entertainment relatedto Corusrsquo most recent organi-zational review to streamlinedecision-making and clarifyroles and mandates Among
the changes Corus TelevisionmdashReporting toDoug Murphy Exec VP and President of CorusTelevision are Colin Bohm VP InternationalAndrew Eddy VP Affiliate Sales Bill Knight
VP Business Developmentand Planning Gerry MackrellVP Airtime Sales Susan RossVP Strategic Planning SusanSchaefer VP Head of Networksand Marketing and JoannaWebb VP Head of Program-ming and Production CorusRadiomdashReporting to HalBlackadar Exec VP and interimPresident of Radio are DaveFarough VP Brands and Pro-gramming in Toronto (was GMat CFPLCFPL-FMCFHKFMCKDK-FM London) Chris Sisammoves in [see below]) DavidHuszar VPGM Interactive andEmerging Platforms (was VPGM Corus Interactive ampIntegrated Solutions) NeilCunningham Director of SalesWestern Canada Garry McKenzieGM Corus Radio Vancouver(was GM at Corus RadioCalgary) Doug RutherfordVPGM Corus Radio Alberta(now also GM at Calgary)Suzanne Carpenter VPGM
CTVrsquos Lloyd Robertson has an-nounced his retirement set fornext summer By putting itoff until then hersquoll roundoff his CTV career at 35years from the day he
joined then-Anchor Harvey Kirck in1976 as co-Anchor of CTVNews Hersquos been Chief Anchorand Senior Editor since 1983Lisa LaFlamme 45 is his suc-cessor She began her broad-cast career at hometownCKCO-TV Kitchener in 1988Reporting stints include IraqAfghanistan Sri Lanka Haitiand as a political correspondent in OttawaFormer NBC News Foreign CorrespondentDawna Friesen is the next Anchor of CanwestrsquosGlobal National succeeding Kevin NewmanFriesen a native of Winnipeg began her careerat CKX-TV Brandon then worked at CBC andCTV before being hired by NBC in 1999Friesenrsquos reporting duties took her throughoutEurope and the Middle East from her base inLondon CKYCITI-FM Winnipeg GM Tom Scottreturns to Citytv Winnipeg thisfall again as GM Scott whojoined Citytv in 2008 moved
to the radio side to be GM at the Rogers-ownedradio stations after the previous manager wastransferred to Vancouver A new GM for theradio cluster is being sought CTVglobemediaSr VP Corporate Communications BonnieBrownlee is no longer in place Her successor isScott Henderson VP Communications Brownleewho joined CTV in 2007 succeeded Mary Powersin the position Douglas Elphick joined Joytv10 Vancouver (ZoomerMedia) as GSM Elphickhad been Director National Sales WesternRegion for CTVglobemedia and was mostrecently with the CTV Olympic BroadcastConsortium Brian Blackburn is no longer GSMat the Jim Pattison Broadcast Group (JPBG)radio stations in Victoria A successor had yetto be named at press time In the interim BruceDavis VP of Sales for JPBG and GM of theKelowna radio properties is filling in Hersquos in
Make sure that BroadcastDialogue has your peoplechanges E-mail station
news to howardbroadcastdialoguecom
LloydRobertson
Dawna Friesen
Lisa Laflamme
Susan Ross
BonnieBrownlee
George Gordon
Joanna Webb
Dave Farough
Andrew Eddy
Chris Sisam
Douglas Elphick
Susan Schaefer
ScottHenderson
David Huszar
Doug Rutherford
Garry McKenzie
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 31
32 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
1071 Abbotsford as Morning Show Hosthellip At new Country sta-tion 1007 HANK-FM Bridgewater launched July 22 JonathanCrouse moved from afternoons on sister station CKBWBridgewater to be the morning show Host Nick Yorston who
moved from Yellowknife does morning newsAndrea James moved from sister station CKDR927 Dryden to do middays while Alicia Huntermoved from CKBW for HANKrsquos afternoon show
Gerry Pigeon whorsquos been with Corus RadioCalgary the past nine years the last six as RSMhas moved to NL Broadcasting in Kamloops asGSM for the companyrsquos three stationsmdashCHNLCKRV-FM and CJKC-FM Shelly Datseris hasbeen appointed Manager Communications atTeletoon Toronto Her background includes sev-en years at Rogers Communications and at RogersTV Diana Swain has beenappointed to Senior Correspon-dent of the CBC News inves-tigative unit The CBC TorontoAnchor will continue to be anoccasional fill-in Anchor on TheNational Dale Jubb is the newManager of Operations at CTV
Calgary Jubb moved from his CEO position atvideo production facility Empowered Media inOttawa Former Ops Mgr Karen Irvine movedto Manager On-Air Operationshellip Justin Park
moved to CTV Calgaryrsquos engi-neering department from sisterCTV Reginahellip Joe McFarlandND at 1021 FM The Lounge(CJCY-FM) Medicine Hat sinceits launch in 2008 moved toCorus Radio Calgary as aReporter New MD at JACKCalgary is Jeff Walker exMDSwing Announcer at K-97Edmonton Chad Thomas hasreturned to Astral Radio Calgaryas Digital Accounts ManagerHe left the stations to found anagency when they were ownedby Standard Radio CalgaryhellipDavid Lee is the new Country Manager Canadafor RCS CanadaMedia Monitors Hersquos based inToronto Lee succeeds Ross Langbell who leftthe company this past spring Jess Bradyjoined Corus Cornwall as Morning Anchor and
Corus Radio Eastern Ontario and VPGMCHEX TV Peterborough and CKWS-TV KingstonMichael Harris GM CKWS-TV and CHEX TV(was GM of CHEX TV only) JJ JohnstonGM Corus Radio Cornwall Kingston andPeterborough (was GM at CorusRadio Vancouver) No longerwith the company are CornwallGM Scott Armstrong and CorusKingston [radio amp TV] GMMike Ferguson who retiredend of August Former CorusRadio Peterborough GM BrianArmstrong moves to GSM) ChrisPandoff VPGM Corus Radio
Toronto and Hamilton (was VPGM for CorusRadio Toronto only but now adds Hamiltonduties held by Suzanne Carpenter) Chris SisamVPGM Corus Radio Southwestern Ontario(based in London Sisam will be responsiblefor Corus Guelph Corus KitchenerCambridgeand London Guus Hazelaar of Corus Guelphhas retired Lars Wunsche GSM Corus RadioToronto (was GM at Dave FM (CJDV-FM)TheBEAT (CKBT-FM) Kitchener)
Mike Finnerty the former Daybreak Host at CBCRadio Montreal returns this fall to anchor themorning show He left last year to work as anonline editor for The Guardian in London NancyWood hosted Daybreak for six months afterFinnertyrsquos departure She left earlier this yearAstral Radio BC Peace Region Brand Director JayTerrence after 10 years at that location three asPD moved to sister station CJAY Calgary tobecome Assistant Brand Director (Brand Directoris Astral nomenclature for PD)hellip After more than 21 yearsCTV Calgary News Anchor BarbHiggins has left her job to
become a mayoral candidate in this fallrsquos elec-tions Higgins and co-anchor Darrel Janz an-chored the News at 6 since March 8 1989 andare considered the longest serving anchor teamin Canadahellip Mark Russett has been promotedto GSM at Newcap Radio Ottawa He joined thestation five years ago as Retail Sales ManagerhellipKenny Jones Morning Show Host at Country933 Fort McMurray for the past nine yearsheaded to Rogers-owned sister station Country
JJ Johnston
Chris Pandoff
Lars Wunsche
Michael Harris
Jay Terrence
Barb Higgins
Kenny Jones
Gerry Pigeon
Mark Russett
Diana Swain
Shelly Datseris
Dale Jubb
Justin Park
Karen Irvine
Jeff Walker
Joe McFarland
Chad Thomas
David Lee HBA
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 32
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 33
Reporter The University ofWestern Ontario graduate madethe move from LondonhellipSheldon MacLeod the formerNDMorning Editor at CKBWBridgewater is now a WeekendNews Anchor and afternoonReporter at News 957 Halifax
Earle Mader PD at C100 Halifaxhas retired Mader spent his30-year broadcast career withthe CHUM station the last twoand a-half years as PD TheBOUNCE PD Chris Duggan has
taken over as PD for both stations Mader won Music Directorof the Year honours (secondary market) at the 2002 CanadianMusic Week Jennifer Yascheshyn has been promoted to PD atCHUM Kingston from Promotions and Marketing Director Shesucceeds Dan Melon who is moving to the faculty at OttawarsquosAlgonquin College New Marketing and Promotions Director isShawn Whalen who continues with his regularFLY-FM Kingston on-air shift Matthew Waddellmoved to TELETOON Canada in Toronto asCreative Director Most recently Waddell wasAssociate Creative Director at Astral TelevisionNetworks Kapila (Kaps) Ratnayake is the newChief Engineer at Corus Radio Cornwall He
had been with Rogers RadioCalgary Succeeding him isJim McTighe from CFJC TV7Kamloopshellip Mid-summer JohnWaterman became the ND at981 FM CKBWHANK (CJHK-FM) Bridgewater Watermanhad been with ATVCTV Halifaxand most recently 917 TheCoast Sechelt
Mark Lade after 50 years behindthe microphone has called itquits During his career Ladeworked at such venues as OwenSound Woodstock Hamilton Chatham NiagaraFalls Welland and London his last stop beingOldies 1410 CKSL London Jennifer Stewart hasbeen promoted to Exec Director of AcquisitionsDevelopment and Feature Film NetworkProgramming at CBCrsquos English TelevisionServiceshellip Ceara Kavanagh has moved from her
Shawn Whalen
SheldonMacLeod
Jess Brady
JenniferYascheshyn
Earle Mader
Jim McTighe
Mark Lade
MatthewWaddell
KapilaRatnayake
JenniferStewart
BDSept10qxdBD 19082010 1743 Page 33
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CBC Radio-Canada
34 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
PD gig at Vibe 985 Calgary (now Virgin Radio98-5) to return to 1073 KOOL FM Victoriawhere shersquos the afternoon drive Hosthellip DerekLuis is new CEO at National Screen InstituteCanada (NSI) succeeding Susan Millican Hewas a SUN TVQuebecor Media Executivehellip PaulSedik ex of Astral Media Television has landedas Regional General Manager Central Ontarioat NEWAD a Toronto-based agencyhellip FAN 590Toronto fired the morning drive team of DonLandry and Gord Stellick plus morning showHost Mike Hogan Also gone are Announcer RickRalph and Producer Brian AngusTaking over mornings on aninterim basis was Toronto radioveteran Jeff Lumby News 957Halifax talk show Host AndrewKrystal has moved to mid-mornings at The Fanhellip MarkMorris joined 1039 The JuiceKelowna as Afternoon Driversucceeding Ken Allan Joonyer
Morris had been with SUN FM Penticton hellipEdmonton market veteran Shane Michaels isthe new Afternoon Drive Host at 963 CapitalFM Edmonton succeeding Jason Roberts
Roberts moved to 1049 EZ Rock Edmonton asAfternoon Drive Host which resulted in LochlinCross to handle mid-days at The Bearhellip BrentBrooks is now the Morning Host at COUNTRY95 Lethbridge The 25-year veteranrsquos stops haveincluded Calgary Red Deer and Lethbridge withvarious roles such as PD MD and various on-air postshellip Taking over the midday show at Q99Grande Prairie is Renn Davies who moved fromZ99 Red Deer Former midday Host WardLivingston now does drive afterChristy Farrel whorsquod held theposition as well as being MDmoved to Sun FM PentictonPDmorning show Host PaulOuellette adds music dutiesAlso joining the team is CristyEllen from CJNS Meadow LakeSK taking over the productioncreative post
Tamara Konrad has become GMGSM at CKEA957 Edmonton Konrad moves to the HarvardBroadcasting station from her Ops Mgr position
CearaKavanagh
Renn Davies
Derek Luis
Andrew Krystal
Paul Sedik
Brent Brooks
Lochlin Cross
Ward Livingston
Cristy Ellen
Tamara Konrad
BDSept10qxdBD 19082010 1743 Page 34
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Delco Wire amp Cable Limited wwwdelcowirecom I salesdelcowirecom
East 8006687127 I West 8006497916
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 35
at Corus Edmonton where shewas the Ops Managerhellip Inaddition to his GSM responsi-bilities at X929 (CFEX)Calgary Gary Brasil is now alsothe National Sales Manager forthe Harvard grouphellip BroadcastEngineer Chris Terpsma theChief Engineer at VistaBroadcasting has moved tobecome responsible for techoperations at Harvardrsquos newstations in Edmonton and RedDeerhellip Angie Norton hasbecome the new Business Manager forHarvardrsquos Regina and Yorkton stationshellip AndChristian Hall in addition to his responsibilitiesas PDOps Mgr at X929 Calgary is nowProgram Manager for the Harvard AlbertaRadio cluster After 12-years Bill Toffan hasretuned to 1049 The Wolf Regina as PDMorning
Show Host He succeeded Chris White who recently joined theHarvard sales department after having been on the air for 15years and PD for the last three
Heather Ostertag is no longer PresidentCEO of FACTOR theFoundation Assisting Canadian Talent On Recordings Brian
Hetherman FACTORrsquos VP of Industry Affairshas assumed GM duties until anew president is appointedhellipEldon Duchscher after 21 yearswith the Saskatoon Media Groupmdashthe last few years as NewsDirectormdashhas resigned a moveprompted by an opportunity of-fered to his wife at the Universityof Calgary Duchscherrsquos NDposition at CJWW Country 600Magic 983929 The Bull wasfilled by Vanese Ferguson KateBuick after 15 years at CD 989Simcoe is now PDMidday Hostat K-Rock 1055 CharlottetownSucceeding her in mornings atSimcoe is Asta Syri who joinedGerry Hamill and Renee BerubeCD 989 VPGM Blair Daggetttook over PD responsibilitieson an interim basis AcadiaBroadcasting Thunder Bay PD
Sandra Dolynchuk resigned citing family reasonsShe returned to Winnipeg and joined K-Rock1007 as PDhellip A (CKVR-TV) Barrie AnchorLance Chilton after almost 12 years as even-ing news Anchor has moved on leaving thebroadcast business to try his hand in realestate Rhonda Messieh is the new MarketingManager at CHCH News Hamilton Prior tothat shersquod been Marketing Manager for CorusEntertainmentrsquos CMT Paul Timm has been ap-pointed Digital Accounts Manager for AstralRadio Manitobahellip CBC has appointed Greg Guyas the Senior Communications Officer for NovaScotia Guy has 23+ years experience at theHalifax Herald and with his own companyhellipDavid Magro is now responsible for imaging andcommercial production withinthe Rogers Radio Toronto clus-ter production department His20-year career includes stops atVirgin Radio 999 Toronto CorusToronto New Flow 935 Toronto
and Z103 Toronto Marvin Piuti is now ND at897 Sun FM (CJSUFM) Duncan Most recent-ly he was with CHEK-TV Victoria The New VImdashnow A (CIVI-TV)mdashVictoria and is an alumnusof Citytv TorontoMuchMusic He succeeded RicRathburn who retired Samantha Cook has suc-ceeded Brian Bolt as the Program Coordinator
for the radio broadcasting pro-gram at Hamiltonrsquos Mohawk College Cookbrings 10 years of broadcast experience to hernew position having worked at Country 953Hamilton Energy FM Toronto Kiss FM Torontoand YTVhellip Darryl Henry moved to 981 CHFIToronto after having done mid-days at Astralrsquos973 Torontohellip Stephen Smart formerly of CTVBritish Columbia has moved to become theLegislative Correspondent in Victoria for CBCTelevisionhellip Mastermind is no longer the after-noon Drive Host at Virgin Radio 98-5 CalgaryHolding that spot now is Simon Mitchell abroadcast veteran with stops in AustraliaVancouver and Victoriahellip Michael Lewis is nowChief Engineer at Starboard Communications inBelleville The former Rogers Radio Lethbridgeemployee also provides technical services toDAWG FM Ottawa
Will MacKay ex of Corus Radio Kitchener is the
Stephen Smart
VaneseFerguson
Gary Brasil
Christian Hall
Chris Terpsma Chris White
Bill Toffan
HeatherOstertag
Asta Syri
Kate Buick
EldonDuchscher
SandraDolynchuk
David Magro
Greg Guy
Marvin Piuti
Samantha Cook
Paul Timm
RhondaMessieh
Will MacKay
BDSept10qxdBD 19082010 1743 Page 35
36 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
new GMGSM at Newcaprsquos K-Rock 893 KentvilleMacKay with 15 years experience in sales andmarketing was a Senior Sales Rep with CorusTim Schutz ex MD at Jack FM Calgary is nowPDMD at Rogersrsquo 1077 The River LethbridgeAt Quebecor at least three new news employ-ees David Akin from Canwestrsquos Ottawa BureauBrian Lilley the Ottawa Bureau Chief at AstralRadio and Tobias Fisher most recently of theCBC They were hired as Quebecor anticipatedwinning a new specialty channel Sun TV NewshellipTV Journalists Herb Luft and John Grant retiredthis summer from CTV (CFCF-TV) MontrealLuft who started working at CFCF as a radionewscaster in 1971 and joined the TV stationfull-time in 1977 is the longest-serving reporterat CTV Montreal Grant had been CTV MontrealrsquosQuebec City Bureau Chief since 1996hellip At AstralTorontorsquos radio cluster layoffs included CFRBAssignment Editor Eileen Berardini eveningAnchor Bob Komsic weekend morning Host
John Donabie and Melissa Boyce (promotions) Vassilios Mimishas been appointed as the new North American BroadcastersAssociation Director of Technology Most recently Mimis servedas Director of Broadcast Technical Policy andPlanning with the Canadian Department ofIndustry 1007 HANK FM Winnipeg PD AbbeyWhite has become PD at sister Newcap stationsKG Country Red Deer and the Country Newcapstations in Brooks Drumheller Stettler andBlairmore Also at Newcaprsquos Southern AlbertaGroup Al Tompson MD and Morning ShowHost at Zed 99 Red Deer added PD for Zed99The Fox Brooks to his responsibilities FormerPD Brent Young is no longer with the organiza-tion Rob Leighton is Astral Radiorsquos new DigitalAccounts Manager for the BC Interior based inKelowna Leighton had been with Telus with anInternetinteractive sales and development back-ground While never in radio he grew up withit and learned vicariously through his fatherGord Leighton a well-known BC broadcast man-ager Also at Astral Radio Kelowna after 38years Ron Wittenberg has retired from broad-casting He began at CKNW New Westminsterthen migrated to the Okanagan roughly 30 yearsago to raise a family Since then hersquos been with the Kelownastations under numerous ownership changes After five yearsat Newcap stations in Halifax and Fredericton Jason ldquoJDrdquoDesrosiers has joined the Evanov Radio Group (ERG) in Halifax
He succeeds Angela Kelly as Promotions andMarketing Director and will also become APDat ERGrsquos second Halifax station expected tolaunch this fall Diane Boehme has been ap-pointed Exec VP Television for EBTV in TorontoEBTV is the banner under which it andBrightlight Pictures will work jointly in the pro-
duction and distribution of TV programming Her backgroundincludes Senior Director Independent Production at CHUMTelevision and Director Original Production at Astral Television At Canadarsquos Olympic Broadcast Media Consortium Gavin Rothhas been promoted to Sales VP and Christos Nikitopoulos to thenewly-created VP of Programming and Revenue Planning posi-tion Roth had been Senior Sales Director for the consortiumNikitopoulos was previously Senior Director of Programmingand Revenue Planning At Clear FM Winnipeg Laurie Jolicoeuris now the Promotion Director She moved from sister Rogersproperty Citytv Winnipeg where she was the Marketing EventsCoordinator Donald Nelson the Senior Broadcast Technologistat CBC Yellowknife transferred to CBC Windsor in the samecapacity Prior to joining CBC he was an Engineering Supervisorin Stamford Connecticut and alsoworked in Northern Canada as anengineering freelancerhellip The husbandand wife morning broadcast team ofBob Wallace and Diana Meder are nowwith Larche Communicationsrsquo new sta-tion 923 FM (CJOS-FM) Owen SoundBoth were most recently with BayshoreBroadcastingrsquos Mix 106 Owen Sound Meder isalso News Director Matt Mise PromotionDirector transferred from sister station KICX917 Sudbury GMGSM is Rob Brignell and PDis Don Vail both also previously employed byBayshore Broadcastinghellip KiSS 925 Torontorsquos newAfternoon Drive Announcer is JJ ex MorningShow Co-Host at The New Flow 935 Torontofor the past three years JJ was also on-air at theprevious incarnation of KiSS With his arrivalCash Conners moved to evenings
Lee Cornell has been appointed Group ProgramDirector at Evanov Radio Group based at theToronto head office Most recently he acted asVPAffiliate Relations International with USbased LDR (Listener Driven Radio) though hehas experience on several continents includingas Group Programmer and Manager in Australiathe UK and the US New PD at 917 The BounceEdmonton is Andy Winford ex of CBS Radio
Herb Luft
Cash Conners
Jason ldquoJDrdquoDesrosiers
Abbey White
Diana Meder ampBob Wallace
JJ
Diane Boehme
John Grant
Matt Mise
Tim Schutz
Rob Leighton
BDSept10qxdBD 19082010 1743 Page 36
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 37
Fresno Wendy Rose the Promotions Directorat Astral Radiorsquos CHAM amp CKOC Hamiltonmoved on after 11 years with the stations Shersquosnow Promotions and Marketing Manager atEvanov Communicationsrsquo FM92 The JewelNEWS COUNTRY AM 1380 Brantfordhellip DavidLindores became the Promotion Director atKiSS 925 981 CHFI Toronto at mid-Junemoving to the Rogers stationsfrom Astral Radio TorontoPrior Astral Lindores had beenwith Universal Music for 14years most of it overseeing theMarketing amp Promotion Depart-
ments of the companyrsquos central regionhellip KateMilton joined 1013 The BOUNCE Halifax asEvening Announcer She had been doing driveat Z103 Halifaxhellip Senior Maintenance Techni-cian Al Adachi after 38 years in broadcastinghas retired He started his career at CKY Winnipegand in 1976 moved to ITV now GlobalEdmontonhellip Jeremy Morrell is the New Manager
of Broadcast Technical Services at The WeatherNetwork Oakville Prior to his appointmentMorrell was Assistant Product Manager andbefore that a Team Leader for Technical Sales atRoss Videohellip David Kincaid after six years withCTV British Columbia and more than twodecades in news broadcasting has moved intoa new careerhellip Paul La Frenais has given uphis position at Novanet in Ajax due to LouGehrigrsquos disease more commonly known asALS His successor is Rod Ditz After 35 yearsat Rohde amp Schwarz including seven on theExecutive Board and five as its ChairmanMichael Vohrer retired On July 1 ManfredFleischmann became President and CEO Eric
Riehl joined Applied Electronics as a TechnologySales Representative Broadcast amp Post Produc-tion Division Riehlrsquos background includes anoperational and systems background in postaudio as well as customer support and salesexperience with editing systems storage solu-tions and broadcast automationarchiving
Kate Milton
Al Adachi
David Kincaid
David Lindores ManfredFleischmann
Wendy Rose
Eric Riehl
BDSept10qxdBD 19082010 1743 Page 37
(
~
~- ~ r~
l lo
~ - ~
~ ~
INNOVATION In TV Opt ics Since 1958
World-Class Lens Technology Local Technical Support Bilingual Local Factory Service Centre 1400 Courtneypark Drive I Mississauga Ontario I LST l H l (905) 795 -2012 I wwwcanonbroadcastcom
38 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Brian Spiers best known as the ex Grass ValleySales Manager for Canada (and based inToronto) moved to Gainesville FL to becomeVP Sales North America for Digital BroadcastInc
SIGN-OFFS
Murray Chercover 80 in Toronto of complica-tions following pneumonia The former CTVPresidentCEO retired in 1990 but continuedas a special consultant to CTV while develop-ing his own Chercover Communications Inaddition to an Emmy for his contributions tothe broadcasting industry Chercover collected
a number of personal honours during his career including theCAB Distinguished Service Gold Ribbon (1986) the CFTA GoldMedal for Lifetime Achievement (1988) a ldquoRockierdquo LifetimeAchievement Award from the Banff Television Festival and hewas named to the CAB Broadcast Hall of Fame in 1994
Myles Morton 85 at Belleville General HospitalMorton the owner of Quinte Broadcasting RadioGroup (CJBQMix 97Rock 107 Belleville) wasalso the former owner of the BellevilleIntelligencer newspaper and Cablevue the localcable company He had been in declininghealth for the past year
Jimmy Dean 81 suddenly at his home in Virginia The Countrymusic legend scored a 1 hit in 1961 with Big Bad John thesong that won him a Grammy Award
Randy Dewell 62 in Halifax of a heart attack and a series ofstrokes The former Halifax alderman award-winning broad-castermdashincluding the Ted Rogers SrVelma Rogers awardmdashandcivil servant had such stops in his on-air career as CFRA OttawaCHUM Toronto CKGM Montreal and CJCH Halifax
Wilbur ldquoWibrdquo Arnold Westby 78 of cancer inYorkton He was a Cameraman and the firstemployee hired at CKOS-TV Yorkton Thirty-fiveyears later he retired as GM His son MarcWestby is Manager Production amp Programmingat CHAT-TV Medicine Hat
John Delazzer suddenly of a heart attack inToronto Delazzer was the voice of TVO formany years and before that an Announcer atCKKW Kitchener
Irwin Barker 58 at Torontorsquos Princess MargaretHospital of a rare and aggressive cancer Barkerwas a writer for shows such as This Hour Has 22Minutes and The Rick Mercer Report Born inWinnipeg Barker worked as a public policy re-search consultant for Angus Reid and as a lec-turer in sociology at the University of Alberta
and the University of Manitoba
Gordon Allan Brady of cancer in the CentralOkanagan Hospice House In 1969 he startedCKQR Castlegar managing it through 1990when it was sold The station is now an Astralproperty
Brian Spiers
Phot
o co
urte
sy o
f Cas
tane
t
BDSept10qxdBD 19082010 1743 Page 38
r- --bull~
middot ~
This (~dilion is hlOllAhl lo you by
Applied Electronics Ltd Hammond Manufacturing Ltd
CBC Transmission lncospec Communications Inc
Canon Canada LARCAN
Davicom - a division of Comlab Linear Systems Ltd
Delco Wire amp Cable Ltd Nova net Communications Ltd
DEM Allen amp Associates Ltd Om neon
General Cable RCS Canada Ltd
Rohde amp Schwarz Canada Inc
Ross Video Ltd
S W Davis Broadcast Technical Services Ltd
Solutions Broadcast RF
Sonotechnique PJL Inc
Western Association of Broadcasters
f crnsidcbull1middot lhtbullstbull tmiddoto1111mnitmiddots lind lcnmiddot lintmiddot 111middotod11tmiddotls and stmiddot1middotktmiddots
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 39
One of those parameters that weall jabber about frequently in thetransmission game is Standing
Wave Ratio or SWR Itrsquos a pity that therersquosso much misunderstanding surroundingan essentially simple concept
Your transmitter is connected to yourantenna or load with a length of trans-mission line Transmission line theory tellsus that in an ideal lossless world if allthree of these items are perfectly matched(at 50 ohms or whatever) then all of theRF energy leaving the transmitter will ar-rive at the antenna and be radiated fromthere In the real world there will besome slight attenuation from the trans-mission line and some of the energythat does make it to the antenna will bereflected back to the transmitter by slightimpedance mismatch
The phase difference between the for-ward-going incident wave and the reflect-ed wave varies along the line but isconstant at any point on the line This iswhere the expression ldquoStanding Wavesrdquocomes frommdashalthough the waves actual-ly travel along the line the voltage nodesappear to be stationary
Where the voltages of the incidentand reflected waves are in phase there isa maximum and where they are out ofphase a minimum The Voltage StandingWave Ratio or VSWR is the ratio of themagnitude of the maximum voltage onthe line to the minimum There is also aCurrent Standing Wave Ratio which willhave the identical value so clearly the V
really) in dB But when we get right downto it a low value of return loss means thesame thing as a high value of SWRmdashtrouble coming up ahead fast
Those high SWR values mean that thepeak RF voltage at ldquonodesrdquo on the linewhere the forward and reflected voltagesadd in phase will be high As the wavesbounce back and forth repeatedly betweensource and load that voltage can becomevery high If it exceeds the dielectric break-down voltage of the line arcing willensue That Teflon insulation will breakdown to carbon and now we have ashort The short gives us another point ofhigh reflections and so the cycle contin-ues back towards the transmitter
Aside from the transmission line dam-age the transmitter doesnrsquot care much forthe mismatch either Again peak voltagesand currents are suddenly much higherthan planned for and will stress the ampli-fierrsquos components Even if the parts arenrsquotoverstressed to the point of failure effi-ciency drops and temperatures rise Atbroadcast power levels something gen-erally has to give pretty quickly Which iswhy so much attention has gone intoSWR detection and power foldback frommanufacturers
Dan Roach works at SW Davis BroadcastTechnical Services Ltd a contract engineer-ing firm based in Vancouver He may bereached at danbroadcasttechnicalcom
BY DAN ROACH
ENGINEERING
in VSWR is not needed and we can simpli-fy our expression to SWR without givingup anything (The continued popularityof that V in VSWR is another one of thegreat mysteries of our age)
A perfect load would result in anSWR of 100 an open circuit or a short atthe end of the line will give us an SWRnear infinity (there is some attenuationthat keeps us from getting all the waythere)
An alternate expression we donrsquot usemuch in broadcasting perhaps to ourown misfortune is Reflection Coefficientwhich is simply the ratio of the reflectedwave voltage to the forward wave volt-age A perfect match gives a reflectioncoefficient of 0 a short-circuit load has acoefficient of -10 and an open circuitrsquoscoefficient is +10 Conceptually this is alittle simpler to grasp than SWR But itamounts to the same thing
Next comes the very popular but per-haps overused expression of Return LossIf we take 20 times the logarithm of theratio of the magnitudes of the reflectedvoltage and the forward voltage we endup with a number in decibels that repre-sents the power ldquolostrdquo in the load betweenthe incident and reflected waves
One of my favourite textbooks de-scribes this whole concept as ldquosillyrdquoNevertheless it remains popular proba-bly because we all know how much engi-neers love to express things (all things
Reflections on standing waves
BDSept10qxdBD 19082010 1743 Page 39
The Davicom MAC wont
IIAC bull fi cf ons let you sleep
Its advanced filtermg un unless youre REALLY needed ctavicom
Intelligence amp Innovation t 1 418682 3380 i f 1418682 8996 www dav1comcom
The Western Association of Broadcastersthanks our valued sponsors who helped
make our 76th Annual Conferencesuch a success
Gold
Silver
Bronze
Patron
Platinum
A special thank you to the Delta Lodge at Kananaskis for being our long term hotel provider and sponsoringour early bird registration
Western Association of Broadcasters 2010 - 2011 Board of DirectorsRichard Kroeker President Mitch Bozak Past President Wade Moffatt Director Doug Gunn Director Tom Scott DirectorVic Dubois Director Tom Newton Director Neil Shewchuk Director Paula Davies Director Michael Olstrom Director
JOIN US JUNE 8 ndash 10 2011 IN BANFF ALBERTA TO CELEBRATE THE WABrsquoS 77TH ANNIVERSARY bull WWWWABCA
The Western Association of Broadcasterswould like to recognize and honour this
yearrsquos winners of the WAB Gold MedalAwards The Gold Medal Awards are presented to WABmember stations for outstanding contribution to the Canadianbroadcasting industry in the area of community service
The Radio Gold Medal winners for 2010 are
CKBI Prince AlbertGive a LittleLife Day
The Television Gold Medal winner for 2010 isCTV Edmonton for the Rink of Dreams
The Wolf 1049Regina ndash TheInterview
Al Thorgeirson
Menno Friesen
The 2010 Western Associationof Broadcasters Broadcaster ofthe Year is Al Thorgeirson
Menno Friesen is our newHonourary Life Member
The WAB 2010 BroadcastPartner of the Year isthe Kinsmen Foundationof Saskatchewan
BDSept10qxdBD 19082010 1743 Page 40
A
EOCUS 2010 CONFERENCE
The Foundation Assisting Canadian Talent on Recordings With Support From Canadas Private Radio Broadcasters
Citytv()oMNr
efA 1l
NewWap RADIO
ltvD
DDB0
~ -shyNovanet
rnmsmiddot
Omada
Globa~
RAWLCb RAD I 0
~ Piaain ~Technical
SlltyV~ s THE CANADIAN PRESS bull
0ROGERS
~ 2010 G0L0 ME0AL AWAR0
~
~ HARVARD
SONY
SaskTe ilsectbull
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 DEU 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 ESP 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 ETI 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 FRA ltFEFF005500740069006c006900730065007a00200063006500730020006f007000740069006f006e00730020006100660069006e00200064006500200063007200e900650072002000640065007300200064006f00630075006d0065006e00740073002000410064006f00620065002000500044004600200070006f0075007200200075006e00650020007100750061006c0069007400e90020006400270069006d007000720065007300730069006f006e00200070007200e9007000720065007300730065002e0020004c0065007300200064006f00630075006d0065006e00740073002000500044004600200063007200e900e90073002000700065007500760065006e0074002000ea0074007200650020006f007500760065007200740073002000640061006e00730020004100630072006f006200610074002c002000610069006e00730069002000710075002700410064006f00620065002000520065006100640065007200200035002e0030002000650074002000760065007200730069006f006e007300200075006c007400e90072006900650075007200650073002egt GRE 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 HEB ltFEFF05D405E905EA05DE05E905D5002005D105D405D205D305E805D505EA002005D005DC05D4002005DB05D305D9002005DC05D905E605D505E8002005DE05E105DE05DB05D9002000410064006F006200650020005000440046002005D405DE05D505EA05D005DE05D905DD002005DC05D405D305E405E105EA002005E705D305DD002D05D305E405D505E1002005D005D905DB05D505EA05D905EA002E002005DE05E105DE05DB05D90020005000440046002005E905E005D505E605E805D5002005E005D905EA05E005D905DD002005DC05E405EA05D905D705D4002005D105D005DE05E605E205D505EA0020004100630072006F006200610074002005D5002D00410064006F00620065002000520065006100640065007200200035002E0030002005D505D205E805E105D005D505EA002005DE05EA05E705D305DE05D505EA002005D905D505EA05E8002E05D005DE05D905DD002005DC002D005000440046002F0058002D0033002C002005E205D905D905E005D5002005D105DE05D305E805D905DA002005DC05DE05E905EA05DE05E9002005E905DC0020004100630072006F006200610074002E002005DE05E105DE05DB05D90020005000440046002005E905E005D505E605E805D5002005E005D905EA05E005D905DD002005DC05E405EA05D905D705D4002005D105D005DE05E605E205D505EA0020004100630072006F006200610074002005D5002D00410064006F00620065002000520065006100640065007200200035002E0030002005D505D205E805E105D005D505EA002005DE05EA05E705D305DE05D505EA002005D905D505EA05E8002Egt HRV (Za stvaranje Adobe PDF dokumenata najpogodnijih za visokokvalitetni ispis prije tiskanja koristite ove postavke Stvoreni PDF dokumenti mogu se otvoriti Acrobat i Adobe Reader 50 i kasnijim verzijama) HUN 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 ITA 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 JPN ltFEFF9ad854c18cea306a30d730ea30d730ec30b951fa529b7528002000410064006f0062006500200050004400460020658766f8306e4f5c6210306b4f7f75283057307e305930023053306e8a2d5b9a30674f5c62103055308c305f0020005000440046002030d530a130a430eb306f3001004100630072006f0062006100740020304a30883073002000410064006f00620065002000520065006100640065007200200035002e003000204ee5964d3067958b304f30533068304c3067304d307e305930023053306e8a2d5b9a306b306f30d530a930f330c8306e57cb30818fbc307f304c5fc59808306730593002gt KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020ace0d488c9c80020c2dcd5d80020c778c1c4c5d00020ac00c7a50020c801d569d55c002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt LTH ltFEFF004e006100750064006f006b0069007400650020016100690075006f007300200070006100720061006d006500740072007500730020006e006f0072011700640061006d00690020006b0075007200740069002000410064006f00620065002000500044004600200064006f006b0075006d0065006e007400750073002c0020006b00750072006900650020006c0061006200690061007500730069006100690020007000720069007400610069006b007900740069002000610075006b01610074006f00730020006b006f006b007900620117007300200070006100720065006e006700740069006e00690061006d00200073007000610075007300640069006e0069006d00750069002e0020002000530075006b0075007200740069002000500044004600200064006f006b0075006d0065006e007400610069002000670061006c006900200062016b007400690020006100740069006400610072006f006d00690020004100630072006f006200610074002000690072002000410064006f00620065002000520065006100640065007200200035002e0030002000610072002000760117006c00650073006e0117006d00690073002000760065007200730069006a006f006d00690073002egt LVI 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 NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken die zijn geoptimaliseerd voor prepress-afdrukken van hoge kwaliteit De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 POL 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 PTB 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 RUM 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 RUS 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 SKY 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 SLV 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 SUO 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 SVE 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 UKR 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CONTENTS
COVER STORY
THE TRANSITION TO DIGITAL TVJust one year left 6
FEATURE ARTICLES
TAKING IT TO THE STREETSMurray Johnson 13
NOT FOR THE FAINT OF HEARTCelese Fletcher 17
PICTURES FROM THE WESTERN ASSOCIATION OF BROADCASTERS CONVENTION 20
ANOTHER FIRST FOR CKUA RADIOBarbara Jones 23
POKE-POKE STATUS UPDATEMark La Pointe 27
REVOLVING DOOR 31
ENGINEERING
REFLECTIONS ON STANDING WAVESDan Roach 39
COLUMNS
A sad day for radioWayne Ens 5
Getting the read you want and needJohn McGrath 16
TV is still the oneTheresa Treutler 19
Important boost for campus radioAndrew Cardozo 22
Stan Klees The Original Canadian music man (Part 2)Doug Thompson 25
Ants dont sleepMaureen Bulley 26
Gord James comes homeJamie West 29
Fact is facts donrsquot matter much anymorehellipNancy Smith 30
17
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 3
If yoursquore not getting your own free copy of Broadcast Dialogue magazine send a note to howardbroadcastdialoguecom and ask to be put on the list
6
23
13
BDSept10qxdBD 19082010 1742 Page 3
4 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
HOWARD CHRISTENSEN Publisher(howardbroadcastdialoguecom)
BARRY HAMELIN Executive Editor(barrybroadcastdialoguecom)
JANE RUSCH Sales Director(janebroadcastdialoguecom)
SUSAN WAHAY Art Director(subroadcastdialoguecom)
INGRID CHRISTENSEN Circulation(ingridbroadcastdialoguecom)
Feature Columnists
MAUREEN BULLEYANDREW CARDOZOWAYNE ENSJOHN McGRATHNANCY SMITHDOUG THOMPSONTHERESA TREUTLERJAMIE WEST
Broadcast Dialogue a controlled-circulation magazine is published 10 times a year by ChristensenCommunications Ltd The contents of Broadcast Dialogue may not be reproduced in whole or in part withoutwritten consent of the publisher
Head OfficeTel (705) 484-0752Web broadcastdialoguecom
PUBLICATIONS MAILAGREEMENT NO 40027710RETURN UNDELIVERABLE CANADIAN ADDRESSES TOBroadcast Dialogue18 Turtle PathLagoon City ON L0K 1B0Email howardbroadcastdialoguecomISSN 1480-9443
We invite story submissionsE-mail howardbroadcastdialoguecom
BROADCASTDialogueP U B L I S H E R rsquo S N O T E
In a conversation a short time ago with a neighbourhoodfriendmdashsomeone not associated with broadcastingmdashit becameclear that he had no idea what the TV digital transition nowjust 12 months away meant Would he have to buy a new TVset Can digital over-the-air TV be picked up on rabbit ears oran old-fashioned traditional TV tower
To answer my neighbourrsquos questions if yoursquore on cable orsatellite you can keep your old TV set and yes rabbit ears ora roof-mounted TV antenna will bring in over-the-air digitalsignals emphasis on over-the-air Antennae donrsquot work for spe-cialty channels
Beginning on Page 6 we take a look at consumer education the impact on viewersthe reasons for going digital the costs a status update on the transition plans of Canadarsquosbroadcasters and what will happen when the digital deadline of September 1 2011rolls around
Congratulations go out to Keith Pelley who it was announcedAugust 17 will become President of Rogers Media succeed-ing Tony Viner Viner announced his plan to retire back inMay Pelley 46 will have overall responsibility for RogersBroadcasting Rogers Publishing Rogers Digital Media RogersSportsnet The Shopping Channel the Toronto Blue Jays andRogers Centre
Most recently he was Executive Vice President of StrategicPlanning at CTV and President of Canadarsquos Olympic BroadcastMedia Consortium
Mel Sprackman a well-known personality to virtually everyWestern Canadian general manager and general sales managerdied suddenly in his Vancouver home at mid-August of anapparent heart attack Sprackman was 71 He had been anexecutive VP at Canadian Broadcast Sales before his retirementand for the past two years hersquod been operating his own con-sultancy and working regularly with Vista Broadcast Group In2008 the British Columbia Association of Broadcasters pre-sented him with its Friend of the Industry Award I caught hisevident delight in this photo taken at the BCAB presentation
BDSept10qxdBD 19082010 1742 Page 4
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 5
A sad day for radio
Ibelieve if you sell the value of radiofirst that rising tide will raise all ships
Wersquore our own worst enemies in theradio business As I travel across the coun-try I witness actual horror stories of ourself cannibalization In some markets sta-tion operators actually reward or offer in-centives for advertisers to not use otherradio stations in the market
We create confusion or drive adver-tising dollars to other more user-friendlymedia by manipulating data to presentourselves as number one or put pressureon advertisers to not increase their reachand frequency with radio by using otherstations
My most recent disgust at our seemingdesire to shoot ourselves in the foot is inthe implosion of the Radio MarketingBureau
Innovative radio leaders Allan Watersand Ted Rogers spearheaded the forma-tion of the RMB or should I say the RMBrsquospredecessors the RSB (Radio Sales Bureau)and the RBC (Radio Bureau of Canada)even though they were head-to-head com-petitors on the street
They recognized that their big picturecompetitors were other media not otherstations
Irsquove watched the slow demise of the
relevance of the RMB with sadness angerand dismay over the past 10 to 15 years
There is no doubt the RMB hasbecame redundant or unproductive as theradio industryrsquos marketing championbut not because there is not a need for avibrant industry champion Rather indi-vidual corporate self-interest and short-sighted budget cuts made the RMB atoothless tiger
Shame on usItrsquos not the first time Irsquove seen indus-
try associations fall victim to individualself interest politics and member con-solidation to the long-term detriment ofthe industry
I still recall the first Radio Sales Bureaupresentation I saw just six weeks after leav-ing the print industry to get into radio Itwas a scary transition for me to leave thecomfort of a salaried newspaper positionto a straight commission radio worldBut the RSB presentation actually gaveme goose bumps When Larry Heywoodplayed creative examples of the power ofsound my confidence in what I was sell-ing radio advertising soared And so didmy sales
I admit that the political budget andvaried self-interests of the RMBrsquos boardmembers over the years rendered it irrel-evant to many radio operators
But that doesnrsquot mean the concept ofan industry marketing arm like the oneenvisioned by the Waters and Rogers ofthe world is wrong It simply means itsmembers and steering committees werewrong
Here is what I foresee if we donrsquot havethe foresight to revive the RMB1) Whorsquos going to build and train our
farm teams Over the years largerbroadcasters have had a wealth ofsmall market talent to draw from tal-ent that was trained by the RMB andtalent that these small broadcasterscould not afford to train on their own
2) Whorsquos going to set the industryrsquos
WAYNE ENS
benchmarks While the big compa-nies can and should train their peo-ple beyond the minimum standards ofthe CRAs and CRMs administered bythe RMB at least these designationsdid set a minimal industry standard
3) Whorsquos going to conduct the researchto validate where radio over-all fitsinto the new media landscape Somecompanies may do research to validatetheir company their markets or theirformats but if no one is providingrelevant research about radio radiobudgets will decline and the narrowresearch of self-interest wonrsquot changethat national strategy
4) Whorsquos going to help all of us learnfrom the success of some of us Thecreative and ideas housed in the RMBrsquosarchives helped many radio reps cre-ate radio advertising converts Manyof these very small local businessesbecome big national chains over timeIf they become big without radio intheir advertising DNA they probablywonrsquot convert to radio after theyrsquoveachieved success
5) Last but not leasthellip if an industryrsquosmarketing association dies doesnrsquot thatsend a signal that the industry itself ison the verge of a funeralEven secondary media such as theatre
advertising is able to maintain an umbrel-la marketing organization the CinemaAdvertising Council
In many ways I personally competewith the RMB when it comes to trainingidea sharing and helping stations to suc-ceed As a competitor and as an industrychampion I mourn the death of RMB
Shame on us
Wayne Ens is a Canadian broadcast salesconsultant He may be reached atwaynewensmediacom or (705) 484-9993
BDSept10qxdBD 19082010 1742 Page 5
6 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Just one
The transitionto digital
TV
Too many people within the broadcastindustry are still vague on the whyswhats whens whos and hows of the
transition to digital TV The lack of knowledgeis to be expected in the general populationbecause the digital transition message hasnrsquotbeen delivered with nearly enough urgencynor frequency That being the case itrsquos not sohard to understand that a whole bunch of folksin the broadcasting craft are also in the dark
BDSept10qxdBD 19082010 1742 Page 6
Reasons for DigitalWorldwide transitionmdashDigital television is not exclusive to North America The
US completed its transition in June of last year and the transition is either wellunderway or completed in Europe Japan and China (and other countries)
Picturesound qualitymdashWhile viewers have been well-served by analogue sinceTVrsquos inception the difference in picture quality is like comparing a black andwhite Kodak Brownie snapshot with todayrsquos high resolution digital photos Dittothe sound Compare the quality of the one speaker on your old TV set to theSurround Sound capabilities available via digital Irsquom reminded of the awe I feltwhen at a local movie theatre I heard Surround Sound for the first timemdashjetstaking off from aircraft carriers in the movie Top Gun
Spectrum coordination with the USmdashSpectrum has to be coordinated with theUS for harmonization Come Sept 1 2011 the Americans will expect Canadianbroadcasters to have vacated UHF channels 52 to 69 An agreement is in placestipulating that some of these channels will be re-purposed for public safety serv-ices eg police fire and ambulance and this applies on both sides of the borderIt cannot be emphasized more strongly Canada has a treaty with the US and itcannot ignore the deadline Canada MUST minimize cross-border interference
Advanced wireless servicesmdashSpectrum that will be freed up through the digi-tal transition has been earmarked for advanced wireless services The demand formobile broadband services is expected to increase dramatically over the next 10years and the spectrum is absolutely necessary if there is to be capacity to meetthe growth
Mandatory MarketsGenerally speaking local Canadian over-the-air television stations that fit
these criteria will be required to make the switch by August 31 2011bull national provincial and territorial capital citiesbull areas with a population over 300000 bull other areas where there is more than one local television station broadcasting
over-the-air signalsIn July 2009 the Canadian Radio-Television and Telecommunications
Commission (CRTC) established mandatory markets adding LloydminsterAlta Thunder Bay Ont and Rouyn-NorandaVal drsquoOr Que in March 2010
Specifically the following areas need to switch to digital TV by August 31 2011bull British Columbia Vancouver and Victoriabull Alberta Calgary Edmonton Lloydminster and Lethbridgebull Saskatchewan Regina and Saskatoonbull Manitoba Winnipegbull Ontario Toronto Barrie Hamilton London Windsor Kitchener Ottawa and
Thunder Baybull Quebec Montreal Quebec City Gatineau Trois-Riviegraveres Sherbrooke Riviegravere-
du-Loup Saguenay and Rouyn-NorandaVal drsquoOrbull New Brunswick Saint John Moncton and Frederictonbull Nova Scotia Halifaxbull Prince Edward Island Charlottetownbull Newfoundland and Labrador St Johnrsquos
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 7
ne year left
s
With that basic premise in mindBroadcast Dialogue has put together aprimer on what you need to know both foryourselves and for your friends when (of if)they come to you for ldquoexpertrdquo information
Wersquoll begin with the reasons behind themove from analogue to digital then moveforward into a whole range of other issuesfacing Canadian television broadcasters
BDSept10qxdBD 19082010 1742 Page 7
bull Yukon Whitehorsebull Northwest Territories Yellowknifebull Nunavut Iqaluit
Within these mandatory markets almost 200 analogue trans-mitters will have to be converted to digital although a numberare already up and running
There are some smaller non-mandatory markets located forthe most part in the far north for which costs associated withthe transition may be a problem While the CRTC is giving sta-tions on channels 2 to 51 in non-mandatory markets some slackmdashallowing them to continue in analoguemdashthe necessity forfreeing up channels 52 to 69 Canada-wide isnrsquot negotiable
At the moment there are 16 transmitters in non-mandatorymarkets but they are on channels 52-69 within the 360 km UScoordination zone If they donrsquot go to digital by August 31 2011they will have to move their analogue signals to one of thelower channels (51 or below)
Those transmitter sites are Canwest CIII-TV-55 Fort ErieCBC Chatham Digby Foymount Spillmacheen Truro CorusCKWS-TV-1 Brighton CTV CFTO-TV-54 Bobcaygeon The MiracleChannel Burmis Radio-Canada Digby Lac-Etchemin Sainte-Famille Sarnia TVO Belleville Chatham Cloyne
Over-the-air viewersJust short of 900000 Canadians rely solely on an antenna
for their TV reception Those in mandatory markets with olderTV sets may have to buy a converter box They retail for about
$75 or less to receive digital signals over-the-air There is noneed to invest in a new TV set because of the switch These box-es are in stock in most electronic stores and other outlets
As many as 44000 households in non-mandatory rural andremote areas could potentially lose access to free local TVSatellite is often the only alternative and providers indicate thata receiver and dish would cost each household roughly $300plus installation But that doesnrsquot include the monthly bills forprogramming Customers would have to pay the going rate forsomething they used to get for free
CRTC Chair Konrad von Finckenstein calls that situationuntenable He suggests there may be a possible solution throughBroadcast Distribution Undertakings (BDUs)mdashthe designationgiven by the CRTC to cable and satellite distributorsmdashprovid-ing those consumers with a package of local and regional TVstations at no charge
von Finckenstein addressing delegates at the Banff TV Festivalearlier this year said the free local package option could ensurethat Canadians continue to have access to the local and region-al television that they now get over-the-air The Commision hesaid is ldquoprepared to grant an exception to our regulations whichrequire that distributors provide a full basic service Howeverdistributors should not be permitted to distribute any other tel-evision services with the free local package or force consumersto purchase any other servicesrdquo
FreeHD Canada approved but not yet operational has devel-oped a free local program package to deliver all conventionalover-the-airs in HD as they are ready to their local markets
8 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
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BDSept10qxdBD 19082010 1742 Page 8
Major tech
Consumer EducationWhile there are now some efforts being made to correct the
situation most consumers donrsquot have a clue about digital tran-sition But as discussed above the majority of Canadians wonrsquotnotice any difference because theyrsquore getting their signals viacable or satellite
In that same speech at Banff the CRTC chairman said thatthe onus to devise a public awareness campaign rests withbroadcasters If they donrsquot he said they risk losing viewers andsubscribers ldquoTo avoid this they will need to design a vigorousawareness campaign to provide information through publicservice announcements and other initiativesrdquo he said
CostThe CRTC released budgetary estimates for the Canadian
marketrsquos digital conversion working under the basic assumptionof a duplication of the existing analogue service contour Threestudies were commissioned and executed by Patrice LemeacuteePEng and Franccedilois O Gauthier P Eng of Spectrum Expert IncPierrefonds QC with the assistance of the following supplierswhich provided budgetary prices for the studies Novanet-MSCSBRF Rohde amp Schwarz LARCAN Telesat and Acura TechnologyGroup
Study 1 (Complete Service Replication) provides the mostrealistic DTV duplication of the analogue service which betteraccounts for the digital cliff effect and the current state of digi-tal reception equipment
Study 2 (Limited Service Replication) reproduces the ana-logue service using the method proposed by Industry Canadaand the FCC This approach may result in a loss of coverage forhouseholds that were able to receive analogue service especial-ly in the fringe area (limits of the coverage) It assumes that broad-casters implement DTV facilities on the channel identified inthe DTV post transition plan
Study 3 (Practical Service Replication) is identical to Study 2but assumes that all stations in markets where the populationis less than 300000 will re-use the same channel as the analoguestation in order to reduce costs This represents mainly VHF sta-tions (TV channels 2 to 13)
The results of these studies are presented in the table belowThe estimates are simply that estimates The quotations were
based on product list prices and on prevailing US dollarexchange rates Supplier discounts at the time of purchase wouldreduce the final equipment cost
Estimates assumed complete rebuilds of transmitters andbroadcast equipment (no retrofits were considered) Howeverwhen a station was using the same DTV channel as the NTSCchannel the antenna and transmission line were considered re-usable
Cost for the provision of test equipment is not included inthe summary table but costs for the engineering brief factorycompliance tests for antennae and for coverage measurementsafter implementation are
Coming out of one of the worst recessions itrsquos no surprisethat broadcast organizations arenrsquot eager to spend the moneyfor digital transition especially in light of few if any businessmodels for the additional technical possibilities
Where do they standCBCRadio-Canada
CBC-Radio Canada will be installing 27 digital transmittersin all of the markets in which it produces original TV program-ming The Corporation says 15 of them will be operational byAugust 2011 with the remaining 12 to be operational on orbefore August 2012
CBC digital transmitters are now operational in TorontoMontreal Ottawa and Vancouver Radio Canada has digitaltransmitters in Toronto Montreal Ottawa and Quebec City ByAugust 2011 digital transmitters will be operational for CBCCalgary and Edmonton and Radio Canada Rimouski Trois-Riviegraveres Sherbrooke Chicoutimi and Moncton
By August 2012 CBC will add Yellowknife Regina WinnipegWindsor Saint JohnFredericton Charlottetown Halifax andSt Johnrsquos while Radio Canada will add Vancouver EdmontonRegina and Winnipeg
CBC-Radio Canada says it will continue to offer analogueservice beyond August 31 2011 in those markets not identifiedas mandatory It has also filed a request to the CRTC to allow atemporary extension of analogue service in those markets notslated for transition until after the August 2011 deadline
After that point says VP and Chief Regulatory Officer StevenGuiton ldquoWhen all is said and done our estimate is that lessthan one percent of Canadians will need to turn to a cable orsatellite provider in order to continue receiving our signalrdquo
The nine transmitters that are located in non-mandatorymarkets but fall under the US coordination zone will vacate thechannels and relocate continuing with analogue transmissions
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 9
TransmittersNumber of
StationsTotal Cost for Study 1
Total Cost for Study 2
Total Cost for Study 3
Serving populations greater than 300000
95 $76986076 $65228574 $65228574
Serving populations lower than300000 with local programming
257 $139174668 $125172525 $48800844
Serving populations lower than300000 without local programming
386 $208762002 $187758788 $73200665
GRAND TOTAL 738 $424922746 $378160088 $187229883
BDSept10qxdBD 19082010 1742 Page 9
CTVglobemedia (CTVgm) CTV (CIVT-TV) Vancouver CFCN-TV Calgary and CTV
(CFTO-TV) Toronto are already digital while for all other sta-tions CTVgmrsquos plans are based on a ldquohard cutoverrdquo which meansthat analogue transmitters are turned off and within a veryshort period digital transmitters become operational This willhappen on or shortly before August 31 2011
There will be no transitional period during which analogueand digital transmitters are operated at the same time except inToronto Vancouver and Calgary CTVgm has budgeted to con-vert all transmitters in mandatory markets for both CTV and Astations However the plans are based on two key assumptions1 The value-for-signal (VFS) regime announced by the
Commission in March and currently the subject of referenceto the Federal Court of Appeal is confirmed and
2 The current application for regulatory relief for A stationsis approved in a timely mannerThere are no plans to convert the rebroadcasting transmit-
ters of the satellite-to-cable educational broadcaster known asACCESS (CIAN-TV Calgary and CJAL-TV Edmonton) at thistime As to CFTO-TV-54 Bobcaygeon which is in the US coor-dination zone it will transition to digital
CanwestCHAN-TV Vancouver CICT-TV Calgary CITV-TV Edmonton
and CIII-TV-41 Toronto are digital With one exception mandat-ed markets are planned to be transitioned to DTV by the August31 2011 deadline The possible exception CKMI-TV-1 Montrealis one in which the analogue equipment is being retrofittedand converted to digital a process which cannot begin until itsanalogue transmission is discontinued The Montreal transi-tion will be completed as soon as possible following analogueshut off
The CRTC listed CIII-TV-7rsquos transmitter as being in BarrieItrsquos actually in Midland about 50 kilometres farther northCanwest says in its application that even if it were to employthe maximum allowable ERP provided in the DTV Channelallotment it would be impossible to cover Barrie with a DTVsignal from the Midland location Canwest also says that approv-ing the power increase for the Toronto transmitter would allowcoverage of the mandatory Barrie market
Given that transmitter CIII-TV-55 serving Fort Erie must shutdown effective August 31 2011 (in the US coordination zone)
Canwest proposes to serve the Fort Erie market using theToronto transmitter with its increased power thus killing twobirds (Barrie and Fort Erie) with one signal
RogersOverall Rogers is ahead in their transition to DTV due to
the late Ted Rogersrsquo and Tony Vinerrsquos vision Of the 18 stationseleven are already digital Citytv (CKVU-TV) Vancouver OMNI(CHNM-TV) Vancouver OMNI (CHNM-TV-1) Victoria Citytv(CKEM-TV) Edmonton Citytv (CKAL-TV) Calgary [awaitingfinal licensing from Industry Canada] Citytv (CITY-TV) TorontoOMNI (CJMT-TV) Toronto OMNI (CFMT-TV) Toronto Citytv(CITY-TV-3) Ottawa OMNI (CFMT-TV-2) Ottawa and OMNI(CJMT-TV-2) Ottawa Three stations are scheduled to transitionto digital before Christmas 2010 Citytv (CITY-TV-2) LondonOMNI (CFMT-TV-1) London OMNI (CJMT-TV-1) London
While four are presently analogue the transition plans callfor meeting the August 31 2011 deadline They are OMNI (CJEO-TV) Edmonton OMNI (CJCO-TV) Calgary Citytv (CKAL-TV-1)Lethbridge and Citytv (CHMI-TV) Winnipeg
Quebecor Quebecorrsquos plans call for the DTV conversion by August 31
2011 of TVA (CFTM-TV) Montreal TVA (CHLT-TV) SherbrookeTVA (CFCM-TV) Quebec and TVA (CHEM-TV) Trois Riviegravereswhile TVA (CJPM-TV) Saguenay is not going to be completeduntil Sept 1 2012 SUN TV (CKXT-TV) Toronto and its retrans-mitters in Hamilton London and Ottawa are already digital
Corus EntertainmentCKWS-TV-1 Brighton is located in the US coordination
zone Corus has plans to have the digital transition completedby August 31 2010
Thunder Bay Electronics LimitedA four-phase plan for CKPR-TV and CHFD-TV Thunder Bay
has been established but completion of OTA digital transmis-sion and microwave systems is undetermined at this time Theplan is based on three key assumptions1 continuing to receive mandatory carriage2 the SMLPF is enshrined in perpetuity3 the new Local Programming Improvement Fund (LPIF) is also
enshrined in perpetuity at 15
10 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
BDSept10qxdBD 19082010 1742 Page 10
We llCill yrn1 I Oll(1 IH1 Ci(ill
Your ~1 i r ~ t Broadcast Solution
cct 1lRCl-N Move You Anywhere
Looking together to the future of Canadian Broadcasting we are a proud sponsor of CCBE 2010 0 1 O 1 J O (=
Without these funds the Thunder BayElectronics TV stations will not be prof-itable and would be unable to convert todigital as planned
Newcap Inc Newcap says it is on target with meet-
ing the deadline of August 31 2011 buthas a number of issues in front of theCRTC regarding its twin-stick operationCITL-TVCKSA-TV Lloydminster
Zoomer MediaJoytv (CHNU-TV) VancouverJoytv (CHNU-TV-1) VictoriaPlans call for a hard cut-off on
August 31 2011
Crossroads TelevisionCITS-TV HamiltonToronto is running
digital and analogue simultaneously Allother transmitters (CITS-TV-2 LondonCITS-TV-1 Ottawa CKES-TV Edmontonand CKCS-TV Calgary) will be switchedto digital by August 31 2011
CHEK-TVCHEK-TV Victoria says it will be digi-
tal by August 31 2011 and at print dead-line was evaluating its plans for the mostcost-effective approach
The Miracle ChannelAt deadline The Miracle Channel
(CJIL-TV) was evaluating its options andhadnrsquot made a final decision A decisionregarding the CJIL-TV-2 Burmis transmit-ter that falls into the US coordinationzone hadnrsquot been made either
Newfoundland Broadcasting Co LtdPlans call for completion of NTV
(CJON-TV) St Johnrsquos by JulyAugust 2011
TVOTVO is working on plans for the dig-
ital transition of CICA-TV Toronto andits rebroads (CICO-TV-18 London CICO-TV-28 Kitchener CICO-TV-32 WindsorCICO-TV-24 Ottawa and CICO-TV-9Thunder Bay) to be complete by August31 2011 However plans for the manda-tory markets and non-mandatory marketsare subject to funding from the Ontarioprovincial government TVO also awaitsclarification as to the availability of analternate means to deliver local signalsdirectly to over-the-air homes in thosemarkets TVO says it will assume thecontinuation of analogue transmissionon channels 2ndash51 in non-mandatory
markets TVO says it will need to undertake engineering studies to determine the nextsteps with regard to their three transmitters operating between channels 52-69 inBelleville Chatham and Cloyne
Channel ZeroCHCH-TV Hamilton is already digital so the analogue signal just has to be switched
off CHCH-TV-3 Barriersquos transmitter is located in Midland which is an issue that stillneeds to be resolved Plans are underway to have CHCH-TV-2 London Ottawa andMetro 14 Montreal (CJNT-TV) converted by the August 2011 deadline
Teacuteleacute-QueacutebecTeacuteleacute-Queacutebecrsquos digital transition plan calls for completion in seven of its eight
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 11
BDSept10qxdBD 19082010 1742 Page 11
CrossOver 16 M lti Def PRODUCTION COMPACT U bull SWITCHER
A space constrained working environment or a limited operational budget should not lead you to lower your production standards or expectations Similarly a need for rugged mobility or operational longevity should not require a massive capital investment
Crossover production switchers are a budget sensitive solution that offer broadcast-quality live production in a durable space conscious platform
bull 16 source buttons bull 12 external inputs bull 6 Internally generated sources bull 3 keyers bull 22DDVEs bull 4 frame syncs with
Up Down conversion bull Dual animation stores with
dedicated alpha bull Media transitions bull Supem UltraChrornechroma keyer bull Sync generator with
3 independant outputs bull 100 event memory system with MernorAItrade bull Powerful macro system
and much much more
wwwrossvideocom
Now available with
Internal MultViewei Displays any combination of 10 internal or external inputs with two large boxes at the top and two rows of four boxes along the bottom Source names are displayed wit high resolution fonts as well as red and green tal lies
liue Production Technology
markets The exception is CIVS-TV Sherbrooke which is scheduled to be completedby September 7 2011
Teacuteleacute Inter-RivesTeacuteleacute Inter-Rives plans to convert CIMT-TV CFTF-TV CKRT-
TV Riviegravere-du-Loup and CHAU-TV Carleton by August 312010 provided that conditions are met among them main-taining the status quo of current distribution maintain-ing simultaneous substitution being allowed to use aportion of the Local Programming Improvement Fundfor financing
RNC Media IncRNC MEDIArsquos transmission plan is to complete
the conversion of CHOT-TV (TVA) and CFGS-TV (V)Gatineau by August 31 2011 CFEM-TV Abitibi CKRN-TV Rouyn-Noranda and CFVS-TV Val drsquoOr can be transi-tioned provided that RNC Media is allowed to use a portionof the financing of the Local Programming Improvement Fundfor this purpose
RemstarRemstar plans call for digital transition of V (CFJP-TV) Montreal and V (CFAP-TV)
Quebec while plans for V (CFKS-TV) Sherbrooke V (CFKM-TV) Trois Rivieres and V(CFRS-TV) Saguenay are unkown
Canal SavoirCanal Savoirrsquos plan is to complete the transition to digital of CFTU-TV Montreal
by August 31 2011
Bottom LineThe digital transition in the 31 manda-
tory markets and the US coordinationzone represents a significant challengefor Canadian broadcasters as it relates tothe physical work to be accomplished inthe one short year remaining The fear isthat most broadcasters will be doing ahard cut-over shutting analogue off andgoing digital overnight The problem withthat though is that there arenrsquot going tobe enough qualified people to accomplishit all at the same time
Another major challenge is the tran-sitionrsquos expense The cost is exaggeratedby the industry having just come througha huge economic downturn and with thefact of little or no expected return on dig-ital transition capital investments in thenear future
The big winner in the digital conver-sion game is the federal government Itcan auction off spectrum for advancedwireless services
In its July 13 2010 submission inconnection with the consultation paperImproving Canadarsquos Digital Advantageissued by the Government of CanadaAstral Media states ldquoIt would be remark-ably short sighted to re-assign broadcast-ing spectrum in such quantities that theycould not be exploited in the futureTheir greater efficiency may be the onlyway that broadcasting can expand itsoffering to the public as the FM band isnow too congested in major markets topermit new licensing of for examplethird language community and minori-ty radio servicesrdquo
When September 1 2011 rolls aroundand analogue transmitters that residewithin the US coordination zone havenrsquottransitioned to digital theyrsquoll be allowedto continue PROVIDED they arenrsquot usingchannels 52 to 69 If they are in that chan-nel range they MUST either move or godark
Analogue transmitters in mandatorymarkets that havenrsquot completed the tran-sition by the due date will see theirlicences expire August 31 2011 TheCommission says it does not intend torenew authorizations for full-power ana-logue transmitters operating in the man-datory markets or on channels 52 to 69outside the mandatory markets beyondthat date
mdashBD
12 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Rohde amp SchwarzCanada Inc750 Palladium DriveSuite 102Ottawa ON K2V 1C7Phone (613) 592-8000Fax (613) 592-8009Toll Free (877) 438-2880wwwrohde-schwarzcom
1ye a r
l e f t
COU
NTDOW
N
BDSept10qxdBD 19082010 1742 Page 12
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 13
Street teams are often the first step in a broadcasterrsquoscareer These positions offer the opportunity to learnabout the radio business on the front line face to
face with the audience They allow new talent to try outtheir skills and benefit from the guidance of more experi-enced station staff
Why is it then that street teams sometimes stumbleover their own feet when it comes to remote broadcasts
I recently visited a home centre where the local rockstation was on location As you might expect there was atable placed just inside the front door with a banner over-head emblazoned with the stationrsquos ID A boombox was cranking out the tunes Two young ladieswere seated behind the table totally immersedin their own conversation The air talent was sit-ting on one of the garden swings the store hadon display his back turned to the front door Itsounded like he was speaking to one of his bud-dies on his cell phone
A steady stream of customers was entering thestore and passing right by the remote location
but there was no attempt by the street team to interact withthem If it wasnrsquot for the station banner nobody would knowwhat was going onhellip at least not unless they happened tohear about it on their car radio
The message the customers received from this teamwas loud and clear ldquoWersquore not interested in meeting youright nowrdquo
With curious looks the people went into the store andlikely wouldnrsquot remember the call letters by the time theypassed the cashier
What disturbs me is that Irsquove seen this all too oftenInstead of embracing the opportunity to meet thecommunity and introduce them to the stationrsquosproduct the street team seems to be doing every-thing it can to ignore the people coming in thedoor Although the team is physically presentmentally theyrsquore on the beach
There was a time when the average passerbywould have been impressed with a remote broad-cast There was a lot of complicated equipmentand an opportunity to see a real live DJ If yoursquore
BY MURRAY JOHNSON
Taking it to the streets
BDSept10qxdBD 19082010 1742 Page 13
ii ~ -- l ~middot - middot -_
i i 11 --- I
~
14 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
picturing hula hoops sock hops and Dick Clark yoursquore on the right track Things havechanged a lot since then
Even in the rsquo70s it was hard to make an impression on the public by just showingup in a vehicle with call letter decals At one station I worked for back then we had amotor home all painted up with the call letters and the AampW logo (they sponsoredthe Sunshine Patrol as we called it) I distinctly remember driving along in a paradeone day with the station audio playing over outdoor speakers when I heard a younglady sarcastically call out from the crowd ldquoOooh Irsquom SO impressed Notrdquo
After thinking about it for a while I understood her reaction The Sunshine Patrolreally didnrsquot have the desired impact until the station hired someone to wear an AampWRoot Bear suit and walk along beside the motorhome clowning with the jocks Insteadof hiding inside the vehicle we were now out with the people and that ended upworking much better (It also gave the fellow who wore the bear suit his start on a suc-cessful radio career)
Today we certainly canrsquot rely on music and technology to make an impact all ontheir own Itrsquos likely that any person walking into a store with earbuds on has moremusic loaded on their iPod than a typical radio station has on its playlist The radiodial canrsquot touch the musical variety available on Internet streams from virtually every-where and most anyone with a computer can set up an online station and be broad-casting to the world without spending a lot of money This stuff just doesnrsquot impressthe general public anymore
Not only that but the idea of radio broadcasting as a one-way medium is totallyoutdated It has been replaced by a new more interactive concept Social media hasmade a huge impact on our society and broadcasters have begun including it in theirday-to-day operations as a feedback path Itrsquos much more effective than the old requestlines which were usually off the hook anyway
Todayrsquos broadcast consumer expects to interact with radio stations which is whywe should no longer consider them to be ldquolistenersrdquo or ldquothe audiencerdquo Instead they
are consumers of our productmdashand de-manding ones at that They want to par-ticipate in a community of their choosingand itrsquos up to us to convince them to joinours
Which gets me back to my originalpointmdashunless the street team is fully en-gaged interacting with those taking thetime to attend the event all efforts arewasted Even if we make things soundexciting on the air the people will doubtour sincerity if they arrive to find out theevent is actually a dud Itrsquos like attendinga party where everyonersquos keeping to them-selvesmdashthe potentialrsquos there but itrsquos justnot happening
To make magic in broadcasting wehave to be prepared Every seasonedbroadcaster knows this and this extendsfrom the studio to the street Promotionmanagers should ensure that street rook-ies are given the benefit of a solid orien-tation covering station branding code ofconduct dress code and most important-lymdashHOW to interact with the public
Team members should be familiarwith the station personalities and whentheyrsquore on the air They should also knowthe names of station management andhow to contact them should the needarise It would be a good idea to have asenior staff member accompany a newteam for the first few events to providesome coaching and make sure they knowhow to set up an effective remote
With a multitude of entertainmentchoices available to the community wehave some stiff competition To be rele-vant we need to be out there and partic-ipating If yoursquove ever been on a cruiseship you may well wonder where the staffgets their endless energy and enthusiasmas they keep the passengers entertainedaround the clock for the duration of thecruise Somethingrsquos always happening andthe staff will be on top of it Thatrsquos whatradio is supposed to be likemdashmagic
The truth is something IS always hap-pening on the street Radio is well placedto be part of the action and to help drawthe audience together Local presence is akey strength that we can weave into thecommunity fabric good entertainmentvalue will keep the people coming backand help us grow the brand Effectivestreet teams maintain contact by beingseen as well as heard making sure theystay on top of the action
Today technology allows us to partic-ipate in ways unimaginable in the sock
BDSept10qxdBD 19082010 1742 Page 14
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HAMMOND MANUamp1CTURINGtrade
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 15
hop days We now have mobile deviceapps that fit a remote broadcast facilityinto the palm of your hand
These new apps turn an iPhone orAndroid mobile phone into a self-con-tained production tool Broadcast quali-ty audio can be sent live with mix-minuscue feedIFB back from the station Someproducts even allow you to packagematerial complete with sound bites andtransmit it via FTP to be ingested into theline-up as needed all over 3G or Wi-Fi
Because wersquore no longer tethered to apiece of copper wire wersquore free to be cre-ative and quickly go where the action is
This opens up some new possibilitiesfor street teams to cover an event Thereis no technical reason why a team mem-ber canrsquot roam the venue to get someinteresting comments from customersand edit them on a laptop for inclusionin the next bit Actually therersquos nothingstopping us from doing remote hits fromevery department in the store A littleimagination is all it takes Play it upmdashmake it interesting within the brandguidelines and appropriate for the targetdemographic
Video podcasting offers new possibil-ities as well Short items can be assembledat the venue and uploaded to the stationwebsitemdashlive on location Remember itrsquosabout being seen as well as heard and theright tools are now affordable and readi-ly available
Imagination is what makes radio dif-ferent from CDs and mp3 players
Radio is supposed to be a live artform (no really) It takes skill to connectwith people on an emotional level andgenerate excitement Consider what a dif-ference it would make to portray theremote as a spectacular eventmdashsome-thing that nobody will want to missldquoEveryonersquos having a great time hereYoursquod better get right down here and joinin the funrdquo Then follow through bymaking it so
When people respond we need towelcome them and thank them for com-ing (Walmart figured this one out a longtime ago) If we put together a smallpackage of listener discount coupons oroffer them a chance to win a prize somuch the better We want to make themfeel special for attending our event
This is the time to convince customersto give us a try and to begin buildingbrand loyalty We want them to punchup our station when they get back to the
car When they get home on their computers we want them to ldquofriendrdquo us onFacebook and follow us on Twitterhellip we want them to give us a spot on their mobiledevicehellip we want them to tell their friends to check us out
So therersquos the real value of the street teammdashitrsquos guerrilla marketing for the stationbuilding new listener relationships one community member at a time Itrsquos takingadvantage of new technologies to better connect with the audience and itrsquos vital forour future that we do it very very well
Murray Johnsonrsquos radio career spanned more than three decades both on the air and behindthe scenes most recently designing broadcast facilities for the CBC He may be reached bye-mail at murrayjbellnet
BDSept10qxdBD 19082010 1742 Page 15
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16 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Getting the read you want and need
How do you get the read you wantfrom your voice talent in thelimited time you have to get that
promo on airIt seems the place to start is not with
your station voice or announcer itrsquos withyourself as the writer or producer
Marice Tobias is the head of TobiasEntertainment Group a leading industryconsultant in LA who has over time af-fectionately become known as ldquoThe VoiceWhispererrdquo She coaches voice talent andproducers alike The goal is always thesame to get the best product on the airShe says the best way to do that is to startat the end
ldquoIf yoursquore going to go on a trip youstart with where you are goingrdquo saysTobias ldquoFrom there you draw out yourmap A script is a map You need to know
where do we want to wind up What isthe goal what is the destination Oftenproducers say itrsquos to get people to watchthe show or the channel But thatrsquos yourend game What is the end game for theaudience The producer needs to putthemselves in the position of the audi-ence and basically say what am I goingto get out of watching this show or watch-ing this networkrdquo
While her advice is geared toward di-recting voice talent it can be taken rightback to the writing phase to really makea promo sing Write the promo from theaudiencersquos point of view Why should theywatch What will they get out of it Or inTobiasrsquo words ldquowhatrsquos the destinationrdquo
ldquoThe destination is an experience (Asa viewer) Irsquom going to have an experi-ence and itrsquos going to be an adventurehumorous informative The actual take-away from any experience whether itrsquoswatching a program or anything in lifeis a feeling If you can identify the feelingthen you have the destinationrdquo
Why is that so importantldquoBecause basically a promo is a prom-
ise a promise for the experience and thetakeaway will be the feelingrdquo she says
Tobias says in a promo the promise isthe tease of the experience and the feel-ing the audience will get when they watchthe show The job of the promo is to cre-ate the desire to have the experience andfeeling depicted in the promo
Getting to that place is multi-facetedfrom the visuals graphics music andvoice So when it comes to directing thevoice if the producer has a clear visionof the feelings and emotions of the spotthen itrsquos simply a matter of directing thetalent to put them into the state of mindnecessary to deliver the right feeling ofthe spot
ldquoOnce (the producer) has analyzed thematerial themselves they can jot down acouple of adjectives that point the talentto the part of town that they want the readto liverdquo she says ldquoBut my recommenda-tion is always give (the voice talent) achance to give their own take on whattheyrsquore doing and let them run it three
JOHN McGRATH
times Then you get to see a perspectivethat may give you some ideas for takingthe read in a somewhat different direc-tion than you would have thought Soyou are benefiting from someone comingat the material from a fresh perspectiveIn the case of your signature voice itrsquosfresh eyes but with an understanding ofwhat your manifest or mission statementof the network or the show is You areessentially co-creating with this personrdquo
She advises succinct directionldquoGenerally the number one concern
(for promos) is to get the read into timeIn the interest of time (producers) some-times say we need it quicker or faster Butif you tell a performer to just speed upthen you will get a sped-up read But ina drama the way to achieve speed is toadd intensity or in comedy enthusiasmGiving (the voice performer) somethingto ldquoplayrdquo will give you a more qualitativereadrdquo
Another directing tip she adds is tokeep chatter between takes to a minimumbecause ldquoit takes everyone out of thezonerdquo And when itrsquos all about communi-cating that feeling the zone is whereeveryone in the session needs to be
John McGrath is a voice-over actor andwriter specializing in promos imaging com-mercials and animation He may be reachedby phone by email at infojohnsvoicecom
BDSept10qxdBD 19082010 1742 Page 16
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NOTThinking how to better manage your media integrated business systems
Should you integrate or interface Were you inspired by presenters such as
Ray Kurtzwell who spoke about using information technology to foster
organizational innovation
If you are in the planning stages yoursquoll be reassured to hear that the results are
outstanding But get ready because itrsquos not for the faint of heart with most initiatives
taking more than five years to complete
Sheila Calhoun Vice President of Traffic Services at Canwest Media spoke to
Broadcast Dialogue about re-engineering broadcast business systems As the
business sponsor for Canwestrsquos S4M (Success for Media Integrated Business
System) Sheila led the design and implementation of an integrated back office
system
What is S4MldquoS4M was designed to re-engi-
neer our business systems as it is aseamless content sales and trafficsystem that enables Canwest tocreate business opportunities andachieve client service excellencerdquo
What was the reason for embarkingon such a large undertaking
ldquoWe saw our business worldchangingmdashbroadcasters were get-ting bigger and there were fewerstandalone stations Operations werebecoming more complex new com-petitors had arrived in the form ofSpecialty and Internet and thebusiness of broadcasting itself wasrapidly evolving We had 30-secondspots and now more often bill-boards 10- 15- and 60-second spotsalong with closed captioningCanwest needed to administer pro-gram changes faster to be evenmore reactive to client needs
ldquoAnalyzing information tookweeks as we attempted to mergedata from multiple systems to deliv-er results to clients and producecritical internal documentation Wedecided to move to a large integrat-ed state-of-the-art system to improve
our best practices provide superiorcustomer service and introduce newbusiness analyticsrdquo
How did it affect workflowldquoPreviously and although we
worked side-by-side workwould be performedin one area thenh a n d e d
for the faint of heart
BY CELESE FLETCHER
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 17
BDSept10qxdBD 19082010 1758 Page 17
off reworked in another area with new elements added then handed offreworked and so on When you take four to five systems across multipleusers and change to one integrated system you in essence change the entireprocessmdashthe interaction workflow and procedures all change
ldquoToday any work performed has an immediate effect in multiple areas ofbusiness It requires people to communicate continuously Workflow anddeliverables improve as you gain efficiencies and greater understanding of howsystems work
ldquoChallenging transitions for any organization people intellectually appreciatethe technology but donrsquot realize the full impact until working within the new processand experiencing the benefits What was once an effortless process during implemen-tation becomes a learning experience They must consider the actions they take with-in their specific job function and ensure that any effect on other areas of business isconsideredrdquo
What were the biggest challengesldquoImplementing system changes takes many years At the same time business keeps
evolving which requires constant adjustment to the environment Elements arise thatyou didnrsquot even dream of when you started the business keeps shifting and adapta-tion must be accommodatedrdquo
How did you manage through constant adaptationldquoThe single most important factor is to have a committed senior management
team willing to stay the courseldquoCommunication was critical in all areasmdashnever making assumptions that people
knew or fully understood the implementation In frequent face-to-face meetings andwritten documentation we explained each step in the transition To over-communi-cate is a key lesson for anyone undertaking a large integrated project as not everyonesees the big picture
ldquoItrsquos not a quick win and certainly not a big personal win for individuals Youneed to have a group of people able to keep the vision and stay the course There isno painless way to go through a big change like this It takes huge commitment frommanagement and is not for the faint of heartrdquo
What did you do to respond to business changes
ldquoWe strategically re-assessed and re-evaluated our approaches throughoutthe process A task force of various busi-ness leaders across the company collec-tively discussed our progress assessedrisks and educated one another on busi-ness impact We gave people the oppor-tunity to be heard and understood
ldquoEssentially we constantly re-engaged people and kept moving for-ward because there was always anothercommitment to meet and another dead-line to achieve and measure
ldquoWe extracted key stakeholders fromsales research programming and ITright out of the day-to-day business towork closely with the vendor and thecore implementation team to make surewe were building the best system possi-ble We contracted expertise outside ofthe business in certain areas like projectmanagement change management andsoftware testing
ldquoCanwest formed a strong workingrelationship with the vendor who wasvery flexible and worked with us throughany setback encountered
ldquoKey stakeholders were repatriatedback into the business as the system wentlive This allowed us to pay attention tosmall details and always think of the busi-ness and people using the systemrdquo
What was the greatest learningldquoTeamwork In all my years I never ful-
ly appreciated or understood the mean-ing of team until this project Even whenwe disagreed we always talked throughthe challenge and ALWAYS moved for-ward together
ldquoThe beautiful thing about a team isgoing forward together and achievingcollaborative solutions for our businessand our clientsrdquo
Celese Fletcher is Principal of The FletcherConsultancy in Toronto She may be con-tacted at celesefletcherrogerscom
18 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
visit us at wwwlinsyscaLinear Systems Canada LtdUnit 1 1717 Dublin Ave Winnipeg MB Canada R3H 0H2Tel 204 - 632-4300 bull Fax 204 - 697-2417
HD-SDI HDMI conversionThe HD Spigot SH for HD-SDI to
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Celese
Fletch
er
BDSept10qxdBD 19082010 1742 Page 18
EJVE0 Broadcast Division
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 19
From reports of dwindling viewer-ship and ad avoidance to increasedcompetition from the Internet
much has been written about televisionrsquosapparent demise However two recentsurveys speak to televisionrsquos ongoingstrengths as an advertising mediumeven among younger demographics whoare often purported to be disappearing
When personal video recorders (PVRs)were first introduced many said that thistechnology would lead to television adavoidance (and ultimately ineffective-ness) among the majority of CanadiansYears later only 20 of households inCanada own a PVR Furthermore televi-sion continues to be upheld as the mostinfluential persuasive effective andpowerful advertising medium outper-forming radio Internet print and out-of-home according to Television Bureauof Canadarsquos (TVB) Attitudes Survey con-ducted by BBM Analytics in May 2010
According to this telephone surveywhich polled 1001 people 596 ofadults 18+ said that television advertis-ing was the most influential well aheadof newspapers (131) Internet (119)radio (57) magazines (38) and out-of-home (08) Television was alsofound to be the most persuasive form ofadvertising (598) outdistancing news-paper (131) Internet (74) radio(70) magazines (55) and out-of-home (18)
With regards to efficacy television wasreported to be the most effective adver-tising medium (562) followed at adistance by newspaper (135) Internet(13) radio (74) magazines (32)and out-of-home (21) Similar respons-es were recorded for advertising powerand authority
And while it is often reported thatpeople arenrsquot watching TV anymore the
survey revealed that among adults 18+television had the highest reach of allmedia (857) and people spent themost time with it 239 hours per capitaweekly compared to 183 hours for radio159 hours for Internet 25 hours fornewspaper and 08 hours for magazine
Television was also cited by respon-dents as their ldquomain sourcerdquo for newslocal weather traffic and sports
The results of this survey corroborateTVBrsquos new Ad Receptivity Survey con-ducted by BBM Analytics in June 2010which found that people are most recep-tive and attentive to television advertis-ing and they notice it more This is eventrue for the 18-34 demographicmdashoftencited as elusive television viewers
According to the telephone survey469 of adults 18-34 said they are mostreceptive to advertising messages on tele-vision well ahead of out-of-home (14)Internet (104) radio (82) newspa-per (82) and magazine (49)
For adults 18-49 television (450)was also cited as the medium that theywere the most receptive to for advertisingmessages Radio and out-of-home round-ed out the top three far behind with127 and 112 respectively
The survey further found that adults18-34 paid the most attention to adver-tising on television (469) outperform-ing out-of-home (175) newspaper(91) Internet (85) radio (75)
and magazine (51) Adults 18-49 alsosaid that they paid the most attentionto advertising messages on television(435) well ahead of out-of-home(134) and newspaper (116)
In terms of where people are mostlikely to notice ads 45 of adults 18-34cited television much higher than Inter-net (292) radio (91) newspaper(64) out-of-home (38) and maga-zine (32) For adults 18-49 televisionranked highest with 52 followed byInternet well behind with 225 andradio with 116
Survey participants also named TVcommercials as their favourite form ofadvertising
So despite the emergence of new tech-nology and competing media optionstelevision remains the most effective ad-vertising medium across all demograph-ics Television not only has the ability toinfluence and persuade but Canadiansare also more attentive and receptive tothis medium
And with its ability to deliver highreach and usage marketers should con-sider television as the best foundationupon which to build their communica-tion and business growth plans
Theresa Treutler is President amp CEO of theTelevision Bureau of Canada in Toronto Shemay be reached at (416) 413-3886 or atttreutlertvbca
TV is still the one
THERESA TREUTLER
BDSept10qxdBD 19082010 1743 Page 19
Choose the most capable team for your Conversion to DTV Low amp High Power I VHF amp UHF
Jl0101
lxcera Your Expert Partners for Effective RF Transmission Solut ions
Toll free 1 800 363-0800 middot Montrea l middot Canada middot wwwincospeccom
The Western Association of Broadcasters Board of Directors Neil Shewchuk CIXM-FMWhitecourt Tom Newton CKCK-FMCJME Regina Michael Olstrom Harvard BroadcastingRegina Mitch Bozak Global Regina Paula Davies Citytv Calgary Richard Kroeker Golden
West Broadcasting Steinbach Vic Dubois CJWWCJMK-FMCKBL-FM Saskatoon WadeMoffat CTV Saskatchewan and Doug Gunn The TDL Group Corp Calgary
Eacuteric Paulhus Joe Aguiar Eacutemilie Godbout CRTC Gatineauand Candice Molnar CRTC Winnipeg
Bev Brooke and Glenn Ruskin Rawlco Radio Saskatoon
Wayne Rorker and Torri MuzkaGlobal Saskatoon
Bill Hanson CTV Winnipeg and MichaelOlstrom Harvard Broadcasting Regina
Sandi Leonard and Tom PeacockAstral Radio Calgary
20 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Bill Hanson CTV Winnipeg andAl Thorgeirson Edmonton
BDSept10qxdBD 19082010 1743 Page 20
Images from theWestern Association
of BroadcastersConvention
Lloyd Lewis CTV Edmonton
Sophy Schiller Melina Nathanail Rena Nathanail of Nathanail CaptioningCalgary and Cathy Hanson Red River College Winnipeg
Pam Leyland Rawlco Radio Saskatoon
Stephen Sienko Target Broadcast Sales Torontoand Lyle Walsh GX Radio Yorkton
Joe Uyede Novanet Communications Ajax Bill Hanson CTVWinnipeg and Joanne Uyede Novanet Communications
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 21
Mitch Bozak Global Regina Bill Hanson CTV Winnipeg and Wade Moffat CTV Saskatchewan
Tami Moffatt CTV Saskatoon and Shawna KroekerGolden West Broadcasting Steinbach
BDSept10qxdBD 19082010 1743 Page 21
22 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Important boost for campus radio
One of the highlights in the CRTCrsquosnew policy for campus and com-munity radiomdash$775000 for this
segment of the radio businessmdashmust havebeen like a Christmas gift in the middleof summer
Almost a decade after the last reviewthis policy accepted the argument thatthe poor sisters of the industry shouldget a little slice of talent developmentmoney courtesy of private radio
Often lost in the debate is the rolethat these stations play in advancingbroadcasting in Canada Perhaps the twomost important aspects are that they area training ground for workers for the bigguysmdashprivate and public radiomdashand theyprovide an important platform for alter-nate and new musichellip writ large
When campus radio began it was
generally very low powermdashso low that youcould only hear it on the designated cam-pus and sometimes only over speakersset up around the campus Hardly radioand not really broadcasting Campus sta-tions had a bit of educational content butthey were really alternate and had plentyof spoken word
That distinctiveness has remained thecore of campus radio today and will beso in the new policy with a 15 mini-mum requirement of spoken word andspecialty music and a maximum of 15of the famed ldquosub-category 21rdquo aka poprock and dancemdashthe stuff that you hearon most commercial stations
There isnrsquot a lot of community radioin English-speaking Canada but there isa lot in Quebec where the provincialgovernment for years has been pumpingsmall amounts of money to these stationsoften based in small towns and rural areasof the province
Many campus radio stations are tiedto educational programs in broadcastingand journalism whereby students haveto put in a certain amount of time as partof their course work They get real hands-on experience and are ripe for hiring oncethey graduate Along with them are anendless stream of volunteers who neverreally want to work in radio full-time butlove the opportunity to broadcast tosome kind of niche audience sometimesfor years on end These folks also get afollowing and everyonersquos happy
When it comes to airing alternatemusic itrsquos not just an esoteric thing ofproviding airtime to the weirdoes A lotof what begins as alternate becomes main-streammdashits newer sounds different kindsof music or just decent stuff which thebig guys donrsquot pick up because it is un-known in the market Campus radio actsas a safety net to get us the listeners allkinds of music complementing the com-mercial stations who are driven largely bythe chartsmdashalthough many of them dopay some attention to emerging artists
In short campus radio does vital serv-ice to the development of Cancon andin so doing does take a little pressure off
ANDREW CARDOZO
the commercial guys It has also general-ly done well in portraying and giving air-time to the cultural and racial diversityof Canadiansmdashon campuses and in thewider community
That the CRTC has developed a newmechanism to help non-profit radio isgood for honouring its obligation tohelp the public good Itrsquos called theCommunity Radio Fund of Canada theCRFC something like the CRTC
The next one the Commission woulddo well to look at favourably is nativeradio There are native radio stations innumerous tiny communities in the northand the Native Broadcasting AssistanceProgram located in the Department ofCanadian Heritage has been reducing andnot keeping up with demand In the southis Aboriginal Voices Radio Network(AVRN) with its flagship in Toronto andlicensed in several large cities
Both need help and the CRFC pro-vides a good model for the Commissionto help these stations the way it was ableto assist APTN through subscriber fees
The CRFC is a good mechanism whichshould be used in other settings for oth-er sectors of Canadian broadcasting Thereis a small drop in funds for FACTORMusicAction in the range of three per centThe Commission nevertheless did wellby using the powers under Section 3 ofthe Broadcasting Act to ensure the viabil-ity of the diversity of the system overall
Andrew Cardozo a CRTC Commissionerfrom 1997 through 2003 chairs the NewCanada Institute He may be reached atandrewcardozosympaticoca
Rohde amp Schwarz Canada Inc750 Palladium Drive Suite 102Ottawa ON K2V 1C7Phone (613) 592-8000 bull Fax (613) 592-8009Toll Free (877) 438-2880
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BDSept10qxdBD 19082010 1743 Page 22
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Another first for CKUA radio
BY BARBARA JONES
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 23
Over 80 years ago in 1927 publicradio station CKUA was launched inAlberta as the first educational broad-
caster in Canada In 1995 the stationrsquos web-site went live and shortly afterward CKUAmarked another milestone by becomingthe first Canadian radio station to stream itssignal
ldquoThe Internet was in its infancy relativelyspeaking back thenrdquo notes current GeneralManager Ken Regan
When first launched wwwckuacom wasfocused on accredited online teaching It wasclosely associated with Athabasca Universityand IT talent from the school was involved inthe sitersquos creation
Like many listeners Dan Webb was pas-sionate about CKUA and believed it needed astrong web presence The Athabasca University
Thank you for your letterand for dedicating a poemto me this morning on The
Road Home I am originallyfrom Calgary but have
been living in Buenos Airesfor almost two yearsmdash
where I listen regularlyhellip Iwas traveling through
Patagonia hellip and of coursethere is Internet globally andI was able to listen to CKUA
MarayamdashBuenos Aires Argentina
I just recently retired toThailand no more
Alberta wintersmdashsmile but it is wonderful to listento the best radio station online and remind me of the
beautiful long summernights in Alberta
BobmdashKarat Thailand
BDSept10qxdBD 19082010 1743 Page 23
employee volunteered his time and provided the technical expertise to keep the sta-tion on the leading edge nationally
That degree of passion reflects from the stationrsquos on-air talent to its listeners andback again CKUAorg extends the Edmonton stationrsquos reach to additional loyal listen-ers far beyond Albertarsquos broadcasting borders The site averagesbetween 120000 and 150000 unique visitors each month
The last time the on-air station was measured by BBM itachieved a weekly cume of approximately 170000 withmost of that audience found in Alberta
CKUA has uncovered an international audience for itsldquomusic expertrdquo format an audience ready to donate funds tosupport the stationrsquos mandate
Celticmdashjazzmdashpoetrymdashfusionmdashobscure instrumentalhellip the CKUA staff is knownglobally for presenting well-informed programming about all types of music beyondthe confines of mainstream radio
Over two-thirds of the stationrsquos annual budget about $3 million is raised throughvoluntary listener donations The station runs two on-air fund raising campaigns eachyear each lasting 10 days Listeners can donate online 247 a convenient and success-ful website function Online contributions represent about 50 of total voluntary lis-tener donations each year
Regan notes that much of what CKUA is doing online is not unique but reflectiveof the way the world and audiences are changing ldquoEven though we work in a so-calledradio station it is not about radio or television anymorerdquo he said ldquoWe have to stopthinking of ourselves as radio broadcasters We are content producers and distributors
ldquoThe internet has changed the rules of the game Now we have to genuinely thinkabout graphical interfaces and design and video and audiohellip all of these other ele-ments the public just expectsrdquo
Strategically keeping on top of listen-er expectations the station plans to over-haul the design and technical structureof CKUAorg before year end
ldquoIf all we do is continue to streamaudio and not think or do somethingabout the other elements people arejust not going to botherrdquo Reganadds ldquoWe want to try our best tokeep pace with public expectationsrdquo
The stationrsquos passionate listenersask regularly about the music they hearbroadcast or streamed online Today theycan review online playlists but areunable to purchase the music throughthe site To address this demand CKUAis setting up an affiliate agreement withan online music company
ldquoThe principle is to allow users to thegreatest extent possible to be able to usethe CKUA website as a portal by whichthey can access great musicrdquo Regan said
The revamped site will likely includea robust content archive and videos ofmusician interviews from each of CKUArsquosprogramming genres
The station would like to do morepodcasting of its music programming (itcurrently podcasts news and informationshows) but copyright legislation and reg-ulations make that type of service difficult
Taking a page from Webby-award win-ning NPRorg the future CKUAorg mayfeature original online programming web-only articles expanded stories video slideshows artist micro-sites and social net-working tools
It all costs money and requires expert-ise much of which Regan admits thestation doesnrsquot have in-house Howeverhersquos quick to point out that the stationenjoys the luxury of a unique global lis-tenership thatrsquos supportive passionate andpoised to help them achieve CKUArsquos on-line product and programming objectives
ldquoAs long as we articulate to our audi-ence we need to do this and here is whatit will mean to you they will pull out theircredit cardsrdquo he predicts
Hello ThailandArgentina
Barbara Jones isPrincipal of Sailor JonesMedia Inc of OwenSound ON She may bereached by e-mail atbjonessailorjonescom
24 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
BDSept10qxdBD 19082010 1743 Page 24
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[2j RECORDING
~ NEW MEDIAS
~ POSTPRODUCTION
~ RADIO
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ck)a rodionetwork
DOLBY BROADCAST
IIIDOLBV
dolet Digital KHia sustems
~ iSisox-TE C H lrI CJ LCJC3V
=
~ ~l~iiii~~~di ~ middot middot 1
ltlgt SOrKgtmiddot TECHNIQUE
MONTREAL TORONTO T 514-332-6868 T 416-947-9112
The Art of Listening Makes for Solutions
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VANCOUVER T 604-298-2200
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 25
Stan Klees The Original Canadian Music Man (Part 2)
When we last left Stan Klees hersquodbeen in Toronto radio for sever-al years but when his father be-
came ill he gave up his radio career andgot a job at the post office to help paymedical expenses But fate soon steppedin
Stan fell in love with a dancer in theBroadway touring company of Kiss MeKate and because of her ended up spend-ing a lot of time in New York The fre-quency of his trips led to a reservations jobat TCA (later Air Canada) which came inhandy a few years later when CBC TV pro-ducer Stan Jacobson was flying BobbyDarin into Toronto for an appearance onCross Canada Hit Parade
ldquoBy this timerdquo Klees remembered ldquoIwas working for ATCO Records and I wasat CBC waiting for Bobby Darin to fly inIt was my job to look after him once hegot there Stan (Jacobson) came over tome and said lsquoNew Yorkrsquos fogged inDarinrsquos not comingrsquo I said lsquoGive me aminutersquo I made a phone call to Air Canadaand got my old manager I told him theproblem and he said hersquod call me backwhich he did Hersquod got Darin on the nextAmerican Airlines flight into Toronto Iwent to the airport to pick him up gothim to CBC and we became good friendsIn fact he stayed in the guest room at myhouse that night because he couldnrsquot getback to New York We traveled a lot to-gether over the years had a lot of funand I always say that I owe my career to
Bobby Darin because of all the peoplehe put me in contact withrdquo
Klees and Darin remained friends un-til Darinrsquos death in 1973
Another friendship that turned into asuccessful long-time working relationshipwas with Walt Grealis
In 1964 Grealis a former Torontopolice officer and Klees launched RPMWeekly and ran it for the duration of itsexistencehellip with a little help from Stanrsquosmother Klees smiles as he remembersldquoMy mother was the patron saint of RPMWhenever we didnrsquot have enough moneyto pay the post office or the printer shersquodloan us whatever we neededrdquo
Stan and Walt also co-founded theJUNO Awards which began as the RPMAwards
ldquoAt firstrdquo Klees recalls ldquowe thoughtwersquod just do a poll so we put a ballot inRPM people filled it out and mailed orfaxed it back As I recall we got about 150responses but the winners didnrsquot receiveanything
ldquoSomebody came into the office oneday and said lsquoItrsquod be nice if you sent thewinners a scroll or something that theycould hang on the wallrsquo so I designedone and we sent them out The followingyear we decided to throw a party andinvited 75 peoplemdashand 150 showed upWithin 20 minutes there were no sand-wiches left and the bar was finished Waltread off the winnersrsquo names they cameup to pick up their awards and it wasoverrdquo
At the next yearrsquos ceremony Stanrsquosmother came to the rescue once againand made enough sandwiches to lastthrough the eveningrsquos festivities
The RPM Awards eventually becamethe JUNO Awards and a few years laterthe Canadian Academy of Recording Artsamp Sciences an organization set up specif-ically to handle the Awards took over con-trol Stan and Walt stopped going to theJUNOs in 1996 as they were both disap-pointed at how they were treated
Stan Klees was a very early supporterof Canadian talent Long before the CRTCbrought in the CanCon regulations which
DOUG THOMPSON
Stan fought long and hard for he wascreating Canadian hit records with artistslike Shirley Matthews and Little Caesar andthe Consuls on labels such as Tamaracand Red Leaf Stanrsquos design of the MAPLlogo is still in use today
At the 2001 SOCAN dinner whereKlees was given a Special AchievementAward the audience of Canadian musi-cians songwriters and publishers gavehim a seven-minute standing ovation
Although Walt Grealis who died ofcancer in 2004 received the Order ofCanada in 1994 for his contributions tothe Canadian music industry Stan Kleeshas not yet been so honoured
Itrsquos time we change that
Doug Thompson can be reached by e-mailat dougtrogerscom
BDSept10qxdBD 19082010 1743 Page 25
Introd ucing
Connect your music scheduler directly to your PPM~ listeners
I CE + REACT I
dleercsworkscom 1877774107bull
wwwmediamonitorscom wwwgselectorcom
~2002-2010-Honlcon All ll91u- Allshylheproporyol___
26 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Ants donrsquot sleep
Do you believe that ants donrsquotsleep Do you believe that agiraffe can go without water
longer than a camel Whether or not youbelieve these statements depends on whosays them
Apparently if a person with a foreignaccent told you these things you would-nrsquot believe them
Why According to research at theUniversity of Chicago a foreign accentreduces credibility in ways that the speak-er and the listener donrsquot consciouslyrealize Because an accent makes a per-son harder to understand listeners areless likely to treat what they say as truth-ful The credibility decreases even moreas the accent thickens
ScienceDaily summarized the study asa way ldquoto test the impact of accent on cred-ibility American participants were askedto judge the truthfulness of trivia state-ments by native or non-native speakersof the English languagerdquo and providedtop line findings from the research
Boaz Keysar is a Professor of Psychol-ogy at the University of Chicago and anexpert on communication Keysar saysldquoThe results have important implicationsfor how people perceive non-native speak-ers of a language particularly as mobili-ty increases in the modern world leadingmillions of people to be non-native speak-ers of the language they use daily Theaccent makes it harder for people to
understand what the non-native speakeris saying They misattribute the difficultyof understanding the speech to the truth-fulness of the statementsrdquo
This is perhaps the most relevant out-come of the study for commercial writersand producers If people cannot be clear-ly understood they cannot be believed Wedonrsquot disbelieve consciouslymdashthe accenttricks us into thinking we donrsquot believe itsimply because we donrsquot understand itNow what
There are many great commercials withso-called foreign accents in them Cleverwriting and a unique sound makes thesecommercials really pop Such commercialshave been running for yearsmdashwe can onlyassume they work or the creative wouldhave changed ages ago
The unmistakable voice of HughHeron of Heathwood Homes is just thatmdashunmistakable His voice oozes credibil-ity due in large part to the fact that healways speaks with sincerity While theoccasional word or phrase in his thickScottish accent may be difficult to wrapyour ear around the overall tone of hisvoice makes Hughrsquos commercials standout He told me recently that people hemeets on the street treat him like a friendbecause they feel like theyrsquove met himbefore His voice is unique and memo-rable Thatrsquos why his commercials work
One of my favourite commercialsmakes fun of the stereotypical human
MAUREEN BULLEY
response to people who donrsquot speak yourlanguage ldquoGood Morning is this theinformation deskrdquohellip the opening linein this classic spot for SAS Airlines fea-tures an American speaking to a Europeanhe believes doesnrsquot understand him Sothe American speaks English but does soextremely loudly and extremely slowly Asit happens he is speaking to a British manwho speaks English very well thank youvery much Ironically the American isoverseas and the tables are turnedmdashnowhe is the man with the supposed accent
So is there a place for foreign accentsin radio advertising
Irsquom not entirely sure but what I doknow is that participants in the RadioPower Tools research gave low scores tocommercials that contained a foreign ac-cent if it was ldquoa voice that drips with anon-mainstream accent spoken only bya small group within the population andused for no apparent reasonrdquo
Clearly the operative here is ldquono ap-parent reasonrdquo So if it makes sense toinclude a voice with an accent do so withpurpose I would also suggest using a voicewith a genuine accent instead of tryingto replicate one Yoursquoll be disappointedwith the finished sound of the piece andyour client will be disappointed with theresults of their advertising unless yourvoice talent can truly nail that accent theydonrsquot naturally possess
So do ants sleep or not Accordingto BBC Earth on average a single workerant in Britain takes 250 naps a day buttheyrsquore only a minute long The Queenfalls asleep at far more regular intervalsthan her royal subjects Guess they canrsquotunderstand a word she says
Maureen Bulley is president of THE RADIOSTORE She may be reached at 1-888-DORADIO or at doradiototalnet
BDSept10qxdBD 19082010 1743 Page 26
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plus a chance to win an iPad bull
Congratulations Facebook you rockAccording to Hitwise Facebook has become the most
visited website in the United States Its market share ofvisits was up 185 over the same time last year Just tocompare Google was up around nine percent
I was going to Google what that meant but it justseemed cruel
I believe it means that we are spending more timepoking people we wouldnrsquot waste the time of day to chatwith than we are looking up important stuff like sportsstats or interesting uses for peanut butter (which incidentally include lubricant pet pill disguiser andpaper label remover Really I Googled it)
Wersquove all Googled ourselves from time to time manyof us using a computer
But facebook it Facebook is taking over the worldAs you read this I am on Facebook Go aheadhellip go
friend mehellip Irsquoll be there Itrsquos where I live nowFacebook tempts us with the egotistical promise that
someone somewhere on the planet really really wantsto know every single errant thought that crosses our
minds AND they want to see photos AND they want toknow what we think about their thoughts AND photos
Capitalized conjunctions aside Facebook is theperfect place to cut and paste the creative work of othersinto our electronic personas instead of actually doingsomething creative or original ourselves thus savingtime that we can then use to do more poking and lesstalking How am I today Just check out the stolen lyricfrom someone elsersquos song I have posted as my ldquostatusupdaterdquo Apparently today I am a little Olivia NewtonJohn (pre-Grease)
Itrsquos a diseaseI must comment on your new cat photo or I will dieOops hang on a sechellip gotta return a poke Back
now LMAO Freakinrsquo funny catsLike you I joined initially to see what all the fuss
was about In its original days Facebookers were lessconcerned about security so you could scan astrangerrsquos profile check out their friends and eventheir friendsrsquo friends It was a voyeuristic orgy of peek-age Not that any of us did that sort of thing of course
Once the lurking was curtailed the search was on forco-workers and family members as we embarked on awildly competitive jag to snag as many friends as possible
In those early days getting a Friends request was agiddying high
Ooooohhellip someone wants to be my friend INSTANTADD
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 27
Poke-poke
BY MARK LA POINTE
status update
BDSept10qxdBD 19082010 1743 Page 27
Now of course we are more discerning of the company wekeep Do I know them Will they clutter my page with applica-tion drivel and invites to lame events Or worse will they notbe interested in my brilliant application newsfeed and my ldquoohso importantrdquo event
After the friends came the gameshellip sorry ldquoapplicationsrdquo Nowwhen Irsquom too tired to poke I can find out what kind of dog Iam or what country song tells my storyhellip or God help me playFarmville (along with over 83 million other monthly users)
(By the way my answers are dachshund and Goodbye EarlAlso I have never been too tired to poke I know it happens tomen my age but knock on wood I still can)
And letrsquos not forget the frustration of the endless programupdates I just figure out where everything is so I can steer theUSS Facebook without having to rely on Mr Sulu whenBAMhellip my life is chaos again and instead of checking my noti-fications I am driving straight into the sun while Yeoman Randlooks intensely into the soft focus camera In its present incar-nation I still canrsquot find the damn ldquoSign outrdquo tab
It has only taken a few years for a simple social networkingtool to become the worldrsquos biggest scrapbook Our need toshare has even pushed into the formerly sacred Have you seenthe video of the couple that interrupted their ldquoI dosrdquo to updatetheir Facebook status from ldquosinglerdquo to ldquomarried I think I actu-ally threw up a little that time
Remember first second and third base (No not baseball)It has been re-faced
Now therersquos ldquoFace-baserdquo that magical part of love when youchange your status from ldquoSinglerdquo to ldquoIn a relationshiprdquo I assumeit happens after yoursquove rounded the bases a few times
Itrsquos sooooo cute In the same way itrsquos cute when your neigh-boursrsquo kids spray-paint ldquoBUTT FACErdquo on your garage door
FB is a giant black hole of time and effort sucking in every-thing around it without mercy while only giving back invita-tions to play Mafia Wars
Fan Pages are big business now as entertainers and retailersand people with causes can use FB to continue to shamelesslyhump their agendas and doo-dads
Sadly I am now turning into the Facebook equivalent of acranky old man I hate it when my friends donrsquot use actual pho-tos of themselves as their profile pics Since I never actually seethem face-to-face anymore without those photos I have no ideawhat they look like During the Winter Olympics I assumed allmy friends had become hockey sweaters or red leafs
Also I am protective of my Wall Lame status updates nowequal instant ldquoHiderdquo for you ldquoI love my dogrdquo while accurateis your one-way ticket to GONE-ville I may even un-friend youfor that juicy contribution
I would moan on a little longer but in the time it has takenme to write this I have missed 16 crucial status updates (Trevorand Aaron are now friends) three pokes (which still make megiggle like a nine-year-old who thinks ldquopianistrdquo is dirty) and twopage suggestions (Join if you think RUSH deserves inductioninto the R and R hall of famehellip which I do) So I am hittingthe ldquosign outrdquo tab (which I just found thank you very much)
Mark La Pointe is a freelance writer and voice actor forwwwKillervoiceoversca or at least he would be if he would stopfooling around on Facebook He may be reached by e-mail atmarkannounceryahooca
BDSept10qxdBD 19082010 1743 Page 28
bull
Applied Electronics extends a large thank-you to all our sponsors for their generous support of our 24th annual golf tournament bull
J~ ) BOSCH TELlEX CHklSTIE 0CAESAun
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Fax 6044397210 Fax 7804628238 Fax 4032915188 Fa 9056254333 Fa 5143331512
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 29
Gord James comes home
When I was 14 my buddies allwanted to be famous sportsheroes or rock stars I wanted
to be Gord JamesMy obsession with radio came to me
like most of us at an early agemdasheight tobe exact By the time I was 10 and livingin Southern Ontario I knew exactly whichjocks sounded great and by 14 there wasno one better to my ears than Gord James
Gord James is one of the few yeomanof an era in Top 40 and rock radio thatmany view as the halcyon days of radiorsquossound Hersquos still doing itmdashand doing itevery bit as well as he ever has
The latest incarnation of the GordJames Experience is at Hamiltonrsquos newVinyl 953 a place that feels right to himbecause the geography that surrounds thebroadcast studios is literally home
Gord went to high school at Saltfleetin Stoney Creek (now part of Hamilton)and did the WKRP town-to-town up-and-down the dial thing in his first few yearsincluding stops in Cambridge LondonCornwall and Kitchener before landingat CKOC Hamiltonrsquos home of the BIG500 Countdown in the early rsquo70s
In 1974 the now legendary J RobertWood interviewed Gord for an openingat CHUM-FM free form at the time Butit was the ldquocoolrdquo station 1050 CHUMwhere Gord wanted to be
ldquoThank you for coming in and good-byerdquo was the response he remembers
ldquoI realized how much I had to pull upmy boot straps to hang with those guysrdquohe recollects James was talking about thebig voices such as John Majhor TerrySteele Jim Van Horne Mike HollandRoger Ashby and Bob Magee (Magee nowholds down the morning drive slot atVinyl 953 helping give that station a def-inite CHUM flavour that works perfectly)
But it wasnrsquot long before James land-ed a gig at CHUM-AM doing all-nightsand filling in on day shifts now andthen By 1978 CHUM-FM was being pro-grammed by a young upstart named RossDavies and he wanted Gord to comeover to the FM side of the building Thateventually happened too with weekendsafternoons and in 1983 as morning hostalong with Rick Hodge
ldquoThere are so manymemoriesrdquo said James
ldquoOne really stands outI was filling in for RogerAshby As we were doingour birthday feature onair it was mentioned thatit was my birthday andall of sudden a lot ofpeople gathered by thedoor and started singingHappy Birthday I heardtwo younger singingvoices through my head-set and realized that TomJokic our producer had patched in twoof my three children Rachel and Kevinfrom a cell phone and they were singingtheir hearts out out of tempo and out oftune with the rest of the group and Ithought that sounded even better becauseof itrdquo
The sound is what matters to GordJames And he says the fun has not goneout of it And sitting chatting with him is
JAMIE WEST
like pulling into a filling station for pos-itive energy
Vinyl PD Derm Carnduff says thatgetting Gord on board at Vinyl was a nobrainer
ldquoGordrsquos name came to mind prettyquickly His heritage as a Toronto radiopersonality would give us instant credi-bility but ultimately his talent made
Gord one of our top candidatesrdquo saidCarnduff
ldquoHis knowledge of themusic his wit and dedica-tion serve his audience ex-tremely well and the radiostation as wholerdquo Carnduffsaid ldquoAnd oh yeah hersquos gotan okay set of pipes toordquo
ldquoThe saying at CHUMused to be lsquoletrsquos have somefunrsquordquo remembers Gord
I ask him if hersquos still hav-ing fun
ldquoTherersquos no question thatIrsquod do it all over againrdquo Gord
responded ldquoonly this time Irsquod betempted to break a few more rulesrdquo
Now thatrsquos the spirit of a true rockjock shining on after nearly 40 years ofconnecting with all of us
Jamie West is CEO of Westpro Media Incbroadcast consultants and creative contentsuppliers He may be reached by e-mail atwwwwestpromediacom or at 905-541-0127
BDSept10qxdBD 19082010 1743 Page 29
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These prewired jackfield assemblies look and work great They install quickly and easily and they cost less than a plain (bare) jackfield but save you lots of time bull twenty-four 025 TRS jacks bull all primary and normal contacts are prewired bull standard 175 x 19 layout to AMP CHAMP connectors at the back
tW D~YI~ Broadcast Technical Services Limited Tel (604) 255-2200 bull Email danbroadcasttechnicalcom
30 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Fact is facts donrsquot mattermuch anymorehellip
One of the things I enjoy most is alively debate with friends whohave differing points of view I
like the way people get charged up aboutthings they really care about how theyshape their thoughts to support theirarguments
I particularly enjoy it when the debateis over and in the best instances wersquoveall learned something from each otherAnd maybe if our minds are not onlyengaged but ldquoopenrdquo we might find ourposition moving begin questioning theplace where opinion started and realityor facts kick in Unfortunately it seemsthat fact-based debate is a dying art
A new study from University ofMichigan researcher Brendan Nyhan en-titled When Corrections Fail The Persistenceof Political Misperceptions shows that peo-ple who have based their beliefs on mis-information rarely change their mindseven when presented with the facts Evenmore disturbing they often cling evenmore strongly to their beliefs when theyare proven to be inaccurate a phenome-non Nyhan has dubbed ldquobackfirerdquo Notsurprisingly this reaction is most com-mon when it comes to partisan issuesaround politics and social issues
Nyhanrsquos recent study is a follow-upto research he completed with associatesat the University of Michigan in 2005and 2006 Those studies showed a basichuman tendency to continue to believe
in facts we carry in our heads even whentheyrsquove been proven false Nyhan says thisis worse than merely being misinformedit means our views are entrenched andnot subject to sway by any informationsource It isnrsquot information thatrsquos missinghere but rather a basic emotional responsethat makes smart people hang on to falsefacts for reasons it is hard to define
Nyhanrsquos study as well as previousstudies conducted in 2005 and 2006around facts vs perception attempts tounderstand why intelligent people con-tinue to accept misinformation as fact inthe face of contrary proof This may notbe a new practicemdashpeople have alwaysshaped facts to fit the outcome they wantmdashbut Nyhan and others believe there ismore reason for concern now than atany other time
Nyhanrsquos study suggests the underpin-nings on which governments are chosenare becoming more fractured He sayswersquore filtering the information we receivethrough a prism and end up getting areal divergence on all sorts of issues Andthat makes it really hard to have intelli-gent debate He equates the electoratersquosview on politics to sport and says peoplesupport a team because they are emo-tionally committed to them they absorbthe misinformation they need to contin-ue their supportmdashfor better or for worse
Nyhan says we need a ldquosupply-sideapproachrdquo where we try to enforce and
NANCY SMITH
increase the ldquoreputational costsrdquo on peo-ple and institutions who promote bad in-formation Given the numbers it seemsunlikely that this is a viable solutionPartisan news hosts and their networksare making millions while more moder-ate media languishes The cycle continuesbecause audiences are attracted to newsoutlets that reflect their beliefs howeverinaccurate they may be
In fairness to media consumers it isoften difficult to separate whatrsquos accurateand what isnrsquot particularly within an envi-ronment where we get our news in bite-size pieces with little context But Nyhansays the really frightening pattern isnrsquot justwhere we get our news but how we useit If we refuse to change beliefs that arebuilt on inaccuracies the consequencescan be devastating
I read a quote attributed to Kant thatseemed appropriate to Nyhanrsquos studyldquoMankind may be crooked timberuniquely susceptible to ignorance andmisinformation but itrsquos an article offaith that knowledge is the best remedyIf people are furnished with the facts theywill be clearer thinkers and better citi-zens If they are ignorant facts will en-lighten them If they are mistaken factswill set them straightrdquo
Even Kant didnrsquot anticipated the soci-etal impact of spin doctors and media inthe 21st century
Nancy Smith is ChairCEO of NextMedia a Toronto-based business consulting and marketing company She may bereached at (905) 468-7774 or atnsmithnextmediacompanycom
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FM PROTECTION RULES ARE CHANGING
BDSept10qxdBD 19082010 1743 Page 30
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 31
Victoria a few days each weekGeorge Gordon who had been
morning Anchor at News1130Vancouver has moved to
CFRA Ottawa as morn-ing News Anchor Hersquosalso tasked with coach-
ing and mentoring otheron-air personalities
There were a number of changesat Corus Entertainment relatedto Corusrsquo most recent organi-zational review to streamlinedecision-making and clarifyroles and mandates Among
the changes Corus TelevisionmdashReporting toDoug Murphy Exec VP and President of CorusTelevision are Colin Bohm VP InternationalAndrew Eddy VP Affiliate Sales Bill Knight
VP Business Developmentand Planning Gerry MackrellVP Airtime Sales Susan RossVP Strategic Planning SusanSchaefer VP Head of Networksand Marketing and JoannaWebb VP Head of Program-ming and Production CorusRadiomdashReporting to HalBlackadar Exec VP and interimPresident of Radio are DaveFarough VP Brands and Pro-gramming in Toronto (was GMat CFPLCFPL-FMCFHKFMCKDK-FM London) Chris Sisammoves in [see below]) DavidHuszar VPGM Interactive andEmerging Platforms (was VPGM Corus Interactive ampIntegrated Solutions) NeilCunningham Director of SalesWestern Canada Garry McKenzieGM Corus Radio Vancouver(was GM at Corus RadioCalgary) Doug RutherfordVPGM Corus Radio Alberta(now also GM at Calgary)Suzanne Carpenter VPGM
CTVrsquos Lloyd Robertson has an-nounced his retirement set fornext summer By putting itoff until then hersquoll roundoff his CTV career at 35years from the day he
joined then-Anchor Harvey Kirck in1976 as co-Anchor of CTVNews Hersquos been Chief Anchorand Senior Editor since 1983Lisa LaFlamme 45 is his suc-cessor She began her broad-cast career at hometownCKCO-TV Kitchener in 1988Reporting stints include IraqAfghanistan Sri Lanka Haitiand as a political correspondent in OttawaFormer NBC News Foreign CorrespondentDawna Friesen is the next Anchor of CanwestrsquosGlobal National succeeding Kevin NewmanFriesen a native of Winnipeg began her careerat CKX-TV Brandon then worked at CBC andCTV before being hired by NBC in 1999Friesenrsquos reporting duties took her throughoutEurope and the Middle East from her base inLondon CKYCITI-FM Winnipeg GM Tom Scottreturns to Citytv Winnipeg thisfall again as GM Scott whojoined Citytv in 2008 moved
to the radio side to be GM at the Rogers-ownedradio stations after the previous manager wastransferred to Vancouver A new GM for theradio cluster is being sought CTVglobemediaSr VP Corporate Communications BonnieBrownlee is no longer in place Her successor isScott Henderson VP Communications Brownleewho joined CTV in 2007 succeeded Mary Powersin the position Douglas Elphick joined Joytv10 Vancouver (ZoomerMedia) as GSM Elphickhad been Director National Sales WesternRegion for CTVglobemedia and was mostrecently with the CTV Olympic BroadcastConsortium Brian Blackburn is no longer GSMat the Jim Pattison Broadcast Group (JPBG)radio stations in Victoria A successor had yetto be named at press time In the interim BruceDavis VP of Sales for JPBG and GM of theKelowna radio properties is filling in Hersquos in
Make sure that BroadcastDialogue has your peoplechanges E-mail station
news to howardbroadcastdialoguecom
LloydRobertson
Dawna Friesen
Lisa Laflamme
Susan Ross
BonnieBrownlee
George Gordon
Joanna Webb
Dave Farough
Andrew Eddy
Chris Sisam
Douglas Elphick
Susan Schaefer
ScottHenderson
David Huszar
Doug Rutherford
Garry McKenzie
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 31
32 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
1071 Abbotsford as Morning Show Hosthellip At new Country sta-tion 1007 HANK-FM Bridgewater launched July 22 JonathanCrouse moved from afternoons on sister station CKBWBridgewater to be the morning show Host Nick Yorston who
moved from Yellowknife does morning newsAndrea James moved from sister station CKDR927 Dryden to do middays while Alicia Huntermoved from CKBW for HANKrsquos afternoon show
Gerry Pigeon whorsquos been with Corus RadioCalgary the past nine years the last six as RSMhas moved to NL Broadcasting in Kamloops asGSM for the companyrsquos three stationsmdashCHNLCKRV-FM and CJKC-FM Shelly Datseris hasbeen appointed Manager Communications atTeletoon Toronto Her background includes sev-en years at Rogers Communications and at RogersTV Diana Swain has beenappointed to Senior Correspon-dent of the CBC News inves-tigative unit The CBC TorontoAnchor will continue to be anoccasional fill-in Anchor on TheNational Dale Jubb is the newManager of Operations at CTV
Calgary Jubb moved from his CEO position atvideo production facility Empowered Media inOttawa Former Ops Mgr Karen Irvine movedto Manager On-Air Operationshellip Justin Park
moved to CTV Calgaryrsquos engi-neering department from sisterCTV Reginahellip Joe McFarlandND at 1021 FM The Lounge(CJCY-FM) Medicine Hat sinceits launch in 2008 moved toCorus Radio Calgary as aReporter New MD at JACKCalgary is Jeff Walker exMDSwing Announcer at K-97Edmonton Chad Thomas hasreturned to Astral Radio Calgaryas Digital Accounts ManagerHe left the stations to found anagency when they were ownedby Standard Radio CalgaryhellipDavid Lee is the new Country Manager Canadafor RCS CanadaMedia Monitors Hersquos based inToronto Lee succeeds Ross Langbell who leftthe company this past spring Jess Bradyjoined Corus Cornwall as Morning Anchor and
Corus Radio Eastern Ontario and VPGMCHEX TV Peterborough and CKWS-TV KingstonMichael Harris GM CKWS-TV and CHEX TV(was GM of CHEX TV only) JJ JohnstonGM Corus Radio Cornwall Kingston andPeterborough (was GM at CorusRadio Vancouver) No longerwith the company are CornwallGM Scott Armstrong and CorusKingston [radio amp TV] GMMike Ferguson who retiredend of August Former CorusRadio Peterborough GM BrianArmstrong moves to GSM) ChrisPandoff VPGM Corus Radio
Toronto and Hamilton (was VPGM for CorusRadio Toronto only but now adds Hamiltonduties held by Suzanne Carpenter) Chris SisamVPGM Corus Radio Southwestern Ontario(based in London Sisam will be responsiblefor Corus Guelph Corus KitchenerCambridgeand London Guus Hazelaar of Corus Guelphhas retired Lars Wunsche GSM Corus RadioToronto (was GM at Dave FM (CJDV-FM)TheBEAT (CKBT-FM) Kitchener)
Mike Finnerty the former Daybreak Host at CBCRadio Montreal returns this fall to anchor themorning show He left last year to work as anonline editor for The Guardian in London NancyWood hosted Daybreak for six months afterFinnertyrsquos departure She left earlier this yearAstral Radio BC Peace Region Brand Director JayTerrence after 10 years at that location three asPD moved to sister station CJAY Calgary tobecome Assistant Brand Director (Brand Directoris Astral nomenclature for PD)hellip After more than 21 yearsCTV Calgary News Anchor BarbHiggins has left her job to
become a mayoral candidate in this fallrsquos elec-tions Higgins and co-anchor Darrel Janz an-chored the News at 6 since March 8 1989 andare considered the longest serving anchor teamin Canadahellip Mark Russett has been promotedto GSM at Newcap Radio Ottawa He joined thestation five years ago as Retail Sales ManagerhellipKenny Jones Morning Show Host at Country933 Fort McMurray for the past nine yearsheaded to Rogers-owned sister station Country
JJ Johnston
Chris Pandoff
Lars Wunsche
Michael Harris
Jay Terrence
Barb Higgins
Kenny Jones
Gerry Pigeon
Mark Russett
Diana Swain
Shelly Datseris
Dale Jubb
Justin Park
Karen Irvine
Jeff Walker
Joe McFarland
Chad Thomas
David Lee HBA
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 32
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 33
Reporter The University ofWestern Ontario graduate madethe move from LondonhellipSheldon MacLeod the formerNDMorning Editor at CKBWBridgewater is now a WeekendNews Anchor and afternoonReporter at News 957 Halifax
Earle Mader PD at C100 Halifaxhas retired Mader spent his30-year broadcast career withthe CHUM station the last twoand a-half years as PD TheBOUNCE PD Chris Duggan has
taken over as PD for both stations Mader won Music Directorof the Year honours (secondary market) at the 2002 CanadianMusic Week Jennifer Yascheshyn has been promoted to PD atCHUM Kingston from Promotions and Marketing Director Shesucceeds Dan Melon who is moving to the faculty at OttawarsquosAlgonquin College New Marketing and Promotions Director isShawn Whalen who continues with his regularFLY-FM Kingston on-air shift Matthew Waddellmoved to TELETOON Canada in Toronto asCreative Director Most recently Waddell wasAssociate Creative Director at Astral TelevisionNetworks Kapila (Kaps) Ratnayake is the newChief Engineer at Corus Radio Cornwall He
had been with Rogers RadioCalgary Succeeding him isJim McTighe from CFJC TV7Kamloopshellip Mid-summer JohnWaterman became the ND at981 FM CKBWHANK (CJHK-FM) Bridgewater Watermanhad been with ATVCTV Halifaxand most recently 917 TheCoast Sechelt
Mark Lade after 50 years behindthe microphone has called itquits During his career Ladeworked at such venues as OwenSound Woodstock Hamilton Chatham NiagaraFalls Welland and London his last stop beingOldies 1410 CKSL London Jennifer Stewart hasbeen promoted to Exec Director of AcquisitionsDevelopment and Feature Film NetworkProgramming at CBCrsquos English TelevisionServiceshellip Ceara Kavanagh has moved from her
Shawn Whalen
SheldonMacLeod
Jess Brady
JenniferYascheshyn
Earle Mader
Jim McTighe
Mark Lade
MatthewWaddell
KapilaRatnayake
JenniferStewart
BDSept10qxdBD 19082010 1743 Page 33
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CBC Radio-Canada
34 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
PD gig at Vibe 985 Calgary (now Virgin Radio98-5) to return to 1073 KOOL FM Victoriawhere shersquos the afternoon drive Hosthellip DerekLuis is new CEO at National Screen InstituteCanada (NSI) succeeding Susan Millican Hewas a SUN TVQuebecor Media Executivehellip PaulSedik ex of Astral Media Television has landedas Regional General Manager Central Ontarioat NEWAD a Toronto-based agencyhellip FAN 590Toronto fired the morning drive team of DonLandry and Gord Stellick plus morning showHost Mike Hogan Also gone are Announcer RickRalph and Producer Brian AngusTaking over mornings on aninterim basis was Toronto radioveteran Jeff Lumby News 957Halifax talk show Host AndrewKrystal has moved to mid-mornings at The Fanhellip MarkMorris joined 1039 The JuiceKelowna as Afternoon Driversucceeding Ken Allan Joonyer
Morris had been with SUN FM Penticton hellipEdmonton market veteran Shane Michaels isthe new Afternoon Drive Host at 963 CapitalFM Edmonton succeeding Jason Roberts
Roberts moved to 1049 EZ Rock Edmonton asAfternoon Drive Host which resulted in LochlinCross to handle mid-days at The Bearhellip BrentBrooks is now the Morning Host at COUNTRY95 Lethbridge The 25-year veteranrsquos stops haveincluded Calgary Red Deer and Lethbridge withvarious roles such as PD MD and various on-air postshellip Taking over the midday show at Q99Grande Prairie is Renn Davies who moved fromZ99 Red Deer Former midday Host WardLivingston now does drive afterChristy Farrel whorsquod held theposition as well as being MDmoved to Sun FM PentictonPDmorning show Host PaulOuellette adds music dutiesAlso joining the team is CristyEllen from CJNS Meadow LakeSK taking over the productioncreative post
Tamara Konrad has become GMGSM at CKEA957 Edmonton Konrad moves to the HarvardBroadcasting station from her Ops Mgr position
CearaKavanagh
Renn Davies
Derek Luis
Andrew Krystal
Paul Sedik
Brent Brooks
Lochlin Cross
Ward Livingston
Cristy Ellen
Tamara Konrad
BDSept10qxdBD 19082010 1743 Page 34
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 35
at Corus Edmonton where shewas the Ops Managerhellip Inaddition to his GSM responsi-bilities at X929 (CFEX)Calgary Gary Brasil is now alsothe National Sales Manager forthe Harvard grouphellip BroadcastEngineer Chris Terpsma theChief Engineer at VistaBroadcasting has moved tobecome responsible for techoperations at Harvardrsquos newstations in Edmonton and RedDeerhellip Angie Norton hasbecome the new Business Manager forHarvardrsquos Regina and Yorkton stationshellip AndChristian Hall in addition to his responsibilitiesas PDOps Mgr at X929 Calgary is nowProgram Manager for the Harvard AlbertaRadio cluster After 12-years Bill Toffan hasretuned to 1049 The Wolf Regina as PDMorning
Show Host He succeeded Chris White who recently joined theHarvard sales department after having been on the air for 15years and PD for the last three
Heather Ostertag is no longer PresidentCEO of FACTOR theFoundation Assisting Canadian Talent On Recordings Brian
Hetherman FACTORrsquos VP of Industry Affairshas assumed GM duties until anew president is appointedhellipEldon Duchscher after 21 yearswith the Saskatoon Media Groupmdashthe last few years as NewsDirectormdashhas resigned a moveprompted by an opportunity of-fered to his wife at the Universityof Calgary Duchscherrsquos NDposition at CJWW Country 600Magic 983929 The Bull wasfilled by Vanese Ferguson KateBuick after 15 years at CD 989Simcoe is now PDMidday Hostat K-Rock 1055 CharlottetownSucceeding her in mornings atSimcoe is Asta Syri who joinedGerry Hamill and Renee BerubeCD 989 VPGM Blair Daggetttook over PD responsibilitieson an interim basis AcadiaBroadcasting Thunder Bay PD
Sandra Dolynchuk resigned citing family reasonsShe returned to Winnipeg and joined K-Rock1007 as PDhellip A (CKVR-TV) Barrie AnchorLance Chilton after almost 12 years as even-ing news Anchor has moved on leaving thebroadcast business to try his hand in realestate Rhonda Messieh is the new MarketingManager at CHCH News Hamilton Prior tothat shersquod been Marketing Manager for CorusEntertainmentrsquos CMT Paul Timm has been ap-pointed Digital Accounts Manager for AstralRadio Manitobahellip CBC has appointed Greg Guyas the Senior Communications Officer for NovaScotia Guy has 23+ years experience at theHalifax Herald and with his own companyhellipDavid Magro is now responsible for imaging andcommercial production withinthe Rogers Radio Toronto clus-ter production department His20-year career includes stops atVirgin Radio 999 Toronto CorusToronto New Flow 935 Toronto
and Z103 Toronto Marvin Piuti is now ND at897 Sun FM (CJSUFM) Duncan Most recent-ly he was with CHEK-TV Victoria The New VImdashnow A (CIVI-TV)mdashVictoria and is an alumnusof Citytv TorontoMuchMusic He succeeded RicRathburn who retired Samantha Cook has suc-ceeded Brian Bolt as the Program Coordinator
for the radio broadcasting pro-gram at Hamiltonrsquos Mohawk College Cookbrings 10 years of broadcast experience to hernew position having worked at Country 953Hamilton Energy FM Toronto Kiss FM Torontoand YTVhellip Darryl Henry moved to 981 CHFIToronto after having done mid-days at Astralrsquos973 Torontohellip Stephen Smart formerly of CTVBritish Columbia has moved to become theLegislative Correspondent in Victoria for CBCTelevisionhellip Mastermind is no longer the after-noon Drive Host at Virgin Radio 98-5 CalgaryHolding that spot now is Simon Mitchell abroadcast veteran with stops in AustraliaVancouver and Victoriahellip Michael Lewis is nowChief Engineer at Starboard Communications inBelleville The former Rogers Radio Lethbridgeemployee also provides technical services toDAWG FM Ottawa
Will MacKay ex of Corus Radio Kitchener is the
Stephen Smart
VaneseFerguson
Gary Brasil
Christian Hall
Chris Terpsma Chris White
Bill Toffan
HeatherOstertag
Asta Syri
Kate Buick
EldonDuchscher
SandraDolynchuk
David Magro
Greg Guy
Marvin Piuti
Samantha Cook
Paul Timm
RhondaMessieh
Will MacKay
BDSept10qxdBD 19082010 1743 Page 35
36 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
new GMGSM at Newcaprsquos K-Rock 893 KentvilleMacKay with 15 years experience in sales andmarketing was a Senior Sales Rep with CorusTim Schutz ex MD at Jack FM Calgary is nowPDMD at Rogersrsquo 1077 The River LethbridgeAt Quebecor at least three new news employ-ees David Akin from Canwestrsquos Ottawa BureauBrian Lilley the Ottawa Bureau Chief at AstralRadio and Tobias Fisher most recently of theCBC They were hired as Quebecor anticipatedwinning a new specialty channel Sun TV NewshellipTV Journalists Herb Luft and John Grant retiredthis summer from CTV (CFCF-TV) MontrealLuft who started working at CFCF as a radionewscaster in 1971 and joined the TV stationfull-time in 1977 is the longest-serving reporterat CTV Montreal Grant had been CTV MontrealrsquosQuebec City Bureau Chief since 1996hellip At AstralTorontorsquos radio cluster layoffs included CFRBAssignment Editor Eileen Berardini eveningAnchor Bob Komsic weekend morning Host
John Donabie and Melissa Boyce (promotions) Vassilios Mimishas been appointed as the new North American BroadcastersAssociation Director of Technology Most recently Mimis servedas Director of Broadcast Technical Policy andPlanning with the Canadian Department ofIndustry 1007 HANK FM Winnipeg PD AbbeyWhite has become PD at sister Newcap stationsKG Country Red Deer and the Country Newcapstations in Brooks Drumheller Stettler andBlairmore Also at Newcaprsquos Southern AlbertaGroup Al Tompson MD and Morning ShowHost at Zed 99 Red Deer added PD for Zed99The Fox Brooks to his responsibilities FormerPD Brent Young is no longer with the organiza-tion Rob Leighton is Astral Radiorsquos new DigitalAccounts Manager for the BC Interior based inKelowna Leighton had been with Telus with anInternetinteractive sales and development back-ground While never in radio he grew up withit and learned vicariously through his fatherGord Leighton a well-known BC broadcast man-ager Also at Astral Radio Kelowna after 38years Ron Wittenberg has retired from broad-casting He began at CKNW New Westminsterthen migrated to the Okanagan roughly 30 yearsago to raise a family Since then hersquos been with the Kelownastations under numerous ownership changes After five yearsat Newcap stations in Halifax and Fredericton Jason ldquoJDrdquoDesrosiers has joined the Evanov Radio Group (ERG) in Halifax
He succeeds Angela Kelly as Promotions andMarketing Director and will also become APDat ERGrsquos second Halifax station expected tolaunch this fall Diane Boehme has been ap-pointed Exec VP Television for EBTV in TorontoEBTV is the banner under which it andBrightlight Pictures will work jointly in the pro-
duction and distribution of TV programming Her backgroundincludes Senior Director Independent Production at CHUMTelevision and Director Original Production at Astral Television At Canadarsquos Olympic Broadcast Media Consortium Gavin Rothhas been promoted to Sales VP and Christos Nikitopoulos to thenewly-created VP of Programming and Revenue Planning posi-tion Roth had been Senior Sales Director for the consortiumNikitopoulos was previously Senior Director of Programmingand Revenue Planning At Clear FM Winnipeg Laurie Jolicoeuris now the Promotion Director She moved from sister Rogersproperty Citytv Winnipeg where she was the Marketing EventsCoordinator Donald Nelson the Senior Broadcast Technologistat CBC Yellowknife transferred to CBC Windsor in the samecapacity Prior to joining CBC he was an Engineering Supervisorin Stamford Connecticut and alsoworked in Northern Canada as anengineering freelancerhellip The husbandand wife morning broadcast team ofBob Wallace and Diana Meder are nowwith Larche Communicationsrsquo new sta-tion 923 FM (CJOS-FM) Owen SoundBoth were most recently with BayshoreBroadcastingrsquos Mix 106 Owen Sound Meder isalso News Director Matt Mise PromotionDirector transferred from sister station KICX917 Sudbury GMGSM is Rob Brignell and PDis Don Vail both also previously employed byBayshore Broadcastinghellip KiSS 925 Torontorsquos newAfternoon Drive Announcer is JJ ex MorningShow Co-Host at The New Flow 935 Torontofor the past three years JJ was also on-air at theprevious incarnation of KiSS With his arrivalCash Conners moved to evenings
Lee Cornell has been appointed Group ProgramDirector at Evanov Radio Group based at theToronto head office Most recently he acted asVPAffiliate Relations International with USbased LDR (Listener Driven Radio) though hehas experience on several continents includingas Group Programmer and Manager in Australiathe UK and the US New PD at 917 The BounceEdmonton is Andy Winford ex of CBS Radio
Herb Luft
Cash Conners
Jason ldquoJDrdquoDesrosiers
Abbey White
Diana Meder ampBob Wallace
JJ
Diane Boehme
John Grant
Matt Mise
Tim Schutz
Rob Leighton
BDSept10qxdBD 19082010 1743 Page 36
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 37
Fresno Wendy Rose the Promotions Directorat Astral Radiorsquos CHAM amp CKOC Hamiltonmoved on after 11 years with the stations Shersquosnow Promotions and Marketing Manager atEvanov Communicationsrsquo FM92 The JewelNEWS COUNTRY AM 1380 Brantfordhellip DavidLindores became the Promotion Director atKiSS 925 981 CHFI Toronto at mid-Junemoving to the Rogers stationsfrom Astral Radio TorontoPrior Astral Lindores had beenwith Universal Music for 14years most of it overseeing theMarketing amp Promotion Depart-
ments of the companyrsquos central regionhellip KateMilton joined 1013 The BOUNCE Halifax asEvening Announcer She had been doing driveat Z103 Halifaxhellip Senior Maintenance Techni-cian Al Adachi after 38 years in broadcastinghas retired He started his career at CKY Winnipegand in 1976 moved to ITV now GlobalEdmontonhellip Jeremy Morrell is the New Manager
of Broadcast Technical Services at The WeatherNetwork Oakville Prior to his appointmentMorrell was Assistant Product Manager andbefore that a Team Leader for Technical Sales atRoss Videohellip David Kincaid after six years withCTV British Columbia and more than twodecades in news broadcasting has moved intoa new careerhellip Paul La Frenais has given uphis position at Novanet in Ajax due to LouGehrigrsquos disease more commonly known asALS His successor is Rod Ditz After 35 yearsat Rohde amp Schwarz including seven on theExecutive Board and five as its ChairmanMichael Vohrer retired On July 1 ManfredFleischmann became President and CEO Eric
Riehl joined Applied Electronics as a TechnologySales Representative Broadcast amp Post Produc-tion Division Riehlrsquos background includes anoperational and systems background in postaudio as well as customer support and salesexperience with editing systems storage solu-tions and broadcast automationarchiving
Kate Milton
Al Adachi
David Kincaid
David Lindores ManfredFleischmann
Wendy Rose
Eric Riehl
BDSept10qxdBD 19082010 1743 Page 37
(
~
~- ~ r~
l lo
~ - ~
~ ~
INNOVATION In TV Opt ics Since 1958
World-Class Lens Technology Local Technical Support Bilingual Local Factory Service Centre 1400 Courtneypark Drive I Mississauga Ontario I LST l H l (905) 795 -2012 I wwwcanonbroadcastcom
38 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Brian Spiers best known as the ex Grass ValleySales Manager for Canada (and based inToronto) moved to Gainesville FL to becomeVP Sales North America for Digital BroadcastInc
SIGN-OFFS
Murray Chercover 80 in Toronto of complica-tions following pneumonia The former CTVPresidentCEO retired in 1990 but continuedas a special consultant to CTV while develop-ing his own Chercover Communications Inaddition to an Emmy for his contributions tothe broadcasting industry Chercover collected
a number of personal honours during his career including theCAB Distinguished Service Gold Ribbon (1986) the CFTA GoldMedal for Lifetime Achievement (1988) a ldquoRockierdquo LifetimeAchievement Award from the Banff Television Festival and hewas named to the CAB Broadcast Hall of Fame in 1994
Myles Morton 85 at Belleville General HospitalMorton the owner of Quinte Broadcasting RadioGroup (CJBQMix 97Rock 107 Belleville) wasalso the former owner of the BellevilleIntelligencer newspaper and Cablevue the localcable company He had been in declininghealth for the past year
Jimmy Dean 81 suddenly at his home in Virginia The Countrymusic legend scored a 1 hit in 1961 with Big Bad John thesong that won him a Grammy Award
Randy Dewell 62 in Halifax of a heart attack and a series ofstrokes The former Halifax alderman award-winning broad-castermdashincluding the Ted Rogers SrVelma Rogers awardmdashandcivil servant had such stops in his on-air career as CFRA OttawaCHUM Toronto CKGM Montreal and CJCH Halifax
Wilbur ldquoWibrdquo Arnold Westby 78 of cancer inYorkton He was a Cameraman and the firstemployee hired at CKOS-TV Yorkton Thirty-fiveyears later he retired as GM His son MarcWestby is Manager Production amp Programmingat CHAT-TV Medicine Hat
John Delazzer suddenly of a heart attack inToronto Delazzer was the voice of TVO formany years and before that an Announcer atCKKW Kitchener
Irwin Barker 58 at Torontorsquos Princess MargaretHospital of a rare and aggressive cancer Barkerwas a writer for shows such as This Hour Has 22Minutes and The Rick Mercer Report Born inWinnipeg Barker worked as a public policy re-search consultant for Angus Reid and as a lec-turer in sociology at the University of Alberta
and the University of Manitoba
Gordon Allan Brady of cancer in the CentralOkanagan Hospice House In 1969 he startedCKQR Castlegar managing it through 1990when it was sold The station is now an Astralproperty
Brian Spiers
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BDSept10qxdBD 19082010 1743 Page 38
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This (~dilion is hlOllAhl lo you by
Applied Electronics Ltd Hammond Manufacturing Ltd
CBC Transmission lncospec Communications Inc
Canon Canada LARCAN
Davicom - a division of Comlab Linear Systems Ltd
Delco Wire amp Cable Ltd Nova net Communications Ltd
DEM Allen amp Associates Ltd Om neon
General Cable RCS Canada Ltd
Rohde amp Schwarz Canada Inc
Ross Video Ltd
S W Davis Broadcast Technical Services Ltd
Solutions Broadcast RF
Sonotechnique PJL Inc
Western Association of Broadcasters
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 39
One of those parameters that weall jabber about frequently in thetransmission game is Standing
Wave Ratio or SWR Itrsquos a pity that therersquosso much misunderstanding surroundingan essentially simple concept
Your transmitter is connected to yourantenna or load with a length of trans-mission line Transmission line theory tellsus that in an ideal lossless world if allthree of these items are perfectly matched(at 50 ohms or whatever) then all of theRF energy leaving the transmitter will ar-rive at the antenna and be radiated fromthere In the real world there will besome slight attenuation from the trans-mission line and some of the energythat does make it to the antenna will bereflected back to the transmitter by slightimpedance mismatch
The phase difference between the for-ward-going incident wave and the reflect-ed wave varies along the line but isconstant at any point on the line This iswhere the expression ldquoStanding Wavesrdquocomes frommdashalthough the waves actual-ly travel along the line the voltage nodesappear to be stationary
Where the voltages of the incidentand reflected waves are in phase there isa maximum and where they are out ofphase a minimum The Voltage StandingWave Ratio or VSWR is the ratio of themagnitude of the maximum voltage onthe line to the minimum There is also aCurrent Standing Wave Ratio which willhave the identical value so clearly the V
really) in dB But when we get right downto it a low value of return loss means thesame thing as a high value of SWRmdashtrouble coming up ahead fast
Those high SWR values mean that thepeak RF voltage at ldquonodesrdquo on the linewhere the forward and reflected voltagesadd in phase will be high As the wavesbounce back and forth repeatedly betweensource and load that voltage can becomevery high If it exceeds the dielectric break-down voltage of the line arcing willensue That Teflon insulation will breakdown to carbon and now we have ashort The short gives us another point ofhigh reflections and so the cycle contin-ues back towards the transmitter
Aside from the transmission line dam-age the transmitter doesnrsquot care much forthe mismatch either Again peak voltagesand currents are suddenly much higherthan planned for and will stress the ampli-fierrsquos components Even if the parts arenrsquotoverstressed to the point of failure effi-ciency drops and temperatures rise Atbroadcast power levels something gen-erally has to give pretty quickly Which iswhy so much attention has gone intoSWR detection and power foldback frommanufacturers
Dan Roach works at SW Davis BroadcastTechnical Services Ltd a contract engineer-ing firm based in Vancouver He may bereached at danbroadcasttechnicalcom
BY DAN ROACH
ENGINEERING
in VSWR is not needed and we can simpli-fy our expression to SWR without givingup anything (The continued popularityof that V in VSWR is another one of thegreat mysteries of our age)
A perfect load would result in anSWR of 100 an open circuit or a short atthe end of the line will give us an SWRnear infinity (there is some attenuationthat keeps us from getting all the waythere)
An alternate expression we donrsquot usemuch in broadcasting perhaps to ourown misfortune is Reflection Coefficientwhich is simply the ratio of the reflectedwave voltage to the forward wave volt-age A perfect match gives a reflectioncoefficient of 0 a short-circuit load has acoefficient of -10 and an open circuitrsquoscoefficient is +10 Conceptually this is alittle simpler to grasp than SWR But itamounts to the same thing
Next comes the very popular but per-haps overused expression of Return LossIf we take 20 times the logarithm of theratio of the magnitudes of the reflectedvoltage and the forward voltage we endup with a number in decibels that repre-sents the power ldquolostrdquo in the load betweenthe incident and reflected waves
One of my favourite textbooks de-scribes this whole concept as ldquosillyrdquoNevertheless it remains popular proba-bly because we all know how much engi-neers love to express things (all things
Reflections on standing waves
BDSept10qxdBD 19082010 1743 Page 39
The Davicom MAC wont
IIAC bull fi cf ons let you sleep
Its advanced filtermg un unless youre REALLY needed ctavicom
Intelligence amp Innovation t 1 418682 3380 i f 1418682 8996 www dav1comcom
The Western Association of Broadcastersthanks our valued sponsors who helped
make our 76th Annual Conferencesuch a success
Gold
Silver
Bronze
Patron
Platinum
A special thank you to the Delta Lodge at Kananaskis for being our long term hotel provider and sponsoringour early bird registration
Western Association of Broadcasters 2010 - 2011 Board of DirectorsRichard Kroeker President Mitch Bozak Past President Wade Moffatt Director Doug Gunn Director Tom Scott DirectorVic Dubois Director Tom Newton Director Neil Shewchuk Director Paula Davies Director Michael Olstrom Director
JOIN US JUNE 8 ndash 10 2011 IN BANFF ALBERTA TO CELEBRATE THE WABrsquoS 77TH ANNIVERSARY bull WWWWABCA
The Western Association of Broadcasterswould like to recognize and honour this
yearrsquos winners of the WAB Gold MedalAwards The Gold Medal Awards are presented to WABmember stations for outstanding contribution to the Canadianbroadcasting industry in the area of community service
The Radio Gold Medal winners for 2010 are
CKBI Prince AlbertGive a LittleLife Day
The Television Gold Medal winner for 2010 isCTV Edmonton for the Rink of Dreams
The Wolf 1049Regina ndash TheInterview
Al Thorgeirson
Menno Friesen
The 2010 Western Associationof Broadcasters Broadcaster ofthe Year is Al Thorgeirson
Menno Friesen is our newHonourary Life Member
The WAB 2010 BroadcastPartner of the Year isthe Kinsmen Foundationof Saskatchewan
BDSept10qxdBD 19082010 1743 Page 40
A
EOCUS 2010 CONFERENCE
The Foundation Assisting Canadian Talent on Recordings With Support From Canadas Private Radio Broadcasters
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 BGR 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 CHS ltFEFF4f7f75288fd94e9b8bbe5b9a521b5efa7684002000410064006f006200650020005000440046002065876863900275284e8e9ad88d2891cf76845370524d53705237300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c676562535f00521b5efa768400200050004400460020658768633002gt CHT ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef69069752865bc9ad854c18cea76845370524d5370523786557406300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt CZE 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 DAN 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 DEU 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 ESP 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 ETI 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 FRA 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 GRE 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 HEB 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 HRV (Za stvaranje Adobe PDF dokumenata najpogodnijih za visokokvalitetni ispis prije tiskanja koristite ove postavke Stvoreni PDF dokumenti mogu se otvoriti Acrobat i Adobe Reader 50 i kasnijim verzijama) HUN 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maken die zijn geoptimaliseerd voor prepress-afdrukken van hoge kwaliteit De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 POL 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 SUO 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 TUR 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4 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
HOWARD CHRISTENSEN Publisher(howardbroadcastdialoguecom)
BARRY HAMELIN Executive Editor(barrybroadcastdialoguecom)
JANE RUSCH Sales Director(janebroadcastdialoguecom)
SUSAN WAHAY Art Director(subroadcastdialoguecom)
INGRID CHRISTENSEN Circulation(ingridbroadcastdialoguecom)
Feature Columnists
MAUREEN BULLEYANDREW CARDOZOWAYNE ENSJOHN McGRATHNANCY SMITHDOUG THOMPSONTHERESA TREUTLERJAMIE WEST
Broadcast Dialogue a controlled-circulation magazine is published 10 times a year by ChristensenCommunications Ltd The contents of Broadcast Dialogue may not be reproduced in whole or in part withoutwritten consent of the publisher
Head OfficeTel (705) 484-0752Web broadcastdialoguecom
PUBLICATIONS MAILAGREEMENT NO 40027710RETURN UNDELIVERABLE CANADIAN ADDRESSES TOBroadcast Dialogue18 Turtle PathLagoon City ON L0K 1B0Email howardbroadcastdialoguecomISSN 1480-9443
We invite story submissionsE-mail howardbroadcastdialoguecom
BROADCASTDialogueP U B L I S H E R rsquo S N O T E
In a conversation a short time ago with a neighbourhoodfriendmdashsomeone not associated with broadcastingmdashit becameclear that he had no idea what the TV digital transition nowjust 12 months away meant Would he have to buy a new TVset Can digital over-the-air TV be picked up on rabbit ears oran old-fashioned traditional TV tower
To answer my neighbourrsquos questions if yoursquore on cable orsatellite you can keep your old TV set and yes rabbit ears ora roof-mounted TV antenna will bring in over-the-air digitalsignals emphasis on over-the-air Antennae donrsquot work for spe-cialty channels
Beginning on Page 6 we take a look at consumer education the impact on viewersthe reasons for going digital the costs a status update on the transition plans of Canadarsquosbroadcasters and what will happen when the digital deadline of September 1 2011rolls around
Congratulations go out to Keith Pelley who it was announcedAugust 17 will become President of Rogers Media succeed-ing Tony Viner Viner announced his plan to retire back inMay Pelley 46 will have overall responsibility for RogersBroadcasting Rogers Publishing Rogers Digital Media RogersSportsnet The Shopping Channel the Toronto Blue Jays andRogers Centre
Most recently he was Executive Vice President of StrategicPlanning at CTV and President of Canadarsquos Olympic BroadcastMedia Consortium
Mel Sprackman a well-known personality to virtually everyWestern Canadian general manager and general sales managerdied suddenly in his Vancouver home at mid-August of anapparent heart attack Sprackman was 71 He had been anexecutive VP at Canadian Broadcast Sales before his retirementand for the past two years hersquod been operating his own con-sultancy and working regularly with Vista Broadcast Group In2008 the British Columbia Association of Broadcasters pre-sented him with its Friend of the Industry Award I caught hisevident delight in this photo taken at the BCAB presentation
BDSept10qxdBD 19082010 1742 Page 4
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 5
A sad day for radio
Ibelieve if you sell the value of radiofirst that rising tide will raise all ships
Wersquore our own worst enemies in theradio business As I travel across the coun-try I witness actual horror stories of ourself cannibalization In some markets sta-tion operators actually reward or offer in-centives for advertisers to not use otherradio stations in the market
We create confusion or drive adver-tising dollars to other more user-friendlymedia by manipulating data to presentourselves as number one or put pressureon advertisers to not increase their reachand frequency with radio by using otherstations
My most recent disgust at our seemingdesire to shoot ourselves in the foot is inthe implosion of the Radio MarketingBureau
Innovative radio leaders Allan Watersand Ted Rogers spearheaded the forma-tion of the RMB or should I say the RMBrsquospredecessors the RSB (Radio Sales Bureau)and the RBC (Radio Bureau of Canada)even though they were head-to-head com-petitors on the street
They recognized that their big picturecompetitors were other media not otherstations
Irsquove watched the slow demise of the
relevance of the RMB with sadness angerand dismay over the past 10 to 15 years
There is no doubt the RMB hasbecame redundant or unproductive as theradio industryrsquos marketing championbut not because there is not a need for avibrant industry champion Rather indi-vidual corporate self-interest and short-sighted budget cuts made the RMB atoothless tiger
Shame on usItrsquos not the first time Irsquove seen indus-
try associations fall victim to individualself interest politics and member con-solidation to the long-term detriment ofthe industry
I still recall the first Radio Sales Bureaupresentation I saw just six weeks after leav-ing the print industry to get into radio Itwas a scary transition for me to leave thecomfort of a salaried newspaper positionto a straight commission radio worldBut the RSB presentation actually gaveme goose bumps When Larry Heywoodplayed creative examples of the power ofsound my confidence in what I was sell-ing radio advertising soared And so didmy sales
I admit that the political budget andvaried self-interests of the RMBrsquos boardmembers over the years rendered it irrel-evant to many radio operators
But that doesnrsquot mean the concept ofan industry marketing arm like the oneenvisioned by the Waters and Rogers ofthe world is wrong It simply means itsmembers and steering committees werewrong
Here is what I foresee if we donrsquot havethe foresight to revive the RMB1) Whorsquos going to build and train our
farm teams Over the years largerbroadcasters have had a wealth ofsmall market talent to draw from tal-ent that was trained by the RMB andtalent that these small broadcasterscould not afford to train on their own
2) Whorsquos going to set the industryrsquos
WAYNE ENS
benchmarks While the big compa-nies can and should train their peo-ple beyond the minimum standards ofthe CRAs and CRMs administered bythe RMB at least these designationsdid set a minimal industry standard
3) Whorsquos going to conduct the researchto validate where radio over-all fitsinto the new media landscape Somecompanies may do research to validatetheir company their markets or theirformats but if no one is providingrelevant research about radio radiobudgets will decline and the narrowresearch of self-interest wonrsquot changethat national strategy
4) Whorsquos going to help all of us learnfrom the success of some of us Thecreative and ideas housed in the RMBrsquosarchives helped many radio reps cre-ate radio advertising converts Manyof these very small local businessesbecome big national chains over timeIf they become big without radio intheir advertising DNA they probablywonrsquot convert to radio after theyrsquoveachieved success
5) Last but not leasthellip if an industryrsquosmarketing association dies doesnrsquot thatsend a signal that the industry itself ison the verge of a funeralEven secondary media such as theatre
advertising is able to maintain an umbrel-la marketing organization the CinemaAdvertising Council
In many ways I personally competewith the RMB when it comes to trainingidea sharing and helping stations to suc-ceed As a competitor and as an industrychampion I mourn the death of RMB
Shame on us
Wayne Ens is a Canadian broadcast salesconsultant He may be reached atwaynewensmediacom or (705) 484-9993
BDSept10qxdBD 19082010 1742 Page 5
6 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Just one
The transitionto digital
TV
Too many people within the broadcastindustry are still vague on the whyswhats whens whos and hows of the
transition to digital TV The lack of knowledgeis to be expected in the general populationbecause the digital transition message hasnrsquotbeen delivered with nearly enough urgencynor frequency That being the case itrsquos not sohard to understand that a whole bunch of folksin the broadcasting craft are also in the dark
BDSept10qxdBD 19082010 1742 Page 6
Reasons for DigitalWorldwide transitionmdashDigital television is not exclusive to North America The
US completed its transition in June of last year and the transition is either wellunderway or completed in Europe Japan and China (and other countries)
Picturesound qualitymdashWhile viewers have been well-served by analogue sinceTVrsquos inception the difference in picture quality is like comparing a black andwhite Kodak Brownie snapshot with todayrsquos high resolution digital photos Dittothe sound Compare the quality of the one speaker on your old TV set to theSurround Sound capabilities available via digital Irsquom reminded of the awe I feltwhen at a local movie theatre I heard Surround Sound for the first timemdashjetstaking off from aircraft carriers in the movie Top Gun
Spectrum coordination with the USmdashSpectrum has to be coordinated with theUS for harmonization Come Sept 1 2011 the Americans will expect Canadianbroadcasters to have vacated UHF channels 52 to 69 An agreement is in placestipulating that some of these channels will be re-purposed for public safety serv-ices eg police fire and ambulance and this applies on both sides of the borderIt cannot be emphasized more strongly Canada has a treaty with the US and itcannot ignore the deadline Canada MUST minimize cross-border interference
Advanced wireless servicesmdashSpectrum that will be freed up through the digi-tal transition has been earmarked for advanced wireless services The demand formobile broadband services is expected to increase dramatically over the next 10years and the spectrum is absolutely necessary if there is to be capacity to meetthe growth
Mandatory MarketsGenerally speaking local Canadian over-the-air television stations that fit
these criteria will be required to make the switch by August 31 2011bull national provincial and territorial capital citiesbull areas with a population over 300000 bull other areas where there is more than one local television station broadcasting
over-the-air signalsIn July 2009 the Canadian Radio-Television and Telecommunications
Commission (CRTC) established mandatory markets adding LloydminsterAlta Thunder Bay Ont and Rouyn-NorandaVal drsquoOr Que in March 2010
Specifically the following areas need to switch to digital TV by August 31 2011bull British Columbia Vancouver and Victoriabull Alberta Calgary Edmonton Lloydminster and Lethbridgebull Saskatchewan Regina and Saskatoonbull Manitoba Winnipegbull Ontario Toronto Barrie Hamilton London Windsor Kitchener Ottawa and
Thunder Baybull Quebec Montreal Quebec City Gatineau Trois-Riviegraveres Sherbrooke Riviegravere-
du-Loup Saguenay and Rouyn-NorandaVal drsquoOrbull New Brunswick Saint John Moncton and Frederictonbull Nova Scotia Halifaxbull Prince Edward Island Charlottetownbull Newfoundland and Labrador St Johnrsquos
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 7
ne year left
s
With that basic premise in mindBroadcast Dialogue has put together aprimer on what you need to know both foryourselves and for your friends when (of if)they come to you for ldquoexpertrdquo information
Wersquoll begin with the reasons behind themove from analogue to digital then moveforward into a whole range of other issuesfacing Canadian television broadcasters
BDSept10qxdBD 19082010 1742 Page 7
bull Yukon Whitehorsebull Northwest Territories Yellowknifebull Nunavut Iqaluit
Within these mandatory markets almost 200 analogue trans-mitters will have to be converted to digital although a numberare already up and running
There are some smaller non-mandatory markets located forthe most part in the far north for which costs associated withthe transition may be a problem While the CRTC is giving sta-tions on channels 2 to 51 in non-mandatory markets some slackmdashallowing them to continue in analoguemdashthe necessity forfreeing up channels 52 to 69 Canada-wide isnrsquot negotiable
At the moment there are 16 transmitters in non-mandatorymarkets but they are on channels 52-69 within the 360 km UScoordination zone If they donrsquot go to digital by August 31 2011they will have to move their analogue signals to one of thelower channels (51 or below)
Those transmitter sites are Canwest CIII-TV-55 Fort ErieCBC Chatham Digby Foymount Spillmacheen Truro CorusCKWS-TV-1 Brighton CTV CFTO-TV-54 Bobcaygeon The MiracleChannel Burmis Radio-Canada Digby Lac-Etchemin Sainte-Famille Sarnia TVO Belleville Chatham Cloyne
Over-the-air viewersJust short of 900000 Canadians rely solely on an antenna
for their TV reception Those in mandatory markets with olderTV sets may have to buy a converter box They retail for about
$75 or less to receive digital signals over-the-air There is noneed to invest in a new TV set because of the switch These box-es are in stock in most electronic stores and other outlets
As many as 44000 households in non-mandatory rural andremote areas could potentially lose access to free local TVSatellite is often the only alternative and providers indicate thata receiver and dish would cost each household roughly $300plus installation But that doesnrsquot include the monthly bills forprogramming Customers would have to pay the going rate forsomething they used to get for free
CRTC Chair Konrad von Finckenstein calls that situationuntenable He suggests there may be a possible solution throughBroadcast Distribution Undertakings (BDUs)mdashthe designationgiven by the CRTC to cable and satellite distributorsmdashprovid-ing those consumers with a package of local and regional TVstations at no charge
von Finckenstein addressing delegates at the Banff TV Festivalearlier this year said the free local package option could ensurethat Canadians continue to have access to the local and region-al television that they now get over-the-air The Commision hesaid is ldquoprepared to grant an exception to our regulations whichrequire that distributors provide a full basic service Howeverdistributors should not be permitted to distribute any other tel-evision services with the free local package or force consumersto purchase any other servicesrdquo
FreeHD Canada approved but not yet operational has devel-oped a free local program package to deliver all conventionalover-the-airs in HD as they are ready to their local markets
8 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
For more information go to wwwmajortechcomor call us at (905) 873-0778
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BDSept10qxdBD 19082010 1742 Page 8
Major tech
Consumer EducationWhile there are now some efforts being made to correct the
situation most consumers donrsquot have a clue about digital tran-sition But as discussed above the majority of Canadians wonrsquotnotice any difference because theyrsquore getting their signals viacable or satellite
In that same speech at Banff the CRTC chairman said thatthe onus to devise a public awareness campaign rests withbroadcasters If they donrsquot he said they risk losing viewers andsubscribers ldquoTo avoid this they will need to design a vigorousawareness campaign to provide information through publicservice announcements and other initiativesrdquo he said
CostThe CRTC released budgetary estimates for the Canadian
marketrsquos digital conversion working under the basic assumptionof a duplication of the existing analogue service contour Threestudies were commissioned and executed by Patrice LemeacuteePEng and Franccedilois O Gauthier P Eng of Spectrum Expert IncPierrefonds QC with the assistance of the following supplierswhich provided budgetary prices for the studies Novanet-MSCSBRF Rohde amp Schwarz LARCAN Telesat and Acura TechnologyGroup
Study 1 (Complete Service Replication) provides the mostrealistic DTV duplication of the analogue service which betteraccounts for the digital cliff effect and the current state of digi-tal reception equipment
Study 2 (Limited Service Replication) reproduces the ana-logue service using the method proposed by Industry Canadaand the FCC This approach may result in a loss of coverage forhouseholds that were able to receive analogue service especial-ly in the fringe area (limits of the coverage) It assumes that broad-casters implement DTV facilities on the channel identified inthe DTV post transition plan
Study 3 (Practical Service Replication) is identical to Study 2but assumes that all stations in markets where the populationis less than 300000 will re-use the same channel as the analoguestation in order to reduce costs This represents mainly VHF sta-tions (TV channels 2 to 13)
The results of these studies are presented in the table belowThe estimates are simply that estimates The quotations were
based on product list prices and on prevailing US dollarexchange rates Supplier discounts at the time of purchase wouldreduce the final equipment cost
Estimates assumed complete rebuilds of transmitters andbroadcast equipment (no retrofits were considered) Howeverwhen a station was using the same DTV channel as the NTSCchannel the antenna and transmission line were considered re-usable
Cost for the provision of test equipment is not included inthe summary table but costs for the engineering brief factorycompliance tests for antennae and for coverage measurementsafter implementation are
Coming out of one of the worst recessions itrsquos no surprisethat broadcast organizations arenrsquot eager to spend the moneyfor digital transition especially in light of few if any businessmodels for the additional technical possibilities
Where do they standCBCRadio-Canada
CBC-Radio Canada will be installing 27 digital transmittersin all of the markets in which it produces original TV program-ming The Corporation says 15 of them will be operational byAugust 2011 with the remaining 12 to be operational on orbefore August 2012
CBC digital transmitters are now operational in TorontoMontreal Ottawa and Vancouver Radio Canada has digitaltransmitters in Toronto Montreal Ottawa and Quebec City ByAugust 2011 digital transmitters will be operational for CBCCalgary and Edmonton and Radio Canada Rimouski Trois-Riviegraveres Sherbrooke Chicoutimi and Moncton
By August 2012 CBC will add Yellowknife Regina WinnipegWindsor Saint JohnFredericton Charlottetown Halifax andSt Johnrsquos while Radio Canada will add Vancouver EdmontonRegina and Winnipeg
CBC-Radio Canada says it will continue to offer analogueservice beyond August 31 2011 in those markets not identifiedas mandatory It has also filed a request to the CRTC to allow atemporary extension of analogue service in those markets notslated for transition until after the August 2011 deadline
After that point says VP and Chief Regulatory Officer StevenGuiton ldquoWhen all is said and done our estimate is that lessthan one percent of Canadians will need to turn to a cable orsatellite provider in order to continue receiving our signalrdquo
The nine transmitters that are located in non-mandatorymarkets but fall under the US coordination zone will vacate thechannels and relocate continuing with analogue transmissions
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 9
TransmittersNumber of
StationsTotal Cost for Study 1
Total Cost for Study 2
Total Cost for Study 3
Serving populations greater than 300000
95 $76986076 $65228574 $65228574
Serving populations lower than300000 with local programming
257 $139174668 $125172525 $48800844
Serving populations lower than300000 without local programming
386 $208762002 $187758788 $73200665
GRAND TOTAL 738 $424922746 $378160088 $187229883
BDSept10qxdBD 19082010 1742 Page 9
CTVglobemedia (CTVgm) CTV (CIVT-TV) Vancouver CFCN-TV Calgary and CTV
(CFTO-TV) Toronto are already digital while for all other sta-tions CTVgmrsquos plans are based on a ldquohard cutoverrdquo which meansthat analogue transmitters are turned off and within a veryshort period digital transmitters become operational This willhappen on or shortly before August 31 2011
There will be no transitional period during which analogueand digital transmitters are operated at the same time except inToronto Vancouver and Calgary CTVgm has budgeted to con-vert all transmitters in mandatory markets for both CTV and Astations However the plans are based on two key assumptions1 The value-for-signal (VFS) regime announced by the
Commission in March and currently the subject of referenceto the Federal Court of Appeal is confirmed and
2 The current application for regulatory relief for A stationsis approved in a timely mannerThere are no plans to convert the rebroadcasting transmit-
ters of the satellite-to-cable educational broadcaster known asACCESS (CIAN-TV Calgary and CJAL-TV Edmonton) at thistime As to CFTO-TV-54 Bobcaygeon which is in the US coor-dination zone it will transition to digital
CanwestCHAN-TV Vancouver CICT-TV Calgary CITV-TV Edmonton
and CIII-TV-41 Toronto are digital With one exception mandat-ed markets are planned to be transitioned to DTV by the August31 2011 deadline The possible exception CKMI-TV-1 Montrealis one in which the analogue equipment is being retrofittedand converted to digital a process which cannot begin until itsanalogue transmission is discontinued The Montreal transi-tion will be completed as soon as possible following analogueshut off
The CRTC listed CIII-TV-7rsquos transmitter as being in BarrieItrsquos actually in Midland about 50 kilometres farther northCanwest says in its application that even if it were to employthe maximum allowable ERP provided in the DTV Channelallotment it would be impossible to cover Barrie with a DTVsignal from the Midland location Canwest also says that approv-ing the power increase for the Toronto transmitter would allowcoverage of the mandatory Barrie market
Given that transmitter CIII-TV-55 serving Fort Erie must shutdown effective August 31 2011 (in the US coordination zone)
Canwest proposes to serve the Fort Erie market using theToronto transmitter with its increased power thus killing twobirds (Barrie and Fort Erie) with one signal
RogersOverall Rogers is ahead in their transition to DTV due to
the late Ted Rogersrsquo and Tony Vinerrsquos vision Of the 18 stationseleven are already digital Citytv (CKVU-TV) Vancouver OMNI(CHNM-TV) Vancouver OMNI (CHNM-TV-1) Victoria Citytv(CKEM-TV) Edmonton Citytv (CKAL-TV) Calgary [awaitingfinal licensing from Industry Canada] Citytv (CITY-TV) TorontoOMNI (CJMT-TV) Toronto OMNI (CFMT-TV) Toronto Citytv(CITY-TV-3) Ottawa OMNI (CFMT-TV-2) Ottawa and OMNI(CJMT-TV-2) Ottawa Three stations are scheduled to transitionto digital before Christmas 2010 Citytv (CITY-TV-2) LondonOMNI (CFMT-TV-1) London OMNI (CJMT-TV-1) London
While four are presently analogue the transition plans callfor meeting the August 31 2011 deadline They are OMNI (CJEO-TV) Edmonton OMNI (CJCO-TV) Calgary Citytv (CKAL-TV-1)Lethbridge and Citytv (CHMI-TV) Winnipeg
Quebecor Quebecorrsquos plans call for the DTV conversion by August 31
2011 of TVA (CFTM-TV) Montreal TVA (CHLT-TV) SherbrookeTVA (CFCM-TV) Quebec and TVA (CHEM-TV) Trois Riviegravereswhile TVA (CJPM-TV) Saguenay is not going to be completeduntil Sept 1 2012 SUN TV (CKXT-TV) Toronto and its retrans-mitters in Hamilton London and Ottawa are already digital
Corus EntertainmentCKWS-TV-1 Brighton is located in the US coordination
zone Corus has plans to have the digital transition completedby August 31 2010
Thunder Bay Electronics LimitedA four-phase plan for CKPR-TV and CHFD-TV Thunder Bay
has been established but completion of OTA digital transmis-sion and microwave systems is undetermined at this time Theplan is based on three key assumptions1 continuing to receive mandatory carriage2 the SMLPF is enshrined in perpetuity3 the new Local Programming Improvement Fund (LPIF) is also
enshrined in perpetuity at 15
10 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
BDSept10qxdBD 19082010 1742 Page 10
We llCill yrn1 I Oll(1 IH1 Ci(ill
Your ~1 i r ~ t Broadcast Solution
cct 1lRCl-N Move You Anywhere
Looking together to the future of Canadian Broadcasting we are a proud sponsor of CCBE 2010 0 1 O 1 J O (=
Without these funds the Thunder BayElectronics TV stations will not be prof-itable and would be unable to convert todigital as planned
Newcap Inc Newcap says it is on target with meet-
ing the deadline of August 31 2011 buthas a number of issues in front of theCRTC regarding its twin-stick operationCITL-TVCKSA-TV Lloydminster
Zoomer MediaJoytv (CHNU-TV) VancouverJoytv (CHNU-TV-1) VictoriaPlans call for a hard cut-off on
August 31 2011
Crossroads TelevisionCITS-TV HamiltonToronto is running
digital and analogue simultaneously Allother transmitters (CITS-TV-2 LondonCITS-TV-1 Ottawa CKES-TV Edmontonand CKCS-TV Calgary) will be switchedto digital by August 31 2011
CHEK-TVCHEK-TV Victoria says it will be digi-
tal by August 31 2011 and at print dead-line was evaluating its plans for the mostcost-effective approach
The Miracle ChannelAt deadline The Miracle Channel
(CJIL-TV) was evaluating its options andhadnrsquot made a final decision A decisionregarding the CJIL-TV-2 Burmis transmit-ter that falls into the US coordinationzone hadnrsquot been made either
Newfoundland Broadcasting Co LtdPlans call for completion of NTV
(CJON-TV) St Johnrsquos by JulyAugust 2011
TVOTVO is working on plans for the dig-
ital transition of CICA-TV Toronto andits rebroads (CICO-TV-18 London CICO-TV-28 Kitchener CICO-TV-32 WindsorCICO-TV-24 Ottawa and CICO-TV-9Thunder Bay) to be complete by August31 2011 However plans for the manda-tory markets and non-mandatory marketsare subject to funding from the Ontarioprovincial government TVO also awaitsclarification as to the availability of analternate means to deliver local signalsdirectly to over-the-air homes in thosemarkets TVO says it will assume thecontinuation of analogue transmissionon channels 2ndash51 in non-mandatory
markets TVO says it will need to undertake engineering studies to determine the nextsteps with regard to their three transmitters operating between channels 52-69 inBelleville Chatham and Cloyne
Channel ZeroCHCH-TV Hamilton is already digital so the analogue signal just has to be switched
off CHCH-TV-3 Barriersquos transmitter is located in Midland which is an issue that stillneeds to be resolved Plans are underway to have CHCH-TV-2 London Ottawa andMetro 14 Montreal (CJNT-TV) converted by the August 2011 deadline
Teacuteleacute-QueacutebecTeacuteleacute-Queacutebecrsquos digital transition plan calls for completion in seven of its eight
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 11
BDSept10qxdBD 19082010 1742 Page 11
CrossOver 16 M lti Def PRODUCTION COMPACT U bull SWITCHER
A space constrained working environment or a limited operational budget should not lead you to lower your production standards or expectations Similarly a need for rugged mobility or operational longevity should not require a massive capital investment
Crossover production switchers are a budget sensitive solution that offer broadcast-quality live production in a durable space conscious platform
bull 16 source buttons bull 12 external inputs bull 6 Internally generated sources bull 3 keyers bull 22DDVEs bull 4 frame syncs with
Up Down conversion bull Dual animation stores with
dedicated alpha bull Media transitions bull Supem UltraChrornechroma keyer bull Sync generator with
3 independant outputs bull 100 event memory system with MernorAItrade bull Powerful macro system
and much much more
wwwrossvideocom
Now available with
Internal MultViewei Displays any combination of 10 internal or external inputs with two large boxes at the top and two rows of four boxes along the bottom Source names are displayed wit high resolution fonts as well as red and green tal lies
liue Production Technology
markets The exception is CIVS-TV Sherbrooke which is scheduled to be completedby September 7 2011
Teacuteleacute Inter-RivesTeacuteleacute Inter-Rives plans to convert CIMT-TV CFTF-TV CKRT-
TV Riviegravere-du-Loup and CHAU-TV Carleton by August 312010 provided that conditions are met among them main-taining the status quo of current distribution maintain-ing simultaneous substitution being allowed to use aportion of the Local Programming Improvement Fundfor financing
RNC Media IncRNC MEDIArsquos transmission plan is to complete
the conversion of CHOT-TV (TVA) and CFGS-TV (V)Gatineau by August 31 2011 CFEM-TV Abitibi CKRN-TV Rouyn-Noranda and CFVS-TV Val drsquoOr can be transi-tioned provided that RNC Media is allowed to use a portionof the financing of the Local Programming Improvement Fundfor this purpose
RemstarRemstar plans call for digital transition of V (CFJP-TV) Montreal and V (CFAP-TV)
Quebec while plans for V (CFKS-TV) Sherbrooke V (CFKM-TV) Trois Rivieres and V(CFRS-TV) Saguenay are unkown
Canal SavoirCanal Savoirrsquos plan is to complete the transition to digital of CFTU-TV Montreal
by August 31 2011
Bottom LineThe digital transition in the 31 manda-
tory markets and the US coordinationzone represents a significant challengefor Canadian broadcasters as it relates tothe physical work to be accomplished inthe one short year remaining The fear isthat most broadcasters will be doing ahard cut-over shutting analogue off andgoing digital overnight The problem withthat though is that there arenrsquot going tobe enough qualified people to accomplishit all at the same time
Another major challenge is the tran-sitionrsquos expense The cost is exaggeratedby the industry having just come througha huge economic downturn and with thefact of little or no expected return on dig-ital transition capital investments in thenear future
The big winner in the digital conver-sion game is the federal government Itcan auction off spectrum for advancedwireless services
In its July 13 2010 submission inconnection with the consultation paperImproving Canadarsquos Digital Advantageissued by the Government of CanadaAstral Media states ldquoIt would be remark-ably short sighted to re-assign broadcast-ing spectrum in such quantities that theycould not be exploited in the futureTheir greater efficiency may be the onlyway that broadcasting can expand itsoffering to the public as the FM band isnow too congested in major markets topermit new licensing of for examplethird language community and minori-ty radio servicesrdquo
When September 1 2011 rolls aroundand analogue transmitters that residewithin the US coordination zone havenrsquottransitioned to digital theyrsquoll be allowedto continue PROVIDED they arenrsquot usingchannels 52 to 69 If they are in that chan-nel range they MUST either move or godark
Analogue transmitters in mandatorymarkets that havenrsquot completed the tran-sition by the due date will see theirlicences expire August 31 2011 TheCommission says it does not intend torenew authorizations for full-power ana-logue transmitters operating in the man-datory markets or on channels 52 to 69outside the mandatory markets beyondthat date
mdashBD
12 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
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BDSept10qxdBD 19082010 1742 Page 12
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ou ready f r August 2011 The Ultimate ATSC Transmitter Family With the new ruling in Canada for over the air digital transmission Rohde amp Schwarz are pleased to introduce a new family of low power medium power and high power digital 1V transmitters
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 13
Street teams are often the first step in a broadcasterrsquoscareer These positions offer the opportunity to learnabout the radio business on the front line face to
face with the audience They allow new talent to try outtheir skills and benefit from the guidance of more experi-enced station staff
Why is it then that street teams sometimes stumbleover their own feet when it comes to remote broadcasts
I recently visited a home centre where the local rockstation was on location As you might expect there was atable placed just inside the front door with a banner over-head emblazoned with the stationrsquos ID A boombox was cranking out the tunes Two young ladieswere seated behind the table totally immersedin their own conversation The air talent was sit-ting on one of the garden swings the store hadon display his back turned to the front door Itsounded like he was speaking to one of his bud-dies on his cell phone
A steady stream of customers was entering thestore and passing right by the remote location
but there was no attempt by the street team to interact withthem If it wasnrsquot for the station banner nobody would knowwhat was going onhellip at least not unless they happened tohear about it on their car radio
The message the customers received from this teamwas loud and clear ldquoWersquore not interested in meeting youright nowrdquo
With curious looks the people went into the store andlikely wouldnrsquot remember the call letters by the time theypassed the cashier
What disturbs me is that Irsquove seen this all too oftenInstead of embracing the opportunity to meet thecommunity and introduce them to the stationrsquosproduct the street team seems to be doing every-thing it can to ignore the people coming in thedoor Although the team is physically presentmentally theyrsquore on the beach
There was a time when the average passerbywould have been impressed with a remote broad-cast There was a lot of complicated equipmentand an opportunity to see a real live DJ If yoursquore
BY MURRAY JOHNSON
Taking it to the streets
BDSept10qxdBD 19082010 1742 Page 13
ii ~ -- l ~middot - middot -_
i i 11 --- I
~
14 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
picturing hula hoops sock hops and Dick Clark yoursquore on the right track Things havechanged a lot since then
Even in the rsquo70s it was hard to make an impression on the public by just showingup in a vehicle with call letter decals At one station I worked for back then we had amotor home all painted up with the call letters and the AampW logo (they sponsoredthe Sunshine Patrol as we called it) I distinctly remember driving along in a paradeone day with the station audio playing over outdoor speakers when I heard a younglady sarcastically call out from the crowd ldquoOooh Irsquom SO impressed Notrdquo
After thinking about it for a while I understood her reaction The Sunshine Patrolreally didnrsquot have the desired impact until the station hired someone to wear an AampWRoot Bear suit and walk along beside the motorhome clowning with the jocks Insteadof hiding inside the vehicle we were now out with the people and that ended upworking much better (It also gave the fellow who wore the bear suit his start on a suc-cessful radio career)
Today we certainly canrsquot rely on music and technology to make an impact all ontheir own Itrsquos likely that any person walking into a store with earbuds on has moremusic loaded on their iPod than a typical radio station has on its playlist The radiodial canrsquot touch the musical variety available on Internet streams from virtually every-where and most anyone with a computer can set up an online station and be broad-casting to the world without spending a lot of money This stuff just doesnrsquot impressthe general public anymore
Not only that but the idea of radio broadcasting as a one-way medium is totallyoutdated It has been replaced by a new more interactive concept Social media hasmade a huge impact on our society and broadcasters have begun including it in theirday-to-day operations as a feedback path Itrsquos much more effective than the old requestlines which were usually off the hook anyway
Todayrsquos broadcast consumer expects to interact with radio stations which is whywe should no longer consider them to be ldquolistenersrdquo or ldquothe audiencerdquo Instead they
are consumers of our productmdashand de-manding ones at that They want to par-ticipate in a community of their choosingand itrsquos up to us to convince them to joinours
Which gets me back to my originalpointmdashunless the street team is fully en-gaged interacting with those taking thetime to attend the event all efforts arewasted Even if we make things soundexciting on the air the people will doubtour sincerity if they arrive to find out theevent is actually a dud Itrsquos like attendinga party where everyonersquos keeping to them-selvesmdashthe potentialrsquos there but itrsquos justnot happening
To make magic in broadcasting wehave to be prepared Every seasonedbroadcaster knows this and this extendsfrom the studio to the street Promotionmanagers should ensure that street rook-ies are given the benefit of a solid orien-tation covering station branding code ofconduct dress code and most important-lymdashHOW to interact with the public
Team members should be familiarwith the station personalities and whentheyrsquore on the air They should also knowthe names of station management andhow to contact them should the needarise It would be a good idea to have asenior staff member accompany a newteam for the first few events to providesome coaching and make sure they knowhow to set up an effective remote
With a multitude of entertainmentchoices available to the community wehave some stiff competition To be rele-vant we need to be out there and partic-ipating If yoursquove ever been on a cruiseship you may well wonder where the staffgets their endless energy and enthusiasmas they keep the passengers entertainedaround the clock for the duration of thecruise Somethingrsquos always happening andthe staff will be on top of it Thatrsquos whatradio is supposed to be likemdashmagic
The truth is something IS always hap-pening on the street Radio is well placedto be part of the action and to help drawthe audience together Local presence is akey strength that we can weave into thecommunity fabric good entertainmentvalue will keep the people coming backand help us grow the brand Effectivestreet teams maintain contact by beingseen as well as heard making sure theystay on top of the action
Today technology allows us to partic-ipate in ways unimaginable in the sock
BDSept10qxdBD 19082010 1742 Page 14
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 15
hop days We now have mobile deviceapps that fit a remote broadcast facilityinto the palm of your hand
These new apps turn an iPhone orAndroid mobile phone into a self-con-tained production tool Broadcast quali-ty audio can be sent live with mix-minuscue feedIFB back from the station Someproducts even allow you to packagematerial complete with sound bites andtransmit it via FTP to be ingested into theline-up as needed all over 3G or Wi-Fi
Because wersquore no longer tethered to apiece of copper wire wersquore free to be cre-ative and quickly go where the action is
This opens up some new possibilitiesfor street teams to cover an event Thereis no technical reason why a team mem-ber canrsquot roam the venue to get someinteresting comments from customersand edit them on a laptop for inclusionin the next bit Actually therersquos nothingstopping us from doing remote hits fromevery department in the store A littleimagination is all it takes Play it upmdashmake it interesting within the brandguidelines and appropriate for the targetdemographic
Video podcasting offers new possibil-ities as well Short items can be assembledat the venue and uploaded to the stationwebsitemdashlive on location Remember itrsquosabout being seen as well as heard and theright tools are now affordable and readi-ly available
Imagination is what makes radio dif-ferent from CDs and mp3 players
Radio is supposed to be a live artform (no really) It takes skill to connectwith people on an emotional level andgenerate excitement Consider what a dif-ference it would make to portray theremote as a spectacular eventmdashsome-thing that nobody will want to missldquoEveryonersquos having a great time hereYoursquod better get right down here and joinin the funrdquo Then follow through bymaking it so
When people respond we need towelcome them and thank them for com-ing (Walmart figured this one out a longtime ago) If we put together a smallpackage of listener discount coupons oroffer them a chance to win a prize somuch the better We want to make themfeel special for attending our event
This is the time to convince customersto give us a try and to begin buildingbrand loyalty We want them to punchup our station when they get back to the
car When they get home on their computers we want them to ldquofriendrdquo us onFacebook and follow us on Twitterhellip we want them to give us a spot on their mobiledevicehellip we want them to tell their friends to check us out
So therersquos the real value of the street teammdashitrsquos guerrilla marketing for the stationbuilding new listener relationships one community member at a time Itrsquos takingadvantage of new technologies to better connect with the audience and itrsquos vital forour future that we do it very very well
Murray Johnsonrsquos radio career spanned more than three decades both on the air and behindthe scenes most recently designing broadcast facilities for the CBC He may be reached bye-mail at murrayjbellnet
BDSept10qxdBD 19082010 1742 Page 15
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16 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Getting the read you want and need
How do you get the read you wantfrom your voice talent in thelimited time you have to get that
promo on airIt seems the place to start is not with
your station voice or announcer itrsquos withyourself as the writer or producer
Marice Tobias is the head of TobiasEntertainment Group a leading industryconsultant in LA who has over time af-fectionately become known as ldquoThe VoiceWhispererrdquo She coaches voice talent andproducers alike The goal is always thesame to get the best product on the airShe says the best way to do that is to startat the end
ldquoIf yoursquore going to go on a trip youstart with where you are goingrdquo saysTobias ldquoFrom there you draw out yourmap A script is a map You need to know
where do we want to wind up What isthe goal what is the destination Oftenproducers say itrsquos to get people to watchthe show or the channel But thatrsquos yourend game What is the end game for theaudience The producer needs to putthemselves in the position of the audi-ence and basically say what am I goingto get out of watching this show or watch-ing this networkrdquo
While her advice is geared toward di-recting voice talent it can be taken rightback to the writing phase to really makea promo sing Write the promo from theaudiencersquos point of view Why should theywatch What will they get out of it Or inTobiasrsquo words ldquowhatrsquos the destinationrdquo
ldquoThe destination is an experience (Asa viewer) Irsquom going to have an experi-ence and itrsquos going to be an adventurehumorous informative The actual take-away from any experience whether itrsquoswatching a program or anything in lifeis a feeling If you can identify the feelingthen you have the destinationrdquo
Why is that so importantldquoBecause basically a promo is a prom-
ise a promise for the experience and thetakeaway will be the feelingrdquo she says
Tobias says in a promo the promise isthe tease of the experience and the feel-ing the audience will get when they watchthe show The job of the promo is to cre-ate the desire to have the experience andfeeling depicted in the promo
Getting to that place is multi-facetedfrom the visuals graphics music andvoice So when it comes to directing thevoice if the producer has a clear visionof the feelings and emotions of the spotthen itrsquos simply a matter of directing thetalent to put them into the state of mindnecessary to deliver the right feeling ofthe spot
ldquoOnce (the producer) has analyzed thematerial themselves they can jot down acouple of adjectives that point the talentto the part of town that they want the readto liverdquo she says ldquoBut my recommenda-tion is always give (the voice talent) achance to give their own take on whattheyrsquore doing and let them run it three
JOHN McGRATH
times Then you get to see a perspectivethat may give you some ideas for takingthe read in a somewhat different direc-tion than you would have thought Soyou are benefiting from someone comingat the material from a fresh perspectiveIn the case of your signature voice itrsquosfresh eyes but with an understanding ofwhat your manifest or mission statementof the network or the show is You areessentially co-creating with this personrdquo
She advises succinct directionldquoGenerally the number one concern
(for promos) is to get the read into timeIn the interest of time (producers) some-times say we need it quicker or faster Butif you tell a performer to just speed upthen you will get a sped-up read But ina drama the way to achieve speed is toadd intensity or in comedy enthusiasmGiving (the voice performer) somethingto ldquoplayrdquo will give you a more qualitativereadrdquo
Another directing tip she adds is tokeep chatter between takes to a minimumbecause ldquoit takes everyone out of thezonerdquo And when itrsquos all about communi-cating that feeling the zone is whereeveryone in the session needs to be
John McGrath is a voice-over actor andwriter specializing in promos imaging com-mercials and animation He may be reachedby phone by email at infojohnsvoicecom
BDSept10qxdBD 19082010 1742 Page 16
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NOTThinking how to better manage your media integrated business systems
Should you integrate or interface Were you inspired by presenters such as
Ray Kurtzwell who spoke about using information technology to foster
organizational innovation
If you are in the planning stages yoursquoll be reassured to hear that the results are
outstanding But get ready because itrsquos not for the faint of heart with most initiatives
taking more than five years to complete
Sheila Calhoun Vice President of Traffic Services at Canwest Media spoke to
Broadcast Dialogue about re-engineering broadcast business systems As the
business sponsor for Canwestrsquos S4M (Success for Media Integrated Business
System) Sheila led the design and implementation of an integrated back office
system
What is S4MldquoS4M was designed to re-engi-
neer our business systems as it is aseamless content sales and trafficsystem that enables Canwest tocreate business opportunities andachieve client service excellencerdquo
What was the reason for embarkingon such a large undertaking
ldquoWe saw our business worldchangingmdashbroadcasters were get-ting bigger and there were fewerstandalone stations Operations werebecoming more complex new com-petitors had arrived in the form ofSpecialty and Internet and thebusiness of broadcasting itself wasrapidly evolving We had 30-secondspots and now more often bill-boards 10- 15- and 60-second spotsalong with closed captioningCanwest needed to administer pro-gram changes faster to be evenmore reactive to client needs
ldquoAnalyzing information tookweeks as we attempted to mergedata from multiple systems to deliv-er results to clients and producecritical internal documentation Wedecided to move to a large integrat-ed state-of-the-art system to improve
our best practices provide superiorcustomer service and introduce newbusiness analyticsrdquo
How did it affect workflowldquoPreviously and although we
worked side-by-side workwould be performedin one area thenh a n d e d
for the faint of heart
BY CELESE FLETCHER
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 17
BDSept10qxdBD 19082010 1758 Page 17
off reworked in another area with new elements added then handed offreworked and so on When you take four to five systems across multipleusers and change to one integrated system you in essence change the entireprocessmdashthe interaction workflow and procedures all change
ldquoToday any work performed has an immediate effect in multiple areas ofbusiness It requires people to communicate continuously Workflow anddeliverables improve as you gain efficiencies and greater understanding of howsystems work
ldquoChallenging transitions for any organization people intellectually appreciatethe technology but donrsquot realize the full impact until working within the new processand experiencing the benefits What was once an effortless process during implemen-tation becomes a learning experience They must consider the actions they take with-in their specific job function and ensure that any effect on other areas of business isconsideredrdquo
What were the biggest challengesldquoImplementing system changes takes many years At the same time business keeps
evolving which requires constant adjustment to the environment Elements arise thatyou didnrsquot even dream of when you started the business keeps shifting and adapta-tion must be accommodatedrdquo
How did you manage through constant adaptationldquoThe single most important factor is to have a committed senior management
team willing to stay the courseldquoCommunication was critical in all areasmdashnever making assumptions that people
knew or fully understood the implementation In frequent face-to-face meetings andwritten documentation we explained each step in the transition To over-communi-cate is a key lesson for anyone undertaking a large integrated project as not everyonesees the big picture
ldquoItrsquos not a quick win and certainly not a big personal win for individuals Youneed to have a group of people able to keep the vision and stay the course There isno painless way to go through a big change like this It takes huge commitment frommanagement and is not for the faint of heartrdquo
What did you do to respond to business changes
ldquoWe strategically re-assessed and re-evaluated our approaches throughoutthe process A task force of various busi-ness leaders across the company collec-tively discussed our progress assessedrisks and educated one another on busi-ness impact We gave people the oppor-tunity to be heard and understood
ldquoEssentially we constantly re-engaged people and kept moving for-ward because there was always anothercommitment to meet and another dead-line to achieve and measure
ldquoWe extracted key stakeholders fromsales research programming and ITright out of the day-to-day business towork closely with the vendor and thecore implementation team to make surewe were building the best system possi-ble We contracted expertise outside ofthe business in certain areas like projectmanagement change management andsoftware testing
ldquoCanwest formed a strong workingrelationship with the vendor who wasvery flexible and worked with us throughany setback encountered
ldquoKey stakeholders were repatriatedback into the business as the system wentlive This allowed us to pay attention tosmall details and always think of the busi-ness and people using the systemrdquo
What was the greatest learningldquoTeamwork In all my years I never ful-
ly appreciated or understood the mean-ing of team until this project Even whenwe disagreed we always talked throughthe challenge and ALWAYS moved for-ward together
ldquoThe beautiful thing about a team isgoing forward together and achievingcollaborative solutions for our businessand our clientsrdquo
Celese Fletcher is Principal of The FletcherConsultancy in Toronto She may be con-tacted at celesefletcherrogerscom
18 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
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HD-SDI HDMI conversionThe HD Spigot SH for HD-SDI to
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Celese
Fletch
er
BDSept10qxdBD 19082010 1742 Page 18
EJVE0 Broadcast Division
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 19
From reports of dwindling viewer-ship and ad avoidance to increasedcompetition from the Internet
much has been written about televisionrsquosapparent demise However two recentsurveys speak to televisionrsquos ongoingstrengths as an advertising mediumeven among younger demographics whoare often purported to be disappearing
When personal video recorders (PVRs)were first introduced many said that thistechnology would lead to television adavoidance (and ultimately ineffective-ness) among the majority of CanadiansYears later only 20 of households inCanada own a PVR Furthermore televi-sion continues to be upheld as the mostinfluential persuasive effective andpowerful advertising medium outper-forming radio Internet print and out-of-home according to Television Bureauof Canadarsquos (TVB) Attitudes Survey con-ducted by BBM Analytics in May 2010
According to this telephone surveywhich polled 1001 people 596 ofadults 18+ said that television advertis-ing was the most influential well aheadof newspapers (131) Internet (119)radio (57) magazines (38) and out-of-home (08) Television was alsofound to be the most persuasive form ofadvertising (598) outdistancing news-paper (131) Internet (74) radio(70) magazines (55) and out-of-home (18)
With regards to efficacy television wasreported to be the most effective adver-tising medium (562) followed at adistance by newspaper (135) Internet(13) radio (74) magazines (32)and out-of-home (21) Similar respons-es were recorded for advertising powerand authority
And while it is often reported thatpeople arenrsquot watching TV anymore the
survey revealed that among adults 18+television had the highest reach of allmedia (857) and people spent themost time with it 239 hours per capitaweekly compared to 183 hours for radio159 hours for Internet 25 hours fornewspaper and 08 hours for magazine
Television was also cited by respon-dents as their ldquomain sourcerdquo for newslocal weather traffic and sports
The results of this survey corroborateTVBrsquos new Ad Receptivity Survey con-ducted by BBM Analytics in June 2010which found that people are most recep-tive and attentive to television advertis-ing and they notice it more This is eventrue for the 18-34 demographicmdashoftencited as elusive television viewers
According to the telephone survey469 of adults 18-34 said they are mostreceptive to advertising messages on tele-vision well ahead of out-of-home (14)Internet (104) radio (82) newspa-per (82) and magazine (49)
For adults 18-49 television (450)was also cited as the medium that theywere the most receptive to for advertisingmessages Radio and out-of-home round-ed out the top three far behind with127 and 112 respectively
The survey further found that adults18-34 paid the most attention to adver-tising on television (469) outperform-ing out-of-home (175) newspaper(91) Internet (85) radio (75)
and magazine (51) Adults 18-49 alsosaid that they paid the most attentionto advertising messages on television(435) well ahead of out-of-home(134) and newspaper (116)
In terms of where people are mostlikely to notice ads 45 of adults 18-34cited television much higher than Inter-net (292) radio (91) newspaper(64) out-of-home (38) and maga-zine (32) For adults 18-49 televisionranked highest with 52 followed byInternet well behind with 225 andradio with 116
Survey participants also named TVcommercials as their favourite form ofadvertising
So despite the emergence of new tech-nology and competing media optionstelevision remains the most effective ad-vertising medium across all demograph-ics Television not only has the ability toinfluence and persuade but Canadiansare also more attentive and receptive tothis medium
And with its ability to deliver highreach and usage marketers should con-sider television as the best foundationupon which to build their communica-tion and business growth plans
Theresa Treutler is President amp CEO of theTelevision Bureau of Canada in Toronto Shemay be reached at (416) 413-3886 or atttreutlertvbca
TV is still the one
THERESA TREUTLER
BDSept10qxdBD 19082010 1743 Page 19
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The Western Association of Broadcasters Board of Directors Neil Shewchuk CIXM-FMWhitecourt Tom Newton CKCK-FMCJME Regina Michael Olstrom Harvard BroadcastingRegina Mitch Bozak Global Regina Paula Davies Citytv Calgary Richard Kroeker Golden
West Broadcasting Steinbach Vic Dubois CJWWCJMK-FMCKBL-FM Saskatoon WadeMoffat CTV Saskatchewan and Doug Gunn The TDL Group Corp Calgary
Eacuteric Paulhus Joe Aguiar Eacutemilie Godbout CRTC Gatineauand Candice Molnar CRTC Winnipeg
Bev Brooke and Glenn Ruskin Rawlco Radio Saskatoon
Wayne Rorker and Torri MuzkaGlobal Saskatoon
Bill Hanson CTV Winnipeg and MichaelOlstrom Harvard Broadcasting Regina
Sandi Leonard and Tom PeacockAstral Radio Calgary
20 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Bill Hanson CTV Winnipeg andAl Thorgeirson Edmonton
BDSept10qxdBD 19082010 1743 Page 20
Images from theWestern Association
of BroadcastersConvention
Lloyd Lewis CTV Edmonton
Sophy Schiller Melina Nathanail Rena Nathanail of Nathanail CaptioningCalgary and Cathy Hanson Red River College Winnipeg
Pam Leyland Rawlco Radio Saskatoon
Stephen Sienko Target Broadcast Sales Torontoand Lyle Walsh GX Radio Yorkton
Joe Uyede Novanet Communications Ajax Bill Hanson CTVWinnipeg and Joanne Uyede Novanet Communications
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 21
Mitch Bozak Global Regina Bill Hanson CTV Winnipeg and Wade Moffat CTV Saskatchewan
Tami Moffatt CTV Saskatoon and Shawna KroekerGolden West Broadcasting Steinbach
BDSept10qxdBD 19082010 1743 Page 21
22 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Important boost for campus radio
One of the highlights in the CRTCrsquosnew policy for campus and com-munity radiomdash$775000 for this
segment of the radio businessmdashmust havebeen like a Christmas gift in the middleof summer
Almost a decade after the last reviewthis policy accepted the argument thatthe poor sisters of the industry shouldget a little slice of talent developmentmoney courtesy of private radio
Often lost in the debate is the rolethat these stations play in advancingbroadcasting in Canada Perhaps the twomost important aspects are that they area training ground for workers for the bigguysmdashprivate and public radiomdashand theyprovide an important platform for alter-nate and new musichellip writ large
When campus radio began it was
generally very low powermdashso low that youcould only hear it on the designated cam-pus and sometimes only over speakersset up around the campus Hardly radioand not really broadcasting Campus sta-tions had a bit of educational content butthey were really alternate and had plentyof spoken word
That distinctiveness has remained thecore of campus radio today and will beso in the new policy with a 15 mini-mum requirement of spoken word andspecialty music and a maximum of 15of the famed ldquosub-category 21rdquo aka poprock and dancemdashthe stuff that you hearon most commercial stations
There isnrsquot a lot of community radioin English-speaking Canada but there isa lot in Quebec where the provincialgovernment for years has been pumpingsmall amounts of money to these stationsoften based in small towns and rural areasof the province
Many campus radio stations are tiedto educational programs in broadcastingand journalism whereby students haveto put in a certain amount of time as partof their course work They get real hands-on experience and are ripe for hiring oncethey graduate Along with them are anendless stream of volunteers who neverreally want to work in radio full-time butlove the opportunity to broadcast tosome kind of niche audience sometimesfor years on end These folks also get afollowing and everyonersquos happy
When it comes to airing alternatemusic itrsquos not just an esoteric thing ofproviding airtime to the weirdoes A lotof what begins as alternate becomes main-streammdashits newer sounds different kindsof music or just decent stuff which thebig guys donrsquot pick up because it is un-known in the market Campus radio actsas a safety net to get us the listeners allkinds of music complementing the com-mercial stations who are driven largely bythe chartsmdashalthough many of them dopay some attention to emerging artists
In short campus radio does vital serv-ice to the development of Cancon andin so doing does take a little pressure off
ANDREW CARDOZO
the commercial guys It has also general-ly done well in portraying and giving air-time to the cultural and racial diversityof Canadiansmdashon campuses and in thewider community
That the CRTC has developed a newmechanism to help non-profit radio isgood for honouring its obligation tohelp the public good Itrsquos called theCommunity Radio Fund of Canada theCRFC something like the CRTC
The next one the Commission woulddo well to look at favourably is nativeradio There are native radio stations innumerous tiny communities in the northand the Native Broadcasting AssistanceProgram located in the Department ofCanadian Heritage has been reducing andnot keeping up with demand In the southis Aboriginal Voices Radio Network(AVRN) with its flagship in Toronto andlicensed in several large cities
Both need help and the CRFC pro-vides a good model for the Commissionto help these stations the way it was ableto assist APTN through subscriber fees
The CRFC is a good mechanism whichshould be used in other settings for oth-er sectors of Canadian broadcasting Thereis a small drop in funds for FACTORMusicAction in the range of three per centThe Commission nevertheless did wellby using the powers under Section 3 ofthe Broadcasting Act to ensure the viabil-ity of the diversity of the system overall
Andrew Cardozo a CRTC Commissionerfrom 1997 through 2003 chairs the NewCanada Institute He may be reached atandrewcardozosympaticoca
Rohde amp Schwarz Canada Inc750 Palladium Drive Suite 102Ottawa ON K2V 1C7Phone (613) 592-8000 bull Fax (613) 592-8009Toll Free (877) 438-2880
wwwrohde-schwarzcom
BDSept10qxdBD 19082010 1743 Page 22
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bull Portable with ACDC power supply - excellent for field use
bull 3GHz spectrum ana lyzer bull Power meter with poser sensors
from DC to 40 GHz
Another first for CKUA radio
BY BARBARA JONES
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 23
Over 80 years ago in 1927 publicradio station CKUA was launched inAlberta as the first educational broad-
caster in Canada In 1995 the stationrsquos web-site went live and shortly afterward CKUAmarked another milestone by becomingthe first Canadian radio station to stream itssignal
ldquoThe Internet was in its infancy relativelyspeaking back thenrdquo notes current GeneralManager Ken Regan
When first launched wwwckuacom wasfocused on accredited online teaching It wasclosely associated with Athabasca Universityand IT talent from the school was involved inthe sitersquos creation
Like many listeners Dan Webb was pas-sionate about CKUA and believed it needed astrong web presence The Athabasca University
Thank you for your letterand for dedicating a poemto me this morning on The
Road Home I am originallyfrom Calgary but have
been living in Buenos Airesfor almost two yearsmdash
where I listen regularlyhellip Iwas traveling through
Patagonia hellip and of coursethere is Internet globally andI was able to listen to CKUA
MarayamdashBuenos Aires Argentina
I just recently retired toThailand no more
Alberta wintersmdashsmile but it is wonderful to listento the best radio station online and remind me of the
beautiful long summernights in Alberta
BobmdashKarat Thailand
BDSept10qxdBD 19082010 1743 Page 23
employee volunteered his time and provided the technical expertise to keep the sta-tion on the leading edge nationally
That degree of passion reflects from the stationrsquos on-air talent to its listeners andback again CKUAorg extends the Edmonton stationrsquos reach to additional loyal listen-ers far beyond Albertarsquos broadcasting borders The site averagesbetween 120000 and 150000 unique visitors each month
The last time the on-air station was measured by BBM itachieved a weekly cume of approximately 170000 withmost of that audience found in Alberta
CKUA has uncovered an international audience for itsldquomusic expertrdquo format an audience ready to donate funds tosupport the stationrsquos mandate
Celticmdashjazzmdashpoetrymdashfusionmdashobscure instrumentalhellip the CKUA staff is knownglobally for presenting well-informed programming about all types of music beyondthe confines of mainstream radio
Over two-thirds of the stationrsquos annual budget about $3 million is raised throughvoluntary listener donations The station runs two on-air fund raising campaigns eachyear each lasting 10 days Listeners can donate online 247 a convenient and success-ful website function Online contributions represent about 50 of total voluntary lis-tener donations each year
Regan notes that much of what CKUA is doing online is not unique but reflectiveof the way the world and audiences are changing ldquoEven though we work in a so-calledradio station it is not about radio or television anymorerdquo he said ldquoWe have to stopthinking of ourselves as radio broadcasters We are content producers and distributors
ldquoThe internet has changed the rules of the game Now we have to genuinely thinkabout graphical interfaces and design and video and audiohellip all of these other ele-ments the public just expectsrdquo
Strategically keeping on top of listen-er expectations the station plans to over-haul the design and technical structureof CKUAorg before year end
ldquoIf all we do is continue to streamaudio and not think or do somethingabout the other elements people arejust not going to botherrdquo Reganadds ldquoWe want to try our best tokeep pace with public expectationsrdquo
The stationrsquos passionate listenersask regularly about the music they hearbroadcast or streamed online Today theycan review online playlists but areunable to purchase the music throughthe site To address this demand CKUAis setting up an affiliate agreement withan online music company
ldquoThe principle is to allow users to thegreatest extent possible to be able to usethe CKUA website as a portal by whichthey can access great musicrdquo Regan said
The revamped site will likely includea robust content archive and videos ofmusician interviews from each of CKUArsquosprogramming genres
The station would like to do morepodcasting of its music programming (itcurrently podcasts news and informationshows) but copyright legislation and reg-ulations make that type of service difficult
Taking a page from Webby-award win-ning NPRorg the future CKUAorg mayfeature original online programming web-only articles expanded stories video slideshows artist micro-sites and social net-working tools
It all costs money and requires expert-ise much of which Regan admits thestation doesnrsquot have in-house Howeverhersquos quick to point out that the stationenjoys the luxury of a unique global lis-tenership thatrsquos supportive passionate andpoised to help them achieve CKUArsquos on-line product and programming objectives
ldquoAs long as we articulate to our audi-ence we need to do this and here is whatit will mean to you they will pull out theircredit cardsrdquo he predicts
Hello ThailandArgentina
Barbara Jones isPrincipal of Sailor JonesMedia Inc of OwenSound ON She may bereached by e-mail atbjonessailorjonescom
24 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
BDSept10qxdBD 19082010 1743 Page 24
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MONTREAL TORONTO T 514-332-6868 T 416-947-9112
The Art of Listening Makes for Solutions
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VANCOUVER T 604-298-2200
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 25
Stan Klees The Original Canadian Music Man (Part 2)
When we last left Stan Klees hersquodbeen in Toronto radio for sever-al years but when his father be-
came ill he gave up his radio career andgot a job at the post office to help paymedical expenses But fate soon steppedin
Stan fell in love with a dancer in theBroadway touring company of Kiss MeKate and because of her ended up spend-ing a lot of time in New York The fre-quency of his trips led to a reservations jobat TCA (later Air Canada) which came inhandy a few years later when CBC TV pro-ducer Stan Jacobson was flying BobbyDarin into Toronto for an appearance onCross Canada Hit Parade
ldquoBy this timerdquo Klees remembered ldquoIwas working for ATCO Records and I wasat CBC waiting for Bobby Darin to fly inIt was my job to look after him once hegot there Stan (Jacobson) came over tome and said lsquoNew Yorkrsquos fogged inDarinrsquos not comingrsquo I said lsquoGive me aminutersquo I made a phone call to Air Canadaand got my old manager I told him theproblem and he said hersquod call me backwhich he did Hersquod got Darin on the nextAmerican Airlines flight into Toronto Iwent to the airport to pick him up gothim to CBC and we became good friendsIn fact he stayed in the guest room at myhouse that night because he couldnrsquot getback to New York We traveled a lot to-gether over the years had a lot of funand I always say that I owe my career to
Bobby Darin because of all the peoplehe put me in contact withrdquo
Klees and Darin remained friends un-til Darinrsquos death in 1973
Another friendship that turned into asuccessful long-time working relationshipwas with Walt Grealis
In 1964 Grealis a former Torontopolice officer and Klees launched RPMWeekly and ran it for the duration of itsexistencehellip with a little help from Stanrsquosmother Klees smiles as he remembersldquoMy mother was the patron saint of RPMWhenever we didnrsquot have enough moneyto pay the post office or the printer shersquodloan us whatever we neededrdquo
Stan and Walt also co-founded theJUNO Awards which began as the RPMAwards
ldquoAt firstrdquo Klees recalls ldquowe thoughtwersquod just do a poll so we put a ballot inRPM people filled it out and mailed orfaxed it back As I recall we got about 150responses but the winners didnrsquot receiveanything
ldquoSomebody came into the office oneday and said lsquoItrsquod be nice if you sent thewinners a scroll or something that theycould hang on the wallrsquo so I designedone and we sent them out The followingyear we decided to throw a party andinvited 75 peoplemdashand 150 showed upWithin 20 minutes there were no sand-wiches left and the bar was finished Waltread off the winnersrsquo names they cameup to pick up their awards and it wasoverrdquo
At the next yearrsquos ceremony Stanrsquosmother came to the rescue once againand made enough sandwiches to lastthrough the eveningrsquos festivities
The RPM Awards eventually becamethe JUNO Awards and a few years laterthe Canadian Academy of Recording Artsamp Sciences an organization set up specif-ically to handle the Awards took over con-trol Stan and Walt stopped going to theJUNOs in 1996 as they were both disap-pointed at how they were treated
Stan Klees was a very early supporterof Canadian talent Long before the CRTCbrought in the CanCon regulations which
DOUG THOMPSON
Stan fought long and hard for he wascreating Canadian hit records with artistslike Shirley Matthews and Little Caesar andthe Consuls on labels such as Tamaracand Red Leaf Stanrsquos design of the MAPLlogo is still in use today
At the 2001 SOCAN dinner whereKlees was given a Special AchievementAward the audience of Canadian musi-cians songwriters and publishers gavehim a seven-minute standing ovation
Although Walt Grealis who died ofcancer in 2004 received the Order ofCanada in 1994 for his contributions tothe Canadian music industry Stan Kleeshas not yet been so honoured
Itrsquos time we change that
Doug Thompson can be reached by e-mailat dougtrogerscom
BDSept10qxdBD 19082010 1743 Page 25
Introd ucing
Connect your music scheduler directly to your PPM~ listeners
I CE + REACT I
dleercsworkscom 1877774107bull
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26 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Ants donrsquot sleep
Do you believe that ants donrsquotsleep Do you believe that agiraffe can go without water
longer than a camel Whether or not youbelieve these statements depends on whosays them
Apparently if a person with a foreignaccent told you these things you would-nrsquot believe them
Why According to research at theUniversity of Chicago a foreign accentreduces credibility in ways that the speak-er and the listener donrsquot consciouslyrealize Because an accent makes a per-son harder to understand listeners areless likely to treat what they say as truth-ful The credibility decreases even moreas the accent thickens
ScienceDaily summarized the study asa way ldquoto test the impact of accent on cred-ibility American participants were askedto judge the truthfulness of trivia state-ments by native or non-native speakersof the English languagerdquo and providedtop line findings from the research
Boaz Keysar is a Professor of Psychol-ogy at the University of Chicago and anexpert on communication Keysar saysldquoThe results have important implicationsfor how people perceive non-native speak-ers of a language particularly as mobili-ty increases in the modern world leadingmillions of people to be non-native speak-ers of the language they use daily Theaccent makes it harder for people to
understand what the non-native speakeris saying They misattribute the difficultyof understanding the speech to the truth-fulness of the statementsrdquo
This is perhaps the most relevant out-come of the study for commercial writersand producers If people cannot be clear-ly understood they cannot be believed Wedonrsquot disbelieve consciouslymdashthe accenttricks us into thinking we donrsquot believe itsimply because we donrsquot understand itNow what
There are many great commercials withso-called foreign accents in them Cleverwriting and a unique sound makes thesecommercials really pop Such commercialshave been running for yearsmdashwe can onlyassume they work or the creative wouldhave changed ages ago
The unmistakable voice of HughHeron of Heathwood Homes is just thatmdashunmistakable His voice oozes credibil-ity due in large part to the fact that healways speaks with sincerity While theoccasional word or phrase in his thickScottish accent may be difficult to wrapyour ear around the overall tone of hisvoice makes Hughrsquos commercials standout He told me recently that people hemeets on the street treat him like a friendbecause they feel like theyrsquove met himbefore His voice is unique and memo-rable Thatrsquos why his commercials work
One of my favourite commercialsmakes fun of the stereotypical human
MAUREEN BULLEY
response to people who donrsquot speak yourlanguage ldquoGood Morning is this theinformation deskrdquohellip the opening linein this classic spot for SAS Airlines fea-tures an American speaking to a Europeanhe believes doesnrsquot understand him Sothe American speaks English but does soextremely loudly and extremely slowly Asit happens he is speaking to a British manwho speaks English very well thank youvery much Ironically the American isoverseas and the tables are turnedmdashnowhe is the man with the supposed accent
So is there a place for foreign accentsin radio advertising
Irsquom not entirely sure but what I doknow is that participants in the RadioPower Tools research gave low scores tocommercials that contained a foreign ac-cent if it was ldquoa voice that drips with anon-mainstream accent spoken only bya small group within the population andused for no apparent reasonrdquo
Clearly the operative here is ldquono ap-parent reasonrdquo So if it makes sense toinclude a voice with an accent do so withpurpose I would also suggest using a voicewith a genuine accent instead of tryingto replicate one Yoursquoll be disappointedwith the finished sound of the piece andyour client will be disappointed with theresults of their advertising unless yourvoice talent can truly nail that accent theydonrsquot naturally possess
So do ants sleep or not Accordingto BBC Earth on average a single workerant in Britain takes 250 naps a day buttheyrsquore only a minute long The Queenfalls asleep at far more regular intervalsthan her royal subjects Guess they canrsquotunderstand a word she says
Maureen Bulley is president of THE RADIOSTORE She may be reached at 1-888-DORADIO or at doradiototalnet
BDSept10qxdBD 19082010 1743 Page 26
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Congratulations Facebook you rockAccording to Hitwise Facebook has become the most
visited website in the United States Its market share ofvisits was up 185 over the same time last year Just tocompare Google was up around nine percent
I was going to Google what that meant but it justseemed cruel
I believe it means that we are spending more timepoking people we wouldnrsquot waste the time of day to chatwith than we are looking up important stuff like sportsstats or interesting uses for peanut butter (which incidentally include lubricant pet pill disguiser andpaper label remover Really I Googled it)
Wersquove all Googled ourselves from time to time manyof us using a computer
But facebook it Facebook is taking over the worldAs you read this I am on Facebook Go aheadhellip go
friend mehellip Irsquoll be there Itrsquos where I live nowFacebook tempts us with the egotistical promise that
someone somewhere on the planet really really wantsto know every single errant thought that crosses our
minds AND they want to see photos AND they want toknow what we think about their thoughts AND photos
Capitalized conjunctions aside Facebook is theperfect place to cut and paste the creative work of othersinto our electronic personas instead of actually doingsomething creative or original ourselves thus savingtime that we can then use to do more poking and lesstalking How am I today Just check out the stolen lyricfrom someone elsersquos song I have posted as my ldquostatusupdaterdquo Apparently today I am a little Olivia NewtonJohn (pre-Grease)
Itrsquos a diseaseI must comment on your new cat photo or I will dieOops hang on a sechellip gotta return a poke Back
now LMAO Freakinrsquo funny catsLike you I joined initially to see what all the fuss
was about In its original days Facebookers were lessconcerned about security so you could scan astrangerrsquos profile check out their friends and eventheir friendsrsquo friends It was a voyeuristic orgy of peek-age Not that any of us did that sort of thing of course
Once the lurking was curtailed the search was on forco-workers and family members as we embarked on awildly competitive jag to snag as many friends as possible
In those early days getting a Friends request was agiddying high
Ooooohhellip someone wants to be my friend INSTANTADD
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 27
Poke-poke
BY MARK LA POINTE
status update
BDSept10qxdBD 19082010 1743 Page 27
Now of course we are more discerning of the company wekeep Do I know them Will they clutter my page with applica-tion drivel and invites to lame events Or worse will they notbe interested in my brilliant application newsfeed and my ldquoohso importantrdquo event
After the friends came the gameshellip sorry ldquoapplicationsrdquo Nowwhen Irsquom too tired to poke I can find out what kind of dog Iam or what country song tells my storyhellip or God help me playFarmville (along with over 83 million other monthly users)
(By the way my answers are dachshund and Goodbye EarlAlso I have never been too tired to poke I know it happens tomen my age but knock on wood I still can)
And letrsquos not forget the frustration of the endless programupdates I just figure out where everything is so I can steer theUSS Facebook without having to rely on Mr Sulu whenBAMhellip my life is chaos again and instead of checking my noti-fications I am driving straight into the sun while Yeoman Randlooks intensely into the soft focus camera In its present incar-nation I still canrsquot find the damn ldquoSign outrdquo tab
It has only taken a few years for a simple social networkingtool to become the worldrsquos biggest scrapbook Our need toshare has even pushed into the formerly sacred Have you seenthe video of the couple that interrupted their ldquoI dosrdquo to updatetheir Facebook status from ldquosinglerdquo to ldquomarried I think I actu-ally threw up a little that time
Remember first second and third base (No not baseball)It has been re-faced
Now therersquos ldquoFace-baserdquo that magical part of love when youchange your status from ldquoSinglerdquo to ldquoIn a relationshiprdquo I assumeit happens after yoursquove rounded the bases a few times
Itrsquos sooooo cute In the same way itrsquos cute when your neigh-boursrsquo kids spray-paint ldquoBUTT FACErdquo on your garage door
FB is a giant black hole of time and effort sucking in every-thing around it without mercy while only giving back invita-tions to play Mafia Wars
Fan Pages are big business now as entertainers and retailersand people with causes can use FB to continue to shamelesslyhump their agendas and doo-dads
Sadly I am now turning into the Facebook equivalent of acranky old man I hate it when my friends donrsquot use actual pho-tos of themselves as their profile pics Since I never actually seethem face-to-face anymore without those photos I have no ideawhat they look like During the Winter Olympics I assumed allmy friends had become hockey sweaters or red leafs
Also I am protective of my Wall Lame status updates nowequal instant ldquoHiderdquo for you ldquoI love my dogrdquo while accurateis your one-way ticket to GONE-ville I may even un-friend youfor that juicy contribution
I would moan on a little longer but in the time it has takenme to write this I have missed 16 crucial status updates (Trevorand Aaron are now friends) three pokes (which still make megiggle like a nine-year-old who thinks ldquopianistrdquo is dirty) and twopage suggestions (Join if you think RUSH deserves inductioninto the R and R hall of famehellip which I do) So I am hittingthe ldquosign outrdquo tab (which I just found thank you very much)
Mark La Pointe is a freelance writer and voice actor forwwwKillervoiceoversca or at least he would be if he would stopfooling around on Facebook He may be reached by e-mail atmarkannounceryahooca
BDSept10qxdBD 19082010 1743 Page 28
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Applied Electronics extends a large thank-you to all our sponsors for their generous support of our 24th annual golf tournament bull
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 29
Gord James comes home
When I was 14 my buddies allwanted to be famous sportsheroes or rock stars I wanted
to be Gord JamesMy obsession with radio came to me
like most of us at an early agemdasheight tobe exact By the time I was 10 and livingin Southern Ontario I knew exactly whichjocks sounded great and by 14 there wasno one better to my ears than Gord James
Gord James is one of the few yeomanof an era in Top 40 and rock radio thatmany view as the halcyon days of radiorsquossound Hersquos still doing itmdashand doing itevery bit as well as he ever has
The latest incarnation of the GordJames Experience is at Hamiltonrsquos newVinyl 953 a place that feels right to himbecause the geography that surrounds thebroadcast studios is literally home
Gord went to high school at Saltfleetin Stoney Creek (now part of Hamilton)and did the WKRP town-to-town up-and-down the dial thing in his first few yearsincluding stops in Cambridge LondonCornwall and Kitchener before landingat CKOC Hamiltonrsquos home of the BIG500 Countdown in the early rsquo70s
In 1974 the now legendary J RobertWood interviewed Gord for an openingat CHUM-FM free form at the time Butit was the ldquocoolrdquo station 1050 CHUMwhere Gord wanted to be
ldquoThank you for coming in and good-byerdquo was the response he remembers
ldquoI realized how much I had to pull upmy boot straps to hang with those guysrdquohe recollects James was talking about thebig voices such as John Majhor TerrySteele Jim Van Horne Mike HollandRoger Ashby and Bob Magee (Magee nowholds down the morning drive slot atVinyl 953 helping give that station a def-inite CHUM flavour that works perfectly)
But it wasnrsquot long before James land-ed a gig at CHUM-AM doing all-nightsand filling in on day shifts now andthen By 1978 CHUM-FM was being pro-grammed by a young upstart named RossDavies and he wanted Gord to comeover to the FM side of the building Thateventually happened too with weekendsafternoons and in 1983 as morning hostalong with Rick Hodge
ldquoThere are so manymemoriesrdquo said James
ldquoOne really stands outI was filling in for RogerAshby As we were doingour birthday feature onair it was mentioned thatit was my birthday andall of sudden a lot ofpeople gathered by thedoor and started singingHappy Birthday I heardtwo younger singingvoices through my head-set and realized that TomJokic our producer had patched in twoof my three children Rachel and Kevinfrom a cell phone and they were singingtheir hearts out out of tempo and out oftune with the rest of the group and Ithought that sounded even better becauseof itrdquo
The sound is what matters to GordJames And he says the fun has not goneout of it And sitting chatting with him is
JAMIE WEST
like pulling into a filling station for pos-itive energy
Vinyl PD Derm Carnduff says thatgetting Gord on board at Vinyl was a nobrainer
ldquoGordrsquos name came to mind prettyquickly His heritage as a Toronto radiopersonality would give us instant credi-bility but ultimately his talent made
Gord one of our top candidatesrdquo saidCarnduff
ldquoHis knowledge of themusic his wit and dedica-tion serve his audience ex-tremely well and the radiostation as wholerdquo Carnduffsaid ldquoAnd oh yeah hersquos gotan okay set of pipes toordquo
ldquoThe saying at CHUMused to be lsquoletrsquos have somefunrsquordquo remembers Gord
I ask him if hersquos still hav-ing fun
ldquoTherersquos no question thatIrsquod do it all over againrdquo Gord
responded ldquoonly this time Irsquod betempted to break a few more rulesrdquo
Now thatrsquos the spirit of a true rockjock shining on after nearly 40 years ofconnecting with all of us
Jamie West is CEO of Westpro Media Incbroadcast consultants and creative contentsuppliers He may be reached by e-mail atwwwwestpromediacom or at 905-541-0127
BDSept10qxdBD 19082010 1743 Page 29
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30 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Fact is facts donrsquot mattermuch anymorehellip
One of the things I enjoy most is alively debate with friends whohave differing points of view I
like the way people get charged up aboutthings they really care about how theyshape their thoughts to support theirarguments
I particularly enjoy it when the debateis over and in the best instances wersquoveall learned something from each otherAnd maybe if our minds are not onlyengaged but ldquoopenrdquo we might find ourposition moving begin questioning theplace where opinion started and realityor facts kick in Unfortunately it seemsthat fact-based debate is a dying art
A new study from University ofMichigan researcher Brendan Nyhan en-titled When Corrections Fail The Persistenceof Political Misperceptions shows that peo-ple who have based their beliefs on mis-information rarely change their mindseven when presented with the facts Evenmore disturbing they often cling evenmore strongly to their beliefs when theyare proven to be inaccurate a phenome-non Nyhan has dubbed ldquobackfirerdquo Notsurprisingly this reaction is most com-mon when it comes to partisan issuesaround politics and social issues
Nyhanrsquos recent study is a follow-upto research he completed with associatesat the University of Michigan in 2005and 2006 Those studies showed a basichuman tendency to continue to believe
in facts we carry in our heads even whentheyrsquove been proven false Nyhan says thisis worse than merely being misinformedit means our views are entrenched andnot subject to sway by any informationsource It isnrsquot information thatrsquos missinghere but rather a basic emotional responsethat makes smart people hang on to falsefacts for reasons it is hard to define
Nyhanrsquos study as well as previousstudies conducted in 2005 and 2006around facts vs perception attempts tounderstand why intelligent people con-tinue to accept misinformation as fact inthe face of contrary proof This may notbe a new practicemdashpeople have alwaysshaped facts to fit the outcome they wantmdashbut Nyhan and others believe there ismore reason for concern now than atany other time
Nyhanrsquos study suggests the underpin-nings on which governments are chosenare becoming more fractured He sayswersquore filtering the information we receivethrough a prism and end up getting areal divergence on all sorts of issues Andthat makes it really hard to have intelli-gent debate He equates the electoratersquosview on politics to sport and says peoplesupport a team because they are emo-tionally committed to them they absorbthe misinformation they need to contin-ue their supportmdashfor better or for worse
Nyhan says we need a ldquosupply-sideapproachrdquo where we try to enforce and
NANCY SMITH
increase the ldquoreputational costsrdquo on peo-ple and institutions who promote bad in-formation Given the numbers it seemsunlikely that this is a viable solutionPartisan news hosts and their networksare making millions while more moder-ate media languishes The cycle continuesbecause audiences are attracted to newsoutlets that reflect their beliefs howeverinaccurate they may be
In fairness to media consumers it isoften difficult to separate whatrsquos accurateand what isnrsquot particularly within an envi-ronment where we get our news in bite-size pieces with little context But Nyhansays the really frightening pattern isnrsquot justwhere we get our news but how we useit If we refuse to change beliefs that arebuilt on inaccuracies the consequencescan be devastating
I read a quote attributed to Kant thatseemed appropriate to Nyhanrsquos studyldquoMankind may be crooked timberuniquely susceptible to ignorance andmisinformation but itrsquos an article offaith that knowledge is the best remedyIf people are furnished with the facts theywill be clearer thinkers and better citi-zens If they are ignorant facts will en-lighten them If they are mistaken factswill set them straightrdquo
Even Kant didnrsquot anticipated the soci-etal impact of spin doctors and media inthe 21st century
Nancy Smith is ChairCEO of NextMedia a Toronto-based business consulting and marketing company She may bereached at (905) 468-7774 or atnsmithnextmediacompanycom
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T 2 0 4 8 8 9 9 2 0 2 E G N E I L S O N D E M A M B C A
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BDSept10qxdBD 19082010 1743 Page 30
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 31
Victoria a few days each weekGeorge Gordon who had been
morning Anchor at News1130Vancouver has moved to
CFRA Ottawa as morn-ing News Anchor Hersquosalso tasked with coach-
ing and mentoring otheron-air personalities
There were a number of changesat Corus Entertainment relatedto Corusrsquo most recent organi-zational review to streamlinedecision-making and clarifyroles and mandates Among
the changes Corus TelevisionmdashReporting toDoug Murphy Exec VP and President of CorusTelevision are Colin Bohm VP InternationalAndrew Eddy VP Affiliate Sales Bill Knight
VP Business Developmentand Planning Gerry MackrellVP Airtime Sales Susan RossVP Strategic Planning SusanSchaefer VP Head of Networksand Marketing and JoannaWebb VP Head of Program-ming and Production CorusRadiomdashReporting to HalBlackadar Exec VP and interimPresident of Radio are DaveFarough VP Brands and Pro-gramming in Toronto (was GMat CFPLCFPL-FMCFHKFMCKDK-FM London) Chris Sisammoves in [see below]) DavidHuszar VPGM Interactive andEmerging Platforms (was VPGM Corus Interactive ampIntegrated Solutions) NeilCunningham Director of SalesWestern Canada Garry McKenzieGM Corus Radio Vancouver(was GM at Corus RadioCalgary) Doug RutherfordVPGM Corus Radio Alberta(now also GM at Calgary)Suzanne Carpenter VPGM
CTVrsquos Lloyd Robertson has an-nounced his retirement set fornext summer By putting itoff until then hersquoll roundoff his CTV career at 35years from the day he
joined then-Anchor Harvey Kirck in1976 as co-Anchor of CTVNews Hersquos been Chief Anchorand Senior Editor since 1983Lisa LaFlamme 45 is his suc-cessor She began her broad-cast career at hometownCKCO-TV Kitchener in 1988Reporting stints include IraqAfghanistan Sri Lanka Haitiand as a political correspondent in OttawaFormer NBC News Foreign CorrespondentDawna Friesen is the next Anchor of CanwestrsquosGlobal National succeeding Kevin NewmanFriesen a native of Winnipeg began her careerat CKX-TV Brandon then worked at CBC andCTV before being hired by NBC in 1999Friesenrsquos reporting duties took her throughoutEurope and the Middle East from her base inLondon CKYCITI-FM Winnipeg GM Tom Scottreturns to Citytv Winnipeg thisfall again as GM Scott whojoined Citytv in 2008 moved
to the radio side to be GM at the Rogers-ownedradio stations after the previous manager wastransferred to Vancouver A new GM for theradio cluster is being sought CTVglobemediaSr VP Corporate Communications BonnieBrownlee is no longer in place Her successor isScott Henderson VP Communications Brownleewho joined CTV in 2007 succeeded Mary Powersin the position Douglas Elphick joined Joytv10 Vancouver (ZoomerMedia) as GSM Elphickhad been Director National Sales WesternRegion for CTVglobemedia and was mostrecently with the CTV Olympic BroadcastConsortium Brian Blackburn is no longer GSMat the Jim Pattison Broadcast Group (JPBG)radio stations in Victoria A successor had yetto be named at press time In the interim BruceDavis VP of Sales for JPBG and GM of theKelowna radio properties is filling in Hersquos in
Make sure that BroadcastDialogue has your peoplechanges E-mail station
news to howardbroadcastdialoguecom
LloydRobertson
Dawna Friesen
Lisa Laflamme
Susan Ross
BonnieBrownlee
George Gordon
Joanna Webb
Dave Farough
Andrew Eddy
Chris Sisam
Douglas Elphick
Susan Schaefer
ScottHenderson
David Huszar
Doug Rutherford
Garry McKenzie
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 31
32 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
1071 Abbotsford as Morning Show Hosthellip At new Country sta-tion 1007 HANK-FM Bridgewater launched July 22 JonathanCrouse moved from afternoons on sister station CKBWBridgewater to be the morning show Host Nick Yorston who
moved from Yellowknife does morning newsAndrea James moved from sister station CKDR927 Dryden to do middays while Alicia Huntermoved from CKBW for HANKrsquos afternoon show
Gerry Pigeon whorsquos been with Corus RadioCalgary the past nine years the last six as RSMhas moved to NL Broadcasting in Kamloops asGSM for the companyrsquos three stationsmdashCHNLCKRV-FM and CJKC-FM Shelly Datseris hasbeen appointed Manager Communications atTeletoon Toronto Her background includes sev-en years at Rogers Communications and at RogersTV Diana Swain has beenappointed to Senior Correspon-dent of the CBC News inves-tigative unit The CBC TorontoAnchor will continue to be anoccasional fill-in Anchor on TheNational Dale Jubb is the newManager of Operations at CTV
Calgary Jubb moved from his CEO position atvideo production facility Empowered Media inOttawa Former Ops Mgr Karen Irvine movedto Manager On-Air Operationshellip Justin Park
moved to CTV Calgaryrsquos engi-neering department from sisterCTV Reginahellip Joe McFarlandND at 1021 FM The Lounge(CJCY-FM) Medicine Hat sinceits launch in 2008 moved toCorus Radio Calgary as aReporter New MD at JACKCalgary is Jeff Walker exMDSwing Announcer at K-97Edmonton Chad Thomas hasreturned to Astral Radio Calgaryas Digital Accounts ManagerHe left the stations to found anagency when they were ownedby Standard Radio CalgaryhellipDavid Lee is the new Country Manager Canadafor RCS CanadaMedia Monitors Hersquos based inToronto Lee succeeds Ross Langbell who leftthe company this past spring Jess Bradyjoined Corus Cornwall as Morning Anchor and
Corus Radio Eastern Ontario and VPGMCHEX TV Peterborough and CKWS-TV KingstonMichael Harris GM CKWS-TV and CHEX TV(was GM of CHEX TV only) JJ JohnstonGM Corus Radio Cornwall Kingston andPeterborough (was GM at CorusRadio Vancouver) No longerwith the company are CornwallGM Scott Armstrong and CorusKingston [radio amp TV] GMMike Ferguson who retiredend of August Former CorusRadio Peterborough GM BrianArmstrong moves to GSM) ChrisPandoff VPGM Corus Radio
Toronto and Hamilton (was VPGM for CorusRadio Toronto only but now adds Hamiltonduties held by Suzanne Carpenter) Chris SisamVPGM Corus Radio Southwestern Ontario(based in London Sisam will be responsiblefor Corus Guelph Corus KitchenerCambridgeand London Guus Hazelaar of Corus Guelphhas retired Lars Wunsche GSM Corus RadioToronto (was GM at Dave FM (CJDV-FM)TheBEAT (CKBT-FM) Kitchener)
Mike Finnerty the former Daybreak Host at CBCRadio Montreal returns this fall to anchor themorning show He left last year to work as anonline editor for The Guardian in London NancyWood hosted Daybreak for six months afterFinnertyrsquos departure She left earlier this yearAstral Radio BC Peace Region Brand Director JayTerrence after 10 years at that location three asPD moved to sister station CJAY Calgary tobecome Assistant Brand Director (Brand Directoris Astral nomenclature for PD)hellip After more than 21 yearsCTV Calgary News Anchor BarbHiggins has left her job to
become a mayoral candidate in this fallrsquos elec-tions Higgins and co-anchor Darrel Janz an-chored the News at 6 since March 8 1989 andare considered the longest serving anchor teamin Canadahellip Mark Russett has been promotedto GSM at Newcap Radio Ottawa He joined thestation five years ago as Retail Sales ManagerhellipKenny Jones Morning Show Host at Country933 Fort McMurray for the past nine yearsheaded to Rogers-owned sister station Country
JJ Johnston
Chris Pandoff
Lars Wunsche
Michael Harris
Jay Terrence
Barb Higgins
Kenny Jones
Gerry Pigeon
Mark Russett
Diana Swain
Shelly Datseris
Dale Jubb
Justin Park
Karen Irvine
Jeff Walker
Joe McFarland
Chad Thomas
David Lee HBA
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 32
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 33
Reporter The University ofWestern Ontario graduate madethe move from LondonhellipSheldon MacLeod the formerNDMorning Editor at CKBWBridgewater is now a WeekendNews Anchor and afternoonReporter at News 957 Halifax
Earle Mader PD at C100 Halifaxhas retired Mader spent his30-year broadcast career withthe CHUM station the last twoand a-half years as PD TheBOUNCE PD Chris Duggan has
taken over as PD for both stations Mader won Music Directorof the Year honours (secondary market) at the 2002 CanadianMusic Week Jennifer Yascheshyn has been promoted to PD atCHUM Kingston from Promotions and Marketing Director Shesucceeds Dan Melon who is moving to the faculty at OttawarsquosAlgonquin College New Marketing and Promotions Director isShawn Whalen who continues with his regularFLY-FM Kingston on-air shift Matthew Waddellmoved to TELETOON Canada in Toronto asCreative Director Most recently Waddell wasAssociate Creative Director at Astral TelevisionNetworks Kapila (Kaps) Ratnayake is the newChief Engineer at Corus Radio Cornwall He
had been with Rogers RadioCalgary Succeeding him isJim McTighe from CFJC TV7Kamloopshellip Mid-summer JohnWaterman became the ND at981 FM CKBWHANK (CJHK-FM) Bridgewater Watermanhad been with ATVCTV Halifaxand most recently 917 TheCoast Sechelt
Mark Lade after 50 years behindthe microphone has called itquits During his career Ladeworked at such venues as OwenSound Woodstock Hamilton Chatham NiagaraFalls Welland and London his last stop beingOldies 1410 CKSL London Jennifer Stewart hasbeen promoted to Exec Director of AcquisitionsDevelopment and Feature Film NetworkProgramming at CBCrsquos English TelevisionServiceshellip Ceara Kavanagh has moved from her
Shawn Whalen
SheldonMacLeod
Jess Brady
JenniferYascheshyn
Earle Mader
Jim McTighe
Mark Lade
MatthewWaddell
KapilaRatnayake
JenniferStewart
BDSept10qxdBD 19082010 1743 Page 33
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CBC Radio-Canada
34 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
PD gig at Vibe 985 Calgary (now Virgin Radio98-5) to return to 1073 KOOL FM Victoriawhere shersquos the afternoon drive Hosthellip DerekLuis is new CEO at National Screen InstituteCanada (NSI) succeeding Susan Millican Hewas a SUN TVQuebecor Media Executivehellip PaulSedik ex of Astral Media Television has landedas Regional General Manager Central Ontarioat NEWAD a Toronto-based agencyhellip FAN 590Toronto fired the morning drive team of DonLandry and Gord Stellick plus morning showHost Mike Hogan Also gone are Announcer RickRalph and Producer Brian AngusTaking over mornings on aninterim basis was Toronto radioveteran Jeff Lumby News 957Halifax talk show Host AndrewKrystal has moved to mid-mornings at The Fanhellip MarkMorris joined 1039 The JuiceKelowna as Afternoon Driversucceeding Ken Allan Joonyer
Morris had been with SUN FM Penticton hellipEdmonton market veteran Shane Michaels isthe new Afternoon Drive Host at 963 CapitalFM Edmonton succeeding Jason Roberts
Roberts moved to 1049 EZ Rock Edmonton asAfternoon Drive Host which resulted in LochlinCross to handle mid-days at The Bearhellip BrentBrooks is now the Morning Host at COUNTRY95 Lethbridge The 25-year veteranrsquos stops haveincluded Calgary Red Deer and Lethbridge withvarious roles such as PD MD and various on-air postshellip Taking over the midday show at Q99Grande Prairie is Renn Davies who moved fromZ99 Red Deer Former midday Host WardLivingston now does drive afterChristy Farrel whorsquod held theposition as well as being MDmoved to Sun FM PentictonPDmorning show Host PaulOuellette adds music dutiesAlso joining the team is CristyEllen from CJNS Meadow LakeSK taking over the productioncreative post
Tamara Konrad has become GMGSM at CKEA957 Edmonton Konrad moves to the HarvardBroadcasting station from her Ops Mgr position
CearaKavanagh
Renn Davies
Derek Luis
Andrew Krystal
Paul Sedik
Brent Brooks
Lochlin Cross
Ward Livingston
Cristy Ellen
Tamara Konrad
BDSept10qxdBD 19082010 1743 Page 34
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 35
at Corus Edmonton where shewas the Ops Managerhellip Inaddition to his GSM responsi-bilities at X929 (CFEX)Calgary Gary Brasil is now alsothe National Sales Manager forthe Harvard grouphellip BroadcastEngineer Chris Terpsma theChief Engineer at VistaBroadcasting has moved tobecome responsible for techoperations at Harvardrsquos newstations in Edmonton and RedDeerhellip Angie Norton hasbecome the new Business Manager forHarvardrsquos Regina and Yorkton stationshellip AndChristian Hall in addition to his responsibilitiesas PDOps Mgr at X929 Calgary is nowProgram Manager for the Harvard AlbertaRadio cluster After 12-years Bill Toffan hasretuned to 1049 The Wolf Regina as PDMorning
Show Host He succeeded Chris White who recently joined theHarvard sales department after having been on the air for 15years and PD for the last three
Heather Ostertag is no longer PresidentCEO of FACTOR theFoundation Assisting Canadian Talent On Recordings Brian
Hetherman FACTORrsquos VP of Industry Affairshas assumed GM duties until anew president is appointedhellipEldon Duchscher after 21 yearswith the Saskatoon Media Groupmdashthe last few years as NewsDirectormdashhas resigned a moveprompted by an opportunity of-fered to his wife at the Universityof Calgary Duchscherrsquos NDposition at CJWW Country 600Magic 983929 The Bull wasfilled by Vanese Ferguson KateBuick after 15 years at CD 989Simcoe is now PDMidday Hostat K-Rock 1055 CharlottetownSucceeding her in mornings atSimcoe is Asta Syri who joinedGerry Hamill and Renee BerubeCD 989 VPGM Blair Daggetttook over PD responsibilitieson an interim basis AcadiaBroadcasting Thunder Bay PD
Sandra Dolynchuk resigned citing family reasonsShe returned to Winnipeg and joined K-Rock1007 as PDhellip A (CKVR-TV) Barrie AnchorLance Chilton after almost 12 years as even-ing news Anchor has moved on leaving thebroadcast business to try his hand in realestate Rhonda Messieh is the new MarketingManager at CHCH News Hamilton Prior tothat shersquod been Marketing Manager for CorusEntertainmentrsquos CMT Paul Timm has been ap-pointed Digital Accounts Manager for AstralRadio Manitobahellip CBC has appointed Greg Guyas the Senior Communications Officer for NovaScotia Guy has 23+ years experience at theHalifax Herald and with his own companyhellipDavid Magro is now responsible for imaging andcommercial production withinthe Rogers Radio Toronto clus-ter production department His20-year career includes stops atVirgin Radio 999 Toronto CorusToronto New Flow 935 Toronto
and Z103 Toronto Marvin Piuti is now ND at897 Sun FM (CJSUFM) Duncan Most recent-ly he was with CHEK-TV Victoria The New VImdashnow A (CIVI-TV)mdashVictoria and is an alumnusof Citytv TorontoMuchMusic He succeeded RicRathburn who retired Samantha Cook has suc-ceeded Brian Bolt as the Program Coordinator
for the radio broadcasting pro-gram at Hamiltonrsquos Mohawk College Cookbrings 10 years of broadcast experience to hernew position having worked at Country 953Hamilton Energy FM Toronto Kiss FM Torontoand YTVhellip Darryl Henry moved to 981 CHFIToronto after having done mid-days at Astralrsquos973 Torontohellip Stephen Smart formerly of CTVBritish Columbia has moved to become theLegislative Correspondent in Victoria for CBCTelevisionhellip Mastermind is no longer the after-noon Drive Host at Virgin Radio 98-5 CalgaryHolding that spot now is Simon Mitchell abroadcast veteran with stops in AustraliaVancouver and Victoriahellip Michael Lewis is nowChief Engineer at Starboard Communications inBelleville The former Rogers Radio Lethbridgeemployee also provides technical services toDAWG FM Ottawa
Will MacKay ex of Corus Radio Kitchener is the
Stephen Smart
VaneseFerguson
Gary Brasil
Christian Hall
Chris Terpsma Chris White
Bill Toffan
HeatherOstertag
Asta Syri
Kate Buick
EldonDuchscher
SandraDolynchuk
David Magro
Greg Guy
Marvin Piuti
Samantha Cook
Paul Timm
RhondaMessieh
Will MacKay
BDSept10qxdBD 19082010 1743 Page 35
36 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
new GMGSM at Newcaprsquos K-Rock 893 KentvilleMacKay with 15 years experience in sales andmarketing was a Senior Sales Rep with CorusTim Schutz ex MD at Jack FM Calgary is nowPDMD at Rogersrsquo 1077 The River LethbridgeAt Quebecor at least three new news employ-ees David Akin from Canwestrsquos Ottawa BureauBrian Lilley the Ottawa Bureau Chief at AstralRadio and Tobias Fisher most recently of theCBC They were hired as Quebecor anticipatedwinning a new specialty channel Sun TV NewshellipTV Journalists Herb Luft and John Grant retiredthis summer from CTV (CFCF-TV) MontrealLuft who started working at CFCF as a radionewscaster in 1971 and joined the TV stationfull-time in 1977 is the longest-serving reporterat CTV Montreal Grant had been CTV MontrealrsquosQuebec City Bureau Chief since 1996hellip At AstralTorontorsquos radio cluster layoffs included CFRBAssignment Editor Eileen Berardini eveningAnchor Bob Komsic weekend morning Host
John Donabie and Melissa Boyce (promotions) Vassilios Mimishas been appointed as the new North American BroadcastersAssociation Director of Technology Most recently Mimis servedas Director of Broadcast Technical Policy andPlanning with the Canadian Department ofIndustry 1007 HANK FM Winnipeg PD AbbeyWhite has become PD at sister Newcap stationsKG Country Red Deer and the Country Newcapstations in Brooks Drumheller Stettler andBlairmore Also at Newcaprsquos Southern AlbertaGroup Al Tompson MD and Morning ShowHost at Zed 99 Red Deer added PD for Zed99The Fox Brooks to his responsibilities FormerPD Brent Young is no longer with the organiza-tion Rob Leighton is Astral Radiorsquos new DigitalAccounts Manager for the BC Interior based inKelowna Leighton had been with Telus with anInternetinteractive sales and development back-ground While never in radio he grew up withit and learned vicariously through his fatherGord Leighton a well-known BC broadcast man-ager Also at Astral Radio Kelowna after 38years Ron Wittenberg has retired from broad-casting He began at CKNW New Westminsterthen migrated to the Okanagan roughly 30 yearsago to raise a family Since then hersquos been with the Kelownastations under numerous ownership changes After five yearsat Newcap stations in Halifax and Fredericton Jason ldquoJDrdquoDesrosiers has joined the Evanov Radio Group (ERG) in Halifax
He succeeds Angela Kelly as Promotions andMarketing Director and will also become APDat ERGrsquos second Halifax station expected tolaunch this fall Diane Boehme has been ap-pointed Exec VP Television for EBTV in TorontoEBTV is the banner under which it andBrightlight Pictures will work jointly in the pro-
duction and distribution of TV programming Her backgroundincludes Senior Director Independent Production at CHUMTelevision and Director Original Production at Astral Television At Canadarsquos Olympic Broadcast Media Consortium Gavin Rothhas been promoted to Sales VP and Christos Nikitopoulos to thenewly-created VP of Programming and Revenue Planning posi-tion Roth had been Senior Sales Director for the consortiumNikitopoulos was previously Senior Director of Programmingand Revenue Planning At Clear FM Winnipeg Laurie Jolicoeuris now the Promotion Director She moved from sister Rogersproperty Citytv Winnipeg where she was the Marketing EventsCoordinator Donald Nelson the Senior Broadcast Technologistat CBC Yellowknife transferred to CBC Windsor in the samecapacity Prior to joining CBC he was an Engineering Supervisorin Stamford Connecticut and alsoworked in Northern Canada as anengineering freelancerhellip The husbandand wife morning broadcast team ofBob Wallace and Diana Meder are nowwith Larche Communicationsrsquo new sta-tion 923 FM (CJOS-FM) Owen SoundBoth were most recently with BayshoreBroadcastingrsquos Mix 106 Owen Sound Meder isalso News Director Matt Mise PromotionDirector transferred from sister station KICX917 Sudbury GMGSM is Rob Brignell and PDis Don Vail both also previously employed byBayshore Broadcastinghellip KiSS 925 Torontorsquos newAfternoon Drive Announcer is JJ ex MorningShow Co-Host at The New Flow 935 Torontofor the past three years JJ was also on-air at theprevious incarnation of KiSS With his arrivalCash Conners moved to evenings
Lee Cornell has been appointed Group ProgramDirector at Evanov Radio Group based at theToronto head office Most recently he acted asVPAffiliate Relations International with USbased LDR (Listener Driven Radio) though hehas experience on several continents includingas Group Programmer and Manager in Australiathe UK and the US New PD at 917 The BounceEdmonton is Andy Winford ex of CBS Radio
Herb Luft
Cash Conners
Jason ldquoJDrdquoDesrosiers
Abbey White
Diana Meder ampBob Wallace
JJ
Diane Boehme
John Grant
Matt Mise
Tim Schutz
Rob Leighton
BDSept10qxdBD 19082010 1743 Page 36
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 37
Fresno Wendy Rose the Promotions Directorat Astral Radiorsquos CHAM amp CKOC Hamiltonmoved on after 11 years with the stations Shersquosnow Promotions and Marketing Manager atEvanov Communicationsrsquo FM92 The JewelNEWS COUNTRY AM 1380 Brantfordhellip DavidLindores became the Promotion Director atKiSS 925 981 CHFI Toronto at mid-Junemoving to the Rogers stationsfrom Astral Radio TorontoPrior Astral Lindores had beenwith Universal Music for 14years most of it overseeing theMarketing amp Promotion Depart-
ments of the companyrsquos central regionhellip KateMilton joined 1013 The BOUNCE Halifax asEvening Announcer She had been doing driveat Z103 Halifaxhellip Senior Maintenance Techni-cian Al Adachi after 38 years in broadcastinghas retired He started his career at CKY Winnipegand in 1976 moved to ITV now GlobalEdmontonhellip Jeremy Morrell is the New Manager
of Broadcast Technical Services at The WeatherNetwork Oakville Prior to his appointmentMorrell was Assistant Product Manager andbefore that a Team Leader for Technical Sales atRoss Videohellip David Kincaid after six years withCTV British Columbia and more than twodecades in news broadcasting has moved intoa new careerhellip Paul La Frenais has given uphis position at Novanet in Ajax due to LouGehrigrsquos disease more commonly known asALS His successor is Rod Ditz After 35 yearsat Rohde amp Schwarz including seven on theExecutive Board and five as its ChairmanMichael Vohrer retired On July 1 ManfredFleischmann became President and CEO Eric
Riehl joined Applied Electronics as a TechnologySales Representative Broadcast amp Post Produc-tion Division Riehlrsquos background includes anoperational and systems background in postaudio as well as customer support and salesexperience with editing systems storage solu-tions and broadcast automationarchiving
Kate Milton
Al Adachi
David Kincaid
David Lindores ManfredFleischmann
Wendy Rose
Eric Riehl
BDSept10qxdBD 19082010 1743 Page 37
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~
~- ~ r~
l lo
~ - ~
~ ~
INNOVATION In TV Opt ics Since 1958
World-Class Lens Technology Local Technical Support Bilingual Local Factory Service Centre 1400 Courtneypark Drive I Mississauga Ontario I LST l H l (905) 795 -2012 I wwwcanonbroadcastcom
38 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Brian Spiers best known as the ex Grass ValleySales Manager for Canada (and based inToronto) moved to Gainesville FL to becomeVP Sales North America for Digital BroadcastInc
SIGN-OFFS
Murray Chercover 80 in Toronto of complica-tions following pneumonia The former CTVPresidentCEO retired in 1990 but continuedas a special consultant to CTV while develop-ing his own Chercover Communications Inaddition to an Emmy for his contributions tothe broadcasting industry Chercover collected
a number of personal honours during his career including theCAB Distinguished Service Gold Ribbon (1986) the CFTA GoldMedal for Lifetime Achievement (1988) a ldquoRockierdquo LifetimeAchievement Award from the Banff Television Festival and hewas named to the CAB Broadcast Hall of Fame in 1994
Myles Morton 85 at Belleville General HospitalMorton the owner of Quinte Broadcasting RadioGroup (CJBQMix 97Rock 107 Belleville) wasalso the former owner of the BellevilleIntelligencer newspaper and Cablevue the localcable company He had been in declininghealth for the past year
Jimmy Dean 81 suddenly at his home in Virginia The Countrymusic legend scored a 1 hit in 1961 with Big Bad John thesong that won him a Grammy Award
Randy Dewell 62 in Halifax of a heart attack and a series ofstrokes The former Halifax alderman award-winning broad-castermdashincluding the Ted Rogers SrVelma Rogers awardmdashandcivil servant had such stops in his on-air career as CFRA OttawaCHUM Toronto CKGM Montreal and CJCH Halifax
Wilbur ldquoWibrdquo Arnold Westby 78 of cancer inYorkton He was a Cameraman and the firstemployee hired at CKOS-TV Yorkton Thirty-fiveyears later he retired as GM His son MarcWestby is Manager Production amp Programmingat CHAT-TV Medicine Hat
John Delazzer suddenly of a heart attack inToronto Delazzer was the voice of TVO formany years and before that an Announcer atCKKW Kitchener
Irwin Barker 58 at Torontorsquos Princess MargaretHospital of a rare and aggressive cancer Barkerwas a writer for shows such as This Hour Has 22Minutes and The Rick Mercer Report Born inWinnipeg Barker worked as a public policy re-search consultant for Angus Reid and as a lec-turer in sociology at the University of Alberta
and the University of Manitoba
Gordon Allan Brady of cancer in the CentralOkanagan Hospice House In 1969 he startedCKQR Castlegar managing it through 1990when it was sold The station is now an Astralproperty
Brian Spiers
Phot
o co
urte
sy o
f Cas
tane
t
BDSept10qxdBD 19082010 1743 Page 38
r- --bull~
middot ~
This (~dilion is hlOllAhl lo you by
Applied Electronics Ltd Hammond Manufacturing Ltd
CBC Transmission lncospec Communications Inc
Canon Canada LARCAN
Davicom - a division of Comlab Linear Systems Ltd
Delco Wire amp Cable Ltd Nova net Communications Ltd
DEM Allen amp Associates Ltd Om neon
General Cable RCS Canada Ltd
Rohde amp Schwarz Canada Inc
Ross Video Ltd
S W Davis Broadcast Technical Services Ltd
Solutions Broadcast RF
Sonotechnique PJL Inc
Western Association of Broadcasters
f crnsidcbull1middot lhtbullstbull tmiddoto1111mnitmiddots lind lcnmiddot lintmiddot 111middotod11tmiddotls and stmiddot1middotktmiddots
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 39
One of those parameters that weall jabber about frequently in thetransmission game is Standing
Wave Ratio or SWR Itrsquos a pity that therersquosso much misunderstanding surroundingan essentially simple concept
Your transmitter is connected to yourantenna or load with a length of trans-mission line Transmission line theory tellsus that in an ideal lossless world if allthree of these items are perfectly matched(at 50 ohms or whatever) then all of theRF energy leaving the transmitter will ar-rive at the antenna and be radiated fromthere In the real world there will besome slight attenuation from the trans-mission line and some of the energythat does make it to the antenna will bereflected back to the transmitter by slightimpedance mismatch
The phase difference between the for-ward-going incident wave and the reflect-ed wave varies along the line but isconstant at any point on the line This iswhere the expression ldquoStanding Wavesrdquocomes frommdashalthough the waves actual-ly travel along the line the voltage nodesappear to be stationary
Where the voltages of the incidentand reflected waves are in phase there isa maximum and where they are out ofphase a minimum The Voltage StandingWave Ratio or VSWR is the ratio of themagnitude of the maximum voltage onthe line to the minimum There is also aCurrent Standing Wave Ratio which willhave the identical value so clearly the V
really) in dB But when we get right downto it a low value of return loss means thesame thing as a high value of SWRmdashtrouble coming up ahead fast
Those high SWR values mean that thepeak RF voltage at ldquonodesrdquo on the linewhere the forward and reflected voltagesadd in phase will be high As the wavesbounce back and forth repeatedly betweensource and load that voltage can becomevery high If it exceeds the dielectric break-down voltage of the line arcing willensue That Teflon insulation will breakdown to carbon and now we have ashort The short gives us another point ofhigh reflections and so the cycle contin-ues back towards the transmitter
Aside from the transmission line dam-age the transmitter doesnrsquot care much forthe mismatch either Again peak voltagesand currents are suddenly much higherthan planned for and will stress the ampli-fierrsquos components Even if the parts arenrsquotoverstressed to the point of failure effi-ciency drops and temperatures rise Atbroadcast power levels something gen-erally has to give pretty quickly Which iswhy so much attention has gone intoSWR detection and power foldback frommanufacturers
Dan Roach works at SW Davis BroadcastTechnical Services Ltd a contract engineer-ing firm based in Vancouver He may bereached at danbroadcasttechnicalcom
BY DAN ROACH
ENGINEERING
in VSWR is not needed and we can simpli-fy our expression to SWR without givingup anything (The continued popularityof that V in VSWR is another one of thegreat mysteries of our age)
A perfect load would result in anSWR of 100 an open circuit or a short atthe end of the line will give us an SWRnear infinity (there is some attenuationthat keeps us from getting all the waythere)
An alternate expression we donrsquot usemuch in broadcasting perhaps to ourown misfortune is Reflection Coefficientwhich is simply the ratio of the reflectedwave voltage to the forward wave volt-age A perfect match gives a reflectioncoefficient of 0 a short-circuit load has acoefficient of -10 and an open circuitrsquoscoefficient is +10 Conceptually this is alittle simpler to grasp than SWR But itamounts to the same thing
Next comes the very popular but per-haps overused expression of Return LossIf we take 20 times the logarithm of theratio of the magnitudes of the reflectedvoltage and the forward voltage we endup with a number in decibels that repre-sents the power ldquolostrdquo in the load betweenthe incident and reflected waves
One of my favourite textbooks de-scribes this whole concept as ldquosillyrdquoNevertheless it remains popular proba-bly because we all know how much engi-neers love to express things (all things
Reflections on standing waves
BDSept10qxdBD 19082010 1743 Page 39
The Davicom MAC wont
IIAC bull fi cf ons let you sleep
Its advanced filtermg un unless youre REALLY needed ctavicom
Intelligence amp Innovation t 1 418682 3380 i f 1418682 8996 www dav1comcom
The Western Association of Broadcastersthanks our valued sponsors who helped
make our 76th Annual Conferencesuch a success
Gold
Silver
Bronze
Patron
Platinum
A special thank you to the Delta Lodge at Kananaskis for being our long term hotel provider and sponsoringour early bird registration
Western Association of Broadcasters 2010 - 2011 Board of DirectorsRichard Kroeker President Mitch Bozak Past President Wade Moffatt Director Doug Gunn Director Tom Scott DirectorVic Dubois Director Tom Newton Director Neil Shewchuk Director Paula Davies Director Michael Olstrom Director
JOIN US JUNE 8 ndash 10 2011 IN BANFF ALBERTA TO CELEBRATE THE WABrsquoS 77TH ANNIVERSARY bull WWWWABCA
The Western Association of Broadcasterswould like to recognize and honour this
yearrsquos winners of the WAB Gold MedalAwards The Gold Medal Awards are presented to WABmember stations for outstanding contribution to the Canadianbroadcasting industry in the area of community service
The Radio Gold Medal winners for 2010 are
CKBI Prince AlbertGive a LittleLife Day
The Television Gold Medal winner for 2010 isCTV Edmonton for the Rink of Dreams
The Wolf 1049Regina ndash TheInterview
Al Thorgeirson
Menno Friesen
The 2010 Western Associationof Broadcasters Broadcaster ofthe Year is Al Thorgeirson
Menno Friesen is our newHonourary Life Member
The WAB 2010 BroadcastPartner of the Year isthe Kinsmen Foundationof Saskatchewan
BDSept10qxdBD 19082010 1743 Page 40
A
EOCUS 2010 CONFERENCE
The Foundation Assisting Canadian Talent on Recordings With Support From Canadas Private Radio Broadcasters
Citytv()oMNr
efA 1l
NewWap RADIO
ltvD
DDB0
~ -shyNovanet
rnmsmiddot
Omada
Globa~
RAWLCb RAD I 0
~ Piaain ~Technical
SlltyV~ s THE CANADIAN PRESS bull
0ROGERS
~ 2010 G0L0 ME0AL AWAR0
~
~ HARVARD
SONY
SaskTe ilsectbull
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 CHS ltFEFF4f7f75288fd94e9b8bbe5b9a521b5efa7684002000410064006f006200650020005000440046002065876863900275284e8e9ad88d2891cf76845370524d53705237300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c676562535f00521b5efa768400200050004400460020658768633002gt CHT ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef69069752865bc9ad854c18cea76845370524d5370523786557406300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt CZE 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 DAN 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 DEU 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 ESP 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 ETI 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 FRA 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 GRE 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 HEB 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 HRV (Za stvaranje Adobe PDF dokumenata najpogodnijih za visokokvalitetni ispis prije tiskanja koristite ove postavke Stvoreni PDF dokumenti mogu se otvoriti Acrobat i Adobe Reader 50 i kasnijim verzijama) HUN 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 ITA 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 JPN ltFEFF9ad854c18cea306a30d730ea30d730ec30b951fa529b7528002000410064006f0062006500200050004400460020658766f8306e4f5c6210306b4f7f75283057307e305930023053306e8a2d5b9a30674f5c62103055308c305f0020005000440046002030d530a130a430eb306f3001004100630072006f0062006100740020304a30883073002000410064006f00620065002000520065006100640065007200200035002e003000204ee5964d3067958b304f30533068304c3067304d307e305930023053306e8a2d5b9a306b306f30d530a930f330c8306e57cb30818fbc307f304c5fc59808306730593002gt KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020ace0d488c9c80020c2dcd5d80020c778c1c4c5d00020ac00c7a50020c801d569d55c002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt LTH 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 LVI 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 NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken die zijn geoptimaliseerd voor prepress-afdrukken van hoge kwaliteit De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 POL 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 PTB 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 RUM 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 RUS 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 SKY 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 SLV 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 SUO 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 TUR 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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 5
A sad day for radio
Ibelieve if you sell the value of radiofirst that rising tide will raise all ships
Wersquore our own worst enemies in theradio business As I travel across the coun-try I witness actual horror stories of ourself cannibalization In some markets sta-tion operators actually reward or offer in-centives for advertisers to not use otherradio stations in the market
We create confusion or drive adver-tising dollars to other more user-friendlymedia by manipulating data to presentourselves as number one or put pressureon advertisers to not increase their reachand frequency with radio by using otherstations
My most recent disgust at our seemingdesire to shoot ourselves in the foot is inthe implosion of the Radio MarketingBureau
Innovative radio leaders Allan Watersand Ted Rogers spearheaded the forma-tion of the RMB or should I say the RMBrsquospredecessors the RSB (Radio Sales Bureau)and the RBC (Radio Bureau of Canada)even though they were head-to-head com-petitors on the street
They recognized that their big picturecompetitors were other media not otherstations
Irsquove watched the slow demise of the
relevance of the RMB with sadness angerand dismay over the past 10 to 15 years
There is no doubt the RMB hasbecame redundant or unproductive as theradio industryrsquos marketing championbut not because there is not a need for avibrant industry champion Rather indi-vidual corporate self-interest and short-sighted budget cuts made the RMB atoothless tiger
Shame on usItrsquos not the first time Irsquove seen indus-
try associations fall victim to individualself interest politics and member con-solidation to the long-term detriment ofthe industry
I still recall the first Radio Sales Bureaupresentation I saw just six weeks after leav-ing the print industry to get into radio Itwas a scary transition for me to leave thecomfort of a salaried newspaper positionto a straight commission radio worldBut the RSB presentation actually gaveme goose bumps When Larry Heywoodplayed creative examples of the power ofsound my confidence in what I was sell-ing radio advertising soared And so didmy sales
I admit that the political budget andvaried self-interests of the RMBrsquos boardmembers over the years rendered it irrel-evant to many radio operators
But that doesnrsquot mean the concept ofan industry marketing arm like the oneenvisioned by the Waters and Rogers ofthe world is wrong It simply means itsmembers and steering committees werewrong
Here is what I foresee if we donrsquot havethe foresight to revive the RMB1) Whorsquos going to build and train our
farm teams Over the years largerbroadcasters have had a wealth ofsmall market talent to draw from tal-ent that was trained by the RMB andtalent that these small broadcasterscould not afford to train on their own
2) Whorsquos going to set the industryrsquos
WAYNE ENS
benchmarks While the big compa-nies can and should train their peo-ple beyond the minimum standards ofthe CRAs and CRMs administered bythe RMB at least these designationsdid set a minimal industry standard
3) Whorsquos going to conduct the researchto validate where radio over-all fitsinto the new media landscape Somecompanies may do research to validatetheir company their markets or theirformats but if no one is providingrelevant research about radio radiobudgets will decline and the narrowresearch of self-interest wonrsquot changethat national strategy
4) Whorsquos going to help all of us learnfrom the success of some of us Thecreative and ideas housed in the RMBrsquosarchives helped many radio reps cre-ate radio advertising converts Manyof these very small local businessesbecome big national chains over timeIf they become big without radio intheir advertising DNA they probablywonrsquot convert to radio after theyrsquoveachieved success
5) Last but not leasthellip if an industryrsquosmarketing association dies doesnrsquot thatsend a signal that the industry itself ison the verge of a funeralEven secondary media such as theatre
advertising is able to maintain an umbrel-la marketing organization the CinemaAdvertising Council
In many ways I personally competewith the RMB when it comes to trainingidea sharing and helping stations to suc-ceed As a competitor and as an industrychampion I mourn the death of RMB
Shame on us
Wayne Ens is a Canadian broadcast salesconsultant He may be reached atwaynewensmediacom or (705) 484-9993
BDSept10qxdBD 19082010 1742 Page 5
6 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Just one
The transitionto digital
TV
Too many people within the broadcastindustry are still vague on the whyswhats whens whos and hows of the
transition to digital TV The lack of knowledgeis to be expected in the general populationbecause the digital transition message hasnrsquotbeen delivered with nearly enough urgencynor frequency That being the case itrsquos not sohard to understand that a whole bunch of folksin the broadcasting craft are also in the dark
BDSept10qxdBD 19082010 1742 Page 6
Reasons for DigitalWorldwide transitionmdashDigital television is not exclusive to North America The
US completed its transition in June of last year and the transition is either wellunderway or completed in Europe Japan and China (and other countries)
Picturesound qualitymdashWhile viewers have been well-served by analogue sinceTVrsquos inception the difference in picture quality is like comparing a black andwhite Kodak Brownie snapshot with todayrsquos high resolution digital photos Dittothe sound Compare the quality of the one speaker on your old TV set to theSurround Sound capabilities available via digital Irsquom reminded of the awe I feltwhen at a local movie theatre I heard Surround Sound for the first timemdashjetstaking off from aircraft carriers in the movie Top Gun
Spectrum coordination with the USmdashSpectrum has to be coordinated with theUS for harmonization Come Sept 1 2011 the Americans will expect Canadianbroadcasters to have vacated UHF channels 52 to 69 An agreement is in placestipulating that some of these channels will be re-purposed for public safety serv-ices eg police fire and ambulance and this applies on both sides of the borderIt cannot be emphasized more strongly Canada has a treaty with the US and itcannot ignore the deadline Canada MUST minimize cross-border interference
Advanced wireless servicesmdashSpectrum that will be freed up through the digi-tal transition has been earmarked for advanced wireless services The demand formobile broadband services is expected to increase dramatically over the next 10years and the spectrum is absolutely necessary if there is to be capacity to meetthe growth
Mandatory MarketsGenerally speaking local Canadian over-the-air television stations that fit
these criteria will be required to make the switch by August 31 2011bull national provincial and territorial capital citiesbull areas with a population over 300000 bull other areas where there is more than one local television station broadcasting
over-the-air signalsIn July 2009 the Canadian Radio-Television and Telecommunications
Commission (CRTC) established mandatory markets adding LloydminsterAlta Thunder Bay Ont and Rouyn-NorandaVal drsquoOr Que in March 2010
Specifically the following areas need to switch to digital TV by August 31 2011bull British Columbia Vancouver and Victoriabull Alberta Calgary Edmonton Lloydminster and Lethbridgebull Saskatchewan Regina and Saskatoonbull Manitoba Winnipegbull Ontario Toronto Barrie Hamilton London Windsor Kitchener Ottawa and
Thunder Baybull Quebec Montreal Quebec City Gatineau Trois-Riviegraveres Sherbrooke Riviegravere-
du-Loup Saguenay and Rouyn-NorandaVal drsquoOrbull New Brunswick Saint John Moncton and Frederictonbull Nova Scotia Halifaxbull Prince Edward Island Charlottetownbull Newfoundland and Labrador St Johnrsquos
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 7
ne year left
s
With that basic premise in mindBroadcast Dialogue has put together aprimer on what you need to know both foryourselves and for your friends when (of if)they come to you for ldquoexpertrdquo information
Wersquoll begin with the reasons behind themove from analogue to digital then moveforward into a whole range of other issuesfacing Canadian television broadcasters
BDSept10qxdBD 19082010 1742 Page 7
bull Yukon Whitehorsebull Northwest Territories Yellowknifebull Nunavut Iqaluit
Within these mandatory markets almost 200 analogue trans-mitters will have to be converted to digital although a numberare already up and running
There are some smaller non-mandatory markets located forthe most part in the far north for which costs associated withthe transition may be a problem While the CRTC is giving sta-tions on channels 2 to 51 in non-mandatory markets some slackmdashallowing them to continue in analoguemdashthe necessity forfreeing up channels 52 to 69 Canada-wide isnrsquot negotiable
At the moment there are 16 transmitters in non-mandatorymarkets but they are on channels 52-69 within the 360 km UScoordination zone If they donrsquot go to digital by August 31 2011they will have to move their analogue signals to one of thelower channels (51 or below)
Those transmitter sites are Canwest CIII-TV-55 Fort ErieCBC Chatham Digby Foymount Spillmacheen Truro CorusCKWS-TV-1 Brighton CTV CFTO-TV-54 Bobcaygeon The MiracleChannel Burmis Radio-Canada Digby Lac-Etchemin Sainte-Famille Sarnia TVO Belleville Chatham Cloyne
Over-the-air viewersJust short of 900000 Canadians rely solely on an antenna
for their TV reception Those in mandatory markets with olderTV sets may have to buy a converter box They retail for about
$75 or less to receive digital signals over-the-air There is noneed to invest in a new TV set because of the switch These box-es are in stock in most electronic stores and other outlets
As many as 44000 households in non-mandatory rural andremote areas could potentially lose access to free local TVSatellite is often the only alternative and providers indicate thata receiver and dish would cost each household roughly $300plus installation But that doesnrsquot include the monthly bills forprogramming Customers would have to pay the going rate forsomething they used to get for free
CRTC Chair Konrad von Finckenstein calls that situationuntenable He suggests there may be a possible solution throughBroadcast Distribution Undertakings (BDUs)mdashthe designationgiven by the CRTC to cable and satellite distributorsmdashprovid-ing those consumers with a package of local and regional TVstations at no charge
von Finckenstein addressing delegates at the Banff TV Festivalearlier this year said the free local package option could ensurethat Canadians continue to have access to the local and region-al television that they now get over-the-air The Commision hesaid is ldquoprepared to grant an exception to our regulations whichrequire that distributors provide a full basic service Howeverdistributors should not be permitted to distribute any other tel-evision services with the free local package or force consumersto purchase any other servicesrdquo
FreeHD Canada approved but not yet operational has devel-oped a free local program package to deliver all conventionalover-the-airs in HD as they are ready to their local markets
8 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
For more information go to wwwmajortechcomor call us at (905) 873-0778
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BDSept10qxdBD 19082010 1742 Page 8
Major tech
Consumer EducationWhile there are now some efforts being made to correct the
situation most consumers donrsquot have a clue about digital tran-sition But as discussed above the majority of Canadians wonrsquotnotice any difference because theyrsquore getting their signals viacable or satellite
In that same speech at Banff the CRTC chairman said thatthe onus to devise a public awareness campaign rests withbroadcasters If they donrsquot he said they risk losing viewers andsubscribers ldquoTo avoid this they will need to design a vigorousawareness campaign to provide information through publicservice announcements and other initiativesrdquo he said
CostThe CRTC released budgetary estimates for the Canadian
marketrsquos digital conversion working under the basic assumptionof a duplication of the existing analogue service contour Threestudies were commissioned and executed by Patrice LemeacuteePEng and Franccedilois O Gauthier P Eng of Spectrum Expert IncPierrefonds QC with the assistance of the following supplierswhich provided budgetary prices for the studies Novanet-MSCSBRF Rohde amp Schwarz LARCAN Telesat and Acura TechnologyGroup
Study 1 (Complete Service Replication) provides the mostrealistic DTV duplication of the analogue service which betteraccounts for the digital cliff effect and the current state of digi-tal reception equipment
Study 2 (Limited Service Replication) reproduces the ana-logue service using the method proposed by Industry Canadaand the FCC This approach may result in a loss of coverage forhouseholds that were able to receive analogue service especial-ly in the fringe area (limits of the coverage) It assumes that broad-casters implement DTV facilities on the channel identified inthe DTV post transition plan
Study 3 (Practical Service Replication) is identical to Study 2but assumes that all stations in markets where the populationis less than 300000 will re-use the same channel as the analoguestation in order to reduce costs This represents mainly VHF sta-tions (TV channels 2 to 13)
The results of these studies are presented in the table belowThe estimates are simply that estimates The quotations were
based on product list prices and on prevailing US dollarexchange rates Supplier discounts at the time of purchase wouldreduce the final equipment cost
Estimates assumed complete rebuilds of transmitters andbroadcast equipment (no retrofits were considered) Howeverwhen a station was using the same DTV channel as the NTSCchannel the antenna and transmission line were considered re-usable
Cost for the provision of test equipment is not included inthe summary table but costs for the engineering brief factorycompliance tests for antennae and for coverage measurementsafter implementation are
Coming out of one of the worst recessions itrsquos no surprisethat broadcast organizations arenrsquot eager to spend the moneyfor digital transition especially in light of few if any businessmodels for the additional technical possibilities
Where do they standCBCRadio-Canada
CBC-Radio Canada will be installing 27 digital transmittersin all of the markets in which it produces original TV program-ming The Corporation says 15 of them will be operational byAugust 2011 with the remaining 12 to be operational on orbefore August 2012
CBC digital transmitters are now operational in TorontoMontreal Ottawa and Vancouver Radio Canada has digitaltransmitters in Toronto Montreal Ottawa and Quebec City ByAugust 2011 digital transmitters will be operational for CBCCalgary and Edmonton and Radio Canada Rimouski Trois-Riviegraveres Sherbrooke Chicoutimi and Moncton
By August 2012 CBC will add Yellowknife Regina WinnipegWindsor Saint JohnFredericton Charlottetown Halifax andSt Johnrsquos while Radio Canada will add Vancouver EdmontonRegina and Winnipeg
CBC-Radio Canada says it will continue to offer analogueservice beyond August 31 2011 in those markets not identifiedas mandatory It has also filed a request to the CRTC to allow atemporary extension of analogue service in those markets notslated for transition until after the August 2011 deadline
After that point says VP and Chief Regulatory Officer StevenGuiton ldquoWhen all is said and done our estimate is that lessthan one percent of Canadians will need to turn to a cable orsatellite provider in order to continue receiving our signalrdquo
The nine transmitters that are located in non-mandatorymarkets but fall under the US coordination zone will vacate thechannels and relocate continuing with analogue transmissions
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 9
TransmittersNumber of
StationsTotal Cost for Study 1
Total Cost for Study 2
Total Cost for Study 3
Serving populations greater than 300000
95 $76986076 $65228574 $65228574
Serving populations lower than300000 with local programming
257 $139174668 $125172525 $48800844
Serving populations lower than300000 without local programming
386 $208762002 $187758788 $73200665
GRAND TOTAL 738 $424922746 $378160088 $187229883
BDSept10qxdBD 19082010 1742 Page 9
CTVglobemedia (CTVgm) CTV (CIVT-TV) Vancouver CFCN-TV Calgary and CTV
(CFTO-TV) Toronto are already digital while for all other sta-tions CTVgmrsquos plans are based on a ldquohard cutoverrdquo which meansthat analogue transmitters are turned off and within a veryshort period digital transmitters become operational This willhappen on or shortly before August 31 2011
There will be no transitional period during which analogueand digital transmitters are operated at the same time except inToronto Vancouver and Calgary CTVgm has budgeted to con-vert all transmitters in mandatory markets for both CTV and Astations However the plans are based on two key assumptions1 The value-for-signal (VFS) regime announced by the
Commission in March and currently the subject of referenceto the Federal Court of Appeal is confirmed and
2 The current application for regulatory relief for A stationsis approved in a timely mannerThere are no plans to convert the rebroadcasting transmit-
ters of the satellite-to-cable educational broadcaster known asACCESS (CIAN-TV Calgary and CJAL-TV Edmonton) at thistime As to CFTO-TV-54 Bobcaygeon which is in the US coor-dination zone it will transition to digital
CanwestCHAN-TV Vancouver CICT-TV Calgary CITV-TV Edmonton
and CIII-TV-41 Toronto are digital With one exception mandat-ed markets are planned to be transitioned to DTV by the August31 2011 deadline The possible exception CKMI-TV-1 Montrealis one in which the analogue equipment is being retrofittedand converted to digital a process which cannot begin until itsanalogue transmission is discontinued The Montreal transi-tion will be completed as soon as possible following analogueshut off
The CRTC listed CIII-TV-7rsquos transmitter as being in BarrieItrsquos actually in Midland about 50 kilometres farther northCanwest says in its application that even if it were to employthe maximum allowable ERP provided in the DTV Channelallotment it would be impossible to cover Barrie with a DTVsignal from the Midland location Canwest also says that approv-ing the power increase for the Toronto transmitter would allowcoverage of the mandatory Barrie market
Given that transmitter CIII-TV-55 serving Fort Erie must shutdown effective August 31 2011 (in the US coordination zone)
Canwest proposes to serve the Fort Erie market using theToronto transmitter with its increased power thus killing twobirds (Barrie and Fort Erie) with one signal
RogersOverall Rogers is ahead in their transition to DTV due to
the late Ted Rogersrsquo and Tony Vinerrsquos vision Of the 18 stationseleven are already digital Citytv (CKVU-TV) Vancouver OMNI(CHNM-TV) Vancouver OMNI (CHNM-TV-1) Victoria Citytv(CKEM-TV) Edmonton Citytv (CKAL-TV) Calgary [awaitingfinal licensing from Industry Canada] Citytv (CITY-TV) TorontoOMNI (CJMT-TV) Toronto OMNI (CFMT-TV) Toronto Citytv(CITY-TV-3) Ottawa OMNI (CFMT-TV-2) Ottawa and OMNI(CJMT-TV-2) Ottawa Three stations are scheduled to transitionto digital before Christmas 2010 Citytv (CITY-TV-2) LondonOMNI (CFMT-TV-1) London OMNI (CJMT-TV-1) London
While four are presently analogue the transition plans callfor meeting the August 31 2011 deadline They are OMNI (CJEO-TV) Edmonton OMNI (CJCO-TV) Calgary Citytv (CKAL-TV-1)Lethbridge and Citytv (CHMI-TV) Winnipeg
Quebecor Quebecorrsquos plans call for the DTV conversion by August 31
2011 of TVA (CFTM-TV) Montreal TVA (CHLT-TV) SherbrookeTVA (CFCM-TV) Quebec and TVA (CHEM-TV) Trois Riviegravereswhile TVA (CJPM-TV) Saguenay is not going to be completeduntil Sept 1 2012 SUN TV (CKXT-TV) Toronto and its retrans-mitters in Hamilton London and Ottawa are already digital
Corus EntertainmentCKWS-TV-1 Brighton is located in the US coordination
zone Corus has plans to have the digital transition completedby August 31 2010
Thunder Bay Electronics LimitedA four-phase plan for CKPR-TV and CHFD-TV Thunder Bay
has been established but completion of OTA digital transmis-sion and microwave systems is undetermined at this time Theplan is based on three key assumptions1 continuing to receive mandatory carriage2 the SMLPF is enshrined in perpetuity3 the new Local Programming Improvement Fund (LPIF) is also
enshrined in perpetuity at 15
10 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
BDSept10qxdBD 19082010 1742 Page 10
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Your ~1 i r ~ t Broadcast Solution
cct 1lRCl-N Move You Anywhere
Looking together to the future of Canadian Broadcasting we are a proud sponsor of CCBE 2010 0 1 O 1 J O (=
Without these funds the Thunder BayElectronics TV stations will not be prof-itable and would be unable to convert todigital as planned
Newcap Inc Newcap says it is on target with meet-
ing the deadline of August 31 2011 buthas a number of issues in front of theCRTC regarding its twin-stick operationCITL-TVCKSA-TV Lloydminster
Zoomer MediaJoytv (CHNU-TV) VancouverJoytv (CHNU-TV-1) VictoriaPlans call for a hard cut-off on
August 31 2011
Crossroads TelevisionCITS-TV HamiltonToronto is running
digital and analogue simultaneously Allother transmitters (CITS-TV-2 LondonCITS-TV-1 Ottawa CKES-TV Edmontonand CKCS-TV Calgary) will be switchedto digital by August 31 2011
CHEK-TVCHEK-TV Victoria says it will be digi-
tal by August 31 2011 and at print dead-line was evaluating its plans for the mostcost-effective approach
The Miracle ChannelAt deadline The Miracle Channel
(CJIL-TV) was evaluating its options andhadnrsquot made a final decision A decisionregarding the CJIL-TV-2 Burmis transmit-ter that falls into the US coordinationzone hadnrsquot been made either
Newfoundland Broadcasting Co LtdPlans call for completion of NTV
(CJON-TV) St Johnrsquos by JulyAugust 2011
TVOTVO is working on plans for the dig-
ital transition of CICA-TV Toronto andits rebroads (CICO-TV-18 London CICO-TV-28 Kitchener CICO-TV-32 WindsorCICO-TV-24 Ottawa and CICO-TV-9Thunder Bay) to be complete by August31 2011 However plans for the manda-tory markets and non-mandatory marketsare subject to funding from the Ontarioprovincial government TVO also awaitsclarification as to the availability of analternate means to deliver local signalsdirectly to over-the-air homes in thosemarkets TVO says it will assume thecontinuation of analogue transmissionon channels 2ndash51 in non-mandatory
markets TVO says it will need to undertake engineering studies to determine the nextsteps with regard to their three transmitters operating between channels 52-69 inBelleville Chatham and Cloyne
Channel ZeroCHCH-TV Hamilton is already digital so the analogue signal just has to be switched
off CHCH-TV-3 Barriersquos transmitter is located in Midland which is an issue that stillneeds to be resolved Plans are underway to have CHCH-TV-2 London Ottawa andMetro 14 Montreal (CJNT-TV) converted by the August 2011 deadline
Teacuteleacute-QueacutebecTeacuteleacute-Queacutebecrsquos digital transition plan calls for completion in seven of its eight
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 11
BDSept10qxdBD 19082010 1742 Page 11
CrossOver 16 M lti Def PRODUCTION COMPACT U bull SWITCHER
A space constrained working environment or a limited operational budget should not lead you to lower your production standards or expectations Similarly a need for rugged mobility or operational longevity should not require a massive capital investment
Crossover production switchers are a budget sensitive solution that offer broadcast-quality live production in a durable space conscious platform
bull 16 source buttons bull 12 external inputs bull 6 Internally generated sources bull 3 keyers bull 22DDVEs bull 4 frame syncs with
Up Down conversion bull Dual animation stores with
dedicated alpha bull Media transitions bull Supem UltraChrornechroma keyer bull Sync generator with
3 independant outputs bull 100 event memory system with MernorAItrade bull Powerful macro system
and much much more
wwwrossvideocom
Now available with
Internal MultViewei Displays any combination of 10 internal or external inputs with two large boxes at the top and two rows of four boxes along the bottom Source names are displayed wit high resolution fonts as well as red and green tal lies
liue Production Technology
markets The exception is CIVS-TV Sherbrooke which is scheduled to be completedby September 7 2011
Teacuteleacute Inter-RivesTeacuteleacute Inter-Rives plans to convert CIMT-TV CFTF-TV CKRT-
TV Riviegravere-du-Loup and CHAU-TV Carleton by August 312010 provided that conditions are met among them main-taining the status quo of current distribution maintain-ing simultaneous substitution being allowed to use aportion of the Local Programming Improvement Fundfor financing
RNC Media IncRNC MEDIArsquos transmission plan is to complete
the conversion of CHOT-TV (TVA) and CFGS-TV (V)Gatineau by August 31 2011 CFEM-TV Abitibi CKRN-TV Rouyn-Noranda and CFVS-TV Val drsquoOr can be transi-tioned provided that RNC Media is allowed to use a portionof the financing of the Local Programming Improvement Fundfor this purpose
RemstarRemstar plans call for digital transition of V (CFJP-TV) Montreal and V (CFAP-TV)
Quebec while plans for V (CFKS-TV) Sherbrooke V (CFKM-TV) Trois Rivieres and V(CFRS-TV) Saguenay are unkown
Canal SavoirCanal Savoirrsquos plan is to complete the transition to digital of CFTU-TV Montreal
by August 31 2011
Bottom LineThe digital transition in the 31 manda-
tory markets and the US coordinationzone represents a significant challengefor Canadian broadcasters as it relates tothe physical work to be accomplished inthe one short year remaining The fear isthat most broadcasters will be doing ahard cut-over shutting analogue off andgoing digital overnight The problem withthat though is that there arenrsquot going tobe enough qualified people to accomplishit all at the same time
Another major challenge is the tran-sitionrsquos expense The cost is exaggeratedby the industry having just come througha huge economic downturn and with thefact of little or no expected return on dig-ital transition capital investments in thenear future
The big winner in the digital conver-sion game is the federal government Itcan auction off spectrum for advancedwireless services
In its July 13 2010 submission inconnection with the consultation paperImproving Canadarsquos Digital Advantageissued by the Government of CanadaAstral Media states ldquoIt would be remark-ably short sighted to re-assign broadcast-ing spectrum in such quantities that theycould not be exploited in the futureTheir greater efficiency may be the onlyway that broadcasting can expand itsoffering to the public as the FM band isnow too congested in major markets topermit new licensing of for examplethird language community and minori-ty radio servicesrdquo
When September 1 2011 rolls aroundand analogue transmitters that residewithin the US coordination zone havenrsquottransitioned to digital theyrsquoll be allowedto continue PROVIDED they arenrsquot usingchannels 52 to 69 If they are in that chan-nel range they MUST either move or godark
Analogue transmitters in mandatorymarkets that havenrsquot completed the tran-sition by the due date will see theirlicences expire August 31 2011 TheCommission says it does not intend torenew authorizations for full-power ana-logue transmitters operating in the man-datory markets or on channels 52 to 69outside the mandatory markets beyondthat date
mdashBD
12 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Rohde amp SchwarzCanada Inc750 Palladium DriveSuite 102Ottawa ON K2V 1C7Phone (613) 592-8000Fax (613) 592-8009Toll Free (877) 438-2880wwwrohde-schwarzcom
1ye a r
l e f t
COU
NTDOW
N
BDSept10qxdBD 19082010 1742 Page 12
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 13
Street teams are often the first step in a broadcasterrsquoscareer These positions offer the opportunity to learnabout the radio business on the front line face to
face with the audience They allow new talent to try outtheir skills and benefit from the guidance of more experi-enced station staff
Why is it then that street teams sometimes stumbleover their own feet when it comes to remote broadcasts
I recently visited a home centre where the local rockstation was on location As you might expect there was atable placed just inside the front door with a banner over-head emblazoned with the stationrsquos ID A boombox was cranking out the tunes Two young ladieswere seated behind the table totally immersedin their own conversation The air talent was sit-ting on one of the garden swings the store hadon display his back turned to the front door Itsounded like he was speaking to one of his bud-dies on his cell phone
A steady stream of customers was entering thestore and passing right by the remote location
but there was no attempt by the street team to interact withthem If it wasnrsquot for the station banner nobody would knowwhat was going onhellip at least not unless they happened tohear about it on their car radio
The message the customers received from this teamwas loud and clear ldquoWersquore not interested in meeting youright nowrdquo
With curious looks the people went into the store andlikely wouldnrsquot remember the call letters by the time theypassed the cashier
What disturbs me is that Irsquove seen this all too oftenInstead of embracing the opportunity to meet thecommunity and introduce them to the stationrsquosproduct the street team seems to be doing every-thing it can to ignore the people coming in thedoor Although the team is physically presentmentally theyrsquore on the beach
There was a time when the average passerbywould have been impressed with a remote broad-cast There was a lot of complicated equipmentand an opportunity to see a real live DJ If yoursquore
BY MURRAY JOHNSON
Taking it to the streets
BDSept10qxdBD 19082010 1742 Page 13
ii ~ -- l ~middot - middot -_
i i 11 --- I
~
14 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
picturing hula hoops sock hops and Dick Clark yoursquore on the right track Things havechanged a lot since then
Even in the rsquo70s it was hard to make an impression on the public by just showingup in a vehicle with call letter decals At one station I worked for back then we had amotor home all painted up with the call letters and the AampW logo (they sponsoredthe Sunshine Patrol as we called it) I distinctly remember driving along in a paradeone day with the station audio playing over outdoor speakers when I heard a younglady sarcastically call out from the crowd ldquoOooh Irsquom SO impressed Notrdquo
After thinking about it for a while I understood her reaction The Sunshine Patrolreally didnrsquot have the desired impact until the station hired someone to wear an AampWRoot Bear suit and walk along beside the motorhome clowning with the jocks Insteadof hiding inside the vehicle we were now out with the people and that ended upworking much better (It also gave the fellow who wore the bear suit his start on a suc-cessful radio career)
Today we certainly canrsquot rely on music and technology to make an impact all ontheir own Itrsquos likely that any person walking into a store with earbuds on has moremusic loaded on their iPod than a typical radio station has on its playlist The radiodial canrsquot touch the musical variety available on Internet streams from virtually every-where and most anyone with a computer can set up an online station and be broad-casting to the world without spending a lot of money This stuff just doesnrsquot impressthe general public anymore
Not only that but the idea of radio broadcasting as a one-way medium is totallyoutdated It has been replaced by a new more interactive concept Social media hasmade a huge impact on our society and broadcasters have begun including it in theirday-to-day operations as a feedback path Itrsquos much more effective than the old requestlines which were usually off the hook anyway
Todayrsquos broadcast consumer expects to interact with radio stations which is whywe should no longer consider them to be ldquolistenersrdquo or ldquothe audiencerdquo Instead they
are consumers of our productmdashand de-manding ones at that They want to par-ticipate in a community of their choosingand itrsquos up to us to convince them to joinours
Which gets me back to my originalpointmdashunless the street team is fully en-gaged interacting with those taking thetime to attend the event all efforts arewasted Even if we make things soundexciting on the air the people will doubtour sincerity if they arrive to find out theevent is actually a dud Itrsquos like attendinga party where everyonersquos keeping to them-selvesmdashthe potentialrsquos there but itrsquos justnot happening
To make magic in broadcasting wehave to be prepared Every seasonedbroadcaster knows this and this extendsfrom the studio to the street Promotionmanagers should ensure that street rook-ies are given the benefit of a solid orien-tation covering station branding code ofconduct dress code and most important-lymdashHOW to interact with the public
Team members should be familiarwith the station personalities and whentheyrsquore on the air They should also knowthe names of station management andhow to contact them should the needarise It would be a good idea to have asenior staff member accompany a newteam for the first few events to providesome coaching and make sure they knowhow to set up an effective remote
With a multitude of entertainmentchoices available to the community wehave some stiff competition To be rele-vant we need to be out there and partic-ipating If yoursquove ever been on a cruiseship you may well wonder where the staffgets their endless energy and enthusiasmas they keep the passengers entertainedaround the clock for the duration of thecruise Somethingrsquos always happening andthe staff will be on top of it Thatrsquos whatradio is supposed to be likemdashmagic
The truth is something IS always hap-pening on the street Radio is well placedto be part of the action and to help drawthe audience together Local presence is akey strength that we can weave into thecommunity fabric good entertainmentvalue will keep the people coming backand help us grow the brand Effectivestreet teams maintain contact by beingseen as well as heard making sure theystay on top of the action
Today technology allows us to partic-ipate in ways unimaginable in the sock
BDSept10qxdBD 19082010 1742 Page 14
m w
HAMMOND MANUamp1CTURINGtrade
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 15
hop days We now have mobile deviceapps that fit a remote broadcast facilityinto the palm of your hand
These new apps turn an iPhone orAndroid mobile phone into a self-con-tained production tool Broadcast quali-ty audio can be sent live with mix-minuscue feedIFB back from the station Someproducts even allow you to packagematerial complete with sound bites andtransmit it via FTP to be ingested into theline-up as needed all over 3G or Wi-Fi
Because wersquore no longer tethered to apiece of copper wire wersquore free to be cre-ative and quickly go where the action is
This opens up some new possibilitiesfor street teams to cover an event Thereis no technical reason why a team mem-ber canrsquot roam the venue to get someinteresting comments from customersand edit them on a laptop for inclusionin the next bit Actually therersquos nothingstopping us from doing remote hits fromevery department in the store A littleimagination is all it takes Play it upmdashmake it interesting within the brandguidelines and appropriate for the targetdemographic
Video podcasting offers new possibil-ities as well Short items can be assembledat the venue and uploaded to the stationwebsitemdashlive on location Remember itrsquosabout being seen as well as heard and theright tools are now affordable and readi-ly available
Imagination is what makes radio dif-ferent from CDs and mp3 players
Radio is supposed to be a live artform (no really) It takes skill to connectwith people on an emotional level andgenerate excitement Consider what a dif-ference it would make to portray theremote as a spectacular eventmdashsome-thing that nobody will want to missldquoEveryonersquos having a great time hereYoursquod better get right down here and joinin the funrdquo Then follow through bymaking it so
When people respond we need towelcome them and thank them for com-ing (Walmart figured this one out a longtime ago) If we put together a smallpackage of listener discount coupons oroffer them a chance to win a prize somuch the better We want to make themfeel special for attending our event
This is the time to convince customersto give us a try and to begin buildingbrand loyalty We want them to punchup our station when they get back to the
car When they get home on their computers we want them to ldquofriendrdquo us onFacebook and follow us on Twitterhellip we want them to give us a spot on their mobiledevicehellip we want them to tell their friends to check us out
So therersquos the real value of the street teammdashitrsquos guerrilla marketing for the stationbuilding new listener relationships one community member at a time Itrsquos takingadvantage of new technologies to better connect with the audience and itrsquos vital forour future that we do it very very well
Murray Johnsonrsquos radio career spanned more than three decades both on the air and behindthe scenes most recently designing broadcast facilities for the CBC He may be reached bye-mail at murrayjbellnet
BDSept10qxdBD 19082010 1742 Page 15
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16 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Getting the read you want and need
How do you get the read you wantfrom your voice talent in thelimited time you have to get that
promo on airIt seems the place to start is not with
your station voice or announcer itrsquos withyourself as the writer or producer
Marice Tobias is the head of TobiasEntertainment Group a leading industryconsultant in LA who has over time af-fectionately become known as ldquoThe VoiceWhispererrdquo She coaches voice talent andproducers alike The goal is always thesame to get the best product on the airShe says the best way to do that is to startat the end
ldquoIf yoursquore going to go on a trip youstart with where you are goingrdquo saysTobias ldquoFrom there you draw out yourmap A script is a map You need to know
where do we want to wind up What isthe goal what is the destination Oftenproducers say itrsquos to get people to watchthe show or the channel But thatrsquos yourend game What is the end game for theaudience The producer needs to putthemselves in the position of the audi-ence and basically say what am I goingto get out of watching this show or watch-ing this networkrdquo
While her advice is geared toward di-recting voice talent it can be taken rightback to the writing phase to really makea promo sing Write the promo from theaudiencersquos point of view Why should theywatch What will they get out of it Or inTobiasrsquo words ldquowhatrsquos the destinationrdquo
ldquoThe destination is an experience (Asa viewer) Irsquom going to have an experi-ence and itrsquos going to be an adventurehumorous informative The actual take-away from any experience whether itrsquoswatching a program or anything in lifeis a feeling If you can identify the feelingthen you have the destinationrdquo
Why is that so importantldquoBecause basically a promo is a prom-
ise a promise for the experience and thetakeaway will be the feelingrdquo she says
Tobias says in a promo the promise isthe tease of the experience and the feel-ing the audience will get when they watchthe show The job of the promo is to cre-ate the desire to have the experience andfeeling depicted in the promo
Getting to that place is multi-facetedfrom the visuals graphics music andvoice So when it comes to directing thevoice if the producer has a clear visionof the feelings and emotions of the spotthen itrsquos simply a matter of directing thetalent to put them into the state of mindnecessary to deliver the right feeling ofthe spot
ldquoOnce (the producer) has analyzed thematerial themselves they can jot down acouple of adjectives that point the talentto the part of town that they want the readto liverdquo she says ldquoBut my recommenda-tion is always give (the voice talent) achance to give their own take on whattheyrsquore doing and let them run it three
JOHN McGRATH
times Then you get to see a perspectivethat may give you some ideas for takingthe read in a somewhat different direc-tion than you would have thought Soyou are benefiting from someone comingat the material from a fresh perspectiveIn the case of your signature voice itrsquosfresh eyes but with an understanding ofwhat your manifest or mission statementof the network or the show is You areessentially co-creating with this personrdquo
She advises succinct directionldquoGenerally the number one concern
(for promos) is to get the read into timeIn the interest of time (producers) some-times say we need it quicker or faster Butif you tell a performer to just speed upthen you will get a sped-up read But ina drama the way to achieve speed is toadd intensity or in comedy enthusiasmGiving (the voice performer) somethingto ldquoplayrdquo will give you a more qualitativereadrdquo
Another directing tip she adds is tokeep chatter between takes to a minimumbecause ldquoit takes everyone out of thezonerdquo And when itrsquos all about communi-cating that feeling the zone is whereeveryone in the session needs to be
John McGrath is a voice-over actor andwriter specializing in promos imaging com-mercials and animation He may be reachedby phone by email at infojohnsvoicecom
BDSept10qxdBD 19082010 1742 Page 16
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FM Transmitters Performance middot Compactness middot Reliability
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NOTThinking how to better manage your media integrated business systems
Should you integrate or interface Were you inspired by presenters such as
Ray Kurtzwell who spoke about using information technology to foster
organizational innovation
If you are in the planning stages yoursquoll be reassured to hear that the results are
outstanding But get ready because itrsquos not for the faint of heart with most initiatives
taking more than five years to complete
Sheila Calhoun Vice President of Traffic Services at Canwest Media spoke to
Broadcast Dialogue about re-engineering broadcast business systems As the
business sponsor for Canwestrsquos S4M (Success for Media Integrated Business
System) Sheila led the design and implementation of an integrated back office
system
What is S4MldquoS4M was designed to re-engi-
neer our business systems as it is aseamless content sales and trafficsystem that enables Canwest tocreate business opportunities andachieve client service excellencerdquo
What was the reason for embarkingon such a large undertaking
ldquoWe saw our business worldchangingmdashbroadcasters were get-ting bigger and there were fewerstandalone stations Operations werebecoming more complex new com-petitors had arrived in the form ofSpecialty and Internet and thebusiness of broadcasting itself wasrapidly evolving We had 30-secondspots and now more often bill-boards 10- 15- and 60-second spotsalong with closed captioningCanwest needed to administer pro-gram changes faster to be evenmore reactive to client needs
ldquoAnalyzing information tookweeks as we attempted to mergedata from multiple systems to deliv-er results to clients and producecritical internal documentation Wedecided to move to a large integrat-ed state-of-the-art system to improve
our best practices provide superiorcustomer service and introduce newbusiness analyticsrdquo
How did it affect workflowldquoPreviously and although we
worked side-by-side workwould be performedin one area thenh a n d e d
for the faint of heart
BY CELESE FLETCHER
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 17
BDSept10qxdBD 19082010 1758 Page 17
off reworked in another area with new elements added then handed offreworked and so on When you take four to five systems across multipleusers and change to one integrated system you in essence change the entireprocessmdashthe interaction workflow and procedures all change
ldquoToday any work performed has an immediate effect in multiple areas ofbusiness It requires people to communicate continuously Workflow anddeliverables improve as you gain efficiencies and greater understanding of howsystems work
ldquoChallenging transitions for any organization people intellectually appreciatethe technology but donrsquot realize the full impact until working within the new processand experiencing the benefits What was once an effortless process during implemen-tation becomes a learning experience They must consider the actions they take with-in their specific job function and ensure that any effect on other areas of business isconsideredrdquo
What were the biggest challengesldquoImplementing system changes takes many years At the same time business keeps
evolving which requires constant adjustment to the environment Elements arise thatyou didnrsquot even dream of when you started the business keeps shifting and adapta-tion must be accommodatedrdquo
How did you manage through constant adaptationldquoThe single most important factor is to have a committed senior management
team willing to stay the courseldquoCommunication was critical in all areasmdashnever making assumptions that people
knew or fully understood the implementation In frequent face-to-face meetings andwritten documentation we explained each step in the transition To over-communi-cate is a key lesson for anyone undertaking a large integrated project as not everyonesees the big picture
ldquoItrsquos not a quick win and certainly not a big personal win for individuals Youneed to have a group of people able to keep the vision and stay the course There isno painless way to go through a big change like this It takes huge commitment frommanagement and is not for the faint of heartrdquo
What did you do to respond to business changes
ldquoWe strategically re-assessed and re-evaluated our approaches throughoutthe process A task force of various busi-ness leaders across the company collec-tively discussed our progress assessedrisks and educated one another on busi-ness impact We gave people the oppor-tunity to be heard and understood
ldquoEssentially we constantly re-engaged people and kept moving for-ward because there was always anothercommitment to meet and another dead-line to achieve and measure
ldquoWe extracted key stakeholders fromsales research programming and ITright out of the day-to-day business towork closely with the vendor and thecore implementation team to make surewe were building the best system possi-ble We contracted expertise outside ofthe business in certain areas like projectmanagement change management andsoftware testing
ldquoCanwest formed a strong workingrelationship with the vendor who wasvery flexible and worked with us throughany setback encountered
ldquoKey stakeholders were repatriatedback into the business as the system wentlive This allowed us to pay attention tosmall details and always think of the busi-ness and people using the systemrdquo
What was the greatest learningldquoTeamwork In all my years I never ful-
ly appreciated or understood the mean-ing of team until this project Even whenwe disagreed we always talked throughthe challenge and ALWAYS moved for-ward together
ldquoThe beautiful thing about a team isgoing forward together and achievingcollaborative solutions for our businessand our clientsrdquo
Celese Fletcher is Principal of The FletcherConsultancy in Toronto She may be con-tacted at celesefletcherrogerscom
18 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
visit us at wwwlinsyscaLinear Systems Canada LtdUnit 1 1717 Dublin Ave Winnipeg MB Canada R3H 0H2Tel 204 - 632-4300 bull Fax 204 - 697-2417
HD-SDI HDMI conversionThe HD Spigot SH for HD-SDI to
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Celese
Fletch
er
BDSept10qxdBD 19082010 1742 Page 18
EJVE0 Broadcast Division
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 19
From reports of dwindling viewer-ship and ad avoidance to increasedcompetition from the Internet
much has been written about televisionrsquosapparent demise However two recentsurveys speak to televisionrsquos ongoingstrengths as an advertising mediumeven among younger demographics whoare often purported to be disappearing
When personal video recorders (PVRs)were first introduced many said that thistechnology would lead to television adavoidance (and ultimately ineffective-ness) among the majority of CanadiansYears later only 20 of households inCanada own a PVR Furthermore televi-sion continues to be upheld as the mostinfluential persuasive effective andpowerful advertising medium outper-forming radio Internet print and out-of-home according to Television Bureauof Canadarsquos (TVB) Attitudes Survey con-ducted by BBM Analytics in May 2010
According to this telephone surveywhich polled 1001 people 596 ofadults 18+ said that television advertis-ing was the most influential well aheadof newspapers (131) Internet (119)radio (57) magazines (38) and out-of-home (08) Television was alsofound to be the most persuasive form ofadvertising (598) outdistancing news-paper (131) Internet (74) radio(70) magazines (55) and out-of-home (18)
With regards to efficacy television wasreported to be the most effective adver-tising medium (562) followed at adistance by newspaper (135) Internet(13) radio (74) magazines (32)and out-of-home (21) Similar respons-es were recorded for advertising powerand authority
And while it is often reported thatpeople arenrsquot watching TV anymore the
survey revealed that among adults 18+television had the highest reach of allmedia (857) and people spent themost time with it 239 hours per capitaweekly compared to 183 hours for radio159 hours for Internet 25 hours fornewspaper and 08 hours for magazine
Television was also cited by respon-dents as their ldquomain sourcerdquo for newslocal weather traffic and sports
The results of this survey corroborateTVBrsquos new Ad Receptivity Survey con-ducted by BBM Analytics in June 2010which found that people are most recep-tive and attentive to television advertis-ing and they notice it more This is eventrue for the 18-34 demographicmdashoftencited as elusive television viewers
According to the telephone survey469 of adults 18-34 said they are mostreceptive to advertising messages on tele-vision well ahead of out-of-home (14)Internet (104) radio (82) newspa-per (82) and magazine (49)
For adults 18-49 television (450)was also cited as the medium that theywere the most receptive to for advertisingmessages Radio and out-of-home round-ed out the top three far behind with127 and 112 respectively
The survey further found that adults18-34 paid the most attention to adver-tising on television (469) outperform-ing out-of-home (175) newspaper(91) Internet (85) radio (75)
and magazine (51) Adults 18-49 alsosaid that they paid the most attentionto advertising messages on television(435) well ahead of out-of-home(134) and newspaper (116)
In terms of where people are mostlikely to notice ads 45 of adults 18-34cited television much higher than Inter-net (292) radio (91) newspaper(64) out-of-home (38) and maga-zine (32) For adults 18-49 televisionranked highest with 52 followed byInternet well behind with 225 andradio with 116
Survey participants also named TVcommercials as their favourite form ofadvertising
So despite the emergence of new tech-nology and competing media optionstelevision remains the most effective ad-vertising medium across all demograph-ics Television not only has the ability toinfluence and persuade but Canadiansare also more attentive and receptive tothis medium
And with its ability to deliver highreach and usage marketers should con-sider television as the best foundationupon which to build their communica-tion and business growth plans
Theresa Treutler is President amp CEO of theTelevision Bureau of Canada in Toronto Shemay be reached at (416) 413-3886 or atttreutlertvbca
TV is still the one
THERESA TREUTLER
BDSept10qxdBD 19082010 1743 Page 19
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Jl0101
lxcera Your Expert Partners for Effective RF Transmission Solut ions
Toll free 1 800 363-0800 middot Montrea l middot Canada middot wwwincospeccom
The Western Association of Broadcasters Board of Directors Neil Shewchuk CIXM-FMWhitecourt Tom Newton CKCK-FMCJME Regina Michael Olstrom Harvard BroadcastingRegina Mitch Bozak Global Regina Paula Davies Citytv Calgary Richard Kroeker Golden
West Broadcasting Steinbach Vic Dubois CJWWCJMK-FMCKBL-FM Saskatoon WadeMoffat CTV Saskatchewan and Doug Gunn The TDL Group Corp Calgary
Eacuteric Paulhus Joe Aguiar Eacutemilie Godbout CRTC Gatineauand Candice Molnar CRTC Winnipeg
Bev Brooke and Glenn Ruskin Rawlco Radio Saskatoon
Wayne Rorker and Torri MuzkaGlobal Saskatoon
Bill Hanson CTV Winnipeg and MichaelOlstrom Harvard Broadcasting Regina
Sandi Leonard and Tom PeacockAstral Radio Calgary
20 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Bill Hanson CTV Winnipeg andAl Thorgeirson Edmonton
BDSept10qxdBD 19082010 1743 Page 20
Images from theWestern Association
of BroadcastersConvention
Lloyd Lewis CTV Edmonton
Sophy Schiller Melina Nathanail Rena Nathanail of Nathanail CaptioningCalgary and Cathy Hanson Red River College Winnipeg
Pam Leyland Rawlco Radio Saskatoon
Stephen Sienko Target Broadcast Sales Torontoand Lyle Walsh GX Radio Yorkton
Joe Uyede Novanet Communications Ajax Bill Hanson CTVWinnipeg and Joanne Uyede Novanet Communications
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 21
Mitch Bozak Global Regina Bill Hanson CTV Winnipeg and Wade Moffat CTV Saskatchewan
Tami Moffatt CTV Saskatoon and Shawna KroekerGolden West Broadcasting Steinbach
BDSept10qxdBD 19082010 1743 Page 21
22 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Important boost for campus radio
One of the highlights in the CRTCrsquosnew policy for campus and com-munity radiomdash$775000 for this
segment of the radio businessmdashmust havebeen like a Christmas gift in the middleof summer
Almost a decade after the last reviewthis policy accepted the argument thatthe poor sisters of the industry shouldget a little slice of talent developmentmoney courtesy of private radio
Often lost in the debate is the rolethat these stations play in advancingbroadcasting in Canada Perhaps the twomost important aspects are that they area training ground for workers for the bigguysmdashprivate and public radiomdashand theyprovide an important platform for alter-nate and new musichellip writ large
When campus radio began it was
generally very low powermdashso low that youcould only hear it on the designated cam-pus and sometimes only over speakersset up around the campus Hardly radioand not really broadcasting Campus sta-tions had a bit of educational content butthey were really alternate and had plentyof spoken word
That distinctiveness has remained thecore of campus radio today and will beso in the new policy with a 15 mini-mum requirement of spoken word andspecialty music and a maximum of 15of the famed ldquosub-category 21rdquo aka poprock and dancemdashthe stuff that you hearon most commercial stations
There isnrsquot a lot of community radioin English-speaking Canada but there isa lot in Quebec where the provincialgovernment for years has been pumpingsmall amounts of money to these stationsoften based in small towns and rural areasof the province
Many campus radio stations are tiedto educational programs in broadcastingand journalism whereby students haveto put in a certain amount of time as partof their course work They get real hands-on experience and are ripe for hiring oncethey graduate Along with them are anendless stream of volunteers who neverreally want to work in radio full-time butlove the opportunity to broadcast tosome kind of niche audience sometimesfor years on end These folks also get afollowing and everyonersquos happy
When it comes to airing alternatemusic itrsquos not just an esoteric thing ofproviding airtime to the weirdoes A lotof what begins as alternate becomes main-streammdashits newer sounds different kindsof music or just decent stuff which thebig guys donrsquot pick up because it is un-known in the market Campus radio actsas a safety net to get us the listeners allkinds of music complementing the com-mercial stations who are driven largely bythe chartsmdashalthough many of them dopay some attention to emerging artists
In short campus radio does vital serv-ice to the development of Cancon andin so doing does take a little pressure off
ANDREW CARDOZO
the commercial guys It has also general-ly done well in portraying and giving air-time to the cultural and racial diversityof Canadiansmdashon campuses and in thewider community
That the CRTC has developed a newmechanism to help non-profit radio isgood for honouring its obligation tohelp the public good Itrsquos called theCommunity Radio Fund of Canada theCRFC something like the CRTC
The next one the Commission woulddo well to look at favourably is nativeradio There are native radio stations innumerous tiny communities in the northand the Native Broadcasting AssistanceProgram located in the Department ofCanadian Heritage has been reducing andnot keeping up with demand In the southis Aboriginal Voices Radio Network(AVRN) with its flagship in Toronto andlicensed in several large cities
Both need help and the CRFC pro-vides a good model for the Commissionto help these stations the way it was ableto assist APTN through subscriber fees
The CRFC is a good mechanism whichshould be used in other settings for oth-er sectors of Canadian broadcasting Thereis a small drop in funds for FACTORMusicAction in the range of three per centThe Commission nevertheless did wellby using the powers under Section 3 ofthe Broadcasting Act to ensure the viabil-ity of the diversity of the system overall
Andrew Cardozo a CRTC Commissionerfrom 1997 through 2003 chairs the NewCanada Institute He may be reached atandrewcardozosympaticoca
Rohde amp Schwarz Canada Inc750 Palladium Drive Suite 102Ottawa ON K2V 1C7Phone (613) 592-8000 bull Fax (613) 592-8009Toll Free (877) 438-2880
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BDSept10qxdBD 19082010 1743 Page 22
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Another first for CKUA radio
BY BARBARA JONES
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 23
Over 80 years ago in 1927 publicradio station CKUA was launched inAlberta as the first educational broad-
caster in Canada In 1995 the stationrsquos web-site went live and shortly afterward CKUAmarked another milestone by becomingthe first Canadian radio station to stream itssignal
ldquoThe Internet was in its infancy relativelyspeaking back thenrdquo notes current GeneralManager Ken Regan
When first launched wwwckuacom wasfocused on accredited online teaching It wasclosely associated with Athabasca Universityand IT talent from the school was involved inthe sitersquos creation
Like many listeners Dan Webb was pas-sionate about CKUA and believed it needed astrong web presence The Athabasca University
Thank you for your letterand for dedicating a poemto me this morning on The
Road Home I am originallyfrom Calgary but have
been living in Buenos Airesfor almost two yearsmdash
where I listen regularlyhellip Iwas traveling through
Patagonia hellip and of coursethere is Internet globally andI was able to listen to CKUA
MarayamdashBuenos Aires Argentina
I just recently retired toThailand no more
Alberta wintersmdashsmile but it is wonderful to listento the best radio station online and remind me of the
beautiful long summernights in Alberta
BobmdashKarat Thailand
BDSept10qxdBD 19082010 1743 Page 23
employee volunteered his time and provided the technical expertise to keep the sta-tion on the leading edge nationally
That degree of passion reflects from the stationrsquos on-air talent to its listeners andback again CKUAorg extends the Edmonton stationrsquos reach to additional loyal listen-ers far beyond Albertarsquos broadcasting borders The site averagesbetween 120000 and 150000 unique visitors each month
The last time the on-air station was measured by BBM itachieved a weekly cume of approximately 170000 withmost of that audience found in Alberta
CKUA has uncovered an international audience for itsldquomusic expertrdquo format an audience ready to donate funds tosupport the stationrsquos mandate
Celticmdashjazzmdashpoetrymdashfusionmdashobscure instrumentalhellip the CKUA staff is knownglobally for presenting well-informed programming about all types of music beyondthe confines of mainstream radio
Over two-thirds of the stationrsquos annual budget about $3 million is raised throughvoluntary listener donations The station runs two on-air fund raising campaigns eachyear each lasting 10 days Listeners can donate online 247 a convenient and success-ful website function Online contributions represent about 50 of total voluntary lis-tener donations each year
Regan notes that much of what CKUA is doing online is not unique but reflectiveof the way the world and audiences are changing ldquoEven though we work in a so-calledradio station it is not about radio or television anymorerdquo he said ldquoWe have to stopthinking of ourselves as radio broadcasters We are content producers and distributors
ldquoThe internet has changed the rules of the game Now we have to genuinely thinkabout graphical interfaces and design and video and audiohellip all of these other ele-ments the public just expectsrdquo
Strategically keeping on top of listen-er expectations the station plans to over-haul the design and technical structureof CKUAorg before year end
ldquoIf all we do is continue to streamaudio and not think or do somethingabout the other elements people arejust not going to botherrdquo Reganadds ldquoWe want to try our best tokeep pace with public expectationsrdquo
The stationrsquos passionate listenersask regularly about the music they hearbroadcast or streamed online Today theycan review online playlists but areunable to purchase the music throughthe site To address this demand CKUAis setting up an affiliate agreement withan online music company
ldquoThe principle is to allow users to thegreatest extent possible to be able to usethe CKUA website as a portal by whichthey can access great musicrdquo Regan said
The revamped site will likely includea robust content archive and videos ofmusician interviews from each of CKUArsquosprogramming genres
The station would like to do morepodcasting of its music programming (itcurrently podcasts news and informationshows) but copyright legislation and reg-ulations make that type of service difficult
Taking a page from Webby-award win-ning NPRorg the future CKUAorg mayfeature original online programming web-only articles expanded stories video slideshows artist micro-sites and social net-working tools
It all costs money and requires expert-ise much of which Regan admits thestation doesnrsquot have in-house Howeverhersquos quick to point out that the stationenjoys the luxury of a unique global lis-tenership thatrsquos supportive passionate andpoised to help them achieve CKUArsquos on-line product and programming objectives
ldquoAs long as we articulate to our audi-ence we need to do this and here is whatit will mean to you they will pull out theircredit cardsrdquo he predicts
Hello ThailandArgentina
Barbara Jones isPrincipal of Sailor JonesMedia Inc of OwenSound ON She may bereached by e-mail atbjonessailorjonescom
24 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
BDSept10qxdBD 19082010 1743 Page 24
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~ POSTPRODUCTION
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ck)a rodionetwork
DOLBY BROADCAST
IIIDOLBV
dolet Digital KHia sustems
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=
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MONTREAL TORONTO T 514-332-6868 T 416-947-9112
The Art of Listening Makes for Solutions
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VANCOUVER T 604-298-2200
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 25
Stan Klees The Original Canadian Music Man (Part 2)
When we last left Stan Klees hersquodbeen in Toronto radio for sever-al years but when his father be-
came ill he gave up his radio career andgot a job at the post office to help paymedical expenses But fate soon steppedin
Stan fell in love with a dancer in theBroadway touring company of Kiss MeKate and because of her ended up spend-ing a lot of time in New York The fre-quency of his trips led to a reservations jobat TCA (later Air Canada) which came inhandy a few years later when CBC TV pro-ducer Stan Jacobson was flying BobbyDarin into Toronto for an appearance onCross Canada Hit Parade
ldquoBy this timerdquo Klees remembered ldquoIwas working for ATCO Records and I wasat CBC waiting for Bobby Darin to fly inIt was my job to look after him once hegot there Stan (Jacobson) came over tome and said lsquoNew Yorkrsquos fogged inDarinrsquos not comingrsquo I said lsquoGive me aminutersquo I made a phone call to Air Canadaand got my old manager I told him theproblem and he said hersquod call me backwhich he did Hersquod got Darin on the nextAmerican Airlines flight into Toronto Iwent to the airport to pick him up gothim to CBC and we became good friendsIn fact he stayed in the guest room at myhouse that night because he couldnrsquot getback to New York We traveled a lot to-gether over the years had a lot of funand I always say that I owe my career to
Bobby Darin because of all the peoplehe put me in contact withrdquo
Klees and Darin remained friends un-til Darinrsquos death in 1973
Another friendship that turned into asuccessful long-time working relationshipwas with Walt Grealis
In 1964 Grealis a former Torontopolice officer and Klees launched RPMWeekly and ran it for the duration of itsexistencehellip with a little help from Stanrsquosmother Klees smiles as he remembersldquoMy mother was the patron saint of RPMWhenever we didnrsquot have enough moneyto pay the post office or the printer shersquodloan us whatever we neededrdquo
Stan and Walt also co-founded theJUNO Awards which began as the RPMAwards
ldquoAt firstrdquo Klees recalls ldquowe thoughtwersquod just do a poll so we put a ballot inRPM people filled it out and mailed orfaxed it back As I recall we got about 150responses but the winners didnrsquot receiveanything
ldquoSomebody came into the office oneday and said lsquoItrsquod be nice if you sent thewinners a scroll or something that theycould hang on the wallrsquo so I designedone and we sent them out The followingyear we decided to throw a party andinvited 75 peoplemdashand 150 showed upWithin 20 minutes there were no sand-wiches left and the bar was finished Waltread off the winnersrsquo names they cameup to pick up their awards and it wasoverrdquo
At the next yearrsquos ceremony Stanrsquosmother came to the rescue once againand made enough sandwiches to lastthrough the eveningrsquos festivities
The RPM Awards eventually becamethe JUNO Awards and a few years laterthe Canadian Academy of Recording Artsamp Sciences an organization set up specif-ically to handle the Awards took over con-trol Stan and Walt stopped going to theJUNOs in 1996 as they were both disap-pointed at how they were treated
Stan Klees was a very early supporterof Canadian talent Long before the CRTCbrought in the CanCon regulations which
DOUG THOMPSON
Stan fought long and hard for he wascreating Canadian hit records with artistslike Shirley Matthews and Little Caesar andthe Consuls on labels such as Tamaracand Red Leaf Stanrsquos design of the MAPLlogo is still in use today
At the 2001 SOCAN dinner whereKlees was given a Special AchievementAward the audience of Canadian musi-cians songwriters and publishers gavehim a seven-minute standing ovation
Although Walt Grealis who died ofcancer in 2004 received the Order ofCanada in 1994 for his contributions tothe Canadian music industry Stan Kleeshas not yet been so honoured
Itrsquos time we change that
Doug Thompson can be reached by e-mailat dougtrogerscom
BDSept10qxdBD 19082010 1743 Page 25
Introd ucing
Connect your music scheduler directly to your PPM~ listeners
I CE + REACT I
dleercsworkscom 1877774107bull
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26 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Ants donrsquot sleep
Do you believe that ants donrsquotsleep Do you believe that agiraffe can go without water
longer than a camel Whether or not youbelieve these statements depends on whosays them
Apparently if a person with a foreignaccent told you these things you would-nrsquot believe them
Why According to research at theUniversity of Chicago a foreign accentreduces credibility in ways that the speak-er and the listener donrsquot consciouslyrealize Because an accent makes a per-son harder to understand listeners areless likely to treat what they say as truth-ful The credibility decreases even moreas the accent thickens
ScienceDaily summarized the study asa way ldquoto test the impact of accent on cred-ibility American participants were askedto judge the truthfulness of trivia state-ments by native or non-native speakersof the English languagerdquo and providedtop line findings from the research
Boaz Keysar is a Professor of Psychol-ogy at the University of Chicago and anexpert on communication Keysar saysldquoThe results have important implicationsfor how people perceive non-native speak-ers of a language particularly as mobili-ty increases in the modern world leadingmillions of people to be non-native speak-ers of the language they use daily Theaccent makes it harder for people to
understand what the non-native speakeris saying They misattribute the difficultyof understanding the speech to the truth-fulness of the statementsrdquo
This is perhaps the most relevant out-come of the study for commercial writersand producers If people cannot be clear-ly understood they cannot be believed Wedonrsquot disbelieve consciouslymdashthe accenttricks us into thinking we donrsquot believe itsimply because we donrsquot understand itNow what
There are many great commercials withso-called foreign accents in them Cleverwriting and a unique sound makes thesecommercials really pop Such commercialshave been running for yearsmdashwe can onlyassume they work or the creative wouldhave changed ages ago
The unmistakable voice of HughHeron of Heathwood Homes is just thatmdashunmistakable His voice oozes credibil-ity due in large part to the fact that healways speaks with sincerity While theoccasional word or phrase in his thickScottish accent may be difficult to wrapyour ear around the overall tone of hisvoice makes Hughrsquos commercials standout He told me recently that people hemeets on the street treat him like a friendbecause they feel like theyrsquove met himbefore His voice is unique and memo-rable Thatrsquos why his commercials work
One of my favourite commercialsmakes fun of the stereotypical human
MAUREEN BULLEY
response to people who donrsquot speak yourlanguage ldquoGood Morning is this theinformation deskrdquohellip the opening linein this classic spot for SAS Airlines fea-tures an American speaking to a Europeanhe believes doesnrsquot understand him Sothe American speaks English but does soextremely loudly and extremely slowly Asit happens he is speaking to a British manwho speaks English very well thank youvery much Ironically the American isoverseas and the tables are turnedmdashnowhe is the man with the supposed accent
So is there a place for foreign accentsin radio advertising
Irsquom not entirely sure but what I doknow is that participants in the RadioPower Tools research gave low scores tocommercials that contained a foreign ac-cent if it was ldquoa voice that drips with anon-mainstream accent spoken only bya small group within the population andused for no apparent reasonrdquo
Clearly the operative here is ldquono ap-parent reasonrdquo So if it makes sense toinclude a voice with an accent do so withpurpose I would also suggest using a voicewith a genuine accent instead of tryingto replicate one Yoursquoll be disappointedwith the finished sound of the piece andyour client will be disappointed with theresults of their advertising unless yourvoice talent can truly nail that accent theydonrsquot naturally possess
So do ants sleep or not Accordingto BBC Earth on average a single workerant in Britain takes 250 naps a day buttheyrsquore only a minute long The Queenfalls asleep at far more regular intervalsthan her royal subjects Guess they canrsquotunderstand a word she says
Maureen Bulley is president of THE RADIOSTORE She may be reached at 1-888-DORADIO or at doradiototalnet
BDSept10qxdBD 19082010 1743 Page 26
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Congratulations Facebook you rockAccording to Hitwise Facebook has become the most
visited website in the United States Its market share ofvisits was up 185 over the same time last year Just tocompare Google was up around nine percent
I was going to Google what that meant but it justseemed cruel
I believe it means that we are spending more timepoking people we wouldnrsquot waste the time of day to chatwith than we are looking up important stuff like sportsstats or interesting uses for peanut butter (which incidentally include lubricant pet pill disguiser andpaper label remover Really I Googled it)
Wersquove all Googled ourselves from time to time manyof us using a computer
But facebook it Facebook is taking over the worldAs you read this I am on Facebook Go aheadhellip go
friend mehellip Irsquoll be there Itrsquos where I live nowFacebook tempts us with the egotistical promise that
someone somewhere on the planet really really wantsto know every single errant thought that crosses our
minds AND they want to see photos AND they want toknow what we think about their thoughts AND photos
Capitalized conjunctions aside Facebook is theperfect place to cut and paste the creative work of othersinto our electronic personas instead of actually doingsomething creative or original ourselves thus savingtime that we can then use to do more poking and lesstalking How am I today Just check out the stolen lyricfrom someone elsersquos song I have posted as my ldquostatusupdaterdquo Apparently today I am a little Olivia NewtonJohn (pre-Grease)
Itrsquos a diseaseI must comment on your new cat photo or I will dieOops hang on a sechellip gotta return a poke Back
now LMAO Freakinrsquo funny catsLike you I joined initially to see what all the fuss
was about In its original days Facebookers were lessconcerned about security so you could scan astrangerrsquos profile check out their friends and eventheir friendsrsquo friends It was a voyeuristic orgy of peek-age Not that any of us did that sort of thing of course
Once the lurking was curtailed the search was on forco-workers and family members as we embarked on awildly competitive jag to snag as many friends as possible
In those early days getting a Friends request was agiddying high
Ooooohhellip someone wants to be my friend INSTANTADD
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 27
Poke-poke
BY MARK LA POINTE
status update
BDSept10qxdBD 19082010 1743 Page 27
Now of course we are more discerning of the company wekeep Do I know them Will they clutter my page with applica-tion drivel and invites to lame events Or worse will they notbe interested in my brilliant application newsfeed and my ldquoohso importantrdquo event
After the friends came the gameshellip sorry ldquoapplicationsrdquo Nowwhen Irsquom too tired to poke I can find out what kind of dog Iam or what country song tells my storyhellip or God help me playFarmville (along with over 83 million other monthly users)
(By the way my answers are dachshund and Goodbye EarlAlso I have never been too tired to poke I know it happens tomen my age but knock on wood I still can)
And letrsquos not forget the frustration of the endless programupdates I just figure out where everything is so I can steer theUSS Facebook without having to rely on Mr Sulu whenBAMhellip my life is chaos again and instead of checking my noti-fications I am driving straight into the sun while Yeoman Randlooks intensely into the soft focus camera In its present incar-nation I still canrsquot find the damn ldquoSign outrdquo tab
It has only taken a few years for a simple social networkingtool to become the worldrsquos biggest scrapbook Our need toshare has even pushed into the formerly sacred Have you seenthe video of the couple that interrupted their ldquoI dosrdquo to updatetheir Facebook status from ldquosinglerdquo to ldquomarried I think I actu-ally threw up a little that time
Remember first second and third base (No not baseball)It has been re-faced
Now therersquos ldquoFace-baserdquo that magical part of love when youchange your status from ldquoSinglerdquo to ldquoIn a relationshiprdquo I assumeit happens after yoursquove rounded the bases a few times
Itrsquos sooooo cute In the same way itrsquos cute when your neigh-boursrsquo kids spray-paint ldquoBUTT FACErdquo on your garage door
FB is a giant black hole of time and effort sucking in every-thing around it without mercy while only giving back invita-tions to play Mafia Wars
Fan Pages are big business now as entertainers and retailersand people with causes can use FB to continue to shamelesslyhump their agendas and doo-dads
Sadly I am now turning into the Facebook equivalent of acranky old man I hate it when my friends donrsquot use actual pho-tos of themselves as their profile pics Since I never actually seethem face-to-face anymore without those photos I have no ideawhat they look like During the Winter Olympics I assumed allmy friends had become hockey sweaters or red leafs
Also I am protective of my Wall Lame status updates nowequal instant ldquoHiderdquo for you ldquoI love my dogrdquo while accurateis your one-way ticket to GONE-ville I may even un-friend youfor that juicy contribution
I would moan on a little longer but in the time it has takenme to write this I have missed 16 crucial status updates (Trevorand Aaron are now friends) three pokes (which still make megiggle like a nine-year-old who thinks ldquopianistrdquo is dirty) and twopage suggestions (Join if you think RUSH deserves inductioninto the R and R hall of famehellip which I do) So I am hittingthe ldquosign outrdquo tab (which I just found thank you very much)
Mark La Pointe is a freelance writer and voice actor forwwwKillervoiceoversca or at least he would be if he would stopfooling around on Facebook He may be reached by e-mail atmarkannounceryahooca
BDSept10qxdBD 19082010 1743 Page 28
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Applied Electronics extends a large thank-you to all our sponsors for their generous support of our 24th annual golf tournament bull
J~ ) BOSCH TELlEX CHklSTIE 0CAESAun
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 29
Gord James comes home
When I was 14 my buddies allwanted to be famous sportsheroes or rock stars I wanted
to be Gord JamesMy obsession with radio came to me
like most of us at an early agemdasheight tobe exact By the time I was 10 and livingin Southern Ontario I knew exactly whichjocks sounded great and by 14 there wasno one better to my ears than Gord James
Gord James is one of the few yeomanof an era in Top 40 and rock radio thatmany view as the halcyon days of radiorsquossound Hersquos still doing itmdashand doing itevery bit as well as he ever has
The latest incarnation of the GordJames Experience is at Hamiltonrsquos newVinyl 953 a place that feels right to himbecause the geography that surrounds thebroadcast studios is literally home
Gord went to high school at Saltfleetin Stoney Creek (now part of Hamilton)and did the WKRP town-to-town up-and-down the dial thing in his first few yearsincluding stops in Cambridge LondonCornwall and Kitchener before landingat CKOC Hamiltonrsquos home of the BIG500 Countdown in the early rsquo70s
In 1974 the now legendary J RobertWood interviewed Gord for an openingat CHUM-FM free form at the time Butit was the ldquocoolrdquo station 1050 CHUMwhere Gord wanted to be
ldquoThank you for coming in and good-byerdquo was the response he remembers
ldquoI realized how much I had to pull upmy boot straps to hang with those guysrdquohe recollects James was talking about thebig voices such as John Majhor TerrySteele Jim Van Horne Mike HollandRoger Ashby and Bob Magee (Magee nowholds down the morning drive slot atVinyl 953 helping give that station a def-inite CHUM flavour that works perfectly)
But it wasnrsquot long before James land-ed a gig at CHUM-AM doing all-nightsand filling in on day shifts now andthen By 1978 CHUM-FM was being pro-grammed by a young upstart named RossDavies and he wanted Gord to comeover to the FM side of the building Thateventually happened too with weekendsafternoons and in 1983 as morning hostalong with Rick Hodge
ldquoThere are so manymemoriesrdquo said James
ldquoOne really stands outI was filling in for RogerAshby As we were doingour birthday feature onair it was mentioned thatit was my birthday andall of sudden a lot ofpeople gathered by thedoor and started singingHappy Birthday I heardtwo younger singingvoices through my head-set and realized that TomJokic our producer had patched in twoof my three children Rachel and Kevinfrom a cell phone and they were singingtheir hearts out out of tempo and out oftune with the rest of the group and Ithought that sounded even better becauseof itrdquo
The sound is what matters to GordJames And he says the fun has not goneout of it And sitting chatting with him is
JAMIE WEST
like pulling into a filling station for pos-itive energy
Vinyl PD Derm Carnduff says thatgetting Gord on board at Vinyl was a nobrainer
ldquoGordrsquos name came to mind prettyquickly His heritage as a Toronto radiopersonality would give us instant credi-bility but ultimately his talent made
Gord one of our top candidatesrdquo saidCarnduff
ldquoHis knowledge of themusic his wit and dedica-tion serve his audience ex-tremely well and the radiostation as wholerdquo Carnduffsaid ldquoAnd oh yeah hersquos gotan okay set of pipes toordquo
ldquoThe saying at CHUMused to be lsquoletrsquos have somefunrsquordquo remembers Gord
I ask him if hersquos still hav-ing fun
ldquoTherersquos no question thatIrsquod do it all over againrdquo Gord
responded ldquoonly this time Irsquod betempted to break a few more rulesrdquo
Now thatrsquos the spirit of a true rockjock shining on after nearly 40 years ofconnecting with all of us
Jamie West is CEO of Westpro Media Incbroadcast consultants and creative contentsuppliers He may be reached by e-mail atwwwwestpromediacom or at 905-541-0127
BDSept10qxdBD 19082010 1743 Page 29
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S1
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These prewired jackfield assemblies look and work great They install quickly and easily and they cost less than a plain (bare) jackfield but save you lots of time bull twenty-four 025 TRS jacks bull all primary and normal contacts are prewired bull standard 175 x 19 layout to AMP CHAMP connectors at the back
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30 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Fact is facts donrsquot mattermuch anymorehellip
One of the things I enjoy most is alively debate with friends whohave differing points of view I
like the way people get charged up aboutthings they really care about how theyshape their thoughts to support theirarguments
I particularly enjoy it when the debateis over and in the best instances wersquoveall learned something from each otherAnd maybe if our minds are not onlyengaged but ldquoopenrdquo we might find ourposition moving begin questioning theplace where opinion started and realityor facts kick in Unfortunately it seemsthat fact-based debate is a dying art
A new study from University ofMichigan researcher Brendan Nyhan en-titled When Corrections Fail The Persistenceof Political Misperceptions shows that peo-ple who have based their beliefs on mis-information rarely change their mindseven when presented with the facts Evenmore disturbing they often cling evenmore strongly to their beliefs when theyare proven to be inaccurate a phenome-non Nyhan has dubbed ldquobackfirerdquo Notsurprisingly this reaction is most com-mon when it comes to partisan issuesaround politics and social issues
Nyhanrsquos recent study is a follow-upto research he completed with associatesat the University of Michigan in 2005and 2006 Those studies showed a basichuman tendency to continue to believe
in facts we carry in our heads even whentheyrsquove been proven false Nyhan says thisis worse than merely being misinformedit means our views are entrenched andnot subject to sway by any informationsource It isnrsquot information thatrsquos missinghere but rather a basic emotional responsethat makes smart people hang on to falsefacts for reasons it is hard to define
Nyhanrsquos study as well as previousstudies conducted in 2005 and 2006around facts vs perception attempts tounderstand why intelligent people con-tinue to accept misinformation as fact inthe face of contrary proof This may notbe a new practicemdashpeople have alwaysshaped facts to fit the outcome they wantmdashbut Nyhan and others believe there ismore reason for concern now than atany other time
Nyhanrsquos study suggests the underpin-nings on which governments are chosenare becoming more fractured He sayswersquore filtering the information we receivethrough a prism and end up getting areal divergence on all sorts of issues Andthat makes it really hard to have intelli-gent debate He equates the electoratersquosview on politics to sport and says peoplesupport a team because they are emo-tionally committed to them they absorbthe misinformation they need to contin-ue their supportmdashfor better or for worse
Nyhan says we need a ldquosupply-sideapproachrdquo where we try to enforce and
NANCY SMITH
increase the ldquoreputational costsrdquo on peo-ple and institutions who promote bad in-formation Given the numbers it seemsunlikely that this is a viable solutionPartisan news hosts and their networksare making millions while more moder-ate media languishes The cycle continuesbecause audiences are attracted to newsoutlets that reflect their beliefs howeverinaccurate they may be
In fairness to media consumers it isoften difficult to separate whatrsquos accurateand what isnrsquot particularly within an envi-ronment where we get our news in bite-size pieces with little context But Nyhansays the really frightening pattern isnrsquot justwhere we get our news but how we useit If we refuse to change beliefs that arebuilt on inaccuracies the consequencescan be devastating
I read a quote attributed to Kant thatseemed appropriate to Nyhanrsquos studyldquoMankind may be crooked timberuniquely susceptible to ignorance andmisinformation but itrsquos an article offaith that knowledge is the best remedyIf people are furnished with the facts theywill be clearer thinkers and better citi-zens If they are ignorant facts will en-lighten them If they are mistaken factswill set them straightrdquo
Even Kant didnrsquot anticipated the soci-etal impact of spin doctors and media inthe 21st century
Nancy Smith is ChairCEO of NextMedia a Toronto-based business consulting and marketing company She may bereached at (905) 468-7774 or atnsmithnextmediacompanycom
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BDSept10qxdBD 19082010 1743 Page 30
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 31
Victoria a few days each weekGeorge Gordon who had been
morning Anchor at News1130Vancouver has moved to
CFRA Ottawa as morn-ing News Anchor Hersquosalso tasked with coach-
ing and mentoring otheron-air personalities
There were a number of changesat Corus Entertainment relatedto Corusrsquo most recent organi-zational review to streamlinedecision-making and clarifyroles and mandates Among
the changes Corus TelevisionmdashReporting toDoug Murphy Exec VP and President of CorusTelevision are Colin Bohm VP InternationalAndrew Eddy VP Affiliate Sales Bill Knight
VP Business Developmentand Planning Gerry MackrellVP Airtime Sales Susan RossVP Strategic Planning SusanSchaefer VP Head of Networksand Marketing and JoannaWebb VP Head of Program-ming and Production CorusRadiomdashReporting to HalBlackadar Exec VP and interimPresident of Radio are DaveFarough VP Brands and Pro-gramming in Toronto (was GMat CFPLCFPL-FMCFHKFMCKDK-FM London) Chris Sisammoves in [see below]) DavidHuszar VPGM Interactive andEmerging Platforms (was VPGM Corus Interactive ampIntegrated Solutions) NeilCunningham Director of SalesWestern Canada Garry McKenzieGM Corus Radio Vancouver(was GM at Corus RadioCalgary) Doug RutherfordVPGM Corus Radio Alberta(now also GM at Calgary)Suzanne Carpenter VPGM
CTVrsquos Lloyd Robertson has an-nounced his retirement set fornext summer By putting itoff until then hersquoll roundoff his CTV career at 35years from the day he
joined then-Anchor Harvey Kirck in1976 as co-Anchor of CTVNews Hersquos been Chief Anchorand Senior Editor since 1983Lisa LaFlamme 45 is his suc-cessor She began her broad-cast career at hometownCKCO-TV Kitchener in 1988Reporting stints include IraqAfghanistan Sri Lanka Haitiand as a political correspondent in OttawaFormer NBC News Foreign CorrespondentDawna Friesen is the next Anchor of CanwestrsquosGlobal National succeeding Kevin NewmanFriesen a native of Winnipeg began her careerat CKX-TV Brandon then worked at CBC andCTV before being hired by NBC in 1999Friesenrsquos reporting duties took her throughoutEurope and the Middle East from her base inLondon CKYCITI-FM Winnipeg GM Tom Scottreturns to Citytv Winnipeg thisfall again as GM Scott whojoined Citytv in 2008 moved
to the radio side to be GM at the Rogers-ownedradio stations after the previous manager wastransferred to Vancouver A new GM for theradio cluster is being sought CTVglobemediaSr VP Corporate Communications BonnieBrownlee is no longer in place Her successor isScott Henderson VP Communications Brownleewho joined CTV in 2007 succeeded Mary Powersin the position Douglas Elphick joined Joytv10 Vancouver (ZoomerMedia) as GSM Elphickhad been Director National Sales WesternRegion for CTVglobemedia and was mostrecently with the CTV Olympic BroadcastConsortium Brian Blackburn is no longer GSMat the Jim Pattison Broadcast Group (JPBG)radio stations in Victoria A successor had yetto be named at press time In the interim BruceDavis VP of Sales for JPBG and GM of theKelowna radio properties is filling in Hersquos in
Make sure that BroadcastDialogue has your peoplechanges E-mail station
news to howardbroadcastdialoguecom
LloydRobertson
Dawna Friesen
Lisa Laflamme
Susan Ross
BonnieBrownlee
George Gordon
Joanna Webb
Dave Farough
Andrew Eddy
Chris Sisam
Douglas Elphick
Susan Schaefer
ScottHenderson
David Huszar
Doug Rutherford
Garry McKenzie
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 31
32 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
1071 Abbotsford as Morning Show Hosthellip At new Country sta-tion 1007 HANK-FM Bridgewater launched July 22 JonathanCrouse moved from afternoons on sister station CKBWBridgewater to be the morning show Host Nick Yorston who
moved from Yellowknife does morning newsAndrea James moved from sister station CKDR927 Dryden to do middays while Alicia Huntermoved from CKBW for HANKrsquos afternoon show
Gerry Pigeon whorsquos been with Corus RadioCalgary the past nine years the last six as RSMhas moved to NL Broadcasting in Kamloops asGSM for the companyrsquos three stationsmdashCHNLCKRV-FM and CJKC-FM Shelly Datseris hasbeen appointed Manager Communications atTeletoon Toronto Her background includes sev-en years at Rogers Communications and at RogersTV Diana Swain has beenappointed to Senior Correspon-dent of the CBC News inves-tigative unit The CBC TorontoAnchor will continue to be anoccasional fill-in Anchor on TheNational Dale Jubb is the newManager of Operations at CTV
Calgary Jubb moved from his CEO position atvideo production facility Empowered Media inOttawa Former Ops Mgr Karen Irvine movedto Manager On-Air Operationshellip Justin Park
moved to CTV Calgaryrsquos engi-neering department from sisterCTV Reginahellip Joe McFarlandND at 1021 FM The Lounge(CJCY-FM) Medicine Hat sinceits launch in 2008 moved toCorus Radio Calgary as aReporter New MD at JACKCalgary is Jeff Walker exMDSwing Announcer at K-97Edmonton Chad Thomas hasreturned to Astral Radio Calgaryas Digital Accounts ManagerHe left the stations to found anagency when they were ownedby Standard Radio CalgaryhellipDavid Lee is the new Country Manager Canadafor RCS CanadaMedia Monitors Hersquos based inToronto Lee succeeds Ross Langbell who leftthe company this past spring Jess Bradyjoined Corus Cornwall as Morning Anchor and
Corus Radio Eastern Ontario and VPGMCHEX TV Peterborough and CKWS-TV KingstonMichael Harris GM CKWS-TV and CHEX TV(was GM of CHEX TV only) JJ JohnstonGM Corus Radio Cornwall Kingston andPeterborough (was GM at CorusRadio Vancouver) No longerwith the company are CornwallGM Scott Armstrong and CorusKingston [radio amp TV] GMMike Ferguson who retiredend of August Former CorusRadio Peterborough GM BrianArmstrong moves to GSM) ChrisPandoff VPGM Corus Radio
Toronto and Hamilton (was VPGM for CorusRadio Toronto only but now adds Hamiltonduties held by Suzanne Carpenter) Chris SisamVPGM Corus Radio Southwestern Ontario(based in London Sisam will be responsiblefor Corus Guelph Corus KitchenerCambridgeand London Guus Hazelaar of Corus Guelphhas retired Lars Wunsche GSM Corus RadioToronto (was GM at Dave FM (CJDV-FM)TheBEAT (CKBT-FM) Kitchener)
Mike Finnerty the former Daybreak Host at CBCRadio Montreal returns this fall to anchor themorning show He left last year to work as anonline editor for The Guardian in London NancyWood hosted Daybreak for six months afterFinnertyrsquos departure She left earlier this yearAstral Radio BC Peace Region Brand Director JayTerrence after 10 years at that location three asPD moved to sister station CJAY Calgary tobecome Assistant Brand Director (Brand Directoris Astral nomenclature for PD)hellip After more than 21 yearsCTV Calgary News Anchor BarbHiggins has left her job to
become a mayoral candidate in this fallrsquos elec-tions Higgins and co-anchor Darrel Janz an-chored the News at 6 since March 8 1989 andare considered the longest serving anchor teamin Canadahellip Mark Russett has been promotedto GSM at Newcap Radio Ottawa He joined thestation five years ago as Retail Sales ManagerhellipKenny Jones Morning Show Host at Country933 Fort McMurray for the past nine yearsheaded to Rogers-owned sister station Country
JJ Johnston
Chris Pandoff
Lars Wunsche
Michael Harris
Jay Terrence
Barb Higgins
Kenny Jones
Gerry Pigeon
Mark Russett
Diana Swain
Shelly Datseris
Dale Jubb
Justin Park
Karen Irvine
Jeff Walker
Joe McFarland
Chad Thomas
David Lee HBA
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 32
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 33
Reporter The University ofWestern Ontario graduate madethe move from LondonhellipSheldon MacLeod the formerNDMorning Editor at CKBWBridgewater is now a WeekendNews Anchor and afternoonReporter at News 957 Halifax
Earle Mader PD at C100 Halifaxhas retired Mader spent his30-year broadcast career withthe CHUM station the last twoand a-half years as PD TheBOUNCE PD Chris Duggan has
taken over as PD for both stations Mader won Music Directorof the Year honours (secondary market) at the 2002 CanadianMusic Week Jennifer Yascheshyn has been promoted to PD atCHUM Kingston from Promotions and Marketing Director Shesucceeds Dan Melon who is moving to the faculty at OttawarsquosAlgonquin College New Marketing and Promotions Director isShawn Whalen who continues with his regularFLY-FM Kingston on-air shift Matthew Waddellmoved to TELETOON Canada in Toronto asCreative Director Most recently Waddell wasAssociate Creative Director at Astral TelevisionNetworks Kapila (Kaps) Ratnayake is the newChief Engineer at Corus Radio Cornwall He
had been with Rogers RadioCalgary Succeeding him isJim McTighe from CFJC TV7Kamloopshellip Mid-summer JohnWaterman became the ND at981 FM CKBWHANK (CJHK-FM) Bridgewater Watermanhad been with ATVCTV Halifaxand most recently 917 TheCoast Sechelt
Mark Lade after 50 years behindthe microphone has called itquits During his career Ladeworked at such venues as OwenSound Woodstock Hamilton Chatham NiagaraFalls Welland and London his last stop beingOldies 1410 CKSL London Jennifer Stewart hasbeen promoted to Exec Director of AcquisitionsDevelopment and Feature Film NetworkProgramming at CBCrsquos English TelevisionServiceshellip Ceara Kavanagh has moved from her
Shawn Whalen
SheldonMacLeod
Jess Brady
JenniferYascheshyn
Earle Mader
Jim McTighe
Mark Lade
MatthewWaddell
KapilaRatnayake
JenniferStewart
BDSept10qxdBD 19082010 1743 Page 33
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CBC Radio-Canada
34 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
PD gig at Vibe 985 Calgary (now Virgin Radio98-5) to return to 1073 KOOL FM Victoriawhere shersquos the afternoon drive Hosthellip DerekLuis is new CEO at National Screen InstituteCanada (NSI) succeeding Susan Millican Hewas a SUN TVQuebecor Media Executivehellip PaulSedik ex of Astral Media Television has landedas Regional General Manager Central Ontarioat NEWAD a Toronto-based agencyhellip FAN 590Toronto fired the morning drive team of DonLandry and Gord Stellick plus morning showHost Mike Hogan Also gone are Announcer RickRalph and Producer Brian AngusTaking over mornings on aninterim basis was Toronto radioveteran Jeff Lumby News 957Halifax talk show Host AndrewKrystal has moved to mid-mornings at The Fanhellip MarkMorris joined 1039 The JuiceKelowna as Afternoon Driversucceeding Ken Allan Joonyer
Morris had been with SUN FM Penticton hellipEdmonton market veteran Shane Michaels isthe new Afternoon Drive Host at 963 CapitalFM Edmonton succeeding Jason Roberts
Roberts moved to 1049 EZ Rock Edmonton asAfternoon Drive Host which resulted in LochlinCross to handle mid-days at The Bearhellip BrentBrooks is now the Morning Host at COUNTRY95 Lethbridge The 25-year veteranrsquos stops haveincluded Calgary Red Deer and Lethbridge withvarious roles such as PD MD and various on-air postshellip Taking over the midday show at Q99Grande Prairie is Renn Davies who moved fromZ99 Red Deer Former midday Host WardLivingston now does drive afterChristy Farrel whorsquod held theposition as well as being MDmoved to Sun FM PentictonPDmorning show Host PaulOuellette adds music dutiesAlso joining the team is CristyEllen from CJNS Meadow LakeSK taking over the productioncreative post
Tamara Konrad has become GMGSM at CKEA957 Edmonton Konrad moves to the HarvardBroadcasting station from her Ops Mgr position
CearaKavanagh
Renn Davies
Derek Luis
Andrew Krystal
Paul Sedik
Brent Brooks
Lochlin Cross
Ward Livingston
Cristy Ellen
Tamara Konrad
BDSept10qxdBD 19082010 1743 Page 34
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 35
at Corus Edmonton where shewas the Ops Managerhellip Inaddition to his GSM responsi-bilities at X929 (CFEX)Calgary Gary Brasil is now alsothe National Sales Manager forthe Harvard grouphellip BroadcastEngineer Chris Terpsma theChief Engineer at VistaBroadcasting has moved tobecome responsible for techoperations at Harvardrsquos newstations in Edmonton and RedDeerhellip Angie Norton hasbecome the new Business Manager forHarvardrsquos Regina and Yorkton stationshellip AndChristian Hall in addition to his responsibilitiesas PDOps Mgr at X929 Calgary is nowProgram Manager for the Harvard AlbertaRadio cluster After 12-years Bill Toffan hasretuned to 1049 The Wolf Regina as PDMorning
Show Host He succeeded Chris White who recently joined theHarvard sales department after having been on the air for 15years and PD for the last three
Heather Ostertag is no longer PresidentCEO of FACTOR theFoundation Assisting Canadian Talent On Recordings Brian
Hetherman FACTORrsquos VP of Industry Affairshas assumed GM duties until anew president is appointedhellipEldon Duchscher after 21 yearswith the Saskatoon Media Groupmdashthe last few years as NewsDirectormdashhas resigned a moveprompted by an opportunity of-fered to his wife at the Universityof Calgary Duchscherrsquos NDposition at CJWW Country 600Magic 983929 The Bull wasfilled by Vanese Ferguson KateBuick after 15 years at CD 989Simcoe is now PDMidday Hostat K-Rock 1055 CharlottetownSucceeding her in mornings atSimcoe is Asta Syri who joinedGerry Hamill and Renee BerubeCD 989 VPGM Blair Daggetttook over PD responsibilitieson an interim basis AcadiaBroadcasting Thunder Bay PD
Sandra Dolynchuk resigned citing family reasonsShe returned to Winnipeg and joined K-Rock1007 as PDhellip A (CKVR-TV) Barrie AnchorLance Chilton after almost 12 years as even-ing news Anchor has moved on leaving thebroadcast business to try his hand in realestate Rhonda Messieh is the new MarketingManager at CHCH News Hamilton Prior tothat shersquod been Marketing Manager for CorusEntertainmentrsquos CMT Paul Timm has been ap-pointed Digital Accounts Manager for AstralRadio Manitobahellip CBC has appointed Greg Guyas the Senior Communications Officer for NovaScotia Guy has 23+ years experience at theHalifax Herald and with his own companyhellipDavid Magro is now responsible for imaging andcommercial production withinthe Rogers Radio Toronto clus-ter production department His20-year career includes stops atVirgin Radio 999 Toronto CorusToronto New Flow 935 Toronto
and Z103 Toronto Marvin Piuti is now ND at897 Sun FM (CJSUFM) Duncan Most recent-ly he was with CHEK-TV Victoria The New VImdashnow A (CIVI-TV)mdashVictoria and is an alumnusof Citytv TorontoMuchMusic He succeeded RicRathburn who retired Samantha Cook has suc-ceeded Brian Bolt as the Program Coordinator
for the radio broadcasting pro-gram at Hamiltonrsquos Mohawk College Cookbrings 10 years of broadcast experience to hernew position having worked at Country 953Hamilton Energy FM Toronto Kiss FM Torontoand YTVhellip Darryl Henry moved to 981 CHFIToronto after having done mid-days at Astralrsquos973 Torontohellip Stephen Smart formerly of CTVBritish Columbia has moved to become theLegislative Correspondent in Victoria for CBCTelevisionhellip Mastermind is no longer the after-noon Drive Host at Virgin Radio 98-5 CalgaryHolding that spot now is Simon Mitchell abroadcast veteran with stops in AustraliaVancouver and Victoriahellip Michael Lewis is nowChief Engineer at Starboard Communications inBelleville The former Rogers Radio Lethbridgeemployee also provides technical services toDAWG FM Ottawa
Will MacKay ex of Corus Radio Kitchener is the
Stephen Smart
VaneseFerguson
Gary Brasil
Christian Hall
Chris Terpsma Chris White
Bill Toffan
HeatherOstertag
Asta Syri
Kate Buick
EldonDuchscher
SandraDolynchuk
David Magro
Greg Guy
Marvin Piuti
Samantha Cook
Paul Timm
RhondaMessieh
Will MacKay
BDSept10qxdBD 19082010 1743 Page 35
36 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
new GMGSM at Newcaprsquos K-Rock 893 KentvilleMacKay with 15 years experience in sales andmarketing was a Senior Sales Rep with CorusTim Schutz ex MD at Jack FM Calgary is nowPDMD at Rogersrsquo 1077 The River LethbridgeAt Quebecor at least three new news employ-ees David Akin from Canwestrsquos Ottawa BureauBrian Lilley the Ottawa Bureau Chief at AstralRadio and Tobias Fisher most recently of theCBC They were hired as Quebecor anticipatedwinning a new specialty channel Sun TV NewshellipTV Journalists Herb Luft and John Grant retiredthis summer from CTV (CFCF-TV) MontrealLuft who started working at CFCF as a radionewscaster in 1971 and joined the TV stationfull-time in 1977 is the longest-serving reporterat CTV Montreal Grant had been CTV MontrealrsquosQuebec City Bureau Chief since 1996hellip At AstralTorontorsquos radio cluster layoffs included CFRBAssignment Editor Eileen Berardini eveningAnchor Bob Komsic weekend morning Host
John Donabie and Melissa Boyce (promotions) Vassilios Mimishas been appointed as the new North American BroadcastersAssociation Director of Technology Most recently Mimis servedas Director of Broadcast Technical Policy andPlanning with the Canadian Department ofIndustry 1007 HANK FM Winnipeg PD AbbeyWhite has become PD at sister Newcap stationsKG Country Red Deer and the Country Newcapstations in Brooks Drumheller Stettler andBlairmore Also at Newcaprsquos Southern AlbertaGroup Al Tompson MD and Morning ShowHost at Zed 99 Red Deer added PD for Zed99The Fox Brooks to his responsibilities FormerPD Brent Young is no longer with the organiza-tion Rob Leighton is Astral Radiorsquos new DigitalAccounts Manager for the BC Interior based inKelowna Leighton had been with Telus with anInternetinteractive sales and development back-ground While never in radio he grew up withit and learned vicariously through his fatherGord Leighton a well-known BC broadcast man-ager Also at Astral Radio Kelowna after 38years Ron Wittenberg has retired from broad-casting He began at CKNW New Westminsterthen migrated to the Okanagan roughly 30 yearsago to raise a family Since then hersquos been with the Kelownastations under numerous ownership changes After five yearsat Newcap stations in Halifax and Fredericton Jason ldquoJDrdquoDesrosiers has joined the Evanov Radio Group (ERG) in Halifax
He succeeds Angela Kelly as Promotions andMarketing Director and will also become APDat ERGrsquos second Halifax station expected tolaunch this fall Diane Boehme has been ap-pointed Exec VP Television for EBTV in TorontoEBTV is the banner under which it andBrightlight Pictures will work jointly in the pro-
duction and distribution of TV programming Her backgroundincludes Senior Director Independent Production at CHUMTelevision and Director Original Production at Astral Television At Canadarsquos Olympic Broadcast Media Consortium Gavin Rothhas been promoted to Sales VP and Christos Nikitopoulos to thenewly-created VP of Programming and Revenue Planning posi-tion Roth had been Senior Sales Director for the consortiumNikitopoulos was previously Senior Director of Programmingand Revenue Planning At Clear FM Winnipeg Laurie Jolicoeuris now the Promotion Director She moved from sister Rogersproperty Citytv Winnipeg where she was the Marketing EventsCoordinator Donald Nelson the Senior Broadcast Technologistat CBC Yellowknife transferred to CBC Windsor in the samecapacity Prior to joining CBC he was an Engineering Supervisorin Stamford Connecticut and alsoworked in Northern Canada as anengineering freelancerhellip The husbandand wife morning broadcast team ofBob Wallace and Diana Meder are nowwith Larche Communicationsrsquo new sta-tion 923 FM (CJOS-FM) Owen SoundBoth were most recently with BayshoreBroadcastingrsquos Mix 106 Owen Sound Meder isalso News Director Matt Mise PromotionDirector transferred from sister station KICX917 Sudbury GMGSM is Rob Brignell and PDis Don Vail both also previously employed byBayshore Broadcastinghellip KiSS 925 Torontorsquos newAfternoon Drive Announcer is JJ ex MorningShow Co-Host at The New Flow 935 Torontofor the past three years JJ was also on-air at theprevious incarnation of KiSS With his arrivalCash Conners moved to evenings
Lee Cornell has been appointed Group ProgramDirector at Evanov Radio Group based at theToronto head office Most recently he acted asVPAffiliate Relations International with USbased LDR (Listener Driven Radio) though hehas experience on several continents includingas Group Programmer and Manager in Australiathe UK and the US New PD at 917 The BounceEdmonton is Andy Winford ex of CBS Radio
Herb Luft
Cash Conners
Jason ldquoJDrdquoDesrosiers
Abbey White
Diana Meder ampBob Wallace
JJ
Diane Boehme
John Grant
Matt Mise
Tim Schutz
Rob Leighton
BDSept10qxdBD 19082010 1743 Page 36
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 37
Fresno Wendy Rose the Promotions Directorat Astral Radiorsquos CHAM amp CKOC Hamiltonmoved on after 11 years with the stations Shersquosnow Promotions and Marketing Manager atEvanov Communicationsrsquo FM92 The JewelNEWS COUNTRY AM 1380 Brantfordhellip DavidLindores became the Promotion Director atKiSS 925 981 CHFI Toronto at mid-Junemoving to the Rogers stationsfrom Astral Radio TorontoPrior Astral Lindores had beenwith Universal Music for 14years most of it overseeing theMarketing amp Promotion Depart-
ments of the companyrsquos central regionhellip KateMilton joined 1013 The BOUNCE Halifax asEvening Announcer She had been doing driveat Z103 Halifaxhellip Senior Maintenance Techni-cian Al Adachi after 38 years in broadcastinghas retired He started his career at CKY Winnipegand in 1976 moved to ITV now GlobalEdmontonhellip Jeremy Morrell is the New Manager
of Broadcast Technical Services at The WeatherNetwork Oakville Prior to his appointmentMorrell was Assistant Product Manager andbefore that a Team Leader for Technical Sales atRoss Videohellip David Kincaid after six years withCTV British Columbia and more than twodecades in news broadcasting has moved intoa new careerhellip Paul La Frenais has given uphis position at Novanet in Ajax due to LouGehrigrsquos disease more commonly known asALS His successor is Rod Ditz After 35 yearsat Rohde amp Schwarz including seven on theExecutive Board and five as its ChairmanMichael Vohrer retired On July 1 ManfredFleischmann became President and CEO Eric
Riehl joined Applied Electronics as a TechnologySales Representative Broadcast amp Post Produc-tion Division Riehlrsquos background includes anoperational and systems background in postaudio as well as customer support and salesexperience with editing systems storage solu-tions and broadcast automationarchiving
Kate Milton
Al Adachi
David Kincaid
David Lindores ManfredFleischmann
Wendy Rose
Eric Riehl
BDSept10qxdBD 19082010 1743 Page 37
(
~
~- ~ r~
l lo
~ - ~
~ ~
INNOVATION In TV Opt ics Since 1958
World-Class Lens Technology Local Technical Support Bilingual Local Factory Service Centre 1400 Courtneypark Drive I Mississauga Ontario I LST l H l (905) 795 -2012 I wwwcanonbroadcastcom
38 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Brian Spiers best known as the ex Grass ValleySales Manager for Canada (and based inToronto) moved to Gainesville FL to becomeVP Sales North America for Digital BroadcastInc
SIGN-OFFS
Murray Chercover 80 in Toronto of complica-tions following pneumonia The former CTVPresidentCEO retired in 1990 but continuedas a special consultant to CTV while develop-ing his own Chercover Communications Inaddition to an Emmy for his contributions tothe broadcasting industry Chercover collected
a number of personal honours during his career including theCAB Distinguished Service Gold Ribbon (1986) the CFTA GoldMedal for Lifetime Achievement (1988) a ldquoRockierdquo LifetimeAchievement Award from the Banff Television Festival and hewas named to the CAB Broadcast Hall of Fame in 1994
Myles Morton 85 at Belleville General HospitalMorton the owner of Quinte Broadcasting RadioGroup (CJBQMix 97Rock 107 Belleville) wasalso the former owner of the BellevilleIntelligencer newspaper and Cablevue the localcable company He had been in declininghealth for the past year
Jimmy Dean 81 suddenly at his home in Virginia The Countrymusic legend scored a 1 hit in 1961 with Big Bad John thesong that won him a Grammy Award
Randy Dewell 62 in Halifax of a heart attack and a series ofstrokes The former Halifax alderman award-winning broad-castermdashincluding the Ted Rogers SrVelma Rogers awardmdashandcivil servant had such stops in his on-air career as CFRA OttawaCHUM Toronto CKGM Montreal and CJCH Halifax
Wilbur ldquoWibrdquo Arnold Westby 78 of cancer inYorkton He was a Cameraman and the firstemployee hired at CKOS-TV Yorkton Thirty-fiveyears later he retired as GM His son MarcWestby is Manager Production amp Programmingat CHAT-TV Medicine Hat
John Delazzer suddenly of a heart attack inToronto Delazzer was the voice of TVO formany years and before that an Announcer atCKKW Kitchener
Irwin Barker 58 at Torontorsquos Princess MargaretHospital of a rare and aggressive cancer Barkerwas a writer for shows such as This Hour Has 22Minutes and The Rick Mercer Report Born inWinnipeg Barker worked as a public policy re-search consultant for Angus Reid and as a lec-turer in sociology at the University of Alberta
and the University of Manitoba
Gordon Allan Brady of cancer in the CentralOkanagan Hospice House In 1969 he startedCKQR Castlegar managing it through 1990when it was sold The station is now an Astralproperty
Brian Spiers
Phot
o co
urte
sy o
f Cas
tane
t
BDSept10qxdBD 19082010 1743 Page 38
r- --bull~
middot ~
This (~dilion is hlOllAhl lo you by
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Delco Wire amp Cable Ltd Nova net Communications Ltd
DEM Allen amp Associates Ltd Om neon
General Cable RCS Canada Ltd
Rohde amp Schwarz Canada Inc
Ross Video Ltd
S W Davis Broadcast Technical Services Ltd
Solutions Broadcast RF
Sonotechnique PJL Inc
Western Association of Broadcasters
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 39
One of those parameters that weall jabber about frequently in thetransmission game is Standing
Wave Ratio or SWR Itrsquos a pity that therersquosso much misunderstanding surroundingan essentially simple concept
Your transmitter is connected to yourantenna or load with a length of trans-mission line Transmission line theory tellsus that in an ideal lossless world if allthree of these items are perfectly matched(at 50 ohms or whatever) then all of theRF energy leaving the transmitter will ar-rive at the antenna and be radiated fromthere In the real world there will besome slight attenuation from the trans-mission line and some of the energythat does make it to the antenna will bereflected back to the transmitter by slightimpedance mismatch
The phase difference between the for-ward-going incident wave and the reflect-ed wave varies along the line but isconstant at any point on the line This iswhere the expression ldquoStanding Wavesrdquocomes frommdashalthough the waves actual-ly travel along the line the voltage nodesappear to be stationary
Where the voltages of the incidentand reflected waves are in phase there isa maximum and where they are out ofphase a minimum The Voltage StandingWave Ratio or VSWR is the ratio of themagnitude of the maximum voltage onthe line to the minimum There is also aCurrent Standing Wave Ratio which willhave the identical value so clearly the V
really) in dB But when we get right downto it a low value of return loss means thesame thing as a high value of SWRmdashtrouble coming up ahead fast
Those high SWR values mean that thepeak RF voltage at ldquonodesrdquo on the linewhere the forward and reflected voltagesadd in phase will be high As the wavesbounce back and forth repeatedly betweensource and load that voltage can becomevery high If it exceeds the dielectric break-down voltage of the line arcing willensue That Teflon insulation will breakdown to carbon and now we have ashort The short gives us another point ofhigh reflections and so the cycle contin-ues back towards the transmitter
Aside from the transmission line dam-age the transmitter doesnrsquot care much forthe mismatch either Again peak voltagesand currents are suddenly much higherthan planned for and will stress the ampli-fierrsquos components Even if the parts arenrsquotoverstressed to the point of failure effi-ciency drops and temperatures rise Atbroadcast power levels something gen-erally has to give pretty quickly Which iswhy so much attention has gone intoSWR detection and power foldback frommanufacturers
Dan Roach works at SW Davis BroadcastTechnical Services Ltd a contract engineer-ing firm based in Vancouver He may bereached at danbroadcasttechnicalcom
BY DAN ROACH
ENGINEERING
in VSWR is not needed and we can simpli-fy our expression to SWR without givingup anything (The continued popularityof that V in VSWR is another one of thegreat mysteries of our age)
A perfect load would result in anSWR of 100 an open circuit or a short atthe end of the line will give us an SWRnear infinity (there is some attenuationthat keeps us from getting all the waythere)
An alternate expression we donrsquot usemuch in broadcasting perhaps to ourown misfortune is Reflection Coefficientwhich is simply the ratio of the reflectedwave voltage to the forward wave volt-age A perfect match gives a reflectioncoefficient of 0 a short-circuit load has acoefficient of -10 and an open circuitrsquoscoefficient is +10 Conceptually this is alittle simpler to grasp than SWR But itamounts to the same thing
Next comes the very popular but per-haps overused expression of Return LossIf we take 20 times the logarithm of theratio of the magnitudes of the reflectedvoltage and the forward voltage we endup with a number in decibels that repre-sents the power ldquolostrdquo in the load betweenthe incident and reflected waves
One of my favourite textbooks de-scribes this whole concept as ldquosillyrdquoNevertheless it remains popular proba-bly because we all know how much engi-neers love to express things (all things
Reflections on standing waves
BDSept10qxdBD 19082010 1743 Page 39
The Davicom MAC wont
IIAC bull fi cf ons let you sleep
Its advanced filtermg un unless youre REALLY needed ctavicom
Intelligence amp Innovation t 1 418682 3380 i f 1418682 8996 www dav1comcom
The Western Association of Broadcastersthanks our valued sponsors who helped
make our 76th Annual Conferencesuch a success
Gold
Silver
Bronze
Patron
Platinum
A special thank you to the Delta Lodge at Kananaskis for being our long term hotel provider and sponsoringour early bird registration
Western Association of Broadcasters 2010 - 2011 Board of DirectorsRichard Kroeker President Mitch Bozak Past President Wade Moffatt Director Doug Gunn Director Tom Scott DirectorVic Dubois Director Tom Newton Director Neil Shewchuk Director Paula Davies Director Michael Olstrom Director
JOIN US JUNE 8 ndash 10 2011 IN BANFF ALBERTA TO CELEBRATE THE WABrsquoS 77TH ANNIVERSARY bull WWWWABCA
The Western Association of Broadcasterswould like to recognize and honour this
yearrsquos winners of the WAB Gold MedalAwards The Gold Medal Awards are presented to WABmember stations for outstanding contribution to the Canadianbroadcasting industry in the area of community service
The Radio Gold Medal winners for 2010 are
CKBI Prince AlbertGive a LittleLife Day
The Television Gold Medal winner for 2010 isCTV Edmonton for the Rink of Dreams
The Wolf 1049Regina ndash TheInterview
Al Thorgeirson
Menno Friesen
The 2010 Western Associationof Broadcasters Broadcaster ofthe Year is Al Thorgeirson
Menno Friesen is our newHonourary Life Member
The WAB 2010 BroadcastPartner of the Year isthe Kinsmen Foundationof Saskatchewan
BDSept10qxdBD 19082010 1743 Page 40
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The Foundation Assisting Canadian Talent on Recordings With Support From Canadas Private Radio Broadcasters
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ltFEFF4f7f75288fd94e9b8bbe5b9a521b5efa7684002000410064006f006200650020005000440046002065876863900275284e8e9ad88d2891cf76845370524d53705237300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c676562535f00521b5efa768400200050004400460020658768633002gt CHT ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef69069752865bc9ad854c18cea76845370524d5370523786557406300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt CZE 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 DEU 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 ESP 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 ETI 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HEB 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 HRV (Za stvaranje Adobe PDF dokumenata najpogodnijih za visokokvalitetni ispis prije tiskanja koristite ove postavke Stvoreni PDF dokumenti mogu se otvoriti Acrobat i Adobe Reader 50 i kasnijim verzijama) HUN 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maken die zijn geoptimaliseerd voor prepress-afdrukken van hoge kwaliteit De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 POL 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 RUM 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 SUO 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 TUR 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6 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Just one
The transitionto digital
TV
Too many people within the broadcastindustry are still vague on the whyswhats whens whos and hows of the
transition to digital TV The lack of knowledgeis to be expected in the general populationbecause the digital transition message hasnrsquotbeen delivered with nearly enough urgencynor frequency That being the case itrsquos not sohard to understand that a whole bunch of folksin the broadcasting craft are also in the dark
BDSept10qxdBD 19082010 1742 Page 6
Reasons for DigitalWorldwide transitionmdashDigital television is not exclusive to North America The
US completed its transition in June of last year and the transition is either wellunderway or completed in Europe Japan and China (and other countries)
Picturesound qualitymdashWhile viewers have been well-served by analogue sinceTVrsquos inception the difference in picture quality is like comparing a black andwhite Kodak Brownie snapshot with todayrsquos high resolution digital photos Dittothe sound Compare the quality of the one speaker on your old TV set to theSurround Sound capabilities available via digital Irsquom reminded of the awe I feltwhen at a local movie theatre I heard Surround Sound for the first timemdashjetstaking off from aircraft carriers in the movie Top Gun
Spectrum coordination with the USmdashSpectrum has to be coordinated with theUS for harmonization Come Sept 1 2011 the Americans will expect Canadianbroadcasters to have vacated UHF channels 52 to 69 An agreement is in placestipulating that some of these channels will be re-purposed for public safety serv-ices eg police fire and ambulance and this applies on both sides of the borderIt cannot be emphasized more strongly Canada has a treaty with the US and itcannot ignore the deadline Canada MUST minimize cross-border interference
Advanced wireless servicesmdashSpectrum that will be freed up through the digi-tal transition has been earmarked for advanced wireless services The demand formobile broadband services is expected to increase dramatically over the next 10years and the spectrum is absolutely necessary if there is to be capacity to meetthe growth
Mandatory MarketsGenerally speaking local Canadian over-the-air television stations that fit
these criteria will be required to make the switch by August 31 2011bull national provincial and territorial capital citiesbull areas with a population over 300000 bull other areas where there is more than one local television station broadcasting
over-the-air signalsIn July 2009 the Canadian Radio-Television and Telecommunications
Commission (CRTC) established mandatory markets adding LloydminsterAlta Thunder Bay Ont and Rouyn-NorandaVal drsquoOr Que in March 2010
Specifically the following areas need to switch to digital TV by August 31 2011bull British Columbia Vancouver and Victoriabull Alberta Calgary Edmonton Lloydminster and Lethbridgebull Saskatchewan Regina and Saskatoonbull Manitoba Winnipegbull Ontario Toronto Barrie Hamilton London Windsor Kitchener Ottawa and
Thunder Baybull Quebec Montreal Quebec City Gatineau Trois-Riviegraveres Sherbrooke Riviegravere-
du-Loup Saguenay and Rouyn-NorandaVal drsquoOrbull New Brunswick Saint John Moncton and Frederictonbull Nova Scotia Halifaxbull Prince Edward Island Charlottetownbull Newfoundland and Labrador St Johnrsquos
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 7
ne year left
s
With that basic premise in mindBroadcast Dialogue has put together aprimer on what you need to know both foryourselves and for your friends when (of if)they come to you for ldquoexpertrdquo information
Wersquoll begin with the reasons behind themove from analogue to digital then moveforward into a whole range of other issuesfacing Canadian television broadcasters
BDSept10qxdBD 19082010 1742 Page 7
bull Yukon Whitehorsebull Northwest Territories Yellowknifebull Nunavut Iqaluit
Within these mandatory markets almost 200 analogue trans-mitters will have to be converted to digital although a numberare already up and running
There are some smaller non-mandatory markets located forthe most part in the far north for which costs associated withthe transition may be a problem While the CRTC is giving sta-tions on channels 2 to 51 in non-mandatory markets some slackmdashallowing them to continue in analoguemdashthe necessity forfreeing up channels 52 to 69 Canada-wide isnrsquot negotiable
At the moment there are 16 transmitters in non-mandatorymarkets but they are on channels 52-69 within the 360 km UScoordination zone If they donrsquot go to digital by August 31 2011they will have to move their analogue signals to one of thelower channels (51 or below)
Those transmitter sites are Canwest CIII-TV-55 Fort ErieCBC Chatham Digby Foymount Spillmacheen Truro CorusCKWS-TV-1 Brighton CTV CFTO-TV-54 Bobcaygeon The MiracleChannel Burmis Radio-Canada Digby Lac-Etchemin Sainte-Famille Sarnia TVO Belleville Chatham Cloyne
Over-the-air viewersJust short of 900000 Canadians rely solely on an antenna
for their TV reception Those in mandatory markets with olderTV sets may have to buy a converter box They retail for about
$75 or less to receive digital signals over-the-air There is noneed to invest in a new TV set because of the switch These box-es are in stock in most electronic stores and other outlets
As many as 44000 households in non-mandatory rural andremote areas could potentially lose access to free local TVSatellite is often the only alternative and providers indicate thata receiver and dish would cost each household roughly $300plus installation But that doesnrsquot include the monthly bills forprogramming Customers would have to pay the going rate forsomething they used to get for free
CRTC Chair Konrad von Finckenstein calls that situationuntenable He suggests there may be a possible solution throughBroadcast Distribution Undertakings (BDUs)mdashthe designationgiven by the CRTC to cable and satellite distributorsmdashprovid-ing those consumers with a package of local and regional TVstations at no charge
von Finckenstein addressing delegates at the Banff TV Festivalearlier this year said the free local package option could ensurethat Canadians continue to have access to the local and region-al television that they now get over-the-air The Commision hesaid is ldquoprepared to grant an exception to our regulations whichrequire that distributors provide a full basic service Howeverdistributors should not be permitted to distribute any other tel-evision services with the free local package or force consumersto purchase any other servicesrdquo
FreeHD Canada approved but not yet operational has devel-oped a free local program package to deliver all conventionalover-the-airs in HD as they are ready to their local markets
8 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
For more information go to wwwmajortechcomor call us at (905) 873-0778
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BDSept10qxdBD 19082010 1742 Page 8
Major tech
Consumer EducationWhile there are now some efforts being made to correct the
situation most consumers donrsquot have a clue about digital tran-sition But as discussed above the majority of Canadians wonrsquotnotice any difference because theyrsquore getting their signals viacable or satellite
In that same speech at Banff the CRTC chairman said thatthe onus to devise a public awareness campaign rests withbroadcasters If they donrsquot he said they risk losing viewers andsubscribers ldquoTo avoid this they will need to design a vigorousawareness campaign to provide information through publicservice announcements and other initiativesrdquo he said
CostThe CRTC released budgetary estimates for the Canadian
marketrsquos digital conversion working under the basic assumptionof a duplication of the existing analogue service contour Threestudies were commissioned and executed by Patrice LemeacuteePEng and Franccedilois O Gauthier P Eng of Spectrum Expert IncPierrefonds QC with the assistance of the following supplierswhich provided budgetary prices for the studies Novanet-MSCSBRF Rohde amp Schwarz LARCAN Telesat and Acura TechnologyGroup
Study 1 (Complete Service Replication) provides the mostrealistic DTV duplication of the analogue service which betteraccounts for the digital cliff effect and the current state of digi-tal reception equipment
Study 2 (Limited Service Replication) reproduces the ana-logue service using the method proposed by Industry Canadaand the FCC This approach may result in a loss of coverage forhouseholds that were able to receive analogue service especial-ly in the fringe area (limits of the coverage) It assumes that broad-casters implement DTV facilities on the channel identified inthe DTV post transition plan
Study 3 (Practical Service Replication) is identical to Study 2but assumes that all stations in markets where the populationis less than 300000 will re-use the same channel as the analoguestation in order to reduce costs This represents mainly VHF sta-tions (TV channels 2 to 13)
The results of these studies are presented in the table belowThe estimates are simply that estimates The quotations were
based on product list prices and on prevailing US dollarexchange rates Supplier discounts at the time of purchase wouldreduce the final equipment cost
Estimates assumed complete rebuilds of transmitters andbroadcast equipment (no retrofits were considered) Howeverwhen a station was using the same DTV channel as the NTSCchannel the antenna and transmission line were considered re-usable
Cost for the provision of test equipment is not included inthe summary table but costs for the engineering brief factorycompliance tests for antennae and for coverage measurementsafter implementation are
Coming out of one of the worst recessions itrsquos no surprisethat broadcast organizations arenrsquot eager to spend the moneyfor digital transition especially in light of few if any businessmodels for the additional technical possibilities
Where do they standCBCRadio-Canada
CBC-Radio Canada will be installing 27 digital transmittersin all of the markets in which it produces original TV program-ming The Corporation says 15 of them will be operational byAugust 2011 with the remaining 12 to be operational on orbefore August 2012
CBC digital transmitters are now operational in TorontoMontreal Ottawa and Vancouver Radio Canada has digitaltransmitters in Toronto Montreal Ottawa and Quebec City ByAugust 2011 digital transmitters will be operational for CBCCalgary and Edmonton and Radio Canada Rimouski Trois-Riviegraveres Sherbrooke Chicoutimi and Moncton
By August 2012 CBC will add Yellowknife Regina WinnipegWindsor Saint JohnFredericton Charlottetown Halifax andSt Johnrsquos while Radio Canada will add Vancouver EdmontonRegina and Winnipeg
CBC-Radio Canada says it will continue to offer analogueservice beyond August 31 2011 in those markets not identifiedas mandatory It has also filed a request to the CRTC to allow atemporary extension of analogue service in those markets notslated for transition until after the August 2011 deadline
After that point says VP and Chief Regulatory Officer StevenGuiton ldquoWhen all is said and done our estimate is that lessthan one percent of Canadians will need to turn to a cable orsatellite provider in order to continue receiving our signalrdquo
The nine transmitters that are located in non-mandatorymarkets but fall under the US coordination zone will vacate thechannels and relocate continuing with analogue transmissions
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 9
TransmittersNumber of
StationsTotal Cost for Study 1
Total Cost for Study 2
Total Cost for Study 3
Serving populations greater than 300000
95 $76986076 $65228574 $65228574
Serving populations lower than300000 with local programming
257 $139174668 $125172525 $48800844
Serving populations lower than300000 without local programming
386 $208762002 $187758788 $73200665
GRAND TOTAL 738 $424922746 $378160088 $187229883
BDSept10qxdBD 19082010 1742 Page 9
CTVglobemedia (CTVgm) CTV (CIVT-TV) Vancouver CFCN-TV Calgary and CTV
(CFTO-TV) Toronto are already digital while for all other sta-tions CTVgmrsquos plans are based on a ldquohard cutoverrdquo which meansthat analogue transmitters are turned off and within a veryshort period digital transmitters become operational This willhappen on or shortly before August 31 2011
There will be no transitional period during which analogueand digital transmitters are operated at the same time except inToronto Vancouver and Calgary CTVgm has budgeted to con-vert all transmitters in mandatory markets for both CTV and Astations However the plans are based on two key assumptions1 The value-for-signal (VFS) regime announced by the
Commission in March and currently the subject of referenceto the Federal Court of Appeal is confirmed and
2 The current application for regulatory relief for A stationsis approved in a timely mannerThere are no plans to convert the rebroadcasting transmit-
ters of the satellite-to-cable educational broadcaster known asACCESS (CIAN-TV Calgary and CJAL-TV Edmonton) at thistime As to CFTO-TV-54 Bobcaygeon which is in the US coor-dination zone it will transition to digital
CanwestCHAN-TV Vancouver CICT-TV Calgary CITV-TV Edmonton
and CIII-TV-41 Toronto are digital With one exception mandat-ed markets are planned to be transitioned to DTV by the August31 2011 deadline The possible exception CKMI-TV-1 Montrealis one in which the analogue equipment is being retrofittedand converted to digital a process which cannot begin until itsanalogue transmission is discontinued The Montreal transi-tion will be completed as soon as possible following analogueshut off
The CRTC listed CIII-TV-7rsquos transmitter as being in BarrieItrsquos actually in Midland about 50 kilometres farther northCanwest says in its application that even if it were to employthe maximum allowable ERP provided in the DTV Channelallotment it would be impossible to cover Barrie with a DTVsignal from the Midland location Canwest also says that approv-ing the power increase for the Toronto transmitter would allowcoverage of the mandatory Barrie market
Given that transmitter CIII-TV-55 serving Fort Erie must shutdown effective August 31 2011 (in the US coordination zone)
Canwest proposes to serve the Fort Erie market using theToronto transmitter with its increased power thus killing twobirds (Barrie and Fort Erie) with one signal
RogersOverall Rogers is ahead in their transition to DTV due to
the late Ted Rogersrsquo and Tony Vinerrsquos vision Of the 18 stationseleven are already digital Citytv (CKVU-TV) Vancouver OMNI(CHNM-TV) Vancouver OMNI (CHNM-TV-1) Victoria Citytv(CKEM-TV) Edmonton Citytv (CKAL-TV) Calgary [awaitingfinal licensing from Industry Canada] Citytv (CITY-TV) TorontoOMNI (CJMT-TV) Toronto OMNI (CFMT-TV) Toronto Citytv(CITY-TV-3) Ottawa OMNI (CFMT-TV-2) Ottawa and OMNI(CJMT-TV-2) Ottawa Three stations are scheduled to transitionto digital before Christmas 2010 Citytv (CITY-TV-2) LondonOMNI (CFMT-TV-1) London OMNI (CJMT-TV-1) London
While four are presently analogue the transition plans callfor meeting the August 31 2011 deadline They are OMNI (CJEO-TV) Edmonton OMNI (CJCO-TV) Calgary Citytv (CKAL-TV-1)Lethbridge and Citytv (CHMI-TV) Winnipeg
Quebecor Quebecorrsquos plans call for the DTV conversion by August 31
2011 of TVA (CFTM-TV) Montreal TVA (CHLT-TV) SherbrookeTVA (CFCM-TV) Quebec and TVA (CHEM-TV) Trois Riviegravereswhile TVA (CJPM-TV) Saguenay is not going to be completeduntil Sept 1 2012 SUN TV (CKXT-TV) Toronto and its retrans-mitters in Hamilton London and Ottawa are already digital
Corus EntertainmentCKWS-TV-1 Brighton is located in the US coordination
zone Corus has plans to have the digital transition completedby August 31 2010
Thunder Bay Electronics LimitedA four-phase plan for CKPR-TV and CHFD-TV Thunder Bay
has been established but completion of OTA digital transmis-sion and microwave systems is undetermined at this time Theplan is based on three key assumptions1 continuing to receive mandatory carriage2 the SMLPF is enshrined in perpetuity3 the new Local Programming Improvement Fund (LPIF) is also
enshrined in perpetuity at 15
10 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
BDSept10qxdBD 19082010 1742 Page 10
We llCill yrn1 I Oll(1 IH1 Ci(ill
Your ~1 i r ~ t Broadcast Solution
cct 1lRCl-N Move You Anywhere
Looking together to the future of Canadian Broadcasting we are a proud sponsor of CCBE 2010 0 1 O 1 J O (=
Without these funds the Thunder BayElectronics TV stations will not be prof-itable and would be unable to convert todigital as planned
Newcap Inc Newcap says it is on target with meet-
ing the deadline of August 31 2011 buthas a number of issues in front of theCRTC regarding its twin-stick operationCITL-TVCKSA-TV Lloydminster
Zoomer MediaJoytv (CHNU-TV) VancouverJoytv (CHNU-TV-1) VictoriaPlans call for a hard cut-off on
August 31 2011
Crossroads TelevisionCITS-TV HamiltonToronto is running
digital and analogue simultaneously Allother transmitters (CITS-TV-2 LondonCITS-TV-1 Ottawa CKES-TV Edmontonand CKCS-TV Calgary) will be switchedto digital by August 31 2011
CHEK-TVCHEK-TV Victoria says it will be digi-
tal by August 31 2011 and at print dead-line was evaluating its plans for the mostcost-effective approach
The Miracle ChannelAt deadline The Miracle Channel
(CJIL-TV) was evaluating its options andhadnrsquot made a final decision A decisionregarding the CJIL-TV-2 Burmis transmit-ter that falls into the US coordinationzone hadnrsquot been made either
Newfoundland Broadcasting Co LtdPlans call for completion of NTV
(CJON-TV) St Johnrsquos by JulyAugust 2011
TVOTVO is working on plans for the dig-
ital transition of CICA-TV Toronto andits rebroads (CICO-TV-18 London CICO-TV-28 Kitchener CICO-TV-32 WindsorCICO-TV-24 Ottawa and CICO-TV-9Thunder Bay) to be complete by August31 2011 However plans for the manda-tory markets and non-mandatory marketsare subject to funding from the Ontarioprovincial government TVO also awaitsclarification as to the availability of analternate means to deliver local signalsdirectly to over-the-air homes in thosemarkets TVO says it will assume thecontinuation of analogue transmissionon channels 2ndash51 in non-mandatory
markets TVO says it will need to undertake engineering studies to determine the nextsteps with regard to their three transmitters operating between channels 52-69 inBelleville Chatham and Cloyne
Channel ZeroCHCH-TV Hamilton is already digital so the analogue signal just has to be switched
off CHCH-TV-3 Barriersquos transmitter is located in Midland which is an issue that stillneeds to be resolved Plans are underway to have CHCH-TV-2 London Ottawa andMetro 14 Montreal (CJNT-TV) converted by the August 2011 deadline
Teacuteleacute-QueacutebecTeacuteleacute-Queacutebecrsquos digital transition plan calls for completion in seven of its eight
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 11
BDSept10qxdBD 19082010 1742 Page 11
CrossOver 16 M lti Def PRODUCTION COMPACT U bull SWITCHER
A space constrained working environment or a limited operational budget should not lead you to lower your production standards or expectations Similarly a need for rugged mobility or operational longevity should not require a massive capital investment
Crossover production switchers are a budget sensitive solution that offer broadcast-quality live production in a durable space conscious platform
bull 16 source buttons bull 12 external inputs bull 6 Internally generated sources bull 3 keyers bull 22DDVEs bull 4 frame syncs with
Up Down conversion bull Dual animation stores with
dedicated alpha bull Media transitions bull Supem UltraChrornechroma keyer bull Sync generator with
3 independant outputs bull 100 event memory system with MernorAItrade bull Powerful macro system
and much much more
wwwrossvideocom
Now available with
Internal MultViewei Displays any combination of 10 internal or external inputs with two large boxes at the top and two rows of four boxes along the bottom Source names are displayed wit high resolution fonts as well as red and green tal lies
liue Production Technology
markets The exception is CIVS-TV Sherbrooke which is scheduled to be completedby September 7 2011
Teacuteleacute Inter-RivesTeacuteleacute Inter-Rives plans to convert CIMT-TV CFTF-TV CKRT-
TV Riviegravere-du-Loup and CHAU-TV Carleton by August 312010 provided that conditions are met among them main-taining the status quo of current distribution maintain-ing simultaneous substitution being allowed to use aportion of the Local Programming Improvement Fundfor financing
RNC Media IncRNC MEDIArsquos transmission plan is to complete
the conversion of CHOT-TV (TVA) and CFGS-TV (V)Gatineau by August 31 2011 CFEM-TV Abitibi CKRN-TV Rouyn-Noranda and CFVS-TV Val drsquoOr can be transi-tioned provided that RNC Media is allowed to use a portionof the financing of the Local Programming Improvement Fundfor this purpose
RemstarRemstar plans call for digital transition of V (CFJP-TV) Montreal and V (CFAP-TV)
Quebec while plans for V (CFKS-TV) Sherbrooke V (CFKM-TV) Trois Rivieres and V(CFRS-TV) Saguenay are unkown
Canal SavoirCanal Savoirrsquos plan is to complete the transition to digital of CFTU-TV Montreal
by August 31 2011
Bottom LineThe digital transition in the 31 manda-
tory markets and the US coordinationzone represents a significant challengefor Canadian broadcasters as it relates tothe physical work to be accomplished inthe one short year remaining The fear isthat most broadcasters will be doing ahard cut-over shutting analogue off andgoing digital overnight The problem withthat though is that there arenrsquot going tobe enough qualified people to accomplishit all at the same time
Another major challenge is the tran-sitionrsquos expense The cost is exaggeratedby the industry having just come througha huge economic downturn and with thefact of little or no expected return on dig-ital transition capital investments in thenear future
The big winner in the digital conver-sion game is the federal government Itcan auction off spectrum for advancedwireless services
In its July 13 2010 submission inconnection with the consultation paperImproving Canadarsquos Digital Advantageissued by the Government of CanadaAstral Media states ldquoIt would be remark-ably short sighted to re-assign broadcast-ing spectrum in such quantities that theycould not be exploited in the futureTheir greater efficiency may be the onlyway that broadcasting can expand itsoffering to the public as the FM band isnow too congested in major markets topermit new licensing of for examplethird language community and minori-ty radio servicesrdquo
When September 1 2011 rolls aroundand analogue transmitters that residewithin the US coordination zone havenrsquottransitioned to digital theyrsquoll be allowedto continue PROVIDED they arenrsquot usingchannels 52 to 69 If they are in that chan-nel range they MUST either move or godark
Analogue transmitters in mandatorymarkets that havenrsquot completed the tran-sition by the due date will see theirlicences expire August 31 2011 TheCommission says it does not intend torenew authorizations for full-power ana-logue transmitters operating in the man-datory markets or on channels 52 to 69outside the mandatory markets beyondthat date
mdashBD
12 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Rohde amp SchwarzCanada Inc750 Palladium DriveSuite 102Ottawa ON K2V 1C7Phone (613) 592-8000Fax (613) 592-8009Toll Free (877) 438-2880wwwrohde-schwarzcom
1ye a r
l e f t
COU
NTDOW
N
BDSept10qxdBD 19082010 1742 Page 12
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ou ready f r August 2011 The Ultimate ATSC Transmitter Family With the new ruling in Canada for over the air digital transmission Rohde amp Schwarz are pleased to introduce a new family of low power medium power and high power digital 1V transmitters
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Please contact us for more details
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 13
Street teams are often the first step in a broadcasterrsquoscareer These positions offer the opportunity to learnabout the radio business on the front line face to
face with the audience They allow new talent to try outtheir skills and benefit from the guidance of more experi-enced station staff
Why is it then that street teams sometimes stumbleover their own feet when it comes to remote broadcasts
I recently visited a home centre where the local rockstation was on location As you might expect there was atable placed just inside the front door with a banner over-head emblazoned with the stationrsquos ID A boombox was cranking out the tunes Two young ladieswere seated behind the table totally immersedin their own conversation The air talent was sit-ting on one of the garden swings the store hadon display his back turned to the front door Itsounded like he was speaking to one of his bud-dies on his cell phone
A steady stream of customers was entering thestore and passing right by the remote location
but there was no attempt by the street team to interact withthem If it wasnrsquot for the station banner nobody would knowwhat was going onhellip at least not unless they happened tohear about it on their car radio
The message the customers received from this teamwas loud and clear ldquoWersquore not interested in meeting youright nowrdquo
With curious looks the people went into the store andlikely wouldnrsquot remember the call letters by the time theypassed the cashier
What disturbs me is that Irsquove seen this all too oftenInstead of embracing the opportunity to meet thecommunity and introduce them to the stationrsquosproduct the street team seems to be doing every-thing it can to ignore the people coming in thedoor Although the team is physically presentmentally theyrsquore on the beach
There was a time when the average passerbywould have been impressed with a remote broad-cast There was a lot of complicated equipmentand an opportunity to see a real live DJ If yoursquore
BY MURRAY JOHNSON
Taking it to the streets
BDSept10qxdBD 19082010 1742 Page 13
ii ~ -- l ~middot - middot -_
i i 11 --- I
~
14 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
picturing hula hoops sock hops and Dick Clark yoursquore on the right track Things havechanged a lot since then
Even in the rsquo70s it was hard to make an impression on the public by just showingup in a vehicle with call letter decals At one station I worked for back then we had amotor home all painted up with the call letters and the AampW logo (they sponsoredthe Sunshine Patrol as we called it) I distinctly remember driving along in a paradeone day with the station audio playing over outdoor speakers when I heard a younglady sarcastically call out from the crowd ldquoOooh Irsquom SO impressed Notrdquo
After thinking about it for a while I understood her reaction The Sunshine Patrolreally didnrsquot have the desired impact until the station hired someone to wear an AampWRoot Bear suit and walk along beside the motorhome clowning with the jocks Insteadof hiding inside the vehicle we were now out with the people and that ended upworking much better (It also gave the fellow who wore the bear suit his start on a suc-cessful radio career)
Today we certainly canrsquot rely on music and technology to make an impact all ontheir own Itrsquos likely that any person walking into a store with earbuds on has moremusic loaded on their iPod than a typical radio station has on its playlist The radiodial canrsquot touch the musical variety available on Internet streams from virtually every-where and most anyone with a computer can set up an online station and be broad-casting to the world without spending a lot of money This stuff just doesnrsquot impressthe general public anymore
Not only that but the idea of radio broadcasting as a one-way medium is totallyoutdated It has been replaced by a new more interactive concept Social media hasmade a huge impact on our society and broadcasters have begun including it in theirday-to-day operations as a feedback path Itrsquos much more effective than the old requestlines which were usually off the hook anyway
Todayrsquos broadcast consumer expects to interact with radio stations which is whywe should no longer consider them to be ldquolistenersrdquo or ldquothe audiencerdquo Instead they
are consumers of our productmdashand de-manding ones at that They want to par-ticipate in a community of their choosingand itrsquos up to us to convince them to joinours
Which gets me back to my originalpointmdashunless the street team is fully en-gaged interacting with those taking thetime to attend the event all efforts arewasted Even if we make things soundexciting on the air the people will doubtour sincerity if they arrive to find out theevent is actually a dud Itrsquos like attendinga party where everyonersquos keeping to them-selvesmdashthe potentialrsquos there but itrsquos justnot happening
To make magic in broadcasting wehave to be prepared Every seasonedbroadcaster knows this and this extendsfrom the studio to the street Promotionmanagers should ensure that street rook-ies are given the benefit of a solid orien-tation covering station branding code ofconduct dress code and most important-lymdashHOW to interact with the public
Team members should be familiarwith the station personalities and whentheyrsquore on the air They should also knowthe names of station management andhow to contact them should the needarise It would be a good idea to have asenior staff member accompany a newteam for the first few events to providesome coaching and make sure they knowhow to set up an effective remote
With a multitude of entertainmentchoices available to the community wehave some stiff competition To be rele-vant we need to be out there and partic-ipating If yoursquove ever been on a cruiseship you may well wonder where the staffgets their endless energy and enthusiasmas they keep the passengers entertainedaround the clock for the duration of thecruise Somethingrsquos always happening andthe staff will be on top of it Thatrsquos whatradio is supposed to be likemdashmagic
The truth is something IS always hap-pening on the street Radio is well placedto be part of the action and to help drawthe audience together Local presence is akey strength that we can weave into thecommunity fabric good entertainmentvalue will keep the people coming backand help us grow the brand Effectivestreet teams maintain contact by beingseen as well as heard making sure theystay on top of the action
Today technology allows us to partic-ipate in ways unimaginable in the sock
BDSept10qxdBD 19082010 1742 Page 14
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 15
hop days We now have mobile deviceapps that fit a remote broadcast facilityinto the palm of your hand
These new apps turn an iPhone orAndroid mobile phone into a self-con-tained production tool Broadcast quali-ty audio can be sent live with mix-minuscue feedIFB back from the station Someproducts even allow you to packagematerial complete with sound bites andtransmit it via FTP to be ingested into theline-up as needed all over 3G or Wi-Fi
Because wersquore no longer tethered to apiece of copper wire wersquore free to be cre-ative and quickly go where the action is
This opens up some new possibilitiesfor street teams to cover an event Thereis no technical reason why a team mem-ber canrsquot roam the venue to get someinteresting comments from customersand edit them on a laptop for inclusionin the next bit Actually therersquos nothingstopping us from doing remote hits fromevery department in the store A littleimagination is all it takes Play it upmdashmake it interesting within the brandguidelines and appropriate for the targetdemographic
Video podcasting offers new possibil-ities as well Short items can be assembledat the venue and uploaded to the stationwebsitemdashlive on location Remember itrsquosabout being seen as well as heard and theright tools are now affordable and readi-ly available
Imagination is what makes radio dif-ferent from CDs and mp3 players
Radio is supposed to be a live artform (no really) It takes skill to connectwith people on an emotional level andgenerate excitement Consider what a dif-ference it would make to portray theremote as a spectacular eventmdashsome-thing that nobody will want to missldquoEveryonersquos having a great time hereYoursquod better get right down here and joinin the funrdquo Then follow through bymaking it so
When people respond we need towelcome them and thank them for com-ing (Walmart figured this one out a longtime ago) If we put together a smallpackage of listener discount coupons oroffer them a chance to win a prize somuch the better We want to make themfeel special for attending our event
This is the time to convince customersto give us a try and to begin buildingbrand loyalty We want them to punchup our station when they get back to the
car When they get home on their computers we want them to ldquofriendrdquo us onFacebook and follow us on Twitterhellip we want them to give us a spot on their mobiledevicehellip we want them to tell their friends to check us out
So therersquos the real value of the street teammdashitrsquos guerrilla marketing for the stationbuilding new listener relationships one community member at a time Itrsquos takingadvantage of new technologies to better connect with the audience and itrsquos vital forour future that we do it very very well
Murray Johnsonrsquos radio career spanned more than three decades both on the air and behindthe scenes most recently designing broadcast facilities for the CBC He may be reached bye-mail at murrayjbellnet
BDSept10qxdBD 19082010 1742 Page 15
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16 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Getting the read you want and need
How do you get the read you wantfrom your voice talent in thelimited time you have to get that
promo on airIt seems the place to start is not with
your station voice or announcer itrsquos withyourself as the writer or producer
Marice Tobias is the head of TobiasEntertainment Group a leading industryconsultant in LA who has over time af-fectionately become known as ldquoThe VoiceWhispererrdquo She coaches voice talent andproducers alike The goal is always thesame to get the best product on the airShe says the best way to do that is to startat the end
ldquoIf yoursquore going to go on a trip youstart with where you are goingrdquo saysTobias ldquoFrom there you draw out yourmap A script is a map You need to know
where do we want to wind up What isthe goal what is the destination Oftenproducers say itrsquos to get people to watchthe show or the channel But thatrsquos yourend game What is the end game for theaudience The producer needs to putthemselves in the position of the audi-ence and basically say what am I goingto get out of watching this show or watch-ing this networkrdquo
While her advice is geared toward di-recting voice talent it can be taken rightback to the writing phase to really makea promo sing Write the promo from theaudiencersquos point of view Why should theywatch What will they get out of it Or inTobiasrsquo words ldquowhatrsquos the destinationrdquo
ldquoThe destination is an experience (Asa viewer) Irsquom going to have an experi-ence and itrsquos going to be an adventurehumorous informative The actual take-away from any experience whether itrsquoswatching a program or anything in lifeis a feeling If you can identify the feelingthen you have the destinationrdquo
Why is that so importantldquoBecause basically a promo is a prom-
ise a promise for the experience and thetakeaway will be the feelingrdquo she says
Tobias says in a promo the promise isthe tease of the experience and the feel-ing the audience will get when they watchthe show The job of the promo is to cre-ate the desire to have the experience andfeeling depicted in the promo
Getting to that place is multi-facetedfrom the visuals graphics music andvoice So when it comes to directing thevoice if the producer has a clear visionof the feelings and emotions of the spotthen itrsquos simply a matter of directing thetalent to put them into the state of mindnecessary to deliver the right feeling ofthe spot
ldquoOnce (the producer) has analyzed thematerial themselves they can jot down acouple of adjectives that point the talentto the part of town that they want the readto liverdquo she says ldquoBut my recommenda-tion is always give (the voice talent) achance to give their own take on whattheyrsquore doing and let them run it three
JOHN McGRATH
times Then you get to see a perspectivethat may give you some ideas for takingthe read in a somewhat different direc-tion than you would have thought Soyou are benefiting from someone comingat the material from a fresh perspectiveIn the case of your signature voice itrsquosfresh eyes but with an understanding ofwhat your manifest or mission statementof the network or the show is You areessentially co-creating with this personrdquo
She advises succinct directionldquoGenerally the number one concern
(for promos) is to get the read into timeIn the interest of time (producers) some-times say we need it quicker or faster Butif you tell a performer to just speed upthen you will get a sped-up read But ina drama the way to achieve speed is toadd intensity or in comedy enthusiasmGiving (the voice performer) somethingto ldquoplayrdquo will give you a more qualitativereadrdquo
Another directing tip she adds is tokeep chatter between takes to a minimumbecause ldquoit takes everyone out of thezonerdquo And when itrsquos all about communi-cating that feeling the zone is whereeveryone in the session needs to be
John McGrath is a voice-over actor andwriter specializing in promos imaging com-mercials and animation He may be reachedby phone by email at infojohnsvoicecom
BDSept10qxdBD 19082010 1742 Page 16
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NOTThinking how to better manage your media integrated business systems
Should you integrate or interface Were you inspired by presenters such as
Ray Kurtzwell who spoke about using information technology to foster
organizational innovation
If you are in the planning stages yoursquoll be reassured to hear that the results are
outstanding But get ready because itrsquos not for the faint of heart with most initiatives
taking more than five years to complete
Sheila Calhoun Vice President of Traffic Services at Canwest Media spoke to
Broadcast Dialogue about re-engineering broadcast business systems As the
business sponsor for Canwestrsquos S4M (Success for Media Integrated Business
System) Sheila led the design and implementation of an integrated back office
system
What is S4MldquoS4M was designed to re-engi-
neer our business systems as it is aseamless content sales and trafficsystem that enables Canwest tocreate business opportunities andachieve client service excellencerdquo
What was the reason for embarkingon such a large undertaking
ldquoWe saw our business worldchangingmdashbroadcasters were get-ting bigger and there were fewerstandalone stations Operations werebecoming more complex new com-petitors had arrived in the form ofSpecialty and Internet and thebusiness of broadcasting itself wasrapidly evolving We had 30-secondspots and now more often bill-boards 10- 15- and 60-second spotsalong with closed captioningCanwest needed to administer pro-gram changes faster to be evenmore reactive to client needs
ldquoAnalyzing information tookweeks as we attempted to mergedata from multiple systems to deliv-er results to clients and producecritical internal documentation Wedecided to move to a large integrat-ed state-of-the-art system to improve
our best practices provide superiorcustomer service and introduce newbusiness analyticsrdquo
How did it affect workflowldquoPreviously and although we
worked side-by-side workwould be performedin one area thenh a n d e d
for the faint of heart
BY CELESE FLETCHER
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 17
BDSept10qxdBD 19082010 1758 Page 17
off reworked in another area with new elements added then handed offreworked and so on When you take four to five systems across multipleusers and change to one integrated system you in essence change the entireprocessmdashthe interaction workflow and procedures all change
ldquoToday any work performed has an immediate effect in multiple areas ofbusiness It requires people to communicate continuously Workflow anddeliverables improve as you gain efficiencies and greater understanding of howsystems work
ldquoChallenging transitions for any organization people intellectually appreciatethe technology but donrsquot realize the full impact until working within the new processand experiencing the benefits What was once an effortless process during implemen-tation becomes a learning experience They must consider the actions they take with-in their specific job function and ensure that any effect on other areas of business isconsideredrdquo
What were the biggest challengesldquoImplementing system changes takes many years At the same time business keeps
evolving which requires constant adjustment to the environment Elements arise thatyou didnrsquot even dream of when you started the business keeps shifting and adapta-tion must be accommodatedrdquo
How did you manage through constant adaptationldquoThe single most important factor is to have a committed senior management
team willing to stay the courseldquoCommunication was critical in all areasmdashnever making assumptions that people
knew or fully understood the implementation In frequent face-to-face meetings andwritten documentation we explained each step in the transition To over-communi-cate is a key lesson for anyone undertaking a large integrated project as not everyonesees the big picture
ldquoItrsquos not a quick win and certainly not a big personal win for individuals Youneed to have a group of people able to keep the vision and stay the course There isno painless way to go through a big change like this It takes huge commitment frommanagement and is not for the faint of heartrdquo
What did you do to respond to business changes
ldquoWe strategically re-assessed and re-evaluated our approaches throughoutthe process A task force of various busi-ness leaders across the company collec-tively discussed our progress assessedrisks and educated one another on busi-ness impact We gave people the oppor-tunity to be heard and understood
ldquoEssentially we constantly re-engaged people and kept moving for-ward because there was always anothercommitment to meet and another dead-line to achieve and measure
ldquoWe extracted key stakeholders fromsales research programming and ITright out of the day-to-day business towork closely with the vendor and thecore implementation team to make surewe were building the best system possi-ble We contracted expertise outside ofthe business in certain areas like projectmanagement change management andsoftware testing
ldquoCanwest formed a strong workingrelationship with the vendor who wasvery flexible and worked with us throughany setback encountered
ldquoKey stakeholders were repatriatedback into the business as the system wentlive This allowed us to pay attention tosmall details and always think of the busi-ness and people using the systemrdquo
What was the greatest learningldquoTeamwork In all my years I never ful-
ly appreciated or understood the mean-ing of team until this project Even whenwe disagreed we always talked throughthe challenge and ALWAYS moved for-ward together
ldquoThe beautiful thing about a team isgoing forward together and achievingcollaborative solutions for our businessand our clientsrdquo
Celese Fletcher is Principal of The FletcherConsultancy in Toronto She may be con-tacted at celesefletcherrogerscom
18 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
visit us at wwwlinsyscaLinear Systems Canada LtdUnit 1 1717 Dublin Ave Winnipeg MB Canada R3H 0H2Tel 204 - 632-4300 bull Fax 204 - 697-2417
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Celese
Fletch
er
BDSept10qxdBD 19082010 1742 Page 18
EJVE0 Broadcast Division
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 19
From reports of dwindling viewer-ship and ad avoidance to increasedcompetition from the Internet
much has been written about televisionrsquosapparent demise However two recentsurveys speak to televisionrsquos ongoingstrengths as an advertising mediumeven among younger demographics whoare often purported to be disappearing
When personal video recorders (PVRs)were first introduced many said that thistechnology would lead to television adavoidance (and ultimately ineffective-ness) among the majority of CanadiansYears later only 20 of households inCanada own a PVR Furthermore televi-sion continues to be upheld as the mostinfluential persuasive effective andpowerful advertising medium outper-forming radio Internet print and out-of-home according to Television Bureauof Canadarsquos (TVB) Attitudes Survey con-ducted by BBM Analytics in May 2010
According to this telephone surveywhich polled 1001 people 596 ofadults 18+ said that television advertis-ing was the most influential well aheadof newspapers (131) Internet (119)radio (57) magazines (38) and out-of-home (08) Television was alsofound to be the most persuasive form ofadvertising (598) outdistancing news-paper (131) Internet (74) radio(70) magazines (55) and out-of-home (18)
With regards to efficacy television wasreported to be the most effective adver-tising medium (562) followed at adistance by newspaper (135) Internet(13) radio (74) magazines (32)and out-of-home (21) Similar respons-es were recorded for advertising powerand authority
And while it is often reported thatpeople arenrsquot watching TV anymore the
survey revealed that among adults 18+television had the highest reach of allmedia (857) and people spent themost time with it 239 hours per capitaweekly compared to 183 hours for radio159 hours for Internet 25 hours fornewspaper and 08 hours for magazine
Television was also cited by respon-dents as their ldquomain sourcerdquo for newslocal weather traffic and sports
The results of this survey corroborateTVBrsquos new Ad Receptivity Survey con-ducted by BBM Analytics in June 2010which found that people are most recep-tive and attentive to television advertis-ing and they notice it more This is eventrue for the 18-34 demographicmdashoftencited as elusive television viewers
According to the telephone survey469 of adults 18-34 said they are mostreceptive to advertising messages on tele-vision well ahead of out-of-home (14)Internet (104) radio (82) newspa-per (82) and magazine (49)
For adults 18-49 television (450)was also cited as the medium that theywere the most receptive to for advertisingmessages Radio and out-of-home round-ed out the top three far behind with127 and 112 respectively
The survey further found that adults18-34 paid the most attention to adver-tising on television (469) outperform-ing out-of-home (175) newspaper(91) Internet (85) radio (75)
and magazine (51) Adults 18-49 alsosaid that they paid the most attentionto advertising messages on television(435) well ahead of out-of-home(134) and newspaper (116)
In terms of where people are mostlikely to notice ads 45 of adults 18-34cited television much higher than Inter-net (292) radio (91) newspaper(64) out-of-home (38) and maga-zine (32) For adults 18-49 televisionranked highest with 52 followed byInternet well behind with 225 andradio with 116
Survey participants also named TVcommercials as their favourite form ofadvertising
So despite the emergence of new tech-nology and competing media optionstelevision remains the most effective ad-vertising medium across all demograph-ics Television not only has the ability toinfluence and persuade but Canadiansare also more attentive and receptive tothis medium
And with its ability to deliver highreach and usage marketers should con-sider television as the best foundationupon which to build their communica-tion and business growth plans
Theresa Treutler is President amp CEO of theTelevision Bureau of Canada in Toronto Shemay be reached at (416) 413-3886 or atttreutlertvbca
TV is still the one
THERESA TREUTLER
BDSept10qxdBD 19082010 1743 Page 19
Choose the most capable team for your Conversion to DTV Low amp High Power I VHF amp UHF
Jl0101
lxcera Your Expert Partners for Effective RF Transmission Solut ions
Toll free 1 800 363-0800 middot Montrea l middot Canada middot wwwincospeccom
The Western Association of Broadcasters Board of Directors Neil Shewchuk CIXM-FMWhitecourt Tom Newton CKCK-FMCJME Regina Michael Olstrom Harvard BroadcastingRegina Mitch Bozak Global Regina Paula Davies Citytv Calgary Richard Kroeker Golden
West Broadcasting Steinbach Vic Dubois CJWWCJMK-FMCKBL-FM Saskatoon WadeMoffat CTV Saskatchewan and Doug Gunn The TDL Group Corp Calgary
Eacuteric Paulhus Joe Aguiar Eacutemilie Godbout CRTC Gatineauand Candice Molnar CRTC Winnipeg
Bev Brooke and Glenn Ruskin Rawlco Radio Saskatoon
Wayne Rorker and Torri MuzkaGlobal Saskatoon
Bill Hanson CTV Winnipeg and MichaelOlstrom Harvard Broadcasting Regina
Sandi Leonard and Tom PeacockAstral Radio Calgary
20 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Bill Hanson CTV Winnipeg andAl Thorgeirson Edmonton
BDSept10qxdBD 19082010 1743 Page 20
Images from theWestern Association
of BroadcastersConvention
Lloyd Lewis CTV Edmonton
Sophy Schiller Melina Nathanail Rena Nathanail of Nathanail CaptioningCalgary and Cathy Hanson Red River College Winnipeg
Pam Leyland Rawlco Radio Saskatoon
Stephen Sienko Target Broadcast Sales Torontoand Lyle Walsh GX Radio Yorkton
Joe Uyede Novanet Communications Ajax Bill Hanson CTVWinnipeg and Joanne Uyede Novanet Communications
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 21
Mitch Bozak Global Regina Bill Hanson CTV Winnipeg and Wade Moffat CTV Saskatchewan
Tami Moffatt CTV Saskatoon and Shawna KroekerGolden West Broadcasting Steinbach
BDSept10qxdBD 19082010 1743 Page 21
22 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Important boost for campus radio
One of the highlights in the CRTCrsquosnew policy for campus and com-munity radiomdash$775000 for this
segment of the radio businessmdashmust havebeen like a Christmas gift in the middleof summer
Almost a decade after the last reviewthis policy accepted the argument thatthe poor sisters of the industry shouldget a little slice of talent developmentmoney courtesy of private radio
Often lost in the debate is the rolethat these stations play in advancingbroadcasting in Canada Perhaps the twomost important aspects are that they area training ground for workers for the bigguysmdashprivate and public radiomdashand theyprovide an important platform for alter-nate and new musichellip writ large
When campus radio began it was
generally very low powermdashso low that youcould only hear it on the designated cam-pus and sometimes only over speakersset up around the campus Hardly radioand not really broadcasting Campus sta-tions had a bit of educational content butthey were really alternate and had plentyof spoken word
That distinctiveness has remained thecore of campus radio today and will beso in the new policy with a 15 mini-mum requirement of spoken word andspecialty music and a maximum of 15of the famed ldquosub-category 21rdquo aka poprock and dancemdashthe stuff that you hearon most commercial stations
There isnrsquot a lot of community radioin English-speaking Canada but there isa lot in Quebec where the provincialgovernment for years has been pumpingsmall amounts of money to these stationsoften based in small towns and rural areasof the province
Many campus radio stations are tiedto educational programs in broadcastingand journalism whereby students haveto put in a certain amount of time as partof their course work They get real hands-on experience and are ripe for hiring oncethey graduate Along with them are anendless stream of volunteers who neverreally want to work in radio full-time butlove the opportunity to broadcast tosome kind of niche audience sometimesfor years on end These folks also get afollowing and everyonersquos happy
When it comes to airing alternatemusic itrsquos not just an esoteric thing ofproviding airtime to the weirdoes A lotof what begins as alternate becomes main-streammdashits newer sounds different kindsof music or just decent stuff which thebig guys donrsquot pick up because it is un-known in the market Campus radio actsas a safety net to get us the listeners allkinds of music complementing the com-mercial stations who are driven largely bythe chartsmdashalthough many of them dopay some attention to emerging artists
In short campus radio does vital serv-ice to the development of Cancon andin so doing does take a little pressure off
ANDREW CARDOZO
the commercial guys It has also general-ly done well in portraying and giving air-time to the cultural and racial diversityof Canadiansmdashon campuses and in thewider community
That the CRTC has developed a newmechanism to help non-profit radio isgood for honouring its obligation tohelp the public good Itrsquos called theCommunity Radio Fund of Canada theCRFC something like the CRTC
The next one the Commission woulddo well to look at favourably is nativeradio There are native radio stations innumerous tiny communities in the northand the Native Broadcasting AssistanceProgram located in the Department ofCanadian Heritage has been reducing andnot keeping up with demand In the southis Aboriginal Voices Radio Network(AVRN) with its flagship in Toronto andlicensed in several large cities
Both need help and the CRFC pro-vides a good model for the Commissionto help these stations the way it was ableto assist APTN through subscriber fees
The CRFC is a good mechanism whichshould be used in other settings for oth-er sectors of Canadian broadcasting Thereis a small drop in funds for FACTORMusicAction in the range of three per centThe Commission nevertheless did wellby using the powers under Section 3 ofthe Broadcasting Act to ensure the viabil-ity of the diversity of the system overall
Andrew Cardozo a CRTC Commissionerfrom 1997 through 2003 chairs the NewCanada Institute He may be reached atandrewcardozosympaticoca
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BDSept10qxdBD 19082010 1743 Page 22
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from DC to 40 GHz
Another first for CKUA radio
BY BARBARA JONES
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 23
Over 80 years ago in 1927 publicradio station CKUA was launched inAlberta as the first educational broad-
caster in Canada In 1995 the stationrsquos web-site went live and shortly afterward CKUAmarked another milestone by becomingthe first Canadian radio station to stream itssignal
ldquoThe Internet was in its infancy relativelyspeaking back thenrdquo notes current GeneralManager Ken Regan
When first launched wwwckuacom wasfocused on accredited online teaching It wasclosely associated with Athabasca Universityand IT talent from the school was involved inthe sitersquos creation
Like many listeners Dan Webb was pas-sionate about CKUA and believed it needed astrong web presence The Athabasca University
Thank you for your letterand for dedicating a poemto me this morning on The
Road Home I am originallyfrom Calgary but have
been living in Buenos Airesfor almost two yearsmdash
where I listen regularlyhellip Iwas traveling through
Patagonia hellip and of coursethere is Internet globally andI was able to listen to CKUA
MarayamdashBuenos Aires Argentina
I just recently retired toThailand no more
Alberta wintersmdashsmile but it is wonderful to listento the best radio station online and remind me of the
beautiful long summernights in Alberta
BobmdashKarat Thailand
BDSept10qxdBD 19082010 1743 Page 23
employee volunteered his time and provided the technical expertise to keep the sta-tion on the leading edge nationally
That degree of passion reflects from the stationrsquos on-air talent to its listeners andback again CKUAorg extends the Edmonton stationrsquos reach to additional loyal listen-ers far beyond Albertarsquos broadcasting borders The site averagesbetween 120000 and 150000 unique visitors each month
The last time the on-air station was measured by BBM itachieved a weekly cume of approximately 170000 withmost of that audience found in Alberta
CKUA has uncovered an international audience for itsldquomusic expertrdquo format an audience ready to donate funds tosupport the stationrsquos mandate
Celticmdashjazzmdashpoetrymdashfusionmdashobscure instrumentalhellip the CKUA staff is knownglobally for presenting well-informed programming about all types of music beyondthe confines of mainstream radio
Over two-thirds of the stationrsquos annual budget about $3 million is raised throughvoluntary listener donations The station runs two on-air fund raising campaigns eachyear each lasting 10 days Listeners can donate online 247 a convenient and success-ful website function Online contributions represent about 50 of total voluntary lis-tener donations each year
Regan notes that much of what CKUA is doing online is not unique but reflectiveof the way the world and audiences are changing ldquoEven though we work in a so-calledradio station it is not about radio or television anymorerdquo he said ldquoWe have to stopthinking of ourselves as radio broadcasters We are content producers and distributors
ldquoThe internet has changed the rules of the game Now we have to genuinely thinkabout graphical interfaces and design and video and audiohellip all of these other ele-ments the public just expectsrdquo
Strategically keeping on top of listen-er expectations the station plans to over-haul the design and technical structureof CKUAorg before year end
ldquoIf all we do is continue to streamaudio and not think or do somethingabout the other elements people arejust not going to botherrdquo Reganadds ldquoWe want to try our best tokeep pace with public expectationsrdquo
The stationrsquos passionate listenersask regularly about the music they hearbroadcast or streamed online Today theycan review online playlists but areunable to purchase the music throughthe site To address this demand CKUAis setting up an affiliate agreement withan online music company
ldquoThe principle is to allow users to thegreatest extent possible to be able to usethe CKUA website as a portal by whichthey can access great musicrdquo Regan said
The revamped site will likely includea robust content archive and videos ofmusician interviews from each of CKUArsquosprogramming genres
The station would like to do morepodcasting of its music programming (itcurrently podcasts news and informationshows) but copyright legislation and reg-ulations make that type of service difficult
Taking a page from Webby-award win-ning NPRorg the future CKUAorg mayfeature original online programming web-only articles expanded stories video slideshows artist micro-sites and social net-working tools
It all costs money and requires expert-ise much of which Regan admits thestation doesnrsquot have in-house Howeverhersquos quick to point out that the stationenjoys the luxury of a unique global lis-tenership thatrsquos supportive passionate andpoised to help them achieve CKUArsquos on-line product and programming objectives
ldquoAs long as we articulate to our audi-ence we need to do this and here is whatit will mean to you they will pull out theircredit cardsrdquo he predicts
Hello ThailandArgentina
Barbara Jones isPrincipal of Sailor JonesMedia Inc of OwenSound ON She may bereached by e-mail atbjonessailorjonescom
24 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
BDSept10qxdBD 19082010 1743 Page 24
fHl ~ FILM
[2j RECORDING
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~ POSTPRODUCTION
~ RADIO
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ck)a rodionetwork
DOLBY BROADCAST
IIIDOLBV
dolet Digital KHia sustems
~ iSisox-TE C H lrI CJ LCJC3V
=
~ ~l~iiii~~~di ~ middot middot 1
ltlgt SOrKgtmiddot TECHNIQUE
MONTREAL TORONTO T 514-332-6868 T 416-947-9112
The Art of Listening Makes for Solutions
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VANCOUVER T 604-298-2200
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 25
Stan Klees The Original Canadian Music Man (Part 2)
When we last left Stan Klees hersquodbeen in Toronto radio for sever-al years but when his father be-
came ill he gave up his radio career andgot a job at the post office to help paymedical expenses But fate soon steppedin
Stan fell in love with a dancer in theBroadway touring company of Kiss MeKate and because of her ended up spend-ing a lot of time in New York The fre-quency of his trips led to a reservations jobat TCA (later Air Canada) which came inhandy a few years later when CBC TV pro-ducer Stan Jacobson was flying BobbyDarin into Toronto for an appearance onCross Canada Hit Parade
ldquoBy this timerdquo Klees remembered ldquoIwas working for ATCO Records and I wasat CBC waiting for Bobby Darin to fly inIt was my job to look after him once hegot there Stan (Jacobson) came over tome and said lsquoNew Yorkrsquos fogged inDarinrsquos not comingrsquo I said lsquoGive me aminutersquo I made a phone call to Air Canadaand got my old manager I told him theproblem and he said hersquod call me backwhich he did Hersquod got Darin on the nextAmerican Airlines flight into Toronto Iwent to the airport to pick him up gothim to CBC and we became good friendsIn fact he stayed in the guest room at myhouse that night because he couldnrsquot getback to New York We traveled a lot to-gether over the years had a lot of funand I always say that I owe my career to
Bobby Darin because of all the peoplehe put me in contact withrdquo
Klees and Darin remained friends un-til Darinrsquos death in 1973
Another friendship that turned into asuccessful long-time working relationshipwas with Walt Grealis
In 1964 Grealis a former Torontopolice officer and Klees launched RPMWeekly and ran it for the duration of itsexistencehellip with a little help from Stanrsquosmother Klees smiles as he remembersldquoMy mother was the patron saint of RPMWhenever we didnrsquot have enough moneyto pay the post office or the printer shersquodloan us whatever we neededrdquo
Stan and Walt also co-founded theJUNO Awards which began as the RPMAwards
ldquoAt firstrdquo Klees recalls ldquowe thoughtwersquod just do a poll so we put a ballot inRPM people filled it out and mailed orfaxed it back As I recall we got about 150responses but the winners didnrsquot receiveanything
ldquoSomebody came into the office oneday and said lsquoItrsquod be nice if you sent thewinners a scroll or something that theycould hang on the wallrsquo so I designedone and we sent them out The followingyear we decided to throw a party andinvited 75 peoplemdashand 150 showed upWithin 20 minutes there were no sand-wiches left and the bar was finished Waltread off the winnersrsquo names they cameup to pick up their awards and it wasoverrdquo
At the next yearrsquos ceremony Stanrsquosmother came to the rescue once againand made enough sandwiches to lastthrough the eveningrsquos festivities
The RPM Awards eventually becamethe JUNO Awards and a few years laterthe Canadian Academy of Recording Artsamp Sciences an organization set up specif-ically to handle the Awards took over con-trol Stan and Walt stopped going to theJUNOs in 1996 as they were both disap-pointed at how they were treated
Stan Klees was a very early supporterof Canadian talent Long before the CRTCbrought in the CanCon regulations which
DOUG THOMPSON
Stan fought long and hard for he wascreating Canadian hit records with artistslike Shirley Matthews and Little Caesar andthe Consuls on labels such as Tamaracand Red Leaf Stanrsquos design of the MAPLlogo is still in use today
At the 2001 SOCAN dinner whereKlees was given a Special AchievementAward the audience of Canadian musi-cians songwriters and publishers gavehim a seven-minute standing ovation
Although Walt Grealis who died ofcancer in 2004 received the Order ofCanada in 1994 for his contributions tothe Canadian music industry Stan Kleeshas not yet been so honoured
Itrsquos time we change that
Doug Thompson can be reached by e-mailat dougtrogerscom
BDSept10qxdBD 19082010 1743 Page 25
Introd ucing
Connect your music scheduler directly to your PPM~ listeners
I CE + REACT I
dleercsworkscom 1877774107bull
wwwmediamonitorscom wwwgselectorcom
~2002-2010-Honlcon All ll91u- Allshylheproporyol___
26 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Ants donrsquot sleep
Do you believe that ants donrsquotsleep Do you believe that agiraffe can go without water
longer than a camel Whether or not youbelieve these statements depends on whosays them
Apparently if a person with a foreignaccent told you these things you would-nrsquot believe them
Why According to research at theUniversity of Chicago a foreign accentreduces credibility in ways that the speak-er and the listener donrsquot consciouslyrealize Because an accent makes a per-son harder to understand listeners areless likely to treat what they say as truth-ful The credibility decreases even moreas the accent thickens
ScienceDaily summarized the study asa way ldquoto test the impact of accent on cred-ibility American participants were askedto judge the truthfulness of trivia state-ments by native or non-native speakersof the English languagerdquo and providedtop line findings from the research
Boaz Keysar is a Professor of Psychol-ogy at the University of Chicago and anexpert on communication Keysar saysldquoThe results have important implicationsfor how people perceive non-native speak-ers of a language particularly as mobili-ty increases in the modern world leadingmillions of people to be non-native speak-ers of the language they use daily Theaccent makes it harder for people to
understand what the non-native speakeris saying They misattribute the difficultyof understanding the speech to the truth-fulness of the statementsrdquo
This is perhaps the most relevant out-come of the study for commercial writersand producers If people cannot be clear-ly understood they cannot be believed Wedonrsquot disbelieve consciouslymdashthe accenttricks us into thinking we donrsquot believe itsimply because we donrsquot understand itNow what
There are many great commercials withso-called foreign accents in them Cleverwriting and a unique sound makes thesecommercials really pop Such commercialshave been running for yearsmdashwe can onlyassume they work or the creative wouldhave changed ages ago
The unmistakable voice of HughHeron of Heathwood Homes is just thatmdashunmistakable His voice oozes credibil-ity due in large part to the fact that healways speaks with sincerity While theoccasional word or phrase in his thickScottish accent may be difficult to wrapyour ear around the overall tone of hisvoice makes Hughrsquos commercials standout He told me recently that people hemeets on the street treat him like a friendbecause they feel like theyrsquove met himbefore His voice is unique and memo-rable Thatrsquos why his commercials work
One of my favourite commercialsmakes fun of the stereotypical human
MAUREEN BULLEY
response to people who donrsquot speak yourlanguage ldquoGood Morning is this theinformation deskrdquohellip the opening linein this classic spot for SAS Airlines fea-tures an American speaking to a Europeanhe believes doesnrsquot understand him Sothe American speaks English but does soextremely loudly and extremely slowly Asit happens he is speaking to a British manwho speaks English very well thank youvery much Ironically the American isoverseas and the tables are turnedmdashnowhe is the man with the supposed accent
So is there a place for foreign accentsin radio advertising
Irsquom not entirely sure but what I doknow is that participants in the RadioPower Tools research gave low scores tocommercials that contained a foreign ac-cent if it was ldquoa voice that drips with anon-mainstream accent spoken only bya small group within the population andused for no apparent reasonrdquo
Clearly the operative here is ldquono ap-parent reasonrdquo So if it makes sense toinclude a voice with an accent do so withpurpose I would also suggest using a voicewith a genuine accent instead of tryingto replicate one Yoursquoll be disappointedwith the finished sound of the piece andyour client will be disappointed with theresults of their advertising unless yourvoice talent can truly nail that accent theydonrsquot naturally possess
So do ants sleep or not Accordingto BBC Earth on average a single workerant in Britain takes 250 naps a day buttheyrsquore only a minute long The Queenfalls asleep at far more regular intervalsthan her royal subjects Guess they canrsquotunderstand a word she says
Maureen Bulley is president of THE RADIOSTORE She may be reached at 1-888-DORADIO or at doradiototalnet
BDSept10qxdBD 19082010 1743 Page 26
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plus a chance to win an iPad bull
Congratulations Facebook you rockAccording to Hitwise Facebook has become the most
visited website in the United States Its market share ofvisits was up 185 over the same time last year Just tocompare Google was up around nine percent
I was going to Google what that meant but it justseemed cruel
I believe it means that we are spending more timepoking people we wouldnrsquot waste the time of day to chatwith than we are looking up important stuff like sportsstats or interesting uses for peanut butter (which incidentally include lubricant pet pill disguiser andpaper label remover Really I Googled it)
Wersquove all Googled ourselves from time to time manyof us using a computer
But facebook it Facebook is taking over the worldAs you read this I am on Facebook Go aheadhellip go
friend mehellip Irsquoll be there Itrsquos where I live nowFacebook tempts us with the egotistical promise that
someone somewhere on the planet really really wantsto know every single errant thought that crosses our
minds AND they want to see photos AND they want toknow what we think about their thoughts AND photos
Capitalized conjunctions aside Facebook is theperfect place to cut and paste the creative work of othersinto our electronic personas instead of actually doingsomething creative or original ourselves thus savingtime that we can then use to do more poking and lesstalking How am I today Just check out the stolen lyricfrom someone elsersquos song I have posted as my ldquostatusupdaterdquo Apparently today I am a little Olivia NewtonJohn (pre-Grease)
Itrsquos a diseaseI must comment on your new cat photo or I will dieOops hang on a sechellip gotta return a poke Back
now LMAO Freakinrsquo funny catsLike you I joined initially to see what all the fuss
was about In its original days Facebookers were lessconcerned about security so you could scan astrangerrsquos profile check out their friends and eventheir friendsrsquo friends It was a voyeuristic orgy of peek-age Not that any of us did that sort of thing of course
Once the lurking was curtailed the search was on forco-workers and family members as we embarked on awildly competitive jag to snag as many friends as possible
In those early days getting a Friends request was agiddying high
Ooooohhellip someone wants to be my friend INSTANTADD
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 27
Poke-poke
BY MARK LA POINTE
status update
BDSept10qxdBD 19082010 1743 Page 27
Now of course we are more discerning of the company wekeep Do I know them Will they clutter my page with applica-tion drivel and invites to lame events Or worse will they notbe interested in my brilliant application newsfeed and my ldquoohso importantrdquo event
After the friends came the gameshellip sorry ldquoapplicationsrdquo Nowwhen Irsquom too tired to poke I can find out what kind of dog Iam or what country song tells my storyhellip or God help me playFarmville (along with over 83 million other monthly users)
(By the way my answers are dachshund and Goodbye EarlAlso I have never been too tired to poke I know it happens tomen my age but knock on wood I still can)
And letrsquos not forget the frustration of the endless programupdates I just figure out where everything is so I can steer theUSS Facebook without having to rely on Mr Sulu whenBAMhellip my life is chaos again and instead of checking my noti-fications I am driving straight into the sun while Yeoman Randlooks intensely into the soft focus camera In its present incar-nation I still canrsquot find the damn ldquoSign outrdquo tab
It has only taken a few years for a simple social networkingtool to become the worldrsquos biggest scrapbook Our need toshare has even pushed into the formerly sacred Have you seenthe video of the couple that interrupted their ldquoI dosrdquo to updatetheir Facebook status from ldquosinglerdquo to ldquomarried I think I actu-ally threw up a little that time
Remember first second and third base (No not baseball)It has been re-faced
Now therersquos ldquoFace-baserdquo that magical part of love when youchange your status from ldquoSinglerdquo to ldquoIn a relationshiprdquo I assumeit happens after yoursquove rounded the bases a few times
Itrsquos sooooo cute In the same way itrsquos cute when your neigh-boursrsquo kids spray-paint ldquoBUTT FACErdquo on your garage door
FB is a giant black hole of time and effort sucking in every-thing around it without mercy while only giving back invita-tions to play Mafia Wars
Fan Pages are big business now as entertainers and retailersand people with causes can use FB to continue to shamelesslyhump their agendas and doo-dads
Sadly I am now turning into the Facebook equivalent of acranky old man I hate it when my friends donrsquot use actual pho-tos of themselves as their profile pics Since I never actually seethem face-to-face anymore without those photos I have no ideawhat they look like During the Winter Olympics I assumed allmy friends had become hockey sweaters or red leafs
Also I am protective of my Wall Lame status updates nowequal instant ldquoHiderdquo for you ldquoI love my dogrdquo while accurateis your one-way ticket to GONE-ville I may even un-friend youfor that juicy contribution
I would moan on a little longer but in the time it has takenme to write this I have missed 16 crucial status updates (Trevorand Aaron are now friends) three pokes (which still make megiggle like a nine-year-old who thinks ldquopianistrdquo is dirty) and twopage suggestions (Join if you think RUSH deserves inductioninto the R and R hall of famehellip which I do) So I am hittingthe ldquosign outrdquo tab (which I just found thank you very much)
Mark La Pointe is a freelance writer and voice actor forwwwKillervoiceoversca or at least he would be if he would stopfooling around on Facebook He may be reached by e-mail atmarkannounceryahooca
BDSept10qxdBD 19082010 1743 Page 28
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 29
Gord James comes home
When I was 14 my buddies allwanted to be famous sportsheroes or rock stars I wanted
to be Gord JamesMy obsession with radio came to me
like most of us at an early agemdasheight tobe exact By the time I was 10 and livingin Southern Ontario I knew exactly whichjocks sounded great and by 14 there wasno one better to my ears than Gord James
Gord James is one of the few yeomanof an era in Top 40 and rock radio thatmany view as the halcyon days of radiorsquossound Hersquos still doing itmdashand doing itevery bit as well as he ever has
The latest incarnation of the GordJames Experience is at Hamiltonrsquos newVinyl 953 a place that feels right to himbecause the geography that surrounds thebroadcast studios is literally home
Gord went to high school at Saltfleetin Stoney Creek (now part of Hamilton)and did the WKRP town-to-town up-and-down the dial thing in his first few yearsincluding stops in Cambridge LondonCornwall and Kitchener before landingat CKOC Hamiltonrsquos home of the BIG500 Countdown in the early rsquo70s
In 1974 the now legendary J RobertWood interviewed Gord for an openingat CHUM-FM free form at the time Butit was the ldquocoolrdquo station 1050 CHUMwhere Gord wanted to be
ldquoThank you for coming in and good-byerdquo was the response he remembers
ldquoI realized how much I had to pull upmy boot straps to hang with those guysrdquohe recollects James was talking about thebig voices such as John Majhor TerrySteele Jim Van Horne Mike HollandRoger Ashby and Bob Magee (Magee nowholds down the morning drive slot atVinyl 953 helping give that station a def-inite CHUM flavour that works perfectly)
But it wasnrsquot long before James land-ed a gig at CHUM-AM doing all-nightsand filling in on day shifts now andthen By 1978 CHUM-FM was being pro-grammed by a young upstart named RossDavies and he wanted Gord to comeover to the FM side of the building Thateventually happened too with weekendsafternoons and in 1983 as morning hostalong with Rick Hodge
ldquoThere are so manymemoriesrdquo said James
ldquoOne really stands outI was filling in for RogerAshby As we were doingour birthday feature onair it was mentioned thatit was my birthday andall of sudden a lot ofpeople gathered by thedoor and started singingHappy Birthday I heardtwo younger singingvoices through my head-set and realized that TomJokic our producer had patched in twoof my three children Rachel and Kevinfrom a cell phone and they were singingtheir hearts out out of tempo and out oftune with the rest of the group and Ithought that sounded even better becauseof itrdquo
The sound is what matters to GordJames And he says the fun has not goneout of it And sitting chatting with him is
JAMIE WEST
like pulling into a filling station for pos-itive energy
Vinyl PD Derm Carnduff says thatgetting Gord on board at Vinyl was a nobrainer
ldquoGordrsquos name came to mind prettyquickly His heritage as a Toronto radiopersonality would give us instant credi-bility but ultimately his talent made
Gord one of our top candidatesrdquo saidCarnduff
ldquoHis knowledge of themusic his wit and dedica-tion serve his audience ex-tremely well and the radiostation as wholerdquo Carnduffsaid ldquoAnd oh yeah hersquos gotan okay set of pipes toordquo
ldquoThe saying at CHUMused to be lsquoletrsquos have somefunrsquordquo remembers Gord
I ask him if hersquos still hav-ing fun
ldquoTherersquos no question thatIrsquod do it all over againrdquo Gord
responded ldquoonly this time Irsquod betempted to break a few more rulesrdquo
Now thatrsquos the spirit of a true rockjock shining on after nearly 40 years ofconnecting with all of us
Jamie West is CEO of Westpro Media Incbroadcast consultants and creative contentsuppliers He may be reached by e-mail atwwwwestpromediacom or at 905-541-0127
BDSept10qxdBD 19082010 1743 Page 29
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30 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Fact is facts donrsquot mattermuch anymorehellip
One of the things I enjoy most is alively debate with friends whohave differing points of view I
like the way people get charged up aboutthings they really care about how theyshape their thoughts to support theirarguments
I particularly enjoy it when the debateis over and in the best instances wersquoveall learned something from each otherAnd maybe if our minds are not onlyengaged but ldquoopenrdquo we might find ourposition moving begin questioning theplace where opinion started and realityor facts kick in Unfortunately it seemsthat fact-based debate is a dying art
A new study from University ofMichigan researcher Brendan Nyhan en-titled When Corrections Fail The Persistenceof Political Misperceptions shows that peo-ple who have based their beliefs on mis-information rarely change their mindseven when presented with the facts Evenmore disturbing they often cling evenmore strongly to their beliefs when theyare proven to be inaccurate a phenome-non Nyhan has dubbed ldquobackfirerdquo Notsurprisingly this reaction is most com-mon when it comes to partisan issuesaround politics and social issues
Nyhanrsquos recent study is a follow-upto research he completed with associatesat the University of Michigan in 2005and 2006 Those studies showed a basichuman tendency to continue to believe
in facts we carry in our heads even whentheyrsquove been proven false Nyhan says thisis worse than merely being misinformedit means our views are entrenched andnot subject to sway by any informationsource It isnrsquot information thatrsquos missinghere but rather a basic emotional responsethat makes smart people hang on to falsefacts for reasons it is hard to define
Nyhanrsquos study as well as previousstudies conducted in 2005 and 2006around facts vs perception attempts tounderstand why intelligent people con-tinue to accept misinformation as fact inthe face of contrary proof This may notbe a new practicemdashpeople have alwaysshaped facts to fit the outcome they wantmdashbut Nyhan and others believe there ismore reason for concern now than atany other time
Nyhanrsquos study suggests the underpin-nings on which governments are chosenare becoming more fractured He sayswersquore filtering the information we receivethrough a prism and end up getting areal divergence on all sorts of issues Andthat makes it really hard to have intelli-gent debate He equates the electoratersquosview on politics to sport and says peoplesupport a team because they are emo-tionally committed to them they absorbthe misinformation they need to contin-ue their supportmdashfor better or for worse
Nyhan says we need a ldquosupply-sideapproachrdquo where we try to enforce and
NANCY SMITH
increase the ldquoreputational costsrdquo on peo-ple and institutions who promote bad in-formation Given the numbers it seemsunlikely that this is a viable solutionPartisan news hosts and their networksare making millions while more moder-ate media languishes The cycle continuesbecause audiences are attracted to newsoutlets that reflect their beliefs howeverinaccurate they may be
In fairness to media consumers it isoften difficult to separate whatrsquos accurateand what isnrsquot particularly within an envi-ronment where we get our news in bite-size pieces with little context But Nyhansays the really frightening pattern isnrsquot justwhere we get our news but how we useit If we refuse to change beliefs that arebuilt on inaccuracies the consequencescan be devastating
I read a quote attributed to Kant thatseemed appropriate to Nyhanrsquos studyldquoMankind may be crooked timberuniquely susceptible to ignorance andmisinformation but itrsquos an article offaith that knowledge is the best remedyIf people are furnished with the facts theywill be clearer thinkers and better citi-zens If they are ignorant facts will en-lighten them If they are mistaken factswill set them straightrdquo
Even Kant didnrsquot anticipated the soci-etal impact of spin doctors and media inthe 21st century
Nancy Smith is ChairCEO of NextMedia a Toronto-based business consulting and marketing company She may bereached at (905) 468-7774 or atnsmithnextmediacompanycom
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FM PROTECTION RULES ARE CHANGING
BDSept10qxdBD 19082010 1743 Page 30
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 31
Victoria a few days each weekGeorge Gordon who had been
morning Anchor at News1130Vancouver has moved to
CFRA Ottawa as morn-ing News Anchor Hersquosalso tasked with coach-
ing and mentoring otheron-air personalities
There were a number of changesat Corus Entertainment relatedto Corusrsquo most recent organi-zational review to streamlinedecision-making and clarifyroles and mandates Among
the changes Corus TelevisionmdashReporting toDoug Murphy Exec VP and President of CorusTelevision are Colin Bohm VP InternationalAndrew Eddy VP Affiliate Sales Bill Knight
VP Business Developmentand Planning Gerry MackrellVP Airtime Sales Susan RossVP Strategic Planning SusanSchaefer VP Head of Networksand Marketing and JoannaWebb VP Head of Program-ming and Production CorusRadiomdashReporting to HalBlackadar Exec VP and interimPresident of Radio are DaveFarough VP Brands and Pro-gramming in Toronto (was GMat CFPLCFPL-FMCFHKFMCKDK-FM London) Chris Sisammoves in [see below]) DavidHuszar VPGM Interactive andEmerging Platforms (was VPGM Corus Interactive ampIntegrated Solutions) NeilCunningham Director of SalesWestern Canada Garry McKenzieGM Corus Radio Vancouver(was GM at Corus RadioCalgary) Doug RutherfordVPGM Corus Radio Alberta(now also GM at Calgary)Suzanne Carpenter VPGM
CTVrsquos Lloyd Robertson has an-nounced his retirement set fornext summer By putting itoff until then hersquoll roundoff his CTV career at 35years from the day he
joined then-Anchor Harvey Kirck in1976 as co-Anchor of CTVNews Hersquos been Chief Anchorand Senior Editor since 1983Lisa LaFlamme 45 is his suc-cessor She began her broad-cast career at hometownCKCO-TV Kitchener in 1988Reporting stints include IraqAfghanistan Sri Lanka Haitiand as a political correspondent in OttawaFormer NBC News Foreign CorrespondentDawna Friesen is the next Anchor of CanwestrsquosGlobal National succeeding Kevin NewmanFriesen a native of Winnipeg began her careerat CKX-TV Brandon then worked at CBC andCTV before being hired by NBC in 1999Friesenrsquos reporting duties took her throughoutEurope and the Middle East from her base inLondon CKYCITI-FM Winnipeg GM Tom Scottreturns to Citytv Winnipeg thisfall again as GM Scott whojoined Citytv in 2008 moved
to the radio side to be GM at the Rogers-ownedradio stations after the previous manager wastransferred to Vancouver A new GM for theradio cluster is being sought CTVglobemediaSr VP Corporate Communications BonnieBrownlee is no longer in place Her successor isScott Henderson VP Communications Brownleewho joined CTV in 2007 succeeded Mary Powersin the position Douglas Elphick joined Joytv10 Vancouver (ZoomerMedia) as GSM Elphickhad been Director National Sales WesternRegion for CTVglobemedia and was mostrecently with the CTV Olympic BroadcastConsortium Brian Blackburn is no longer GSMat the Jim Pattison Broadcast Group (JPBG)radio stations in Victoria A successor had yetto be named at press time In the interim BruceDavis VP of Sales for JPBG and GM of theKelowna radio properties is filling in Hersquos in
Make sure that BroadcastDialogue has your peoplechanges E-mail station
news to howardbroadcastdialoguecom
LloydRobertson
Dawna Friesen
Lisa Laflamme
Susan Ross
BonnieBrownlee
George Gordon
Joanna Webb
Dave Farough
Andrew Eddy
Chris Sisam
Douglas Elphick
Susan Schaefer
ScottHenderson
David Huszar
Doug Rutherford
Garry McKenzie
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 31
32 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
1071 Abbotsford as Morning Show Hosthellip At new Country sta-tion 1007 HANK-FM Bridgewater launched July 22 JonathanCrouse moved from afternoons on sister station CKBWBridgewater to be the morning show Host Nick Yorston who
moved from Yellowknife does morning newsAndrea James moved from sister station CKDR927 Dryden to do middays while Alicia Huntermoved from CKBW for HANKrsquos afternoon show
Gerry Pigeon whorsquos been with Corus RadioCalgary the past nine years the last six as RSMhas moved to NL Broadcasting in Kamloops asGSM for the companyrsquos three stationsmdashCHNLCKRV-FM and CJKC-FM Shelly Datseris hasbeen appointed Manager Communications atTeletoon Toronto Her background includes sev-en years at Rogers Communications and at RogersTV Diana Swain has beenappointed to Senior Correspon-dent of the CBC News inves-tigative unit The CBC TorontoAnchor will continue to be anoccasional fill-in Anchor on TheNational Dale Jubb is the newManager of Operations at CTV
Calgary Jubb moved from his CEO position atvideo production facility Empowered Media inOttawa Former Ops Mgr Karen Irvine movedto Manager On-Air Operationshellip Justin Park
moved to CTV Calgaryrsquos engi-neering department from sisterCTV Reginahellip Joe McFarlandND at 1021 FM The Lounge(CJCY-FM) Medicine Hat sinceits launch in 2008 moved toCorus Radio Calgary as aReporter New MD at JACKCalgary is Jeff Walker exMDSwing Announcer at K-97Edmonton Chad Thomas hasreturned to Astral Radio Calgaryas Digital Accounts ManagerHe left the stations to found anagency when they were ownedby Standard Radio CalgaryhellipDavid Lee is the new Country Manager Canadafor RCS CanadaMedia Monitors Hersquos based inToronto Lee succeeds Ross Langbell who leftthe company this past spring Jess Bradyjoined Corus Cornwall as Morning Anchor and
Corus Radio Eastern Ontario and VPGMCHEX TV Peterborough and CKWS-TV KingstonMichael Harris GM CKWS-TV and CHEX TV(was GM of CHEX TV only) JJ JohnstonGM Corus Radio Cornwall Kingston andPeterborough (was GM at CorusRadio Vancouver) No longerwith the company are CornwallGM Scott Armstrong and CorusKingston [radio amp TV] GMMike Ferguson who retiredend of August Former CorusRadio Peterborough GM BrianArmstrong moves to GSM) ChrisPandoff VPGM Corus Radio
Toronto and Hamilton (was VPGM for CorusRadio Toronto only but now adds Hamiltonduties held by Suzanne Carpenter) Chris SisamVPGM Corus Radio Southwestern Ontario(based in London Sisam will be responsiblefor Corus Guelph Corus KitchenerCambridgeand London Guus Hazelaar of Corus Guelphhas retired Lars Wunsche GSM Corus RadioToronto (was GM at Dave FM (CJDV-FM)TheBEAT (CKBT-FM) Kitchener)
Mike Finnerty the former Daybreak Host at CBCRadio Montreal returns this fall to anchor themorning show He left last year to work as anonline editor for The Guardian in London NancyWood hosted Daybreak for six months afterFinnertyrsquos departure She left earlier this yearAstral Radio BC Peace Region Brand Director JayTerrence after 10 years at that location three asPD moved to sister station CJAY Calgary tobecome Assistant Brand Director (Brand Directoris Astral nomenclature for PD)hellip After more than 21 yearsCTV Calgary News Anchor BarbHiggins has left her job to
become a mayoral candidate in this fallrsquos elec-tions Higgins and co-anchor Darrel Janz an-chored the News at 6 since March 8 1989 andare considered the longest serving anchor teamin Canadahellip Mark Russett has been promotedto GSM at Newcap Radio Ottawa He joined thestation five years ago as Retail Sales ManagerhellipKenny Jones Morning Show Host at Country933 Fort McMurray for the past nine yearsheaded to Rogers-owned sister station Country
JJ Johnston
Chris Pandoff
Lars Wunsche
Michael Harris
Jay Terrence
Barb Higgins
Kenny Jones
Gerry Pigeon
Mark Russett
Diana Swain
Shelly Datseris
Dale Jubb
Justin Park
Karen Irvine
Jeff Walker
Joe McFarland
Chad Thomas
David Lee HBA
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 32
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 33
Reporter The University ofWestern Ontario graduate madethe move from LondonhellipSheldon MacLeod the formerNDMorning Editor at CKBWBridgewater is now a WeekendNews Anchor and afternoonReporter at News 957 Halifax
Earle Mader PD at C100 Halifaxhas retired Mader spent his30-year broadcast career withthe CHUM station the last twoand a-half years as PD TheBOUNCE PD Chris Duggan has
taken over as PD for both stations Mader won Music Directorof the Year honours (secondary market) at the 2002 CanadianMusic Week Jennifer Yascheshyn has been promoted to PD atCHUM Kingston from Promotions and Marketing Director Shesucceeds Dan Melon who is moving to the faculty at OttawarsquosAlgonquin College New Marketing and Promotions Director isShawn Whalen who continues with his regularFLY-FM Kingston on-air shift Matthew Waddellmoved to TELETOON Canada in Toronto asCreative Director Most recently Waddell wasAssociate Creative Director at Astral TelevisionNetworks Kapila (Kaps) Ratnayake is the newChief Engineer at Corus Radio Cornwall He
had been with Rogers RadioCalgary Succeeding him isJim McTighe from CFJC TV7Kamloopshellip Mid-summer JohnWaterman became the ND at981 FM CKBWHANK (CJHK-FM) Bridgewater Watermanhad been with ATVCTV Halifaxand most recently 917 TheCoast Sechelt
Mark Lade after 50 years behindthe microphone has called itquits During his career Ladeworked at such venues as OwenSound Woodstock Hamilton Chatham NiagaraFalls Welland and London his last stop beingOldies 1410 CKSL London Jennifer Stewart hasbeen promoted to Exec Director of AcquisitionsDevelopment and Feature Film NetworkProgramming at CBCrsquos English TelevisionServiceshellip Ceara Kavanagh has moved from her
Shawn Whalen
SheldonMacLeod
Jess Brady
JenniferYascheshyn
Earle Mader
Jim McTighe
Mark Lade
MatthewWaddell
KapilaRatnayake
JenniferStewart
BDSept10qxdBD 19082010 1743 Page 33
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CBC Radio-Canada
34 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
PD gig at Vibe 985 Calgary (now Virgin Radio98-5) to return to 1073 KOOL FM Victoriawhere shersquos the afternoon drive Hosthellip DerekLuis is new CEO at National Screen InstituteCanada (NSI) succeeding Susan Millican Hewas a SUN TVQuebecor Media Executivehellip PaulSedik ex of Astral Media Television has landedas Regional General Manager Central Ontarioat NEWAD a Toronto-based agencyhellip FAN 590Toronto fired the morning drive team of DonLandry and Gord Stellick plus morning showHost Mike Hogan Also gone are Announcer RickRalph and Producer Brian AngusTaking over mornings on aninterim basis was Toronto radioveteran Jeff Lumby News 957Halifax talk show Host AndrewKrystal has moved to mid-mornings at The Fanhellip MarkMorris joined 1039 The JuiceKelowna as Afternoon Driversucceeding Ken Allan Joonyer
Morris had been with SUN FM Penticton hellipEdmonton market veteran Shane Michaels isthe new Afternoon Drive Host at 963 CapitalFM Edmonton succeeding Jason Roberts
Roberts moved to 1049 EZ Rock Edmonton asAfternoon Drive Host which resulted in LochlinCross to handle mid-days at The Bearhellip BrentBrooks is now the Morning Host at COUNTRY95 Lethbridge The 25-year veteranrsquos stops haveincluded Calgary Red Deer and Lethbridge withvarious roles such as PD MD and various on-air postshellip Taking over the midday show at Q99Grande Prairie is Renn Davies who moved fromZ99 Red Deer Former midday Host WardLivingston now does drive afterChristy Farrel whorsquod held theposition as well as being MDmoved to Sun FM PentictonPDmorning show Host PaulOuellette adds music dutiesAlso joining the team is CristyEllen from CJNS Meadow LakeSK taking over the productioncreative post
Tamara Konrad has become GMGSM at CKEA957 Edmonton Konrad moves to the HarvardBroadcasting station from her Ops Mgr position
CearaKavanagh
Renn Davies
Derek Luis
Andrew Krystal
Paul Sedik
Brent Brooks
Lochlin Cross
Ward Livingston
Cristy Ellen
Tamara Konrad
BDSept10qxdBD 19082010 1743 Page 34
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 35
at Corus Edmonton where shewas the Ops Managerhellip Inaddition to his GSM responsi-bilities at X929 (CFEX)Calgary Gary Brasil is now alsothe National Sales Manager forthe Harvard grouphellip BroadcastEngineer Chris Terpsma theChief Engineer at VistaBroadcasting has moved tobecome responsible for techoperations at Harvardrsquos newstations in Edmonton and RedDeerhellip Angie Norton hasbecome the new Business Manager forHarvardrsquos Regina and Yorkton stationshellip AndChristian Hall in addition to his responsibilitiesas PDOps Mgr at X929 Calgary is nowProgram Manager for the Harvard AlbertaRadio cluster After 12-years Bill Toffan hasretuned to 1049 The Wolf Regina as PDMorning
Show Host He succeeded Chris White who recently joined theHarvard sales department after having been on the air for 15years and PD for the last three
Heather Ostertag is no longer PresidentCEO of FACTOR theFoundation Assisting Canadian Talent On Recordings Brian
Hetherman FACTORrsquos VP of Industry Affairshas assumed GM duties until anew president is appointedhellipEldon Duchscher after 21 yearswith the Saskatoon Media Groupmdashthe last few years as NewsDirectormdashhas resigned a moveprompted by an opportunity of-fered to his wife at the Universityof Calgary Duchscherrsquos NDposition at CJWW Country 600Magic 983929 The Bull wasfilled by Vanese Ferguson KateBuick after 15 years at CD 989Simcoe is now PDMidday Hostat K-Rock 1055 CharlottetownSucceeding her in mornings atSimcoe is Asta Syri who joinedGerry Hamill and Renee BerubeCD 989 VPGM Blair Daggetttook over PD responsibilitieson an interim basis AcadiaBroadcasting Thunder Bay PD
Sandra Dolynchuk resigned citing family reasonsShe returned to Winnipeg and joined K-Rock1007 as PDhellip A (CKVR-TV) Barrie AnchorLance Chilton after almost 12 years as even-ing news Anchor has moved on leaving thebroadcast business to try his hand in realestate Rhonda Messieh is the new MarketingManager at CHCH News Hamilton Prior tothat shersquod been Marketing Manager for CorusEntertainmentrsquos CMT Paul Timm has been ap-pointed Digital Accounts Manager for AstralRadio Manitobahellip CBC has appointed Greg Guyas the Senior Communications Officer for NovaScotia Guy has 23+ years experience at theHalifax Herald and with his own companyhellipDavid Magro is now responsible for imaging andcommercial production withinthe Rogers Radio Toronto clus-ter production department His20-year career includes stops atVirgin Radio 999 Toronto CorusToronto New Flow 935 Toronto
and Z103 Toronto Marvin Piuti is now ND at897 Sun FM (CJSUFM) Duncan Most recent-ly he was with CHEK-TV Victoria The New VImdashnow A (CIVI-TV)mdashVictoria and is an alumnusof Citytv TorontoMuchMusic He succeeded RicRathburn who retired Samantha Cook has suc-ceeded Brian Bolt as the Program Coordinator
for the radio broadcasting pro-gram at Hamiltonrsquos Mohawk College Cookbrings 10 years of broadcast experience to hernew position having worked at Country 953Hamilton Energy FM Toronto Kiss FM Torontoand YTVhellip Darryl Henry moved to 981 CHFIToronto after having done mid-days at Astralrsquos973 Torontohellip Stephen Smart formerly of CTVBritish Columbia has moved to become theLegislative Correspondent in Victoria for CBCTelevisionhellip Mastermind is no longer the after-noon Drive Host at Virgin Radio 98-5 CalgaryHolding that spot now is Simon Mitchell abroadcast veteran with stops in AustraliaVancouver and Victoriahellip Michael Lewis is nowChief Engineer at Starboard Communications inBelleville The former Rogers Radio Lethbridgeemployee also provides technical services toDAWG FM Ottawa
Will MacKay ex of Corus Radio Kitchener is the
Stephen Smart
VaneseFerguson
Gary Brasil
Christian Hall
Chris Terpsma Chris White
Bill Toffan
HeatherOstertag
Asta Syri
Kate Buick
EldonDuchscher
SandraDolynchuk
David Magro
Greg Guy
Marvin Piuti
Samantha Cook
Paul Timm
RhondaMessieh
Will MacKay
BDSept10qxdBD 19082010 1743 Page 35
36 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
new GMGSM at Newcaprsquos K-Rock 893 KentvilleMacKay with 15 years experience in sales andmarketing was a Senior Sales Rep with CorusTim Schutz ex MD at Jack FM Calgary is nowPDMD at Rogersrsquo 1077 The River LethbridgeAt Quebecor at least three new news employ-ees David Akin from Canwestrsquos Ottawa BureauBrian Lilley the Ottawa Bureau Chief at AstralRadio and Tobias Fisher most recently of theCBC They were hired as Quebecor anticipatedwinning a new specialty channel Sun TV NewshellipTV Journalists Herb Luft and John Grant retiredthis summer from CTV (CFCF-TV) MontrealLuft who started working at CFCF as a radionewscaster in 1971 and joined the TV stationfull-time in 1977 is the longest-serving reporterat CTV Montreal Grant had been CTV MontrealrsquosQuebec City Bureau Chief since 1996hellip At AstralTorontorsquos radio cluster layoffs included CFRBAssignment Editor Eileen Berardini eveningAnchor Bob Komsic weekend morning Host
John Donabie and Melissa Boyce (promotions) Vassilios Mimishas been appointed as the new North American BroadcastersAssociation Director of Technology Most recently Mimis servedas Director of Broadcast Technical Policy andPlanning with the Canadian Department ofIndustry 1007 HANK FM Winnipeg PD AbbeyWhite has become PD at sister Newcap stationsKG Country Red Deer and the Country Newcapstations in Brooks Drumheller Stettler andBlairmore Also at Newcaprsquos Southern AlbertaGroup Al Tompson MD and Morning ShowHost at Zed 99 Red Deer added PD for Zed99The Fox Brooks to his responsibilities FormerPD Brent Young is no longer with the organiza-tion Rob Leighton is Astral Radiorsquos new DigitalAccounts Manager for the BC Interior based inKelowna Leighton had been with Telus with anInternetinteractive sales and development back-ground While never in radio he grew up withit and learned vicariously through his fatherGord Leighton a well-known BC broadcast man-ager Also at Astral Radio Kelowna after 38years Ron Wittenberg has retired from broad-casting He began at CKNW New Westminsterthen migrated to the Okanagan roughly 30 yearsago to raise a family Since then hersquos been with the Kelownastations under numerous ownership changes After five yearsat Newcap stations in Halifax and Fredericton Jason ldquoJDrdquoDesrosiers has joined the Evanov Radio Group (ERG) in Halifax
He succeeds Angela Kelly as Promotions andMarketing Director and will also become APDat ERGrsquos second Halifax station expected tolaunch this fall Diane Boehme has been ap-pointed Exec VP Television for EBTV in TorontoEBTV is the banner under which it andBrightlight Pictures will work jointly in the pro-
duction and distribution of TV programming Her backgroundincludes Senior Director Independent Production at CHUMTelevision and Director Original Production at Astral Television At Canadarsquos Olympic Broadcast Media Consortium Gavin Rothhas been promoted to Sales VP and Christos Nikitopoulos to thenewly-created VP of Programming and Revenue Planning posi-tion Roth had been Senior Sales Director for the consortiumNikitopoulos was previously Senior Director of Programmingand Revenue Planning At Clear FM Winnipeg Laurie Jolicoeuris now the Promotion Director She moved from sister Rogersproperty Citytv Winnipeg where she was the Marketing EventsCoordinator Donald Nelson the Senior Broadcast Technologistat CBC Yellowknife transferred to CBC Windsor in the samecapacity Prior to joining CBC he was an Engineering Supervisorin Stamford Connecticut and alsoworked in Northern Canada as anengineering freelancerhellip The husbandand wife morning broadcast team ofBob Wallace and Diana Meder are nowwith Larche Communicationsrsquo new sta-tion 923 FM (CJOS-FM) Owen SoundBoth were most recently with BayshoreBroadcastingrsquos Mix 106 Owen Sound Meder isalso News Director Matt Mise PromotionDirector transferred from sister station KICX917 Sudbury GMGSM is Rob Brignell and PDis Don Vail both also previously employed byBayshore Broadcastinghellip KiSS 925 Torontorsquos newAfternoon Drive Announcer is JJ ex MorningShow Co-Host at The New Flow 935 Torontofor the past three years JJ was also on-air at theprevious incarnation of KiSS With his arrivalCash Conners moved to evenings
Lee Cornell has been appointed Group ProgramDirector at Evanov Radio Group based at theToronto head office Most recently he acted asVPAffiliate Relations International with USbased LDR (Listener Driven Radio) though hehas experience on several continents includingas Group Programmer and Manager in Australiathe UK and the US New PD at 917 The BounceEdmonton is Andy Winford ex of CBS Radio
Herb Luft
Cash Conners
Jason ldquoJDrdquoDesrosiers
Abbey White
Diana Meder ampBob Wallace
JJ
Diane Boehme
John Grant
Matt Mise
Tim Schutz
Rob Leighton
BDSept10qxdBD 19082010 1743 Page 36
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 37
Fresno Wendy Rose the Promotions Directorat Astral Radiorsquos CHAM amp CKOC Hamiltonmoved on after 11 years with the stations Shersquosnow Promotions and Marketing Manager atEvanov Communicationsrsquo FM92 The JewelNEWS COUNTRY AM 1380 Brantfordhellip DavidLindores became the Promotion Director atKiSS 925 981 CHFI Toronto at mid-Junemoving to the Rogers stationsfrom Astral Radio TorontoPrior Astral Lindores had beenwith Universal Music for 14years most of it overseeing theMarketing amp Promotion Depart-
ments of the companyrsquos central regionhellip KateMilton joined 1013 The BOUNCE Halifax asEvening Announcer She had been doing driveat Z103 Halifaxhellip Senior Maintenance Techni-cian Al Adachi after 38 years in broadcastinghas retired He started his career at CKY Winnipegand in 1976 moved to ITV now GlobalEdmontonhellip Jeremy Morrell is the New Manager
of Broadcast Technical Services at The WeatherNetwork Oakville Prior to his appointmentMorrell was Assistant Product Manager andbefore that a Team Leader for Technical Sales atRoss Videohellip David Kincaid after six years withCTV British Columbia and more than twodecades in news broadcasting has moved intoa new careerhellip Paul La Frenais has given uphis position at Novanet in Ajax due to LouGehrigrsquos disease more commonly known asALS His successor is Rod Ditz After 35 yearsat Rohde amp Schwarz including seven on theExecutive Board and five as its ChairmanMichael Vohrer retired On July 1 ManfredFleischmann became President and CEO Eric
Riehl joined Applied Electronics as a TechnologySales Representative Broadcast amp Post Produc-tion Division Riehlrsquos background includes anoperational and systems background in postaudio as well as customer support and salesexperience with editing systems storage solu-tions and broadcast automationarchiving
Kate Milton
Al Adachi
David Kincaid
David Lindores ManfredFleischmann
Wendy Rose
Eric Riehl
BDSept10qxdBD 19082010 1743 Page 37
(
~
~- ~ r~
l lo
~ - ~
~ ~
INNOVATION In TV Opt ics Since 1958
World-Class Lens Technology Local Technical Support Bilingual Local Factory Service Centre 1400 Courtneypark Drive I Mississauga Ontario I LST l H l (905) 795 -2012 I wwwcanonbroadcastcom
38 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Brian Spiers best known as the ex Grass ValleySales Manager for Canada (and based inToronto) moved to Gainesville FL to becomeVP Sales North America for Digital BroadcastInc
SIGN-OFFS
Murray Chercover 80 in Toronto of complica-tions following pneumonia The former CTVPresidentCEO retired in 1990 but continuedas a special consultant to CTV while develop-ing his own Chercover Communications Inaddition to an Emmy for his contributions tothe broadcasting industry Chercover collected
a number of personal honours during his career including theCAB Distinguished Service Gold Ribbon (1986) the CFTA GoldMedal for Lifetime Achievement (1988) a ldquoRockierdquo LifetimeAchievement Award from the Banff Television Festival and hewas named to the CAB Broadcast Hall of Fame in 1994
Myles Morton 85 at Belleville General HospitalMorton the owner of Quinte Broadcasting RadioGroup (CJBQMix 97Rock 107 Belleville) wasalso the former owner of the BellevilleIntelligencer newspaper and Cablevue the localcable company He had been in declininghealth for the past year
Jimmy Dean 81 suddenly at his home in Virginia The Countrymusic legend scored a 1 hit in 1961 with Big Bad John thesong that won him a Grammy Award
Randy Dewell 62 in Halifax of a heart attack and a series ofstrokes The former Halifax alderman award-winning broad-castermdashincluding the Ted Rogers SrVelma Rogers awardmdashandcivil servant had such stops in his on-air career as CFRA OttawaCHUM Toronto CKGM Montreal and CJCH Halifax
Wilbur ldquoWibrdquo Arnold Westby 78 of cancer inYorkton He was a Cameraman and the firstemployee hired at CKOS-TV Yorkton Thirty-fiveyears later he retired as GM His son MarcWestby is Manager Production amp Programmingat CHAT-TV Medicine Hat
John Delazzer suddenly of a heart attack inToronto Delazzer was the voice of TVO formany years and before that an Announcer atCKKW Kitchener
Irwin Barker 58 at Torontorsquos Princess MargaretHospital of a rare and aggressive cancer Barkerwas a writer for shows such as This Hour Has 22Minutes and The Rick Mercer Report Born inWinnipeg Barker worked as a public policy re-search consultant for Angus Reid and as a lec-turer in sociology at the University of Alberta
and the University of Manitoba
Gordon Allan Brady of cancer in the CentralOkanagan Hospice House In 1969 he startedCKQR Castlegar managing it through 1990when it was sold The station is now an Astralproperty
Brian Spiers
Phot
o co
urte
sy o
f Cas
tane
t
BDSept10qxdBD 19082010 1743 Page 38
r- --bull~
middot ~
This (~dilion is hlOllAhl lo you by
Applied Electronics Ltd Hammond Manufacturing Ltd
CBC Transmission lncospec Communications Inc
Canon Canada LARCAN
Davicom - a division of Comlab Linear Systems Ltd
Delco Wire amp Cable Ltd Nova net Communications Ltd
DEM Allen amp Associates Ltd Om neon
General Cable RCS Canada Ltd
Rohde amp Schwarz Canada Inc
Ross Video Ltd
S W Davis Broadcast Technical Services Ltd
Solutions Broadcast RF
Sonotechnique PJL Inc
Western Association of Broadcasters
f crnsidcbull1middot lhtbullstbull tmiddoto1111mnitmiddots lind lcnmiddot lintmiddot 111middotod11tmiddotls and stmiddot1middotktmiddots
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 39
One of those parameters that weall jabber about frequently in thetransmission game is Standing
Wave Ratio or SWR Itrsquos a pity that therersquosso much misunderstanding surroundingan essentially simple concept
Your transmitter is connected to yourantenna or load with a length of trans-mission line Transmission line theory tellsus that in an ideal lossless world if allthree of these items are perfectly matched(at 50 ohms or whatever) then all of theRF energy leaving the transmitter will ar-rive at the antenna and be radiated fromthere In the real world there will besome slight attenuation from the trans-mission line and some of the energythat does make it to the antenna will bereflected back to the transmitter by slightimpedance mismatch
The phase difference between the for-ward-going incident wave and the reflect-ed wave varies along the line but isconstant at any point on the line This iswhere the expression ldquoStanding Wavesrdquocomes frommdashalthough the waves actual-ly travel along the line the voltage nodesappear to be stationary
Where the voltages of the incidentand reflected waves are in phase there isa maximum and where they are out ofphase a minimum The Voltage StandingWave Ratio or VSWR is the ratio of themagnitude of the maximum voltage onthe line to the minimum There is also aCurrent Standing Wave Ratio which willhave the identical value so clearly the V
really) in dB But when we get right downto it a low value of return loss means thesame thing as a high value of SWRmdashtrouble coming up ahead fast
Those high SWR values mean that thepeak RF voltage at ldquonodesrdquo on the linewhere the forward and reflected voltagesadd in phase will be high As the wavesbounce back and forth repeatedly betweensource and load that voltage can becomevery high If it exceeds the dielectric break-down voltage of the line arcing willensue That Teflon insulation will breakdown to carbon and now we have ashort The short gives us another point ofhigh reflections and so the cycle contin-ues back towards the transmitter
Aside from the transmission line dam-age the transmitter doesnrsquot care much forthe mismatch either Again peak voltagesand currents are suddenly much higherthan planned for and will stress the ampli-fierrsquos components Even if the parts arenrsquotoverstressed to the point of failure effi-ciency drops and temperatures rise Atbroadcast power levels something gen-erally has to give pretty quickly Which iswhy so much attention has gone intoSWR detection and power foldback frommanufacturers
Dan Roach works at SW Davis BroadcastTechnical Services Ltd a contract engineer-ing firm based in Vancouver He may bereached at danbroadcasttechnicalcom
BY DAN ROACH
ENGINEERING
in VSWR is not needed and we can simpli-fy our expression to SWR without givingup anything (The continued popularityof that V in VSWR is another one of thegreat mysteries of our age)
A perfect load would result in anSWR of 100 an open circuit or a short atthe end of the line will give us an SWRnear infinity (there is some attenuationthat keeps us from getting all the waythere)
An alternate expression we donrsquot usemuch in broadcasting perhaps to ourown misfortune is Reflection Coefficientwhich is simply the ratio of the reflectedwave voltage to the forward wave volt-age A perfect match gives a reflectioncoefficient of 0 a short-circuit load has acoefficient of -10 and an open circuitrsquoscoefficient is +10 Conceptually this is alittle simpler to grasp than SWR But itamounts to the same thing
Next comes the very popular but per-haps overused expression of Return LossIf we take 20 times the logarithm of theratio of the magnitudes of the reflectedvoltage and the forward voltage we endup with a number in decibels that repre-sents the power ldquolostrdquo in the load betweenthe incident and reflected waves
One of my favourite textbooks de-scribes this whole concept as ldquosillyrdquoNevertheless it remains popular proba-bly because we all know how much engi-neers love to express things (all things
Reflections on standing waves
BDSept10qxdBD 19082010 1743 Page 39
The Davicom MAC wont
IIAC bull fi cf ons let you sleep
Its advanced filtermg un unless youre REALLY needed ctavicom
Intelligence amp Innovation t 1 418682 3380 i f 1418682 8996 www dav1comcom
The Western Association of Broadcastersthanks our valued sponsors who helped
make our 76th Annual Conferencesuch a success
Gold
Silver
Bronze
Patron
Platinum
A special thank you to the Delta Lodge at Kananaskis for being our long term hotel provider and sponsoringour early bird registration
Western Association of Broadcasters 2010 - 2011 Board of DirectorsRichard Kroeker President Mitch Bozak Past President Wade Moffatt Director Doug Gunn Director Tom Scott DirectorVic Dubois Director Tom Newton Director Neil Shewchuk Director Paula Davies Director Michael Olstrom Director
JOIN US JUNE 8 ndash 10 2011 IN BANFF ALBERTA TO CELEBRATE THE WABrsquoS 77TH ANNIVERSARY bull WWWWABCA
The Western Association of Broadcasterswould like to recognize and honour this
yearrsquos winners of the WAB Gold MedalAwards The Gold Medal Awards are presented to WABmember stations for outstanding contribution to the Canadianbroadcasting industry in the area of community service
The Radio Gold Medal winners for 2010 are
CKBI Prince AlbertGive a LittleLife Day
The Television Gold Medal winner for 2010 isCTV Edmonton for the Rink of Dreams
The Wolf 1049Regina ndash TheInterview
Al Thorgeirson
Menno Friesen
The 2010 Western Associationof Broadcasters Broadcaster ofthe Year is Al Thorgeirson
Menno Friesen is our newHonourary Life Member
The WAB 2010 BroadcastPartner of the Year isthe Kinsmen Foundationof Saskatchewan
BDSept10qxdBD 19082010 1743 Page 40
A
EOCUS 2010 CONFERENCE
The Foundation Assisting Canadian Talent on Recordings With Support From Canadas Private Radio Broadcasters
Citytv()oMNr
efA 1l
NewWap RADIO
ltvD
DDB0
~ -shyNovanet
rnmsmiddot
Omada
Globa~
RAWLCb RAD I 0
~ Piaain ~Technical
SlltyV~ s THE CANADIAN PRESS bull
0ROGERS
~ 2010 G0L0 ME0AL AWAR0
~
~ HARVARD
SONY
SaskTe ilsectbull
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 BGR 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 CHS ltFEFF4f7f75288fd94e9b8bbe5b9a521b5efa7684002000410064006f006200650020005000440046002065876863900275284e8e9ad88d2891cf76845370524d53705237300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c676562535f00521b5efa768400200050004400460020658768633002gt CHT ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef69069752865bc9ad854c18cea76845370524d5370523786557406300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt CZE 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 DAN ltFEFF004200720075006700200069006e0064007300740069006c006c0069006e006700650072006e0065002000740069006c0020006100740020006f007000720065007400740065002000410064006f006200650020005000440046002d0064006f006b0075006d0065006e007400650072002c0020006400650072002000620065006400730074002000650067006e006500720020007300690067002000740069006c002000700072006500700072006500730073002d007500640073006b007200690076006e0069006e00670020006100660020006800f8006a0020006b00760061006c0069007400650074002e0020004400650020006f007000720065007400740065006400650020005000440046002d0064006f006b0075006d0065006e0074006500720020006b0061006e002000e50062006e00650073002000690020004100630072006f00620061007400200065006c006c006500720020004100630072006f006200610074002000520065006100640065007200200035002e00300020006f00670020006e0079006500720065002egt DEU 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 ESP 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 ETI ltFEFF004b00610073007500740061006700650020006e0065006900640020007300e4007400740065006900640020006b00760061006c006900740065006500740073006500200074007200fc006b006900650065006c007300650020007000720069006e00740069006d0069007300650020006a0061006f006b007300200073006f00620069006c0069006b0065002000410064006f006200650020005000440046002d0064006f006b0075006d0065006e00740069006400650020006c006f006f006d006900730065006b0073002e00200020004c006f006f0064007500640020005000440046002d0064006f006b0075006d0065006e00740065002000730061006100740065002000610076006100640061002000700072006f006700720061006d006d006900640065006700610020004100630072006f0062006100740020006e0069006e0067002000410064006f00620065002000520065006100640065007200200035002e00300020006a00610020007500750065006d006100740065002000760065007200730069006f006f006e00690064006500670061002e000d000agt FRA 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 GRE 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 HEB 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 HRV (Za stvaranje Adobe PDF dokumenata najpogodnijih za visokokvalitetni ispis prije tiskanja koristite ove postavke Stvoreni PDF dokumenti mogu se otvoriti Acrobat i Adobe Reader 50 i kasnijim verzijama) HUN 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 ITA 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 JPN ltFEFF9ad854c18cea306a30d730ea30d730ec30b951fa529b7528002000410064006f0062006500200050004400460020658766f8306e4f5c6210306b4f7f75283057307e305930023053306e8a2d5b9a30674f5c62103055308c305f0020005000440046002030d530a130a430eb306f3001004100630072006f0062006100740020304a30883073002000410064006f00620065002000520065006100640065007200200035002e003000204ee5964d3067958b304f30533068304c3067304d307e305930023053306e8a2d5b9a306b306f30d530a930f330c8306e57cb30818fbc307f304c5fc59808306730593002gt KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020ace0d488c9c80020c2dcd5d80020c778c1c4c5d00020ac00c7a50020c801d569d55c002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt LTH ltFEFF004e006100750064006f006b0069007400650020016100690075006f007300200070006100720061006d006500740072007500730020006e006f0072011700640061006d00690020006b0075007200740069002000410064006f00620065002000500044004600200064006f006b0075006d0065006e007400750073002c0020006b00750072006900650020006c0061006200690061007500730069006100690020007000720069007400610069006b007900740069002000610075006b01610074006f00730020006b006f006b007900620117007300200070006100720065006e006700740069006e00690061006d00200073007000610075007300640069006e0069006d00750069002e0020002000530075006b0075007200740069002000500044004600200064006f006b0075006d0065006e007400610069002000670061006c006900200062016b007400690020006100740069006400610072006f006d00690020004100630072006f006200610074002000690072002000410064006f00620065002000520065006100640065007200200035002e0030002000610072002000760117006c00650073006e0117006d00690073002000760065007200730069006a006f006d00690073002egt LVI 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 NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken die zijn geoptimaliseerd voor prepress-afdrukken van hoge kwaliteit De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 POL 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 PTB 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 RUM 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 RUS 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 SKY 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 SLV 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 SUO 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 SVE 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 TUR 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 UKR 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 ENU (Use these settings to create Adobe PDF documents best suited for high-quality prepress printing Created PDF documents can be opened with Acrobat and Adobe Reader 50 and later) gtgt Namespace [ (Adobe) (Common) (10) ] OtherNamespaces [ ltlt AsReaderSpreads false CropImagesToFrames true ErrorControl WarnAndContinue FlattenerIgnoreSpreadOverrides false IncludeGuidesGrids false IncludeNonPrinting false IncludeSlug false Namespace [ (Adobe) (InDesign) (40) ] OmitPlacedBitmaps false OmitPlacedEPS false OmitPlacedPDF false SimulateOverprint Legacy gtgt ltlt AddBleedMarks false AddColorBars false AddCropMarks false AddPageInfo false AddRegMarks false ConvertColors ConvertToCMYK DestinationProfileName () DestinationProfileSelector DocumentCMYK Downsample16BitImages true FlattenerPreset ltlt PresetSelector MediumResolution gtgt FormElements false GenerateStructure false IncludeBookmarks false IncludeHyperlinks false IncludeInteractive false IncludeLayers false IncludeProfiles false MultimediaHandling UseObjectSettings Namespace [ (Adobe) (CreativeSuite) (20) ] PDFXOutputIntentProfileSelector DocumentCMYK PreserveEditing true UntaggedCMYKHandling LeaveUntagged UntaggedRGBHandling UseDocumentProfile UseDocumentBleed false gtgt ]gtgt setdistillerparamsltlt HWResolution [2400 2400] PageSize [612000 792000]gtgt setpagedevice
Reasons for DigitalWorldwide transitionmdashDigital television is not exclusive to North America The
US completed its transition in June of last year and the transition is either wellunderway or completed in Europe Japan and China (and other countries)
Picturesound qualitymdashWhile viewers have been well-served by analogue sinceTVrsquos inception the difference in picture quality is like comparing a black andwhite Kodak Brownie snapshot with todayrsquos high resolution digital photos Dittothe sound Compare the quality of the one speaker on your old TV set to theSurround Sound capabilities available via digital Irsquom reminded of the awe I feltwhen at a local movie theatre I heard Surround Sound for the first timemdashjetstaking off from aircraft carriers in the movie Top Gun
Spectrum coordination with the USmdashSpectrum has to be coordinated with theUS for harmonization Come Sept 1 2011 the Americans will expect Canadianbroadcasters to have vacated UHF channels 52 to 69 An agreement is in placestipulating that some of these channels will be re-purposed for public safety serv-ices eg police fire and ambulance and this applies on both sides of the borderIt cannot be emphasized more strongly Canada has a treaty with the US and itcannot ignore the deadline Canada MUST minimize cross-border interference
Advanced wireless servicesmdashSpectrum that will be freed up through the digi-tal transition has been earmarked for advanced wireless services The demand formobile broadband services is expected to increase dramatically over the next 10years and the spectrum is absolutely necessary if there is to be capacity to meetthe growth
Mandatory MarketsGenerally speaking local Canadian over-the-air television stations that fit
these criteria will be required to make the switch by August 31 2011bull national provincial and territorial capital citiesbull areas with a population over 300000 bull other areas where there is more than one local television station broadcasting
over-the-air signalsIn July 2009 the Canadian Radio-Television and Telecommunications
Commission (CRTC) established mandatory markets adding LloydminsterAlta Thunder Bay Ont and Rouyn-NorandaVal drsquoOr Que in March 2010
Specifically the following areas need to switch to digital TV by August 31 2011bull British Columbia Vancouver and Victoriabull Alberta Calgary Edmonton Lloydminster and Lethbridgebull Saskatchewan Regina and Saskatoonbull Manitoba Winnipegbull Ontario Toronto Barrie Hamilton London Windsor Kitchener Ottawa and
Thunder Baybull Quebec Montreal Quebec City Gatineau Trois-Riviegraveres Sherbrooke Riviegravere-
du-Loup Saguenay and Rouyn-NorandaVal drsquoOrbull New Brunswick Saint John Moncton and Frederictonbull Nova Scotia Halifaxbull Prince Edward Island Charlottetownbull Newfoundland and Labrador St Johnrsquos
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 7
ne year left
s
With that basic premise in mindBroadcast Dialogue has put together aprimer on what you need to know both foryourselves and for your friends when (of if)they come to you for ldquoexpertrdquo information
Wersquoll begin with the reasons behind themove from analogue to digital then moveforward into a whole range of other issuesfacing Canadian television broadcasters
BDSept10qxdBD 19082010 1742 Page 7
bull Yukon Whitehorsebull Northwest Territories Yellowknifebull Nunavut Iqaluit
Within these mandatory markets almost 200 analogue trans-mitters will have to be converted to digital although a numberare already up and running
There are some smaller non-mandatory markets located forthe most part in the far north for which costs associated withthe transition may be a problem While the CRTC is giving sta-tions on channels 2 to 51 in non-mandatory markets some slackmdashallowing them to continue in analoguemdashthe necessity forfreeing up channels 52 to 69 Canada-wide isnrsquot negotiable
At the moment there are 16 transmitters in non-mandatorymarkets but they are on channels 52-69 within the 360 km UScoordination zone If they donrsquot go to digital by August 31 2011they will have to move their analogue signals to one of thelower channels (51 or below)
Those transmitter sites are Canwest CIII-TV-55 Fort ErieCBC Chatham Digby Foymount Spillmacheen Truro CorusCKWS-TV-1 Brighton CTV CFTO-TV-54 Bobcaygeon The MiracleChannel Burmis Radio-Canada Digby Lac-Etchemin Sainte-Famille Sarnia TVO Belleville Chatham Cloyne
Over-the-air viewersJust short of 900000 Canadians rely solely on an antenna
for their TV reception Those in mandatory markets with olderTV sets may have to buy a converter box They retail for about
$75 or less to receive digital signals over-the-air There is noneed to invest in a new TV set because of the switch These box-es are in stock in most electronic stores and other outlets
As many as 44000 households in non-mandatory rural andremote areas could potentially lose access to free local TVSatellite is often the only alternative and providers indicate thata receiver and dish would cost each household roughly $300plus installation But that doesnrsquot include the monthly bills forprogramming Customers would have to pay the going rate forsomething they used to get for free
CRTC Chair Konrad von Finckenstein calls that situationuntenable He suggests there may be a possible solution throughBroadcast Distribution Undertakings (BDUs)mdashthe designationgiven by the CRTC to cable and satellite distributorsmdashprovid-ing those consumers with a package of local and regional TVstations at no charge
von Finckenstein addressing delegates at the Banff TV Festivalearlier this year said the free local package option could ensurethat Canadians continue to have access to the local and region-al television that they now get over-the-air The Commision hesaid is ldquoprepared to grant an exception to our regulations whichrequire that distributors provide a full basic service Howeverdistributors should not be permitted to distribute any other tel-evision services with the free local package or force consumersto purchase any other servicesrdquo
FreeHD Canada approved but not yet operational has devel-oped a free local program package to deliver all conventionalover-the-airs in HD as they are ready to their local markets
8 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
For more information go to wwwmajortechcomor call us at (905) 873-0778
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BDSept10qxdBD 19082010 1742 Page 8
Major tech
Consumer EducationWhile there are now some efforts being made to correct the
situation most consumers donrsquot have a clue about digital tran-sition But as discussed above the majority of Canadians wonrsquotnotice any difference because theyrsquore getting their signals viacable or satellite
In that same speech at Banff the CRTC chairman said thatthe onus to devise a public awareness campaign rests withbroadcasters If they donrsquot he said they risk losing viewers andsubscribers ldquoTo avoid this they will need to design a vigorousawareness campaign to provide information through publicservice announcements and other initiativesrdquo he said
CostThe CRTC released budgetary estimates for the Canadian
marketrsquos digital conversion working under the basic assumptionof a duplication of the existing analogue service contour Threestudies were commissioned and executed by Patrice LemeacuteePEng and Franccedilois O Gauthier P Eng of Spectrum Expert IncPierrefonds QC with the assistance of the following supplierswhich provided budgetary prices for the studies Novanet-MSCSBRF Rohde amp Schwarz LARCAN Telesat and Acura TechnologyGroup
Study 1 (Complete Service Replication) provides the mostrealistic DTV duplication of the analogue service which betteraccounts for the digital cliff effect and the current state of digi-tal reception equipment
Study 2 (Limited Service Replication) reproduces the ana-logue service using the method proposed by Industry Canadaand the FCC This approach may result in a loss of coverage forhouseholds that were able to receive analogue service especial-ly in the fringe area (limits of the coverage) It assumes that broad-casters implement DTV facilities on the channel identified inthe DTV post transition plan
Study 3 (Practical Service Replication) is identical to Study 2but assumes that all stations in markets where the populationis less than 300000 will re-use the same channel as the analoguestation in order to reduce costs This represents mainly VHF sta-tions (TV channels 2 to 13)
The results of these studies are presented in the table belowThe estimates are simply that estimates The quotations were
based on product list prices and on prevailing US dollarexchange rates Supplier discounts at the time of purchase wouldreduce the final equipment cost
Estimates assumed complete rebuilds of transmitters andbroadcast equipment (no retrofits were considered) Howeverwhen a station was using the same DTV channel as the NTSCchannel the antenna and transmission line were considered re-usable
Cost for the provision of test equipment is not included inthe summary table but costs for the engineering brief factorycompliance tests for antennae and for coverage measurementsafter implementation are
Coming out of one of the worst recessions itrsquos no surprisethat broadcast organizations arenrsquot eager to spend the moneyfor digital transition especially in light of few if any businessmodels for the additional technical possibilities
Where do they standCBCRadio-Canada
CBC-Radio Canada will be installing 27 digital transmittersin all of the markets in which it produces original TV program-ming The Corporation says 15 of them will be operational byAugust 2011 with the remaining 12 to be operational on orbefore August 2012
CBC digital transmitters are now operational in TorontoMontreal Ottawa and Vancouver Radio Canada has digitaltransmitters in Toronto Montreal Ottawa and Quebec City ByAugust 2011 digital transmitters will be operational for CBCCalgary and Edmonton and Radio Canada Rimouski Trois-Riviegraveres Sherbrooke Chicoutimi and Moncton
By August 2012 CBC will add Yellowknife Regina WinnipegWindsor Saint JohnFredericton Charlottetown Halifax andSt Johnrsquos while Radio Canada will add Vancouver EdmontonRegina and Winnipeg
CBC-Radio Canada says it will continue to offer analogueservice beyond August 31 2011 in those markets not identifiedas mandatory It has also filed a request to the CRTC to allow atemporary extension of analogue service in those markets notslated for transition until after the August 2011 deadline
After that point says VP and Chief Regulatory Officer StevenGuiton ldquoWhen all is said and done our estimate is that lessthan one percent of Canadians will need to turn to a cable orsatellite provider in order to continue receiving our signalrdquo
The nine transmitters that are located in non-mandatorymarkets but fall under the US coordination zone will vacate thechannels and relocate continuing with analogue transmissions
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 9
TransmittersNumber of
StationsTotal Cost for Study 1
Total Cost for Study 2
Total Cost for Study 3
Serving populations greater than 300000
95 $76986076 $65228574 $65228574
Serving populations lower than300000 with local programming
257 $139174668 $125172525 $48800844
Serving populations lower than300000 without local programming
386 $208762002 $187758788 $73200665
GRAND TOTAL 738 $424922746 $378160088 $187229883
BDSept10qxdBD 19082010 1742 Page 9
CTVglobemedia (CTVgm) CTV (CIVT-TV) Vancouver CFCN-TV Calgary and CTV
(CFTO-TV) Toronto are already digital while for all other sta-tions CTVgmrsquos plans are based on a ldquohard cutoverrdquo which meansthat analogue transmitters are turned off and within a veryshort period digital transmitters become operational This willhappen on or shortly before August 31 2011
There will be no transitional period during which analogueand digital transmitters are operated at the same time except inToronto Vancouver and Calgary CTVgm has budgeted to con-vert all transmitters in mandatory markets for both CTV and Astations However the plans are based on two key assumptions1 The value-for-signal (VFS) regime announced by the
Commission in March and currently the subject of referenceto the Federal Court of Appeal is confirmed and
2 The current application for regulatory relief for A stationsis approved in a timely mannerThere are no plans to convert the rebroadcasting transmit-
ters of the satellite-to-cable educational broadcaster known asACCESS (CIAN-TV Calgary and CJAL-TV Edmonton) at thistime As to CFTO-TV-54 Bobcaygeon which is in the US coor-dination zone it will transition to digital
CanwestCHAN-TV Vancouver CICT-TV Calgary CITV-TV Edmonton
and CIII-TV-41 Toronto are digital With one exception mandat-ed markets are planned to be transitioned to DTV by the August31 2011 deadline The possible exception CKMI-TV-1 Montrealis one in which the analogue equipment is being retrofittedand converted to digital a process which cannot begin until itsanalogue transmission is discontinued The Montreal transi-tion will be completed as soon as possible following analogueshut off
The CRTC listed CIII-TV-7rsquos transmitter as being in BarrieItrsquos actually in Midland about 50 kilometres farther northCanwest says in its application that even if it were to employthe maximum allowable ERP provided in the DTV Channelallotment it would be impossible to cover Barrie with a DTVsignal from the Midland location Canwest also says that approv-ing the power increase for the Toronto transmitter would allowcoverage of the mandatory Barrie market
Given that transmitter CIII-TV-55 serving Fort Erie must shutdown effective August 31 2011 (in the US coordination zone)
Canwest proposes to serve the Fort Erie market using theToronto transmitter with its increased power thus killing twobirds (Barrie and Fort Erie) with one signal
RogersOverall Rogers is ahead in their transition to DTV due to
the late Ted Rogersrsquo and Tony Vinerrsquos vision Of the 18 stationseleven are already digital Citytv (CKVU-TV) Vancouver OMNI(CHNM-TV) Vancouver OMNI (CHNM-TV-1) Victoria Citytv(CKEM-TV) Edmonton Citytv (CKAL-TV) Calgary [awaitingfinal licensing from Industry Canada] Citytv (CITY-TV) TorontoOMNI (CJMT-TV) Toronto OMNI (CFMT-TV) Toronto Citytv(CITY-TV-3) Ottawa OMNI (CFMT-TV-2) Ottawa and OMNI(CJMT-TV-2) Ottawa Three stations are scheduled to transitionto digital before Christmas 2010 Citytv (CITY-TV-2) LondonOMNI (CFMT-TV-1) London OMNI (CJMT-TV-1) London
While four are presently analogue the transition plans callfor meeting the August 31 2011 deadline They are OMNI (CJEO-TV) Edmonton OMNI (CJCO-TV) Calgary Citytv (CKAL-TV-1)Lethbridge and Citytv (CHMI-TV) Winnipeg
Quebecor Quebecorrsquos plans call for the DTV conversion by August 31
2011 of TVA (CFTM-TV) Montreal TVA (CHLT-TV) SherbrookeTVA (CFCM-TV) Quebec and TVA (CHEM-TV) Trois Riviegravereswhile TVA (CJPM-TV) Saguenay is not going to be completeduntil Sept 1 2012 SUN TV (CKXT-TV) Toronto and its retrans-mitters in Hamilton London and Ottawa are already digital
Corus EntertainmentCKWS-TV-1 Brighton is located in the US coordination
zone Corus has plans to have the digital transition completedby August 31 2010
Thunder Bay Electronics LimitedA four-phase plan for CKPR-TV and CHFD-TV Thunder Bay
has been established but completion of OTA digital transmis-sion and microwave systems is undetermined at this time Theplan is based on three key assumptions1 continuing to receive mandatory carriage2 the SMLPF is enshrined in perpetuity3 the new Local Programming Improvement Fund (LPIF) is also
enshrined in perpetuity at 15
10 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
BDSept10qxdBD 19082010 1742 Page 10
We llCill yrn1 I Oll(1 IH1 Ci(ill
Your ~1 i r ~ t Broadcast Solution
cct 1lRCl-N Move You Anywhere
Looking together to the future of Canadian Broadcasting we are a proud sponsor of CCBE 2010 0 1 O 1 J O (=
Without these funds the Thunder BayElectronics TV stations will not be prof-itable and would be unable to convert todigital as planned
Newcap Inc Newcap says it is on target with meet-
ing the deadline of August 31 2011 buthas a number of issues in front of theCRTC regarding its twin-stick operationCITL-TVCKSA-TV Lloydminster
Zoomer MediaJoytv (CHNU-TV) VancouverJoytv (CHNU-TV-1) VictoriaPlans call for a hard cut-off on
August 31 2011
Crossroads TelevisionCITS-TV HamiltonToronto is running
digital and analogue simultaneously Allother transmitters (CITS-TV-2 LondonCITS-TV-1 Ottawa CKES-TV Edmontonand CKCS-TV Calgary) will be switchedto digital by August 31 2011
CHEK-TVCHEK-TV Victoria says it will be digi-
tal by August 31 2011 and at print dead-line was evaluating its plans for the mostcost-effective approach
The Miracle ChannelAt deadline The Miracle Channel
(CJIL-TV) was evaluating its options andhadnrsquot made a final decision A decisionregarding the CJIL-TV-2 Burmis transmit-ter that falls into the US coordinationzone hadnrsquot been made either
Newfoundland Broadcasting Co LtdPlans call for completion of NTV
(CJON-TV) St Johnrsquos by JulyAugust 2011
TVOTVO is working on plans for the dig-
ital transition of CICA-TV Toronto andits rebroads (CICO-TV-18 London CICO-TV-28 Kitchener CICO-TV-32 WindsorCICO-TV-24 Ottawa and CICO-TV-9Thunder Bay) to be complete by August31 2011 However plans for the manda-tory markets and non-mandatory marketsare subject to funding from the Ontarioprovincial government TVO also awaitsclarification as to the availability of analternate means to deliver local signalsdirectly to over-the-air homes in thosemarkets TVO says it will assume thecontinuation of analogue transmissionon channels 2ndash51 in non-mandatory
markets TVO says it will need to undertake engineering studies to determine the nextsteps with regard to their three transmitters operating between channels 52-69 inBelleville Chatham and Cloyne
Channel ZeroCHCH-TV Hamilton is already digital so the analogue signal just has to be switched
off CHCH-TV-3 Barriersquos transmitter is located in Midland which is an issue that stillneeds to be resolved Plans are underway to have CHCH-TV-2 London Ottawa andMetro 14 Montreal (CJNT-TV) converted by the August 2011 deadline
Teacuteleacute-QueacutebecTeacuteleacute-Queacutebecrsquos digital transition plan calls for completion in seven of its eight
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 11
BDSept10qxdBD 19082010 1742 Page 11
CrossOver 16 M lti Def PRODUCTION COMPACT U bull SWITCHER
A space constrained working environment or a limited operational budget should not lead you to lower your production standards or expectations Similarly a need for rugged mobility or operational longevity should not require a massive capital investment
Crossover production switchers are a budget sensitive solution that offer broadcast-quality live production in a durable space conscious platform
bull 16 source buttons bull 12 external inputs bull 6 Internally generated sources bull 3 keyers bull 22DDVEs bull 4 frame syncs with
Up Down conversion bull Dual animation stores with
dedicated alpha bull Media transitions bull Supem UltraChrornechroma keyer bull Sync generator with
3 independant outputs bull 100 event memory system with MernorAItrade bull Powerful macro system
and much much more
wwwrossvideocom
Now available with
Internal MultViewei Displays any combination of 10 internal or external inputs with two large boxes at the top and two rows of four boxes along the bottom Source names are displayed wit high resolution fonts as well as red and green tal lies
liue Production Technology
markets The exception is CIVS-TV Sherbrooke which is scheduled to be completedby September 7 2011
Teacuteleacute Inter-RivesTeacuteleacute Inter-Rives plans to convert CIMT-TV CFTF-TV CKRT-
TV Riviegravere-du-Loup and CHAU-TV Carleton by August 312010 provided that conditions are met among them main-taining the status quo of current distribution maintain-ing simultaneous substitution being allowed to use aportion of the Local Programming Improvement Fundfor financing
RNC Media IncRNC MEDIArsquos transmission plan is to complete
the conversion of CHOT-TV (TVA) and CFGS-TV (V)Gatineau by August 31 2011 CFEM-TV Abitibi CKRN-TV Rouyn-Noranda and CFVS-TV Val drsquoOr can be transi-tioned provided that RNC Media is allowed to use a portionof the financing of the Local Programming Improvement Fundfor this purpose
RemstarRemstar plans call for digital transition of V (CFJP-TV) Montreal and V (CFAP-TV)
Quebec while plans for V (CFKS-TV) Sherbrooke V (CFKM-TV) Trois Rivieres and V(CFRS-TV) Saguenay are unkown
Canal SavoirCanal Savoirrsquos plan is to complete the transition to digital of CFTU-TV Montreal
by August 31 2011
Bottom LineThe digital transition in the 31 manda-
tory markets and the US coordinationzone represents a significant challengefor Canadian broadcasters as it relates tothe physical work to be accomplished inthe one short year remaining The fear isthat most broadcasters will be doing ahard cut-over shutting analogue off andgoing digital overnight The problem withthat though is that there arenrsquot going tobe enough qualified people to accomplishit all at the same time
Another major challenge is the tran-sitionrsquos expense The cost is exaggeratedby the industry having just come througha huge economic downturn and with thefact of little or no expected return on dig-ital transition capital investments in thenear future
The big winner in the digital conver-sion game is the federal government Itcan auction off spectrum for advancedwireless services
In its July 13 2010 submission inconnection with the consultation paperImproving Canadarsquos Digital Advantageissued by the Government of CanadaAstral Media states ldquoIt would be remark-ably short sighted to re-assign broadcast-ing spectrum in such quantities that theycould not be exploited in the futureTheir greater efficiency may be the onlyway that broadcasting can expand itsoffering to the public as the FM band isnow too congested in major markets topermit new licensing of for examplethird language community and minori-ty radio servicesrdquo
When September 1 2011 rolls aroundand analogue transmitters that residewithin the US coordination zone havenrsquottransitioned to digital theyrsquoll be allowedto continue PROVIDED they arenrsquot usingchannels 52 to 69 If they are in that chan-nel range they MUST either move or godark
Analogue transmitters in mandatorymarkets that havenrsquot completed the tran-sition by the due date will see theirlicences expire August 31 2011 TheCommission says it does not intend torenew authorizations for full-power ana-logue transmitters operating in the man-datory markets or on channels 52 to 69outside the mandatory markets beyondthat date
mdashBD
12 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
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BDSept10qxdBD 19082010 1742 Page 12
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ou ready f r August 2011 The Ultimate ATSC Transmitter Family With the new ruling in Canada for over the air digital transmission Rohde amp Schwarz are pleased to introduce a new family of low power medium power and high power digital 1V transmitters
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 13
Street teams are often the first step in a broadcasterrsquoscareer These positions offer the opportunity to learnabout the radio business on the front line face to
face with the audience They allow new talent to try outtheir skills and benefit from the guidance of more experi-enced station staff
Why is it then that street teams sometimes stumbleover their own feet when it comes to remote broadcasts
I recently visited a home centre where the local rockstation was on location As you might expect there was atable placed just inside the front door with a banner over-head emblazoned with the stationrsquos ID A boombox was cranking out the tunes Two young ladieswere seated behind the table totally immersedin their own conversation The air talent was sit-ting on one of the garden swings the store hadon display his back turned to the front door Itsounded like he was speaking to one of his bud-dies on his cell phone
A steady stream of customers was entering thestore and passing right by the remote location
but there was no attempt by the street team to interact withthem If it wasnrsquot for the station banner nobody would knowwhat was going onhellip at least not unless they happened tohear about it on their car radio
The message the customers received from this teamwas loud and clear ldquoWersquore not interested in meeting youright nowrdquo
With curious looks the people went into the store andlikely wouldnrsquot remember the call letters by the time theypassed the cashier
What disturbs me is that Irsquove seen this all too oftenInstead of embracing the opportunity to meet thecommunity and introduce them to the stationrsquosproduct the street team seems to be doing every-thing it can to ignore the people coming in thedoor Although the team is physically presentmentally theyrsquore on the beach
There was a time when the average passerbywould have been impressed with a remote broad-cast There was a lot of complicated equipmentand an opportunity to see a real live DJ If yoursquore
BY MURRAY JOHNSON
Taking it to the streets
BDSept10qxdBD 19082010 1742 Page 13
ii ~ -- l ~middot - middot -_
i i 11 --- I
~
14 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
picturing hula hoops sock hops and Dick Clark yoursquore on the right track Things havechanged a lot since then
Even in the rsquo70s it was hard to make an impression on the public by just showingup in a vehicle with call letter decals At one station I worked for back then we had amotor home all painted up with the call letters and the AampW logo (they sponsoredthe Sunshine Patrol as we called it) I distinctly remember driving along in a paradeone day with the station audio playing over outdoor speakers when I heard a younglady sarcastically call out from the crowd ldquoOooh Irsquom SO impressed Notrdquo
After thinking about it for a while I understood her reaction The Sunshine Patrolreally didnrsquot have the desired impact until the station hired someone to wear an AampWRoot Bear suit and walk along beside the motorhome clowning with the jocks Insteadof hiding inside the vehicle we were now out with the people and that ended upworking much better (It also gave the fellow who wore the bear suit his start on a suc-cessful radio career)
Today we certainly canrsquot rely on music and technology to make an impact all ontheir own Itrsquos likely that any person walking into a store with earbuds on has moremusic loaded on their iPod than a typical radio station has on its playlist The radiodial canrsquot touch the musical variety available on Internet streams from virtually every-where and most anyone with a computer can set up an online station and be broad-casting to the world without spending a lot of money This stuff just doesnrsquot impressthe general public anymore
Not only that but the idea of radio broadcasting as a one-way medium is totallyoutdated It has been replaced by a new more interactive concept Social media hasmade a huge impact on our society and broadcasters have begun including it in theirday-to-day operations as a feedback path Itrsquos much more effective than the old requestlines which were usually off the hook anyway
Todayrsquos broadcast consumer expects to interact with radio stations which is whywe should no longer consider them to be ldquolistenersrdquo or ldquothe audiencerdquo Instead they
are consumers of our productmdashand de-manding ones at that They want to par-ticipate in a community of their choosingand itrsquos up to us to convince them to joinours
Which gets me back to my originalpointmdashunless the street team is fully en-gaged interacting with those taking thetime to attend the event all efforts arewasted Even if we make things soundexciting on the air the people will doubtour sincerity if they arrive to find out theevent is actually a dud Itrsquos like attendinga party where everyonersquos keeping to them-selvesmdashthe potentialrsquos there but itrsquos justnot happening
To make magic in broadcasting wehave to be prepared Every seasonedbroadcaster knows this and this extendsfrom the studio to the street Promotionmanagers should ensure that street rook-ies are given the benefit of a solid orien-tation covering station branding code ofconduct dress code and most important-lymdashHOW to interact with the public
Team members should be familiarwith the station personalities and whentheyrsquore on the air They should also knowthe names of station management andhow to contact them should the needarise It would be a good idea to have asenior staff member accompany a newteam for the first few events to providesome coaching and make sure they knowhow to set up an effective remote
With a multitude of entertainmentchoices available to the community wehave some stiff competition To be rele-vant we need to be out there and partic-ipating If yoursquove ever been on a cruiseship you may well wonder where the staffgets their endless energy and enthusiasmas they keep the passengers entertainedaround the clock for the duration of thecruise Somethingrsquos always happening andthe staff will be on top of it Thatrsquos whatradio is supposed to be likemdashmagic
The truth is something IS always hap-pening on the street Radio is well placedto be part of the action and to help drawthe audience together Local presence is akey strength that we can weave into thecommunity fabric good entertainmentvalue will keep the people coming backand help us grow the brand Effectivestreet teams maintain contact by beingseen as well as heard making sure theystay on top of the action
Today technology allows us to partic-ipate in ways unimaginable in the sock
BDSept10qxdBD 19082010 1742 Page 14
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 15
hop days We now have mobile deviceapps that fit a remote broadcast facilityinto the palm of your hand
These new apps turn an iPhone orAndroid mobile phone into a self-con-tained production tool Broadcast quali-ty audio can be sent live with mix-minuscue feedIFB back from the station Someproducts even allow you to packagematerial complete with sound bites andtransmit it via FTP to be ingested into theline-up as needed all over 3G or Wi-Fi
Because wersquore no longer tethered to apiece of copper wire wersquore free to be cre-ative and quickly go where the action is
This opens up some new possibilitiesfor street teams to cover an event Thereis no technical reason why a team mem-ber canrsquot roam the venue to get someinteresting comments from customersand edit them on a laptop for inclusionin the next bit Actually therersquos nothingstopping us from doing remote hits fromevery department in the store A littleimagination is all it takes Play it upmdashmake it interesting within the brandguidelines and appropriate for the targetdemographic
Video podcasting offers new possibil-ities as well Short items can be assembledat the venue and uploaded to the stationwebsitemdashlive on location Remember itrsquosabout being seen as well as heard and theright tools are now affordable and readi-ly available
Imagination is what makes radio dif-ferent from CDs and mp3 players
Radio is supposed to be a live artform (no really) It takes skill to connectwith people on an emotional level andgenerate excitement Consider what a dif-ference it would make to portray theremote as a spectacular eventmdashsome-thing that nobody will want to missldquoEveryonersquos having a great time hereYoursquod better get right down here and joinin the funrdquo Then follow through bymaking it so
When people respond we need towelcome them and thank them for com-ing (Walmart figured this one out a longtime ago) If we put together a smallpackage of listener discount coupons oroffer them a chance to win a prize somuch the better We want to make themfeel special for attending our event
This is the time to convince customersto give us a try and to begin buildingbrand loyalty We want them to punchup our station when they get back to the
car When they get home on their computers we want them to ldquofriendrdquo us onFacebook and follow us on Twitterhellip we want them to give us a spot on their mobiledevicehellip we want them to tell their friends to check us out
So therersquos the real value of the street teammdashitrsquos guerrilla marketing for the stationbuilding new listener relationships one community member at a time Itrsquos takingadvantage of new technologies to better connect with the audience and itrsquos vital forour future that we do it very very well
Murray Johnsonrsquos radio career spanned more than three decades both on the air and behindthe scenes most recently designing broadcast facilities for the CBC He may be reached bye-mail at murrayjbellnet
BDSept10qxdBD 19082010 1742 Page 15
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16 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Getting the read you want and need
How do you get the read you wantfrom your voice talent in thelimited time you have to get that
promo on airIt seems the place to start is not with
your station voice or announcer itrsquos withyourself as the writer or producer
Marice Tobias is the head of TobiasEntertainment Group a leading industryconsultant in LA who has over time af-fectionately become known as ldquoThe VoiceWhispererrdquo She coaches voice talent andproducers alike The goal is always thesame to get the best product on the airShe says the best way to do that is to startat the end
ldquoIf yoursquore going to go on a trip youstart with where you are goingrdquo saysTobias ldquoFrom there you draw out yourmap A script is a map You need to know
where do we want to wind up What isthe goal what is the destination Oftenproducers say itrsquos to get people to watchthe show or the channel But thatrsquos yourend game What is the end game for theaudience The producer needs to putthemselves in the position of the audi-ence and basically say what am I goingto get out of watching this show or watch-ing this networkrdquo
While her advice is geared toward di-recting voice talent it can be taken rightback to the writing phase to really makea promo sing Write the promo from theaudiencersquos point of view Why should theywatch What will they get out of it Or inTobiasrsquo words ldquowhatrsquos the destinationrdquo
ldquoThe destination is an experience (Asa viewer) Irsquom going to have an experi-ence and itrsquos going to be an adventurehumorous informative The actual take-away from any experience whether itrsquoswatching a program or anything in lifeis a feeling If you can identify the feelingthen you have the destinationrdquo
Why is that so importantldquoBecause basically a promo is a prom-
ise a promise for the experience and thetakeaway will be the feelingrdquo she says
Tobias says in a promo the promise isthe tease of the experience and the feel-ing the audience will get when they watchthe show The job of the promo is to cre-ate the desire to have the experience andfeeling depicted in the promo
Getting to that place is multi-facetedfrom the visuals graphics music andvoice So when it comes to directing thevoice if the producer has a clear visionof the feelings and emotions of the spotthen itrsquos simply a matter of directing thetalent to put them into the state of mindnecessary to deliver the right feeling ofthe spot
ldquoOnce (the producer) has analyzed thematerial themselves they can jot down acouple of adjectives that point the talentto the part of town that they want the readto liverdquo she says ldquoBut my recommenda-tion is always give (the voice talent) achance to give their own take on whattheyrsquore doing and let them run it three
JOHN McGRATH
times Then you get to see a perspectivethat may give you some ideas for takingthe read in a somewhat different direc-tion than you would have thought Soyou are benefiting from someone comingat the material from a fresh perspectiveIn the case of your signature voice itrsquosfresh eyes but with an understanding ofwhat your manifest or mission statementof the network or the show is You areessentially co-creating with this personrdquo
She advises succinct directionldquoGenerally the number one concern
(for promos) is to get the read into timeIn the interest of time (producers) some-times say we need it quicker or faster Butif you tell a performer to just speed upthen you will get a sped-up read But ina drama the way to achieve speed is toadd intensity or in comedy enthusiasmGiving (the voice performer) somethingto ldquoplayrdquo will give you a more qualitativereadrdquo
Another directing tip she adds is tokeep chatter between takes to a minimumbecause ldquoit takes everyone out of thezonerdquo And when itrsquos all about communi-cating that feeling the zone is whereeveryone in the session needs to be
John McGrath is a voice-over actor andwriter specializing in promos imaging com-mercials and animation He may be reachedby phone by email at infojohnsvoicecom
BDSept10qxdBD 19082010 1742 Page 16
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NOTThinking how to better manage your media integrated business systems
Should you integrate or interface Were you inspired by presenters such as
Ray Kurtzwell who spoke about using information technology to foster
organizational innovation
If you are in the planning stages yoursquoll be reassured to hear that the results are
outstanding But get ready because itrsquos not for the faint of heart with most initiatives
taking more than five years to complete
Sheila Calhoun Vice President of Traffic Services at Canwest Media spoke to
Broadcast Dialogue about re-engineering broadcast business systems As the
business sponsor for Canwestrsquos S4M (Success for Media Integrated Business
System) Sheila led the design and implementation of an integrated back office
system
What is S4MldquoS4M was designed to re-engi-
neer our business systems as it is aseamless content sales and trafficsystem that enables Canwest tocreate business opportunities andachieve client service excellencerdquo
What was the reason for embarkingon such a large undertaking
ldquoWe saw our business worldchangingmdashbroadcasters were get-ting bigger and there were fewerstandalone stations Operations werebecoming more complex new com-petitors had arrived in the form ofSpecialty and Internet and thebusiness of broadcasting itself wasrapidly evolving We had 30-secondspots and now more often bill-boards 10- 15- and 60-second spotsalong with closed captioningCanwest needed to administer pro-gram changes faster to be evenmore reactive to client needs
ldquoAnalyzing information tookweeks as we attempted to mergedata from multiple systems to deliv-er results to clients and producecritical internal documentation Wedecided to move to a large integrat-ed state-of-the-art system to improve
our best practices provide superiorcustomer service and introduce newbusiness analyticsrdquo
How did it affect workflowldquoPreviously and although we
worked side-by-side workwould be performedin one area thenh a n d e d
for the faint of heart
BY CELESE FLETCHER
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 17
BDSept10qxdBD 19082010 1758 Page 17
off reworked in another area with new elements added then handed offreworked and so on When you take four to five systems across multipleusers and change to one integrated system you in essence change the entireprocessmdashthe interaction workflow and procedures all change
ldquoToday any work performed has an immediate effect in multiple areas ofbusiness It requires people to communicate continuously Workflow anddeliverables improve as you gain efficiencies and greater understanding of howsystems work
ldquoChallenging transitions for any organization people intellectually appreciatethe technology but donrsquot realize the full impact until working within the new processand experiencing the benefits What was once an effortless process during implemen-tation becomes a learning experience They must consider the actions they take with-in their specific job function and ensure that any effect on other areas of business isconsideredrdquo
What were the biggest challengesldquoImplementing system changes takes many years At the same time business keeps
evolving which requires constant adjustment to the environment Elements arise thatyou didnrsquot even dream of when you started the business keeps shifting and adapta-tion must be accommodatedrdquo
How did you manage through constant adaptationldquoThe single most important factor is to have a committed senior management
team willing to stay the courseldquoCommunication was critical in all areasmdashnever making assumptions that people
knew or fully understood the implementation In frequent face-to-face meetings andwritten documentation we explained each step in the transition To over-communi-cate is a key lesson for anyone undertaking a large integrated project as not everyonesees the big picture
ldquoItrsquos not a quick win and certainly not a big personal win for individuals Youneed to have a group of people able to keep the vision and stay the course There isno painless way to go through a big change like this It takes huge commitment frommanagement and is not for the faint of heartrdquo
What did you do to respond to business changes
ldquoWe strategically re-assessed and re-evaluated our approaches throughoutthe process A task force of various busi-ness leaders across the company collec-tively discussed our progress assessedrisks and educated one another on busi-ness impact We gave people the oppor-tunity to be heard and understood
ldquoEssentially we constantly re-engaged people and kept moving for-ward because there was always anothercommitment to meet and another dead-line to achieve and measure
ldquoWe extracted key stakeholders fromsales research programming and ITright out of the day-to-day business towork closely with the vendor and thecore implementation team to make surewe were building the best system possi-ble We contracted expertise outside ofthe business in certain areas like projectmanagement change management andsoftware testing
ldquoCanwest formed a strong workingrelationship with the vendor who wasvery flexible and worked with us throughany setback encountered
ldquoKey stakeholders were repatriatedback into the business as the system wentlive This allowed us to pay attention tosmall details and always think of the busi-ness and people using the systemrdquo
What was the greatest learningldquoTeamwork In all my years I never ful-
ly appreciated or understood the mean-ing of team until this project Even whenwe disagreed we always talked throughthe challenge and ALWAYS moved for-ward together
ldquoThe beautiful thing about a team isgoing forward together and achievingcollaborative solutions for our businessand our clientsrdquo
Celese Fletcher is Principal of The FletcherConsultancy in Toronto She may be con-tacted at celesefletcherrogerscom
18 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
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HD-SDI HDMI conversionThe HD Spigot SH for HD-SDI to
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Celese
Fletch
er
BDSept10qxdBD 19082010 1742 Page 18
EJVE0 Broadcast Division
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 19
From reports of dwindling viewer-ship and ad avoidance to increasedcompetition from the Internet
much has been written about televisionrsquosapparent demise However two recentsurveys speak to televisionrsquos ongoingstrengths as an advertising mediumeven among younger demographics whoare often purported to be disappearing
When personal video recorders (PVRs)were first introduced many said that thistechnology would lead to television adavoidance (and ultimately ineffective-ness) among the majority of CanadiansYears later only 20 of households inCanada own a PVR Furthermore televi-sion continues to be upheld as the mostinfluential persuasive effective andpowerful advertising medium outper-forming radio Internet print and out-of-home according to Television Bureauof Canadarsquos (TVB) Attitudes Survey con-ducted by BBM Analytics in May 2010
According to this telephone surveywhich polled 1001 people 596 ofadults 18+ said that television advertis-ing was the most influential well aheadof newspapers (131) Internet (119)radio (57) magazines (38) and out-of-home (08) Television was alsofound to be the most persuasive form ofadvertising (598) outdistancing news-paper (131) Internet (74) radio(70) magazines (55) and out-of-home (18)
With regards to efficacy television wasreported to be the most effective adver-tising medium (562) followed at adistance by newspaper (135) Internet(13) radio (74) magazines (32)and out-of-home (21) Similar respons-es were recorded for advertising powerand authority
And while it is often reported thatpeople arenrsquot watching TV anymore the
survey revealed that among adults 18+television had the highest reach of allmedia (857) and people spent themost time with it 239 hours per capitaweekly compared to 183 hours for radio159 hours for Internet 25 hours fornewspaper and 08 hours for magazine
Television was also cited by respon-dents as their ldquomain sourcerdquo for newslocal weather traffic and sports
The results of this survey corroborateTVBrsquos new Ad Receptivity Survey con-ducted by BBM Analytics in June 2010which found that people are most recep-tive and attentive to television advertis-ing and they notice it more This is eventrue for the 18-34 demographicmdashoftencited as elusive television viewers
According to the telephone survey469 of adults 18-34 said they are mostreceptive to advertising messages on tele-vision well ahead of out-of-home (14)Internet (104) radio (82) newspa-per (82) and magazine (49)
For adults 18-49 television (450)was also cited as the medium that theywere the most receptive to for advertisingmessages Radio and out-of-home round-ed out the top three far behind with127 and 112 respectively
The survey further found that adults18-34 paid the most attention to adver-tising on television (469) outperform-ing out-of-home (175) newspaper(91) Internet (85) radio (75)
and magazine (51) Adults 18-49 alsosaid that they paid the most attentionto advertising messages on television(435) well ahead of out-of-home(134) and newspaper (116)
In terms of where people are mostlikely to notice ads 45 of adults 18-34cited television much higher than Inter-net (292) radio (91) newspaper(64) out-of-home (38) and maga-zine (32) For adults 18-49 televisionranked highest with 52 followed byInternet well behind with 225 andradio with 116
Survey participants also named TVcommercials as their favourite form ofadvertising
So despite the emergence of new tech-nology and competing media optionstelevision remains the most effective ad-vertising medium across all demograph-ics Television not only has the ability toinfluence and persuade but Canadiansare also more attentive and receptive tothis medium
And with its ability to deliver highreach and usage marketers should con-sider television as the best foundationupon which to build their communica-tion and business growth plans
Theresa Treutler is President amp CEO of theTelevision Bureau of Canada in Toronto Shemay be reached at (416) 413-3886 or atttreutlertvbca
TV is still the one
THERESA TREUTLER
BDSept10qxdBD 19082010 1743 Page 19
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The Western Association of Broadcasters Board of Directors Neil Shewchuk CIXM-FMWhitecourt Tom Newton CKCK-FMCJME Regina Michael Olstrom Harvard BroadcastingRegina Mitch Bozak Global Regina Paula Davies Citytv Calgary Richard Kroeker Golden
West Broadcasting Steinbach Vic Dubois CJWWCJMK-FMCKBL-FM Saskatoon WadeMoffat CTV Saskatchewan and Doug Gunn The TDL Group Corp Calgary
Eacuteric Paulhus Joe Aguiar Eacutemilie Godbout CRTC Gatineauand Candice Molnar CRTC Winnipeg
Bev Brooke and Glenn Ruskin Rawlco Radio Saskatoon
Wayne Rorker and Torri MuzkaGlobal Saskatoon
Bill Hanson CTV Winnipeg and MichaelOlstrom Harvard Broadcasting Regina
Sandi Leonard and Tom PeacockAstral Radio Calgary
20 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Bill Hanson CTV Winnipeg andAl Thorgeirson Edmonton
BDSept10qxdBD 19082010 1743 Page 20
Images from theWestern Association
of BroadcastersConvention
Lloyd Lewis CTV Edmonton
Sophy Schiller Melina Nathanail Rena Nathanail of Nathanail CaptioningCalgary and Cathy Hanson Red River College Winnipeg
Pam Leyland Rawlco Radio Saskatoon
Stephen Sienko Target Broadcast Sales Torontoand Lyle Walsh GX Radio Yorkton
Joe Uyede Novanet Communications Ajax Bill Hanson CTVWinnipeg and Joanne Uyede Novanet Communications
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 21
Mitch Bozak Global Regina Bill Hanson CTV Winnipeg and Wade Moffat CTV Saskatchewan
Tami Moffatt CTV Saskatoon and Shawna KroekerGolden West Broadcasting Steinbach
BDSept10qxdBD 19082010 1743 Page 21
22 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Important boost for campus radio
One of the highlights in the CRTCrsquosnew policy for campus and com-munity radiomdash$775000 for this
segment of the radio businessmdashmust havebeen like a Christmas gift in the middleof summer
Almost a decade after the last reviewthis policy accepted the argument thatthe poor sisters of the industry shouldget a little slice of talent developmentmoney courtesy of private radio
Often lost in the debate is the rolethat these stations play in advancingbroadcasting in Canada Perhaps the twomost important aspects are that they area training ground for workers for the bigguysmdashprivate and public radiomdashand theyprovide an important platform for alter-nate and new musichellip writ large
When campus radio began it was
generally very low powermdashso low that youcould only hear it on the designated cam-pus and sometimes only over speakersset up around the campus Hardly radioand not really broadcasting Campus sta-tions had a bit of educational content butthey were really alternate and had plentyof spoken word
That distinctiveness has remained thecore of campus radio today and will beso in the new policy with a 15 mini-mum requirement of spoken word andspecialty music and a maximum of 15of the famed ldquosub-category 21rdquo aka poprock and dancemdashthe stuff that you hearon most commercial stations
There isnrsquot a lot of community radioin English-speaking Canada but there isa lot in Quebec where the provincialgovernment for years has been pumpingsmall amounts of money to these stationsoften based in small towns and rural areasof the province
Many campus radio stations are tiedto educational programs in broadcastingand journalism whereby students haveto put in a certain amount of time as partof their course work They get real hands-on experience and are ripe for hiring oncethey graduate Along with them are anendless stream of volunteers who neverreally want to work in radio full-time butlove the opportunity to broadcast tosome kind of niche audience sometimesfor years on end These folks also get afollowing and everyonersquos happy
When it comes to airing alternatemusic itrsquos not just an esoteric thing ofproviding airtime to the weirdoes A lotof what begins as alternate becomes main-streammdashits newer sounds different kindsof music or just decent stuff which thebig guys donrsquot pick up because it is un-known in the market Campus radio actsas a safety net to get us the listeners allkinds of music complementing the com-mercial stations who are driven largely bythe chartsmdashalthough many of them dopay some attention to emerging artists
In short campus radio does vital serv-ice to the development of Cancon andin so doing does take a little pressure off
ANDREW CARDOZO
the commercial guys It has also general-ly done well in portraying and giving air-time to the cultural and racial diversityof Canadiansmdashon campuses and in thewider community
That the CRTC has developed a newmechanism to help non-profit radio isgood for honouring its obligation tohelp the public good Itrsquos called theCommunity Radio Fund of Canada theCRFC something like the CRTC
The next one the Commission woulddo well to look at favourably is nativeradio There are native radio stations innumerous tiny communities in the northand the Native Broadcasting AssistanceProgram located in the Department ofCanadian Heritage has been reducing andnot keeping up with demand In the southis Aboriginal Voices Radio Network(AVRN) with its flagship in Toronto andlicensed in several large cities
Both need help and the CRFC pro-vides a good model for the Commissionto help these stations the way it was ableto assist APTN through subscriber fees
The CRFC is a good mechanism whichshould be used in other settings for oth-er sectors of Canadian broadcasting Thereis a small drop in funds for FACTORMusicAction in the range of three per centThe Commission nevertheless did wellby using the powers under Section 3 ofthe Broadcasting Act to ensure the viabil-ity of the diversity of the system overall
Andrew Cardozo a CRTC Commissionerfrom 1997 through 2003 chairs the NewCanada Institute He may be reached atandrewcardozosympaticoca
Rohde amp Schwarz Canada Inc750 Palladium Drive Suite 102Ottawa ON K2V 1C7Phone (613) 592-8000 bull Fax (613) 592-8009Toll Free (877) 438-2880
wwwrohde-schwarzcom
BDSept10qxdBD 19082010 1743 Page 22
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bull Portable with ACDC power supply - excellent for field use
bull 3GHz spectrum ana lyzer bull Power meter with poser sensors
from DC to 40 GHz
Another first for CKUA radio
BY BARBARA JONES
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 23
Over 80 years ago in 1927 publicradio station CKUA was launched inAlberta as the first educational broad-
caster in Canada In 1995 the stationrsquos web-site went live and shortly afterward CKUAmarked another milestone by becomingthe first Canadian radio station to stream itssignal
ldquoThe Internet was in its infancy relativelyspeaking back thenrdquo notes current GeneralManager Ken Regan
When first launched wwwckuacom wasfocused on accredited online teaching It wasclosely associated with Athabasca Universityand IT talent from the school was involved inthe sitersquos creation
Like many listeners Dan Webb was pas-sionate about CKUA and believed it needed astrong web presence The Athabasca University
Thank you for your letterand for dedicating a poemto me this morning on The
Road Home I am originallyfrom Calgary but have
been living in Buenos Airesfor almost two yearsmdash
where I listen regularlyhellip Iwas traveling through
Patagonia hellip and of coursethere is Internet globally andI was able to listen to CKUA
MarayamdashBuenos Aires Argentina
I just recently retired toThailand no more
Alberta wintersmdashsmile but it is wonderful to listento the best radio station online and remind me of the
beautiful long summernights in Alberta
BobmdashKarat Thailand
BDSept10qxdBD 19082010 1743 Page 23
employee volunteered his time and provided the technical expertise to keep the sta-tion on the leading edge nationally
That degree of passion reflects from the stationrsquos on-air talent to its listeners andback again CKUAorg extends the Edmonton stationrsquos reach to additional loyal listen-ers far beyond Albertarsquos broadcasting borders The site averagesbetween 120000 and 150000 unique visitors each month
The last time the on-air station was measured by BBM itachieved a weekly cume of approximately 170000 withmost of that audience found in Alberta
CKUA has uncovered an international audience for itsldquomusic expertrdquo format an audience ready to donate funds tosupport the stationrsquos mandate
Celticmdashjazzmdashpoetrymdashfusionmdashobscure instrumentalhellip the CKUA staff is knownglobally for presenting well-informed programming about all types of music beyondthe confines of mainstream radio
Over two-thirds of the stationrsquos annual budget about $3 million is raised throughvoluntary listener donations The station runs two on-air fund raising campaigns eachyear each lasting 10 days Listeners can donate online 247 a convenient and success-ful website function Online contributions represent about 50 of total voluntary lis-tener donations each year
Regan notes that much of what CKUA is doing online is not unique but reflectiveof the way the world and audiences are changing ldquoEven though we work in a so-calledradio station it is not about radio or television anymorerdquo he said ldquoWe have to stopthinking of ourselves as radio broadcasters We are content producers and distributors
ldquoThe internet has changed the rules of the game Now we have to genuinely thinkabout graphical interfaces and design and video and audiohellip all of these other ele-ments the public just expectsrdquo
Strategically keeping on top of listen-er expectations the station plans to over-haul the design and technical structureof CKUAorg before year end
ldquoIf all we do is continue to streamaudio and not think or do somethingabout the other elements people arejust not going to botherrdquo Reganadds ldquoWe want to try our best tokeep pace with public expectationsrdquo
The stationrsquos passionate listenersask regularly about the music they hearbroadcast or streamed online Today theycan review online playlists but areunable to purchase the music throughthe site To address this demand CKUAis setting up an affiliate agreement withan online music company
ldquoThe principle is to allow users to thegreatest extent possible to be able to usethe CKUA website as a portal by whichthey can access great musicrdquo Regan said
The revamped site will likely includea robust content archive and videos ofmusician interviews from each of CKUArsquosprogramming genres
The station would like to do morepodcasting of its music programming (itcurrently podcasts news and informationshows) but copyright legislation and reg-ulations make that type of service difficult
Taking a page from Webby-award win-ning NPRorg the future CKUAorg mayfeature original online programming web-only articles expanded stories video slideshows artist micro-sites and social net-working tools
It all costs money and requires expert-ise much of which Regan admits thestation doesnrsquot have in-house Howeverhersquos quick to point out that the stationenjoys the luxury of a unique global lis-tenership thatrsquos supportive passionate andpoised to help them achieve CKUArsquos on-line product and programming objectives
ldquoAs long as we articulate to our audi-ence we need to do this and here is whatit will mean to you they will pull out theircredit cardsrdquo he predicts
Hello ThailandArgentina
Barbara Jones isPrincipal of Sailor JonesMedia Inc of OwenSound ON She may bereached by e-mail atbjonessailorjonescom
24 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
BDSept10qxdBD 19082010 1743 Page 24
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MONTREAL TORONTO T 514-332-6868 T 416-947-9112
The Art of Listening Makes for Solutions
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VANCOUVER T 604-298-2200
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 25
Stan Klees The Original Canadian Music Man (Part 2)
When we last left Stan Klees hersquodbeen in Toronto radio for sever-al years but when his father be-
came ill he gave up his radio career andgot a job at the post office to help paymedical expenses But fate soon steppedin
Stan fell in love with a dancer in theBroadway touring company of Kiss MeKate and because of her ended up spend-ing a lot of time in New York The fre-quency of his trips led to a reservations jobat TCA (later Air Canada) which came inhandy a few years later when CBC TV pro-ducer Stan Jacobson was flying BobbyDarin into Toronto for an appearance onCross Canada Hit Parade
ldquoBy this timerdquo Klees remembered ldquoIwas working for ATCO Records and I wasat CBC waiting for Bobby Darin to fly inIt was my job to look after him once hegot there Stan (Jacobson) came over tome and said lsquoNew Yorkrsquos fogged inDarinrsquos not comingrsquo I said lsquoGive me aminutersquo I made a phone call to Air Canadaand got my old manager I told him theproblem and he said hersquod call me backwhich he did Hersquod got Darin on the nextAmerican Airlines flight into Toronto Iwent to the airport to pick him up gothim to CBC and we became good friendsIn fact he stayed in the guest room at myhouse that night because he couldnrsquot getback to New York We traveled a lot to-gether over the years had a lot of funand I always say that I owe my career to
Bobby Darin because of all the peoplehe put me in contact withrdquo
Klees and Darin remained friends un-til Darinrsquos death in 1973
Another friendship that turned into asuccessful long-time working relationshipwas with Walt Grealis
In 1964 Grealis a former Torontopolice officer and Klees launched RPMWeekly and ran it for the duration of itsexistencehellip with a little help from Stanrsquosmother Klees smiles as he remembersldquoMy mother was the patron saint of RPMWhenever we didnrsquot have enough moneyto pay the post office or the printer shersquodloan us whatever we neededrdquo
Stan and Walt also co-founded theJUNO Awards which began as the RPMAwards
ldquoAt firstrdquo Klees recalls ldquowe thoughtwersquod just do a poll so we put a ballot inRPM people filled it out and mailed orfaxed it back As I recall we got about 150responses but the winners didnrsquot receiveanything
ldquoSomebody came into the office oneday and said lsquoItrsquod be nice if you sent thewinners a scroll or something that theycould hang on the wallrsquo so I designedone and we sent them out The followingyear we decided to throw a party andinvited 75 peoplemdashand 150 showed upWithin 20 minutes there were no sand-wiches left and the bar was finished Waltread off the winnersrsquo names they cameup to pick up their awards and it wasoverrdquo
At the next yearrsquos ceremony Stanrsquosmother came to the rescue once againand made enough sandwiches to lastthrough the eveningrsquos festivities
The RPM Awards eventually becamethe JUNO Awards and a few years laterthe Canadian Academy of Recording Artsamp Sciences an organization set up specif-ically to handle the Awards took over con-trol Stan and Walt stopped going to theJUNOs in 1996 as they were both disap-pointed at how they were treated
Stan Klees was a very early supporterof Canadian talent Long before the CRTCbrought in the CanCon regulations which
DOUG THOMPSON
Stan fought long and hard for he wascreating Canadian hit records with artistslike Shirley Matthews and Little Caesar andthe Consuls on labels such as Tamaracand Red Leaf Stanrsquos design of the MAPLlogo is still in use today
At the 2001 SOCAN dinner whereKlees was given a Special AchievementAward the audience of Canadian musi-cians songwriters and publishers gavehim a seven-minute standing ovation
Although Walt Grealis who died ofcancer in 2004 received the Order ofCanada in 1994 for his contributions tothe Canadian music industry Stan Kleeshas not yet been so honoured
Itrsquos time we change that
Doug Thompson can be reached by e-mailat dougtrogerscom
BDSept10qxdBD 19082010 1743 Page 25
Introd ucing
Connect your music scheduler directly to your PPM~ listeners
I CE + REACT I
dleercsworkscom 1877774107bull
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26 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Ants donrsquot sleep
Do you believe that ants donrsquotsleep Do you believe that agiraffe can go without water
longer than a camel Whether or not youbelieve these statements depends on whosays them
Apparently if a person with a foreignaccent told you these things you would-nrsquot believe them
Why According to research at theUniversity of Chicago a foreign accentreduces credibility in ways that the speak-er and the listener donrsquot consciouslyrealize Because an accent makes a per-son harder to understand listeners areless likely to treat what they say as truth-ful The credibility decreases even moreas the accent thickens
ScienceDaily summarized the study asa way ldquoto test the impact of accent on cred-ibility American participants were askedto judge the truthfulness of trivia state-ments by native or non-native speakersof the English languagerdquo and providedtop line findings from the research
Boaz Keysar is a Professor of Psychol-ogy at the University of Chicago and anexpert on communication Keysar saysldquoThe results have important implicationsfor how people perceive non-native speak-ers of a language particularly as mobili-ty increases in the modern world leadingmillions of people to be non-native speak-ers of the language they use daily Theaccent makes it harder for people to
understand what the non-native speakeris saying They misattribute the difficultyof understanding the speech to the truth-fulness of the statementsrdquo
This is perhaps the most relevant out-come of the study for commercial writersand producers If people cannot be clear-ly understood they cannot be believed Wedonrsquot disbelieve consciouslymdashthe accenttricks us into thinking we donrsquot believe itsimply because we donrsquot understand itNow what
There are many great commercials withso-called foreign accents in them Cleverwriting and a unique sound makes thesecommercials really pop Such commercialshave been running for yearsmdashwe can onlyassume they work or the creative wouldhave changed ages ago
The unmistakable voice of HughHeron of Heathwood Homes is just thatmdashunmistakable His voice oozes credibil-ity due in large part to the fact that healways speaks with sincerity While theoccasional word or phrase in his thickScottish accent may be difficult to wrapyour ear around the overall tone of hisvoice makes Hughrsquos commercials standout He told me recently that people hemeets on the street treat him like a friendbecause they feel like theyrsquove met himbefore His voice is unique and memo-rable Thatrsquos why his commercials work
One of my favourite commercialsmakes fun of the stereotypical human
MAUREEN BULLEY
response to people who donrsquot speak yourlanguage ldquoGood Morning is this theinformation deskrdquohellip the opening linein this classic spot for SAS Airlines fea-tures an American speaking to a Europeanhe believes doesnrsquot understand him Sothe American speaks English but does soextremely loudly and extremely slowly Asit happens he is speaking to a British manwho speaks English very well thank youvery much Ironically the American isoverseas and the tables are turnedmdashnowhe is the man with the supposed accent
So is there a place for foreign accentsin radio advertising
Irsquom not entirely sure but what I doknow is that participants in the RadioPower Tools research gave low scores tocommercials that contained a foreign ac-cent if it was ldquoa voice that drips with anon-mainstream accent spoken only bya small group within the population andused for no apparent reasonrdquo
Clearly the operative here is ldquono ap-parent reasonrdquo So if it makes sense toinclude a voice with an accent do so withpurpose I would also suggest using a voicewith a genuine accent instead of tryingto replicate one Yoursquoll be disappointedwith the finished sound of the piece andyour client will be disappointed with theresults of their advertising unless yourvoice talent can truly nail that accent theydonrsquot naturally possess
So do ants sleep or not Accordingto BBC Earth on average a single workerant in Britain takes 250 naps a day buttheyrsquore only a minute long The Queenfalls asleep at far more regular intervalsthan her royal subjects Guess they canrsquotunderstand a word she says
Maureen Bulley is president of THE RADIOSTORE She may be reached at 1-888-DORADIO or at doradiototalnet
BDSept10qxdBD 19082010 1743 Page 26
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Congratulations Facebook you rockAccording to Hitwise Facebook has become the most
visited website in the United States Its market share ofvisits was up 185 over the same time last year Just tocompare Google was up around nine percent
I was going to Google what that meant but it justseemed cruel
I believe it means that we are spending more timepoking people we wouldnrsquot waste the time of day to chatwith than we are looking up important stuff like sportsstats or interesting uses for peanut butter (which incidentally include lubricant pet pill disguiser andpaper label remover Really I Googled it)
Wersquove all Googled ourselves from time to time manyof us using a computer
But facebook it Facebook is taking over the worldAs you read this I am on Facebook Go aheadhellip go
friend mehellip Irsquoll be there Itrsquos where I live nowFacebook tempts us with the egotistical promise that
someone somewhere on the planet really really wantsto know every single errant thought that crosses our
minds AND they want to see photos AND they want toknow what we think about their thoughts AND photos
Capitalized conjunctions aside Facebook is theperfect place to cut and paste the creative work of othersinto our electronic personas instead of actually doingsomething creative or original ourselves thus savingtime that we can then use to do more poking and lesstalking How am I today Just check out the stolen lyricfrom someone elsersquos song I have posted as my ldquostatusupdaterdquo Apparently today I am a little Olivia NewtonJohn (pre-Grease)
Itrsquos a diseaseI must comment on your new cat photo or I will dieOops hang on a sechellip gotta return a poke Back
now LMAO Freakinrsquo funny catsLike you I joined initially to see what all the fuss
was about In its original days Facebookers were lessconcerned about security so you could scan astrangerrsquos profile check out their friends and eventheir friendsrsquo friends It was a voyeuristic orgy of peek-age Not that any of us did that sort of thing of course
Once the lurking was curtailed the search was on forco-workers and family members as we embarked on awildly competitive jag to snag as many friends as possible
In those early days getting a Friends request was agiddying high
Ooooohhellip someone wants to be my friend INSTANTADD
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 27
Poke-poke
BY MARK LA POINTE
status update
BDSept10qxdBD 19082010 1743 Page 27
Now of course we are more discerning of the company wekeep Do I know them Will they clutter my page with applica-tion drivel and invites to lame events Or worse will they notbe interested in my brilliant application newsfeed and my ldquoohso importantrdquo event
After the friends came the gameshellip sorry ldquoapplicationsrdquo Nowwhen Irsquom too tired to poke I can find out what kind of dog Iam or what country song tells my storyhellip or God help me playFarmville (along with over 83 million other monthly users)
(By the way my answers are dachshund and Goodbye EarlAlso I have never been too tired to poke I know it happens tomen my age but knock on wood I still can)
And letrsquos not forget the frustration of the endless programupdates I just figure out where everything is so I can steer theUSS Facebook without having to rely on Mr Sulu whenBAMhellip my life is chaos again and instead of checking my noti-fications I am driving straight into the sun while Yeoman Randlooks intensely into the soft focus camera In its present incar-nation I still canrsquot find the damn ldquoSign outrdquo tab
It has only taken a few years for a simple social networkingtool to become the worldrsquos biggest scrapbook Our need toshare has even pushed into the formerly sacred Have you seenthe video of the couple that interrupted their ldquoI dosrdquo to updatetheir Facebook status from ldquosinglerdquo to ldquomarried I think I actu-ally threw up a little that time
Remember first second and third base (No not baseball)It has been re-faced
Now therersquos ldquoFace-baserdquo that magical part of love when youchange your status from ldquoSinglerdquo to ldquoIn a relationshiprdquo I assumeit happens after yoursquove rounded the bases a few times
Itrsquos sooooo cute In the same way itrsquos cute when your neigh-boursrsquo kids spray-paint ldquoBUTT FACErdquo on your garage door
FB is a giant black hole of time and effort sucking in every-thing around it without mercy while only giving back invita-tions to play Mafia Wars
Fan Pages are big business now as entertainers and retailersand people with causes can use FB to continue to shamelesslyhump their agendas and doo-dads
Sadly I am now turning into the Facebook equivalent of acranky old man I hate it when my friends donrsquot use actual pho-tos of themselves as their profile pics Since I never actually seethem face-to-face anymore without those photos I have no ideawhat they look like During the Winter Olympics I assumed allmy friends had become hockey sweaters or red leafs
Also I am protective of my Wall Lame status updates nowequal instant ldquoHiderdquo for you ldquoI love my dogrdquo while accurateis your one-way ticket to GONE-ville I may even un-friend youfor that juicy contribution
I would moan on a little longer but in the time it has takenme to write this I have missed 16 crucial status updates (Trevorand Aaron are now friends) three pokes (which still make megiggle like a nine-year-old who thinks ldquopianistrdquo is dirty) and twopage suggestions (Join if you think RUSH deserves inductioninto the R and R hall of famehellip which I do) So I am hittingthe ldquosign outrdquo tab (which I just found thank you very much)
Mark La Pointe is a freelance writer and voice actor forwwwKillervoiceoversca or at least he would be if he would stopfooling around on Facebook He may be reached by e-mail atmarkannounceryahooca
BDSept10qxdBD 19082010 1743 Page 28
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Applied Electronics extends a large thank-you to all our sponsors for their generous support of our 24th annual golf tournament bull
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 29
Gord James comes home
When I was 14 my buddies allwanted to be famous sportsheroes or rock stars I wanted
to be Gord JamesMy obsession with radio came to me
like most of us at an early agemdasheight tobe exact By the time I was 10 and livingin Southern Ontario I knew exactly whichjocks sounded great and by 14 there wasno one better to my ears than Gord James
Gord James is one of the few yeomanof an era in Top 40 and rock radio thatmany view as the halcyon days of radiorsquossound Hersquos still doing itmdashand doing itevery bit as well as he ever has
The latest incarnation of the GordJames Experience is at Hamiltonrsquos newVinyl 953 a place that feels right to himbecause the geography that surrounds thebroadcast studios is literally home
Gord went to high school at Saltfleetin Stoney Creek (now part of Hamilton)and did the WKRP town-to-town up-and-down the dial thing in his first few yearsincluding stops in Cambridge LondonCornwall and Kitchener before landingat CKOC Hamiltonrsquos home of the BIG500 Countdown in the early rsquo70s
In 1974 the now legendary J RobertWood interviewed Gord for an openingat CHUM-FM free form at the time Butit was the ldquocoolrdquo station 1050 CHUMwhere Gord wanted to be
ldquoThank you for coming in and good-byerdquo was the response he remembers
ldquoI realized how much I had to pull upmy boot straps to hang with those guysrdquohe recollects James was talking about thebig voices such as John Majhor TerrySteele Jim Van Horne Mike HollandRoger Ashby and Bob Magee (Magee nowholds down the morning drive slot atVinyl 953 helping give that station a def-inite CHUM flavour that works perfectly)
But it wasnrsquot long before James land-ed a gig at CHUM-AM doing all-nightsand filling in on day shifts now andthen By 1978 CHUM-FM was being pro-grammed by a young upstart named RossDavies and he wanted Gord to comeover to the FM side of the building Thateventually happened too with weekendsafternoons and in 1983 as morning hostalong with Rick Hodge
ldquoThere are so manymemoriesrdquo said James
ldquoOne really stands outI was filling in for RogerAshby As we were doingour birthday feature onair it was mentioned thatit was my birthday andall of sudden a lot ofpeople gathered by thedoor and started singingHappy Birthday I heardtwo younger singingvoices through my head-set and realized that TomJokic our producer had patched in twoof my three children Rachel and Kevinfrom a cell phone and they were singingtheir hearts out out of tempo and out oftune with the rest of the group and Ithought that sounded even better becauseof itrdquo
The sound is what matters to GordJames And he says the fun has not goneout of it And sitting chatting with him is
JAMIE WEST
like pulling into a filling station for pos-itive energy
Vinyl PD Derm Carnduff says thatgetting Gord on board at Vinyl was a nobrainer
ldquoGordrsquos name came to mind prettyquickly His heritage as a Toronto radiopersonality would give us instant credi-bility but ultimately his talent made
Gord one of our top candidatesrdquo saidCarnduff
ldquoHis knowledge of themusic his wit and dedica-tion serve his audience ex-tremely well and the radiostation as wholerdquo Carnduffsaid ldquoAnd oh yeah hersquos gotan okay set of pipes toordquo
ldquoThe saying at CHUMused to be lsquoletrsquos have somefunrsquordquo remembers Gord
I ask him if hersquos still hav-ing fun
ldquoTherersquos no question thatIrsquod do it all over againrdquo Gord
responded ldquoonly this time Irsquod betempted to break a few more rulesrdquo
Now thatrsquos the spirit of a true rockjock shining on after nearly 40 years ofconnecting with all of us
Jamie West is CEO of Westpro Media Incbroadcast consultants and creative contentsuppliers He may be reached by e-mail atwwwwestpromediacom or at 905-541-0127
BDSept10qxdBD 19082010 1743 Page 29
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30 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Fact is facts donrsquot mattermuch anymorehellip
One of the things I enjoy most is alively debate with friends whohave differing points of view I
like the way people get charged up aboutthings they really care about how theyshape their thoughts to support theirarguments
I particularly enjoy it when the debateis over and in the best instances wersquoveall learned something from each otherAnd maybe if our minds are not onlyengaged but ldquoopenrdquo we might find ourposition moving begin questioning theplace where opinion started and realityor facts kick in Unfortunately it seemsthat fact-based debate is a dying art
A new study from University ofMichigan researcher Brendan Nyhan en-titled When Corrections Fail The Persistenceof Political Misperceptions shows that peo-ple who have based their beliefs on mis-information rarely change their mindseven when presented with the facts Evenmore disturbing they often cling evenmore strongly to their beliefs when theyare proven to be inaccurate a phenome-non Nyhan has dubbed ldquobackfirerdquo Notsurprisingly this reaction is most com-mon when it comes to partisan issuesaround politics and social issues
Nyhanrsquos recent study is a follow-upto research he completed with associatesat the University of Michigan in 2005and 2006 Those studies showed a basichuman tendency to continue to believe
in facts we carry in our heads even whentheyrsquove been proven false Nyhan says thisis worse than merely being misinformedit means our views are entrenched andnot subject to sway by any informationsource It isnrsquot information thatrsquos missinghere but rather a basic emotional responsethat makes smart people hang on to falsefacts for reasons it is hard to define
Nyhanrsquos study as well as previousstudies conducted in 2005 and 2006around facts vs perception attempts tounderstand why intelligent people con-tinue to accept misinformation as fact inthe face of contrary proof This may notbe a new practicemdashpeople have alwaysshaped facts to fit the outcome they wantmdashbut Nyhan and others believe there ismore reason for concern now than atany other time
Nyhanrsquos study suggests the underpin-nings on which governments are chosenare becoming more fractured He sayswersquore filtering the information we receivethrough a prism and end up getting areal divergence on all sorts of issues Andthat makes it really hard to have intelli-gent debate He equates the electoratersquosview on politics to sport and says peoplesupport a team because they are emo-tionally committed to them they absorbthe misinformation they need to contin-ue their supportmdashfor better or for worse
Nyhan says we need a ldquosupply-sideapproachrdquo where we try to enforce and
NANCY SMITH
increase the ldquoreputational costsrdquo on peo-ple and institutions who promote bad in-formation Given the numbers it seemsunlikely that this is a viable solutionPartisan news hosts and their networksare making millions while more moder-ate media languishes The cycle continuesbecause audiences are attracted to newsoutlets that reflect their beliefs howeverinaccurate they may be
In fairness to media consumers it isoften difficult to separate whatrsquos accurateand what isnrsquot particularly within an envi-ronment where we get our news in bite-size pieces with little context But Nyhansays the really frightening pattern isnrsquot justwhere we get our news but how we useit If we refuse to change beliefs that arebuilt on inaccuracies the consequencescan be devastating
I read a quote attributed to Kant thatseemed appropriate to Nyhanrsquos studyldquoMankind may be crooked timberuniquely susceptible to ignorance andmisinformation but itrsquos an article offaith that knowledge is the best remedyIf people are furnished with the facts theywill be clearer thinkers and better citi-zens If they are ignorant facts will en-lighten them If they are mistaken factswill set them straightrdquo
Even Kant didnrsquot anticipated the soci-etal impact of spin doctors and media inthe 21st century
Nancy Smith is ChairCEO of NextMedia a Toronto-based business consulting and marketing company She may bereached at (905) 468-7774 or atnsmithnextmediacompanycom
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T 2 0 4 8 8 9 9 2 0 2 E G N E I L S O N D E M A M B C A
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BDSept10qxdBD 19082010 1743 Page 30
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 31
Victoria a few days each weekGeorge Gordon who had been
morning Anchor at News1130Vancouver has moved to
CFRA Ottawa as morn-ing News Anchor Hersquosalso tasked with coach-
ing and mentoring otheron-air personalities
There were a number of changesat Corus Entertainment relatedto Corusrsquo most recent organi-zational review to streamlinedecision-making and clarifyroles and mandates Among
the changes Corus TelevisionmdashReporting toDoug Murphy Exec VP and President of CorusTelevision are Colin Bohm VP InternationalAndrew Eddy VP Affiliate Sales Bill Knight
VP Business Developmentand Planning Gerry MackrellVP Airtime Sales Susan RossVP Strategic Planning SusanSchaefer VP Head of Networksand Marketing and JoannaWebb VP Head of Program-ming and Production CorusRadiomdashReporting to HalBlackadar Exec VP and interimPresident of Radio are DaveFarough VP Brands and Pro-gramming in Toronto (was GMat CFPLCFPL-FMCFHKFMCKDK-FM London) Chris Sisammoves in [see below]) DavidHuszar VPGM Interactive andEmerging Platforms (was VPGM Corus Interactive ampIntegrated Solutions) NeilCunningham Director of SalesWestern Canada Garry McKenzieGM Corus Radio Vancouver(was GM at Corus RadioCalgary) Doug RutherfordVPGM Corus Radio Alberta(now also GM at Calgary)Suzanne Carpenter VPGM
CTVrsquos Lloyd Robertson has an-nounced his retirement set fornext summer By putting itoff until then hersquoll roundoff his CTV career at 35years from the day he
joined then-Anchor Harvey Kirck in1976 as co-Anchor of CTVNews Hersquos been Chief Anchorand Senior Editor since 1983Lisa LaFlamme 45 is his suc-cessor She began her broad-cast career at hometownCKCO-TV Kitchener in 1988Reporting stints include IraqAfghanistan Sri Lanka Haitiand as a political correspondent in OttawaFormer NBC News Foreign CorrespondentDawna Friesen is the next Anchor of CanwestrsquosGlobal National succeeding Kevin NewmanFriesen a native of Winnipeg began her careerat CKX-TV Brandon then worked at CBC andCTV before being hired by NBC in 1999Friesenrsquos reporting duties took her throughoutEurope and the Middle East from her base inLondon CKYCITI-FM Winnipeg GM Tom Scottreturns to Citytv Winnipeg thisfall again as GM Scott whojoined Citytv in 2008 moved
to the radio side to be GM at the Rogers-ownedradio stations after the previous manager wastransferred to Vancouver A new GM for theradio cluster is being sought CTVglobemediaSr VP Corporate Communications BonnieBrownlee is no longer in place Her successor isScott Henderson VP Communications Brownleewho joined CTV in 2007 succeeded Mary Powersin the position Douglas Elphick joined Joytv10 Vancouver (ZoomerMedia) as GSM Elphickhad been Director National Sales WesternRegion for CTVglobemedia and was mostrecently with the CTV Olympic BroadcastConsortium Brian Blackburn is no longer GSMat the Jim Pattison Broadcast Group (JPBG)radio stations in Victoria A successor had yetto be named at press time In the interim BruceDavis VP of Sales for JPBG and GM of theKelowna radio properties is filling in Hersquos in
Make sure that BroadcastDialogue has your peoplechanges E-mail station
news to howardbroadcastdialoguecom
LloydRobertson
Dawna Friesen
Lisa Laflamme
Susan Ross
BonnieBrownlee
George Gordon
Joanna Webb
Dave Farough
Andrew Eddy
Chris Sisam
Douglas Elphick
Susan Schaefer
ScottHenderson
David Huszar
Doug Rutherford
Garry McKenzie
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 31
32 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
1071 Abbotsford as Morning Show Hosthellip At new Country sta-tion 1007 HANK-FM Bridgewater launched July 22 JonathanCrouse moved from afternoons on sister station CKBWBridgewater to be the morning show Host Nick Yorston who
moved from Yellowknife does morning newsAndrea James moved from sister station CKDR927 Dryden to do middays while Alicia Huntermoved from CKBW for HANKrsquos afternoon show
Gerry Pigeon whorsquos been with Corus RadioCalgary the past nine years the last six as RSMhas moved to NL Broadcasting in Kamloops asGSM for the companyrsquos three stationsmdashCHNLCKRV-FM and CJKC-FM Shelly Datseris hasbeen appointed Manager Communications atTeletoon Toronto Her background includes sev-en years at Rogers Communications and at RogersTV Diana Swain has beenappointed to Senior Correspon-dent of the CBC News inves-tigative unit The CBC TorontoAnchor will continue to be anoccasional fill-in Anchor on TheNational Dale Jubb is the newManager of Operations at CTV
Calgary Jubb moved from his CEO position atvideo production facility Empowered Media inOttawa Former Ops Mgr Karen Irvine movedto Manager On-Air Operationshellip Justin Park
moved to CTV Calgaryrsquos engi-neering department from sisterCTV Reginahellip Joe McFarlandND at 1021 FM The Lounge(CJCY-FM) Medicine Hat sinceits launch in 2008 moved toCorus Radio Calgary as aReporter New MD at JACKCalgary is Jeff Walker exMDSwing Announcer at K-97Edmonton Chad Thomas hasreturned to Astral Radio Calgaryas Digital Accounts ManagerHe left the stations to found anagency when they were ownedby Standard Radio CalgaryhellipDavid Lee is the new Country Manager Canadafor RCS CanadaMedia Monitors Hersquos based inToronto Lee succeeds Ross Langbell who leftthe company this past spring Jess Bradyjoined Corus Cornwall as Morning Anchor and
Corus Radio Eastern Ontario and VPGMCHEX TV Peterborough and CKWS-TV KingstonMichael Harris GM CKWS-TV and CHEX TV(was GM of CHEX TV only) JJ JohnstonGM Corus Radio Cornwall Kingston andPeterborough (was GM at CorusRadio Vancouver) No longerwith the company are CornwallGM Scott Armstrong and CorusKingston [radio amp TV] GMMike Ferguson who retiredend of August Former CorusRadio Peterborough GM BrianArmstrong moves to GSM) ChrisPandoff VPGM Corus Radio
Toronto and Hamilton (was VPGM for CorusRadio Toronto only but now adds Hamiltonduties held by Suzanne Carpenter) Chris SisamVPGM Corus Radio Southwestern Ontario(based in London Sisam will be responsiblefor Corus Guelph Corus KitchenerCambridgeand London Guus Hazelaar of Corus Guelphhas retired Lars Wunsche GSM Corus RadioToronto (was GM at Dave FM (CJDV-FM)TheBEAT (CKBT-FM) Kitchener)
Mike Finnerty the former Daybreak Host at CBCRadio Montreal returns this fall to anchor themorning show He left last year to work as anonline editor for The Guardian in London NancyWood hosted Daybreak for six months afterFinnertyrsquos departure She left earlier this yearAstral Radio BC Peace Region Brand Director JayTerrence after 10 years at that location three asPD moved to sister station CJAY Calgary tobecome Assistant Brand Director (Brand Directoris Astral nomenclature for PD)hellip After more than 21 yearsCTV Calgary News Anchor BarbHiggins has left her job to
become a mayoral candidate in this fallrsquos elec-tions Higgins and co-anchor Darrel Janz an-chored the News at 6 since March 8 1989 andare considered the longest serving anchor teamin Canadahellip Mark Russett has been promotedto GSM at Newcap Radio Ottawa He joined thestation five years ago as Retail Sales ManagerhellipKenny Jones Morning Show Host at Country933 Fort McMurray for the past nine yearsheaded to Rogers-owned sister station Country
JJ Johnston
Chris Pandoff
Lars Wunsche
Michael Harris
Jay Terrence
Barb Higgins
Kenny Jones
Gerry Pigeon
Mark Russett
Diana Swain
Shelly Datseris
Dale Jubb
Justin Park
Karen Irvine
Jeff Walker
Joe McFarland
Chad Thomas
David Lee HBA
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 32
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 33
Reporter The University ofWestern Ontario graduate madethe move from LondonhellipSheldon MacLeod the formerNDMorning Editor at CKBWBridgewater is now a WeekendNews Anchor and afternoonReporter at News 957 Halifax
Earle Mader PD at C100 Halifaxhas retired Mader spent his30-year broadcast career withthe CHUM station the last twoand a-half years as PD TheBOUNCE PD Chris Duggan has
taken over as PD for both stations Mader won Music Directorof the Year honours (secondary market) at the 2002 CanadianMusic Week Jennifer Yascheshyn has been promoted to PD atCHUM Kingston from Promotions and Marketing Director Shesucceeds Dan Melon who is moving to the faculty at OttawarsquosAlgonquin College New Marketing and Promotions Director isShawn Whalen who continues with his regularFLY-FM Kingston on-air shift Matthew Waddellmoved to TELETOON Canada in Toronto asCreative Director Most recently Waddell wasAssociate Creative Director at Astral TelevisionNetworks Kapila (Kaps) Ratnayake is the newChief Engineer at Corus Radio Cornwall He
had been with Rogers RadioCalgary Succeeding him isJim McTighe from CFJC TV7Kamloopshellip Mid-summer JohnWaterman became the ND at981 FM CKBWHANK (CJHK-FM) Bridgewater Watermanhad been with ATVCTV Halifaxand most recently 917 TheCoast Sechelt
Mark Lade after 50 years behindthe microphone has called itquits During his career Ladeworked at such venues as OwenSound Woodstock Hamilton Chatham NiagaraFalls Welland and London his last stop beingOldies 1410 CKSL London Jennifer Stewart hasbeen promoted to Exec Director of AcquisitionsDevelopment and Feature Film NetworkProgramming at CBCrsquos English TelevisionServiceshellip Ceara Kavanagh has moved from her
Shawn Whalen
SheldonMacLeod
Jess Brady
JenniferYascheshyn
Earle Mader
Jim McTighe
Mark Lade
MatthewWaddell
KapilaRatnayake
JenniferStewart
BDSept10qxdBD 19082010 1743 Page 33
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CBC Radio-Canada
34 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
PD gig at Vibe 985 Calgary (now Virgin Radio98-5) to return to 1073 KOOL FM Victoriawhere shersquos the afternoon drive Hosthellip DerekLuis is new CEO at National Screen InstituteCanada (NSI) succeeding Susan Millican Hewas a SUN TVQuebecor Media Executivehellip PaulSedik ex of Astral Media Television has landedas Regional General Manager Central Ontarioat NEWAD a Toronto-based agencyhellip FAN 590Toronto fired the morning drive team of DonLandry and Gord Stellick plus morning showHost Mike Hogan Also gone are Announcer RickRalph and Producer Brian AngusTaking over mornings on aninterim basis was Toronto radioveteran Jeff Lumby News 957Halifax talk show Host AndrewKrystal has moved to mid-mornings at The Fanhellip MarkMorris joined 1039 The JuiceKelowna as Afternoon Driversucceeding Ken Allan Joonyer
Morris had been with SUN FM Penticton hellipEdmonton market veteran Shane Michaels isthe new Afternoon Drive Host at 963 CapitalFM Edmonton succeeding Jason Roberts
Roberts moved to 1049 EZ Rock Edmonton asAfternoon Drive Host which resulted in LochlinCross to handle mid-days at The Bearhellip BrentBrooks is now the Morning Host at COUNTRY95 Lethbridge The 25-year veteranrsquos stops haveincluded Calgary Red Deer and Lethbridge withvarious roles such as PD MD and various on-air postshellip Taking over the midday show at Q99Grande Prairie is Renn Davies who moved fromZ99 Red Deer Former midday Host WardLivingston now does drive afterChristy Farrel whorsquod held theposition as well as being MDmoved to Sun FM PentictonPDmorning show Host PaulOuellette adds music dutiesAlso joining the team is CristyEllen from CJNS Meadow LakeSK taking over the productioncreative post
Tamara Konrad has become GMGSM at CKEA957 Edmonton Konrad moves to the HarvardBroadcasting station from her Ops Mgr position
CearaKavanagh
Renn Davies
Derek Luis
Andrew Krystal
Paul Sedik
Brent Brooks
Lochlin Cross
Ward Livingston
Cristy Ellen
Tamara Konrad
BDSept10qxdBD 19082010 1743 Page 34
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 35
at Corus Edmonton where shewas the Ops Managerhellip Inaddition to his GSM responsi-bilities at X929 (CFEX)Calgary Gary Brasil is now alsothe National Sales Manager forthe Harvard grouphellip BroadcastEngineer Chris Terpsma theChief Engineer at VistaBroadcasting has moved tobecome responsible for techoperations at Harvardrsquos newstations in Edmonton and RedDeerhellip Angie Norton hasbecome the new Business Manager forHarvardrsquos Regina and Yorkton stationshellip AndChristian Hall in addition to his responsibilitiesas PDOps Mgr at X929 Calgary is nowProgram Manager for the Harvard AlbertaRadio cluster After 12-years Bill Toffan hasretuned to 1049 The Wolf Regina as PDMorning
Show Host He succeeded Chris White who recently joined theHarvard sales department after having been on the air for 15years and PD for the last three
Heather Ostertag is no longer PresidentCEO of FACTOR theFoundation Assisting Canadian Talent On Recordings Brian
Hetherman FACTORrsquos VP of Industry Affairshas assumed GM duties until anew president is appointedhellipEldon Duchscher after 21 yearswith the Saskatoon Media Groupmdashthe last few years as NewsDirectormdashhas resigned a moveprompted by an opportunity of-fered to his wife at the Universityof Calgary Duchscherrsquos NDposition at CJWW Country 600Magic 983929 The Bull wasfilled by Vanese Ferguson KateBuick after 15 years at CD 989Simcoe is now PDMidday Hostat K-Rock 1055 CharlottetownSucceeding her in mornings atSimcoe is Asta Syri who joinedGerry Hamill and Renee BerubeCD 989 VPGM Blair Daggetttook over PD responsibilitieson an interim basis AcadiaBroadcasting Thunder Bay PD
Sandra Dolynchuk resigned citing family reasonsShe returned to Winnipeg and joined K-Rock1007 as PDhellip A (CKVR-TV) Barrie AnchorLance Chilton after almost 12 years as even-ing news Anchor has moved on leaving thebroadcast business to try his hand in realestate Rhonda Messieh is the new MarketingManager at CHCH News Hamilton Prior tothat shersquod been Marketing Manager for CorusEntertainmentrsquos CMT Paul Timm has been ap-pointed Digital Accounts Manager for AstralRadio Manitobahellip CBC has appointed Greg Guyas the Senior Communications Officer for NovaScotia Guy has 23+ years experience at theHalifax Herald and with his own companyhellipDavid Magro is now responsible for imaging andcommercial production withinthe Rogers Radio Toronto clus-ter production department His20-year career includes stops atVirgin Radio 999 Toronto CorusToronto New Flow 935 Toronto
and Z103 Toronto Marvin Piuti is now ND at897 Sun FM (CJSUFM) Duncan Most recent-ly he was with CHEK-TV Victoria The New VImdashnow A (CIVI-TV)mdashVictoria and is an alumnusof Citytv TorontoMuchMusic He succeeded RicRathburn who retired Samantha Cook has suc-ceeded Brian Bolt as the Program Coordinator
for the radio broadcasting pro-gram at Hamiltonrsquos Mohawk College Cookbrings 10 years of broadcast experience to hernew position having worked at Country 953Hamilton Energy FM Toronto Kiss FM Torontoand YTVhellip Darryl Henry moved to 981 CHFIToronto after having done mid-days at Astralrsquos973 Torontohellip Stephen Smart formerly of CTVBritish Columbia has moved to become theLegislative Correspondent in Victoria for CBCTelevisionhellip Mastermind is no longer the after-noon Drive Host at Virgin Radio 98-5 CalgaryHolding that spot now is Simon Mitchell abroadcast veteran with stops in AustraliaVancouver and Victoriahellip Michael Lewis is nowChief Engineer at Starboard Communications inBelleville The former Rogers Radio Lethbridgeemployee also provides technical services toDAWG FM Ottawa
Will MacKay ex of Corus Radio Kitchener is the
Stephen Smart
VaneseFerguson
Gary Brasil
Christian Hall
Chris Terpsma Chris White
Bill Toffan
HeatherOstertag
Asta Syri
Kate Buick
EldonDuchscher
SandraDolynchuk
David Magro
Greg Guy
Marvin Piuti
Samantha Cook
Paul Timm
RhondaMessieh
Will MacKay
BDSept10qxdBD 19082010 1743 Page 35
36 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
new GMGSM at Newcaprsquos K-Rock 893 KentvilleMacKay with 15 years experience in sales andmarketing was a Senior Sales Rep with CorusTim Schutz ex MD at Jack FM Calgary is nowPDMD at Rogersrsquo 1077 The River LethbridgeAt Quebecor at least three new news employ-ees David Akin from Canwestrsquos Ottawa BureauBrian Lilley the Ottawa Bureau Chief at AstralRadio and Tobias Fisher most recently of theCBC They were hired as Quebecor anticipatedwinning a new specialty channel Sun TV NewshellipTV Journalists Herb Luft and John Grant retiredthis summer from CTV (CFCF-TV) MontrealLuft who started working at CFCF as a radionewscaster in 1971 and joined the TV stationfull-time in 1977 is the longest-serving reporterat CTV Montreal Grant had been CTV MontrealrsquosQuebec City Bureau Chief since 1996hellip At AstralTorontorsquos radio cluster layoffs included CFRBAssignment Editor Eileen Berardini eveningAnchor Bob Komsic weekend morning Host
John Donabie and Melissa Boyce (promotions) Vassilios Mimishas been appointed as the new North American BroadcastersAssociation Director of Technology Most recently Mimis servedas Director of Broadcast Technical Policy andPlanning with the Canadian Department ofIndustry 1007 HANK FM Winnipeg PD AbbeyWhite has become PD at sister Newcap stationsKG Country Red Deer and the Country Newcapstations in Brooks Drumheller Stettler andBlairmore Also at Newcaprsquos Southern AlbertaGroup Al Tompson MD and Morning ShowHost at Zed 99 Red Deer added PD for Zed99The Fox Brooks to his responsibilities FormerPD Brent Young is no longer with the organiza-tion Rob Leighton is Astral Radiorsquos new DigitalAccounts Manager for the BC Interior based inKelowna Leighton had been with Telus with anInternetinteractive sales and development back-ground While never in radio he grew up withit and learned vicariously through his fatherGord Leighton a well-known BC broadcast man-ager Also at Astral Radio Kelowna after 38years Ron Wittenberg has retired from broad-casting He began at CKNW New Westminsterthen migrated to the Okanagan roughly 30 yearsago to raise a family Since then hersquos been with the Kelownastations under numerous ownership changes After five yearsat Newcap stations in Halifax and Fredericton Jason ldquoJDrdquoDesrosiers has joined the Evanov Radio Group (ERG) in Halifax
He succeeds Angela Kelly as Promotions andMarketing Director and will also become APDat ERGrsquos second Halifax station expected tolaunch this fall Diane Boehme has been ap-pointed Exec VP Television for EBTV in TorontoEBTV is the banner under which it andBrightlight Pictures will work jointly in the pro-
duction and distribution of TV programming Her backgroundincludes Senior Director Independent Production at CHUMTelevision and Director Original Production at Astral Television At Canadarsquos Olympic Broadcast Media Consortium Gavin Rothhas been promoted to Sales VP and Christos Nikitopoulos to thenewly-created VP of Programming and Revenue Planning posi-tion Roth had been Senior Sales Director for the consortiumNikitopoulos was previously Senior Director of Programmingand Revenue Planning At Clear FM Winnipeg Laurie Jolicoeuris now the Promotion Director She moved from sister Rogersproperty Citytv Winnipeg where she was the Marketing EventsCoordinator Donald Nelson the Senior Broadcast Technologistat CBC Yellowknife transferred to CBC Windsor in the samecapacity Prior to joining CBC he was an Engineering Supervisorin Stamford Connecticut and alsoworked in Northern Canada as anengineering freelancerhellip The husbandand wife morning broadcast team ofBob Wallace and Diana Meder are nowwith Larche Communicationsrsquo new sta-tion 923 FM (CJOS-FM) Owen SoundBoth were most recently with BayshoreBroadcastingrsquos Mix 106 Owen Sound Meder isalso News Director Matt Mise PromotionDirector transferred from sister station KICX917 Sudbury GMGSM is Rob Brignell and PDis Don Vail both also previously employed byBayshore Broadcastinghellip KiSS 925 Torontorsquos newAfternoon Drive Announcer is JJ ex MorningShow Co-Host at The New Flow 935 Torontofor the past three years JJ was also on-air at theprevious incarnation of KiSS With his arrivalCash Conners moved to evenings
Lee Cornell has been appointed Group ProgramDirector at Evanov Radio Group based at theToronto head office Most recently he acted asVPAffiliate Relations International with USbased LDR (Listener Driven Radio) though hehas experience on several continents includingas Group Programmer and Manager in Australiathe UK and the US New PD at 917 The BounceEdmonton is Andy Winford ex of CBS Radio
Herb Luft
Cash Conners
Jason ldquoJDrdquoDesrosiers
Abbey White
Diana Meder ampBob Wallace
JJ
Diane Boehme
John Grant
Matt Mise
Tim Schutz
Rob Leighton
BDSept10qxdBD 19082010 1743 Page 36
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 37
Fresno Wendy Rose the Promotions Directorat Astral Radiorsquos CHAM amp CKOC Hamiltonmoved on after 11 years with the stations Shersquosnow Promotions and Marketing Manager atEvanov Communicationsrsquo FM92 The JewelNEWS COUNTRY AM 1380 Brantfordhellip DavidLindores became the Promotion Director atKiSS 925 981 CHFI Toronto at mid-Junemoving to the Rogers stationsfrom Astral Radio TorontoPrior Astral Lindores had beenwith Universal Music for 14years most of it overseeing theMarketing amp Promotion Depart-
ments of the companyrsquos central regionhellip KateMilton joined 1013 The BOUNCE Halifax asEvening Announcer She had been doing driveat Z103 Halifaxhellip Senior Maintenance Techni-cian Al Adachi after 38 years in broadcastinghas retired He started his career at CKY Winnipegand in 1976 moved to ITV now GlobalEdmontonhellip Jeremy Morrell is the New Manager
of Broadcast Technical Services at The WeatherNetwork Oakville Prior to his appointmentMorrell was Assistant Product Manager andbefore that a Team Leader for Technical Sales atRoss Videohellip David Kincaid after six years withCTV British Columbia and more than twodecades in news broadcasting has moved intoa new careerhellip Paul La Frenais has given uphis position at Novanet in Ajax due to LouGehrigrsquos disease more commonly known asALS His successor is Rod Ditz After 35 yearsat Rohde amp Schwarz including seven on theExecutive Board and five as its ChairmanMichael Vohrer retired On July 1 ManfredFleischmann became President and CEO Eric
Riehl joined Applied Electronics as a TechnologySales Representative Broadcast amp Post Produc-tion Division Riehlrsquos background includes anoperational and systems background in postaudio as well as customer support and salesexperience with editing systems storage solu-tions and broadcast automationarchiving
Kate Milton
Al Adachi
David Kincaid
David Lindores ManfredFleischmann
Wendy Rose
Eric Riehl
BDSept10qxdBD 19082010 1743 Page 37
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~
~- ~ r~
l lo
~ - ~
~ ~
INNOVATION In TV Opt ics Since 1958
World-Class Lens Technology Local Technical Support Bilingual Local Factory Service Centre 1400 Courtneypark Drive I Mississauga Ontario I LST l H l (905) 795 -2012 I wwwcanonbroadcastcom
38 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Brian Spiers best known as the ex Grass ValleySales Manager for Canada (and based inToronto) moved to Gainesville FL to becomeVP Sales North America for Digital BroadcastInc
SIGN-OFFS
Murray Chercover 80 in Toronto of complica-tions following pneumonia The former CTVPresidentCEO retired in 1990 but continuedas a special consultant to CTV while develop-ing his own Chercover Communications Inaddition to an Emmy for his contributions tothe broadcasting industry Chercover collected
a number of personal honours during his career including theCAB Distinguished Service Gold Ribbon (1986) the CFTA GoldMedal for Lifetime Achievement (1988) a ldquoRockierdquo LifetimeAchievement Award from the Banff Television Festival and hewas named to the CAB Broadcast Hall of Fame in 1994
Myles Morton 85 at Belleville General HospitalMorton the owner of Quinte Broadcasting RadioGroup (CJBQMix 97Rock 107 Belleville) wasalso the former owner of the BellevilleIntelligencer newspaper and Cablevue the localcable company He had been in declininghealth for the past year
Jimmy Dean 81 suddenly at his home in Virginia The Countrymusic legend scored a 1 hit in 1961 with Big Bad John thesong that won him a Grammy Award
Randy Dewell 62 in Halifax of a heart attack and a series ofstrokes The former Halifax alderman award-winning broad-castermdashincluding the Ted Rogers SrVelma Rogers awardmdashandcivil servant had such stops in his on-air career as CFRA OttawaCHUM Toronto CKGM Montreal and CJCH Halifax
Wilbur ldquoWibrdquo Arnold Westby 78 of cancer inYorkton He was a Cameraman and the firstemployee hired at CKOS-TV Yorkton Thirty-fiveyears later he retired as GM His son MarcWestby is Manager Production amp Programmingat CHAT-TV Medicine Hat
John Delazzer suddenly of a heart attack inToronto Delazzer was the voice of TVO formany years and before that an Announcer atCKKW Kitchener
Irwin Barker 58 at Torontorsquos Princess MargaretHospital of a rare and aggressive cancer Barkerwas a writer for shows such as This Hour Has 22Minutes and The Rick Mercer Report Born inWinnipeg Barker worked as a public policy re-search consultant for Angus Reid and as a lec-turer in sociology at the University of Alberta
and the University of Manitoba
Gordon Allan Brady of cancer in the CentralOkanagan Hospice House In 1969 he startedCKQR Castlegar managing it through 1990when it was sold The station is now an Astralproperty
Brian Spiers
Phot
o co
urte
sy o
f Cas
tane
t
BDSept10qxdBD 19082010 1743 Page 38
r- --bull~
middot ~
This (~dilion is hlOllAhl lo you by
Applied Electronics Ltd Hammond Manufacturing Ltd
CBC Transmission lncospec Communications Inc
Canon Canada LARCAN
Davicom - a division of Comlab Linear Systems Ltd
Delco Wire amp Cable Ltd Nova net Communications Ltd
DEM Allen amp Associates Ltd Om neon
General Cable RCS Canada Ltd
Rohde amp Schwarz Canada Inc
Ross Video Ltd
S W Davis Broadcast Technical Services Ltd
Solutions Broadcast RF
Sonotechnique PJL Inc
Western Association of Broadcasters
f crnsidcbull1middot lhtbullstbull tmiddoto1111mnitmiddots lind lcnmiddot lintmiddot 111middotod11tmiddotls and stmiddot1middotktmiddots
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 39
One of those parameters that weall jabber about frequently in thetransmission game is Standing
Wave Ratio or SWR Itrsquos a pity that therersquosso much misunderstanding surroundingan essentially simple concept
Your transmitter is connected to yourantenna or load with a length of trans-mission line Transmission line theory tellsus that in an ideal lossless world if allthree of these items are perfectly matched(at 50 ohms or whatever) then all of theRF energy leaving the transmitter will ar-rive at the antenna and be radiated fromthere In the real world there will besome slight attenuation from the trans-mission line and some of the energythat does make it to the antenna will bereflected back to the transmitter by slightimpedance mismatch
The phase difference between the for-ward-going incident wave and the reflect-ed wave varies along the line but isconstant at any point on the line This iswhere the expression ldquoStanding Wavesrdquocomes frommdashalthough the waves actual-ly travel along the line the voltage nodesappear to be stationary
Where the voltages of the incidentand reflected waves are in phase there isa maximum and where they are out ofphase a minimum The Voltage StandingWave Ratio or VSWR is the ratio of themagnitude of the maximum voltage onthe line to the minimum There is also aCurrent Standing Wave Ratio which willhave the identical value so clearly the V
really) in dB But when we get right downto it a low value of return loss means thesame thing as a high value of SWRmdashtrouble coming up ahead fast
Those high SWR values mean that thepeak RF voltage at ldquonodesrdquo on the linewhere the forward and reflected voltagesadd in phase will be high As the wavesbounce back and forth repeatedly betweensource and load that voltage can becomevery high If it exceeds the dielectric break-down voltage of the line arcing willensue That Teflon insulation will breakdown to carbon and now we have ashort The short gives us another point ofhigh reflections and so the cycle contin-ues back towards the transmitter
Aside from the transmission line dam-age the transmitter doesnrsquot care much forthe mismatch either Again peak voltagesand currents are suddenly much higherthan planned for and will stress the ampli-fierrsquos components Even if the parts arenrsquotoverstressed to the point of failure effi-ciency drops and temperatures rise Atbroadcast power levels something gen-erally has to give pretty quickly Which iswhy so much attention has gone intoSWR detection and power foldback frommanufacturers
Dan Roach works at SW Davis BroadcastTechnical Services Ltd a contract engineer-ing firm based in Vancouver He may bereached at danbroadcasttechnicalcom
BY DAN ROACH
ENGINEERING
in VSWR is not needed and we can simpli-fy our expression to SWR without givingup anything (The continued popularityof that V in VSWR is another one of thegreat mysteries of our age)
A perfect load would result in anSWR of 100 an open circuit or a short atthe end of the line will give us an SWRnear infinity (there is some attenuationthat keeps us from getting all the waythere)
An alternate expression we donrsquot usemuch in broadcasting perhaps to ourown misfortune is Reflection Coefficientwhich is simply the ratio of the reflectedwave voltage to the forward wave volt-age A perfect match gives a reflectioncoefficient of 0 a short-circuit load has acoefficient of -10 and an open circuitrsquoscoefficient is +10 Conceptually this is alittle simpler to grasp than SWR But itamounts to the same thing
Next comes the very popular but per-haps overused expression of Return LossIf we take 20 times the logarithm of theratio of the magnitudes of the reflectedvoltage and the forward voltage we endup with a number in decibels that repre-sents the power ldquolostrdquo in the load betweenthe incident and reflected waves
One of my favourite textbooks de-scribes this whole concept as ldquosillyrdquoNevertheless it remains popular proba-bly because we all know how much engi-neers love to express things (all things
Reflections on standing waves
BDSept10qxdBD 19082010 1743 Page 39
The Davicom MAC wont
IIAC bull fi cf ons let you sleep
Its advanced filtermg un unless youre REALLY needed ctavicom
Intelligence amp Innovation t 1 418682 3380 i f 1418682 8996 www dav1comcom
The Western Association of Broadcastersthanks our valued sponsors who helped
make our 76th Annual Conferencesuch a success
Gold
Silver
Bronze
Patron
Platinum
A special thank you to the Delta Lodge at Kananaskis for being our long term hotel provider and sponsoringour early bird registration
Western Association of Broadcasters 2010 - 2011 Board of DirectorsRichard Kroeker President Mitch Bozak Past President Wade Moffatt Director Doug Gunn Director Tom Scott DirectorVic Dubois Director Tom Newton Director Neil Shewchuk Director Paula Davies Director Michael Olstrom Director
JOIN US JUNE 8 ndash 10 2011 IN BANFF ALBERTA TO CELEBRATE THE WABrsquoS 77TH ANNIVERSARY bull WWWWABCA
The Western Association of Broadcasterswould like to recognize and honour this
yearrsquos winners of the WAB Gold MedalAwards The Gold Medal Awards are presented to WABmember stations for outstanding contribution to the Canadianbroadcasting industry in the area of community service
The Radio Gold Medal winners for 2010 are
CKBI Prince AlbertGive a LittleLife Day
The Television Gold Medal winner for 2010 isCTV Edmonton for the Rink of Dreams
The Wolf 1049Regina ndash TheInterview
Al Thorgeirson
Menno Friesen
The 2010 Western Associationof Broadcasters Broadcaster ofthe Year is Al Thorgeirson
Menno Friesen is our newHonourary Life Member
The WAB 2010 BroadcastPartner of the Year isthe Kinsmen Foundationof Saskatchewan
BDSept10qxdBD 19082010 1743 Page 40
A
EOCUS 2010 CONFERENCE
The Foundation Assisting Canadian Talent on Recordings With Support From Canadas Private Radio Broadcasters
Citytv()oMNr
efA 1l
NewWap RADIO
ltvD
DDB0
~ -shyNovanet
rnmsmiddot
Omada
Globa~
RAWLCb RAD I 0
~ Piaain ~Technical
SlltyV~ s THE CANADIAN PRESS bull
0ROGERS
~ 2010 G0L0 ME0AL AWAR0
~
~ HARVARD
SONY
SaskTe ilsectbull
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 CHS ltFEFF4f7f75288fd94e9b8bbe5b9a521b5efa7684002000410064006f006200650020005000440046002065876863900275284e8e9ad88d2891cf76845370524d53705237300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c676562535f00521b5efa768400200050004400460020658768633002gt CHT ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef69069752865bc9ad854c18cea76845370524d5370523786557406300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt CZE 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 DAN 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 DEU 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 ESP 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 ETI 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 FRA 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 GRE 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 HEB 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 HRV (Za stvaranje Adobe PDF dokumenata najpogodnijih za visokokvalitetni ispis prije tiskanja koristite ove postavke Stvoreni PDF dokumenti mogu se otvoriti Acrobat i Adobe Reader 50 i kasnijim verzijama) HUN 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 ITA 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 JPN ltFEFF9ad854c18cea306a30d730ea30d730ec30b951fa529b7528002000410064006f0062006500200050004400460020658766f8306e4f5c6210306b4f7f75283057307e305930023053306e8a2d5b9a30674f5c62103055308c305f0020005000440046002030d530a130a430eb306f3001004100630072006f0062006100740020304a30883073002000410064006f00620065002000520065006100640065007200200035002e003000204ee5964d3067958b304f30533068304c3067304d307e305930023053306e8a2d5b9a306b306f30d530a930f330c8306e57cb30818fbc307f304c5fc59808306730593002gt KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020ace0d488c9c80020c2dcd5d80020c778c1c4c5d00020ac00c7a50020c801d569d55c002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt LTH 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 LVI 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 NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken die zijn geoptimaliseerd voor prepress-afdrukken van hoge kwaliteit De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 POL 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 PTB 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 RUM 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 RUS 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 SKY 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 SLV 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 SUO 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 SVE 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 TUR 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 UKR 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 ENU (Use these settings to create Adobe PDF documents best suited for high-quality prepress printing Created PDF documents 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PreserveEditing true UntaggedCMYKHandling LeaveUntagged UntaggedRGBHandling UseDocumentProfile UseDocumentBleed false gtgt ]gtgt setdistillerparamsltlt HWResolution [2400 2400] PageSize [612000 792000]gtgt setpagedevice
bull Yukon Whitehorsebull Northwest Territories Yellowknifebull Nunavut Iqaluit
Within these mandatory markets almost 200 analogue trans-mitters will have to be converted to digital although a numberare already up and running
There are some smaller non-mandatory markets located forthe most part in the far north for which costs associated withthe transition may be a problem While the CRTC is giving sta-tions on channels 2 to 51 in non-mandatory markets some slackmdashallowing them to continue in analoguemdashthe necessity forfreeing up channels 52 to 69 Canada-wide isnrsquot negotiable
At the moment there are 16 transmitters in non-mandatorymarkets but they are on channels 52-69 within the 360 km UScoordination zone If they donrsquot go to digital by August 31 2011they will have to move their analogue signals to one of thelower channels (51 or below)
Those transmitter sites are Canwest CIII-TV-55 Fort ErieCBC Chatham Digby Foymount Spillmacheen Truro CorusCKWS-TV-1 Brighton CTV CFTO-TV-54 Bobcaygeon The MiracleChannel Burmis Radio-Canada Digby Lac-Etchemin Sainte-Famille Sarnia TVO Belleville Chatham Cloyne
Over-the-air viewersJust short of 900000 Canadians rely solely on an antenna
for their TV reception Those in mandatory markets with olderTV sets may have to buy a converter box They retail for about
$75 or less to receive digital signals over-the-air There is noneed to invest in a new TV set because of the switch These box-es are in stock in most electronic stores and other outlets
As many as 44000 households in non-mandatory rural andremote areas could potentially lose access to free local TVSatellite is often the only alternative and providers indicate thata receiver and dish would cost each household roughly $300plus installation But that doesnrsquot include the monthly bills forprogramming Customers would have to pay the going rate forsomething they used to get for free
CRTC Chair Konrad von Finckenstein calls that situationuntenable He suggests there may be a possible solution throughBroadcast Distribution Undertakings (BDUs)mdashthe designationgiven by the CRTC to cable and satellite distributorsmdashprovid-ing those consumers with a package of local and regional TVstations at no charge
von Finckenstein addressing delegates at the Banff TV Festivalearlier this year said the free local package option could ensurethat Canadians continue to have access to the local and region-al television that they now get over-the-air The Commision hesaid is ldquoprepared to grant an exception to our regulations whichrequire that distributors provide a full basic service Howeverdistributors should not be permitted to distribute any other tel-evision services with the free local package or force consumersto purchase any other servicesrdquo
FreeHD Canada approved but not yet operational has devel-oped a free local program package to deliver all conventionalover-the-airs in HD as they are ready to their local markets
8 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
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BDSept10qxdBD 19082010 1742 Page 8
Major tech
Consumer EducationWhile there are now some efforts being made to correct the
situation most consumers donrsquot have a clue about digital tran-sition But as discussed above the majority of Canadians wonrsquotnotice any difference because theyrsquore getting their signals viacable or satellite
In that same speech at Banff the CRTC chairman said thatthe onus to devise a public awareness campaign rests withbroadcasters If they donrsquot he said they risk losing viewers andsubscribers ldquoTo avoid this they will need to design a vigorousawareness campaign to provide information through publicservice announcements and other initiativesrdquo he said
CostThe CRTC released budgetary estimates for the Canadian
marketrsquos digital conversion working under the basic assumptionof a duplication of the existing analogue service contour Threestudies were commissioned and executed by Patrice LemeacuteePEng and Franccedilois O Gauthier P Eng of Spectrum Expert IncPierrefonds QC with the assistance of the following supplierswhich provided budgetary prices for the studies Novanet-MSCSBRF Rohde amp Schwarz LARCAN Telesat and Acura TechnologyGroup
Study 1 (Complete Service Replication) provides the mostrealistic DTV duplication of the analogue service which betteraccounts for the digital cliff effect and the current state of digi-tal reception equipment
Study 2 (Limited Service Replication) reproduces the ana-logue service using the method proposed by Industry Canadaand the FCC This approach may result in a loss of coverage forhouseholds that were able to receive analogue service especial-ly in the fringe area (limits of the coverage) It assumes that broad-casters implement DTV facilities on the channel identified inthe DTV post transition plan
Study 3 (Practical Service Replication) is identical to Study 2but assumes that all stations in markets where the populationis less than 300000 will re-use the same channel as the analoguestation in order to reduce costs This represents mainly VHF sta-tions (TV channels 2 to 13)
The results of these studies are presented in the table belowThe estimates are simply that estimates The quotations were
based on product list prices and on prevailing US dollarexchange rates Supplier discounts at the time of purchase wouldreduce the final equipment cost
Estimates assumed complete rebuilds of transmitters andbroadcast equipment (no retrofits were considered) Howeverwhen a station was using the same DTV channel as the NTSCchannel the antenna and transmission line were considered re-usable
Cost for the provision of test equipment is not included inthe summary table but costs for the engineering brief factorycompliance tests for antennae and for coverage measurementsafter implementation are
Coming out of one of the worst recessions itrsquos no surprisethat broadcast organizations arenrsquot eager to spend the moneyfor digital transition especially in light of few if any businessmodels for the additional technical possibilities
Where do they standCBCRadio-Canada
CBC-Radio Canada will be installing 27 digital transmittersin all of the markets in which it produces original TV program-ming The Corporation says 15 of them will be operational byAugust 2011 with the remaining 12 to be operational on orbefore August 2012
CBC digital transmitters are now operational in TorontoMontreal Ottawa and Vancouver Radio Canada has digitaltransmitters in Toronto Montreal Ottawa and Quebec City ByAugust 2011 digital transmitters will be operational for CBCCalgary and Edmonton and Radio Canada Rimouski Trois-Riviegraveres Sherbrooke Chicoutimi and Moncton
By August 2012 CBC will add Yellowknife Regina WinnipegWindsor Saint JohnFredericton Charlottetown Halifax andSt Johnrsquos while Radio Canada will add Vancouver EdmontonRegina and Winnipeg
CBC-Radio Canada says it will continue to offer analogueservice beyond August 31 2011 in those markets not identifiedas mandatory It has also filed a request to the CRTC to allow atemporary extension of analogue service in those markets notslated for transition until after the August 2011 deadline
After that point says VP and Chief Regulatory Officer StevenGuiton ldquoWhen all is said and done our estimate is that lessthan one percent of Canadians will need to turn to a cable orsatellite provider in order to continue receiving our signalrdquo
The nine transmitters that are located in non-mandatorymarkets but fall under the US coordination zone will vacate thechannels and relocate continuing with analogue transmissions
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 9
TransmittersNumber of
StationsTotal Cost for Study 1
Total Cost for Study 2
Total Cost for Study 3
Serving populations greater than 300000
95 $76986076 $65228574 $65228574
Serving populations lower than300000 with local programming
257 $139174668 $125172525 $48800844
Serving populations lower than300000 without local programming
386 $208762002 $187758788 $73200665
GRAND TOTAL 738 $424922746 $378160088 $187229883
BDSept10qxdBD 19082010 1742 Page 9
CTVglobemedia (CTVgm) CTV (CIVT-TV) Vancouver CFCN-TV Calgary and CTV
(CFTO-TV) Toronto are already digital while for all other sta-tions CTVgmrsquos plans are based on a ldquohard cutoverrdquo which meansthat analogue transmitters are turned off and within a veryshort period digital transmitters become operational This willhappen on or shortly before August 31 2011
There will be no transitional period during which analogueand digital transmitters are operated at the same time except inToronto Vancouver and Calgary CTVgm has budgeted to con-vert all transmitters in mandatory markets for both CTV and Astations However the plans are based on two key assumptions1 The value-for-signal (VFS) regime announced by the
Commission in March and currently the subject of referenceto the Federal Court of Appeal is confirmed and
2 The current application for regulatory relief for A stationsis approved in a timely mannerThere are no plans to convert the rebroadcasting transmit-
ters of the satellite-to-cable educational broadcaster known asACCESS (CIAN-TV Calgary and CJAL-TV Edmonton) at thistime As to CFTO-TV-54 Bobcaygeon which is in the US coor-dination zone it will transition to digital
CanwestCHAN-TV Vancouver CICT-TV Calgary CITV-TV Edmonton
and CIII-TV-41 Toronto are digital With one exception mandat-ed markets are planned to be transitioned to DTV by the August31 2011 deadline The possible exception CKMI-TV-1 Montrealis one in which the analogue equipment is being retrofittedand converted to digital a process which cannot begin until itsanalogue transmission is discontinued The Montreal transi-tion will be completed as soon as possible following analogueshut off
The CRTC listed CIII-TV-7rsquos transmitter as being in BarrieItrsquos actually in Midland about 50 kilometres farther northCanwest says in its application that even if it were to employthe maximum allowable ERP provided in the DTV Channelallotment it would be impossible to cover Barrie with a DTVsignal from the Midland location Canwest also says that approv-ing the power increase for the Toronto transmitter would allowcoverage of the mandatory Barrie market
Given that transmitter CIII-TV-55 serving Fort Erie must shutdown effective August 31 2011 (in the US coordination zone)
Canwest proposes to serve the Fort Erie market using theToronto transmitter with its increased power thus killing twobirds (Barrie and Fort Erie) with one signal
RogersOverall Rogers is ahead in their transition to DTV due to
the late Ted Rogersrsquo and Tony Vinerrsquos vision Of the 18 stationseleven are already digital Citytv (CKVU-TV) Vancouver OMNI(CHNM-TV) Vancouver OMNI (CHNM-TV-1) Victoria Citytv(CKEM-TV) Edmonton Citytv (CKAL-TV) Calgary [awaitingfinal licensing from Industry Canada] Citytv (CITY-TV) TorontoOMNI (CJMT-TV) Toronto OMNI (CFMT-TV) Toronto Citytv(CITY-TV-3) Ottawa OMNI (CFMT-TV-2) Ottawa and OMNI(CJMT-TV-2) Ottawa Three stations are scheduled to transitionto digital before Christmas 2010 Citytv (CITY-TV-2) LondonOMNI (CFMT-TV-1) London OMNI (CJMT-TV-1) London
While four are presently analogue the transition plans callfor meeting the August 31 2011 deadline They are OMNI (CJEO-TV) Edmonton OMNI (CJCO-TV) Calgary Citytv (CKAL-TV-1)Lethbridge and Citytv (CHMI-TV) Winnipeg
Quebecor Quebecorrsquos plans call for the DTV conversion by August 31
2011 of TVA (CFTM-TV) Montreal TVA (CHLT-TV) SherbrookeTVA (CFCM-TV) Quebec and TVA (CHEM-TV) Trois Riviegravereswhile TVA (CJPM-TV) Saguenay is not going to be completeduntil Sept 1 2012 SUN TV (CKXT-TV) Toronto and its retrans-mitters in Hamilton London and Ottawa are already digital
Corus EntertainmentCKWS-TV-1 Brighton is located in the US coordination
zone Corus has plans to have the digital transition completedby August 31 2010
Thunder Bay Electronics LimitedA four-phase plan for CKPR-TV and CHFD-TV Thunder Bay
has been established but completion of OTA digital transmis-sion and microwave systems is undetermined at this time Theplan is based on three key assumptions1 continuing to receive mandatory carriage2 the SMLPF is enshrined in perpetuity3 the new Local Programming Improvement Fund (LPIF) is also
enshrined in perpetuity at 15
10 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
BDSept10qxdBD 19082010 1742 Page 10
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Looking together to the future of Canadian Broadcasting we are a proud sponsor of CCBE 2010 0 1 O 1 J O (=
Without these funds the Thunder BayElectronics TV stations will not be prof-itable and would be unable to convert todigital as planned
Newcap Inc Newcap says it is on target with meet-
ing the deadline of August 31 2011 buthas a number of issues in front of theCRTC regarding its twin-stick operationCITL-TVCKSA-TV Lloydminster
Zoomer MediaJoytv (CHNU-TV) VancouverJoytv (CHNU-TV-1) VictoriaPlans call for a hard cut-off on
August 31 2011
Crossroads TelevisionCITS-TV HamiltonToronto is running
digital and analogue simultaneously Allother transmitters (CITS-TV-2 LondonCITS-TV-1 Ottawa CKES-TV Edmontonand CKCS-TV Calgary) will be switchedto digital by August 31 2011
CHEK-TVCHEK-TV Victoria says it will be digi-
tal by August 31 2011 and at print dead-line was evaluating its plans for the mostcost-effective approach
The Miracle ChannelAt deadline The Miracle Channel
(CJIL-TV) was evaluating its options andhadnrsquot made a final decision A decisionregarding the CJIL-TV-2 Burmis transmit-ter that falls into the US coordinationzone hadnrsquot been made either
Newfoundland Broadcasting Co LtdPlans call for completion of NTV
(CJON-TV) St Johnrsquos by JulyAugust 2011
TVOTVO is working on plans for the dig-
ital transition of CICA-TV Toronto andits rebroads (CICO-TV-18 London CICO-TV-28 Kitchener CICO-TV-32 WindsorCICO-TV-24 Ottawa and CICO-TV-9Thunder Bay) to be complete by August31 2011 However plans for the manda-tory markets and non-mandatory marketsare subject to funding from the Ontarioprovincial government TVO also awaitsclarification as to the availability of analternate means to deliver local signalsdirectly to over-the-air homes in thosemarkets TVO says it will assume thecontinuation of analogue transmissionon channels 2ndash51 in non-mandatory
markets TVO says it will need to undertake engineering studies to determine the nextsteps with regard to their three transmitters operating between channels 52-69 inBelleville Chatham and Cloyne
Channel ZeroCHCH-TV Hamilton is already digital so the analogue signal just has to be switched
off CHCH-TV-3 Barriersquos transmitter is located in Midland which is an issue that stillneeds to be resolved Plans are underway to have CHCH-TV-2 London Ottawa andMetro 14 Montreal (CJNT-TV) converted by the August 2011 deadline
Teacuteleacute-QueacutebecTeacuteleacute-Queacutebecrsquos digital transition plan calls for completion in seven of its eight
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 11
BDSept10qxdBD 19082010 1742 Page 11
CrossOver 16 M lti Def PRODUCTION COMPACT U bull SWITCHER
A space constrained working environment or a limited operational budget should not lead you to lower your production standards or expectations Similarly a need for rugged mobility or operational longevity should not require a massive capital investment
Crossover production switchers are a budget sensitive solution that offer broadcast-quality live production in a durable space conscious platform
bull 16 source buttons bull 12 external inputs bull 6 Internally generated sources bull 3 keyers bull 22DDVEs bull 4 frame syncs with
Up Down conversion bull Dual animation stores with
dedicated alpha bull Media transitions bull Supem UltraChrornechroma keyer bull Sync generator with
3 independant outputs bull 100 event memory system with MernorAItrade bull Powerful macro system
and much much more
wwwrossvideocom
Now available with
Internal MultViewei Displays any combination of 10 internal or external inputs with two large boxes at the top and two rows of four boxes along the bottom Source names are displayed wit high resolution fonts as well as red and green tal lies
liue Production Technology
markets The exception is CIVS-TV Sherbrooke which is scheduled to be completedby September 7 2011
Teacuteleacute Inter-RivesTeacuteleacute Inter-Rives plans to convert CIMT-TV CFTF-TV CKRT-
TV Riviegravere-du-Loup and CHAU-TV Carleton by August 312010 provided that conditions are met among them main-taining the status quo of current distribution maintain-ing simultaneous substitution being allowed to use aportion of the Local Programming Improvement Fundfor financing
RNC Media IncRNC MEDIArsquos transmission plan is to complete
the conversion of CHOT-TV (TVA) and CFGS-TV (V)Gatineau by August 31 2011 CFEM-TV Abitibi CKRN-TV Rouyn-Noranda and CFVS-TV Val drsquoOr can be transi-tioned provided that RNC Media is allowed to use a portionof the financing of the Local Programming Improvement Fundfor this purpose
RemstarRemstar plans call for digital transition of V (CFJP-TV) Montreal and V (CFAP-TV)
Quebec while plans for V (CFKS-TV) Sherbrooke V (CFKM-TV) Trois Rivieres and V(CFRS-TV) Saguenay are unkown
Canal SavoirCanal Savoirrsquos plan is to complete the transition to digital of CFTU-TV Montreal
by August 31 2011
Bottom LineThe digital transition in the 31 manda-
tory markets and the US coordinationzone represents a significant challengefor Canadian broadcasters as it relates tothe physical work to be accomplished inthe one short year remaining The fear isthat most broadcasters will be doing ahard cut-over shutting analogue off andgoing digital overnight The problem withthat though is that there arenrsquot going tobe enough qualified people to accomplishit all at the same time
Another major challenge is the tran-sitionrsquos expense The cost is exaggeratedby the industry having just come througha huge economic downturn and with thefact of little or no expected return on dig-ital transition capital investments in thenear future
The big winner in the digital conver-sion game is the federal government Itcan auction off spectrum for advancedwireless services
In its July 13 2010 submission inconnection with the consultation paperImproving Canadarsquos Digital Advantageissued by the Government of CanadaAstral Media states ldquoIt would be remark-ably short sighted to re-assign broadcast-ing spectrum in such quantities that theycould not be exploited in the futureTheir greater efficiency may be the onlyway that broadcasting can expand itsoffering to the public as the FM band isnow too congested in major markets topermit new licensing of for examplethird language community and minori-ty radio servicesrdquo
When September 1 2011 rolls aroundand analogue transmitters that residewithin the US coordination zone havenrsquottransitioned to digital theyrsquoll be allowedto continue PROVIDED they arenrsquot usingchannels 52 to 69 If they are in that chan-nel range they MUST either move or godark
Analogue transmitters in mandatorymarkets that havenrsquot completed the tran-sition by the due date will see theirlicences expire August 31 2011 TheCommission says it does not intend torenew authorizations for full-power ana-logue transmitters operating in the man-datory markets or on channels 52 to 69outside the mandatory markets beyondthat date
mdashBD
12 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Rohde amp SchwarzCanada Inc750 Palladium DriveSuite 102Ottawa ON K2V 1C7Phone (613) 592-8000Fax (613) 592-8009Toll Free (877) 438-2880wwwrohde-schwarzcom
1ye a r
l e f t
COU
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BDSept10qxdBD 19082010 1742 Page 12
~ ROHDEampSCHWARZ
ou ready f r August 2011 The Ultimate ATSC Transmitter Family With the new ruling in Canada for over the air digital transmission Rohde amp Schwarz are pleased to introduce a new family of low power medium power and high power digital 1V transmitters
bull Low Power Slx 8000 series from 3W to 160W UHF ATSC bull Low Power SCxBOOO compact series [NEW] from 300W to 900W UHF
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 13
Street teams are often the first step in a broadcasterrsquoscareer These positions offer the opportunity to learnabout the radio business on the front line face to
face with the audience They allow new talent to try outtheir skills and benefit from the guidance of more experi-enced station staff
Why is it then that street teams sometimes stumbleover their own feet when it comes to remote broadcasts
I recently visited a home centre where the local rockstation was on location As you might expect there was atable placed just inside the front door with a banner over-head emblazoned with the stationrsquos ID A boombox was cranking out the tunes Two young ladieswere seated behind the table totally immersedin their own conversation The air talent was sit-ting on one of the garden swings the store hadon display his back turned to the front door Itsounded like he was speaking to one of his bud-dies on his cell phone
A steady stream of customers was entering thestore and passing right by the remote location
but there was no attempt by the street team to interact withthem If it wasnrsquot for the station banner nobody would knowwhat was going onhellip at least not unless they happened tohear about it on their car radio
The message the customers received from this teamwas loud and clear ldquoWersquore not interested in meeting youright nowrdquo
With curious looks the people went into the store andlikely wouldnrsquot remember the call letters by the time theypassed the cashier
What disturbs me is that Irsquove seen this all too oftenInstead of embracing the opportunity to meet thecommunity and introduce them to the stationrsquosproduct the street team seems to be doing every-thing it can to ignore the people coming in thedoor Although the team is physically presentmentally theyrsquore on the beach
There was a time when the average passerbywould have been impressed with a remote broad-cast There was a lot of complicated equipmentand an opportunity to see a real live DJ If yoursquore
BY MURRAY JOHNSON
Taking it to the streets
BDSept10qxdBD 19082010 1742 Page 13
ii ~ -- l ~middot - middot -_
i i 11 --- I
~
14 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
picturing hula hoops sock hops and Dick Clark yoursquore on the right track Things havechanged a lot since then
Even in the rsquo70s it was hard to make an impression on the public by just showingup in a vehicle with call letter decals At one station I worked for back then we had amotor home all painted up with the call letters and the AampW logo (they sponsoredthe Sunshine Patrol as we called it) I distinctly remember driving along in a paradeone day with the station audio playing over outdoor speakers when I heard a younglady sarcastically call out from the crowd ldquoOooh Irsquom SO impressed Notrdquo
After thinking about it for a while I understood her reaction The Sunshine Patrolreally didnrsquot have the desired impact until the station hired someone to wear an AampWRoot Bear suit and walk along beside the motorhome clowning with the jocks Insteadof hiding inside the vehicle we were now out with the people and that ended upworking much better (It also gave the fellow who wore the bear suit his start on a suc-cessful radio career)
Today we certainly canrsquot rely on music and technology to make an impact all ontheir own Itrsquos likely that any person walking into a store with earbuds on has moremusic loaded on their iPod than a typical radio station has on its playlist The radiodial canrsquot touch the musical variety available on Internet streams from virtually every-where and most anyone with a computer can set up an online station and be broad-casting to the world without spending a lot of money This stuff just doesnrsquot impressthe general public anymore
Not only that but the idea of radio broadcasting as a one-way medium is totallyoutdated It has been replaced by a new more interactive concept Social media hasmade a huge impact on our society and broadcasters have begun including it in theirday-to-day operations as a feedback path Itrsquos much more effective than the old requestlines which were usually off the hook anyway
Todayrsquos broadcast consumer expects to interact with radio stations which is whywe should no longer consider them to be ldquolistenersrdquo or ldquothe audiencerdquo Instead they
are consumers of our productmdashand de-manding ones at that They want to par-ticipate in a community of their choosingand itrsquos up to us to convince them to joinours
Which gets me back to my originalpointmdashunless the street team is fully en-gaged interacting with those taking thetime to attend the event all efforts arewasted Even if we make things soundexciting on the air the people will doubtour sincerity if they arrive to find out theevent is actually a dud Itrsquos like attendinga party where everyonersquos keeping to them-selvesmdashthe potentialrsquos there but itrsquos justnot happening
To make magic in broadcasting wehave to be prepared Every seasonedbroadcaster knows this and this extendsfrom the studio to the street Promotionmanagers should ensure that street rook-ies are given the benefit of a solid orien-tation covering station branding code ofconduct dress code and most important-lymdashHOW to interact with the public
Team members should be familiarwith the station personalities and whentheyrsquore on the air They should also knowthe names of station management andhow to contact them should the needarise It would be a good idea to have asenior staff member accompany a newteam for the first few events to providesome coaching and make sure they knowhow to set up an effective remote
With a multitude of entertainmentchoices available to the community wehave some stiff competition To be rele-vant we need to be out there and partic-ipating If yoursquove ever been on a cruiseship you may well wonder where the staffgets their endless energy and enthusiasmas they keep the passengers entertainedaround the clock for the duration of thecruise Somethingrsquos always happening andthe staff will be on top of it Thatrsquos whatradio is supposed to be likemdashmagic
The truth is something IS always hap-pening on the street Radio is well placedto be part of the action and to help drawthe audience together Local presence is akey strength that we can weave into thecommunity fabric good entertainmentvalue will keep the people coming backand help us grow the brand Effectivestreet teams maintain contact by beingseen as well as heard making sure theystay on top of the action
Today technology allows us to partic-ipate in ways unimaginable in the sock
BDSept10qxdBD 19082010 1742 Page 14
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 15
hop days We now have mobile deviceapps that fit a remote broadcast facilityinto the palm of your hand
These new apps turn an iPhone orAndroid mobile phone into a self-con-tained production tool Broadcast quali-ty audio can be sent live with mix-minuscue feedIFB back from the station Someproducts even allow you to packagematerial complete with sound bites andtransmit it via FTP to be ingested into theline-up as needed all over 3G or Wi-Fi
Because wersquore no longer tethered to apiece of copper wire wersquore free to be cre-ative and quickly go where the action is
This opens up some new possibilitiesfor street teams to cover an event Thereis no technical reason why a team mem-ber canrsquot roam the venue to get someinteresting comments from customersand edit them on a laptop for inclusionin the next bit Actually therersquos nothingstopping us from doing remote hits fromevery department in the store A littleimagination is all it takes Play it upmdashmake it interesting within the brandguidelines and appropriate for the targetdemographic
Video podcasting offers new possibil-ities as well Short items can be assembledat the venue and uploaded to the stationwebsitemdashlive on location Remember itrsquosabout being seen as well as heard and theright tools are now affordable and readi-ly available
Imagination is what makes radio dif-ferent from CDs and mp3 players
Radio is supposed to be a live artform (no really) It takes skill to connectwith people on an emotional level andgenerate excitement Consider what a dif-ference it would make to portray theremote as a spectacular eventmdashsome-thing that nobody will want to missldquoEveryonersquos having a great time hereYoursquod better get right down here and joinin the funrdquo Then follow through bymaking it so
When people respond we need towelcome them and thank them for com-ing (Walmart figured this one out a longtime ago) If we put together a smallpackage of listener discount coupons oroffer them a chance to win a prize somuch the better We want to make themfeel special for attending our event
This is the time to convince customersto give us a try and to begin buildingbrand loyalty We want them to punchup our station when they get back to the
car When they get home on their computers we want them to ldquofriendrdquo us onFacebook and follow us on Twitterhellip we want them to give us a spot on their mobiledevicehellip we want them to tell their friends to check us out
So therersquos the real value of the street teammdashitrsquos guerrilla marketing for the stationbuilding new listener relationships one community member at a time Itrsquos takingadvantage of new technologies to better connect with the audience and itrsquos vital forour future that we do it very very well
Murray Johnsonrsquos radio career spanned more than three decades both on the air and behindthe scenes most recently designing broadcast facilities for the CBC He may be reached bye-mail at murrayjbellnet
BDSept10qxdBD 19082010 1742 Page 15
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16 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Getting the read you want and need
How do you get the read you wantfrom your voice talent in thelimited time you have to get that
promo on airIt seems the place to start is not with
your station voice or announcer itrsquos withyourself as the writer or producer
Marice Tobias is the head of TobiasEntertainment Group a leading industryconsultant in LA who has over time af-fectionately become known as ldquoThe VoiceWhispererrdquo She coaches voice talent andproducers alike The goal is always thesame to get the best product on the airShe says the best way to do that is to startat the end
ldquoIf yoursquore going to go on a trip youstart with where you are goingrdquo saysTobias ldquoFrom there you draw out yourmap A script is a map You need to know
where do we want to wind up What isthe goal what is the destination Oftenproducers say itrsquos to get people to watchthe show or the channel But thatrsquos yourend game What is the end game for theaudience The producer needs to putthemselves in the position of the audi-ence and basically say what am I goingto get out of watching this show or watch-ing this networkrdquo
While her advice is geared toward di-recting voice talent it can be taken rightback to the writing phase to really makea promo sing Write the promo from theaudiencersquos point of view Why should theywatch What will they get out of it Or inTobiasrsquo words ldquowhatrsquos the destinationrdquo
ldquoThe destination is an experience (Asa viewer) Irsquom going to have an experi-ence and itrsquos going to be an adventurehumorous informative The actual take-away from any experience whether itrsquoswatching a program or anything in lifeis a feeling If you can identify the feelingthen you have the destinationrdquo
Why is that so importantldquoBecause basically a promo is a prom-
ise a promise for the experience and thetakeaway will be the feelingrdquo she says
Tobias says in a promo the promise isthe tease of the experience and the feel-ing the audience will get when they watchthe show The job of the promo is to cre-ate the desire to have the experience andfeeling depicted in the promo
Getting to that place is multi-facetedfrom the visuals graphics music andvoice So when it comes to directing thevoice if the producer has a clear visionof the feelings and emotions of the spotthen itrsquos simply a matter of directing thetalent to put them into the state of mindnecessary to deliver the right feeling ofthe spot
ldquoOnce (the producer) has analyzed thematerial themselves they can jot down acouple of adjectives that point the talentto the part of town that they want the readto liverdquo she says ldquoBut my recommenda-tion is always give (the voice talent) achance to give their own take on whattheyrsquore doing and let them run it three
JOHN McGRATH
times Then you get to see a perspectivethat may give you some ideas for takingthe read in a somewhat different direc-tion than you would have thought Soyou are benefiting from someone comingat the material from a fresh perspectiveIn the case of your signature voice itrsquosfresh eyes but with an understanding ofwhat your manifest or mission statementof the network or the show is You areessentially co-creating with this personrdquo
She advises succinct directionldquoGenerally the number one concern
(for promos) is to get the read into timeIn the interest of time (producers) some-times say we need it quicker or faster Butif you tell a performer to just speed upthen you will get a sped-up read But ina drama the way to achieve speed is toadd intensity or in comedy enthusiasmGiving (the voice performer) somethingto ldquoplayrdquo will give you a more qualitativereadrdquo
Another directing tip she adds is tokeep chatter between takes to a minimumbecause ldquoit takes everyone out of thezonerdquo And when itrsquos all about communi-cating that feeling the zone is whereeveryone in the session needs to be
John McGrath is a voice-over actor andwriter specializing in promos imaging com-mercials and animation He may be reachedby phone by email at infojohnsvoicecom
BDSept10qxdBD 19082010 1742 Page 16
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NOTThinking how to better manage your media integrated business systems
Should you integrate or interface Were you inspired by presenters such as
Ray Kurtzwell who spoke about using information technology to foster
organizational innovation
If you are in the planning stages yoursquoll be reassured to hear that the results are
outstanding But get ready because itrsquos not for the faint of heart with most initiatives
taking more than five years to complete
Sheila Calhoun Vice President of Traffic Services at Canwest Media spoke to
Broadcast Dialogue about re-engineering broadcast business systems As the
business sponsor for Canwestrsquos S4M (Success for Media Integrated Business
System) Sheila led the design and implementation of an integrated back office
system
What is S4MldquoS4M was designed to re-engi-
neer our business systems as it is aseamless content sales and trafficsystem that enables Canwest tocreate business opportunities andachieve client service excellencerdquo
What was the reason for embarkingon such a large undertaking
ldquoWe saw our business worldchangingmdashbroadcasters were get-ting bigger and there were fewerstandalone stations Operations werebecoming more complex new com-petitors had arrived in the form ofSpecialty and Internet and thebusiness of broadcasting itself wasrapidly evolving We had 30-secondspots and now more often bill-boards 10- 15- and 60-second spotsalong with closed captioningCanwest needed to administer pro-gram changes faster to be evenmore reactive to client needs
ldquoAnalyzing information tookweeks as we attempted to mergedata from multiple systems to deliv-er results to clients and producecritical internal documentation Wedecided to move to a large integrat-ed state-of-the-art system to improve
our best practices provide superiorcustomer service and introduce newbusiness analyticsrdquo
How did it affect workflowldquoPreviously and although we
worked side-by-side workwould be performedin one area thenh a n d e d
for the faint of heart
BY CELESE FLETCHER
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 17
BDSept10qxdBD 19082010 1758 Page 17
off reworked in another area with new elements added then handed offreworked and so on When you take four to five systems across multipleusers and change to one integrated system you in essence change the entireprocessmdashthe interaction workflow and procedures all change
ldquoToday any work performed has an immediate effect in multiple areas ofbusiness It requires people to communicate continuously Workflow anddeliverables improve as you gain efficiencies and greater understanding of howsystems work
ldquoChallenging transitions for any organization people intellectually appreciatethe technology but donrsquot realize the full impact until working within the new processand experiencing the benefits What was once an effortless process during implemen-tation becomes a learning experience They must consider the actions they take with-in their specific job function and ensure that any effect on other areas of business isconsideredrdquo
What were the biggest challengesldquoImplementing system changes takes many years At the same time business keeps
evolving which requires constant adjustment to the environment Elements arise thatyou didnrsquot even dream of when you started the business keeps shifting and adapta-tion must be accommodatedrdquo
How did you manage through constant adaptationldquoThe single most important factor is to have a committed senior management
team willing to stay the courseldquoCommunication was critical in all areasmdashnever making assumptions that people
knew or fully understood the implementation In frequent face-to-face meetings andwritten documentation we explained each step in the transition To over-communi-cate is a key lesson for anyone undertaking a large integrated project as not everyonesees the big picture
ldquoItrsquos not a quick win and certainly not a big personal win for individuals Youneed to have a group of people able to keep the vision and stay the course There isno painless way to go through a big change like this It takes huge commitment frommanagement and is not for the faint of heartrdquo
What did you do to respond to business changes
ldquoWe strategically re-assessed and re-evaluated our approaches throughoutthe process A task force of various busi-ness leaders across the company collec-tively discussed our progress assessedrisks and educated one another on busi-ness impact We gave people the oppor-tunity to be heard and understood
ldquoEssentially we constantly re-engaged people and kept moving for-ward because there was always anothercommitment to meet and another dead-line to achieve and measure
ldquoWe extracted key stakeholders fromsales research programming and ITright out of the day-to-day business towork closely with the vendor and thecore implementation team to make surewe were building the best system possi-ble We contracted expertise outside ofthe business in certain areas like projectmanagement change management andsoftware testing
ldquoCanwest formed a strong workingrelationship with the vendor who wasvery flexible and worked with us throughany setback encountered
ldquoKey stakeholders were repatriatedback into the business as the system wentlive This allowed us to pay attention tosmall details and always think of the busi-ness and people using the systemrdquo
What was the greatest learningldquoTeamwork In all my years I never ful-
ly appreciated or understood the mean-ing of team until this project Even whenwe disagreed we always talked throughthe challenge and ALWAYS moved for-ward together
ldquoThe beautiful thing about a team isgoing forward together and achievingcollaborative solutions for our businessand our clientsrdquo
Celese Fletcher is Principal of The FletcherConsultancy in Toronto She may be con-tacted at celesefletcherrogerscom
18 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
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Celese
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er
BDSept10qxdBD 19082010 1742 Page 18
EJVE0 Broadcast Division
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 19
From reports of dwindling viewer-ship and ad avoidance to increasedcompetition from the Internet
much has been written about televisionrsquosapparent demise However two recentsurveys speak to televisionrsquos ongoingstrengths as an advertising mediumeven among younger demographics whoare often purported to be disappearing
When personal video recorders (PVRs)were first introduced many said that thistechnology would lead to television adavoidance (and ultimately ineffective-ness) among the majority of CanadiansYears later only 20 of households inCanada own a PVR Furthermore televi-sion continues to be upheld as the mostinfluential persuasive effective andpowerful advertising medium outper-forming radio Internet print and out-of-home according to Television Bureauof Canadarsquos (TVB) Attitudes Survey con-ducted by BBM Analytics in May 2010
According to this telephone surveywhich polled 1001 people 596 ofadults 18+ said that television advertis-ing was the most influential well aheadof newspapers (131) Internet (119)radio (57) magazines (38) and out-of-home (08) Television was alsofound to be the most persuasive form ofadvertising (598) outdistancing news-paper (131) Internet (74) radio(70) magazines (55) and out-of-home (18)
With regards to efficacy television wasreported to be the most effective adver-tising medium (562) followed at adistance by newspaper (135) Internet(13) radio (74) magazines (32)and out-of-home (21) Similar respons-es were recorded for advertising powerand authority
And while it is often reported thatpeople arenrsquot watching TV anymore the
survey revealed that among adults 18+television had the highest reach of allmedia (857) and people spent themost time with it 239 hours per capitaweekly compared to 183 hours for radio159 hours for Internet 25 hours fornewspaper and 08 hours for magazine
Television was also cited by respon-dents as their ldquomain sourcerdquo for newslocal weather traffic and sports
The results of this survey corroborateTVBrsquos new Ad Receptivity Survey con-ducted by BBM Analytics in June 2010which found that people are most recep-tive and attentive to television advertis-ing and they notice it more This is eventrue for the 18-34 demographicmdashoftencited as elusive television viewers
According to the telephone survey469 of adults 18-34 said they are mostreceptive to advertising messages on tele-vision well ahead of out-of-home (14)Internet (104) radio (82) newspa-per (82) and magazine (49)
For adults 18-49 television (450)was also cited as the medium that theywere the most receptive to for advertisingmessages Radio and out-of-home round-ed out the top three far behind with127 and 112 respectively
The survey further found that adults18-34 paid the most attention to adver-tising on television (469) outperform-ing out-of-home (175) newspaper(91) Internet (85) radio (75)
and magazine (51) Adults 18-49 alsosaid that they paid the most attentionto advertising messages on television(435) well ahead of out-of-home(134) and newspaper (116)
In terms of where people are mostlikely to notice ads 45 of adults 18-34cited television much higher than Inter-net (292) radio (91) newspaper(64) out-of-home (38) and maga-zine (32) For adults 18-49 televisionranked highest with 52 followed byInternet well behind with 225 andradio with 116
Survey participants also named TVcommercials as their favourite form ofadvertising
So despite the emergence of new tech-nology and competing media optionstelevision remains the most effective ad-vertising medium across all demograph-ics Television not only has the ability toinfluence and persuade but Canadiansare also more attentive and receptive tothis medium
And with its ability to deliver highreach and usage marketers should con-sider television as the best foundationupon which to build their communica-tion and business growth plans
Theresa Treutler is President amp CEO of theTelevision Bureau of Canada in Toronto Shemay be reached at (416) 413-3886 or atttreutlertvbca
TV is still the one
THERESA TREUTLER
BDSept10qxdBD 19082010 1743 Page 19
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The Western Association of Broadcasters Board of Directors Neil Shewchuk CIXM-FMWhitecourt Tom Newton CKCK-FMCJME Regina Michael Olstrom Harvard BroadcastingRegina Mitch Bozak Global Regina Paula Davies Citytv Calgary Richard Kroeker Golden
West Broadcasting Steinbach Vic Dubois CJWWCJMK-FMCKBL-FM Saskatoon WadeMoffat CTV Saskatchewan and Doug Gunn The TDL Group Corp Calgary
Eacuteric Paulhus Joe Aguiar Eacutemilie Godbout CRTC Gatineauand Candice Molnar CRTC Winnipeg
Bev Brooke and Glenn Ruskin Rawlco Radio Saskatoon
Wayne Rorker and Torri MuzkaGlobal Saskatoon
Bill Hanson CTV Winnipeg and MichaelOlstrom Harvard Broadcasting Regina
Sandi Leonard and Tom PeacockAstral Radio Calgary
20 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Bill Hanson CTV Winnipeg andAl Thorgeirson Edmonton
BDSept10qxdBD 19082010 1743 Page 20
Images from theWestern Association
of BroadcastersConvention
Lloyd Lewis CTV Edmonton
Sophy Schiller Melina Nathanail Rena Nathanail of Nathanail CaptioningCalgary and Cathy Hanson Red River College Winnipeg
Pam Leyland Rawlco Radio Saskatoon
Stephen Sienko Target Broadcast Sales Torontoand Lyle Walsh GX Radio Yorkton
Joe Uyede Novanet Communications Ajax Bill Hanson CTVWinnipeg and Joanne Uyede Novanet Communications
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 21
Mitch Bozak Global Regina Bill Hanson CTV Winnipeg and Wade Moffat CTV Saskatchewan
Tami Moffatt CTV Saskatoon and Shawna KroekerGolden West Broadcasting Steinbach
BDSept10qxdBD 19082010 1743 Page 21
22 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Important boost for campus radio
One of the highlights in the CRTCrsquosnew policy for campus and com-munity radiomdash$775000 for this
segment of the radio businessmdashmust havebeen like a Christmas gift in the middleof summer
Almost a decade after the last reviewthis policy accepted the argument thatthe poor sisters of the industry shouldget a little slice of talent developmentmoney courtesy of private radio
Often lost in the debate is the rolethat these stations play in advancingbroadcasting in Canada Perhaps the twomost important aspects are that they area training ground for workers for the bigguysmdashprivate and public radiomdashand theyprovide an important platform for alter-nate and new musichellip writ large
When campus radio began it was
generally very low powermdashso low that youcould only hear it on the designated cam-pus and sometimes only over speakersset up around the campus Hardly radioand not really broadcasting Campus sta-tions had a bit of educational content butthey were really alternate and had plentyof spoken word
That distinctiveness has remained thecore of campus radio today and will beso in the new policy with a 15 mini-mum requirement of spoken word andspecialty music and a maximum of 15of the famed ldquosub-category 21rdquo aka poprock and dancemdashthe stuff that you hearon most commercial stations
There isnrsquot a lot of community radioin English-speaking Canada but there isa lot in Quebec where the provincialgovernment for years has been pumpingsmall amounts of money to these stationsoften based in small towns and rural areasof the province
Many campus radio stations are tiedto educational programs in broadcastingand journalism whereby students haveto put in a certain amount of time as partof their course work They get real hands-on experience and are ripe for hiring oncethey graduate Along with them are anendless stream of volunteers who neverreally want to work in radio full-time butlove the opportunity to broadcast tosome kind of niche audience sometimesfor years on end These folks also get afollowing and everyonersquos happy
When it comes to airing alternatemusic itrsquos not just an esoteric thing ofproviding airtime to the weirdoes A lotof what begins as alternate becomes main-streammdashits newer sounds different kindsof music or just decent stuff which thebig guys donrsquot pick up because it is un-known in the market Campus radio actsas a safety net to get us the listeners allkinds of music complementing the com-mercial stations who are driven largely bythe chartsmdashalthough many of them dopay some attention to emerging artists
In short campus radio does vital serv-ice to the development of Cancon andin so doing does take a little pressure off
ANDREW CARDOZO
the commercial guys It has also general-ly done well in portraying and giving air-time to the cultural and racial diversityof Canadiansmdashon campuses and in thewider community
That the CRTC has developed a newmechanism to help non-profit radio isgood for honouring its obligation tohelp the public good Itrsquos called theCommunity Radio Fund of Canada theCRFC something like the CRTC
The next one the Commission woulddo well to look at favourably is nativeradio There are native radio stations innumerous tiny communities in the northand the Native Broadcasting AssistanceProgram located in the Department ofCanadian Heritage has been reducing andnot keeping up with demand In the southis Aboriginal Voices Radio Network(AVRN) with its flagship in Toronto andlicensed in several large cities
Both need help and the CRFC pro-vides a good model for the Commissionto help these stations the way it was ableto assist APTN through subscriber fees
The CRFC is a good mechanism whichshould be used in other settings for oth-er sectors of Canadian broadcasting Thereis a small drop in funds for FACTORMusicAction in the range of three per centThe Commission nevertheless did wellby using the powers under Section 3 ofthe Broadcasting Act to ensure the viabil-ity of the diversity of the system overall
Andrew Cardozo a CRTC Commissionerfrom 1997 through 2003 chairs the NewCanada Institute He may be reached atandrewcardozosympaticoca
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wwwrohde-schwarzcom
BDSept10qxdBD 19082010 1743 Page 22
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bull Portable with ACDC power supply - excellent for field use
bull 3GHz spectrum ana lyzer bull Power meter with poser sensors
from DC to 40 GHz
Another first for CKUA radio
BY BARBARA JONES
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 23
Over 80 years ago in 1927 publicradio station CKUA was launched inAlberta as the first educational broad-
caster in Canada In 1995 the stationrsquos web-site went live and shortly afterward CKUAmarked another milestone by becomingthe first Canadian radio station to stream itssignal
ldquoThe Internet was in its infancy relativelyspeaking back thenrdquo notes current GeneralManager Ken Regan
When first launched wwwckuacom wasfocused on accredited online teaching It wasclosely associated with Athabasca Universityand IT talent from the school was involved inthe sitersquos creation
Like many listeners Dan Webb was pas-sionate about CKUA and believed it needed astrong web presence The Athabasca University
Thank you for your letterand for dedicating a poemto me this morning on The
Road Home I am originallyfrom Calgary but have
been living in Buenos Airesfor almost two yearsmdash
where I listen regularlyhellip Iwas traveling through
Patagonia hellip and of coursethere is Internet globally andI was able to listen to CKUA
MarayamdashBuenos Aires Argentina
I just recently retired toThailand no more
Alberta wintersmdashsmile but it is wonderful to listento the best radio station online and remind me of the
beautiful long summernights in Alberta
BobmdashKarat Thailand
BDSept10qxdBD 19082010 1743 Page 23
employee volunteered his time and provided the technical expertise to keep the sta-tion on the leading edge nationally
That degree of passion reflects from the stationrsquos on-air talent to its listeners andback again CKUAorg extends the Edmonton stationrsquos reach to additional loyal listen-ers far beyond Albertarsquos broadcasting borders The site averagesbetween 120000 and 150000 unique visitors each month
The last time the on-air station was measured by BBM itachieved a weekly cume of approximately 170000 withmost of that audience found in Alberta
CKUA has uncovered an international audience for itsldquomusic expertrdquo format an audience ready to donate funds tosupport the stationrsquos mandate
Celticmdashjazzmdashpoetrymdashfusionmdashobscure instrumentalhellip the CKUA staff is knownglobally for presenting well-informed programming about all types of music beyondthe confines of mainstream radio
Over two-thirds of the stationrsquos annual budget about $3 million is raised throughvoluntary listener donations The station runs two on-air fund raising campaigns eachyear each lasting 10 days Listeners can donate online 247 a convenient and success-ful website function Online contributions represent about 50 of total voluntary lis-tener donations each year
Regan notes that much of what CKUA is doing online is not unique but reflectiveof the way the world and audiences are changing ldquoEven though we work in a so-calledradio station it is not about radio or television anymorerdquo he said ldquoWe have to stopthinking of ourselves as radio broadcasters We are content producers and distributors
ldquoThe internet has changed the rules of the game Now we have to genuinely thinkabout graphical interfaces and design and video and audiohellip all of these other ele-ments the public just expectsrdquo
Strategically keeping on top of listen-er expectations the station plans to over-haul the design and technical structureof CKUAorg before year end
ldquoIf all we do is continue to streamaudio and not think or do somethingabout the other elements people arejust not going to botherrdquo Reganadds ldquoWe want to try our best tokeep pace with public expectationsrdquo
The stationrsquos passionate listenersask regularly about the music they hearbroadcast or streamed online Today theycan review online playlists but areunable to purchase the music throughthe site To address this demand CKUAis setting up an affiliate agreement withan online music company
ldquoThe principle is to allow users to thegreatest extent possible to be able to usethe CKUA website as a portal by whichthey can access great musicrdquo Regan said
The revamped site will likely includea robust content archive and videos ofmusician interviews from each of CKUArsquosprogramming genres
The station would like to do morepodcasting of its music programming (itcurrently podcasts news and informationshows) but copyright legislation and reg-ulations make that type of service difficult
Taking a page from Webby-award win-ning NPRorg the future CKUAorg mayfeature original online programming web-only articles expanded stories video slideshows artist micro-sites and social net-working tools
It all costs money and requires expert-ise much of which Regan admits thestation doesnrsquot have in-house Howeverhersquos quick to point out that the stationenjoys the luxury of a unique global lis-tenership thatrsquos supportive passionate andpoised to help them achieve CKUArsquos on-line product and programming objectives
ldquoAs long as we articulate to our audi-ence we need to do this and here is whatit will mean to you they will pull out theircredit cardsrdquo he predicts
Hello ThailandArgentina
Barbara Jones isPrincipal of Sailor JonesMedia Inc of OwenSound ON She may bereached by e-mail atbjonessailorjonescom
24 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
BDSept10qxdBD 19082010 1743 Page 24
fHl ~ FILM
[2j RECORDING
~ NEW MEDIAS
~ POSTPRODUCTION
~ RADIO
~~ TELEVISION
ck)a rodionetwork
DOLBY BROADCAST
IIIDOLBV
dolet Digital KHia sustems
~ iSisox-TE C H lrI CJ LCJC3V
=
~ ~l~iiii~~~di ~ middot middot 1
ltlgt SOrKgtmiddot TECHNIQUE
MONTREAL TORONTO T 514-332-6868 T 416-947-9112
The Art of Listening Makes for Solutions
sonotechniqueca
VANCOUVER T 604-298-2200
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 25
Stan Klees The Original Canadian Music Man (Part 2)
When we last left Stan Klees hersquodbeen in Toronto radio for sever-al years but when his father be-
came ill he gave up his radio career andgot a job at the post office to help paymedical expenses But fate soon steppedin
Stan fell in love with a dancer in theBroadway touring company of Kiss MeKate and because of her ended up spend-ing a lot of time in New York The fre-quency of his trips led to a reservations jobat TCA (later Air Canada) which came inhandy a few years later when CBC TV pro-ducer Stan Jacobson was flying BobbyDarin into Toronto for an appearance onCross Canada Hit Parade
ldquoBy this timerdquo Klees remembered ldquoIwas working for ATCO Records and I wasat CBC waiting for Bobby Darin to fly inIt was my job to look after him once hegot there Stan (Jacobson) came over tome and said lsquoNew Yorkrsquos fogged inDarinrsquos not comingrsquo I said lsquoGive me aminutersquo I made a phone call to Air Canadaand got my old manager I told him theproblem and he said hersquod call me backwhich he did Hersquod got Darin on the nextAmerican Airlines flight into Toronto Iwent to the airport to pick him up gothim to CBC and we became good friendsIn fact he stayed in the guest room at myhouse that night because he couldnrsquot getback to New York We traveled a lot to-gether over the years had a lot of funand I always say that I owe my career to
Bobby Darin because of all the peoplehe put me in contact withrdquo
Klees and Darin remained friends un-til Darinrsquos death in 1973
Another friendship that turned into asuccessful long-time working relationshipwas with Walt Grealis
In 1964 Grealis a former Torontopolice officer and Klees launched RPMWeekly and ran it for the duration of itsexistencehellip with a little help from Stanrsquosmother Klees smiles as he remembersldquoMy mother was the patron saint of RPMWhenever we didnrsquot have enough moneyto pay the post office or the printer shersquodloan us whatever we neededrdquo
Stan and Walt also co-founded theJUNO Awards which began as the RPMAwards
ldquoAt firstrdquo Klees recalls ldquowe thoughtwersquod just do a poll so we put a ballot inRPM people filled it out and mailed orfaxed it back As I recall we got about 150responses but the winners didnrsquot receiveanything
ldquoSomebody came into the office oneday and said lsquoItrsquod be nice if you sent thewinners a scroll or something that theycould hang on the wallrsquo so I designedone and we sent them out The followingyear we decided to throw a party andinvited 75 peoplemdashand 150 showed upWithin 20 minutes there were no sand-wiches left and the bar was finished Waltread off the winnersrsquo names they cameup to pick up their awards and it wasoverrdquo
At the next yearrsquos ceremony Stanrsquosmother came to the rescue once againand made enough sandwiches to lastthrough the eveningrsquos festivities
The RPM Awards eventually becamethe JUNO Awards and a few years laterthe Canadian Academy of Recording Artsamp Sciences an organization set up specif-ically to handle the Awards took over con-trol Stan and Walt stopped going to theJUNOs in 1996 as they were both disap-pointed at how they were treated
Stan Klees was a very early supporterof Canadian talent Long before the CRTCbrought in the CanCon regulations which
DOUG THOMPSON
Stan fought long and hard for he wascreating Canadian hit records with artistslike Shirley Matthews and Little Caesar andthe Consuls on labels such as Tamaracand Red Leaf Stanrsquos design of the MAPLlogo is still in use today
At the 2001 SOCAN dinner whereKlees was given a Special AchievementAward the audience of Canadian musi-cians songwriters and publishers gavehim a seven-minute standing ovation
Although Walt Grealis who died ofcancer in 2004 received the Order ofCanada in 1994 for his contributions tothe Canadian music industry Stan Kleeshas not yet been so honoured
Itrsquos time we change that
Doug Thompson can be reached by e-mailat dougtrogerscom
BDSept10qxdBD 19082010 1743 Page 25
Introd ucing
Connect your music scheduler directly to your PPM~ listeners
I CE + REACT I
dleercsworkscom 1877774107bull
wwwmediamonitorscom wwwgselectorcom
~2002-2010-Honlcon All ll91u- Allshylheproporyol___
26 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Ants donrsquot sleep
Do you believe that ants donrsquotsleep Do you believe that agiraffe can go without water
longer than a camel Whether or not youbelieve these statements depends on whosays them
Apparently if a person with a foreignaccent told you these things you would-nrsquot believe them
Why According to research at theUniversity of Chicago a foreign accentreduces credibility in ways that the speak-er and the listener donrsquot consciouslyrealize Because an accent makes a per-son harder to understand listeners areless likely to treat what they say as truth-ful The credibility decreases even moreas the accent thickens
ScienceDaily summarized the study asa way ldquoto test the impact of accent on cred-ibility American participants were askedto judge the truthfulness of trivia state-ments by native or non-native speakersof the English languagerdquo and providedtop line findings from the research
Boaz Keysar is a Professor of Psychol-ogy at the University of Chicago and anexpert on communication Keysar saysldquoThe results have important implicationsfor how people perceive non-native speak-ers of a language particularly as mobili-ty increases in the modern world leadingmillions of people to be non-native speak-ers of the language they use daily Theaccent makes it harder for people to
understand what the non-native speakeris saying They misattribute the difficultyof understanding the speech to the truth-fulness of the statementsrdquo
This is perhaps the most relevant out-come of the study for commercial writersand producers If people cannot be clear-ly understood they cannot be believed Wedonrsquot disbelieve consciouslymdashthe accenttricks us into thinking we donrsquot believe itsimply because we donrsquot understand itNow what
There are many great commercials withso-called foreign accents in them Cleverwriting and a unique sound makes thesecommercials really pop Such commercialshave been running for yearsmdashwe can onlyassume they work or the creative wouldhave changed ages ago
The unmistakable voice of HughHeron of Heathwood Homes is just thatmdashunmistakable His voice oozes credibil-ity due in large part to the fact that healways speaks with sincerity While theoccasional word or phrase in his thickScottish accent may be difficult to wrapyour ear around the overall tone of hisvoice makes Hughrsquos commercials standout He told me recently that people hemeets on the street treat him like a friendbecause they feel like theyrsquove met himbefore His voice is unique and memo-rable Thatrsquos why his commercials work
One of my favourite commercialsmakes fun of the stereotypical human
MAUREEN BULLEY
response to people who donrsquot speak yourlanguage ldquoGood Morning is this theinformation deskrdquohellip the opening linein this classic spot for SAS Airlines fea-tures an American speaking to a Europeanhe believes doesnrsquot understand him Sothe American speaks English but does soextremely loudly and extremely slowly Asit happens he is speaking to a British manwho speaks English very well thank youvery much Ironically the American isoverseas and the tables are turnedmdashnowhe is the man with the supposed accent
So is there a place for foreign accentsin radio advertising
Irsquom not entirely sure but what I doknow is that participants in the RadioPower Tools research gave low scores tocommercials that contained a foreign ac-cent if it was ldquoa voice that drips with anon-mainstream accent spoken only bya small group within the population andused for no apparent reasonrdquo
Clearly the operative here is ldquono ap-parent reasonrdquo So if it makes sense toinclude a voice with an accent do so withpurpose I would also suggest using a voicewith a genuine accent instead of tryingto replicate one Yoursquoll be disappointedwith the finished sound of the piece andyour client will be disappointed with theresults of their advertising unless yourvoice talent can truly nail that accent theydonrsquot naturally possess
So do ants sleep or not Accordingto BBC Earth on average a single workerant in Britain takes 250 naps a day buttheyrsquore only a minute long The Queenfalls asleep at far more regular intervalsthan her royal subjects Guess they canrsquotunderstand a word she says
Maureen Bulley is president of THE RADIOSTORE She may be reached at 1-888-DORADIO or at doradiototalnet
BDSept10qxdBD 19082010 1743 Page 26
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plus a chance to win an iPad bull
Congratulations Facebook you rockAccording to Hitwise Facebook has become the most
visited website in the United States Its market share ofvisits was up 185 over the same time last year Just tocompare Google was up around nine percent
I was going to Google what that meant but it justseemed cruel
I believe it means that we are spending more timepoking people we wouldnrsquot waste the time of day to chatwith than we are looking up important stuff like sportsstats or interesting uses for peanut butter (which incidentally include lubricant pet pill disguiser andpaper label remover Really I Googled it)
Wersquove all Googled ourselves from time to time manyof us using a computer
But facebook it Facebook is taking over the worldAs you read this I am on Facebook Go aheadhellip go
friend mehellip Irsquoll be there Itrsquos where I live nowFacebook tempts us with the egotistical promise that
someone somewhere on the planet really really wantsto know every single errant thought that crosses our
minds AND they want to see photos AND they want toknow what we think about their thoughts AND photos
Capitalized conjunctions aside Facebook is theperfect place to cut and paste the creative work of othersinto our electronic personas instead of actually doingsomething creative or original ourselves thus savingtime that we can then use to do more poking and lesstalking How am I today Just check out the stolen lyricfrom someone elsersquos song I have posted as my ldquostatusupdaterdquo Apparently today I am a little Olivia NewtonJohn (pre-Grease)
Itrsquos a diseaseI must comment on your new cat photo or I will dieOops hang on a sechellip gotta return a poke Back
now LMAO Freakinrsquo funny catsLike you I joined initially to see what all the fuss
was about In its original days Facebookers were lessconcerned about security so you could scan astrangerrsquos profile check out their friends and eventheir friendsrsquo friends It was a voyeuristic orgy of peek-age Not that any of us did that sort of thing of course
Once the lurking was curtailed the search was on forco-workers and family members as we embarked on awildly competitive jag to snag as many friends as possible
In those early days getting a Friends request was agiddying high
Ooooohhellip someone wants to be my friend INSTANTADD
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 27
Poke-poke
BY MARK LA POINTE
status update
BDSept10qxdBD 19082010 1743 Page 27
Now of course we are more discerning of the company wekeep Do I know them Will they clutter my page with applica-tion drivel and invites to lame events Or worse will they notbe interested in my brilliant application newsfeed and my ldquoohso importantrdquo event
After the friends came the gameshellip sorry ldquoapplicationsrdquo Nowwhen Irsquom too tired to poke I can find out what kind of dog Iam or what country song tells my storyhellip or God help me playFarmville (along with over 83 million other monthly users)
(By the way my answers are dachshund and Goodbye EarlAlso I have never been too tired to poke I know it happens tomen my age but knock on wood I still can)
And letrsquos not forget the frustration of the endless programupdates I just figure out where everything is so I can steer theUSS Facebook without having to rely on Mr Sulu whenBAMhellip my life is chaos again and instead of checking my noti-fications I am driving straight into the sun while Yeoman Randlooks intensely into the soft focus camera In its present incar-nation I still canrsquot find the damn ldquoSign outrdquo tab
It has only taken a few years for a simple social networkingtool to become the worldrsquos biggest scrapbook Our need toshare has even pushed into the formerly sacred Have you seenthe video of the couple that interrupted their ldquoI dosrdquo to updatetheir Facebook status from ldquosinglerdquo to ldquomarried I think I actu-ally threw up a little that time
Remember first second and third base (No not baseball)It has been re-faced
Now therersquos ldquoFace-baserdquo that magical part of love when youchange your status from ldquoSinglerdquo to ldquoIn a relationshiprdquo I assumeit happens after yoursquove rounded the bases a few times
Itrsquos sooooo cute In the same way itrsquos cute when your neigh-boursrsquo kids spray-paint ldquoBUTT FACErdquo on your garage door
FB is a giant black hole of time and effort sucking in every-thing around it without mercy while only giving back invita-tions to play Mafia Wars
Fan Pages are big business now as entertainers and retailersand people with causes can use FB to continue to shamelesslyhump their agendas and doo-dads
Sadly I am now turning into the Facebook equivalent of acranky old man I hate it when my friends donrsquot use actual pho-tos of themselves as their profile pics Since I never actually seethem face-to-face anymore without those photos I have no ideawhat they look like During the Winter Olympics I assumed allmy friends had become hockey sweaters or red leafs
Also I am protective of my Wall Lame status updates nowequal instant ldquoHiderdquo for you ldquoI love my dogrdquo while accurateis your one-way ticket to GONE-ville I may even un-friend youfor that juicy contribution
I would moan on a little longer but in the time it has takenme to write this I have missed 16 crucial status updates (Trevorand Aaron are now friends) three pokes (which still make megiggle like a nine-year-old who thinks ldquopianistrdquo is dirty) and twopage suggestions (Join if you think RUSH deserves inductioninto the R and R hall of famehellip which I do) So I am hittingthe ldquosign outrdquo tab (which I just found thank you very much)
Mark La Pointe is a freelance writer and voice actor forwwwKillervoiceoversca or at least he would be if he would stopfooling around on Facebook He may be reached by e-mail atmarkannounceryahooca
BDSept10qxdBD 19082010 1743 Page 28
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 29
Gord James comes home
When I was 14 my buddies allwanted to be famous sportsheroes or rock stars I wanted
to be Gord JamesMy obsession with radio came to me
like most of us at an early agemdasheight tobe exact By the time I was 10 and livingin Southern Ontario I knew exactly whichjocks sounded great and by 14 there wasno one better to my ears than Gord James
Gord James is one of the few yeomanof an era in Top 40 and rock radio thatmany view as the halcyon days of radiorsquossound Hersquos still doing itmdashand doing itevery bit as well as he ever has
The latest incarnation of the GordJames Experience is at Hamiltonrsquos newVinyl 953 a place that feels right to himbecause the geography that surrounds thebroadcast studios is literally home
Gord went to high school at Saltfleetin Stoney Creek (now part of Hamilton)and did the WKRP town-to-town up-and-down the dial thing in his first few yearsincluding stops in Cambridge LondonCornwall and Kitchener before landingat CKOC Hamiltonrsquos home of the BIG500 Countdown in the early rsquo70s
In 1974 the now legendary J RobertWood interviewed Gord for an openingat CHUM-FM free form at the time Butit was the ldquocoolrdquo station 1050 CHUMwhere Gord wanted to be
ldquoThank you for coming in and good-byerdquo was the response he remembers
ldquoI realized how much I had to pull upmy boot straps to hang with those guysrdquohe recollects James was talking about thebig voices such as John Majhor TerrySteele Jim Van Horne Mike HollandRoger Ashby and Bob Magee (Magee nowholds down the morning drive slot atVinyl 953 helping give that station a def-inite CHUM flavour that works perfectly)
But it wasnrsquot long before James land-ed a gig at CHUM-AM doing all-nightsand filling in on day shifts now andthen By 1978 CHUM-FM was being pro-grammed by a young upstart named RossDavies and he wanted Gord to comeover to the FM side of the building Thateventually happened too with weekendsafternoons and in 1983 as morning hostalong with Rick Hodge
ldquoThere are so manymemoriesrdquo said James
ldquoOne really stands outI was filling in for RogerAshby As we were doingour birthday feature onair it was mentioned thatit was my birthday andall of sudden a lot ofpeople gathered by thedoor and started singingHappy Birthday I heardtwo younger singingvoices through my head-set and realized that TomJokic our producer had patched in twoof my three children Rachel and Kevinfrom a cell phone and they were singingtheir hearts out out of tempo and out oftune with the rest of the group and Ithought that sounded even better becauseof itrdquo
The sound is what matters to GordJames And he says the fun has not goneout of it And sitting chatting with him is
JAMIE WEST
like pulling into a filling station for pos-itive energy
Vinyl PD Derm Carnduff says thatgetting Gord on board at Vinyl was a nobrainer
ldquoGordrsquos name came to mind prettyquickly His heritage as a Toronto radiopersonality would give us instant credi-bility but ultimately his talent made
Gord one of our top candidatesrdquo saidCarnduff
ldquoHis knowledge of themusic his wit and dedica-tion serve his audience ex-tremely well and the radiostation as wholerdquo Carnduffsaid ldquoAnd oh yeah hersquos gotan okay set of pipes toordquo
ldquoThe saying at CHUMused to be lsquoletrsquos have somefunrsquordquo remembers Gord
I ask him if hersquos still hav-ing fun
ldquoTherersquos no question thatIrsquod do it all over againrdquo Gord
responded ldquoonly this time Irsquod betempted to break a few more rulesrdquo
Now thatrsquos the spirit of a true rockjock shining on after nearly 40 years ofconnecting with all of us
Jamie West is CEO of Westpro Media Incbroadcast consultants and creative contentsuppliers He may be reached by e-mail atwwwwestpromediacom or at 905-541-0127
BDSept10qxdBD 19082010 1743 Page 29
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S1
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These prewired jackfield assemblies look and work great They install quickly and easily and they cost less than a plain (bare) jackfield but save you lots of time bull twenty-four 025 TRS jacks bull all primary and normal contacts are prewired bull standard 175 x 19 layout to AMP CHAMP connectors at the back
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30 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Fact is facts donrsquot mattermuch anymorehellip
One of the things I enjoy most is alively debate with friends whohave differing points of view I
like the way people get charged up aboutthings they really care about how theyshape their thoughts to support theirarguments
I particularly enjoy it when the debateis over and in the best instances wersquoveall learned something from each otherAnd maybe if our minds are not onlyengaged but ldquoopenrdquo we might find ourposition moving begin questioning theplace where opinion started and realityor facts kick in Unfortunately it seemsthat fact-based debate is a dying art
A new study from University ofMichigan researcher Brendan Nyhan en-titled When Corrections Fail The Persistenceof Political Misperceptions shows that peo-ple who have based their beliefs on mis-information rarely change their mindseven when presented with the facts Evenmore disturbing they often cling evenmore strongly to their beliefs when theyare proven to be inaccurate a phenome-non Nyhan has dubbed ldquobackfirerdquo Notsurprisingly this reaction is most com-mon when it comes to partisan issuesaround politics and social issues
Nyhanrsquos recent study is a follow-upto research he completed with associatesat the University of Michigan in 2005and 2006 Those studies showed a basichuman tendency to continue to believe
in facts we carry in our heads even whentheyrsquove been proven false Nyhan says thisis worse than merely being misinformedit means our views are entrenched andnot subject to sway by any informationsource It isnrsquot information thatrsquos missinghere but rather a basic emotional responsethat makes smart people hang on to falsefacts for reasons it is hard to define
Nyhanrsquos study as well as previousstudies conducted in 2005 and 2006around facts vs perception attempts tounderstand why intelligent people con-tinue to accept misinformation as fact inthe face of contrary proof This may notbe a new practicemdashpeople have alwaysshaped facts to fit the outcome they wantmdashbut Nyhan and others believe there ismore reason for concern now than atany other time
Nyhanrsquos study suggests the underpin-nings on which governments are chosenare becoming more fractured He sayswersquore filtering the information we receivethrough a prism and end up getting areal divergence on all sorts of issues Andthat makes it really hard to have intelli-gent debate He equates the electoratersquosview on politics to sport and says peoplesupport a team because they are emo-tionally committed to them they absorbthe misinformation they need to contin-ue their supportmdashfor better or for worse
Nyhan says we need a ldquosupply-sideapproachrdquo where we try to enforce and
NANCY SMITH
increase the ldquoreputational costsrdquo on peo-ple and institutions who promote bad in-formation Given the numbers it seemsunlikely that this is a viable solutionPartisan news hosts and their networksare making millions while more moder-ate media languishes The cycle continuesbecause audiences are attracted to newsoutlets that reflect their beliefs howeverinaccurate they may be
In fairness to media consumers it isoften difficult to separate whatrsquos accurateand what isnrsquot particularly within an envi-ronment where we get our news in bite-size pieces with little context But Nyhansays the really frightening pattern isnrsquot justwhere we get our news but how we useit If we refuse to change beliefs that arebuilt on inaccuracies the consequencescan be devastating
I read a quote attributed to Kant thatseemed appropriate to Nyhanrsquos studyldquoMankind may be crooked timberuniquely susceptible to ignorance andmisinformation but itrsquos an article offaith that knowledge is the best remedyIf people are furnished with the facts theywill be clearer thinkers and better citi-zens If they are ignorant facts will en-lighten them If they are mistaken factswill set them straightrdquo
Even Kant didnrsquot anticipated the soci-etal impact of spin doctors and media inthe 21st century
Nancy Smith is ChairCEO of NextMedia a Toronto-based business consulting and marketing company She may bereached at (905) 468-7774 or atnsmithnextmediacompanycom
New FM rules come into eff ect on January 1st
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T 2 0 4 8 8 9 9 2 0 2 E G N E I L S O N D E M A M B C A
D E M A L L E N amp A S S O C I A T E S L T D
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CK
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RIE
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FM PROTECTION RULES ARE CHANGING
BDSept10qxdBD 19082010 1743 Page 30
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 31
Victoria a few days each weekGeorge Gordon who had been
morning Anchor at News1130Vancouver has moved to
CFRA Ottawa as morn-ing News Anchor Hersquosalso tasked with coach-
ing and mentoring otheron-air personalities
There were a number of changesat Corus Entertainment relatedto Corusrsquo most recent organi-zational review to streamlinedecision-making and clarifyroles and mandates Among
the changes Corus TelevisionmdashReporting toDoug Murphy Exec VP and President of CorusTelevision are Colin Bohm VP InternationalAndrew Eddy VP Affiliate Sales Bill Knight
VP Business Developmentand Planning Gerry MackrellVP Airtime Sales Susan RossVP Strategic Planning SusanSchaefer VP Head of Networksand Marketing and JoannaWebb VP Head of Program-ming and Production CorusRadiomdashReporting to HalBlackadar Exec VP and interimPresident of Radio are DaveFarough VP Brands and Pro-gramming in Toronto (was GMat CFPLCFPL-FMCFHKFMCKDK-FM London) Chris Sisammoves in [see below]) DavidHuszar VPGM Interactive andEmerging Platforms (was VPGM Corus Interactive ampIntegrated Solutions) NeilCunningham Director of SalesWestern Canada Garry McKenzieGM Corus Radio Vancouver(was GM at Corus RadioCalgary) Doug RutherfordVPGM Corus Radio Alberta(now also GM at Calgary)Suzanne Carpenter VPGM
CTVrsquos Lloyd Robertson has an-nounced his retirement set fornext summer By putting itoff until then hersquoll roundoff his CTV career at 35years from the day he
joined then-Anchor Harvey Kirck in1976 as co-Anchor of CTVNews Hersquos been Chief Anchorand Senior Editor since 1983Lisa LaFlamme 45 is his suc-cessor She began her broad-cast career at hometownCKCO-TV Kitchener in 1988Reporting stints include IraqAfghanistan Sri Lanka Haitiand as a political correspondent in OttawaFormer NBC News Foreign CorrespondentDawna Friesen is the next Anchor of CanwestrsquosGlobal National succeeding Kevin NewmanFriesen a native of Winnipeg began her careerat CKX-TV Brandon then worked at CBC andCTV before being hired by NBC in 1999Friesenrsquos reporting duties took her throughoutEurope and the Middle East from her base inLondon CKYCITI-FM Winnipeg GM Tom Scottreturns to Citytv Winnipeg thisfall again as GM Scott whojoined Citytv in 2008 moved
to the radio side to be GM at the Rogers-ownedradio stations after the previous manager wastransferred to Vancouver A new GM for theradio cluster is being sought CTVglobemediaSr VP Corporate Communications BonnieBrownlee is no longer in place Her successor isScott Henderson VP Communications Brownleewho joined CTV in 2007 succeeded Mary Powersin the position Douglas Elphick joined Joytv10 Vancouver (ZoomerMedia) as GSM Elphickhad been Director National Sales WesternRegion for CTVglobemedia and was mostrecently with the CTV Olympic BroadcastConsortium Brian Blackburn is no longer GSMat the Jim Pattison Broadcast Group (JPBG)radio stations in Victoria A successor had yetto be named at press time In the interim BruceDavis VP of Sales for JPBG and GM of theKelowna radio properties is filling in Hersquos in
Make sure that BroadcastDialogue has your peoplechanges E-mail station
news to howardbroadcastdialoguecom
LloydRobertson
Dawna Friesen
Lisa Laflamme
Susan Ross
BonnieBrownlee
George Gordon
Joanna Webb
Dave Farough
Andrew Eddy
Chris Sisam
Douglas Elphick
Susan Schaefer
ScottHenderson
David Huszar
Doug Rutherford
Garry McKenzie
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 31
32 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
1071 Abbotsford as Morning Show Hosthellip At new Country sta-tion 1007 HANK-FM Bridgewater launched July 22 JonathanCrouse moved from afternoons on sister station CKBWBridgewater to be the morning show Host Nick Yorston who
moved from Yellowknife does morning newsAndrea James moved from sister station CKDR927 Dryden to do middays while Alicia Huntermoved from CKBW for HANKrsquos afternoon show
Gerry Pigeon whorsquos been with Corus RadioCalgary the past nine years the last six as RSMhas moved to NL Broadcasting in Kamloops asGSM for the companyrsquos three stationsmdashCHNLCKRV-FM and CJKC-FM Shelly Datseris hasbeen appointed Manager Communications atTeletoon Toronto Her background includes sev-en years at Rogers Communications and at RogersTV Diana Swain has beenappointed to Senior Correspon-dent of the CBC News inves-tigative unit The CBC TorontoAnchor will continue to be anoccasional fill-in Anchor on TheNational Dale Jubb is the newManager of Operations at CTV
Calgary Jubb moved from his CEO position atvideo production facility Empowered Media inOttawa Former Ops Mgr Karen Irvine movedto Manager On-Air Operationshellip Justin Park
moved to CTV Calgaryrsquos engi-neering department from sisterCTV Reginahellip Joe McFarlandND at 1021 FM The Lounge(CJCY-FM) Medicine Hat sinceits launch in 2008 moved toCorus Radio Calgary as aReporter New MD at JACKCalgary is Jeff Walker exMDSwing Announcer at K-97Edmonton Chad Thomas hasreturned to Astral Radio Calgaryas Digital Accounts ManagerHe left the stations to found anagency when they were ownedby Standard Radio CalgaryhellipDavid Lee is the new Country Manager Canadafor RCS CanadaMedia Monitors Hersquos based inToronto Lee succeeds Ross Langbell who leftthe company this past spring Jess Bradyjoined Corus Cornwall as Morning Anchor and
Corus Radio Eastern Ontario and VPGMCHEX TV Peterborough and CKWS-TV KingstonMichael Harris GM CKWS-TV and CHEX TV(was GM of CHEX TV only) JJ JohnstonGM Corus Radio Cornwall Kingston andPeterborough (was GM at CorusRadio Vancouver) No longerwith the company are CornwallGM Scott Armstrong and CorusKingston [radio amp TV] GMMike Ferguson who retiredend of August Former CorusRadio Peterborough GM BrianArmstrong moves to GSM) ChrisPandoff VPGM Corus Radio
Toronto and Hamilton (was VPGM for CorusRadio Toronto only but now adds Hamiltonduties held by Suzanne Carpenter) Chris SisamVPGM Corus Radio Southwestern Ontario(based in London Sisam will be responsiblefor Corus Guelph Corus KitchenerCambridgeand London Guus Hazelaar of Corus Guelphhas retired Lars Wunsche GSM Corus RadioToronto (was GM at Dave FM (CJDV-FM)TheBEAT (CKBT-FM) Kitchener)
Mike Finnerty the former Daybreak Host at CBCRadio Montreal returns this fall to anchor themorning show He left last year to work as anonline editor for The Guardian in London NancyWood hosted Daybreak for six months afterFinnertyrsquos departure She left earlier this yearAstral Radio BC Peace Region Brand Director JayTerrence after 10 years at that location three asPD moved to sister station CJAY Calgary tobecome Assistant Brand Director (Brand Directoris Astral nomenclature for PD)hellip After more than 21 yearsCTV Calgary News Anchor BarbHiggins has left her job to
become a mayoral candidate in this fallrsquos elec-tions Higgins and co-anchor Darrel Janz an-chored the News at 6 since March 8 1989 andare considered the longest serving anchor teamin Canadahellip Mark Russett has been promotedto GSM at Newcap Radio Ottawa He joined thestation five years ago as Retail Sales ManagerhellipKenny Jones Morning Show Host at Country933 Fort McMurray for the past nine yearsheaded to Rogers-owned sister station Country
JJ Johnston
Chris Pandoff
Lars Wunsche
Michael Harris
Jay Terrence
Barb Higgins
Kenny Jones
Gerry Pigeon
Mark Russett
Diana Swain
Shelly Datseris
Dale Jubb
Justin Park
Karen Irvine
Jeff Walker
Joe McFarland
Chad Thomas
David Lee HBA
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 32
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 33
Reporter The University ofWestern Ontario graduate madethe move from LondonhellipSheldon MacLeod the formerNDMorning Editor at CKBWBridgewater is now a WeekendNews Anchor and afternoonReporter at News 957 Halifax
Earle Mader PD at C100 Halifaxhas retired Mader spent his30-year broadcast career withthe CHUM station the last twoand a-half years as PD TheBOUNCE PD Chris Duggan has
taken over as PD for both stations Mader won Music Directorof the Year honours (secondary market) at the 2002 CanadianMusic Week Jennifer Yascheshyn has been promoted to PD atCHUM Kingston from Promotions and Marketing Director Shesucceeds Dan Melon who is moving to the faculty at OttawarsquosAlgonquin College New Marketing and Promotions Director isShawn Whalen who continues with his regularFLY-FM Kingston on-air shift Matthew Waddellmoved to TELETOON Canada in Toronto asCreative Director Most recently Waddell wasAssociate Creative Director at Astral TelevisionNetworks Kapila (Kaps) Ratnayake is the newChief Engineer at Corus Radio Cornwall He
had been with Rogers RadioCalgary Succeeding him isJim McTighe from CFJC TV7Kamloopshellip Mid-summer JohnWaterman became the ND at981 FM CKBWHANK (CJHK-FM) Bridgewater Watermanhad been with ATVCTV Halifaxand most recently 917 TheCoast Sechelt
Mark Lade after 50 years behindthe microphone has called itquits During his career Ladeworked at such venues as OwenSound Woodstock Hamilton Chatham NiagaraFalls Welland and London his last stop beingOldies 1410 CKSL London Jennifer Stewart hasbeen promoted to Exec Director of AcquisitionsDevelopment and Feature Film NetworkProgramming at CBCrsquos English TelevisionServiceshellip Ceara Kavanagh has moved from her
Shawn Whalen
SheldonMacLeod
Jess Brady
JenniferYascheshyn
Earle Mader
Jim McTighe
Mark Lade
MatthewWaddell
KapilaRatnayake
JenniferStewart
BDSept10qxdBD 19082010 1743 Page 33
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CBC Radio-Canada
34 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
PD gig at Vibe 985 Calgary (now Virgin Radio98-5) to return to 1073 KOOL FM Victoriawhere shersquos the afternoon drive Hosthellip DerekLuis is new CEO at National Screen InstituteCanada (NSI) succeeding Susan Millican Hewas a SUN TVQuebecor Media Executivehellip PaulSedik ex of Astral Media Television has landedas Regional General Manager Central Ontarioat NEWAD a Toronto-based agencyhellip FAN 590Toronto fired the morning drive team of DonLandry and Gord Stellick plus morning showHost Mike Hogan Also gone are Announcer RickRalph and Producer Brian AngusTaking over mornings on aninterim basis was Toronto radioveteran Jeff Lumby News 957Halifax talk show Host AndrewKrystal has moved to mid-mornings at The Fanhellip MarkMorris joined 1039 The JuiceKelowna as Afternoon Driversucceeding Ken Allan Joonyer
Morris had been with SUN FM Penticton hellipEdmonton market veteran Shane Michaels isthe new Afternoon Drive Host at 963 CapitalFM Edmonton succeeding Jason Roberts
Roberts moved to 1049 EZ Rock Edmonton asAfternoon Drive Host which resulted in LochlinCross to handle mid-days at The Bearhellip BrentBrooks is now the Morning Host at COUNTRY95 Lethbridge The 25-year veteranrsquos stops haveincluded Calgary Red Deer and Lethbridge withvarious roles such as PD MD and various on-air postshellip Taking over the midday show at Q99Grande Prairie is Renn Davies who moved fromZ99 Red Deer Former midday Host WardLivingston now does drive afterChristy Farrel whorsquod held theposition as well as being MDmoved to Sun FM PentictonPDmorning show Host PaulOuellette adds music dutiesAlso joining the team is CristyEllen from CJNS Meadow LakeSK taking over the productioncreative post
Tamara Konrad has become GMGSM at CKEA957 Edmonton Konrad moves to the HarvardBroadcasting station from her Ops Mgr position
CearaKavanagh
Renn Davies
Derek Luis
Andrew Krystal
Paul Sedik
Brent Brooks
Lochlin Cross
Ward Livingston
Cristy Ellen
Tamara Konrad
BDSept10qxdBD 19082010 1743 Page 34
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 35
at Corus Edmonton where shewas the Ops Managerhellip Inaddition to his GSM responsi-bilities at X929 (CFEX)Calgary Gary Brasil is now alsothe National Sales Manager forthe Harvard grouphellip BroadcastEngineer Chris Terpsma theChief Engineer at VistaBroadcasting has moved tobecome responsible for techoperations at Harvardrsquos newstations in Edmonton and RedDeerhellip Angie Norton hasbecome the new Business Manager forHarvardrsquos Regina and Yorkton stationshellip AndChristian Hall in addition to his responsibilitiesas PDOps Mgr at X929 Calgary is nowProgram Manager for the Harvard AlbertaRadio cluster After 12-years Bill Toffan hasretuned to 1049 The Wolf Regina as PDMorning
Show Host He succeeded Chris White who recently joined theHarvard sales department after having been on the air for 15years and PD for the last three
Heather Ostertag is no longer PresidentCEO of FACTOR theFoundation Assisting Canadian Talent On Recordings Brian
Hetherman FACTORrsquos VP of Industry Affairshas assumed GM duties until anew president is appointedhellipEldon Duchscher after 21 yearswith the Saskatoon Media Groupmdashthe last few years as NewsDirectormdashhas resigned a moveprompted by an opportunity of-fered to his wife at the Universityof Calgary Duchscherrsquos NDposition at CJWW Country 600Magic 983929 The Bull wasfilled by Vanese Ferguson KateBuick after 15 years at CD 989Simcoe is now PDMidday Hostat K-Rock 1055 CharlottetownSucceeding her in mornings atSimcoe is Asta Syri who joinedGerry Hamill and Renee BerubeCD 989 VPGM Blair Daggetttook over PD responsibilitieson an interim basis AcadiaBroadcasting Thunder Bay PD
Sandra Dolynchuk resigned citing family reasonsShe returned to Winnipeg and joined K-Rock1007 as PDhellip A (CKVR-TV) Barrie AnchorLance Chilton after almost 12 years as even-ing news Anchor has moved on leaving thebroadcast business to try his hand in realestate Rhonda Messieh is the new MarketingManager at CHCH News Hamilton Prior tothat shersquod been Marketing Manager for CorusEntertainmentrsquos CMT Paul Timm has been ap-pointed Digital Accounts Manager for AstralRadio Manitobahellip CBC has appointed Greg Guyas the Senior Communications Officer for NovaScotia Guy has 23+ years experience at theHalifax Herald and with his own companyhellipDavid Magro is now responsible for imaging andcommercial production withinthe Rogers Radio Toronto clus-ter production department His20-year career includes stops atVirgin Radio 999 Toronto CorusToronto New Flow 935 Toronto
and Z103 Toronto Marvin Piuti is now ND at897 Sun FM (CJSUFM) Duncan Most recent-ly he was with CHEK-TV Victoria The New VImdashnow A (CIVI-TV)mdashVictoria and is an alumnusof Citytv TorontoMuchMusic He succeeded RicRathburn who retired Samantha Cook has suc-ceeded Brian Bolt as the Program Coordinator
for the radio broadcasting pro-gram at Hamiltonrsquos Mohawk College Cookbrings 10 years of broadcast experience to hernew position having worked at Country 953Hamilton Energy FM Toronto Kiss FM Torontoand YTVhellip Darryl Henry moved to 981 CHFIToronto after having done mid-days at Astralrsquos973 Torontohellip Stephen Smart formerly of CTVBritish Columbia has moved to become theLegislative Correspondent in Victoria for CBCTelevisionhellip Mastermind is no longer the after-noon Drive Host at Virgin Radio 98-5 CalgaryHolding that spot now is Simon Mitchell abroadcast veteran with stops in AustraliaVancouver and Victoriahellip Michael Lewis is nowChief Engineer at Starboard Communications inBelleville The former Rogers Radio Lethbridgeemployee also provides technical services toDAWG FM Ottawa
Will MacKay ex of Corus Radio Kitchener is the
Stephen Smart
VaneseFerguson
Gary Brasil
Christian Hall
Chris Terpsma Chris White
Bill Toffan
HeatherOstertag
Asta Syri
Kate Buick
EldonDuchscher
SandraDolynchuk
David Magro
Greg Guy
Marvin Piuti
Samantha Cook
Paul Timm
RhondaMessieh
Will MacKay
BDSept10qxdBD 19082010 1743 Page 35
36 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
new GMGSM at Newcaprsquos K-Rock 893 KentvilleMacKay with 15 years experience in sales andmarketing was a Senior Sales Rep with CorusTim Schutz ex MD at Jack FM Calgary is nowPDMD at Rogersrsquo 1077 The River LethbridgeAt Quebecor at least three new news employ-ees David Akin from Canwestrsquos Ottawa BureauBrian Lilley the Ottawa Bureau Chief at AstralRadio and Tobias Fisher most recently of theCBC They were hired as Quebecor anticipatedwinning a new specialty channel Sun TV NewshellipTV Journalists Herb Luft and John Grant retiredthis summer from CTV (CFCF-TV) MontrealLuft who started working at CFCF as a radionewscaster in 1971 and joined the TV stationfull-time in 1977 is the longest-serving reporterat CTV Montreal Grant had been CTV MontrealrsquosQuebec City Bureau Chief since 1996hellip At AstralTorontorsquos radio cluster layoffs included CFRBAssignment Editor Eileen Berardini eveningAnchor Bob Komsic weekend morning Host
John Donabie and Melissa Boyce (promotions) Vassilios Mimishas been appointed as the new North American BroadcastersAssociation Director of Technology Most recently Mimis servedas Director of Broadcast Technical Policy andPlanning with the Canadian Department ofIndustry 1007 HANK FM Winnipeg PD AbbeyWhite has become PD at sister Newcap stationsKG Country Red Deer and the Country Newcapstations in Brooks Drumheller Stettler andBlairmore Also at Newcaprsquos Southern AlbertaGroup Al Tompson MD and Morning ShowHost at Zed 99 Red Deer added PD for Zed99The Fox Brooks to his responsibilities FormerPD Brent Young is no longer with the organiza-tion Rob Leighton is Astral Radiorsquos new DigitalAccounts Manager for the BC Interior based inKelowna Leighton had been with Telus with anInternetinteractive sales and development back-ground While never in radio he grew up withit and learned vicariously through his fatherGord Leighton a well-known BC broadcast man-ager Also at Astral Radio Kelowna after 38years Ron Wittenberg has retired from broad-casting He began at CKNW New Westminsterthen migrated to the Okanagan roughly 30 yearsago to raise a family Since then hersquos been with the Kelownastations under numerous ownership changes After five yearsat Newcap stations in Halifax and Fredericton Jason ldquoJDrdquoDesrosiers has joined the Evanov Radio Group (ERG) in Halifax
He succeeds Angela Kelly as Promotions andMarketing Director and will also become APDat ERGrsquos second Halifax station expected tolaunch this fall Diane Boehme has been ap-pointed Exec VP Television for EBTV in TorontoEBTV is the banner under which it andBrightlight Pictures will work jointly in the pro-
duction and distribution of TV programming Her backgroundincludes Senior Director Independent Production at CHUMTelevision and Director Original Production at Astral Television At Canadarsquos Olympic Broadcast Media Consortium Gavin Rothhas been promoted to Sales VP and Christos Nikitopoulos to thenewly-created VP of Programming and Revenue Planning posi-tion Roth had been Senior Sales Director for the consortiumNikitopoulos was previously Senior Director of Programmingand Revenue Planning At Clear FM Winnipeg Laurie Jolicoeuris now the Promotion Director She moved from sister Rogersproperty Citytv Winnipeg where she was the Marketing EventsCoordinator Donald Nelson the Senior Broadcast Technologistat CBC Yellowknife transferred to CBC Windsor in the samecapacity Prior to joining CBC he was an Engineering Supervisorin Stamford Connecticut and alsoworked in Northern Canada as anengineering freelancerhellip The husbandand wife morning broadcast team ofBob Wallace and Diana Meder are nowwith Larche Communicationsrsquo new sta-tion 923 FM (CJOS-FM) Owen SoundBoth were most recently with BayshoreBroadcastingrsquos Mix 106 Owen Sound Meder isalso News Director Matt Mise PromotionDirector transferred from sister station KICX917 Sudbury GMGSM is Rob Brignell and PDis Don Vail both also previously employed byBayshore Broadcastinghellip KiSS 925 Torontorsquos newAfternoon Drive Announcer is JJ ex MorningShow Co-Host at The New Flow 935 Torontofor the past three years JJ was also on-air at theprevious incarnation of KiSS With his arrivalCash Conners moved to evenings
Lee Cornell has been appointed Group ProgramDirector at Evanov Radio Group based at theToronto head office Most recently he acted asVPAffiliate Relations International with USbased LDR (Listener Driven Radio) though hehas experience on several continents includingas Group Programmer and Manager in Australiathe UK and the US New PD at 917 The BounceEdmonton is Andy Winford ex of CBS Radio
Herb Luft
Cash Conners
Jason ldquoJDrdquoDesrosiers
Abbey White
Diana Meder ampBob Wallace
JJ
Diane Boehme
John Grant
Matt Mise
Tim Schutz
Rob Leighton
BDSept10qxdBD 19082010 1743 Page 36
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 37
Fresno Wendy Rose the Promotions Directorat Astral Radiorsquos CHAM amp CKOC Hamiltonmoved on after 11 years with the stations Shersquosnow Promotions and Marketing Manager atEvanov Communicationsrsquo FM92 The JewelNEWS COUNTRY AM 1380 Brantfordhellip DavidLindores became the Promotion Director atKiSS 925 981 CHFI Toronto at mid-Junemoving to the Rogers stationsfrom Astral Radio TorontoPrior Astral Lindores had beenwith Universal Music for 14years most of it overseeing theMarketing amp Promotion Depart-
ments of the companyrsquos central regionhellip KateMilton joined 1013 The BOUNCE Halifax asEvening Announcer She had been doing driveat Z103 Halifaxhellip Senior Maintenance Techni-cian Al Adachi after 38 years in broadcastinghas retired He started his career at CKY Winnipegand in 1976 moved to ITV now GlobalEdmontonhellip Jeremy Morrell is the New Manager
of Broadcast Technical Services at The WeatherNetwork Oakville Prior to his appointmentMorrell was Assistant Product Manager andbefore that a Team Leader for Technical Sales atRoss Videohellip David Kincaid after six years withCTV British Columbia and more than twodecades in news broadcasting has moved intoa new careerhellip Paul La Frenais has given uphis position at Novanet in Ajax due to LouGehrigrsquos disease more commonly known asALS His successor is Rod Ditz After 35 yearsat Rohde amp Schwarz including seven on theExecutive Board and five as its ChairmanMichael Vohrer retired On July 1 ManfredFleischmann became President and CEO Eric
Riehl joined Applied Electronics as a TechnologySales Representative Broadcast amp Post Produc-tion Division Riehlrsquos background includes anoperational and systems background in postaudio as well as customer support and salesexperience with editing systems storage solu-tions and broadcast automationarchiving
Kate Milton
Al Adachi
David Kincaid
David Lindores ManfredFleischmann
Wendy Rose
Eric Riehl
BDSept10qxdBD 19082010 1743 Page 37
(
~
~- ~ r~
l lo
~ - ~
~ ~
INNOVATION In TV Opt ics Since 1958
World-Class Lens Technology Local Technical Support Bilingual Local Factory Service Centre 1400 Courtneypark Drive I Mississauga Ontario I LST l H l (905) 795 -2012 I wwwcanonbroadcastcom
38 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Brian Spiers best known as the ex Grass ValleySales Manager for Canada (and based inToronto) moved to Gainesville FL to becomeVP Sales North America for Digital BroadcastInc
SIGN-OFFS
Murray Chercover 80 in Toronto of complica-tions following pneumonia The former CTVPresidentCEO retired in 1990 but continuedas a special consultant to CTV while develop-ing his own Chercover Communications Inaddition to an Emmy for his contributions tothe broadcasting industry Chercover collected
a number of personal honours during his career including theCAB Distinguished Service Gold Ribbon (1986) the CFTA GoldMedal for Lifetime Achievement (1988) a ldquoRockierdquo LifetimeAchievement Award from the Banff Television Festival and hewas named to the CAB Broadcast Hall of Fame in 1994
Myles Morton 85 at Belleville General HospitalMorton the owner of Quinte Broadcasting RadioGroup (CJBQMix 97Rock 107 Belleville) wasalso the former owner of the BellevilleIntelligencer newspaper and Cablevue the localcable company He had been in declininghealth for the past year
Jimmy Dean 81 suddenly at his home in Virginia The Countrymusic legend scored a 1 hit in 1961 with Big Bad John thesong that won him a Grammy Award
Randy Dewell 62 in Halifax of a heart attack and a series ofstrokes The former Halifax alderman award-winning broad-castermdashincluding the Ted Rogers SrVelma Rogers awardmdashandcivil servant had such stops in his on-air career as CFRA OttawaCHUM Toronto CKGM Montreal and CJCH Halifax
Wilbur ldquoWibrdquo Arnold Westby 78 of cancer inYorkton He was a Cameraman and the firstemployee hired at CKOS-TV Yorkton Thirty-fiveyears later he retired as GM His son MarcWestby is Manager Production amp Programmingat CHAT-TV Medicine Hat
John Delazzer suddenly of a heart attack inToronto Delazzer was the voice of TVO formany years and before that an Announcer atCKKW Kitchener
Irwin Barker 58 at Torontorsquos Princess MargaretHospital of a rare and aggressive cancer Barkerwas a writer for shows such as This Hour Has 22Minutes and The Rick Mercer Report Born inWinnipeg Barker worked as a public policy re-search consultant for Angus Reid and as a lec-turer in sociology at the University of Alberta
and the University of Manitoba
Gordon Allan Brady of cancer in the CentralOkanagan Hospice House In 1969 he startedCKQR Castlegar managing it through 1990when it was sold The station is now an Astralproperty
Brian Spiers
Phot
o co
urte
sy o
f Cas
tane
t
BDSept10qxdBD 19082010 1743 Page 38
r- --bull~
middot ~
This (~dilion is hlOllAhl lo you by
Applied Electronics Ltd Hammond Manufacturing Ltd
CBC Transmission lncospec Communications Inc
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Delco Wire amp Cable Ltd Nova net Communications Ltd
DEM Allen amp Associates Ltd Om neon
General Cable RCS Canada Ltd
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S W Davis Broadcast Technical Services Ltd
Solutions Broadcast RF
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Western Association of Broadcasters
f crnsidcbull1middot lhtbullstbull tmiddoto1111mnitmiddots lind lcnmiddot lintmiddot 111middotod11tmiddotls and stmiddot1middotktmiddots
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 39
One of those parameters that weall jabber about frequently in thetransmission game is Standing
Wave Ratio or SWR Itrsquos a pity that therersquosso much misunderstanding surroundingan essentially simple concept
Your transmitter is connected to yourantenna or load with a length of trans-mission line Transmission line theory tellsus that in an ideal lossless world if allthree of these items are perfectly matched(at 50 ohms or whatever) then all of theRF energy leaving the transmitter will ar-rive at the antenna and be radiated fromthere In the real world there will besome slight attenuation from the trans-mission line and some of the energythat does make it to the antenna will bereflected back to the transmitter by slightimpedance mismatch
The phase difference between the for-ward-going incident wave and the reflect-ed wave varies along the line but isconstant at any point on the line This iswhere the expression ldquoStanding Wavesrdquocomes frommdashalthough the waves actual-ly travel along the line the voltage nodesappear to be stationary
Where the voltages of the incidentand reflected waves are in phase there isa maximum and where they are out ofphase a minimum The Voltage StandingWave Ratio or VSWR is the ratio of themagnitude of the maximum voltage onthe line to the minimum There is also aCurrent Standing Wave Ratio which willhave the identical value so clearly the V
really) in dB But when we get right downto it a low value of return loss means thesame thing as a high value of SWRmdashtrouble coming up ahead fast
Those high SWR values mean that thepeak RF voltage at ldquonodesrdquo on the linewhere the forward and reflected voltagesadd in phase will be high As the wavesbounce back and forth repeatedly betweensource and load that voltage can becomevery high If it exceeds the dielectric break-down voltage of the line arcing willensue That Teflon insulation will breakdown to carbon and now we have ashort The short gives us another point ofhigh reflections and so the cycle contin-ues back towards the transmitter
Aside from the transmission line dam-age the transmitter doesnrsquot care much forthe mismatch either Again peak voltagesand currents are suddenly much higherthan planned for and will stress the ampli-fierrsquos components Even if the parts arenrsquotoverstressed to the point of failure effi-ciency drops and temperatures rise Atbroadcast power levels something gen-erally has to give pretty quickly Which iswhy so much attention has gone intoSWR detection and power foldback frommanufacturers
Dan Roach works at SW Davis BroadcastTechnical Services Ltd a contract engineer-ing firm based in Vancouver He may bereached at danbroadcasttechnicalcom
BY DAN ROACH
ENGINEERING
in VSWR is not needed and we can simpli-fy our expression to SWR without givingup anything (The continued popularityof that V in VSWR is another one of thegreat mysteries of our age)
A perfect load would result in anSWR of 100 an open circuit or a short atthe end of the line will give us an SWRnear infinity (there is some attenuationthat keeps us from getting all the waythere)
An alternate expression we donrsquot usemuch in broadcasting perhaps to ourown misfortune is Reflection Coefficientwhich is simply the ratio of the reflectedwave voltage to the forward wave volt-age A perfect match gives a reflectioncoefficient of 0 a short-circuit load has acoefficient of -10 and an open circuitrsquoscoefficient is +10 Conceptually this is alittle simpler to grasp than SWR But itamounts to the same thing
Next comes the very popular but per-haps overused expression of Return LossIf we take 20 times the logarithm of theratio of the magnitudes of the reflectedvoltage and the forward voltage we endup with a number in decibels that repre-sents the power ldquolostrdquo in the load betweenthe incident and reflected waves
One of my favourite textbooks de-scribes this whole concept as ldquosillyrdquoNevertheless it remains popular proba-bly because we all know how much engi-neers love to express things (all things
Reflections on standing waves
BDSept10qxdBD 19082010 1743 Page 39
The Davicom MAC wont
IIAC bull fi cf ons let you sleep
Its advanced filtermg un unless youre REALLY needed ctavicom
Intelligence amp Innovation t 1 418682 3380 i f 1418682 8996 www dav1comcom
The Western Association of Broadcastersthanks our valued sponsors who helped
make our 76th Annual Conferencesuch a success
Gold
Silver
Bronze
Patron
Platinum
A special thank you to the Delta Lodge at Kananaskis for being our long term hotel provider and sponsoringour early bird registration
Western Association of Broadcasters 2010 - 2011 Board of DirectorsRichard Kroeker President Mitch Bozak Past President Wade Moffatt Director Doug Gunn Director Tom Scott DirectorVic Dubois Director Tom Newton Director Neil Shewchuk Director Paula Davies Director Michael Olstrom Director
JOIN US JUNE 8 ndash 10 2011 IN BANFF ALBERTA TO CELEBRATE THE WABrsquoS 77TH ANNIVERSARY bull WWWWABCA
The Western Association of Broadcasterswould like to recognize and honour this
yearrsquos winners of the WAB Gold MedalAwards The Gold Medal Awards are presented to WABmember stations for outstanding contribution to the Canadianbroadcasting industry in the area of community service
The Radio Gold Medal winners for 2010 are
CKBI Prince AlbertGive a LittleLife Day
The Television Gold Medal winner for 2010 isCTV Edmonton for the Rink of Dreams
The Wolf 1049Regina ndash TheInterview
Al Thorgeirson
Menno Friesen
The 2010 Western Associationof Broadcasters Broadcaster ofthe Year is Al Thorgeirson
Menno Friesen is our newHonourary Life Member
The WAB 2010 BroadcastPartner of the Year isthe Kinsmen Foundationof Saskatchewan
BDSept10qxdBD 19082010 1743 Page 40
A
EOCUS 2010 CONFERENCE
The Foundation Assisting Canadian Talent on Recordings With Support From Canadas Private Radio Broadcasters
Citytv()oMNr
efA 1l
NewWap RADIO
ltvD
DDB0
~ -shyNovanet
rnmsmiddot
Omada
Globa~
RAWLCb RAD I 0
~ Piaain ~Technical
SlltyV~ s THE CANADIAN PRESS bull
0ROGERS
~ 2010 G0L0 ME0AL AWAR0
~
~ HARVARD
SONY
SaskTe ilsectbull
ltlt ASCII85EncodePages false AllowTransparency false AutoPositionEPSFiles true AutoRotatePages None Binding Left CalGrayProfile (Dot Gain 20) CalRGBProfile (sRGB IEC61966-21) CalCMYKProfile (US Web Coated 050SWOP051 v2) sRGBProfile (sRGB IEC61966-21) CannotEmbedFontPolicy Error CompatibilityLevel 14 CompressObjects Tags CompressPages true ConvertImagesToIndexed true PassThroughJPEGImages true CreateJobTicket false DefaultRenderingIntent Default DetectBlends true DetectCurves 00000 ColorConversionStrategy CMYK DoThumbnails false EmbedAllFonts true EmbedOpenType false ParseICCProfilesInComments true EmbedJobOptions true DSCReportingLevel 0 EmitDSCWarnings false EndPage -1 ImageMemory 1048576 LockDistillerParams false MaxSubsetPct 100 Optimize true OPM 1 ParseDSCComments true ParseDSCCommentsForDocInfo true PreserveCopyPage true PreserveDICMYKValues true PreserveEPSInfo true PreserveFlatness true PreserveHalftoneInfo false PreserveOPIComments true PreserveOverprintSettings true StartPage 1 SubsetFonts true TransferFunctionInfo Apply UCRandBGInfo Preserve UsePrologue false ColorSettingsFile () AlwaysEmbed [ true ] NeverEmbed [ true ] AntiAliasColorImages false CropColorImages true ColorImageMinResolution 300 ColorImageMinResolutionPolicy OK DownsampleColorImages true ColorImageDownsampleType Bicubic ColorImageResolution 300 ColorImageDepth -1 ColorImageMinDownsampleDepth 1 ColorImageDownsampleThreshold 150000 EncodeColorImages true ColorImageFilter DCTEncode AutoFilterColorImages true ColorImageAutoFilterStrategy JPEG ColorACSImageDict ltlt QFactor 015 HSamples [1 1 1 1] VSamples [1 1 1 1] gtgt ColorImageDict ltlt QFactor 015 HSamples [1 1 1 1] VSamples [1 1 1 1] gtgt JPEG2000ColorACSImageDict ltlt TileWidth 256 TileHeight 256 Quality 30 gtgt JPEG2000ColorImageDict ltlt TileWidth 256 TileHeight 256 Quality 30 gtgt AntiAliasGrayImages false CropGrayImages true GrayImageMinResolution 300 GrayImageMinResolutionPolicy OK DownsampleGrayImages true GrayImageDownsampleType Bicubic GrayImageResolution 300 GrayImageDepth -1 GrayImageMinDownsampleDepth 2 GrayImageDownsampleThreshold 150000 EncodeGrayImages true GrayImageFilter DCTEncode AutoFilterGrayImages true GrayImageAutoFilterStrategy JPEG GrayACSImageDict ltlt QFactor 015 HSamples [1 1 1 1] VSamples [1 1 1 1] gtgt GrayImageDict ltlt QFactor 015 HSamples [1 1 1 1] VSamples [1 1 1 1] gtgt JPEG2000GrayACSImageDict ltlt TileWidth 256 TileHeight 256 Quality 30 gtgt JPEG2000GrayImageDict ltlt TileWidth 256 TileHeight 256 Quality 30 gtgt AntiAliasMonoImages false CropMonoImages true MonoImageMinResolution 1200 MonoImageMinResolutionPolicy OK DownsampleMonoImages true MonoImageDownsampleType Bicubic MonoImageResolution 1200 MonoImageDepth -1 MonoImageDownsampleThreshold 150000 EncodeMonoImages true MonoImageFilter CCITTFaxEncode MonoImageDict ltlt K -1 gtgt AllowPSXObjects false CheckCompliance [ None ] PDFX1aCheck false PDFX3Check false PDFXCompliantPDFOnly false PDFXNoTrimBoxError true PDFXTrimBoxToMediaBoxOffset [ 000000 000000 000000 000000 ] PDFXSetBleedBoxToMediaBox true PDFXBleedBoxToTrimBoxOffset [ 000000 000000 000000 000000 ] PDFXOutputIntentProfile () PDFXOutputConditionIdentifier () PDFXOutputCondition () PDFXRegistryName () PDFXTrapped False CreateJDFFile false Description ltlt ARA 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 BGR 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 CHS ltFEFF4f7f75288fd94e9b8bbe5b9a521b5efa7684002000410064006f006200650020005000440046002065876863900275284e8e9ad88d2891cf76845370524d53705237300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c676562535f00521b5efa768400200050004400460020658768633002gt CHT ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef69069752865bc9ad854c18cea76845370524d5370523786557406300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt CZE 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 DAN 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 DEU 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 ESP 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 ETI 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 FRA 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 GRE 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 HEB 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 HRV (Za stvaranje Adobe PDF dokumenata najpogodnijih za visokokvalitetni ispis prije tiskanja koristite ove postavke Stvoreni PDF dokumenti mogu se otvoriti Acrobat i Adobe Reader 50 i kasnijim verzijama) HUN ltFEFF004b0069007600e1006c00f30020006d0069006e0151007300e9006701710020006e0079006f006d00640061006900200065006c0151006b00e90073007a00ed007401510020006e0079006f006d00740061007400e100730068006f007a0020006c006500670069006e006b00e1006200620020006d0065006700660065006c0065006c0151002000410064006f00620065002000500044004600200064006f006b0075006d0065006e00740075006d006f006b0061007400200065007a0065006b006b0065006c0020006100200062006500e1006c006c00ed007400e10073006f006b006b0061006c0020006b00e90073007a00ed0074006800650074002e0020002000410020006c00e90074007200650068006f007a006f00740074002000500044004600200064006f006b0075006d0065006e00740075006d006f006b00200061007a0020004100630072006f006200610074002000e9007300200061007a002000410064006f00620065002000520065006100640065007200200035002e0030002c0020007600610067007900200061007a002000610074007400f3006c0020006b00e9007301510062006200690020007600650072007a006900f3006b006b0061006c0020006e00790069007400680061007400f3006b0020006d00650067002egt ITA 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 JPN ltFEFF9ad854c18cea306a30d730ea30d730ec30b951fa529b7528002000410064006f0062006500200050004400460020658766f8306e4f5c6210306b4f7f75283057307e305930023053306e8a2d5b9a30674f5c62103055308c305f0020005000440046002030d530a130a430eb306f3001004100630072006f0062006100740020304a30883073002000410064006f00620065002000520065006100640065007200200035002e003000204ee5964d3067958b304f30533068304c3067304d307e305930023053306e8a2d5b9a306b306f30d530a930f330c8306e57cb30818fbc307f304c5fc59808306730593002gt KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020ace0d488c9c80020c2dcd5d80020c778c1c4c5d00020ac00c7a50020c801d569d55c002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt LTH 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 LVI 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 NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken die zijn geoptimaliseerd voor prepress-afdrukken van hoge kwaliteit De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 POL ltFEFF0055007300740061007700690065006e0069006100200064006f002000740077006f0072007a0065006e0069006100200064006f006b0075006d0065006e007400f300770020005000440046002000700072007a0065007a006e00610063007a006f006e00790063006800200064006f002000770079006400720075006b00f30077002000770020007700790073006f006b00690065006a0020006a0061006b006f015b00630069002e002000200044006f006b0075006d0065006e0074007900200050004400460020006d006f017c006e00610020006f007400770069006500720061010700200077002000700072006f006700720061006d006900650020004100630072006f00620061007400200069002000410064006f00620065002000520065006100640065007200200035002e0030002000690020006e006f00770073007a0079006d002egt PTB 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 RUM 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 RUS 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 SKY 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 SLV 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 SUO 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 SVE ltFEFF0041006e007600e4006e00640020006400650020006800e4007200200069006e0073007400e4006c006c006e0069006e006700610072006e00610020006f006d002000640075002000760069006c006c00200073006b006100700061002000410064006f006200650020005000440046002d0064006f006b0075006d0065006e007400200073006f006d002000e400720020006c00e4006d0070006c0069006700610020006600f60072002000700072006500700072006500730073002d007500740073006b00720069006600740020006d006500640020006800f600670020006b00760061006c0069007400650074002e002000200053006b006100700061006400650020005000440046002d0064006f006b0075006d0065006e00740020006b0061006e002000f600700070006e00610073002000690020004100630072006f0062006100740020006f00630068002000410064006f00620065002000520065006100640065007200200035002e00300020006f00630068002000730065006e006100720065002egt TUR 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 UKR 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 ENU (Use these settings to create Adobe PDF documents best suited for high-quality prepress printing Created PDF documents 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Consumer EducationWhile there are now some efforts being made to correct the
situation most consumers donrsquot have a clue about digital tran-sition But as discussed above the majority of Canadians wonrsquotnotice any difference because theyrsquore getting their signals viacable or satellite
In that same speech at Banff the CRTC chairman said thatthe onus to devise a public awareness campaign rests withbroadcasters If they donrsquot he said they risk losing viewers andsubscribers ldquoTo avoid this they will need to design a vigorousawareness campaign to provide information through publicservice announcements and other initiativesrdquo he said
CostThe CRTC released budgetary estimates for the Canadian
marketrsquos digital conversion working under the basic assumptionof a duplication of the existing analogue service contour Threestudies were commissioned and executed by Patrice LemeacuteePEng and Franccedilois O Gauthier P Eng of Spectrum Expert IncPierrefonds QC with the assistance of the following supplierswhich provided budgetary prices for the studies Novanet-MSCSBRF Rohde amp Schwarz LARCAN Telesat and Acura TechnologyGroup
Study 1 (Complete Service Replication) provides the mostrealistic DTV duplication of the analogue service which betteraccounts for the digital cliff effect and the current state of digi-tal reception equipment
Study 2 (Limited Service Replication) reproduces the ana-logue service using the method proposed by Industry Canadaand the FCC This approach may result in a loss of coverage forhouseholds that were able to receive analogue service especial-ly in the fringe area (limits of the coverage) It assumes that broad-casters implement DTV facilities on the channel identified inthe DTV post transition plan
Study 3 (Practical Service Replication) is identical to Study 2but assumes that all stations in markets where the populationis less than 300000 will re-use the same channel as the analoguestation in order to reduce costs This represents mainly VHF sta-tions (TV channels 2 to 13)
The results of these studies are presented in the table belowThe estimates are simply that estimates The quotations were
based on product list prices and on prevailing US dollarexchange rates Supplier discounts at the time of purchase wouldreduce the final equipment cost
Estimates assumed complete rebuilds of transmitters andbroadcast equipment (no retrofits were considered) Howeverwhen a station was using the same DTV channel as the NTSCchannel the antenna and transmission line were considered re-usable
Cost for the provision of test equipment is not included inthe summary table but costs for the engineering brief factorycompliance tests for antennae and for coverage measurementsafter implementation are
Coming out of one of the worst recessions itrsquos no surprisethat broadcast organizations arenrsquot eager to spend the moneyfor digital transition especially in light of few if any businessmodels for the additional technical possibilities
Where do they standCBCRadio-Canada
CBC-Radio Canada will be installing 27 digital transmittersin all of the markets in which it produces original TV program-ming The Corporation says 15 of them will be operational byAugust 2011 with the remaining 12 to be operational on orbefore August 2012
CBC digital transmitters are now operational in TorontoMontreal Ottawa and Vancouver Radio Canada has digitaltransmitters in Toronto Montreal Ottawa and Quebec City ByAugust 2011 digital transmitters will be operational for CBCCalgary and Edmonton and Radio Canada Rimouski Trois-Riviegraveres Sherbrooke Chicoutimi and Moncton
By August 2012 CBC will add Yellowknife Regina WinnipegWindsor Saint JohnFredericton Charlottetown Halifax andSt Johnrsquos while Radio Canada will add Vancouver EdmontonRegina and Winnipeg
CBC-Radio Canada says it will continue to offer analogueservice beyond August 31 2011 in those markets not identifiedas mandatory It has also filed a request to the CRTC to allow atemporary extension of analogue service in those markets notslated for transition until after the August 2011 deadline
After that point says VP and Chief Regulatory Officer StevenGuiton ldquoWhen all is said and done our estimate is that lessthan one percent of Canadians will need to turn to a cable orsatellite provider in order to continue receiving our signalrdquo
The nine transmitters that are located in non-mandatorymarkets but fall under the US coordination zone will vacate thechannels and relocate continuing with analogue transmissions
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 9
TransmittersNumber of
StationsTotal Cost for Study 1
Total Cost for Study 2
Total Cost for Study 3
Serving populations greater than 300000
95 $76986076 $65228574 $65228574
Serving populations lower than300000 with local programming
257 $139174668 $125172525 $48800844
Serving populations lower than300000 without local programming
386 $208762002 $187758788 $73200665
GRAND TOTAL 738 $424922746 $378160088 $187229883
BDSept10qxdBD 19082010 1742 Page 9
CTVglobemedia (CTVgm) CTV (CIVT-TV) Vancouver CFCN-TV Calgary and CTV
(CFTO-TV) Toronto are already digital while for all other sta-tions CTVgmrsquos plans are based on a ldquohard cutoverrdquo which meansthat analogue transmitters are turned off and within a veryshort period digital transmitters become operational This willhappen on or shortly before August 31 2011
There will be no transitional period during which analogueand digital transmitters are operated at the same time except inToronto Vancouver and Calgary CTVgm has budgeted to con-vert all transmitters in mandatory markets for both CTV and Astations However the plans are based on two key assumptions1 The value-for-signal (VFS) regime announced by the
Commission in March and currently the subject of referenceto the Federal Court of Appeal is confirmed and
2 The current application for regulatory relief for A stationsis approved in a timely mannerThere are no plans to convert the rebroadcasting transmit-
ters of the satellite-to-cable educational broadcaster known asACCESS (CIAN-TV Calgary and CJAL-TV Edmonton) at thistime As to CFTO-TV-54 Bobcaygeon which is in the US coor-dination zone it will transition to digital
CanwestCHAN-TV Vancouver CICT-TV Calgary CITV-TV Edmonton
and CIII-TV-41 Toronto are digital With one exception mandat-ed markets are planned to be transitioned to DTV by the August31 2011 deadline The possible exception CKMI-TV-1 Montrealis one in which the analogue equipment is being retrofittedand converted to digital a process which cannot begin until itsanalogue transmission is discontinued The Montreal transi-tion will be completed as soon as possible following analogueshut off
The CRTC listed CIII-TV-7rsquos transmitter as being in BarrieItrsquos actually in Midland about 50 kilometres farther northCanwest says in its application that even if it were to employthe maximum allowable ERP provided in the DTV Channelallotment it would be impossible to cover Barrie with a DTVsignal from the Midland location Canwest also says that approv-ing the power increase for the Toronto transmitter would allowcoverage of the mandatory Barrie market
Given that transmitter CIII-TV-55 serving Fort Erie must shutdown effective August 31 2011 (in the US coordination zone)
Canwest proposes to serve the Fort Erie market using theToronto transmitter with its increased power thus killing twobirds (Barrie and Fort Erie) with one signal
RogersOverall Rogers is ahead in their transition to DTV due to
the late Ted Rogersrsquo and Tony Vinerrsquos vision Of the 18 stationseleven are already digital Citytv (CKVU-TV) Vancouver OMNI(CHNM-TV) Vancouver OMNI (CHNM-TV-1) Victoria Citytv(CKEM-TV) Edmonton Citytv (CKAL-TV) Calgary [awaitingfinal licensing from Industry Canada] Citytv (CITY-TV) TorontoOMNI (CJMT-TV) Toronto OMNI (CFMT-TV) Toronto Citytv(CITY-TV-3) Ottawa OMNI (CFMT-TV-2) Ottawa and OMNI(CJMT-TV-2) Ottawa Three stations are scheduled to transitionto digital before Christmas 2010 Citytv (CITY-TV-2) LondonOMNI (CFMT-TV-1) London OMNI (CJMT-TV-1) London
While four are presently analogue the transition plans callfor meeting the August 31 2011 deadline They are OMNI (CJEO-TV) Edmonton OMNI (CJCO-TV) Calgary Citytv (CKAL-TV-1)Lethbridge and Citytv (CHMI-TV) Winnipeg
Quebecor Quebecorrsquos plans call for the DTV conversion by August 31
2011 of TVA (CFTM-TV) Montreal TVA (CHLT-TV) SherbrookeTVA (CFCM-TV) Quebec and TVA (CHEM-TV) Trois Riviegravereswhile TVA (CJPM-TV) Saguenay is not going to be completeduntil Sept 1 2012 SUN TV (CKXT-TV) Toronto and its retrans-mitters in Hamilton London and Ottawa are already digital
Corus EntertainmentCKWS-TV-1 Brighton is located in the US coordination
zone Corus has plans to have the digital transition completedby August 31 2010
Thunder Bay Electronics LimitedA four-phase plan for CKPR-TV and CHFD-TV Thunder Bay
has been established but completion of OTA digital transmis-sion and microwave systems is undetermined at this time Theplan is based on three key assumptions1 continuing to receive mandatory carriage2 the SMLPF is enshrined in perpetuity3 the new Local Programming Improvement Fund (LPIF) is also
enshrined in perpetuity at 15
10 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
BDSept10qxdBD 19082010 1742 Page 10
We llCill yrn1 I Oll(1 IH1 Ci(ill
Your ~1 i r ~ t Broadcast Solution
cct 1lRCl-N Move You Anywhere
Looking together to the future of Canadian Broadcasting we are a proud sponsor of CCBE 2010 0 1 O 1 J O (=
Without these funds the Thunder BayElectronics TV stations will not be prof-itable and would be unable to convert todigital as planned
Newcap Inc Newcap says it is on target with meet-
ing the deadline of August 31 2011 buthas a number of issues in front of theCRTC regarding its twin-stick operationCITL-TVCKSA-TV Lloydminster
Zoomer MediaJoytv (CHNU-TV) VancouverJoytv (CHNU-TV-1) VictoriaPlans call for a hard cut-off on
August 31 2011
Crossroads TelevisionCITS-TV HamiltonToronto is running
digital and analogue simultaneously Allother transmitters (CITS-TV-2 LondonCITS-TV-1 Ottawa CKES-TV Edmontonand CKCS-TV Calgary) will be switchedto digital by August 31 2011
CHEK-TVCHEK-TV Victoria says it will be digi-
tal by August 31 2011 and at print dead-line was evaluating its plans for the mostcost-effective approach
The Miracle ChannelAt deadline The Miracle Channel
(CJIL-TV) was evaluating its options andhadnrsquot made a final decision A decisionregarding the CJIL-TV-2 Burmis transmit-ter that falls into the US coordinationzone hadnrsquot been made either
Newfoundland Broadcasting Co LtdPlans call for completion of NTV
(CJON-TV) St Johnrsquos by JulyAugust 2011
TVOTVO is working on plans for the dig-
ital transition of CICA-TV Toronto andits rebroads (CICO-TV-18 London CICO-TV-28 Kitchener CICO-TV-32 WindsorCICO-TV-24 Ottawa and CICO-TV-9Thunder Bay) to be complete by August31 2011 However plans for the manda-tory markets and non-mandatory marketsare subject to funding from the Ontarioprovincial government TVO also awaitsclarification as to the availability of analternate means to deliver local signalsdirectly to over-the-air homes in thosemarkets TVO says it will assume thecontinuation of analogue transmissionon channels 2ndash51 in non-mandatory
markets TVO says it will need to undertake engineering studies to determine the nextsteps with regard to their three transmitters operating between channels 52-69 inBelleville Chatham and Cloyne
Channel ZeroCHCH-TV Hamilton is already digital so the analogue signal just has to be switched
off CHCH-TV-3 Barriersquos transmitter is located in Midland which is an issue that stillneeds to be resolved Plans are underway to have CHCH-TV-2 London Ottawa andMetro 14 Montreal (CJNT-TV) converted by the August 2011 deadline
Teacuteleacute-QueacutebecTeacuteleacute-Queacutebecrsquos digital transition plan calls for completion in seven of its eight
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 11
BDSept10qxdBD 19082010 1742 Page 11
CrossOver 16 M lti Def PRODUCTION COMPACT U bull SWITCHER
A space constrained working environment or a limited operational budget should not lead you to lower your production standards or expectations Similarly a need for rugged mobility or operational longevity should not require a massive capital investment
Crossover production switchers are a budget sensitive solution that offer broadcast-quality live production in a durable space conscious platform
bull 16 source buttons bull 12 external inputs bull 6 Internally generated sources bull 3 keyers bull 22DDVEs bull 4 frame syncs with
Up Down conversion bull Dual animation stores with
dedicated alpha bull Media transitions bull Supem UltraChrornechroma keyer bull Sync generator with
3 independant outputs bull 100 event memory system with MernorAItrade bull Powerful macro system
and much much more
wwwrossvideocom
Now available with
Internal MultViewei Displays any combination of 10 internal or external inputs with two large boxes at the top and two rows of four boxes along the bottom Source names are displayed wit high resolution fonts as well as red and green tal lies
liue Production Technology
markets The exception is CIVS-TV Sherbrooke which is scheduled to be completedby September 7 2011
Teacuteleacute Inter-RivesTeacuteleacute Inter-Rives plans to convert CIMT-TV CFTF-TV CKRT-
TV Riviegravere-du-Loup and CHAU-TV Carleton by August 312010 provided that conditions are met among them main-taining the status quo of current distribution maintain-ing simultaneous substitution being allowed to use aportion of the Local Programming Improvement Fundfor financing
RNC Media IncRNC MEDIArsquos transmission plan is to complete
the conversion of CHOT-TV (TVA) and CFGS-TV (V)Gatineau by August 31 2011 CFEM-TV Abitibi CKRN-TV Rouyn-Noranda and CFVS-TV Val drsquoOr can be transi-tioned provided that RNC Media is allowed to use a portionof the financing of the Local Programming Improvement Fundfor this purpose
RemstarRemstar plans call for digital transition of V (CFJP-TV) Montreal and V (CFAP-TV)
Quebec while plans for V (CFKS-TV) Sherbrooke V (CFKM-TV) Trois Rivieres and V(CFRS-TV) Saguenay are unkown
Canal SavoirCanal Savoirrsquos plan is to complete the transition to digital of CFTU-TV Montreal
by August 31 2011
Bottom LineThe digital transition in the 31 manda-
tory markets and the US coordinationzone represents a significant challengefor Canadian broadcasters as it relates tothe physical work to be accomplished inthe one short year remaining The fear isthat most broadcasters will be doing ahard cut-over shutting analogue off andgoing digital overnight The problem withthat though is that there arenrsquot going tobe enough qualified people to accomplishit all at the same time
Another major challenge is the tran-sitionrsquos expense The cost is exaggeratedby the industry having just come througha huge economic downturn and with thefact of little or no expected return on dig-ital transition capital investments in thenear future
The big winner in the digital conver-sion game is the federal government Itcan auction off spectrum for advancedwireless services
In its July 13 2010 submission inconnection with the consultation paperImproving Canadarsquos Digital Advantageissued by the Government of CanadaAstral Media states ldquoIt would be remark-ably short sighted to re-assign broadcast-ing spectrum in such quantities that theycould not be exploited in the futureTheir greater efficiency may be the onlyway that broadcasting can expand itsoffering to the public as the FM band isnow too congested in major markets topermit new licensing of for examplethird language community and minori-ty radio servicesrdquo
When September 1 2011 rolls aroundand analogue transmitters that residewithin the US coordination zone havenrsquottransitioned to digital theyrsquoll be allowedto continue PROVIDED they arenrsquot usingchannels 52 to 69 If they are in that chan-nel range they MUST either move or godark
Analogue transmitters in mandatorymarkets that havenrsquot completed the tran-sition by the due date will see theirlicences expire August 31 2011 TheCommission says it does not intend torenew authorizations for full-power ana-logue transmitters operating in the man-datory markets or on channels 52 to 69outside the mandatory markets beyondthat date
mdashBD
12 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Rohde amp SchwarzCanada Inc750 Palladium DriveSuite 102Ottawa ON K2V 1C7Phone (613) 592-8000Fax (613) 592-8009Toll Free (877) 438-2880wwwrohde-schwarzcom
1ye a r
l e f t
COU
NTDOW
N
BDSept10qxdBD 19082010 1742 Page 12
~ ROHDEampSCHWARZ
ou ready f r August 2011 The Ultimate ATSC Transmitter Family With the new ruling in Canada for over the air digital transmission Rohde amp Schwarz are pleased to introduce a new family of low power medium power and high power digital 1V transmitters
bull Low Power Slx 8000 series from 3W to 160W UHF ATSC bull Low Power SCxBOOO compact series [NEW] from 300W to 900W UHF
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VHFATSC bull Medium Power NV 8300 series one rack solution from 300W to 1800W
UHFATSC bull High Power NV8600 series from 2kW to 16kW UHF ATSC bull High Power NW8500 series [NEW] from 1SkW to 12kW VHFATSC
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 13
Street teams are often the first step in a broadcasterrsquoscareer These positions offer the opportunity to learnabout the radio business on the front line face to
face with the audience They allow new talent to try outtheir skills and benefit from the guidance of more experi-enced station staff
Why is it then that street teams sometimes stumbleover their own feet when it comes to remote broadcasts
I recently visited a home centre where the local rockstation was on location As you might expect there was atable placed just inside the front door with a banner over-head emblazoned with the stationrsquos ID A boombox was cranking out the tunes Two young ladieswere seated behind the table totally immersedin their own conversation The air talent was sit-ting on one of the garden swings the store hadon display his back turned to the front door Itsounded like he was speaking to one of his bud-dies on his cell phone
A steady stream of customers was entering thestore and passing right by the remote location
but there was no attempt by the street team to interact withthem If it wasnrsquot for the station banner nobody would knowwhat was going onhellip at least not unless they happened tohear about it on their car radio
The message the customers received from this teamwas loud and clear ldquoWersquore not interested in meeting youright nowrdquo
With curious looks the people went into the store andlikely wouldnrsquot remember the call letters by the time theypassed the cashier
What disturbs me is that Irsquove seen this all too oftenInstead of embracing the opportunity to meet thecommunity and introduce them to the stationrsquosproduct the street team seems to be doing every-thing it can to ignore the people coming in thedoor Although the team is physically presentmentally theyrsquore on the beach
There was a time when the average passerbywould have been impressed with a remote broad-cast There was a lot of complicated equipmentand an opportunity to see a real live DJ If yoursquore
BY MURRAY JOHNSON
Taking it to the streets
BDSept10qxdBD 19082010 1742 Page 13
ii ~ -- l ~middot - middot -_
i i 11 --- I
~
14 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
picturing hula hoops sock hops and Dick Clark yoursquore on the right track Things havechanged a lot since then
Even in the rsquo70s it was hard to make an impression on the public by just showingup in a vehicle with call letter decals At one station I worked for back then we had amotor home all painted up with the call letters and the AampW logo (they sponsoredthe Sunshine Patrol as we called it) I distinctly remember driving along in a paradeone day with the station audio playing over outdoor speakers when I heard a younglady sarcastically call out from the crowd ldquoOooh Irsquom SO impressed Notrdquo
After thinking about it for a while I understood her reaction The Sunshine Patrolreally didnrsquot have the desired impact until the station hired someone to wear an AampWRoot Bear suit and walk along beside the motorhome clowning with the jocks Insteadof hiding inside the vehicle we were now out with the people and that ended upworking much better (It also gave the fellow who wore the bear suit his start on a suc-cessful radio career)
Today we certainly canrsquot rely on music and technology to make an impact all ontheir own Itrsquos likely that any person walking into a store with earbuds on has moremusic loaded on their iPod than a typical radio station has on its playlist The radiodial canrsquot touch the musical variety available on Internet streams from virtually every-where and most anyone with a computer can set up an online station and be broad-casting to the world without spending a lot of money This stuff just doesnrsquot impressthe general public anymore
Not only that but the idea of radio broadcasting as a one-way medium is totallyoutdated It has been replaced by a new more interactive concept Social media hasmade a huge impact on our society and broadcasters have begun including it in theirday-to-day operations as a feedback path Itrsquos much more effective than the old requestlines which were usually off the hook anyway
Todayrsquos broadcast consumer expects to interact with radio stations which is whywe should no longer consider them to be ldquolistenersrdquo or ldquothe audiencerdquo Instead they
are consumers of our productmdashand de-manding ones at that They want to par-ticipate in a community of their choosingand itrsquos up to us to convince them to joinours
Which gets me back to my originalpointmdashunless the street team is fully en-gaged interacting with those taking thetime to attend the event all efforts arewasted Even if we make things soundexciting on the air the people will doubtour sincerity if they arrive to find out theevent is actually a dud Itrsquos like attendinga party where everyonersquos keeping to them-selvesmdashthe potentialrsquos there but itrsquos justnot happening
To make magic in broadcasting wehave to be prepared Every seasonedbroadcaster knows this and this extendsfrom the studio to the street Promotionmanagers should ensure that street rook-ies are given the benefit of a solid orien-tation covering station branding code ofconduct dress code and most important-lymdashHOW to interact with the public
Team members should be familiarwith the station personalities and whentheyrsquore on the air They should also knowthe names of station management andhow to contact them should the needarise It would be a good idea to have asenior staff member accompany a newteam for the first few events to providesome coaching and make sure they knowhow to set up an effective remote
With a multitude of entertainmentchoices available to the community wehave some stiff competition To be rele-vant we need to be out there and partic-ipating If yoursquove ever been on a cruiseship you may well wonder where the staffgets their endless energy and enthusiasmas they keep the passengers entertainedaround the clock for the duration of thecruise Somethingrsquos always happening andthe staff will be on top of it Thatrsquos whatradio is supposed to be likemdashmagic
The truth is something IS always hap-pening on the street Radio is well placedto be part of the action and to help drawthe audience together Local presence is akey strength that we can weave into thecommunity fabric good entertainmentvalue will keep the people coming backand help us grow the brand Effectivestreet teams maintain contact by beingseen as well as heard making sure theystay on top of the action
Today technology allows us to partic-ipate in ways unimaginable in the sock
BDSept10qxdBD 19082010 1742 Page 14
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 15
hop days We now have mobile deviceapps that fit a remote broadcast facilityinto the palm of your hand
These new apps turn an iPhone orAndroid mobile phone into a self-con-tained production tool Broadcast quali-ty audio can be sent live with mix-minuscue feedIFB back from the station Someproducts even allow you to packagematerial complete with sound bites andtransmit it via FTP to be ingested into theline-up as needed all over 3G or Wi-Fi
Because wersquore no longer tethered to apiece of copper wire wersquore free to be cre-ative and quickly go where the action is
This opens up some new possibilitiesfor street teams to cover an event Thereis no technical reason why a team mem-ber canrsquot roam the venue to get someinteresting comments from customersand edit them on a laptop for inclusionin the next bit Actually therersquos nothingstopping us from doing remote hits fromevery department in the store A littleimagination is all it takes Play it upmdashmake it interesting within the brandguidelines and appropriate for the targetdemographic
Video podcasting offers new possibil-ities as well Short items can be assembledat the venue and uploaded to the stationwebsitemdashlive on location Remember itrsquosabout being seen as well as heard and theright tools are now affordable and readi-ly available
Imagination is what makes radio dif-ferent from CDs and mp3 players
Radio is supposed to be a live artform (no really) It takes skill to connectwith people on an emotional level andgenerate excitement Consider what a dif-ference it would make to portray theremote as a spectacular eventmdashsome-thing that nobody will want to missldquoEveryonersquos having a great time hereYoursquod better get right down here and joinin the funrdquo Then follow through bymaking it so
When people respond we need towelcome them and thank them for com-ing (Walmart figured this one out a longtime ago) If we put together a smallpackage of listener discount coupons oroffer them a chance to win a prize somuch the better We want to make themfeel special for attending our event
This is the time to convince customersto give us a try and to begin buildingbrand loyalty We want them to punchup our station when they get back to the
car When they get home on their computers we want them to ldquofriendrdquo us onFacebook and follow us on Twitterhellip we want them to give us a spot on their mobiledevicehellip we want them to tell their friends to check us out
So therersquos the real value of the street teammdashitrsquos guerrilla marketing for the stationbuilding new listener relationships one community member at a time Itrsquos takingadvantage of new technologies to better connect with the audience and itrsquos vital forour future that we do it very very well
Murray Johnsonrsquos radio career spanned more than three decades both on the air and behindthe scenes most recently designing broadcast facilities for the CBC He may be reached bye-mail at murrayjbellnet
BDSept10qxdBD 19082010 1742 Page 15
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16 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Getting the read you want and need
How do you get the read you wantfrom your voice talent in thelimited time you have to get that
promo on airIt seems the place to start is not with
your station voice or announcer itrsquos withyourself as the writer or producer
Marice Tobias is the head of TobiasEntertainment Group a leading industryconsultant in LA who has over time af-fectionately become known as ldquoThe VoiceWhispererrdquo She coaches voice talent andproducers alike The goal is always thesame to get the best product on the airShe says the best way to do that is to startat the end
ldquoIf yoursquore going to go on a trip youstart with where you are goingrdquo saysTobias ldquoFrom there you draw out yourmap A script is a map You need to know
where do we want to wind up What isthe goal what is the destination Oftenproducers say itrsquos to get people to watchthe show or the channel But thatrsquos yourend game What is the end game for theaudience The producer needs to putthemselves in the position of the audi-ence and basically say what am I goingto get out of watching this show or watch-ing this networkrdquo
While her advice is geared toward di-recting voice talent it can be taken rightback to the writing phase to really makea promo sing Write the promo from theaudiencersquos point of view Why should theywatch What will they get out of it Or inTobiasrsquo words ldquowhatrsquos the destinationrdquo
ldquoThe destination is an experience (Asa viewer) Irsquom going to have an experi-ence and itrsquos going to be an adventurehumorous informative The actual take-away from any experience whether itrsquoswatching a program or anything in lifeis a feeling If you can identify the feelingthen you have the destinationrdquo
Why is that so importantldquoBecause basically a promo is a prom-
ise a promise for the experience and thetakeaway will be the feelingrdquo she says
Tobias says in a promo the promise isthe tease of the experience and the feel-ing the audience will get when they watchthe show The job of the promo is to cre-ate the desire to have the experience andfeeling depicted in the promo
Getting to that place is multi-facetedfrom the visuals graphics music andvoice So when it comes to directing thevoice if the producer has a clear visionof the feelings and emotions of the spotthen itrsquos simply a matter of directing thetalent to put them into the state of mindnecessary to deliver the right feeling ofthe spot
ldquoOnce (the producer) has analyzed thematerial themselves they can jot down acouple of adjectives that point the talentto the part of town that they want the readto liverdquo she says ldquoBut my recommenda-tion is always give (the voice talent) achance to give their own take on whattheyrsquore doing and let them run it three
JOHN McGRATH
times Then you get to see a perspectivethat may give you some ideas for takingthe read in a somewhat different direc-tion than you would have thought Soyou are benefiting from someone comingat the material from a fresh perspectiveIn the case of your signature voice itrsquosfresh eyes but with an understanding ofwhat your manifest or mission statementof the network or the show is You areessentially co-creating with this personrdquo
She advises succinct directionldquoGenerally the number one concern
(for promos) is to get the read into timeIn the interest of time (producers) some-times say we need it quicker or faster Butif you tell a performer to just speed upthen you will get a sped-up read But ina drama the way to achieve speed is toadd intensity or in comedy enthusiasmGiving (the voice performer) somethingto ldquoplayrdquo will give you a more qualitativereadrdquo
Another directing tip she adds is tokeep chatter between takes to a minimumbecause ldquoit takes everyone out of thezonerdquo And when itrsquos all about communi-cating that feeling the zone is whereeveryone in the session needs to be
John McGrath is a voice-over actor andwriter specializing in promos imaging com-mercials and animation He may be reachedby phone by email at infojohnsvoicecom
BDSept10qxdBD 19082010 1742 Page 16
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NOTThinking how to better manage your media integrated business systems
Should you integrate or interface Were you inspired by presenters such as
Ray Kurtzwell who spoke about using information technology to foster
organizational innovation
If you are in the planning stages yoursquoll be reassured to hear that the results are
outstanding But get ready because itrsquos not for the faint of heart with most initiatives
taking more than five years to complete
Sheila Calhoun Vice President of Traffic Services at Canwest Media spoke to
Broadcast Dialogue about re-engineering broadcast business systems As the
business sponsor for Canwestrsquos S4M (Success for Media Integrated Business
System) Sheila led the design and implementation of an integrated back office
system
What is S4MldquoS4M was designed to re-engi-
neer our business systems as it is aseamless content sales and trafficsystem that enables Canwest tocreate business opportunities andachieve client service excellencerdquo
What was the reason for embarkingon such a large undertaking
ldquoWe saw our business worldchangingmdashbroadcasters were get-ting bigger and there were fewerstandalone stations Operations werebecoming more complex new com-petitors had arrived in the form ofSpecialty and Internet and thebusiness of broadcasting itself wasrapidly evolving We had 30-secondspots and now more often bill-boards 10- 15- and 60-second spotsalong with closed captioningCanwest needed to administer pro-gram changes faster to be evenmore reactive to client needs
ldquoAnalyzing information tookweeks as we attempted to mergedata from multiple systems to deliv-er results to clients and producecritical internal documentation Wedecided to move to a large integrat-ed state-of-the-art system to improve
our best practices provide superiorcustomer service and introduce newbusiness analyticsrdquo
How did it affect workflowldquoPreviously and although we
worked side-by-side workwould be performedin one area thenh a n d e d
for the faint of heart
BY CELESE FLETCHER
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 17
BDSept10qxdBD 19082010 1758 Page 17
off reworked in another area with new elements added then handed offreworked and so on When you take four to five systems across multipleusers and change to one integrated system you in essence change the entireprocessmdashthe interaction workflow and procedures all change
ldquoToday any work performed has an immediate effect in multiple areas ofbusiness It requires people to communicate continuously Workflow anddeliverables improve as you gain efficiencies and greater understanding of howsystems work
ldquoChallenging transitions for any organization people intellectually appreciatethe technology but donrsquot realize the full impact until working within the new processand experiencing the benefits What was once an effortless process during implemen-tation becomes a learning experience They must consider the actions they take with-in their specific job function and ensure that any effect on other areas of business isconsideredrdquo
What were the biggest challengesldquoImplementing system changes takes many years At the same time business keeps
evolving which requires constant adjustment to the environment Elements arise thatyou didnrsquot even dream of when you started the business keeps shifting and adapta-tion must be accommodatedrdquo
How did you manage through constant adaptationldquoThe single most important factor is to have a committed senior management
team willing to stay the courseldquoCommunication was critical in all areasmdashnever making assumptions that people
knew or fully understood the implementation In frequent face-to-face meetings andwritten documentation we explained each step in the transition To over-communi-cate is a key lesson for anyone undertaking a large integrated project as not everyonesees the big picture
ldquoItrsquos not a quick win and certainly not a big personal win for individuals Youneed to have a group of people able to keep the vision and stay the course There isno painless way to go through a big change like this It takes huge commitment frommanagement and is not for the faint of heartrdquo
What did you do to respond to business changes
ldquoWe strategically re-assessed and re-evaluated our approaches throughoutthe process A task force of various busi-ness leaders across the company collec-tively discussed our progress assessedrisks and educated one another on busi-ness impact We gave people the oppor-tunity to be heard and understood
ldquoEssentially we constantly re-engaged people and kept moving for-ward because there was always anothercommitment to meet and another dead-line to achieve and measure
ldquoWe extracted key stakeholders fromsales research programming and ITright out of the day-to-day business towork closely with the vendor and thecore implementation team to make surewe were building the best system possi-ble We contracted expertise outside ofthe business in certain areas like projectmanagement change management andsoftware testing
ldquoCanwest formed a strong workingrelationship with the vendor who wasvery flexible and worked with us throughany setback encountered
ldquoKey stakeholders were repatriatedback into the business as the system wentlive This allowed us to pay attention tosmall details and always think of the busi-ness and people using the systemrdquo
What was the greatest learningldquoTeamwork In all my years I never ful-
ly appreciated or understood the mean-ing of team until this project Even whenwe disagreed we always talked throughthe challenge and ALWAYS moved for-ward together
ldquoThe beautiful thing about a team isgoing forward together and achievingcollaborative solutions for our businessand our clientsrdquo
Celese Fletcher is Principal of The FletcherConsultancy in Toronto She may be con-tacted at celesefletcherrogerscom
18 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
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Celese
Fletch
er
BDSept10qxdBD 19082010 1742 Page 18
EJVE0 Broadcast Division
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 19
From reports of dwindling viewer-ship and ad avoidance to increasedcompetition from the Internet
much has been written about televisionrsquosapparent demise However two recentsurveys speak to televisionrsquos ongoingstrengths as an advertising mediumeven among younger demographics whoare often purported to be disappearing
When personal video recorders (PVRs)were first introduced many said that thistechnology would lead to television adavoidance (and ultimately ineffective-ness) among the majority of CanadiansYears later only 20 of households inCanada own a PVR Furthermore televi-sion continues to be upheld as the mostinfluential persuasive effective andpowerful advertising medium outper-forming radio Internet print and out-of-home according to Television Bureauof Canadarsquos (TVB) Attitudes Survey con-ducted by BBM Analytics in May 2010
According to this telephone surveywhich polled 1001 people 596 ofadults 18+ said that television advertis-ing was the most influential well aheadof newspapers (131) Internet (119)radio (57) magazines (38) and out-of-home (08) Television was alsofound to be the most persuasive form ofadvertising (598) outdistancing news-paper (131) Internet (74) radio(70) magazines (55) and out-of-home (18)
With regards to efficacy television wasreported to be the most effective adver-tising medium (562) followed at adistance by newspaper (135) Internet(13) radio (74) magazines (32)and out-of-home (21) Similar respons-es were recorded for advertising powerand authority
And while it is often reported thatpeople arenrsquot watching TV anymore the
survey revealed that among adults 18+television had the highest reach of allmedia (857) and people spent themost time with it 239 hours per capitaweekly compared to 183 hours for radio159 hours for Internet 25 hours fornewspaper and 08 hours for magazine
Television was also cited by respon-dents as their ldquomain sourcerdquo for newslocal weather traffic and sports
The results of this survey corroborateTVBrsquos new Ad Receptivity Survey con-ducted by BBM Analytics in June 2010which found that people are most recep-tive and attentive to television advertis-ing and they notice it more This is eventrue for the 18-34 demographicmdashoftencited as elusive television viewers
According to the telephone survey469 of adults 18-34 said they are mostreceptive to advertising messages on tele-vision well ahead of out-of-home (14)Internet (104) radio (82) newspa-per (82) and magazine (49)
For adults 18-49 television (450)was also cited as the medium that theywere the most receptive to for advertisingmessages Radio and out-of-home round-ed out the top three far behind with127 and 112 respectively
The survey further found that adults18-34 paid the most attention to adver-tising on television (469) outperform-ing out-of-home (175) newspaper(91) Internet (85) radio (75)
and magazine (51) Adults 18-49 alsosaid that they paid the most attentionto advertising messages on television(435) well ahead of out-of-home(134) and newspaper (116)
In terms of where people are mostlikely to notice ads 45 of adults 18-34cited television much higher than Inter-net (292) radio (91) newspaper(64) out-of-home (38) and maga-zine (32) For adults 18-49 televisionranked highest with 52 followed byInternet well behind with 225 andradio with 116
Survey participants also named TVcommercials as their favourite form ofadvertising
So despite the emergence of new tech-nology and competing media optionstelevision remains the most effective ad-vertising medium across all demograph-ics Television not only has the ability toinfluence and persuade but Canadiansare also more attentive and receptive tothis medium
And with its ability to deliver highreach and usage marketers should con-sider television as the best foundationupon which to build their communica-tion and business growth plans
Theresa Treutler is President amp CEO of theTelevision Bureau of Canada in Toronto Shemay be reached at (416) 413-3886 or atttreutlertvbca
TV is still the one
THERESA TREUTLER
BDSept10qxdBD 19082010 1743 Page 19
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The Western Association of Broadcasters Board of Directors Neil Shewchuk CIXM-FMWhitecourt Tom Newton CKCK-FMCJME Regina Michael Olstrom Harvard BroadcastingRegina Mitch Bozak Global Regina Paula Davies Citytv Calgary Richard Kroeker Golden
West Broadcasting Steinbach Vic Dubois CJWWCJMK-FMCKBL-FM Saskatoon WadeMoffat CTV Saskatchewan and Doug Gunn The TDL Group Corp Calgary
Eacuteric Paulhus Joe Aguiar Eacutemilie Godbout CRTC Gatineauand Candice Molnar CRTC Winnipeg
Bev Brooke and Glenn Ruskin Rawlco Radio Saskatoon
Wayne Rorker and Torri MuzkaGlobal Saskatoon
Bill Hanson CTV Winnipeg and MichaelOlstrom Harvard Broadcasting Regina
Sandi Leonard and Tom PeacockAstral Radio Calgary
20 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Bill Hanson CTV Winnipeg andAl Thorgeirson Edmonton
BDSept10qxdBD 19082010 1743 Page 20
Images from theWestern Association
of BroadcastersConvention
Lloyd Lewis CTV Edmonton
Sophy Schiller Melina Nathanail Rena Nathanail of Nathanail CaptioningCalgary and Cathy Hanson Red River College Winnipeg
Pam Leyland Rawlco Radio Saskatoon
Stephen Sienko Target Broadcast Sales Torontoand Lyle Walsh GX Radio Yorkton
Joe Uyede Novanet Communications Ajax Bill Hanson CTVWinnipeg and Joanne Uyede Novanet Communications
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 21
Mitch Bozak Global Regina Bill Hanson CTV Winnipeg and Wade Moffat CTV Saskatchewan
Tami Moffatt CTV Saskatoon and Shawna KroekerGolden West Broadcasting Steinbach
BDSept10qxdBD 19082010 1743 Page 21
22 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Important boost for campus radio
One of the highlights in the CRTCrsquosnew policy for campus and com-munity radiomdash$775000 for this
segment of the radio businessmdashmust havebeen like a Christmas gift in the middleof summer
Almost a decade after the last reviewthis policy accepted the argument thatthe poor sisters of the industry shouldget a little slice of talent developmentmoney courtesy of private radio
Often lost in the debate is the rolethat these stations play in advancingbroadcasting in Canada Perhaps the twomost important aspects are that they area training ground for workers for the bigguysmdashprivate and public radiomdashand theyprovide an important platform for alter-nate and new musichellip writ large
When campus radio began it was
generally very low powermdashso low that youcould only hear it on the designated cam-pus and sometimes only over speakersset up around the campus Hardly radioand not really broadcasting Campus sta-tions had a bit of educational content butthey were really alternate and had plentyof spoken word
That distinctiveness has remained thecore of campus radio today and will beso in the new policy with a 15 mini-mum requirement of spoken word andspecialty music and a maximum of 15of the famed ldquosub-category 21rdquo aka poprock and dancemdashthe stuff that you hearon most commercial stations
There isnrsquot a lot of community radioin English-speaking Canada but there isa lot in Quebec where the provincialgovernment for years has been pumpingsmall amounts of money to these stationsoften based in small towns and rural areasof the province
Many campus radio stations are tiedto educational programs in broadcastingand journalism whereby students haveto put in a certain amount of time as partof their course work They get real hands-on experience and are ripe for hiring oncethey graduate Along with them are anendless stream of volunteers who neverreally want to work in radio full-time butlove the opportunity to broadcast tosome kind of niche audience sometimesfor years on end These folks also get afollowing and everyonersquos happy
When it comes to airing alternatemusic itrsquos not just an esoteric thing ofproviding airtime to the weirdoes A lotof what begins as alternate becomes main-streammdashits newer sounds different kindsof music or just decent stuff which thebig guys donrsquot pick up because it is un-known in the market Campus radio actsas a safety net to get us the listeners allkinds of music complementing the com-mercial stations who are driven largely bythe chartsmdashalthough many of them dopay some attention to emerging artists
In short campus radio does vital serv-ice to the development of Cancon andin so doing does take a little pressure off
ANDREW CARDOZO
the commercial guys It has also general-ly done well in portraying and giving air-time to the cultural and racial diversityof Canadiansmdashon campuses and in thewider community
That the CRTC has developed a newmechanism to help non-profit radio isgood for honouring its obligation tohelp the public good Itrsquos called theCommunity Radio Fund of Canada theCRFC something like the CRTC
The next one the Commission woulddo well to look at favourably is nativeradio There are native radio stations innumerous tiny communities in the northand the Native Broadcasting AssistanceProgram located in the Department ofCanadian Heritage has been reducing andnot keeping up with demand In the southis Aboriginal Voices Radio Network(AVRN) with its flagship in Toronto andlicensed in several large cities
Both need help and the CRFC pro-vides a good model for the Commissionto help these stations the way it was ableto assist APTN through subscriber fees
The CRFC is a good mechanism whichshould be used in other settings for oth-er sectors of Canadian broadcasting Thereis a small drop in funds for FACTORMusicAction in the range of three per centThe Commission nevertheless did wellby using the powers under Section 3 ofthe Broadcasting Act to ensure the viabil-ity of the diversity of the system overall
Andrew Cardozo a CRTC Commissionerfrom 1997 through 2003 chairs the NewCanada Institute He may be reached atandrewcardozosympaticoca
Rohde amp Schwarz Canada Inc750 Palladium Drive Suite 102Ottawa ON K2V 1C7Phone (613) 592-8000 bull Fax (613) 592-8009Toll Free (877) 438-2880
wwwrohde-schwarzcom
BDSept10qxdBD 19082010 1743 Page 22
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bull 3GHz spectrum ana lyzer bull Power meter with poser sensors
from DC to 40 GHz
Another first for CKUA radio
BY BARBARA JONES
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 23
Over 80 years ago in 1927 publicradio station CKUA was launched inAlberta as the first educational broad-
caster in Canada In 1995 the stationrsquos web-site went live and shortly afterward CKUAmarked another milestone by becomingthe first Canadian radio station to stream itssignal
ldquoThe Internet was in its infancy relativelyspeaking back thenrdquo notes current GeneralManager Ken Regan
When first launched wwwckuacom wasfocused on accredited online teaching It wasclosely associated with Athabasca Universityand IT talent from the school was involved inthe sitersquos creation
Like many listeners Dan Webb was pas-sionate about CKUA and believed it needed astrong web presence The Athabasca University
Thank you for your letterand for dedicating a poemto me this morning on The
Road Home I am originallyfrom Calgary but have
been living in Buenos Airesfor almost two yearsmdash
where I listen regularlyhellip Iwas traveling through
Patagonia hellip and of coursethere is Internet globally andI was able to listen to CKUA
MarayamdashBuenos Aires Argentina
I just recently retired toThailand no more
Alberta wintersmdashsmile but it is wonderful to listento the best radio station online and remind me of the
beautiful long summernights in Alberta
BobmdashKarat Thailand
BDSept10qxdBD 19082010 1743 Page 23
employee volunteered his time and provided the technical expertise to keep the sta-tion on the leading edge nationally
That degree of passion reflects from the stationrsquos on-air talent to its listeners andback again CKUAorg extends the Edmonton stationrsquos reach to additional loyal listen-ers far beyond Albertarsquos broadcasting borders The site averagesbetween 120000 and 150000 unique visitors each month
The last time the on-air station was measured by BBM itachieved a weekly cume of approximately 170000 withmost of that audience found in Alberta
CKUA has uncovered an international audience for itsldquomusic expertrdquo format an audience ready to donate funds tosupport the stationrsquos mandate
Celticmdashjazzmdashpoetrymdashfusionmdashobscure instrumentalhellip the CKUA staff is knownglobally for presenting well-informed programming about all types of music beyondthe confines of mainstream radio
Over two-thirds of the stationrsquos annual budget about $3 million is raised throughvoluntary listener donations The station runs two on-air fund raising campaigns eachyear each lasting 10 days Listeners can donate online 247 a convenient and success-ful website function Online contributions represent about 50 of total voluntary lis-tener donations each year
Regan notes that much of what CKUA is doing online is not unique but reflectiveof the way the world and audiences are changing ldquoEven though we work in a so-calledradio station it is not about radio or television anymorerdquo he said ldquoWe have to stopthinking of ourselves as radio broadcasters We are content producers and distributors
ldquoThe internet has changed the rules of the game Now we have to genuinely thinkabout graphical interfaces and design and video and audiohellip all of these other ele-ments the public just expectsrdquo
Strategically keeping on top of listen-er expectations the station plans to over-haul the design and technical structureof CKUAorg before year end
ldquoIf all we do is continue to streamaudio and not think or do somethingabout the other elements people arejust not going to botherrdquo Reganadds ldquoWe want to try our best tokeep pace with public expectationsrdquo
The stationrsquos passionate listenersask regularly about the music they hearbroadcast or streamed online Today theycan review online playlists but areunable to purchase the music throughthe site To address this demand CKUAis setting up an affiliate agreement withan online music company
ldquoThe principle is to allow users to thegreatest extent possible to be able to usethe CKUA website as a portal by whichthey can access great musicrdquo Regan said
The revamped site will likely includea robust content archive and videos ofmusician interviews from each of CKUArsquosprogramming genres
The station would like to do morepodcasting of its music programming (itcurrently podcasts news and informationshows) but copyright legislation and reg-ulations make that type of service difficult
Taking a page from Webby-award win-ning NPRorg the future CKUAorg mayfeature original online programming web-only articles expanded stories video slideshows artist micro-sites and social net-working tools
It all costs money and requires expert-ise much of which Regan admits thestation doesnrsquot have in-house Howeverhersquos quick to point out that the stationenjoys the luxury of a unique global lis-tenership thatrsquos supportive passionate andpoised to help them achieve CKUArsquos on-line product and programming objectives
ldquoAs long as we articulate to our audi-ence we need to do this and here is whatit will mean to you they will pull out theircredit cardsrdquo he predicts
Hello ThailandArgentina
Barbara Jones isPrincipal of Sailor JonesMedia Inc of OwenSound ON She may bereached by e-mail atbjonessailorjonescom
24 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
BDSept10qxdBD 19082010 1743 Page 24
fHl ~ FILM
[2j RECORDING
~ NEW MEDIAS
~ POSTPRODUCTION
~ RADIO
~~ TELEVISION
ck)a rodionetwork
DOLBY BROADCAST
IIIDOLBV
dolet Digital KHia sustems
~ iSisox-TE C H lrI CJ LCJC3V
=
~ ~l~iiii~~~di ~ middot middot 1
ltlgt SOrKgtmiddot TECHNIQUE
MONTREAL TORONTO T 514-332-6868 T 416-947-9112
The Art of Listening Makes for Solutions
sonotechniqueca
VANCOUVER T 604-298-2200
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 25
Stan Klees The Original Canadian Music Man (Part 2)
When we last left Stan Klees hersquodbeen in Toronto radio for sever-al years but when his father be-
came ill he gave up his radio career andgot a job at the post office to help paymedical expenses But fate soon steppedin
Stan fell in love with a dancer in theBroadway touring company of Kiss MeKate and because of her ended up spend-ing a lot of time in New York The fre-quency of his trips led to a reservations jobat TCA (later Air Canada) which came inhandy a few years later when CBC TV pro-ducer Stan Jacobson was flying BobbyDarin into Toronto for an appearance onCross Canada Hit Parade
ldquoBy this timerdquo Klees remembered ldquoIwas working for ATCO Records and I wasat CBC waiting for Bobby Darin to fly inIt was my job to look after him once hegot there Stan (Jacobson) came over tome and said lsquoNew Yorkrsquos fogged inDarinrsquos not comingrsquo I said lsquoGive me aminutersquo I made a phone call to Air Canadaand got my old manager I told him theproblem and he said hersquod call me backwhich he did Hersquod got Darin on the nextAmerican Airlines flight into Toronto Iwent to the airport to pick him up gothim to CBC and we became good friendsIn fact he stayed in the guest room at myhouse that night because he couldnrsquot getback to New York We traveled a lot to-gether over the years had a lot of funand I always say that I owe my career to
Bobby Darin because of all the peoplehe put me in contact withrdquo
Klees and Darin remained friends un-til Darinrsquos death in 1973
Another friendship that turned into asuccessful long-time working relationshipwas with Walt Grealis
In 1964 Grealis a former Torontopolice officer and Klees launched RPMWeekly and ran it for the duration of itsexistencehellip with a little help from Stanrsquosmother Klees smiles as he remembersldquoMy mother was the patron saint of RPMWhenever we didnrsquot have enough moneyto pay the post office or the printer shersquodloan us whatever we neededrdquo
Stan and Walt also co-founded theJUNO Awards which began as the RPMAwards
ldquoAt firstrdquo Klees recalls ldquowe thoughtwersquod just do a poll so we put a ballot inRPM people filled it out and mailed orfaxed it back As I recall we got about 150responses but the winners didnrsquot receiveanything
ldquoSomebody came into the office oneday and said lsquoItrsquod be nice if you sent thewinners a scroll or something that theycould hang on the wallrsquo so I designedone and we sent them out The followingyear we decided to throw a party andinvited 75 peoplemdashand 150 showed upWithin 20 minutes there were no sand-wiches left and the bar was finished Waltread off the winnersrsquo names they cameup to pick up their awards and it wasoverrdquo
At the next yearrsquos ceremony Stanrsquosmother came to the rescue once againand made enough sandwiches to lastthrough the eveningrsquos festivities
The RPM Awards eventually becamethe JUNO Awards and a few years laterthe Canadian Academy of Recording Artsamp Sciences an organization set up specif-ically to handle the Awards took over con-trol Stan and Walt stopped going to theJUNOs in 1996 as they were both disap-pointed at how they were treated
Stan Klees was a very early supporterof Canadian talent Long before the CRTCbrought in the CanCon regulations which
DOUG THOMPSON
Stan fought long and hard for he wascreating Canadian hit records with artistslike Shirley Matthews and Little Caesar andthe Consuls on labels such as Tamaracand Red Leaf Stanrsquos design of the MAPLlogo is still in use today
At the 2001 SOCAN dinner whereKlees was given a Special AchievementAward the audience of Canadian musi-cians songwriters and publishers gavehim a seven-minute standing ovation
Although Walt Grealis who died ofcancer in 2004 received the Order ofCanada in 1994 for his contributions tothe Canadian music industry Stan Kleeshas not yet been so honoured
Itrsquos time we change that
Doug Thompson can be reached by e-mailat dougtrogerscom
BDSept10qxdBD 19082010 1743 Page 25
Introd ucing
Connect your music scheduler directly to your PPM~ listeners
I CE + REACT I
dleercsworkscom 1877774107bull
wwwmediamonitorscom wwwgselectorcom
~2002-2010-Honlcon All ll91u- Allshylheproporyol___
26 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Ants donrsquot sleep
Do you believe that ants donrsquotsleep Do you believe that agiraffe can go without water
longer than a camel Whether or not youbelieve these statements depends on whosays them
Apparently if a person with a foreignaccent told you these things you would-nrsquot believe them
Why According to research at theUniversity of Chicago a foreign accentreduces credibility in ways that the speak-er and the listener donrsquot consciouslyrealize Because an accent makes a per-son harder to understand listeners areless likely to treat what they say as truth-ful The credibility decreases even moreas the accent thickens
ScienceDaily summarized the study asa way ldquoto test the impact of accent on cred-ibility American participants were askedto judge the truthfulness of trivia state-ments by native or non-native speakersof the English languagerdquo and providedtop line findings from the research
Boaz Keysar is a Professor of Psychol-ogy at the University of Chicago and anexpert on communication Keysar saysldquoThe results have important implicationsfor how people perceive non-native speak-ers of a language particularly as mobili-ty increases in the modern world leadingmillions of people to be non-native speak-ers of the language they use daily Theaccent makes it harder for people to
understand what the non-native speakeris saying They misattribute the difficultyof understanding the speech to the truth-fulness of the statementsrdquo
This is perhaps the most relevant out-come of the study for commercial writersand producers If people cannot be clear-ly understood they cannot be believed Wedonrsquot disbelieve consciouslymdashthe accenttricks us into thinking we donrsquot believe itsimply because we donrsquot understand itNow what
There are many great commercials withso-called foreign accents in them Cleverwriting and a unique sound makes thesecommercials really pop Such commercialshave been running for yearsmdashwe can onlyassume they work or the creative wouldhave changed ages ago
The unmistakable voice of HughHeron of Heathwood Homes is just thatmdashunmistakable His voice oozes credibil-ity due in large part to the fact that healways speaks with sincerity While theoccasional word or phrase in his thickScottish accent may be difficult to wrapyour ear around the overall tone of hisvoice makes Hughrsquos commercials standout He told me recently that people hemeets on the street treat him like a friendbecause they feel like theyrsquove met himbefore His voice is unique and memo-rable Thatrsquos why his commercials work
One of my favourite commercialsmakes fun of the stereotypical human
MAUREEN BULLEY
response to people who donrsquot speak yourlanguage ldquoGood Morning is this theinformation deskrdquohellip the opening linein this classic spot for SAS Airlines fea-tures an American speaking to a Europeanhe believes doesnrsquot understand him Sothe American speaks English but does soextremely loudly and extremely slowly Asit happens he is speaking to a British manwho speaks English very well thank youvery much Ironically the American isoverseas and the tables are turnedmdashnowhe is the man with the supposed accent
So is there a place for foreign accentsin radio advertising
Irsquom not entirely sure but what I doknow is that participants in the RadioPower Tools research gave low scores tocommercials that contained a foreign ac-cent if it was ldquoa voice that drips with anon-mainstream accent spoken only bya small group within the population andused for no apparent reasonrdquo
Clearly the operative here is ldquono ap-parent reasonrdquo So if it makes sense toinclude a voice with an accent do so withpurpose I would also suggest using a voicewith a genuine accent instead of tryingto replicate one Yoursquoll be disappointedwith the finished sound of the piece andyour client will be disappointed with theresults of their advertising unless yourvoice talent can truly nail that accent theydonrsquot naturally possess
So do ants sleep or not Accordingto BBC Earth on average a single workerant in Britain takes 250 naps a day buttheyrsquore only a minute long The Queenfalls asleep at far more regular intervalsthan her royal subjects Guess they canrsquotunderstand a word she says
Maureen Bulley is president of THE RADIOSTORE She may be reached at 1-888-DORADIO or at doradiototalnet
BDSept10qxdBD 19082010 1743 Page 26
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Reclocking Amplifier Highest quality 3G HD SO SDI reciocking distribution amplifier
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plus a chance to win an iPad bull
Congratulations Facebook you rockAccording to Hitwise Facebook has become the most
visited website in the United States Its market share ofvisits was up 185 over the same time last year Just tocompare Google was up around nine percent
I was going to Google what that meant but it justseemed cruel
I believe it means that we are spending more timepoking people we wouldnrsquot waste the time of day to chatwith than we are looking up important stuff like sportsstats or interesting uses for peanut butter (which incidentally include lubricant pet pill disguiser andpaper label remover Really I Googled it)
Wersquove all Googled ourselves from time to time manyof us using a computer
But facebook it Facebook is taking over the worldAs you read this I am on Facebook Go aheadhellip go
friend mehellip Irsquoll be there Itrsquos where I live nowFacebook tempts us with the egotistical promise that
someone somewhere on the planet really really wantsto know every single errant thought that crosses our
minds AND they want to see photos AND they want toknow what we think about their thoughts AND photos
Capitalized conjunctions aside Facebook is theperfect place to cut and paste the creative work of othersinto our electronic personas instead of actually doingsomething creative or original ourselves thus savingtime that we can then use to do more poking and lesstalking How am I today Just check out the stolen lyricfrom someone elsersquos song I have posted as my ldquostatusupdaterdquo Apparently today I am a little Olivia NewtonJohn (pre-Grease)
Itrsquos a diseaseI must comment on your new cat photo or I will dieOops hang on a sechellip gotta return a poke Back
now LMAO Freakinrsquo funny catsLike you I joined initially to see what all the fuss
was about In its original days Facebookers were lessconcerned about security so you could scan astrangerrsquos profile check out their friends and eventheir friendsrsquo friends It was a voyeuristic orgy of peek-age Not that any of us did that sort of thing of course
Once the lurking was curtailed the search was on forco-workers and family members as we embarked on awildly competitive jag to snag as many friends as possible
In those early days getting a Friends request was agiddying high
Ooooohhellip someone wants to be my friend INSTANTADD
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 27
Poke-poke
BY MARK LA POINTE
status update
BDSept10qxdBD 19082010 1743 Page 27
Now of course we are more discerning of the company wekeep Do I know them Will they clutter my page with applica-tion drivel and invites to lame events Or worse will they notbe interested in my brilliant application newsfeed and my ldquoohso importantrdquo event
After the friends came the gameshellip sorry ldquoapplicationsrdquo Nowwhen Irsquom too tired to poke I can find out what kind of dog Iam or what country song tells my storyhellip or God help me playFarmville (along with over 83 million other monthly users)
(By the way my answers are dachshund and Goodbye EarlAlso I have never been too tired to poke I know it happens tomen my age but knock on wood I still can)
And letrsquos not forget the frustration of the endless programupdates I just figure out where everything is so I can steer theUSS Facebook without having to rely on Mr Sulu whenBAMhellip my life is chaos again and instead of checking my noti-fications I am driving straight into the sun while Yeoman Randlooks intensely into the soft focus camera In its present incar-nation I still canrsquot find the damn ldquoSign outrdquo tab
It has only taken a few years for a simple social networkingtool to become the worldrsquos biggest scrapbook Our need toshare has even pushed into the formerly sacred Have you seenthe video of the couple that interrupted their ldquoI dosrdquo to updatetheir Facebook status from ldquosinglerdquo to ldquomarried I think I actu-ally threw up a little that time
Remember first second and third base (No not baseball)It has been re-faced
Now therersquos ldquoFace-baserdquo that magical part of love when youchange your status from ldquoSinglerdquo to ldquoIn a relationshiprdquo I assumeit happens after yoursquove rounded the bases a few times
Itrsquos sooooo cute In the same way itrsquos cute when your neigh-boursrsquo kids spray-paint ldquoBUTT FACErdquo on your garage door
FB is a giant black hole of time and effort sucking in every-thing around it without mercy while only giving back invita-tions to play Mafia Wars
Fan Pages are big business now as entertainers and retailersand people with causes can use FB to continue to shamelesslyhump their agendas and doo-dads
Sadly I am now turning into the Facebook equivalent of acranky old man I hate it when my friends donrsquot use actual pho-tos of themselves as their profile pics Since I never actually seethem face-to-face anymore without those photos I have no ideawhat they look like During the Winter Olympics I assumed allmy friends had become hockey sweaters or red leafs
Also I am protective of my Wall Lame status updates nowequal instant ldquoHiderdquo for you ldquoI love my dogrdquo while accurateis your one-way ticket to GONE-ville I may even un-friend youfor that juicy contribution
I would moan on a little longer but in the time it has takenme to write this I have missed 16 crucial status updates (Trevorand Aaron are now friends) three pokes (which still make megiggle like a nine-year-old who thinks ldquopianistrdquo is dirty) and twopage suggestions (Join if you think RUSH deserves inductioninto the R and R hall of famehellip which I do) So I am hittingthe ldquosign outrdquo tab (which I just found thank you very much)
Mark La Pointe is a freelance writer and voice actor forwwwKillervoiceoversca or at least he would be if he would stopfooling around on Facebook He may be reached by e-mail atmarkannounceryahooca
BDSept10qxdBD 19082010 1743 Page 28
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Applied Electronics extends a large thank-you to all our sponsors for their generous support of our 24th annual golf tournament bull
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 29
Gord James comes home
When I was 14 my buddies allwanted to be famous sportsheroes or rock stars I wanted
to be Gord JamesMy obsession with radio came to me
like most of us at an early agemdasheight tobe exact By the time I was 10 and livingin Southern Ontario I knew exactly whichjocks sounded great and by 14 there wasno one better to my ears than Gord James
Gord James is one of the few yeomanof an era in Top 40 and rock radio thatmany view as the halcyon days of radiorsquossound Hersquos still doing itmdashand doing itevery bit as well as he ever has
The latest incarnation of the GordJames Experience is at Hamiltonrsquos newVinyl 953 a place that feels right to himbecause the geography that surrounds thebroadcast studios is literally home
Gord went to high school at Saltfleetin Stoney Creek (now part of Hamilton)and did the WKRP town-to-town up-and-down the dial thing in his first few yearsincluding stops in Cambridge LondonCornwall and Kitchener before landingat CKOC Hamiltonrsquos home of the BIG500 Countdown in the early rsquo70s
In 1974 the now legendary J RobertWood interviewed Gord for an openingat CHUM-FM free form at the time Butit was the ldquocoolrdquo station 1050 CHUMwhere Gord wanted to be
ldquoThank you for coming in and good-byerdquo was the response he remembers
ldquoI realized how much I had to pull upmy boot straps to hang with those guysrdquohe recollects James was talking about thebig voices such as John Majhor TerrySteele Jim Van Horne Mike HollandRoger Ashby and Bob Magee (Magee nowholds down the morning drive slot atVinyl 953 helping give that station a def-inite CHUM flavour that works perfectly)
But it wasnrsquot long before James land-ed a gig at CHUM-AM doing all-nightsand filling in on day shifts now andthen By 1978 CHUM-FM was being pro-grammed by a young upstart named RossDavies and he wanted Gord to comeover to the FM side of the building Thateventually happened too with weekendsafternoons and in 1983 as morning hostalong with Rick Hodge
ldquoThere are so manymemoriesrdquo said James
ldquoOne really stands outI was filling in for RogerAshby As we were doingour birthday feature onair it was mentioned thatit was my birthday andall of sudden a lot ofpeople gathered by thedoor and started singingHappy Birthday I heardtwo younger singingvoices through my head-set and realized that TomJokic our producer had patched in twoof my three children Rachel and Kevinfrom a cell phone and they were singingtheir hearts out out of tempo and out oftune with the rest of the group and Ithought that sounded even better becauseof itrdquo
The sound is what matters to GordJames And he says the fun has not goneout of it And sitting chatting with him is
JAMIE WEST
like pulling into a filling station for pos-itive energy
Vinyl PD Derm Carnduff says thatgetting Gord on board at Vinyl was a nobrainer
ldquoGordrsquos name came to mind prettyquickly His heritage as a Toronto radiopersonality would give us instant credi-bility but ultimately his talent made
Gord one of our top candidatesrdquo saidCarnduff
ldquoHis knowledge of themusic his wit and dedica-tion serve his audience ex-tremely well and the radiostation as wholerdquo Carnduffsaid ldquoAnd oh yeah hersquos gotan okay set of pipes toordquo
ldquoThe saying at CHUMused to be lsquoletrsquos have somefunrsquordquo remembers Gord
I ask him if hersquos still hav-ing fun
ldquoTherersquos no question thatIrsquod do it all over againrdquo Gord
responded ldquoonly this time Irsquod betempted to break a few more rulesrdquo
Now thatrsquos the spirit of a true rockjock shining on after nearly 40 years ofconnecting with all of us
Jamie West is CEO of Westpro Media Incbroadcast consultants and creative contentsuppliers He may be reached by e-mail atwwwwestpromediacom or at 905-541-0127
BDSept10qxdBD 19082010 1743 Page 29
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These prewired jackfield assemblies look and work great They install quickly and easily and they cost less than a plain (bare) jackfield but save you lots of time bull twenty-four 025 TRS jacks bull all primary and normal contacts are prewired bull standard 175 x 19 layout to AMP CHAMP connectors at the back
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30 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Fact is facts donrsquot mattermuch anymorehellip
One of the things I enjoy most is alively debate with friends whohave differing points of view I
like the way people get charged up aboutthings they really care about how theyshape their thoughts to support theirarguments
I particularly enjoy it when the debateis over and in the best instances wersquoveall learned something from each otherAnd maybe if our minds are not onlyengaged but ldquoopenrdquo we might find ourposition moving begin questioning theplace where opinion started and realityor facts kick in Unfortunately it seemsthat fact-based debate is a dying art
A new study from University ofMichigan researcher Brendan Nyhan en-titled When Corrections Fail The Persistenceof Political Misperceptions shows that peo-ple who have based their beliefs on mis-information rarely change their mindseven when presented with the facts Evenmore disturbing they often cling evenmore strongly to their beliefs when theyare proven to be inaccurate a phenome-non Nyhan has dubbed ldquobackfirerdquo Notsurprisingly this reaction is most com-mon when it comes to partisan issuesaround politics and social issues
Nyhanrsquos recent study is a follow-upto research he completed with associatesat the University of Michigan in 2005and 2006 Those studies showed a basichuman tendency to continue to believe
in facts we carry in our heads even whentheyrsquove been proven false Nyhan says thisis worse than merely being misinformedit means our views are entrenched andnot subject to sway by any informationsource It isnrsquot information thatrsquos missinghere but rather a basic emotional responsethat makes smart people hang on to falsefacts for reasons it is hard to define
Nyhanrsquos study as well as previousstudies conducted in 2005 and 2006around facts vs perception attempts tounderstand why intelligent people con-tinue to accept misinformation as fact inthe face of contrary proof This may notbe a new practicemdashpeople have alwaysshaped facts to fit the outcome they wantmdashbut Nyhan and others believe there ismore reason for concern now than atany other time
Nyhanrsquos study suggests the underpin-nings on which governments are chosenare becoming more fractured He sayswersquore filtering the information we receivethrough a prism and end up getting areal divergence on all sorts of issues Andthat makes it really hard to have intelli-gent debate He equates the electoratersquosview on politics to sport and says peoplesupport a team because they are emo-tionally committed to them they absorbthe misinformation they need to contin-ue their supportmdashfor better or for worse
Nyhan says we need a ldquosupply-sideapproachrdquo where we try to enforce and
NANCY SMITH
increase the ldquoreputational costsrdquo on peo-ple and institutions who promote bad in-formation Given the numbers it seemsunlikely that this is a viable solutionPartisan news hosts and their networksare making millions while more moder-ate media languishes The cycle continuesbecause audiences are attracted to newsoutlets that reflect their beliefs howeverinaccurate they may be
In fairness to media consumers it isoften difficult to separate whatrsquos accurateand what isnrsquot particularly within an envi-ronment where we get our news in bite-size pieces with little context But Nyhansays the really frightening pattern isnrsquot justwhere we get our news but how we useit If we refuse to change beliefs that arebuilt on inaccuracies the consequencescan be devastating
I read a quote attributed to Kant thatseemed appropriate to Nyhanrsquos studyldquoMankind may be crooked timberuniquely susceptible to ignorance andmisinformation but itrsquos an article offaith that knowledge is the best remedyIf people are furnished with the facts theywill be clearer thinkers and better citi-zens If they are ignorant facts will en-lighten them If they are mistaken factswill set them straightrdquo
Even Kant didnrsquot anticipated the soci-etal impact of spin doctors and media inthe 21st century
Nancy Smith is ChairCEO of NextMedia a Toronto-based business consulting and marketing company She may bereached at (905) 468-7774 or atnsmithnextmediacompanycom
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T 2 0 4 8 8 9 9 2 0 2 E G N E I L S O N D E M A M B C A
D E M A L L E N amp A S S O C I A T E S L T D
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CK
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RIE
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FM PROTECTION RULES ARE CHANGING
BDSept10qxdBD 19082010 1743 Page 30
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 31
Victoria a few days each weekGeorge Gordon who had been
morning Anchor at News1130Vancouver has moved to
CFRA Ottawa as morn-ing News Anchor Hersquosalso tasked with coach-
ing and mentoring otheron-air personalities
There were a number of changesat Corus Entertainment relatedto Corusrsquo most recent organi-zational review to streamlinedecision-making and clarifyroles and mandates Among
the changes Corus TelevisionmdashReporting toDoug Murphy Exec VP and President of CorusTelevision are Colin Bohm VP InternationalAndrew Eddy VP Affiliate Sales Bill Knight
VP Business Developmentand Planning Gerry MackrellVP Airtime Sales Susan RossVP Strategic Planning SusanSchaefer VP Head of Networksand Marketing and JoannaWebb VP Head of Program-ming and Production CorusRadiomdashReporting to HalBlackadar Exec VP and interimPresident of Radio are DaveFarough VP Brands and Pro-gramming in Toronto (was GMat CFPLCFPL-FMCFHKFMCKDK-FM London) Chris Sisammoves in [see below]) DavidHuszar VPGM Interactive andEmerging Platforms (was VPGM Corus Interactive ampIntegrated Solutions) NeilCunningham Director of SalesWestern Canada Garry McKenzieGM Corus Radio Vancouver(was GM at Corus RadioCalgary) Doug RutherfordVPGM Corus Radio Alberta(now also GM at Calgary)Suzanne Carpenter VPGM
CTVrsquos Lloyd Robertson has an-nounced his retirement set fornext summer By putting itoff until then hersquoll roundoff his CTV career at 35years from the day he
joined then-Anchor Harvey Kirck in1976 as co-Anchor of CTVNews Hersquos been Chief Anchorand Senior Editor since 1983Lisa LaFlamme 45 is his suc-cessor She began her broad-cast career at hometownCKCO-TV Kitchener in 1988Reporting stints include IraqAfghanistan Sri Lanka Haitiand as a political correspondent in OttawaFormer NBC News Foreign CorrespondentDawna Friesen is the next Anchor of CanwestrsquosGlobal National succeeding Kevin NewmanFriesen a native of Winnipeg began her careerat CKX-TV Brandon then worked at CBC andCTV before being hired by NBC in 1999Friesenrsquos reporting duties took her throughoutEurope and the Middle East from her base inLondon CKYCITI-FM Winnipeg GM Tom Scottreturns to Citytv Winnipeg thisfall again as GM Scott whojoined Citytv in 2008 moved
to the radio side to be GM at the Rogers-ownedradio stations after the previous manager wastransferred to Vancouver A new GM for theradio cluster is being sought CTVglobemediaSr VP Corporate Communications BonnieBrownlee is no longer in place Her successor isScott Henderson VP Communications Brownleewho joined CTV in 2007 succeeded Mary Powersin the position Douglas Elphick joined Joytv10 Vancouver (ZoomerMedia) as GSM Elphickhad been Director National Sales WesternRegion for CTVglobemedia and was mostrecently with the CTV Olympic BroadcastConsortium Brian Blackburn is no longer GSMat the Jim Pattison Broadcast Group (JPBG)radio stations in Victoria A successor had yetto be named at press time In the interim BruceDavis VP of Sales for JPBG and GM of theKelowna radio properties is filling in Hersquos in
Make sure that BroadcastDialogue has your peoplechanges E-mail station
news to howardbroadcastdialoguecom
LloydRobertson
Dawna Friesen
Lisa Laflamme
Susan Ross
BonnieBrownlee
George Gordon
Joanna Webb
Dave Farough
Andrew Eddy
Chris Sisam
Douglas Elphick
Susan Schaefer
ScottHenderson
David Huszar
Doug Rutherford
Garry McKenzie
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 31
32 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
1071 Abbotsford as Morning Show Hosthellip At new Country sta-tion 1007 HANK-FM Bridgewater launched July 22 JonathanCrouse moved from afternoons on sister station CKBWBridgewater to be the morning show Host Nick Yorston who
moved from Yellowknife does morning newsAndrea James moved from sister station CKDR927 Dryden to do middays while Alicia Huntermoved from CKBW for HANKrsquos afternoon show
Gerry Pigeon whorsquos been with Corus RadioCalgary the past nine years the last six as RSMhas moved to NL Broadcasting in Kamloops asGSM for the companyrsquos three stationsmdashCHNLCKRV-FM and CJKC-FM Shelly Datseris hasbeen appointed Manager Communications atTeletoon Toronto Her background includes sev-en years at Rogers Communications and at RogersTV Diana Swain has beenappointed to Senior Correspon-dent of the CBC News inves-tigative unit The CBC TorontoAnchor will continue to be anoccasional fill-in Anchor on TheNational Dale Jubb is the newManager of Operations at CTV
Calgary Jubb moved from his CEO position atvideo production facility Empowered Media inOttawa Former Ops Mgr Karen Irvine movedto Manager On-Air Operationshellip Justin Park
moved to CTV Calgaryrsquos engi-neering department from sisterCTV Reginahellip Joe McFarlandND at 1021 FM The Lounge(CJCY-FM) Medicine Hat sinceits launch in 2008 moved toCorus Radio Calgary as aReporter New MD at JACKCalgary is Jeff Walker exMDSwing Announcer at K-97Edmonton Chad Thomas hasreturned to Astral Radio Calgaryas Digital Accounts ManagerHe left the stations to found anagency when they were ownedby Standard Radio CalgaryhellipDavid Lee is the new Country Manager Canadafor RCS CanadaMedia Monitors Hersquos based inToronto Lee succeeds Ross Langbell who leftthe company this past spring Jess Bradyjoined Corus Cornwall as Morning Anchor and
Corus Radio Eastern Ontario and VPGMCHEX TV Peterborough and CKWS-TV KingstonMichael Harris GM CKWS-TV and CHEX TV(was GM of CHEX TV only) JJ JohnstonGM Corus Radio Cornwall Kingston andPeterborough (was GM at CorusRadio Vancouver) No longerwith the company are CornwallGM Scott Armstrong and CorusKingston [radio amp TV] GMMike Ferguson who retiredend of August Former CorusRadio Peterborough GM BrianArmstrong moves to GSM) ChrisPandoff VPGM Corus Radio
Toronto and Hamilton (was VPGM for CorusRadio Toronto only but now adds Hamiltonduties held by Suzanne Carpenter) Chris SisamVPGM Corus Radio Southwestern Ontario(based in London Sisam will be responsiblefor Corus Guelph Corus KitchenerCambridgeand London Guus Hazelaar of Corus Guelphhas retired Lars Wunsche GSM Corus RadioToronto (was GM at Dave FM (CJDV-FM)TheBEAT (CKBT-FM) Kitchener)
Mike Finnerty the former Daybreak Host at CBCRadio Montreal returns this fall to anchor themorning show He left last year to work as anonline editor for The Guardian in London NancyWood hosted Daybreak for six months afterFinnertyrsquos departure She left earlier this yearAstral Radio BC Peace Region Brand Director JayTerrence after 10 years at that location three asPD moved to sister station CJAY Calgary tobecome Assistant Brand Director (Brand Directoris Astral nomenclature for PD)hellip After more than 21 yearsCTV Calgary News Anchor BarbHiggins has left her job to
become a mayoral candidate in this fallrsquos elec-tions Higgins and co-anchor Darrel Janz an-chored the News at 6 since March 8 1989 andare considered the longest serving anchor teamin Canadahellip Mark Russett has been promotedto GSM at Newcap Radio Ottawa He joined thestation five years ago as Retail Sales ManagerhellipKenny Jones Morning Show Host at Country933 Fort McMurray for the past nine yearsheaded to Rogers-owned sister station Country
JJ Johnston
Chris Pandoff
Lars Wunsche
Michael Harris
Jay Terrence
Barb Higgins
Kenny Jones
Gerry Pigeon
Mark Russett
Diana Swain
Shelly Datseris
Dale Jubb
Justin Park
Karen Irvine
Jeff Walker
Joe McFarland
Chad Thomas
David Lee HBA
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 32
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 33
Reporter The University ofWestern Ontario graduate madethe move from LondonhellipSheldon MacLeod the formerNDMorning Editor at CKBWBridgewater is now a WeekendNews Anchor and afternoonReporter at News 957 Halifax
Earle Mader PD at C100 Halifaxhas retired Mader spent his30-year broadcast career withthe CHUM station the last twoand a-half years as PD TheBOUNCE PD Chris Duggan has
taken over as PD for both stations Mader won Music Directorof the Year honours (secondary market) at the 2002 CanadianMusic Week Jennifer Yascheshyn has been promoted to PD atCHUM Kingston from Promotions and Marketing Director Shesucceeds Dan Melon who is moving to the faculty at OttawarsquosAlgonquin College New Marketing and Promotions Director isShawn Whalen who continues with his regularFLY-FM Kingston on-air shift Matthew Waddellmoved to TELETOON Canada in Toronto asCreative Director Most recently Waddell wasAssociate Creative Director at Astral TelevisionNetworks Kapila (Kaps) Ratnayake is the newChief Engineer at Corus Radio Cornwall He
had been with Rogers RadioCalgary Succeeding him isJim McTighe from CFJC TV7Kamloopshellip Mid-summer JohnWaterman became the ND at981 FM CKBWHANK (CJHK-FM) Bridgewater Watermanhad been with ATVCTV Halifaxand most recently 917 TheCoast Sechelt
Mark Lade after 50 years behindthe microphone has called itquits During his career Ladeworked at such venues as OwenSound Woodstock Hamilton Chatham NiagaraFalls Welland and London his last stop beingOldies 1410 CKSL London Jennifer Stewart hasbeen promoted to Exec Director of AcquisitionsDevelopment and Feature Film NetworkProgramming at CBCrsquos English TelevisionServiceshellip Ceara Kavanagh has moved from her
Shawn Whalen
SheldonMacLeod
Jess Brady
JenniferYascheshyn
Earle Mader
Jim McTighe
Mark Lade
MatthewWaddell
KapilaRatnayake
JenniferStewart
BDSept10qxdBD 19082010 1743 Page 33
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34 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
PD gig at Vibe 985 Calgary (now Virgin Radio98-5) to return to 1073 KOOL FM Victoriawhere shersquos the afternoon drive Hosthellip DerekLuis is new CEO at National Screen InstituteCanada (NSI) succeeding Susan Millican Hewas a SUN TVQuebecor Media Executivehellip PaulSedik ex of Astral Media Television has landedas Regional General Manager Central Ontarioat NEWAD a Toronto-based agencyhellip FAN 590Toronto fired the morning drive team of DonLandry and Gord Stellick plus morning showHost Mike Hogan Also gone are Announcer RickRalph and Producer Brian AngusTaking over mornings on aninterim basis was Toronto radioveteran Jeff Lumby News 957Halifax talk show Host AndrewKrystal has moved to mid-mornings at The Fanhellip MarkMorris joined 1039 The JuiceKelowna as Afternoon Driversucceeding Ken Allan Joonyer
Morris had been with SUN FM Penticton hellipEdmonton market veteran Shane Michaels isthe new Afternoon Drive Host at 963 CapitalFM Edmonton succeeding Jason Roberts
Roberts moved to 1049 EZ Rock Edmonton asAfternoon Drive Host which resulted in LochlinCross to handle mid-days at The Bearhellip BrentBrooks is now the Morning Host at COUNTRY95 Lethbridge The 25-year veteranrsquos stops haveincluded Calgary Red Deer and Lethbridge withvarious roles such as PD MD and various on-air postshellip Taking over the midday show at Q99Grande Prairie is Renn Davies who moved fromZ99 Red Deer Former midday Host WardLivingston now does drive afterChristy Farrel whorsquod held theposition as well as being MDmoved to Sun FM PentictonPDmorning show Host PaulOuellette adds music dutiesAlso joining the team is CristyEllen from CJNS Meadow LakeSK taking over the productioncreative post
Tamara Konrad has become GMGSM at CKEA957 Edmonton Konrad moves to the HarvardBroadcasting station from her Ops Mgr position
CearaKavanagh
Renn Davies
Derek Luis
Andrew Krystal
Paul Sedik
Brent Brooks
Lochlin Cross
Ward Livingston
Cristy Ellen
Tamara Konrad
BDSept10qxdBD 19082010 1743 Page 34
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 35
at Corus Edmonton where shewas the Ops Managerhellip Inaddition to his GSM responsi-bilities at X929 (CFEX)Calgary Gary Brasil is now alsothe National Sales Manager forthe Harvard grouphellip BroadcastEngineer Chris Terpsma theChief Engineer at VistaBroadcasting has moved tobecome responsible for techoperations at Harvardrsquos newstations in Edmonton and RedDeerhellip Angie Norton hasbecome the new Business Manager forHarvardrsquos Regina and Yorkton stationshellip AndChristian Hall in addition to his responsibilitiesas PDOps Mgr at X929 Calgary is nowProgram Manager for the Harvard AlbertaRadio cluster After 12-years Bill Toffan hasretuned to 1049 The Wolf Regina as PDMorning
Show Host He succeeded Chris White who recently joined theHarvard sales department after having been on the air for 15years and PD for the last three
Heather Ostertag is no longer PresidentCEO of FACTOR theFoundation Assisting Canadian Talent On Recordings Brian
Hetherman FACTORrsquos VP of Industry Affairshas assumed GM duties until anew president is appointedhellipEldon Duchscher after 21 yearswith the Saskatoon Media Groupmdashthe last few years as NewsDirectormdashhas resigned a moveprompted by an opportunity of-fered to his wife at the Universityof Calgary Duchscherrsquos NDposition at CJWW Country 600Magic 983929 The Bull wasfilled by Vanese Ferguson KateBuick after 15 years at CD 989Simcoe is now PDMidday Hostat K-Rock 1055 CharlottetownSucceeding her in mornings atSimcoe is Asta Syri who joinedGerry Hamill and Renee BerubeCD 989 VPGM Blair Daggetttook over PD responsibilitieson an interim basis AcadiaBroadcasting Thunder Bay PD
Sandra Dolynchuk resigned citing family reasonsShe returned to Winnipeg and joined K-Rock1007 as PDhellip A (CKVR-TV) Barrie AnchorLance Chilton after almost 12 years as even-ing news Anchor has moved on leaving thebroadcast business to try his hand in realestate Rhonda Messieh is the new MarketingManager at CHCH News Hamilton Prior tothat shersquod been Marketing Manager for CorusEntertainmentrsquos CMT Paul Timm has been ap-pointed Digital Accounts Manager for AstralRadio Manitobahellip CBC has appointed Greg Guyas the Senior Communications Officer for NovaScotia Guy has 23+ years experience at theHalifax Herald and with his own companyhellipDavid Magro is now responsible for imaging andcommercial production withinthe Rogers Radio Toronto clus-ter production department His20-year career includes stops atVirgin Radio 999 Toronto CorusToronto New Flow 935 Toronto
and Z103 Toronto Marvin Piuti is now ND at897 Sun FM (CJSUFM) Duncan Most recent-ly he was with CHEK-TV Victoria The New VImdashnow A (CIVI-TV)mdashVictoria and is an alumnusof Citytv TorontoMuchMusic He succeeded RicRathburn who retired Samantha Cook has suc-ceeded Brian Bolt as the Program Coordinator
for the radio broadcasting pro-gram at Hamiltonrsquos Mohawk College Cookbrings 10 years of broadcast experience to hernew position having worked at Country 953Hamilton Energy FM Toronto Kiss FM Torontoand YTVhellip Darryl Henry moved to 981 CHFIToronto after having done mid-days at Astralrsquos973 Torontohellip Stephen Smart formerly of CTVBritish Columbia has moved to become theLegislative Correspondent in Victoria for CBCTelevisionhellip Mastermind is no longer the after-noon Drive Host at Virgin Radio 98-5 CalgaryHolding that spot now is Simon Mitchell abroadcast veteran with stops in AustraliaVancouver and Victoriahellip Michael Lewis is nowChief Engineer at Starboard Communications inBelleville The former Rogers Radio Lethbridgeemployee also provides technical services toDAWG FM Ottawa
Will MacKay ex of Corus Radio Kitchener is the
Stephen Smart
VaneseFerguson
Gary Brasil
Christian Hall
Chris Terpsma Chris White
Bill Toffan
HeatherOstertag
Asta Syri
Kate Buick
EldonDuchscher
SandraDolynchuk
David Magro
Greg Guy
Marvin Piuti
Samantha Cook
Paul Timm
RhondaMessieh
Will MacKay
BDSept10qxdBD 19082010 1743 Page 35
36 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
new GMGSM at Newcaprsquos K-Rock 893 KentvilleMacKay with 15 years experience in sales andmarketing was a Senior Sales Rep with CorusTim Schutz ex MD at Jack FM Calgary is nowPDMD at Rogersrsquo 1077 The River LethbridgeAt Quebecor at least three new news employ-ees David Akin from Canwestrsquos Ottawa BureauBrian Lilley the Ottawa Bureau Chief at AstralRadio and Tobias Fisher most recently of theCBC They were hired as Quebecor anticipatedwinning a new specialty channel Sun TV NewshellipTV Journalists Herb Luft and John Grant retiredthis summer from CTV (CFCF-TV) MontrealLuft who started working at CFCF as a radionewscaster in 1971 and joined the TV stationfull-time in 1977 is the longest-serving reporterat CTV Montreal Grant had been CTV MontrealrsquosQuebec City Bureau Chief since 1996hellip At AstralTorontorsquos radio cluster layoffs included CFRBAssignment Editor Eileen Berardini eveningAnchor Bob Komsic weekend morning Host
John Donabie and Melissa Boyce (promotions) Vassilios Mimishas been appointed as the new North American BroadcastersAssociation Director of Technology Most recently Mimis servedas Director of Broadcast Technical Policy andPlanning with the Canadian Department ofIndustry 1007 HANK FM Winnipeg PD AbbeyWhite has become PD at sister Newcap stationsKG Country Red Deer and the Country Newcapstations in Brooks Drumheller Stettler andBlairmore Also at Newcaprsquos Southern AlbertaGroup Al Tompson MD and Morning ShowHost at Zed 99 Red Deer added PD for Zed99The Fox Brooks to his responsibilities FormerPD Brent Young is no longer with the organiza-tion Rob Leighton is Astral Radiorsquos new DigitalAccounts Manager for the BC Interior based inKelowna Leighton had been with Telus with anInternetinteractive sales and development back-ground While never in radio he grew up withit and learned vicariously through his fatherGord Leighton a well-known BC broadcast man-ager Also at Astral Radio Kelowna after 38years Ron Wittenberg has retired from broad-casting He began at CKNW New Westminsterthen migrated to the Okanagan roughly 30 yearsago to raise a family Since then hersquos been with the Kelownastations under numerous ownership changes After five yearsat Newcap stations in Halifax and Fredericton Jason ldquoJDrdquoDesrosiers has joined the Evanov Radio Group (ERG) in Halifax
He succeeds Angela Kelly as Promotions andMarketing Director and will also become APDat ERGrsquos second Halifax station expected tolaunch this fall Diane Boehme has been ap-pointed Exec VP Television for EBTV in TorontoEBTV is the banner under which it andBrightlight Pictures will work jointly in the pro-
duction and distribution of TV programming Her backgroundincludes Senior Director Independent Production at CHUMTelevision and Director Original Production at Astral Television At Canadarsquos Olympic Broadcast Media Consortium Gavin Rothhas been promoted to Sales VP and Christos Nikitopoulos to thenewly-created VP of Programming and Revenue Planning posi-tion Roth had been Senior Sales Director for the consortiumNikitopoulos was previously Senior Director of Programmingand Revenue Planning At Clear FM Winnipeg Laurie Jolicoeuris now the Promotion Director She moved from sister Rogersproperty Citytv Winnipeg where she was the Marketing EventsCoordinator Donald Nelson the Senior Broadcast Technologistat CBC Yellowknife transferred to CBC Windsor in the samecapacity Prior to joining CBC he was an Engineering Supervisorin Stamford Connecticut and alsoworked in Northern Canada as anengineering freelancerhellip The husbandand wife morning broadcast team ofBob Wallace and Diana Meder are nowwith Larche Communicationsrsquo new sta-tion 923 FM (CJOS-FM) Owen SoundBoth were most recently with BayshoreBroadcastingrsquos Mix 106 Owen Sound Meder isalso News Director Matt Mise PromotionDirector transferred from sister station KICX917 Sudbury GMGSM is Rob Brignell and PDis Don Vail both also previously employed byBayshore Broadcastinghellip KiSS 925 Torontorsquos newAfternoon Drive Announcer is JJ ex MorningShow Co-Host at The New Flow 935 Torontofor the past three years JJ was also on-air at theprevious incarnation of KiSS With his arrivalCash Conners moved to evenings
Lee Cornell has been appointed Group ProgramDirector at Evanov Radio Group based at theToronto head office Most recently he acted asVPAffiliate Relations International with USbased LDR (Listener Driven Radio) though hehas experience on several continents includingas Group Programmer and Manager in Australiathe UK and the US New PD at 917 The BounceEdmonton is Andy Winford ex of CBS Radio
Herb Luft
Cash Conners
Jason ldquoJDrdquoDesrosiers
Abbey White
Diana Meder ampBob Wallace
JJ
Diane Boehme
John Grant
Matt Mise
Tim Schutz
Rob Leighton
BDSept10qxdBD 19082010 1743 Page 36
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 37
Fresno Wendy Rose the Promotions Directorat Astral Radiorsquos CHAM amp CKOC Hamiltonmoved on after 11 years with the stations Shersquosnow Promotions and Marketing Manager atEvanov Communicationsrsquo FM92 The JewelNEWS COUNTRY AM 1380 Brantfordhellip DavidLindores became the Promotion Director atKiSS 925 981 CHFI Toronto at mid-Junemoving to the Rogers stationsfrom Astral Radio TorontoPrior Astral Lindores had beenwith Universal Music for 14years most of it overseeing theMarketing amp Promotion Depart-
ments of the companyrsquos central regionhellip KateMilton joined 1013 The BOUNCE Halifax asEvening Announcer She had been doing driveat Z103 Halifaxhellip Senior Maintenance Techni-cian Al Adachi after 38 years in broadcastinghas retired He started his career at CKY Winnipegand in 1976 moved to ITV now GlobalEdmontonhellip Jeremy Morrell is the New Manager
of Broadcast Technical Services at The WeatherNetwork Oakville Prior to his appointmentMorrell was Assistant Product Manager andbefore that a Team Leader for Technical Sales atRoss Videohellip David Kincaid after six years withCTV British Columbia and more than twodecades in news broadcasting has moved intoa new careerhellip Paul La Frenais has given uphis position at Novanet in Ajax due to LouGehrigrsquos disease more commonly known asALS His successor is Rod Ditz After 35 yearsat Rohde amp Schwarz including seven on theExecutive Board and five as its ChairmanMichael Vohrer retired On July 1 ManfredFleischmann became President and CEO Eric
Riehl joined Applied Electronics as a TechnologySales Representative Broadcast amp Post Produc-tion Division Riehlrsquos background includes anoperational and systems background in postaudio as well as customer support and salesexperience with editing systems storage solu-tions and broadcast automationarchiving
Kate Milton
Al Adachi
David Kincaid
David Lindores ManfredFleischmann
Wendy Rose
Eric Riehl
BDSept10qxdBD 19082010 1743 Page 37
(
~
~- ~ r~
l lo
~ - ~
~ ~
INNOVATION In TV Opt ics Since 1958
World-Class Lens Technology Local Technical Support Bilingual Local Factory Service Centre 1400 Courtneypark Drive I Mississauga Ontario I LST l H l (905) 795 -2012 I wwwcanonbroadcastcom
38 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Brian Spiers best known as the ex Grass ValleySales Manager for Canada (and based inToronto) moved to Gainesville FL to becomeVP Sales North America for Digital BroadcastInc
SIGN-OFFS
Murray Chercover 80 in Toronto of complica-tions following pneumonia The former CTVPresidentCEO retired in 1990 but continuedas a special consultant to CTV while develop-ing his own Chercover Communications Inaddition to an Emmy for his contributions tothe broadcasting industry Chercover collected
a number of personal honours during his career including theCAB Distinguished Service Gold Ribbon (1986) the CFTA GoldMedal for Lifetime Achievement (1988) a ldquoRockierdquo LifetimeAchievement Award from the Banff Television Festival and hewas named to the CAB Broadcast Hall of Fame in 1994
Myles Morton 85 at Belleville General HospitalMorton the owner of Quinte Broadcasting RadioGroup (CJBQMix 97Rock 107 Belleville) wasalso the former owner of the BellevilleIntelligencer newspaper and Cablevue the localcable company He had been in declininghealth for the past year
Jimmy Dean 81 suddenly at his home in Virginia The Countrymusic legend scored a 1 hit in 1961 with Big Bad John thesong that won him a Grammy Award
Randy Dewell 62 in Halifax of a heart attack and a series ofstrokes The former Halifax alderman award-winning broad-castermdashincluding the Ted Rogers SrVelma Rogers awardmdashandcivil servant had such stops in his on-air career as CFRA OttawaCHUM Toronto CKGM Montreal and CJCH Halifax
Wilbur ldquoWibrdquo Arnold Westby 78 of cancer inYorkton He was a Cameraman and the firstemployee hired at CKOS-TV Yorkton Thirty-fiveyears later he retired as GM His son MarcWestby is Manager Production amp Programmingat CHAT-TV Medicine Hat
John Delazzer suddenly of a heart attack inToronto Delazzer was the voice of TVO formany years and before that an Announcer atCKKW Kitchener
Irwin Barker 58 at Torontorsquos Princess MargaretHospital of a rare and aggressive cancer Barkerwas a writer for shows such as This Hour Has 22Minutes and The Rick Mercer Report Born inWinnipeg Barker worked as a public policy re-search consultant for Angus Reid and as a lec-turer in sociology at the University of Alberta
and the University of Manitoba
Gordon Allan Brady of cancer in the CentralOkanagan Hospice House In 1969 he startedCKQR Castlegar managing it through 1990when it was sold The station is now an Astralproperty
Brian Spiers
Phot
o co
urte
sy o
f Cas
tane
t
BDSept10qxdBD 19082010 1743 Page 38
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middot ~
This (~dilion is hlOllAhl lo you by
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 39
One of those parameters that weall jabber about frequently in thetransmission game is Standing
Wave Ratio or SWR Itrsquos a pity that therersquosso much misunderstanding surroundingan essentially simple concept
Your transmitter is connected to yourantenna or load with a length of trans-mission line Transmission line theory tellsus that in an ideal lossless world if allthree of these items are perfectly matched(at 50 ohms or whatever) then all of theRF energy leaving the transmitter will ar-rive at the antenna and be radiated fromthere In the real world there will besome slight attenuation from the trans-mission line and some of the energythat does make it to the antenna will bereflected back to the transmitter by slightimpedance mismatch
The phase difference between the for-ward-going incident wave and the reflect-ed wave varies along the line but isconstant at any point on the line This iswhere the expression ldquoStanding Wavesrdquocomes frommdashalthough the waves actual-ly travel along the line the voltage nodesappear to be stationary
Where the voltages of the incidentand reflected waves are in phase there isa maximum and where they are out ofphase a minimum The Voltage StandingWave Ratio or VSWR is the ratio of themagnitude of the maximum voltage onthe line to the minimum There is also aCurrent Standing Wave Ratio which willhave the identical value so clearly the V
really) in dB But when we get right downto it a low value of return loss means thesame thing as a high value of SWRmdashtrouble coming up ahead fast
Those high SWR values mean that thepeak RF voltage at ldquonodesrdquo on the linewhere the forward and reflected voltagesadd in phase will be high As the wavesbounce back and forth repeatedly betweensource and load that voltage can becomevery high If it exceeds the dielectric break-down voltage of the line arcing willensue That Teflon insulation will breakdown to carbon and now we have ashort The short gives us another point ofhigh reflections and so the cycle contin-ues back towards the transmitter
Aside from the transmission line dam-age the transmitter doesnrsquot care much forthe mismatch either Again peak voltagesand currents are suddenly much higherthan planned for and will stress the ampli-fierrsquos components Even if the parts arenrsquotoverstressed to the point of failure effi-ciency drops and temperatures rise Atbroadcast power levels something gen-erally has to give pretty quickly Which iswhy so much attention has gone intoSWR detection and power foldback frommanufacturers
Dan Roach works at SW Davis BroadcastTechnical Services Ltd a contract engineer-ing firm based in Vancouver He may bereached at danbroadcasttechnicalcom
BY DAN ROACH
ENGINEERING
in VSWR is not needed and we can simpli-fy our expression to SWR without givingup anything (The continued popularityof that V in VSWR is another one of thegreat mysteries of our age)
A perfect load would result in anSWR of 100 an open circuit or a short atthe end of the line will give us an SWRnear infinity (there is some attenuationthat keeps us from getting all the waythere)
An alternate expression we donrsquot usemuch in broadcasting perhaps to ourown misfortune is Reflection Coefficientwhich is simply the ratio of the reflectedwave voltage to the forward wave volt-age A perfect match gives a reflectioncoefficient of 0 a short-circuit load has acoefficient of -10 and an open circuitrsquoscoefficient is +10 Conceptually this is alittle simpler to grasp than SWR But itamounts to the same thing
Next comes the very popular but per-haps overused expression of Return LossIf we take 20 times the logarithm of theratio of the magnitudes of the reflectedvoltage and the forward voltage we endup with a number in decibels that repre-sents the power ldquolostrdquo in the load betweenthe incident and reflected waves
One of my favourite textbooks de-scribes this whole concept as ldquosillyrdquoNevertheless it remains popular proba-bly because we all know how much engi-neers love to express things (all things
Reflections on standing waves
BDSept10qxdBD 19082010 1743 Page 39
The Davicom MAC wont
IIAC bull fi cf ons let you sleep
Its advanced filtermg un unless youre REALLY needed ctavicom
Intelligence amp Innovation t 1 418682 3380 i f 1418682 8996 www dav1comcom
The Western Association of Broadcastersthanks our valued sponsors who helped
make our 76th Annual Conferencesuch a success
Gold
Silver
Bronze
Patron
Platinum
A special thank you to the Delta Lodge at Kananaskis for being our long term hotel provider and sponsoringour early bird registration
Western Association of Broadcasters 2010 - 2011 Board of DirectorsRichard Kroeker President Mitch Bozak Past President Wade Moffatt Director Doug Gunn Director Tom Scott DirectorVic Dubois Director Tom Newton Director Neil Shewchuk Director Paula Davies Director Michael Olstrom Director
JOIN US JUNE 8 ndash 10 2011 IN BANFF ALBERTA TO CELEBRATE THE WABrsquoS 77TH ANNIVERSARY bull WWWWABCA
The Western Association of Broadcasterswould like to recognize and honour this
yearrsquos winners of the WAB Gold MedalAwards The Gold Medal Awards are presented to WABmember stations for outstanding contribution to the Canadianbroadcasting industry in the area of community service
The Radio Gold Medal winners for 2010 are
CKBI Prince AlbertGive a LittleLife Day
The Television Gold Medal winner for 2010 isCTV Edmonton for the Rink of Dreams
The Wolf 1049Regina ndash TheInterview
Al Thorgeirson
Menno Friesen
The 2010 Western Associationof Broadcasters Broadcaster ofthe Year is Al Thorgeirson
Menno Friesen is our newHonourary Life Member
The WAB 2010 BroadcastPartner of the Year isthe Kinsmen Foundationof Saskatchewan
BDSept10qxdBD 19082010 1743 Page 40
A
EOCUS 2010 CONFERENCE
The Foundation Assisting Canadian Talent on Recordings With Support From Canadas Private Radio Broadcasters
Citytv()oMNr
efA 1l
NewWap RADIO
ltvD
DDB0
~ -shyNovanet
rnmsmiddot
Omada
Globa~
RAWLCb RAD I 0
~ Piaain ~Technical
SlltyV~ s THE CANADIAN PRESS bull
0ROGERS
~ 2010 G0L0 ME0AL AWAR0
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~ HARVARD
SONY
SaskTe ilsectbull
ltlt ASCII85EncodePages false AllowTransparency false AutoPositionEPSFiles true AutoRotatePages None Binding Left CalGrayProfile (Dot Gain 20) CalRGBProfile (sRGB IEC61966-21) CalCMYKProfile (US Web Coated 050SWOP051 v2) sRGBProfile (sRGB IEC61966-21) CannotEmbedFontPolicy Error CompatibilityLevel 14 CompressObjects Tags CompressPages true ConvertImagesToIndexed true PassThroughJPEGImages true CreateJobTicket false DefaultRenderingIntent Default DetectBlends true DetectCurves 00000 ColorConversionStrategy CMYK DoThumbnails false EmbedAllFonts true EmbedOpenType false ParseICCProfilesInComments true EmbedJobOptions true DSCReportingLevel 0 EmitDSCWarnings false EndPage -1 ImageMemory 1048576 LockDistillerParams false MaxSubsetPct 100 Optimize true OPM 1 ParseDSCComments true ParseDSCCommentsForDocInfo true PreserveCopyPage true PreserveDICMYKValues true PreserveEPSInfo true PreserveFlatness true PreserveHalftoneInfo false PreserveOPIComments true PreserveOverprintSettings true StartPage 1 SubsetFonts true TransferFunctionInfo Apply UCRandBGInfo Preserve UsePrologue false ColorSettingsFile () AlwaysEmbed [ true ] NeverEmbed [ true ] AntiAliasColorImages false CropColorImages true ColorImageMinResolution 300 ColorImageMinResolutionPolicy OK DownsampleColorImages true ColorImageDownsampleType Bicubic ColorImageResolution 300 ColorImageDepth -1 ColorImageMinDownsampleDepth 1 ColorImageDownsampleThreshold 150000 EncodeColorImages true ColorImageFilter DCTEncode AutoFilterColorImages true ColorImageAutoFilterStrategy JPEG ColorACSImageDict ltlt QFactor 015 HSamples [1 1 1 1] VSamples [1 1 1 1] gtgt ColorImageDict ltlt QFactor 015 HSamples [1 1 1 1] VSamples [1 1 1 1] gtgt JPEG2000ColorACSImageDict ltlt TileWidth 256 TileHeight 256 Quality 30 gtgt JPEG2000ColorImageDict ltlt TileWidth 256 TileHeight 256 Quality 30 gtgt AntiAliasGrayImages false CropGrayImages true GrayImageMinResolution 300 GrayImageMinResolutionPolicy OK DownsampleGrayImages true GrayImageDownsampleType Bicubic GrayImageResolution 300 GrayImageDepth -1 GrayImageMinDownsampleDepth 2 GrayImageDownsampleThreshold 150000 EncodeGrayImages true GrayImageFilter DCTEncode AutoFilterGrayImages true GrayImageAutoFilterStrategy JPEG GrayACSImageDict ltlt QFactor 015 HSamples [1 1 1 1] VSamples [1 1 1 1] gtgt GrayImageDict ltlt QFactor 015 HSamples [1 1 1 1] VSamples [1 1 1 1] gtgt JPEG2000GrayACSImageDict ltlt TileWidth 256 TileHeight 256 Quality 30 gtgt JPEG2000GrayImageDict ltlt TileWidth 256 TileHeight 256 Quality 30 gtgt AntiAliasMonoImages false CropMonoImages true MonoImageMinResolution 1200 MonoImageMinResolutionPolicy OK DownsampleMonoImages true MonoImageDownsampleType Bicubic MonoImageResolution 1200 MonoImageDepth -1 MonoImageDownsampleThreshold 150000 EncodeMonoImages true MonoImageFilter CCITTFaxEncode MonoImageDict ltlt K -1 gtgt AllowPSXObjects false CheckCompliance [ None ] PDFX1aCheck false PDFX3Check false PDFXCompliantPDFOnly false PDFXNoTrimBoxError true PDFXTrimBoxToMediaBoxOffset [ 000000 000000 000000 000000 ] PDFXSetBleedBoxToMediaBox true PDFXBleedBoxToTrimBoxOffset [ 000000 000000 000000 000000 ] PDFXOutputIntentProfile () PDFXOutputConditionIdentifier () PDFXOutputCondition () PDFXRegistryName () PDFXTrapped False CreateJDFFile false Description ltlt ARA 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 BGR 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 CHS ltFEFF4f7f75288fd94e9b8bbe5b9a521b5efa7684002000410064006f006200650020005000440046002065876863900275284e8e9ad88d2891cf76845370524d53705237300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c676562535f00521b5efa768400200050004400460020658768633002gt CHT ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef69069752865bc9ad854c18cea76845370524d5370523786557406300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt CZE 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 DAN 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 DEU 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 ESP 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 ETI 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 FRA 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 GRE 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 HEB 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 HRV (Za stvaranje Adobe PDF dokumenata najpogodnijih za visokokvalitetni ispis prije tiskanja koristite ove postavke Stvoreni PDF dokumenti mogu se otvoriti Acrobat i Adobe Reader 50 i kasnijim verzijama) HUN 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 ITA 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 JPN ltFEFF9ad854c18cea306a30d730ea30d730ec30b951fa529b7528002000410064006f0062006500200050004400460020658766f8306e4f5c6210306b4f7f75283057307e305930023053306e8a2d5b9a30674f5c62103055308c305f0020005000440046002030d530a130a430eb306f3001004100630072006f0062006100740020304a30883073002000410064006f00620065002000520065006100640065007200200035002e003000204ee5964d3067958b304f30533068304c3067304d307e305930023053306e8a2d5b9a306b306f30d530a930f330c8306e57cb30818fbc307f304c5fc59808306730593002gt KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020ace0d488c9c80020c2dcd5d80020c778c1c4c5d00020ac00c7a50020c801d569d55c002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt LTH 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 LVI 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 NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken die zijn geoptimaliseerd voor prepress-afdrukken van hoge kwaliteit De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 POL ltFEFF0055007300740061007700690065006e0069006100200064006f002000740077006f0072007a0065006e0069006100200064006f006b0075006d0065006e007400f300770020005000440046002000700072007a0065007a006e00610063007a006f006e00790063006800200064006f002000770079006400720075006b00f30077002000770020007700790073006f006b00690065006a0020006a0061006b006f015b00630069002e002000200044006f006b0075006d0065006e0074007900200050004400460020006d006f017c006e00610020006f007400770069006500720061010700200077002000700072006f006700720061006d006900650020004100630072006f00620061007400200069002000410064006f00620065002000520065006100640065007200200035002e0030002000690020006e006f00770073007a0079006d002egt PTB 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 RUM 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 SLV 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 SUO 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 SVE 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 TUR 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 UKR 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 ENU (Use these settings to create Adobe PDF documents best suited for high-quality prepress printing Created PDF documents can be opened with Acrobat and Adobe Reader 50 and later) gtgt Namespace [ (Adobe) (Common) (10) ] OtherNamespaces [ ltlt AsReaderSpreads false CropImagesToFrames true ErrorControl WarnAndContinue FlattenerIgnoreSpreadOverrides false IncludeGuidesGrids false IncludeNonPrinting false IncludeSlug false Namespace [ (Adobe) (InDesign) (40) ] OmitPlacedBitmaps false OmitPlacedEPS false OmitPlacedPDF false SimulateOverprint Legacy gtgt ltlt AddBleedMarks false AddColorBars false AddCropMarks false AddPageInfo false AddRegMarks false ConvertColors ConvertToCMYK DestinationProfileName () DestinationProfileSelector DocumentCMYK Downsample16BitImages true FlattenerPreset ltlt PresetSelector MediumResolution gtgt FormElements false GenerateStructure false IncludeBookmarks false IncludeHyperlinks false IncludeInteractive false IncludeLayers false IncludeProfiles false MultimediaHandling UseObjectSettings Namespace [ (Adobe) (CreativeSuite) (20) ] PDFXOutputIntentProfileSelector DocumentCMYK PreserveEditing true UntaggedCMYKHandling LeaveUntagged UntaggedRGBHandling UseDocumentProfile UseDocumentBleed false gtgt ]gtgt setdistillerparamsltlt HWResolution [2400 2400] PageSize [612000 792000]gtgt setpagedevice
CTVglobemedia (CTVgm) CTV (CIVT-TV) Vancouver CFCN-TV Calgary and CTV
(CFTO-TV) Toronto are already digital while for all other sta-tions CTVgmrsquos plans are based on a ldquohard cutoverrdquo which meansthat analogue transmitters are turned off and within a veryshort period digital transmitters become operational This willhappen on or shortly before August 31 2011
There will be no transitional period during which analogueand digital transmitters are operated at the same time except inToronto Vancouver and Calgary CTVgm has budgeted to con-vert all transmitters in mandatory markets for both CTV and Astations However the plans are based on two key assumptions1 The value-for-signal (VFS) regime announced by the
Commission in March and currently the subject of referenceto the Federal Court of Appeal is confirmed and
2 The current application for regulatory relief for A stationsis approved in a timely mannerThere are no plans to convert the rebroadcasting transmit-
ters of the satellite-to-cable educational broadcaster known asACCESS (CIAN-TV Calgary and CJAL-TV Edmonton) at thistime As to CFTO-TV-54 Bobcaygeon which is in the US coor-dination zone it will transition to digital
CanwestCHAN-TV Vancouver CICT-TV Calgary CITV-TV Edmonton
and CIII-TV-41 Toronto are digital With one exception mandat-ed markets are planned to be transitioned to DTV by the August31 2011 deadline The possible exception CKMI-TV-1 Montrealis one in which the analogue equipment is being retrofittedand converted to digital a process which cannot begin until itsanalogue transmission is discontinued The Montreal transi-tion will be completed as soon as possible following analogueshut off
The CRTC listed CIII-TV-7rsquos transmitter as being in BarrieItrsquos actually in Midland about 50 kilometres farther northCanwest says in its application that even if it were to employthe maximum allowable ERP provided in the DTV Channelallotment it would be impossible to cover Barrie with a DTVsignal from the Midland location Canwest also says that approv-ing the power increase for the Toronto transmitter would allowcoverage of the mandatory Barrie market
Given that transmitter CIII-TV-55 serving Fort Erie must shutdown effective August 31 2011 (in the US coordination zone)
Canwest proposes to serve the Fort Erie market using theToronto transmitter with its increased power thus killing twobirds (Barrie and Fort Erie) with one signal
RogersOverall Rogers is ahead in their transition to DTV due to
the late Ted Rogersrsquo and Tony Vinerrsquos vision Of the 18 stationseleven are already digital Citytv (CKVU-TV) Vancouver OMNI(CHNM-TV) Vancouver OMNI (CHNM-TV-1) Victoria Citytv(CKEM-TV) Edmonton Citytv (CKAL-TV) Calgary [awaitingfinal licensing from Industry Canada] Citytv (CITY-TV) TorontoOMNI (CJMT-TV) Toronto OMNI (CFMT-TV) Toronto Citytv(CITY-TV-3) Ottawa OMNI (CFMT-TV-2) Ottawa and OMNI(CJMT-TV-2) Ottawa Three stations are scheduled to transitionto digital before Christmas 2010 Citytv (CITY-TV-2) LondonOMNI (CFMT-TV-1) London OMNI (CJMT-TV-1) London
While four are presently analogue the transition plans callfor meeting the August 31 2011 deadline They are OMNI (CJEO-TV) Edmonton OMNI (CJCO-TV) Calgary Citytv (CKAL-TV-1)Lethbridge and Citytv (CHMI-TV) Winnipeg
Quebecor Quebecorrsquos plans call for the DTV conversion by August 31
2011 of TVA (CFTM-TV) Montreal TVA (CHLT-TV) SherbrookeTVA (CFCM-TV) Quebec and TVA (CHEM-TV) Trois Riviegravereswhile TVA (CJPM-TV) Saguenay is not going to be completeduntil Sept 1 2012 SUN TV (CKXT-TV) Toronto and its retrans-mitters in Hamilton London and Ottawa are already digital
Corus EntertainmentCKWS-TV-1 Brighton is located in the US coordination
zone Corus has plans to have the digital transition completedby August 31 2010
Thunder Bay Electronics LimitedA four-phase plan for CKPR-TV and CHFD-TV Thunder Bay
has been established but completion of OTA digital transmis-sion and microwave systems is undetermined at this time Theplan is based on three key assumptions1 continuing to receive mandatory carriage2 the SMLPF is enshrined in perpetuity3 the new Local Programming Improvement Fund (LPIF) is also
enshrined in perpetuity at 15
10 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
BDSept10qxdBD 19082010 1742 Page 10
We llCill yrn1 I Oll(1 IH1 Ci(ill
Your ~1 i r ~ t Broadcast Solution
cct 1lRCl-N Move You Anywhere
Looking together to the future of Canadian Broadcasting we are a proud sponsor of CCBE 2010 0 1 O 1 J O (=
Without these funds the Thunder BayElectronics TV stations will not be prof-itable and would be unable to convert todigital as planned
Newcap Inc Newcap says it is on target with meet-
ing the deadline of August 31 2011 buthas a number of issues in front of theCRTC regarding its twin-stick operationCITL-TVCKSA-TV Lloydminster
Zoomer MediaJoytv (CHNU-TV) VancouverJoytv (CHNU-TV-1) VictoriaPlans call for a hard cut-off on
August 31 2011
Crossroads TelevisionCITS-TV HamiltonToronto is running
digital and analogue simultaneously Allother transmitters (CITS-TV-2 LondonCITS-TV-1 Ottawa CKES-TV Edmontonand CKCS-TV Calgary) will be switchedto digital by August 31 2011
CHEK-TVCHEK-TV Victoria says it will be digi-
tal by August 31 2011 and at print dead-line was evaluating its plans for the mostcost-effective approach
The Miracle ChannelAt deadline The Miracle Channel
(CJIL-TV) was evaluating its options andhadnrsquot made a final decision A decisionregarding the CJIL-TV-2 Burmis transmit-ter that falls into the US coordinationzone hadnrsquot been made either
Newfoundland Broadcasting Co LtdPlans call for completion of NTV
(CJON-TV) St Johnrsquos by JulyAugust 2011
TVOTVO is working on plans for the dig-
ital transition of CICA-TV Toronto andits rebroads (CICO-TV-18 London CICO-TV-28 Kitchener CICO-TV-32 WindsorCICO-TV-24 Ottawa and CICO-TV-9Thunder Bay) to be complete by August31 2011 However plans for the manda-tory markets and non-mandatory marketsare subject to funding from the Ontarioprovincial government TVO also awaitsclarification as to the availability of analternate means to deliver local signalsdirectly to over-the-air homes in thosemarkets TVO says it will assume thecontinuation of analogue transmissionon channels 2ndash51 in non-mandatory
markets TVO says it will need to undertake engineering studies to determine the nextsteps with regard to their three transmitters operating between channels 52-69 inBelleville Chatham and Cloyne
Channel ZeroCHCH-TV Hamilton is already digital so the analogue signal just has to be switched
off CHCH-TV-3 Barriersquos transmitter is located in Midland which is an issue that stillneeds to be resolved Plans are underway to have CHCH-TV-2 London Ottawa andMetro 14 Montreal (CJNT-TV) converted by the August 2011 deadline
Teacuteleacute-QueacutebecTeacuteleacute-Queacutebecrsquos digital transition plan calls for completion in seven of its eight
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 11
BDSept10qxdBD 19082010 1742 Page 11
CrossOver 16 M lti Def PRODUCTION COMPACT U bull SWITCHER
A space constrained working environment or a limited operational budget should not lead you to lower your production standards or expectations Similarly a need for rugged mobility or operational longevity should not require a massive capital investment
Crossover production switchers are a budget sensitive solution that offer broadcast-quality live production in a durable space conscious platform
bull 16 source buttons bull 12 external inputs bull 6 Internally generated sources bull 3 keyers bull 22DDVEs bull 4 frame syncs with
Up Down conversion bull Dual animation stores with
dedicated alpha bull Media transitions bull Supem UltraChrornechroma keyer bull Sync generator with
3 independant outputs bull 100 event memory system with MernorAItrade bull Powerful macro system
and much much more
wwwrossvideocom
Now available with
Internal MultViewei Displays any combination of 10 internal or external inputs with two large boxes at the top and two rows of four boxes along the bottom Source names are displayed wit high resolution fonts as well as red and green tal lies
liue Production Technology
markets The exception is CIVS-TV Sherbrooke which is scheduled to be completedby September 7 2011
Teacuteleacute Inter-RivesTeacuteleacute Inter-Rives plans to convert CIMT-TV CFTF-TV CKRT-
TV Riviegravere-du-Loup and CHAU-TV Carleton by August 312010 provided that conditions are met among them main-taining the status quo of current distribution maintain-ing simultaneous substitution being allowed to use aportion of the Local Programming Improvement Fundfor financing
RNC Media IncRNC MEDIArsquos transmission plan is to complete
the conversion of CHOT-TV (TVA) and CFGS-TV (V)Gatineau by August 31 2011 CFEM-TV Abitibi CKRN-TV Rouyn-Noranda and CFVS-TV Val drsquoOr can be transi-tioned provided that RNC Media is allowed to use a portionof the financing of the Local Programming Improvement Fundfor this purpose
RemstarRemstar plans call for digital transition of V (CFJP-TV) Montreal and V (CFAP-TV)
Quebec while plans for V (CFKS-TV) Sherbrooke V (CFKM-TV) Trois Rivieres and V(CFRS-TV) Saguenay are unkown
Canal SavoirCanal Savoirrsquos plan is to complete the transition to digital of CFTU-TV Montreal
by August 31 2011
Bottom LineThe digital transition in the 31 manda-
tory markets and the US coordinationzone represents a significant challengefor Canadian broadcasters as it relates tothe physical work to be accomplished inthe one short year remaining The fear isthat most broadcasters will be doing ahard cut-over shutting analogue off andgoing digital overnight The problem withthat though is that there arenrsquot going tobe enough qualified people to accomplishit all at the same time
Another major challenge is the tran-sitionrsquos expense The cost is exaggeratedby the industry having just come througha huge economic downturn and with thefact of little or no expected return on dig-ital transition capital investments in thenear future
The big winner in the digital conver-sion game is the federal government Itcan auction off spectrum for advancedwireless services
In its July 13 2010 submission inconnection with the consultation paperImproving Canadarsquos Digital Advantageissued by the Government of CanadaAstral Media states ldquoIt would be remark-ably short sighted to re-assign broadcast-ing spectrum in such quantities that theycould not be exploited in the futureTheir greater efficiency may be the onlyway that broadcasting can expand itsoffering to the public as the FM band isnow too congested in major markets topermit new licensing of for examplethird language community and minori-ty radio servicesrdquo
When September 1 2011 rolls aroundand analogue transmitters that residewithin the US coordination zone havenrsquottransitioned to digital theyrsquoll be allowedto continue PROVIDED they arenrsquot usingchannels 52 to 69 If they are in that chan-nel range they MUST either move or godark
Analogue transmitters in mandatorymarkets that havenrsquot completed the tran-sition by the due date will see theirlicences expire August 31 2011 TheCommission says it does not intend torenew authorizations for full-power ana-logue transmitters operating in the man-datory markets or on channels 52 to 69outside the mandatory markets beyondthat date
mdashBD
12 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Rohde amp SchwarzCanada Inc750 Palladium DriveSuite 102Ottawa ON K2V 1C7Phone (613) 592-8000Fax (613) 592-8009Toll Free (877) 438-2880wwwrohde-schwarzcom
1ye a r
l e f t
COU
NTDOW
N
BDSept10qxdBD 19082010 1742 Page 12
~ ROHDEampSCHWARZ
ou ready f r August 2011 The Ultimate ATSC Transmitter Family With the new ruling in Canada for over the air digital transmission Rohde amp Schwarz are pleased to introduce a new family of low power medium power and high power digital 1V transmitters
bull Low Power Slx 8000 series from 3W to 160W UHF ATSC bull Low Power SCxBOOO compact series [NEW] from 300W to 900W UHF
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VHFATSC bull Medium Power NV 8300 series one rack solution from 300W to 1800W
UHFATSC bull High Power NV8600 series from 2kW to 16kW UHF ATSC bull High Power NW8500 series [NEW] from 1SkW to 12kW VHFATSC
Please contact us for more details
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 13
Street teams are often the first step in a broadcasterrsquoscareer These positions offer the opportunity to learnabout the radio business on the front line face to
face with the audience They allow new talent to try outtheir skills and benefit from the guidance of more experi-enced station staff
Why is it then that street teams sometimes stumbleover their own feet when it comes to remote broadcasts
I recently visited a home centre where the local rockstation was on location As you might expect there was atable placed just inside the front door with a banner over-head emblazoned with the stationrsquos ID A boombox was cranking out the tunes Two young ladieswere seated behind the table totally immersedin their own conversation The air talent was sit-ting on one of the garden swings the store hadon display his back turned to the front door Itsounded like he was speaking to one of his bud-dies on his cell phone
A steady stream of customers was entering thestore and passing right by the remote location
but there was no attempt by the street team to interact withthem If it wasnrsquot for the station banner nobody would knowwhat was going onhellip at least not unless they happened tohear about it on their car radio
The message the customers received from this teamwas loud and clear ldquoWersquore not interested in meeting youright nowrdquo
With curious looks the people went into the store andlikely wouldnrsquot remember the call letters by the time theypassed the cashier
What disturbs me is that Irsquove seen this all too oftenInstead of embracing the opportunity to meet thecommunity and introduce them to the stationrsquosproduct the street team seems to be doing every-thing it can to ignore the people coming in thedoor Although the team is physically presentmentally theyrsquore on the beach
There was a time when the average passerbywould have been impressed with a remote broad-cast There was a lot of complicated equipmentand an opportunity to see a real live DJ If yoursquore
BY MURRAY JOHNSON
Taking it to the streets
BDSept10qxdBD 19082010 1742 Page 13
ii ~ -- l ~middot - middot -_
i i 11 --- I
~
14 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
picturing hula hoops sock hops and Dick Clark yoursquore on the right track Things havechanged a lot since then
Even in the rsquo70s it was hard to make an impression on the public by just showingup in a vehicle with call letter decals At one station I worked for back then we had amotor home all painted up with the call letters and the AampW logo (they sponsoredthe Sunshine Patrol as we called it) I distinctly remember driving along in a paradeone day with the station audio playing over outdoor speakers when I heard a younglady sarcastically call out from the crowd ldquoOooh Irsquom SO impressed Notrdquo
After thinking about it for a while I understood her reaction The Sunshine Patrolreally didnrsquot have the desired impact until the station hired someone to wear an AampWRoot Bear suit and walk along beside the motorhome clowning with the jocks Insteadof hiding inside the vehicle we were now out with the people and that ended upworking much better (It also gave the fellow who wore the bear suit his start on a suc-cessful radio career)
Today we certainly canrsquot rely on music and technology to make an impact all ontheir own Itrsquos likely that any person walking into a store with earbuds on has moremusic loaded on their iPod than a typical radio station has on its playlist The radiodial canrsquot touch the musical variety available on Internet streams from virtually every-where and most anyone with a computer can set up an online station and be broad-casting to the world without spending a lot of money This stuff just doesnrsquot impressthe general public anymore
Not only that but the idea of radio broadcasting as a one-way medium is totallyoutdated It has been replaced by a new more interactive concept Social media hasmade a huge impact on our society and broadcasters have begun including it in theirday-to-day operations as a feedback path Itrsquos much more effective than the old requestlines which were usually off the hook anyway
Todayrsquos broadcast consumer expects to interact with radio stations which is whywe should no longer consider them to be ldquolistenersrdquo or ldquothe audiencerdquo Instead they
are consumers of our productmdashand de-manding ones at that They want to par-ticipate in a community of their choosingand itrsquos up to us to convince them to joinours
Which gets me back to my originalpointmdashunless the street team is fully en-gaged interacting with those taking thetime to attend the event all efforts arewasted Even if we make things soundexciting on the air the people will doubtour sincerity if they arrive to find out theevent is actually a dud Itrsquos like attendinga party where everyonersquos keeping to them-selvesmdashthe potentialrsquos there but itrsquos justnot happening
To make magic in broadcasting wehave to be prepared Every seasonedbroadcaster knows this and this extendsfrom the studio to the street Promotionmanagers should ensure that street rook-ies are given the benefit of a solid orien-tation covering station branding code ofconduct dress code and most important-lymdashHOW to interact with the public
Team members should be familiarwith the station personalities and whentheyrsquore on the air They should also knowthe names of station management andhow to contact them should the needarise It would be a good idea to have asenior staff member accompany a newteam for the first few events to providesome coaching and make sure they knowhow to set up an effective remote
With a multitude of entertainmentchoices available to the community wehave some stiff competition To be rele-vant we need to be out there and partic-ipating If yoursquove ever been on a cruiseship you may well wonder where the staffgets their endless energy and enthusiasmas they keep the passengers entertainedaround the clock for the duration of thecruise Somethingrsquos always happening andthe staff will be on top of it Thatrsquos whatradio is supposed to be likemdashmagic
The truth is something IS always hap-pening on the street Radio is well placedto be part of the action and to help drawthe audience together Local presence is akey strength that we can weave into thecommunity fabric good entertainmentvalue will keep the people coming backand help us grow the brand Effectivestreet teams maintain contact by beingseen as well as heard making sure theystay on top of the action
Today technology allows us to partic-ipate in ways unimaginable in the sock
BDSept10qxdBD 19082010 1742 Page 14
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 15
hop days We now have mobile deviceapps that fit a remote broadcast facilityinto the palm of your hand
These new apps turn an iPhone orAndroid mobile phone into a self-con-tained production tool Broadcast quali-ty audio can be sent live with mix-minuscue feedIFB back from the station Someproducts even allow you to packagematerial complete with sound bites andtransmit it via FTP to be ingested into theline-up as needed all over 3G or Wi-Fi
Because wersquore no longer tethered to apiece of copper wire wersquore free to be cre-ative and quickly go where the action is
This opens up some new possibilitiesfor street teams to cover an event Thereis no technical reason why a team mem-ber canrsquot roam the venue to get someinteresting comments from customersand edit them on a laptop for inclusionin the next bit Actually therersquos nothingstopping us from doing remote hits fromevery department in the store A littleimagination is all it takes Play it upmdashmake it interesting within the brandguidelines and appropriate for the targetdemographic
Video podcasting offers new possibil-ities as well Short items can be assembledat the venue and uploaded to the stationwebsitemdashlive on location Remember itrsquosabout being seen as well as heard and theright tools are now affordable and readi-ly available
Imagination is what makes radio dif-ferent from CDs and mp3 players
Radio is supposed to be a live artform (no really) It takes skill to connectwith people on an emotional level andgenerate excitement Consider what a dif-ference it would make to portray theremote as a spectacular eventmdashsome-thing that nobody will want to missldquoEveryonersquos having a great time hereYoursquod better get right down here and joinin the funrdquo Then follow through bymaking it so
When people respond we need towelcome them and thank them for com-ing (Walmart figured this one out a longtime ago) If we put together a smallpackage of listener discount coupons oroffer them a chance to win a prize somuch the better We want to make themfeel special for attending our event
This is the time to convince customersto give us a try and to begin buildingbrand loyalty We want them to punchup our station when they get back to the
car When they get home on their computers we want them to ldquofriendrdquo us onFacebook and follow us on Twitterhellip we want them to give us a spot on their mobiledevicehellip we want them to tell their friends to check us out
So therersquos the real value of the street teammdashitrsquos guerrilla marketing for the stationbuilding new listener relationships one community member at a time Itrsquos takingadvantage of new technologies to better connect with the audience and itrsquos vital forour future that we do it very very well
Murray Johnsonrsquos radio career spanned more than three decades both on the air and behindthe scenes most recently designing broadcast facilities for the CBC He may be reached bye-mail at murrayjbellnet
BDSept10qxdBD 19082010 1742 Page 15
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16 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Getting the read you want and need
How do you get the read you wantfrom your voice talent in thelimited time you have to get that
promo on airIt seems the place to start is not with
your station voice or announcer itrsquos withyourself as the writer or producer
Marice Tobias is the head of TobiasEntertainment Group a leading industryconsultant in LA who has over time af-fectionately become known as ldquoThe VoiceWhispererrdquo She coaches voice talent andproducers alike The goal is always thesame to get the best product on the airShe says the best way to do that is to startat the end
ldquoIf yoursquore going to go on a trip youstart with where you are goingrdquo saysTobias ldquoFrom there you draw out yourmap A script is a map You need to know
where do we want to wind up What isthe goal what is the destination Oftenproducers say itrsquos to get people to watchthe show or the channel But thatrsquos yourend game What is the end game for theaudience The producer needs to putthemselves in the position of the audi-ence and basically say what am I goingto get out of watching this show or watch-ing this networkrdquo
While her advice is geared toward di-recting voice talent it can be taken rightback to the writing phase to really makea promo sing Write the promo from theaudiencersquos point of view Why should theywatch What will they get out of it Or inTobiasrsquo words ldquowhatrsquos the destinationrdquo
ldquoThe destination is an experience (Asa viewer) Irsquom going to have an experi-ence and itrsquos going to be an adventurehumorous informative The actual take-away from any experience whether itrsquoswatching a program or anything in lifeis a feeling If you can identify the feelingthen you have the destinationrdquo
Why is that so importantldquoBecause basically a promo is a prom-
ise a promise for the experience and thetakeaway will be the feelingrdquo she says
Tobias says in a promo the promise isthe tease of the experience and the feel-ing the audience will get when they watchthe show The job of the promo is to cre-ate the desire to have the experience andfeeling depicted in the promo
Getting to that place is multi-facetedfrom the visuals graphics music andvoice So when it comes to directing thevoice if the producer has a clear visionof the feelings and emotions of the spotthen itrsquos simply a matter of directing thetalent to put them into the state of mindnecessary to deliver the right feeling ofthe spot
ldquoOnce (the producer) has analyzed thematerial themselves they can jot down acouple of adjectives that point the talentto the part of town that they want the readto liverdquo she says ldquoBut my recommenda-tion is always give (the voice talent) achance to give their own take on whattheyrsquore doing and let them run it three
JOHN McGRATH
times Then you get to see a perspectivethat may give you some ideas for takingthe read in a somewhat different direc-tion than you would have thought Soyou are benefiting from someone comingat the material from a fresh perspectiveIn the case of your signature voice itrsquosfresh eyes but with an understanding ofwhat your manifest or mission statementof the network or the show is You areessentially co-creating with this personrdquo
She advises succinct directionldquoGenerally the number one concern
(for promos) is to get the read into timeIn the interest of time (producers) some-times say we need it quicker or faster Butif you tell a performer to just speed upthen you will get a sped-up read But ina drama the way to achieve speed is toadd intensity or in comedy enthusiasmGiving (the voice performer) somethingto ldquoplayrdquo will give you a more qualitativereadrdquo
Another directing tip she adds is tokeep chatter between takes to a minimumbecause ldquoit takes everyone out of thezonerdquo And when itrsquos all about communi-cating that feeling the zone is whereeveryone in the session needs to be
John McGrath is a voice-over actor andwriter specializing in promos imaging com-mercials and animation He may be reachedby phone by email at infojohnsvoicecom
BDSept10qxdBD 19082010 1742 Page 16
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NOTThinking how to better manage your media integrated business systems
Should you integrate or interface Were you inspired by presenters such as
Ray Kurtzwell who spoke about using information technology to foster
organizational innovation
If you are in the planning stages yoursquoll be reassured to hear that the results are
outstanding But get ready because itrsquos not for the faint of heart with most initiatives
taking more than five years to complete
Sheila Calhoun Vice President of Traffic Services at Canwest Media spoke to
Broadcast Dialogue about re-engineering broadcast business systems As the
business sponsor for Canwestrsquos S4M (Success for Media Integrated Business
System) Sheila led the design and implementation of an integrated back office
system
What is S4MldquoS4M was designed to re-engi-
neer our business systems as it is aseamless content sales and trafficsystem that enables Canwest tocreate business opportunities andachieve client service excellencerdquo
What was the reason for embarkingon such a large undertaking
ldquoWe saw our business worldchangingmdashbroadcasters were get-ting bigger and there were fewerstandalone stations Operations werebecoming more complex new com-petitors had arrived in the form ofSpecialty and Internet and thebusiness of broadcasting itself wasrapidly evolving We had 30-secondspots and now more often bill-boards 10- 15- and 60-second spotsalong with closed captioningCanwest needed to administer pro-gram changes faster to be evenmore reactive to client needs
ldquoAnalyzing information tookweeks as we attempted to mergedata from multiple systems to deliv-er results to clients and producecritical internal documentation Wedecided to move to a large integrat-ed state-of-the-art system to improve
our best practices provide superiorcustomer service and introduce newbusiness analyticsrdquo
How did it affect workflowldquoPreviously and although we
worked side-by-side workwould be performedin one area thenh a n d e d
for the faint of heart
BY CELESE FLETCHER
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 17
BDSept10qxdBD 19082010 1758 Page 17
off reworked in another area with new elements added then handed offreworked and so on When you take four to five systems across multipleusers and change to one integrated system you in essence change the entireprocessmdashthe interaction workflow and procedures all change
ldquoToday any work performed has an immediate effect in multiple areas ofbusiness It requires people to communicate continuously Workflow anddeliverables improve as you gain efficiencies and greater understanding of howsystems work
ldquoChallenging transitions for any organization people intellectually appreciatethe technology but donrsquot realize the full impact until working within the new processand experiencing the benefits What was once an effortless process during implemen-tation becomes a learning experience They must consider the actions they take with-in their specific job function and ensure that any effect on other areas of business isconsideredrdquo
What were the biggest challengesldquoImplementing system changes takes many years At the same time business keeps
evolving which requires constant adjustment to the environment Elements arise thatyou didnrsquot even dream of when you started the business keeps shifting and adapta-tion must be accommodatedrdquo
How did you manage through constant adaptationldquoThe single most important factor is to have a committed senior management
team willing to stay the courseldquoCommunication was critical in all areasmdashnever making assumptions that people
knew or fully understood the implementation In frequent face-to-face meetings andwritten documentation we explained each step in the transition To over-communi-cate is a key lesson for anyone undertaking a large integrated project as not everyonesees the big picture
ldquoItrsquos not a quick win and certainly not a big personal win for individuals Youneed to have a group of people able to keep the vision and stay the course There isno painless way to go through a big change like this It takes huge commitment frommanagement and is not for the faint of heartrdquo
What did you do to respond to business changes
ldquoWe strategically re-assessed and re-evaluated our approaches throughoutthe process A task force of various busi-ness leaders across the company collec-tively discussed our progress assessedrisks and educated one another on busi-ness impact We gave people the oppor-tunity to be heard and understood
ldquoEssentially we constantly re-engaged people and kept moving for-ward because there was always anothercommitment to meet and another dead-line to achieve and measure
ldquoWe extracted key stakeholders fromsales research programming and ITright out of the day-to-day business towork closely with the vendor and thecore implementation team to make surewe were building the best system possi-ble We contracted expertise outside ofthe business in certain areas like projectmanagement change management andsoftware testing
ldquoCanwest formed a strong workingrelationship with the vendor who wasvery flexible and worked with us throughany setback encountered
ldquoKey stakeholders were repatriatedback into the business as the system wentlive This allowed us to pay attention tosmall details and always think of the busi-ness and people using the systemrdquo
What was the greatest learningldquoTeamwork In all my years I never ful-
ly appreciated or understood the mean-ing of team until this project Even whenwe disagreed we always talked throughthe challenge and ALWAYS moved for-ward together
ldquoThe beautiful thing about a team isgoing forward together and achievingcollaborative solutions for our businessand our clientsrdquo
Celese Fletcher is Principal of The FletcherConsultancy in Toronto She may be con-tacted at celesefletcherrogerscom
18 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
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Celese
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er
BDSept10qxdBD 19082010 1742 Page 18
EJVE0 Broadcast Division
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 19
From reports of dwindling viewer-ship and ad avoidance to increasedcompetition from the Internet
much has been written about televisionrsquosapparent demise However two recentsurveys speak to televisionrsquos ongoingstrengths as an advertising mediumeven among younger demographics whoare often purported to be disappearing
When personal video recorders (PVRs)were first introduced many said that thistechnology would lead to television adavoidance (and ultimately ineffective-ness) among the majority of CanadiansYears later only 20 of households inCanada own a PVR Furthermore televi-sion continues to be upheld as the mostinfluential persuasive effective andpowerful advertising medium outper-forming radio Internet print and out-of-home according to Television Bureauof Canadarsquos (TVB) Attitudes Survey con-ducted by BBM Analytics in May 2010
According to this telephone surveywhich polled 1001 people 596 ofadults 18+ said that television advertis-ing was the most influential well aheadof newspapers (131) Internet (119)radio (57) magazines (38) and out-of-home (08) Television was alsofound to be the most persuasive form ofadvertising (598) outdistancing news-paper (131) Internet (74) radio(70) magazines (55) and out-of-home (18)
With regards to efficacy television wasreported to be the most effective adver-tising medium (562) followed at adistance by newspaper (135) Internet(13) radio (74) magazines (32)and out-of-home (21) Similar respons-es were recorded for advertising powerand authority
And while it is often reported thatpeople arenrsquot watching TV anymore the
survey revealed that among adults 18+television had the highest reach of allmedia (857) and people spent themost time with it 239 hours per capitaweekly compared to 183 hours for radio159 hours for Internet 25 hours fornewspaper and 08 hours for magazine
Television was also cited by respon-dents as their ldquomain sourcerdquo for newslocal weather traffic and sports
The results of this survey corroborateTVBrsquos new Ad Receptivity Survey con-ducted by BBM Analytics in June 2010which found that people are most recep-tive and attentive to television advertis-ing and they notice it more This is eventrue for the 18-34 demographicmdashoftencited as elusive television viewers
According to the telephone survey469 of adults 18-34 said they are mostreceptive to advertising messages on tele-vision well ahead of out-of-home (14)Internet (104) radio (82) newspa-per (82) and magazine (49)
For adults 18-49 television (450)was also cited as the medium that theywere the most receptive to for advertisingmessages Radio and out-of-home round-ed out the top three far behind with127 and 112 respectively
The survey further found that adults18-34 paid the most attention to adver-tising on television (469) outperform-ing out-of-home (175) newspaper(91) Internet (85) radio (75)
and magazine (51) Adults 18-49 alsosaid that they paid the most attentionto advertising messages on television(435) well ahead of out-of-home(134) and newspaper (116)
In terms of where people are mostlikely to notice ads 45 of adults 18-34cited television much higher than Inter-net (292) radio (91) newspaper(64) out-of-home (38) and maga-zine (32) For adults 18-49 televisionranked highest with 52 followed byInternet well behind with 225 andradio with 116
Survey participants also named TVcommercials as their favourite form ofadvertising
So despite the emergence of new tech-nology and competing media optionstelevision remains the most effective ad-vertising medium across all demograph-ics Television not only has the ability toinfluence and persuade but Canadiansare also more attentive and receptive tothis medium
And with its ability to deliver highreach and usage marketers should con-sider television as the best foundationupon which to build their communica-tion and business growth plans
Theresa Treutler is President amp CEO of theTelevision Bureau of Canada in Toronto Shemay be reached at (416) 413-3886 or atttreutlertvbca
TV is still the one
THERESA TREUTLER
BDSept10qxdBD 19082010 1743 Page 19
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The Western Association of Broadcasters Board of Directors Neil Shewchuk CIXM-FMWhitecourt Tom Newton CKCK-FMCJME Regina Michael Olstrom Harvard BroadcastingRegina Mitch Bozak Global Regina Paula Davies Citytv Calgary Richard Kroeker Golden
West Broadcasting Steinbach Vic Dubois CJWWCJMK-FMCKBL-FM Saskatoon WadeMoffat CTV Saskatchewan and Doug Gunn The TDL Group Corp Calgary
Eacuteric Paulhus Joe Aguiar Eacutemilie Godbout CRTC Gatineauand Candice Molnar CRTC Winnipeg
Bev Brooke and Glenn Ruskin Rawlco Radio Saskatoon
Wayne Rorker and Torri MuzkaGlobal Saskatoon
Bill Hanson CTV Winnipeg and MichaelOlstrom Harvard Broadcasting Regina
Sandi Leonard and Tom PeacockAstral Radio Calgary
20 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Bill Hanson CTV Winnipeg andAl Thorgeirson Edmonton
BDSept10qxdBD 19082010 1743 Page 20
Images from theWestern Association
of BroadcastersConvention
Lloyd Lewis CTV Edmonton
Sophy Schiller Melina Nathanail Rena Nathanail of Nathanail CaptioningCalgary and Cathy Hanson Red River College Winnipeg
Pam Leyland Rawlco Radio Saskatoon
Stephen Sienko Target Broadcast Sales Torontoand Lyle Walsh GX Radio Yorkton
Joe Uyede Novanet Communications Ajax Bill Hanson CTVWinnipeg and Joanne Uyede Novanet Communications
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 21
Mitch Bozak Global Regina Bill Hanson CTV Winnipeg and Wade Moffat CTV Saskatchewan
Tami Moffatt CTV Saskatoon and Shawna KroekerGolden West Broadcasting Steinbach
BDSept10qxdBD 19082010 1743 Page 21
22 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Important boost for campus radio
One of the highlights in the CRTCrsquosnew policy for campus and com-munity radiomdash$775000 for this
segment of the radio businessmdashmust havebeen like a Christmas gift in the middleof summer
Almost a decade after the last reviewthis policy accepted the argument thatthe poor sisters of the industry shouldget a little slice of talent developmentmoney courtesy of private radio
Often lost in the debate is the rolethat these stations play in advancingbroadcasting in Canada Perhaps the twomost important aspects are that they area training ground for workers for the bigguysmdashprivate and public radiomdashand theyprovide an important platform for alter-nate and new musichellip writ large
When campus radio began it was
generally very low powermdashso low that youcould only hear it on the designated cam-pus and sometimes only over speakersset up around the campus Hardly radioand not really broadcasting Campus sta-tions had a bit of educational content butthey were really alternate and had plentyof spoken word
That distinctiveness has remained thecore of campus radio today and will beso in the new policy with a 15 mini-mum requirement of spoken word andspecialty music and a maximum of 15of the famed ldquosub-category 21rdquo aka poprock and dancemdashthe stuff that you hearon most commercial stations
There isnrsquot a lot of community radioin English-speaking Canada but there isa lot in Quebec where the provincialgovernment for years has been pumpingsmall amounts of money to these stationsoften based in small towns and rural areasof the province
Many campus radio stations are tiedto educational programs in broadcastingand journalism whereby students haveto put in a certain amount of time as partof their course work They get real hands-on experience and are ripe for hiring oncethey graduate Along with them are anendless stream of volunteers who neverreally want to work in radio full-time butlove the opportunity to broadcast tosome kind of niche audience sometimesfor years on end These folks also get afollowing and everyonersquos happy
When it comes to airing alternatemusic itrsquos not just an esoteric thing ofproviding airtime to the weirdoes A lotof what begins as alternate becomes main-streammdashits newer sounds different kindsof music or just decent stuff which thebig guys donrsquot pick up because it is un-known in the market Campus radio actsas a safety net to get us the listeners allkinds of music complementing the com-mercial stations who are driven largely bythe chartsmdashalthough many of them dopay some attention to emerging artists
In short campus radio does vital serv-ice to the development of Cancon andin so doing does take a little pressure off
ANDREW CARDOZO
the commercial guys It has also general-ly done well in portraying and giving air-time to the cultural and racial diversityof Canadiansmdashon campuses and in thewider community
That the CRTC has developed a newmechanism to help non-profit radio isgood for honouring its obligation tohelp the public good Itrsquos called theCommunity Radio Fund of Canada theCRFC something like the CRTC
The next one the Commission woulddo well to look at favourably is nativeradio There are native radio stations innumerous tiny communities in the northand the Native Broadcasting AssistanceProgram located in the Department ofCanadian Heritage has been reducing andnot keeping up with demand In the southis Aboriginal Voices Radio Network(AVRN) with its flagship in Toronto andlicensed in several large cities
Both need help and the CRFC pro-vides a good model for the Commissionto help these stations the way it was ableto assist APTN through subscriber fees
The CRFC is a good mechanism whichshould be used in other settings for oth-er sectors of Canadian broadcasting Thereis a small drop in funds for FACTORMusicAction in the range of three per centThe Commission nevertheless did wellby using the powers under Section 3 ofthe Broadcasting Act to ensure the viabil-ity of the diversity of the system overall
Andrew Cardozo a CRTC Commissionerfrom 1997 through 2003 chairs the NewCanada Institute He may be reached atandrewcardozosympaticoca
Rohde amp Schwarz Canada Inc750 Palladium Drive Suite 102Ottawa ON K2V 1C7Phone (613) 592-8000 bull Fax (613) 592-8009Toll Free (877) 438-2880
wwwrohde-schwarzcom
BDSept10qxdBD 19082010 1743 Page 22
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bull 3GHz spectrum ana lyzer bull Power meter with poser sensors
from DC to 40 GHz
Another first for CKUA radio
BY BARBARA JONES
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 23
Over 80 years ago in 1927 publicradio station CKUA was launched inAlberta as the first educational broad-
caster in Canada In 1995 the stationrsquos web-site went live and shortly afterward CKUAmarked another milestone by becomingthe first Canadian radio station to stream itssignal
ldquoThe Internet was in its infancy relativelyspeaking back thenrdquo notes current GeneralManager Ken Regan
When first launched wwwckuacom wasfocused on accredited online teaching It wasclosely associated with Athabasca Universityand IT talent from the school was involved inthe sitersquos creation
Like many listeners Dan Webb was pas-sionate about CKUA and believed it needed astrong web presence The Athabasca University
Thank you for your letterand for dedicating a poemto me this morning on The
Road Home I am originallyfrom Calgary but have
been living in Buenos Airesfor almost two yearsmdash
where I listen regularlyhellip Iwas traveling through
Patagonia hellip and of coursethere is Internet globally andI was able to listen to CKUA
MarayamdashBuenos Aires Argentina
I just recently retired toThailand no more
Alberta wintersmdashsmile but it is wonderful to listento the best radio station online and remind me of the
beautiful long summernights in Alberta
BobmdashKarat Thailand
BDSept10qxdBD 19082010 1743 Page 23
employee volunteered his time and provided the technical expertise to keep the sta-tion on the leading edge nationally
That degree of passion reflects from the stationrsquos on-air talent to its listeners andback again CKUAorg extends the Edmonton stationrsquos reach to additional loyal listen-ers far beyond Albertarsquos broadcasting borders The site averagesbetween 120000 and 150000 unique visitors each month
The last time the on-air station was measured by BBM itachieved a weekly cume of approximately 170000 withmost of that audience found in Alberta
CKUA has uncovered an international audience for itsldquomusic expertrdquo format an audience ready to donate funds tosupport the stationrsquos mandate
Celticmdashjazzmdashpoetrymdashfusionmdashobscure instrumentalhellip the CKUA staff is knownglobally for presenting well-informed programming about all types of music beyondthe confines of mainstream radio
Over two-thirds of the stationrsquos annual budget about $3 million is raised throughvoluntary listener donations The station runs two on-air fund raising campaigns eachyear each lasting 10 days Listeners can donate online 247 a convenient and success-ful website function Online contributions represent about 50 of total voluntary lis-tener donations each year
Regan notes that much of what CKUA is doing online is not unique but reflectiveof the way the world and audiences are changing ldquoEven though we work in a so-calledradio station it is not about radio or television anymorerdquo he said ldquoWe have to stopthinking of ourselves as radio broadcasters We are content producers and distributors
ldquoThe internet has changed the rules of the game Now we have to genuinely thinkabout graphical interfaces and design and video and audiohellip all of these other ele-ments the public just expectsrdquo
Strategically keeping on top of listen-er expectations the station plans to over-haul the design and technical structureof CKUAorg before year end
ldquoIf all we do is continue to streamaudio and not think or do somethingabout the other elements people arejust not going to botherrdquo Reganadds ldquoWe want to try our best tokeep pace with public expectationsrdquo
The stationrsquos passionate listenersask regularly about the music they hearbroadcast or streamed online Today theycan review online playlists but areunable to purchase the music throughthe site To address this demand CKUAis setting up an affiliate agreement withan online music company
ldquoThe principle is to allow users to thegreatest extent possible to be able to usethe CKUA website as a portal by whichthey can access great musicrdquo Regan said
The revamped site will likely includea robust content archive and videos ofmusician interviews from each of CKUArsquosprogramming genres
The station would like to do morepodcasting of its music programming (itcurrently podcasts news and informationshows) but copyright legislation and reg-ulations make that type of service difficult
Taking a page from Webby-award win-ning NPRorg the future CKUAorg mayfeature original online programming web-only articles expanded stories video slideshows artist micro-sites and social net-working tools
It all costs money and requires expert-ise much of which Regan admits thestation doesnrsquot have in-house Howeverhersquos quick to point out that the stationenjoys the luxury of a unique global lis-tenership thatrsquos supportive passionate andpoised to help them achieve CKUArsquos on-line product and programming objectives
ldquoAs long as we articulate to our audi-ence we need to do this and here is whatit will mean to you they will pull out theircredit cardsrdquo he predicts
Hello ThailandArgentina
Barbara Jones isPrincipal of Sailor JonesMedia Inc of OwenSound ON She may bereached by e-mail atbjonessailorjonescom
24 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
BDSept10qxdBD 19082010 1743 Page 24
fHl ~ FILM
[2j RECORDING
~ NEW MEDIAS
~ POSTPRODUCTION
~ RADIO
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ck)a rodionetwork
DOLBY BROADCAST
IIIDOLBV
dolet Digital KHia sustems
~ iSisox-TE C H lrI CJ LCJC3V
=
~ ~l~iiii~~~di ~ middot middot 1
ltlgt SOrKgtmiddot TECHNIQUE
MONTREAL TORONTO T 514-332-6868 T 416-947-9112
The Art of Listening Makes for Solutions
sonotechniqueca
VANCOUVER T 604-298-2200
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 25
Stan Klees The Original Canadian Music Man (Part 2)
When we last left Stan Klees hersquodbeen in Toronto radio for sever-al years but when his father be-
came ill he gave up his radio career andgot a job at the post office to help paymedical expenses But fate soon steppedin
Stan fell in love with a dancer in theBroadway touring company of Kiss MeKate and because of her ended up spend-ing a lot of time in New York The fre-quency of his trips led to a reservations jobat TCA (later Air Canada) which came inhandy a few years later when CBC TV pro-ducer Stan Jacobson was flying BobbyDarin into Toronto for an appearance onCross Canada Hit Parade
ldquoBy this timerdquo Klees remembered ldquoIwas working for ATCO Records and I wasat CBC waiting for Bobby Darin to fly inIt was my job to look after him once hegot there Stan (Jacobson) came over tome and said lsquoNew Yorkrsquos fogged inDarinrsquos not comingrsquo I said lsquoGive me aminutersquo I made a phone call to Air Canadaand got my old manager I told him theproblem and he said hersquod call me backwhich he did Hersquod got Darin on the nextAmerican Airlines flight into Toronto Iwent to the airport to pick him up gothim to CBC and we became good friendsIn fact he stayed in the guest room at myhouse that night because he couldnrsquot getback to New York We traveled a lot to-gether over the years had a lot of funand I always say that I owe my career to
Bobby Darin because of all the peoplehe put me in contact withrdquo
Klees and Darin remained friends un-til Darinrsquos death in 1973
Another friendship that turned into asuccessful long-time working relationshipwas with Walt Grealis
In 1964 Grealis a former Torontopolice officer and Klees launched RPMWeekly and ran it for the duration of itsexistencehellip with a little help from Stanrsquosmother Klees smiles as he remembersldquoMy mother was the patron saint of RPMWhenever we didnrsquot have enough moneyto pay the post office or the printer shersquodloan us whatever we neededrdquo
Stan and Walt also co-founded theJUNO Awards which began as the RPMAwards
ldquoAt firstrdquo Klees recalls ldquowe thoughtwersquod just do a poll so we put a ballot inRPM people filled it out and mailed orfaxed it back As I recall we got about 150responses but the winners didnrsquot receiveanything
ldquoSomebody came into the office oneday and said lsquoItrsquod be nice if you sent thewinners a scroll or something that theycould hang on the wallrsquo so I designedone and we sent them out The followingyear we decided to throw a party andinvited 75 peoplemdashand 150 showed upWithin 20 minutes there were no sand-wiches left and the bar was finished Waltread off the winnersrsquo names they cameup to pick up their awards and it wasoverrdquo
At the next yearrsquos ceremony Stanrsquosmother came to the rescue once againand made enough sandwiches to lastthrough the eveningrsquos festivities
The RPM Awards eventually becamethe JUNO Awards and a few years laterthe Canadian Academy of Recording Artsamp Sciences an organization set up specif-ically to handle the Awards took over con-trol Stan and Walt stopped going to theJUNOs in 1996 as they were both disap-pointed at how they were treated
Stan Klees was a very early supporterof Canadian talent Long before the CRTCbrought in the CanCon regulations which
DOUG THOMPSON
Stan fought long and hard for he wascreating Canadian hit records with artistslike Shirley Matthews and Little Caesar andthe Consuls on labels such as Tamaracand Red Leaf Stanrsquos design of the MAPLlogo is still in use today
At the 2001 SOCAN dinner whereKlees was given a Special AchievementAward the audience of Canadian musi-cians songwriters and publishers gavehim a seven-minute standing ovation
Although Walt Grealis who died ofcancer in 2004 received the Order ofCanada in 1994 for his contributions tothe Canadian music industry Stan Kleeshas not yet been so honoured
Itrsquos time we change that
Doug Thompson can be reached by e-mailat dougtrogerscom
BDSept10qxdBD 19082010 1743 Page 25
Introd ucing
Connect your music scheduler directly to your PPM~ listeners
I CE + REACT I
dleercsworkscom 1877774107bull
wwwmediamonitorscom wwwgselectorcom
~2002-2010-Honlcon All ll91u- Allshylheproporyol___
26 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Ants donrsquot sleep
Do you believe that ants donrsquotsleep Do you believe that agiraffe can go without water
longer than a camel Whether or not youbelieve these statements depends on whosays them
Apparently if a person with a foreignaccent told you these things you would-nrsquot believe them
Why According to research at theUniversity of Chicago a foreign accentreduces credibility in ways that the speak-er and the listener donrsquot consciouslyrealize Because an accent makes a per-son harder to understand listeners areless likely to treat what they say as truth-ful The credibility decreases even moreas the accent thickens
ScienceDaily summarized the study asa way ldquoto test the impact of accent on cred-ibility American participants were askedto judge the truthfulness of trivia state-ments by native or non-native speakersof the English languagerdquo and providedtop line findings from the research
Boaz Keysar is a Professor of Psychol-ogy at the University of Chicago and anexpert on communication Keysar saysldquoThe results have important implicationsfor how people perceive non-native speak-ers of a language particularly as mobili-ty increases in the modern world leadingmillions of people to be non-native speak-ers of the language they use daily Theaccent makes it harder for people to
understand what the non-native speakeris saying They misattribute the difficultyof understanding the speech to the truth-fulness of the statementsrdquo
This is perhaps the most relevant out-come of the study for commercial writersand producers If people cannot be clear-ly understood they cannot be believed Wedonrsquot disbelieve consciouslymdashthe accenttricks us into thinking we donrsquot believe itsimply because we donrsquot understand itNow what
There are many great commercials withso-called foreign accents in them Cleverwriting and a unique sound makes thesecommercials really pop Such commercialshave been running for yearsmdashwe can onlyassume they work or the creative wouldhave changed ages ago
The unmistakable voice of HughHeron of Heathwood Homes is just thatmdashunmistakable His voice oozes credibil-ity due in large part to the fact that healways speaks with sincerity While theoccasional word or phrase in his thickScottish accent may be difficult to wrapyour ear around the overall tone of hisvoice makes Hughrsquos commercials standout He told me recently that people hemeets on the street treat him like a friendbecause they feel like theyrsquove met himbefore His voice is unique and memo-rable Thatrsquos why his commercials work
One of my favourite commercialsmakes fun of the stereotypical human
MAUREEN BULLEY
response to people who donrsquot speak yourlanguage ldquoGood Morning is this theinformation deskrdquohellip the opening linein this classic spot for SAS Airlines fea-tures an American speaking to a Europeanhe believes doesnrsquot understand him Sothe American speaks English but does soextremely loudly and extremely slowly Asit happens he is speaking to a British manwho speaks English very well thank youvery much Ironically the American isoverseas and the tables are turnedmdashnowhe is the man with the supposed accent
So is there a place for foreign accentsin radio advertising
Irsquom not entirely sure but what I doknow is that participants in the RadioPower Tools research gave low scores tocommercials that contained a foreign ac-cent if it was ldquoa voice that drips with anon-mainstream accent spoken only bya small group within the population andused for no apparent reasonrdquo
Clearly the operative here is ldquono ap-parent reasonrdquo So if it makes sense toinclude a voice with an accent do so withpurpose I would also suggest using a voicewith a genuine accent instead of tryingto replicate one Yoursquoll be disappointedwith the finished sound of the piece andyour client will be disappointed with theresults of their advertising unless yourvoice talent can truly nail that accent theydonrsquot naturally possess
So do ants sleep or not Accordingto BBC Earth on average a single workerant in Britain takes 250 naps a day buttheyrsquore only a minute long The Queenfalls asleep at far more regular intervalsthan her royal subjects Guess they canrsquotunderstand a word she says
Maureen Bulley is president of THE RADIOSTORE She may be reached at 1-888-DORADIO or at doradiototalnet
BDSept10qxdBD 19082010 1743 Page 26
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plus a chance to win an iPad bull
Congratulations Facebook you rockAccording to Hitwise Facebook has become the most
visited website in the United States Its market share ofvisits was up 185 over the same time last year Just tocompare Google was up around nine percent
I was going to Google what that meant but it justseemed cruel
I believe it means that we are spending more timepoking people we wouldnrsquot waste the time of day to chatwith than we are looking up important stuff like sportsstats or interesting uses for peanut butter (which incidentally include lubricant pet pill disguiser andpaper label remover Really I Googled it)
Wersquove all Googled ourselves from time to time manyof us using a computer
But facebook it Facebook is taking over the worldAs you read this I am on Facebook Go aheadhellip go
friend mehellip Irsquoll be there Itrsquos where I live nowFacebook tempts us with the egotistical promise that
someone somewhere on the planet really really wantsto know every single errant thought that crosses our
minds AND they want to see photos AND they want toknow what we think about their thoughts AND photos
Capitalized conjunctions aside Facebook is theperfect place to cut and paste the creative work of othersinto our electronic personas instead of actually doingsomething creative or original ourselves thus savingtime that we can then use to do more poking and lesstalking How am I today Just check out the stolen lyricfrom someone elsersquos song I have posted as my ldquostatusupdaterdquo Apparently today I am a little Olivia NewtonJohn (pre-Grease)
Itrsquos a diseaseI must comment on your new cat photo or I will dieOops hang on a sechellip gotta return a poke Back
now LMAO Freakinrsquo funny catsLike you I joined initially to see what all the fuss
was about In its original days Facebookers were lessconcerned about security so you could scan astrangerrsquos profile check out their friends and eventheir friendsrsquo friends It was a voyeuristic orgy of peek-age Not that any of us did that sort of thing of course
Once the lurking was curtailed the search was on forco-workers and family members as we embarked on awildly competitive jag to snag as many friends as possible
In those early days getting a Friends request was agiddying high
Ooooohhellip someone wants to be my friend INSTANTADD
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 27
Poke-poke
BY MARK LA POINTE
status update
BDSept10qxdBD 19082010 1743 Page 27
Now of course we are more discerning of the company wekeep Do I know them Will they clutter my page with applica-tion drivel and invites to lame events Or worse will they notbe interested in my brilliant application newsfeed and my ldquoohso importantrdquo event
After the friends came the gameshellip sorry ldquoapplicationsrdquo Nowwhen Irsquom too tired to poke I can find out what kind of dog Iam or what country song tells my storyhellip or God help me playFarmville (along with over 83 million other monthly users)
(By the way my answers are dachshund and Goodbye EarlAlso I have never been too tired to poke I know it happens tomen my age but knock on wood I still can)
And letrsquos not forget the frustration of the endless programupdates I just figure out where everything is so I can steer theUSS Facebook without having to rely on Mr Sulu whenBAMhellip my life is chaos again and instead of checking my noti-fications I am driving straight into the sun while Yeoman Randlooks intensely into the soft focus camera In its present incar-nation I still canrsquot find the damn ldquoSign outrdquo tab
It has only taken a few years for a simple social networkingtool to become the worldrsquos biggest scrapbook Our need toshare has even pushed into the formerly sacred Have you seenthe video of the couple that interrupted their ldquoI dosrdquo to updatetheir Facebook status from ldquosinglerdquo to ldquomarried I think I actu-ally threw up a little that time
Remember first second and third base (No not baseball)It has been re-faced
Now therersquos ldquoFace-baserdquo that magical part of love when youchange your status from ldquoSinglerdquo to ldquoIn a relationshiprdquo I assumeit happens after yoursquove rounded the bases a few times
Itrsquos sooooo cute In the same way itrsquos cute when your neigh-boursrsquo kids spray-paint ldquoBUTT FACErdquo on your garage door
FB is a giant black hole of time and effort sucking in every-thing around it without mercy while only giving back invita-tions to play Mafia Wars
Fan Pages are big business now as entertainers and retailersand people with causes can use FB to continue to shamelesslyhump their agendas and doo-dads
Sadly I am now turning into the Facebook equivalent of acranky old man I hate it when my friends donrsquot use actual pho-tos of themselves as their profile pics Since I never actually seethem face-to-face anymore without those photos I have no ideawhat they look like During the Winter Olympics I assumed allmy friends had become hockey sweaters or red leafs
Also I am protective of my Wall Lame status updates nowequal instant ldquoHiderdquo for you ldquoI love my dogrdquo while accurateis your one-way ticket to GONE-ville I may even un-friend youfor that juicy contribution
I would moan on a little longer but in the time it has takenme to write this I have missed 16 crucial status updates (Trevorand Aaron are now friends) three pokes (which still make megiggle like a nine-year-old who thinks ldquopianistrdquo is dirty) and twopage suggestions (Join if you think RUSH deserves inductioninto the R and R hall of famehellip which I do) So I am hittingthe ldquosign outrdquo tab (which I just found thank you very much)
Mark La Pointe is a freelance writer and voice actor forwwwKillervoiceoversca or at least he would be if he would stopfooling around on Facebook He may be reached by e-mail atmarkannounceryahooca
BDSept10qxdBD 19082010 1743 Page 28
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Applied Electronics extends a large thank-you to all our sponsors for their generous support of our 24th annual golf tournament bull
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 29
Gord James comes home
When I was 14 my buddies allwanted to be famous sportsheroes or rock stars I wanted
to be Gord JamesMy obsession with radio came to me
like most of us at an early agemdasheight tobe exact By the time I was 10 and livingin Southern Ontario I knew exactly whichjocks sounded great and by 14 there wasno one better to my ears than Gord James
Gord James is one of the few yeomanof an era in Top 40 and rock radio thatmany view as the halcyon days of radiorsquossound Hersquos still doing itmdashand doing itevery bit as well as he ever has
The latest incarnation of the GordJames Experience is at Hamiltonrsquos newVinyl 953 a place that feels right to himbecause the geography that surrounds thebroadcast studios is literally home
Gord went to high school at Saltfleetin Stoney Creek (now part of Hamilton)and did the WKRP town-to-town up-and-down the dial thing in his first few yearsincluding stops in Cambridge LondonCornwall and Kitchener before landingat CKOC Hamiltonrsquos home of the BIG500 Countdown in the early rsquo70s
In 1974 the now legendary J RobertWood interviewed Gord for an openingat CHUM-FM free form at the time Butit was the ldquocoolrdquo station 1050 CHUMwhere Gord wanted to be
ldquoThank you for coming in and good-byerdquo was the response he remembers
ldquoI realized how much I had to pull upmy boot straps to hang with those guysrdquohe recollects James was talking about thebig voices such as John Majhor TerrySteele Jim Van Horne Mike HollandRoger Ashby and Bob Magee (Magee nowholds down the morning drive slot atVinyl 953 helping give that station a def-inite CHUM flavour that works perfectly)
But it wasnrsquot long before James land-ed a gig at CHUM-AM doing all-nightsand filling in on day shifts now andthen By 1978 CHUM-FM was being pro-grammed by a young upstart named RossDavies and he wanted Gord to comeover to the FM side of the building Thateventually happened too with weekendsafternoons and in 1983 as morning hostalong with Rick Hodge
ldquoThere are so manymemoriesrdquo said James
ldquoOne really stands outI was filling in for RogerAshby As we were doingour birthday feature onair it was mentioned thatit was my birthday andall of sudden a lot ofpeople gathered by thedoor and started singingHappy Birthday I heardtwo younger singingvoices through my head-set and realized that TomJokic our producer had patched in twoof my three children Rachel and Kevinfrom a cell phone and they were singingtheir hearts out out of tempo and out oftune with the rest of the group and Ithought that sounded even better becauseof itrdquo
The sound is what matters to GordJames And he says the fun has not goneout of it And sitting chatting with him is
JAMIE WEST
like pulling into a filling station for pos-itive energy
Vinyl PD Derm Carnduff says thatgetting Gord on board at Vinyl was a nobrainer
ldquoGordrsquos name came to mind prettyquickly His heritage as a Toronto radiopersonality would give us instant credi-bility but ultimately his talent made
Gord one of our top candidatesrdquo saidCarnduff
ldquoHis knowledge of themusic his wit and dedica-tion serve his audience ex-tremely well and the radiostation as wholerdquo Carnduffsaid ldquoAnd oh yeah hersquos gotan okay set of pipes toordquo
ldquoThe saying at CHUMused to be lsquoletrsquos have somefunrsquordquo remembers Gord
I ask him if hersquos still hav-ing fun
ldquoTherersquos no question thatIrsquod do it all over againrdquo Gord
responded ldquoonly this time Irsquod betempted to break a few more rulesrdquo
Now thatrsquos the spirit of a true rockjock shining on after nearly 40 years ofconnecting with all of us
Jamie West is CEO of Westpro Media Incbroadcast consultants and creative contentsuppliers He may be reached by e-mail atwwwwestpromediacom or at 905-541-0127
BDSept10qxdBD 19082010 1743 Page 29
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These prewired jackfield assemblies look and work great They install quickly and easily and they cost less than a plain (bare) jackfield but save you lots of time bull twenty-four 025 TRS jacks bull all primary and normal contacts are prewired bull standard 175 x 19 layout to AMP CHAMP connectors at the back
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30 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Fact is facts donrsquot mattermuch anymorehellip
One of the things I enjoy most is alively debate with friends whohave differing points of view I
like the way people get charged up aboutthings they really care about how theyshape their thoughts to support theirarguments
I particularly enjoy it when the debateis over and in the best instances wersquoveall learned something from each otherAnd maybe if our minds are not onlyengaged but ldquoopenrdquo we might find ourposition moving begin questioning theplace where opinion started and realityor facts kick in Unfortunately it seemsthat fact-based debate is a dying art
A new study from University ofMichigan researcher Brendan Nyhan en-titled When Corrections Fail The Persistenceof Political Misperceptions shows that peo-ple who have based their beliefs on mis-information rarely change their mindseven when presented with the facts Evenmore disturbing they often cling evenmore strongly to their beliefs when theyare proven to be inaccurate a phenome-non Nyhan has dubbed ldquobackfirerdquo Notsurprisingly this reaction is most com-mon when it comes to partisan issuesaround politics and social issues
Nyhanrsquos recent study is a follow-upto research he completed with associatesat the University of Michigan in 2005and 2006 Those studies showed a basichuman tendency to continue to believe
in facts we carry in our heads even whentheyrsquove been proven false Nyhan says thisis worse than merely being misinformedit means our views are entrenched andnot subject to sway by any informationsource It isnrsquot information thatrsquos missinghere but rather a basic emotional responsethat makes smart people hang on to falsefacts for reasons it is hard to define
Nyhanrsquos study as well as previousstudies conducted in 2005 and 2006around facts vs perception attempts tounderstand why intelligent people con-tinue to accept misinformation as fact inthe face of contrary proof This may notbe a new practicemdashpeople have alwaysshaped facts to fit the outcome they wantmdashbut Nyhan and others believe there ismore reason for concern now than atany other time
Nyhanrsquos study suggests the underpin-nings on which governments are chosenare becoming more fractured He sayswersquore filtering the information we receivethrough a prism and end up getting areal divergence on all sorts of issues Andthat makes it really hard to have intelli-gent debate He equates the electoratersquosview on politics to sport and says peoplesupport a team because they are emo-tionally committed to them they absorbthe misinformation they need to contin-ue their supportmdashfor better or for worse
Nyhan says we need a ldquosupply-sideapproachrdquo where we try to enforce and
NANCY SMITH
increase the ldquoreputational costsrdquo on peo-ple and institutions who promote bad in-formation Given the numbers it seemsunlikely that this is a viable solutionPartisan news hosts and their networksare making millions while more moder-ate media languishes The cycle continuesbecause audiences are attracted to newsoutlets that reflect their beliefs howeverinaccurate they may be
In fairness to media consumers it isoften difficult to separate whatrsquos accurateand what isnrsquot particularly within an envi-ronment where we get our news in bite-size pieces with little context But Nyhansays the really frightening pattern isnrsquot justwhere we get our news but how we useit If we refuse to change beliefs that arebuilt on inaccuracies the consequencescan be devastating
I read a quote attributed to Kant thatseemed appropriate to Nyhanrsquos studyldquoMankind may be crooked timberuniquely susceptible to ignorance andmisinformation but itrsquos an article offaith that knowledge is the best remedyIf people are furnished with the facts theywill be clearer thinkers and better citi-zens If they are ignorant facts will en-lighten them If they are mistaken factswill set them straightrdquo
Even Kant didnrsquot anticipated the soci-etal impact of spin doctors and media inthe 21st century
Nancy Smith is ChairCEO of NextMedia a Toronto-based business consulting and marketing company She may bereached at (905) 468-7774 or atnsmithnextmediacompanycom
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T 2 0 4 8 8 9 9 2 0 2 E G N E I L S O N D E M A M B C A
D E M A L L E N amp A S S O C I A T E S L T D
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FM PROTECTION RULES ARE CHANGING
BDSept10qxdBD 19082010 1743 Page 30
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 31
Victoria a few days each weekGeorge Gordon who had been
morning Anchor at News1130Vancouver has moved to
CFRA Ottawa as morn-ing News Anchor Hersquosalso tasked with coach-
ing and mentoring otheron-air personalities
There were a number of changesat Corus Entertainment relatedto Corusrsquo most recent organi-zational review to streamlinedecision-making and clarifyroles and mandates Among
the changes Corus TelevisionmdashReporting toDoug Murphy Exec VP and President of CorusTelevision are Colin Bohm VP InternationalAndrew Eddy VP Affiliate Sales Bill Knight
VP Business Developmentand Planning Gerry MackrellVP Airtime Sales Susan RossVP Strategic Planning SusanSchaefer VP Head of Networksand Marketing and JoannaWebb VP Head of Program-ming and Production CorusRadiomdashReporting to HalBlackadar Exec VP and interimPresident of Radio are DaveFarough VP Brands and Pro-gramming in Toronto (was GMat CFPLCFPL-FMCFHKFMCKDK-FM London) Chris Sisammoves in [see below]) DavidHuszar VPGM Interactive andEmerging Platforms (was VPGM Corus Interactive ampIntegrated Solutions) NeilCunningham Director of SalesWestern Canada Garry McKenzieGM Corus Radio Vancouver(was GM at Corus RadioCalgary) Doug RutherfordVPGM Corus Radio Alberta(now also GM at Calgary)Suzanne Carpenter VPGM
CTVrsquos Lloyd Robertson has an-nounced his retirement set fornext summer By putting itoff until then hersquoll roundoff his CTV career at 35years from the day he
joined then-Anchor Harvey Kirck in1976 as co-Anchor of CTVNews Hersquos been Chief Anchorand Senior Editor since 1983Lisa LaFlamme 45 is his suc-cessor She began her broad-cast career at hometownCKCO-TV Kitchener in 1988Reporting stints include IraqAfghanistan Sri Lanka Haitiand as a political correspondent in OttawaFormer NBC News Foreign CorrespondentDawna Friesen is the next Anchor of CanwestrsquosGlobal National succeeding Kevin NewmanFriesen a native of Winnipeg began her careerat CKX-TV Brandon then worked at CBC andCTV before being hired by NBC in 1999Friesenrsquos reporting duties took her throughoutEurope and the Middle East from her base inLondon CKYCITI-FM Winnipeg GM Tom Scottreturns to Citytv Winnipeg thisfall again as GM Scott whojoined Citytv in 2008 moved
to the radio side to be GM at the Rogers-ownedradio stations after the previous manager wastransferred to Vancouver A new GM for theradio cluster is being sought CTVglobemediaSr VP Corporate Communications BonnieBrownlee is no longer in place Her successor isScott Henderson VP Communications Brownleewho joined CTV in 2007 succeeded Mary Powersin the position Douglas Elphick joined Joytv10 Vancouver (ZoomerMedia) as GSM Elphickhad been Director National Sales WesternRegion for CTVglobemedia and was mostrecently with the CTV Olympic BroadcastConsortium Brian Blackburn is no longer GSMat the Jim Pattison Broadcast Group (JPBG)radio stations in Victoria A successor had yetto be named at press time In the interim BruceDavis VP of Sales for JPBG and GM of theKelowna radio properties is filling in Hersquos in
Make sure that BroadcastDialogue has your peoplechanges E-mail station
news to howardbroadcastdialoguecom
LloydRobertson
Dawna Friesen
Lisa Laflamme
Susan Ross
BonnieBrownlee
George Gordon
Joanna Webb
Dave Farough
Andrew Eddy
Chris Sisam
Douglas Elphick
Susan Schaefer
ScottHenderson
David Huszar
Doug Rutherford
Garry McKenzie
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 31
32 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
1071 Abbotsford as Morning Show Hosthellip At new Country sta-tion 1007 HANK-FM Bridgewater launched July 22 JonathanCrouse moved from afternoons on sister station CKBWBridgewater to be the morning show Host Nick Yorston who
moved from Yellowknife does morning newsAndrea James moved from sister station CKDR927 Dryden to do middays while Alicia Huntermoved from CKBW for HANKrsquos afternoon show
Gerry Pigeon whorsquos been with Corus RadioCalgary the past nine years the last six as RSMhas moved to NL Broadcasting in Kamloops asGSM for the companyrsquos three stationsmdashCHNLCKRV-FM and CJKC-FM Shelly Datseris hasbeen appointed Manager Communications atTeletoon Toronto Her background includes sev-en years at Rogers Communications and at RogersTV Diana Swain has beenappointed to Senior Correspon-dent of the CBC News inves-tigative unit The CBC TorontoAnchor will continue to be anoccasional fill-in Anchor on TheNational Dale Jubb is the newManager of Operations at CTV
Calgary Jubb moved from his CEO position atvideo production facility Empowered Media inOttawa Former Ops Mgr Karen Irvine movedto Manager On-Air Operationshellip Justin Park
moved to CTV Calgaryrsquos engi-neering department from sisterCTV Reginahellip Joe McFarlandND at 1021 FM The Lounge(CJCY-FM) Medicine Hat sinceits launch in 2008 moved toCorus Radio Calgary as aReporter New MD at JACKCalgary is Jeff Walker exMDSwing Announcer at K-97Edmonton Chad Thomas hasreturned to Astral Radio Calgaryas Digital Accounts ManagerHe left the stations to found anagency when they were ownedby Standard Radio CalgaryhellipDavid Lee is the new Country Manager Canadafor RCS CanadaMedia Monitors Hersquos based inToronto Lee succeeds Ross Langbell who leftthe company this past spring Jess Bradyjoined Corus Cornwall as Morning Anchor and
Corus Radio Eastern Ontario and VPGMCHEX TV Peterborough and CKWS-TV KingstonMichael Harris GM CKWS-TV and CHEX TV(was GM of CHEX TV only) JJ JohnstonGM Corus Radio Cornwall Kingston andPeterborough (was GM at CorusRadio Vancouver) No longerwith the company are CornwallGM Scott Armstrong and CorusKingston [radio amp TV] GMMike Ferguson who retiredend of August Former CorusRadio Peterborough GM BrianArmstrong moves to GSM) ChrisPandoff VPGM Corus Radio
Toronto and Hamilton (was VPGM for CorusRadio Toronto only but now adds Hamiltonduties held by Suzanne Carpenter) Chris SisamVPGM Corus Radio Southwestern Ontario(based in London Sisam will be responsiblefor Corus Guelph Corus KitchenerCambridgeand London Guus Hazelaar of Corus Guelphhas retired Lars Wunsche GSM Corus RadioToronto (was GM at Dave FM (CJDV-FM)TheBEAT (CKBT-FM) Kitchener)
Mike Finnerty the former Daybreak Host at CBCRadio Montreal returns this fall to anchor themorning show He left last year to work as anonline editor for The Guardian in London NancyWood hosted Daybreak for six months afterFinnertyrsquos departure She left earlier this yearAstral Radio BC Peace Region Brand Director JayTerrence after 10 years at that location three asPD moved to sister station CJAY Calgary tobecome Assistant Brand Director (Brand Directoris Astral nomenclature for PD)hellip After more than 21 yearsCTV Calgary News Anchor BarbHiggins has left her job to
become a mayoral candidate in this fallrsquos elec-tions Higgins and co-anchor Darrel Janz an-chored the News at 6 since March 8 1989 andare considered the longest serving anchor teamin Canadahellip Mark Russett has been promotedto GSM at Newcap Radio Ottawa He joined thestation five years ago as Retail Sales ManagerhellipKenny Jones Morning Show Host at Country933 Fort McMurray for the past nine yearsheaded to Rogers-owned sister station Country
JJ Johnston
Chris Pandoff
Lars Wunsche
Michael Harris
Jay Terrence
Barb Higgins
Kenny Jones
Gerry Pigeon
Mark Russett
Diana Swain
Shelly Datseris
Dale Jubb
Justin Park
Karen Irvine
Jeff Walker
Joe McFarland
Chad Thomas
David Lee HBA
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 32
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 33
Reporter The University ofWestern Ontario graduate madethe move from LondonhellipSheldon MacLeod the formerNDMorning Editor at CKBWBridgewater is now a WeekendNews Anchor and afternoonReporter at News 957 Halifax
Earle Mader PD at C100 Halifaxhas retired Mader spent his30-year broadcast career withthe CHUM station the last twoand a-half years as PD TheBOUNCE PD Chris Duggan has
taken over as PD for both stations Mader won Music Directorof the Year honours (secondary market) at the 2002 CanadianMusic Week Jennifer Yascheshyn has been promoted to PD atCHUM Kingston from Promotions and Marketing Director Shesucceeds Dan Melon who is moving to the faculty at OttawarsquosAlgonquin College New Marketing and Promotions Director isShawn Whalen who continues with his regularFLY-FM Kingston on-air shift Matthew Waddellmoved to TELETOON Canada in Toronto asCreative Director Most recently Waddell wasAssociate Creative Director at Astral TelevisionNetworks Kapila (Kaps) Ratnayake is the newChief Engineer at Corus Radio Cornwall He
had been with Rogers RadioCalgary Succeeding him isJim McTighe from CFJC TV7Kamloopshellip Mid-summer JohnWaterman became the ND at981 FM CKBWHANK (CJHK-FM) Bridgewater Watermanhad been with ATVCTV Halifaxand most recently 917 TheCoast Sechelt
Mark Lade after 50 years behindthe microphone has called itquits During his career Ladeworked at such venues as OwenSound Woodstock Hamilton Chatham NiagaraFalls Welland and London his last stop beingOldies 1410 CKSL London Jennifer Stewart hasbeen promoted to Exec Director of AcquisitionsDevelopment and Feature Film NetworkProgramming at CBCrsquos English TelevisionServiceshellip Ceara Kavanagh has moved from her
Shawn Whalen
SheldonMacLeod
Jess Brady
JenniferYascheshyn
Earle Mader
Jim McTighe
Mark Lade
MatthewWaddell
KapilaRatnayake
JenniferStewart
BDSept10qxdBD 19082010 1743 Page 33
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CBC Radio-Canada
34 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
PD gig at Vibe 985 Calgary (now Virgin Radio98-5) to return to 1073 KOOL FM Victoriawhere shersquos the afternoon drive Hosthellip DerekLuis is new CEO at National Screen InstituteCanada (NSI) succeeding Susan Millican Hewas a SUN TVQuebecor Media Executivehellip PaulSedik ex of Astral Media Television has landedas Regional General Manager Central Ontarioat NEWAD a Toronto-based agencyhellip FAN 590Toronto fired the morning drive team of DonLandry and Gord Stellick plus morning showHost Mike Hogan Also gone are Announcer RickRalph and Producer Brian AngusTaking over mornings on aninterim basis was Toronto radioveteran Jeff Lumby News 957Halifax talk show Host AndrewKrystal has moved to mid-mornings at The Fanhellip MarkMorris joined 1039 The JuiceKelowna as Afternoon Driversucceeding Ken Allan Joonyer
Morris had been with SUN FM Penticton hellipEdmonton market veteran Shane Michaels isthe new Afternoon Drive Host at 963 CapitalFM Edmonton succeeding Jason Roberts
Roberts moved to 1049 EZ Rock Edmonton asAfternoon Drive Host which resulted in LochlinCross to handle mid-days at The Bearhellip BrentBrooks is now the Morning Host at COUNTRY95 Lethbridge The 25-year veteranrsquos stops haveincluded Calgary Red Deer and Lethbridge withvarious roles such as PD MD and various on-air postshellip Taking over the midday show at Q99Grande Prairie is Renn Davies who moved fromZ99 Red Deer Former midday Host WardLivingston now does drive afterChristy Farrel whorsquod held theposition as well as being MDmoved to Sun FM PentictonPDmorning show Host PaulOuellette adds music dutiesAlso joining the team is CristyEllen from CJNS Meadow LakeSK taking over the productioncreative post
Tamara Konrad has become GMGSM at CKEA957 Edmonton Konrad moves to the HarvardBroadcasting station from her Ops Mgr position
CearaKavanagh
Renn Davies
Derek Luis
Andrew Krystal
Paul Sedik
Brent Brooks
Lochlin Cross
Ward Livingston
Cristy Ellen
Tamara Konrad
BDSept10qxdBD 19082010 1743 Page 34
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 35
at Corus Edmonton where shewas the Ops Managerhellip Inaddition to his GSM responsi-bilities at X929 (CFEX)Calgary Gary Brasil is now alsothe National Sales Manager forthe Harvard grouphellip BroadcastEngineer Chris Terpsma theChief Engineer at VistaBroadcasting has moved tobecome responsible for techoperations at Harvardrsquos newstations in Edmonton and RedDeerhellip Angie Norton hasbecome the new Business Manager forHarvardrsquos Regina and Yorkton stationshellip AndChristian Hall in addition to his responsibilitiesas PDOps Mgr at X929 Calgary is nowProgram Manager for the Harvard AlbertaRadio cluster After 12-years Bill Toffan hasretuned to 1049 The Wolf Regina as PDMorning
Show Host He succeeded Chris White who recently joined theHarvard sales department after having been on the air for 15years and PD for the last three
Heather Ostertag is no longer PresidentCEO of FACTOR theFoundation Assisting Canadian Talent On Recordings Brian
Hetherman FACTORrsquos VP of Industry Affairshas assumed GM duties until anew president is appointedhellipEldon Duchscher after 21 yearswith the Saskatoon Media Groupmdashthe last few years as NewsDirectormdashhas resigned a moveprompted by an opportunity of-fered to his wife at the Universityof Calgary Duchscherrsquos NDposition at CJWW Country 600Magic 983929 The Bull wasfilled by Vanese Ferguson KateBuick after 15 years at CD 989Simcoe is now PDMidday Hostat K-Rock 1055 CharlottetownSucceeding her in mornings atSimcoe is Asta Syri who joinedGerry Hamill and Renee BerubeCD 989 VPGM Blair Daggetttook over PD responsibilitieson an interim basis AcadiaBroadcasting Thunder Bay PD
Sandra Dolynchuk resigned citing family reasonsShe returned to Winnipeg and joined K-Rock1007 as PDhellip A (CKVR-TV) Barrie AnchorLance Chilton after almost 12 years as even-ing news Anchor has moved on leaving thebroadcast business to try his hand in realestate Rhonda Messieh is the new MarketingManager at CHCH News Hamilton Prior tothat shersquod been Marketing Manager for CorusEntertainmentrsquos CMT Paul Timm has been ap-pointed Digital Accounts Manager for AstralRadio Manitobahellip CBC has appointed Greg Guyas the Senior Communications Officer for NovaScotia Guy has 23+ years experience at theHalifax Herald and with his own companyhellipDavid Magro is now responsible for imaging andcommercial production withinthe Rogers Radio Toronto clus-ter production department His20-year career includes stops atVirgin Radio 999 Toronto CorusToronto New Flow 935 Toronto
and Z103 Toronto Marvin Piuti is now ND at897 Sun FM (CJSUFM) Duncan Most recent-ly he was with CHEK-TV Victoria The New VImdashnow A (CIVI-TV)mdashVictoria and is an alumnusof Citytv TorontoMuchMusic He succeeded RicRathburn who retired Samantha Cook has suc-ceeded Brian Bolt as the Program Coordinator
for the radio broadcasting pro-gram at Hamiltonrsquos Mohawk College Cookbrings 10 years of broadcast experience to hernew position having worked at Country 953Hamilton Energy FM Toronto Kiss FM Torontoand YTVhellip Darryl Henry moved to 981 CHFIToronto after having done mid-days at Astralrsquos973 Torontohellip Stephen Smart formerly of CTVBritish Columbia has moved to become theLegislative Correspondent in Victoria for CBCTelevisionhellip Mastermind is no longer the after-noon Drive Host at Virgin Radio 98-5 CalgaryHolding that spot now is Simon Mitchell abroadcast veteran with stops in AustraliaVancouver and Victoriahellip Michael Lewis is nowChief Engineer at Starboard Communications inBelleville The former Rogers Radio Lethbridgeemployee also provides technical services toDAWG FM Ottawa
Will MacKay ex of Corus Radio Kitchener is the
Stephen Smart
VaneseFerguson
Gary Brasil
Christian Hall
Chris Terpsma Chris White
Bill Toffan
HeatherOstertag
Asta Syri
Kate Buick
EldonDuchscher
SandraDolynchuk
David Magro
Greg Guy
Marvin Piuti
Samantha Cook
Paul Timm
RhondaMessieh
Will MacKay
BDSept10qxdBD 19082010 1743 Page 35
36 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
new GMGSM at Newcaprsquos K-Rock 893 KentvilleMacKay with 15 years experience in sales andmarketing was a Senior Sales Rep with CorusTim Schutz ex MD at Jack FM Calgary is nowPDMD at Rogersrsquo 1077 The River LethbridgeAt Quebecor at least three new news employ-ees David Akin from Canwestrsquos Ottawa BureauBrian Lilley the Ottawa Bureau Chief at AstralRadio and Tobias Fisher most recently of theCBC They were hired as Quebecor anticipatedwinning a new specialty channel Sun TV NewshellipTV Journalists Herb Luft and John Grant retiredthis summer from CTV (CFCF-TV) MontrealLuft who started working at CFCF as a radionewscaster in 1971 and joined the TV stationfull-time in 1977 is the longest-serving reporterat CTV Montreal Grant had been CTV MontrealrsquosQuebec City Bureau Chief since 1996hellip At AstralTorontorsquos radio cluster layoffs included CFRBAssignment Editor Eileen Berardini eveningAnchor Bob Komsic weekend morning Host
John Donabie and Melissa Boyce (promotions) Vassilios Mimishas been appointed as the new North American BroadcastersAssociation Director of Technology Most recently Mimis servedas Director of Broadcast Technical Policy andPlanning with the Canadian Department ofIndustry 1007 HANK FM Winnipeg PD AbbeyWhite has become PD at sister Newcap stationsKG Country Red Deer and the Country Newcapstations in Brooks Drumheller Stettler andBlairmore Also at Newcaprsquos Southern AlbertaGroup Al Tompson MD and Morning ShowHost at Zed 99 Red Deer added PD for Zed99The Fox Brooks to his responsibilities FormerPD Brent Young is no longer with the organiza-tion Rob Leighton is Astral Radiorsquos new DigitalAccounts Manager for the BC Interior based inKelowna Leighton had been with Telus with anInternetinteractive sales and development back-ground While never in radio he grew up withit and learned vicariously through his fatherGord Leighton a well-known BC broadcast man-ager Also at Astral Radio Kelowna after 38years Ron Wittenberg has retired from broad-casting He began at CKNW New Westminsterthen migrated to the Okanagan roughly 30 yearsago to raise a family Since then hersquos been with the Kelownastations under numerous ownership changes After five yearsat Newcap stations in Halifax and Fredericton Jason ldquoJDrdquoDesrosiers has joined the Evanov Radio Group (ERG) in Halifax
He succeeds Angela Kelly as Promotions andMarketing Director and will also become APDat ERGrsquos second Halifax station expected tolaunch this fall Diane Boehme has been ap-pointed Exec VP Television for EBTV in TorontoEBTV is the banner under which it andBrightlight Pictures will work jointly in the pro-
duction and distribution of TV programming Her backgroundincludes Senior Director Independent Production at CHUMTelevision and Director Original Production at Astral Television At Canadarsquos Olympic Broadcast Media Consortium Gavin Rothhas been promoted to Sales VP and Christos Nikitopoulos to thenewly-created VP of Programming and Revenue Planning posi-tion Roth had been Senior Sales Director for the consortiumNikitopoulos was previously Senior Director of Programmingand Revenue Planning At Clear FM Winnipeg Laurie Jolicoeuris now the Promotion Director She moved from sister Rogersproperty Citytv Winnipeg where she was the Marketing EventsCoordinator Donald Nelson the Senior Broadcast Technologistat CBC Yellowknife transferred to CBC Windsor in the samecapacity Prior to joining CBC he was an Engineering Supervisorin Stamford Connecticut and alsoworked in Northern Canada as anengineering freelancerhellip The husbandand wife morning broadcast team ofBob Wallace and Diana Meder are nowwith Larche Communicationsrsquo new sta-tion 923 FM (CJOS-FM) Owen SoundBoth were most recently with BayshoreBroadcastingrsquos Mix 106 Owen Sound Meder isalso News Director Matt Mise PromotionDirector transferred from sister station KICX917 Sudbury GMGSM is Rob Brignell and PDis Don Vail both also previously employed byBayshore Broadcastinghellip KiSS 925 Torontorsquos newAfternoon Drive Announcer is JJ ex MorningShow Co-Host at The New Flow 935 Torontofor the past three years JJ was also on-air at theprevious incarnation of KiSS With his arrivalCash Conners moved to evenings
Lee Cornell has been appointed Group ProgramDirector at Evanov Radio Group based at theToronto head office Most recently he acted asVPAffiliate Relations International with USbased LDR (Listener Driven Radio) though hehas experience on several continents includingas Group Programmer and Manager in Australiathe UK and the US New PD at 917 The BounceEdmonton is Andy Winford ex of CBS Radio
Herb Luft
Cash Conners
Jason ldquoJDrdquoDesrosiers
Abbey White
Diana Meder ampBob Wallace
JJ
Diane Boehme
John Grant
Matt Mise
Tim Schutz
Rob Leighton
BDSept10qxdBD 19082010 1743 Page 36
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 37
Fresno Wendy Rose the Promotions Directorat Astral Radiorsquos CHAM amp CKOC Hamiltonmoved on after 11 years with the stations Shersquosnow Promotions and Marketing Manager atEvanov Communicationsrsquo FM92 The JewelNEWS COUNTRY AM 1380 Brantfordhellip DavidLindores became the Promotion Director atKiSS 925 981 CHFI Toronto at mid-Junemoving to the Rogers stationsfrom Astral Radio TorontoPrior Astral Lindores had beenwith Universal Music for 14years most of it overseeing theMarketing amp Promotion Depart-
ments of the companyrsquos central regionhellip KateMilton joined 1013 The BOUNCE Halifax asEvening Announcer She had been doing driveat Z103 Halifaxhellip Senior Maintenance Techni-cian Al Adachi after 38 years in broadcastinghas retired He started his career at CKY Winnipegand in 1976 moved to ITV now GlobalEdmontonhellip Jeremy Morrell is the New Manager
of Broadcast Technical Services at The WeatherNetwork Oakville Prior to his appointmentMorrell was Assistant Product Manager andbefore that a Team Leader for Technical Sales atRoss Videohellip David Kincaid after six years withCTV British Columbia and more than twodecades in news broadcasting has moved intoa new careerhellip Paul La Frenais has given uphis position at Novanet in Ajax due to LouGehrigrsquos disease more commonly known asALS His successor is Rod Ditz After 35 yearsat Rohde amp Schwarz including seven on theExecutive Board and five as its ChairmanMichael Vohrer retired On July 1 ManfredFleischmann became President and CEO Eric
Riehl joined Applied Electronics as a TechnologySales Representative Broadcast amp Post Produc-tion Division Riehlrsquos background includes anoperational and systems background in postaudio as well as customer support and salesexperience with editing systems storage solu-tions and broadcast automationarchiving
Kate Milton
Al Adachi
David Kincaid
David Lindores ManfredFleischmann
Wendy Rose
Eric Riehl
BDSept10qxdBD 19082010 1743 Page 37
(
~
~- ~ r~
l lo
~ - ~
~ ~
INNOVATION In TV Opt ics Since 1958
World-Class Lens Technology Local Technical Support Bilingual Local Factory Service Centre 1400 Courtneypark Drive I Mississauga Ontario I LST l H l (905) 795 -2012 I wwwcanonbroadcastcom
38 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Brian Spiers best known as the ex Grass ValleySales Manager for Canada (and based inToronto) moved to Gainesville FL to becomeVP Sales North America for Digital BroadcastInc
SIGN-OFFS
Murray Chercover 80 in Toronto of complica-tions following pneumonia The former CTVPresidentCEO retired in 1990 but continuedas a special consultant to CTV while develop-ing his own Chercover Communications Inaddition to an Emmy for his contributions tothe broadcasting industry Chercover collected
a number of personal honours during his career including theCAB Distinguished Service Gold Ribbon (1986) the CFTA GoldMedal for Lifetime Achievement (1988) a ldquoRockierdquo LifetimeAchievement Award from the Banff Television Festival and hewas named to the CAB Broadcast Hall of Fame in 1994
Myles Morton 85 at Belleville General HospitalMorton the owner of Quinte Broadcasting RadioGroup (CJBQMix 97Rock 107 Belleville) wasalso the former owner of the BellevilleIntelligencer newspaper and Cablevue the localcable company He had been in declininghealth for the past year
Jimmy Dean 81 suddenly at his home in Virginia The Countrymusic legend scored a 1 hit in 1961 with Big Bad John thesong that won him a Grammy Award
Randy Dewell 62 in Halifax of a heart attack and a series ofstrokes The former Halifax alderman award-winning broad-castermdashincluding the Ted Rogers SrVelma Rogers awardmdashandcivil servant had such stops in his on-air career as CFRA OttawaCHUM Toronto CKGM Montreal and CJCH Halifax
Wilbur ldquoWibrdquo Arnold Westby 78 of cancer inYorkton He was a Cameraman and the firstemployee hired at CKOS-TV Yorkton Thirty-fiveyears later he retired as GM His son MarcWestby is Manager Production amp Programmingat CHAT-TV Medicine Hat
John Delazzer suddenly of a heart attack inToronto Delazzer was the voice of TVO formany years and before that an Announcer atCKKW Kitchener
Irwin Barker 58 at Torontorsquos Princess MargaretHospital of a rare and aggressive cancer Barkerwas a writer for shows such as This Hour Has 22Minutes and The Rick Mercer Report Born inWinnipeg Barker worked as a public policy re-search consultant for Angus Reid and as a lec-turer in sociology at the University of Alberta
and the University of Manitoba
Gordon Allan Brady of cancer in the CentralOkanagan Hospice House In 1969 he startedCKQR Castlegar managing it through 1990when it was sold The station is now an Astralproperty
Brian Spiers
Phot
o co
urte
sy o
f Cas
tane
t
BDSept10qxdBD 19082010 1743 Page 38
r- --bull~
middot ~
This (~dilion is hlOllAhl lo you by
Applied Electronics Ltd Hammond Manufacturing Ltd
CBC Transmission lncospec Communications Inc
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Delco Wire amp Cable Ltd Nova net Communications Ltd
DEM Allen amp Associates Ltd Om neon
General Cable RCS Canada Ltd
Rohde amp Schwarz Canada Inc
Ross Video Ltd
S W Davis Broadcast Technical Services Ltd
Solutions Broadcast RF
Sonotechnique PJL Inc
Western Association of Broadcasters
f crnsidcbull1middot lhtbullstbull tmiddoto1111mnitmiddots lind lcnmiddot lintmiddot 111middotod11tmiddotls and stmiddot1middotktmiddots
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 39
One of those parameters that weall jabber about frequently in thetransmission game is Standing
Wave Ratio or SWR Itrsquos a pity that therersquosso much misunderstanding surroundingan essentially simple concept
Your transmitter is connected to yourantenna or load with a length of trans-mission line Transmission line theory tellsus that in an ideal lossless world if allthree of these items are perfectly matched(at 50 ohms or whatever) then all of theRF energy leaving the transmitter will ar-rive at the antenna and be radiated fromthere In the real world there will besome slight attenuation from the trans-mission line and some of the energythat does make it to the antenna will bereflected back to the transmitter by slightimpedance mismatch
The phase difference between the for-ward-going incident wave and the reflect-ed wave varies along the line but isconstant at any point on the line This iswhere the expression ldquoStanding Wavesrdquocomes frommdashalthough the waves actual-ly travel along the line the voltage nodesappear to be stationary
Where the voltages of the incidentand reflected waves are in phase there isa maximum and where they are out ofphase a minimum The Voltage StandingWave Ratio or VSWR is the ratio of themagnitude of the maximum voltage onthe line to the minimum There is also aCurrent Standing Wave Ratio which willhave the identical value so clearly the V
really) in dB But when we get right downto it a low value of return loss means thesame thing as a high value of SWRmdashtrouble coming up ahead fast
Those high SWR values mean that thepeak RF voltage at ldquonodesrdquo on the linewhere the forward and reflected voltagesadd in phase will be high As the wavesbounce back and forth repeatedly betweensource and load that voltage can becomevery high If it exceeds the dielectric break-down voltage of the line arcing willensue That Teflon insulation will breakdown to carbon and now we have ashort The short gives us another point ofhigh reflections and so the cycle contin-ues back towards the transmitter
Aside from the transmission line dam-age the transmitter doesnrsquot care much forthe mismatch either Again peak voltagesand currents are suddenly much higherthan planned for and will stress the ampli-fierrsquos components Even if the parts arenrsquotoverstressed to the point of failure effi-ciency drops and temperatures rise Atbroadcast power levels something gen-erally has to give pretty quickly Which iswhy so much attention has gone intoSWR detection and power foldback frommanufacturers
Dan Roach works at SW Davis BroadcastTechnical Services Ltd a contract engineer-ing firm based in Vancouver He may bereached at danbroadcasttechnicalcom
BY DAN ROACH
ENGINEERING
in VSWR is not needed and we can simpli-fy our expression to SWR without givingup anything (The continued popularityof that V in VSWR is another one of thegreat mysteries of our age)
A perfect load would result in anSWR of 100 an open circuit or a short atthe end of the line will give us an SWRnear infinity (there is some attenuationthat keeps us from getting all the waythere)
An alternate expression we donrsquot usemuch in broadcasting perhaps to ourown misfortune is Reflection Coefficientwhich is simply the ratio of the reflectedwave voltage to the forward wave volt-age A perfect match gives a reflectioncoefficient of 0 a short-circuit load has acoefficient of -10 and an open circuitrsquoscoefficient is +10 Conceptually this is alittle simpler to grasp than SWR But itamounts to the same thing
Next comes the very popular but per-haps overused expression of Return LossIf we take 20 times the logarithm of theratio of the magnitudes of the reflectedvoltage and the forward voltage we endup with a number in decibels that repre-sents the power ldquolostrdquo in the load betweenthe incident and reflected waves
One of my favourite textbooks de-scribes this whole concept as ldquosillyrdquoNevertheless it remains popular proba-bly because we all know how much engi-neers love to express things (all things
Reflections on standing waves
BDSept10qxdBD 19082010 1743 Page 39
The Davicom MAC wont
IIAC bull fi cf ons let you sleep
Its advanced filtermg un unless youre REALLY needed ctavicom
Intelligence amp Innovation t 1 418682 3380 i f 1418682 8996 www dav1comcom
The Western Association of Broadcastersthanks our valued sponsors who helped
make our 76th Annual Conferencesuch a success
Gold
Silver
Bronze
Patron
Platinum
A special thank you to the Delta Lodge at Kananaskis for being our long term hotel provider and sponsoringour early bird registration
Western Association of Broadcasters 2010 - 2011 Board of DirectorsRichard Kroeker President Mitch Bozak Past President Wade Moffatt Director Doug Gunn Director Tom Scott DirectorVic Dubois Director Tom Newton Director Neil Shewchuk Director Paula Davies Director Michael Olstrom Director
JOIN US JUNE 8 ndash 10 2011 IN BANFF ALBERTA TO CELEBRATE THE WABrsquoS 77TH ANNIVERSARY bull WWWWABCA
The Western Association of Broadcasterswould like to recognize and honour this
yearrsquos winners of the WAB Gold MedalAwards The Gold Medal Awards are presented to WABmember stations for outstanding contribution to the Canadianbroadcasting industry in the area of community service
The Radio Gold Medal winners for 2010 are
CKBI Prince AlbertGive a LittleLife Day
The Television Gold Medal winner for 2010 isCTV Edmonton for the Rink of Dreams
The Wolf 1049Regina ndash TheInterview
Al Thorgeirson
Menno Friesen
The 2010 Western Associationof Broadcasters Broadcaster ofthe Year is Al Thorgeirson
Menno Friesen is our newHonourary Life Member
The WAB 2010 BroadcastPartner of the Year isthe Kinsmen Foundationof Saskatchewan
BDSept10qxdBD 19082010 1743 Page 40
A
EOCUS 2010 CONFERENCE
The Foundation Assisting Canadian Talent on Recordings With Support From Canadas Private Radio Broadcasters
Citytv()oMNr
efA 1l
NewWap RADIO
ltvD
DDB0
~ -shyNovanet
rnmsmiddot
Omada
Globa~
RAWLCb RAD I 0
~ Piaain ~Technical
SlltyV~ s THE CANADIAN PRESS bull
0ROGERS
~ 2010 G0L0 ME0AL AWAR0
~
~ HARVARD
SONY
SaskTe ilsectbull
ltlt ASCII85EncodePages false AllowTransparency false AutoPositionEPSFiles true AutoRotatePages None Binding Left CalGrayProfile (Dot Gain 20) CalRGBProfile (sRGB IEC61966-21) CalCMYKProfile (US Web Coated 050SWOP051 v2) sRGBProfile (sRGB IEC61966-21) CannotEmbedFontPolicy Error CompatibilityLevel 14 CompressObjects Tags CompressPages true ConvertImagesToIndexed true PassThroughJPEGImages true CreateJobTicket false DefaultRenderingIntent Default DetectBlends true DetectCurves 00000 ColorConversionStrategy CMYK DoThumbnails false EmbedAllFonts true EmbedOpenType false ParseICCProfilesInComments true EmbedJobOptions true DSCReportingLevel 0 EmitDSCWarnings false EndPage -1 ImageMemory 1048576 LockDistillerParams false MaxSubsetPct 100 Optimize true OPM 1 ParseDSCComments true ParseDSCCommentsForDocInfo true PreserveCopyPage true PreserveDICMYKValues true PreserveEPSInfo true PreserveFlatness true PreserveHalftoneInfo false PreserveOPIComments true PreserveOverprintSettings true StartPage 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Bicubic GrayImageResolution 300 GrayImageDepth -1 GrayImageMinDownsampleDepth 2 GrayImageDownsampleThreshold 150000 EncodeGrayImages true GrayImageFilter DCTEncode AutoFilterGrayImages true GrayImageAutoFilterStrategy JPEG GrayACSImageDict ltlt QFactor 015 HSamples [1 1 1 1] VSamples [1 1 1 1] gtgt GrayImageDict ltlt QFactor 015 HSamples [1 1 1 1] VSamples [1 1 1 1] gtgt JPEG2000GrayACSImageDict ltlt TileWidth 256 TileHeight 256 Quality 30 gtgt JPEG2000GrayImageDict ltlt TileWidth 256 TileHeight 256 Quality 30 gtgt AntiAliasMonoImages false CropMonoImages true MonoImageMinResolution 1200 MonoImageMinResolutionPolicy OK DownsampleMonoImages true MonoImageDownsampleType Bicubic MonoImageResolution 1200 MonoImageDepth -1 MonoImageDownsampleThreshold 150000 EncodeMonoImages true MonoImageFilter CCITTFaxEncode MonoImageDict ltlt K -1 gtgt AllowPSXObjects false CheckCompliance [ None ] PDFX1aCheck false PDFX3Check false PDFXCompliantPDFOnly false PDFXNoTrimBoxError true PDFXTrimBoxToMediaBoxOffset [ 000000 000000 000000 000000 ] PDFXSetBleedBoxToMediaBox true PDFXBleedBoxToTrimBoxOffset [ 000000 000000 000000 000000 ] PDFXOutputIntentProfile () PDFXOutputConditionIdentifier () PDFXOutputCondition () PDFXRegistryName () PDFXTrapped False CreateJDFFile false Description ltlt ARA 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 BGR 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 CHS ltFEFF4f7f75288fd94e9b8bbe5b9a521b5efa7684002000410064006f006200650020005000440046002065876863900275284e8e9ad88d2891cf76845370524d53705237300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c676562535f00521b5efa768400200050004400460020658768633002gt CHT ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef69069752865bc9ad854c18cea76845370524d5370523786557406300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt CZE 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 DAN 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 DEU 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 ESP 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 ETI 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 FRA 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 GRE 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 HEB ltFEFF05D405E905EA05DE05E905D5002005D105D405D205D305E805D505EA002005D005DC05D4002005DB05D305D9002005DC05D905E605D505E8002005DE05E105DE05DB05D9002000410064006F006200650020005000440046002005D405DE05D505EA05D005DE05D905DD002005DC05D405D305E405E105EA002005E705D305DD002D05D305E405D505E1002005D005D905DB05D505EA05D905EA002E002005DE05E105DE05DB05D90020005000440046002005E905E005D505E605E805D5002005E005D905EA05E005D905DD002005DC05E405EA05D905D705D4002005D105D005DE05E605E205D505EA0020004100630072006F006200610074002005D5002D00410064006F00620065002000520065006100640065007200200035002E0030002005D505D205E805E105D005D505EA002005DE05EA05E705D305DE05D505EA002005D905D505EA05E8002E05D005DE05D905DD002005DC002D005000440046002F0058002D0033002C002005E205D905D905E005D5002005D105DE05D305E805D905DA002005DC05DE05E905EA05DE05E9002005E905DC0020004100630072006F006200610074002E002005DE05E105DE05DB05D90020005000440046002005E905E005D505E605E805D5002005E005D905EA05E005D905DD002005DC05E405EA05D905D705D4002005D105D005DE05E605E205D505EA0020004100630072006F006200610074002005D5002D00410064006F00620065002000520065006100640065007200200035002E0030002005D505D205E805E105D005D505EA002005DE05EA05E705D305DE05D505EA002005D905D505EA05E8002Egt HRV (Za stvaranje Adobe PDF dokumenata najpogodnijih za visokokvalitetni ispis prije tiskanja koristite ove postavke Stvoreni PDF dokumenti mogu se otvoriti Acrobat i Adobe Reader 50 i kasnijim verzijama) HUN ltFEFF004b0069007600e1006c00f30020006d0069006e0151007300e9006701710020006e0079006f006d00640061006900200065006c0151006b00e90073007a00ed007401510020006e0079006f006d00740061007400e100730068006f007a0020006c006500670069006e006b00e1006200620020006d0065006700660065006c0065006c0151002000410064006f00620065002000500044004600200064006f006b0075006d0065006e00740075006d006f006b0061007400200065007a0065006b006b0065006c0020006100200062006500e1006c006c00ed007400e10073006f006b006b0061006c0020006b00e90073007a00ed0074006800650074002e0020002000410020006c00e90074007200650068006f007a006f00740074002000500044004600200064006f006b0075006d0065006e00740075006d006f006b00200061007a0020004100630072006f006200610074002000e9007300200061007a002000410064006f00620065002000520065006100640065007200200035002e0030002c0020007600610067007900200061007a002000610074007400f3006c0020006b00e9007301510062006200690020007600650072007a006900f3006b006b0061006c0020006e00790069007400680061007400f3006b0020006d00650067002egt ITA 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 JPN ltFEFF9ad854c18cea306a30d730ea30d730ec30b951fa529b7528002000410064006f0062006500200050004400460020658766f8306e4f5c6210306b4f7f75283057307e305930023053306e8a2d5b9a30674f5c62103055308c305f0020005000440046002030d530a130a430eb306f3001004100630072006f0062006100740020304a30883073002000410064006f00620065002000520065006100640065007200200035002e003000204ee5964d3067958b304f30533068304c3067304d307e305930023053306e8a2d5b9a306b306f30d530a930f330c8306e57cb30818fbc307f304c5fc59808306730593002gt KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020ace0d488c9c80020c2dcd5d80020c778c1c4c5d00020ac00c7a50020c801d569d55c002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt LTH 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 LVI 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 NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken die zijn geoptimaliseerd voor prepress-afdrukken van hoge kwaliteit De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 POL 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 PTB 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 RUM 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 RUS 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 SKY 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 SLV 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 SUO 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 SVE ltFEFF0041006e007600e4006e00640020006400650020006800e4007200200069006e0073007400e4006c006c006e0069006e006700610072006e00610020006f006d002000640075002000760069006c006c00200073006b006100700061002000410064006f006200650020005000440046002d0064006f006b0075006d0065006e007400200073006f006d002000e400720020006c00e4006d0070006c0069006700610020006600f60072002000700072006500700072006500730073002d007500740073006b00720069006600740020006d006500640020006800f600670020006b00760061006c0069007400650074002e002000200053006b006100700061006400650020005000440046002d0064006f006b0075006d0065006e00740020006b0061006e002000f600700070006e00610073002000690020004100630072006f0062006100740020006f00630068002000410064006f00620065002000520065006100640065007200200035002e00300020006f00630068002000730065006e006100720065002egt TUR 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 UKR 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 ENU (Use these settings to create Adobe PDF documents best suited for high-quality prepress printing Created PDF documents can be opened with Acrobat and Adobe Reader 50 and later) gtgt Namespace [ (Adobe) (Common) (10) ] OtherNamespaces [ ltlt AsReaderSpreads false CropImagesToFrames true ErrorControl WarnAndContinue FlattenerIgnoreSpreadOverrides false IncludeGuidesGrids false IncludeNonPrinting false IncludeSlug false Namespace [ (Adobe) (InDesign) (40) ] OmitPlacedBitmaps false OmitPlacedEPS false OmitPlacedPDF false SimulateOverprint Legacy gtgt ltlt AddBleedMarks false AddColorBars false AddCropMarks false AddPageInfo false AddRegMarks false ConvertColors ConvertToCMYK DestinationProfileName () DestinationProfileSelector DocumentCMYK Downsample16BitImages true FlattenerPreset ltlt PresetSelector MediumResolution gtgt FormElements false GenerateStructure false IncludeBookmarks false IncludeHyperlinks false IncludeInteractive false IncludeLayers false IncludeProfiles false MultimediaHandling UseObjectSettings Namespace [ (Adobe) (CreativeSuite) (20) ] PDFXOutputIntentProfileSelector DocumentCMYK PreserveEditing true UntaggedCMYKHandling LeaveUntagged UntaggedRGBHandling UseDocumentProfile UseDocumentBleed false gtgt ]gtgt setdistillerparamsltlt HWResolution [2400 2400] PageSize [612000 792000]gtgt setpagedevice
Without these funds the Thunder BayElectronics TV stations will not be prof-itable and would be unable to convert todigital as planned
Newcap Inc Newcap says it is on target with meet-
ing the deadline of August 31 2011 buthas a number of issues in front of theCRTC regarding its twin-stick operationCITL-TVCKSA-TV Lloydminster
Zoomer MediaJoytv (CHNU-TV) VancouverJoytv (CHNU-TV-1) VictoriaPlans call for a hard cut-off on
August 31 2011
Crossroads TelevisionCITS-TV HamiltonToronto is running
digital and analogue simultaneously Allother transmitters (CITS-TV-2 LondonCITS-TV-1 Ottawa CKES-TV Edmontonand CKCS-TV Calgary) will be switchedto digital by August 31 2011
CHEK-TVCHEK-TV Victoria says it will be digi-
tal by August 31 2011 and at print dead-line was evaluating its plans for the mostcost-effective approach
The Miracle ChannelAt deadline The Miracle Channel
(CJIL-TV) was evaluating its options andhadnrsquot made a final decision A decisionregarding the CJIL-TV-2 Burmis transmit-ter that falls into the US coordinationzone hadnrsquot been made either
Newfoundland Broadcasting Co LtdPlans call for completion of NTV
(CJON-TV) St Johnrsquos by JulyAugust 2011
TVOTVO is working on plans for the dig-
ital transition of CICA-TV Toronto andits rebroads (CICO-TV-18 London CICO-TV-28 Kitchener CICO-TV-32 WindsorCICO-TV-24 Ottawa and CICO-TV-9Thunder Bay) to be complete by August31 2011 However plans for the manda-tory markets and non-mandatory marketsare subject to funding from the Ontarioprovincial government TVO also awaitsclarification as to the availability of analternate means to deliver local signalsdirectly to over-the-air homes in thosemarkets TVO says it will assume thecontinuation of analogue transmissionon channels 2ndash51 in non-mandatory
markets TVO says it will need to undertake engineering studies to determine the nextsteps with regard to their three transmitters operating between channels 52-69 inBelleville Chatham and Cloyne
Channel ZeroCHCH-TV Hamilton is already digital so the analogue signal just has to be switched
off CHCH-TV-3 Barriersquos transmitter is located in Midland which is an issue that stillneeds to be resolved Plans are underway to have CHCH-TV-2 London Ottawa andMetro 14 Montreal (CJNT-TV) converted by the August 2011 deadline
Teacuteleacute-QueacutebecTeacuteleacute-Queacutebecrsquos digital transition plan calls for completion in seven of its eight
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 11
BDSept10qxdBD 19082010 1742 Page 11
CrossOver 16 M lti Def PRODUCTION COMPACT U bull SWITCHER
A space constrained working environment or a limited operational budget should not lead you to lower your production standards or expectations Similarly a need for rugged mobility or operational longevity should not require a massive capital investment
Crossover production switchers are a budget sensitive solution that offer broadcast-quality live production in a durable space conscious platform
bull 16 source buttons bull 12 external inputs bull 6 Internally generated sources bull 3 keyers bull 22DDVEs bull 4 frame syncs with
Up Down conversion bull Dual animation stores with
dedicated alpha bull Media transitions bull Supem UltraChrornechroma keyer bull Sync generator with
3 independant outputs bull 100 event memory system with MernorAItrade bull Powerful macro system
and much much more
wwwrossvideocom
Now available with
Internal MultViewei Displays any combination of 10 internal or external inputs with two large boxes at the top and two rows of four boxes along the bottom Source names are displayed wit high resolution fonts as well as red and green tal lies
liue Production Technology
markets The exception is CIVS-TV Sherbrooke which is scheduled to be completedby September 7 2011
Teacuteleacute Inter-RivesTeacuteleacute Inter-Rives plans to convert CIMT-TV CFTF-TV CKRT-
TV Riviegravere-du-Loup and CHAU-TV Carleton by August 312010 provided that conditions are met among them main-taining the status quo of current distribution maintain-ing simultaneous substitution being allowed to use aportion of the Local Programming Improvement Fundfor financing
RNC Media IncRNC MEDIArsquos transmission plan is to complete
the conversion of CHOT-TV (TVA) and CFGS-TV (V)Gatineau by August 31 2011 CFEM-TV Abitibi CKRN-TV Rouyn-Noranda and CFVS-TV Val drsquoOr can be transi-tioned provided that RNC Media is allowed to use a portionof the financing of the Local Programming Improvement Fundfor this purpose
RemstarRemstar plans call for digital transition of V (CFJP-TV) Montreal and V (CFAP-TV)
Quebec while plans for V (CFKS-TV) Sherbrooke V (CFKM-TV) Trois Rivieres and V(CFRS-TV) Saguenay are unkown
Canal SavoirCanal Savoirrsquos plan is to complete the transition to digital of CFTU-TV Montreal
by August 31 2011
Bottom LineThe digital transition in the 31 manda-
tory markets and the US coordinationzone represents a significant challengefor Canadian broadcasters as it relates tothe physical work to be accomplished inthe one short year remaining The fear isthat most broadcasters will be doing ahard cut-over shutting analogue off andgoing digital overnight The problem withthat though is that there arenrsquot going tobe enough qualified people to accomplishit all at the same time
Another major challenge is the tran-sitionrsquos expense The cost is exaggeratedby the industry having just come througha huge economic downturn and with thefact of little or no expected return on dig-ital transition capital investments in thenear future
The big winner in the digital conver-sion game is the federal government Itcan auction off spectrum for advancedwireless services
In its July 13 2010 submission inconnection with the consultation paperImproving Canadarsquos Digital Advantageissued by the Government of CanadaAstral Media states ldquoIt would be remark-ably short sighted to re-assign broadcast-ing spectrum in such quantities that theycould not be exploited in the futureTheir greater efficiency may be the onlyway that broadcasting can expand itsoffering to the public as the FM band isnow too congested in major markets topermit new licensing of for examplethird language community and minori-ty radio servicesrdquo
When September 1 2011 rolls aroundand analogue transmitters that residewithin the US coordination zone havenrsquottransitioned to digital theyrsquoll be allowedto continue PROVIDED they arenrsquot usingchannels 52 to 69 If they are in that chan-nel range they MUST either move or godark
Analogue transmitters in mandatorymarkets that havenrsquot completed the tran-sition by the due date will see theirlicences expire August 31 2011 TheCommission says it does not intend torenew authorizations for full-power ana-logue transmitters operating in the man-datory markets or on channels 52 to 69outside the mandatory markets beyondthat date
mdashBD
12 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Rohde amp SchwarzCanada Inc750 Palladium DriveSuite 102Ottawa ON K2V 1C7Phone (613) 592-8000Fax (613) 592-8009Toll Free (877) 438-2880wwwrohde-schwarzcom
1ye a r
l e f t
COU
NTDOW
N
BDSept10qxdBD 19082010 1742 Page 12
~ ROHDEampSCHWARZ
ou ready f r August 2011 The Ultimate ATSC Transmitter Family With the new ruling in Canada for over the air digital transmission Rohde amp Schwarz are pleased to introduce a new family of low power medium power and high power digital 1V transmitters
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 13
Street teams are often the first step in a broadcasterrsquoscareer These positions offer the opportunity to learnabout the radio business on the front line face to
face with the audience They allow new talent to try outtheir skills and benefit from the guidance of more experi-enced station staff
Why is it then that street teams sometimes stumbleover their own feet when it comes to remote broadcasts
I recently visited a home centre where the local rockstation was on location As you might expect there was atable placed just inside the front door with a banner over-head emblazoned with the stationrsquos ID A boombox was cranking out the tunes Two young ladieswere seated behind the table totally immersedin their own conversation The air talent was sit-ting on one of the garden swings the store hadon display his back turned to the front door Itsounded like he was speaking to one of his bud-dies on his cell phone
A steady stream of customers was entering thestore and passing right by the remote location
but there was no attempt by the street team to interact withthem If it wasnrsquot for the station banner nobody would knowwhat was going onhellip at least not unless they happened tohear about it on their car radio
The message the customers received from this teamwas loud and clear ldquoWersquore not interested in meeting youright nowrdquo
With curious looks the people went into the store andlikely wouldnrsquot remember the call letters by the time theypassed the cashier
What disturbs me is that Irsquove seen this all too oftenInstead of embracing the opportunity to meet thecommunity and introduce them to the stationrsquosproduct the street team seems to be doing every-thing it can to ignore the people coming in thedoor Although the team is physically presentmentally theyrsquore on the beach
There was a time when the average passerbywould have been impressed with a remote broad-cast There was a lot of complicated equipmentand an opportunity to see a real live DJ If yoursquore
BY MURRAY JOHNSON
Taking it to the streets
BDSept10qxdBD 19082010 1742 Page 13
ii ~ -- l ~middot - middot -_
i i 11 --- I
~
14 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
picturing hula hoops sock hops and Dick Clark yoursquore on the right track Things havechanged a lot since then
Even in the rsquo70s it was hard to make an impression on the public by just showingup in a vehicle with call letter decals At one station I worked for back then we had amotor home all painted up with the call letters and the AampW logo (they sponsoredthe Sunshine Patrol as we called it) I distinctly remember driving along in a paradeone day with the station audio playing over outdoor speakers when I heard a younglady sarcastically call out from the crowd ldquoOooh Irsquom SO impressed Notrdquo
After thinking about it for a while I understood her reaction The Sunshine Patrolreally didnrsquot have the desired impact until the station hired someone to wear an AampWRoot Bear suit and walk along beside the motorhome clowning with the jocks Insteadof hiding inside the vehicle we were now out with the people and that ended upworking much better (It also gave the fellow who wore the bear suit his start on a suc-cessful radio career)
Today we certainly canrsquot rely on music and technology to make an impact all ontheir own Itrsquos likely that any person walking into a store with earbuds on has moremusic loaded on their iPod than a typical radio station has on its playlist The radiodial canrsquot touch the musical variety available on Internet streams from virtually every-where and most anyone with a computer can set up an online station and be broad-casting to the world without spending a lot of money This stuff just doesnrsquot impressthe general public anymore
Not only that but the idea of radio broadcasting as a one-way medium is totallyoutdated It has been replaced by a new more interactive concept Social media hasmade a huge impact on our society and broadcasters have begun including it in theirday-to-day operations as a feedback path Itrsquos much more effective than the old requestlines which were usually off the hook anyway
Todayrsquos broadcast consumer expects to interact with radio stations which is whywe should no longer consider them to be ldquolistenersrdquo or ldquothe audiencerdquo Instead they
are consumers of our productmdashand de-manding ones at that They want to par-ticipate in a community of their choosingand itrsquos up to us to convince them to joinours
Which gets me back to my originalpointmdashunless the street team is fully en-gaged interacting with those taking thetime to attend the event all efforts arewasted Even if we make things soundexciting on the air the people will doubtour sincerity if they arrive to find out theevent is actually a dud Itrsquos like attendinga party where everyonersquos keeping to them-selvesmdashthe potentialrsquos there but itrsquos justnot happening
To make magic in broadcasting wehave to be prepared Every seasonedbroadcaster knows this and this extendsfrom the studio to the street Promotionmanagers should ensure that street rook-ies are given the benefit of a solid orien-tation covering station branding code ofconduct dress code and most important-lymdashHOW to interact with the public
Team members should be familiarwith the station personalities and whentheyrsquore on the air They should also knowthe names of station management andhow to contact them should the needarise It would be a good idea to have asenior staff member accompany a newteam for the first few events to providesome coaching and make sure they knowhow to set up an effective remote
With a multitude of entertainmentchoices available to the community wehave some stiff competition To be rele-vant we need to be out there and partic-ipating If yoursquove ever been on a cruiseship you may well wonder where the staffgets their endless energy and enthusiasmas they keep the passengers entertainedaround the clock for the duration of thecruise Somethingrsquos always happening andthe staff will be on top of it Thatrsquos whatradio is supposed to be likemdashmagic
The truth is something IS always hap-pening on the street Radio is well placedto be part of the action and to help drawthe audience together Local presence is akey strength that we can weave into thecommunity fabric good entertainmentvalue will keep the people coming backand help us grow the brand Effectivestreet teams maintain contact by beingseen as well as heard making sure theystay on top of the action
Today technology allows us to partic-ipate in ways unimaginable in the sock
BDSept10qxdBD 19082010 1742 Page 14
m w
HAMMOND MANUamp1CTURINGtrade
wwwhammondmfgcom bull 1-177bull Communication Racki a
Eleclrlcal a Electronic EncloaNt Electronlc lalllfollMII
Power Outlet Sllfp_e
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Q-Assembly enables you to quickly and easily build your preferred rack or cabinet configuration and then submit it for quotation There are hundreds of options to choose from and no minimum quantities required
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Start building your assembly at q-assemblycom
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 15
hop days We now have mobile deviceapps that fit a remote broadcast facilityinto the palm of your hand
These new apps turn an iPhone orAndroid mobile phone into a self-con-tained production tool Broadcast quali-ty audio can be sent live with mix-minuscue feedIFB back from the station Someproducts even allow you to packagematerial complete with sound bites andtransmit it via FTP to be ingested into theline-up as needed all over 3G or Wi-Fi
Because wersquore no longer tethered to apiece of copper wire wersquore free to be cre-ative and quickly go where the action is
This opens up some new possibilitiesfor street teams to cover an event Thereis no technical reason why a team mem-ber canrsquot roam the venue to get someinteresting comments from customersand edit them on a laptop for inclusionin the next bit Actually therersquos nothingstopping us from doing remote hits fromevery department in the store A littleimagination is all it takes Play it upmdashmake it interesting within the brandguidelines and appropriate for the targetdemographic
Video podcasting offers new possibil-ities as well Short items can be assembledat the venue and uploaded to the stationwebsitemdashlive on location Remember itrsquosabout being seen as well as heard and theright tools are now affordable and readi-ly available
Imagination is what makes radio dif-ferent from CDs and mp3 players
Radio is supposed to be a live artform (no really) It takes skill to connectwith people on an emotional level andgenerate excitement Consider what a dif-ference it would make to portray theremote as a spectacular eventmdashsome-thing that nobody will want to missldquoEveryonersquos having a great time hereYoursquod better get right down here and joinin the funrdquo Then follow through bymaking it so
When people respond we need towelcome them and thank them for com-ing (Walmart figured this one out a longtime ago) If we put together a smallpackage of listener discount coupons oroffer them a chance to win a prize somuch the better We want to make themfeel special for attending our event
This is the time to convince customersto give us a try and to begin buildingbrand loyalty We want them to punchup our station when they get back to the
car When they get home on their computers we want them to ldquofriendrdquo us onFacebook and follow us on Twitterhellip we want them to give us a spot on their mobiledevicehellip we want them to tell their friends to check us out
So therersquos the real value of the street teammdashitrsquos guerrilla marketing for the stationbuilding new listener relationships one community member at a time Itrsquos takingadvantage of new technologies to better connect with the audience and itrsquos vital forour future that we do it very very well
Murray Johnsonrsquos radio career spanned more than three decades both on the air and behindthe scenes most recently designing broadcast facilities for the CBC He may be reached bye-mail at murrayjbellnet
BDSept10qxdBD 19082010 1742 Page 15
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16 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Getting the read you want and need
How do you get the read you wantfrom your voice talent in thelimited time you have to get that
promo on airIt seems the place to start is not with
your station voice or announcer itrsquos withyourself as the writer or producer
Marice Tobias is the head of TobiasEntertainment Group a leading industryconsultant in LA who has over time af-fectionately become known as ldquoThe VoiceWhispererrdquo She coaches voice talent andproducers alike The goal is always thesame to get the best product on the airShe says the best way to do that is to startat the end
ldquoIf yoursquore going to go on a trip youstart with where you are goingrdquo saysTobias ldquoFrom there you draw out yourmap A script is a map You need to know
where do we want to wind up What isthe goal what is the destination Oftenproducers say itrsquos to get people to watchthe show or the channel But thatrsquos yourend game What is the end game for theaudience The producer needs to putthemselves in the position of the audi-ence and basically say what am I goingto get out of watching this show or watch-ing this networkrdquo
While her advice is geared toward di-recting voice talent it can be taken rightback to the writing phase to really makea promo sing Write the promo from theaudiencersquos point of view Why should theywatch What will they get out of it Or inTobiasrsquo words ldquowhatrsquos the destinationrdquo
ldquoThe destination is an experience (Asa viewer) Irsquom going to have an experi-ence and itrsquos going to be an adventurehumorous informative The actual take-away from any experience whether itrsquoswatching a program or anything in lifeis a feeling If you can identify the feelingthen you have the destinationrdquo
Why is that so importantldquoBecause basically a promo is a prom-
ise a promise for the experience and thetakeaway will be the feelingrdquo she says
Tobias says in a promo the promise isthe tease of the experience and the feel-ing the audience will get when they watchthe show The job of the promo is to cre-ate the desire to have the experience andfeeling depicted in the promo
Getting to that place is multi-facetedfrom the visuals graphics music andvoice So when it comes to directing thevoice if the producer has a clear visionof the feelings and emotions of the spotthen itrsquos simply a matter of directing thetalent to put them into the state of mindnecessary to deliver the right feeling ofthe spot
ldquoOnce (the producer) has analyzed thematerial themselves they can jot down acouple of adjectives that point the talentto the part of town that they want the readto liverdquo she says ldquoBut my recommenda-tion is always give (the voice talent) achance to give their own take on whattheyrsquore doing and let them run it three
JOHN McGRATH
times Then you get to see a perspectivethat may give you some ideas for takingthe read in a somewhat different direc-tion than you would have thought Soyou are benefiting from someone comingat the material from a fresh perspectiveIn the case of your signature voice itrsquosfresh eyes but with an understanding ofwhat your manifest or mission statementof the network or the show is You areessentially co-creating with this personrdquo
She advises succinct directionldquoGenerally the number one concern
(for promos) is to get the read into timeIn the interest of time (producers) some-times say we need it quicker or faster Butif you tell a performer to just speed upthen you will get a sped-up read But ina drama the way to achieve speed is toadd intensity or in comedy enthusiasmGiving (the voice performer) somethingto ldquoplayrdquo will give you a more qualitativereadrdquo
Another directing tip she adds is tokeep chatter between takes to a minimumbecause ldquoit takes everyone out of thezonerdquo And when itrsquos all about communi-cating that feeling the zone is whereeveryone in the session needs to be
John McGrath is a voice-over actor andwriter specializing in promos imaging com-mercials and animation He may be reachedby phone by email at infojohnsvoicecom
BDSept10qxdBD 19082010 1742 Page 16
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NOTThinking how to better manage your media integrated business systems
Should you integrate or interface Were you inspired by presenters such as
Ray Kurtzwell who spoke about using information technology to foster
organizational innovation
If you are in the planning stages yoursquoll be reassured to hear that the results are
outstanding But get ready because itrsquos not for the faint of heart with most initiatives
taking more than five years to complete
Sheila Calhoun Vice President of Traffic Services at Canwest Media spoke to
Broadcast Dialogue about re-engineering broadcast business systems As the
business sponsor for Canwestrsquos S4M (Success for Media Integrated Business
System) Sheila led the design and implementation of an integrated back office
system
What is S4MldquoS4M was designed to re-engi-
neer our business systems as it is aseamless content sales and trafficsystem that enables Canwest tocreate business opportunities andachieve client service excellencerdquo
What was the reason for embarkingon such a large undertaking
ldquoWe saw our business worldchangingmdashbroadcasters were get-ting bigger and there were fewerstandalone stations Operations werebecoming more complex new com-petitors had arrived in the form ofSpecialty and Internet and thebusiness of broadcasting itself wasrapidly evolving We had 30-secondspots and now more often bill-boards 10- 15- and 60-second spotsalong with closed captioningCanwest needed to administer pro-gram changes faster to be evenmore reactive to client needs
ldquoAnalyzing information tookweeks as we attempted to mergedata from multiple systems to deliv-er results to clients and producecritical internal documentation Wedecided to move to a large integrat-ed state-of-the-art system to improve
our best practices provide superiorcustomer service and introduce newbusiness analyticsrdquo
How did it affect workflowldquoPreviously and although we
worked side-by-side workwould be performedin one area thenh a n d e d
for the faint of heart
BY CELESE FLETCHER
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 17
BDSept10qxdBD 19082010 1758 Page 17
off reworked in another area with new elements added then handed offreworked and so on When you take four to five systems across multipleusers and change to one integrated system you in essence change the entireprocessmdashthe interaction workflow and procedures all change
ldquoToday any work performed has an immediate effect in multiple areas ofbusiness It requires people to communicate continuously Workflow anddeliverables improve as you gain efficiencies and greater understanding of howsystems work
ldquoChallenging transitions for any organization people intellectually appreciatethe technology but donrsquot realize the full impact until working within the new processand experiencing the benefits What was once an effortless process during implemen-tation becomes a learning experience They must consider the actions they take with-in their specific job function and ensure that any effect on other areas of business isconsideredrdquo
What were the biggest challengesldquoImplementing system changes takes many years At the same time business keeps
evolving which requires constant adjustment to the environment Elements arise thatyou didnrsquot even dream of when you started the business keeps shifting and adapta-tion must be accommodatedrdquo
How did you manage through constant adaptationldquoThe single most important factor is to have a committed senior management
team willing to stay the courseldquoCommunication was critical in all areasmdashnever making assumptions that people
knew or fully understood the implementation In frequent face-to-face meetings andwritten documentation we explained each step in the transition To over-communi-cate is a key lesson for anyone undertaking a large integrated project as not everyonesees the big picture
ldquoItrsquos not a quick win and certainly not a big personal win for individuals Youneed to have a group of people able to keep the vision and stay the course There isno painless way to go through a big change like this It takes huge commitment frommanagement and is not for the faint of heartrdquo
What did you do to respond to business changes
ldquoWe strategically re-assessed and re-evaluated our approaches throughoutthe process A task force of various busi-ness leaders across the company collec-tively discussed our progress assessedrisks and educated one another on busi-ness impact We gave people the oppor-tunity to be heard and understood
ldquoEssentially we constantly re-engaged people and kept moving for-ward because there was always anothercommitment to meet and another dead-line to achieve and measure
ldquoWe extracted key stakeholders fromsales research programming and ITright out of the day-to-day business towork closely with the vendor and thecore implementation team to make surewe were building the best system possi-ble We contracted expertise outside ofthe business in certain areas like projectmanagement change management andsoftware testing
ldquoCanwest formed a strong workingrelationship with the vendor who wasvery flexible and worked with us throughany setback encountered
ldquoKey stakeholders were repatriatedback into the business as the system wentlive This allowed us to pay attention tosmall details and always think of the busi-ness and people using the systemrdquo
What was the greatest learningldquoTeamwork In all my years I never ful-
ly appreciated or understood the mean-ing of team until this project Even whenwe disagreed we always talked throughthe challenge and ALWAYS moved for-ward together
ldquoThe beautiful thing about a team isgoing forward together and achievingcollaborative solutions for our businessand our clientsrdquo
Celese Fletcher is Principal of The FletcherConsultancy in Toronto She may be con-tacted at celesefletcherrogerscom
18 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
visit us at wwwlinsyscaLinear Systems Canada LtdUnit 1 1717 Dublin Ave Winnipeg MB Canada R3H 0H2Tel 204 - 632-4300 bull Fax 204 - 697-2417
HD-SDI HDMI conversionThe HD Spigot SH for HD-SDI to
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Celese
Fletch
er
BDSept10qxdBD 19082010 1742 Page 18
EJVE0 Broadcast Division
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 19
From reports of dwindling viewer-ship and ad avoidance to increasedcompetition from the Internet
much has been written about televisionrsquosapparent demise However two recentsurveys speak to televisionrsquos ongoingstrengths as an advertising mediumeven among younger demographics whoare often purported to be disappearing
When personal video recorders (PVRs)were first introduced many said that thistechnology would lead to television adavoidance (and ultimately ineffective-ness) among the majority of CanadiansYears later only 20 of households inCanada own a PVR Furthermore televi-sion continues to be upheld as the mostinfluential persuasive effective andpowerful advertising medium outper-forming radio Internet print and out-of-home according to Television Bureauof Canadarsquos (TVB) Attitudes Survey con-ducted by BBM Analytics in May 2010
According to this telephone surveywhich polled 1001 people 596 ofadults 18+ said that television advertis-ing was the most influential well aheadof newspapers (131) Internet (119)radio (57) magazines (38) and out-of-home (08) Television was alsofound to be the most persuasive form ofadvertising (598) outdistancing news-paper (131) Internet (74) radio(70) magazines (55) and out-of-home (18)
With regards to efficacy television wasreported to be the most effective adver-tising medium (562) followed at adistance by newspaper (135) Internet(13) radio (74) magazines (32)and out-of-home (21) Similar respons-es were recorded for advertising powerand authority
And while it is often reported thatpeople arenrsquot watching TV anymore the
survey revealed that among adults 18+television had the highest reach of allmedia (857) and people spent themost time with it 239 hours per capitaweekly compared to 183 hours for radio159 hours for Internet 25 hours fornewspaper and 08 hours for magazine
Television was also cited by respon-dents as their ldquomain sourcerdquo for newslocal weather traffic and sports
The results of this survey corroborateTVBrsquos new Ad Receptivity Survey con-ducted by BBM Analytics in June 2010which found that people are most recep-tive and attentive to television advertis-ing and they notice it more This is eventrue for the 18-34 demographicmdashoftencited as elusive television viewers
According to the telephone survey469 of adults 18-34 said they are mostreceptive to advertising messages on tele-vision well ahead of out-of-home (14)Internet (104) radio (82) newspa-per (82) and magazine (49)
For adults 18-49 television (450)was also cited as the medium that theywere the most receptive to for advertisingmessages Radio and out-of-home round-ed out the top three far behind with127 and 112 respectively
The survey further found that adults18-34 paid the most attention to adver-tising on television (469) outperform-ing out-of-home (175) newspaper(91) Internet (85) radio (75)
and magazine (51) Adults 18-49 alsosaid that they paid the most attentionto advertising messages on television(435) well ahead of out-of-home(134) and newspaper (116)
In terms of where people are mostlikely to notice ads 45 of adults 18-34cited television much higher than Inter-net (292) radio (91) newspaper(64) out-of-home (38) and maga-zine (32) For adults 18-49 televisionranked highest with 52 followed byInternet well behind with 225 andradio with 116
Survey participants also named TVcommercials as their favourite form ofadvertising
So despite the emergence of new tech-nology and competing media optionstelevision remains the most effective ad-vertising medium across all demograph-ics Television not only has the ability toinfluence and persuade but Canadiansare also more attentive and receptive tothis medium
And with its ability to deliver highreach and usage marketers should con-sider television as the best foundationupon which to build their communica-tion and business growth plans
Theresa Treutler is President amp CEO of theTelevision Bureau of Canada in Toronto Shemay be reached at (416) 413-3886 or atttreutlertvbca
TV is still the one
THERESA TREUTLER
BDSept10qxdBD 19082010 1743 Page 19
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The Western Association of Broadcasters Board of Directors Neil Shewchuk CIXM-FMWhitecourt Tom Newton CKCK-FMCJME Regina Michael Olstrom Harvard BroadcastingRegina Mitch Bozak Global Regina Paula Davies Citytv Calgary Richard Kroeker Golden
West Broadcasting Steinbach Vic Dubois CJWWCJMK-FMCKBL-FM Saskatoon WadeMoffat CTV Saskatchewan and Doug Gunn The TDL Group Corp Calgary
Eacuteric Paulhus Joe Aguiar Eacutemilie Godbout CRTC Gatineauand Candice Molnar CRTC Winnipeg
Bev Brooke and Glenn Ruskin Rawlco Radio Saskatoon
Wayne Rorker and Torri MuzkaGlobal Saskatoon
Bill Hanson CTV Winnipeg and MichaelOlstrom Harvard Broadcasting Regina
Sandi Leonard and Tom PeacockAstral Radio Calgary
20 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Bill Hanson CTV Winnipeg andAl Thorgeirson Edmonton
BDSept10qxdBD 19082010 1743 Page 20
Images from theWestern Association
of BroadcastersConvention
Lloyd Lewis CTV Edmonton
Sophy Schiller Melina Nathanail Rena Nathanail of Nathanail CaptioningCalgary and Cathy Hanson Red River College Winnipeg
Pam Leyland Rawlco Radio Saskatoon
Stephen Sienko Target Broadcast Sales Torontoand Lyle Walsh GX Radio Yorkton
Joe Uyede Novanet Communications Ajax Bill Hanson CTVWinnipeg and Joanne Uyede Novanet Communications
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 21
Mitch Bozak Global Regina Bill Hanson CTV Winnipeg and Wade Moffat CTV Saskatchewan
Tami Moffatt CTV Saskatoon and Shawna KroekerGolden West Broadcasting Steinbach
BDSept10qxdBD 19082010 1743 Page 21
22 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Important boost for campus radio
One of the highlights in the CRTCrsquosnew policy for campus and com-munity radiomdash$775000 for this
segment of the radio businessmdashmust havebeen like a Christmas gift in the middleof summer
Almost a decade after the last reviewthis policy accepted the argument thatthe poor sisters of the industry shouldget a little slice of talent developmentmoney courtesy of private radio
Often lost in the debate is the rolethat these stations play in advancingbroadcasting in Canada Perhaps the twomost important aspects are that they area training ground for workers for the bigguysmdashprivate and public radiomdashand theyprovide an important platform for alter-nate and new musichellip writ large
When campus radio began it was
generally very low powermdashso low that youcould only hear it on the designated cam-pus and sometimes only over speakersset up around the campus Hardly radioand not really broadcasting Campus sta-tions had a bit of educational content butthey were really alternate and had plentyof spoken word
That distinctiveness has remained thecore of campus radio today and will beso in the new policy with a 15 mini-mum requirement of spoken word andspecialty music and a maximum of 15of the famed ldquosub-category 21rdquo aka poprock and dancemdashthe stuff that you hearon most commercial stations
There isnrsquot a lot of community radioin English-speaking Canada but there isa lot in Quebec where the provincialgovernment for years has been pumpingsmall amounts of money to these stationsoften based in small towns and rural areasof the province
Many campus radio stations are tiedto educational programs in broadcastingand journalism whereby students haveto put in a certain amount of time as partof their course work They get real hands-on experience and are ripe for hiring oncethey graduate Along with them are anendless stream of volunteers who neverreally want to work in radio full-time butlove the opportunity to broadcast tosome kind of niche audience sometimesfor years on end These folks also get afollowing and everyonersquos happy
When it comes to airing alternatemusic itrsquos not just an esoteric thing ofproviding airtime to the weirdoes A lotof what begins as alternate becomes main-streammdashits newer sounds different kindsof music or just decent stuff which thebig guys donrsquot pick up because it is un-known in the market Campus radio actsas a safety net to get us the listeners allkinds of music complementing the com-mercial stations who are driven largely bythe chartsmdashalthough many of them dopay some attention to emerging artists
In short campus radio does vital serv-ice to the development of Cancon andin so doing does take a little pressure off
ANDREW CARDOZO
the commercial guys It has also general-ly done well in portraying and giving air-time to the cultural and racial diversityof Canadiansmdashon campuses and in thewider community
That the CRTC has developed a newmechanism to help non-profit radio isgood for honouring its obligation tohelp the public good Itrsquos called theCommunity Radio Fund of Canada theCRFC something like the CRTC
The next one the Commission woulddo well to look at favourably is nativeradio There are native radio stations innumerous tiny communities in the northand the Native Broadcasting AssistanceProgram located in the Department ofCanadian Heritage has been reducing andnot keeping up with demand In the southis Aboriginal Voices Radio Network(AVRN) with its flagship in Toronto andlicensed in several large cities
Both need help and the CRFC pro-vides a good model for the Commissionto help these stations the way it was ableto assist APTN through subscriber fees
The CRFC is a good mechanism whichshould be used in other settings for oth-er sectors of Canadian broadcasting Thereis a small drop in funds for FACTORMusicAction in the range of three per centThe Commission nevertheless did wellby using the powers under Section 3 ofthe Broadcasting Act to ensure the viabil-ity of the diversity of the system overall
Andrew Cardozo a CRTC Commissionerfrom 1997 through 2003 chairs the NewCanada Institute He may be reached atandrewcardozosympaticoca
Rohde amp Schwarz Canada Inc750 Palladium Drive Suite 102Ottawa ON K2V 1C7Phone (613) 592-8000 bull Fax (613) 592-8009Toll Free (877) 438-2880
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BDSept10qxdBD 19082010 1743 Page 22
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bull Portable with ACDC power supply - excellent for field use
bull 3GHz spectrum ana lyzer bull Power meter with poser sensors
from DC to 40 GHz
Another first for CKUA radio
BY BARBARA JONES
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 23
Over 80 years ago in 1927 publicradio station CKUA was launched inAlberta as the first educational broad-
caster in Canada In 1995 the stationrsquos web-site went live and shortly afterward CKUAmarked another milestone by becomingthe first Canadian radio station to stream itssignal
ldquoThe Internet was in its infancy relativelyspeaking back thenrdquo notes current GeneralManager Ken Regan
When first launched wwwckuacom wasfocused on accredited online teaching It wasclosely associated with Athabasca Universityand IT talent from the school was involved inthe sitersquos creation
Like many listeners Dan Webb was pas-sionate about CKUA and believed it needed astrong web presence The Athabasca University
Thank you for your letterand for dedicating a poemto me this morning on The
Road Home I am originallyfrom Calgary but have
been living in Buenos Airesfor almost two yearsmdash
where I listen regularlyhellip Iwas traveling through
Patagonia hellip and of coursethere is Internet globally andI was able to listen to CKUA
MarayamdashBuenos Aires Argentina
I just recently retired toThailand no more
Alberta wintersmdashsmile but it is wonderful to listento the best radio station online and remind me of the
beautiful long summernights in Alberta
BobmdashKarat Thailand
BDSept10qxdBD 19082010 1743 Page 23
employee volunteered his time and provided the technical expertise to keep the sta-tion on the leading edge nationally
That degree of passion reflects from the stationrsquos on-air talent to its listeners andback again CKUAorg extends the Edmonton stationrsquos reach to additional loyal listen-ers far beyond Albertarsquos broadcasting borders The site averagesbetween 120000 and 150000 unique visitors each month
The last time the on-air station was measured by BBM itachieved a weekly cume of approximately 170000 withmost of that audience found in Alberta
CKUA has uncovered an international audience for itsldquomusic expertrdquo format an audience ready to donate funds tosupport the stationrsquos mandate
Celticmdashjazzmdashpoetrymdashfusionmdashobscure instrumentalhellip the CKUA staff is knownglobally for presenting well-informed programming about all types of music beyondthe confines of mainstream radio
Over two-thirds of the stationrsquos annual budget about $3 million is raised throughvoluntary listener donations The station runs two on-air fund raising campaigns eachyear each lasting 10 days Listeners can donate online 247 a convenient and success-ful website function Online contributions represent about 50 of total voluntary lis-tener donations each year
Regan notes that much of what CKUA is doing online is not unique but reflectiveof the way the world and audiences are changing ldquoEven though we work in a so-calledradio station it is not about radio or television anymorerdquo he said ldquoWe have to stopthinking of ourselves as radio broadcasters We are content producers and distributors
ldquoThe internet has changed the rules of the game Now we have to genuinely thinkabout graphical interfaces and design and video and audiohellip all of these other ele-ments the public just expectsrdquo
Strategically keeping on top of listen-er expectations the station plans to over-haul the design and technical structureof CKUAorg before year end
ldquoIf all we do is continue to streamaudio and not think or do somethingabout the other elements people arejust not going to botherrdquo Reganadds ldquoWe want to try our best tokeep pace with public expectationsrdquo
The stationrsquos passionate listenersask regularly about the music they hearbroadcast or streamed online Today theycan review online playlists but areunable to purchase the music throughthe site To address this demand CKUAis setting up an affiliate agreement withan online music company
ldquoThe principle is to allow users to thegreatest extent possible to be able to usethe CKUA website as a portal by whichthey can access great musicrdquo Regan said
The revamped site will likely includea robust content archive and videos ofmusician interviews from each of CKUArsquosprogramming genres
The station would like to do morepodcasting of its music programming (itcurrently podcasts news and informationshows) but copyright legislation and reg-ulations make that type of service difficult
Taking a page from Webby-award win-ning NPRorg the future CKUAorg mayfeature original online programming web-only articles expanded stories video slideshows artist micro-sites and social net-working tools
It all costs money and requires expert-ise much of which Regan admits thestation doesnrsquot have in-house Howeverhersquos quick to point out that the stationenjoys the luxury of a unique global lis-tenership thatrsquos supportive passionate andpoised to help them achieve CKUArsquos on-line product and programming objectives
ldquoAs long as we articulate to our audi-ence we need to do this and here is whatit will mean to you they will pull out theircredit cardsrdquo he predicts
Hello ThailandArgentina
Barbara Jones isPrincipal of Sailor JonesMedia Inc of OwenSound ON She may bereached by e-mail atbjonessailorjonescom
24 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
BDSept10qxdBD 19082010 1743 Page 24
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~ POSTPRODUCTION
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ck)a rodionetwork
DOLBY BROADCAST
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MONTREAL TORONTO T 514-332-6868 T 416-947-9112
The Art of Listening Makes for Solutions
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VANCOUVER T 604-298-2200
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 25
Stan Klees The Original Canadian Music Man (Part 2)
When we last left Stan Klees hersquodbeen in Toronto radio for sever-al years but when his father be-
came ill he gave up his radio career andgot a job at the post office to help paymedical expenses But fate soon steppedin
Stan fell in love with a dancer in theBroadway touring company of Kiss MeKate and because of her ended up spend-ing a lot of time in New York The fre-quency of his trips led to a reservations jobat TCA (later Air Canada) which came inhandy a few years later when CBC TV pro-ducer Stan Jacobson was flying BobbyDarin into Toronto for an appearance onCross Canada Hit Parade
ldquoBy this timerdquo Klees remembered ldquoIwas working for ATCO Records and I wasat CBC waiting for Bobby Darin to fly inIt was my job to look after him once hegot there Stan (Jacobson) came over tome and said lsquoNew Yorkrsquos fogged inDarinrsquos not comingrsquo I said lsquoGive me aminutersquo I made a phone call to Air Canadaand got my old manager I told him theproblem and he said hersquod call me backwhich he did Hersquod got Darin on the nextAmerican Airlines flight into Toronto Iwent to the airport to pick him up gothim to CBC and we became good friendsIn fact he stayed in the guest room at myhouse that night because he couldnrsquot getback to New York We traveled a lot to-gether over the years had a lot of funand I always say that I owe my career to
Bobby Darin because of all the peoplehe put me in contact withrdquo
Klees and Darin remained friends un-til Darinrsquos death in 1973
Another friendship that turned into asuccessful long-time working relationshipwas with Walt Grealis
In 1964 Grealis a former Torontopolice officer and Klees launched RPMWeekly and ran it for the duration of itsexistencehellip with a little help from Stanrsquosmother Klees smiles as he remembersldquoMy mother was the patron saint of RPMWhenever we didnrsquot have enough moneyto pay the post office or the printer shersquodloan us whatever we neededrdquo
Stan and Walt also co-founded theJUNO Awards which began as the RPMAwards
ldquoAt firstrdquo Klees recalls ldquowe thoughtwersquod just do a poll so we put a ballot inRPM people filled it out and mailed orfaxed it back As I recall we got about 150responses but the winners didnrsquot receiveanything
ldquoSomebody came into the office oneday and said lsquoItrsquod be nice if you sent thewinners a scroll or something that theycould hang on the wallrsquo so I designedone and we sent them out The followingyear we decided to throw a party andinvited 75 peoplemdashand 150 showed upWithin 20 minutes there were no sand-wiches left and the bar was finished Waltread off the winnersrsquo names they cameup to pick up their awards and it wasoverrdquo
At the next yearrsquos ceremony Stanrsquosmother came to the rescue once againand made enough sandwiches to lastthrough the eveningrsquos festivities
The RPM Awards eventually becamethe JUNO Awards and a few years laterthe Canadian Academy of Recording Artsamp Sciences an organization set up specif-ically to handle the Awards took over con-trol Stan and Walt stopped going to theJUNOs in 1996 as they were both disap-pointed at how they were treated
Stan Klees was a very early supporterof Canadian talent Long before the CRTCbrought in the CanCon regulations which
DOUG THOMPSON
Stan fought long and hard for he wascreating Canadian hit records with artistslike Shirley Matthews and Little Caesar andthe Consuls on labels such as Tamaracand Red Leaf Stanrsquos design of the MAPLlogo is still in use today
At the 2001 SOCAN dinner whereKlees was given a Special AchievementAward the audience of Canadian musi-cians songwriters and publishers gavehim a seven-minute standing ovation
Although Walt Grealis who died ofcancer in 2004 received the Order ofCanada in 1994 for his contributions tothe Canadian music industry Stan Kleeshas not yet been so honoured
Itrsquos time we change that
Doug Thompson can be reached by e-mailat dougtrogerscom
BDSept10qxdBD 19082010 1743 Page 25
Introd ucing
Connect your music scheduler directly to your PPM~ listeners
I CE + REACT I
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26 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Ants donrsquot sleep
Do you believe that ants donrsquotsleep Do you believe that agiraffe can go without water
longer than a camel Whether or not youbelieve these statements depends on whosays them
Apparently if a person with a foreignaccent told you these things you would-nrsquot believe them
Why According to research at theUniversity of Chicago a foreign accentreduces credibility in ways that the speak-er and the listener donrsquot consciouslyrealize Because an accent makes a per-son harder to understand listeners areless likely to treat what they say as truth-ful The credibility decreases even moreas the accent thickens
ScienceDaily summarized the study asa way ldquoto test the impact of accent on cred-ibility American participants were askedto judge the truthfulness of trivia state-ments by native or non-native speakersof the English languagerdquo and providedtop line findings from the research
Boaz Keysar is a Professor of Psychol-ogy at the University of Chicago and anexpert on communication Keysar saysldquoThe results have important implicationsfor how people perceive non-native speak-ers of a language particularly as mobili-ty increases in the modern world leadingmillions of people to be non-native speak-ers of the language they use daily Theaccent makes it harder for people to
understand what the non-native speakeris saying They misattribute the difficultyof understanding the speech to the truth-fulness of the statementsrdquo
This is perhaps the most relevant out-come of the study for commercial writersand producers If people cannot be clear-ly understood they cannot be believed Wedonrsquot disbelieve consciouslymdashthe accenttricks us into thinking we donrsquot believe itsimply because we donrsquot understand itNow what
There are many great commercials withso-called foreign accents in them Cleverwriting and a unique sound makes thesecommercials really pop Such commercialshave been running for yearsmdashwe can onlyassume they work or the creative wouldhave changed ages ago
The unmistakable voice of HughHeron of Heathwood Homes is just thatmdashunmistakable His voice oozes credibil-ity due in large part to the fact that healways speaks with sincerity While theoccasional word or phrase in his thickScottish accent may be difficult to wrapyour ear around the overall tone of hisvoice makes Hughrsquos commercials standout He told me recently that people hemeets on the street treat him like a friendbecause they feel like theyrsquove met himbefore His voice is unique and memo-rable Thatrsquos why his commercials work
One of my favourite commercialsmakes fun of the stereotypical human
MAUREEN BULLEY
response to people who donrsquot speak yourlanguage ldquoGood Morning is this theinformation deskrdquohellip the opening linein this classic spot for SAS Airlines fea-tures an American speaking to a Europeanhe believes doesnrsquot understand him Sothe American speaks English but does soextremely loudly and extremely slowly Asit happens he is speaking to a British manwho speaks English very well thank youvery much Ironically the American isoverseas and the tables are turnedmdashnowhe is the man with the supposed accent
So is there a place for foreign accentsin radio advertising
Irsquom not entirely sure but what I doknow is that participants in the RadioPower Tools research gave low scores tocommercials that contained a foreign ac-cent if it was ldquoa voice that drips with anon-mainstream accent spoken only bya small group within the population andused for no apparent reasonrdquo
Clearly the operative here is ldquono ap-parent reasonrdquo So if it makes sense toinclude a voice with an accent do so withpurpose I would also suggest using a voicewith a genuine accent instead of tryingto replicate one Yoursquoll be disappointedwith the finished sound of the piece andyour client will be disappointed with theresults of their advertising unless yourvoice talent can truly nail that accent theydonrsquot naturally possess
So do ants sleep or not Accordingto BBC Earth on average a single workerant in Britain takes 250 naps a day buttheyrsquore only a minute long The Queenfalls asleep at far more regular intervalsthan her royal subjects Guess they canrsquotunderstand a word she says
Maureen Bulley is president of THE RADIOSTORE She may be reached at 1-888-DORADIO or at doradiototalnet
BDSept10qxdBD 19082010 1743 Page 26
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Congratulations Facebook you rockAccording to Hitwise Facebook has become the most
visited website in the United States Its market share ofvisits was up 185 over the same time last year Just tocompare Google was up around nine percent
I was going to Google what that meant but it justseemed cruel
I believe it means that we are spending more timepoking people we wouldnrsquot waste the time of day to chatwith than we are looking up important stuff like sportsstats or interesting uses for peanut butter (which incidentally include lubricant pet pill disguiser andpaper label remover Really I Googled it)
Wersquove all Googled ourselves from time to time manyof us using a computer
But facebook it Facebook is taking over the worldAs you read this I am on Facebook Go aheadhellip go
friend mehellip Irsquoll be there Itrsquos where I live nowFacebook tempts us with the egotistical promise that
someone somewhere on the planet really really wantsto know every single errant thought that crosses our
minds AND they want to see photos AND they want toknow what we think about their thoughts AND photos
Capitalized conjunctions aside Facebook is theperfect place to cut and paste the creative work of othersinto our electronic personas instead of actually doingsomething creative or original ourselves thus savingtime that we can then use to do more poking and lesstalking How am I today Just check out the stolen lyricfrom someone elsersquos song I have posted as my ldquostatusupdaterdquo Apparently today I am a little Olivia NewtonJohn (pre-Grease)
Itrsquos a diseaseI must comment on your new cat photo or I will dieOops hang on a sechellip gotta return a poke Back
now LMAO Freakinrsquo funny catsLike you I joined initially to see what all the fuss
was about In its original days Facebookers were lessconcerned about security so you could scan astrangerrsquos profile check out their friends and eventheir friendsrsquo friends It was a voyeuristic orgy of peek-age Not that any of us did that sort of thing of course
Once the lurking was curtailed the search was on forco-workers and family members as we embarked on awildly competitive jag to snag as many friends as possible
In those early days getting a Friends request was agiddying high
Ooooohhellip someone wants to be my friend INSTANTADD
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 27
Poke-poke
BY MARK LA POINTE
status update
BDSept10qxdBD 19082010 1743 Page 27
Now of course we are more discerning of the company wekeep Do I know them Will they clutter my page with applica-tion drivel and invites to lame events Or worse will they notbe interested in my brilliant application newsfeed and my ldquoohso importantrdquo event
After the friends came the gameshellip sorry ldquoapplicationsrdquo Nowwhen Irsquom too tired to poke I can find out what kind of dog Iam or what country song tells my storyhellip or God help me playFarmville (along with over 83 million other monthly users)
(By the way my answers are dachshund and Goodbye EarlAlso I have never been too tired to poke I know it happens tomen my age but knock on wood I still can)
And letrsquos not forget the frustration of the endless programupdates I just figure out where everything is so I can steer theUSS Facebook without having to rely on Mr Sulu whenBAMhellip my life is chaos again and instead of checking my noti-fications I am driving straight into the sun while Yeoman Randlooks intensely into the soft focus camera In its present incar-nation I still canrsquot find the damn ldquoSign outrdquo tab
It has only taken a few years for a simple social networkingtool to become the worldrsquos biggest scrapbook Our need toshare has even pushed into the formerly sacred Have you seenthe video of the couple that interrupted their ldquoI dosrdquo to updatetheir Facebook status from ldquosinglerdquo to ldquomarried I think I actu-ally threw up a little that time
Remember first second and third base (No not baseball)It has been re-faced
Now therersquos ldquoFace-baserdquo that magical part of love when youchange your status from ldquoSinglerdquo to ldquoIn a relationshiprdquo I assumeit happens after yoursquove rounded the bases a few times
Itrsquos sooooo cute In the same way itrsquos cute when your neigh-boursrsquo kids spray-paint ldquoBUTT FACErdquo on your garage door
FB is a giant black hole of time and effort sucking in every-thing around it without mercy while only giving back invita-tions to play Mafia Wars
Fan Pages are big business now as entertainers and retailersand people with causes can use FB to continue to shamelesslyhump their agendas and doo-dads
Sadly I am now turning into the Facebook equivalent of acranky old man I hate it when my friends donrsquot use actual pho-tos of themselves as their profile pics Since I never actually seethem face-to-face anymore without those photos I have no ideawhat they look like During the Winter Olympics I assumed allmy friends had become hockey sweaters or red leafs
Also I am protective of my Wall Lame status updates nowequal instant ldquoHiderdquo for you ldquoI love my dogrdquo while accurateis your one-way ticket to GONE-ville I may even un-friend youfor that juicy contribution
I would moan on a little longer but in the time it has takenme to write this I have missed 16 crucial status updates (Trevorand Aaron are now friends) three pokes (which still make megiggle like a nine-year-old who thinks ldquopianistrdquo is dirty) and twopage suggestions (Join if you think RUSH deserves inductioninto the R and R hall of famehellip which I do) So I am hittingthe ldquosign outrdquo tab (which I just found thank you very much)
Mark La Pointe is a freelance writer and voice actor forwwwKillervoiceoversca or at least he would be if he would stopfooling around on Facebook He may be reached by e-mail atmarkannounceryahooca
BDSept10qxdBD 19082010 1743 Page 28
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 29
Gord James comes home
When I was 14 my buddies allwanted to be famous sportsheroes or rock stars I wanted
to be Gord JamesMy obsession with radio came to me
like most of us at an early agemdasheight tobe exact By the time I was 10 and livingin Southern Ontario I knew exactly whichjocks sounded great and by 14 there wasno one better to my ears than Gord James
Gord James is one of the few yeomanof an era in Top 40 and rock radio thatmany view as the halcyon days of radiorsquossound Hersquos still doing itmdashand doing itevery bit as well as he ever has
The latest incarnation of the GordJames Experience is at Hamiltonrsquos newVinyl 953 a place that feels right to himbecause the geography that surrounds thebroadcast studios is literally home
Gord went to high school at Saltfleetin Stoney Creek (now part of Hamilton)and did the WKRP town-to-town up-and-down the dial thing in his first few yearsincluding stops in Cambridge LondonCornwall and Kitchener before landingat CKOC Hamiltonrsquos home of the BIG500 Countdown in the early rsquo70s
In 1974 the now legendary J RobertWood interviewed Gord for an openingat CHUM-FM free form at the time Butit was the ldquocoolrdquo station 1050 CHUMwhere Gord wanted to be
ldquoThank you for coming in and good-byerdquo was the response he remembers
ldquoI realized how much I had to pull upmy boot straps to hang with those guysrdquohe recollects James was talking about thebig voices such as John Majhor TerrySteele Jim Van Horne Mike HollandRoger Ashby and Bob Magee (Magee nowholds down the morning drive slot atVinyl 953 helping give that station a def-inite CHUM flavour that works perfectly)
But it wasnrsquot long before James land-ed a gig at CHUM-AM doing all-nightsand filling in on day shifts now andthen By 1978 CHUM-FM was being pro-grammed by a young upstart named RossDavies and he wanted Gord to comeover to the FM side of the building Thateventually happened too with weekendsafternoons and in 1983 as morning hostalong with Rick Hodge
ldquoThere are so manymemoriesrdquo said James
ldquoOne really stands outI was filling in for RogerAshby As we were doingour birthday feature onair it was mentioned thatit was my birthday andall of sudden a lot ofpeople gathered by thedoor and started singingHappy Birthday I heardtwo younger singingvoices through my head-set and realized that TomJokic our producer had patched in twoof my three children Rachel and Kevinfrom a cell phone and they were singingtheir hearts out out of tempo and out oftune with the rest of the group and Ithought that sounded even better becauseof itrdquo
The sound is what matters to GordJames And he says the fun has not goneout of it And sitting chatting with him is
JAMIE WEST
like pulling into a filling station for pos-itive energy
Vinyl PD Derm Carnduff says thatgetting Gord on board at Vinyl was a nobrainer
ldquoGordrsquos name came to mind prettyquickly His heritage as a Toronto radiopersonality would give us instant credi-bility but ultimately his talent made
Gord one of our top candidatesrdquo saidCarnduff
ldquoHis knowledge of themusic his wit and dedica-tion serve his audience ex-tremely well and the radiostation as wholerdquo Carnduffsaid ldquoAnd oh yeah hersquos gotan okay set of pipes toordquo
ldquoThe saying at CHUMused to be lsquoletrsquos have somefunrsquordquo remembers Gord
I ask him if hersquos still hav-ing fun
ldquoTherersquos no question thatIrsquod do it all over againrdquo Gord
responded ldquoonly this time Irsquod betempted to break a few more rulesrdquo
Now thatrsquos the spirit of a true rockjock shining on after nearly 40 years ofconnecting with all of us
Jamie West is CEO of Westpro Media Incbroadcast consultants and creative contentsuppliers He may be reached by e-mail atwwwwestpromediacom or at 905-541-0127
BDSept10qxdBD 19082010 1743 Page 29
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30 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Fact is facts donrsquot mattermuch anymorehellip
One of the things I enjoy most is alively debate with friends whohave differing points of view I
like the way people get charged up aboutthings they really care about how theyshape their thoughts to support theirarguments
I particularly enjoy it when the debateis over and in the best instances wersquoveall learned something from each otherAnd maybe if our minds are not onlyengaged but ldquoopenrdquo we might find ourposition moving begin questioning theplace where opinion started and realityor facts kick in Unfortunately it seemsthat fact-based debate is a dying art
A new study from University ofMichigan researcher Brendan Nyhan en-titled When Corrections Fail The Persistenceof Political Misperceptions shows that peo-ple who have based their beliefs on mis-information rarely change their mindseven when presented with the facts Evenmore disturbing they often cling evenmore strongly to their beliefs when theyare proven to be inaccurate a phenome-non Nyhan has dubbed ldquobackfirerdquo Notsurprisingly this reaction is most com-mon when it comes to partisan issuesaround politics and social issues
Nyhanrsquos recent study is a follow-upto research he completed with associatesat the University of Michigan in 2005and 2006 Those studies showed a basichuman tendency to continue to believe
in facts we carry in our heads even whentheyrsquove been proven false Nyhan says thisis worse than merely being misinformedit means our views are entrenched andnot subject to sway by any informationsource It isnrsquot information thatrsquos missinghere but rather a basic emotional responsethat makes smart people hang on to falsefacts for reasons it is hard to define
Nyhanrsquos study as well as previousstudies conducted in 2005 and 2006around facts vs perception attempts tounderstand why intelligent people con-tinue to accept misinformation as fact inthe face of contrary proof This may notbe a new practicemdashpeople have alwaysshaped facts to fit the outcome they wantmdashbut Nyhan and others believe there ismore reason for concern now than atany other time
Nyhanrsquos study suggests the underpin-nings on which governments are chosenare becoming more fractured He sayswersquore filtering the information we receivethrough a prism and end up getting areal divergence on all sorts of issues Andthat makes it really hard to have intelli-gent debate He equates the electoratersquosview on politics to sport and says peoplesupport a team because they are emo-tionally committed to them they absorbthe misinformation they need to contin-ue their supportmdashfor better or for worse
Nyhan says we need a ldquosupply-sideapproachrdquo where we try to enforce and
NANCY SMITH
increase the ldquoreputational costsrdquo on peo-ple and institutions who promote bad in-formation Given the numbers it seemsunlikely that this is a viable solutionPartisan news hosts and their networksare making millions while more moder-ate media languishes The cycle continuesbecause audiences are attracted to newsoutlets that reflect their beliefs howeverinaccurate they may be
In fairness to media consumers it isoften difficult to separate whatrsquos accurateand what isnrsquot particularly within an envi-ronment where we get our news in bite-size pieces with little context But Nyhansays the really frightening pattern isnrsquot justwhere we get our news but how we useit If we refuse to change beliefs that arebuilt on inaccuracies the consequencescan be devastating
I read a quote attributed to Kant thatseemed appropriate to Nyhanrsquos studyldquoMankind may be crooked timberuniquely susceptible to ignorance andmisinformation but itrsquos an article offaith that knowledge is the best remedyIf people are furnished with the facts theywill be clearer thinkers and better citi-zens If they are ignorant facts will en-lighten them If they are mistaken factswill set them straightrdquo
Even Kant didnrsquot anticipated the soci-etal impact of spin doctors and media inthe 21st century
Nancy Smith is ChairCEO of NextMedia a Toronto-based business consulting and marketing company She may bereached at (905) 468-7774 or atnsmithnextmediacompanycom
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T 2 0 4 8 8 9 9 2 0 2 E G N E I L S O N D E M A M B C A
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BDSept10qxdBD 19082010 1743 Page 30
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 31
Victoria a few days each weekGeorge Gordon who had been
morning Anchor at News1130Vancouver has moved to
CFRA Ottawa as morn-ing News Anchor Hersquosalso tasked with coach-
ing and mentoring otheron-air personalities
There were a number of changesat Corus Entertainment relatedto Corusrsquo most recent organi-zational review to streamlinedecision-making and clarifyroles and mandates Among
the changes Corus TelevisionmdashReporting toDoug Murphy Exec VP and President of CorusTelevision are Colin Bohm VP InternationalAndrew Eddy VP Affiliate Sales Bill Knight
VP Business Developmentand Planning Gerry MackrellVP Airtime Sales Susan RossVP Strategic Planning SusanSchaefer VP Head of Networksand Marketing and JoannaWebb VP Head of Program-ming and Production CorusRadiomdashReporting to HalBlackadar Exec VP and interimPresident of Radio are DaveFarough VP Brands and Pro-gramming in Toronto (was GMat CFPLCFPL-FMCFHKFMCKDK-FM London) Chris Sisammoves in [see below]) DavidHuszar VPGM Interactive andEmerging Platforms (was VPGM Corus Interactive ampIntegrated Solutions) NeilCunningham Director of SalesWestern Canada Garry McKenzieGM Corus Radio Vancouver(was GM at Corus RadioCalgary) Doug RutherfordVPGM Corus Radio Alberta(now also GM at Calgary)Suzanne Carpenter VPGM
CTVrsquos Lloyd Robertson has an-nounced his retirement set fornext summer By putting itoff until then hersquoll roundoff his CTV career at 35years from the day he
joined then-Anchor Harvey Kirck in1976 as co-Anchor of CTVNews Hersquos been Chief Anchorand Senior Editor since 1983Lisa LaFlamme 45 is his suc-cessor She began her broad-cast career at hometownCKCO-TV Kitchener in 1988Reporting stints include IraqAfghanistan Sri Lanka Haitiand as a political correspondent in OttawaFormer NBC News Foreign CorrespondentDawna Friesen is the next Anchor of CanwestrsquosGlobal National succeeding Kevin NewmanFriesen a native of Winnipeg began her careerat CKX-TV Brandon then worked at CBC andCTV before being hired by NBC in 1999Friesenrsquos reporting duties took her throughoutEurope and the Middle East from her base inLondon CKYCITI-FM Winnipeg GM Tom Scottreturns to Citytv Winnipeg thisfall again as GM Scott whojoined Citytv in 2008 moved
to the radio side to be GM at the Rogers-ownedradio stations after the previous manager wastransferred to Vancouver A new GM for theradio cluster is being sought CTVglobemediaSr VP Corporate Communications BonnieBrownlee is no longer in place Her successor isScott Henderson VP Communications Brownleewho joined CTV in 2007 succeeded Mary Powersin the position Douglas Elphick joined Joytv10 Vancouver (ZoomerMedia) as GSM Elphickhad been Director National Sales WesternRegion for CTVglobemedia and was mostrecently with the CTV Olympic BroadcastConsortium Brian Blackburn is no longer GSMat the Jim Pattison Broadcast Group (JPBG)radio stations in Victoria A successor had yetto be named at press time In the interim BruceDavis VP of Sales for JPBG and GM of theKelowna radio properties is filling in Hersquos in
Make sure that BroadcastDialogue has your peoplechanges E-mail station
news to howardbroadcastdialoguecom
LloydRobertson
Dawna Friesen
Lisa Laflamme
Susan Ross
BonnieBrownlee
George Gordon
Joanna Webb
Dave Farough
Andrew Eddy
Chris Sisam
Douglas Elphick
Susan Schaefer
ScottHenderson
David Huszar
Doug Rutherford
Garry McKenzie
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 31
32 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
1071 Abbotsford as Morning Show Hosthellip At new Country sta-tion 1007 HANK-FM Bridgewater launched July 22 JonathanCrouse moved from afternoons on sister station CKBWBridgewater to be the morning show Host Nick Yorston who
moved from Yellowknife does morning newsAndrea James moved from sister station CKDR927 Dryden to do middays while Alicia Huntermoved from CKBW for HANKrsquos afternoon show
Gerry Pigeon whorsquos been with Corus RadioCalgary the past nine years the last six as RSMhas moved to NL Broadcasting in Kamloops asGSM for the companyrsquos three stationsmdashCHNLCKRV-FM and CJKC-FM Shelly Datseris hasbeen appointed Manager Communications atTeletoon Toronto Her background includes sev-en years at Rogers Communications and at RogersTV Diana Swain has beenappointed to Senior Correspon-dent of the CBC News inves-tigative unit The CBC TorontoAnchor will continue to be anoccasional fill-in Anchor on TheNational Dale Jubb is the newManager of Operations at CTV
Calgary Jubb moved from his CEO position atvideo production facility Empowered Media inOttawa Former Ops Mgr Karen Irvine movedto Manager On-Air Operationshellip Justin Park
moved to CTV Calgaryrsquos engi-neering department from sisterCTV Reginahellip Joe McFarlandND at 1021 FM The Lounge(CJCY-FM) Medicine Hat sinceits launch in 2008 moved toCorus Radio Calgary as aReporter New MD at JACKCalgary is Jeff Walker exMDSwing Announcer at K-97Edmonton Chad Thomas hasreturned to Astral Radio Calgaryas Digital Accounts ManagerHe left the stations to found anagency when they were ownedby Standard Radio CalgaryhellipDavid Lee is the new Country Manager Canadafor RCS CanadaMedia Monitors Hersquos based inToronto Lee succeeds Ross Langbell who leftthe company this past spring Jess Bradyjoined Corus Cornwall as Morning Anchor and
Corus Radio Eastern Ontario and VPGMCHEX TV Peterborough and CKWS-TV KingstonMichael Harris GM CKWS-TV and CHEX TV(was GM of CHEX TV only) JJ JohnstonGM Corus Radio Cornwall Kingston andPeterborough (was GM at CorusRadio Vancouver) No longerwith the company are CornwallGM Scott Armstrong and CorusKingston [radio amp TV] GMMike Ferguson who retiredend of August Former CorusRadio Peterborough GM BrianArmstrong moves to GSM) ChrisPandoff VPGM Corus Radio
Toronto and Hamilton (was VPGM for CorusRadio Toronto only but now adds Hamiltonduties held by Suzanne Carpenter) Chris SisamVPGM Corus Radio Southwestern Ontario(based in London Sisam will be responsiblefor Corus Guelph Corus KitchenerCambridgeand London Guus Hazelaar of Corus Guelphhas retired Lars Wunsche GSM Corus RadioToronto (was GM at Dave FM (CJDV-FM)TheBEAT (CKBT-FM) Kitchener)
Mike Finnerty the former Daybreak Host at CBCRadio Montreal returns this fall to anchor themorning show He left last year to work as anonline editor for The Guardian in London NancyWood hosted Daybreak for six months afterFinnertyrsquos departure She left earlier this yearAstral Radio BC Peace Region Brand Director JayTerrence after 10 years at that location three asPD moved to sister station CJAY Calgary tobecome Assistant Brand Director (Brand Directoris Astral nomenclature for PD)hellip After more than 21 yearsCTV Calgary News Anchor BarbHiggins has left her job to
become a mayoral candidate in this fallrsquos elec-tions Higgins and co-anchor Darrel Janz an-chored the News at 6 since March 8 1989 andare considered the longest serving anchor teamin Canadahellip Mark Russett has been promotedto GSM at Newcap Radio Ottawa He joined thestation five years ago as Retail Sales ManagerhellipKenny Jones Morning Show Host at Country933 Fort McMurray for the past nine yearsheaded to Rogers-owned sister station Country
JJ Johnston
Chris Pandoff
Lars Wunsche
Michael Harris
Jay Terrence
Barb Higgins
Kenny Jones
Gerry Pigeon
Mark Russett
Diana Swain
Shelly Datseris
Dale Jubb
Justin Park
Karen Irvine
Jeff Walker
Joe McFarland
Chad Thomas
David Lee HBA
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 32
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 33
Reporter The University ofWestern Ontario graduate madethe move from LondonhellipSheldon MacLeod the formerNDMorning Editor at CKBWBridgewater is now a WeekendNews Anchor and afternoonReporter at News 957 Halifax
Earle Mader PD at C100 Halifaxhas retired Mader spent his30-year broadcast career withthe CHUM station the last twoand a-half years as PD TheBOUNCE PD Chris Duggan has
taken over as PD for both stations Mader won Music Directorof the Year honours (secondary market) at the 2002 CanadianMusic Week Jennifer Yascheshyn has been promoted to PD atCHUM Kingston from Promotions and Marketing Director Shesucceeds Dan Melon who is moving to the faculty at OttawarsquosAlgonquin College New Marketing and Promotions Director isShawn Whalen who continues with his regularFLY-FM Kingston on-air shift Matthew Waddellmoved to TELETOON Canada in Toronto asCreative Director Most recently Waddell wasAssociate Creative Director at Astral TelevisionNetworks Kapila (Kaps) Ratnayake is the newChief Engineer at Corus Radio Cornwall He
had been with Rogers RadioCalgary Succeeding him isJim McTighe from CFJC TV7Kamloopshellip Mid-summer JohnWaterman became the ND at981 FM CKBWHANK (CJHK-FM) Bridgewater Watermanhad been with ATVCTV Halifaxand most recently 917 TheCoast Sechelt
Mark Lade after 50 years behindthe microphone has called itquits During his career Ladeworked at such venues as OwenSound Woodstock Hamilton Chatham NiagaraFalls Welland and London his last stop beingOldies 1410 CKSL London Jennifer Stewart hasbeen promoted to Exec Director of AcquisitionsDevelopment and Feature Film NetworkProgramming at CBCrsquos English TelevisionServiceshellip Ceara Kavanagh has moved from her
Shawn Whalen
SheldonMacLeod
Jess Brady
JenniferYascheshyn
Earle Mader
Jim McTighe
Mark Lade
MatthewWaddell
KapilaRatnayake
JenniferStewart
BDSept10qxdBD 19082010 1743 Page 33
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CBC Radio-Canada
34 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
PD gig at Vibe 985 Calgary (now Virgin Radio98-5) to return to 1073 KOOL FM Victoriawhere shersquos the afternoon drive Hosthellip DerekLuis is new CEO at National Screen InstituteCanada (NSI) succeeding Susan Millican Hewas a SUN TVQuebecor Media Executivehellip PaulSedik ex of Astral Media Television has landedas Regional General Manager Central Ontarioat NEWAD a Toronto-based agencyhellip FAN 590Toronto fired the morning drive team of DonLandry and Gord Stellick plus morning showHost Mike Hogan Also gone are Announcer RickRalph and Producer Brian AngusTaking over mornings on aninterim basis was Toronto radioveteran Jeff Lumby News 957Halifax talk show Host AndrewKrystal has moved to mid-mornings at The Fanhellip MarkMorris joined 1039 The JuiceKelowna as Afternoon Driversucceeding Ken Allan Joonyer
Morris had been with SUN FM Penticton hellipEdmonton market veteran Shane Michaels isthe new Afternoon Drive Host at 963 CapitalFM Edmonton succeeding Jason Roberts
Roberts moved to 1049 EZ Rock Edmonton asAfternoon Drive Host which resulted in LochlinCross to handle mid-days at The Bearhellip BrentBrooks is now the Morning Host at COUNTRY95 Lethbridge The 25-year veteranrsquos stops haveincluded Calgary Red Deer and Lethbridge withvarious roles such as PD MD and various on-air postshellip Taking over the midday show at Q99Grande Prairie is Renn Davies who moved fromZ99 Red Deer Former midday Host WardLivingston now does drive afterChristy Farrel whorsquod held theposition as well as being MDmoved to Sun FM PentictonPDmorning show Host PaulOuellette adds music dutiesAlso joining the team is CristyEllen from CJNS Meadow LakeSK taking over the productioncreative post
Tamara Konrad has become GMGSM at CKEA957 Edmonton Konrad moves to the HarvardBroadcasting station from her Ops Mgr position
CearaKavanagh
Renn Davies
Derek Luis
Andrew Krystal
Paul Sedik
Brent Brooks
Lochlin Cross
Ward Livingston
Cristy Ellen
Tamara Konrad
BDSept10qxdBD 19082010 1743 Page 34
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 35
at Corus Edmonton where shewas the Ops Managerhellip Inaddition to his GSM responsi-bilities at X929 (CFEX)Calgary Gary Brasil is now alsothe National Sales Manager forthe Harvard grouphellip BroadcastEngineer Chris Terpsma theChief Engineer at VistaBroadcasting has moved tobecome responsible for techoperations at Harvardrsquos newstations in Edmonton and RedDeerhellip Angie Norton hasbecome the new Business Manager forHarvardrsquos Regina and Yorkton stationshellip AndChristian Hall in addition to his responsibilitiesas PDOps Mgr at X929 Calgary is nowProgram Manager for the Harvard AlbertaRadio cluster After 12-years Bill Toffan hasretuned to 1049 The Wolf Regina as PDMorning
Show Host He succeeded Chris White who recently joined theHarvard sales department after having been on the air for 15years and PD for the last three
Heather Ostertag is no longer PresidentCEO of FACTOR theFoundation Assisting Canadian Talent On Recordings Brian
Hetherman FACTORrsquos VP of Industry Affairshas assumed GM duties until anew president is appointedhellipEldon Duchscher after 21 yearswith the Saskatoon Media Groupmdashthe last few years as NewsDirectormdashhas resigned a moveprompted by an opportunity of-fered to his wife at the Universityof Calgary Duchscherrsquos NDposition at CJWW Country 600Magic 983929 The Bull wasfilled by Vanese Ferguson KateBuick after 15 years at CD 989Simcoe is now PDMidday Hostat K-Rock 1055 CharlottetownSucceeding her in mornings atSimcoe is Asta Syri who joinedGerry Hamill and Renee BerubeCD 989 VPGM Blair Daggetttook over PD responsibilitieson an interim basis AcadiaBroadcasting Thunder Bay PD
Sandra Dolynchuk resigned citing family reasonsShe returned to Winnipeg and joined K-Rock1007 as PDhellip A (CKVR-TV) Barrie AnchorLance Chilton after almost 12 years as even-ing news Anchor has moved on leaving thebroadcast business to try his hand in realestate Rhonda Messieh is the new MarketingManager at CHCH News Hamilton Prior tothat shersquod been Marketing Manager for CorusEntertainmentrsquos CMT Paul Timm has been ap-pointed Digital Accounts Manager for AstralRadio Manitobahellip CBC has appointed Greg Guyas the Senior Communications Officer for NovaScotia Guy has 23+ years experience at theHalifax Herald and with his own companyhellipDavid Magro is now responsible for imaging andcommercial production withinthe Rogers Radio Toronto clus-ter production department His20-year career includes stops atVirgin Radio 999 Toronto CorusToronto New Flow 935 Toronto
and Z103 Toronto Marvin Piuti is now ND at897 Sun FM (CJSUFM) Duncan Most recent-ly he was with CHEK-TV Victoria The New VImdashnow A (CIVI-TV)mdashVictoria and is an alumnusof Citytv TorontoMuchMusic He succeeded RicRathburn who retired Samantha Cook has suc-ceeded Brian Bolt as the Program Coordinator
for the radio broadcasting pro-gram at Hamiltonrsquos Mohawk College Cookbrings 10 years of broadcast experience to hernew position having worked at Country 953Hamilton Energy FM Toronto Kiss FM Torontoand YTVhellip Darryl Henry moved to 981 CHFIToronto after having done mid-days at Astralrsquos973 Torontohellip Stephen Smart formerly of CTVBritish Columbia has moved to become theLegislative Correspondent in Victoria for CBCTelevisionhellip Mastermind is no longer the after-noon Drive Host at Virgin Radio 98-5 CalgaryHolding that spot now is Simon Mitchell abroadcast veteran with stops in AustraliaVancouver and Victoriahellip Michael Lewis is nowChief Engineer at Starboard Communications inBelleville The former Rogers Radio Lethbridgeemployee also provides technical services toDAWG FM Ottawa
Will MacKay ex of Corus Radio Kitchener is the
Stephen Smart
VaneseFerguson
Gary Brasil
Christian Hall
Chris Terpsma Chris White
Bill Toffan
HeatherOstertag
Asta Syri
Kate Buick
EldonDuchscher
SandraDolynchuk
David Magro
Greg Guy
Marvin Piuti
Samantha Cook
Paul Timm
RhondaMessieh
Will MacKay
BDSept10qxdBD 19082010 1743 Page 35
36 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
new GMGSM at Newcaprsquos K-Rock 893 KentvilleMacKay with 15 years experience in sales andmarketing was a Senior Sales Rep with CorusTim Schutz ex MD at Jack FM Calgary is nowPDMD at Rogersrsquo 1077 The River LethbridgeAt Quebecor at least three new news employ-ees David Akin from Canwestrsquos Ottawa BureauBrian Lilley the Ottawa Bureau Chief at AstralRadio and Tobias Fisher most recently of theCBC They were hired as Quebecor anticipatedwinning a new specialty channel Sun TV NewshellipTV Journalists Herb Luft and John Grant retiredthis summer from CTV (CFCF-TV) MontrealLuft who started working at CFCF as a radionewscaster in 1971 and joined the TV stationfull-time in 1977 is the longest-serving reporterat CTV Montreal Grant had been CTV MontrealrsquosQuebec City Bureau Chief since 1996hellip At AstralTorontorsquos radio cluster layoffs included CFRBAssignment Editor Eileen Berardini eveningAnchor Bob Komsic weekend morning Host
John Donabie and Melissa Boyce (promotions) Vassilios Mimishas been appointed as the new North American BroadcastersAssociation Director of Technology Most recently Mimis servedas Director of Broadcast Technical Policy andPlanning with the Canadian Department ofIndustry 1007 HANK FM Winnipeg PD AbbeyWhite has become PD at sister Newcap stationsKG Country Red Deer and the Country Newcapstations in Brooks Drumheller Stettler andBlairmore Also at Newcaprsquos Southern AlbertaGroup Al Tompson MD and Morning ShowHost at Zed 99 Red Deer added PD for Zed99The Fox Brooks to his responsibilities FormerPD Brent Young is no longer with the organiza-tion Rob Leighton is Astral Radiorsquos new DigitalAccounts Manager for the BC Interior based inKelowna Leighton had been with Telus with anInternetinteractive sales and development back-ground While never in radio he grew up withit and learned vicariously through his fatherGord Leighton a well-known BC broadcast man-ager Also at Astral Radio Kelowna after 38years Ron Wittenberg has retired from broad-casting He began at CKNW New Westminsterthen migrated to the Okanagan roughly 30 yearsago to raise a family Since then hersquos been with the Kelownastations under numerous ownership changes After five yearsat Newcap stations in Halifax and Fredericton Jason ldquoJDrdquoDesrosiers has joined the Evanov Radio Group (ERG) in Halifax
He succeeds Angela Kelly as Promotions andMarketing Director and will also become APDat ERGrsquos second Halifax station expected tolaunch this fall Diane Boehme has been ap-pointed Exec VP Television for EBTV in TorontoEBTV is the banner under which it andBrightlight Pictures will work jointly in the pro-
duction and distribution of TV programming Her backgroundincludes Senior Director Independent Production at CHUMTelevision and Director Original Production at Astral Television At Canadarsquos Olympic Broadcast Media Consortium Gavin Rothhas been promoted to Sales VP and Christos Nikitopoulos to thenewly-created VP of Programming and Revenue Planning posi-tion Roth had been Senior Sales Director for the consortiumNikitopoulos was previously Senior Director of Programmingand Revenue Planning At Clear FM Winnipeg Laurie Jolicoeuris now the Promotion Director She moved from sister Rogersproperty Citytv Winnipeg where she was the Marketing EventsCoordinator Donald Nelson the Senior Broadcast Technologistat CBC Yellowknife transferred to CBC Windsor in the samecapacity Prior to joining CBC he was an Engineering Supervisorin Stamford Connecticut and alsoworked in Northern Canada as anengineering freelancerhellip The husbandand wife morning broadcast team ofBob Wallace and Diana Meder are nowwith Larche Communicationsrsquo new sta-tion 923 FM (CJOS-FM) Owen SoundBoth were most recently with BayshoreBroadcastingrsquos Mix 106 Owen Sound Meder isalso News Director Matt Mise PromotionDirector transferred from sister station KICX917 Sudbury GMGSM is Rob Brignell and PDis Don Vail both also previously employed byBayshore Broadcastinghellip KiSS 925 Torontorsquos newAfternoon Drive Announcer is JJ ex MorningShow Co-Host at The New Flow 935 Torontofor the past three years JJ was also on-air at theprevious incarnation of KiSS With his arrivalCash Conners moved to evenings
Lee Cornell has been appointed Group ProgramDirector at Evanov Radio Group based at theToronto head office Most recently he acted asVPAffiliate Relations International with USbased LDR (Listener Driven Radio) though hehas experience on several continents includingas Group Programmer and Manager in Australiathe UK and the US New PD at 917 The BounceEdmonton is Andy Winford ex of CBS Radio
Herb Luft
Cash Conners
Jason ldquoJDrdquoDesrosiers
Abbey White
Diana Meder ampBob Wallace
JJ
Diane Boehme
John Grant
Matt Mise
Tim Schutz
Rob Leighton
BDSept10qxdBD 19082010 1743 Page 36
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 37
Fresno Wendy Rose the Promotions Directorat Astral Radiorsquos CHAM amp CKOC Hamiltonmoved on after 11 years with the stations Shersquosnow Promotions and Marketing Manager atEvanov Communicationsrsquo FM92 The JewelNEWS COUNTRY AM 1380 Brantfordhellip DavidLindores became the Promotion Director atKiSS 925 981 CHFI Toronto at mid-Junemoving to the Rogers stationsfrom Astral Radio TorontoPrior Astral Lindores had beenwith Universal Music for 14years most of it overseeing theMarketing amp Promotion Depart-
ments of the companyrsquos central regionhellip KateMilton joined 1013 The BOUNCE Halifax asEvening Announcer She had been doing driveat Z103 Halifaxhellip Senior Maintenance Techni-cian Al Adachi after 38 years in broadcastinghas retired He started his career at CKY Winnipegand in 1976 moved to ITV now GlobalEdmontonhellip Jeremy Morrell is the New Manager
of Broadcast Technical Services at The WeatherNetwork Oakville Prior to his appointmentMorrell was Assistant Product Manager andbefore that a Team Leader for Technical Sales atRoss Videohellip David Kincaid after six years withCTV British Columbia and more than twodecades in news broadcasting has moved intoa new careerhellip Paul La Frenais has given uphis position at Novanet in Ajax due to LouGehrigrsquos disease more commonly known asALS His successor is Rod Ditz After 35 yearsat Rohde amp Schwarz including seven on theExecutive Board and five as its ChairmanMichael Vohrer retired On July 1 ManfredFleischmann became President and CEO Eric
Riehl joined Applied Electronics as a TechnologySales Representative Broadcast amp Post Produc-tion Division Riehlrsquos background includes anoperational and systems background in postaudio as well as customer support and salesexperience with editing systems storage solu-tions and broadcast automationarchiving
Kate Milton
Al Adachi
David Kincaid
David Lindores ManfredFleischmann
Wendy Rose
Eric Riehl
BDSept10qxdBD 19082010 1743 Page 37
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~
~- ~ r~
l lo
~ - ~
~ ~
INNOVATION In TV Opt ics Since 1958
World-Class Lens Technology Local Technical Support Bilingual Local Factory Service Centre 1400 Courtneypark Drive I Mississauga Ontario I LST l H l (905) 795 -2012 I wwwcanonbroadcastcom
38 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Brian Spiers best known as the ex Grass ValleySales Manager for Canada (and based inToronto) moved to Gainesville FL to becomeVP Sales North America for Digital BroadcastInc
SIGN-OFFS
Murray Chercover 80 in Toronto of complica-tions following pneumonia The former CTVPresidentCEO retired in 1990 but continuedas a special consultant to CTV while develop-ing his own Chercover Communications Inaddition to an Emmy for his contributions tothe broadcasting industry Chercover collected
a number of personal honours during his career including theCAB Distinguished Service Gold Ribbon (1986) the CFTA GoldMedal for Lifetime Achievement (1988) a ldquoRockierdquo LifetimeAchievement Award from the Banff Television Festival and hewas named to the CAB Broadcast Hall of Fame in 1994
Myles Morton 85 at Belleville General HospitalMorton the owner of Quinte Broadcasting RadioGroup (CJBQMix 97Rock 107 Belleville) wasalso the former owner of the BellevilleIntelligencer newspaper and Cablevue the localcable company He had been in declininghealth for the past year
Jimmy Dean 81 suddenly at his home in Virginia The Countrymusic legend scored a 1 hit in 1961 with Big Bad John thesong that won him a Grammy Award
Randy Dewell 62 in Halifax of a heart attack and a series ofstrokes The former Halifax alderman award-winning broad-castermdashincluding the Ted Rogers SrVelma Rogers awardmdashandcivil servant had such stops in his on-air career as CFRA OttawaCHUM Toronto CKGM Montreal and CJCH Halifax
Wilbur ldquoWibrdquo Arnold Westby 78 of cancer inYorkton He was a Cameraman and the firstemployee hired at CKOS-TV Yorkton Thirty-fiveyears later he retired as GM His son MarcWestby is Manager Production amp Programmingat CHAT-TV Medicine Hat
John Delazzer suddenly of a heart attack inToronto Delazzer was the voice of TVO formany years and before that an Announcer atCKKW Kitchener
Irwin Barker 58 at Torontorsquos Princess MargaretHospital of a rare and aggressive cancer Barkerwas a writer for shows such as This Hour Has 22Minutes and The Rick Mercer Report Born inWinnipeg Barker worked as a public policy re-search consultant for Angus Reid and as a lec-turer in sociology at the University of Alberta
and the University of Manitoba
Gordon Allan Brady of cancer in the CentralOkanagan Hospice House In 1969 he startedCKQR Castlegar managing it through 1990when it was sold The station is now an Astralproperty
Brian Spiers
Phot
o co
urte
sy o
f Cas
tane
t
BDSept10qxdBD 19082010 1743 Page 38
r- --bull~
middot ~
This (~dilion is hlOllAhl lo you by
Applied Electronics Ltd Hammond Manufacturing Ltd
CBC Transmission lncospec Communications Inc
Canon Canada LARCAN
Davicom - a division of Comlab Linear Systems Ltd
Delco Wire amp Cable Ltd Nova net Communications Ltd
DEM Allen amp Associates Ltd Om neon
General Cable RCS Canada Ltd
Rohde amp Schwarz Canada Inc
Ross Video Ltd
S W Davis Broadcast Technical Services Ltd
Solutions Broadcast RF
Sonotechnique PJL Inc
Western Association of Broadcasters
f crnsidcbull1middot lhtbullstbull tmiddoto1111mnitmiddots lind lcnmiddot lintmiddot 111middotod11tmiddotls and stmiddot1middotktmiddots
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 39
One of those parameters that weall jabber about frequently in thetransmission game is Standing
Wave Ratio or SWR Itrsquos a pity that therersquosso much misunderstanding surroundingan essentially simple concept
Your transmitter is connected to yourantenna or load with a length of trans-mission line Transmission line theory tellsus that in an ideal lossless world if allthree of these items are perfectly matched(at 50 ohms or whatever) then all of theRF energy leaving the transmitter will ar-rive at the antenna and be radiated fromthere In the real world there will besome slight attenuation from the trans-mission line and some of the energythat does make it to the antenna will bereflected back to the transmitter by slightimpedance mismatch
The phase difference between the for-ward-going incident wave and the reflect-ed wave varies along the line but isconstant at any point on the line This iswhere the expression ldquoStanding Wavesrdquocomes frommdashalthough the waves actual-ly travel along the line the voltage nodesappear to be stationary
Where the voltages of the incidentand reflected waves are in phase there isa maximum and where they are out ofphase a minimum The Voltage StandingWave Ratio or VSWR is the ratio of themagnitude of the maximum voltage onthe line to the minimum There is also aCurrent Standing Wave Ratio which willhave the identical value so clearly the V
really) in dB But when we get right downto it a low value of return loss means thesame thing as a high value of SWRmdashtrouble coming up ahead fast
Those high SWR values mean that thepeak RF voltage at ldquonodesrdquo on the linewhere the forward and reflected voltagesadd in phase will be high As the wavesbounce back and forth repeatedly betweensource and load that voltage can becomevery high If it exceeds the dielectric break-down voltage of the line arcing willensue That Teflon insulation will breakdown to carbon and now we have ashort The short gives us another point ofhigh reflections and so the cycle contin-ues back towards the transmitter
Aside from the transmission line dam-age the transmitter doesnrsquot care much forthe mismatch either Again peak voltagesand currents are suddenly much higherthan planned for and will stress the ampli-fierrsquos components Even if the parts arenrsquotoverstressed to the point of failure effi-ciency drops and temperatures rise Atbroadcast power levels something gen-erally has to give pretty quickly Which iswhy so much attention has gone intoSWR detection and power foldback frommanufacturers
Dan Roach works at SW Davis BroadcastTechnical Services Ltd a contract engineer-ing firm based in Vancouver He may bereached at danbroadcasttechnicalcom
BY DAN ROACH
ENGINEERING
in VSWR is not needed and we can simpli-fy our expression to SWR without givingup anything (The continued popularityof that V in VSWR is another one of thegreat mysteries of our age)
A perfect load would result in anSWR of 100 an open circuit or a short atthe end of the line will give us an SWRnear infinity (there is some attenuationthat keeps us from getting all the waythere)
An alternate expression we donrsquot usemuch in broadcasting perhaps to ourown misfortune is Reflection Coefficientwhich is simply the ratio of the reflectedwave voltage to the forward wave volt-age A perfect match gives a reflectioncoefficient of 0 a short-circuit load has acoefficient of -10 and an open circuitrsquoscoefficient is +10 Conceptually this is alittle simpler to grasp than SWR But itamounts to the same thing
Next comes the very popular but per-haps overused expression of Return LossIf we take 20 times the logarithm of theratio of the magnitudes of the reflectedvoltage and the forward voltage we endup with a number in decibels that repre-sents the power ldquolostrdquo in the load betweenthe incident and reflected waves
One of my favourite textbooks de-scribes this whole concept as ldquosillyrdquoNevertheless it remains popular proba-bly because we all know how much engi-neers love to express things (all things
Reflections on standing waves
BDSept10qxdBD 19082010 1743 Page 39
The Davicom MAC wont
IIAC bull fi cf ons let you sleep
Its advanced filtermg un unless youre REALLY needed ctavicom
Intelligence amp Innovation t 1 418682 3380 i f 1418682 8996 www dav1comcom
The Western Association of Broadcastersthanks our valued sponsors who helped
make our 76th Annual Conferencesuch a success
Gold
Silver
Bronze
Patron
Platinum
A special thank you to the Delta Lodge at Kananaskis for being our long term hotel provider and sponsoringour early bird registration
Western Association of Broadcasters 2010 - 2011 Board of DirectorsRichard Kroeker President Mitch Bozak Past President Wade Moffatt Director Doug Gunn Director Tom Scott DirectorVic Dubois Director Tom Newton Director Neil Shewchuk Director Paula Davies Director Michael Olstrom Director
JOIN US JUNE 8 ndash 10 2011 IN BANFF ALBERTA TO CELEBRATE THE WABrsquoS 77TH ANNIVERSARY bull WWWWABCA
The Western Association of Broadcasterswould like to recognize and honour this
yearrsquos winners of the WAB Gold MedalAwards The Gold Medal Awards are presented to WABmember stations for outstanding contribution to the Canadianbroadcasting industry in the area of community service
The Radio Gold Medal winners for 2010 are
CKBI Prince AlbertGive a LittleLife Day
The Television Gold Medal winner for 2010 isCTV Edmonton for the Rink of Dreams
The Wolf 1049Regina ndash TheInterview
Al Thorgeirson
Menno Friesen
The 2010 Western Associationof Broadcasters Broadcaster ofthe Year is Al Thorgeirson
Menno Friesen is our newHonourary Life Member
The WAB 2010 BroadcastPartner of the Year isthe Kinsmen Foundationof Saskatchewan
BDSept10qxdBD 19082010 1743 Page 40
A
EOCUS 2010 CONFERENCE
The Foundation Assisting Canadian Talent on Recordings With Support From Canadas Private Radio Broadcasters
Citytv()oMNr
efA 1l
NewWap RADIO
ltvD
DDB0
~ -shyNovanet
rnmsmiddot
Omada
Globa~
RAWLCb RAD I 0
~ Piaain ~Technical
SlltyV~ s THE CANADIAN PRESS bull
0ROGERS
~ 2010 G0L0 ME0AL AWAR0
~
~ HARVARD
SONY
SaskTe ilsectbull
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 CHS ltFEFF4f7f75288fd94e9b8bbe5b9a521b5efa7684002000410064006f006200650020005000440046002065876863900275284e8e9ad88d2891cf76845370524d53705237300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c676562535f00521b5efa768400200050004400460020658768633002gt CHT ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef69069752865bc9ad854c18cea76845370524d5370523786557406300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt CZE ltFEFF005400610074006f0020006e006100730074006100760065006e00ed00200070006f0075017e0069006a007400650020006b0020007600790074007600e101590065006e00ed00200064006f006b0075006d0065006e0074016f002000410064006f006200650020005000440046002c0020006b00740065007200e90020007300650020006e0065006a006c00e90070006500200068006f006400ed002000700072006f0020006b00760061006c00690074006e00ed0020007400690073006b00200061002000700072006500700072006500730073002e002000200056007900740076006f01590065006e00e900200064006f006b0075006d0065006e007400790020005000440046002000620075006400650020006d006f017e006e00e90020006f007400650076015900ed007400200076002000700072006f006700720061006d0065006300680020004100630072006f00620061007400200061002000410064006f00620065002000520065006100640065007200200035002e0030002000610020006e006f0076011b006a016100ed00630068002egt DAN 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 DEU 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 ESP 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 ETI 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 FRA 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 GRE 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 HEB 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 HRV (Za stvaranje Adobe PDF dokumenata najpogodnijih za visokokvalitetni ispis prije tiskanja koristite ove postavke Stvoreni PDF dokumenti mogu se otvoriti Acrobat i Adobe Reader 50 i kasnijim verzijama) HUN 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 ITA 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 JPN ltFEFF9ad854c18cea306a30d730ea30d730ec30b951fa529b7528002000410064006f0062006500200050004400460020658766f8306e4f5c6210306b4f7f75283057307e305930023053306e8a2d5b9a30674f5c62103055308c305f0020005000440046002030d530a130a430eb306f3001004100630072006f0062006100740020304a30883073002000410064006f00620065002000520065006100640065007200200035002e003000204ee5964d3067958b304f30533068304c3067304d307e305930023053306e8a2d5b9a306b306f30d530a930f330c8306e57cb30818fbc307f304c5fc59808306730593002gt KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020ace0d488c9c80020c2dcd5d80020c778c1c4c5d00020ac00c7a50020c801d569d55c002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt LTH 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 LVI 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 NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken die zijn geoptimaliseerd voor prepress-afdrukken van hoge kwaliteit De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 POL 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 PTB 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 RUM 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 RUS ltFEFF04180441043f043e043b044c04370443043904420435002004340430043d043d044b04350020043d0430044104420440043e0439043a043800200434043b044f00200441043e043704340430043d0438044f00200434043e043a0443043c0435043d0442043e0432002000410064006f006200650020005000440046002c0020043c0430043a04410438043c0430043b044c043d043e0020043f043e04340445043e0434044f04490438044500200434043b044f00200432044b0441043e043a043e043a0430044704350441044204320435043d043d043e0433043e00200434043e043f0435044704300442043d043e0433043e00200432044b0432043e04340430002e002000200421043e043704340430043d043d044b04350020005000440046002d0434043e043a0443043c0435043d0442044b0020043c043e0436043d043e0020043e0442043a0440044b043204300442044c002004410020043f043e043c043e0449044c044e0020004100630072006f00620061007400200438002000410064006f00620065002000520065006100640065007200200035002e00300020043800200431043e043b043504350020043f043e04370434043d043804450020043204350440044104380439002egt SKY ltFEFF0054006900650074006f0020006e006100730074006100760065006e0069006100200070006f0075017e0069007400650020006e00610020007600790074007600e100720061006e0069006500200064006f006b0075006d0065006e0074006f0076002000410064006f006200650020005000440046002c0020006b0074006f007200e90020007300610020006e0061006a006c0065007001610069006500200068006f0064006900610020006e00610020006b00760061006c00690074006e00fa00200074006c0061010d00200061002000700072006500700072006500730073002e00200056007900740076006f00720065006e00e900200064006f006b0075006d0065006e007400790020005000440046002000620075006400650020006d006f017e006e00e90020006f00740076006f00720069016500200076002000700072006f006700720061006d006f006300680020004100630072006f00620061007400200061002000410064006f00620065002000520065006100640065007200200035002e0030002000610020006e006f0076016100ed00630068002egt SLV 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 SUO 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 SVE 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 TUR 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 UKR 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 ENU (Use these settings to create Adobe PDF documents best suited for high-quality prepress printing Created PDF documents can be opened with Acrobat and Adobe Reader 50 and later) gtgt Namespace [ (Adobe) (Common) (10) ] OtherNamespaces [ ltlt AsReaderSpreads false CropImagesToFrames true ErrorControl WarnAndContinue FlattenerIgnoreSpreadOverrides false IncludeGuidesGrids false IncludeNonPrinting false IncludeSlug false Namespace [ (Adobe) (InDesign) (40) ] OmitPlacedBitmaps false OmitPlacedEPS false OmitPlacedPDF false SimulateOverprint Legacy gtgt ltlt AddBleedMarks false AddColorBars false AddCropMarks false AddPageInfo false AddRegMarks false ConvertColors ConvertToCMYK DestinationProfileName () DestinationProfileSelector DocumentCMYK Downsample16BitImages true FlattenerPreset ltlt PresetSelector MediumResolution gtgt FormElements false GenerateStructure false IncludeBookmarks false IncludeHyperlinks false IncludeInteractive false IncludeLayers false IncludeProfiles false MultimediaHandling UseObjectSettings Namespace [ (Adobe) (CreativeSuite) (20) ] PDFXOutputIntentProfileSelector DocumentCMYK PreserveEditing true UntaggedCMYKHandling LeaveUntagged UntaggedRGBHandling UseDocumentProfile UseDocumentBleed false gtgt ]gtgt setdistillerparamsltlt HWResolution [2400 2400] PageSize [612000 792000]gtgt setpagedevice
markets The exception is CIVS-TV Sherbrooke which is scheduled to be completedby September 7 2011
Teacuteleacute Inter-RivesTeacuteleacute Inter-Rives plans to convert CIMT-TV CFTF-TV CKRT-
TV Riviegravere-du-Loup and CHAU-TV Carleton by August 312010 provided that conditions are met among them main-taining the status quo of current distribution maintain-ing simultaneous substitution being allowed to use aportion of the Local Programming Improvement Fundfor financing
RNC Media IncRNC MEDIArsquos transmission plan is to complete
the conversion of CHOT-TV (TVA) and CFGS-TV (V)Gatineau by August 31 2011 CFEM-TV Abitibi CKRN-TV Rouyn-Noranda and CFVS-TV Val drsquoOr can be transi-tioned provided that RNC Media is allowed to use a portionof the financing of the Local Programming Improvement Fundfor this purpose
RemstarRemstar plans call for digital transition of V (CFJP-TV) Montreal and V (CFAP-TV)
Quebec while plans for V (CFKS-TV) Sherbrooke V (CFKM-TV) Trois Rivieres and V(CFRS-TV) Saguenay are unkown
Canal SavoirCanal Savoirrsquos plan is to complete the transition to digital of CFTU-TV Montreal
by August 31 2011
Bottom LineThe digital transition in the 31 manda-
tory markets and the US coordinationzone represents a significant challengefor Canadian broadcasters as it relates tothe physical work to be accomplished inthe one short year remaining The fear isthat most broadcasters will be doing ahard cut-over shutting analogue off andgoing digital overnight The problem withthat though is that there arenrsquot going tobe enough qualified people to accomplishit all at the same time
Another major challenge is the tran-sitionrsquos expense The cost is exaggeratedby the industry having just come througha huge economic downturn and with thefact of little or no expected return on dig-ital transition capital investments in thenear future
The big winner in the digital conver-sion game is the federal government Itcan auction off spectrum for advancedwireless services
In its July 13 2010 submission inconnection with the consultation paperImproving Canadarsquos Digital Advantageissued by the Government of CanadaAstral Media states ldquoIt would be remark-ably short sighted to re-assign broadcast-ing spectrum in such quantities that theycould not be exploited in the futureTheir greater efficiency may be the onlyway that broadcasting can expand itsoffering to the public as the FM band isnow too congested in major markets topermit new licensing of for examplethird language community and minori-ty radio servicesrdquo
When September 1 2011 rolls aroundand analogue transmitters that residewithin the US coordination zone havenrsquottransitioned to digital theyrsquoll be allowedto continue PROVIDED they arenrsquot usingchannels 52 to 69 If they are in that chan-nel range they MUST either move or godark
Analogue transmitters in mandatorymarkets that havenrsquot completed the tran-sition by the due date will see theirlicences expire August 31 2011 TheCommission says it does not intend torenew authorizations for full-power ana-logue transmitters operating in the man-datory markets or on channels 52 to 69outside the mandatory markets beyondthat date
mdashBD
12 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Rohde amp SchwarzCanada Inc750 Palladium DriveSuite 102Ottawa ON K2V 1C7Phone (613) 592-8000Fax (613) 592-8009Toll Free (877) 438-2880wwwrohde-schwarzcom
1ye a r
l e f t
COU
NTDOW
N
BDSept10qxdBD 19082010 1742 Page 12
~ ROHDEampSCHWARZ
ou ready f r August 2011 The Ultimate ATSC Transmitter Family With the new ruling in Canada for over the air digital transmission Rohde amp Schwarz are pleased to introduce a new family of low power medium power and high power digital 1V transmitters
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Please contact us for more details
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 13
Street teams are often the first step in a broadcasterrsquoscareer These positions offer the opportunity to learnabout the radio business on the front line face to
face with the audience They allow new talent to try outtheir skills and benefit from the guidance of more experi-enced station staff
Why is it then that street teams sometimes stumbleover their own feet when it comes to remote broadcasts
I recently visited a home centre where the local rockstation was on location As you might expect there was atable placed just inside the front door with a banner over-head emblazoned with the stationrsquos ID A boombox was cranking out the tunes Two young ladieswere seated behind the table totally immersedin their own conversation The air talent was sit-ting on one of the garden swings the store hadon display his back turned to the front door Itsounded like he was speaking to one of his bud-dies on his cell phone
A steady stream of customers was entering thestore and passing right by the remote location
but there was no attempt by the street team to interact withthem If it wasnrsquot for the station banner nobody would knowwhat was going onhellip at least not unless they happened tohear about it on their car radio
The message the customers received from this teamwas loud and clear ldquoWersquore not interested in meeting youright nowrdquo
With curious looks the people went into the store andlikely wouldnrsquot remember the call letters by the time theypassed the cashier
What disturbs me is that Irsquove seen this all too oftenInstead of embracing the opportunity to meet thecommunity and introduce them to the stationrsquosproduct the street team seems to be doing every-thing it can to ignore the people coming in thedoor Although the team is physically presentmentally theyrsquore on the beach
There was a time when the average passerbywould have been impressed with a remote broad-cast There was a lot of complicated equipmentand an opportunity to see a real live DJ If yoursquore
BY MURRAY JOHNSON
Taking it to the streets
BDSept10qxdBD 19082010 1742 Page 13
ii ~ -- l ~middot - middot -_
i i 11 --- I
~
14 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
picturing hula hoops sock hops and Dick Clark yoursquore on the right track Things havechanged a lot since then
Even in the rsquo70s it was hard to make an impression on the public by just showingup in a vehicle with call letter decals At one station I worked for back then we had amotor home all painted up with the call letters and the AampW logo (they sponsoredthe Sunshine Patrol as we called it) I distinctly remember driving along in a paradeone day with the station audio playing over outdoor speakers when I heard a younglady sarcastically call out from the crowd ldquoOooh Irsquom SO impressed Notrdquo
After thinking about it for a while I understood her reaction The Sunshine Patrolreally didnrsquot have the desired impact until the station hired someone to wear an AampWRoot Bear suit and walk along beside the motorhome clowning with the jocks Insteadof hiding inside the vehicle we were now out with the people and that ended upworking much better (It also gave the fellow who wore the bear suit his start on a suc-cessful radio career)
Today we certainly canrsquot rely on music and technology to make an impact all ontheir own Itrsquos likely that any person walking into a store with earbuds on has moremusic loaded on their iPod than a typical radio station has on its playlist The radiodial canrsquot touch the musical variety available on Internet streams from virtually every-where and most anyone with a computer can set up an online station and be broad-casting to the world without spending a lot of money This stuff just doesnrsquot impressthe general public anymore
Not only that but the idea of radio broadcasting as a one-way medium is totallyoutdated It has been replaced by a new more interactive concept Social media hasmade a huge impact on our society and broadcasters have begun including it in theirday-to-day operations as a feedback path Itrsquos much more effective than the old requestlines which were usually off the hook anyway
Todayrsquos broadcast consumer expects to interact with radio stations which is whywe should no longer consider them to be ldquolistenersrdquo or ldquothe audiencerdquo Instead they
are consumers of our productmdashand de-manding ones at that They want to par-ticipate in a community of their choosingand itrsquos up to us to convince them to joinours
Which gets me back to my originalpointmdashunless the street team is fully en-gaged interacting with those taking thetime to attend the event all efforts arewasted Even if we make things soundexciting on the air the people will doubtour sincerity if they arrive to find out theevent is actually a dud Itrsquos like attendinga party where everyonersquos keeping to them-selvesmdashthe potentialrsquos there but itrsquos justnot happening
To make magic in broadcasting wehave to be prepared Every seasonedbroadcaster knows this and this extendsfrom the studio to the street Promotionmanagers should ensure that street rook-ies are given the benefit of a solid orien-tation covering station branding code ofconduct dress code and most important-lymdashHOW to interact with the public
Team members should be familiarwith the station personalities and whentheyrsquore on the air They should also knowthe names of station management andhow to contact them should the needarise It would be a good idea to have asenior staff member accompany a newteam for the first few events to providesome coaching and make sure they knowhow to set up an effective remote
With a multitude of entertainmentchoices available to the community wehave some stiff competition To be rele-vant we need to be out there and partic-ipating If yoursquove ever been on a cruiseship you may well wonder where the staffgets their endless energy and enthusiasmas they keep the passengers entertainedaround the clock for the duration of thecruise Somethingrsquos always happening andthe staff will be on top of it Thatrsquos whatradio is supposed to be likemdashmagic
The truth is something IS always hap-pening on the street Radio is well placedto be part of the action and to help drawthe audience together Local presence is akey strength that we can weave into thecommunity fabric good entertainmentvalue will keep the people coming backand help us grow the brand Effectivestreet teams maintain contact by beingseen as well as heard making sure theystay on top of the action
Today technology allows us to partic-ipate in ways unimaginable in the sock
BDSept10qxdBD 19082010 1742 Page 14
m w
HAMMOND MANUamp1CTURINGtrade
wwwhammondmfgcom bull 1-177bull Communication Racki a
Eleclrlcal a Electronic EncloaNt Electronlc lalllfollMII
Power Outlet Sllfp_e
Introducing Q-Assembly a new web-based assembly service from HAMMOND MANUFACTURING
Q-Assembly enables you to quickly and easily build your preferred rack or cabinet configuration and then submit it for quotation There are hundreds of options to choose from and no minimum quantities required
When you require a quick turnaround look for the 24-Hour symbol for products that can be assembled within 24-hours
Start building your assembly at q-assemblycom
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 15
hop days We now have mobile deviceapps that fit a remote broadcast facilityinto the palm of your hand
These new apps turn an iPhone orAndroid mobile phone into a self-con-tained production tool Broadcast quali-ty audio can be sent live with mix-minuscue feedIFB back from the station Someproducts even allow you to packagematerial complete with sound bites andtransmit it via FTP to be ingested into theline-up as needed all over 3G or Wi-Fi
Because wersquore no longer tethered to apiece of copper wire wersquore free to be cre-ative and quickly go where the action is
This opens up some new possibilitiesfor street teams to cover an event Thereis no technical reason why a team mem-ber canrsquot roam the venue to get someinteresting comments from customersand edit them on a laptop for inclusionin the next bit Actually therersquos nothingstopping us from doing remote hits fromevery department in the store A littleimagination is all it takes Play it upmdashmake it interesting within the brandguidelines and appropriate for the targetdemographic
Video podcasting offers new possibil-ities as well Short items can be assembledat the venue and uploaded to the stationwebsitemdashlive on location Remember itrsquosabout being seen as well as heard and theright tools are now affordable and readi-ly available
Imagination is what makes radio dif-ferent from CDs and mp3 players
Radio is supposed to be a live artform (no really) It takes skill to connectwith people on an emotional level andgenerate excitement Consider what a dif-ference it would make to portray theremote as a spectacular eventmdashsome-thing that nobody will want to missldquoEveryonersquos having a great time hereYoursquod better get right down here and joinin the funrdquo Then follow through bymaking it so
When people respond we need towelcome them and thank them for com-ing (Walmart figured this one out a longtime ago) If we put together a smallpackage of listener discount coupons oroffer them a chance to win a prize somuch the better We want to make themfeel special for attending our event
This is the time to convince customersto give us a try and to begin buildingbrand loyalty We want them to punchup our station when they get back to the
car When they get home on their computers we want them to ldquofriendrdquo us onFacebook and follow us on Twitterhellip we want them to give us a spot on their mobiledevicehellip we want them to tell their friends to check us out
So therersquos the real value of the street teammdashitrsquos guerrilla marketing for the stationbuilding new listener relationships one community member at a time Itrsquos takingadvantage of new technologies to better connect with the audience and itrsquos vital forour future that we do it very very well
Murray Johnsonrsquos radio career spanned more than three decades both on the air and behindthe scenes most recently designing broadcast facilities for the CBC He may be reached bye-mail at murrayjbellnet
BDSept10qxdBD 19082010 1742 Page 15
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-middot
16 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Getting the read you want and need
How do you get the read you wantfrom your voice talent in thelimited time you have to get that
promo on airIt seems the place to start is not with
your station voice or announcer itrsquos withyourself as the writer or producer
Marice Tobias is the head of TobiasEntertainment Group a leading industryconsultant in LA who has over time af-fectionately become known as ldquoThe VoiceWhispererrdquo She coaches voice talent andproducers alike The goal is always thesame to get the best product on the airShe says the best way to do that is to startat the end
ldquoIf yoursquore going to go on a trip youstart with where you are goingrdquo saysTobias ldquoFrom there you draw out yourmap A script is a map You need to know
where do we want to wind up What isthe goal what is the destination Oftenproducers say itrsquos to get people to watchthe show or the channel But thatrsquos yourend game What is the end game for theaudience The producer needs to putthemselves in the position of the audi-ence and basically say what am I goingto get out of watching this show or watch-ing this networkrdquo
While her advice is geared toward di-recting voice talent it can be taken rightback to the writing phase to really makea promo sing Write the promo from theaudiencersquos point of view Why should theywatch What will they get out of it Or inTobiasrsquo words ldquowhatrsquos the destinationrdquo
ldquoThe destination is an experience (Asa viewer) Irsquom going to have an experi-ence and itrsquos going to be an adventurehumorous informative The actual take-away from any experience whether itrsquoswatching a program or anything in lifeis a feeling If you can identify the feelingthen you have the destinationrdquo
Why is that so importantldquoBecause basically a promo is a prom-
ise a promise for the experience and thetakeaway will be the feelingrdquo she says
Tobias says in a promo the promise isthe tease of the experience and the feel-ing the audience will get when they watchthe show The job of the promo is to cre-ate the desire to have the experience andfeeling depicted in the promo
Getting to that place is multi-facetedfrom the visuals graphics music andvoice So when it comes to directing thevoice if the producer has a clear visionof the feelings and emotions of the spotthen itrsquos simply a matter of directing thetalent to put them into the state of mindnecessary to deliver the right feeling ofthe spot
ldquoOnce (the producer) has analyzed thematerial themselves they can jot down acouple of adjectives that point the talentto the part of town that they want the readto liverdquo she says ldquoBut my recommenda-tion is always give (the voice talent) achance to give their own take on whattheyrsquore doing and let them run it three
JOHN McGRATH
times Then you get to see a perspectivethat may give you some ideas for takingthe read in a somewhat different direc-tion than you would have thought Soyou are benefiting from someone comingat the material from a fresh perspectiveIn the case of your signature voice itrsquosfresh eyes but with an understanding ofwhat your manifest or mission statementof the network or the show is You areessentially co-creating with this personrdquo
She advises succinct directionldquoGenerally the number one concern
(for promos) is to get the read into timeIn the interest of time (producers) some-times say we need it quicker or faster Butif you tell a performer to just speed upthen you will get a sped-up read But ina drama the way to achieve speed is toadd intensity or in comedy enthusiasmGiving (the voice performer) somethingto ldquoplayrdquo will give you a more qualitativereadrdquo
Another directing tip she adds is tokeep chatter between takes to a minimumbecause ldquoit takes everyone out of thezonerdquo And when itrsquos all about communi-cating that feeling the zone is whereeveryone in the session needs to be
John McGrath is a voice-over actor andwriter specializing in promos imaging com-mercials and animation He may be reachedby phone by email at infojohnsvoicecom
BDSept10qxdBD 19082010 1742 Page 16
ci) rtm bulllvnY ~ -
FM Transmitters Performance middot Compactness middot Reliability
I 20W to 3000W I
The most compact on the market
3000W in4RU Intelligent and Versatile Also available in 2000W
Your- RF Transmission Expert Toll free 1 800 363-0800 middotMontrealmiddot Canada
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NOTThinking how to better manage your media integrated business systems
Should you integrate or interface Were you inspired by presenters such as
Ray Kurtzwell who spoke about using information technology to foster
organizational innovation
If you are in the planning stages yoursquoll be reassured to hear that the results are
outstanding But get ready because itrsquos not for the faint of heart with most initiatives
taking more than five years to complete
Sheila Calhoun Vice President of Traffic Services at Canwest Media spoke to
Broadcast Dialogue about re-engineering broadcast business systems As the
business sponsor for Canwestrsquos S4M (Success for Media Integrated Business
System) Sheila led the design and implementation of an integrated back office
system
What is S4MldquoS4M was designed to re-engi-
neer our business systems as it is aseamless content sales and trafficsystem that enables Canwest tocreate business opportunities andachieve client service excellencerdquo
What was the reason for embarkingon such a large undertaking
ldquoWe saw our business worldchangingmdashbroadcasters were get-ting bigger and there were fewerstandalone stations Operations werebecoming more complex new com-petitors had arrived in the form ofSpecialty and Internet and thebusiness of broadcasting itself wasrapidly evolving We had 30-secondspots and now more often bill-boards 10- 15- and 60-second spotsalong with closed captioningCanwest needed to administer pro-gram changes faster to be evenmore reactive to client needs
ldquoAnalyzing information tookweeks as we attempted to mergedata from multiple systems to deliv-er results to clients and producecritical internal documentation Wedecided to move to a large integrat-ed state-of-the-art system to improve
our best practices provide superiorcustomer service and introduce newbusiness analyticsrdquo
How did it affect workflowldquoPreviously and although we
worked side-by-side workwould be performedin one area thenh a n d e d
for the faint of heart
BY CELESE FLETCHER
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 17
BDSept10qxdBD 19082010 1758 Page 17
off reworked in another area with new elements added then handed offreworked and so on When you take four to five systems across multipleusers and change to one integrated system you in essence change the entireprocessmdashthe interaction workflow and procedures all change
ldquoToday any work performed has an immediate effect in multiple areas ofbusiness It requires people to communicate continuously Workflow anddeliverables improve as you gain efficiencies and greater understanding of howsystems work
ldquoChallenging transitions for any organization people intellectually appreciatethe technology but donrsquot realize the full impact until working within the new processand experiencing the benefits What was once an effortless process during implemen-tation becomes a learning experience They must consider the actions they take with-in their specific job function and ensure that any effect on other areas of business isconsideredrdquo
What were the biggest challengesldquoImplementing system changes takes many years At the same time business keeps
evolving which requires constant adjustment to the environment Elements arise thatyou didnrsquot even dream of when you started the business keeps shifting and adapta-tion must be accommodatedrdquo
How did you manage through constant adaptationldquoThe single most important factor is to have a committed senior management
team willing to stay the courseldquoCommunication was critical in all areasmdashnever making assumptions that people
knew or fully understood the implementation In frequent face-to-face meetings andwritten documentation we explained each step in the transition To over-communi-cate is a key lesson for anyone undertaking a large integrated project as not everyonesees the big picture
ldquoItrsquos not a quick win and certainly not a big personal win for individuals Youneed to have a group of people able to keep the vision and stay the course There isno painless way to go through a big change like this It takes huge commitment frommanagement and is not for the faint of heartrdquo
What did you do to respond to business changes
ldquoWe strategically re-assessed and re-evaluated our approaches throughoutthe process A task force of various busi-ness leaders across the company collec-tively discussed our progress assessedrisks and educated one another on busi-ness impact We gave people the oppor-tunity to be heard and understood
ldquoEssentially we constantly re-engaged people and kept moving for-ward because there was always anothercommitment to meet and another dead-line to achieve and measure
ldquoWe extracted key stakeholders fromsales research programming and ITright out of the day-to-day business towork closely with the vendor and thecore implementation team to make surewe were building the best system possi-ble We contracted expertise outside ofthe business in certain areas like projectmanagement change management andsoftware testing
ldquoCanwest formed a strong workingrelationship with the vendor who wasvery flexible and worked with us throughany setback encountered
ldquoKey stakeholders were repatriatedback into the business as the system wentlive This allowed us to pay attention tosmall details and always think of the busi-ness and people using the systemrdquo
What was the greatest learningldquoTeamwork In all my years I never ful-
ly appreciated or understood the mean-ing of team until this project Even whenwe disagreed we always talked throughthe challenge and ALWAYS moved for-ward together
ldquoThe beautiful thing about a team isgoing forward together and achievingcollaborative solutions for our businessand our clientsrdquo
Celese Fletcher is Principal of The FletcherConsultancy in Toronto She may be con-tacted at celesefletcherrogerscom
18 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
visit us at wwwlinsyscaLinear Systems Canada LtdUnit 1 1717 Dublin Ave Winnipeg MB Canada R3H 0H2Tel 204 - 632-4300 bull Fax 204 - 697-2417
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Fletch
er
BDSept10qxdBD 19082010 1742 Page 18
EJVE0 Broadcast Division
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 19
From reports of dwindling viewer-ship and ad avoidance to increasedcompetition from the Internet
much has been written about televisionrsquosapparent demise However two recentsurveys speak to televisionrsquos ongoingstrengths as an advertising mediumeven among younger demographics whoare often purported to be disappearing
When personal video recorders (PVRs)were first introduced many said that thistechnology would lead to television adavoidance (and ultimately ineffective-ness) among the majority of CanadiansYears later only 20 of households inCanada own a PVR Furthermore televi-sion continues to be upheld as the mostinfluential persuasive effective andpowerful advertising medium outper-forming radio Internet print and out-of-home according to Television Bureauof Canadarsquos (TVB) Attitudes Survey con-ducted by BBM Analytics in May 2010
According to this telephone surveywhich polled 1001 people 596 ofadults 18+ said that television advertis-ing was the most influential well aheadof newspapers (131) Internet (119)radio (57) magazines (38) and out-of-home (08) Television was alsofound to be the most persuasive form ofadvertising (598) outdistancing news-paper (131) Internet (74) radio(70) magazines (55) and out-of-home (18)
With regards to efficacy television wasreported to be the most effective adver-tising medium (562) followed at adistance by newspaper (135) Internet(13) radio (74) magazines (32)and out-of-home (21) Similar respons-es were recorded for advertising powerand authority
And while it is often reported thatpeople arenrsquot watching TV anymore the
survey revealed that among adults 18+television had the highest reach of allmedia (857) and people spent themost time with it 239 hours per capitaweekly compared to 183 hours for radio159 hours for Internet 25 hours fornewspaper and 08 hours for magazine
Television was also cited by respon-dents as their ldquomain sourcerdquo for newslocal weather traffic and sports
The results of this survey corroborateTVBrsquos new Ad Receptivity Survey con-ducted by BBM Analytics in June 2010which found that people are most recep-tive and attentive to television advertis-ing and they notice it more This is eventrue for the 18-34 demographicmdashoftencited as elusive television viewers
According to the telephone survey469 of adults 18-34 said they are mostreceptive to advertising messages on tele-vision well ahead of out-of-home (14)Internet (104) radio (82) newspa-per (82) and magazine (49)
For adults 18-49 television (450)was also cited as the medium that theywere the most receptive to for advertisingmessages Radio and out-of-home round-ed out the top three far behind with127 and 112 respectively
The survey further found that adults18-34 paid the most attention to adver-tising on television (469) outperform-ing out-of-home (175) newspaper(91) Internet (85) radio (75)
and magazine (51) Adults 18-49 alsosaid that they paid the most attentionto advertising messages on television(435) well ahead of out-of-home(134) and newspaper (116)
In terms of where people are mostlikely to notice ads 45 of adults 18-34cited television much higher than Inter-net (292) radio (91) newspaper(64) out-of-home (38) and maga-zine (32) For adults 18-49 televisionranked highest with 52 followed byInternet well behind with 225 andradio with 116
Survey participants also named TVcommercials as their favourite form ofadvertising
So despite the emergence of new tech-nology and competing media optionstelevision remains the most effective ad-vertising medium across all demograph-ics Television not only has the ability toinfluence and persuade but Canadiansare also more attentive and receptive tothis medium
And with its ability to deliver highreach and usage marketers should con-sider television as the best foundationupon which to build their communica-tion and business growth plans
Theresa Treutler is President amp CEO of theTelevision Bureau of Canada in Toronto Shemay be reached at (416) 413-3886 or atttreutlertvbca
TV is still the one
THERESA TREUTLER
BDSept10qxdBD 19082010 1743 Page 19
Choose the most capable team for your Conversion to DTV Low amp High Power I VHF amp UHF
Jl0101
lxcera Your Expert Partners for Effective RF Transmission Solut ions
Toll free 1 800 363-0800 middot Montrea l middot Canada middot wwwincospeccom
The Western Association of Broadcasters Board of Directors Neil Shewchuk CIXM-FMWhitecourt Tom Newton CKCK-FMCJME Regina Michael Olstrom Harvard BroadcastingRegina Mitch Bozak Global Regina Paula Davies Citytv Calgary Richard Kroeker Golden
West Broadcasting Steinbach Vic Dubois CJWWCJMK-FMCKBL-FM Saskatoon WadeMoffat CTV Saskatchewan and Doug Gunn The TDL Group Corp Calgary
Eacuteric Paulhus Joe Aguiar Eacutemilie Godbout CRTC Gatineauand Candice Molnar CRTC Winnipeg
Bev Brooke and Glenn Ruskin Rawlco Radio Saskatoon
Wayne Rorker and Torri MuzkaGlobal Saskatoon
Bill Hanson CTV Winnipeg and MichaelOlstrom Harvard Broadcasting Regina
Sandi Leonard and Tom PeacockAstral Radio Calgary
20 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Bill Hanson CTV Winnipeg andAl Thorgeirson Edmonton
BDSept10qxdBD 19082010 1743 Page 20
Images from theWestern Association
of BroadcastersConvention
Lloyd Lewis CTV Edmonton
Sophy Schiller Melina Nathanail Rena Nathanail of Nathanail CaptioningCalgary and Cathy Hanson Red River College Winnipeg
Pam Leyland Rawlco Radio Saskatoon
Stephen Sienko Target Broadcast Sales Torontoand Lyle Walsh GX Radio Yorkton
Joe Uyede Novanet Communications Ajax Bill Hanson CTVWinnipeg and Joanne Uyede Novanet Communications
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 21
Mitch Bozak Global Regina Bill Hanson CTV Winnipeg and Wade Moffat CTV Saskatchewan
Tami Moffatt CTV Saskatoon and Shawna KroekerGolden West Broadcasting Steinbach
BDSept10qxdBD 19082010 1743 Page 21
22 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Important boost for campus radio
One of the highlights in the CRTCrsquosnew policy for campus and com-munity radiomdash$775000 for this
segment of the radio businessmdashmust havebeen like a Christmas gift in the middleof summer
Almost a decade after the last reviewthis policy accepted the argument thatthe poor sisters of the industry shouldget a little slice of talent developmentmoney courtesy of private radio
Often lost in the debate is the rolethat these stations play in advancingbroadcasting in Canada Perhaps the twomost important aspects are that they area training ground for workers for the bigguysmdashprivate and public radiomdashand theyprovide an important platform for alter-nate and new musichellip writ large
When campus radio began it was
generally very low powermdashso low that youcould only hear it on the designated cam-pus and sometimes only over speakersset up around the campus Hardly radioand not really broadcasting Campus sta-tions had a bit of educational content butthey were really alternate and had plentyof spoken word
That distinctiveness has remained thecore of campus radio today and will beso in the new policy with a 15 mini-mum requirement of spoken word andspecialty music and a maximum of 15of the famed ldquosub-category 21rdquo aka poprock and dancemdashthe stuff that you hearon most commercial stations
There isnrsquot a lot of community radioin English-speaking Canada but there isa lot in Quebec where the provincialgovernment for years has been pumpingsmall amounts of money to these stationsoften based in small towns and rural areasof the province
Many campus radio stations are tiedto educational programs in broadcastingand journalism whereby students haveto put in a certain amount of time as partof their course work They get real hands-on experience and are ripe for hiring oncethey graduate Along with them are anendless stream of volunteers who neverreally want to work in radio full-time butlove the opportunity to broadcast tosome kind of niche audience sometimesfor years on end These folks also get afollowing and everyonersquos happy
When it comes to airing alternatemusic itrsquos not just an esoteric thing ofproviding airtime to the weirdoes A lotof what begins as alternate becomes main-streammdashits newer sounds different kindsof music or just decent stuff which thebig guys donrsquot pick up because it is un-known in the market Campus radio actsas a safety net to get us the listeners allkinds of music complementing the com-mercial stations who are driven largely bythe chartsmdashalthough many of them dopay some attention to emerging artists
In short campus radio does vital serv-ice to the development of Cancon andin so doing does take a little pressure off
ANDREW CARDOZO
the commercial guys It has also general-ly done well in portraying and giving air-time to the cultural and racial diversityof Canadiansmdashon campuses and in thewider community
That the CRTC has developed a newmechanism to help non-profit radio isgood for honouring its obligation tohelp the public good Itrsquos called theCommunity Radio Fund of Canada theCRFC something like the CRTC
The next one the Commission woulddo well to look at favourably is nativeradio There are native radio stations innumerous tiny communities in the northand the Native Broadcasting AssistanceProgram located in the Department ofCanadian Heritage has been reducing andnot keeping up with demand In the southis Aboriginal Voices Radio Network(AVRN) with its flagship in Toronto andlicensed in several large cities
Both need help and the CRFC pro-vides a good model for the Commissionto help these stations the way it was ableto assist APTN through subscriber fees
The CRFC is a good mechanism whichshould be used in other settings for oth-er sectors of Canadian broadcasting Thereis a small drop in funds for FACTORMusicAction in the range of three per centThe Commission nevertheless did wellby using the powers under Section 3 ofthe Broadcasting Act to ensure the viabil-ity of the diversity of the system overall
Andrew Cardozo a CRTC Commissionerfrom 1997 through 2003 chairs the NewCanada Institute He may be reached atandrewcardozosympaticoca
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BDSept10qxdBD 19082010 1743 Page 22
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Another first for CKUA radio
BY BARBARA JONES
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 23
Over 80 years ago in 1927 publicradio station CKUA was launched inAlberta as the first educational broad-
caster in Canada In 1995 the stationrsquos web-site went live and shortly afterward CKUAmarked another milestone by becomingthe first Canadian radio station to stream itssignal
ldquoThe Internet was in its infancy relativelyspeaking back thenrdquo notes current GeneralManager Ken Regan
When first launched wwwckuacom wasfocused on accredited online teaching It wasclosely associated with Athabasca Universityand IT talent from the school was involved inthe sitersquos creation
Like many listeners Dan Webb was pas-sionate about CKUA and believed it needed astrong web presence The Athabasca University
Thank you for your letterand for dedicating a poemto me this morning on The
Road Home I am originallyfrom Calgary but have
been living in Buenos Airesfor almost two yearsmdash
where I listen regularlyhellip Iwas traveling through
Patagonia hellip and of coursethere is Internet globally andI was able to listen to CKUA
MarayamdashBuenos Aires Argentina
I just recently retired toThailand no more
Alberta wintersmdashsmile but it is wonderful to listento the best radio station online and remind me of the
beautiful long summernights in Alberta
BobmdashKarat Thailand
BDSept10qxdBD 19082010 1743 Page 23
employee volunteered his time and provided the technical expertise to keep the sta-tion on the leading edge nationally
That degree of passion reflects from the stationrsquos on-air talent to its listeners andback again CKUAorg extends the Edmonton stationrsquos reach to additional loyal listen-ers far beyond Albertarsquos broadcasting borders The site averagesbetween 120000 and 150000 unique visitors each month
The last time the on-air station was measured by BBM itachieved a weekly cume of approximately 170000 withmost of that audience found in Alberta
CKUA has uncovered an international audience for itsldquomusic expertrdquo format an audience ready to donate funds tosupport the stationrsquos mandate
Celticmdashjazzmdashpoetrymdashfusionmdashobscure instrumentalhellip the CKUA staff is knownglobally for presenting well-informed programming about all types of music beyondthe confines of mainstream radio
Over two-thirds of the stationrsquos annual budget about $3 million is raised throughvoluntary listener donations The station runs two on-air fund raising campaigns eachyear each lasting 10 days Listeners can donate online 247 a convenient and success-ful website function Online contributions represent about 50 of total voluntary lis-tener donations each year
Regan notes that much of what CKUA is doing online is not unique but reflectiveof the way the world and audiences are changing ldquoEven though we work in a so-calledradio station it is not about radio or television anymorerdquo he said ldquoWe have to stopthinking of ourselves as radio broadcasters We are content producers and distributors
ldquoThe internet has changed the rules of the game Now we have to genuinely thinkabout graphical interfaces and design and video and audiohellip all of these other ele-ments the public just expectsrdquo
Strategically keeping on top of listen-er expectations the station plans to over-haul the design and technical structureof CKUAorg before year end
ldquoIf all we do is continue to streamaudio and not think or do somethingabout the other elements people arejust not going to botherrdquo Reganadds ldquoWe want to try our best tokeep pace with public expectationsrdquo
The stationrsquos passionate listenersask regularly about the music they hearbroadcast or streamed online Today theycan review online playlists but areunable to purchase the music throughthe site To address this demand CKUAis setting up an affiliate agreement withan online music company
ldquoThe principle is to allow users to thegreatest extent possible to be able to usethe CKUA website as a portal by whichthey can access great musicrdquo Regan said
The revamped site will likely includea robust content archive and videos ofmusician interviews from each of CKUArsquosprogramming genres
The station would like to do morepodcasting of its music programming (itcurrently podcasts news and informationshows) but copyright legislation and reg-ulations make that type of service difficult
Taking a page from Webby-award win-ning NPRorg the future CKUAorg mayfeature original online programming web-only articles expanded stories video slideshows artist micro-sites and social net-working tools
It all costs money and requires expert-ise much of which Regan admits thestation doesnrsquot have in-house Howeverhersquos quick to point out that the stationenjoys the luxury of a unique global lis-tenership thatrsquos supportive passionate andpoised to help them achieve CKUArsquos on-line product and programming objectives
ldquoAs long as we articulate to our audi-ence we need to do this and here is whatit will mean to you they will pull out theircredit cardsrdquo he predicts
Hello ThailandArgentina
Barbara Jones isPrincipal of Sailor JonesMedia Inc of OwenSound ON She may bereached by e-mail atbjonessailorjonescom
24 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
BDSept10qxdBD 19082010 1743 Page 24
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MONTREAL TORONTO T 514-332-6868 T 416-947-9112
The Art of Listening Makes for Solutions
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VANCOUVER T 604-298-2200
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 25
Stan Klees The Original Canadian Music Man (Part 2)
When we last left Stan Klees hersquodbeen in Toronto radio for sever-al years but when his father be-
came ill he gave up his radio career andgot a job at the post office to help paymedical expenses But fate soon steppedin
Stan fell in love with a dancer in theBroadway touring company of Kiss MeKate and because of her ended up spend-ing a lot of time in New York The fre-quency of his trips led to a reservations jobat TCA (later Air Canada) which came inhandy a few years later when CBC TV pro-ducer Stan Jacobson was flying BobbyDarin into Toronto for an appearance onCross Canada Hit Parade
ldquoBy this timerdquo Klees remembered ldquoIwas working for ATCO Records and I wasat CBC waiting for Bobby Darin to fly inIt was my job to look after him once hegot there Stan (Jacobson) came over tome and said lsquoNew Yorkrsquos fogged inDarinrsquos not comingrsquo I said lsquoGive me aminutersquo I made a phone call to Air Canadaand got my old manager I told him theproblem and he said hersquod call me backwhich he did Hersquod got Darin on the nextAmerican Airlines flight into Toronto Iwent to the airport to pick him up gothim to CBC and we became good friendsIn fact he stayed in the guest room at myhouse that night because he couldnrsquot getback to New York We traveled a lot to-gether over the years had a lot of funand I always say that I owe my career to
Bobby Darin because of all the peoplehe put me in contact withrdquo
Klees and Darin remained friends un-til Darinrsquos death in 1973
Another friendship that turned into asuccessful long-time working relationshipwas with Walt Grealis
In 1964 Grealis a former Torontopolice officer and Klees launched RPMWeekly and ran it for the duration of itsexistencehellip with a little help from Stanrsquosmother Klees smiles as he remembersldquoMy mother was the patron saint of RPMWhenever we didnrsquot have enough moneyto pay the post office or the printer shersquodloan us whatever we neededrdquo
Stan and Walt also co-founded theJUNO Awards which began as the RPMAwards
ldquoAt firstrdquo Klees recalls ldquowe thoughtwersquod just do a poll so we put a ballot inRPM people filled it out and mailed orfaxed it back As I recall we got about 150responses but the winners didnrsquot receiveanything
ldquoSomebody came into the office oneday and said lsquoItrsquod be nice if you sent thewinners a scroll or something that theycould hang on the wallrsquo so I designedone and we sent them out The followingyear we decided to throw a party andinvited 75 peoplemdashand 150 showed upWithin 20 minutes there were no sand-wiches left and the bar was finished Waltread off the winnersrsquo names they cameup to pick up their awards and it wasoverrdquo
At the next yearrsquos ceremony Stanrsquosmother came to the rescue once againand made enough sandwiches to lastthrough the eveningrsquos festivities
The RPM Awards eventually becamethe JUNO Awards and a few years laterthe Canadian Academy of Recording Artsamp Sciences an organization set up specif-ically to handle the Awards took over con-trol Stan and Walt stopped going to theJUNOs in 1996 as they were both disap-pointed at how they were treated
Stan Klees was a very early supporterof Canadian talent Long before the CRTCbrought in the CanCon regulations which
DOUG THOMPSON
Stan fought long and hard for he wascreating Canadian hit records with artistslike Shirley Matthews and Little Caesar andthe Consuls on labels such as Tamaracand Red Leaf Stanrsquos design of the MAPLlogo is still in use today
At the 2001 SOCAN dinner whereKlees was given a Special AchievementAward the audience of Canadian musi-cians songwriters and publishers gavehim a seven-minute standing ovation
Although Walt Grealis who died ofcancer in 2004 received the Order ofCanada in 1994 for his contributions tothe Canadian music industry Stan Kleeshas not yet been so honoured
Itrsquos time we change that
Doug Thompson can be reached by e-mailat dougtrogerscom
BDSept10qxdBD 19082010 1743 Page 25
Introd ucing
Connect your music scheduler directly to your PPM~ listeners
I CE + REACT I
dleercsworkscom 1877774107bull
wwwmediamonitorscom wwwgselectorcom
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26 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Ants donrsquot sleep
Do you believe that ants donrsquotsleep Do you believe that agiraffe can go without water
longer than a camel Whether or not youbelieve these statements depends on whosays them
Apparently if a person with a foreignaccent told you these things you would-nrsquot believe them
Why According to research at theUniversity of Chicago a foreign accentreduces credibility in ways that the speak-er and the listener donrsquot consciouslyrealize Because an accent makes a per-son harder to understand listeners areless likely to treat what they say as truth-ful The credibility decreases even moreas the accent thickens
ScienceDaily summarized the study asa way ldquoto test the impact of accent on cred-ibility American participants were askedto judge the truthfulness of trivia state-ments by native or non-native speakersof the English languagerdquo and providedtop line findings from the research
Boaz Keysar is a Professor of Psychol-ogy at the University of Chicago and anexpert on communication Keysar saysldquoThe results have important implicationsfor how people perceive non-native speak-ers of a language particularly as mobili-ty increases in the modern world leadingmillions of people to be non-native speak-ers of the language they use daily Theaccent makes it harder for people to
understand what the non-native speakeris saying They misattribute the difficultyof understanding the speech to the truth-fulness of the statementsrdquo
This is perhaps the most relevant out-come of the study for commercial writersand producers If people cannot be clear-ly understood they cannot be believed Wedonrsquot disbelieve consciouslymdashthe accenttricks us into thinking we donrsquot believe itsimply because we donrsquot understand itNow what
There are many great commercials withso-called foreign accents in them Cleverwriting and a unique sound makes thesecommercials really pop Such commercialshave been running for yearsmdashwe can onlyassume they work or the creative wouldhave changed ages ago
The unmistakable voice of HughHeron of Heathwood Homes is just thatmdashunmistakable His voice oozes credibil-ity due in large part to the fact that healways speaks with sincerity While theoccasional word or phrase in his thickScottish accent may be difficult to wrapyour ear around the overall tone of hisvoice makes Hughrsquos commercials standout He told me recently that people hemeets on the street treat him like a friendbecause they feel like theyrsquove met himbefore His voice is unique and memo-rable Thatrsquos why his commercials work
One of my favourite commercialsmakes fun of the stereotypical human
MAUREEN BULLEY
response to people who donrsquot speak yourlanguage ldquoGood Morning is this theinformation deskrdquohellip the opening linein this classic spot for SAS Airlines fea-tures an American speaking to a Europeanhe believes doesnrsquot understand him Sothe American speaks English but does soextremely loudly and extremely slowly Asit happens he is speaking to a British manwho speaks English very well thank youvery much Ironically the American isoverseas and the tables are turnedmdashnowhe is the man with the supposed accent
So is there a place for foreign accentsin radio advertising
Irsquom not entirely sure but what I doknow is that participants in the RadioPower Tools research gave low scores tocommercials that contained a foreign ac-cent if it was ldquoa voice that drips with anon-mainstream accent spoken only bya small group within the population andused for no apparent reasonrdquo
Clearly the operative here is ldquono ap-parent reasonrdquo So if it makes sense toinclude a voice with an accent do so withpurpose I would also suggest using a voicewith a genuine accent instead of tryingto replicate one Yoursquoll be disappointedwith the finished sound of the piece andyour client will be disappointed with theresults of their advertising unless yourvoice talent can truly nail that accent theydonrsquot naturally possess
So do ants sleep or not Accordingto BBC Earth on average a single workerant in Britain takes 250 naps a day buttheyrsquore only a minute long The Queenfalls asleep at far more regular intervalsthan her royal subjects Guess they canrsquotunderstand a word she says
Maureen Bulley is president of THE RADIOSTORE She may be reached at 1-888-DORADIO or at doradiototalnet
BDSept10qxdBD 19082010 1743 Page 26
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plus a chance to win an iPad bull
Congratulations Facebook you rockAccording to Hitwise Facebook has become the most
visited website in the United States Its market share ofvisits was up 185 over the same time last year Just tocompare Google was up around nine percent
I was going to Google what that meant but it justseemed cruel
I believe it means that we are spending more timepoking people we wouldnrsquot waste the time of day to chatwith than we are looking up important stuff like sportsstats or interesting uses for peanut butter (which incidentally include lubricant pet pill disguiser andpaper label remover Really I Googled it)
Wersquove all Googled ourselves from time to time manyof us using a computer
But facebook it Facebook is taking over the worldAs you read this I am on Facebook Go aheadhellip go
friend mehellip Irsquoll be there Itrsquos where I live nowFacebook tempts us with the egotistical promise that
someone somewhere on the planet really really wantsto know every single errant thought that crosses our
minds AND they want to see photos AND they want toknow what we think about their thoughts AND photos
Capitalized conjunctions aside Facebook is theperfect place to cut and paste the creative work of othersinto our electronic personas instead of actually doingsomething creative or original ourselves thus savingtime that we can then use to do more poking and lesstalking How am I today Just check out the stolen lyricfrom someone elsersquos song I have posted as my ldquostatusupdaterdquo Apparently today I am a little Olivia NewtonJohn (pre-Grease)
Itrsquos a diseaseI must comment on your new cat photo or I will dieOops hang on a sechellip gotta return a poke Back
now LMAO Freakinrsquo funny catsLike you I joined initially to see what all the fuss
was about In its original days Facebookers were lessconcerned about security so you could scan astrangerrsquos profile check out their friends and eventheir friendsrsquo friends It was a voyeuristic orgy of peek-age Not that any of us did that sort of thing of course
Once the lurking was curtailed the search was on forco-workers and family members as we embarked on awildly competitive jag to snag as many friends as possible
In those early days getting a Friends request was agiddying high
Ooooohhellip someone wants to be my friend INSTANTADD
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 27
Poke-poke
BY MARK LA POINTE
status update
BDSept10qxdBD 19082010 1743 Page 27
Now of course we are more discerning of the company wekeep Do I know them Will they clutter my page with applica-tion drivel and invites to lame events Or worse will they notbe interested in my brilliant application newsfeed and my ldquoohso importantrdquo event
After the friends came the gameshellip sorry ldquoapplicationsrdquo Nowwhen Irsquom too tired to poke I can find out what kind of dog Iam or what country song tells my storyhellip or God help me playFarmville (along with over 83 million other monthly users)
(By the way my answers are dachshund and Goodbye EarlAlso I have never been too tired to poke I know it happens tomen my age but knock on wood I still can)
And letrsquos not forget the frustration of the endless programupdates I just figure out where everything is so I can steer theUSS Facebook without having to rely on Mr Sulu whenBAMhellip my life is chaos again and instead of checking my noti-fications I am driving straight into the sun while Yeoman Randlooks intensely into the soft focus camera In its present incar-nation I still canrsquot find the damn ldquoSign outrdquo tab
It has only taken a few years for a simple social networkingtool to become the worldrsquos biggest scrapbook Our need toshare has even pushed into the formerly sacred Have you seenthe video of the couple that interrupted their ldquoI dosrdquo to updatetheir Facebook status from ldquosinglerdquo to ldquomarried I think I actu-ally threw up a little that time
Remember first second and third base (No not baseball)It has been re-faced
Now therersquos ldquoFace-baserdquo that magical part of love when youchange your status from ldquoSinglerdquo to ldquoIn a relationshiprdquo I assumeit happens after yoursquove rounded the bases a few times
Itrsquos sooooo cute In the same way itrsquos cute when your neigh-boursrsquo kids spray-paint ldquoBUTT FACErdquo on your garage door
FB is a giant black hole of time and effort sucking in every-thing around it without mercy while only giving back invita-tions to play Mafia Wars
Fan Pages are big business now as entertainers and retailersand people with causes can use FB to continue to shamelesslyhump their agendas and doo-dads
Sadly I am now turning into the Facebook equivalent of acranky old man I hate it when my friends donrsquot use actual pho-tos of themselves as their profile pics Since I never actually seethem face-to-face anymore without those photos I have no ideawhat they look like During the Winter Olympics I assumed allmy friends had become hockey sweaters or red leafs
Also I am protective of my Wall Lame status updates nowequal instant ldquoHiderdquo for you ldquoI love my dogrdquo while accurateis your one-way ticket to GONE-ville I may even un-friend youfor that juicy contribution
I would moan on a little longer but in the time it has takenme to write this I have missed 16 crucial status updates (Trevorand Aaron are now friends) three pokes (which still make megiggle like a nine-year-old who thinks ldquopianistrdquo is dirty) and twopage suggestions (Join if you think RUSH deserves inductioninto the R and R hall of famehellip which I do) So I am hittingthe ldquosign outrdquo tab (which I just found thank you very much)
Mark La Pointe is a freelance writer and voice actor forwwwKillervoiceoversca or at least he would be if he would stopfooling around on Facebook He may be reached by e-mail atmarkannounceryahooca
BDSept10qxdBD 19082010 1743 Page 28
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 29
Gord James comes home
When I was 14 my buddies allwanted to be famous sportsheroes or rock stars I wanted
to be Gord JamesMy obsession with radio came to me
like most of us at an early agemdasheight tobe exact By the time I was 10 and livingin Southern Ontario I knew exactly whichjocks sounded great and by 14 there wasno one better to my ears than Gord James
Gord James is one of the few yeomanof an era in Top 40 and rock radio thatmany view as the halcyon days of radiorsquossound Hersquos still doing itmdashand doing itevery bit as well as he ever has
The latest incarnation of the GordJames Experience is at Hamiltonrsquos newVinyl 953 a place that feels right to himbecause the geography that surrounds thebroadcast studios is literally home
Gord went to high school at Saltfleetin Stoney Creek (now part of Hamilton)and did the WKRP town-to-town up-and-down the dial thing in his first few yearsincluding stops in Cambridge LondonCornwall and Kitchener before landingat CKOC Hamiltonrsquos home of the BIG500 Countdown in the early rsquo70s
In 1974 the now legendary J RobertWood interviewed Gord for an openingat CHUM-FM free form at the time Butit was the ldquocoolrdquo station 1050 CHUMwhere Gord wanted to be
ldquoThank you for coming in and good-byerdquo was the response he remembers
ldquoI realized how much I had to pull upmy boot straps to hang with those guysrdquohe recollects James was talking about thebig voices such as John Majhor TerrySteele Jim Van Horne Mike HollandRoger Ashby and Bob Magee (Magee nowholds down the morning drive slot atVinyl 953 helping give that station a def-inite CHUM flavour that works perfectly)
But it wasnrsquot long before James land-ed a gig at CHUM-AM doing all-nightsand filling in on day shifts now andthen By 1978 CHUM-FM was being pro-grammed by a young upstart named RossDavies and he wanted Gord to comeover to the FM side of the building Thateventually happened too with weekendsafternoons and in 1983 as morning hostalong with Rick Hodge
ldquoThere are so manymemoriesrdquo said James
ldquoOne really stands outI was filling in for RogerAshby As we were doingour birthday feature onair it was mentioned thatit was my birthday andall of sudden a lot ofpeople gathered by thedoor and started singingHappy Birthday I heardtwo younger singingvoices through my head-set and realized that TomJokic our producer had patched in twoof my three children Rachel and Kevinfrom a cell phone and they were singingtheir hearts out out of tempo and out oftune with the rest of the group and Ithought that sounded even better becauseof itrdquo
The sound is what matters to GordJames And he says the fun has not goneout of it And sitting chatting with him is
JAMIE WEST
like pulling into a filling station for pos-itive energy
Vinyl PD Derm Carnduff says thatgetting Gord on board at Vinyl was a nobrainer
ldquoGordrsquos name came to mind prettyquickly His heritage as a Toronto radiopersonality would give us instant credi-bility but ultimately his talent made
Gord one of our top candidatesrdquo saidCarnduff
ldquoHis knowledge of themusic his wit and dedica-tion serve his audience ex-tremely well and the radiostation as wholerdquo Carnduffsaid ldquoAnd oh yeah hersquos gotan okay set of pipes toordquo
ldquoThe saying at CHUMused to be lsquoletrsquos have somefunrsquordquo remembers Gord
I ask him if hersquos still hav-ing fun
ldquoTherersquos no question thatIrsquod do it all over againrdquo Gord
responded ldquoonly this time Irsquod betempted to break a few more rulesrdquo
Now thatrsquos the spirit of a true rockjock shining on after nearly 40 years ofconnecting with all of us
Jamie West is CEO of Westpro Media Incbroadcast consultants and creative contentsuppliers He may be reached by e-mail atwwwwestpromediacom or at 905-541-0127
BDSept10qxdBD 19082010 1743 Page 29
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30 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Fact is facts donrsquot mattermuch anymorehellip
One of the things I enjoy most is alively debate with friends whohave differing points of view I
like the way people get charged up aboutthings they really care about how theyshape their thoughts to support theirarguments
I particularly enjoy it when the debateis over and in the best instances wersquoveall learned something from each otherAnd maybe if our minds are not onlyengaged but ldquoopenrdquo we might find ourposition moving begin questioning theplace where opinion started and realityor facts kick in Unfortunately it seemsthat fact-based debate is a dying art
A new study from University ofMichigan researcher Brendan Nyhan en-titled When Corrections Fail The Persistenceof Political Misperceptions shows that peo-ple who have based their beliefs on mis-information rarely change their mindseven when presented with the facts Evenmore disturbing they often cling evenmore strongly to their beliefs when theyare proven to be inaccurate a phenome-non Nyhan has dubbed ldquobackfirerdquo Notsurprisingly this reaction is most com-mon when it comes to partisan issuesaround politics and social issues
Nyhanrsquos recent study is a follow-upto research he completed with associatesat the University of Michigan in 2005and 2006 Those studies showed a basichuman tendency to continue to believe
in facts we carry in our heads even whentheyrsquove been proven false Nyhan says thisis worse than merely being misinformedit means our views are entrenched andnot subject to sway by any informationsource It isnrsquot information thatrsquos missinghere but rather a basic emotional responsethat makes smart people hang on to falsefacts for reasons it is hard to define
Nyhanrsquos study as well as previousstudies conducted in 2005 and 2006around facts vs perception attempts tounderstand why intelligent people con-tinue to accept misinformation as fact inthe face of contrary proof This may notbe a new practicemdashpeople have alwaysshaped facts to fit the outcome they wantmdashbut Nyhan and others believe there ismore reason for concern now than atany other time
Nyhanrsquos study suggests the underpin-nings on which governments are chosenare becoming more fractured He sayswersquore filtering the information we receivethrough a prism and end up getting areal divergence on all sorts of issues Andthat makes it really hard to have intelli-gent debate He equates the electoratersquosview on politics to sport and says peoplesupport a team because they are emo-tionally committed to them they absorbthe misinformation they need to contin-ue their supportmdashfor better or for worse
Nyhan says we need a ldquosupply-sideapproachrdquo where we try to enforce and
NANCY SMITH
increase the ldquoreputational costsrdquo on peo-ple and institutions who promote bad in-formation Given the numbers it seemsunlikely that this is a viable solutionPartisan news hosts and their networksare making millions while more moder-ate media languishes The cycle continuesbecause audiences are attracted to newsoutlets that reflect their beliefs howeverinaccurate they may be
In fairness to media consumers it isoften difficult to separate whatrsquos accurateand what isnrsquot particularly within an envi-ronment where we get our news in bite-size pieces with little context But Nyhansays the really frightening pattern isnrsquot justwhere we get our news but how we useit If we refuse to change beliefs that arebuilt on inaccuracies the consequencescan be devastating
I read a quote attributed to Kant thatseemed appropriate to Nyhanrsquos studyldquoMankind may be crooked timberuniquely susceptible to ignorance andmisinformation but itrsquos an article offaith that knowledge is the best remedyIf people are furnished with the facts theywill be clearer thinkers and better citi-zens If they are ignorant facts will en-lighten them If they are mistaken factswill set them straightrdquo
Even Kant didnrsquot anticipated the soci-etal impact of spin doctors and media inthe 21st century
Nancy Smith is ChairCEO of NextMedia a Toronto-based business consulting and marketing company She may bereached at (905) 468-7774 or atnsmithnextmediacompanycom
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FM PROTECTION RULES ARE CHANGING
BDSept10qxdBD 19082010 1743 Page 30
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 31
Victoria a few days each weekGeorge Gordon who had been
morning Anchor at News1130Vancouver has moved to
CFRA Ottawa as morn-ing News Anchor Hersquosalso tasked with coach-
ing and mentoring otheron-air personalities
There were a number of changesat Corus Entertainment relatedto Corusrsquo most recent organi-zational review to streamlinedecision-making and clarifyroles and mandates Among
the changes Corus TelevisionmdashReporting toDoug Murphy Exec VP and President of CorusTelevision are Colin Bohm VP InternationalAndrew Eddy VP Affiliate Sales Bill Knight
VP Business Developmentand Planning Gerry MackrellVP Airtime Sales Susan RossVP Strategic Planning SusanSchaefer VP Head of Networksand Marketing and JoannaWebb VP Head of Program-ming and Production CorusRadiomdashReporting to HalBlackadar Exec VP and interimPresident of Radio are DaveFarough VP Brands and Pro-gramming in Toronto (was GMat CFPLCFPL-FMCFHKFMCKDK-FM London) Chris Sisammoves in [see below]) DavidHuszar VPGM Interactive andEmerging Platforms (was VPGM Corus Interactive ampIntegrated Solutions) NeilCunningham Director of SalesWestern Canada Garry McKenzieGM Corus Radio Vancouver(was GM at Corus RadioCalgary) Doug RutherfordVPGM Corus Radio Alberta(now also GM at Calgary)Suzanne Carpenter VPGM
CTVrsquos Lloyd Robertson has an-nounced his retirement set fornext summer By putting itoff until then hersquoll roundoff his CTV career at 35years from the day he
joined then-Anchor Harvey Kirck in1976 as co-Anchor of CTVNews Hersquos been Chief Anchorand Senior Editor since 1983Lisa LaFlamme 45 is his suc-cessor She began her broad-cast career at hometownCKCO-TV Kitchener in 1988Reporting stints include IraqAfghanistan Sri Lanka Haitiand as a political correspondent in OttawaFormer NBC News Foreign CorrespondentDawna Friesen is the next Anchor of CanwestrsquosGlobal National succeeding Kevin NewmanFriesen a native of Winnipeg began her careerat CKX-TV Brandon then worked at CBC andCTV before being hired by NBC in 1999Friesenrsquos reporting duties took her throughoutEurope and the Middle East from her base inLondon CKYCITI-FM Winnipeg GM Tom Scottreturns to Citytv Winnipeg thisfall again as GM Scott whojoined Citytv in 2008 moved
to the radio side to be GM at the Rogers-ownedradio stations after the previous manager wastransferred to Vancouver A new GM for theradio cluster is being sought CTVglobemediaSr VP Corporate Communications BonnieBrownlee is no longer in place Her successor isScott Henderson VP Communications Brownleewho joined CTV in 2007 succeeded Mary Powersin the position Douglas Elphick joined Joytv10 Vancouver (ZoomerMedia) as GSM Elphickhad been Director National Sales WesternRegion for CTVglobemedia and was mostrecently with the CTV Olympic BroadcastConsortium Brian Blackburn is no longer GSMat the Jim Pattison Broadcast Group (JPBG)radio stations in Victoria A successor had yetto be named at press time In the interim BruceDavis VP of Sales for JPBG and GM of theKelowna radio properties is filling in Hersquos in
Make sure that BroadcastDialogue has your peoplechanges E-mail station
news to howardbroadcastdialoguecom
LloydRobertson
Dawna Friesen
Lisa Laflamme
Susan Ross
BonnieBrownlee
George Gordon
Joanna Webb
Dave Farough
Andrew Eddy
Chris Sisam
Douglas Elphick
Susan Schaefer
ScottHenderson
David Huszar
Doug Rutherford
Garry McKenzie
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 31
32 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
1071 Abbotsford as Morning Show Hosthellip At new Country sta-tion 1007 HANK-FM Bridgewater launched July 22 JonathanCrouse moved from afternoons on sister station CKBWBridgewater to be the morning show Host Nick Yorston who
moved from Yellowknife does morning newsAndrea James moved from sister station CKDR927 Dryden to do middays while Alicia Huntermoved from CKBW for HANKrsquos afternoon show
Gerry Pigeon whorsquos been with Corus RadioCalgary the past nine years the last six as RSMhas moved to NL Broadcasting in Kamloops asGSM for the companyrsquos three stationsmdashCHNLCKRV-FM and CJKC-FM Shelly Datseris hasbeen appointed Manager Communications atTeletoon Toronto Her background includes sev-en years at Rogers Communications and at RogersTV Diana Swain has beenappointed to Senior Correspon-dent of the CBC News inves-tigative unit The CBC TorontoAnchor will continue to be anoccasional fill-in Anchor on TheNational Dale Jubb is the newManager of Operations at CTV
Calgary Jubb moved from his CEO position atvideo production facility Empowered Media inOttawa Former Ops Mgr Karen Irvine movedto Manager On-Air Operationshellip Justin Park
moved to CTV Calgaryrsquos engi-neering department from sisterCTV Reginahellip Joe McFarlandND at 1021 FM The Lounge(CJCY-FM) Medicine Hat sinceits launch in 2008 moved toCorus Radio Calgary as aReporter New MD at JACKCalgary is Jeff Walker exMDSwing Announcer at K-97Edmonton Chad Thomas hasreturned to Astral Radio Calgaryas Digital Accounts ManagerHe left the stations to found anagency when they were ownedby Standard Radio CalgaryhellipDavid Lee is the new Country Manager Canadafor RCS CanadaMedia Monitors Hersquos based inToronto Lee succeeds Ross Langbell who leftthe company this past spring Jess Bradyjoined Corus Cornwall as Morning Anchor and
Corus Radio Eastern Ontario and VPGMCHEX TV Peterborough and CKWS-TV KingstonMichael Harris GM CKWS-TV and CHEX TV(was GM of CHEX TV only) JJ JohnstonGM Corus Radio Cornwall Kingston andPeterborough (was GM at CorusRadio Vancouver) No longerwith the company are CornwallGM Scott Armstrong and CorusKingston [radio amp TV] GMMike Ferguson who retiredend of August Former CorusRadio Peterborough GM BrianArmstrong moves to GSM) ChrisPandoff VPGM Corus Radio
Toronto and Hamilton (was VPGM for CorusRadio Toronto only but now adds Hamiltonduties held by Suzanne Carpenter) Chris SisamVPGM Corus Radio Southwestern Ontario(based in London Sisam will be responsiblefor Corus Guelph Corus KitchenerCambridgeand London Guus Hazelaar of Corus Guelphhas retired Lars Wunsche GSM Corus RadioToronto (was GM at Dave FM (CJDV-FM)TheBEAT (CKBT-FM) Kitchener)
Mike Finnerty the former Daybreak Host at CBCRadio Montreal returns this fall to anchor themorning show He left last year to work as anonline editor for The Guardian in London NancyWood hosted Daybreak for six months afterFinnertyrsquos departure She left earlier this yearAstral Radio BC Peace Region Brand Director JayTerrence after 10 years at that location three asPD moved to sister station CJAY Calgary tobecome Assistant Brand Director (Brand Directoris Astral nomenclature for PD)hellip After more than 21 yearsCTV Calgary News Anchor BarbHiggins has left her job to
become a mayoral candidate in this fallrsquos elec-tions Higgins and co-anchor Darrel Janz an-chored the News at 6 since March 8 1989 andare considered the longest serving anchor teamin Canadahellip Mark Russett has been promotedto GSM at Newcap Radio Ottawa He joined thestation five years ago as Retail Sales ManagerhellipKenny Jones Morning Show Host at Country933 Fort McMurray for the past nine yearsheaded to Rogers-owned sister station Country
JJ Johnston
Chris Pandoff
Lars Wunsche
Michael Harris
Jay Terrence
Barb Higgins
Kenny Jones
Gerry Pigeon
Mark Russett
Diana Swain
Shelly Datseris
Dale Jubb
Justin Park
Karen Irvine
Jeff Walker
Joe McFarland
Chad Thomas
David Lee HBA
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 32
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 33
Reporter The University ofWestern Ontario graduate madethe move from LondonhellipSheldon MacLeod the formerNDMorning Editor at CKBWBridgewater is now a WeekendNews Anchor and afternoonReporter at News 957 Halifax
Earle Mader PD at C100 Halifaxhas retired Mader spent his30-year broadcast career withthe CHUM station the last twoand a-half years as PD TheBOUNCE PD Chris Duggan has
taken over as PD for both stations Mader won Music Directorof the Year honours (secondary market) at the 2002 CanadianMusic Week Jennifer Yascheshyn has been promoted to PD atCHUM Kingston from Promotions and Marketing Director Shesucceeds Dan Melon who is moving to the faculty at OttawarsquosAlgonquin College New Marketing and Promotions Director isShawn Whalen who continues with his regularFLY-FM Kingston on-air shift Matthew Waddellmoved to TELETOON Canada in Toronto asCreative Director Most recently Waddell wasAssociate Creative Director at Astral TelevisionNetworks Kapila (Kaps) Ratnayake is the newChief Engineer at Corus Radio Cornwall He
had been with Rogers RadioCalgary Succeeding him isJim McTighe from CFJC TV7Kamloopshellip Mid-summer JohnWaterman became the ND at981 FM CKBWHANK (CJHK-FM) Bridgewater Watermanhad been with ATVCTV Halifaxand most recently 917 TheCoast Sechelt
Mark Lade after 50 years behindthe microphone has called itquits During his career Ladeworked at such venues as OwenSound Woodstock Hamilton Chatham NiagaraFalls Welland and London his last stop beingOldies 1410 CKSL London Jennifer Stewart hasbeen promoted to Exec Director of AcquisitionsDevelopment and Feature Film NetworkProgramming at CBCrsquos English TelevisionServiceshellip Ceara Kavanagh has moved from her
Shawn Whalen
SheldonMacLeod
Jess Brady
JenniferYascheshyn
Earle Mader
Jim McTighe
Mark Lade
MatthewWaddell
KapilaRatnayake
JenniferStewart
BDSept10qxdBD 19082010 1743 Page 33
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CBC Radio-Canada
34 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
PD gig at Vibe 985 Calgary (now Virgin Radio98-5) to return to 1073 KOOL FM Victoriawhere shersquos the afternoon drive Hosthellip DerekLuis is new CEO at National Screen InstituteCanada (NSI) succeeding Susan Millican Hewas a SUN TVQuebecor Media Executivehellip PaulSedik ex of Astral Media Television has landedas Regional General Manager Central Ontarioat NEWAD a Toronto-based agencyhellip FAN 590Toronto fired the morning drive team of DonLandry and Gord Stellick plus morning showHost Mike Hogan Also gone are Announcer RickRalph and Producer Brian AngusTaking over mornings on aninterim basis was Toronto radioveteran Jeff Lumby News 957Halifax talk show Host AndrewKrystal has moved to mid-mornings at The Fanhellip MarkMorris joined 1039 The JuiceKelowna as Afternoon Driversucceeding Ken Allan Joonyer
Morris had been with SUN FM Penticton hellipEdmonton market veteran Shane Michaels isthe new Afternoon Drive Host at 963 CapitalFM Edmonton succeeding Jason Roberts
Roberts moved to 1049 EZ Rock Edmonton asAfternoon Drive Host which resulted in LochlinCross to handle mid-days at The Bearhellip BrentBrooks is now the Morning Host at COUNTRY95 Lethbridge The 25-year veteranrsquos stops haveincluded Calgary Red Deer and Lethbridge withvarious roles such as PD MD and various on-air postshellip Taking over the midday show at Q99Grande Prairie is Renn Davies who moved fromZ99 Red Deer Former midday Host WardLivingston now does drive afterChristy Farrel whorsquod held theposition as well as being MDmoved to Sun FM PentictonPDmorning show Host PaulOuellette adds music dutiesAlso joining the team is CristyEllen from CJNS Meadow LakeSK taking over the productioncreative post
Tamara Konrad has become GMGSM at CKEA957 Edmonton Konrad moves to the HarvardBroadcasting station from her Ops Mgr position
CearaKavanagh
Renn Davies
Derek Luis
Andrew Krystal
Paul Sedik
Brent Brooks
Lochlin Cross
Ward Livingston
Cristy Ellen
Tamara Konrad
BDSept10qxdBD 19082010 1743 Page 34
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 35
at Corus Edmonton where shewas the Ops Managerhellip Inaddition to his GSM responsi-bilities at X929 (CFEX)Calgary Gary Brasil is now alsothe National Sales Manager forthe Harvard grouphellip BroadcastEngineer Chris Terpsma theChief Engineer at VistaBroadcasting has moved tobecome responsible for techoperations at Harvardrsquos newstations in Edmonton and RedDeerhellip Angie Norton hasbecome the new Business Manager forHarvardrsquos Regina and Yorkton stationshellip AndChristian Hall in addition to his responsibilitiesas PDOps Mgr at X929 Calgary is nowProgram Manager for the Harvard AlbertaRadio cluster After 12-years Bill Toffan hasretuned to 1049 The Wolf Regina as PDMorning
Show Host He succeeded Chris White who recently joined theHarvard sales department after having been on the air for 15years and PD for the last three
Heather Ostertag is no longer PresidentCEO of FACTOR theFoundation Assisting Canadian Talent On Recordings Brian
Hetherman FACTORrsquos VP of Industry Affairshas assumed GM duties until anew president is appointedhellipEldon Duchscher after 21 yearswith the Saskatoon Media Groupmdashthe last few years as NewsDirectormdashhas resigned a moveprompted by an opportunity of-fered to his wife at the Universityof Calgary Duchscherrsquos NDposition at CJWW Country 600Magic 983929 The Bull wasfilled by Vanese Ferguson KateBuick after 15 years at CD 989Simcoe is now PDMidday Hostat K-Rock 1055 CharlottetownSucceeding her in mornings atSimcoe is Asta Syri who joinedGerry Hamill and Renee BerubeCD 989 VPGM Blair Daggetttook over PD responsibilitieson an interim basis AcadiaBroadcasting Thunder Bay PD
Sandra Dolynchuk resigned citing family reasonsShe returned to Winnipeg and joined K-Rock1007 as PDhellip A (CKVR-TV) Barrie AnchorLance Chilton after almost 12 years as even-ing news Anchor has moved on leaving thebroadcast business to try his hand in realestate Rhonda Messieh is the new MarketingManager at CHCH News Hamilton Prior tothat shersquod been Marketing Manager for CorusEntertainmentrsquos CMT Paul Timm has been ap-pointed Digital Accounts Manager for AstralRadio Manitobahellip CBC has appointed Greg Guyas the Senior Communications Officer for NovaScotia Guy has 23+ years experience at theHalifax Herald and with his own companyhellipDavid Magro is now responsible for imaging andcommercial production withinthe Rogers Radio Toronto clus-ter production department His20-year career includes stops atVirgin Radio 999 Toronto CorusToronto New Flow 935 Toronto
and Z103 Toronto Marvin Piuti is now ND at897 Sun FM (CJSUFM) Duncan Most recent-ly he was with CHEK-TV Victoria The New VImdashnow A (CIVI-TV)mdashVictoria and is an alumnusof Citytv TorontoMuchMusic He succeeded RicRathburn who retired Samantha Cook has suc-ceeded Brian Bolt as the Program Coordinator
for the radio broadcasting pro-gram at Hamiltonrsquos Mohawk College Cookbrings 10 years of broadcast experience to hernew position having worked at Country 953Hamilton Energy FM Toronto Kiss FM Torontoand YTVhellip Darryl Henry moved to 981 CHFIToronto after having done mid-days at Astralrsquos973 Torontohellip Stephen Smart formerly of CTVBritish Columbia has moved to become theLegislative Correspondent in Victoria for CBCTelevisionhellip Mastermind is no longer the after-noon Drive Host at Virgin Radio 98-5 CalgaryHolding that spot now is Simon Mitchell abroadcast veteran with stops in AustraliaVancouver and Victoriahellip Michael Lewis is nowChief Engineer at Starboard Communications inBelleville The former Rogers Radio Lethbridgeemployee also provides technical services toDAWG FM Ottawa
Will MacKay ex of Corus Radio Kitchener is the
Stephen Smart
VaneseFerguson
Gary Brasil
Christian Hall
Chris Terpsma Chris White
Bill Toffan
HeatherOstertag
Asta Syri
Kate Buick
EldonDuchscher
SandraDolynchuk
David Magro
Greg Guy
Marvin Piuti
Samantha Cook
Paul Timm
RhondaMessieh
Will MacKay
BDSept10qxdBD 19082010 1743 Page 35
36 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
new GMGSM at Newcaprsquos K-Rock 893 KentvilleMacKay with 15 years experience in sales andmarketing was a Senior Sales Rep with CorusTim Schutz ex MD at Jack FM Calgary is nowPDMD at Rogersrsquo 1077 The River LethbridgeAt Quebecor at least three new news employ-ees David Akin from Canwestrsquos Ottawa BureauBrian Lilley the Ottawa Bureau Chief at AstralRadio and Tobias Fisher most recently of theCBC They were hired as Quebecor anticipatedwinning a new specialty channel Sun TV NewshellipTV Journalists Herb Luft and John Grant retiredthis summer from CTV (CFCF-TV) MontrealLuft who started working at CFCF as a radionewscaster in 1971 and joined the TV stationfull-time in 1977 is the longest-serving reporterat CTV Montreal Grant had been CTV MontrealrsquosQuebec City Bureau Chief since 1996hellip At AstralTorontorsquos radio cluster layoffs included CFRBAssignment Editor Eileen Berardini eveningAnchor Bob Komsic weekend morning Host
John Donabie and Melissa Boyce (promotions) Vassilios Mimishas been appointed as the new North American BroadcastersAssociation Director of Technology Most recently Mimis servedas Director of Broadcast Technical Policy andPlanning with the Canadian Department ofIndustry 1007 HANK FM Winnipeg PD AbbeyWhite has become PD at sister Newcap stationsKG Country Red Deer and the Country Newcapstations in Brooks Drumheller Stettler andBlairmore Also at Newcaprsquos Southern AlbertaGroup Al Tompson MD and Morning ShowHost at Zed 99 Red Deer added PD for Zed99The Fox Brooks to his responsibilities FormerPD Brent Young is no longer with the organiza-tion Rob Leighton is Astral Radiorsquos new DigitalAccounts Manager for the BC Interior based inKelowna Leighton had been with Telus with anInternetinteractive sales and development back-ground While never in radio he grew up withit and learned vicariously through his fatherGord Leighton a well-known BC broadcast man-ager Also at Astral Radio Kelowna after 38years Ron Wittenberg has retired from broad-casting He began at CKNW New Westminsterthen migrated to the Okanagan roughly 30 yearsago to raise a family Since then hersquos been with the Kelownastations under numerous ownership changes After five yearsat Newcap stations in Halifax and Fredericton Jason ldquoJDrdquoDesrosiers has joined the Evanov Radio Group (ERG) in Halifax
He succeeds Angela Kelly as Promotions andMarketing Director and will also become APDat ERGrsquos second Halifax station expected tolaunch this fall Diane Boehme has been ap-pointed Exec VP Television for EBTV in TorontoEBTV is the banner under which it andBrightlight Pictures will work jointly in the pro-
duction and distribution of TV programming Her backgroundincludes Senior Director Independent Production at CHUMTelevision and Director Original Production at Astral Television At Canadarsquos Olympic Broadcast Media Consortium Gavin Rothhas been promoted to Sales VP and Christos Nikitopoulos to thenewly-created VP of Programming and Revenue Planning posi-tion Roth had been Senior Sales Director for the consortiumNikitopoulos was previously Senior Director of Programmingand Revenue Planning At Clear FM Winnipeg Laurie Jolicoeuris now the Promotion Director She moved from sister Rogersproperty Citytv Winnipeg where she was the Marketing EventsCoordinator Donald Nelson the Senior Broadcast Technologistat CBC Yellowknife transferred to CBC Windsor in the samecapacity Prior to joining CBC he was an Engineering Supervisorin Stamford Connecticut and alsoworked in Northern Canada as anengineering freelancerhellip The husbandand wife morning broadcast team ofBob Wallace and Diana Meder are nowwith Larche Communicationsrsquo new sta-tion 923 FM (CJOS-FM) Owen SoundBoth were most recently with BayshoreBroadcastingrsquos Mix 106 Owen Sound Meder isalso News Director Matt Mise PromotionDirector transferred from sister station KICX917 Sudbury GMGSM is Rob Brignell and PDis Don Vail both also previously employed byBayshore Broadcastinghellip KiSS 925 Torontorsquos newAfternoon Drive Announcer is JJ ex MorningShow Co-Host at The New Flow 935 Torontofor the past three years JJ was also on-air at theprevious incarnation of KiSS With his arrivalCash Conners moved to evenings
Lee Cornell has been appointed Group ProgramDirector at Evanov Radio Group based at theToronto head office Most recently he acted asVPAffiliate Relations International with USbased LDR (Listener Driven Radio) though hehas experience on several continents includingas Group Programmer and Manager in Australiathe UK and the US New PD at 917 The BounceEdmonton is Andy Winford ex of CBS Radio
Herb Luft
Cash Conners
Jason ldquoJDrdquoDesrosiers
Abbey White
Diana Meder ampBob Wallace
JJ
Diane Boehme
John Grant
Matt Mise
Tim Schutz
Rob Leighton
BDSept10qxdBD 19082010 1743 Page 36
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 37
Fresno Wendy Rose the Promotions Directorat Astral Radiorsquos CHAM amp CKOC Hamiltonmoved on after 11 years with the stations Shersquosnow Promotions and Marketing Manager atEvanov Communicationsrsquo FM92 The JewelNEWS COUNTRY AM 1380 Brantfordhellip DavidLindores became the Promotion Director atKiSS 925 981 CHFI Toronto at mid-Junemoving to the Rogers stationsfrom Astral Radio TorontoPrior Astral Lindores had beenwith Universal Music for 14years most of it overseeing theMarketing amp Promotion Depart-
ments of the companyrsquos central regionhellip KateMilton joined 1013 The BOUNCE Halifax asEvening Announcer She had been doing driveat Z103 Halifaxhellip Senior Maintenance Techni-cian Al Adachi after 38 years in broadcastinghas retired He started his career at CKY Winnipegand in 1976 moved to ITV now GlobalEdmontonhellip Jeremy Morrell is the New Manager
of Broadcast Technical Services at The WeatherNetwork Oakville Prior to his appointmentMorrell was Assistant Product Manager andbefore that a Team Leader for Technical Sales atRoss Videohellip David Kincaid after six years withCTV British Columbia and more than twodecades in news broadcasting has moved intoa new careerhellip Paul La Frenais has given uphis position at Novanet in Ajax due to LouGehrigrsquos disease more commonly known asALS His successor is Rod Ditz After 35 yearsat Rohde amp Schwarz including seven on theExecutive Board and five as its ChairmanMichael Vohrer retired On July 1 ManfredFleischmann became President and CEO Eric
Riehl joined Applied Electronics as a TechnologySales Representative Broadcast amp Post Produc-tion Division Riehlrsquos background includes anoperational and systems background in postaudio as well as customer support and salesexperience with editing systems storage solu-tions and broadcast automationarchiving
Kate Milton
Al Adachi
David Kincaid
David Lindores ManfredFleischmann
Wendy Rose
Eric Riehl
BDSept10qxdBD 19082010 1743 Page 37
(
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~ - ~
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INNOVATION In TV Opt ics Since 1958
World-Class Lens Technology Local Technical Support Bilingual Local Factory Service Centre 1400 Courtneypark Drive I Mississauga Ontario I LST l H l (905) 795 -2012 I wwwcanonbroadcastcom
38 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Brian Spiers best known as the ex Grass ValleySales Manager for Canada (and based inToronto) moved to Gainesville FL to becomeVP Sales North America for Digital BroadcastInc
SIGN-OFFS
Murray Chercover 80 in Toronto of complica-tions following pneumonia The former CTVPresidentCEO retired in 1990 but continuedas a special consultant to CTV while develop-ing his own Chercover Communications Inaddition to an Emmy for his contributions tothe broadcasting industry Chercover collected
a number of personal honours during his career including theCAB Distinguished Service Gold Ribbon (1986) the CFTA GoldMedal for Lifetime Achievement (1988) a ldquoRockierdquo LifetimeAchievement Award from the Banff Television Festival and hewas named to the CAB Broadcast Hall of Fame in 1994
Myles Morton 85 at Belleville General HospitalMorton the owner of Quinte Broadcasting RadioGroup (CJBQMix 97Rock 107 Belleville) wasalso the former owner of the BellevilleIntelligencer newspaper and Cablevue the localcable company He had been in declininghealth for the past year
Jimmy Dean 81 suddenly at his home in Virginia The Countrymusic legend scored a 1 hit in 1961 with Big Bad John thesong that won him a Grammy Award
Randy Dewell 62 in Halifax of a heart attack and a series ofstrokes The former Halifax alderman award-winning broad-castermdashincluding the Ted Rogers SrVelma Rogers awardmdashandcivil servant had such stops in his on-air career as CFRA OttawaCHUM Toronto CKGM Montreal and CJCH Halifax
Wilbur ldquoWibrdquo Arnold Westby 78 of cancer inYorkton He was a Cameraman and the firstemployee hired at CKOS-TV Yorkton Thirty-fiveyears later he retired as GM His son MarcWestby is Manager Production amp Programmingat CHAT-TV Medicine Hat
John Delazzer suddenly of a heart attack inToronto Delazzer was the voice of TVO formany years and before that an Announcer atCKKW Kitchener
Irwin Barker 58 at Torontorsquos Princess MargaretHospital of a rare and aggressive cancer Barkerwas a writer for shows such as This Hour Has 22Minutes and The Rick Mercer Report Born inWinnipeg Barker worked as a public policy re-search consultant for Angus Reid and as a lec-turer in sociology at the University of Alberta
and the University of Manitoba
Gordon Allan Brady of cancer in the CentralOkanagan Hospice House In 1969 he startedCKQR Castlegar managing it through 1990when it was sold The station is now an Astralproperty
Brian Spiers
Phot
o co
urte
sy o
f Cas
tane
t
BDSept10qxdBD 19082010 1743 Page 38
r- --bull~
middot ~
This (~dilion is hlOllAhl lo you by
Applied Electronics Ltd Hammond Manufacturing Ltd
CBC Transmission lncospec Communications Inc
Canon Canada LARCAN
Davicom - a division of Comlab Linear Systems Ltd
Delco Wire amp Cable Ltd Nova net Communications Ltd
DEM Allen amp Associates Ltd Om neon
General Cable RCS Canada Ltd
Rohde amp Schwarz Canada Inc
Ross Video Ltd
S W Davis Broadcast Technical Services Ltd
Solutions Broadcast RF
Sonotechnique PJL Inc
Western Association of Broadcasters
f crnsidcbull1middot lhtbullstbull tmiddoto1111mnitmiddots lind lcnmiddot lintmiddot 111middotod11tmiddotls and stmiddot1middotktmiddots
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 39
One of those parameters that weall jabber about frequently in thetransmission game is Standing
Wave Ratio or SWR Itrsquos a pity that therersquosso much misunderstanding surroundingan essentially simple concept
Your transmitter is connected to yourantenna or load with a length of trans-mission line Transmission line theory tellsus that in an ideal lossless world if allthree of these items are perfectly matched(at 50 ohms or whatever) then all of theRF energy leaving the transmitter will ar-rive at the antenna and be radiated fromthere In the real world there will besome slight attenuation from the trans-mission line and some of the energythat does make it to the antenna will bereflected back to the transmitter by slightimpedance mismatch
The phase difference between the for-ward-going incident wave and the reflect-ed wave varies along the line but isconstant at any point on the line This iswhere the expression ldquoStanding Wavesrdquocomes frommdashalthough the waves actual-ly travel along the line the voltage nodesappear to be stationary
Where the voltages of the incidentand reflected waves are in phase there isa maximum and where they are out ofphase a minimum The Voltage StandingWave Ratio or VSWR is the ratio of themagnitude of the maximum voltage onthe line to the minimum There is also aCurrent Standing Wave Ratio which willhave the identical value so clearly the V
really) in dB But when we get right downto it a low value of return loss means thesame thing as a high value of SWRmdashtrouble coming up ahead fast
Those high SWR values mean that thepeak RF voltage at ldquonodesrdquo on the linewhere the forward and reflected voltagesadd in phase will be high As the wavesbounce back and forth repeatedly betweensource and load that voltage can becomevery high If it exceeds the dielectric break-down voltage of the line arcing willensue That Teflon insulation will breakdown to carbon and now we have ashort The short gives us another point ofhigh reflections and so the cycle contin-ues back towards the transmitter
Aside from the transmission line dam-age the transmitter doesnrsquot care much forthe mismatch either Again peak voltagesand currents are suddenly much higherthan planned for and will stress the ampli-fierrsquos components Even if the parts arenrsquotoverstressed to the point of failure effi-ciency drops and temperatures rise Atbroadcast power levels something gen-erally has to give pretty quickly Which iswhy so much attention has gone intoSWR detection and power foldback frommanufacturers
Dan Roach works at SW Davis BroadcastTechnical Services Ltd a contract engineer-ing firm based in Vancouver He may bereached at danbroadcasttechnicalcom
BY DAN ROACH
ENGINEERING
in VSWR is not needed and we can simpli-fy our expression to SWR without givingup anything (The continued popularityof that V in VSWR is another one of thegreat mysteries of our age)
A perfect load would result in anSWR of 100 an open circuit or a short atthe end of the line will give us an SWRnear infinity (there is some attenuationthat keeps us from getting all the waythere)
An alternate expression we donrsquot usemuch in broadcasting perhaps to ourown misfortune is Reflection Coefficientwhich is simply the ratio of the reflectedwave voltage to the forward wave volt-age A perfect match gives a reflectioncoefficient of 0 a short-circuit load has acoefficient of -10 and an open circuitrsquoscoefficient is +10 Conceptually this is alittle simpler to grasp than SWR But itamounts to the same thing
Next comes the very popular but per-haps overused expression of Return LossIf we take 20 times the logarithm of theratio of the magnitudes of the reflectedvoltage and the forward voltage we endup with a number in decibels that repre-sents the power ldquolostrdquo in the load betweenthe incident and reflected waves
One of my favourite textbooks de-scribes this whole concept as ldquosillyrdquoNevertheless it remains popular proba-bly because we all know how much engi-neers love to express things (all things
Reflections on standing waves
BDSept10qxdBD 19082010 1743 Page 39
The Davicom MAC wont
IIAC bull fi cf ons let you sleep
Its advanced filtermg un unless youre REALLY needed ctavicom
Intelligence amp Innovation t 1 418682 3380 i f 1418682 8996 www dav1comcom
The Western Association of Broadcastersthanks our valued sponsors who helped
make our 76th Annual Conferencesuch a success
Gold
Silver
Bronze
Patron
Platinum
A special thank you to the Delta Lodge at Kananaskis for being our long term hotel provider and sponsoringour early bird registration
Western Association of Broadcasters 2010 - 2011 Board of DirectorsRichard Kroeker President Mitch Bozak Past President Wade Moffatt Director Doug Gunn Director Tom Scott DirectorVic Dubois Director Tom Newton Director Neil Shewchuk Director Paula Davies Director Michael Olstrom Director
JOIN US JUNE 8 ndash 10 2011 IN BANFF ALBERTA TO CELEBRATE THE WABrsquoS 77TH ANNIVERSARY bull WWWWABCA
The Western Association of Broadcasterswould like to recognize and honour this
yearrsquos winners of the WAB Gold MedalAwards The Gold Medal Awards are presented to WABmember stations for outstanding contribution to the Canadianbroadcasting industry in the area of community service
The Radio Gold Medal winners for 2010 are
CKBI Prince AlbertGive a LittleLife Day
The Television Gold Medal winner for 2010 isCTV Edmonton for the Rink of Dreams
The Wolf 1049Regina ndash TheInterview
Al Thorgeirson
Menno Friesen
The 2010 Western Associationof Broadcasters Broadcaster ofthe Year is Al Thorgeirson
Menno Friesen is our newHonourary Life Member
The WAB 2010 BroadcastPartner of the Year isthe Kinsmen Foundationof Saskatchewan
BDSept10qxdBD 19082010 1743 Page 40
A
EOCUS 2010 CONFERENCE
The Foundation Assisting Canadian Talent on Recordings With Support From Canadas Private Radio Broadcasters
Citytv()oMNr
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NewWap RADIO
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DDB0
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Globa~
RAWLCb RAD I 0
~ Piaain ~Technical
SlltyV~ s THE CANADIAN PRESS bull
0ROGERS
~ 2010 G0L0 ME0AL AWAR0
~
~ HARVARD
SONY
SaskTe ilsectbull
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 BGR 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 CHS ltFEFF4f7f75288fd94e9b8bbe5b9a521b5efa7684002000410064006f006200650020005000440046002065876863900275284e8e9ad88d2891cf76845370524d53705237300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c676562535f00521b5efa768400200050004400460020658768633002gt CHT ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef69069752865bc9ad854c18cea76845370524d5370523786557406300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt CZE 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 DAN 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 DEU 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 ESP ltFEFF005500740069006c0069006300650020006500730074006100200063006f006e0066006900670075007200610063006900f3006e0020007000610072006100200063007200650061007200200064006f00630075006d0065006e0074006f00730020005000440046002000640065002000410064006f0062006500200061006400650063007500610064006f00730020007000610072006100200069006d0070007200650073006900f3006e0020007000720065002d0065006400690074006f007200690061006c00200064006500200061006c00740061002000630061006c0069006400610064002e002000530065002000700075006500640065006e00200061006200720069007200200064006f00630075006d0065006e0074006f00730020005000440046002000630072006500610064006f007300200063006f006e0020004100630072006f006200610074002c002000410064006f00620065002000520065006100640065007200200035002e003000200079002000760065007200730069006f006e0065007300200070006f00730074006500720069006f007200650073002egt ETI 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 FRA 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 GRE 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 HEB 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 HRV (Za stvaranje Adobe PDF dokumenata najpogodnijih za visokokvalitetni ispis prije tiskanja koristite ove postavke Stvoreni PDF dokumenti mogu se otvoriti Acrobat i Adobe Reader 50 i kasnijim verzijama) HUN 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 ITA 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 JPN ltFEFF9ad854c18cea306a30d730ea30d730ec30b951fa529b7528002000410064006f0062006500200050004400460020658766f8306e4f5c6210306b4f7f75283057307e305930023053306e8a2d5b9a30674f5c62103055308c305f0020005000440046002030d530a130a430eb306f3001004100630072006f0062006100740020304a30883073002000410064006f00620065002000520065006100640065007200200035002e003000204ee5964d3067958b304f30533068304c3067304d307e305930023053306e8a2d5b9a306b306f30d530a930f330c8306e57cb30818fbc307f304c5fc59808306730593002gt KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020ace0d488c9c80020c2dcd5d80020c778c1c4c5d00020ac00c7a50020c801d569d55c002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt LTH 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 LVI 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 NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken die zijn geoptimaliseerd voor prepress-afdrukken van hoge kwaliteit De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 POL ltFEFF0055007300740061007700690065006e0069006100200064006f002000740077006f0072007a0065006e0069006100200064006f006b0075006d0065006e007400f300770020005000440046002000700072007a0065007a006e00610063007a006f006e00790063006800200064006f002000770079006400720075006b00f30077002000770020007700790073006f006b00690065006a0020006a0061006b006f015b00630069002e002000200044006f006b0075006d0065006e0074007900200050004400460020006d006f017c006e00610020006f007400770069006500720061010700200077002000700072006f006700720061006d006900650020004100630072006f00620061007400200069002000410064006f00620065002000520065006100640065007200200035002e0030002000690020006e006f00770073007a0079006d002egt PTB 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 RUM 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 RUS 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 SKY ltFEFF0054006900650074006f0020006e006100730074006100760065006e0069006100200070006f0075017e0069007400650020006e00610020007600790074007600e100720061006e0069006500200064006f006b0075006d0065006e0074006f0076002000410064006f006200650020005000440046002c0020006b0074006f007200e90020007300610020006e0061006a006c0065007001610069006500200068006f0064006900610020006e00610020006b00760061006c00690074006e00fa00200074006c0061010d00200061002000700072006500700072006500730073002e00200056007900740076006f00720065006e00e900200064006f006b0075006d0065006e007400790020005000440046002000620075006400650020006d006f017e006e00e90020006f00740076006f00720069016500200076002000700072006f006700720061006d006f006300680020004100630072006f00620061007400200061002000410064006f00620065002000520065006100640065007200200035002e0030002000610020006e006f0076016100ed00630068002egt SLV ltFEFF005400650020006e006100730074006100760069007400760065002000750070006f0072006100620069007400650020007a00610020007500730074007600610072006a0061006e006a006500200064006f006b0075006d0065006e0074006f0076002000410064006f006200650020005000440046002c0020006b006900200073006f0020006e0061006a007000720069006d00650072006e0065006a016100690020007a00610020006b0061006b006f0076006f00730074006e006f0020007400690073006b0061006e006a00650020007300200070007200690070007200610076006f0020006e00610020007400690073006b002e00200020005500730074007600610072006a0065006e006500200064006f006b0075006d0065006e0074006500200050004400460020006a00650020006d006f0067006f010d00650020006f0064007000720065007400690020007a0020004100630072006f00620061007400200069006e002000410064006f00620065002000520065006100640065007200200035002e003000200069006e0020006e006f00760065006a01610069006d002egt SUO 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 SVE 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 TUR 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 UKR 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 ENU (Use these settings to create Adobe PDF documents best suited for high-quality prepress printing Created PDF documents can be opened with Acrobat and Adobe Reader 50 and later) gtgt Namespace [ (Adobe) (Common) (10) ] OtherNamespaces [ ltlt AsReaderSpreads false CropImagesToFrames true ErrorControl WarnAndContinue FlattenerIgnoreSpreadOverrides false IncludeGuidesGrids false IncludeNonPrinting false IncludeSlug false Namespace [ (Adobe) (InDesign) (40) ] OmitPlacedBitmaps false OmitPlacedEPS false OmitPlacedPDF false SimulateOverprint Legacy gtgt ltlt AddBleedMarks false AddColorBars false AddCropMarks false AddPageInfo false AddRegMarks false ConvertColors ConvertToCMYK DestinationProfileName () DestinationProfileSelector DocumentCMYK Downsample16BitImages true FlattenerPreset ltlt PresetSelector MediumResolution gtgt FormElements false GenerateStructure false IncludeBookmarks false IncludeHyperlinks false IncludeInteractive false IncludeLayers false IncludeProfiles false MultimediaHandling UseObjectSettings Namespace [ (Adobe) (CreativeSuite) (20) ] PDFXOutputIntentProfileSelector DocumentCMYK PreserveEditing true UntaggedCMYKHandling LeaveUntagged UntaggedRGBHandling UseDocumentProfile UseDocumentBleed false gtgt ]gtgt setdistillerparamsltlt HWResolution [2400 2400] PageSize [612000 792000]gtgt setpagedevice
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 13
Street teams are often the first step in a broadcasterrsquoscareer These positions offer the opportunity to learnabout the radio business on the front line face to
face with the audience They allow new talent to try outtheir skills and benefit from the guidance of more experi-enced station staff
Why is it then that street teams sometimes stumbleover their own feet when it comes to remote broadcasts
I recently visited a home centre where the local rockstation was on location As you might expect there was atable placed just inside the front door with a banner over-head emblazoned with the stationrsquos ID A boombox was cranking out the tunes Two young ladieswere seated behind the table totally immersedin their own conversation The air talent was sit-ting on one of the garden swings the store hadon display his back turned to the front door Itsounded like he was speaking to one of his bud-dies on his cell phone
A steady stream of customers was entering thestore and passing right by the remote location
but there was no attempt by the street team to interact withthem If it wasnrsquot for the station banner nobody would knowwhat was going onhellip at least not unless they happened tohear about it on their car radio
The message the customers received from this teamwas loud and clear ldquoWersquore not interested in meeting youright nowrdquo
With curious looks the people went into the store andlikely wouldnrsquot remember the call letters by the time theypassed the cashier
What disturbs me is that Irsquove seen this all too oftenInstead of embracing the opportunity to meet thecommunity and introduce them to the stationrsquosproduct the street team seems to be doing every-thing it can to ignore the people coming in thedoor Although the team is physically presentmentally theyrsquore on the beach
There was a time when the average passerbywould have been impressed with a remote broad-cast There was a lot of complicated equipmentand an opportunity to see a real live DJ If yoursquore
BY MURRAY JOHNSON
Taking it to the streets
BDSept10qxdBD 19082010 1742 Page 13
ii ~ -- l ~middot - middot -_
i i 11 --- I
~
14 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
picturing hula hoops sock hops and Dick Clark yoursquore on the right track Things havechanged a lot since then
Even in the rsquo70s it was hard to make an impression on the public by just showingup in a vehicle with call letter decals At one station I worked for back then we had amotor home all painted up with the call letters and the AampW logo (they sponsoredthe Sunshine Patrol as we called it) I distinctly remember driving along in a paradeone day with the station audio playing over outdoor speakers when I heard a younglady sarcastically call out from the crowd ldquoOooh Irsquom SO impressed Notrdquo
After thinking about it for a while I understood her reaction The Sunshine Patrolreally didnrsquot have the desired impact until the station hired someone to wear an AampWRoot Bear suit and walk along beside the motorhome clowning with the jocks Insteadof hiding inside the vehicle we were now out with the people and that ended upworking much better (It also gave the fellow who wore the bear suit his start on a suc-cessful radio career)
Today we certainly canrsquot rely on music and technology to make an impact all ontheir own Itrsquos likely that any person walking into a store with earbuds on has moremusic loaded on their iPod than a typical radio station has on its playlist The radiodial canrsquot touch the musical variety available on Internet streams from virtually every-where and most anyone with a computer can set up an online station and be broad-casting to the world without spending a lot of money This stuff just doesnrsquot impressthe general public anymore
Not only that but the idea of radio broadcasting as a one-way medium is totallyoutdated It has been replaced by a new more interactive concept Social media hasmade a huge impact on our society and broadcasters have begun including it in theirday-to-day operations as a feedback path Itrsquos much more effective than the old requestlines which were usually off the hook anyway
Todayrsquos broadcast consumer expects to interact with radio stations which is whywe should no longer consider them to be ldquolistenersrdquo or ldquothe audiencerdquo Instead they
are consumers of our productmdashand de-manding ones at that They want to par-ticipate in a community of their choosingand itrsquos up to us to convince them to joinours
Which gets me back to my originalpointmdashunless the street team is fully en-gaged interacting with those taking thetime to attend the event all efforts arewasted Even if we make things soundexciting on the air the people will doubtour sincerity if they arrive to find out theevent is actually a dud Itrsquos like attendinga party where everyonersquos keeping to them-selvesmdashthe potentialrsquos there but itrsquos justnot happening
To make magic in broadcasting wehave to be prepared Every seasonedbroadcaster knows this and this extendsfrom the studio to the street Promotionmanagers should ensure that street rook-ies are given the benefit of a solid orien-tation covering station branding code ofconduct dress code and most important-lymdashHOW to interact with the public
Team members should be familiarwith the station personalities and whentheyrsquore on the air They should also knowthe names of station management andhow to contact them should the needarise It would be a good idea to have asenior staff member accompany a newteam for the first few events to providesome coaching and make sure they knowhow to set up an effective remote
With a multitude of entertainmentchoices available to the community wehave some stiff competition To be rele-vant we need to be out there and partic-ipating If yoursquove ever been on a cruiseship you may well wonder where the staffgets their endless energy and enthusiasmas they keep the passengers entertainedaround the clock for the duration of thecruise Somethingrsquos always happening andthe staff will be on top of it Thatrsquos whatradio is supposed to be likemdashmagic
The truth is something IS always hap-pening on the street Radio is well placedto be part of the action and to help drawthe audience together Local presence is akey strength that we can weave into thecommunity fabric good entertainmentvalue will keep the people coming backand help us grow the brand Effectivestreet teams maintain contact by beingseen as well as heard making sure theystay on top of the action
Today technology allows us to partic-ipate in ways unimaginable in the sock
BDSept10qxdBD 19082010 1742 Page 14
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 15
hop days We now have mobile deviceapps that fit a remote broadcast facilityinto the palm of your hand
These new apps turn an iPhone orAndroid mobile phone into a self-con-tained production tool Broadcast quali-ty audio can be sent live with mix-minuscue feedIFB back from the station Someproducts even allow you to packagematerial complete with sound bites andtransmit it via FTP to be ingested into theline-up as needed all over 3G or Wi-Fi
Because wersquore no longer tethered to apiece of copper wire wersquore free to be cre-ative and quickly go where the action is
This opens up some new possibilitiesfor street teams to cover an event Thereis no technical reason why a team mem-ber canrsquot roam the venue to get someinteresting comments from customersand edit them on a laptop for inclusionin the next bit Actually therersquos nothingstopping us from doing remote hits fromevery department in the store A littleimagination is all it takes Play it upmdashmake it interesting within the brandguidelines and appropriate for the targetdemographic
Video podcasting offers new possibil-ities as well Short items can be assembledat the venue and uploaded to the stationwebsitemdashlive on location Remember itrsquosabout being seen as well as heard and theright tools are now affordable and readi-ly available
Imagination is what makes radio dif-ferent from CDs and mp3 players
Radio is supposed to be a live artform (no really) It takes skill to connectwith people on an emotional level andgenerate excitement Consider what a dif-ference it would make to portray theremote as a spectacular eventmdashsome-thing that nobody will want to missldquoEveryonersquos having a great time hereYoursquod better get right down here and joinin the funrdquo Then follow through bymaking it so
When people respond we need towelcome them and thank them for com-ing (Walmart figured this one out a longtime ago) If we put together a smallpackage of listener discount coupons oroffer them a chance to win a prize somuch the better We want to make themfeel special for attending our event
This is the time to convince customersto give us a try and to begin buildingbrand loyalty We want them to punchup our station when they get back to the
car When they get home on their computers we want them to ldquofriendrdquo us onFacebook and follow us on Twitterhellip we want them to give us a spot on their mobiledevicehellip we want them to tell their friends to check us out
So therersquos the real value of the street teammdashitrsquos guerrilla marketing for the stationbuilding new listener relationships one community member at a time Itrsquos takingadvantage of new technologies to better connect with the audience and itrsquos vital forour future that we do it very very well
Murray Johnsonrsquos radio career spanned more than three decades both on the air and behindthe scenes most recently designing broadcast facilities for the CBC He may be reached bye-mail at murrayjbellnet
BDSept10qxdBD 19082010 1742 Page 15
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16 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Getting the read you want and need
How do you get the read you wantfrom your voice talent in thelimited time you have to get that
promo on airIt seems the place to start is not with
your station voice or announcer itrsquos withyourself as the writer or producer
Marice Tobias is the head of TobiasEntertainment Group a leading industryconsultant in LA who has over time af-fectionately become known as ldquoThe VoiceWhispererrdquo She coaches voice talent andproducers alike The goal is always thesame to get the best product on the airShe says the best way to do that is to startat the end
ldquoIf yoursquore going to go on a trip youstart with where you are goingrdquo saysTobias ldquoFrom there you draw out yourmap A script is a map You need to know
where do we want to wind up What isthe goal what is the destination Oftenproducers say itrsquos to get people to watchthe show or the channel But thatrsquos yourend game What is the end game for theaudience The producer needs to putthemselves in the position of the audi-ence and basically say what am I goingto get out of watching this show or watch-ing this networkrdquo
While her advice is geared toward di-recting voice talent it can be taken rightback to the writing phase to really makea promo sing Write the promo from theaudiencersquos point of view Why should theywatch What will they get out of it Or inTobiasrsquo words ldquowhatrsquos the destinationrdquo
ldquoThe destination is an experience (Asa viewer) Irsquom going to have an experi-ence and itrsquos going to be an adventurehumorous informative The actual take-away from any experience whether itrsquoswatching a program or anything in lifeis a feeling If you can identify the feelingthen you have the destinationrdquo
Why is that so importantldquoBecause basically a promo is a prom-
ise a promise for the experience and thetakeaway will be the feelingrdquo she says
Tobias says in a promo the promise isthe tease of the experience and the feel-ing the audience will get when they watchthe show The job of the promo is to cre-ate the desire to have the experience andfeeling depicted in the promo
Getting to that place is multi-facetedfrom the visuals graphics music andvoice So when it comes to directing thevoice if the producer has a clear visionof the feelings and emotions of the spotthen itrsquos simply a matter of directing thetalent to put them into the state of mindnecessary to deliver the right feeling ofthe spot
ldquoOnce (the producer) has analyzed thematerial themselves they can jot down acouple of adjectives that point the talentto the part of town that they want the readto liverdquo she says ldquoBut my recommenda-tion is always give (the voice talent) achance to give their own take on whattheyrsquore doing and let them run it three
JOHN McGRATH
times Then you get to see a perspectivethat may give you some ideas for takingthe read in a somewhat different direc-tion than you would have thought Soyou are benefiting from someone comingat the material from a fresh perspectiveIn the case of your signature voice itrsquosfresh eyes but with an understanding ofwhat your manifest or mission statementof the network or the show is You areessentially co-creating with this personrdquo
She advises succinct directionldquoGenerally the number one concern
(for promos) is to get the read into timeIn the interest of time (producers) some-times say we need it quicker or faster Butif you tell a performer to just speed upthen you will get a sped-up read But ina drama the way to achieve speed is toadd intensity or in comedy enthusiasmGiving (the voice performer) somethingto ldquoplayrdquo will give you a more qualitativereadrdquo
Another directing tip she adds is tokeep chatter between takes to a minimumbecause ldquoit takes everyone out of thezonerdquo And when itrsquos all about communi-cating that feeling the zone is whereeveryone in the session needs to be
John McGrath is a voice-over actor andwriter specializing in promos imaging com-mercials and animation He may be reachedby phone by email at infojohnsvoicecom
BDSept10qxdBD 19082010 1742 Page 16
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NOTThinking how to better manage your media integrated business systems
Should you integrate or interface Were you inspired by presenters such as
Ray Kurtzwell who spoke about using information technology to foster
organizational innovation
If you are in the planning stages yoursquoll be reassured to hear that the results are
outstanding But get ready because itrsquos not for the faint of heart with most initiatives
taking more than five years to complete
Sheila Calhoun Vice President of Traffic Services at Canwest Media spoke to
Broadcast Dialogue about re-engineering broadcast business systems As the
business sponsor for Canwestrsquos S4M (Success for Media Integrated Business
System) Sheila led the design and implementation of an integrated back office
system
What is S4MldquoS4M was designed to re-engi-
neer our business systems as it is aseamless content sales and trafficsystem that enables Canwest tocreate business opportunities andachieve client service excellencerdquo
What was the reason for embarkingon such a large undertaking
ldquoWe saw our business worldchangingmdashbroadcasters were get-ting bigger and there were fewerstandalone stations Operations werebecoming more complex new com-petitors had arrived in the form ofSpecialty and Internet and thebusiness of broadcasting itself wasrapidly evolving We had 30-secondspots and now more often bill-boards 10- 15- and 60-second spotsalong with closed captioningCanwest needed to administer pro-gram changes faster to be evenmore reactive to client needs
ldquoAnalyzing information tookweeks as we attempted to mergedata from multiple systems to deliv-er results to clients and producecritical internal documentation Wedecided to move to a large integrat-ed state-of-the-art system to improve
our best practices provide superiorcustomer service and introduce newbusiness analyticsrdquo
How did it affect workflowldquoPreviously and although we
worked side-by-side workwould be performedin one area thenh a n d e d
for the faint of heart
BY CELESE FLETCHER
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 17
BDSept10qxdBD 19082010 1758 Page 17
off reworked in another area with new elements added then handed offreworked and so on When you take four to five systems across multipleusers and change to one integrated system you in essence change the entireprocessmdashthe interaction workflow and procedures all change
ldquoToday any work performed has an immediate effect in multiple areas ofbusiness It requires people to communicate continuously Workflow anddeliverables improve as you gain efficiencies and greater understanding of howsystems work
ldquoChallenging transitions for any organization people intellectually appreciatethe technology but donrsquot realize the full impact until working within the new processand experiencing the benefits What was once an effortless process during implemen-tation becomes a learning experience They must consider the actions they take with-in their specific job function and ensure that any effect on other areas of business isconsideredrdquo
What were the biggest challengesldquoImplementing system changes takes many years At the same time business keeps
evolving which requires constant adjustment to the environment Elements arise thatyou didnrsquot even dream of when you started the business keeps shifting and adapta-tion must be accommodatedrdquo
How did you manage through constant adaptationldquoThe single most important factor is to have a committed senior management
team willing to stay the courseldquoCommunication was critical in all areasmdashnever making assumptions that people
knew or fully understood the implementation In frequent face-to-face meetings andwritten documentation we explained each step in the transition To over-communi-cate is a key lesson for anyone undertaking a large integrated project as not everyonesees the big picture
ldquoItrsquos not a quick win and certainly not a big personal win for individuals Youneed to have a group of people able to keep the vision and stay the course There isno painless way to go through a big change like this It takes huge commitment frommanagement and is not for the faint of heartrdquo
What did you do to respond to business changes
ldquoWe strategically re-assessed and re-evaluated our approaches throughoutthe process A task force of various busi-ness leaders across the company collec-tively discussed our progress assessedrisks and educated one another on busi-ness impact We gave people the oppor-tunity to be heard and understood
ldquoEssentially we constantly re-engaged people and kept moving for-ward because there was always anothercommitment to meet and another dead-line to achieve and measure
ldquoWe extracted key stakeholders fromsales research programming and ITright out of the day-to-day business towork closely with the vendor and thecore implementation team to make surewe were building the best system possi-ble We contracted expertise outside ofthe business in certain areas like projectmanagement change management andsoftware testing
ldquoCanwest formed a strong workingrelationship with the vendor who wasvery flexible and worked with us throughany setback encountered
ldquoKey stakeholders were repatriatedback into the business as the system wentlive This allowed us to pay attention tosmall details and always think of the busi-ness and people using the systemrdquo
What was the greatest learningldquoTeamwork In all my years I never ful-
ly appreciated or understood the mean-ing of team until this project Even whenwe disagreed we always talked throughthe challenge and ALWAYS moved for-ward together
ldquoThe beautiful thing about a team isgoing forward together and achievingcollaborative solutions for our businessand our clientsrdquo
Celese Fletcher is Principal of The FletcherConsultancy in Toronto She may be con-tacted at celesefletcherrogerscom
18 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
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Celese
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er
BDSept10qxdBD 19082010 1742 Page 18
EJVE0 Broadcast Division
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 19
From reports of dwindling viewer-ship and ad avoidance to increasedcompetition from the Internet
much has been written about televisionrsquosapparent demise However two recentsurveys speak to televisionrsquos ongoingstrengths as an advertising mediumeven among younger demographics whoare often purported to be disappearing
When personal video recorders (PVRs)were first introduced many said that thistechnology would lead to television adavoidance (and ultimately ineffective-ness) among the majority of CanadiansYears later only 20 of households inCanada own a PVR Furthermore televi-sion continues to be upheld as the mostinfluential persuasive effective andpowerful advertising medium outper-forming radio Internet print and out-of-home according to Television Bureauof Canadarsquos (TVB) Attitudes Survey con-ducted by BBM Analytics in May 2010
According to this telephone surveywhich polled 1001 people 596 ofadults 18+ said that television advertis-ing was the most influential well aheadof newspapers (131) Internet (119)radio (57) magazines (38) and out-of-home (08) Television was alsofound to be the most persuasive form ofadvertising (598) outdistancing news-paper (131) Internet (74) radio(70) magazines (55) and out-of-home (18)
With regards to efficacy television wasreported to be the most effective adver-tising medium (562) followed at adistance by newspaper (135) Internet(13) radio (74) magazines (32)and out-of-home (21) Similar respons-es were recorded for advertising powerand authority
And while it is often reported thatpeople arenrsquot watching TV anymore the
survey revealed that among adults 18+television had the highest reach of allmedia (857) and people spent themost time with it 239 hours per capitaweekly compared to 183 hours for radio159 hours for Internet 25 hours fornewspaper and 08 hours for magazine
Television was also cited by respon-dents as their ldquomain sourcerdquo for newslocal weather traffic and sports
The results of this survey corroborateTVBrsquos new Ad Receptivity Survey con-ducted by BBM Analytics in June 2010which found that people are most recep-tive and attentive to television advertis-ing and they notice it more This is eventrue for the 18-34 demographicmdashoftencited as elusive television viewers
According to the telephone survey469 of adults 18-34 said they are mostreceptive to advertising messages on tele-vision well ahead of out-of-home (14)Internet (104) radio (82) newspa-per (82) and magazine (49)
For adults 18-49 television (450)was also cited as the medium that theywere the most receptive to for advertisingmessages Radio and out-of-home round-ed out the top three far behind with127 and 112 respectively
The survey further found that adults18-34 paid the most attention to adver-tising on television (469) outperform-ing out-of-home (175) newspaper(91) Internet (85) radio (75)
and magazine (51) Adults 18-49 alsosaid that they paid the most attentionto advertising messages on television(435) well ahead of out-of-home(134) and newspaper (116)
In terms of where people are mostlikely to notice ads 45 of adults 18-34cited television much higher than Inter-net (292) radio (91) newspaper(64) out-of-home (38) and maga-zine (32) For adults 18-49 televisionranked highest with 52 followed byInternet well behind with 225 andradio with 116
Survey participants also named TVcommercials as their favourite form ofadvertising
So despite the emergence of new tech-nology and competing media optionstelevision remains the most effective ad-vertising medium across all demograph-ics Television not only has the ability toinfluence and persuade but Canadiansare also more attentive and receptive tothis medium
And with its ability to deliver highreach and usage marketers should con-sider television as the best foundationupon which to build their communica-tion and business growth plans
Theresa Treutler is President amp CEO of theTelevision Bureau of Canada in Toronto Shemay be reached at (416) 413-3886 or atttreutlertvbca
TV is still the one
THERESA TREUTLER
BDSept10qxdBD 19082010 1743 Page 19
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The Western Association of Broadcasters Board of Directors Neil Shewchuk CIXM-FMWhitecourt Tom Newton CKCK-FMCJME Regina Michael Olstrom Harvard BroadcastingRegina Mitch Bozak Global Regina Paula Davies Citytv Calgary Richard Kroeker Golden
West Broadcasting Steinbach Vic Dubois CJWWCJMK-FMCKBL-FM Saskatoon WadeMoffat CTV Saskatchewan and Doug Gunn The TDL Group Corp Calgary
Eacuteric Paulhus Joe Aguiar Eacutemilie Godbout CRTC Gatineauand Candice Molnar CRTC Winnipeg
Bev Brooke and Glenn Ruskin Rawlco Radio Saskatoon
Wayne Rorker and Torri MuzkaGlobal Saskatoon
Bill Hanson CTV Winnipeg and MichaelOlstrom Harvard Broadcasting Regina
Sandi Leonard and Tom PeacockAstral Radio Calgary
20 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Bill Hanson CTV Winnipeg andAl Thorgeirson Edmonton
BDSept10qxdBD 19082010 1743 Page 20
Images from theWestern Association
of BroadcastersConvention
Lloyd Lewis CTV Edmonton
Sophy Schiller Melina Nathanail Rena Nathanail of Nathanail CaptioningCalgary and Cathy Hanson Red River College Winnipeg
Pam Leyland Rawlco Radio Saskatoon
Stephen Sienko Target Broadcast Sales Torontoand Lyle Walsh GX Radio Yorkton
Joe Uyede Novanet Communications Ajax Bill Hanson CTVWinnipeg and Joanne Uyede Novanet Communications
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 21
Mitch Bozak Global Regina Bill Hanson CTV Winnipeg and Wade Moffat CTV Saskatchewan
Tami Moffatt CTV Saskatoon and Shawna KroekerGolden West Broadcasting Steinbach
BDSept10qxdBD 19082010 1743 Page 21
22 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Important boost for campus radio
One of the highlights in the CRTCrsquosnew policy for campus and com-munity radiomdash$775000 for this
segment of the radio businessmdashmust havebeen like a Christmas gift in the middleof summer
Almost a decade after the last reviewthis policy accepted the argument thatthe poor sisters of the industry shouldget a little slice of talent developmentmoney courtesy of private radio
Often lost in the debate is the rolethat these stations play in advancingbroadcasting in Canada Perhaps the twomost important aspects are that they area training ground for workers for the bigguysmdashprivate and public radiomdashand theyprovide an important platform for alter-nate and new musichellip writ large
When campus radio began it was
generally very low powermdashso low that youcould only hear it on the designated cam-pus and sometimes only over speakersset up around the campus Hardly radioand not really broadcasting Campus sta-tions had a bit of educational content butthey were really alternate and had plentyof spoken word
That distinctiveness has remained thecore of campus radio today and will beso in the new policy with a 15 mini-mum requirement of spoken word andspecialty music and a maximum of 15of the famed ldquosub-category 21rdquo aka poprock and dancemdashthe stuff that you hearon most commercial stations
There isnrsquot a lot of community radioin English-speaking Canada but there isa lot in Quebec where the provincialgovernment for years has been pumpingsmall amounts of money to these stationsoften based in small towns and rural areasof the province
Many campus radio stations are tiedto educational programs in broadcastingand journalism whereby students haveto put in a certain amount of time as partof their course work They get real hands-on experience and are ripe for hiring oncethey graduate Along with them are anendless stream of volunteers who neverreally want to work in radio full-time butlove the opportunity to broadcast tosome kind of niche audience sometimesfor years on end These folks also get afollowing and everyonersquos happy
When it comes to airing alternatemusic itrsquos not just an esoteric thing ofproviding airtime to the weirdoes A lotof what begins as alternate becomes main-streammdashits newer sounds different kindsof music or just decent stuff which thebig guys donrsquot pick up because it is un-known in the market Campus radio actsas a safety net to get us the listeners allkinds of music complementing the com-mercial stations who are driven largely bythe chartsmdashalthough many of them dopay some attention to emerging artists
In short campus radio does vital serv-ice to the development of Cancon andin so doing does take a little pressure off
ANDREW CARDOZO
the commercial guys It has also general-ly done well in portraying and giving air-time to the cultural and racial diversityof Canadiansmdashon campuses and in thewider community
That the CRTC has developed a newmechanism to help non-profit radio isgood for honouring its obligation tohelp the public good Itrsquos called theCommunity Radio Fund of Canada theCRFC something like the CRTC
The next one the Commission woulddo well to look at favourably is nativeradio There are native radio stations innumerous tiny communities in the northand the Native Broadcasting AssistanceProgram located in the Department ofCanadian Heritage has been reducing andnot keeping up with demand In the southis Aboriginal Voices Radio Network(AVRN) with its flagship in Toronto andlicensed in several large cities
Both need help and the CRFC pro-vides a good model for the Commissionto help these stations the way it was ableto assist APTN through subscriber fees
The CRFC is a good mechanism whichshould be used in other settings for oth-er sectors of Canadian broadcasting Thereis a small drop in funds for FACTORMusicAction in the range of three per centThe Commission nevertheless did wellby using the powers under Section 3 ofthe Broadcasting Act to ensure the viabil-ity of the diversity of the system overall
Andrew Cardozo a CRTC Commissionerfrom 1997 through 2003 chairs the NewCanada Institute He may be reached atandrewcardozosympaticoca
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wwwrohde-schwarzcom
BDSept10qxdBD 19082010 1743 Page 22
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bull Portable with ACDC power supply - excellent for field use
bull 3GHz spectrum ana lyzer bull Power meter with poser sensors
from DC to 40 GHz
Another first for CKUA radio
BY BARBARA JONES
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 23
Over 80 years ago in 1927 publicradio station CKUA was launched inAlberta as the first educational broad-
caster in Canada In 1995 the stationrsquos web-site went live and shortly afterward CKUAmarked another milestone by becomingthe first Canadian radio station to stream itssignal
ldquoThe Internet was in its infancy relativelyspeaking back thenrdquo notes current GeneralManager Ken Regan
When first launched wwwckuacom wasfocused on accredited online teaching It wasclosely associated with Athabasca Universityand IT talent from the school was involved inthe sitersquos creation
Like many listeners Dan Webb was pas-sionate about CKUA and believed it needed astrong web presence The Athabasca University
Thank you for your letterand for dedicating a poemto me this morning on The
Road Home I am originallyfrom Calgary but have
been living in Buenos Airesfor almost two yearsmdash
where I listen regularlyhellip Iwas traveling through
Patagonia hellip and of coursethere is Internet globally andI was able to listen to CKUA
MarayamdashBuenos Aires Argentina
I just recently retired toThailand no more
Alberta wintersmdashsmile but it is wonderful to listento the best radio station online and remind me of the
beautiful long summernights in Alberta
BobmdashKarat Thailand
BDSept10qxdBD 19082010 1743 Page 23
employee volunteered his time and provided the technical expertise to keep the sta-tion on the leading edge nationally
That degree of passion reflects from the stationrsquos on-air talent to its listeners andback again CKUAorg extends the Edmonton stationrsquos reach to additional loyal listen-ers far beyond Albertarsquos broadcasting borders The site averagesbetween 120000 and 150000 unique visitors each month
The last time the on-air station was measured by BBM itachieved a weekly cume of approximately 170000 withmost of that audience found in Alberta
CKUA has uncovered an international audience for itsldquomusic expertrdquo format an audience ready to donate funds tosupport the stationrsquos mandate
Celticmdashjazzmdashpoetrymdashfusionmdashobscure instrumentalhellip the CKUA staff is knownglobally for presenting well-informed programming about all types of music beyondthe confines of mainstream radio
Over two-thirds of the stationrsquos annual budget about $3 million is raised throughvoluntary listener donations The station runs two on-air fund raising campaigns eachyear each lasting 10 days Listeners can donate online 247 a convenient and success-ful website function Online contributions represent about 50 of total voluntary lis-tener donations each year
Regan notes that much of what CKUA is doing online is not unique but reflectiveof the way the world and audiences are changing ldquoEven though we work in a so-calledradio station it is not about radio or television anymorerdquo he said ldquoWe have to stopthinking of ourselves as radio broadcasters We are content producers and distributors
ldquoThe internet has changed the rules of the game Now we have to genuinely thinkabout graphical interfaces and design and video and audiohellip all of these other ele-ments the public just expectsrdquo
Strategically keeping on top of listen-er expectations the station plans to over-haul the design and technical structureof CKUAorg before year end
ldquoIf all we do is continue to streamaudio and not think or do somethingabout the other elements people arejust not going to botherrdquo Reganadds ldquoWe want to try our best tokeep pace with public expectationsrdquo
The stationrsquos passionate listenersask regularly about the music they hearbroadcast or streamed online Today theycan review online playlists but areunable to purchase the music throughthe site To address this demand CKUAis setting up an affiliate agreement withan online music company
ldquoThe principle is to allow users to thegreatest extent possible to be able to usethe CKUA website as a portal by whichthey can access great musicrdquo Regan said
The revamped site will likely includea robust content archive and videos ofmusician interviews from each of CKUArsquosprogramming genres
The station would like to do morepodcasting of its music programming (itcurrently podcasts news and informationshows) but copyright legislation and reg-ulations make that type of service difficult
Taking a page from Webby-award win-ning NPRorg the future CKUAorg mayfeature original online programming web-only articles expanded stories video slideshows artist micro-sites and social net-working tools
It all costs money and requires expert-ise much of which Regan admits thestation doesnrsquot have in-house Howeverhersquos quick to point out that the stationenjoys the luxury of a unique global lis-tenership thatrsquos supportive passionate andpoised to help them achieve CKUArsquos on-line product and programming objectives
ldquoAs long as we articulate to our audi-ence we need to do this and here is whatit will mean to you they will pull out theircredit cardsrdquo he predicts
Hello ThailandArgentina
Barbara Jones isPrincipal of Sailor JonesMedia Inc of OwenSound ON She may bereached by e-mail atbjonessailorjonescom
24 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
BDSept10qxdBD 19082010 1743 Page 24
fHl ~ FILM
[2j RECORDING
~ NEW MEDIAS
~ POSTPRODUCTION
~ RADIO
~~ TELEVISION
ck)a rodionetwork
DOLBY BROADCAST
IIIDOLBV
dolet Digital KHia sustems
~ iSisox-TE C H lrI CJ LCJC3V
=
~ ~l~iiii~~~di ~ middot middot 1
ltlgt SOrKgtmiddot TECHNIQUE
MONTREAL TORONTO T 514-332-6868 T 416-947-9112
The Art of Listening Makes for Solutions
sonotechniqueca
VANCOUVER T 604-298-2200
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 25
Stan Klees The Original Canadian Music Man (Part 2)
When we last left Stan Klees hersquodbeen in Toronto radio for sever-al years but when his father be-
came ill he gave up his radio career andgot a job at the post office to help paymedical expenses But fate soon steppedin
Stan fell in love with a dancer in theBroadway touring company of Kiss MeKate and because of her ended up spend-ing a lot of time in New York The fre-quency of his trips led to a reservations jobat TCA (later Air Canada) which came inhandy a few years later when CBC TV pro-ducer Stan Jacobson was flying BobbyDarin into Toronto for an appearance onCross Canada Hit Parade
ldquoBy this timerdquo Klees remembered ldquoIwas working for ATCO Records and I wasat CBC waiting for Bobby Darin to fly inIt was my job to look after him once hegot there Stan (Jacobson) came over tome and said lsquoNew Yorkrsquos fogged inDarinrsquos not comingrsquo I said lsquoGive me aminutersquo I made a phone call to Air Canadaand got my old manager I told him theproblem and he said hersquod call me backwhich he did Hersquod got Darin on the nextAmerican Airlines flight into Toronto Iwent to the airport to pick him up gothim to CBC and we became good friendsIn fact he stayed in the guest room at myhouse that night because he couldnrsquot getback to New York We traveled a lot to-gether over the years had a lot of funand I always say that I owe my career to
Bobby Darin because of all the peoplehe put me in contact withrdquo
Klees and Darin remained friends un-til Darinrsquos death in 1973
Another friendship that turned into asuccessful long-time working relationshipwas with Walt Grealis
In 1964 Grealis a former Torontopolice officer and Klees launched RPMWeekly and ran it for the duration of itsexistencehellip with a little help from Stanrsquosmother Klees smiles as he remembersldquoMy mother was the patron saint of RPMWhenever we didnrsquot have enough moneyto pay the post office or the printer shersquodloan us whatever we neededrdquo
Stan and Walt also co-founded theJUNO Awards which began as the RPMAwards
ldquoAt firstrdquo Klees recalls ldquowe thoughtwersquod just do a poll so we put a ballot inRPM people filled it out and mailed orfaxed it back As I recall we got about 150responses but the winners didnrsquot receiveanything
ldquoSomebody came into the office oneday and said lsquoItrsquod be nice if you sent thewinners a scroll or something that theycould hang on the wallrsquo so I designedone and we sent them out The followingyear we decided to throw a party andinvited 75 peoplemdashand 150 showed upWithin 20 minutes there were no sand-wiches left and the bar was finished Waltread off the winnersrsquo names they cameup to pick up their awards and it wasoverrdquo
At the next yearrsquos ceremony Stanrsquosmother came to the rescue once againand made enough sandwiches to lastthrough the eveningrsquos festivities
The RPM Awards eventually becamethe JUNO Awards and a few years laterthe Canadian Academy of Recording Artsamp Sciences an organization set up specif-ically to handle the Awards took over con-trol Stan and Walt stopped going to theJUNOs in 1996 as they were both disap-pointed at how they were treated
Stan Klees was a very early supporterof Canadian talent Long before the CRTCbrought in the CanCon regulations which
DOUG THOMPSON
Stan fought long and hard for he wascreating Canadian hit records with artistslike Shirley Matthews and Little Caesar andthe Consuls on labels such as Tamaracand Red Leaf Stanrsquos design of the MAPLlogo is still in use today
At the 2001 SOCAN dinner whereKlees was given a Special AchievementAward the audience of Canadian musi-cians songwriters and publishers gavehim a seven-minute standing ovation
Although Walt Grealis who died ofcancer in 2004 received the Order ofCanada in 1994 for his contributions tothe Canadian music industry Stan Kleeshas not yet been so honoured
Itrsquos time we change that
Doug Thompson can be reached by e-mailat dougtrogerscom
BDSept10qxdBD 19082010 1743 Page 25
Introd ucing
Connect your music scheduler directly to your PPM~ listeners
I CE + REACT I
dleercsworkscom 1877774107bull
wwwmediamonitorscom wwwgselectorcom
~2002-2010-Honlcon All ll91u- Allshylheproporyol___
26 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Ants donrsquot sleep
Do you believe that ants donrsquotsleep Do you believe that agiraffe can go without water
longer than a camel Whether or not youbelieve these statements depends on whosays them
Apparently if a person with a foreignaccent told you these things you would-nrsquot believe them
Why According to research at theUniversity of Chicago a foreign accentreduces credibility in ways that the speak-er and the listener donrsquot consciouslyrealize Because an accent makes a per-son harder to understand listeners areless likely to treat what they say as truth-ful The credibility decreases even moreas the accent thickens
ScienceDaily summarized the study asa way ldquoto test the impact of accent on cred-ibility American participants were askedto judge the truthfulness of trivia state-ments by native or non-native speakersof the English languagerdquo and providedtop line findings from the research
Boaz Keysar is a Professor of Psychol-ogy at the University of Chicago and anexpert on communication Keysar saysldquoThe results have important implicationsfor how people perceive non-native speak-ers of a language particularly as mobili-ty increases in the modern world leadingmillions of people to be non-native speak-ers of the language they use daily Theaccent makes it harder for people to
understand what the non-native speakeris saying They misattribute the difficultyof understanding the speech to the truth-fulness of the statementsrdquo
This is perhaps the most relevant out-come of the study for commercial writersand producers If people cannot be clear-ly understood they cannot be believed Wedonrsquot disbelieve consciouslymdashthe accenttricks us into thinking we donrsquot believe itsimply because we donrsquot understand itNow what
There are many great commercials withso-called foreign accents in them Cleverwriting and a unique sound makes thesecommercials really pop Such commercialshave been running for yearsmdashwe can onlyassume they work or the creative wouldhave changed ages ago
The unmistakable voice of HughHeron of Heathwood Homes is just thatmdashunmistakable His voice oozes credibil-ity due in large part to the fact that healways speaks with sincerity While theoccasional word or phrase in his thickScottish accent may be difficult to wrapyour ear around the overall tone of hisvoice makes Hughrsquos commercials standout He told me recently that people hemeets on the street treat him like a friendbecause they feel like theyrsquove met himbefore His voice is unique and memo-rable Thatrsquos why his commercials work
One of my favourite commercialsmakes fun of the stereotypical human
MAUREEN BULLEY
response to people who donrsquot speak yourlanguage ldquoGood Morning is this theinformation deskrdquohellip the opening linein this classic spot for SAS Airlines fea-tures an American speaking to a Europeanhe believes doesnrsquot understand him Sothe American speaks English but does soextremely loudly and extremely slowly Asit happens he is speaking to a British manwho speaks English very well thank youvery much Ironically the American isoverseas and the tables are turnedmdashnowhe is the man with the supposed accent
So is there a place for foreign accentsin radio advertising
Irsquom not entirely sure but what I doknow is that participants in the RadioPower Tools research gave low scores tocommercials that contained a foreign ac-cent if it was ldquoa voice that drips with anon-mainstream accent spoken only bya small group within the population andused for no apparent reasonrdquo
Clearly the operative here is ldquono ap-parent reasonrdquo So if it makes sense toinclude a voice with an accent do so withpurpose I would also suggest using a voicewith a genuine accent instead of tryingto replicate one Yoursquoll be disappointedwith the finished sound of the piece andyour client will be disappointed with theresults of their advertising unless yourvoice talent can truly nail that accent theydonrsquot naturally possess
So do ants sleep or not Accordingto BBC Earth on average a single workerant in Britain takes 250 naps a day buttheyrsquore only a minute long The Queenfalls asleep at far more regular intervalsthan her royal subjects Guess they canrsquotunderstand a word she says
Maureen Bulley is president of THE RADIOSTORE She may be reached at 1-888-DORADIO or at doradiototalnet
BDSept10qxdBD 19082010 1743 Page 26
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plus a chance to win an iPad bull
Congratulations Facebook you rockAccording to Hitwise Facebook has become the most
visited website in the United States Its market share ofvisits was up 185 over the same time last year Just tocompare Google was up around nine percent
I was going to Google what that meant but it justseemed cruel
I believe it means that we are spending more timepoking people we wouldnrsquot waste the time of day to chatwith than we are looking up important stuff like sportsstats or interesting uses for peanut butter (which incidentally include lubricant pet pill disguiser andpaper label remover Really I Googled it)
Wersquove all Googled ourselves from time to time manyof us using a computer
But facebook it Facebook is taking over the worldAs you read this I am on Facebook Go aheadhellip go
friend mehellip Irsquoll be there Itrsquos where I live nowFacebook tempts us with the egotistical promise that
someone somewhere on the planet really really wantsto know every single errant thought that crosses our
minds AND they want to see photos AND they want toknow what we think about their thoughts AND photos
Capitalized conjunctions aside Facebook is theperfect place to cut and paste the creative work of othersinto our electronic personas instead of actually doingsomething creative or original ourselves thus savingtime that we can then use to do more poking and lesstalking How am I today Just check out the stolen lyricfrom someone elsersquos song I have posted as my ldquostatusupdaterdquo Apparently today I am a little Olivia NewtonJohn (pre-Grease)
Itrsquos a diseaseI must comment on your new cat photo or I will dieOops hang on a sechellip gotta return a poke Back
now LMAO Freakinrsquo funny catsLike you I joined initially to see what all the fuss
was about In its original days Facebookers were lessconcerned about security so you could scan astrangerrsquos profile check out their friends and eventheir friendsrsquo friends It was a voyeuristic orgy of peek-age Not that any of us did that sort of thing of course
Once the lurking was curtailed the search was on forco-workers and family members as we embarked on awildly competitive jag to snag as many friends as possible
In those early days getting a Friends request was agiddying high
Ooooohhellip someone wants to be my friend INSTANTADD
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 27
Poke-poke
BY MARK LA POINTE
status update
BDSept10qxdBD 19082010 1743 Page 27
Now of course we are more discerning of the company wekeep Do I know them Will they clutter my page with applica-tion drivel and invites to lame events Or worse will they notbe interested in my brilliant application newsfeed and my ldquoohso importantrdquo event
After the friends came the gameshellip sorry ldquoapplicationsrdquo Nowwhen Irsquom too tired to poke I can find out what kind of dog Iam or what country song tells my storyhellip or God help me playFarmville (along with over 83 million other monthly users)
(By the way my answers are dachshund and Goodbye EarlAlso I have never been too tired to poke I know it happens tomen my age but knock on wood I still can)
And letrsquos not forget the frustration of the endless programupdates I just figure out where everything is so I can steer theUSS Facebook without having to rely on Mr Sulu whenBAMhellip my life is chaos again and instead of checking my noti-fications I am driving straight into the sun while Yeoman Randlooks intensely into the soft focus camera In its present incar-nation I still canrsquot find the damn ldquoSign outrdquo tab
It has only taken a few years for a simple social networkingtool to become the worldrsquos biggest scrapbook Our need toshare has even pushed into the formerly sacred Have you seenthe video of the couple that interrupted their ldquoI dosrdquo to updatetheir Facebook status from ldquosinglerdquo to ldquomarried I think I actu-ally threw up a little that time
Remember first second and third base (No not baseball)It has been re-faced
Now therersquos ldquoFace-baserdquo that magical part of love when youchange your status from ldquoSinglerdquo to ldquoIn a relationshiprdquo I assumeit happens after yoursquove rounded the bases a few times
Itrsquos sooooo cute In the same way itrsquos cute when your neigh-boursrsquo kids spray-paint ldquoBUTT FACErdquo on your garage door
FB is a giant black hole of time and effort sucking in every-thing around it without mercy while only giving back invita-tions to play Mafia Wars
Fan Pages are big business now as entertainers and retailersand people with causes can use FB to continue to shamelesslyhump their agendas and doo-dads
Sadly I am now turning into the Facebook equivalent of acranky old man I hate it when my friends donrsquot use actual pho-tos of themselves as their profile pics Since I never actually seethem face-to-face anymore without those photos I have no ideawhat they look like During the Winter Olympics I assumed allmy friends had become hockey sweaters or red leafs
Also I am protective of my Wall Lame status updates nowequal instant ldquoHiderdquo for you ldquoI love my dogrdquo while accurateis your one-way ticket to GONE-ville I may even un-friend youfor that juicy contribution
I would moan on a little longer but in the time it has takenme to write this I have missed 16 crucial status updates (Trevorand Aaron are now friends) three pokes (which still make megiggle like a nine-year-old who thinks ldquopianistrdquo is dirty) and twopage suggestions (Join if you think RUSH deserves inductioninto the R and R hall of famehellip which I do) So I am hittingthe ldquosign outrdquo tab (which I just found thank you very much)
Mark La Pointe is a freelance writer and voice actor forwwwKillervoiceoversca or at least he would be if he would stopfooling around on Facebook He may be reached by e-mail atmarkannounceryahooca
BDSept10qxdBD 19082010 1743 Page 28
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 29
Gord James comes home
When I was 14 my buddies allwanted to be famous sportsheroes or rock stars I wanted
to be Gord JamesMy obsession with radio came to me
like most of us at an early agemdasheight tobe exact By the time I was 10 and livingin Southern Ontario I knew exactly whichjocks sounded great and by 14 there wasno one better to my ears than Gord James
Gord James is one of the few yeomanof an era in Top 40 and rock radio thatmany view as the halcyon days of radiorsquossound Hersquos still doing itmdashand doing itevery bit as well as he ever has
The latest incarnation of the GordJames Experience is at Hamiltonrsquos newVinyl 953 a place that feels right to himbecause the geography that surrounds thebroadcast studios is literally home
Gord went to high school at Saltfleetin Stoney Creek (now part of Hamilton)and did the WKRP town-to-town up-and-down the dial thing in his first few yearsincluding stops in Cambridge LondonCornwall and Kitchener before landingat CKOC Hamiltonrsquos home of the BIG500 Countdown in the early rsquo70s
In 1974 the now legendary J RobertWood interviewed Gord for an openingat CHUM-FM free form at the time Butit was the ldquocoolrdquo station 1050 CHUMwhere Gord wanted to be
ldquoThank you for coming in and good-byerdquo was the response he remembers
ldquoI realized how much I had to pull upmy boot straps to hang with those guysrdquohe recollects James was talking about thebig voices such as John Majhor TerrySteele Jim Van Horne Mike HollandRoger Ashby and Bob Magee (Magee nowholds down the morning drive slot atVinyl 953 helping give that station a def-inite CHUM flavour that works perfectly)
But it wasnrsquot long before James land-ed a gig at CHUM-AM doing all-nightsand filling in on day shifts now andthen By 1978 CHUM-FM was being pro-grammed by a young upstart named RossDavies and he wanted Gord to comeover to the FM side of the building Thateventually happened too with weekendsafternoons and in 1983 as morning hostalong with Rick Hodge
ldquoThere are so manymemoriesrdquo said James
ldquoOne really stands outI was filling in for RogerAshby As we were doingour birthday feature onair it was mentioned thatit was my birthday andall of sudden a lot ofpeople gathered by thedoor and started singingHappy Birthday I heardtwo younger singingvoices through my head-set and realized that TomJokic our producer had patched in twoof my three children Rachel and Kevinfrom a cell phone and they were singingtheir hearts out out of tempo and out oftune with the rest of the group and Ithought that sounded even better becauseof itrdquo
The sound is what matters to GordJames And he says the fun has not goneout of it And sitting chatting with him is
JAMIE WEST
like pulling into a filling station for pos-itive energy
Vinyl PD Derm Carnduff says thatgetting Gord on board at Vinyl was a nobrainer
ldquoGordrsquos name came to mind prettyquickly His heritage as a Toronto radiopersonality would give us instant credi-bility but ultimately his talent made
Gord one of our top candidatesrdquo saidCarnduff
ldquoHis knowledge of themusic his wit and dedica-tion serve his audience ex-tremely well and the radiostation as wholerdquo Carnduffsaid ldquoAnd oh yeah hersquos gotan okay set of pipes toordquo
ldquoThe saying at CHUMused to be lsquoletrsquos have somefunrsquordquo remembers Gord
I ask him if hersquos still hav-ing fun
ldquoTherersquos no question thatIrsquod do it all over againrdquo Gord
responded ldquoonly this time Irsquod betempted to break a few more rulesrdquo
Now thatrsquos the spirit of a true rockjock shining on after nearly 40 years ofconnecting with all of us
Jamie West is CEO of Westpro Media Incbroadcast consultants and creative contentsuppliers He may be reached by e-mail atwwwwestpromediacom or at 905-541-0127
BDSept10qxdBD 19082010 1743 Page 29
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S1
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These prewired jackfield assemblies look and work great They install quickly and easily and they cost less than a plain (bare) jackfield but save you lots of time bull twenty-four 025 TRS jacks bull all primary and normal contacts are prewired bull standard 175 x 19 layout to AMP CHAMP connectors at the back
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30 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Fact is facts donrsquot mattermuch anymorehellip
One of the things I enjoy most is alively debate with friends whohave differing points of view I
like the way people get charged up aboutthings they really care about how theyshape their thoughts to support theirarguments
I particularly enjoy it when the debateis over and in the best instances wersquoveall learned something from each otherAnd maybe if our minds are not onlyengaged but ldquoopenrdquo we might find ourposition moving begin questioning theplace where opinion started and realityor facts kick in Unfortunately it seemsthat fact-based debate is a dying art
A new study from University ofMichigan researcher Brendan Nyhan en-titled When Corrections Fail The Persistenceof Political Misperceptions shows that peo-ple who have based their beliefs on mis-information rarely change their mindseven when presented with the facts Evenmore disturbing they often cling evenmore strongly to their beliefs when theyare proven to be inaccurate a phenome-non Nyhan has dubbed ldquobackfirerdquo Notsurprisingly this reaction is most com-mon when it comes to partisan issuesaround politics and social issues
Nyhanrsquos recent study is a follow-upto research he completed with associatesat the University of Michigan in 2005and 2006 Those studies showed a basichuman tendency to continue to believe
in facts we carry in our heads even whentheyrsquove been proven false Nyhan says thisis worse than merely being misinformedit means our views are entrenched andnot subject to sway by any informationsource It isnrsquot information thatrsquos missinghere but rather a basic emotional responsethat makes smart people hang on to falsefacts for reasons it is hard to define
Nyhanrsquos study as well as previousstudies conducted in 2005 and 2006around facts vs perception attempts tounderstand why intelligent people con-tinue to accept misinformation as fact inthe face of contrary proof This may notbe a new practicemdashpeople have alwaysshaped facts to fit the outcome they wantmdashbut Nyhan and others believe there ismore reason for concern now than atany other time
Nyhanrsquos study suggests the underpin-nings on which governments are chosenare becoming more fractured He sayswersquore filtering the information we receivethrough a prism and end up getting areal divergence on all sorts of issues Andthat makes it really hard to have intelli-gent debate He equates the electoratersquosview on politics to sport and says peoplesupport a team because they are emo-tionally committed to them they absorbthe misinformation they need to contin-ue their supportmdashfor better or for worse
Nyhan says we need a ldquosupply-sideapproachrdquo where we try to enforce and
NANCY SMITH
increase the ldquoreputational costsrdquo on peo-ple and institutions who promote bad in-formation Given the numbers it seemsunlikely that this is a viable solutionPartisan news hosts and their networksare making millions while more moder-ate media languishes The cycle continuesbecause audiences are attracted to newsoutlets that reflect their beliefs howeverinaccurate they may be
In fairness to media consumers it isoften difficult to separate whatrsquos accurateand what isnrsquot particularly within an envi-ronment where we get our news in bite-size pieces with little context But Nyhansays the really frightening pattern isnrsquot justwhere we get our news but how we useit If we refuse to change beliefs that arebuilt on inaccuracies the consequencescan be devastating
I read a quote attributed to Kant thatseemed appropriate to Nyhanrsquos studyldquoMankind may be crooked timberuniquely susceptible to ignorance andmisinformation but itrsquos an article offaith that knowledge is the best remedyIf people are furnished with the facts theywill be clearer thinkers and better citi-zens If they are ignorant facts will en-lighten them If they are mistaken factswill set them straightrdquo
Even Kant didnrsquot anticipated the soci-etal impact of spin doctors and media inthe 21st century
Nancy Smith is ChairCEO of NextMedia a Toronto-based business consulting and marketing company She may bereached at (905) 468-7774 or atnsmithnextmediacompanycom
New FM rules come into eff ect on January 1st
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T 2 0 4 8 8 9 9 2 0 2 E G N E I L S O N D E M A M B C A
D E M A L L E N amp A S S O C I A T E S L T D
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CK
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RIE
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FM PROTECTION RULES ARE CHANGING
BDSept10qxdBD 19082010 1743 Page 30
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 31
Victoria a few days each weekGeorge Gordon who had been
morning Anchor at News1130Vancouver has moved to
CFRA Ottawa as morn-ing News Anchor Hersquosalso tasked with coach-
ing and mentoring otheron-air personalities
There were a number of changesat Corus Entertainment relatedto Corusrsquo most recent organi-zational review to streamlinedecision-making and clarifyroles and mandates Among
the changes Corus TelevisionmdashReporting toDoug Murphy Exec VP and President of CorusTelevision are Colin Bohm VP InternationalAndrew Eddy VP Affiliate Sales Bill Knight
VP Business Developmentand Planning Gerry MackrellVP Airtime Sales Susan RossVP Strategic Planning SusanSchaefer VP Head of Networksand Marketing and JoannaWebb VP Head of Program-ming and Production CorusRadiomdashReporting to HalBlackadar Exec VP and interimPresident of Radio are DaveFarough VP Brands and Pro-gramming in Toronto (was GMat CFPLCFPL-FMCFHKFMCKDK-FM London) Chris Sisammoves in [see below]) DavidHuszar VPGM Interactive andEmerging Platforms (was VPGM Corus Interactive ampIntegrated Solutions) NeilCunningham Director of SalesWestern Canada Garry McKenzieGM Corus Radio Vancouver(was GM at Corus RadioCalgary) Doug RutherfordVPGM Corus Radio Alberta(now also GM at Calgary)Suzanne Carpenter VPGM
CTVrsquos Lloyd Robertson has an-nounced his retirement set fornext summer By putting itoff until then hersquoll roundoff his CTV career at 35years from the day he
joined then-Anchor Harvey Kirck in1976 as co-Anchor of CTVNews Hersquos been Chief Anchorand Senior Editor since 1983Lisa LaFlamme 45 is his suc-cessor She began her broad-cast career at hometownCKCO-TV Kitchener in 1988Reporting stints include IraqAfghanistan Sri Lanka Haitiand as a political correspondent in OttawaFormer NBC News Foreign CorrespondentDawna Friesen is the next Anchor of CanwestrsquosGlobal National succeeding Kevin NewmanFriesen a native of Winnipeg began her careerat CKX-TV Brandon then worked at CBC andCTV before being hired by NBC in 1999Friesenrsquos reporting duties took her throughoutEurope and the Middle East from her base inLondon CKYCITI-FM Winnipeg GM Tom Scottreturns to Citytv Winnipeg thisfall again as GM Scott whojoined Citytv in 2008 moved
to the radio side to be GM at the Rogers-ownedradio stations after the previous manager wastransferred to Vancouver A new GM for theradio cluster is being sought CTVglobemediaSr VP Corporate Communications BonnieBrownlee is no longer in place Her successor isScott Henderson VP Communications Brownleewho joined CTV in 2007 succeeded Mary Powersin the position Douglas Elphick joined Joytv10 Vancouver (ZoomerMedia) as GSM Elphickhad been Director National Sales WesternRegion for CTVglobemedia and was mostrecently with the CTV Olympic BroadcastConsortium Brian Blackburn is no longer GSMat the Jim Pattison Broadcast Group (JPBG)radio stations in Victoria A successor had yetto be named at press time In the interim BruceDavis VP of Sales for JPBG and GM of theKelowna radio properties is filling in Hersquos in
Make sure that BroadcastDialogue has your peoplechanges E-mail station
news to howardbroadcastdialoguecom
LloydRobertson
Dawna Friesen
Lisa Laflamme
Susan Ross
BonnieBrownlee
George Gordon
Joanna Webb
Dave Farough
Andrew Eddy
Chris Sisam
Douglas Elphick
Susan Schaefer
ScottHenderson
David Huszar
Doug Rutherford
Garry McKenzie
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 31
32 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
1071 Abbotsford as Morning Show Hosthellip At new Country sta-tion 1007 HANK-FM Bridgewater launched July 22 JonathanCrouse moved from afternoons on sister station CKBWBridgewater to be the morning show Host Nick Yorston who
moved from Yellowknife does morning newsAndrea James moved from sister station CKDR927 Dryden to do middays while Alicia Huntermoved from CKBW for HANKrsquos afternoon show
Gerry Pigeon whorsquos been with Corus RadioCalgary the past nine years the last six as RSMhas moved to NL Broadcasting in Kamloops asGSM for the companyrsquos three stationsmdashCHNLCKRV-FM and CJKC-FM Shelly Datseris hasbeen appointed Manager Communications atTeletoon Toronto Her background includes sev-en years at Rogers Communications and at RogersTV Diana Swain has beenappointed to Senior Correspon-dent of the CBC News inves-tigative unit The CBC TorontoAnchor will continue to be anoccasional fill-in Anchor on TheNational Dale Jubb is the newManager of Operations at CTV
Calgary Jubb moved from his CEO position atvideo production facility Empowered Media inOttawa Former Ops Mgr Karen Irvine movedto Manager On-Air Operationshellip Justin Park
moved to CTV Calgaryrsquos engi-neering department from sisterCTV Reginahellip Joe McFarlandND at 1021 FM The Lounge(CJCY-FM) Medicine Hat sinceits launch in 2008 moved toCorus Radio Calgary as aReporter New MD at JACKCalgary is Jeff Walker exMDSwing Announcer at K-97Edmonton Chad Thomas hasreturned to Astral Radio Calgaryas Digital Accounts ManagerHe left the stations to found anagency when they were ownedby Standard Radio CalgaryhellipDavid Lee is the new Country Manager Canadafor RCS CanadaMedia Monitors Hersquos based inToronto Lee succeeds Ross Langbell who leftthe company this past spring Jess Bradyjoined Corus Cornwall as Morning Anchor and
Corus Radio Eastern Ontario and VPGMCHEX TV Peterborough and CKWS-TV KingstonMichael Harris GM CKWS-TV and CHEX TV(was GM of CHEX TV only) JJ JohnstonGM Corus Radio Cornwall Kingston andPeterborough (was GM at CorusRadio Vancouver) No longerwith the company are CornwallGM Scott Armstrong and CorusKingston [radio amp TV] GMMike Ferguson who retiredend of August Former CorusRadio Peterborough GM BrianArmstrong moves to GSM) ChrisPandoff VPGM Corus Radio
Toronto and Hamilton (was VPGM for CorusRadio Toronto only but now adds Hamiltonduties held by Suzanne Carpenter) Chris SisamVPGM Corus Radio Southwestern Ontario(based in London Sisam will be responsiblefor Corus Guelph Corus KitchenerCambridgeand London Guus Hazelaar of Corus Guelphhas retired Lars Wunsche GSM Corus RadioToronto (was GM at Dave FM (CJDV-FM)TheBEAT (CKBT-FM) Kitchener)
Mike Finnerty the former Daybreak Host at CBCRadio Montreal returns this fall to anchor themorning show He left last year to work as anonline editor for The Guardian in London NancyWood hosted Daybreak for six months afterFinnertyrsquos departure She left earlier this yearAstral Radio BC Peace Region Brand Director JayTerrence after 10 years at that location three asPD moved to sister station CJAY Calgary tobecome Assistant Brand Director (Brand Directoris Astral nomenclature for PD)hellip After more than 21 yearsCTV Calgary News Anchor BarbHiggins has left her job to
become a mayoral candidate in this fallrsquos elec-tions Higgins and co-anchor Darrel Janz an-chored the News at 6 since March 8 1989 andare considered the longest serving anchor teamin Canadahellip Mark Russett has been promotedto GSM at Newcap Radio Ottawa He joined thestation five years ago as Retail Sales ManagerhellipKenny Jones Morning Show Host at Country933 Fort McMurray for the past nine yearsheaded to Rogers-owned sister station Country
JJ Johnston
Chris Pandoff
Lars Wunsche
Michael Harris
Jay Terrence
Barb Higgins
Kenny Jones
Gerry Pigeon
Mark Russett
Diana Swain
Shelly Datseris
Dale Jubb
Justin Park
Karen Irvine
Jeff Walker
Joe McFarland
Chad Thomas
David Lee HBA
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 32
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 33
Reporter The University ofWestern Ontario graduate madethe move from LondonhellipSheldon MacLeod the formerNDMorning Editor at CKBWBridgewater is now a WeekendNews Anchor and afternoonReporter at News 957 Halifax
Earle Mader PD at C100 Halifaxhas retired Mader spent his30-year broadcast career withthe CHUM station the last twoand a-half years as PD TheBOUNCE PD Chris Duggan has
taken over as PD for both stations Mader won Music Directorof the Year honours (secondary market) at the 2002 CanadianMusic Week Jennifer Yascheshyn has been promoted to PD atCHUM Kingston from Promotions and Marketing Director Shesucceeds Dan Melon who is moving to the faculty at OttawarsquosAlgonquin College New Marketing and Promotions Director isShawn Whalen who continues with his regularFLY-FM Kingston on-air shift Matthew Waddellmoved to TELETOON Canada in Toronto asCreative Director Most recently Waddell wasAssociate Creative Director at Astral TelevisionNetworks Kapila (Kaps) Ratnayake is the newChief Engineer at Corus Radio Cornwall He
had been with Rogers RadioCalgary Succeeding him isJim McTighe from CFJC TV7Kamloopshellip Mid-summer JohnWaterman became the ND at981 FM CKBWHANK (CJHK-FM) Bridgewater Watermanhad been with ATVCTV Halifaxand most recently 917 TheCoast Sechelt
Mark Lade after 50 years behindthe microphone has called itquits During his career Ladeworked at such venues as OwenSound Woodstock Hamilton Chatham NiagaraFalls Welland and London his last stop beingOldies 1410 CKSL London Jennifer Stewart hasbeen promoted to Exec Director of AcquisitionsDevelopment and Feature Film NetworkProgramming at CBCrsquos English TelevisionServiceshellip Ceara Kavanagh has moved from her
Shawn Whalen
SheldonMacLeod
Jess Brady
JenniferYascheshyn
Earle Mader
Jim McTighe
Mark Lade
MatthewWaddell
KapilaRatnayake
JenniferStewart
BDSept10qxdBD 19082010 1743 Page 33
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CBC Radio-Canada
34 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
PD gig at Vibe 985 Calgary (now Virgin Radio98-5) to return to 1073 KOOL FM Victoriawhere shersquos the afternoon drive Hosthellip DerekLuis is new CEO at National Screen InstituteCanada (NSI) succeeding Susan Millican Hewas a SUN TVQuebecor Media Executivehellip PaulSedik ex of Astral Media Television has landedas Regional General Manager Central Ontarioat NEWAD a Toronto-based agencyhellip FAN 590Toronto fired the morning drive team of DonLandry and Gord Stellick plus morning showHost Mike Hogan Also gone are Announcer RickRalph and Producer Brian AngusTaking over mornings on aninterim basis was Toronto radioveteran Jeff Lumby News 957Halifax talk show Host AndrewKrystal has moved to mid-mornings at The Fanhellip MarkMorris joined 1039 The JuiceKelowna as Afternoon Driversucceeding Ken Allan Joonyer
Morris had been with SUN FM Penticton hellipEdmonton market veteran Shane Michaels isthe new Afternoon Drive Host at 963 CapitalFM Edmonton succeeding Jason Roberts
Roberts moved to 1049 EZ Rock Edmonton asAfternoon Drive Host which resulted in LochlinCross to handle mid-days at The Bearhellip BrentBrooks is now the Morning Host at COUNTRY95 Lethbridge The 25-year veteranrsquos stops haveincluded Calgary Red Deer and Lethbridge withvarious roles such as PD MD and various on-air postshellip Taking over the midday show at Q99Grande Prairie is Renn Davies who moved fromZ99 Red Deer Former midday Host WardLivingston now does drive afterChristy Farrel whorsquod held theposition as well as being MDmoved to Sun FM PentictonPDmorning show Host PaulOuellette adds music dutiesAlso joining the team is CristyEllen from CJNS Meadow LakeSK taking over the productioncreative post
Tamara Konrad has become GMGSM at CKEA957 Edmonton Konrad moves to the HarvardBroadcasting station from her Ops Mgr position
CearaKavanagh
Renn Davies
Derek Luis
Andrew Krystal
Paul Sedik
Brent Brooks
Lochlin Cross
Ward Livingston
Cristy Ellen
Tamara Konrad
BDSept10qxdBD 19082010 1743 Page 34
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 35
at Corus Edmonton where shewas the Ops Managerhellip Inaddition to his GSM responsi-bilities at X929 (CFEX)Calgary Gary Brasil is now alsothe National Sales Manager forthe Harvard grouphellip BroadcastEngineer Chris Terpsma theChief Engineer at VistaBroadcasting has moved tobecome responsible for techoperations at Harvardrsquos newstations in Edmonton and RedDeerhellip Angie Norton hasbecome the new Business Manager forHarvardrsquos Regina and Yorkton stationshellip AndChristian Hall in addition to his responsibilitiesas PDOps Mgr at X929 Calgary is nowProgram Manager for the Harvard AlbertaRadio cluster After 12-years Bill Toffan hasretuned to 1049 The Wolf Regina as PDMorning
Show Host He succeeded Chris White who recently joined theHarvard sales department after having been on the air for 15years and PD for the last three
Heather Ostertag is no longer PresidentCEO of FACTOR theFoundation Assisting Canadian Talent On Recordings Brian
Hetherman FACTORrsquos VP of Industry Affairshas assumed GM duties until anew president is appointedhellipEldon Duchscher after 21 yearswith the Saskatoon Media Groupmdashthe last few years as NewsDirectormdashhas resigned a moveprompted by an opportunity of-fered to his wife at the Universityof Calgary Duchscherrsquos NDposition at CJWW Country 600Magic 983929 The Bull wasfilled by Vanese Ferguson KateBuick after 15 years at CD 989Simcoe is now PDMidday Hostat K-Rock 1055 CharlottetownSucceeding her in mornings atSimcoe is Asta Syri who joinedGerry Hamill and Renee BerubeCD 989 VPGM Blair Daggetttook over PD responsibilitieson an interim basis AcadiaBroadcasting Thunder Bay PD
Sandra Dolynchuk resigned citing family reasonsShe returned to Winnipeg and joined K-Rock1007 as PDhellip A (CKVR-TV) Barrie AnchorLance Chilton after almost 12 years as even-ing news Anchor has moved on leaving thebroadcast business to try his hand in realestate Rhonda Messieh is the new MarketingManager at CHCH News Hamilton Prior tothat shersquod been Marketing Manager for CorusEntertainmentrsquos CMT Paul Timm has been ap-pointed Digital Accounts Manager for AstralRadio Manitobahellip CBC has appointed Greg Guyas the Senior Communications Officer for NovaScotia Guy has 23+ years experience at theHalifax Herald and with his own companyhellipDavid Magro is now responsible for imaging andcommercial production withinthe Rogers Radio Toronto clus-ter production department His20-year career includes stops atVirgin Radio 999 Toronto CorusToronto New Flow 935 Toronto
and Z103 Toronto Marvin Piuti is now ND at897 Sun FM (CJSUFM) Duncan Most recent-ly he was with CHEK-TV Victoria The New VImdashnow A (CIVI-TV)mdashVictoria and is an alumnusof Citytv TorontoMuchMusic He succeeded RicRathburn who retired Samantha Cook has suc-ceeded Brian Bolt as the Program Coordinator
for the radio broadcasting pro-gram at Hamiltonrsquos Mohawk College Cookbrings 10 years of broadcast experience to hernew position having worked at Country 953Hamilton Energy FM Toronto Kiss FM Torontoand YTVhellip Darryl Henry moved to 981 CHFIToronto after having done mid-days at Astralrsquos973 Torontohellip Stephen Smart formerly of CTVBritish Columbia has moved to become theLegislative Correspondent in Victoria for CBCTelevisionhellip Mastermind is no longer the after-noon Drive Host at Virgin Radio 98-5 CalgaryHolding that spot now is Simon Mitchell abroadcast veteran with stops in AustraliaVancouver and Victoriahellip Michael Lewis is nowChief Engineer at Starboard Communications inBelleville The former Rogers Radio Lethbridgeemployee also provides technical services toDAWG FM Ottawa
Will MacKay ex of Corus Radio Kitchener is the
Stephen Smart
VaneseFerguson
Gary Brasil
Christian Hall
Chris Terpsma Chris White
Bill Toffan
HeatherOstertag
Asta Syri
Kate Buick
EldonDuchscher
SandraDolynchuk
David Magro
Greg Guy
Marvin Piuti
Samantha Cook
Paul Timm
RhondaMessieh
Will MacKay
BDSept10qxdBD 19082010 1743 Page 35
36 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
new GMGSM at Newcaprsquos K-Rock 893 KentvilleMacKay with 15 years experience in sales andmarketing was a Senior Sales Rep with CorusTim Schutz ex MD at Jack FM Calgary is nowPDMD at Rogersrsquo 1077 The River LethbridgeAt Quebecor at least three new news employ-ees David Akin from Canwestrsquos Ottawa BureauBrian Lilley the Ottawa Bureau Chief at AstralRadio and Tobias Fisher most recently of theCBC They were hired as Quebecor anticipatedwinning a new specialty channel Sun TV NewshellipTV Journalists Herb Luft and John Grant retiredthis summer from CTV (CFCF-TV) MontrealLuft who started working at CFCF as a radionewscaster in 1971 and joined the TV stationfull-time in 1977 is the longest-serving reporterat CTV Montreal Grant had been CTV MontrealrsquosQuebec City Bureau Chief since 1996hellip At AstralTorontorsquos radio cluster layoffs included CFRBAssignment Editor Eileen Berardini eveningAnchor Bob Komsic weekend morning Host
John Donabie and Melissa Boyce (promotions) Vassilios Mimishas been appointed as the new North American BroadcastersAssociation Director of Technology Most recently Mimis servedas Director of Broadcast Technical Policy andPlanning with the Canadian Department ofIndustry 1007 HANK FM Winnipeg PD AbbeyWhite has become PD at sister Newcap stationsKG Country Red Deer and the Country Newcapstations in Brooks Drumheller Stettler andBlairmore Also at Newcaprsquos Southern AlbertaGroup Al Tompson MD and Morning ShowHost at Zed 99 Red Deer added PD for Zed99The Fox Brooks to his responsibilities FormerPD Brent Young is no longer with the organiza-tion Rob Leighton is Astral Radiorsquos new DigitalAccounts Manager for the BC Interior based inKelowna Leighton had been with Telus with anInternetinteractive sales and development back-ground While never in radio he grew up withit and learned vicariously through his fatherGord Leighton a well-known BC broadcast man-ager Also at Astral Radio Kelowna after 38years Ron Wittenberg has retired from broad-casting He began at CKNW New Westminsterthen migrated to the Okanagan roughly 30 yearsago to raise a family Since then hersquos been with the Kelownastations under numerous ownership changes After five yearsat Newcap stations in Halifax and Fredericton Jason ldquoJDrdquoDesrosiers has joined the Evanov Radio Group (ERG) in Halifax
He succeeds Angela Kelly as Promotions andMarketing Director and will also become APDat ERGrsquos second Halifax station expected tolaunch this fall Diane Boehme has been ap-pointed Exec VP Television for EBTV in TorontoEBTV is the banner under which it andBrightlight Pictures will work jointly in the pro-
duction and distribution of TV programming Her backgroundincludes Senior Director Independent Production at CHUMTelevision and Director Original Production at Astral Television At Canadarsquos Olympic Broadcast Media Consortium Gavin Rothhas been promoted to Sales VP and Christos Nikitopoulos to thenewly-created VP of Programming and Revenue Planning posi-tion Roth had been Senior Sales Director for the consortiumNikitopoulos was previously Senior Director of Programmingand Revenue Planning At Clear FM Winnipeg Laurie Jolicoeuris now the Promotion Director She moved from sister Rogersproperty Citytv Winnipeg where she was the Marketing EventsCoordinator Donald Nelson the Senior Broadcast Technologistat CBC Yellowknife transferred to CBC Windsor in the samecapacity Prior to joining CBC he was an Engineering Supervisorin Stamford Connecticut and alsoworked in Northern Canada as anengineering freelancerhellip The husbandand wife morning broadcast team ofBob Wallace and Diana Meder are nowwith Larche Communicationsrsquo new sta-tion 923 FM (CJOS-FM) Owen SoundBoth were most recently with BayshoreBroadcastingrsquos Mix 106 Owen Sound Meder isalso News Director Matt Mise PromotionDirector transferred from sister station KICX917 Sudbury GMGSM is Rob Brignell and PDis Don Vail both also previously employed byBayshore Broadcastinghellip KiSS 925 Torontorsquos newAfternoon Drive Announcer is JJ ex MorningShow Co-Host at The New Flow 935 Torontofor the past three years JJ was also on-air at theprevious incarnation of KiSS With his arrivalCash Conners moved to evenings
Lee Cornell has been appointed Group ProgramDirector at Evanov Radio Group based at theToronto head office Most recently he acted asVPAffiliate Relations International with USbased LDR (Listener Driven Radio) though hehas experience on several continents includingas Group Programmer and Manager in Australiathe UK and the US New PD at 917 The BounceEdmonton is Andy Winford ex of CBS Radio
Herb Luft
Cash Conners
Jason ldquoJDrdquoDesrosiers
Abbey White
Diana Meder ampBob Wallace
JJ
Diane Boehme
John Grant
Matt Mise
Tim Schutz
Rob Leighton
BDSept10qxdBD 19082010 1743 Page 36
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 37
Fresno Wendy Rose the Promotions Directorat Astral Radiorsquos CHAM amp CKOC Hamiltonmoved on after 11 years with the stations Shersquosnow Promotions and Marketing Manager atEvanov Communicationsrsquo FM92 The JewelNEWS COUNTRY AM 1380 Brantfordhellip DavidLindores became the Promotion Director atKiSS 925 981 CHFI Toronto at mid-Junemoving to the Rogers stationsfrom Astral Radio TorontoPrior Astral Lindores had beenwith Universal Music for 14years most of it overseeing theMarketing amp Promotion Depart-
ments of the companyrsquos central regionhellip KateMilton joined 1013 The BOUNCE Halifax asEvening Announcer She had been doing driveat Z103 Halifaxhellip Senior Maintenance Techni-cian Al Adachi after 38 years in broadcastinghas retired He started his career at CKY Winnipegand in 1976 moved to ITV now GlobalEdmontonhellip Jeremy Morrell is the New Manager
of Broadcast Technical Services at The WeatherNetwork Oakville Prior to his appointmentMorrell was Assistant Product Manager andbefore that a Team Leader for Technical Sales atRoss Videohellip David Kincaid after six years withCTV British Columbia and more than twodecades in news broadcasting has moved intoa new careerhellip Paul La Frenais has given uphis position at Novanet in Ajax due to LouGehrigrsquos disease more commonly known asALS His successor is Rod Ditz After 35 yearsat Rohde amp Schwarz including seven on theExecutive Board and five as its ChairmanMichael Vohrer retired On July 1 ManfredFleischmann became President and CEO Eric
Riehl joined Applied Electronics as a TechnologySales Representative Broadcast amp Post Produc-tion Division Riehlrsquos background includes anoperational and systems background in postaudio as well as customer support and salesexperience with editing systems storage solu-tions and broadcast automationarchiving
Kate Milton
Al Adachi
David Kincaid
David Lindores ManfredFleischmann
Wendy Rose
Eric Riehl
BDSept10qxdBD 19082010 1743 Page 37
(
~
~- ~ r~
l lo
~ - ~
~ ~
INNOVATION In TV Opt ics Since 1958
World-Class Lens Technology Local Technical Support Bilingual Local Factory Service Centre 1400 Courtneypark Drive I Mississauga Ontario I LST l H l (905) 795 -2012 I wwwcanonbroadcastcom
38 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Brian Spiers best known as the ex Grass ValleySales Manager for Canada (and based inToronto) moved to Gainesville FL to becomeVP Sales North America for Digital BroadcastInc
SIGN-OFFS
Murray Chercover 80 in Toronto of complica-tions following pneumonia The former CTVPresidentCEO retired in 1990 but continuedas a special consultant to CTV while develop-ing his own Chercover Communications Inaddition to an Emmy for his contributions tothe broadcasting industry Chercover collected
a number of personal honours during his career including theCAB Distinguished Service Gold Ribbon (1986) the CFTA GoldMedal for Lifetime Achievement (1988) a ldquoRockierdquo LifetimeAchievement Award from the Banff Television Festival and hewas named to the CAB Broadcast Hall of Fame in 1994
Myles Morton 85 at Belleville General HospitalMorton the owner of Quinte Broadcasting RadioGroup (CJBQMix 97Rock 107 Belleville) wasalso the former owner of the BellevilleIntelligencer newspaper and Cablevue the localcable company He had been in declininghealth for the past year
Jimmy Dean 81 suddenly at his home in Virginia The Countrymusic legend scored a 1 hit in 1961 with Big Bad John thesong that won him a Grammy Award
Randy Dewell 62 in Halifax of a heart attack and a series ofstrokes The former Halifax alderman award-winning broad-castermdashincluding the Ted Rogers SrVelma Rogers awardmdashandcivil servant had such stops in his on-air career as CFRA OttawaCHUM Toronto CKGM Montreal and CJCH Halifax
Wilbur ldquoWibrdquo Arnold Westby 78 of cancer inYorkton He was a Cameraman and the firstemployee hired at CKOS-TV Yorkton Thirty-fiveyears later he retired as GM His son MarcWestby is Manager Production amp Programmingat CHAT-TV Medicine Hat
John Delazzer suddenly of a heart attack inToronto Delazzer was the voice of TVO formany years and before that an Announcer atCKKW Kitchener
Irwin Barker 58 at Torontorsquos Princess MargaretHospital of a rare and aggressive cancer Barkerwas a writer for shows such as This Hour Has 22Minutes and The Rick Mercer Report Born inWinnipeg Barker worked as a public policy re-search consultant for Angus Reid and as a lec-turer in sociology at the University of Alberta
and the University of Manitoba
Gordon Allan Brady of cancer in the CentralOkanagan Hospice House In 1969 he startedCKQR Castlegar managing it through 1990when it was sold The station is now an Astralproperty
Brian Spiers
Phot
o co
urte
sy o
f Cas
tane
t
BDSept10qxdBD 19082010 1743 Page 38
r- --bull~
middot ~
This (~dilion is hlOllAhl lo you by
Applied Electronics Ltd Hammond Manufacturing Ltd
CBC Transmission lncospec Communications Inc
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Delco Wire amp Cable Ltd Nova net Communications Ltd
DEM Allen amp Associates Ltd Om neon
General Cable RCS Canada Ltd
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S W Davis Broadcast Technical Services Ltd
Solutions Broadcast RF
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Western Association of Broadcasters
f crnsidcbull1middot lhtbullstbull tmiddoto1111mnitmiddots lind lcnmiddot lintmiddot 111middotod11tmiddotls and stmiddot1middotktmiddots
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 39
One of those parameters that weall jabber about frequently in thetransmission game is Standing
Wave Ratio or SWR Itrsquos a pity that therersquosso much misunderstanding surroundingan essentially simple concept
Your transmitter is connected to yourantenna or load with a length of trans-mission line Transmission line theory tellsus that in an ideal lossless world if allthree of these items are perfectly matched(at 50 ohms or whatever) then all of theRF energy leaving the transmitter will ar-rive at the antenna and be radiated fromthere In the real world there will besome slight attenuation from the trans-mission line and some of the energythat does make it to the antenna will bereflected back to the transmitter by slightimpedance mismatch
The phase difference between the for-ward-going incident wave and the reflect-ed wave varies along the line but isconstant at any point on the line This iswhere the expression ldquoStanding Wavesrdquocomes frommdashalthough the waves actual-ly travel along the line the voltage nodesappear to be stationary
Where the voltages of the incidentand reflected waves are in phase there isa maximum and where they are out ofphase a minimum The Voltage StandingWave Ratio or VSWR is the ratio of themagnitude of the maximum voltage onthe line to the minimum There is also aCurrent Standing Wave Ratio which willhave the identical value so clearly the V
really) in dB But when we get right downto it a low value of return loss means thesame thing as a high value of SWRmdashtrouble coming up ahead fast
Those high SWR values mean that thepeak RF voltage at ldquonodesrdquo on the linewhere the forward and reflected voltagesadd in phase will be high As the wavesbounce back and forth repeatedly betweensource and load that voltage can becomevery high If it exceeds the dielectric break-down voltage of the line arcing willensue That Teflon insulation will breakdown to carbon and now we have ashort The short gives us another point ofhigh reflections and so the cycle contin-ues back towards the transmitter
Aside from the transmission line dam-age the transmitter doesnrsquot care much forthe mismatch either Again peak voltagesand currents are suddenly much higherthan planned for and will stress the ampli-fierrsquos components Even if the parts arenrsquotoverstressed to the point of failure effi-ciency drops and temperatures rise Atbroadcast power levels something gen-erally has to give pretty quickly Which iswhy so much attention has gone intoSWR detection and power foldback frommanufacturers
Dan Roach works at SW Davis BroadcastTechnical Services Ltd a contract engineer-ing firm based in Vancouver He may bereached at danbroadcasttechnicalcom
BY DAN ROACH
ENGINEERING
in VSWR is not needed and we can simpli-fy our expression to SWR without givingup anything (The continued popularityof that V in VSWR is another one of thegreat mysteries of our age)
A perfect load would result in anSWR of 100 an open circuit or a short atthe end of the line will give us an SWRnear infinity (there is some attenuationthat keeps us from getting all the waythere)
An alternate expression we donrsquot usemuch in broadcasting perhaps to ourown misfortune is Reflection Coefficientwhich is simply the ratio of the reflectedwave voltage to the forward wave volt-age A perfect match gives a reflectioncoefficient of 0 a short-circuit load has acoefficient of -10 and an open circuitrsquoscoefficient is +10 Conceptually this is alittle simpler to grasp than SWR But itamounts to the same thing
Next comes the very popular but per-haps overused expression of Return LossIf we take 20 times the logarithm of theratio of the magnitudes of the reflectedvoltage and the forward voltage we endup with a number in decibels that repre-sents the power ldquolostrdquo in the load betweenthe incident and reflected waves
One of my favourite textbooks de-scribes this whole concept as ldquosillyrdquoNevertheless it remains popular proba-bly because we all know how much engi-neers love to express things (all things
Reflections on standing waves
BDSept10qxdBD 19082010 1743 Page 39
The Davicom MAC wont
IIAC bull fi cf ons let you sleep
Its advanced filtermg un unless youre REALLY needed ctavicom
Intelligence amp Innovation t 1 418682 3380 i f 1418682 8996 www dav1comcom
The Western Association of Broadcastersthanks our valued sponsors who helped
make our 76th Annual Conferencesuch a success
Gold
Silver
Bronze
Patron
Platinum
A special thank you to the Delta Lodge at Kananaskis for being our long term hotel provider and sponsoringour early bird registration
Western Association of Broadcasters 2010 - 2011 Board of DirectorsRichard Kroeker President Mitch Bozak Past President Wade Moffatt Director Doug Gunn Director Tom Scott DirectorVic Dubois Director Tom Newton Director Neil Shewchuk Director Paula Davies Director Michael Olstrom Director
JOIN US JUNE 8 ndash 10 2011 IN BANFF ALBERTA TO CELEBRATE THE WABrsquoS 77TH ANNIVERSARY bull WWWWABCA
The Western Association of Broadcasterswould like to recognize and honour this
yearrsquos winners of the WAB Gold MedalAwards The Gold Medal Awards are presented to WABmember stations for outstanding contribution to the Canadianbroadcasting industry in the area of community service
The Radio Gold Medal winners for 2010 are
CKBI Prince AlbertGive a LittleLife Day
The Television Gold Medal winner for 2010 isCTV Edmonton for the Rink of Dreams
The Wolf 1049Regina ndash TheInterview
Al Thorgeirson
Menno Friesen
The 2010 Western Associationof Broadcasters Broadcaster ofthe Year is Al Thorgeirson
Menno Friesen is our newHonourary Life Member
The WAB 2010 BroadcastPartner of the Year isthe Kinsmen Foundationof Saskatchewan
BDSept10qxdBD 19082010 1743 Page 40
A
EOCUS 2010 CONFERENCE
The Foundation Assisting Canadian Talent on Recordings With Support From Canadas Private Radio Broadcasters
Citytv()oMNr
efA 1l
NewWap RADIO
ltvD
DDB0
~ -shyNovanet
rnmsmiddot
Omada
Globa~
RAWLCb RAD I 0
~ Piaain ~Technical
SlltyV~ s THE CANADIAN PRESS bull
0ROGERS
~ 2010 G0L0 ME0AL AWAR0
~
~ HARVARD
SONY
SaskTe ilsectbull
ltlt ASCII85EncodePages false AllowTransparency false AutoPositionEPSFiles true AutoRotatePages None Binding Left CalGrayProfile (Dot Gain 20) CalRGBProfile (sRGB IEC61966-21) CalCMYKProfile (US Web Coated 050SWOP051 v2) sRGBProfile (sRGB IEC61966-21) CannotEmbedFontPolicy Error CompatibilityLevel 14 CompressObjects Tags CompressPages true ConvertImagesToIndexed true PassThroughJPEGImages true CreateJobTicket false DefaultRenderingIntent Default DetectBlends true DetectCurves 00000 ColorConversionStrategy CMYK DoThumbnails false EmbedAllFonts true EmbedOpenType false ParseICCProfilesInComments true EmbedJobOptions true DSCReportingLevel 0 EmitDSCWarnings false EndPage -1 ImageMemory 1048576 LockDistillerParams false MaxSubsetPct 100 Optimize true OPM 1 ParseDSCComments true ParseDSCCommentsForDocInfo true PreserveCopyPage true PreserveDICMYKValues true PreserveEPSInfo true PreserveFlatness true PreserveHalftoneInfo false PreserveOPIComments true PreserveOverprintSettings true StartPage 1 SubsetFonts true TransferFunctionInfo Apply UCRandBGInfo Preserve UsePrologue false ColorSettingsFile () AlwaysEmbed [ true ] NeverEmbed [ true ] AntiAliasColorImages false CropColorImages true ColorImageMinResolution 300 ColorImageMinResolutionPolicy OK DownsampleColorImages true ColorImageDownsampleType Bicubic ColorImageResolution 300 ColorImageDepth -1 ColorImageMinDownsampleDepth 1 ColorImageDownsampleThreshold 150000 EncodeColorImages true ColorImageFilter DCTEncode AutoFilterColorImages true ColorImageAutoFilterStrategy JPEG ColorACSImageDict ltlt QFactor 015 HSamples [1 1 1 1] VSamples [1 1 1 1] gtgt ColorImageDict ltlt QFactor 015 HSamples [1 1 1 1] VSamples [1 1 1 1] gtgt JPEG2000ColorACSImageDict ltlt TileWidth 256 TileHeight 256 Quality 30 gtgt JPEG2000ColorImageDict ltlt TileWidth 256 TileHeight 256 Quality 30 gtgt AntiAliasGrayImages false CropGrayImages true GrayImageMinResolution 300 GrayImageMinResolutionPolicy OK DownsampleGrayImages true GrayImageDownsampleType Bicubic GrayImageResolution 300 GrayImageDepth -1 GrayImageMinDownsampleDepth 2 GrayImageDownsampleThreshold 150000 EncodeGrayImages true GrayImageFilter DCTEncode AutoFilterGrayImages true GrayImageAutoFilterStrategy JPEG GrayACSImageDict ltlt QFactor 015 HSamples [1 1 1 1] VSamples [1 1 1 1] gtgt GrayImageDict ltlt QFactor 015 HSamples [1 1 1 1] VSamples [1 1 1 1] gtgt JPEG2000GrayACSImageDict ltlt TileWidth 256 TileHeight 256 Quality 30 gtgt JPEG2000GrayImageDict ltlt TileWidth 256 TileHeight 256 Quality 30 gtgt AntiAliasMonoImages false CropMonoImages true MonoImageMinResolution 1200 MonoImageMinResolutionPolicy OK DownsampleMonoImages true MonoImageDownsampleType Bicubic MonoImageResolution 1200 MonoImageDepth -1 MonoImageDownsampleThreshold 150000 EncodeMonoImages true MonoImageFilter CCITTFaxEncode MonoImageDict ltlt K -1 gtgt AllowPSXObjects false CheckCompliance [ None ] PDFX1aCheck false PDFX3Check false PDFXCompliantPDFOnly false PDFXNoTrimBoxError true PDFXTrimBoxToMediaBoxOffset [ 000000 000000 000000 000000 ] PDFXSetBleedBoxToMediaBox true PDFXBleedBoxToTrimBoxOffset [ 000000 000000 000000 000000 ] PDFXOutputIntentProfile () PDFXOutputConditionIdentifier () PDFXOutputCondition () PDFXRegistryName () PDFXTrapped False CreateJDFFile false Description ltlt ARA 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 BGR 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 CHS ltFEFF4f7f75288fd94e9b8bbe5b9a521b5efa7684002000410064006f006200650020005000440046002065876863900275284e8e9ad88d2891cf76845370524d53705237300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c676562535f00521b5efa768400200050004400460020658768633002gt CHT ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef69069752865bc9ad854c18cea76845370524d5370523786557406300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt CZE 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 DAN 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 DEU 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 ESP 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 ETI 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 FRA 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 GRE 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 HEB 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 HRV (Za stvaranje Adobe PDF dokumenata najpogodnijih za visokokvalitetni ispis prije tiskanja koristite ove postavke Stvoreni PDF dokumenti mogu se otvoriti Acrobat i Adobe Reader 50 i kasnijim verzijama) HUN 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 ITA 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 JPN ltFEFF9ad854c18cea306a30d730ea30d730ec30b951fa529b7528002000410064006f0062006500200050004400460020658766f8306e4f5c6210306b4f7f75283057307e305930023053306e8a2d5b9a30674f5c62103055308c305f0020005000440046002030d530a130a430eb306f3001004100630072006f0062006100740020304a30883073002000410064006f00620065002000520065006100640065007200200035002e003000204ee5964d3067958b304f30533068304c3067304d307e305930023053306e8a2d5b9a306b306f30d530a930f330c8306e57cb30818fbc307f304c5fc59808306730593002gt KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020ace0d488c9c80020c2dcd5d80020c778c1c4c5d00020ac00c7a50020c801d569d55c002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt LTH 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 LVI 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 NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken die zijn geoptimaliseerd voor prepress-afdrukken van hoge kwaliteit De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 POL 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 PTB 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 RUM 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 RUS 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 SKY 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 SLV 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 SUO 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 SVE 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 TUR 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 UKR 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PreserveEditing true UntaggedCMYKHandling LeaveUntagged UntaggedRGBHandling UseDocumentProfile UseDocumentBleed false gtgt ]gtgt setdistillerparamsltlt HWResolution [2400 2400] PageSize [612000 792000]gtgt setpagedevice
14 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
picturing hula hoops sock hops and Dick Clark yoursquore on the right track Things havechanged a lot since then
Even in the rsquo70s it was hard to make an impression on the public by just showingup in a vehicle with call letter decals At one station I worked for back then we had amotor home all painted up with the call letters and the AampW logo (they sponsoredthe Sunshine Patrol as we called it) I distinctly remember driving along in a paradeone day with the station audio playing over outdoor speakers when I heard a younglady sarcastically call out from the crowd ldquoOooh Irsquom SO impressed Notrdquo
After thinking about it for a while I understood her reaction The Sunshine Patrolreally didnrsquot have the desired impact until the station hired someone to wear an AampWRoot Bear suit and walk along beside the motorhome clowning with the jocks Insteadof hiding inside the vehicle we were now out with the people and that ended upworking much better (It also gave the fellow who wore the bear suit his start on a suc-cessful radio career)
Today we certainly canrsquot rely on music and technology to make an impact all ontheir own Itrsquos likely that any person walking into a store with earbuds on has moremusic loaded on their iPod than a typical radio station has on its playlist The radiodial canrsquot touch the musical variety available on Internet streams from virtually every-where and most anyone with a computer can set up an online station and be broad-casting to the world without spending a lot of money This stuff just doesnrsquot impressthe general public anymore
Not only that but the idea of radio broadcasting as a one-way medium is totallyoutdated It has been replaced by a new more interactive concept Social media hasmade a huge impact on our society and broadcasters have begun including it in theirday-to-day operations as a feedback path Itrsquos much more effective than the old requestlines which were usually off the hook anyway
Todayrsquos broadcast consumer expects to interact with radio stations which is whywe should no longer consider them to be ldquolistenersrdquo or ldquothe audiencerdquo Instead they
are consumers of our productmdashand de-manding ones at that They want to par-ticipate in a community of their choosingand itrsquos up to us to convince them to joinours
Which gets me back to my originalpointmdashunless the street team is fully en-gaged interacting with those taking thetime to attend the event all efforts arewasted Even if we make things soundexciting on the air the people will doubtour sincerity if they arrive to find out theevent is actually a dud Itrsquos like attendinga party where everyonersquos keeping to them-selvesmdashthe potentialrsquos there but itrsquos justnot happening
To make magic in broadcasting wehave to be prepared Every seasonedbroadcaster knows this and this extendsfrom the studio to the street Promotionmanagers should ensure that street rook-ies are given the benefit of a solid orien-tation covering station branding code ofconduct dress code and most important-lymdashHOW to interact with the public
Team members should be familiarwith the station personalities and whentheyrsquore on the air They should also knowthe names of station management andhow to contact them should the needarise It would be a good idea to have asenior staff member accompany a newteam for the first few events to providesome coaching and make sure they knowhow to set up an effective remote
With a multitude of entertainmentchoices available to the community wehave some stiff competition To be rele-vant we need to be out there and partic-ipating If yoursquove ever been on a cruiseship you may well wonder where the staffgets their endless energy and enthusiasmas they keep the passengers entertainedaround the clock for the duration of thecruise Somethingrsquos always happening andthe staff will be on top of it Thatrsquos whatradio is supposed to be likemdashmagic
The truth is something IS always hap-pening on the street Radio is well placedto be part of the action and to help drawthe audience together Local presence is akey strength that we can weave into thecommunity fabric good entertainmentvalue will keep the people coming backand help us grow the brand Effectivestreet teams maintain contact by beingseen as well as heard making sure theystay on top of the action
Today technology allows us to partic-ipate in ways unimaginable in the sock
BDSept10qxdBD 19082010 1742 Page 14
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 15
hop days We now have mobile deviceapps that fit a remote broadcast facilityinto the palm of your hand
These new apps turn an iPhone orAndroid mobile phone into a self-con-tained production tool Broadcast quali-ty audio can be sent live with mix-minuscue feedIFB back from the station Someproducts even allow you to packagematerial complete with sound bites andtransmit it via FTP to be ingested into theline-up as needed all over 3G or Wi-Fi
Because wersquore no longer tethered to apiece of copper wire wersquore free to be cre-ative and quickly go where the action is
This opens up some new possibilitiesfor street teams to cover an event Thereis no technical reason why a team mem-ber canrsquot roam the venue to get someinteresting comments from customersand edit them on a laptop for inclusionin the next bit Actually therersquos nothingstopping us from doing remote hits fromevery department in the store A littleimagination is all it takes Play it upmdashmake it interesting within the brandguidelines and appropriate for the targetdemographic
Video podcasting offers new possibil-ities as well Short items can be assembledat the venue and uploaded to the stationwebsitemdashlive on location Remember itrsquosabout being seen as well as heard and theright tools are now affordable and readi-ly available
Imagination is what makes radio dif-ferent from CDs and mp3 players
Radio is supposed to be a live artform (no really) It takes skill to connectwith people on an emotional level andgenerate excitement Consider what a dif-ference it would make to portray theremote as a spectacular eventmdashsome-thing that nobody will want to missldquoEveryonersquos having a great time hereYoursquod better get right down here and joinin the funrdquo Then follow through bymaking it so
When people respond we need towelcome them and thank them for com-ing (Walmart figured this one out a longtime ago) If we put together a smallpackage of listener discount coupons oroffer them a chance to win a prize somuch the better We want to make themfeel special for attending our event
This is the time to convince customersto give us a try and to begin buildingbrand loyalty We want them to punchup our station when they get back to the
car When they get home on their computers we want them to ldquofriendrdquo us onFacebook and follow us on Twitterhellip we want them to give us a spot on their mobiledevicehellip we want them to tell their friends to check us out
So therersquos the real value of the street teammdashitrsquos guerrilla marketing for the stationbuilding new listener relationships one community member at a time Itrsquos takingadvantage of new technologies to better connect with the audience and itrsquos vital forour future that we do it very very well
Murray Johnsonrsquos radio career spanned more than three decades both on the air and behindthe scenes most recently designing broadcast facilities for the CBC He may be reached bye-mail at murrayjbellnet
BDSept10qxdBD 19082010 1742 Page 15
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16 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Getting the read you want and need
How do you get the read you wantfrom your voice talent in thelimited time you have to get that
promo on airIt seems the place to start is not with
your station voice or announcer itrsquos withyourself as the writer or producer
Marice Tobias is the head of TobiasEntertainment Group a leading industryconsultant in LA who has over time af-fectionately become known as ldquoThe VoiceWhispererrdquo She coaches voice talent andproducers alike The goal is always thesame to get the best product on the airShe says the best way to do that is to startat the end
ldquoIf yoursquore going to go on a trip youstart with where you are goingrdquo saysTobias ldquoFrom there you draw out yourmap A script is a map You need to know
where do we want to wind up What isthe goal what is the destination Oftenproducers say itrsquos to get people to watchthe show or the channel But thatrsquos yourend game What is the end game for theaudience The producer needs to putthemselves in the position of the audi-ence and basically say what am I goingto get out of watching this show or watch-ing this networkrdquo
While her advice is geared toward di-recting voice talent it can be taken rightback to the writing phase to really makea promo sing Write the promo from theaudiencersquos point of view Why should theywatch What will they get out of it Or inTobiasrsquo words ldquowhatrsquos the destinationrdquo
ldquoThe destination is an experience (Asa viewer) Irsquom going to have an experi-ence and itrsquos going to be an adventurehumorous informative The actual take-away from any experience whether itrsquoswatching a program or anything in lifeis a feeling If you can identify the feelingthen you have the destinationrdquo
Why is that so importantldquoBecause basically a promo is a prom-
ise a promise for the experience and thetakeaway will be the feelingrdquo she says
Tobias says in a promo the promise isthe tease of the experience and the feel-ing the audience will get when they watchthe show The job of the promo is to cre-ate the desire to have the experience andfeeling depicted in the promo
Getting to that place is multi-facetedfrom the visuals graphics music andvoice So when it comes to directing thevoice if the producer has a clear visionof the feelings and emotions of the spotthen itrsquos simply a matter of directing thetalent to put them into the state of mindnecessary to deliver the right feeling ofthe spot
ldquoOnce (the producer) has analyzed thematerial themselves they can jot down acouple of adjectives that point the talentto the part of town that they want the readto liverdquo she says ldquoBut my recommenda-tion is always give (the voice talent) achance to give their own take on whattheyrsquore doing and let them run it three
JOHN McGRATH
times Then you get to see a perspectivethat may give you some ideas for takingthe read in a somewhat different direc-tion than you would have thought Soyou are benefiting from someone comingat the material from a fresh perspectiveIn the case of your signature voice itrsquosfresh eyes but with an understanding ofwhat your manifest or mission statementof the network or the show is You areessentially co-creating with this personrdquo
She advises succinct directionldquoGenerally the number one concern
(for promos) is to get the read into timeIn the interest of time (producers) some-times say we need it quicker or faster Butif you tell a performer to just speed upthen you will get a sped-up read But ina drama the way to achieve speed is toadd intensity or in comedy enthusiasmGiving (the voice performer) somethingto ldquoplayrdquo will give you a more qualitativereadrdquo
Another directing tip she adds is tokeep chatter between takes to a minimumbecause ldquoit takes everyone out of thezonerdquo And when itrsquos all about communi-cating that feeling the zone is whereeveryone in the session needs to be
John McGrath is a voice-over actor andwriter specializing in promos imaging com-mercials and animation He may be reachedby phone by email at infojohnsvoicecom
BDSept10qxdBD 19082010 1742 Page 16
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NOTThinking how to better manage your media integrated business systems
Should you integrate or interface Were you inspired by presenters such as
Ray Kurtzwell who spoke about using information technology to foster
organizational innovation
If you are in the planning stages yoursquoll be reassured to hear that the results are
outstanding But get ready because itrsquos not for the faint of heart with most initiatives
taking more than five years to complete
Sheila Calhoun Vice President of Traffic Services at Canwest Media spoke to
Broadcast Dialogue about re-engineering broadcast business systems As the
business sponsor for Canwestrsquos S4M (Success for Media Integrated Business
System) Sheila led the design and implementation of an integrated back office
system
What is S4MldquoS4M was designed to re-engi-
neer our business systems as it is aseamless content sales and trafficsystem that enables Canwest tocreate business opportunities andachieve client service excellencerdquo
What was the reason for embarkingon such a large undertaking
ldquoWe saw our business worldchangingmdashbroadcasters were get-ting bigger and there were fewerstandalone stations Operations werebecoming more complex new com-petitors had arrived in the form ofSpecialty and Internet and thebusiness of broadcasting itself wasrapidly evolving We had 30-secondspots and now more often bill-boards 10- 15- and 60-second spotsalong with closed captioningCanwest needed to administer pro-gram changes faster to be evenmore reactive to client needs
ldquoAnalyzing information tookweeks as we attempted to mergedata from multiple systems to deliv-er results to clients and producecritical internal documentation Wedecided to move to a large integrat-ed state-of-the-art system to improve
our best practices provide superiorcustomer service and introduce newbusiness analyticsrdquo
How did it affect workflowldquoPreviously and although we
worked side-by-side workwould be performedin one area thenh a n d e d
for the faint of heart
BY CELESE FLETCHER
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 17
BDSept10qxdBD 19082010 1758 Page 17
off reworked in another area with new elements added then handed offreworked and so on When you take four to five systems across multipleusers and change to one integrated system you in essence change the entireprocessmdashthe interaction workflow and procedures all change
ldquoToday any work performed has an immediate effect in multiple areas ofbusiness It requires people to communicate continuously Workflow anddeliverables improve as you gain efficiencies and greater understanding of howsystems work
ldquoChallenging transitions for any organization people intellectually appreciatethe technology but donrsquot realize the full impact until working within the new processand experiencing the benefits What was once an effortless process during implemen-tation becomes a learning experience They must consider the actions they take with-in their specific job function and ensure that any effect on other areas of business isconsideredrdquo
What were the biggest challengesldquoImplementing system changes takes many years At the same time business keeps
evolving which requires constant adjustment to the environment Elements arise thatyou didnrsquot even dream of when you started the business keeps shifting and adapta-tion must be accommodatedrdquo
How did you manage through constant adaptationldquoThe single most important factor is to have a committed senior management
team willing to stay the courseldquoCommunication was critical in all areasmdashnever making assumptions that people
knew or fully understood the implementation In frequent face-to-face meetings andwritten documentation we explained each step in the transition To over-communi-cate is a key lesson for anyone undertaking a large integrated project as not everyonesees the big picture
ldquoItrsquos not a quick win and certainly not a big personal win for individuals Youneed to have a group of people able to keep the vision and stay the course There isno painless way to go through a big change like this It takes huge commitment frommanagement and is not for the faint of heartrdquo
What did you do to respond to business changes
ldquoWe strategically re-assessed and re-evaluated our approaches throughoutthe process A task force of various busi-ness leaders across the company collec-tively discussed our progress assessedrisks and educated one another on busi-ness impact We gave people the oppor-tunity to be heard and understood
ldquoEssentially we constantly re-engaged people and kept moving for-ward because there was always anothercommitment to meet and another dead-line to achieve and measure
ldquoWe extracted key stakeholders fromsales research programming and ITright out of the day-to-day business towork closely with the vendor and thecore implementation team to make surewe were building the best system possi-ble We contracted expertise outside ofthe business in certain areas like projectmanagement change management andsoftware testing
ldquoCanwest formed a strong workingrelationship with the vendor who wasvery flexible and worked with us throughany setback encountered
ldquoKey stakeholders were repatriatedback into the business as the system wentlive This allowed us to pay attention tosmall details and always think of the busi-ness and people using the systemrdquo
What was the greatest learningldquoTeamwork In all my years I never ful-
ly appreciated or understood the mean-ing of team until this project Even whenwe disagreed we always talked throughthe challenge and ALWAYS moved for-ward together
ldquoThe beautiful thing about a team isgoing forward together and achievingcollaborative solutions for our businessand our clientsrdquo
Celese Fletcher is Principal of The FletcherConsultancy in Toronto She may be con-tacted at celesefletcherrogerscom
18 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
visit us at wwwlinsyscaLinear Systems Canada LtdUnit 1 1717 Dublin Ave Winnipeg MB Canada R3H 0H2Tel 204 - 632-4300 bull Fax 204 - 697-2417
HD-SDI HDMI conversionThe HD Spigot SH for HD-SDI to
HDMI or the HD Spigot HS for
HDMI to HD-SDI
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Celese
Fletch
er
BDSept10qxdBD 19082010 1742 Page 18
EJVE0 Broadcast Division
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 19
From reports of dwindling viewer-ship and ad avoidance to increasedcompetition from the Internet
much has been written about televisionrsquosapparent demise However two recentsurveys speak to televisionrsquos ongoingstrengths as an advertising mediumeven among younger demographics whoare often purported to be disappearing
When personal video recorders (PVRs)were first introduced many said that thistechnology would lead to television adavoidance (and ultimately ineffective-ness) among the majority of CanadiansYears later only 20 of households inCanada own a PVR Furthermore televi-sion continues to be upheld as the mostinfluential persuasive effective andpowerful advertising medium outper-forming radio Internet print and out-of-home according to Television Bureauof Canadarsquos (TVB) Attitudes Survey con-ducted by BBM Analytics in May 2010
According to this telephone surveywhich polled 1001 people 596 ofadults 18+ said that television advertis-ing was the most influential well aheadof newspapers (131) Internet (119)radio (57) magazines (38) and out-of-home (08) Television was alsofound to be the most persuasive form ofadvertising (598) outdistancing news-paper (131) Internet (74) radio(70) magazines (55) and out-of-home (18)
With regards to efficacy television wasreported to be the most effective adver-tising medium (562) followed at adistance by newspaper (135) Internet(13) radio (74) magazines (32)and out-of-home (21) Similar respons-es were recorded for advertising powerand authority
And while it is often reported thatpeople arenrsquot watching TV anymore the
survey revealed that among adults 18+television had the highest reach of allmedia (857) and people spent themost time with it 239 hours per capitaweekly compared to 183 hours for radio159 hours for Internet 25 hours fornewspaper and 08 hours for magazine
Television was also cited by respon-dents as their ldquomain sourcerdquo for newslocal weather traffic and sports
The results of this survey corroborateTVBrsquos new Ad Receptivity Survey con-ducted by BBM Analytics in June 2010which found that people are most recep-tive and attentive to television advertis-ing and they notice it more This is eventrue for the 18-34 demographicmdashoftencited as elusive television viewers
According to the telephone survey469 of adults 18-34 said they are mostreceptive to advertising messages on tele-vision well ahead of out-of-home (14)Internet (104) radio (82) newspa-per (82) and magazine (49)
For adults 18-49 television (450)was also cited as the medium that theywere the most receptive to for advertisingmessages Radio and out-of-home round-ed out the top three far behind with127 and 112 respectively
The survey further found that adults18-34 paid the most attention to adver-tising on television (469) outperform-ing out-of-home (175) newspaper(91) Internet (85) radio (75)
and magazine (51) Adults 18-49 alsosaid that they paid the most attentionto advertising messages on television(435) well ahead of out-of-home(134) and newspaper (116)
In terms of where people are mostlikely to notice ads 45 of adults 18-34cited television much higher than Inter-net (292) radio (91) newspaper(64) out-of-home (38) and maga-zine (32) For adults 18-49 televisionranked highest with 52 followed byInternet well behind with 225 andradio with 116
Survey participants also named TVcommercials as their favourite form ofadvertising
So despite the emergence of new tech-nology and competing media optionstelevision remains the most effective ad-vertising medium across all demograph-ics Television not only has the ability toinfluence and persuade but Canadiansare also more attentive and receptive tothis medium
And with its ability to deliver highreach and usage marketers should con-sider television as the best foundationupon which to build their communica-tion and business growth plans
Theresa Treutler is President amp CEO of theTelevision Bureau of Canada in Toronto Shemay be reached at (416) 413-3886 or atttreutlertvbca
TV is still the one
THERESA TREUTLER
BDSept10qxdBD 19082010 1743 Page 19
Choose the most capable team for your Conversion to DTV Low amp High Power I VHF amp UHF
Jl0101
lxcera Your Expert Partners for Effective RF Transmission Solut ions
Toll free 1 800 363-0800 middot Montrea l middot Canada middot wwwincospeccom
The Western Association of Broadcasters Board of Directors Neil Shewchuk CIXM-FMWhitecourt Tom Newton CKCK-FMCJME Regina Michael Olstrom Harvard BroadcastingRegina Mitch Bozak Global Regina Paula Davies Citytv Calgary Richard Kroeker Golden
West Broadcasting Steinbach Vic Dubois CJWWCJMK-FMCKBL-FM Saskatoon WadeMoffat CTV Saskatchewan and Doug Gunn The TDL Group Corp Calgary
Eacuteric Paulhus Joe Aguiar Eacutemilie Godbout CRTC Gatineauand Candice Molnar CRTC Winnipeg
Bev Brooke and Glenn Ruskin Rawlco Radio Saskatoon
Wayne Rorker and Torri MuzkaGlobal Saskatoon
Bill Hanson CTV Winnipeg and MichaelOlstrom Harvard Broadcasting Regina
Sandi Leonard and Tom PeacockAstral Radio Calgary
20 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Bill Hanson CTV Winnipeg andAl Thorgeirson Edmonton
BDSept10qxdBD 19082010 1743 Page 20
Images from theWestern Association
of BroadcastersConvention
Lloyd Lewis CTV Edmonton
Sophy Schiller Melina Nathanail Rena Nathanail of Nathanail CaptioningCalgary and Cathy Hanson Red River College Winnipeg
Pam Leyland Rawlco Radio Saskatoon
Stephen Sienko Target Broadcast Sales Torontoand Lyle Walsh GX Radio Yorkton
Joe Uyede Novanet Communications Ajax Bill Hanson CTVWinnipeg and Joanne Uyede Novanet Communications
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 21
Mitch Bozak Global Regina Bill Hanson CTV Winnipeg and Wade Moffat CTV Saskatchewan
Tami Moffatt CTV Saskatoon and Shawna KroekerGolden West Broadcasting Steinbach
BDSept10qxdBD 19082010 1743 Page 21
22 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Important boost for campus radio
One of the highlights in the CRTCrsquosnew policy for campus and com-munity radiomdash$775000 for this
segment of the radio businessmdashmust havebeen like a Christmas gift in the middleof summer
Almost a decade after the last reviewthis policy accepted the argument thatthe poor sisters of the industry shouldget a little slice of talent developmentmoney courtesy of private radio
Often lost in the debate is the rolethat these stations play in advancingbroadcasting in Canada Perhaps the twomost important aspects are that they area training ground for workers for the bigguysmdashprivate and public radiomdashand theyprovide an important platform for alter-nate and new musichellip writ large
When campus radio began it was
generally very low powermdashso low that youcould only hear it on the designated cam-pus and sometimes only over speakersset up around the campus Hardly radioand not really broadcasting Campus sta-tions had a bit of educational content butthey were really alternate and had plentyof spoken word
That distinctiveness has remained thecore of campus radio today and will beso in the new policy with a 15 mini-mum requirement of spoken word andspecialty music and a maximum of 15of the famed ldquosub-category 21rdquo aka poprock and dancemdashthe stuff that you hearon most commercial stations
There isnrsquot a lot of community radioin English-speaking Canada but there isa lot in Quebec where the provincialgovernment for years has been pumpingsmall amounts of money to these stationsoften based in small towns and rural areasof the province
Many campus radio stations are tiedto educational programs in broadcastingand journalism whereby students haveto put in a certain amount of time as partof their course work They get real hands-on experience and are ripe for hiring oncethey graduate Along with them are anendless stream of volunteers who neverreally want to work in radio full-time butlove the opportunity to broadcast tosome kind of niche audience sometimesfor years on end These folks also get afollowing and everyonersquos happy
When it comes to airing alternatemusic itrsquos not just an esoteric thing ofproviding airtime to the weirdoes A lotof what begins as alternate becomes main-streammdashits newer sounds different kindsof music or just decent stuff which thebig guys donrsquot pick up because it is un-known in the market Campus radio actsas a safety net to get us the listeners allkinds of music complementing the com-mercial stations who are driven largely bythe chartsmdashalthough many of them dopay some attention to emerging artists
In short campus radio does vital serv-ice to the development of Cancon andin so doing does take a little pressure off
ANDREW CARDOZO
the commercial guys It has also general-ly done well in portraying and giving air-time to the cultural and racial diversityof Canadiansmdashon campuses and in thewider community
That the CRTC has developed a newmechanism to help non-profit radio isgood for honouring its obligation tohelp the public good Itrsquos called theCommunity Radio Fund of Canada theCRFC something like the CRTC
The next one the Commission woulddo well to look at favourably is nativeradio There are native radio stations innumerous tiny communities in the northand the Native Broadcasting AssistanceProgram located in the Department ofCanadian Heritage has been reducing andnot keeping up with demand In the southis Aboriginal Voices Radio Network(AVRN) with its flagship in Toronto andlicensed in several large cities
Both need help and the CRFC pro-vides a good model for the Commissionto help these stations the way it was ableto assist APTN through subscriber fees
The CRFC is a good mechanism whichshould be used in other settings for oth-er sectors of Canadian broadcasting Thereis a small drop in funds for FACTORMusicAction in the range of three per centThe Commission nevertheless did wellby using the powers under Section 3 ofthe Broadcasting Act to ensure the viabil-ity of the diversity of the system overall
Andrew Cardozo a CRTC Commissionerfrom 1997 through 2003 chairs the NewCanada Institute He may be reached atandrewcardozosympaticoca
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BDSept10qxdBD 19082010 1743 Page 22
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from DC to 40 GHz
Another first for CKUA radio
BY BARBARA JONES
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 23
Over 80 years ago in 1927 publicradio station CKUA was launched inAlberta as the first educational broad-
caster in Canada In 1995 the stationrsquos web-site went live and shortly afterward CKUAmarked another milestone by becomingthe first Canadian radio station to stream itssignal
ldquoThe Internet was in its infancy relativelyspeaking back thenrdquo notes current GeneralManager Ken Regan
When first launched wwwckuacom wasfocused on accredited online teaching It wasclosely associated with Athabasca Universityand IT talent from the school was involved inthe sitersquos creation
Like many listeners Dan Webb was pas-sionate about CKUA and believed it needed astrong web presence The Athabasca University
Thank you for your letterand for dedicating a poemto me this morning on The
Road Home I am originallyfrom Calgary but have
been living in Buenos Airesfor almost two yearsmdash
where I listen regularlyhellip Iwas traveling through
Patagonia hellip and of coursethere is Internet globally andI was able to listen to CKUA
MarayamdashBuenos Aires Argentina
I just recently retired toThailand no more
Alberta wintersmdashsmile but it is wonderful to listento the best radio station online and remind me of the
beautiful long summernights in Alberta
BobmdashKarat Thailand
BDSept10qxdBD 19082010 1743 Page 23
employee volunteered his time and provided the technical expertise to keep the sta-tion on the leading edge nationally
That degree of passion reflects from the stationrsquos on-air talent to its listeners andback again CKUAorg extends the Edmonton stationrsquos reach to additional loyal listen-ers far beyond Albertarsquos broadcasting borders The site averagesbetween 120000 and 150000 unique visitors each month
The last time the on-air station was measured by BBM itachieved a weekly cume of approximately 170000 withmost of that audience found in Alberta
CKUA has uncovered an international audience for itsldquomusic expertrdquo format an audience ready to donate funds tosupport the stationrsquos mandate
Celticmdashjazzmdashpoetrymdashfusionmdashobscure instrumentalhellip the CKUA staff is knownglobally for presenting well-informed programming about all types of music beyondthe confines of mainstream radio
Over two-thirds of the stationrsquos annual budget about $3 million is raised throughvoluntary listener donations The station runs two on-air fund raising campaigns eachyear each lasting 10 days Listeners can donate online 247 a convenient and success-ful website function Online contributions represent about 50 of total voluntary lis-tener donations each year
Regan notes that much of what CKUA is doing online is not unique but reflectiveof the way the world and audiences are changing ldquoEven though we work in a so-calledradio station it is not about radio or television anymorerdquo he said ldquoWe have to stopthinking of ourselves as radio broadcasters We are content producers and distributors
ldquoThe internet has changed the rules of the game Now we have to genuinely thinkabout graphical interfaces and design and video and audiohellip all of these other ele-ments the public just expectsrdquo
Strategically keeping on top of listen-er expectations the station plans to over-haul the design and technical structureof CKUAorg before year end
ldquoIf all we do is continue to streamaudio and not think or do somethingabout the other elements people arejust not going to botherrdquo Reganadds ldquoWe want to try our best tokeep pace with public expectationsrdquo
The stationrsquos passionate listenersask regularly about the music they hearbroadcast or streamed online Today theycan review online playlists but areunable to purchase the music throughthe site To address this demand CKUAis setting up an affiliate agreement withan online music company
ldquoThe principle is to allow users to thegreatest extent possible to be able to usethe CKUA website as a portal by whichthey can access great musicrdquo Regan said
The revamped site will likely includea robust content archive and videos ofmusician interviews from each of CKUArsquosprogramming genres
The station would like to do morepodcasting of its music programming (itcurrently podcasts news and informationshows) but copyright legislation and reg-ulations make that type of service difficult
Taking a page from Webby-award win-ning NPRorg the future CKUAorg mayfeature original online programming web-only articles expanded stories video slideshows artist micro-sites and social net-working tools
It all costs money and requires expert-ise much of which Regan admits thestation doesnrsquot have in-house Howeverhersquos quick to point out that the stationenjoys the luxury of a unique global lis-tenership thatrsquos supportive passionate andpoised to help them achieve CKUArsquos on-line product and programming objectives
ldquoAs long as we articulate to our audi-ence we need to do this and here is whatit will mean to you they will pull out theircredit cardsrdquo he predicts
Hello ThailandArgentina
Barbara Jones isPrincipal of Sailor JonesMedia Inc of OwenSound ON She may bereached by e-mail atbjonessailorjonescom
24 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
BDSept10qxdBD 19082010 1743 Page 24
fHl ~ FILM
[2j RECORDING
~ NEW MEDIAS
~ POSTPRODUCTION
~ RADIO
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ck)a rodionetwork
DOLBY BROADCAST
IIIDOLBV
dolet Digital KHia sustems
~ iSisox-TE C H lrI CJ LCJC3V
=
~ ~l~iiii~~~di ~ middot middot 1
ltlgt SOrKgtmiddot TECHNIQUE
MONTREAL TORONTO T 514-332-6868 T 416-947-9112
The Art of Listening Makes for Solutions
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VANCOUVER T 604-298-2200
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 25
Stan Klees The Original Canadian Music Man (Part 2)
When we last left Stan Klees hersquodbeen in Toronto radio for sever-al years but when his father be-
came ill he gave up his radio career andgot a job at the post office to help paymedical expenses But fate soon steppedin
Stan fell in love with a dancer in theBroadway touring company of Kiss MeKate and because of her ended up spend-ing a lot of time in New York The fre-quency of his trips led to a reservations jobat TCA (later Air Canada) which came inhandy a few years later when CBC TV pro-ducer Stan Jacobson was flying BobbyDarin into Toronto for an appearance onCross Canada Hit Parade
ldquoBy this timerdquo Klees remembered ldquoIwas working for ATCO Records and I wasat CBC waiting for Bobby Darin to fly inIt was my job to look after him once hegot there Stan (Jacobson) came over tome and said lsquoNew Yorkrsquos fogged inDarinrsquos not comingrsquo I said lsquoGive me aminutersquo I made a phone call to Air Canadaand got my old manager I told him theproblem and he said hersquod call me backwhich he did Hersquod got Darin on the nextAmerican Airlines flight into Toronto Iwent to the airport to pick him up gothim to CBC and we became good friendsIn fact he stayed in the guest room at myhouse that night because he couldnrsquot getback to New York We traveled a lot to-gether over the years had a lot of funand I always say that I owe my career to
Bobby Darin because of all the peoplehe put me in contact withrdquo
Klees and Darin remained friends un-til Darinrsquos death in 1973
Another friendship that turned into asuccessful long-time working relationshipwas with Walt Grealis
In 1964 Grealis a former Torontopolice officer and Klees launched RPMWeekly and ran it for the duration of itsexistencehellip with a little help from Stanrsquosmother Klees smiles as he remembersldquoMy mother was the patron saint of RPMWhenever we didnrsquot have enough moneyto pay the post office or the printer shersquodloan us whatever we neededrdquo
Stan and Walt also co-founded theJUNO Awards which began as the RPMAwards
ldquoAt firstrdquo Klees recalls ldquowe thoughtwersquod just do a poll so we put a ballot inRPM people filled it out and mailed orfaxed it back As I recall we got about 150responses but the winners didnrsquot receiveanything
ldquoSomebody came into the office oneday and said lsquoItrsquod be nice if you sent thewinners a scroll or something that theycould hang on the wallrsquo so I designedone and we sent them out The followingyear we decided to throw a party andinvited 75 peoplemdashand 150 showed upWithin 20 minutes there were no sand-wiches left and the bar was finished Waltread off the winnersrsquo names they cameup to pick up their awards and it wasoverrdquo
At the next yearrsquos ceremony Stanrsquosmother came to the rescue once againand made enough sandwiches to lastthrough the eveningrsquos festivities
The RPM Awards eventually becamethe JUNO Awards and a few years laterthe Canadian Academy of Recording Artsamp Sciences an organization set up specif-ically to handle the Awards took over con-trol Stan and Walt stopped going to theJUNOs in 1996 as they were both disap-pointed at how they were treated
Stan Klees was a very early supporterof Canadian talent Long before the CRTCbrought in the CanCon regulations which
DOUG THOMPSON
Stan fought long and hard for he wascreating Canadian hit records with artistslike Shirley Matthews and Little Caesar andthe Consuls on labels such as Tamaracand Red Leaf Stanrsquos design of the MAPLlogo is still in use today
At the 2001 SOCAN dinner whereKlees was given a Special AchievementAward the audience of Canadian musi-cians songwriters and publishers gavehim a seven-minute standing ovation
Although Walt Grealis who died ofcancer in 2004 received the Order ofCanada in 1994 for his contributions tothe Canadian music industry Stan Kleeshas not yet been so honoured
Itrsquos time we change that
Doug Thompson can be reached by e-mailat dougtrogerscom
BDSept10qxdBD 19082010 1743 Page 25
Introd ucing
Connect your music scheduler directly to your PPM~ listeners
I CE + REACT I
dleercsworkscom 1877774107bull
wwwmediamonitorscom wwwgselectorcom
~2002-2010-Honlcon All ll91u- Allshylheproporyol___
26 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Ants donrsquot sleep
Do you believe that ants donrsquotsleep Do you believe that agiraffe can go without water
longer than a camel Whether or not youbelieve these statements depends on whosays them
Apparently if a person with a foreignaccent told you these things you would-nrsquot believe them
Why According to research at theUniversity of Chicago a foreign accentreduces credibility in ways that the speak-er and the listener donrsquot consciouslyrealize Because an accent makes a per-son harder to understand listeners areless likely to treat what they say as truth-ful The credibility decreases even moreas the accent thickens
ScienceDaily summarized the study asa way ldquoto test the impact of accent on cred-ibility American participants were askedto judge the truthfulness of trivia state-ments by native or non-native speakersof the English languagerdquo and providedtop line findings from the research
Boaz Keysar is a Professor of Psychol-ogy at the University of Chicago and anexpert on communication Keysar saysldquoThe results have important implicationsfor how people perceive non-native speak-ers of a language particularly as mobili-ty increases in the modern world leadingmillions of people to be non-native speak-ers of the language they use daily Theaccent makes it harder for people to
understand what the non-native speakeris saying They misattribute the difficultyof understanding the speech to the truth-fulness of the statementsrdquo
This is perhaps the most relevant out-come of the study for commercial writersand producers If people cannot be clear-ly understood they cannot be believed Wedonrsquot disbelieve consciouslymdashthe accenttricks us into thinking we donrsquot believe itsimply because we donrsquot understand itNow what
There are many great commercials withso-called foreign accents in them Cleverwriting and a unique sound makes thesecommercials really pop Such commercialshave been running for yearsmdashwe can onlyassume they work or the creative wouldhave changed ages ago
The unmistakable voice of HughHeron of Heathwood Homes is just thatmdashunmistakable His voice oozes credibil-ity due in large part to the fact that healways speaks with sincerity While theoccasional word or phrase in his thickScottish accent may be difficult to wrapyour ear around the overall tone of hisvoice makes Hughrsquos commercials standout He told me recently that people hemeets on the street treat him like a friendbecause they feel like theyrsquove met himbefore His voice is unique and memo-rable Thatrsquos why his commercials work
One of my favourite commercialsmakes fun of the stereotypical human
MAUREEN BULLEY
response to people who donrsquot speak yourlanguage ldquoGood Morning is this theinformation deskrdquohellip the opening linein this classic spot for SAS Airlines fea-tures an American speaking to a Europeanhe believes doesnrsquot understand him Sothe American speaks English but does soextremely loudly and extremely slowly Asit happens he is speaking to a British manwho speaks English very well thank youvery much Ironically the American isoverseas and the tables are turnedmdashnowhe is the man with the supposed accent
So is there a place for foreign accentsin radio advertising
Irsquom not entirely sure but what I doknow is that participants in the RadioPower Tools research gave low scores tocommercials that contained a foreign ac-cent if it was ldquoa voice that drips with anon-mainstream accent spoken only bya small group within the population andused for no apparent reasonrdquo
Clearly the operative here is ldquono ap-parent reasonrdquo So if it makes sense toinclude a voice with an accent do so withpurpose I would also suggest using a voicewith a genuine accent instead of tryingto replicate one Yoursquoll be disappointedwith the finished sound of the piece andyour client will be disappointed with theresults of their advertising unless yourvoice talent can truly nail that accent theydonrsquot naturally possess
So do ants sleep or not Accordingto BBC Earth on average a single workerant in Britain takes 250 naps a day buttheyrsquore only a minute long The Queenfalls asleep at far more regular intervalsthan her royal subjects Guess they canrsquotunderstand a word she says
Maureen Bulley is president of THE RADIOSTORE She may be reached at 1-888-DORADIO or at doradiototalnet
BDSept10qxdBD 19082010 1743 Page 26
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plus a chance to win an iPad bull
Congratulations Facebook you rockAccording to Hitwise Facebook has become the most
visited website in the United States Its market share ofvisits was up 185 over the same time last year Just tocompare Google was up around nine percent
I was going to Google what that meant but it justseemed cruel
I believe it means that we are spending more timepoking people we wouldnrsquot waste the time of day to chatwith than we are looking up important stuff like sportsstats or interesting uses for peanut butter (which incidentally include lubricant pet pill disguiser andpaper label remover Really I Googled it)
Wersquove all Googled ourselves from time to time manyof us using a computer
But facebook it Facebook is taking over the worldAs you read this I am on Facebook Go aheadhellip go
friend mehellip Irsquoll be there Itrsquos where I live nowFacebook tempts us with the egotistical promise that
someone somewhere on the planet really really wantsto know every single errant thought that crosses our
minds AND they want to see photos AND they want toknow what we think about their thoughts AND photos
Capitalized conjunctions aside Facebook is theperfect place to cut and paste the creative work of othersinto our electronic personas instead of actually doingsomething creative or original ourselves thus savingtime that we can then use to do more poking and lesstalking How am I today Just check out the stolen lyricfrom someone elsersquos song I have posted as my ldquostatusupdaterdquo Apparently today I am a little Olivia NewtonJohn (pre-Grease)
Itrsquos a diseaseI must comment on your new cat photo or I will dieOops hang on a sechellip gotta return a poke Back
now LMAO Freakinrsquo funny catsLike you I joined initially to see what all the fuss
was about In its original days Facebookers were lessconcerned about security so you could scan astrangerrsquos profile check out their friends and eventheir friendsrsquo friends It was a voyeuristic orgy of peek-age Not that any of us did that sort of thing of course
Once the lurking was curtailed the search was on forco-workers and family members as we embarked on awildly competitive jag to snag as many friends as possible
In those early days getting a Friends request was agiddying high
Ooooohhellip someone wants to be my friend INSTANTADD
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 27
Poke-poke
BY MARK LA POINTE
status update
BDSept10qxdBD 19082010 1743 Page 27
Now of course we are more discerning of the company wekeep Do I know them Will they clutter my page with applica-tion drivel and invites to lame events Or worse will they notbe interested in my brilliant application newsfeed and my ldquoohso importantrdquo event
After the friends came the gameshellip sorry ldquoapplicationsrdquo Nowwhen Irsquom too tired to poke I can find out what kind of dog Iam or what country song tells my storyhellip or God help me playFarmville (along with over 83 million other monthly users)
(By the way my answers are dachshund and Goodbye EarlAlso I have never been too tired to poke I know it happens tomen my age but knock on wood I still can)
And letrsquos not forget the frustration of the endless programupdates I just figure out where everything is so I can steer theUSS Facebook without having to rely on Mr Sulu whenBAMhellip my life is chaos again and instead of checking my noti-fications I am driving straight into the sun while Yeoman Randlooks intensely into the soft focus camera In its present incar-nation I still canrsquot find the damn ldquoSign outrdquo tab
It has only taken a few years for a simple social networkingtool to become the worldrsquos biggest scrapbook Our need toshare has even pushed into the formerly sacred Have you seenthe video of the couple that interrupted their ldquoI dosrdquo to updatetheir Facebook status from ldquosinglerdquo to ldquomarried I think I actu-ally threw up a little that time
Remember first second and third base (No not baseball)It has been re-faced
Now therersquos ldquoFace-baserdquo that magical part of love when youchange your status from ldquoSinglerdquo to ldquoIn a relationshiprdquo I assumeit happens after yoursquove rounded the bases a few times
Itrsquos sooooo cute In the same way itrsquos cute when your neigh-boursrsquo kids spray-paint ldquoBUTT FACErdquo on your garage door
FB is a giant black hole of time and effort sucking in every-thing around it without mercy while only giving back invita-tions to play Mafia Wars
Fan Pages are big business now as entertainers and retailersand people with causes can use FB to continue to shamelesslyhump their agendas and doo-dads
Sadly I am now turning into the Facebook equivalent of acranky old man I hate it when my friends donrsquot use actual pho-tos of themselves as their profile pics Since I never actually seethem face-to-face anymore without those photos I have no ideawhat they look like During the Winter Olympics I assumed allmy friends had become hockey sweaters or red leafs
Also I am protective of my Wall Lame status updates nowequal instant ldquoHiderdquo for you ldquoI love my dogrdquo while accurateis your one-way ticket to GONE-ville I may even un-friend youfor that juicy contribution
I would moan on a little longer but in the time it has takenme to write this I have missed 16 crucial status updates (Trevorand Aaron are now friends) three pokes (which still make megiggle like a nine-year-old who thinks ldquopianistrdquo is dirty) and twopage suggestions (Join if you think RUSH deserves inductioninto the R and R hall of famehellip which I do) So I am hittingthe ldquosign outrdquo tab (which I just found thank you very much)
Mark La Pointe is a freelance writer and voice actor forwwwKillervoiceoversca or at least he would be if he would stopfooling around on Facebook He may be reached by e-mail atmarkannounceryahooca
BDSept10qxdBD 19082010 1743 Page 28
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 29
Gord James comes home
When I was 14 my buddies allwanted to be famous sportsheroes or rock stars I wanted
to be Gord JamesMy obsession with radio came to me
like most of us at an early agemdasheight tobe exact By the time I was 10 and livingin Southern Ontario I knew exactly whichjocks sounded great and by 14 there wasno one better to my ears than Gord James
Gord James is one of the few yeomanof an era in Top 40 and rock radio thatmany view as the halcyon days of radiorsquossound Hersquos still doing itmdashand doing itevery bit as well as he ever has
The latest incarnation of the GordJames Experience is at Hamiltonrsquos newVinyl 953 a place that feels right to himbecause the geography that surrounds thebroadcast studios is literally home
Gord went to high school at Saltfleetin Stoney Creek (now part of Hamilton)and did the WKRP town-to-town up-and-down the dial thing in his first few yearsincluding stops in Cambridge LondonCornwall and Kitchener before landingat CKOC Hamiltonrsquos home of the BIG500 Countdown in the early rsquo70s
In 1974 the now legendary J RobertWood interviewed Gord for an openingat CHUM-FM free form at the time Butit was the ldquocoolrdquo station 1050 CHUMwhere Gord wanted to be
ldquoThank you for coming in and good-byerdquo was the response he remembers
ldquoI realized how much I had to pull upmy boot straps to hang with those guysrdquohe recollects James was talking about thebig voices such as John Majhor TerrySteele Jim Van Horne Mike HollandRoger Ashby and Bob Magee (Magee nowholds down the morning drive slot atVinyl 953 helping give that station a def-inite CHUM flavour that works perfectly)
But it wasnrsquot long before James land-ed a gig at CHUM-AM doing all-nightsand filling in on day shifts now andthen By 1978 CHUM-FM was being pro-grammed by a young upstart named RossDavies and he wanted Gord to comeover to the FM side of the building Thateventually happened too with weekendsafternoons and in 1983 as morning hostalong with Rick Hodge
ldquoThere are so manymemoriesrdquo said James
ldquoOne really stands outI was filling in for RogerAshby As we were doingour birthday feature onair it was mentioned thatit was my birthday andall of sudden a lot ofpeople gathered by thedoor and started singingHappy Birthday I heardtwo younger singingvoices through my head-set and realized that TomJokic our producer had patched in twoof my three children Rachel and Kevinfrom a cell phone and they were singingtheir hearts out out of tempo and out oftune with the rest of the group and Ithought that sounded even better becauseof itrdquo
The sound is what matters to GordJames And he says the fun has not goneout of it And sitting chatting with him is
JAMIE WEST
like pulling into a filling station for pos-itive energy
Vinyl PD Derm Carnduff says thatgetting Gord on board at Vinyl was a nobrainer
ldquoGordrsquos name came to mind prettyquickly His heritage as a Toronto radiopersonality would give us instant credi-bility but ultimately his talent made
Gord one of our top candidatesrdquo saidCarnduff
ldquoHis knowledge of themusic his wit and dedica-tion serve his audience ex-tremely well and the radiostation as wholerdquo Carnduffsaid ldquoAnd oh yeah hersquos gotan okay set of pipes toordquo
ldquoThe saying at CHUMused to be lsquoletrsquos have somefunrsquordquo remembers Gord
I ask him if hersquos still hav-ing fun
ldquoTherersquos no question thatIrsquod do it all over againrdquo Gord
responded ldquoonly this time Irsquod betempted to break a few more rulesrdquo
Now thatrsquos the spirit of a true rockjock shining on after nearly 40 years ofconnecting with all of us
Jamie West is CEO of Westpro Media Incbroadcast consultants and creative contentsuppliers He may be reached by e-mail atwwwwestpromediacom or at 905-541-0127
BDSept10qxdBD 19082010 1743 Page 29
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30 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Fact is facts donrsquot mattermuch anymorehellip
One of the things I enjoy most is alively debate with friends whohave differing points of view I
like the way people get charged up aboutthings they really care about how theyshape their thoughts to support theirarguments
I particularly enjoy it when the debateis over and in the best instances wersquoveall learned something from each otherAnd maybe if our minds are not onlyengaged but ldquoopenrdquo we might find ourposition moving begin questioning theplace where opinion started and realityor facts kick in Unfortunately it seemsthat fact-based debate is a dying art
A new study from University ofMichigan researcher Brendan Nyhan en-titled When Corrections Fail The Persistenceof Political Misperceptions shows that peo-ple who have based their beliefs on mis-information rarely change their mindseven when presented with the facts Evenmore disturbing they often cling evenmore strongly to their beliefs when theyare proven to be inaccurate a phenome-non Nyhan has dubbed ldquobackfirerdquo Notsurprisingly this reaction is most com-mon when it comes to partisan issuesaround politics and social issues
Nyhanrsquos recent study is a follow-upto research he completed with associatesat the University of Michigan in 2005and 2006 Those studies showed a basichuman tendency to continue to believe
in facts we carry in our heads even whentheyrsquove been proven false Nyhan says thisis worse than merely being misinformedit means our views are entrenched andnot subject to sway by any informationsource It isnrsquot information thatrsquos missinghere but rather a basic emotional responsethat makes smart people hang on to falsefacts for reasons it is hard to define
Nyhanrsquos study as well as previousstudies conducted in 2005 and 2006around facts vs perception attempts tounderstand why intelligent people con-tinue to accept misinformation as fact inthe face of contrary proof This may notbe a new practicemdashpeople have alwaysshaped facts to fit the outcome they wantmdashbut Nyhan and others believe there ismore reason for concern now than atany other time
Nyhanrsquos study suggests the underpin-nings on which governments are chosenare becoming more fractured He sayswersquore filtering the information we receivethrough a prism and end up getting areal divergence on all sorts of issues Andthat makes it really hard to have intelli-gent debate He equates the electoratersquosview on politics to sport and says peoplesupport a team because they are emo-tionally committed to them they absorbthe misinformation they need to contin-ue their supportmdashfor better or for worse
Nyhan says we need a ldquosupply-sideapproachrdquo where we try to enforce and
NANCY SMITH
increase the ldquoreputational costsrdquo on peo-ple and institutions who promote bad in-formation Given the numbers it seemsunlikely that this is a viable solutionPartisan news hosts and their networksare making millions while more moder-ate media languishes The cycle continuesbecause audiences are attracted to newsoutlets that reflect their beliefs howeverinaccurate they may be
In fairness to media consumers it isoften difficult to separate whatrsquos accurateand what isnrsquot particularly within an envi-ronment where we get our news in bite-size pieces with little context But Nyhansays the really frightening pattern isnrsquot justwhere we get our news but how we useit If we refuse to change beliefs that arebuilt on inaccuracies the consequencescan be devastating
I read a quote attributed to Kant thatseemed appropriate to Nyhanrsquos studyldquoMankind may be crooked timberuniquely susceptible to ignorance andmisinformation but itrsquos an article offaith that knowledge is the best remedyIf people are furnished with the facts theywill be clearer thinkers and better citi-zens If they are ignorant facts will en-lighten them If they are mistaken factswill set them straightrdquo
Even Kant didnrsquot anticipated the soci-etal impact of spin doctors and media inthe 21st century
Nancy Smith is ChairCEO of NextMedia a Toronto-based business consulting and marketing company She may bereached at (905) 468-7774 or atnsmithnextmediacompanycom
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BDSept10qxdBD 19082010 1743 Page 30
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 31
Victoria a few days each weekGeorge Gordon who had been
morning Anchor at News1130Vancouver has moved to
CFRA Ottawa as morn-ing News Anchor Hersquosalso tasked with coach-
ing and mentoring otheron-air personalities
There were a number of changesat Corus Entertainment relatedto Corusrsquo most recent organi-zational review to streamlinedecision-making and clarifyroles and mandates Among
the changes Corus TelevisionmdashReporting toDoug Murphy Exec VP and President of CorusTelevision are Colin Bohm VP InternationalAndrew Eddy VP Affiliate Sales Bill Knight
VP Business Developmentand Planning Gerry MackrellVP Airtime Sales Susan RossVP Strategic Planning SusanSchaefer VP Head of Networksand Marketing and JoannaWebb VP Head of Program-ming and Production CorusRadiomdashReporting to HalBlackadar Exec VP and interimPresident of Radio are DaveFarough VP Brands and Pro-gramming in Toronto (was GMat CFPLCFPL-FMCFHKFMCKDK-FM London) Chris Sisammoves in [see below]) DavidHuszar VPGM Interactive andEmerging Platforms (was VPGM Corus Interactive ampIntegrated Solutions) NeilCunningham Director of SalesWestern Canada Garry McKenzieGM Corus Radio Vancouver(was GM at Corus RadioCalgary) Doug RutherfordVPGM Corus Radio Alberta(now also GM at Calgary)Suzanne Carpenter VPGM
CTVrsquos Lloyd Robertson has an-nounced his retirement set fornext summer By putting itoff until then hersquoll roundoff his CTV career at 35years from the day he
joined then-Anchor Harvey Kirck in1976 as co-Anchor of CTVNews Hersquos been Chief Anchorand Senior Editor since 1983Lisa LaFlamme 45 is his suc-cessor She began her broad-cast career at hometownCKCO-TV Kitchener in 1988Reporting stints include IraqAfghanistan Sri Lanka Haitiand as a political correspondent in OttawaFormer NBC News Foreign CorrespondentDawna Friesen is the next Anchor of CanwestrsquosGlobal National succeeding Kevin NewmanFriesen a native of Winnipeg began her careerat CKX-TV Brandon then worked at CBC andCTV before being hired by NBC in 1999Friesenrsquos reporting duties took her throughoutEurope and the Middle East from her base inLondon CKYCITI-FM Winnipeg GM Tom Scottreturns to Citytv Winnipeg thisfall again as GM Scott whojoined Citytv in 2008 moved
to the radio side to be GM at the Rogers-ownedradio stations after the previous manager wastransferred to Vancouver A new GM for theradio cluster is being sought CTVglobemediaSr VP Corporate Communications BonnieBrownlee is no longer in place Her successor isScott Henderson VP Communications Brownleewho joined CTV in 2007 succeeded Mary Powersin the position Douglas Elphick joined Joytv10 Vancouver (ZoomerMedia) as GSM Elphickhad been Director National Sales WesternRegion for CTVglobemedia and was mostrecently with the CTV Olympic BroadcastConsortium Brian Blackburn is no longer GSMat the Jim Pattison Broadcast Group (JPBG)radio stations in Victoria A successor had yetto be named at press time In the interim BruceDavis VP of Sales for JPBG and GM of theKelowna radio properties is filling in Hersquos in
Make sure that BroadcastDialogue has your peoplechanges E-mail station
news to howardbroadcastdialoguecom
LloydRobertson
Dawna Friesen
Lisa Laflamme
Susan Ross
BonnieBrownlee
George Gordon
Joanna Webb
Dave Farough
Andrew Eddy
Chris Sisam
Douglas Elphick
Susan Schaefer
ScottHenderson
David Huszar
Doug Rutherford
Garry McKenzie
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 31
32 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
1071 Abbotsford as Morning Show Hosthellip At new Country sta-tion 1007 HANK-FM Bridgewater launched July 22 JonathanCrouse moved from afternoons on sister station CKBWBridgewater to be the morning show Host Nick Yorston who
moved from Yellowknife does morning newsAndrea James moved from sister station CKDR927 Dryden to do middays while Alicia Huntermoved from CKBW for HANKrsquos afternoon show
Gerry Pigeon whorsquos been with Corus RadioCalgary the past nine years the last six as RSMhas moved to NL Broadcasting in Kamloops asGSM for the companyrsquos three stationsmdashCHNLCKRV-FM and CJKC-FM Shelly Datseris hasbeen appointed Manager Communications atTeletoon Toronto Her background includes sev-en years at Rogers Communications and at RogersTV Diana Swain has beenappointed to Senior Correspon-dent of the CBC News inves-tigative unit The CBC TorontoAnchor will continue to be anoccasional fill-in Anchor on TheNational Dale Jubb is the newManager of Operations at CTV
Calgary Jubb moved from his CEO position atvideo production facility Empowered Media inOttawa Former Ops Mgr Karen Irvine movedto Manager On-Air Operationshellip Justin Park
moved to CTV Calgaryrsquos engi-neering department from sisterCTV Reginahellip Joe McFarlandND at 1021 FM The Lounge(CJCY-FM) Medicine Hat sinceits launch in 2008 moved toCorus Radio Calgary as aReporter New MD at JACKCalgary is Jeff Walker exMDSwing Announcer at K-97Edmonton Chad Thomas hasreturned to Astral Radio Calgaryas Digital Accounts ManagerHe left the stations to found anagency when they were ownedby Standard Radio CalgaryhellipDavid Lee is the new Country Manager Canadafor RCS CanadaMedia Monitors Hersquos based inToronto Lee succeeds Ross Langbell who leftthe company this past spring Jess Bradyjoined Corus Cornwall as Morning Anchor and
Corus Radio Eastern Ontario and VPGMCHEX TV Peterborough and CKWS-TV KingstonMichael Harris GM CKWS-TV and CHEX TV(was GM of CHEX TV only) JJ JohnstonGM Corus Radio Cornwall Kingston andPeterborough (was GM at CorusRadio Vancouver) No longerwith the company are CornwallGM Scott Armstrong and CorusKingston [radio amp TV] GMMike Ferguson who retiredend of August Former CorusRadio Peterborough GM BrianArmstrong moves to GSM) ChrisPandoff VPGM Corus Radio
Toronto and Hamilton (was VPGM for CorusRadio Toronto only but now adds Hamiltonduties held by Suzanne Carpenter) Chris SisamVPGM Corus Radio Southwestern Ontario(based in London Sisam will be responsiblefor Corus Guelph Corus KitchenerCambridgeand London Guus Hazelaar of Corus Guelphhas retired Lars Wunsche GSM Corus RadioToronto (was GM at Dave FM (CJDV-FM)TheBEAT (CKBT-FM) Kitchener)
Mike Finnerty the former Daybreak Host at CBCRadio Montreal returns this fall to anchor themorning show He left last year to work as anonline editor for The Guardian in London NancyWood hosted Daybreak for six months afterFinnertyrsquos departure She left earlier this yearAstral Radio BC Peace Region Brand Director JayTerrence after 10 years at that location three asPD moved to sister station CJAY Calgary tobecome Assistant Brand Director (Brand Directoris Astral nomenclature for PD)hellip After more than 21 yearsCTV Calgary News Anchor BarbHiggins has left her job to
become a mayoral candidate in this fallrsquos elec-tions Higgins and co-anchor Darrel Janz an-chored the News at 6 since March 8 1989 andare considered the longest serving anchor teamin Canadahellip Mark Russett has been promotedto GSM at Newcap Radio Ottawa He joined thestation five years ago as Retail Sales ManagerhellipKenny Jones Morning Show Host at Country933 Fort McMurray for the past nine yearsheaded to Rogers-owned sister station Country
JJ Johnston
Chris Pandoff
Lars Wunsche
Michael Harris
Jay Terrence
Barb Higgins
Kenny Jones
Gerry Pigeon
Mark Russett
Diana Swain
Shelly Datseris
Dale Jubb
Justin Park
Karen Irvine
Jeff Walker
Joe McFarland
Chad Thomas
David Lee HBA
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 32
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 33
Reporter The University ofWestern Ontario graduate madethe move from LondonhellipSheldon MacLeod the formerNDMorning Editor at CKBWBridgewater is now a WeekendNews Anchor and afternoonReporter at News 957 Halifax
Earle Mader PD at C100 Halifaxhas retired Mader spent his30-year broadcast career withthe CHUM station the last twoand a-half years as PD TheBOUNCE PD Chris Duggan has
taken over as PD for both stations Mader won Music Directorof the Year honours (secondary market) at the 2002 CanadianMusic Week Jennifer Yascheshyn has been promoted to PD atCHUM Kingston from Promotions and Marketing Director Shesucceeds Dan Melon who is moving to the faculty at OttawarsquosAlgonquin College New Marketing and Promotions Director isShawn Whalen who continues with his regularFLY-FM Kingston on-air shift Matthew Waddellmoved to TELETOON Canada in Toronto asCreative Director Most recently Waddell wasAssociate Creative Director at Astral TelevisionNetworks Kapila (Kaps) Ratnayake is the newChief Engineer at Corus Radio Cornwall He
had been with Rogers RadioCalgary Succeeding him isJim McTighe from CFJC TV7Kamloopshellip Mid-summer JohnWaterman became the ND at981 FM CKBWHANK (CJHK-FM) Bridgewater Watermanhad been with ATVCTV Halifaxand most recently 917 TheCoast Sechelt
Mark Lade after 50 years behindthe microphone has called itquits During his career Ladeworked at such venues as OwenSound Woodstock Hamilton Chatham NiagaraFalls Welland and London his last stop beingOldies 1410 CKSL London Jennifer Stewart hasbeen promoted to Exec Director of AcquisitionsDevelopment and Feature Film NetworkProgramming at CBCrsquos English TelevisionServiceshellip Ceara Kavanagh has moved from her
Shawn Whalen
SheldonMacLeod
Jess Brady
JenniferYascheshyn
Earle Mader
Jim McTighe
Mark Lade
MatthewWaddell
KapilaRatnayake
JenniferStewart
BDSept10qxdBD 19082010 1743 Page 33
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CBC Radio-Canada
34 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
PD gig at Vibe 985 Calgary (now Virgin Radio98-5) to return to 1073 KOOL FM Victoriawhere shersquos the afternoon drive Hosthellip DerekLuis is new CEO at National Screen InstituteCanada (NSI) succeeding Susan Millican Hewas a SUN TVQuebecor Media Executivehellip PaulSedik ex of Astral Media Television has landedas Regional General Manager Central Ontarioat NEWAD a Toronto-based agencyhellip FAN 590Toronto fired the morning drive team of DonLandry and Gord Stellick plus morning showHost Mike Hogan Also gone are Announcer RickRalph and Producer Brian AngusTaking over mornings on aninterim basis was Toronto radioveteran Jeff Lumby News 957Halifax talk show Host AndrewKrystal has moved to mid-mornings at The Fanhellip MarkMorris joined 1039 The JuiceKelowna as Afternoon Driversucceeding Ken Allan Joonyer
Morris had been with SUN FM Penticton hellipEdmonton market veteran Shane Michaels isthe new Afternoon Drive Host at 963 CapitalFM Edmonton succeeding Jason Roberts
Roberts moved to 1049 EZ Rock Edmonton asAfternoon Drive Host which resulted in LochlinCross to handle mid-days at The Bearhellip BrentBrooks is now the Morning Host at COUNTRY95 Lethbridge The 25-year veteranrsquos stops haveincluded Calgary Red Deer and Lethbridge withvarious roles such as PD MD and various on-air postshellip Taking over the midday show at Q99Grande Prairie is Renn Davies who moved fromZ99 Red Deer Former midday Host WardLivingston now does drive afterChristy Farrel whorsquod held theposition as well as being MDmoved to Sun FM PentictonPDmorning show Host PaulOuellette adds music dutiesAlso joining the team is CristyEllen from CJNS Meadow LakeSK taking over the productioncreative post
Tamara Konrad has become GMGSM at CKEA957 Edmonton Konrad moves to the HarvardBroadcasting station from her Ops Mgr position
CearaKavanagh
Renn Davies
Derek Luis
Andrew Krystal
Paul Sedik
Brent Brooks
Lochlin Cross
Ward Livingston
Cristy Ellen
Tamara Konrad
BDSept10qxdBD 19082010 1743 Page 34
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 35
at Corus Edmonton where shewas the Ops Managerhellip Inaddition to his GSM responsi-bilities at X929 (CFEX)Calgary Gary Brasil is now alsothe National Sales Manager forthe Harvard grouphellip BroadcastEngineer Chris Terpsma theChief Engineer at VistaBroadcasting has moved tobecome responsible for techoperations at Harvardrsquos newstations in Edmonton and RedDeerhellip Angie Norton hasbecome the new Business Manager forHarvardrsquos Regina and Yorkton stationshellip AndChristian Hall in addition to his responsibilitiesas PDOps Mgr at X929 Calgary is nowProgram Manager for the Harvard AlbertaRadio cluster After 12-years Bill Toffan hasretuned to 1049 The Wolf Regina as PDMorning
Show Host He succeeded Chris White who recently joined theHarvard sales department after having been on the air for 15years and PD for the last three
Heather Ostertag is no longer PresidentCEO of FACTOR theFoundation Assisting Canadian Talent On Recordings Brian
Hetherman FACTORrsquos VP of Industry Affairshas assumed GM duties until anew president is appointedhellipEldon Duchscher after 21 yearswith the Saskatoon Media Groupmdashthe last few years as NewsDirectormdashhas resigned a moveprompted by an opportunity of-fered to his wife at the Universityof Calgary Duchscherrsquos NDposition at CJWW Country 600Magic 983929 The Bull wasfilled by Vanese Ferguson KateBuick after 15 years at CD 989Simcoe is now PDMidday Hostat K-Rock 1055 CharlottetownSucceeding her in mornings atSimcoe is Asta Syri who joinedGerry Hamill and Renee BerubeCD 989 VPGM Blair Daggetttook over PD responsibilitieson an interim basis AcadiaBroadcasting Thunder Bay PD
Sandra Dolynchuk resigned citing family reasonsShe returned to Winnipeg and joined K-Rock1007 as PDhellip A (CKVR-TV) Barrie AnchorLance Chilton after almost 12 years as even-ing news Anchor has moved on leaving thebroadcast business to try his hand in realestate Rhonda Messieh is the new MarketingManager at CHCH News Hamilton Prior tothat shersquod been Marketing Manager for CorusEntertainmentrsquos CMT Paul Timm has been ap-pointed Digital Accounts Manager for AstralRadio Manitobahellip CBC has appointed Greg Guyas the Senior Communications Officer for NovaScotia Guy has 23+ years experience at theHalifax Herald and with his own companyhellipDavid Magro is now responsible for imaging andcommercial production withinthe Rogers Radio Toronto clus-ter production department His20-year career includes stops atVirgin Radio 999 Toronto CorusToronto New Flow 935 Toronto
and Z103 Toronto Marvin Piuti is now ND at897 Sun FM (CJSUFM) Duncan Most recent-ly he was with CHEK-TV Victoria The New VImdashnow A (CIVI-TV)mdashVictoria and is an alumnusof Citytv TorontoMuchMusic He succeeded RicRathburn who retired Samantha Cook has suc-ceeded Brian Bolt as the Program Coordinator
for the radio broadcasting pro-gram at Hamiltonrsquos Mohawk College Cookbrings 10 years of broadcast experience to hernew position having worked at Country 953Hamilton Energy FM Toronto Kiss FM Torontoand YTVhellip Darryl Henry moved to 981 CHFIToronto after having done mid-days at Astralrsquos973 Torontohellip Stephen Smart formerly of CTVBritish Columbia has moved to become theLegislative Correspondent in Victoria for CBCTelevisionhellip Mastermind is no longer the after-noon Drive Host at Virgin Radio 98-5 CalgaryHolding that spot now is Simon Mitchell abroadcast veteran with stops in AustraliaVancouver and Victoriahellip Michael Lewis is nowChief Engineer at Starboard Communications inBelleville The former Rogers Radio Lethbridgeemployee also provides technical services toDAWG FM Ottawa
Will MacKay ex of Corus Radio Kitchener is the
Stephen Smart
VaneseFerguson
Gary Brasil
Christian Hall
Chris Terpsma Chris White
Bill Toffan
HeatherOstertag
Asta Syri
Kate Buick
EldonDuchscher
SandraDolynchuk
David Magro
Greg Guy
Marvin Piuti
Samantha Cook
Paul Timm
RhondaMessieh
Will MacKay
BDSept10qxdBD 19082010 1743 Page 35
36 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
new GMGSM at Newcaprsquos K-Rock 893 KentvilleMacKay with 15 years experience in sales andmarketing was a Senior Sales Rep with CorusTim Schutz ex MD at Jack FM Calgary is nowPDMD at Rogersrsquo 1077 The River LethbridgeAt Quebecor at least three new news employ-ees David Akin from Canwestrsquos Ottawa BureauBrian Lilley the Ottawa Bureau Chief at AstralRadio and Tobias Fisher most recently of theCBC They were hired as Quebecor anticipatedwinning a new specialty channel Sun TV NewshellipTV Journalists Herb Luft and John Grant retiredthis summer from CTV (CFCF-TV) MontrealLuft who started working at CFCF as a radionewscaster in 1971 and joined the TV stationfull-time in 1977 is the longest-serving reporterat CTV Montreal Grant had been CTV MontrealrsquosQuebec City Bureau Chief since 1996hellip At AstralTorontorsquos radio cluster layoffs included CFRBAssignment Editor Eileen Berardini eveningAnchor Bob Komsic weekend morning Host
John Donabie and Melissa Boyce (promotions) Vassilios Mimishas been appointed as the new North American BroadcastersAssociation Director of Technology Most recently Mimis servedas Director of Broadcast Technical Policy andPlanning with the Canadian Department ofIndustry 1007 HANK FM Winnipeg PD AbbeyWhite has become PD at sister Newcap stationsKG Country Red Deer and the Country Newcapstations in Brooks Drumheller Stettler andBlairmore Also at Newcaprsquos Southern AlbertaGroup Al Tompson MD and Morning ShowHost at Zed 99 Red Deer added PD for Zed99The Fox Brooks to his responsibilities FormerPD Brent Young is no longer with the organiza-tion Rob Leighton is Astral Radiorsquos new DigitalAccounts Manager for the BC Interior based inKelowna Leighton had been with Telus with anInternetinteractive sales and development back-ground While never in radio he grew up withit and learned vicariously through his fatherGord Leighton a well-known BC broadcast man-ager Also at Astral Radio Kelowna after 38years Ron Wittenberg has retired from broad-casting He began at CKNW New Westminsterthen migrated to the Okanagan roughly 30 yearsago to raise a family Since then hersquos been with the Kelownastations under numerous ownership changes After five yearsat Newcap stations in Halifax and Fredericton Jason ldquoJDrdquoDesrosiers has joined the Evanov Radio Group (ERG) in Halifax
He succeeds Angela Kelly as Promotions andMarketing Director and will also become APDat ERGrsquos second Halifax station expected tolaunch this fall Diane Boehme has been ap-pointed Exec VP Television for EBTV in TorontoEBTV is the banner under which it andBrightlight Pictures will work jointly in the pro-
duction and distribution of TV programming Her backgroundincludes Senior Director Independent Production at CHUMTelevision and Director Original Production at Astral Television At Canadarsquos Olympic Broadcast Media Consortium Gavin Rothhas been promoted to Sales VP and Christos Nikitopoulos to thenewly-created VP of Programming and Revenue Planning posi-tion Roth had been Senior Sales Director for the consortiumNikitopoulos was previously Senior Director of Programmingand Revenue Planning At Clear FM Winnipeg Laurie Jolicoeuris now the Promotion Director She moved from sister Rogersproperty Citytv Winnipeg where she was the Marketing EventsCoordinator Donald Nelson the Senior Broadcast Technologistat CBC Yellowknife transferred to CBC Windsor in the samecapacity Prior to joining CBC he was an Engineering Supervisorin Stamford Connecticut and alsoworked in Northern Canada as anengineering freelancerhellip The husbandand wife morning broadcast team ofBob Wallace and Diana Meder are nowwith Larche Communicationsrsquo new sta-tion 923 FM (CJOS-FM) Owen SoundBoth were most recently with BayshoreBroadcastingrsquos Mix 106 Owen Sound Meder isalso News Director Matt Mise PromotionDirector transferred from sister station KICX917 Sudbury GMGSM is Rob Brignell and PDis Don Vail both also previously employed byBayshore Broadcastinghellip KiSS 925 Torontorsquos newAfternoon Drive Announcer is JJ ex MorningShow Co-Host at The New Flow 935 Torontofor the past three years JJ was also on-air at theprevious incarnation of KiSS With his arrivalCash Conners moved to evenings
Lee Cornell has been appointed Group ProgramDirector at Evanov Radio Group based at theToronto head office Most recently he acted asVPAffiliate Relations International with USbased LDR (Listener Driven Radio) though hehas experience on several continents includingas Group Programmer and Manager in Australiathe UK and the US New PD at 917 The BounceEdmonton is Andy Winford ex of CBS Radio
Herb Luft
Cash Conners
Jason ldquoJDrdquoDesrosiers
Abbey White
Diana Meder ampBob Wallace
JJ
Diane Boehme
John Grant
Matt Mise
Tim Schutz
Rob Leighton
BDSept10qxdBD 19082010 1743 Page 36
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 37
Fresno Wendy Rose the Promotions Directorat Astral Radiorsquos CHAM amp CKOC Hamiltonmoved on after 11 years with the stations Shersquosnow Promotions and Marketing Manager atEvanov Communicationsrsquo FM92 The JewelNEWS COUNTRY AM 1380 Brantfordhellip DavidLindores became the Promotion Director atKiSS 925 981 CHFI Toronto at mid-Junemoving to the Rogers stationsfrom Astral Radio TorontoPrior Astral Lindores had beenwith Universal Music for 14years most of it overseeing theMarketing amp Promotion Depart-
ments of the companyrsquos central regionhellip KateMilton joined 1013 The BOUNCE Halifax asEvening Announcer She had been doing driveat Z103 Halifaxhellip Senior Maintenance Techni-cian Al Adachi after 38 years in broadcastinghas retired He started his career at CKY Winnipegand in 1976 moved to ITV now GlobalEdmontonhellip Jeremy Morrell is the New Manager
of Broadcast Technical Services at The WeatherNetwork Oakville Prior to his appointmentMorrell was Assistant Product Manager andbefore that a Team Leader for Technical Sales atRoss Videohellip David Kincaid after six years withCTV British Columbia and more than twodecades in news broadcasting has moved intoa new careerhellip Paul La Frenais has given uphis position at Novanet in Ajax due to LouGehrigrsquos disease more commonly known asALS His successor is Rod Ditz After 35 yearsat Rohde amp Schwarz including seven on theExecutive Board and five as its ChairmanMichael Vohrer retired On July 1 ManfredFleischmann became President and CEO Eric
Riehl joined Applied Electronics as a TechnologySales Representative Broadcast amp Post Produc-tion Division Riehlrsquos background includes anoperational and systems background in postaudio as well as customer support and salesexperience with editing systems storage solu-tions and broadcast automationarchiving
Kate Milton
Al Adachi
David Kincaid
David Lindores ManfredFleischmann
Wendy Rose
Eric Riehl
BDSept10qxdBD 19082010 1743 Page 37
(
~
~- ~ r~
l lo
~ - ~
~ ~
INNOVATION In TV Opt ics Since 1958
World-Class Lens Technology Local Technical Support Bilingual Local Factory Service Centre 1400 Courtneypark Drive I Mississauga Ontario I LST l H l (905) 795 -2012 I wwwcanonbroadcastcom
38 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Brian Spiers best known as the ex Grass ValleySales Manager for Canada (and based inToronto) moved to Gainesville FL to becomeVP Sales North America for Digital BroadcastInc
SIGN-OFFS
Murray Chercover 80 in Toronto of complica-tions following pneumonia The former CTVPresidentCEO retired in 1990 but continuedas a special consultant to CTV while develop-ing his own Chercover Communications Inaddition to an Emmy for his contributions tothe broadcasting industry Chercover collected
a number of personal honours during his career including theCAB Distinguished Service Gold Ribbon (1986) the CFTA GoldMedal for Lifetime Achievement (1988) a ldquoRockierdquo LifetimeAchievement Award from the Banff Television Festival and hewas named to the CAB Broadcast Hall of Fame in 1994
Myles Morton 85 at Belleville General HospitalMorton the owner of Quinte Broadcasting RadioGroup (CJBQMix 97Rock 107 Belleville) wasalso the former owner of the BellevilleIntelligencer newspaper and Cablevue the localcable company He had been in declininghealth for the past year
Jimmy Dean 81 suddenly at his home in Virginia The Countrymusic legend scored a 1 hit in 1961 with Big Bad John thesong that won him a Grammy Award
Randy Dewell 62 in Halifax of a heart attack and a series ofstrokes The former Halifax alderman award-winning broad-castermdashincluding the Ted Rogers SrVelma Rogers awardmdashandcivil servant had such stops in his on-air career as CFRA OttawaCHUM Toronto CKGM Montreal and CJCH Halifax
Wilbur ldquoWibrdquo Arnold Westby 78 of cancer inYorkton He was a Cameraman and the firstemployee hired at CKOS-TV Yorkton Thirty-fiveyears later he retired as GM His son MarcWestby is Manager Production amp Programmingat CHAT-TV Medicine Hat
John Delazzer suddenly of a heart attack inToronto Delazzer was the voice of TVO formany years and before that an Announcer atCKKW Kitchener
Irwin Barker 58 at Torontorsquos Princess MargaretHospital of a rare and aggressive cancer Barkerwas a writer for shows such as This Hour Has 22Minutes and The Rick Mercer Report Born inWinnipeg Barker worked as a public policy re-search consultant for Angus Reid and as a lec-turer in sociology at the University of Alberta
and the University of Manitoba
Gordon Allan Brady of cancer in the CentralOkanagan Hospice House In 1969 he startedCKQR Castlegar managing it through 1990when it was sold The station is now an Astralproperty
Brian Spiers
Phot
o co
urte
sy o
f Cas
tane
t
BDSept10qxdBD 19082010 1743 Page 38
r- --bull~
middot ~
This (~dilion is hlOllAhl lo you by
Applied Electronics Ltd Hammond Manufacturing Ltd
CBC Transmission lncospec Communications Inc
Canon Canada LARCAN
Davicom - a division of Comlab Linear Systems Ltd
Delco Wire amp Cable Ltd Nova net Communications Ltd
DEM Allen amp Associates Ltd Om neon
General Cable RCS Canada Ltd
Rohde amp Schwarz Canada Inc
Ross Video Ltd
S W Davis Broadcast Technical Services Ltd
Solutions Broadcast RF
Sonotechnique PJL Inc
Western Association of Broadcasters
f crnsidcbull1middot lhtbullstbull tmiddoto1111mnitmiddots lind lcnmiddot lintmiddot 111middotod11tmiddotls and stmiddot1middotktmiddots
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 39
One of those parameters that weall jabber about frequently in thetransmission game is Standing
Wave Ratio or SWR Itrsquos a pity that therersquosso much misunderstanding surroundingan essentially simple concept
Your transmitter is connected to yourantenna or load with a length of trans-mission line Transmission line theory tellsus that in an ideal lossless world if allthree of these items are perfectly matched(at 50 ohms or whatever) then all of theRF energy leaving the transmitter will ar-rive at the antenna and be radiated fromthere In the real world there will besome slight attenuation from the trans-mission line and some of the energythat does make it to the antenna will bereflected back to the transmitter by slightimpedance mismatch
The phase difference between the for-ward-going incident wave and the reflect-ed wave varies along the line but isconstant at any point on the line This iswhere the expression ldquoStanding Wavesrdquocomes frommdashalthough the waves actual-ly travel along the line the voltage nodesappear to be stationary
Where the voltages of the incidentand reflected waves are in phase there isa maximum and where they are out ofphase a minimum The Voltage StandingWave Ratio or VSWR is the ratio of themagnitude of the maximum voltage onthe line to the minimum There is also aCurrent Standing Wave Ratio which willhave the identical value so clearly the V
really) in dB But when we get right downto it a low value of return loss means thesame thing as a high value of SWRmdashtrouble coming up ahead fast
Those high SWR values mean that thepeak RF voltage at ldquonodesrdquo on the linewhere the forward and reflected voltagesadd in phase will be high As the wavesbounce back and forth repeatedly betweensource and load that voltage can becomevery high If it exceeds the dielectric break-down voltage of the line arcing willensue That Teflon insulation will breakdown to carbon and now we have ashort The short gives us another point ofhigh reflections and so the cycle contin-ues back towards the transmitter
Aside from the transmission line dam-age the transmitter doesnrsquot care much forthe mismatch either Again peak voltagesand currents are suddenly much higherthan planned for and will stress the ampli-fierrsquos components Even if the parts arenrsquotoverstressed to the point of failure effi-ciency drops and temperatures rise Atbroadcast power levels something gen-erally has to give pretty quickly Which iswhy so much attention has gone intoSWR detection and power foldback frommanufacturers
Dan Roach works at SW Davis BroadcastTechnical Services Ltd a contract engineer-ing firm based in Vancouver He may bereached at danbroadcasttechnicalcom
BY DAN ROACH
ENGINEERING
in VSWR is not needed and we can simpli-fy our expression to SWR without givingup anything (The continued popularityof that V in VSWR is another one of thegreat mysteries of our age)
A perfect load would result in anSWR of 100 an open circuit or a short atthe end of the line will give us an SWRnear infinity (there is some attenuationthat keeps us from getting all the waythere)
An alternate expression we donrsquot usemuch in broadcasting perhaps to ourown misfortune is Reflection Coefficientwhich is simply the ratio of the reflectedwave voltage to the forward wave volt-age A perfect match gives a reflectioncoefficient of 0 a short-circuit load has acoefficient of -10 and an open circuitrsquoscoefficient is +10 Conceptually this is alittle simpler to grasp than SWR But itamounts to the same thing
Next comes the very popular but per-haps overused expression of Return LossIf we take 20 times the logarithm of theratio of the magnitudes of the reflectedvoltage and the forward voltage we endup with a number in decibels that repre-sents the power ldquolostrdquo in the load betweenthe incident and reflected waves
One of my favourite textbooks de-scribes this whole concept as ldquosillyrdquoNevertheless it remains popular proba-bly because we all know how much engi-neers love to express things (all things
Reflections on standing waves
BDSept10qxdBD 19082010 1743 Page 39
The Davicom MAC wont
IIAC bull fi cf ons let you sleep
Its advanced filtermg un unless youre REALLY needed ctavicom
Intelligence amp Innovation t 1 418682 3380 i f 1418682 8996 www dav1comcom
The Western Association of Broadcastersthanks our valued sponsors who helped
make our 76th Annual Conferencesuch a success
Gold
Silver
Bronze
Patron
Platinum
A special thank you to the Delta Lodge at Kananaskis for being our long term hotel provider and sponsoringour early bird registration
Western Association of Broadcasters 2010 - 2011 Board of DirectorsRichard Kroeker President Mitch Bozak Past President Wade Moffatt Director Doug Gunn Director Tom Scott DirectorVic Dubois Director Tom Newton Director Neil Shewchuk Director Paula Davies Director Michael Olstrom Director
JOIN US JUNE 8 ndash 10 2011 IN BANFF ALBERTA TO CELEBRATE THE WABrsquoS 77TH ANNIVERSARY bull WWWWABCA
The Western Association of Broadcasterswould like to recognize and honour this
yearrsquos winners of the WAB Gold MedalAwards The Gold Medal Awards are presented to WABmember stations for outstanding contribution to the Canadianbroadcasting industry in the area of community service
The Radio Gold Medal winners for 2010 are
CKBI Prince AlbertGive a LittleLife Day
The Television Gold Medal winner for 2010 isCTV Edmonton for the Rink of Dreams
The Wolf 1049Regina ndash TheInterview
Al Thorgeirson
Menno Friesen
The 2010 Western Associationof Broadcasters Broadcaster ofthe Year is Al Thorgeirson
Menno Friesen is our newHonourary Life Member
The WAB 2010 BroadcastPartner of the Year isthe Kinsmen Foundationof Saskatchewan
BDSept10qxdBD 19082010 1743 Page 40
A
EOCUS 2010 CONFERENCE
The Foundation Assisting Canadian Talent on Recordings With Support From Canadas Private Radio Broadcasters
Citytv()oMNr
efA 1l
NewWap RADIO
ltvD
DDB0
~ -shyNovanet
rnmsmiddot
Omada
Globa~
RAWLCb RAD I 0
~ Piaain ~Technical
SlltyV~ s THE CANADIAN PRESS bull
0ROGERS
~ 2010 G0L0 ME0AL AWAR0
~
~ HARVARD
SONY
SaskTe ilsectbull
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 BGR 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 CHS ltFEFF4f7f75288fd94e9b8bbe5b9a521b5efa7684002000410064006f006200650020005000440046002065876863900275284e8e9ad88d2891cf76845370524d53705237300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c676562535f00521b5efa768400200050004400460020658768633002gt CHT ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef69069752865bc9ad854c18cea76845370524d5370523786557406300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt CZE 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 DAN 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 DEU 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 ESP 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 ETI 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 FRA ltFEFF005500740069006c006900730065007a00200063006500730020006f007000740069006f006e00730020006100660069006e00200064006500200063007200e900650072002000640065007300200064006f00630075006d0065006e00740073002000410064006f00620065002000500044004600200070006f0075007200200075006e00650020007100750061006c0069007400e90020006400270069006d007000720065007300730069006f006e00200070007200e9007000720065007300730065002e0020004c0065007300200064006f00630075006d0065006e00740073002000500044004600200063007200e900e90073002000700065007500760065006e0074002000ea0074007200650020006f007500760065007200740073002000640061006e00730020004100630072006f006200610074002c002000610069006e00730069002000710075002700410064006f00620065002000520065006100640065007200200035002e0030002000650074002000760065007200730069006f006e007300200075006c007400e90072006900650075007200650073002egt GRE 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 HEB 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 HRV (Za stvaranje Adobe PDF dokumenata najpogodnijih za visokokvalitetni ispis prije tiskanja koristite ove postavke Stvoreni PDF dokumenti mogu se otvoriti Acrobat i Adobe Reader 50 i kasnijim verzijama) HUN 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 ITA 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 JPN ltFEFF9ad854c18cea306a30d730ea30d730ec30b951fa529b7528002000410064006f0062006500200050004400460020658766f8306e4f5c6210306b4f7f75283057307e305930023053306e8a2d5b9a30674f5c62103055308c305f0020005000440046002030d530a130a430eb306f3001004100630072006f0062006100740020304a30883073002000410064006f00620065002000520065006100640065007200200035002e003000204ee5964d3067958b304f30533068304c3067304d307e305930023053306e8a2d5b9a306b306f30d530a930f330c8306e57cb30818fbc307f304c5fc59808306730593002gt KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020ace0d488c9c80020c2dcd5d80020c778c1c4c5d00020ac00c7a50020c801d569d55c002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt LTH 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 LVI 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 NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken die zijn geoptimaliseerd voor prepress-afdrukken van hoge kwaliteit De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 POL ltFEFF0055007300740061007700690065006e0069006100200064006f002000740077006f0072007a0065006e0069006100200064006f006b0075006d0065006e007400f300770020005000440046002000700072007a0065007a006e00610063007a006f006e00790063006800200064006f002000770079006400720075006b00f30077002000770020007700790073006f006b00690065006a0020006a0061006b006f015b00630069002e002000200044006f006b0075006d0065006e0074007900200050004400460020006d006f017c006e00610020006f007400770069006500720061010700200077002000700072006f006700720061006d006900650020004100630072006f00620061007400200069002000410064006f00620065002000520065006100640065007200200035002e0030002000690020006e006f00770073007a0079006d002egt PTB 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 RUM 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 RUS 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 SKY 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 SLV 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 SUO 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 SVE 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 TUR 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 UKR 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 ENU (Use these settings to create Adobe PDF documents best suited for high-quality prepress printing Created PDF documents can be opened with Acrobat and Adobe Reader 50 and later) gtgt Namespace [ (Adobe) (Common) (10) ] OtherNamespaces [ ltlt AsReaderSpreads false CropImagesToFrames true ErrorControl WarnAndContinue FlattenerIgnoreSpreadOverrides false IncludeGuidesGrids false IncludeNonPrinting false IncludeSlug false Namespace [ (Adobe) (InDesign) (40) ] OmitPlacedBitmaps false OmitPlacedEPS false OmitPlacedPDF false SimulateOverprint Legacy gtgt ltlt AddBleedMarks false AddColorBars false AddCropMarks false AddPageInfo false AddRegMarks false ConvertColors ConvertToCMYK DestinationProfileName () DestinationProfileSelector DocumentCMYK Downsample16BitImages true FlattenerPreset ltlt PresetSelector MediumResolution gtgt FormElements false GenerateStructure false IncludeBookmarks false IncludeHyperlinks false IncludeInteractive false IncludeLayers false IncludeProfiles false MultimediaHandling UseObjectSettings Namespace [ (Adobe) (CreativeSuite) (20) ] PDFXOutputIntentProfileSelector DocumentCMYK PreserveEditing true UntaggedCMYKHandling LeaveUntagged UntaggedRGBHandling UseDocumentProfile UseDocumentBleed false gtgt ]gtgt setdistillerparamsltlt HWResolution [2400 2400] PageSize [612000 792000]gtgt setpagedevice
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 15
hop days We now have mobile deviceapps that fit a remote broadcast facilityinto the palm of your hand
These new apps turn an iPhone orAndroid mobile phone into a self-con-tained production tool Broadcast quali-ty audio can be sent live with mix-minuscue feedIFB back from the station Someproducts even allow you to packagematerial complete with sound bites andtransmit it via FTP to be ingested into theline-up as needed all over 3G or Wi-Fi
Because wersquore no longer tethered to apiece of copper wire wersquore free to be cre-ative and quickly go where the action is
This opens up some new possibilitiesfor street teams to cover an event Thereis no technical reason why a team mem-ber canrsquot roam the venue to get someinteresting comments from customersand edit them on a laptop for inclusionin the next bit Actually therersquos nothingstopping us from doing remote hits fromevery department in the store A littleimagination is all it takes Play it upmdashmake it interesting within the brandguidelines and appropriate for the targetdemographic
Video podcasting offers new possibil-ities as well Short items can be assembledat the venue and uploaded to the stationwebsitemdashlive on location Remember itrsquosabout being seen as well as heard and theright tools are now affordable and readi-ly available
Imagination is what makes radio dif-ferent from CDs and mp3 players
Radio is supposed to be a live artform (no really) It takes skill to connectwith people on an emotional level andgenerate excitement Consider what a dif-ference it would make to portray theremote as a spectacular eventmdashsome-thing that nobody will want to missldquoEveryonersquos having a great time hereYoursquod better get right down here and joinin the funrdquo Then follow through bymaking it so
When people respond we need towelcome them and thank them for com-ing (Walmart figured this one out a longtime ago) If we put together a smallpackage of listener discount coupons oroffer them a chance to win a prize somuch the better We want to make themfeel special for attending our event
This is the time to convince customersto give us a try and to begin buildingbrand loyalty We want them to punchup our station when they get back to the
car When they get home on their computers we want them to ldquofriendrdquo us onFacebook and follow us on Twitterhellip we want them to give us a spot on their mobiledevicehellip we want them to tell their friends to check us out
So therersquos the real value of the street teammdashitrsquos guerrilla marketing for the stationbuilding new listener relationships one community member at a time Itrsquos takingadvantage of new technologies to better connect with the audience and itrsquos vital forour future that we do it very very well
Murray Johnsonrsquos radio career spanned more than three decades both on the air and behindthe scenes most recently designing broadcast facilities for the CBC He may be reached bye-mail at murrayjbellnet
BDSept10qxdBD 19082010 1742 Page 15
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16 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Getting the read you want and need
How do you get the read you wantfrom your voice talent in thelimited time you have to get that
promo on airIt seems the place to start is not with
your station voice or announcer itrsquos withyourself as the writer or producer
Marice Tobias is the head of TobiasEntertainment Group a leading industryconsultant in LA who has over time af-fectionately become known as ldquoThe VoiceWhispererrdquo She coaches voice talent andproducers alike The goal is always thesame to get the best product on the airShe says the best way to do that is to startat the end
ldquoIf yoursquore going to go on a trip youstart with where you are goingrdquo saysTobias ldquoFrom there you draw out yourmap A script is a map You need to know
where do we want to wind up What isthe goal what is the destination Oftenproducers say itrsquos to get people to watchthe show or the channel But thatrsquos yourend game What is the end game for theaudience The producer needs to putthemselves in the position of the audi-ence and basically say what am I goingto get out of watching this show or watch-ing this networkrdquo
While her advice is geared toward di-recting voice talent it can be taken rightback to the writing phase to really makea promo sing Write the promo from theaudiencersquos point of view Why should theywatch What will they get out of it Or inTobiasrsquo words ldquowhatrsquos the destinationrdquo
ldquoThe destination is an experience (Asa viewer) Irsquom going to have an experi-ence and itrsquos going to be an adventurehumorous informative The actual take-away from any experience whether itrsquoswatching a program or anything in lifeis a feeling If you can identify the feelingthen you have the destinationrdquo
Why is that so importantldquoBecause basically a promo is a prom-
ise a promise for the experience and thetakeaway will be the feelingrdquo she says
Tobias says in a promo the promise isthe tease of the experience and the feel-ing the audience will get when they watchthe show The job of the promo is to cre-ate the desire to have the experience andfeeling depicted in the promo
Getting to that place is multi-facetedfrom the visuals graphics music andvoice So when it comes to directing thevoice if the producer has a clear visionof the feelings and emotions of the spotthen itrsquos simply a matter of directing thetalent to put them into the state of mindnecessary to deliver the right feeling ofthe spot
ldquoOnce (the producer) has analyzed thematerial themselves they can jot down acouple of adjectives that point the talentto the part of town that they want the readto liverdquo she says ldquoBut my recommenda-tion is always give (the voice talent) achance to give their own take on whattheyrsquore doing and let them run it three
JOHN McGRATH
times Then you get to see a perspectivethat may give you some ideas for takingthe read in a somewhat different direc-tion than you would have thought Soyou are benefiting from someone comingat the material from a fresh perspectiveIn the case of your signature voice itrsquosfresh eyes but with an understanding ofwhat your manifest or mission statementof the network or the show is You areessentially co-creating with this personrdquo
She advises succinct directionldquoGenerally the number one concern
(for promos) is to get the read into timeIn the interest of time (producers) some-times say we need it quicker or faster Butif you tell a performer to just speed upthen you will get a sped-up read But ina drama the way to achieve speed is toadd intensity or in comedy enthusiasmGiving (the voice performer) somethingto ldquoplayrdquo will give you a more qualitativereadrdquo
Another directing tip she adds is tokeep chatter between takes to a minimumbecause ldquoit takes everyone out of thezonerdquo And when itrsquos all about communi-cating that feeling the zone is whereeveryone in the session needs to be
John McGrath is a voice-over actor andwriter specializing in promos imaging com-mercials and animation He may be reachedby phone by email at infojohnsvoicecom
BDSept10qxdBD 19082010 1742 Page 16
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FM Transmitters Performance middot Compactness middot Reliability
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NOTThinking how to better manage your media integrated business systems
Should you integrate or interface Were you inspired by presenters such as
Ray Kurtzwell who spoke about using information technology to foster
organizational innovation
If you are in the planning stages yoursquoll be reassured to hear that the results are
outstanding But get ready because itrsquos not for the faint of heart with most initiatives
taking more than five years to complete
Sheila Calhoun Vice President of Traffic Services at Canwest Media spoke to
Broadcast Dialogue about re-engineering broadcast business systems As the
business sponsor for Canwestrsquos S4M (Success for Media Integrated Business
System) Sheila led the design and implementation of an integrated back office
system
What is S4MldquoS4M was designed to re-engi-
neer our business systems as it is aseamless content sales and trafficsystem that enables Canwest tocreate business opportunities andachieve client service excellencerdquo
What was the reason for embarkingon such a large undertaking
ldquoWe saw our business worldchangingmdashbroadcasters were get-ting bigger and there were fewerstandalone stations Operations werebecoming more complex new com-petitors had arrived in the form ofSpecialty and Internet and thebusiness of broadcasting itself wasrapidly evolving We had 30-secondspots and now more often bill-boards 10- 15- and 60-second spotsalong with closed captioningCanwest needed to administer pro-gram changes faster to be evenmore reactive to client needs
ldquoAnalyzing information tookweeks as we attempted to mergedata from multiple systems to deliv-er results to clients and producecritical internal documentation Wedecided to move to a large integrat-ed state-of-the-art system to improve
our best practices provide superiorcustomer service and introduce newbusiness analyticsrdquo
How did it affect workflowldquoPreviously and although we
worked side-by-side workwould be performedin one area thenh a n d e d
for the faint of heart
BY CELESE FLETCHER
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 17
BDSept10qxdBD 19082010 1758 Page 17
off reworked in another area with new elements added then handed offreworked and so on When you take four to five systems across multipleusers and change to one integrated system you in essence change the entireprocessmdashthe interaction workflow and procedures all change
ldquoToday any work performed has an immediate effect in multiple areas ofbusiness It requires people to communicate continuously Workflow anddeliverables improve as you gain efficiencies and greater understanding of howsystems work
ldquoChallenging transitions for any organization people intellectually appreciatethe technology but donrsquot realize the full impact until working within the new processand experiencing the benefits What was once an effortless process during implemen-tation becomes a learning experience They must consider the actions they take with-in their specific job function and ensure that any effect on other areas of business isconsideredrdquo
What were the biggest challengesldquoImplementing system changes takes many years At the same time business keeps
evolving which requires constant adjustment to the environment Elements arise thatyou didnrsquot even dream of when you started the business keeps shifting and adapta-tion must be accommodatedrdquo
How did you manage through constant adaptationldquoThe single most important factor is to have a committed senior management
team willing to stay the courseldquoCommunication was critical in all areasmdashnever making assumptions that people
knew or fully understood the implementation In frequent face-to-face meetings andwritten documentation we explained each step in the transition To over-communi-cate is a key lesson for anyone undertaking a large integrated project as not everyonesees the big picture
ldquoItrsquos not a quick win and certainly not a big personal win for individuals Youneed to have a group of people able to keep the vision and stay the course There isno painless way to go through a big change like this It takes huge commitment frommanagement and is not for the faint of heartrdquo
What did you do to respond to business changes
ldquoWe strategically re-assessed and re-evaluated our approaches throughoutthe process A task force of various busi-ness leaders across the company collec-tively discussed our progress assessedrisks and educated one another on busi-ness impact We gave people the oppor-tunity to be heard and understood
ldquoEssentially we constantly re-engaged people and kept moving for-ward because there was always anothercommitment to meet and another dead-line to achieve and measure
ldquoWe extracted key stakeholders fromsales research programming and ITright out of the day-to-day business towork closely with the vendor and thecore implementation team to make surewe were building the best system possi-ble We contracted expertise outside ofthe business in certain areas like projectmanagement change management andsoftware testing
ldquoCanwest formed a strong workingrelationship with the vendor who wasvery flexible and worked with us throughany setback encountered
ldquoKey stakeholders were repatriatedback into the business as the system wentlive This allowed us to pay attention tosmall details and always think of the busi-ness and people using the systemrdquo
What was the greatest learningldquoTeamwork In all my years I never ful-
ly appreciated or understood the mean-ing of team until this project Even whenwe disagreed we always talked throughthe challenge and ALWAYS moved for-ward together
ldquoThe beautiful thing about a team isgoing forward together and achievingcollaborative solutions for our businessand our clientsrdquo
Celese Fletcher is Principal of The FletcherConsultancy in Toronto She may be con-tacted at celesefletcherrogerscom
18 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
visit us at wwwlinsyscaLinear Systems Canada LtdUnit 1 1717 Dublin Ave Winnipeg MB Canada R3H 0H2Tel 204 - 632-4300 bull Fax 204 - 697-2417
HD-SDI HDMI conversionThe HD Spigot SH for HD-SDI to
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Celese
Fletch
er
BDSept10qxdBD 19082010 1742 Page 18
EJVE0 Broadcast Division
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 19
From reports of dwindling viewer-ship and ad avoidance to increasedcompetition from the Internet
much has been written about televisionrsquosapparent demise However two recentsurveys speak to televisionrsquos ongoingstrengths as an advertising mediumeven among younger demographics whoare often purported to be disappearing
When personal video recorders (PVRs)were first introduced many said that thistechnology would lead to television adavoidance (and ultimately ineffective-ness) among the majority of CanadiansYears later only 20 of households inCanada own a PVR Furthermore televi-sion continues to be upheld as the mostinfluential persuasive effective andpowerful advertising medium outper-forming radio Internet print and out-of-home according to Television Bureauof Canadarsquos (TVB) Attitudes Survey con-ducted by BBM Analytics in May 2010
According to this telephone surveywhich polled 1001 people 596 ofadults 18+ said that television advertis-ing was the most influential well aheadof newspapers (131) Internet (119)radio (57) magazines (38) and out-of-home (08) Television was alsofound to be the most persuasive form ofadvertising (598) outdistancing news-paper (131) Internet (74) radio(70) magazines (55) and out-of-home (18)
With regards to efficacy television wasreported to be the most effective adver-tising medium (562) followed at adistance by newspaper (135) Internet(13) radio (74) magazines (32)and out-of-home (21) Similar respons-es were recorded for advertising powerand authority
And while it is often reported thatpeople arenrsquot watching TV anymore the
survey revealed that among adults 18+television had the highest reach of allmedia (857) and people spent themost time with it 239 hours per capitaweekly compared to 183 hours for radio159 hours for Internet 25 hours fornewspaper and 08 hours for magazine
Television was also cited by respon-dents as their ldquomain sourcerdquo for newslocal weather traffic and sports
The results of this survey corroborateTVBrsquos new Ad Receptivity Survey con-ducted by BBM Analytics in June 2010which found that people are most recep-tive and attentive to television advertis-ing and they notice it more This is eventrue for the 18-34 demographicmdashoftencited as elusive television viewers
According to the telephone survey469 of adults 18-34 said they are mostreceptive to advertising messages on tele-vision well ahead of out-of-home (14)Internet (104) radio (82) newspa-per (82) and magazine (49)
For adults 18-49 television (450)was also cited as the medium that theywere the most receptive to for advertisingmessages Radio and out-of-home round-ed out the top three far behind with127 and 112 respectively
The survey further found that adults18-34 paid the most attention to adver-tising on television (469) outperform-ing out-of-home (175) newspaper(91) Internet (85) radio (75)
and magazine (51) Adults 18-49 alsosaid that they paid the most attentionto advertising messages on television(435) well ahead of out-of-home(134) and newspaper (116)
In terms of where people are mostlikely to notice ads 45 of adults 18-34cited television much higher than Inter-net (292) radio (91) newspaper(64) out-of-home (38) and maga-zine (32) For adults 18-49 televisionranked highest with 52 followed byInternet well behind with 225 andradio with 116
Survey participants also named TVcommercials as their favourite form ofadvertising
So despite the emergence of new tech-nology and competing media optionstelevision remains the most effective ad-vertising medium across all demograph-ics Television not only has the ability toinfluence and persuade but Canadiansare also more attentive and receptive tothis medium
And with its ability to deliver highreach and usage marketers should con-sider television as the best foundationupon which to build their communica-tion and business growth plans
Theresa Treutler is President amp CEO of theTelevision Bureau of Canada in Toronto Shemay be reached at (416) 413-3886 or atttreutlertvbca
TV is still the one
THERESA TREUTLER
BDSept10qxdBD 19082010 1743 Page 19
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The Western Association of Broadcasters Board of Directors Neil Shewchuk CIXM-FMWhitecourt Tom Newton CKCK-FMCJME Regina Michael Olstrom Harvard BroadcastingRegina Mitch Bozak Global Regina Paula Davies Citytv Calgary Richard Kroeker Golden
West Broadcasting Steinbach Vic Dubois CJWWCJMK-FMCKBL-FM Saskatoon WadeMoffat CTV Saskatchewan and Doug Gunn The TDL Group Corp Calgary
Eacuteric Paulhus Joe Aguiar Eacutemilie Godbout CRTC Gatineauand Candice Molnar CRTC Winnipeg
Bev Brooke and Glenn Ruskin Rawlco Radio Saskatoon
Wayne Rorker and Torri MuzkaGlobal Saskatoon
Bill Hanson CTV Winnipeg and MichaelOlstrom Harvard Broadcasting Regina
Sandi Leonard and Tom PeacockAstral Radio Calgary
20 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Bill Hanson CTV Winnipeg andAl Thorgeirson Edmonton
BDSept10qxdBD 19082010 1743 Page 20
Images from theWestern Association
of BroadcastersConvention
Lloyd Lewis CTV Edmonton
Sophy Schiller Melina Nathanail Rena Nathanail of Nathanail CaptioningCalgary and Cathy Hanson Red River College Winnipeg
Pam Leyland Rawlco Radio Saskatoon
Stephen Sienko Target Broadcast Sales Torontoand Lyle Walsh GX Radio Yorkton
Joe Uyede Novanet Communications Ajax Bill Hanson CTVWinnipeg and Joanne Uyede Novanet Communications
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 21
Mitch Bozak Global Regina Bill Hanson CTV Winnipeg and Wade Moffat CTV Saskatchewan
Tami Moffatt CTV Saskatoon and Shawna KroekerGolden West Broadcasting Steinbach
BDSept10qxdBD 19082010 1743 Page 21
22 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Important boost for campus radio
One of the highlights in the CRTCrsquosnew policy for campus and com-munity radiomdash$775000 for this
segment of the radio businessmdashmust havebeen like a Christmas gift in the middleof summer
Almost a decade after the last reviewthis policy accepted the argument thatthe poor sisters of the industry shouldget a little slice of talent developmentmoney courtesy of private radio
Often lost in the debate is the rolethat these stations play in advancingbroadcasting in Canada Perhaps the twomost important aspects are that they area training ground for workers for the bigguysmdashprivate and public radiomdashand theyprovide an important platform for alter-nate and new musichellip writ large
When campus radio began it was
generally very low powermdashso low that youcould only hear it on the designated cam-pus and sometimes only over speakersset up around the campus Hardly radioand not really broadcasting Campus sta-tions had a bit of educational content butthey were really alternate and had plentyof spoken word
That distinctiveness has remained thecore of campus radio today and will beso in the new policy with a 15 mini-mum requirement of spoken word andspecialty music and a maximum of 15of the famed ldquosub-category 21rdquo aka poprock and dancemdashthe stuff that you hearon most commercial stations
There isnrsquot a lot of community radioin English-speaking Canada but there isa lot in Quebec where the provincialgovernment for years has been pumpingsmall amounts of money to these stationsoften based in small towns and rural areasof the province
Many campus radio stations are tiedto educational programs in broadcastingand journalism whereby students haveto put in a certain amount of time as partof their course work They get real hands-on experience and are ripe for hiring oncethey graduate Along with them are anendless stream of volunteers who neverreally want to work in radio full-time butlove the opportunity to broadcast tosome kind of niche audience sometimesfor years on end These folks also get afollowing and everyonersquos happy
When it comes to airing alternatemusic itrsquos not just an esoteric thing ofproviding airtime to the weirdoes A lotof what begins as alternate becomes main-streammdashits newer sounds different kindsof music or just decent stuff which thebig guys donrsquot pick up because it is un-known in the market Campus radio actsas a safety net to get us the listeners allkinds of music complementing the com-mercial stations who are driven largely bythe chartsmdashalthough many of them dopay some attention to emerging artists
In short campus radio does vital serv-ice to the development of Cancon andin so doing does take a little pressure off
ANDREW CARDOZO
the commercial guys It has also general-ly done well in portraying and giving air-time to the cultural and racial diversityof Canadiansmdashon campuses and in thewider community
That the CRTC has developed a newmechanism to help non-profit radio isgood for honouring its obligation tohelp the public good Itrsquos called theCommunity Radio Fund of Canada theCRFC something like the CRTC
The next one the Commission woulddo well to look at favourably is nativeradio There are native radio stations innumerous tiny communities in the northand the Native Broadcasting AssistanceProgram located in the Department ofCanadian Heritage has been reducing andnot keeping up with demand In the southis Aboriginal Voices Radio Network(AVRN) with its flagship in Toronto andlicensed in several large cities
Both need help and the CRFC pro-vides a good model for the Commissionto help these stations the way it was ableto assist APTN through subscriber fees
The CRFC is a good mechanism whichshould be used in other settings for oth-er sectors of Canadian broadcasting Thereis a small drop in funds for FACTORMusicAction in the range of three per centThe Commission nevertheless did wellby using the powers under Section 3 ofthe Broadcasting Act to ensure the viabil-ity of the diversity of the system overall
Andrew Cardozo a CRTC Commissionerfrom 1997 through 2003 chairs the NewCanada Institute He may be reached atandrewcardozosympaticoca
Rohde amp Schwarz Canada Inc750 Palladium Drive Suite 102Ottawa ON K2V 1C7Phone (613) 592-8000 bull Fax (613) 592-8009Toll Free (877) 438-2880
wwwrohde-schwarzcom
BDSept10qxdBD 19082010 1743 Page 22
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(J83B A amp C) T-DMB CMMB bull NEW FM Measurement features
bull Portable with ACDC power supply - excellent for field use
bull 3GHz spectrum ana lyzer bull Power meter with poser sensors
from DC to 40 GHz
Another first for CKUA radio
BY BARBARA JONES
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 23
Over 80 years ago in 1927 publicradio station CKUA was launched inAlberta as the first educational broad-
caster in Canada In 1995 the stationrsquos web-site went live and shortly afterward CKUAmarked another milestone by becomingthe first Canadian radio station to stream itssignal
ldquoThe Internet was in its infancy relativelyspeaking back thenrdquo notes current GeneralManager Ken Regan
When first launched wwwckuacom wasfocused on accredited online teaching It wasclosely associated with Athabasca Universityand IT talent from the school was involved inthe sitersquos creation
Like many listeners Dan Webb was pas-sionate about CKUA and believed it needed astrong web presence The Athabasca University
Thank you for your letterand for dedicating a poemto me this morning on The
Road Home I am originallyfrom Calgary but have
been living in Buenos Airesfor almost two yearsmdash
where I listen regularlyhellip Iwas traveling through
Patagonia hellip and of coursethere is Internet globally andI was able to listen to CKUA
MarayamdashBuenos Aires Argentina
I just recently retired toThailand no more
Alberta wintersmdashsmile but it is wonderful to listento the best radio station online and remind me of the
beautiful long summernights in Alberta
BobmdashKarat Thailand
BDSept10qxdBD 19082010 1743 Page 23
employee volunteered his time and provided the technical expertise to keep the sta-tion on the leading edge nationally
That degree of passion reflects from the stationrsquos on-air talent to its listeners andback again CKUAorg extends the Edmonton stationrsquos reach to additional loyal listen-ers far beyond Albertarsquos broadcasting borders The site averagesbetween 120000 and 150000 unique visitors each month
The last time the on-air station was measured by BBM itachieved a weekly cume of approximately 170000 withmost of that audience found in Alberta
CKUA has uncovered an international audience for itsldquomusic expertrdquo format an audience ready to donate funds tosupport the stationrsquos mandate
Celticmdashjazzmdashpoetrymdashfusionmdashobscure instrumentalhellip the CKUA staff is knownglobally for presenting well-informed programming about all types of music beyondthe confines of mainstream radio
Over two-thirds of the stationrsquos annual budget about $3 million is raised throughvoluntary listener donations The station runs two on-air fund raising campaigns eachyear each lasting 10 days Listeners can donate online 247 a convenient and success-ful website function Online contributions represent about 50 of total voluntary lis-tener donations each year
Regan notes that much of what CKUA is doing online is not unique but reflectiveof the way the world and audiences are changing ldquoEven though we work in a so-calledradio station it is not about radio or television anymorerdquo he said ldquoWe have to stopthinking of ourselves as radio broadcasters We are content producers and distributors
ldquoThe internet has changed the rules of the game Now we have to genuinely thinkabout graphical interfaces and design and video and audiohellip all of these other ele-ments the public just expectsrdquo
Strategically keeping on top of listen-er expectations the station plans to over-haul the design and technical structureof CKUAorg before year end
ldquoIf all we do is continue to streamaudio and not think or do somethingabout the other elements people arejust not going to botherrdquo Reganadds ldquoWe want to try our best tokeep pace with public expectationsrdquo
The stationrsquos passionate listenersask regularly about the music they hearbroadcast or streamed online Today theycan review online playlists but areunable to purchase the music throughthe site To address this demand CKUAis setting up an affiliate agreement withan online music company
ldquoThe principle is to allow users to thegreatest extent possible to be able to usethe CKUA website as a portal by whichthey can access great musicrdquo Regan said
The revamped site will likely includea robust content archive and videos ofmusician interviews from each of CKUArsquosprogramming genres
The station would like to do morepodcasting of its music programming (itcurrently podcasts news and informationshows) but copyright legislation and reg-ulations make that type of service difficult
Taking a page from Webby-award win-ning NPRorg the future CKUAorg mayfeature original online programming web-only articles expanded stories video slideshows artist micro-sites and social net-working tools
It all costs money and requires expert-ise much of which Regan admits thestation doesnrsquot have in-house Howeverhersquos quick to point out that the stationenjoys the luxury of a unique global lis-tenership thatrsquos supportive passionate andpoised to help them achieve CKUArsquos on-line product and programming objectives
ldquoAs long as we articulate to our audi-ence we need to do this and here is whatit will mean to you they will pull out theircredit cardsrdquo he predicts
Hello ThailandArgentina
Barbara Jones isPrincipal of Sailor JonesMedia Inc of OwenSound ON She may bereached by e-mail atbjonessailorjonescom
24 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
BDSept10qxdBD 19082010 1743 Page 24
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MONTREAL TORONTO T 514-332-6868 T 416-947-9112
The Art of Listening Makes for Solutions
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VANCOUVER T 604-298-2200
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 25
Stan Klees The Original Canadian Music Man (Part 2)
When we last left Stan Klees hersquodbeen in Toronto radio for sever-al years but when his father be-
came ill he gave up his radio career andgot a job at the post office to help paymedical expenses But fate soon steppedin
Stan fell in love with a dancer in theBroadway touring company of Kiss MeKate and because of her ended up spend-ing a lot of time in New York The fre-quency of his trips led to a reservations jobat TCA (later Air Canada) which came inhandy a few years later when CBC TV pro-ducer Stan Jacobson was flying BobbyDarin into Toronto for an appearance onCross Canada Hit Parade
ldquoBy this timerdquo Klees remembered ldquoIwas working for ATCO Records and I wasat CBC waiting for Bobby Darin to fly inIt was my job to look after him once hegot there Stan (Jacobson) came over tome and said lsquoNew Yorkrsquos fogged inDarinrsquos not comingrsquo I said lsquoGive me aminutersquo I made a phone call to Air Canadaand got my old manager I told him theproblem and he said hersquod call me backwhich he did Hersquod got Darin on the nextAmerican Airlines flight into Toronto Iwent to the airport to pick him up gothim to CBC and we became good friendsIn fact he stayed in the guest room at myhouse that night because he couldnrsquot getback to New York We traveled a lot to-gether over the years had a lot of funand I always say that I owe my career to
Bobby Darin because of all the peoplehe put me in contact withrdquo
Klees and Darin remained friends un-til Darinrsquos death in 1973
Another friendship that turned into asuccessful long-time working relationshipwas with Walt Grealis
In 1964 Grealis a former Torontopolice officer and Klees launched RPMWeekly and ran it for the duration of itsexistencehellip with a little help from Stanrsquosmother Klees smiles as he remembersldquoMy mother was the patron saint of RPMWhenever we didnrsquot have enough moneyto pay the post office or the printer shersquodloan us whatever we neededrdquo
Stan and Walt also co-founded theJUNO Awards which began as the RPMAwards
ldquoAt firstrdquo Klees recalls ldquowe thoughtwersquod just do a poll so we put a ballot inRPM people filled it out and mailed orfaxed it back As I recall we got about 150responses but the winners didnrsquot receiveanything
ldquoSomebody came into the office oneday and said lsquoItrsquod be nice if you sent thewinners a scroll or something that theycould hang on the wallrsquo so I designedone and we sent them out The followingyear we decided to throw a party andinvited 75 peoplemdashand 150 showed upWithin 20 minutes there were no sand-wiches left and the bar was finished Waltread off the winnersrsquo names they cameup to pick up their awards and it wasoverrdquo
At the next yearrsquos ceremony Stanrsquosmother came to the rescue once againand made enough sandwiches to lastthrough the eveningrsquos festivities
The RPM Awards eventually becamethe JUNO Awards and a few years laterthe Canadian Academy of Recording Artsamp Sciences an organization set up specif-ically to handle the Awards took over con-trol Stan and Walt stopped going to theJUNOs in 1996 as they were both disap-pointed at how they were treated
Stan Klees was a very early supporterof Canadian talent Long before the CRTCbrought in the CanCon regulations which
DOUG THOMPSON
Stan fought long and hard for he wascreating Canadian hit records with artistslike Shirley Matthews and Little Caesar andthe Consuls on labels such as Tamaracand Red Leaf Stanrsquos design of the MAPLlogo is still in use today
At the 2001 SOCAN dinner whereKlees was given a Special AchievementAward the audience of Canadian musi-cians songwriters and publishers gavehim a seven-minute standing ovation
Although Walt Grealis who died ofcancer in 2004 received the Order ofCanada in 1994 for his contributions tothe Canadian music industry Stan Kleeshas not yet been so honoured
Itrsquos time we change that
Doug Thompson can be reached by e-mailat dougtrogerscom
BDSept10qxdBD 19082010 1743 Page 25
Introd ucing
Connect your music scheduler directly to your PPM~ listeners
I CE + REACT I
dleercsworkscom 1877774107bull
wwwmediamonitorscom wwwgselectorcom
~2002-2010-Honlcon All ll91u- Allshylheproporyol___
26 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Ants donrsquot sleep
Do you believe that ants donrsquotsleep Do you believe that agiraffe can go without water
longer than a camel Whether or not youbelieve these statements depends on whosays them
Apparently if a person with a foreignaccent told you these things you would-nrsquot believe them
Why According to research at theUniversity of Chicago a foreign accentreduces credibility in ways that the speak-er and the listener donrsquot consciouslyrealize Because an accent makes a per-son harder to understand listeners areless likely to treat what they say as truth-ful The credibility decreases even moreas the accent thickens
ScienceDaily summarized the study asa way ldquoto test the impact of accent on cred-ibility American participants were askedto judge the truthfulness of trivia state-ments by native or non-native speakersof the English languagerdquo and providedtop line findings from the research
Boaz Keysar is a Professor of Psychol-ogy at the University of Chicago and anexpert on communication Keysar saysldquoThe results have important implicationsfor how people perceive non-native speak-ers of a language particularly as mobili-ty increases in the modern world leadingmillions of people to be non-native speak-ers of the language they use daily Theaccent makes it harder for people to
understand what the non-native speakeris saying They misattribute the difficultyof understanding the speech to the truth-fulness of the statementsrdquo
This is perhaps the most relevant out-come of the study for commercial writersand producers If people cannot be clear-ly understood they cannot be believed Wedonrsquot disbelieve consciouslymdashthe accenttricks us into thinking we donrsquot believe itsimply because we donrsquot understand itNow what
There are many great commercials withso-called foreign accents in them Cleverwriting and a unique sound makes thesecommercials really pop Such commercialshave been running for yearsmdashwe can onlyassume they work or the creative wouldhave changed ages ago
The unmistakable voice of HughHeron of Heathwood Homes is just thatmdashunmistakable His voice oozes credibil-ity due in large part to the fact that healways speaks with sincerity While theoccasional word or phrase in his thickScottish accent may be difficult to wrapyour ear around the overall tone of hisvoice makes Hughrsquos commercials standout He told me recently that people hemeets on the street treat him like a friendbecause they feel like theyrsquove met himbefore His voice is unique and memo-rable Thatrsquos why his commercials work
One of my favourite commercialsmakes fun of the stereotypical human
MAUREEN BULLEY
response to people who donrsquot speak yourlanguage ldquoGood Morning is this theinformation deskrdquohellip the opening linein this classic spot for SAS Airlines fea-tures an American speaking to a Europeanhe believes doesnrsquot understand him Sothe American speaks English but does soextremely loudly and extremely slowly Asit happens he is speaking to a British manwho speaks English very well thank youvery much Ironically the American isoverseas and the tables are turnedmdashnowhe is the man with the supposed accent
So is there a place for foreign accentsin radio advertising
Irsquom not entirely sure but what I doknow is that participants in the RadioPower Tools research gave low scores tocommercials that contained a foreign ac-cent if it was ldquoa voice that drips with anon-mainstream accent spoken only bya small group within the population andused for no apparent reasonrdquo
Clearly the operative here is ldquono ap-parent reasonrdquo So if it makes sense toinclude a voice with an accent do so withpurpose I would also suggest using a voicewith a genuine accent instead of tryingto replicate one Yoursquoll be disappointedwith the finished sound of the piece andyour client will be disappointed with theresults of their advertising unless yourvoice talent can truly nail that accent theydonrsquot naturally possess
So do ants sleep or not Accordingto BBC Earth on average a single workerant in Britain takes 250 naps a day buttheyrsquore only a minute long The Queenfalls asleep at far more regular intervalsthan her royal subjects Guess they canrsquotunderstand a word she says
Maureen Bulley is president of THE RADIOSTORE She may be reached at 1-888-DORADIO or at doradiototalnet
BDSept10qxdBD 19082010 1743 Page 26
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Congratulations Facebook you rockAccording to Hitwise Facebook has become the most
visited website in the United States Its market share ofvisits was up 185 over the same time last year Just tocompare Google was up around nine percent
I was going to Google what that meant but it justseemed cruel
I believe it means that we are spending more timepoking people we wouldnrsquot waste the time of day to chatwith than we are looking up important stuff like sportsstats or interesting uses for peanut butter (which incidentally include lubricant pet pill disguiser andpaper label remover Really I Googled it)
Wersquove all Googled ourselves from time to time manyof us using a computer
But facebook it Facebook is taking over the worldAs you read this I am on Facebook Go aheadhellip go
friend mehellip Irsquoll be there Itrsquos where I live nowFacebook tempts us with the egotistical promise that
someone somewhere on the planet really really wantsto know every single errant thought that crosses our
minds AND they want to see photos AND they want toknow what we think about their thoughts AND photos
Capitalized conjunctions aside Facebook is theperfect place to cut and paste the creative work of othersinto our electronic personas instead of actually doingsomething creative or original ourselves thus savingtime that we can then use to do more poking and lesstalking How am I today Just check out the stolen lyricfrom someone elsersquos song I have posted as my ldquostatusupdaterdquo Apparently today I am a little Olivia NewtonJohn (pre-Grease)
Itrsquos a diseaseI must comment on your new cat photo or I will dieOops hang on a sechellip gotta return a poke Back
now LMAO Freakinrsquo funny catsLike you I joined initially to see what all the fuss
was about In its original days Facebookers were lessconcerned about security so you could scan astrangerrsquos profile check out their friends and eventheir friendsrsquo friends It was a voyeuristic orgy of peek-age Not that any of us did that sort of thing of course
Once the lurking was curtailed the search was on forco-workers and family members as we embarked on awildly competitive jag to snag as many friends as possible
In those early days getting a Friends request was agiddying high
Ooooohhellip someone wants to be my friend INSTANTADD
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 27
Poke-poke
BY MARK LA POINTE
status update
BDSept10qxdBD 19082010 1743 Page 27
Now of course we are more discerning of the company wekeep Do I know them Will they clutter my page with applica-tion drivel and invites to lame events Or worse will they notbe interested in my brilliant application newsfeed and my ldquoohso importantrdquo event
After the friends came the gameshellip sorry ldquoapplicationsrdquo Nowwhen Irsquom too tired to poke I can find out what kind of dog Iam or what country song tells my storyhellip or God help me playFarmville (along with over 83 million other monthly users)
(By the way my answers are dachshund and Goodbye EarlAlso I have never been too tired to poke I know it happens tomen my age but knock on wood I still can)
And letrsquos not forget the frustration of the endless programupdates I just figure out where everything is so I can steer theUSS Facebook without having to rely on Mr Sulu whenBAMhellip my life is chaos again and instead of checking my noti-fications I am driving straight into the sun while Yeoman Randlooks intensely into the soft focus camera In its present incar-nation I still canrsquot find the damn ldquoSign outrdquo tab
It has only taken a few years for a simple social networkingtool to become the worldrsquos biggest scrapbook Our need toshare has even pushed into the formerly sacred Have you seenthe video of the couple that interrupted their ldquoI dosrdquo to updatetheir Facebook status from ldquosinglerdquo to ldquomarried I think I actu-ally threw up a little that time
Remember first second and third base (No not baseball)It has been re-faced
Now therersquos ldquoFace-baserdquo that magical part of love when youchange your status from ldquoSinglerdquo to ldquoIn a relationshiprdquo I assumeit happens after yoursquove rounded the bases a few times
Itrsquos sooooo cute In the same way itrsquos cute when your neigh-boursrsquo kids spray-paint ldquoBUTT FACErdquo on your garage door
FB is a giant black hole of time and effort sucking in every-thing around it without mercy while only giving back invita-tions to play Mafia Wars
Fan Pages are big business now as entertainers and retailersand people with causes can use FB to continue to shamelesslyhump their agendas and doo-dads
Sadly I am now turning into the Facebook equivalent of acranky old man I hate it when my friends donrsquot use actual pho-tos of themselves as their profile pics Since I never actually seethem face-to-face anymore without those photos I have no ideawhat they look like During the Winter Olympics I assumed allmy friends had become hockey sweaters or red leafs
Also I am protective of my Wall Lame status updates nowequal instant ldquoHiderdquo for you ldquoI love my dogrdquo while accurateis your one-way ticket to GONE-ville I may even un-friend youfor that juicy contribution
I would moan on a little longer but in the time it has takenme to write this I have missed 16 crucial status updates (Trevorand Aaron are now friends) three pokes (which still make megiggle like a nine-year-old who thinks ldquopianistrdquo is dirty) and twopage suggestions (Join if you think RUSH deserves inductioninto the R and R hall of famehellip which I do) So I am hittingthe ldquosign outrdquo tab (which I just found thank you very much)
Mark La Pointe is a freelance writer and voice actor forwwwKillervoiceoversca or at least he would be if he would stopfooling around on Facebook He may be reached by e-mail atmarkannounceryahooca
BDSept10qxdBD 19082010 1743 Page 28
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 29
Gord James comes home
When I was 14 my buddies allwanted to be famous sportsheroes or rock stars I wanted
to be Gord JamesMy obsession with radio came to me
like most of us at an early agemdasheight tobe exact By the time I was 10 and livingin Southern Ontario I knew exactly whichjocks sounded great and by 14 there wasno one better to my ears than Gord James
Gord James is one of the few yeomanof an era in Top 40 and rock radio thatmany view as the halcyon days of radiorsquossound Hersquos still doing itmdashand doing itevery bit as well as he ever has
The latest incarnation of the GordJames Experience is at Hamiltonrsquos newVinyl 953 a place that feels right to himbecause the geography that surrounds thebroadcast studios is literally home
Gord went to high school at Saltfleetin Stoney Creek (now part of Hamilton)and did the WKRP town-to-town up-and-down the dial thing in his first few yearsincluding stops in Cambridge LondonCornwall and Kitchener before landingat CKOC Hamiltonrsquos home of the BIG500 Countdown in the early rsquo70s
In 1974 the now legendary J RobertWood interviewed Gord for an openingat CHUM-FM free form at the time Butit was the ldquocoolrdquo station 1050 CHUMwhere Gord wanted to be
ldquoThank you for coming in and good-byerdquo was the response he remembers
ldquoI realized how much I had to pull upmy boot straps to hang with those guysrdquohe recollects James was talking about thebig voices such as John Majhor TerrySteele Jim Van Horne Mike HollandRoger Ashby and Bob Magee (Magee nowholds down the morning drive slot atVinyl 953 helping give that station a def-inite CHUM flavour that works perfectly)
But it wasnrsquot long before James land-ed a gig at CHUM-AM doing all-nightsand filling in on day shifts now andthen By 1978 CHUM-FM was being pro-grammed by a young upstart named RossDavies and he wanted Gord to comeover to the FM side of the building Thateventually happened too with weekendsafternoons and in 1983 as morning hostalong with Rick Hodge
ldquoThere are so manymemoriesrdquo said James
ldquoOne really stands outI was filling in for RogerAshby As we were doingour birthday feature onair it was mentioned thatit was my birthday andall of sudden a lot ofpeople gathered by thedoor and started singingHappy Birthday I heardtwo younger singingvoices through my head-set and realized that TomJokic our producer had patched in twoof my three children Rachel and Kevinfrom a cell phone and they were singingtheir hearts out out of tempo and out oftune with the rest of the group and Ithought that sounded even better becauseof itrdquo
The sound is what matters to GordJames And he says the fun has not goneout of it And sitting chatting with him is
JAMIE WEST
like pulling into a filling station for pos-itive energy
Vinyl PD Derm Carnduff says thatgetting Gord on board at Vinyl was a nobrainer
ldquoGordrsquos name came to mind prettyquickly His heritage as a Toronto radiopersonality would give us instant credi-bility but ultimately his talent made
Gord one of our top candidatesrdquo saidCarnduff
ldquoHis knowledge of themusic his wit and dedica-tion serve his audience ex-tremely well and the radiostation as wholerdquo Carnduffsaid ldquoAnd oh yeah hersquos gotan okay set of pipes toordquo
ldquoThe saying at CHUMused to be lsquoletrsquos have somefunrsquordquo remembers Gord
I ask him if hersquos still hav-ing fun
ldquoTherersquos no question thatIrsquod do it all over againrdquo Gord
responded ldquoonly this time Irsquod betempted to break a few more rulesrdquo
Now thatrsquos the spirit of a true rockjock shining on after nearly 40 years ofconnecting with all of us
Jamie West is CEO of Westpro Media Incbroadcast consultants and creative contentsuppliers He may be reached by e-mail atwwwwestpromediacom or at 905-541-0127
BDSept10qxdBD 19082010 1743 Page 29
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30 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Fact is facts donrsquot mattermuch anymorehellip
One of the things I enjoy most is alively debate with friends whohave differing points of view I
like the way people get charged up aboutthings they really care about how theyshape their thoughts to support theirarguments
I particularly enjoy it when the debateis over and in the best instances wersquoveall learned something from each otherAnd maybe if our minds are not onlyengaged but ldquoopenrdquo we might find ourposition moving begin questioning theplace where opinion started and realityor facts kick in Unfortunately it seemsthat fact-based debate is a dying art
A new study from University ofMichigan researcher Brendan Nyhan en-titled When Corrections Fail The Persistenceof Political Misperceptions shows that peo-ple who have based their beliefs on mis-information rarely change their mindseven when presented with the facts Evenmore disturbing they often cling evenmore strongly to their beliefs when theyare proven to be inaccurate a phenome-non Nyhan has dubbed ldquobackfirerdquo Notsurprisingly this reaction is most com-mon when it comes to partisan issuesaround politics and social issues
Nyhanrsquos recent study is a follow-upto research he completed with associatesat the University of Michigan in 2005and 2006 Those studies showed a basichuman tendency to continue to believe
in facts we carry in our heads even whentheyrsquove been proven false Nyhan says thisis worse than merely being misinformedit means our views are entrenched andnot subject to sway by any informationsource It isnrsquot information thatrsquos missinghere but rather a basic emotional responsethat makes smart people hang on to falsefacts for reasons it is hard to define
Nyhanrsquos study as well as previousstudies conducted in 2005 and 2006around facts vs perception attempts tounderstand why intelligent people con-tinue to accept misinformation as fact inthe face of contrary proof This may notbe a new practicemdashpeople have alwaysshaped facts to fit the outcome they wantmdashbut Nyhan and others believe there ismore reason for concern now than atany other time
Nyhanrsquos study suggests the underpin-nings on which governments are chosenare becoming more fractured He sayswersquore filtering the information we receivethrough a prism and end up getting areal divergence on all sorts of issues Andthat makes it really hard to have intelli-gent debate He equates the electoratersquosview on politics to sport and says peoplesupport a team because they are emo-tionally committed to them they absorbthe misinformation they need to contin-ue their supportmdashfor better or for worse
Nyhan says we need a ldquosupply-sideapproachrdquo where we try to enforce and
NANCY SMITH
increase the ldquoreputational costsrdquo on peo-ple and institutions who promote bad in-formation Given the numbers it seemsunlikely that this is a viable solutionPartisan news hosts and their networksare making millions while more moder-ate media languishes The cycle continuesbecause audiences are attracted to newsoutlets that reflect their beliefs howeverinaccurate they may be
In fairness to media consumers it isoften difficult to separate whatrsquos accurateand what isnrsquot particularly within an envi-ronment where we get our news in bite-size pieces with little context But Nyhansays the really frightening pattern isnrsquot justwhere we get our news but how we useit If we refuse to change beliefs that arebuilt on inaccuracies the consequencescan be devastating
I read a quote attributed to Kant thatseemed appropriate to Nyhanrsquos studyldquoMankind may be crooked timberuniquely susceptible to ignorance andmisinformation but itrsquos an article offaith that knowledge is the best remedyIf people are furnished with the facts theywill be clearer thinkers and better citi-zens If they are ignorant facts will en-lighten them If they are mistaken factswill set them straightrdquo
Even Kant didnrsquot anticipated the soci-etal impact of spin doctors and media inthe 21st century
Nancy Smith is ChairCEO of NextMedia a Toronto-based business consulting and marketing company She may bereached at (905) 468-7774 or atnsmithnextmediacompanycom
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T 2 0 4 8 8 9 9 2 0 2 E G N E I L S O N D E M A M B C A
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BDSept10qxdBD 19082010 1743 Page 30
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 31
Victoria a few days each weekGeorge Gordon who had been
morning Anchor at News1130Vancouver has moved to
CFRA Ottawa as morn-ing News Anchor Hersquosalso tasked with coach-
ing and mentoring otheron-air personalities
There were a number of changesat Corus Entertainment relatedto Corusrsquo most recent organi-zational review to streamlinedecision-making and clarifyroles and mandates Among
the changes Corus TelevisionmdashReporting toDoug Murphy Exec VP and President of CorusTelevision are Colin Bohm VP InternationalAndrew Eddy VP Affiliate Sales Bill Knight
VP Business Developmentand Planning Gerry MackrellVP Airtime Sales Susan RossVP Strategic Planning SusanSchaefer VP Head of Networksand Marketing and JoannaWebb VP Head of Program-ming and Production CorusRadiomdashReporting to HalBlackadar Exec VP and interimPresident of Radio are DaveFarough VP Brands and Pro-gramming in Toronto (was GMat CFPLCFPL-FMCFHKFMCKDK-FM London) Chris Sisammoves in [see below]) DavidHuszar VPGM Interactive andEmerging Platforms (was VPGM Corus Interactive ampIntegrated Solutions) NeilCunningham Director of SalesWestern Canada Garry McKenzieGM Corus Radio Vancouver(was GM at Corus RadioCalgary) Doug RutherfordVPGM Corus Radio Alberta(now also GM at Calgary)Suzanne Carpenter VPGM
CTVrsquos Lloyd Robertson has an-nounced his retirement set fornext summer By putting itoff until then hersquoll roundoff his CTV career at 35years from the day he
joined then-Anchor Harvey Kirck in1976 as co-Anchor of CTVNews Hersquos been Chief Anchorand Senior Editor since 1983Lisa LaFlamme 45 is his suc-cessor She began her broad-cast career at hometownCKCO-TV Kitchener in 1988Reporting stints include IraqAfghanistan Sri Lanka Haitiand as a political correspondent in OttawaFormer NBC News Foreign CorrespondentDawna Friesen is the next Anchor of CanwestrsquosGlobal National succeeding Kevin NewmanFriesen a native of Winnipeg began her careerat CKX-TV Brandon then worked at CBC andCTV before being hired by NBC in 1999Friesenrsquos reporting duties took her throughoutEurope and the Middle East from her base inLondon CKYCITI-FM Winnipeg GM Tom Scottreturns to Citytv Winnipeg thisfall again as GM Scott whojoined Citytv in 2008 moved
to the radio side to be GM at the Rogers-ownedradio stations after the previous manager wastransferred to Vancouver A new GM for theradio cluster is being sought CTVglobemediaSr VP Corporate Communications BonnieBrownlee is no longer in place Her successor isScott Henderson VP Communications Brownleewho joined CTV in 2007 succeeded Mary Powersin the position Douglas Elphick joined Joytv10 Vancouver (ZoomerMedia) as GSM Elphickhad been Director National Sales WesternRegion for CTVglobemedia and was mostrecently with the CTV Olympic BroadcastConsortium Brian Blackburn is no longer GSMat the Jim Pattison Broadcast Group (JPBG)radio stations in Victoria A successor had yetto be named at press time In the interim BruceDavis VP of Sales for JPBG and GM of theKelowna radio properties is filling in Hersquos in
Make sure that BroadcastDialogue has your peoplechanges E-mail station
news to howardbroadcastdialoguecom
LloydRobertson
Dawna Friesen
Lisa Laflamme
Susan Ross
BonnieBrownlee
George Gordon
Joanna Webb
Dave Farough
Andrew Eddy
Chris Sisam
Douglas Elphick
Susan Schaefer
ScottHenderson
David Huszar
Doug Rutherford
Garry McKenzie
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 31
32 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
1071 Abbotsford as Morning Show Hosthellip At new Country sta-tion 1007 HANK-FM Bridgewater launched July 22 JonathanCrouse moved from afternoons on sister station CKBWBridgewater to be the morning show Host Nick Yorston who
moved from Yellowknife does morning newsAndrea James moved from sister station CKDR927 Dryden to do middays while Alicia Huntermoved from CKBW for HANKrsquos afternoon show
Gerry Pigeon whorsquos been with Corus RadioCalgary the past nine years the last six as RSMhas moved to NL Broadcasting in Kamloops asGSM for the companyrsquos three stationsmdashCHNLCKRV-FM and CJKC-FM Shelly Datseris hasbeen appointed Manager Communications atTeletoon Toronto Her background includes sev-en years at Rogers Communications and at RogersTV Diana Swain has beenappointed to Senior Correspon-dent of the CBC News inves-tigative unit The CBC TorontoAnchor will continue to be anoccasional fill-in Anchor on TheNational Dale Jubb is the newManager of Operations at CTV
Calgary Jubb moved from his CEO position atvideo production facility Empowered Media inOttawa Former Ops Mgr Karen Irvine movedto Manager On-Air Operationshellip Justin Park
moved to CTV Calgaryrsquos engi-neering department from sisterCTV Reginahellip Joe McFarlandND at 1021 FM The Lounge(CJCY-FM) Medicine Hat sinceits launch in 2008 moved toCorus Radio Calgary as aReporter New MD at JACKCalgary is Jeff Walker exMDSwing Announcer at K-97Edmonton Chad Thomas hasreturned to Astral Radio Calgaryas Digital Accounts ManagerHe left the stations to found anagency when they were ownedby Standard Radio CalgaryhellipDavid Lee is the new Country Manager Canadafor RCS CanadaMedia Monitors Hersquos based inToronto Lee succeeds Ross Langbell who leftthe company this past spring Jess Bradyjoined Corus Cornwall as Morning Anchor and
Corus Radio Eastern Ontario and VPGMCHEX TV Peterborough and CKWS-TV KingstonMichael Harris GM CKWS-TV and CHEX TV(was GM of CHEX TV only) JJ JohnstonGM Corus Radio Cornwall Kingston andPeterborough (was GM at CorusRadio Vancouver) No longerwith the company are CornwallGM Scott Armstrong and CorusKingston [radio amp TV] GMMike Ferguson who retiredend of August Former CorusRadio Peterborough GM BrianArmstrong moves to GSM) ChrisPandoff VPGM Corus Radio
Toronto and Hamilton (was VPGM for CorusRadio Toronto only but now adds Hamiltonduties held by Suzanne Carpenter) Chris SisamVPGM Corus Radio Southwestern Ontario(based in London Sisam will be responsiblefor Corus Guelph Corus KitchenerCambridgeand London Guus Hazelaar of Corus Guelphhas retired Lars Wunsche GSM Corus RadioToronto (was GM at Dave FM (CJDV-FM)TheBEAT (CKBT-FM) Kitchener)
Mike Finnerty the former Daybreak Host at CBCRadio Montreal returns this fall to anchor themorning show He left last year to work as anonline editor for The Guardian in London NancyWood hosted Daybreak for six months afterFinnertyrsquos departure She left earlier this yearAstral Radio BC Peace Region Brand Director JayTerrence after 10 years at that location three asPD moved to sister station CJAY Calgary tobecome Assistant Brand Director (Brand Directoris Astral nomenclature for PD)hellip After more than 21 yearsCTV Calgary News Anchor BarbHiggins has left her job to
become a mayoral candidate in this fallrsquos elec-tions Higgins and co-anchor Darrel Janz an-chored the News at 6 since March 8 1989 andare considered the longest serving anchor teamin Canadahellip Mark Russett has been promotedto GSM at Newcap Radio Ottawa He joined thestation five years ago as Retail Sales ManagerhellipKenny Jones Morning Show Host at Country933 Fort McMurray for the past nine yearsheaded to Rogers-owned sister station Country
JJ Johnston
Chris Pandoff
Lars Wunsche
Michael Harris
Jay Terrence
Barb Higgins
Kenny Jones
Gerry Pigeon
Mark Russett
Diana Swain
Shelly Datseris
Dale Jubb
Justin Park
Karen Irvine
Jeff Walker
Joe McFarland
Chad Thomas
David Lee HBA
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 32
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 33
Reporter The University ofWestern Ontario graduate madethe move from LondonhellipSheldon MacLeod the formerNDMorning Editor at CKBWBridgewater is now a WeekendNews Anchor and afternoonReporter at News 957 Halifax
Earle Mader PD at C100 Halifaxhas retired Mader spent his30-year broadcast career withthe CHUM station the last twoand a-half years as PD TheBOUNCE PD Chris Duggan has
taken over as PD for both stations Mader won Music Directorof the Year honours (secondary market) at the 2002 CanadianMusic Week Jennifer Yascheshyn has been promoted to PD atCHUM Kingston from Promotions and Marketing Director Shesucceeds Dan Melon who is moving to the faculty at OttawarsquosAlgonquin College New Marketing and Promotions Director isShawn Whalen who continues with his regularFLY-FM Kingston on-air shift Matthew Waddellmoved to TELETOON Canada in Toronto asCreative Director Most recently Waddell wasAssociate Creative Director at Astral TelevisionNetworks Kapila (Kaps) Ratnayake is the newChief Engineer at Corus Radio Cornwall He
had been with Rogers RadioCalgary Succeeding him isJim McTighe from CFJC TV7Kamloopshellip Mid-summer JohnWaterman became the ND at981 FM CKBWHANK (CJHK-FM) Bridgewater Watermanhad been with ATVCTV Halifaxand most recently 917 TheCoast Sechelt
Mark Lade after 50 years behindthe microphone has called itquits During his career Ladeworked at such venues as OwenSound Woodstock Hamilton Chatham NiagaraFalls Welland and London his last stop beingOldies 1410 CKSL London Jennifer Stewart hasbeen promoted to Exec Director of AcquisitionsDevelopment and Feature Film NetworkProgramming at CBCrsquos English TelevisionServiceshellip Ceara Kavanagh has moved from her
Shawn Whalen
SheldonMacLeod
Jess Brady
JenniferYascheshyn
Earle Mader
Jim McTighe
Mark Lade
MatthewWaddell
KapilaRatnayake
JenniferStewart
BDSept10qxdBD 19082010 1743 Page 33
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CBC Radio-Canada
34 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
PD gig at Vibe 985 Calgary (now Virgin Radio98-5) to return to 1073 KOOL FM Victoriawhere shersquos the afternoon drive Hosthellip DerekLuis is new CEO at National Screen InstituteCanada (NSI) succeeding Susan Millican Hewas a SUN TVQuebecor Media Executivehellip PaulSedik ex of Astral Media Television has landedas Regional General Manager Central Ontarioat NEWAD a Toronto-based agencyhellip FAN 590Toronto fired the morning drive team of DonLandry and Gord Stellick plus morning showHost Mike Hogan Also gone are Announcer RickRalph and Producer Brian AngusTaking over mornings on aninterim basis was Toronto radioveteran Jeff Lumby News 957Halifax talk show Host AndrewKrystal has moved to mid-mornings at The Fanhellip MarkMorris joined 1039 The JuiceKelowna as Afternoon Driversucceeding Ken Allan Joonyer
Morris had been with SUN FM Penticton hellipEdmonton market veteran Shane Michaels isthe new Afternoon Drive Host at 963 CapitalFM Edmonton succeeding Jason Roberts
Roberts moved to 1049 EZ Rock Edmonton asAfternoon Drive Host which resulted in LochlinCross to handle mid-days at The Bearhellip BrentBrooks is now the Morning Host at COUNTRY95 Lethbridge The 25-year veteranrsquos stops haveincluded Calgary Red Deer and Lethbridge withvarious roles such as PD MD and various on-air postshellip Taking over the midday show at Q99Grande Prairie is Renn Davies who moved fromZ99 Red Deer Former midday Host WardLivingston now does drive afterChristy Farrel whorsquod held theposition as well as being MDmoved to Sun FM PentictonPDmorning show Host PaulOuellette adds music dutiesAlso joining the team is CristyEllen from CJNS Meadow LakeSK taking over the productioncreative post
Tamara Konrad has become GMGSM at CKEA957 Edmonton Konrad moves to the HarvardBroadcasting station from her Ops Mgr position
CearaKavanagh
Renn Davies
Derek Luis
Andrew Krystal
Paul Sedik
Brent Brooks
Lochlin Cross
Ward Livingston
Cristy Ellen
Tamara Konrad
BDSept10qxdBD 19082010 1743 Page 34
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 35
at Corus Edmonton where shewas the Ops Managerhellip Inaddition to his GSM responsi-bilities at X929 (CFEX)Calgary Gary Brasil is now alsothe National Sales Manager forthe Harvard grouphellip BroadcastEngineer Chris Terpsma theChief Engineer at VistaBroadcasting has moved tobecome responsible for techoperations at Harvardrsquos newstations in Edmonton and RedDeerhellip Angie Norton hasbecome the new Business Manager forHarvardrsquos Regina and Yorkton stationshellip AndChristian Hall in addition to his responsibilitiesas PDOps Mgr at X929 Calgary is nowProgram Manager for the Harvard AlbertaRadio cluster After 12-years Bill Toffan hasretuned to 1049 The Wolf Regina as PDMorning
Show Host He succeeded Chris White who recently joined theHarvard sales department after having been on the air for 15years and PD for the last three
Heather Ostertag is no longer PresidentCEO of FACTOR theFoundation Assisting Canadian Talent On Recordings Brian
Hetherman FACTORrsquos VP of Industry Affairshas assumed GM duties until anew president is appointedhellipEldon Duchscher after 21 yearswith the Saskatoon Media Groupmdashthe last few years as NewsDirectormdashhas resigned a moveprompted by an opportunity of-fered to his wife at the Universityof Calgary Duchscherrsquos NDposition at CJWW Country 600Magic 983929 The Bull wasfilled by Vanese Ferguson KateBuick after 15 years at CD 989Simcoe is now PDMidday Hostat K-Rock 1055 CharlottetownSucceeding her in mornings atSimcoe is Asta Syri who joinedGerry Hamill and Renee BerubeCD 989 VPGM Blair Daggetttook over PD responsibilitieson an interim basis AcadiaBroadcasting Thunder Bay PD
Sandra Dolynchuk resigned citing family reasonsShe returned to Winnipeg and joined K-Rock1007 as PDhellip A (CKVR-TV) Barrie AnchorLance Chilton after almost 12 years as even-ing news Anchor has moved on leaving thebroadcast business to try his hand in realestate Rhonda Messieh is the new MarketingManager at CHCH News Hamilton Prior tothat shersquod been Marketing Manager for CorusEntertainmentrsquos CMT Paul Timm has been ap-pointed Digital Accounts Manager for AstralRadio Manitobahellip CBC has appointed Greg Guyas the Senior Communications Officer for NovaScotia Guy has 23+ years experience at theHalifax Herald and with his own companyhellipDavid Magro is now responsible for imaging andcommercial production withinthe Rogers Radio Toronto clus-ter production department His20-year career includes stops atVirgin Radio 999 Toronto CorusToronto New Flow 935 Toronto
and Z103 Toronto Marvin Piuti is now ND at897 Sun FM (CJSUFM) Duncan Most recent-ly he was with CHEK-TV Victoria The New VImdashnow A (CIVI-TV)mdashVictoria and is an alumnusof Citytv TorontoMuchMusic He succeeded RicRathburn who retired Samantha Cook has suc-ceeded Brian Bolt as the Program Coordinator
for the radio broadcasting pro-gram at Hamiltonrsquos Mohawk College Cookbrings 10 years of broadcast experience to hernew position having worked at Country 953Hamilton Energy FM Toronto Kiss FM Torontoand YTVhellip Darryl Henry moved to 981 CHFIToronto after having done mid-days at Astralrsquos973 Torontohellip Stephen Smart formerly of CTVBritish Columbia has moved to become theLegislative Correspondent in Victoria for CBCTelevisionhellip Mastermind is no longer the after-noon Drive Host at Virgin Radio 98-5 CalgaryHolding that spot now is Simon Mitchell abroadcast veteran with stops in AustraliaVancouver and Victoriahellip Michael Lewis is nowChief Engineer at Starboard Communications inBelleville The former Rogers Radio Lethbridgeemployee also provides technical services toDAWG FM Ottawa
Will MacKay ex of Corus Radio Kitchener is the
Stephen Smart
VaneseFerguson
Gary Brasil
Christian Hall
Chris Terpsma Chris White
Bill Toffan
HeatherOstertag
Asta Syri
Kate Buick
EldonDuchscher
SandraDolynchuk
David Magro
Greg Guy
Marvin Piuti
Samantha Cook
Paul Timm
RhondaMessieh
Will MacKay
BDSept10qxdBD 19082010 1743 Page 35
36 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
new GMGSM at Newcaprsquos K-Rock 893 KentvilleMacKay with 15 years experience in sales andmarketing was a Senior Sales Rep with CorusTim Schutz ex MD at Jack FM Calgary is nowPDMD at Rogersrsquo 1077 The River LethbridgeAt Quebecor at least three new news employ-ees David Akin from Canwestrsquos Ottawa BureauBrian Lilley the Ottawa Bureau Chief at AstralRadio and Tobias Fisher most recently of theCBC They were hired as Quebecor anticipatedwinning a new specialty channel Sun TV NewshellipTV Journalists Herb Luft and John Grant retiredthis summer from CTV (CFCF-TV) MontrealLuft who started working at CFCF as a radionewscaster in 1971 and joined the TV stationfull-time in 1977 is the longest-serving reporterat CTV Montreal Grant had been CTV MontrealrsquosQuebec City Bureau Chief since 1996hellip At AstralTorontorsquos radio cluster layoffs included CFRBAssignment Editor Eileen Berardini eveningAnchor Bob Komsic weekend morning Host
John Donabie and Melissa Boyce (promotions) Vassilios Mimishas been appointed as the new North American BroadcastersAssociation Director of Technology Most recently Mimis servedas Director of Broadcast Technical Policy andPlanning with the Canadian Department ofIndustry 1007 HANK FM Winnipeg PD AbbeyWhite has become PD at sister Newcap stationsKG Country Red Deer and the Country Newcapstations in Brooks Drumheller Stettler andBlairmore Also at Newcaprsquos Southern AlbertaGroup Al Tompson MD and Morning ShowHost at Zed 99 Red Deer added PD for Zed99The Fox Brooks to his responsibilities FormerPD Brent Young is no longer with the organiza-tion Rob Leighton is Astral Radiorsquos new DigitalAccounts Manager for the BC Interior based inKelowna Leighton had been with Telus with anInternetinteractive sales and development back-ground While never in radio he grew up withit and learned vicariously through his fatherGord Leighton a well-known BC broadcast man-ager Also at Astral Radio Kelowna after 38years Ron Wittenberg has retired from broad-casting He began at CKNW New Westminsterthen migrated to the Okanagan roughly 30 yearsago to raise a family Since then hersquos been with the Kelownastations under numerous ownership changes After five yearsat Newcap stations in Halifax and Fredericton Jason ldquoJDrdquoDesrosiers has joined the Evanov Radio Group (ERG) in Halifax
He succeeds Angela Kelly as Promotions andMarketing Director and will also become APDat ERGrsquos second Halifax station expected tolaunch this fall Diane Boehme has been ap-pointed Exec VP Television for EBTV in TorontoEBTV is the banner under which it andBrightlight Pictures will work jointly in the pro-
duction and distribution of TV programming Her backgroundincludes Senior Director Independent Production at CHUMTelevision and Director Original Production at Astral Television At Canadarsquos Olympic Broadcast Media Consortium Gavin Rothhas been promoted to Sales VP and Christos Nikitopoulos to thenewly-created VP of Programming and Revenue Planning posi-tion Roth had been Senior Sales Director for the consortiumNikitopoulos was previously Senior Director of Programmingand Revenue Planning At Clear FM Winnipeg Laurie Jolicoeuris now the Promotion Director She moved from sister Rogersproperty Citytv Winnipeg where she was the Marketing EventsCoordinator Donald Nelson the Senior Broadcast Technologistat CBC Yellowknife transferred to CBC Windsor in the samecapacity Prior to joining CBC he was an Engineering Supervisorin Stamford Connecticut and alsoworked in Northern Canada as anengineering freelancerhellip The husbandand wife morning broadcast team ofBob Wallace and Diana Meder are nowwith Larche Communicationsrsquo new sta-tion 923 FM (CJOS-FM) Owen SoundBoth were most recently with BayshoreBroadcastingrsquos Mix 106 Owen Sound Meder isalso News Director Matt Mise PromotionDirector transferred from sister station KICX917 Sudbury GMGSM is Rob Brignell and PDis Don Vail both also previously employed byBayshore Broadcastinghellip KiSS 925 Torontorsquos newAfternoon Drive Announcer is JJ ex MorningShow Co-Host at The New Flow 935 Torontofor the past three years JJ was also on-air at theprevious incarnation of KiSS With his arrivalCash Conners moved to evenings
Lee Cornell has been appointed Group ProgramDirector at Evanov Radio Group based at theToronto head office Most recently he acted asVPAffiliate Relations International with USbased LDR (Listener Driven Radio) though hehas experience on several continents includingas Group Programmer and Manager in Australiathe UK and the US New PD at 917 The BounceEdmonton is Andy Winford ex of CBS Radio
Herb Luft
Cash Conners
Jason ldquoJDrdquoDesrosiers
Abbey White
Diana Meder ampBob Wallace
JJ
Diane Boehme
John Grant
Matt Mise
Tim Schutz
Rob Leighton
BDSept10qxdBD 19082010 1743 Page 36
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 37
Fresno Wendy Rose the Promotions Directorat Astral Radiorsquos CHAM amp CKOC Hamiltonmoved on after 11 years with the stations Shersquosnow Promotions and Marketing Manager atEvanov Communicationsrsquo FM92 The JewelNEWS COUNTRY AM 1380 Brantfordhellip DavidLindores became the Promotion Director atKiSS 925 981 CHFI Toronto at mid-Junemoving to the Rogers stationsfrom Astral Radio TorontoPrior Astral Lindores had beenwith Universal Music for 14years most of it overseeing theMarketing amp Promotion Depart-
ments of the companyrsquos central regionhellip KateMilton joined 1013 The BOUNCE Halifax asEvening Announcer She had been doing driveat Z103 Halifaxhellip Senior Maintenance Techni-cian Al Adachi after 38 years in broadcastinghas retired He started his career at CKY Winnipegand in 1976 moved to ITV now GlobalEdmontonhellip Jeremy Morrell is the New Manager
of Broadcast Technical Services at The WeatherNetwork Oakville Prior to his appointmentMorrell was Assistant Product Manager andbefore that a Team Leader for Technical Sales atRoss Videohellip David Kincaid after six years withCTV British Columbia and more than twodecades in news broadcasting has moved intoa new careerhellip Paul La Frenais has given uphis position at Novanet in Ajax due to LouGehrigrsquos disease more commonly known asALS His successor is Rod Ditz After 35 yearsat Rohde amp Schwarz including seven on theExecutive Board and five as its ChairmanMichael Vohrer retired On July 1 ManfredFleischmann became President and CEO Eric
Riehl joined Applied Electronics as a TechnologySales Representative Broadcast amp Post Produc-tion Division Riehlrsquos background includes anoperational and systems background in postaudio as well as customer support and salesexperience with editing systems storage solu-tions and broadcast automationarchiving
Kate Milton
Al Adachi
David Kincaid
David Lindores ManfredFleischmann
Wendy Rose
Eric Riehl
BDSept10qxdBD 19082010 1743 Page 37
(
~
~- ~ r~
l lo
~ - ~
~ ~
INNOVATION In TV Opt ics Since 1958
World-Class Lens Technology Local Technical Support Bilingual Local Factory Service Centre 1400 Courtneypark Drive I Mississauga Ontario I LST l H l (905) 795 -2012 I wwwcanonbroadcastcom
38 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Brian Spiers best known as the ex Grass ValleySales Manager for Canada (and based inToronto) moved to Gainesville FL to becomeVP Sales North America for Digital BroadcastInc
SIGN-OFFS
Murray Chercover 80 in Toronto of complica-tions following pneumonia The former CTVPresidentCEO retired in 1990 but continuedas a special consultant to CTV while develop-ing his own Chercover Communications Inaddition to an Emmy for his contributions tothe broadcasting industry Chercover collected
a number of personal honours during his career including theCAB Distinguished Service Gold Ribbon (1986) the CFTA GoldMedal for Lifetime Achievement (1988) a ldquoRockierdquo LifetimeAchievement Award from the Banff Television Festival and hewas named to the CAB Broadcast Hall of Fame in 1994
Myles Morton 85 at Belleville General HospitalMorton the owner of Quinte Broadcasting RadioGroup (CJBQMix 97Rock 107 Belleville) wasalso the former owner of the BellevilleIntelligencer newspaper and Cablevue the localcable company He had been in declininghealth for the past year
Jimmy Dean 81 suddenly at his home in Virginia The Countrymusic legend scored a 1 hit in 1961 with Big Bad John thesong that won him a Grammy Award
Randy Dewell 62 in Halifax of a heart attack and a series ofstrokes The former Halifax alderman award-winning broad-castermdashincluding the Ted Rogers SrVelma Rogers awardmdashandcivil servant had such stops in his on-air career as CFRA OttawaCHUM Toronto CKGM Montreal and CJCH Halifax
Wilbur ldquoWibrdquo Arnold Westby 78 of cancer inYorkton He was a Cameraman and the firstemployee hired at CKOS-TV Yorkton Thirty-fiveyears later he retired as GM His son MarcWestby is Manager Production amp Programmingat CHAT-TV Medicine Hat
John Delazzer suddenly of a heart attack inToronto Delazzer was the voice of TVO formany years and before that an Announcer atCKKW Kitchener
Irwin Barker 58 at Torontorsquos Princess MargaretHospital of a rare and aggressive cancer Barkerwas a writer for shows such as This Hour Has 22Minutes and The Rick Mercer Report Born inWinnipeg Barker worked as a public policy re-search consultant for Angus Reid and as a lec-turer in sociology at the University of Alberta
and the University of Manitoba
Gordon Allan Brady of cancer in the CentralOkanagan Hospice House In 1969 he startedCKQR Castlegar managing it through 1990when it was sold The station is now an Astralproperty
Brian Spiers
Phot
o co
urte
sy o
f Cas
tane
t
BDSept10qxdBD 19082010 1743 Page 38
r- --bull~
middot ~
This (~dilion is hlOllAhl lo you by
Applied Electronics Ltd Hammond Manufacturing Ltd
CBC Transmission lncospec Communications Inc
Canon Canada LARCAN
Davicom - a division of Comlab Linear Systems Ltd
Delco Wire amp Cable Ltd Nova net Communications Ltd
DEM Allen amp Associates Ltd Om neon
General Cable RCS Canada Ltd
Rohde amp Schwarz Canada Inc
Ross Video Ltd
S W Davis Broadcast Technical Services Ltd
Solutions Broadcast RF
Sonotechnique PJL Inc
Western Association of Broadcasters
f crnsidcbull1middot lhtbullstbull tmiddoto1111mnitmiddots lind lcnmiddot lintmiddot 111middotod11tmiddotls and stmiddot1middotktmiddots
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 39
One of those parameters that weall jabber about frequently in thetransmission game is Standing
Wave Ratio or SWR Itrsquos a pity that therersquosso much misunderstanding surroundingan essentially simple concept
Your transmitter is connected to yourantenna or load with a length of trans-mission line Transmission line theory tellsus that in an ideal lossless world if allthree of these items are perfectly matched(at 50 ohms or whatever) then all of theRF energy leaving the transmitter will ar-rive at the antenna and be radiated fromthere In the real world there will besome slight attenuation from the trans-mission line and some of the energythat does make it to the antenna will bereflected back to the transmitter by slightimpedance mismatch
The phase difference between the for-ward-going incident wave and the reflect-ed wave varies along the line but isconstant at any point on the line This iswhere the expression ldquoStanding Wavesrdquocomes frommdashalthough the waves actual-ly travel along the line the voltage nodesappear to be stationary
Where the voltages of the incidentand reflected waves are in phase there isa maximum and where they are out ofphase a minimum The Voltage StandingWave Ratio or VSWR is the ratio of themagnitude of the maximum voltage onthe line to the minimum There is also aCurrent Standing Wave Ratio which willhave the identical value so clearly the V
really) in dB But when we get right downto it a low value of return loss means thesame thing as a high value of SWRmdashtrouble coming up ahead fast
Those high SWR values mean that thepeak RF voltage at ldquonodesrdquo on the linewhere the forward and reflected voltagesadd in phase will be high As the wavesbounce back and forth repeatedly betweensource and load that voltage can becomevery high If it exceeds the dielectric break-down voltage of the line arcing willensue That Teflon insulation will breakdown to carbon and now we have ashort The short gives us another point ofhigh reflections and so the cycle contin-ues back towards the transmitter
Aside from the transmission line dam-age the transmitter doesnrsquot care much forthe mismatch either Again peak voltagesand currents are suddenly much higherthan planned for and will stress the ampli-fierrsquos components Even if the parts arenrsquotoverstressed to the point of failure effi-ciency drops and temperatures rise Atbroadcast power levels something gen-erally has to give pretty quickly Which iswhy so much attention has gone intoSWR detection and power foldback frommanufacturers
Dan Roach works at SW Davis BroadcastTechnical Services Ltd a contract engineer-ing firm based in Vancouver He may bereached at danbroadcasttechnicalcom
BY DAN ROACH
ENGINEERING
in VSWR is not needed and we can simpli-fy our expression to SWR without givingup anything (The continued popularityof that V in VSWR is another one of thegreat mysteries of our age)
A perfect load would result in anSWR of 100 an open circuit or a short atthe end of the line will give us an SWRnear infinity (there is some attenuationthat keeps us from getting all the waythere)
An alternate expression we donrsquot usemuch in broadcasting perhaps to ourown misfortune is Reflection Coefficientwhich is simply the ratio of the reflectedwave voltage to the forward wave volt-age A perfect match gives a reflectioncoefficient of 0 a short-circuit load has acoefficient of -10 and an open circuitrsquoscoefficient is +10 Conceptually this is alittle simpler to grasp than SWR But itamounts to the same thing
Next comes the very popular but per-haps overused expression of Return LossIf we take 20 times the logarithm of theratio of the magnitudes of the reflectedvoltage and the forward voltage we endup with a number in decibels that repre-sents the power ldquolostrdquo in the load betweenthe incident and reflected waves
One of my favourite textbooks de-scribes this whole concept as ldquosillyrdquoNevertheless it remains popular proba-bly because we all know how much engi-neers love to express things (all things
Reflections on standing waves
BDSept10qxdBD 19082010 1743 Page 39
The Davicom MAC wont
IIAC bull fi cf ons let you sleep
Its advanced filtermg un unless youre REALLY needed ctavicom
Intelligence amp Innovation t 1 418682 3380 i f 1418682 8996 www dav1comcom
The Western Association of Broadcastersthanks our valued sponsors who helped
make our 76th Annual Conferencesuch a success
Gold
Silver
Bronze
Patron
Platinum
A special thank you to the Delta Lodge at Kananaskis for being our long term hotel provider and sponsoringour early bird registration
Western Association of Broadcasters 2010 - 2011 Board of DirectorsRichard Kroeker President Mitch Bozak Past President Wade Moffatt Director Doug Gunn Director Tom Scott DirectorVic Dubois Director Tom Newton Director Neil Shewchuk Director Paula Davies Director Michael Olstrom Director
JOIN US JUNE 8 ndash 10 2011 IN BANFF ALBERTA TO CELEBRATE THE WABrsquoS 77TH ANNIVERSARY bull WWWWABCA
The Western Association of Broadcasterswould like to recognize and honour this
yearrsquos winners of the WAB Gold MedalAwards The Gold Medal Awards are presented to WABmember stations for outstanding contribution to the Canadianbroadcasting industry in the area of community service
The Radio Gold Medal winners for 2010 are
CKBI Prince AlbertGive a LittleLife Day
The Television Gold Medal winner for 2010 isCTV Edmonton for the Rink of Dreams
The Wolf 1049Regina ndash TheInterview
Al Thorgeirson
Menno Friesen
The 2010 Western Associationof Broadcasters Broadcaster ofthe Year is Al Thorgeirson
Menno Friesen is our newHonourary Life Member
The WAB 2010 BroadcastPartner of the Year isthe Kinsmen Foundationof Saskatchewan
BDSept10qxdBD 19082010 1743 Page 40
A
EOCUS 2010 CONFERENCE
The Foundation Assisting Canadian Talent on Recordings With Support From Canadas Private Radio Broadcasters
Citytv()oMNr
efA 1l
NewWap RADIO
ltvD
DDB0
~ -shyNovanet
rnmsmiddot
Omada
Globa~
RAWLCb RAD I 0
~ Piaain ~Technical
SlltyV~ s THE CANADIAN PRESS bull
0ROGERS
~ 2010 G0L0 ME0AL AWAR0
~
~ HARVARD
SONY
SaskTe ilsectbull
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 BGR 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 CHS ltFEFF4f7f75288fd94e9b8bbe5b9a521b5efa7684002000410064006f006200650020005000440046002065876863900275284e8e9ad88d2891cf76845370524d53705237300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c676562535f00521b5efa768400200050004400460020658768633002gt CHT ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef69069752865bc9ad854c18cea76845370524d5370523786557406300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt CZE 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 DAN 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 DEU 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 ESP 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 ETI 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 FRA 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 GRE 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 HEB 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 HRV (Za stvaranje Adobe PDF dokumenata najpogodnijih za visokokvalitetni ispis prije tiskanja koristite ove postavke Stvoreni PDF dokumenti mogu se otvoriti Acrobat i Adobe Reader 50 i kasnijim verzijama) HUN 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 ITA 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 JPN ltFEFF9ad854c18cea306a30d730ea30d730ec30b951fa529b7528002000410064006f0062006500200050004400460020658766f8306e4f5c6210306b4f7f75283057307e305930023053306e8a2d5b9a30674f5c62103055308c305f0020005000440046002030d530a130a430eb306f3001004100630072006f0062006100740020304a30883073002000410064006f00620065002000520065006100640065007200200035002e003000204ee5964d3067958b304f30533068304c3067304d307e305930023053306e8a2d5b9a306b306f30d530a930f330c8306e57cb30818fbc307f304c5fc59808306730593002gt KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020ace0d488c9c80020c2dcd5d80020c778c1c4c5d00020ac00c7a50020c801d569d55c002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt LTH 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 LVI 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 NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken die zijn geoptimaliseerd voor prepress-afdrukken van hoge kwaliteit De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 POL 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 PTB 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 RUM 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 RUS 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 SKY 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 SLV 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 SUO 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 SVE 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 TUR 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 UKR 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PreserveEditing true UntaggedCMYKHandling LeaveUntagged UntaggedRGBHandling UseDocumentProfile UseDocumentBleed false gtgt ]gtgt setdistillerparamsltlt HWResolution [2400 2400] PageSize [612000 792000]gtgt setpagedevice
16 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Getting the read you want and need
How do you get the read you wantfrom your voice talent in thelimited time you have to get that
promo on airIt seems the place to start is not with
your station voice or announcer itrsquos withyourself as the writer or producer
Marice Tobias is the head of TobiasEntertainment Group a leading industryconsultant in LA who has over time af-fectionately become known as ldquoThe VoiceWhispererrdquo She coaches voice talent andproducers alike The goal is always thesame to get the best product on the airShe says the best way to do that is to startat the end
ldquoIf yoursquore going to go on a trip youstart with where you are goingrdquo saysTobias ldquoFrom there you draw out yourmap A script is a map You need to know
where do we want to wind up What isthe goal what is the destination Oftenproducers say itrsquos to get people to watchthe show or the channel But thatrsquos yourend game What is the end game for theaudience The producer needs to putthemselves in the position of the audi-ence and basically say what am I goingto get out of watching this show or watch-ing this networkrdquo
While her advice is geared toward di-recting voice talent it can be taken rightback to the writing phase to really makea promo sing Write the promo from theaudiencersquos point of view Why should theywatch What will they get out of it Or inTobiasrsquo words ldquowhatrsquos the destinationrdquo
ldquoThe destination is an experience (Asa viewer) Irsquom going to have an experi-ence and itrsquos going to be an adventurehumorous informative The actual take-away from any experience whether itrsquoswatching a program or anything in lifeis a feeling If you can identify the feelingthen you have the destinationrdquo
Why is that so importantldquoBecause basically a promo is a prom-
ise a promise for the experience and thetakeaway will be the feelingrdquo she says
Tobias says in a promo the promise isthe tease of the experience and the feel-ing the audience will get when they watchthe show The job of the promo is to cre-ate the desire to have the experience andfeeling depicted in the promo
Getting to that place is multi-facetedfrom the visuals graphics music andvoice So when it comes to directing thevoice if the producer has a clear visionof the feelings and emotions of the spotthen itrsquos simply a matter of directing thetalent to put them into the state of mindnecessary to deliver the right feeling ofthe spot
ldquoOnce (the producer) has analyzed thematerial themselves they can jot down acouple of adjectives that point the talentto the part of town that they want the readto liverdquo she says ldquoBut my recommenda-tion is always give (the voice talent) achance to give their own take on whattheyrsquore doing and let them run it three
JOHN McGRATH
times Then you get to see a perspectivethat may give you some ideas for takingthe read in a somewhat different direc-tion than you would have thought Soyou are benefiting from someone comingat the material from a fresh perspectiveIn the case of your signature voice itrsquosfresh eyes but with an understanding ofwhat your manifest or mission statementof the network or the show is You areessentially co-creating with this personrdquo
She advises succinct directionldquoGenerally the number one concern
(for promos) is to get the read into timeIn the interest of time (producers) some-times say we need it quicker or faster Butif you tell a performer to just speed upthen you will get a sped-up read But ina drama the way to achieve speed is toadd intensity or in comedy enthusiasmGiving (the voice performer) somethingto ldquoplayrdquo will give you a more qualitativereadrdquo
Another directing tip she adds is tokeep chatter between takes to a minimumbecause ldquoit takes everyone out of thezonerdquo And when itrsquos all about communi-cating that feeling the zone is whereeveryone in the session needs to be
John McGrath is a voice-over actor andwriter specializing in promos imaging com-mercials and animation He may be reachedby phone by email at infojohnsvoicecom
BDSept10qxdBD 19082010 1742 Page 16
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NOTThinking how to better manage your media integrated business systems
Should you integrate or interface Were you inspired by presenters such as
Ray Kurtzwell who spoke about using information technology to foster
organizational innovation
If you are in the planning stages yoursquoll be reassured to hear that the results are
outstanding But get ready because itrsquos not for the faint of heart with most initiatives
taking more than five years to complete
Sheila Calhoun Vice President of Traffic Services at Canwest Media spoke to
Broadcast Dialogue about re-engineering broadcast business systems As the
business sponsor for Canwestrsquos S4M (Success for Media Integrated Business
System) Sheila led the design and implementation of an integrated back office
system
What is S4MldquoS4M was designed to re-engi-
neer our business systems as it is aseamless content sales and trafficsystem that enables Canwest tocreate business opportunities andachieve client service excellencerdquo
What was the reason for embarkingon such a large undertaking
ldquoWe saw our business worldchangingmdashbroadcasters were get-ting bigger and there were fewerstandalone stations Operations werebecoming more complex new com-petitors had arrived in the form ofSpecialty and Internet and thebusiness of broadcasting itself wasrapidly evolving We had 30-secondspots and now more often bill-boards 10- 15- and 60-second spotsalong with closed captioningCanwest needed to administer pro-gram changes faster to be evenmore reactive to client needs
ldquoAnalyzing information tookweeks as we attempted to mergedata from multiple systems to deliv-er results to clients and producecritical internal documentation Wedecided to move to a large integrat-ed state-of-the-art system to improve
our best practices provide superiorcustomer service and introduce newbusiness analyticsrdquo
How did it affect workflowldquoPreviously and although we
worked side-by-side workwould be performedin one area thenh a n d e d
for the faint of heart
BY CELESE FLETCHER
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 17
BDSept10qxdBD 19082010 1758 Page 17
off reworked in another area with new elements added then handed offreworked and so on When you take four to five systems across multipleusers and change to one integrated system you in essence change the entireprocessmdashthe interaction workflow and procedures all change
ldquoToday any work performed has an immediate effect in multiple areas ofbusiness It requires people to communicate continuously Workflow anddeliverables improve as you gain efficiencies and greater understanding of howsystems work
ldquoChallenging transitions for any organization people intellectually appreciatethe technology but donrsquot realize the full impact until working within the new processand experiencing the benefits What was once an effortless process during implemen-tation becomes a learning experience They must consider the actions they take with-in their specific job function and ensure that any effect on other areas of business isconsideredrdquo
What were the biggest challengesldquoImplementing system changes takes many years At the same time business keeps
evolving which requires constant adjustment to the environment Elements arise thatyou didnrsquot even dream of when you started the business keeps shifting and adapta-tion must be accommodatedrdquo
How did you manage through constant adaptationldquoThe single most important factor is to have a committed senior management
team willing to stay the courseldquoCommunication was critical in all areasmdashnever making assumptions that people
knew or fully understood the implementation In frequent face-to-face meetings andwritten documentation we explained each step in the transition To over-communi-cate is a key lesson for anyone undertaking a large integrated project as not everyonesees the big picture
ldquoItrsquos not a quick win and certainly not a big personal win for individuals Youneed to have a group of people able to keep the vision and stay the course There isno painless way to go through a big change like this It takes huge commitment frommanagement and is not for the faint of heartrdquo
What did you do to respond to business changes
ldquoWe strategically re-assessed and re-evaluated our approaches throughoutthe process A task force of various busi-ness leaders across the company collec-tively discussed our progress assessedrisks and educated one another on busi-ness impact We gave people the oppor-tunity to be heard and understood
ldquoEssentially we constantly re-engaged people and kept moving for-ward because there was always anothercommitment to meet and another dead-line to achieve and measure
ldquoWe extracted key stakeholders fromsales research programming and ITright out of the day-to-day business towork closely with the vendor and thecore implementation team to make surewe were building the best system possi-ble We contracted expertise outside ofthe business in certain areas like projectmanagement change management andsoftware testing
ldquoCanwest formed a strong workingrelationship with the vendor who wasvery flexible and worked with us throughany setback encountered
ldquoKey stakeholders were repatriatedback into the business as the system wentlive This allowed us to pay attention tosmall details and always think of the busi-ness and people using the systemrdquo
What was the greatest learningldquoTeamwork In all my years I never ful-
ly appreciated or understood the mean-ing of team until this project Even whenwe disagreed we always talked throughthe challenge and ALWAYS moved for-ward together
ldquoThe beautiful thing about a team isgoing forward together and achievingcollaborative solutions for our businessand our clientsrdquo
Celese Fletcher is Principal of The FletcherConsultancy in Toronto She may be con-tacted at celesefletcherrogerscom
18 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
visit us at wwwlinsyscaLinear Systems Canada LtdUnit 1 1717 Dublin Ave Winnipeg MB Canada R3H 0H2Tel 204 - 632-4300 bull Fax 204 - 697-2417
HD-SDI HDMI conversionThe HD Spigot SH for HD-SDI to
HDMI or the HD Spigot HS for
HDMI to HD-SDI
bull Supports SPDIF audio
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bull Interfaces with inexpensive
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Celese
Fletch
er
BDSept10qxdBD 19082010 1742 Page 18
EJVE0 Broadcast Division
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 19
From reports of dwindling viewer-ship and ad avoidance to increasedcompetition from the Internet
much has been written about televisionrsquosapparent demise However two recentsurveys speak to televisionrsquos ongoingstrengths as an advertising mediumeven among younger demographics whoare often purported to be disappearing
When personal video recorders (PVRs)were first introduced many said that thistechnology would lead to television adavoidance (and ultimately ineffective-ness) among the majority of CanadiansYears later only 20 of households inCanada own a PVR Furthermore televi-sion continues to be upheld as the mostinfluential persuasive effective andpowerful advertising medium outper-forming radio Internet print and out-of-home according to Television Bureauof Canadarsquos (TVB) Attitudes Survey con-ducted by BBM Analytics in May 2010
According to this telephone surveywhich polled 1001 people 596 ofadults 18+ said that television advertis-ing was the most influential well aheadof newspapers (131) Internet (119)radio (57) magazines (38) and out-of-home (08) Television was alsofound to be the most persuasive form ofadvertising (598) outdistancing news-paper (131) Internet (74) radio(70) magazines (55) and out-of-home (18)
With regards to efficacy television wasreported to be the most effective adver-tising medium (562) followed at adistance by newspaper (135) Internet(13) radio (74) magazines (32)and out-of-home (21) Similar respons-es were recorded for advertising powerand authority
And while it is often reported thatpeople arenrsquot watching TV anymore the
survey revealed that among adults 18+television had the highest reach of allmedia (857) and people spent themost time with it 239 hours per capitaweekly compared to 183 hours for radio159 hours for Internet 25 hours fornewspaper and 08 hours for magazine
Television was also cited by respon-dents as their ldquomain sourcerdquo for newslocal weather traffic and sports
The results of this survey corroborateTVBrsquos new Ad Receptivity Survey con-ducted by BBM Analytics in June 2010which found that people are most recep-tive and attentive to television advertis-ing and they notice it more This is eventrue for the 18-34 demographicmdashoftencited as elusive television viewers
According to the telephone survey469 of adults 18-34 said they are mostreceptive to advertising messages on tele-vision well ahead of out-of-home (14)Internet (104) radio (82) newspa-per (82) and magazine (49)
For adults 18-49 television (450)was also cited as the medium that theywere the most receptive to for advertisingmessages Radio and out-of-home round-ed out the top three far behind with127 and 112 respectively
The survey further found that adults18-34 paid the most attention to adver-tising on television (469) outperform-ing out-of-home (175) newspaper(91) Internet (85) radio (75)
and magazine (51) Adults 18-49 alsosaid that they paid the most attentionto advertising messages on television(435) well ahead of out-of-home(134) and newspaper (116)
In terms of where people are mostlikely to notice ads 45 of adults 18-34cited television much higher than Inter-net (292) radio (91) newspaper(64) out-of-home (38) and maga-zine (32) For adults 18-49 televisionranked highest with 52 followed byInternet well behind with 225 andradio with 116
Survey participants also named TVcommercials as their favourite form ofadvertising
So despite the emergence of new tech-nology and competing media optionstelevision remains the most effective ad-vertising medium across all demograph-ics Television not only has the ability toinfluence and persuade but Canadiansare also more attentive and receptive tothis medium
And with its ability to deliver highreach and usage marketers should con-sider television as the best foundationupon which to build their communica-tion and business growth plans
Theresa Treutler is President amp CEO of theTelevision Bureau of Canada in Toronto Shemay be reached at (416) 413-3886 or atttreutlertvbca
TV is still the one
THERESA TREUTLER
BDSept10qxdBD 19082010 1743 Page 19
Choose the most capable team for your Conversion to DTV Low amp High Power I VHF amp UHF
Jl0101
lxcera Your Expert Partners for Effective RF Transmission Solut ions
Toll free 1 800 363-0800 middot Montrea l middot Canada middot wwwincospeccom
The Western Association of Broadcasters Board of Directors Neil Shewchuk CIXM-FMWhitecourt Tom Newton CKCK-FMCJME Regina Michael Olstrom Harvard BroadcastingRegina Mitch Bozak Global Regina Paula Davies Citytv Calgary Richard Kroeker Golden
West Broadcasting Steinbach Vic Dubois CJWWCJMK-FMCKBL-FM Saskatoon WadeMoffat CTV Saskatchewan and Doug Gunn The TDL Group Corp Calgary
Eacuteric Paulhus Joe Aguiar Eacutemilie Godbout CRTC Gatineauand Candice Molnar CRTC Winnipeg
Bev Brooke and Glenn Ruskin Rawlco Radio Saskatoon
Wayne Rorker and Torri MuzkaGlobal Saskatoon
Bill Hanson CTV Winnipeg and MichaelOlstrom Harvard Broadcasting Regina
Sandi Leonard and Tom PeacockAstral Radio Calgary
20 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Bill Hanson CTV Winnipeg andAl Thorgeirson Edmonton
BDSept10qxdBD 19082010 1743 Page 20
Images from theWestern Association
of BroadcastersConvention
Lloyd Lewis CTV Edmonton
Sophy Schiller Melina Nathanail Rena Nathanail of Nathanail CaptioningCalgary and Cathy Hanson Red River College Winnipeg
Pam Leyland Rawlco Radio Saskatoon
Stephen Sienko Target Broadcast Sales Torontoand Lyle Walsh GX Radio Yorkton
Joe Uyede Novanet Communications Ajax Bill Hanson CTVWinnipeg and Joanne Uyede Novanet Communications
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 21
Mitch Bozak Global Regina Bill Hanson CTV Winnipeg and Wade Moffat CTV Saskatchewan
Tami Moffatt CTV Saskatoon and Shawna KroekerGolden West Broadcasting Steinbach
BDSept10qxdBD 19082010 1743 Page 21
22 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Important boost for campus radio
One of the highlights in the CRTCrsquosnew policy for campus and com-munity radiomdash$775000 for this
segment of the radio businessmdashmust havebeen like a Christmas gift in the middleof summer
Almost a decade after the last reviewthis policy accepted the argument thatthe poor sisters of the industry shouldget a little slice of talent developmentmoney courtesy of private radio
Often lost in the debate is the rolethat these stations play in advancingbroadcasting in Canada Perhaps the twomost important aspects are that they area training ground for workers for the bigguysmdashprivate and public radiomdashand theyprovide an important platform for alter-nate and new musichellip writ large
When campus radio began it was
generally very low powermdashso low that youcould only hear it on the designated cam-pus and sometimes only over speakersset up around the campus Hardly radioand not really broadcasting Campus sta-tions had a bit of educational content butthey were really alternate and had plentyof spoken word
That distinctiveness has remained thecore of campus radio today and will beso in the new policy with a 15 mini-mum requirement of spoken word andspecialty music and a maximum of 15of the famed ldquosub-category 21rdquo aka poprock and dancemdashthe stuff that you hearon most commercial stations
There isnrsquot a lot of community radioin English-speaking Canada but there isa lot in Quebec where the provincialgovernment for years has been pumpingsmall amounts of money to these stationsoften based in small towns and rural areasof the province
Many campus radio stations are tiedto educational programs in broadcastingand journalism whereby students haveto put in a certain amount of time as partof their course work They get real hands-on experience and are ripe for hiring oncethey graduate Along with them are anendless stream of volunteers who neverreally want to work in radio full-time butlove the opportunity to broadcast tosome kind of niche audience sometimesfor years on end These folks also get afollowing and everyonersquos happy
When it comes to airing alternatemusic itrsquos not just an esoteric thing ofproviding airtime to the weirdoes A lotof what begins as alternate becomes main-streammdashits newer sounds different kindsof music or just decent stuff which thebig guys donrsquot pick up because it is un-known in the market Campus radio actsas a safety net to get us the listeners allkinds of music complementing the com-mercial stations who are driven largely bythe chartsmdashalthough many of them dopay some attention to emerging artists
In short campus radio does vital serv-ice to the development of Cancon andin so doing does take a little pressure off
ANDREW CARDOZO
the commercial guys It has also general-ly done well in portraying and giving air-time to the cultural and racial diversityof Canadiansmdashon campuses and in thewider community
That the CRTC has developed a newmechanism to help non-profit radio isgood for honouring its obligation tohelp the public good Itrsquos called theCommunity Radio Fund of Canada theCRFC something like the CRTC
The next one the Commission woulddo well to look at favourably is nativeradio There are native radio stations innumerous tiny communities in the northand the Native Broadcasting AssistanceProgram located in the Department ofCanadian Heritage has been reducing andnot keeping up with demand In the southis Aboriginal Voices Radio Network(AVRN) with its flagship in Toronto andlicensed in several large cities
Both need help and the CRFC pro-vides a good model for the Commissionto help these stations the way it was ableto assist APTN through subscriber fees
The CRFC is a good mechanism whichshould be used in other settings for oth-er sectors of Canadian broadcasting Thereis a small drop in funds for FACTORMusicAction in the range of three per centThe Commission nevertheless did wellby using the powers under Section 3 ofthe Broadcasting Act to ensure the viabil-ity of the diversity of the system overall
Andrew Cardozo a CRTC Commissionerfrom 1997 through 2003 chairs the NewCanada Institute He may be reached atandrewcardozosympaticoca
Rohde amp Schwarz Canada Inc750 Palladium Drive Suite 102Ottawa ON K2V 1C7Phone (613) 592-8000 bull Fax (613) 592-8009Toll Free (877) 438-2880
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BDSept10qxdBD 19082010 1743 Page 22
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Another first for CKUA radio
BY BARBARA JONES
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 23
Over 80 years ago in 1927 publicradio station CKUA was launched inAlberta as the first educational broad-
caster in Canada In 1995 the stationrsquos web-site went live and shortly afterward CKUAmarked another milestone by becomingthe first Canadian radio station to stream itssignal
ldquoThe Internet was in its infancy relativelyspeaking back thenrdquo notes current GeneralManager Ken Regan
When first launched wwwckuacom wasfocused on accredited online teaching It wasclosely associated with Athabasca Universityand IT talent from the school was involved inthe sitersquos creation
Like many listeners Dan Webb was pas-sionate about CKUA and believed it needed astrong web presence The Athabasca University
Thank you for your letterand for dedicating a poemto me this morning on The
Road Home I am originallyfrom Calgary but have
been living in Buenos Airesfor almost two yearsmdash
where I listen regularlyhellip Iwas traveling through
Patagonia hellip and of coursethere is Internet globally andI was able to listen to CKUA
MarayamdashBuenos Aires Argentina
I just recently retired toThailand no more
Alberta wintersmdashsmile but it is wonderful to listento the best radio station online and remind me of the
beautiful long summernights in Alberta
BobmdashKarat Thailand
BDSept10qxdBD 19082010 1743 Page 23
employee volunteered his time and provided the technical expertise to keep the sta-tion on the leading edge nationally
That degree of passion reflects from the stationrsquos on-air talent to its listeners andback again CKUAorg extends the Edmonton stationrsquos reach to additional loyal listen-ers far beyond Albertarsquos broadcasting borders The site averagesbetween 120000 and 150000 unique visitors each month
The last time the on-air station was measured by BBM itachieved a weekly cume of approximately 170000 withmost of that audience found in Alberta
CKUA has uncovered an international audience for itsldquomusic expertrdquo format an audience ready to donate funds tosupport the stationrsquos mandate
Celticmdashjazzmdashpoetrymdashfusionmdashobscure instrumentalhellip the CKUA staff is knownglobally for presenting well-informed programming about all types of music beyondthe confines of mainstream radio
Over two-thirds of the stationrsquos annual budget about $3 million is raised throughvoluntary listener donations The station runs two on-air fund raising campaigns eachyear each lasting 10 days Listeners can donate online 247 a convenient and success-ful website function Online contributions represent about 50 of total voluntary lis-tener donations each year
Regan notes that much of what CKUA is doing online is not unique but reflectiveof the way the world and audiences are changing ldquoEven though we work in a so-calledradio station it is not about radio or television anymorerdquo he said ldquoWe have to stopthinking of ourselves as radio broadcasters We are content producers and distributors
ldquoThe internet has changed the rules of the game Now we have to genuinely thinkabout graphical interfaces and design and video and audiohellip all of these other ele-ments the public just expectsrdquo
Strategically keeping on top of listen-er expectations the station plans to over-haul the design and technical structureof CKUAorg before year end
ldquoIf all we do is continue to streamaudio and not think or do somethingabout the other elements people arejust not going to botherrdquo Reganadds ldquoWe want to try our best tokeep pace with public expectationsrdquo
The stationrsquos passionate listenersask regularly about the music they hearbroadcast or streamed online Today theycan review online playlists but areunable to purchase the music throughthe site To address this demand CKUAis setting up an affiliate agreement withan online music company
ldquoThe principle is to allow users to thegreatest extent possible to be able to usethe CKUA website as a portal by whichthey can access great musicrdquo Regan said
The revamped site will likely includea robust content archive and videos ofmusician interviews from each of CKUArsquosprogramming genres
The station would like to do morepodcasting of its music programming (itcurrently podcasts news and informationshows) but copyright legislation and reg-ulations make that type of service difficult
Taking a page from Webby-award win-ning NPRorg the future CKUAorg mayfeature original online programming web-only articles expanded stories video slideshows artist micro-sites and social net-working tools
It all costs money and requires expert-ise much of which Regan admits thestation doesnrsquot have in-house Howeverhersquos quick to point out that the stationenjoys the luxury of a unique global lis-tenership thatrsquos supportive passionate andpoised to help them achieve CKUArsquos on-line product and programming objectives
ldquoAs long as we articulate to our audi-ence we need to do this and here is whatit will mean to you they will pull out theircredit cardsrdquo he predicts
Hello ThailandArgentina
Barbara Jones isPrincipal of Sailor JonesMedia Inc of OwenSound ON She may bereached by e-mail atbjonessailorjonescom
24 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
BDSept10qxdBD 19082010 1743 Page 24
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[2j RECORDING
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~ POSTPRODUCTION
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ck)a rodionetwork
DOLBY BROADCAST
IIIDOLBV
dolet Digital KHia sustems
~ iSisox-TE C H lrI CJ LCJC3V
=
~ ~l~iiii~~~di ~ middot middot 1
ltlgt SOrKgtmiddot TECHNIQUE
MONTREAL TORONTO T 514-332-6868 T 416-947-9112
The Art of Listening Makes for Solutions
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VANCOUVER T 604-298-2200
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 25
Stan Klees The Original Canadian Music Man (Part 2)
When we last left Stan Klees hersquodbeen in Toronto radio for sever-al years but when his father be-
came ill he gave up his radio career andgot a job at the post office to help paymedical expenses But fate soon steppedin
Stan fell in love with a dancer in theBroadway touring company of Kiss MeKate and because of her ended up spend-ing a lot of time in New York The fre-quency of his trips led to a reservations jobat TCA (later Air Canada) which came inhandy a few years later when CBC TV pro-ducer Stan Jacobson was flying BobbyDarin into Toronto for an appearance onCross Canada Hit Parade
ldquoBy this timerdquo Klees remembered ldquoIwas working for ATCO Records and I wasat CBC waiting for Bobby Darin to fly inIt was my job to look after him once hegot there Stan (Jacobson) came over tome and said lsquoNew Yorkrsquos fogged inDarinrsquos not comingrsquo I said lsquoGive me aminutersquo I made a phone call to Air Canadaand got my old manager I told him theproblem and he said hersquod call me backwhich he did Hersquod got Darin on the nextAmerican Airlines flight into Toronto Iwent to the airport to pick him up gothim to CBC and we became good friendsIn fact he stayed in the guest room at myhouse that night because he couldnrsquot getback to New York We traveled a lot to-gether over the years had a lot of funand I always say that I owe my career to
Bobby Darin because of all the peoplehe put me in contact withrdquo
Klees and Darin remained friends un-til Darinrsquos death in 1973
Another friendship that turned into asuccessful long-time working relationshipwas with Walt Grealis
In 1964 Grealis a former Torontopolice officer and Klees launched RPMWeekly and ran it for the duration of itsexistencehellip with a little help from Stanrsquosmother Klees smiles as he remembersldquoMy mother was the patron saint of RPMWhenever we didnrsquot have enough moneyto pay the post office or the printer shersquodloan us whatever we neededrdquo
Stan and Walt also co-founded theJUNO Awards which began as the RPMAwards
ldquoAt firstrdquo Klees recalls ldquowe thoughtwersquod just do a poll so we put a ballot inRPM people filled it out and mailed orfaxed it back As I recall we got about 150responses but the winners didnrsquot receiveanything
ldquoSomebody came into the office oneday and said lsquoItrsquod be nice if you sent thewinners a scroll or something that theycould hang on the wallrsquo so I designedone and we sent them out The followingyear we decided to throw a party andinvited 75 peoplemdashand 150 showed upWithin 20 minutes there were no sand-wiches left and the bar was finished Waltread off the winnersrsquo names they cameup to pick up their awards and it wasoverrdquo
At the next yearrsquos ceremony Stanrsquosmother came to the rescue once againand made enough sandwiches to lastthrough the eveningrsquos festivities
The RPM Awards eventually becamethe JUNO Awards and a few years laterthe Canadian Academy of Recording Artsamp Sciences an organization set up specif-ically to handle the Awards took over con-trol Stan and Walt stopped going to theJUNOs in 1996 as they were both disap-pointed at how they were treated
Stan Klees was a very early supporterof Canadian talent Long before the CRTCbrought in the CanCon regulations which
DOUG THOMPSON
Stan fought long and hard for he wascreating Canadian hit records with artistslike Shirley Matthews and Little Caesar andthe Consuls on labels such as Tamaracand Red Leaf Stanrsquos design of the MAPLlogo is still in use today
At the 2001 SOCAN dinner whereKlees was given a Special AchievementAward the audience of Canadian musi-cians songwriters and publishers gavehim a seven-minute standing ovation
Although Walt Grealis who died ofcancer in 2004 received the Order ofCanada in 1994 for his contributions tothe Canadian music industry Stan Kleeshas not yet been so honoured
Itrsquos time we change that
Doug Thompson can be reached by e-mailat dougtrogerscom
BDSept10qxdBD 19082010 1743 Page 25
Introd ucing
Connect your music scheduler directly to your PPM~ listeners
I CE + REACT I
dleercsworkscom 1877774107bull
wwwmediamonitorscom wwwgselectorcom
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26 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Ants donrsquot sleep
Do you believe that ants donrsquotsleep Do you believe that agiraffe can go without water
longer than a camel Whether or not youbelieve these statements depends on whosays them
Apparently if a person with a foreignaccent told you these things you would-nrsquot believe them
Why According to research at theUniversity of Chicago a foreign accentreduces credibility in ways that the speak-er and the listener donrsquot consciouslyrealize Because an accent makes a per-son harder to understand listeners areless likely to treat what they say as truth-ful The credibility decreases even moreas the accent thickens
ScienceDaily summarized the study asa way ldquoto test the impact of accent on cred-ibility American participants were askedto judge the truthfulness of trivia state-ments by native or non-native speakersof the English languagerdquo and providedtop line findings from the research
Boaz Keysar is a Professor of Psychol-ogy at the University of Chicago and anexpert on communication Keysar saysldquoThe results have important implicationsfor how people perceive non-native speak-ers of a language particularly as mobili-ty increases in the modern world leadingmillions of people to be non-native speak-ers of the language they use daily Theaccent makes it harder for people to
understand what the non-native speakeris saying They misattribute the difficultyof understanding the speech to the truth-fulness of the statementsrdquo
This is perhaps the most relevant out-come of the study for commercial writersand producers If people cannot be clear-ly understood they cannot be believed Wedonrsquot disbelieve consciouslymdashthe accenttricks us into thinking we donrsquot believe itsimply because we donrsquot understand itNow what
There are many great commercials withso-called foreign accents in them Cleverwriting and a unique sound makes thesecommercials really pop Such commercialshave been running for yearsmdashwe can onlyassume they work or the creative wouldhave changed ages ago
The unmistakable voice of HughHeron of Heathwood Homes is just thatmdashunmistakable His voice oozes credibil-ity due in large part to the fact that healways speaks with sincerity While theoccasional word or phrase in his thickScottish accent may be difficult to wrapyour ear around the overall tone of hisvoice makes Hughrsquos commercials standout He told me recently that people hemeets on the street treat him like a friendbecause they feel like theyrsquove met himbefore His voice is unique and memo-rable Thatrsquos why his commercials work
One of my favourite commercialsmakes fun of the stereotypical human
MAUREEN BULLEY
response to people who donrsquot speak yourlanguage ldquoGood Morning is this theinformation deskrdquohellip the opening linein this classic spot for SAS Airlines fea-tures an American speaking to a Europeanhe believes doesnrsquot understand him Sothe American speaks English but does soextremely loudly and extremely slowly Asit happens he is speaking to a British manwho speaks English very well thank youvery much Ironically the American isoverseas and the tables are turnedmdashnowhe is the man with the supposed accent
So is there a place for foreign accentsin radio advertising
Irsquom not entirely sure but what I doknow is that participants in the RadioPower Tools research gave low scores tocommercials that contained a foreign ac-cent if it was ldquoa voice that drips with anon-mainstream accent spoken only bya small group within the population andused for no apparent reasonrdquo
Clearly the operative here is ldquono ap-parent reasonrdquo So if it makes sense toinclude a voice with an accent do so withpurpose I would also suggest using a voicewith a genuine accent instead of tryingto replicate one Yoursquoll be disappointedwith the finished sound of the piece andyour client will be disappointed with theresults of their advertising unless yourvoice talent can truly nail that accent theydonrsquot naturally possess
So do ants sleep or not Accordingto BBC Earth on average a single workerant in Britain takes 250 naps a day buttheyrsquore only a minute long The Queenfalls asleep at far more regular intervalsthan her royal subjects Guess they canrsquotunderstand a word she says
Maureen Bulley is president of THE RADIOSTORE She may be reached at 1-888-DORADIO or at doradiototalnet
BDSept10qxdBD 19082010 1743 Page 26
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Congratulations Facebook you rockAccording to Hitwise Facebook has become the most
visited website in the United States Its market share ofvisits was up 185 over the same time last year Just tocompare Google was up around nine percent
I was going to Google what that meant but it justseemed cruel
I believe it means that we are spending more timepoking people we wouldnrsquot waste the time of day to chatwith than we are looking up important stuff like sportsstats or interesting uses for peanut butter (which incidentally include lubricant pet pill disguiser andpaper label remover Really I Googled it)
Wersquove all Googled ourselves from time to time manyof us using a computer
But facebook it Facebook is taking over the worldAs you read this I am on Facebook Go aheadhellip go
friend mehellip Irsquoll be there Itrsquos where I live nowFacebook tempts us with the egotistical promise that
someone somewhere on the planet really really wantsto know every single errant thought that crosses our
minds AND they want to see photos AND they want toknow what we think about their thoughts AND photos
Capitalized conjunctions aside Facebook is theperfect place to cut and paste the creative work of othersinto our electronic personas instead of actually doingsomething creative or original ourselves thus savingtime that we can then use to do more poking and lesstalking How am I today Just check out the stolen lyricfrom someone elsersquos song I have posted as my ldquostatusupdaterdquo Apparently today I am a little Olivia NewtonJohn (pre-Grease)
Itrsquos a diseaseI must comment on your new cat photo or I will dieOops hang on a sechellip gotta return a poke Back
now LMAO Freakinrsquo funny catsLike you I joined initially to see what all the fuss
was about In its original days Facebookers were lessconcerned about security so you could scan astrangerrsquos profile check out their friends and eventheir friendsrsquo friends It was a voyeuristic orgy of peek-age Not that any of us did that sort of thing of course
Once the lurking was curtailed the search was on forco-workers and family members as we embarked on awildly competitive jag to snag as many friends as possible
In those early days getting a Friends request was agiddying high
Ooooohhellip someone wants to be my friend INSTANTADD
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 27
Poke-poke
BY MARK LA POINTE
status update
BDSept10qxdBD 19082010 1743 Page 27
Now of course we are more discerning of the company wekeep Do I know them Will they clutter my page with applica-tion drivel and invites to lame events Or worse will they notbe interested in my brilliant application newsfeed and my ldquoohso importantrdquo event
After the friends came the gameshellip sorry ldquoapplicationsrdquo Nowwhen Irsquom too tired to poke I can find out what kind of dog Iam or what country song tells my storyhellip or God help me playFarmville (along with over 83 million other monthly users)
(By the way my answers are dachshund and Goodbye EarlAlso I have never been too tired to poke I know it happens tomen my age but knock on wood I still can)
And letrsquos not forget the frustration of the endless programupdates I just figure out where everything is so I can steer theUSS Facebook without having to rely on Mr Sulu whenBAMhellip my life is chaos again and instead of checking my noti-fications I am driving straight into the sun while Yeoman Randlooks intensely into the soft focus camera In its present incar-nation I still canrsquot find the damn ldquoSign outrdquo tab
It has only taken a few years for a simple social networkingtool to become the worldrsquos biggest scrapbook Our need toshare has even pushed into the formerly sacred Have you seenthe video of the couple that interrupted their ldquoI dosrdquo to updatetheir Facebook status from ldquosinglerdquo to ldquomarried I think I actu-ally threw up a little that time
Remember first second and third base (No not baseball)It has been re-faced
Now therersquos ldquoFace-baserdquo that magical part of love when youchange your status from ldquoSinglerdquo to ldquoIn a relationshiprdquo I assumeit happens after yoursquove rounded the bases a few times
Itrsquos sooooo cute In the same way itrsquos cute when your neigh-boursrsquo kids spray-paint ldquoBUTT FACErdquo on your garage door
FB is a giant black hole of time and effort sucking in every-thing around it without mercy while only giving back invita-tions to play Mafia Wars
Fan Pages are big business now as entertainers and retailersand people with causes can use FB to continue to shamelesslyhump their agendas and doo-dads
Sadly I am now turning into the Facebook equivalent of acranky old man I hate it when my friends donrsquot use actual pho-tos of themselves as their profile pics Since I never actually seethem face-to-face anymore without those photos I have no ideawhat they look like During the Winter Olympics I assumed allmy friends had become hockey sweaters or red leafs
Also I am protective of my Wall Lame status updates nowequal instant ldquoHiderdquo for you ldquoI love my dogrdquo while accurateis your one-way ticket to GONE-ville I may even un-friend youfor that juicy contribution
I would moan on a little longer but in the time it has takenme to write this I have missed 16 crucial status updates (Trevorand Aaron are now friends) three pokes (which still make megiggle like a nine-year-old who thinks ldquopianistrdquo is dirty) and twopage suggestions (Join if you think RUSH deserves inductioninto the R and R hall of famehellip which I do) So I am hittingthe ldquosign outrdquo tab (which I just found thank you very much)
Mark La Pointe is a freelance writer and voice actor forwwwKillervoiceoversca or at least he would be if he would stopfooling around on Facebook He may be reached by e-mail atmarkannounceryahooca
BDSept10qxdBD 19082010 1743 Page 28
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Applied Electronics extends a large thank-you to all our sponsors for their generous support of our 24th annual golf tournament bull
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 29
Gord James comes home
When I was 14 my buddies allwanted to be famous sportsheroes or rock stars I wanted
to be Gord JamesMy obsession with radio came to me
like most of us at an early agemdasheight tobe exact By the time I was 10 and livingin Southern Ontario I knew exactly whichjocks sounded great and by 14 there wasno one better to my ears than Gord James
Gord James is one of the few yeomanof an era in Top 40 and rock radio thatmany view as the halcyon days of radiorsquossound Hersquos still doing itmdashand doing itevery bit as well as he ever has
The latest incarnation of the GordJames Experience is at Hamiltonrsquos newVinyl 953 a place that feels right to himbecause the geography that surrounds thebroadcast studios is literally home
Gord went to high school at Saltfleetin Stoney Creek (now part of Hamilton)and did the WKRP town-to-town up-and-down the dial thing in his first few yearsincluding stops in Cambridge LondonCornwall and Kitchener before landingat CKOC Hamiltonrsquos home of the BIG500 Countdown in the early rsquo70s
In 1974 the now legendary J RobertWood interviewed Gord for an openingat CHUM-FM free form at the time Butit was the ldquocoolrdquo station 1050 CHUMwhere Gord wanted to be
ldquoThank you for coming in and good-byerdquo was the response he remembers
ldquoI realized how much I had to pull upmy boot straps to hang with those guysrdquohe recollects James was talking about thebig voices such as John Majhor TerrySteele Jim Van Horne Mike HollandRoger Ashby and Bob Magee (Magee nowholds down the morning drive slot atVinyl 953 helping give that station a def-inite CHUM flavour that works perfectly)
But it wasnrsquot long before James land-ed a gig at CHUM-AM doing all-nightsand filling in on day shifts now andthen By 1978 CHUM-FM was being pro-grammed by a young upstart named RossDavies and he wanted Gord to comeover to the FM side of the building Thateventually happened too with weekendsafternoons and in 1983 as morning hostalong with Rick Hodge
ldquoThere are so manymemoriesrdquo said James
ldquoOne really stands outI was filling in for RogerAshby As we were doingour birthday feature onair it was mentioned thatit was my birthday andall of sudden a lot ofpeople gathered by thedoor and started singingHappy Birthday I heardtwo younger singingvoices through my head-set and realized that TomJokic our producer had patched in twoof my three children Rachel and Kevinfrom a cell phone and they were singingtheir hearts out out of tempo and out oftune with the rest of the group and Ithought that sounded even better becauseof itrdquo
The sound is what matters to GordJames And he says the fun has not goneout of it And sitting chatting with him is
JAMIE WEST
like pulling into a filling station for pos-itive energy
Vinyl PD Derm Carnduff says thatgetting Gord on board at Vinyl was a nobrainer
ldquoGordrsquos name came to mind prettyquickly His heritage as a Toronto radiopersonality would give us instant credi-bility but ultimately his talent made
Gord one of our top candidatesrdquo saidCarnduff
ldquoHis knowledge of themusic his wit and dedica-tion serve his audience ex-tremely well and the radiostation as wholerdquo Carnduffsaid ldquoAnd oh yeah hersquos gotan okay set of pipes toordquo
ldquoThe saying at CHUMused to be lsquoletrsquos have somefunrsquordquo remembers Gord
I ask him if hersquos still hav-ing fun
ldquoTherersquos no question thatIrsquod do it all over againrdquo Gord
responded ldquoonly this time Irsquod betempted to break a few more rulesrdquo
Now thatrsquos the spirit of a true rockjock shining on after nearly 40 years ofconnecting with all of us
Jamie West is CEO of Westpro Media Incbroadcast consultants and creative contentsuppliers He may be reached by e-mail atwwwwestpromediacom or at 905-541-0127
BDSept10qxdBD 19082010 1743 Page 29
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These prewired jackfield assemblies look and work great They install quickly and easily and they cost less than a plain (bare) jackfield but save you lots of time bull twenty-four 025 TRS jacks bull all primary and normal contacts are prewired bull standard 175 x 19 layout to AMP CHAMP connectors at the back
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30 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Fact is facts donrsquot mattermuch anymorehellip
One of the things I enjoy most is alively debate with friends whohave differing points of view I
like the way people get charged up aboutthings they really care about how theyshape their thoughts to support theirarguments
I particularly enjoy it when the debateis over and in the best instances wersquoveall learned something from each otherAnd maybe if our minds are not onlyengaged but ldquoopenrdquo we might find ourposition moving begin questioning theplace where opinion started and realityor facts kick in Unfortunately it seemsthat fact-based debate is a dying art
A new study from University ofMichigan researcher Brendan Nyhan en-titled When Corrections Fail The Persistenceof Political Misperceptions shows that peo-ple who have based their beliefs on mis-information rarely change their mindseven when presented with the facts Evenmore disturbing they often cling evenmore strongly to their beliefs when theyare proven to be inaccurate a phenome-non Nyhan has dubbed ldquobackfirerdquo Notsurprisingly this reaction is most com-mon when it comes to partisan issuesaround politics and social issues
Nyhanrsquos recent study is a follow-upto research he completed with associatesat the University of Michigan in 2005and 2006 Those studies showed a basichuman tendency to continue to believe
in facts we carry in our heads even whentheyrsquove been proven false Nyhan says thisis worse than merely being misinformedit means our views are entrenched andnot subject to sway by any informationsource It isnrsquot information thatrsquos missinghere but rather a basic emotional responsethat makes smart people hang on to falsefacts for reasons it is hard to define
Nyhanrsquos study as well as previousstudies conducted in 2005 and 2006around facts vs perception attempts tounderstand why intelligent people con-tinue to accept misinformation as fact inthe face of contrary proof This may notbe a new practicemdashpeople have alwaysshaped facts to fit the outcome they wantmdashbut Nyhan and others believe there ismore reason for concern now than atany other time
Nyhanrsquos study suggests the underpin-nings on which governments are chosenare becoming more fractured He sayswersquore filtering the information we receivethrough a prism and end up getting areal divergence on all sorts of issues Andthat makes it really hard to have intelli-gent debate He equates the electoratersquosview on politics to sport and says peoplesupport a team because they are emo-tionally committed to them they absorbthe misinformation they need to contin-ue their supportmdashfor better or for worse
Nyhan says we need a ldquosupply-sideapproachrdquo where we try to enforce and
NANCY SMITH
increase the ldquoreputational costsrdquo on peo-ple and institutions who promote bad in-formation Given the numbers it seemsunlikely that this is a viable solutionPartisan news hosts and their networksare making millions while more moder-ate media languishes The cycle continuesbecause audiences are attracted to newsoutlets that reflect their beliefs howeverinaccurate they may be
In fairness to media consumers it isoften difficult to separate whatrsquos accurateand what isnrsquot particularly within an envi-ronment where we get our news in bite-size pieces with little context But Nyhansays the really frightening pattern isnrsquot justwhere we get our news but how we useit If we refuse to change beliefs that arebuilt on inaccuracies the consequencescan be devastating
I read a quote attributed to Kant thatseemed appropriate to Nyhanrsquos studyldquoMankind may be crooked timberuniquely susceptible to ignorance andmisinformation but itrsquos an article offaith that knowledge is the best remedyIf people are furnished with the facts theywill be clearer thinkers and better citi-zens If they are ignorant facts will en-lighten them If they are mistaken factswill set them straightrdquo
Even Kant didnrsquot anticipated the soci-etal impact of spin doctors and media inthe 21st century
Nancy Smith is ChairCEO of NextMedia a Toronto-based business consulting and marketing company She may bereached at (905) 468-7774 or atnsmithnextmediacompanycom
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T 2 0 4 8 8 9 9 2 0 2 E G N E I L S O N D E M A M B C A
D E M A L L E N amp A S S O C I A T E S L T D
VIS
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BA
CK
ED
BY
EX
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RIE
NC
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FM PROTECTION RULES ARE CHANGING
BDSept10qxdBD 19082010 1743 Page 30
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 31
Victoria a few days each weekGeorge Gordon who had been
morning Anchor at News1130Vancouver has moved to
CFRA Ottawa as morn-ing News Anchor Hersquosalso tasked with coach-
ing and mentoring otheron-air personalities
There were a number of changesat Corus Entertainment relatedto Corusrsquo most recent organi-zational review to streamlinedecision-making and clarifyroles and mandates Among
the changes Corus TelevisionmdashReporting toDoug Murphy Exec VP and President of CorusTelevision are Colin Bohm VP InternationalAndrew Eddy VP Affiliate Sales Bill Knight
VP Business Developmentand Planning Gerry MackrellVP Airtime Sales Susan RossVP Strategic Planning SusanSchaefer VP Head of Networksand Marketing and JoannaWebb VP Head of Program-ming and Production CorusRadiomdashReporting to HalBlackadar Exec VP and interimPresident of Radio are DaveFarough VP Brands and Pro-gramming in Toronto (was GMat CFPLCFPL-FMCFHKFMCKDK-FM London) Chris Sisammoves in [see below]) DavidHuszar VPGM Interactive andEmerging Platforms (was VPGM Corus Interactive ampIntegrated Solutions) NeilCunningham Director of SalesWestern Canada Garry McKenzieGM Corus Radio Vancouver(was GM at Corus RadioCalgary) Doug RutherfordVPGM Corus Radio Alberta(now also GM at Calgary)Suzanne Carpenter VPGM
CTVrsquos Lloyd Robertson has an-nounced his retirement set fornext summer By putting itoff until then hersquoll roundoff his CTV career at 35years from the day he
joined then-Anchor Harvey Kirck in1976 as co-Anchor of CTVNews Hersquos been Chief Anchorand Senior Editor since 1983Lisa LaFlamme 45 is his suc-cessor She began her broad-cast career at hometownCKCO-TV Kitchener in 1988Reporting stints include IraqAfghanistan Sri Lanka Haitiand as a political correspondent in OttawaFormer NBC News Foreign CorrespondentDawna Friesen is the next Anchor of CanwestrsquosGlobal National succeeding Kevin NewmanFriesen a native of Winnipeg began her careerat CKX-TV Brandon then worked at CBC andCTV before being hired by NBC in 1999Friesenrsquos reporting duties took her throughoutEurope and the Middle East from her base inLondon CKYCITI-FM Winnipeg GM Tom Scottreturns to Citytv Winnipeg thisfall again as GM Scott whojoined Citytv in 2008 moved
to the radio side to be GM at the Rogers-ownedradio stations after the previous manager wastransferred to Vancouver A new GM for theradio cluster is being sought CTVglobemediaSr VP Corporate Communications BonnieBrownlee is no longer in place Her successor isScott Henderson VP Communications Brownleewho joined CTV in 2007 succeeded Mary Powersin the position Douglas Elphick joined Joytv10 Vancouver (ZoomerMedia) as GSM Elphickhad been Director National Sales WesternRegion for CTVglobemedia and was mostrecently with the CTV Olympic BroadcastConsortium Brian Blackburn is no longer GSMat the Jim Pattison Broadcast Group (JPBG)radio stations in Victoria A successor had yetto be named at press time In the interim BruceDavis VP of Sales for JPBG and GM of theKelowna radio properties is filling in Hersquos in
Make sure that BroadcastDialogue has your peoplechanges E-mail station
news to howardbroadcastdialoguecom
LloydRobertson
Dawna Friesen
Lisa Laflamme
Susan Ross
BonnieBrownlee
George Gordon
Joanna Webb
Dave Farough
Andrew Eddy
Chris Sisam
Douglas Elphick
Susan Schaefer
ScottHenderson
David Huszar
Doug Rutherford
Garry McKenzie
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 31
32 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
1071 Abbotsford as Morning Show Hosthellip At new Country sta-tion 1007 HANK-FM Bridgewater launched July 22 JonathanCrouse moved from afternoons on sister station CKBWBridgewater to be the morning show Host Nick Yorston who
moved from Yellowknife does morning newsAndrea James moved from sister station CKDR927 Dryden to do middays while Alicia Huntermoved from CKBW for HANKrsquos afternoon show
Gerry Pigeon whorsquos been with Corus RadioCalgary the past nine years the last six as RSMhas moved to NL Broadcasting in Kamloops asGSM for the companyrsquos three stationsmdashCHNLCKRV-FM and CJKC-FM Shelly Datseris hasbeen appointed Manager Communications atTeletoon Toronto Her background includes sev-en years at Rogers Communications and at RogersTV Diana Swain has beenappointed to Senior Correspon-dent of the CBC News inves-tigative unit The CBC TorontoAnchor will continue to be anoccasional fill-in Anchor on TheNational Dale Jubb is the newManager of Operations at CTV
Calgary Jubb moved from his CEO position atvideo production facility Empowered Media inOttawa Former Ops Mgr Karen Irvine movedto Manager On-Air Operationshellip Justin Park
moved to CTV Calgaryrsquos engi-neering department from sisterCTV Reginahellip Joe McFarlandND at 1021 FM The Lounge(CJCY-FM) Medicine Hat sinceits launch in 2008 moved toCorus Radio Calgary as aReporter New MD at JACKCalgary is Jeff Walker exMDSwing Announcer at K-97Edmonton Chad Thomas hasreturned to Astral Radio Calgaryas Digital Accounts ManagerHe left the stations to found anagency when they were ownedby Standard Radio CalgaryhellipDavid Lee is the new Country Manager Canadafor RCS CanadaMedia Monitors Hersquos based inToronto Lee succeeds Ross Langbell who leftthe company this past spring Jess Bradyjoined Corus Cornwall as Morning Anchor and
Corus Radio Eastern Ontario and VPGMCHEX TV Peterborough and CKWS-TV KingstonMichael Harris GM CKWS-TV and CHEX TV(was GM of CHEX TV only) JJ JohnstonGM Corus Radio Cornwall Kingston andPeterborough (was GM at CorusRadio Vancouver) No longerwith the company are CornwallGM Scott Armstrong and CorusKingston [radio amp TV] GMMike Ferguson who retiredend of August Former CorusRadio Peterborough GM BrianArmstrong moves to GSM) ChrisPandoff VPGM Corus Radio
Toronto and Hamilton (was VPGM for CorusRadio Toronto only but now adds Hamiltonduties held by Suzanne Carpenter) Chris SisamVPGM Corus Radio Southwestern Ontario(based in London Sisam will be responsiblefor Corus Guelph Corus KitchenerCambridgeand London Guus Hazelaar of Corus Guelphhas retired Lars Wunsche GSM Corus RadioToronto (was GM at Dave FM (CJDV-FM)TheBEAT (CKBT-FM) Kitchener)
Mike Finnerty the former Daybreak Host at CBCRadio Montreal returns this fall to anchor themorning show He left last year to work as anonline editor for The Guardian in London NancyWood hosted Daybreak for six months afterFinnertyrsquos departure She left earlier this yearAstral Radio BC Peace Region Brand Director JayTerrence after 10 years at that location three asPD moved to sister station CJAY Calgary tobecome Assistant Brand Director (Brand Directoris Astral nomenclature for PD)hellip After more than 21 yearsCTV Calgary News Anchor BarbHiggins has left her job to
become a mayoral candidate in this fallrsquos elec-tions Higgins and co-anchor Darrel Janz an-chored the News at 6 since March 8 1989 andare considered the longest serving anchor teamin Canadahellip Mark Russett has been promotedto GSM at Newcap Radio Ottawa He joined thestation five years ago as Retail Sales ManagerhellipKenny Jones Morning Show Host at Country933 Fort McMurray for the past nine yearsheaded to Rogers-owned sister station Country
JJ Johnston
Chris Pandoff
Lars Wunsche
Michael Harris
Jay Terrence
Barb Higgins
Kenny Jones
Gerry Pigeon
Mark Russett
Diana Swain
Shelly Datseris
Dale Jubb
Justin Park
Karen Irvine
Jeff Walker
Joe McFarland
Chad Thomas
David Lee HBA
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 32
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 33
Reporter The University ofWestern Ontario graduate madethe move from LondonhellipSheldon MacLeod the formerNDMorning Editor at CKBWBridgewater is now a WeekendNews Anchor and afternoonReporter at News 957 Halifax
Earle Mader PD at C100 Halifaxhas retired Mader spent his30-year broadcast career withthe CHUM station the last twoand a-half years as PD TheBOUNCE PD Chris Duggan has
taken over as PD for both stations Mader won Music Directorof the Year honours (secondary market) at the 2002 CanadianMusic Week Jennifer Yascheshyn has been promoted to PD atCHUM Kingston from Promotions and Marketing Director Shesucceeds Dan Melon who is moving to the faculty at OttawarsquosAlgonquin College New Marketing and Promotions Director isShawn Whalen who continues with his regularFLY-FM Kingston on-air shift Matthew Waddellmoved to TELETOON Canada in Toronto asCreative Director Most recently Waddell wasAssociate Creative Director at Astral TelevisionNetworks Kapila (Kaps) Ratnayake is the newChief Engineer at Corus Radio Cornwall He
had been with Rogers RadioCalgary Succeeding him isJim McTighe from CFJC TV7Kamloopshellip Mid-summer JohnWaterman became the ND at981 FM CKBWHANK (CJHK-FM) Bridgewater Watermanhad been with ATVCTV Halifaxand most recently 917 TheCoast Sechelt
Mark Lade after 50 years behindthe microphone has called itquits During his career Ladeworked at such venues as OwenSound Woodstock Hamilton Chatham NiagaraFalls Welland and London his last stop beingOldies 1410 CKSL London Jennifer Stewart hasbeen promoted to Exec Director of AcquisitionsDevelopment and Feature Film NetworkProgramming at CBCrsquos English TelevisionServiceshellip Ceara Kavanagh has moved from her
Shawn Whalen
SheldonMacLeod
Jess Brady
JenniferYascheshyn
Earle Mader
Jim McTighe
Mark Lade
MatthewWaddell
KapilaRatnayake
JenniferStewart
BDSept10qxdBD 19082010 1743 Page 33
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34 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
PD gig at Vibe 985 Calgary (now Virgin Radio98-5) to return to 1073 KOOL FM Victoriawhere shersquos the afternoon drive Hosthellip DerekLuis is new CEO at National Screen InstituteCanada (NSI) succeeding Susan Millican Hewas a SUN TVQuebecor Media Executivehellip PaulSedik ex of Astral Media Television has landedas Regional General Manager Central Ontarioat NEWAD a Toronto-based agencyhellip FAN 590Toronto fired the morning drive team of DonLandry and Gord Stellick plus morning showHost Mike Hogan Also gone are Announcer RickRalph and Producer Brian AngusTaking over mornings on aninterim basis was Toronto radioveteran Jeff Lumby News 957Halifax talk show Host AndrewKrystal has moved to mid-mornings at The Fanhellip MarkMorris joined 1039 The JuiceKelowna as Afternoon Driversucceeding Ken Allan Joonyer
Morris had been with SUN FM Penticton hellipEdmonton market veteran Shane Michaels isthe new Afternoon Drive Host at 963 CapitalFM Edmonton succeeding Jason Roberts
Roberts moved to 1049 EZ Rock Edmonton asAfternoon Drive Host which resulted in LochlinCross to handle mid-days at The Bearhellip BrentBrooks is now the Morning Host at COUNTRY95 Lethbridge The 25-year veteranrsquos stops haveincluded Calgary Red Deer and Lethbridge withvarious roles such as PD MD and various on-air postshellip Taking over the midday show at Q99Grande Prairie is Renn Davies who moved fromZ99 Red Deer Former midday Host WardLivingston now does drive afterChristy Farrel whorsquod held theposition as well as being MDmoved to Sun FM PentictonPDmorning show Host PaulOuellette adds music dutiesAlso joining the team is CristyEllen from CJNS Meadow LakeSK taking over the productioncreative post
Tamara Konrad has become GMGSM at CKEA957 Edmonton Konrad moves to the HarvardBroadcasting station from her Ops Mgr position
CearaKavanagh
Renn Davies
Derek Luis
Andrew Krystal
Paul Sedik
Brent Brooks
Lochlin Cross
Ward Livingston
Cristy Ellen
Tamara Konrad
BDSept10qxdBD 19082010 1743 Page 34
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 35
at Corus Edmonton where shewas the Ops Managerhellip Inaddition to his GSM responsi-bilities at X929 (CFEX)Calgary Gary Brasil is now alsothe National Sales Manager forthe Harvard grouphellip BroadcastEngineer Chris Terpsma theChief Engineer at VistaBroadcasting has moved tobecome responsible for techoperations at Harvardrsquos newstations in Edmonton and RedDeerhellip Angie Norton hasbecome the new Business Manager forHarvardrsquos Regina and Yorkton stationshellip AndChristian Hall in addition to his responsibilitiesas PDOps Mgr at X929 Calgary is nowProgram Manager for the Harvard AlbertaRadio cluster After 12-years Bill Toffan hasretuned to 1049 The Wolf Regina as PDMorning
Show Host He succeeded Chris White who recently joined theHarvard sales department after having been on the air for 15years and PD for the last three
Heather Ostertag is no longer PresidentCEO of FACTOR theFoundation Assisting Canadian Talent On Recordings Brian
Hetherman FACTORrsquos VP of Industry Affairshas assumed GM duties until anew president is appointedhellipEldon Duchscher after 21 yearswith the Saskatoon Media Groupmdashthe last few years as NewsDirectormdashhas resigned a moveprompted by an opportunity of-fered to his wife at the Universityof Calgary Duchscherrsquos NDposition at CJWW Country 600Magic 983929 The Bull wasfilled by Vanese Ferguson KateBuick after 15 years at CD 989Simcoe is now PDMidday Hostat K-Rock 1055 CharlottetownSucceeding her in mornings atSimcoe is Asta Syri who joinedGerry Hamill and Renee BerubeCD 989 VPGM Blair Daggetttook over PD responsibilitieson an interim basis AcadiaBroadcasting Thunder Bay PD
Sandra Dolynchuk resigned citing family reasonsShe returned to Winnipeg and joined K-Rock1007 as PDhellip A (CKVR-TV) Barrie AnchorLance Chilton after almost 12 years as even-ing news Anchor has moved on leaving thebroadcast business to try his hand in realestate Rhonda Messieh is the new MarketingManager at CHCH News Hamilton Prior tothat shersquod been Marketing Manager for CorusEntertainmentrsquos CMT Paul Timm has been ap-pointed Digital Accounts Manager for AstralRadio Manitobahellip CBC has appointed Greg Guyas the Senior Communications Officer for NovaScotia Guy has 23+ years experience at theHalifax Herald and with his own companyhellipDavid Magro is now responsible for imaging andcommercial production withinthe Rogers Radio Toronto clus-ter production department His20-year career includes stops atVirgin Radio 999 Toronto CorusToronto New Flow 935 Toronto
and Z103 Toronto Marvin Piuti is now ND at897 Sun FM (CJSUFM) Duncan Most recent-ly he was with CHEK-TV Victoria The New VImdashnow A (CIVI-TV)mdashVictoria and is an alumnusof Citytv TorontoMuchMusic He succeeded RicRathburn who retired Samantha Cook has suc-ceeded Brian Bolt as the Program Coordinator
for the radio broadcasting pro-gram at Hamiltonrsquos Mohawk College Cookbrings 10 years of broadcast experience to hernew position having worked at Country 953Hamilton Energy FM Toronto Kiss FM Torontoand YTVhellip Darryl Henry moved to 981 CHFIToronto after having done mid-days at Astralrsquos973 Torontohellip Stephen Smart formerly of CTVBritish Columbia has moved to become theLegislative Correspondent in Victoria for CBCTelevisionhellip Mastermind is no longer the after-noon Drive Host at Virgin Radio 98-5 CalgaryHolding that spot now is Simon Mitchell abroadcast veteran with stops in AustraliaVancouver and Victoriahellip Michael Lewis is nowChief Engineer at Starboard Communications inBelleville The former Rogers Radio Lethbridgeemployee also provides technical services toDAWG FM Ottawa
Will MacKay ex of Corus Radio Kitchener is the
Stephen Smart
VaneseFerguson
Gary Brasil
Christian Hall
Chris Terpsma Chris White
Bill Toffan
HeatherOstertag
Asta Syri
Kate Buick
EldonDuchscher
SandraDolynchuk
David Magro
Greg Guy
Marvin Piuti
Samantha Cook
Paul Timm
RhondaMessieh
Will MacKay
BDSept10qxdBD 19082010 1743 Page 35
36 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
new GMGSM at Newcaprsquos K-Rock 893 KentvilleMacKay with 15 years experience in sales andmarketing was a Senior Sales Rep with CorusTim Schutz ex MD at Jack FM Calgary is nowPDMD at Rogersrsquo 1077 The River LethbridgeAt Quebecor at least three new news employ-ees David Akin from Canwestrsquos Ottawa BureauBrian Lilley the Ottawa Bureau Chief at AstralRadio and Tobias Fisher most recently of theCBC They were hired as Quebecor anticipatedwinning a new specialty channel Sun TV NewshellipTV Journalists Herb Luft and John Grant retiredthis summer from CTV (CFCF-TV) MontrealLuft who started working at CFCF as a radionewscaster in 1971 and joined the TV stationfull-time in 1977 is the longest-serving reporterat CTV Montreal Grant had been CTV MontrealrsquosQuebec City Bureau Chief since 1996hellip At AstralTorontorsquos radio cluster layoffs included CFRBAssignment Editor Eileen Berardini eveningAnchor Bob Komsic weekend morning Host
John Donabie and Melissa Boyce (promotions) Vassilios Mimishas been appointed as the new North American BroadcastersAssociation Director of Technology Most recently Mimis servedas Director of Broadcast Technical Policy andPlanning with the Canadian Department ofIndustry 1007 HANK FM Winnipeg PD AbbeyWhite has become PD at sister Newcap stationsKG Country Red Deer and the Country Newcapstations in Brooks Drumheller Stettler andBlairmore Also at Newcaprsquos Southern AlbertaGroup Al Tompson MD and Morning ShowHost at Zed 99 Red Deer added PD for Zed99The Fox Brooks to his responsibilities FormerPD Brent Young is no longer with the organiza-tion Rob Leighton is Astral Radiorsquos new DigitalAccounts Manager for the BC Interior based inKelowna Leighton had been with Telus with anInternetinteractive sales and development back-ground While never in radio he grew up withit and learned vicariously through his fatherGord Leighton a well-known BC broadcast man-ager Also at Astral Radio Kelowna after 38years Ron Wittenberg has retired from broad-casting He began at CKNW New Westminsterthen migrated to the Okanagan roughly 30 yearsago to raise a family Since then hersquos been with the Kelownastations under numerous ownership changes After five yearsat Newcap stations in Halifax and Fredericton Jason ldquoJDrdquoDesrosiers has joined the Evanov Radio Group (ERG) in Halifax
He succeeds Angela Kelly as Promotions andMarketing Director and will also become APDat ERGrsquos second Halifax station expected tolaunch this fall Diane Boehme has been ap-pointed Exec VP Television for EBTV in TorontoEBTV is the banner under which it andBrightlight Pictures will work jointly in the pro-
duction and distribution of TV programming Her backgroundincludes Senior Director Independent Production at CHUMTelevision and Director Original Production at Astral Television At Canadarsquos Olympic Broadcast Media Consortium Gavin Rothhas been promoted to Sales VP and Christos Nikitopoulos to thenewly-created VP of Programming and Revenue Planning posi-tion Roth had been Senior Sales Director for the consortiumNikitopoulos was previously Senior Director of Programmingand Revenue Planning At Clear FM Winnipeg Laurie Jolicoeuris now the Promotion Director She moved from sister Rogersproperty Citytv Winnipeg where she was the Marketing EventsCoordinator Donald Nelson the Senior Broadcast Technologistat CBC Yellowknife transferred to CBC Windsor in the samecapacity Prior to joining CBC he was an Engineering Supervisorin Stamford Connecticut and alsoworked in Northern Canada as anengineering freelancerhellip The husbandand wife morning broadcast team ofBob Wallace and Diana Meder are nowwith Larche Communicationsrsquo new sta-tion 923 FM (CJOS-FM) Owen SoundBoth were most recently with BayshoreBroadcastingrsquos Mix 106 Owen Sound Meder isalso News Director Matt Mise PromotionDirector transferred from sister station KICX917 Sudbury GMGSM is Rob Brignell and PDis Don Vail both also previously employed byBayshore Broadcastinghellip KiSS 925 Torontorsquos newAfternoon Drive Announcer is JJ ex MorningShow Co-Host at The New Flow 935 Torontofor the past three years JJ was also on-air at theprevious incarnation of KiSS With his arrivalCash Conners moved to evenings
Lee Cornell has been appointed Group ProgramDirector at Evanov Radio Group based at theToronto head office Most recently he acted asVPAffiliate Relations International with USbased LDR (Listener Driven Radio) though hehas experience on several continents includingas Group Programmer and Manager in Australiathe UK and the US New PD at 917 The BounceEdmonton is Andy Winford ex of CBS Radio
Herb Luft
Cash Conners
Jason ldquoJDrdquoDesrosiers
Abbey White
Diana Meder ampBob Wallace
JJ
Diane Boehme
John Grant
Matt Mise
Tim Schutz
Rob Leighton
BDSept10qxdBD 19082010 1743 Page 36
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 37
Fresno Wendy Rose the Promotions Directorat Astral Radiorsquos CHAM amp CKOC Hamiltonmoved on after 11 years with the stations Shersquosnow Promotions and Marketing Manager atEvanov Communicationsrsquo FM92 The JewelNEWS COUNTRY AM 1380 Brantfordhellip DavidLindores became the Promotion Director atKiSS 925 981 CHFI Toronto at mid-Junemoving to the Rogers stationsfrom Astral Radio TorontoPrior Astral Lindores had beenwith Universal Music for 14years most of it overseeing theMarketing amp Promotion Depart-
ments of the companyrsquos central regionhellip KateMilton joined 1013 The BOUNCE Halifax asEvening Announcer She had been doing driveat Z103 Halifaxhellip Senior Maintenance Techni-cian Al Adachi after 38 years in broadcastinghas retired He started his career at CKY Winnipegand in 1976 moved to ITV now GlobalEdmontonhellip Jeremy Morrell is the New Manager
of Broadcast Technical Services at The WeatherNetwork Oakville Prior to his appointmentMorrell was Assistant Product Manager andbefore that a Team Leader for Technical Sales atRoss Videohellip David Kincaid after six years withCTV British Columbia and more than twodecades in news broadcasting has moved intoa new careerhellip Paul La Frenais has given uphis position at Novanet in Ajax due to LouGehrigrsquos disease more commonly known asALS His successor is Rod Ditz After 35 yearsat Rohde amp Schwarz including seven on theExecutive Board and five as its ChairmanMichael Vohrer retired On July 1 ManfredFleischmann became President and CEO Eric
Riehl joined Applied Electronics as a TechnologySales Representative Broadcast amp Post Produc-tion Division Riehlrsquos background includes anoperational and systems background in postaudio as well as customer support and salesexperience with editing systems storage solu-tions and broadcast automationarchiving
Kate Milton
Al Adachi
David Kincaid
David Lindores ManfredFleischmann
Wendy Rose
Eric Riehl
BDSept10qxdBD 19082010 1743 Page 37
(
~
~- ~ r~
l lo
~ - ~
~ ~
INNOVATION In TV Opt ics Since 1958
World-Class Lens Technology Local Technical Support Bilingual Local Factory Service Centre 1400 Courtneypark Drive I Mississauga Ontario I LST l H l (905) 795 -2012 I wwwcanonbroadcastcom
38 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Brian Spiers best known as the ex Grass ValleySales Manager for Canada (and based inToronto) moved to Gainesville FL to becomeVP Sales North America for Digital BroadcastInc
SIGN-OFFS
Murray Chercover 80 in Toronto of complica-tions following pneumonia The former CTVPresidentCEO retired in 1990 but continuedas a special consultant to CTV while develop-ing his own Chercover Communications Inaddition to an Emmy for his contributions tothe broadcasting industry Chercover collected
a number of personal honours during his career including theCAB Distinguished Service Gold Ribbon (1986) the CFTA GoldMedal for Lifetime Achievement (1988) a ldquoRockierdquo LifetimeAchievement Award from the Banff Television Festival and hewas named to the CAB Broadcast Hall of Fame in 1994
Myles Morton 85 at Belleville General HospitalMorton the owner of Quinte Broadcasting RadioGroup (CJBQMix 97Rock 107 Belleville) wasalso the former owner of the BellevilleIntelligencer newspaper and Cablevue the localcable company He had been in declininghealth for the past year
Jimmy Dean 81 suddenly at his home in Virginia The Countrymusic legend scored a 1 hit in 1961 with Big Bad John thesong that won him a Grammy Award
Randy Dewell 62 in Halifax of a heart attack and a series ofstrokes The former Halifax alderman award-winning broad-castermdashincluding the Ted Rogers SrVelma Rogers awardmdashandcivil servant had such stops in his on-air career as CFRA OttawaCHUM Toronto CKGM Montreal and CJCH Halifax
Wilbur ldquoWibrdquo Arnold Westby 78 of cancer inYorkton He was a Cameraman and the firstemployee hired at CKOS-TV Yorkton Thirty-fiveyears later he retired as GM His son MarcWestby is Manager Production amp Programmingat CHAT-TV Medicine Hat
John Delazzer suddenly of a heart attack inToronto Delazzer was the voice of TVO formany years and before that an Announcer atCKKW Kitchener
Irwin Barker 58 at Torontorsquos Princess MargaretHospital of a rare and aggressive cancer Barkerwas a writer for shows such as This Hour Has 22Minutes and The Rick Mercer Report Born inWinnipeg Barker worked as a public policy re-search consultant for Angus Reid and as a lec-turer in sociology at the University of Alberta
and the University of Manitoba
Gordon Allan Brady of cancer in the CentralOkanagan Hospice House In 1969 he startedCKQR Castlegar managing it through 1990when it was sold The station is now an Astralproperty
Brian Spiers
Phot
o co
urte
sy o
f Cas
tane
t
BDSept10qxdBD 19082010 1743 Page 38
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middot ~
This (~dilion is hlOllAhl lo you by
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 39
One of those parameters that weall jabber about frequently in thetransmission game is Standing
Wave Ratio or SWR Itrsquos a pity that therersquosso much misunderstanding surroundingan essentially simple concept
Your transmitter is connected to yourantenna or load with a length of trans-mission line Transmission line theory tellsus that in an ideal lossless world if allthree of these items are perfectly matched(at 50 ohms or whatever) then all of theRF energy leaving the transmitter will ar-rive at the antenna and be radiated fromthere In the real world there will besome slight attenuation from the trans-mission line and some of the energythat does make it to the antenna will bereflected back to the transmitter by slightimpedance mismatch
The phase difference between the for-ward-going incident wave and the reflect-ed wave varies along the line but isconstant at any point on the line This iswhere the expression ldquoStanding Wavesrdquocomes frommdashalthough the waves actual-ly travel along the line the voltage nodesappear to be stationary
Where the voltages of the incidentand reflected waves are in phase there isa maximum and where they are out ofphase a minimum The Voltage StandingWave Ratio or VSWR is the ratio of themagnitude of the maximum voltage onthe line to the minimum There is also aCurrent Standing Wave Ratio which willhave the identical value so clearly the V
really) in dB But when we get right downto it a low value of return loss means thesame thing as a high value of SWRmdashtrouble coming up ahead fast
Those high SWR values mean that thepeak RF voltage at ldquonodesrdquo on the linewhere the forward and reflected voltagesadd in phase will be high As the wavesbounce back and forth repeatedly betweensource and load that voltage can becomevery high If it exceeds the dielectric break-down voltage of the line arcing willensue That Teflon insulation will breakdown to carbon and now we have ashort The short gives us another point ofhigh reflections and so the cycle contin-ues back towards the transmitter
Aside from the transmission line dam-age the transmitter doesnrsquot care much forthe mismatch either Again peak voltagesand currents are suddenly much higherthan planned for and will stress the ampli-fierrsquos components Even if the parts arenrsquotoverstressed to the point of failure effi-ciency drops and temperatures rise Atbroadcast power levels something gen-erally has to give pretty quickly Which iswhy so much attention has gone intoSWR detection and power foldback frommanufacturers
Dan Roach works at SW Davis BroadcastTechnical Services Ltd a contract engineer-ing firm based in Vancouver He may bereached at danbroadcasttechnicalcom
BY DAN ROACH
ENGINEERING
in VSWR is not needed and we can simpli-fy our expression to SWR without givingup anything (The continued popularityof that V in VSWR is another one of thegreat mysteries of our age)
A perfect load would result in anSWR of 100 an open circuit or a short atthe end of the line will give us an SWRnear infinity (there is some attenuationthat keeps us from getting all the waythere)
An alternate expression we donrsquot usemuch in broadcasting perhaps to ourown misfortune is Reflection Coefficientwhich is simply the ratio of the reflectedwave voltage to the forward wave volt-age A perfect match gives a reflectioncoefficient of 0 a short-circuit load has acoefficient of -10 and an open circuitrsquoscoefficient is +10 Conceptually this is alittle simpler to grasp than SWR But itamounts to the same thing
Next comes the very popular but per-haps overused expression of Return LossIf we take 20 times the logarithm of theratio of the magnitudes of the reflectedvoltage and the forward voltage we endup with a number in decibels that repre-sents the power ldquolostrdquo in the load betweenthe incident and reflected waves
One of my favourite textbooks de-scribes this whole concept as ldquosillyrdquoNevertheless it remains popular proba-bly because we all know how much engi-neers love to express things (all things
Reflections on standing waves
BDSept10qxdBD 19082010 1743 Page 39
The Davicom MAC wont
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Its advanced filtermg un unless youre REALLY needed ctavicom
Intelligence amp Innovation t 1 418682 3380 i f 1418682 8996 www dav1comcom
The Western Association of Broadcastersthanks our valued sponsors who helped
make our 76th Annual Conferencesuch a success
Gold
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A special thank you to the Delta Lodge at Kananaskis for being our long term hotel provider and sponsoringour early bird registration
Western Association of Broadcasters 2010 - 2011 Board of DirectorsRichard Kroeker President Mitch Bozak Past President Wade Moffatt Director Doug Gunn Director Tom Scott DirectorVic Dubois Director Tom Newton Director Neil Shewchuk Director Paula Davies Director Michael Olstrom Director
JOIN US JUNE 8 ndash 10 2011 IN BANFF ALBERTA TO CELEBRATE THE WABrsquoS 77TH ANNIVERSARY bull WWWWABCA
The Western Association of Broadcasterswould like to recognize and honour this
yearrsquos winners of the WAB Gold MedalAwards The Gold Medal Awards are presented to WABmember stations for outstanding contribution to the Canadianbroadcasting industry in the area of community service
The Radio Gold Medal winners for 2010 are
CKBI Prince AlbertGive a LittleLife Day
The Television Gold Medal winner for 2010 isCTV Edmonton for the Rink of Dreams
The Wolf 1049Regina ndash TheInterview
Al Thorgeirson
Menno Friesen
The 2010 Western Associationof Broadcasters Broadcaster ofthe Year is Al Thorgeirson
Menno Friesen is our newHonourary Life Member
The WAB 2010 BroadcastPartner of the Year isthe Kinsmen Foundationof Saskatchewan
BDSept10qxdBD 19082010 1743 Page 40
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 ESP 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 ETI 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HEB 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HRV (Za stvaranje Adobe PDF dokumenata najpogodnijih za visokokvalitetni ispis prije tiskanja koristite ove postavke Stvoreni PDF dokumenti mogu se otvoriti Acrobat i Adobe Reader 50 i kasnijim verzijama) HUN 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ltFEFF9ad854c18cea306a30d730ea30d730ec30b951fa529b7528002000410064006f0062006500200050004400460020658766f8306e4f5c6210306b4f7f75283057307e305930023053306e8a2d5b9a30674f5c62103055308c305f0020005000440046002030d530a130a430eb306f3001004100630072006f0062006100740020304a30883073002000410064006f00620065002000520065006100640065007200200035002e003000204ee5964d3067958b304f30533068304c3067304d307e305930023053306e8a2d5b9a306b306f30d530a930f330c8306e57cb30818fbc307f304c5fc59808306730593002gt KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020ace0d488c9c80020c2dcd5d80020c778c1c4c5d00020ac00c7a50020c801d569d55c002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt LTH 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 NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken die zijn geoptimaliseerd voor prepress-afdrukken van hoge kwaliteit De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 POL 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NOTThinking how to better manage your media integrated business systems
Should you integrate or interface Were you inspired by presenters such as
Ray Kurtzwell who spoke about using information technology to foster
organizational innovation
If you are in the planning stages yoursquoll be reassured to hear that the results are
outstanding But get ready because itrsquos not for the faint of heart with most initiatives
taking more than five years to complete
Sheila Calhoun Vice President of Traffic Services at Canwest Media spoke to
Broadcast Dialogue about re-engineering broadcast business systems As the
business sponsor for Canwestrsquos S4M (Success for Media Integrated Business
System) Sheila led the design and implementation of an integrated back office
system
What is S4MldquoS4M was designed to re-engi-
neer our business systems as it is aseamless content sales and trafficsystem that enables Canwest tocreate business opportunities andachieve client service excellencerdquo
What was the reason for embarkingon such a large undertaking
ldquoWe saw our business worldchangingmdashbroadcasters were get-ting bigger and there were fewerstandalone stations Operations werebecoming more complex new com-petitors had arrived in the form ofSpecialty and Internet and thebusiness of broadcasting itself wasrapidly evolving We had 30-secondspots and now more often bill-boards 10- 15- and 60-second spotsalong with closed captioningCanwest needed to administer pro-gram changes faster to be evenmore reactive to client needs
ldquoAnalyzing information tookweeks as we attempted to mergedata from multiple systems to deliv-er results to clients and producecritical internal documentation Wedecided to move to a large integrat-ed state-of-the-art system to improve
our best practices provide superiorcustomer service and introduce newbusiness analyticsrdquo
How did it affect workflowldquoPreviously and although we
worked side-by-side workwould be performedin one area thenh a n d e d
for the faint of heart
BY CELESE FLETCHER
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 17
BDSept10qxdBD 19082010 1758 Page 17
off reworked in another area with new elements added then handed offreworked and so on When you take four to five systems across multipleusers and change to one integrated system you in essence change the entireprocessmdashthe interaction workflow and procedures all change
ldquoToday any work performed has an immediate effect in multiple areas ofbusiness It requires people to communicate continuously Workflow anddeliverables improve as you gain efficiencies and greater understanding of howsystems work
ldquoChallenging transitions for any organization people intellectually appreciatethe technology but donrsquot realize the full impact until working within the new processand experiencing the benefits What was once an effortless process during implemen-tation becomes a learning experience They must consider the actions they take with-in their specific job function and ensure that any effect on other areas of business isconsideredrdquo
What were the biggest challengesldquoImplementing system changes takes many years At the same time business keeps
evolving which requires constant adjustment to the environment Elements arise thatyou didnrsquot even dream of when you started the business keeps shifting and adapta-tion must be accommodatedrdquo
How did you manage through constant adaptationldquoThe single most important factor is to have a committed senior management
team willing to stay the courseldquoCommunication was critical in all areasmdashnever making assumptions that people
knew or fully understood the implementation In frequent face-to-face meetings andwritten documentation we explained each step in the transition To over-communi-cate is a key lesson for anyone undertaking a large integrated project as not everyonesees the big picture
ldquoItrsquos not a quick win and certainly not a big personal win for individuals Youneed to have a group of people able to keep the vision and stay the course There isno painless way to go through a big change like this It takes huge commitment frommanagement and is not for the faint of heartrdquo
What did you do to respond to business changes
ldquoWe strategically re-assessed and re-evaluated our approaches throughoutthe process A task force of various busi-ness leaders across the company collec-tively discussed our progress assessedrisks and educated one another on busi-ness impact We gave people the oppor-tunity to be heard and understood
ldquoEssentially we constantly re-engaged people and kept moving for-ward because there was always anothercommitment to meet and another dead-line to achieve and measure
ldquoWe extracted key stakeholders fromsales research programming and ITright out of the day-to-day business towork closely with the vendor and thecore implementation team to make surewe were building the best system possi-ble We contracted expertise outside ofthe business in certain areas like projectmanagement change management andsoftware testing
ldquoCanwest formed a strong workingrelationship with the vendor who wasvery flexible and worked with us throughany setback encountered
ldquoKey stakeholders were repatriatedback into the business as the system wentlive This allowed us to pay attention tosmall details and always think of the busi-ness and people using the systemrdquo
What was the greatest learningldquoTeamwork In all my years I never ful-
ly appreciated or understood the mean-ing of team until this project Even whenwe disagreed we always talked throughthe challenge and ALWAYS moved for-ward together
ldquoThe beautiful thing about a team isgoing forward together and achievingcollaborative solutions for our businessand our clientsrdquo
Celese Fletcher is Principal of The FletcherConsultancy in Toronto She may be con-tacted at celesefletcherrogerscom
18 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
visit us at wwwlinsyscaLinear Systems Canada LtdUnit 1 1717 Dublin Ave Winnipeg MB Canada R3H 0H2Tel 204 - 632-4300 bull Fax 204 - 697-2417
HD-SDI HDMI conversionThe HD Spigot SH for HD-SDI to
HDMI or the HD Spigot HS for
HDMI to HD-SDI
bull Supports SPDIF audio
bull Supports 1080i or 720p HD
bull HD InputOutput compatible with SMPTE 292M
bull Interfaces with inexpensive
HD cameras via HDMI (Spigot HS)
bull Interfaces with inexpensive monitors (Spigot SH)
Celese
Fletch
er
BDSept10qxdBD 19082010 1742 Page 18
EJVE0 Broadcast Division
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 19
From reports of dwindling viewer-ship and ad avoidance to increasedcompetition from the Internet
much has been written about televisionrsquosapparent demise However two recentsurveys speak to televisionrsquos ongoingstrengths as an advertising mediumeven among younger demographics whoare often purported to be disappearing
When personal video recorders (PVRs)were first introduced many said that thistechnology would lead to television adavoidance (and ultimately ineffective-ness) among the majority of CanadiansYears later only 20 of households inCanada own a PVR Furthermore televi-sion continues to be upheld as the mostinfluential persuasive effective andpowerful advertising medium outper-forming radio Internet print and out-of-home according to Television Bureauof Canadarsquos (TVB) Attitudes Survey con-ducted by BBM Analytics in May 2010
According to this telephone surveywhich polled 1001 people 596 ofadults 18+ said that television advertis-ing was the most influential well aheadof newspapers (131) Internet (119)radio (57) magazines (38) and out-of-home (08) Television was alsofound to be the most persuasive form ofadvertising (598) outdistancing news-paper (131) Internet (74) radio(70) magazines (55) and out-of-home (18)
With regards to efficacy television wasreported to be the most effective adver-tising medium (562) followed at adistance by newspaper (135) Internet(13) radio (74) magazines (32)and out-of-home (21) Similar respons-es were recorded for advertising powerand authority
And while it is often reported thatpeople arenrsquot watching TV anymore the
survey revealed that among adults 18+television had the highest reach of allmedia (857) and people spent themost time with it 239 hours per capitaweekly compared to 183 hours for radio159 hours for Internet 25 hours fornewspaper and 08 hours for magazine
Television was also cited by respon-dents as their ldquomain sourcerdquo for newslocal weather traffic and sports
The results of this survey corroborateTVBrsquos new Ad Receptivity Survey con-ducted by BBM Analytics in June 2010which found that people are most recep-tive and attentive to television advertis-ing and they notice it more This is eventrue for the 18-34 demographicmdashoftencited as elusive television viewers
According to the telephone survey469 of adults 18-34 said they are mostreceptive to advertising messages on tele-vision well ahead of out-of-home (14)Internet (104) radio (82) newspa-per (82) and magazine (49)
For adults 18-49 television (450)was also cited as the medium that theywere the most receptive to for advertisingmessages Radio and out-of-home round-ed out the top three far behind with127 and 112 respectively
The survey further found that adults18-34 paid the most attention to adver-tising on television (469) outperform-ing out-of-home (175) newspaper(91) Internet (85) radio (75)
and magazine (51) Adults 18-49 alsosaid that they paid the most attentionto advertising messages on television(435) well ahead of out-of-home(134) and newspaper (116)
In terms of where people are mostlikely to notice ads 45 of adults 18-34cited television much higher than Inter-net (292) radio (91) newspaper(64) out-of-home (38) and maga-zine (32) For adults 18-49 televisionranked highest with 52 followed byInternet well behind with 225 andradio with 116
Survey participants also named TVcommercials as their favourite form ofadvertising
So despite the emergence of new tech-nology and competing media optionstelevision remains the most effective ad-vertising medium across all demograph-ics Television not only has the ability toinfluence and persuade but Canadiansare also more attentive and receptive tothis medium
And with its ability to deliver highreach and usage marketers should con-sider television as the best foundationupon which to build their communica-tion and business growth plans
Theresa Treutler is President amp CEO of theTelevision Bureau of Canada in Toronto Shemay be reached at (416) 413-3886 or atttreutlertvbca
TV is still the one
THERESA TREUTLER
BDSept10qxdBD 19082010 1743 Page 19
Choose the most capable team for your Conversion to DTV Low amp High Power I VHF amp UHF
Jl0101
lxcera Your Expert Partners for Effective RF Transmission Solut ions
Toll free 1 800 363-0800 middot Montrea l middot Canada middot wwwincospeccom
The Western Association of Broadcasters Board of Directors Neil Shewchuk CIXM-FMWhitecourt Tom Newton CKCK-FMCJME Regina Michael Olstrom Harvard BroadcastingRegina Mitch Bozak Global Regina Paula Davies Citytv Calgary Richard Kroeker Golden
West Broadcasting Steinbach Vic Dubois CJWWCJMK-FMCKBL-FM Saskatoon WadeMoffat CTV Saskatchewan and Doug Gunn The TDL Group Corp Calgary
Eacuteric Paulhus Joe Aguiar Eacutemilie Godbout CRTC Gatineauand Candice Molnar CRTC Winnipeg
Bev Brooke and Glenn Ruskin Rawlco Radio Saskatoon
Wayne Rorker and Torri MuzkaGlobal Saskatoon
Bill Hanson CTV Winnipeg and MichaelOlstrom Harvard Broadcasting Regina
Sandi Leonard and Tom PeacockAstral Radio Calgary
20 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Bill Hanson CTV Winnipeg andAl Thorgeirson Edmonton
BDSept10qxdBD 19082010 1743 Page 20
Images from theWestern Association
of BroadcastersConvention
Lloyd Lewis CTV Edmonton
Sophy Schiller Melina Nathanail Rena Nathanail of Nathanail CaptioningCalgary and Cathy Hanson Red River College Winnipeg
Pam Leyland Rawlco Radio Saskatoon
Stephen Sienko Target Broadcast Sales Torontoand Lyle Walsh GX Radio Yorkton
Joe Uyede Novanet Communications Ajax Bill Hanson CTVWinnipeg and Joanne Uyede Novanet Communications
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 21
Mitch Bozak Global Regina Bill Hanson CTV Winnipeg and Wade Moffat CTV Saskatchewan
Tami Moffatt CTV Saskatoon and Shawna KroekerGolden West Broadcasting Steinbach
BDSept10qxdBD 19082010 1743 Page 21
22 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Important boost for campus radio
One of the highlights in the CRTCrsquosnew policy for campus and com-munity radiomdash$775000 for this
segment of the radio businessmdashmust havebeen like a Christmas gift in the middleof summer
Almost a decade after the last reviewthis policy accepted the argument thatthe poor sisters of the industry shouldget a little slice of talent developmentmoney courtesy of private radio
Often lost in the debate is the rolethat these stations play in advancingbroadcasting in Canada Perhaps the twomost important aspects are that they area training ground for workers for the bigguysmdashprivate and public radiomdashand theyprovide an important platform for alter-nate and new musichellip writ large
When campus radio began it was
generally very low powermdashso low that youcould only hear it on the designated cam-pus and sometimes only over speakersset up around the campus Hardly radioand not really broadcasting Campus sta-tions had a bit of educational content butthey were really alternate and had plentyof spoken word
That distinctiveness has remained thecore of campus radio today and will beso in the new policy with a 15 mini-mum requirement of spoken word andspecialty music and a maximum of 15of the famed ldquosub-category 21rdquo aka poprock and dancemdashthe stuff that you hearon most commercial stations
There isnrsquot a lot of community radioin English-speaking Canada but there isa lot in Quebec where the provincialgovernment for years has been pumpingsmall amounts of money to these stationsoften based in small towns and rural areasof the province
Many campus radio stations are tiedto educational programs in broadcastingand journalism whereby students haveto put in a certain amount of time as partof their course work They get real hands-on experience and are ripe for hiring oncethey graduate Along with them are anendless stream of volunteers who neverreally want to work in radio full-time butlove the opportunity to broadcast tosome kind of niche audience sometimesfor years on end These folks also get afollowing and everyonersquos happy
When it comes to airing alternatemusic itrsquos not just an esoteric thing ofproviding airtime to the weirdoes A lotof what begins as alternate becomes main-streammdashits newer sounds different kindsof music or just decent stuff which thebig guys donrsquot pick up because it is un-known in the market Campus radio actsas a safety net to get us the listeners allkinds of music complementing the com-mercial stations who are driven largely bythe chartsmdashalthough many of them dopay some attention to emerging artists
In short campus radio does vital serv-ice to the development of Cancon andin so doing does take a little pressure off
ANDREW CARDOZO
the commercial guys It has also general-ly done well in portraying and giving air-time to the cultural and racial diversityof Canadiansmdashon campuses and in thewider community
That the CRTC has developed a newmechanism to help non-profit radio isgood for honouring its obligation tohelp the public good Itrsquos called theCommunity Radio Fund of Canada theCRFC something like the CRTC
The next one the Commission woulddo well to look at favourably is nativeradio There are native radio stations innumerous tiny communities in the northand the Native Broadcasting AssistanceProgram located in the Department ofCanadian Heritage has been reducing andnot keeping up with demand In the southis Aboriginal Voices Radio Network(AVRN) with its flagship in Toronto andlicensed in several large cities
Both need help and the CRFC pro-vides a good model for the Commissionto help these stations the way it was ableto assist APTN through subscriber fees
The CRFC is a good mechanism whichshould be used in other settings for oth-er sectors of Canadian broadcasting Thereis a small drop in funds for FACTORMusicAction in the range of three per centThe Commission nevertheless did wellby using the powers under Section 3 ofthe Broadcasting Act to ensure the viabil-ity of the diversity of the system overall
Andrew Cardozo a CRTC Commissionerfrom 1997 through 2003 chairs the NewCanada Institute He may be reached atandrewcardozosympaticoca
Rohde amp Schwarz Canada Inc750 Palladium Drive Suite 102Ottawa ON K2V 1C7Phone (613) 592-8000 bull Fax (613) 592-8009Toll Free (877) 438-2880
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BDSept10qxdBD 19082010 1743 Page 22
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Another first for CKUA radio
BY BARBARA JONES
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 23
Over 80 years ago in 1927 publicradio station CKUA was launched inAlberta as the first educational broad-
caster in Canada In 1995 the stationrsquos web-site went live and shortly afterward CKUAmarked another milestone by becomingthe first Canadian radio station to stream itssignal
ldquoThe Internet was in its infancy relativelyspeaking back thenrdquo notes current GeneralManager Ken Regan
When first launched wwwckuacom wasfocused on accredited online teaching It wasclosely associated with Athabasca Universityand IT talent from the school was involved inthe sitersquos creation
Like many listeners Dan Webb was pas-sionate about CKUA and believed it needed astrong web presence The Athabasca University
Thank you for your letterand for dedicating a poemto me this morning on The
Road Home I am originallyfrom Calgary but have
been living in Buenos Airesfor almost two yearsmdash
where I listen regularlyhellip Iwas traveling through
Patagonia hellip and of coursethere is Internet globally andI was able to listen to CKUA
MarayamdashBuenos Aires Argentina
I just recently retired toThailand no more
Alberta wintersmdashsmile but it is wonderful to listento the best radio station online and remind me of the
beautiful long summernights in Alberta
BobmdashKarat Thailand
BDSept10qxdBD 19082010 1743 Page 23
employee volunteered his time and provided the technical expertise to keep the sta-tion on the leading edge nationally
That degree of passion reflects from the stationrsquos on-air talent to its listeners andback again CKUAorg extends the Edmonton stationrsquos reach to additional loyal listen-ers far beyond Albertarsquos broadcasting borders The site averagesbetween 120000 and 150000 unique visitors each month
The last time the on-air station was measured by BBM itachieved a weekly cume of approximately 170000 withmost of that audience found in Alberta
CKUA has uncovered an international audience for itsldquomusic expertrdquo format an audience ready to donate funds tosupport the stationrsquos mandate
Celticmdashjazzmdashpoetrymdashfusionmdashobscure instrumentalhellip the CKUA staff is knownglobally for presenting well-informed programming about all types of music beyondthe confines of mainstream radio
Over two-thirds of the stationrsquos annual budget about $3 million is raised throughvoluntary listener donations The station runs two on-air fund raising campaigns eachyear each lasting 10 days Listeners can donate online 247 a convenient and success-ful website function Online contributions represent about 50 of total voluntary lis-tener donations each year
Regan notes that much of what CKUA is doing online is not unique but reflectiveof the way the world and audiences are changing ldquoEven though we work in a so-calledradio station it is not about radio or television anymorerdquo he said ldquoWe have to stopthinking of ourselves as radio broadcasters We are content producers and distributors
ldquoThe internet has changed the rules of the game Now we have to genuinely thinkabout graphical interfaces and design and video and audiohellip all of these other ele-ments the public just expectsrdquo
Strategically keeping on top of listen-er expectations the station plans to over-haul the design and technical structureof CKUAorg before year end
ldquoIf all we do is continue to streamaudio and not think or do somethingabout the other elements people arejust not going to botherrdquo Reganadds ldquoWe want to try our best tokeep pace with public expectationsrdquo
The stationrsquos passionate listenersask regularly about the music they hearbroadcast or streamed online Today theycan review online playlists but areunable to purchase the music throughthe site To address this demand CKUAis setting up an affiliate agreement withan online music company
ldquoThe principle is to allow users to thegreatest extent possible to be able to usethe CKUA website as a portal by whichthey can access great musicrdquo Regan said
The revamped site will likely includea robust content archive and videos ofmusician interviews from each of CKUArsquosprogramming genres
The station would like to do morepodcasting of its music programming (itcurrently podcasts news and informationshows) but copyright legislation and reg-ulations make that type of service difficult
Taking a page from Webby-award win-ning NPRorg the future CKUAorg mayfeature original online programming web-only articles expanded stories video slideshows artist micro-sites and social net-working tools
It all costs money and requires expert-ise much of which Regan admits thestation doesnrsquot have in-house Howeverhersquos quick to point out that the stationenjoys the luxury of a unique global lis-tenership thatrsquos supportive passionate andpoised to help them achieve CKUArsquos on-line product and programming objectives
ldquoAs long as we articulate to our audi-ence we need to do this and here is whatit will mean to you they will pull out theircredit cardsrdquo he predicts
Hello ThailandArgentina
Barbara Jones isPrincipal of Sailor JonesMedia Inc of OwenSound ON She may bereached by e-mail atbjonessailorjonescom
24 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
BDSept10qxdBD 19082010 1743 Page 24
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[2j RECORDING
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~ POSTPRODUCTION
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ck)a rodionetwork
DOLBY BROADCAST
IIIDOLBV
dolet Digital KHia sustems
~ iSisox-TE C H lrI CJ LCJC3V
=
~ ~l~iiii~~~di ~ middot middot 1
ltlgt SOrKgtmiddot TECHNIQUE
MONTREAL TORONTO T 514-332-6868 T 416-947-9112
The Art of Listening Makes for Solutions
sonotechniqueca
VANCOUVER T 604-298-2200
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 25
Stan Klees The Original Canadian Music Man (Part 2)
When we last left Stan Klees hersquodbeen in Toronto radio for sever-al years but when his father be-
came ill he gave up his radio career andgot a job at the post office to help paymedical expenses But fate soon steppedin
Stan fell in love with a dancer in theBroadway touring company of Kiss MeKate and because of her ended up spend-ing a lot of time in New York The fre-quency of his trips led to a reservations jobat TCA (later Air Canada) which came inhandy a few years later when CBC TV pro-ducer Stan Jacobson was flying BobbyDarin into Toronto for an appearance onCross Canada Hit Parade
ldquoBy this timerdquo Klees remembered ldquoIwas working for ATCO Records and I wasat CBC waiting for Bobby Darin to fly inIt was my job to look after him once hegot there Stan (Jacobson) came over tome and said lsquoNew Yorkrsquos fogged inDarinrsquos not comingrsquo I said lsquoGive me aminutersquo I made a phone call to Air Canadaand got my old manager I told him theproblem and he said hersquod call me backwhich he did Hersquod got Darin on the nextAmerican Airlines flight into Toronto Iwent to the airport to pick him up gothim to CBC and we became good friendsIn fact he stayed in the guest room at myhouse that night because he couldnrsquot getback to New York We traveled a lot to-gether over the years had a lot of funand I always say that I owe my career to
Bobby Darin because of all the peoplehe put me in contact withrdquo
Klees and Darin remained friends un-til Darinrsquos death in 1973
Another friendship that turned into asuccessful long-time working relationshipwas with Walt Grealis
In 1964 Grealis a former Torontopolice officer and Klees launched RPMWeekly and ran it for the duration of itsexistencehellip with a little help from Stanrsquosmother Klees smiles as he remembersldquoMy mother was the patron saint of RPMWhenever we didnrsquot have enough moneyto pay the post office or the printer shersquodloan us whatever we neededrdquo
Stan and Walt also co-founded theJUNO Awards which began as the RPMAwards
ldquoAt firstrdquo Klees recalls ldquowe thoughtwersquod just do a poll so we put a ballot inRPM people filled it out and mailed orfaxed it back As I recall we got about 150responses but the winners didnrsquot receiveanything
ldquoSomebody came into the office oneday and said lsquoItrsquod be nice if you sent thewinners a scroll or something that theycould hang on the wallrsquo so I designedone and we sent them out The followingyear we decided to throw a party andinvited 75 peoplemdashand 150 showed upWithin 20 minutes there were no sand-wiches left and the bar was finished Waltread off the winnersrsquo names they cameup to pick up their awards and it wasoverrdquo
At the next yearrsquos ceremony Stanrsquosmother came to the rescue once againand made enough sandwiches to lastthrough the eveningrsquos festivities
The RPM Awards eventually becamethe JUNO Awards and a few years laterthe Canadian Academy of Recording Artsamp Sciences an organization set up specif-ically to handle the Awards took over con-trol Stan and Walt stopped going to theJUNOs in 1996 as they were both disap-pointed at how they were treated
Stan Klees was a very early supporterof Canadian talent Long before the CRTCbrought in the CanCon regulations which
DOUG THOMPSON
Stan fought long and hard for he wascreating Canadian hit records with artistslike Shirley Matthews and Little Caesar andthe Consuls on labels such as Tamaracand Red Leaf Stanrsquos design of the MAPLlogo is still in use today
At the 2001 SOCAN dinner whereKlees was given a Special AchievementAward the audience of Canadian musi-cians songwriters and publishers gavehim a seven-minute standing ovation
Although Walt Grealis who died ofcancer in 2004 received the Order ofCanada in 1994 for his contributions tothe Canadian music industry Stan Kleeshas not yet been so honoured
Itrsquos time we change that
Doug Thompson can be reached by e-mailat dougtrogerscom
BDSept10qxdBD 19082010 1743 Page 25
Introd ucing
Connect your music scheduler directly to your PPM~ listeners
I CE + REACT I
dleercsworkscom 1877774107bull
wwwmediamonitorscom wwwgselectorcom
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26 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Ants donrsquot sleep
Do you believe that ants donrsquotsleep Do you believe that agiraffe can go without water
longer than a camel Whether or not youbelieve these statements depends on whosays them
Apparently if a person with a foreignaccent told you these things you would-nrsquot believe them
Why According to research at theUniversity of Chicago a foreign accentreduces credibility in ways that the speak-er and the listener donrsquot consciouslyrealize Because an accent makes a per-son harder to understand listeners areless likely to treat what they say as truth-ful The credibility decreases even moreas the accent thickens
ScienceDaily summarized the study asa way ldquoto test the impact of accent on cred-ibility American participants were askedto judge the truthfulness of trivia state-ments by native or non-native speakersof the English languagerdquo and providedtop line findings from the research
Boaz Keysar is a Professor of Psychol-ogy at the University of Chicago and anexpert on communication Keysar saysldquoThe results have important implicationsfor how people perceive non-native speak-ers of a language particularly as mobili-ty increases in the modern world leadingmillions of people to be non-native speak-ers of the language they use daily Theaccent makes it harder for people to
understand what the non-native speakeris saying They misattribute the difficultyof understanding the speech to the truth-fulness of the statementsrdquo
This is perhaps the most relevant out-come of the study for commercial writersand producers If people cannot be clear-ly understood they cannot be believed Wedonrsquot disbelieve consciouslymdashthe accenttricks us into thinking we donrsquot believe itsimply because we donrsquot understand itNow what
There are many great commercials withso-called foreign accents in them Cleverwriting and a unique sound makes thesecommercials really pop Such commercialshave been running for yearsmdashwe can onlyassume they work or the creative wouldhave changed ages ago
The unmistakable voice of HughHeron of Heathwood Homes is just thatmdashunmistakable His voice oozes credibil-ity due in large part to the fact that healways speaks with sincerity While theoccasional word or phrase in his thickScottish accent may be difficult to wrapyour ear around the overall tone of hisvoice makes Hughrsquos commercials standout He told me recently that people hemeets on the street treat him like a friendbecause they feel like theyrsquove met himbefore His voice is unique and memo-rable Thatrsquos why his commercials work
One of my favourite commercialsmakes fun of the stereotypical human
MAUREEN BULLEY
response to people who donrsquot speak yourlanguage ldquoGood Morning is this theinformation deskrdquohellip the opening linein this classic spot for SAS Airlines fea-tures an American speaking to a Europeanhe believes doesnrsquot understand him Sothe American speaks English but does soextremely loudly and extremely slowly Asit happens he is speaking to a British manwho speaks English very well thank youvery much Ironically the American isoverseas and the tables are turnedmdashnowhe is the man with the supposed accent
So is there a place for foreign accentsin radio advertising
Irsquom not entirely sure but what I doknow is that participants in the RadioPower Tools research gave low scores tocommercials that contained a foreign ac-cent if it was ldquoa voice that drips with anon-mainstream accent spoken only bya small group within the population andused for no apparent reasonrdquo
Clearly the operative here is ldquono ap-parent reasonrdquo So if it makes sense toinclude a voice with an accent do so withpurpose I would also suggest using a voicewith a genuine accent instead of tryingto replicate one Yoursquoll be disappointedwith the finished sound of the piece andyour client will be disappointed with theresults of their advertising unless yourvoice talent can truly nail that accent theydonrsquot naturally possess
So do ants sleep or not Accordingto BBC Earth on average a single workerant in Britain takes 250 naps a day buttheyrsquore only a minute long The Queenfalls asleep at far more regular intervalsthan her royal subjects Guess they canrsquotunderstand a word she says
Maureen Bulley is president of THE RADIOSTORE She may be reached at 1-888-DORADIO or at doradiototalnet
BDSept10qxdBD 19082010 1743 Page 26
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Congratulations Facebook you rockAccording to Hitwise Facebook has become the most
visited website in the United States Its market share ofvisits was up 185 over the same time last year Just tocompare Google was up around nine percent
I was going to Google what that meant but it justseemed cruel
I believe it means that we are spending more timepoking people we wouldnrsquot waste the time of day to chatwith than we are looking up important stuff like sportsstats or interesting uses for peanut butter (which incidentally include lubricant pet pill disguiser andpaper label remover Really I Googled it)
Wersquove all Googled ourselves from time to time manyof us using a computer
But facebook it Facebook is taking over the worldAs you read this I am on Facebook Go aheadhellip go
friend mehellip Irsquoll be there Itrsquos where I live nowFacebook tempts us with the egotistical promise that
someone somewhere on the planet really really wantsto know every single errant thought that crosses our
minds AND they want to see photos AND they want toknow what we think about their thoughts AND photos
Capitalized conjunctions aside Facebook is theperfect place to cut and paste the creative work of othersinto our electronic personas instead of actually doingsomething creative or original ourselves thus savingtime that we can then use to do more poking and lesstalking How am I today Just check out the stolen lyricfrom someone elsersquos song I have posted as my ldquostatusupdaterdquo Apparently today I am a little Olivia NewtonJohn (pre-Grease)
Itrsquos a diseaseI must comment on your new cat photo or I will dieOops hang on a sechellip gotta return a poke Back
now LMAO Freakinrsquo funny catsLike you I joined initially to see what all the fuss
was about In its original days Facebookers were lessconcerned about security so you could scan astrangerrsquos profile check out their friends and eventheir friendsrsquo friends It was a voyeuristic orgy of peek-age Not that any of us did that sort of thing of course
Once the lurking was curtailed the search was on forco-workers and family members as we embarked on awildly competitive jag to snag as many friends as possible
In those early days getting a Friends request was agiddying high
Ooooohhellip someone wants to be my friend INSTANTADD
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 27
Poke-poke
BY MARK LA POINTE
status update
BDSept10qxdBD 19082010 1743 Page 27
Now of course we are more discerning of the company wekeep Do I know them Will they clutter my page with applica-tion drivel and invites to lame events Or worse will they notbe interested in my brilliant application newsfeed and my ldquoohso importantrdquo event
After the friends came the gameshellip sorry ldquoapplicationsrdquo Nowwhen Irsquom too tired to poke I can find out what kind of dog Iam or what country song tells my storyhellip or God help me playFarmville (along with over 83 million other monthly users)
(By the way my answers are dachshund and Goodbye EarlAlso I have never been too tired to poke I know it happens tomen my age but knock on wood I still can)
And letrsquos not forget the frustration of the endless programupdates I just figure out where everything is so I can steer theUSS Facebook without having to rely on Mr Sulu whenBAMhellip my life is chaos again and instead of checking my noti-fications I am driving straight into the sun while Yeoman Randlooks intensely into the soft focus camera In its present incar-nation I still canrsquot find the damn ldquoSign outrdquo tab
It has only taken a few years for a simple social networkingtool to become the worldrsquos biggest scrapbook Our need toshare has even pushed into the formerly sacred Have you seenthe video of the couple that interrupted their ldquoI dosrdquo to updatetheir Facebook status from ldquosinglerdquo to ldquomarried I think I actu-ally threw up a little that time
Remember first second and third base (No not baseball)It has been re-faced
Now therersquos ldquoFace-baserdquo that magical part of love when youchange your status from ldquoSinglerdquo to ldquoIn a relationshiprdquo I assumeit happens after yoursquove rounded the bases a few times
Itrsquos sooooo cute In the same way itrsquos cute when your neigh-boursrsquo kids spray-paint ldquoBUTT FACErdquo on your garage door
FB is a giant black hole of time and effort sucking in every-thing around it without mercy while only giving back invita-tions to play Mafia Wars
Fan Pages are big business now as entertainers and retailersand people with causes can use FB to continue to shamelesslyhump their agendas and doo-dads
Sadly I am now turning into the Facebook equivalent of acranky old man I hate it when my friends donrsquot use actual pho-tos of themselves as their profile pics Since I never actually seethem face-to-face anymore without those photos I have no ideawhat they look like During the Winter Olympics I assumed allmy friends had become hockey sweaters or red leafs
Also I am protective of my Wall Lame status updates nowequal instant ldquoHiderdquo for you ldquoI love my dogrdquo while accurateis your one-way ticket to GONE-ville I may even un-friend youfor that juicy contribution
I would moan on a little longer but in the time it has takenme to write this I have missed 16 crucial status updates (Trevorand Aaron are now friends) three pokes (which still make megiggle like a nine-year-old who thinks ldquopianistrdquo is dirty) and twopage suggestions (Join if you think RUSH deserves inductioninto the R and R hall of famehellip which I do) So I am hittingthe ldquosign outrdquo tab (which I just found thank you very much)
Mark La Pointe is a freelance writer and voice actor forwwwKillervoiceoversca or at least he would be if he would stopfooling around on Facebook He may be reached by e-mail atmarkannounceryahooca
BDSept10qxdBD 19082010 1743 Page 28
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Applied Electronics extends a large thank-you to all our sponsors for their generous support of our 24th annual golf tournament bull
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 29
Gord James comes home
When I was 14 my buddies allwanted to be famous sportsheroes or rock stars I wanted
to be Gord JamesMy obsession with radio came to me
like most of us at an early agemdasheight tobe exact By the time I was 10 and livingin Southern Ontario I knew exactly whichjocks sounded great and by 14 there wasno one better to my ears than Gord James
Gord James is one of the few yeomanof an era in Top 40 and rock radio thatmany view as the halcyon days of radiorsquossound Hersquos still doing itmdashand doing itevery bit as well as he ever has
The latest incarnation of the GordJames Experience is at Hamiltonrsquos newVinyl 953 a place that feels right to himbecause the geography that surrounds thebroadcast studios is literally home
Gord went to high school at Saltfleetin Stoney Creek (now part of Hamilton)and did the WKRP town-to-town up-and-down the dial thing in his first few yearsincluding stops in Cambridge LondonCornwall and Kitchener before landingat CKOC Hamiltonrsquos home of the BIG500 Countdown in the early rsquo70s
In 1974 the now legendary J RobertWood interviewed Gord for an openingat CHUM-FM free form at the time Butit was the ldquocoolrdquo station 1050 CHUMwhere Gord wanted to be
ldquoThank you for coming in and good-byerdquo was the response he remembers
ldquoI realized how much I had to pull upmy boot straps to hang with those guysrdquohe recollects James was talking about thebig voices such as John Majhor TerrySteele Jim Van Horne Mike HollandRoger Ashby and Bob Magee (Magee nowholds down the morning drive slot atVinyl 953 helping give that station a def-inite CHUM flavour that works perfectly)
But it wasnrsquot long before James land-ed a gig at CHUM-AM doing all-nightsand filling in on day shifts now andthen By 1978 CHUM-FM was being pro-grammed by a young upstart named RossDavies and he wanted Gord to comeover to the FM side of the building Thateventually happened too with weekendsafternoons and in 1983 as morning hostalong with Rick Hodge
ldquoThere are so manymemoriesrdquo said James
ldquoOne really stands outI was filling in for RogerAshby As we were doingour birthday feature onair it was mentioned thatit was my birthday andall of sudden a lot ofpeople gathered by thedoor and started singingHappy Birthday I heardtwo younger singingvoices through my head-set and realized that TomJokic our producer had patched in twoof my three children Rachel and Kevinfrom a cell phone and they were singingtheir hearts out out of tempo and out oftune with the rest of the group and Ithought that sounded even better becauseof itrdquo
The sound is what matters to GordJames And he says the fun has not goneout of it And sitting chatting with him is
JAMIE WEST
like pulling into a filling station for pos-itive energy
Vinyl PD Derm Carnduff says thatgetting Gord on board at Vinyl was a nobrainer
ldquoGordrsquos name came to mind prettyquickly His heritage as a Toronto radiopersonality would give us instant credi-bility but ultimately his talent made
Gord one of our top candidatesrdquo saidCarnduff
ldquoHis knowledge of themusic his wit and dedica-tion serve his audience ex-tremely well and the radiostation as wholerdquo Carnduffsaid ldquoAnd oh yeah hersquos gotan okay set of pipes toordquo
ldquoThe saying at CHUMused to be lsquoletrsquos have somefunrsquordquo remembers Gord
I ask him if hersquos still hav-ing fun
ldquoTherersquos no question thatIrsquod do it all over againrdquo Gord
responded ldquoonly this time Irsquod betempted to break a few more rulesrdquo
Now thatrsquos the spirit of a true rockjock shining on after nearly 40 years ofconnecting with all of us
Jamie West is CEO of Westpro Media Incbroadcast consultants and creative contentsuppliers He may be reached by e-mail atwwwwestpromediacom or at 905-541-0127
BDSept10qxdBD 19082010 1743 Page 29
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These prewired jackfield assemblies look and work great They install quickly and easily and they cost less than a plain (bare) jackfield but save you lots of time bull twenty-four 025 TRS jacks bull all primary and normal contacts are prewired bull standard 175 x 19 layout to AMP CHAMP connectors at the back
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30 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Fact is facts donrsquot mattermuch anymorehellip
One of the things I enjoy most is alively debate with friends whohave differing points of view I
like the way people get charged up aboutthings they really care about how theyshape their thoughts to support theirarguments
I particularly enjoy it when the debateis over and in the best instances wersquoveall learned something from each otherAnd maybe if our minds are not onlyengaged but ldquoopenrdquo we might find ourposition moving begin questioning theplace where opinion started and realityor facts kick in Unfortunately it seemsthat fact-based debate is a dying art
A new study from University ofMichigan researcher Brendan Nyhan en-titled When Corrections Fail The Persistenceof Political Misperceptions shows that peo-ple who have based their beliefs on mis-information rarely change their mindseven when presented with the facts Evenmore disturbing they often cling evenmore strongly to their beliefs when theyare proven to be inaccurate a phenome-non Nyhan has dubbed ldquobackfirerdquo Notsurprisingly this reaction is most com-mon when it comes to partisan issuesaround politics and social issues
Nyhanrsquos recent study is a follow-upto research he completed with associatesat the University of Michigan in 2005and 2006 Those studies showed a basichuman tendency to continue to believe
in facts we carry in our heads even whentheyrsquove been proven false Nyhan says thisis worse than merely being misinformedit means our views are entrenched andnot subject to sway by any informationsource It isnrsquot information thatrsquos missinghere but rather a basic emotional responsethat makes smart people hang on to falsefacts for reasons it is hard to define
Nyhanrsquos study as well as previousstudies conducted in 2005 and 2006around facts vs perception attempts tounderstand why intelligent people con-tinue to accept misinformation as fact inthe face of contrary proof This may notbe a new practicemdashpeople have alwaysshaped facts to fit the outcome they wantmdashbut Nyhan and others believe there ismore reason for concern now than atany other time
Nyhanrsquos study suggests the underpin-nings on which governments are chosenare becoming more fractured He sayswersquore filtering the information we receivethrough a prism and end up getting areal divergence on all sorts of issues Andthat makes it really hard to have intelli-gent debate He equates the electoratersquosview on politics to sport and says peoplesupport a team because they are emo-tionally committed to them they absorbthe misinformation they need to contin-ue their supportmdashfor better or for worse
Nyhan says we need a ldquosupply-sideapproachrdquo where we try to enforce and
NANCY SMITH
increase the ldquoreputational costsrdquo on peo-ple and institutions who promote bad in-formation Given the numbers it seemsunlikely that this is a viable solutionPartisan news hosts and their networksare making millions while more moder-ate media languishes The cycle continuesbecause audiences are attracted to newsoutlets that reflect their beliefs howeverinaccurate they may be
In fairness to media consumers it isoften difficult to separate whatrsquos accurateand what isnrsquot particularly within an envi-ronment where we get our news in bite-size pieces with little context But Nyhansays the really frightening pattern isnrsquot justwhere we get our news but how we useit If we refuse to change beliefs that arebuilt on inaccuracies the consequencescan be devastating
I read a quote attributed to Kant thatseemed appropriate to Nyhanrsquos studyldquoMankind may be crooked timberuniquely susceptible to ignorance andmisinformation but itrsquos an article offaith that knowledge is the best remedyIf people are furnished with the facts theywill be clearer thinkers and better citi-zens If they are ignorant facts will en-lighten them If they are mistaken factswill set them straightrdquo
Even Kant didnrsquot anticipated the soci-etal impact of spin doctors and media inthe 21st century
Nancy Smith is ChairCEO of NextMedia a Toronto-based business consulting and marketing company She may bereached at (905) 468-7774 or atnsmithnextmediacompanycom
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FM PROTECTION RULES ARE CHANGING
BDSept10qxdBD 19082010 1743 Page 30
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 31
Victoria a few days each weekGeorge Gordon who had been
morning Anchor at News1130Vancouver has moved to
CFRA Ottawa as morn-ing News Anchor Hersquosalso tasked with coach-
ing and mentoring otheron-air personalities
There were a number of changesat Corus Entertainment relatedto Corusrsquo most recent organi-zational review to streamlinedecision-making and clarifyroles and mandates Among
the changes Corus TelevisionmdashReporting toDoug Murphy Exec VP and President of CorusTelevision are Colin Bohm VP InternationalAndrew Eddy VP Affiliate Sales Bill Knight
VP Business Developmentand Planning Gerry MackrellVP Airtime Sales Susan RossVP Strategic Planning SusanSchaefer VP Head of Networksand Marketing and JoannaWebb VP Head of Program-ming and Production CorusRadiomdashReporting to HalBlackadar Exec VP and interimPresident of Radio are DaveFarough VP Brands and Pro-gramming in Toronto (was GMat CFPLCFPL-FMCFHKFMCKDK-FM London) Chris Sisammoves in [see below]) DavidHuszar VPGM Interactive andEmerging Platforms (was VPGM Corus Interactive ampIntegrated Solutions) NeilCunningham Director of SalesWestern Canada Garry McKenzieGM Corus Radio Vancouver(was GM at Corus RadioCalgary) Doug RutherfordVPGM Corus Radio Alberta(now also GM at Calgary)Suzanne Carpenter VPGM
CTVrsquos Lloyd Robertson has an-nounced his retirement set fornext summer By putting itoff until then hersquoll roundoff his CTV career at 35years from the day he
joined then-Anchor Harvey Kirck in1976 as co-Anchor of CTVNews Hersquos been Chief Anchorand Senior Editor since 1983Lisa LaFlamme 45 is his suc-cessor She began her broad-cast career at hometownCKCO-TV Kitchener in 1988Reporting stints include IraqAfghanistan Sri Lanka Haitiand as a political correspondent in OttawaFormer NBC News Foreign CorrespondentDawna Friesen is the next Anchor of CanwestrsquosGlobal National succeeding Kevin NewmanFriesen a native of Winnipeg began her careerat CKX-TV Brandon then worked at CBC andCTV before being hired by NBC in 1999Friesenrsquos reporting duties took her throughoutEurope and the Middle East from her base inLondon CKYCITI-FM Winnipeg GM Tom Scottreturns to Citytv Winnipeg thisfall again as GM Scott whojoined Citytv in 2008 moved
to the radio side to be GM at the Rogers-ownedradio stations after the previous manager wastransferred to Vancouver A new GM for theradio cluster is being sought CTVglobemediaSr VP Corporate Communications BonnieBrownlee is no longer in place Her successor isScott Henderson VP Communications Brownleewho joined CTV in 2007 succeeded Mary Powersin the position Douglas Elphick joined Joytv10 Vancouver (ZoomerMedia) as GSM Elphickhad been Director National Sales WesternRegion for CTVglobemedia and was mostrecently with the CTV Olympic BroadcastConsortium Brian Blackburn is no longer GSMat the Jim Pattison Broadcast Group (JPBG)radio stations in Victoria A successor had yetto be named at press time In the interim BruceDavis VP of Sales for JPBG and GM of theKelowna radio properties is filling in Hersquos in
Make sure that BroadcastDialogue has your peoplechanges E-mail station
news to howardbroadcastdialoguecom
LloydRobertson
Dawna Friesen
Lisa Laflamme
Susan Ross
BonnieBrownlee
George Gordon
Joanna Webb
Dave Farough
Andrew Eddy
Chris Sisam
Douglas Elphick
Susan Schaefer
ScottHenderson
David Huszar
Doug Rutherford
Garry McKenzie
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 31
32 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
1071 Abbotsford as Morning Show Hosthellip At new Country sta-tion 1007 HANK-FM Bridgewater launched July 22 JonathanCrouse moved from afternoons on sister station CKBWBridgewater to be the morning show Host Nick Yorston who
moved from Yellowknife does morning newsAndrea James moved from sister station CKDR927 Dryden to do middays while Alicia Huntermoved from CKBW for HANKrsquos afternoon show
Gerry Pigeon whorsquos been with Corus RadioCalgary the past nine years the last six as RSMhas moved to NL Broadcasting in Kamloops asGSM for the companyrsquos three stationsmdashCHNLCKRV-FM and CJKC-FM Shelly Datseris hasbeen appointed Manager Communications atTeletoon Toronto Her background includes sev-en years at Rogers Communications and at RogersTV Diana Swain has beenappointed to Senior Correspon-dent of the CBC News inves-tigative unit The CBC TorontoAnchor will continue to be anoccasional fill-in Anchor on TheNational Dale Jubb is the newManager of Operations at CTV
Calgary Jubb moved from his CEO position atvideo production facility Empowered Media inOttawa Former Ops Mgr Karen Irvine movedto Manager On-Air Operationshellip Justin Park
moved to CTV Calgaryrsquos engi-neering department from sisterCTV Reginahellip Joe McFarlandND at 1021 FM The Lounge(CJCY-FM) Medicine Hat sinceits launch in 2008 moved toCorus Radio Calgary as aReporter New MD at JACKCalgary is Jeff Walker exMDSwing Announcer at K-97Edmonton Chad Thomas hasreturned to Astral Radio Calgaryas Digital Accounts ManagerHe left the stations to found anagency when they were ownedby Standard Radio CalgaryhellipDavid Lee is the new Country Manager Canadafor RCS CanadaMedia Monitors Hersquos based inToronto Lee succeeds Ross Langbell who leftthe company this past spring Jess Bradyjoined Corus Cornwall as Morning Anchor and
Corus Radio Eastern Ontario and VPGMCHEX TV Peterborough and CKWS-TV KingstonMichael Harris GM CKWS-TV and CHEX TV(was GM of CHEX TV only) JJ JohnstonGM Corus Radio Cornwall Kingston andPeterborough (was GM at CorusRadio Vancouver) No longerwith the company are CornwallGM Scott Armstrong and CorusKingston [radio amp TV] GMMike Ferguson who retiredend of August Former CorusRadio Peterborough GM BrianArmstrong moves to GSM) ChrisPandoff VPGM Corus Radio
Toronto and Hamilton (was VPGM for CorusRadio Toronto only but now adds Hamiltonduties held by Suzanne Carpenter) Chris SisamVPGM Corus Radio Southwestern Ontario(based in London Sisam will be responsiblefor Corus Guelph Corus KitchenerCambridgeand London Guus Hazelaar of Corus Guelphhas retired Lars Wunsche GSM Corus RadioToronto (was GM at Dave FM (CJDV-FM)TheBEAT (CKBT-FM) Kitchener)
Mike Finnerty the former Daybreak Host at CBCRadio Montreal returns this fall to anchor themorning show He left last year to work as anonline editor for The Guardian in London NancyWood hosted Daybreak for six months afterFinnertyrsquos departure She left earlier this yearAstral Radio BC Peace Region Brand Director JayTerrence after 10 years at that location three asPD moved to sister station CJAY Calgary tobecome Assistant Brand Director (Brand Directoris Astral nomenclature for PD)hellip After more than 21 yearsCTV Calgary News Anchor BarbHiggins has left her job to
become a mayoral candidate in this fallrsquos elec-tions Higgins and co-anchor Darrel Janz an-chored the News at 6 since March 8 1989 andare considered the longest serving anchor teamin Canadahellip Mark Russett has been promotedto GSM at Newcap Radio Ottawa He joined thestation five years ago as Retail Sales ManagerhellipKenny Jones Morning Show Host at Country933 Fort McMurray for the past nine yearsheaded to Rogers-owned sister station Country
JJ Johnston
Chris Pandoff
Lars Wunsche
Michael Harris
Jay Terrence
Barb Higgins
Kenny Jones
Gerry Pigeon
Mark Russett
Diana Swain
Shelly Datseris
Dale Jubb
Justin Park
Karen Irvine
Jeff Walker
Joe McFarland
Chad Thomas
David Lee HBA
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 32
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 33
Reporter The University ofWestern Ontario graduate madethe move from LondonhellipSheldon MacLeod the formerNDMorning Editor at CKBWBridgewater is now a WeekendNews Anchor and afternoonReporter at News 957 Halifax
Earle Mader PD at C100 Halifaxhas retired Mader spent his30-year broadcast career withthe CHUM station the last twoand a-half years as PD TheBOUNCE PD Chris Duggan has
taken over as PD for both stations Mader won Music Directorof the Year honours (secondary market) at the 2002 CanadianMusic Week Jennifer Yascheshyn has been promoted to PD atCHUM Kingston from Promotions and Marketing Director Shesucceeds Dan Melon who is moving to the faculty at OttawarsquosAlgonquin College New Marketing and Promotions Director isShawn Whalen who continues with his regularFLY-FM Kingston on-air shift Matthew Waddellmoved to TELETOON Canada in Toronto asCreative Director Most recently Waddell wasAssociate Creative Director at Astral TelevisionNetworks Kapila (Kaps) Ratnayake is the newChief Engineer at Corus Radio Cornwall He
had been with Rogers RadioCalgary Succeeding him isJim McTighe from CFJC TV7Kamloopshellip Mid-summer JohnWaterman became the ND at981 FM CKBWHANK (CJHK-FM) Bridgewater Watermanhad been with ATVCTV Halifaxand most recently 917 TheCoast Sechelt
Mark Lade after 50 years behindthe microphone has called itquits During his career Ladeworked at such venues as OwenSound Woodstock Hamilton Chatham NiagaraFalls Welland and London his last stop beingOldies 1410 CKSL London Jennifer Stewart hasbeen promoted to Exec Director of AcquisitionsDevelopment and Feature Film NetworkProgramming at CBCrsquos English TelevisionServiceshellip Ceara Kavanagh has moved from her
Shawn Whalen
SheldonMacLeod
Jess Brady
JenniferYascheshyn
Earle Mader
Jim McTighe
Mark Lade
MatthewWaddell
KapilaRatnayake
JenniferStewart
BDSept10qxdBD 19082010 1743 Page 33
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CBC Radio-Canada
34 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
PD gig at Vibe 985 Calgary (now Virgin Radio98-5) to return to 1073 KOOL FM Victoriawhere shersquos the afternoon drive Hosthellip DerekLuis is new CEO at National Screen InstituteCanada (NSI) succeeding Susan Millican Hewas a SUN TVQuebecor Media Executivehellip PaulSedik ex of Astral Media Television has landedas Regional General Manager Central Ontarioat NEWAD a Toronto-based agencyhellip FAN 590Toronto fired the morning drive team of DonLandry and Gord Stellick plus morning showHost Mike Hogan Also gone are Announcer RickRalph and Producer Brian AngusTaking over mornings on aninterim basis was Toronto radioveteran Jeff Lumby News 957Halifax talk show Host AndrewKrystal has moved to mid-mornings at The Fanhellip MarkMorris joined 1039 The JuiceKelowna as Afternoon Driversucceeding Ken Allan Joonyer
Morris had been with SUN FM Penticton hellipEdmonton market veteran Shane Michaels isthe new Afternoon Drive Host at 963 CapitalFM Edmonton succeeding Jason Roberts
Roberts moved to 1049 EZ Rock Edmonton asAfternoon Drive Host which resulted in LochlinCross to handle mid-days at The Bearhellip BrentBrooks is now the Morning Host at COUNTRY95 Lethbridge The 25-year veteranrsquos stops haveincluded Calgary Red Deer and Lethbridge withvarious roles such as PD MD and various on-air postshellip Taking over the midday show at Q99Grande Prairie is Renn Davies who moved fromZ99 Red Deer Former midday Host WardLivingston now does drive afterChristy Farrel whorsquod held theposition as well as being MDmoved to Sun FM PentictonPDmorning show Host PaulOuellette adds music dutiesAlso joining the team is CristyEllen from CJNS Meadow LakeSK taking over the productioncreative post
Tamara Konrad has become GMGSM at CKEA957 Edmonton Konrad moves to the HarvardBroadcasting station from her Ops Mgr position
CearaKavanagh
Renn Davies
Derek Luis
Andrew Krystal
Paul Sedik
Brent Brooks
Lochlin Cross
Ward Livingston
Cristy Ellen
Tamara Konrad
BDSept10qxdBD 19082010 1743 Page 34
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 35
at Corus Edmonton where shewas the Ops Managerhellip Inaddition to his GSM responsi-bilities at X929 (CFEX)Calgary Gary Brasil is now alsothe National Sales Manager forthe Harvard grouphellip BroadcastEngineer Chris Terpsma theChief Engineer at VistaBroadcasting has moved tobecome responsible for techoperations at Harvardrsquos newstations in Edmonton and RedDeerhellip Angie Norton hasbecome the new Business Manager forHarvardrsquos Regina and Yorkton stationshellip AndChristian Hall in addition to his responsibilitiesas PDOps Mgr at X929 Calgary is nowProgram Manager for the Harvard AlbertaRadio cluster After 12-years Bill Toffan hasretuned to 1049 The Wolf Regina as PDMorning
Show Host He succeeded Chris White who recently joined theHarvard sales department after having been on the air for 15years and PD for the last three
Heather Ostertag is no longer PresidentCEO of FACTOR theFoundation Assisting Canadian Talent On Recordings Brian
Hetherman FACTORrsquos VP of Industry Affairshas assumed GM duties until anew president is appointedhellipEldon Duchscher after 21 yearswith the Saskatoon Media Groupmdashthe last few years as NewsDirectormdashhas resigned a moveprompted by an opportunity of-fered to his wife at the Universityof Calgary Duchscherrsquos NDposition at CJWW Country 600Magic 983929 The Bull wasfilled by Vanese Ferguson KateBuick after 15 years at CD 989Simcoe is now PDMidday Hostat K-Rock 1055 CharlottetownSucceeding her in mornings atSimcoe is Asta Syri who joinedGerry Hamill and Renee BerubeCD 989 VPGM Blair Daggetttook over PD responsibilitieson an interim basis AcadiaBroadcasting Thunder Bay PD
Sandra Dolynchuk resigned citing family reasonsShe returned to Winnipeg and joined K-Rock1007 as PDhellip A (CKVR-TV) Barrie AnchorLance Chilton after almost 12 years as even-ing news Anchor has moved on leaving thebroadcast business to try his hand in realestate Rhonda Messieh is the new MarketingManager at CHCH News Hamilton Prior tothat shersquod been Marketing Manager for CorusEntertainmentrsquos CMT Paul Timm has been ap-pointed Digital Accounts Manager for AstralRadio Manitobahellip CBC has appointed Greg Guyas the Senior Communications Officer for NovaScotia Guy has 23+ years experience at theHalifax Herald and with his own companyhellipDavid Magro is now responsible for imaging andcommercial production withinthe Rogers Radio Toronto clus-ter production department His20-year career includes stops atVirgin Radio 999 Toronto CorusToronto New Flow 935 Toronto
and Z103 Toronto Marvin Piuti is now ND at897 Sun FM (CJSUFM) Duncan Most recent-ly he was with CHEK-TV Victoria The New VImdashnow A (CIVI-TV)mdashVictoria and is an alumnusof Citytv TorontoMuchMusic He succeeded RicRathburn who retired Samantha Cook has suc-ceeded Brian Bolt as the Program Coordinator
for the radio broadcasting pro-gram at Hamiltonrsquos Mohawk College Cookbrings 10 years of broadcast experience to hernew position having worked at Country 953Hamilton Energy FM Toronto Kiss FM Torontoand YTVhellip Darryl Henry moved to 981 CHFIToronto after having done mid-days at Astralrsquos973 Torontohellip Stephen Smart formerly of CTVBritish Columbia has moved to become theLegislative Correspondent in Victoria for CBCTelevisionhellip Mastermind is no longer the after-noon Drive Host at Virgin Radio 98-5 CalgaryHolding that spot now is Simon Mitchell abroadcast veteran with stops in AustraliaVancouver and Victoriahellip Michael Lewis is nowChief Engineer at Starboard Communications inBelleville The former Rogers Radio Lethbridgeemployee also provides technical services toDAWG FM Ottawa
Will MacKay ex of Corus Radio Kitchener is the
Stephen Smart
VaneseFerguson
Gary Brasil
Christian Hall
Chris Terpsma Chris White
Bill Toffan
HeatherOstertag
Asta Syri
Kate Buick
EldonDuchscher
SandraDolynchuk
David Magro
Greg Guy
Marvin Piuti
Samantha Cook
Paul Timm
RhondaMessieh
Will MacKay
BDSept10qxdBD 19082010 1743 Page 35
36 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
new GMGSM at Newcaprsquos K-Rock 893 KentvilleMacKay with 15 years experience in sales andmarketing was a Senior Sales Rep with CorusTim Schutz ex MD at Jack FM Calgary is nowPDMD at Rogersrsquo 1077 The River LethbridgeAt Quebecor at least three new news employ-ees David Akin from Canwestrsquos Ottawa BureauBrian Lilley the Ottawa Bureau Chief at AstralRadio and Tobias Fisher most recently of theCBC They were hired as Quebecor anticipatedwinning a new specialty channel Sun TV NewshellipTV Journalists Herb Luft and John Grant retiredthis summer from CTV (CFCF-TV) MontrealLuft who started working at CFCF as a radionewscaster in 1971 and joined the TV stationfull-time in 1977 is the longest-serving reporterat CTV Montreal Grant had been CTV MontrealrsquosQuebec City Bureau Chief since 1996hellip At AstralTorontorsquos radio cluster layoffs included CFRBAssignment Editor Eileen Berardini eveningAnchor Bob Komsic weekend morning Host
John Donabie and Melissa Boyce (promotions) Vassilios Mimishas been appointed as the new North American BroadcastersAssociation Director of Technology Most recently Mimis servedas Director of Broadcast Technical Policy andPlanning with the Canadian Department ofIndustry 1007 HANK FM Winnipeg PD AbbeyWhite has become PD at sister Newcap stationsKG Country Red Deer and the Country Newcapstations in Brooks Drumheller Stettler andBlairmore Also at Newcaprsquos Southern AlbertaGroup Al Tompson MD and Morning ShowHost at Zed 99 Red Deer added PD for Zed99The Fox Brooks to his responsibilities FormerPD Brent Young is no longer with the organiza-tion Rob Leighton is Astral Radiorsquos new DigitalAccounts Manager for the BC Interior based inKelowna Leighton had been with Telus with anInternetinteractive sales and development back-ground While never in radio he grew up withit and learned vicariously through his fatherGord Leighton a well-known BC broadcast man-ager Also at Astral Radio Kelowna after 38years Ron Wittenberg has retired from broad-casting He began at CKNW New Westminsterthen migrated to the Okanagan roughly 30 yearsago to raise a family Since then hersquos been with the Kelownastations under numerous ownership changes After five yearsat Newcap stations in Halifax and Fredericton Jason ldquoJDrdquoDesrosiers has joined the Evanov Radio Group (ERG) in Halifax
He succeeds Angela Kelly as Promotions andMarketing Director and will also become APDat ERGrsquos second Halifax station expected tolaunch this fall Diane Boehme has been ap-pointed Exec VP Television for EBTV in TorontoEBTV is the banner under which it andBrightlight Pictures will work jointly in the pro-
duction and distribution of TV programming Her backgroundincludes Senior Director Independent Production at CHUMTelevision and Director Original Production at Astral Television At Canadarsquos Olympic Broadcast Media Consortium Gavin Rothhas been promoted to Sales VP and Christos Nikitopoulos to thenewly-created VP of Programming and Revenue Planning posi-tion Roth had been Senior Sales Director for the consortiumNikitopoulos was previously Senior Director of Programmingand Revenue Planning At Clear FM Winnipeg Laurie Jolicoeuris now the Promotion Director She moved from sister Rogersproperty Citytv Winnipeg where she was the Marketing EventsCoordinator Donald Nelson the Senior Broadcast Technologistat CBC Yellowknife transferred to CBC Windsor in the samecapacity Prior to joining CBC he was an Engineering Supervisorin Stamford Connecticut and alsoworked in Northern Canada as anengineering freelancerhellip The husbandand wife morning broadcast team ofBob Wallace and Diana Meder are nowwith Larche Communicationsrsquo new sta-tion 923 FM (CJOS-FM) Owen SoundBoth were most recently with BayshoreBroadcastingrsquos Mix 106 Owen Sound Meder isalso News Director Matt Mise PromotionDirector transferred from sister station KICX917 Sudbury GMGSM is Rob Brignell and PDis Don Vail both also previously employed byBayshore Broadcastinghellip KiSS 925 Torontorsquos newAfternoon Drive Announcer is JJ ex MorningShow Co-Host at The New Flow 935 Torontofor the past three years JJ was also on-air at theprevious incarnation of KiSS With his arrivalCash Conners moved to evenings
Lee Cornell has been appointed Group ProgramDirector at Evanov Radio Group based at theToronto head office Most recently he acted asVPAffiliate Relations International with USbased LDR (Listener Driven Radio) though hehas experience on several continents includingas Group Programmer and Manager in Australiathe UK and the US New PD at 917 The BounceEdmonton is Andy Winford ex of CBS Radio
Herb Luft
Cash Conners
Jason ldquoJDrdquoDesrosiers
Abbey White
Diana Meder ampBob Wallace
JJ
Diane Boehme
John Grant
Matt Mise
Tim Schutz
Rob Leighton
BDSept10qxdBD 19082010 1743 Page 36
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 37
Fresno Wendy Rose the Promotions Directorat Astral Radiorsquos CHAM amp CKOC Hamiltonmoved on after 11 years with the stations Shersquosnow Promotions and Marketing Manager atEvanov Communicationsrsquo FM92 The JewelNEWS COUNTRY AM 1380 Brantfordhellip DavidLindores became the Promotion Director atKiSS 925 981 CHFI Toronto at mid-Junemoving to the Rogers stationsfrom Astral Radio TorontoPrior Astral Lindores had beenwith Universal Music for 14years most of it overseeing theMarketing amp Promotion Depart-
ments of the companyrsquos central regionhellip KateMilton joined 1013 The BOUNCE Halifax asEvening Announcer She had been doing driveat Z103 Halifaxhellip Senior Maintenance Techni-cian Al Adachi after 38 years in broadcastinghas retired He started his career at CKY Winnipegand in 1976 moved to ITV now GlobalEdmontonhellip Jeremy Morrell is the New Manager
of Broadcast Technical Services at The WeatherNetwork Oakville Prior to his appointmentMorrell was Assistant Product Manager andbefore that a Team Leader for Technical Sales atRoss Videohellip David Kincaid after six years withCTV British Columbia and more than twodecades in news broadcasting has moved intoa new careerhellip Paul La Frenais has given uphis position at Novanet in Ajax due to LouGehrigrsquos disease more commonly known asALS His successor is Rod Ditz After 35 yearsat Rohde amp Schwarz including seven on theExecutive Board and five as its ChairmanMichael Vohrer retired On July 1 ManfredFleischmann became President and CEO Eric
Riehl joined Applied Electronics as a TechnologySales Representative Broadcast amp Post Produc-tion Division Riehlrsquos background includes anoperational and systems background in postaudio as well as customer support and salesexperience with editing systems storage solu-tions and broadcast automationarchiving
Kate Milton
Al Adachi
David Kincaid
David Lindores ManfredFleischmann
Wendy Rose
Eric Riehl
BDSept10qxdBD 19082010 1743 Page 37
(
~
~- ~ r~
l lo
~ - ~
~ ~
INNOVATION In TV Opt ics Since 1958
World-Class Lens Technology Local Technical Support Bilingual Local Factory Service Centre 1400 Courtneypark Drive I Mississauga Ontario I LST l H l (905) 795 -2012 I wwwcanonbroadcastcom
38 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Brian Spiers best known as the ex Grass ValleySales Manager for Canada (and based inToronto) moved to Gainesville FL to becomeVP Sales North America for Digital BroadcastInc
SIGN-OFFS
Murray Chercover 80 in Toronto of complica-tions following pneumonia The former CTVPresidentCEO retired in 1990 but continuedas a special consultant to CTV while develop-ing his own Chercover Communications Inaddition to an Emmy for his contributions tothe broadcasting industry Chercover collected
a number of personal honours during his career including theCAB Distinguished Service Gold Ribbon (1986) the CFTA GoldMedal for Lifetime Achievement (1988) a ldquoRockierdquo LifetimeAchievement Award from the Banff Television Festival and hewas named to the CAB Broadcast Hall of Fame in 1994
Myles Morton 85 at Belleville General HospitalMorton the owner of Quinte Broadcasting RadioGroup (CJBQMix 97Rock 107 Belleville) wasalso the former owner of the BellevilleIntelligencer newspaper and Cablevue the localcable company He had been in declininghealth for the past year
Jimmy Dean 81 suddenly at his home in Virginia The Countrymusic legend scored a 1 hit in 1961 with Big Bad John thesong that won him a Grammy Award
Randy Dewell 62 in Halifax of a heart attack and a series ofstrokes The former Halifax alderman award-winning broad-castermdashincluding the Ted Rogers SrVelma Rogers awardmdashandcivil servant had such stops in his on-air career as CFRA OttawaCHUM Toronto CKGM Montreal and CJCH Halifax
Wilbur ldquoWibrdquo Arnold Westby 78 of cancer inYorkton He was a Cameraman and the firstemployee hired at CKOS-TV Yorkton Thirty-fiveyears later he retired as GM His son MarcWestby is Manager Production amp Programmingat CHAT-TV Medicine Hat
John Delazzer suddenly of a heart attack inToronto Delazzer was the voice of TVO formany years and before that an Announcer atCKKW Kitchener
Irwin Barker 58 at Torontorsquos Princess MargaretHospital of a rare and aggressive cancer Barkerwas a writer for shows such as This Hour Has 22Minutes and The Rick Mercer Report Born inWinnipeg Barker worked as a public policy re-search consultant for Angus Reid and as a lec-turer in sociology at the University of Alberta
and the University of Manitoba
Gordon Allan Brady of cancer in the CentralOkanagan Hospice House In 1969 he startedCKQR Castlegar managing it through 1990when it was sold The station is now an Astralproperty
Brian Spiers
Phot
o co
urte
sy o
f Cas
tane
t
BDSept10qxdBD 19082010 1743 Page 38
r- --bull~
middot ~
This (~dilion is hlOllAhl lo you by
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f crnsidcbull1middot lhtbullstbull tmiddoto1111mnitmiddots lind lcnmiddot lintmiddot 111middotod11tmiddotls and stmiddot1middotktmiddots
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 39
One of those parameters that weall jabber about frequently in thetransmission game is Standing
Wave Ratio or SWR Itrsquos a pity that therersquosso much misunderstanding surroundingan essentially simple concept
Your transmitter is connected to yourantenna or load with a length of trans-mission line Transmission line theory tellsus that in an ideal lossless world if allthree of these items are perfectly matched(at 50 ohms or whatever) then all of theRF energy leaving the transmitter will ar-rive at the antenna and be radiated fromthere In the real world there will besome slight attenuation from the trans-mission line and some of the energythat does make it to the antenna will bereflected back to the transmitter by slightimpedance mismatch
The phase difference between the for-ward-going incident wave and the reflect-ed wave varies along the line but isconstant at any point on the line This iswhere the expression ldquoStanding Wavesrdquocomes frommdashalthough the waves actual-ly travel along the line the voltage nodesappear to be stationary
Where the voltages of the incidentand reflected waves are in phase there isa maximum and where they are out ofphase a minimum The Voltage StandingWave Ratio or VSWR is the ratio of themagnitude of the maximum voltage onthe line to the minimum There is also aCurrent Standing Wave Ratio which willhave the identical value so clearly the V
really) in dB But when we get right downto it a low value of return loss means thesame thing as a high value of SWRmdashtrouble coming up ahead fast
Those high SWR values mean that thepeak RF voltage at ldquonodesrdquo on the linewhere the forward and reflected voltagesadd in phase will be high As the wavesbounce back and forth repeatedly betweensource and load that voltage can becomevery high If it exceeds the dielectric break-down voltage of the line arcing willensue That Teflon insulation will breakdown to carbon and now we have ashort The short gives us another point ofhigh reflections and so the cycle contin-ues back towards the transmitter
Aside from the transmission line dam-age the transmitter doesnrsquot care much forthe mismatch either Again peak voltagesand currents are suddenly much higherthan planned for and will stress the ampli-fierrsquos components Even if the parts arenrsquotoverstressed to the point of failure effi-ciency drops and temperatures rise Atbroadcast power levels something gen-erally has to give pretty quickly Which iswhy so much attention has gone intoSWR detection and power foldback frommanufacturers
Dan Roach works at SW Davis BroadcastTechnical Services Ltd a contract engineer-ing firm based in Vancouver He may bereached at danbroadcasttechnicalcom
BY DAN ROACH
ENGINEERING
in VSWR is not needed and we can simpli-fy our expression to SWR without givingup anything (The continued popularityof that V in VSWR is another one of thegreat mysteries of our age)
A perfect load would result in anSWR of 100 an open circuit or a short atthe end of the line will give us an SWRnear infinity (there is some attenuationthat keeps us from getting all the waythere)
An alternate expression we donrsquot usemuch in broadcasting perhaps to ourown misfortune is Reflection Coefficientwhich is simply the ratio of the reflectedwave voltage to the forward wave volt-age A perfect match gives a reflectioncoefficient of 0 a short-circuit load has acoefficient of -10 and an open circuitrsquoscoefficient is +10 Conceptually this is alittle simpler to grasp than SWR But itamounts to the same thing
Next comes the very popular but per-haps overused expression of Return LossIf we take 20 times the logarithm of theratio of the magnitudes of the reflectedvoltage and the forward voltage we endup with a number in decibels that repre-sents the power ldquolostrdquo in the load betweenthe incident and reflected waves
One of my favourite textbooks de-scribes this whole concept as ldquosillyrdquoNevertheless it remains popular proba-bly because we all know how much engi-neers love to express things (all things
Reflections on standing waves
BDSept10qxdBD 19082010 1743 Page 39
The Davicom MAC wont
IIAC bull fi cf ons let you sleep
Its advanced filtermg un unless youre REALLY needed ctavicom
Intelligence amp Innovation t 1 418682 3380 i f 1418682 8996 www dav1comcom
The Western Association of Broadcastersthanks our valued sponsors who helped
make our 76th Annual Conferencesuch a success
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A special thank you to the Delta Lodge at Kananaskis for being our long term hotel provider and sponsoringour early bird registration
Western Association of Broadcasters 2010 - 2011 Board of DirectorsRichard Kroeker President Mitch Bozak Past President Wade Moffatt Director Doug Gunn Director Tom Scott DirectorVic Dubois Director Tom Newton Director Neil Shewchuk Director Paula Davies Director Michael Olstrom Director
JOIN US JUNE 8 ndash 10 2011 IN BANFF ALBERTA TO CELEBRATE THE WABrsquoS 77TH ANNIVERSARY bull WWWWABCA
The Western Association of Broadcasterswould like to recognize and honour this
yearrsquos winners of the WAB Gold MedalAwards The Gold Medal Awards are presented to WABmember stations for outstanding contribution to the Canadianbroadcasting industry in the area of community service
The Radio Gold Medal winners for 2010 are
CKBI Prince AlbertGive a LittleLife Day
The Television Gold Medal winner for 2010 isCTV Edmonton for the Rink of Dreams
The Wolf 1049Regina ndash TheInterview
Al Thorgeirson
Menno Friesen
The 2010 Western Associationof Broadcasters Broadcaster ofthe Year is Al Thorgeirson
Menno Friesen is our newHonourary Life Member
The WAB 2010 BroadcastPartner of the Year isthe Kinsmen Foundationof Saskatchewan
BDSept10qxdBD 19082010 1743 Page 40
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Bicubic GrayImageResolution 300 GrayImageDepth -1 GrayImageMinDownsampleDepth 2 GrayImageDownsampleThreshold 150000 EncodeGrayImages true GrayImageFilter DCTEncode AutoFilterGrayImages true GrayImageAutoFilterStrategy JPEG GrayACSImageDict ltlt QFactor 015 HSamples [1 1 1 1] VSamples [1 1 1 1] gtgt GrayImageDict ltlt QFactor 015 HSamples [1 1 1 1] VSamples [1 1 1 1] gtgt JPEG2000GrayACSImageDict ltlt TileWidth 256 TileHeight 256 Quality 30 gtgt JPEG2000GrayImageDict ltlt TileWidth 256 TileHeight 256 Quality 30 gtgt AntiAliasMonoImages false CropMonoImages true MonoImageMinResolution 1200 MonoImageMinResolutionPolicy OK DownsampleMonoImages true MonoImageDownsampleType Bicubic MonoImageResolution 1200 MonoImageDepth -1 MonoImageDownsampleThreshold 150000 EncodeMonoImages true MonoImageFilter CCITTFaxEncode MonoImageDict ltlt K -1 gtgt AllowPSXObjects false CheckCompliance [ None ] PDFX1aCheck false PDFX3Check false PDFXCompliantPDFOnly false PDFXNoTrimBoxError true PDFXTrimBoxToMediaBoxOffset [ 000000 000000 000000 000000 ] PDFXSetBleedBoxToMediaBox true PDFXBleedBoxToTrimBoxOffset [ 000000 000000 000000 000000 ] PDFXOutputIntentProfile () PDFXOutputConditionIdentifier () PDFXOutputCondition () PDFXRegistryName () PDFXTrapped False CreateJDFFile false Description ltlt ARA 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ltFEFF4f7f75288fd94e9b8bbe5b9a521b5efa7684002000410064006f006200650020005000440046002065876863900275284e8e9ad88d2891cf76845370524d53705237300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c676562535f00521b5efa768400200050004400460020658768633002gt CHT ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef69069752865bc9ad854c18cea76845370524d5370523786557406300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt CZE 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 DAN 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 DEU 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 ESP ltFEFF005500740069006c0069006300650020006500730074006100200063006f006e0066006900670075007200610063006900f3006e0020007000610072006100200063007200650061007200200064006f00630075006d0065006e0074006f00730020005000440046002000640065002000410064006f0062006500200061006400650063007500610064006f00730020007000610072006100200069006d0070007200650073006900f3006e0020007000720065002d0065006400690074006f007200690061006c00200064006500200061006c00740061002000630061006c0069006400610064002e002000530065002000700075006500640065006e00200061006200720069007200200064006f00630075006d0065006e0074006f00730020005000440046002000630072006500610064006f007300200063006f006e0020004100630072006f006200610074002c002000410064006f00620065002000520065006100640065007200200035002e003000200079002000760065007200730069006f006e0065007300200070006f00730074006500720069006f007200650073002egt ETI 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 FRA 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 GRE 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 HEB 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 HRV (Za stvaranje Adobe PDF dokumenata najpogodnijih za visokokvalitetni ispis prije tiskanja koristite ove postavke Stvoreni PDF dokumenti mogu se otvoriti Acrobat i Adobe Reader 50 i kasnijim verzijama) HUN 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 ITA 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 JPN ltFEFF9ad854c18cea306a30d730ea30d730ec30b951fa529b7528002000410064006f0062006500200050004400460020658766f8306e4f5c6210306b4f7f75283057307e305930023053306e8a2d5b9a30674f5c62103055308c305f0020005000440046002030d530a130a430eb306f3001004100630072006f0062006100740020304a30883073002000410064006f00620065002000520065006100640065007200200035002e003000204ee5964d3067958b304f30533068304c3067304d307e305930023053306e8a2d5b9a306b306f30d530a930f330c8306e57cb30818fbc307f304c5fc59808306730593002gt KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020ace0d488c9c80020c2dcd5d80020c778c1c4c5d00020ac00c7a50020c801d569d55c002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt LTH 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 LVI 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 NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken die zijn geoptimaliseerd voor prepress-afdrukken van hoge kwaliteit De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 POL 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 PTB ltFEFF005500740069006c0069007a006500200065007300730061007300200063006f006e00660069006700750072006100e700f50065007300200064006500200066006f0072006d00610020006100200063007200690061007200200064006f00630075006d0065006e0074006f0073002000410064006f0062006500200050004400460020006d00610069007300200061006400650071007500610064006f00730020007000610072006100200070007200e9002d0069006d0070007200650073007300f50065007300200064006500200061006c007400610020007100750061006c00690064006100640065002e0020004f007300200064006f00630075006d0065006e0074006f00730020005000440046002000630072006900610064006f007300200070006f00640065006d0020007300650072002000610062006500720074006f007300200063006f006d0020006f0020004100630072006f006200610074002000650020006f002000410064006f00620065002000520065006100640065007200200035002e0030002000650020007600650072007300f50065007300200070006f00730074006500720069006f007200650073002egt RUM 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 SKY 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 SLV ltFEFF005400650020006e006100730074006100760069007400760065002000750070006f0072006100620069007400650020007a00610020007500730074007600610072006a0061006e006a006500200064006f006b0075006d0065006e0074006f0076002000410064006f006200650020005000440046002c0020006b006900200073006f0020006e0061006a007000720069006d00650072006e0065006a016100690020007a00610020006b0061006b006f0076006f00730074006e006f0020007400690073006b0061006e006a00650020007300200070007200690070007200610076006f0020006e00610020007400690073006b002e00200020005500730074007600610072006a0065006e006500200064006f006b0075006d0065006e0074006500200050004400460020006a00650020006d006f0067006f010d00650020006f0064007000720065007400690020007a0020004100630072006f00620061007400200069006e002000410064006f00620065002000520065006100640065007200200035002e003000200069006e0020006e006f00760065006a01610069006d002egt SUO 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 SVE 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 TUR ltFEFF005900fc006b00730065006b0020006b0061006c006900740065006c0069002000f6006e002000790061007a006401310072006d00610020006200610073006b013100730131006e006100200065006e0020006900790069002000750079006100620069006c006500630065006b002000410064006f006200650020005000440046002000620065006c00670065006c0065007200690020006f006c0075015f007400750072006d0061006b0020006900e70069006e00200062007500200061007900610072006c0061007201310020006b0075006c006c0061006e0131006e002e00200020004f006c0075015f0074007500720075006c0061006e0020005000440046002000620065006c00670065006c0065007200690020004100630072006f006200610074002000760065002000410064006f00620065002000520065006100640065007200200035002e003000200076006500200073006f006e0072006100730131006e00640061006b00690020007300fc007200fc006d006c00650072006c00650020006100e70131006c006100620069006c00690072002egt UKR 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 ENU (Use these settings to create Adobe PDF documents best suited for high-quality prepress printing Created PDF documents can be opened with Acrobat and Adobe Reader 50 and later) gtgt Namespace [ (Adobe) (Common) (10) ] OtherNamespaces [ ltlt AsReaderSpreads false CropImagesToFrames true ErrorControl WarnAndContinue FlattenerIgnoreSpreadOverrides false IncludeGuidesGrids false IncludeNonPrinting false IncludeSlug false Namespace [ (Adobe) (InDesign) (40) ] OmitPlacedBitmaps false OmitPlacedEPS false OmitPlacedPDF false SimulateOverprint Legacy gtgt ltlt AddBleedMarks false AddColorBars false AddCropMarks false AddPageInfo false AddRegMarks false ConvertColors ConvertToCMYK DestinationProfileName () DestinationProfileSelector DocumentCMYK Downsample16BitImages true FlattenerPreset ltlt PresetSelector MediumResolution gtgt FormElements false GenerateStructure false IncludeBookmarks false IncludeHyperlinks false IncludeInteractive false IncludeLayers false IncludeProfiles false MultimediaHandling UseObjectSettings Namespace [ (Adobe) (CreativeSuite) (20) ] PDFXOutputIntentProfileSelector DocumentCMYK PreserveEditing true UntaggedCMYKHandling LeaveUntagged UntaggedRGBHandling UseDocumentProfile UseDocumentBleed false gtgt ]gtgt setdistillerparamsltlt HWResolution [2400 2400] PageSize [612000 792000]gtgt setpagedevice
off reworked in another area with new elements added then handed offreworked and so on When you take four to five systems across multipleusers and change to one integrated system you in essence change the entireprocessmdashthe interaction workflow and procedures all change
ldquoToday any work performed has an immediate effect in multiple areas ofbusiness It requires people to communicate continuously Workflow anddeliverables improve as you gain efficiencies and greater understanding of howsystems work
ldquoChallenging transitions for any organization people intellectually appreciatethe technology but donrsquot realize the full impact until working within the new processand experiencing the benefits What was once an effortless process during implemen-tation becomes a learning experience They must consider the actions they take with-in their specific job function and ensure that any effect on other areas of business isconsideredrdquo
What were the biggest challengesldquoImplementing system changes takes many years At the same time business keeps
evolving which requires constant adjustment to the environment Elements arise thatyou didnrsquot even dream of when you started the business keeps shifting and adapta-tion must be accommodatedrdquo
How did you manage through constant adaptationldquoThe single most important factor is to have a committed senior management
team willing to stay the courseldquoCommunication was critical in all areasmdashnever making assumptions that people
knew or fully understood the implementation In frequent face-to-face meetings andwritten documentation we explained each step in the transition To over-communi-cate is a key lesson for anyone undertaking a large integrated project as not everyonesees the big picture
ldquoItrsquos not a quick win and certainly not a big personal win for individuals Youneed to have a group of people able to keep the vision and stay the course There isno painless way to go through a big change like this It takes huge commitment frommanagement and is not for the faint of heartrdquo
What did you do to respond to business changes
ldquoWe strategically re-assessed and re-evaluated our approaches throughoutthe process A task force of various busi-ness leaders across the company collec-tively discussed our progress assessedrisks and educated one another on busi-ness impact We gave people the oppor-tunity to be heard and understood
ldquoEssentially we constantly re-engaged people and kept moving for-ward because there was always anothercommitment to meet and another dead-line to achieve and measure
ldquoWe extracted key stakeholders fromsales research programming and ITright out of the day-to-day business towork closely with the vendor and thecore implementation team to make surewe were building the best system possi-ble We contracted expertise outside ofthe business in certain areas like projectmanagement change management andsoftware testing
ldquoCanwest formed a strong workingrelationship with the vendor who wasvery flexible and worked with us throughany setback encountered
ldquoKey stakeholders were repatriatedback into the business as the system wentlive This allowed us to pay attention tosmall details and always think of the busi-ness and people using the systemrdquo
What was the greatest learningldquoTeamwork In all my years I never ful-
ly appreciated or understood the mean-ing of team until this project Even whenwe disagreed we always talked throughthe challenge and ALWAYS moved for-ward together
ldquoThe beautiful thing about a team isgoing forward together and achievingcollaborative solutions for our businessand our clientsrdquo
Celese Fletcher is Principal of The FletcherConsultancy in Toronto She may be con-tacted at celesefletcherrogerscom
18 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
visit us at wwwlinsyscaLinear Systems Canada LtdUnit 1 1717 Dublin Ave Winnipeg MB Canada R3H 0H2Tel 204 - 632-4300 bull Fax 204 - 697-2417
HD-SDI HDMI conversionThe HD Spigot SH for HD-SDI to
HDMI or the HD Spigot HS for
HDMI to HD-SDI
bull Supports SPDIF audio
bull Supports 1080i or 720p HD
bull HD InputOutput compatible with SMPTE 292M
bull Interfaces with inexpensive
HD cameras via HDMI (Spigot HS)
bull Interfaces with inexpensive monitors (Spigot SH)
Celese
Fletch
er
BDSept10qxdBD 19082010 1742 Page 18
EJVE0 Broadcast Division
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 19
From reports of dwindling viewer-ship and ad avoidance to increasedcompetition from the Internet
much has been written about televisionrsquosapparent demise However two recentsurveys speak to televisionrsquos ongoingstrengths as an advertising mediumeven among younger demographics whoare often purported to be disappearing
When personal video recorders (PVRs)were first introduced many said that thistechnology would lead to television adavoidance (and ultimately ineffective-ness) among the majority of CanadiansYears later only 20 of households inCanada own a PVR Furthermore televi-sion continues to be upheld as the mostinfluential persuasive effective andpowerful advertising medium outper-forming radio Internet print and out-of-home according to Television Bureauof Canadarsquos (TVB) Attitudes Survey con-ducted by BBM Analytics in May 2010
According to this telephone surveywhich polled 1001 people 596 ofadults 18+ said that television advertis-ing was the most influential well aheadof newspapers (131) Internet (119)radio (57) magazines (38) and out-of-home (08) Television was alsofound to be the most persuasive form ofadvertising (598) outdistancing news-paper (131) Internet (74) radio(70) magazines (55) and out-of-home (18)
With regards to efficacy television wasreported to be the most effective adver-tising medium (562) followed at adistance by newspaper (135) Internet(13) radio (74) magazines (32)and out-of-home (21) Similar respons-es were recorded for advertising powerand authority
And while it is often reported thatpeople arenrsquot watching TV anymore the
survey revealed that among adults 18+television had the highest reach of allmedia (857) and people spent themost time with it 239 hours per capitaweekly compared to 183 hours for radio159 hours for Internet 25 hours fornewspaper and 08 hours for magazine
Television was also cited by respon-dents as their ldquomain sourcerdquo for newslocal weather traffic and sports
The results of this survey corroborateTVBrsquos new Ad Receptivity Survey con-ducted by BBM Analytics in June 2010which found that people are most recep-tive and attentive to television advertis-ing and they notice it more This is eventrue for the 18-34 demographicmdashoftencited as elusive television viewers
According to the telephone survey469 of adults 18-34 said they are mostreceptive to advertising messages on tele-vision well ahead of out-of-home (14)Internet (104) radio (82) newspa-per (82) and magazine (49)
For adults 18-49 television (450)was also cited as the medium that theywere the most receptive to for advertisingmessages Radio and out-of-home round-ed out the top three far behind with127 and 112 respectively
The survey further found that adults18-34 paid the most attention to adver-tising on television (469) outperform-ing out-of-home (175) newspaper(91) Internet (85) radio (75)
and magazine (51) Adults 18-49 alsosaid that they paid the most attentionto advertising messages on television(435) well ahead of out-of-home(134) and newspaper (116)
In terms of where people are mostlikely to notice ads 45 of adults 18-34cited television much higher than Inter-net (292) radio (91) newspaper(64) out-of-home (38) and maga-zine (32) For adults 18-49 televisionranked highest with 52 followed byInternet well behind with 225 andradio with 116
Survey participants also named TVcommercials as their favourite form ofadvertising
So despite the emergence of new tech-nology and competing media optionstelevision remains the most effective ad-vertising medium across all demograph-ics Television not only has the ability toinfluence and persuade but Canadiansare also more attentive and receptive tothis medium
And with its ability to deliver highreach and usage marketers should con-sider television as the best foundationupon which to build their communica-tion and business growth plans
Theresa Treutler is President amp CEO of theTelevision Bureau of Canada in Toronto Shemay be reached at (416) 413-3886 or atttreutlertvbca
TV is still the one
THERESA TREUTLER
BDSept10qxdBD 19082010 1743 Page 19
Choose the most capable team for your Conversion to DTV Low amp High Power I VHF amp UHF
Jl0101
lxcera Your Expert Partners for Effective RF Transmission Solut ions
Toll free 1 800 363-0800 middot Montrea l middot Canada middot wwwincospeccom
The Western Association of Broadcasters Board of Directors Neil Shewchuk CIXM-FMWhitecourt Tom Newton CKCK-FMCJME Regina Michael Olstrom Harvard BroadcastingRegina Mitch Bozak Global Regina Paula Davies Citytv Calgary Richard Kroeker Golden
West Broadcasting Steinbach Vic Dubois CJWWCJMK-FMCKBL-FM Saskatoon WadeMoffat CTV Saskatchewan and Doug Gunn The TDL Group Corp Calgary
Eacuteric Paulhus Joe Aguiar Eacutemilie Godbout CRTC Gatineauand Candice Molnar CRTC Winnipeg
Bev Brooke and Glenn Ruskin Rawlco Radio Saskatoon
Wayne Rorker and Torri MuzkaGlobal Saskatoon
Bill Hanson CTV Winnipeg and MichaelOlstrom Harvard Broadcasting Regina
Sandi Leonard and Tom PeacockAstral Radio Calgary
20 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Bill Hanson CTV Winnipeg andAl Thorgeirson Edmonton
BDSept10qxdBD 19082010 1743 Page 20
Images from theWestern Association
of BroadcastersConvention
Lloyd Lewis CTV Edmonton
Sophy Schiller Melina Nathanail Rena Nathanail of Nathanail CaptioningCalgary and Cathy Hanson Red River College Winnipeg
Pam Leyland Rawlco Radio Saskatoon
Stephen Sienko Target Broadcast Sales Torontoand Lyle Walsh GX Radio Yorkton
Joe Uyede Novanet Communications Ajax Bill Hanson CTVWinnipeg and Joanne Uyede Novanet Communications
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 21
Mitch Bozak Global Regina Bill Hanson CTV Winnipeg and Wade Moffat CTV Saskatchewan
Tami Moffatt CTV Saskatoon and Shawna KroekerGolden West Broadcasting Steinbach
BDSept10qxdBD 19082010 1743 Page 21
22 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Important boost for campus radio
One of the highlights in the CRTCrsquosnew policy for campus and com-munity radiomdash$775000 for this
segment of the radio businessmdashmust havebeen like a Christmas gift in the middleof summer
Almost a decade after the last reviewthis policy accepted the argument thatthe poor sisters of the industry shouldget a little slice of talent developmentmoney courtesy of private radio
Often lost in the debate is the rolethat these stations play in advancingbroadcasting in Canada Perhaps the twomost important aspects are that they area training ground for workers for the bigguysmdashprivate and public radiomdashand theyprovide an important platform for alter-nate and new musichellip writ large
When campus radio began it was
generally very low powermdashso low that youcould only hear it on the designated cam-pus and sometimes only over speakersset up around the campus Hardly radioand not really broadcasting Campus sta-tions had a bit of educational content butthey were really alternate and had plentyof spoken word
That distinctiveness has remained thecore of campus radio today and will beso in the new policy with a 15 mini-mum requirement of spoken word andspecialty music and a maximum of 15of the famed ldquosub-category 21rdquo aka poprock and dancemdashthe stuff that you hearon most commercial stations
There isnrsquot a lot of community radioin English-speaking Canada but there isa lot in Quebec where the provincialgovernment for years has been pumpingsmall amounts of money to these stationsoften based in small towns and rural areasof the province
Many campus radio stations are tiedto educational programs in broadcastingand journalism whereby students haveto put in a certain amount of time as partof their course work They get real hands-on experience and are ripe for hiring oncethey graduate Along with them are anendless stream of volunteers who neverreally want to work in radio full-time butlove the opportunity to broadcast tosome kind of niche audience sometimesfor years on end These folks also get afollowing and everyonersquos happy
When it comes to airing alternatemusic itrsquos not just an esoteric thing ofproviding airtime to the weirdoes A lotof what begins as alternate becomes main-streammdashits newer sounds different kindsof music or just decent stuff which thebig guys donrsquot pick up because it is un-known in the market Campus radio actsas a safety net to get us the listeners allkinds of music complementing the com-mercial stations who are driven largely bythe chartsmdashalthough many of them dopay some attention to emerging artists
In short campus radio does vital serv-ice to the development of Cancon andin so doing does take a little pressure off
ANDREW CARDOZO
the commercial guys It has also general-ly done well in portraying and giving air-time to the cultural and racial diversityof Canadiansmdashon campuses and in thewider community
That the CRTC has developed a newmechanism to help non-profit radio isgood for honouring its obligation tohelp the public good Itrsquos called theCommunity Radio Fund of Canada theCRFC something like the CRTC
The next one the Commission woulddo well to look at favourably is nativeradio There are native radio stations innumerous tiny communities in the northand the Native Broadcasting AssistanceProgram located in the Department ofCanadian Heritage has been reducing andnot keeping up with demand In the southis Aboriginal Voices Radio Network(AVRN) with its flagship in Toronto andlicensed in several large cities
Both need help and the CRFC pro-vides a good model for the Commissionto help these stations the way it was ableto assist APTN through subscriber fees
The CRFC is a good mechanism whichshould be used in other settings for oth-er sectors of Canadian broadcasting Thereis a small drop in funds for FACTORMusicAction in the range of three per centThe Commission nevertheless did wellby using the powers under Section 3 ofthe Broadcasting Act to ensure the viabil-ity of the diversity of the system overall
Andrew Cardozo a CRTC Commissionerfrom 1997 through 2003 chairs the NewCanada Institute He may be reached atandrewcardozosympaticoca
Rohde amp Schwarz Canada Inc750 Palladium Drive Suite 102Ottawa ON K2V 1C7Phone (613) 592-8000 bull Fax (613) 592-8009Toll Free (877) 438-2880
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BDSept10qxdBD 19082010 1743 Page 22
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Another first for CKUA radio
BY BARBARA JONES
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 23
Over 80 years ago in 1927 publicradio station CKUA was launched inAlberta as the first educational broad-
caster in Canada In 1995 the stationrsquos web-site went live and shortly afterward CKUAmarked another milestone by becomingthe first Canadian radio station to stream itssignal
ldquoThe Internet was in its infancy relativelyspeaking back thenrdquo notes current GeneralManager Ken Regan
When first launched wwwckuacom wasfocused on accredited online teaching It wasclosely associated with Athabasca Universityand IT talent from the school was involved inthe sitersquos creation
Like many listeners Dan Webb was pas-sionate about CKUA and believed it needed astrong web presence The Athabasca University
Thank you for your letterand for dedicating a poemto me this morning on The
Road Home I am originallyfrom Calgary but have
been living in Buenos Airesfor almost two yearsmdash
where I listen regularlyhellip Iwas traveling through
Patagonia hellip and of coursethere is Internet globally andI was able to listen to CKUA
MarayamdashBuenos Aires Argentina
I just recently retired toThailand no more
Alberta wintersmdashsmile but it is wonderful to listento the best radio station online and remind me of the
beautiful long summernights in Alberta
BobmdashKarat Thailand
BDSept10qxdBD 19082010 1743 Page 23
employee volunteered his time and provided the technical expertise to keep the sta-tion on the leading edge nationally
That degree of passion reflects from the stationrsquos on-air talent to its listeners andback again CKUAorg extends the Edmonton stationrsquos reach to additional loyal listen-ers far beyond Albertarsquos broadcasting borders The site averagesbetween 120000 and 150000 unique visitors each month
The last time the on-air station was measured by BBM itachieved a weekly cume of approximately 170000 withmost of that audience found in Alberta
CKUA has uncovered an international audience for itsldquomusic expertrdquo format an audience ready to donate funds tosupport the stationrsquos mandate
Celticmdashjazzmdashpoetrymdashfusionmdashobscure instrumentalhellip the CKUA staff is knownglobally for presenting well-informed programming about all types of music beyondthe confines of mainstream radio
Over two-thirds of the stationrsquos annual budget about $3 million is raised throughvoluntary listener donations The station runs two on-air fund raising campaigns eachyear each lasting 10 days Listeners can donate online 247 a convenient and success-ful website function Online contributions represent about 50 of total voluntary lis-tener donations each year
Regan notes that much of what CKUA is doing online is not unique but reflectiveof the way the world and audiences are changing ldquoEven though we work in a so-calledradio station it is not about radio or television anymorerdquo he said ldquoWe have to stopthinking of ourselves as radio broadcasters We are content producers and distributors
ldquoThe internet has changed the rules of the game Now we have to genuinely thinkabout graphical interfaces and design and video and audiohellip all of these other ele-ments the public just expectsrdquo
Strategically keeping on top of listen-er expectations the station plans to over-haul the design and technical structureof CKUAorg before year end
ldquoIf all we do is continue to streamaudio and not think or do somethingabout the other elements people arejust not going to botherrdquo Reganadds ldquoWe want to try our best tokeep pace with public expectationsrdquo
The stationrsquos passionate listenersask regularly about the music they hearbroadcast or streamed online Today theycan review online playlists but areunable to purchase the music throughthe site To address this demand CKUAis setting up an affiliate agreement withan online music company
ldquoThe principle is to allow users to thegreatest extent possible to be able to usethe CKUA website as a portal by whichthey can access great musicrdquo Regan said
The revamped site will likely includea robust content archive and videos ofmusician interviews from each of CKUArsquosprogramming genres
The station would like to do morepodcasting of its music programming (itcurrently podcasts news and informationshows) but copyright legislation and reg-ulations make that type of service difficult
Taking a page from Webby-award win-ning NPRorg the future CKUAorg mayfeature original online programming web-only articles expanded stories video slideshows artist micro-sites and social net-working tools
It all costs money and requires expert-ise much of which Regan admits thestation doesnrsquot have in-house Howeverhersquos quick to point out that the stationenjoys the luxury of a unique global lis-tenership thatrsquos supportive passionate andpoised to help them achieve CKUArsquos on-line product and programming objectives
ldquoAs long as we articulate to our audi-ence we need to do this and here is whatit will mean to you they will pull out theircredit cardsrdquo he predicts
Hello ThailandArgentina
Barbara Jones isPrincipal of Sailor JonesMedia Inc of OwenSound ON She may bereached by e-mail atbjonessailorjonescom
24 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
BDSept10qxdBD 19082010 1743 Page 24
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~ POSTPRODUCTION
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ck)a rodionetwork
DOLBY BROADCAST
IIIDOLBV
dolet Digital KHia sustems
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=
~ ~l~iiii~~~di ~ middot middot 1
ltlgt SOrKgtmiddot TECHNIQUE
MONTREAL TORONTO T 514-332-6868 T 416-947-9112
The Art of Listening Makes for Solutions
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VANCOUVER T 604-298-2200
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 25
Stan Klees The Original Canadian Music Man (Part 2)
When we last left Stan Klees hersquodbeen in Toronto radio for sever-al years but when his father be-
came ill he gave up his radio career andgot a job at the post office to help paymedical expenses But fate soon steppedin
Stan fell in love with a dancer in theBroadway touring company of Kiss MeKate and because of her ended up spend-ing a lot of time in New York The fre-quency of his trips led to a reservations jobat TCA (later Air Canada) which came inhandy a few years later when CBC TV pro-ducer Stan Jacobson was flying BobbyDarin into Toronto for an appearance onCross Canada Hit Parade
ldquoBy this timerdquo Klees remembered ldquoIwas working for ATCO Records and I wasat CBC waiting for Bobby Darin to fly inIt was my job to look after him once hegot there Stan (Jacobson) came over tome and said lsquoNew Yorkrsquos fogged inDarinrsquos not comingrsquo I said lsquoGive me aminutersquo I made a phone call to Air Canadaand got my old manager I told him theproblem and he said hersquod call me backwhich he did Hersquod got Darin on the nextAmerican Airlines flight into Toronto Iwent to the airport to pick him up gothim to CBC and we became good friendsIn fact he stayed in the guest room at myhouse that night because he couldnrsquot getback to New York We traveled a lot to-gether over the years had a lot of funand I always say that I owe my career to
Bobby Darin because of all the peoplehe put me in contact withrdquo
Klees and Darin remained friends un-til Darinrsquos death in 1973
Another friendship that turned into asuccessful long-time working relationshipwas with Walt Grealis
In 1964 Grealis a former Torontopolice officer and Klees launched RPMWeekly and ran it for the duration of itsexistencehellip with a little help from Stanrsquosmother Klees smiles as he remembersldquoMy mother was the patron saint of RPMWhenever we didnrsquot have enough moneyto pay the post office or the printer shersquodloan us whatever we neededrdquo
Stan and Walt also co-founded theJUNO Awards which began as the RPMAwards
ldquoAt firstrdquo Klees recalls ldquowe thoughtwersquod just do a poll so we put a ballot inRPM people filled it out and mailed orfaxed it back As I recall we got about 150responses but the winners didnrsquot receiveanything
ldquoSomebody came into the office oneday and said lsquoItrsquod be nice if you sent thewinners a scroll or something that theycould hang on the wallrsquo so I designedone and we sent them out The followingyear we decided to throw a party andinvited 75 peoplemdashand 150 showed upWithin 20 minutes there were no sand-wiches left and the bar was finished Waltread off the winnersrsquo names they cameup to pick up their awards and it wasoverrdquo
At the next yearrsquos ceremony Stanrsquosmother came to the rescue once againand made enough sandwiches to lastthrough the eveningrsquos festivities
The RPM Awards eventually becamethe JUNO Awards and a few years laterthe Canadian Academy of Recording Artsamp Sciences an organization set up specif-ically to handle the Awards took over con-trol Stan and Walt stopped going to theJUNOs in 1996 as they were both disap-pointed at how they were treated
Stan Klees was a very early supporterof Canadian talent Long before the CRTCbrought in the CanCon regulations which
DOUG THOMPSON
Stan fought long and hard for he wascreating Canadian hit records with artistslike Shirley Matthews and Little Caesar andthe Consuls on labels such as Tamaracand Red Leaf Stanrsquos design of the MAPLlogo is still in use today
At the 2001 SOCAN dinner whereKlees was given a Special AchievementAward the audience of Canadian musi-cians songwriters and publishers gavehim a seven-minute standing ovation
Although Walt Grealis who died ofcancer in 2004 received the Order ofCanada in 1994 for his contributions tothe Canadian music industry Stan Kleeshas not yet been so honoured
Itrsquos time we change that
Doug Thompson can be reached by e-mailat dougtrogerscom
BDSept10qxdBD 19082010 1743 Page 25
Introd ucing
Connect your music scheduler directly to your PPM~ listeners
I CE + REACT I
dleercsworkscom 1877774107bull
wwwmediamonitorscom wwwgselectorcom
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26 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Ants donrsquot sleep
Do you believe that ants donrsquotsleep Do you believe that agiraffe can go without water
longer than a camel Whether or not youbelieve these statements depends on whosays them
Apparently if a person with a foreignaccent told you these things you would-nrsquot believe them
Why According to research at theUniversity of Chicago a foreign accentreduces credibility in ways that the speak-er and the listener donrsquot consciouslyrealize Because an accent makes a per-son harder to understand listeners areless likely to treat what they say as truth-ful The credibility decreases even moreas the accent thickens
ScienceDaily summarized the study asa way ldquoto test the impact of accent on cred-ibility American participants were askedto judge the truthfulness of trivia state-ments by native or non-native speakersof the English languagerdquo and providedtop line findings from the research
Boaz Keysar is a Professor of Psychol-ogy at the University of Chicago and anexpert on communication Keysar saysldquoThe results have important implicationsfor how people perceive non-native speak-ers of a language particularly as mobili-ty increases in the modern world leadingmillions of people to be non-native speak-ers of the language they use daily Theaccent makes it harder for people to
understand what the non-native speakeris saying They misattribute the difficultyof understanding the speech to the truth-fulness of the statementsrdquo
This is perhaps the most relevant out-come of the study for commercial writersand producers If people cannot be clear-ly understood they cannot be believed Wedonrsquot disbelieve consciouslymdashthe accenttricks us into thinking we donrsquot believe itsimply because we donrsquot understand itNow what
There are many great commercials withso-called foreign accents in them Cleverwriting and a unique sound makes thesecommercials really pop Such commercialshave been running for yearsmdashwe can onlyassume they work or the creative wouldhave changed ages ago
The unmistakable voice of HughHeron of Heathwood Homes is just thatmdashunmistakable His voice oozes credibil-ity due in large part to the fact that healways speaks with sincerity While theoccasional word or phrase in his thickScottish accent may be difficult to wrapyour ear around the overall tone of hisvoice makes Hughrsquos commercials standout He told me recently that people hemeets on the street treat him like a friendbecause they feel like theyrsquove met himbefore His voice is unique and memo-rable Thatrsquos why his commercials work
One of my favourite commercialsmakes fun of the stereotypical human
MAUREEN BULLEY
response to people who donrsquot speak yourlanguage ldquoGood Morning is this theinformation deskrdquohellip the opening linein this classic spot for SAS Airlines fea-tures an American speaking to a Europeanhe believes doesnrsquot understand him Sothe American speaks English but does soextremely loudly and extremely slowly Asit happens he is speaking to a British manwho speaks English very well thank youvery much Ironically the American isoverseas and the tables are turnedmdashnowhe is the man with the supposed accent
So is there a place for foreign accentsin radio advertising
Irsquom not entirely sure but what I doknow is that participants in the RadioPower Tools research gave low scores tocommercials that contained a foreign ac-cent if it was ldquoa voice that drips with anon-mainstream accent spoken only bya small group within the population andused for no apparent reasonrdquo
Clearly the operative here is ldquono ap-parent reasonrdquo So if it makes sense toinclude a voice with an accent do so withpurpose I would also suggest using a voicewith a genuine accent instead of tryingto replicate one Yoursquoll be disappointedwith the finished sound of the piece andyour client will be disappointed with theresults of their advertising unless yourvoice talent can truly nail that accent theydonrsquot naturally possess
So do ants sleep or not Accordingto BBC Earth on average a single workerant in Britain takes 250 naps a day buttheyrsquore only a minute long The Queenfalls asleep at far more regular intervalsthan her royal subjects Guess they canrsquotunderstand a word she says
Maureen Bulley is president of THE RADIOSTORE She may be reached at 1-888-DORADIO or at doradiototalnet
BDSept10qxdBD 19082010 1743 Page 26
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Congratulations Facebook you rockAccording to Hitwise Facebook has become the most
visited website in the United States Its market share ofvisits was up 185 over the same time last year Just tocompare Google was up around nine percent
I was going to Google what that meant but it justseemed cruel
I believe it means that we are spending more timepoking people we wouldnrsquot waste the time of day to chatwith than we are looking up important stuff like sportsstats or interesting uses for peanut butter (which incidentally include lubricant pet pill disguiser andpaper label remover Really I Googled it)
Wersquove all Googled ourselves from time to time manyof us using a computer
But facebook it Facebook is taking over the worldAs you read this I am on Facebook Go aheadhellip go
friend mehellip Irsquoll be there Itrsquos where I live nowFacebook tempts us with the egotistical promise that
someone somewhere on the planet really really wantsto know every single errant thought that crosses our
minds AND they want to see photos AND they want toknow what we think about their thoughts AND photos
Capitalized conjunctions aside Facebook is theperfect place to cut and paste the creative work of othersinto our electronic personas instead of actually doingsomething creative or original ourselves thus savingtime that we can then use to do more poking and lesstalking How am I today Just check out the stolen lyricfrom someone elsersquos song I have posted as my ldquostatusupdaterdquo Apparently today I am a little Olivia NewtonJohn (pre-Grease)
Itrsquos a diseaseI must comment on your new cat photo or I will dieOops hang on a sechellip gotta return a poke Back
now LMAO Freakinrsquo funny catsLike you I joined initially to see what all the fuss
was about In its original days Facebookers were lessconcerned about security so you could scan astrangerrsquos profile check out their friends and eventheir friendsrsquo friends It was a voyeuristic orgy of peek-age Not that any of us did that sort of thing of course
Once the lurking was curtailed the search was on forco-workers and family members as we embarked on awildly competitive jag to snag as many friends as possible
In those early days getting a Friends request was agiddying high
Ooooohhellip someone wants to be my friend INSTANTADD
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 27
Poke-poke
BY MARK LA POINTE
status update
BDSept10qxdBD 19082010 1743 Page 27
Now of course we are more discerning of the company wekeep Do I know them Will they clutter my page with applica-tion drivel and invites to lame events Or worse will they notbe interested in my brilliant application newsfeed and my ldquoohso importantrdquo event
After the friends came the gameshellip sorry ldquoapplicationsrdquo Nowwhen Irsquom too tired to poke I can find out what kind of dog Iam or what country song tells my storyhellip or God help me playFarmville (along with over 83 million other monthly users)
(By the way my answers are dachshund and Goodbye EarlAlso I have never been too tired to poke I know it happens tomen my age but knock on wood I still can)
And letrsquos not forget the frustration of the endless programupdates I just figure out where everything is so I can steer theUSS Facebook without having to rely on Mr Sulu whenBAMhellip my life is chaos again and instead of checking my noti-fications I am driving straight into the sun while Yeoman Randlooks intensely into the soft focus camera In its present incar-nation I still canrsquot find the damn ldquoSign outrdquo tab
It has only taken a few years for a simple social networkingtool to become the worldrsquos biggest scrapbook Our need toshare has even pushed into the formerly sacred Have you seenthe video of the couple that interrupted their ldquoI dosrdquo to updatetheir Facebook status from ldquosinglerdquo to ldquomarried I think I actu-ally threw up a little that time
Remember first second and third base (No not baseball)It has been re-faced
Now therersquos ldquoFace-baserdquo that magical part of love when youchange your status from ldquoSinglerdquo to ldquoIn a relationshiprdquo I assumeit happens after yoursquove rounded the bases a few times
Itrsquos sooooo cute In the same way itrsquos cute when your neigh-boursrsquo kids spray-paint ldquoBUTT FACErdquo on your garage door
FB is a giant black hole of time and effort sucking in every-thing around it without mercy while only giving back invita-tions to play Mafia Wars
Fan Pages are big business now as entertainers and retailersand people with causes can use FB to continue to shamelesslyhump their agendas and doo-dads
Sadly I am now turning into the Facebook equivalent of acranky old man I hate it when my friends donrsquot use actual pho-tos of themselves as their profile pics Since I never actually seethem face-to-face anymore without those photos I have no ideawhat they look like During the Winter Olympics I assumed allmy friends had become hockey sweaters or red leafs
Also I am protective of my Wall Lame status updates nowequal instant ldquoHiderdquo for you ldquoI love my dogrdquo while accurateis your one-way ticket to GONE-ville I may even un-friend youfor that juicy contribution
I would moan on a little longer but in the time it has takenme to write this I have missed 16 crucial status updates (Trevorand Aaron are now friends) three pokes (which still make megiggle like a nine-year-old who thinks ldquopianistrdquo is dirty) and twopage suggestions (Join if you think RUSH deserves inductioninto the R and R hall of famehellip which I do) So I am hittingthe ldquosign outrdquo tab (which I just found thank you very much)
Mark La Pointe is a freelance writer and voice actor forwwwKillervoiceoversca or at least he would be if he would stopfooling around on Facebook He may be reached by e-mail atmarkannounceryahooca
BDSept10qxdBD 19082010 1743 Page 28
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Applied Electronics extends a large thank-you to all our sponsors for their generous support of our 24th annual golf tournament bull
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 29
Gord James comes home
When I was 14 my buddies allwanted to be famous sportsheroes or rock stars I wanted
to be Gord JamesMy obsession with radio came to me
like most of us at an early agemdasheight tobe exact By the time I was 10 and livingin Southern Ontario I knew exactly whichjocks sounded great and by 14 there wasno one better to my ears than Gord James
Gord James is one of the few yeomanof an era in Top 40 and rock radio thatmany view as the halcyon days of radiorsquossound Hersquos still doing itmdashand doing itevery bit as well as he ever has
The latest incarnation of the GordJames Experience is at Hamiltonrsquos newVinyl 953 a place that feels right to himbecause the geography that surrounds thebroadcast studios is literally home
Gord went to high school at Saltfleetin Stoney Creek (now part of Hamilton)and did the WKRP town-to-town up-and-down the dial thing in his first few yearsincluding stops in Cambridge LondonCornwall and Kitchener before landingat CKOC Hamiltonrsquos home of the BIG500 Countdown in the early rsquo70s
In 1974 the now legendary J RobertWood interviewed Gord for an openingat CHUM-FM free form at the time Butit was the ldquocoolrdquo station 1050 CHUMwhere Gord wanted to be
ldquoThank you for coming in and good-byerdquo was the response he remembers
ldquoI realized how much I had to pull upmy boot straps to hang with those guysrdquohe recollects James was talking about thebig voices such as John Majhor TerrySteele Jim Van Horne Mike HollandRoger Ashby and Bob Magee (Magee nowholds down the morning drive slot atVinyl 953 helping give that station a def-inite CHUM flavour that works perfectly)
But it wasnrsquot long before James land-ed a gig at CHUM-AM doing all-nightsand filling in on day shifts now andthen By 1978 CHUM-FM was being pro-grammed by a young upstart named RossDavies and he wanted Gord to comeover to the FM side of the building Thateventually happened too with weekendsafternoons and in 1983 as morning hostalong with Rick Hodge
ldquoThere are so manymemoriesrdquo said James
ldquoOne really stands outI was filling in for RogerAshby As we were doingour birthday feature onair it was mentioned thatit was my birthday andall of sudden a lot ofpeople gathered by thedoor and started singingHappy Birthday I heardtwo younger singingvoices through my head-set and realized that TomJokic our producer had patched in twoof my three children Rachel and Kevinfrom a cell phone and they were singingtheir hearts out out of tempo and out oftune with the rest of the group and Ithought that sounded even better becauseof itrdquo
The sound is what matters to GordJames And he says the fun has not goneout of it And sitting chatting with him is
JAMIE WEST
like pulling into a filling station for pos-itive energy
Vinyl PD Derm Carnduff says thatgetting Gord on board at Vinyl was a nobrainer
ldquoGordrsquos name came to mind prettyquickly His heritage as a Toronto radiopersonality would give us instant credi-bility but ultimately his talent made
Gord one of our top candidatesrdquo saidCarnduff
ldquoHis knowledge of themusic his wit and dedica-tion serve his audience ex-tremely well and the radiostation as wholerdquo Carnduffsaid ldquoAnd oh yeah hersquos gotan okay set of pipes toordquo
ldquoThe saying at CHUMused to be lsquoletrsquos have somefunrsquordquo remembers Gord
I ask him if hersquos still hav-ing fun
ldquoTherersquos no question thatIrsquod do it all over againrdquo Gord
responded ldquoonly this time Irsquod betempted to break a few more rulesrdquo
Now thatrsquos the spirit of a true rockjock shining on after nearly 40 years ofconnecting with all of us
Jamie West is CEO of Westpro Media Incbroadcast consultants and creative contentsuppliers He may be reached by e-mail atwwwwestpromediacom or at 905-541-0127
BDSept10qxdBD 19082010 1743 Page 29
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30 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Fact is facts donrsquot mattermuch anymorehellip
One of the things I enjoy most is alively debate with friends whohave differing points of view I
like the way people get charged up aboutthings they really care about how theyshape their thoughts to support theirarguments
I particularly enjoy it when the debateis over and in the best instances wersquoveall learned something from each otherAnd maybe if our minds are not onlyengaged but ldquoopenrdquo we might find ourposition moving begin questioning theplace where opinion started and realityor facts kick in Unfortunately it seemsthat fact-based debate is a dying art
A new study from University ofMichigan researcher Brendan Nyhan en-titled When Corrections Fail The Persistenceof Political Misperceptions shows that peo-ple who have based their beliefs on mis-information rarely change their mindseven when presented with the facts Evenmore disturbing they often cling evenmore strongly to their beliefs when theyare proven to be inaccurate a phenome-non Nyhan has dubbed ldquobackfirerdquo Notsurprisingly this reaction is most com-mon when it comes to partisan issuesaround politics and social issues
Nyhanrsquos recent study is a follow-upto research he completed with associatesat the University of Michigan in 2005and 2006 Those studies showed a basichuman tendency to continue to believe
in facts we carry in our heads even whentheyrsquove been proven false Nyhan says thisis worse than merely being misinformedit means our views are entrenched andnot subject to sway by any informationsource It isnrsquot information thatrsquos missinghere but rather a basic emotional responsethat makes smart people hang on to falsefacts for reasons it is hard to define
Nyhanrsquos study as well as previousstudies conducted in 2005 and 2006around facts vs perception attempts tounderstand why intelligent people con-tinue to accept misinformation as fact inthe face of contrary proof This may notbe a new practicemdashpeople have alwaysshaped facts to fit the outcome they wantmdashbut Nyhan and others believe there ismore reason for concern now than atany other time
Nyhanrsquos study suggests the underpin-nings on which governments are chosenare becoming more fractured He sayswersquore filtering the information we receivethrough a prism and end up getting areal divergence on all sorts of issues Andthat makes it really hard to have intelli-gent debate He equates the electoratersquosview on politics to sport and says peoplesupport a team because they are emo-tionally committed to them they absorbthe misinformation they need to contin-ue their supportmdashfor better or for worse
Nyhan says we need a ldquosupply-sideapproachrdquo where we try to enforce and
NANCY SMITH
increase the ldquoreputational costsrdquo on peo-ple and institutions who promote bad in-formation Given the numbers it seemsunlikely that this is a viable solutionPartisan news hosts and their networksare making millions while more moder-ate media languishes The cycle continuesbecause audiences are attracted to newsoutlets that reflect their beliefs howeverinaccurate they may be
In fairness to media consumers it isoften difficult to separate whatrsquos accurateand what isnrsquot particularly within an envi-ronment where we get our news in bite-size pieces with little context But Nyhansays the really frightening pattern isnrsquot justwhere we get our news but how we useit If we refuse to change beliefs that arebuilt on inaccuracies the consequencescan be devastating
I read a quote attributed to Kant thatseemed appropriate to Nyhanrsquos studyldquoMankind may be crooked timberuniquely susceptible to ignorance andmisinformation but itrsquos an article offaith that knowledge is the best remedyIf people are furnished with the facts theywill be clearer thinkers and better citi-zens If they are ignorant facts will en-lighten them If they are mistaken factswill set them straightrdquo
Even Kant didnrsquot anticipated the soci-etal impact of spin doctors and media inthe 21st century
Nancy Smith is ChairCEO of NextMedia a Toronto-based business consulting and marketing company She may bereached at (905) 468-7774 or atnsmithnextmediacompanycom
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T 2 0 4 8 8 9 9 2 0 2 E G N E I L S O N D E M A M B C A
D E M A L L E N amp A S S O C I A T E S L T D
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FM PROTECTION RULES ARE CHANGING
BDSept10qxdBD 19082010 1743 Page 30
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 31
Victoria a few days each weekGeorge Gordon who had been
morning Anchor at News1130Vancouver has moved to
CFRA Ottawa as morn-ing News Anchor Hersquosalso tasked with coach-
ing and mentoring otheron-air personalities
There were a number of changesat Corus Entertainment relatedto Corusrsquo most recent organi-zational review to streamlinedecision-making and clarifyroles and mandates Among
the changes Corus TelevisionmdashReporting toDoug Murphy Exec VP and President of CorusTelevision are Colin Bohm VP InternationalAndrew Eddy VP Affiliate Sales Bill Knight
VP Business Developmentand Planning Gerry MackrellVP Airtime Sales Susan RossVP Strategic Planning SusanSchaefer VP Head of Networksand Marketing and JoannaWebb VP Head of Program-ming and Production CorusRadiomdashReporting to HalBlackadar Exec VP and interimPresident of Radio are DaveFarough VP Brands and Pro-gramming in Toronto (was GMat CFPLCFPL-FMCFHKFMCKDK-FM London) Chris Sisammoves in [see below]) DavidHuszar VPGM Interactive andEmerging Platforms (was VPGM Corus Interactive ampIntegrated Solutions) NeilCunningham Director of SalesWestern Canada Garry McKenzieGM Corus Radio Vancouver(was GM at Corus RadioCalgary) Doug RutherfordVPGM Corus Radio Alberta(now also GM at Calgary)Suzanne Carpenter VPGM
CTVrsquos Lloyd Robertson has an-nounced his retirement set fornext summer By putting itoff until then hersquoll roundoff his CTV career at 35years from the day he
joined then-Anchor Harvey Kirck in1976 as co-Anchor of CTVNews Hersquos been Chief Anchorand Senior Editor since 1983Lisa LaFlamme 45 is his suc-cessor She began her broad-cast career at hometownCKCO-TV Kitchener in 1988Reporting stints include IraqAfghanistan Sri Lanka Haitiand as a political correspondent in OttawaFormer NBC News Foreign CorrespondentDawna Friesen is the next Anchor of CanwestrsquosGlobal National succeeding Kevin NewmanFriesen a native of Winnipeg began her careerat CKX-TV Brandon then worked at CBC andCTV before being hired by NBC in 1999Friesenrsquos reporting duties took her throughoutEurope and the Middle East from her base inLondon CKYCITI-FM Winnipeg GM Tom Scottreturns to Citytv Winnipeg thisfall again as GM Scott whojoined Citytv in 2008 moved
to the radio side to be GM at the Rogers-ownedradio stations after the previous manager wastransferred to Vancouver A new GM for theradio cluster is being sought CTVglobemediaSr VP Corporate Communications BonnieBrownlee is no longer in place Her successor isScott Henderson VP Communications Brownleewho joined CTV in 2007 succeeded Mary Powersin the position Douglas Elphick joined Joytv10 Vancouver (ZoomerMedia) as GSM Elphickhad been Director National Sales WesternRegion for CTVglobemedia and was mostrecently with the CTV Olympic BroadcastConsortium Brian Blackburn is no longer GSMat the Jim Pattison Broadcast Group (JPBG)radio stations in Victoria A successor had yetto be named at press time In the interim BruceDavis VP of Sales for JPBG and GM of theKelowna radio properties is filling in Hersquos in
Make sure that BroadcastDialogue has your peoplechanges E-mail station
news to howardbroadcastdialoguecom
LloydRobertson
Dawna Friesen
Lisa Laflamme
Susan Ross
BonnieBrownlee
George Gordon
Joanna Webb
Dave Farough
Andrew Eddy
Chris Sisam
Douglas Elphick
Susan Schaefer
ScottHenderson
David Huszar
Doug Rutherford
Garry McKenzie
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 31
32 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
1071 Abbotsford as Morning Show Hosthellip At new Country sta-tion 1007 HANK-FM Bridgewater launched July 22 JonathanCrouse moved from afternoons on sister station CKBWBridgewater to be the morning show Host Nick Yorston who
moved from Yellowknife does morning newsAndrea James moved from sister station CKDR927 Dryden to do middays while Alicia Huntermoved from CKBW for HANKrsquos afternoon show
Gerry Pigeon whorsquos been with Corus RadioCalgary the past nine years the last six as RSMhas moved to NL Broadcasting in Kamloops asGSM for the companyrsquos three stationsmdashCHNLCKRV-FM and CJKC-FM Shelly Datseris hasbeen appointed Manager Communications atTeletoon Toronto Her background includes sev-en years at Rogers Communications and at RogersTV Diana Swain has beenappointed to Senior Correspon-dent of the CBC News inves-tigative unit The CBC TorontoAnchor will continue to be anoccasional fill-in Anchor on TheNational Dale Jubb is the newManager of Operations at CTV
Calgary Jubb moved from his CEO position atvideo production facility Empowered Media inOttawa Former Ops Mgr Karen Irvine movedto Manager On-Air Operationshellip Justin Park
moved to CTV Calgaryrsquos engi-neering department from sisterCTV Reginahellip Joe McFarlandND at 1021 FM The Lounge(CJCY-FM) Medicine Hat sinceits launch in 2008 moved toCorus Radio Calgary as aReporter New MD at JACKCalgary is Jeff Walker exMDSwing Announcer at K-97Edmonton Chad Thomas hasreturned to Astral Radio Calgaryas Digital Accounts ManagerHe left the stations to found anagency when they were ownedby Standard Radio CalgaryhellipDavid Lee is the new Country Manager Canadafor RCS CanadaMedia Monitors Hersquos based inToronto Lee succeeds Ross Langbell who leftthe company this past spring Jess Bradyjoined Corus Cornwall as Morning Anchor and
Corus Radio Eastern Ontario and VPGMCHEX TV Peterborough and CKWS-TV KingstonMichael Harris GM CKWS-TV and CHEX TV(was GM of CHEX TV only) JJ JohnstonGM Corus Radio Cornwall Kingston andPeterborough (was GM at CorusRadio Vancouver) No longerwith the company are CornwallGM Scott Armstrong and CorusKingston [radio amp TV] GMMike Ferguson who retiredend of August Former CorusRadio Peterborough GM BrianArmstrong moves to GSM) ChrisPandoff VPGM Corus Radio
Toronto and Hamilton (was VPGM for CorusRadio Toronto only but now adds Hamiltonduties held by Suzanne Carpenter) Chris SisamVPGM Corus Radio Southwestern Ontario(based in London Sisam will be responsiblefor Corus Guelph Corus KitchenerCambridgeand London Guus Hazelaar of Corus Guelphhas retired Lars Wunsche GSM Corus RadioToronto (was GM at Dave FM (CJDV-FM)TheBEAT (CKBT-FM) Kitchener)
Mike Finnerty the former Daybreak Host at CBCRadio Montreal returns this fall to anchor themorning show He left last year to work as anonline editor for The Guardian in London NancyWood hosted Daybreak for six months afterFinnertyrsquos departure She left earlier this yearAstral Radio BC Peace Region Brand Director JayTerrence after 10 years at that location three asPD moved to sister station CJAY Calgary tobecome Assistant Brand Director (Brand Directoris Astral nomenclature for PD)hellip After more than 21 yearsCTV Calgary News Anchor BarbHiggins has left her job to
become a mayoral candidate in this fallrsquos elec-tions Higgins and co-anchor Darrel Janz an-chored the News at 6 since March 8 1989 andare considered the longest serving anchor teamin Canadahellip Mark Russett has been promotedto GSM at Newcap Radio Ottawa He joined thestation five years ago as Retail Sales ManagerhellipKenny Jones Morning Show Host at Country933 Fort McMurray for the past nine yearsheaded to Rogers-owned sister station Country
JJ Johnston
Chris Pandoff
Lars Wunsche
Michael Harris
Jay Terrence
Barb Higgins
Kenny Jones
Gerry Pigeon
Mark Russett
Diana Swain
Shelly Datseris
Dale Jubb
Justin Park
Karen Irvine
Jeff Walker
Joe McFarland
Chad Thomas
David Lee HBA
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 32
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 33
Reporter The University ofWestern Ontario graduate madethe move from LondonhellipSheldon MacLeod the formerNDMorning Editor at CKBWBridgewater is now a WeekendNews Anchor and afternoonReporter at News 957 Halifax
Earle Mader PD at C100 Halifaxhas retired Mader spent his30-year broadcast career withthe CHUM station the last twoand a-half years as PD TheBOUNCE PD Chris Duggan has
taken over as PD for both stations Mader won Music Directorof the Year honours (secondary market) at the 2002 CanadianMusic Week Jennifer Yascheshyn has been promoted to PD atCHUM Kingston from Promotions and Marketing Director Shesucceeds Dan Melon who is moving to the faculty at OttawarsquosAlgonquin College New Marketing and Promotions Director isShawn Whalen who continues with his regularFLY-FM Kingston on-air shift Matthew Waddellmoved to TELETOON Canada in Toronto asCreative Director Most recently Waddell wasAssociate Creative Director at Astral TelevisionNetworks Kapila (Kaps) Ratnayake is the newChief Engineer at Corus Radio Cornwall He
had been with Rogers RadioCalgary Succeeding him isJim McTighe from CFJC TV7Kamloopshellip Mid-summer JohnWaterman became the ND at981 FM CKBWHANK (CJHK-FM) Bridgewater Watermanhad been with ATVCTV Halifaxand most recently 917 TheCoast Sechelt
Mark Lade after 50 years behindthe microphone has called itquits During his career Ladeworked at such venues as OwenSound Woodstock Hamilton Chatham NiagaraFalls Welland and London his last stop beingOldies 1410 CKSL London Jennifer Stewart hasbeen promoted to Exec Director of AcquisitionsDevelopment and Feature Film NetworkProgramming at CBCrsquos English TelevisionServiceshellip Ceara Kavanagh has moved from her
Shawn Whalen
SheldonMacLeod
Jess Brady
JenniferYascheshyn
Earle Mader
Jim McTighe
Mark Lade
MatthewWaddell
KapilaRatnayake
JenniferStewart
BDSept10qxdBD 19082010 1743 Page 33
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34 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
PD gig at Vibe 985 Calgary (now Virgin Radio98-5) to return to 1073 KOOL FM Victoriawhere shersquos the afternoon drive Hosthellip DerekLuis is new CEO at National Screen InstituteCanada (NSI) succeeding Susan Millican Hewas a SUN TVQuebecor Media Executivehellip PaulSedik ex of Astral Media Television has landedas Regional General Manager Central Ontarioat NEWAD a Toronto-based agencyhellip FAN 590Toronto fired the morning drive team of DonLandry and Gord Stellick plus morning showHost Mike Hogan Also gone are Announcer RickRalph and Producer Brian AngusTaking over mornings on aninterim basis was Toronto radioveteran Jeff Lumby News 957Halifax talk show Host AndrewKrystal has moved to mid-mornings at The Fanhellip MarkMorris joined 1039 The JuiceKelowna as Afternoon Driversucceeding Ken Allan Joonyer
Morris had been with SUN FM Penticton hellipEdmonton market veteran Shane Michaels isthe new Afternoon Drive Host at 963 CapitalFM Edmonton succeeding Jason Roberts
Roberts moved to 1049 EZ Rock Edmonton asAfternoon Drive Host which resulted in LochlinCross to handle mid-days at The Bearhellip BrentBrooks is now the Morning Host at COUNTRY95 Lethbridge The 25-year veteranrsquos stops haveincluded Calgary Red Deer and Lethbridge withvarious roles such as PD MD and various on-air postshellip Taking over the midday show at Q99Grande Prairie is Renn Davies who moved fromZ99 Red Deer Former midday Host WardLivingston now does drive afterChristy Farrel whorsquod held theposition as well as being MDmoved to Sun FM PentictonPDmorning show Host PaulOuellette adds music dutiesAlso joining the team is CristyEllen from CJNS Meadow LakeSK taking over the productioncreative post
Tamara Konrad has become GMGSM at CKEA957 Edmonton Konrad moves to the HarvardBroadcasting station from her Ops Mgr position
CearaKavanagh
Renn Davies
Derek Luis
Andrew Krystal
Paul Sedik
Brent Brooks
Lochlin Cross
Ward Livingston
Cristy Ellen
Tamara Konrad
BDSept10qxdBD 19082010 1743 Page 34
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 35
at Corus Edmonton where shewas the Ops Managerhellip Inaddition to his GSM responsi-bilities at X929 (CFEX)Calgary Gary Brasil is now alsothe National Sales Manager forthe Harvard grouphellip BroadcastEngineer Chris Terpsma theChief Engineer at VistaBroadcasting has moved tobecome responsible for techoperations at Harvardrsquos newstations in Edmonton and RedDeerhellip Angie Norton hasbecome the new Business Manager forHarvardrsquos Regina and Yorkton stationshellip AndChristian Hall in addition to his responsibilitiesas PDOps Mgr at X929 Calgary is nowProgram Manager for the Harvard AlbertaRadio cluster After 12-years Bill Toffan hasretuned to 1049 The Wolf Regina as PDMorning
Show Host He succeeded Chris White who recently joined theHarvard sales department after having been on the air for 15years and PD for the last three
Heather Ostertag is no longer PresidentCEO of FACTOR theFoundation Assisting Canadian Talent On Recordings Brian
Hetherman FACTORrsquos VP of Industry Affairshas assumed GM duties until anew president is appointedhellipEldon Duchscher after 21 yearswith the Saskatoon Media Groupmdashthe last few years as NewsDirectormdashhas resigned a moveprompted by an opportunity of-fered to his wife at the Universityof Calgary Duchscherrsquos NDposition at CJWW Country 600Magic 983929 The Bull wasfilled by Vanese Ferguson KateBuick after 15 years at CD 989Simcoe is now PDMidday Hostat K-Rock 1055 CharlottetownSucceeding her in mornings atSimcoe is Asta Syri who joinedGerry Hamill and Renee BerubeCD 989 VPGM Blair Daggetttook over PD responsibilitieson an interim basis AcadiaBroadcasting Thunder Bay PD
Sandra Dolynchuk resigned citing family reasonsShe returned to Winnipeg and joined K-Rock1007 as PDhellip A (CKVR-TV) Barrie AnchorLance Chilton after almost 12 years as even-ing news Anchor has moved on leaving thebroadcast business to try his hand in realestate Rhonda Messieh is the new MarketingManager at CHCH News Hamilton Prior tothat shersquod been Marketing Manager for CorusEntertainmentrsquos CMT Paul Timm has been ap-pointed Digital Accounts Manager for AstralRadio Manitobahellip CBC has appointed Greg Guyas the Senior Communications Officer for NovaScotia Guy has 23+ years experience at theHalifax Herald and with his own companyhellipDavid Magro is now responsible for imaging andcommercial production withinthe Rogers Radio Toronto clus-ter production department His20-year career includes stops atVirgin Radio 999 Toronto CorusToronto New Flow 935 Toronto
and Z103 Toronto Marvin Piuti is now ND at897 Sun FM (CJSUFM) Duncan Most recent-ly he was with CHEK-TV Victoria The New VImdashnow A (CIVI-TV)mdashVictoria and is an alumnusof Citytv TorontoMuchMusic He succeeded RicRathburn who retired Samantha Cook has suc-ceeded Brian Bolt as the Program Coordinator
for the radio broadcasting pro-gram at Hamiltonrsquos Mohawk College Cookbrings 10 years of broadcast experience to hernew position having worked at Country 953Hamilton Energy FM Toronto Kiss FM Torontoand YTVhellip Darryl Henry moved to 981 CHFIToronto after having done mid-days at Astralrsquos973 Torontohellip Stephen Smart formerly of CTVBritish Columbia has moved to become theLegislative Correspondent in Victoria for CBCTelevisionhellip Mastermind is no longer the after-noon Drive Host at Virgin Radio 98-5 CalgaryHolding that spot now is Simon Mitchell abroadcast veteran with stops in AustraliaVancouver and Victoriahellip Michael Lewis is nowChief Engineer at Starboard Communications inBelleville The former Rogers Radio Lethbridgeemployee also provides technical services toDAWG FM Ottawa
Will MacKay ex of Corus Radio Kitchener is the
Stephen Smart
VaneseFerguson
Gary Brasil
Christian Hall
Chris Terpsma Chris White
Bill Toffan
HeatherOstertag
Asta Syri
Kate Buick
EldonDuchscher
SandraDolynchuk
David Magro
Greg Guy
Marvin Piuti
Samantha Cook
Paul Timm
RhondaMessieh
Will MacKay
BDSept10qxdBD 19082010 1743 Page 35
36 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
new GMGSM at Newcaprsquos K-Rock 893 KentvilleMacKay with 15 years experience in sales andmarketing was a Senior Sales Rep with CorusTim Schutz ex MD at Jack FM Calgary is nowPDMD at Rogersrsquo 1077 The River LethbridgeAt Quebecor at least three new news employ-ees David Akin from Canwestrsquos Ottawa BureauBrian Lilley the Ottawa Bureau Chief at AstralRadio and Tobias Fisher most recently of theCBC They were hired as Quebecor anticipatedwinning a new specialty channel Sun TV NewshellipTV Journalists Herb Luft and John Grant retiredthis summer from CTV (CFCF-TV) MontrealLuft who started working at CFCF as a radionewscaster in 1971 and joined the TV stationfull-time in 1977 is the longest-serving reporterat CTV Montreal Grant had been CTV MontrealrsquosQuebec City Bureau Chief since 1996hellip At AstralTorontorsquos radio cluster layoffs included CFRBAssignment Editor Eileen Berardini eveningAnchor Bob Komsic weekend morning Host
John Donabie and Melissa Boyce (promotions) Vassilios Mimishas been appointed as the new North American BroadcastersAssociation Director of Technology Most recently Mimis servedas Director of Broadcast Technical Policy andPlanning with the Canadian Department ofIndustry 1007 HANK FM Winnipeg PD AbbeyWhite has become PD at sister Newcap stationsKG Country Red Deer and the Country Newcapstations in Brooks Drumheller Stettler andBlairmore Also at Newcaprsquos Southern AlbertaGroup Al Tompson MD and Morning ShowHost at Zed 99 Red Deer added PD for Zed99The Fox Brooks to his responsibilities FormerPD Brent Young is no longer with the organiza-tion Rob Leighton is Astral Radiorsquos new DigitalAccounts Manager for the BC Interior based inKelowna Leighton had been with Telus with anInternetinteractive sales and development back-ground While never in radio he grew up withit and learned vicariously through his fatherGord Leighton a well-known BC broadcast man-ager Also at Astral Radio Kelowna after 38years Ron Wittenberg has retired from broad-casting He began at CKNW New Westminsterthen migrated to the Okanagan roughly 30 yearsago to raise a family Since then hersquos been with the Kelownastations under numerous ownership changes After five yearsat Newcap stations in Halifax and Fredericton Jason ldquoJDrdquoDesrosiers has joined the Evanov Radio Group (ERG) in Halifax
He succeeds Angela Kelly as Promotions andMarketing Director and will also become APDat ERGrsquos second Halifax station expected tolaunch this fall Diane Boehme has been ap-pointed Exec VP Television for EBTV in TorontoEBTV is the banner under which it andBrightlight Pictures will work jointly in the pro-
duction and distribution of TV programming Her backgroundincludes Senior Director Independent Production at CHUMTelevision and Director Original Production at Astral Television At Canadarsquos Olympic Broadcast Media Consortium Gavin Rothhas been promoted to Sales VP and Christos Nikitopoulos to thenewly-created VP of Programming and Revenue Planning posi-tion Roth had been Senior Sales Director for the consortiumNikitopoulos was previously Senior Director of Programmingand Revenue Planning At Clear FM Winnipeg Laurie Jolicoeuris now the Promotion Director She moved from sister Rogersproperty Citytv Winnipeg where she was the Marketing EventsCoordinator Donald Nelson the Senior Broadcast Technologistat CBC Yellowknife transferred to CBC Windsor in the samecapacity Prior to joining CBC he was an Engineering Supervisorin Stamford Connecticut and alsoworked in Northern Canada as anengineering freelancerhellip The husbandand wife morning broadcast team ofBob Wallace and Diana Meder are nowwith Larche Communicationsrsquo new sta-tion 923 FM (CJOS-FM) Owen SoundBoth were most recently with BayshoreBroadcastingrsquos Mix 106 Owen Sound Meder isalso News Director Matt Mise PromotionDirector transferred from sister station KICX917 Sudbury GMGSM is Rob Brignell and PDis Don Vail both also previously employed byBayshore Broadcastinghellip KiSS 925 Torontorsquos newAfternoon Drive Announcer is JJ ex MorningShow Co-Host at The New Flow 935 Torontofor the past three years JJ was also on-air at theprevious incarnation of KiSS With his arrivalCash Conners moved to evenings
Lee Cornell has been appointed Group ProgramDirector at Evanov Radio Group based at theToronto head office Most recently he acted asVPAffiliate Relations International with USbased LDR (Listener Driven Radio) though hehas experience on several continents includingas Group Programmer and Manager in Australiathe UK and the US New PD at 917 The BounceEdmonton is Andy Winford ex of CBS Radio
Herb Luft
Cash Conners
Jason ldquoJDrdquoDesrosiers
Abbey White
Diana Meder ampBob Wallace
JJ
Diane Boehme
John Grant
Matt Mise
Tim Schutz
Rob Leighton
BDSept10qxdBD 19082010 1743 Page 36
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 37
Fresno Wendy Rose the Promotions Directorat Astral Radiorsquos CHAM amp CKOC Hamiltonmoved on after 11 years with the stations Shersquosnow Promotions and Marketing Manager atEvanov Communicationsrsquo FM92 The JewelNEWS COUNTRY AM 1380 Brantfordhellip DavidLindores became the Promotion Director atKiSS 925 981 CHFI Toronto at mid-Junemoving to the Rogers stationsfrom Astral Radio TorontoPrior Astral Lindores had beenwith Universal Music for 14years most of it overseeing theMarketing amp Promotion Depart-
ments of the companyrsquos central regionhellip KateMilton joined 1013 The BOUNCE Halifax asEvening Announcer She had been doing driveat Z103 Halifaxhellip Senior Maintenance Techni-cian Al Adachi after 38 years in broadcastinghas retired He started his career at CKY Winnipegand in 1976 moved to ITV now GlobalEdmontonhellip Jeremy Morrell is the New Manager
of Broadcast Technical Services at The WeatherNetwork Oakville Prior to his appointmentMorrell was Assistant Product Manager andbefore that a Team Leader for Technical Sales atRoss Videohellip David Kincaid after six years withCTV British Columbia and more than twodecades in news broadcasting has moved intoa new careerhellip Paul La Frenais has given uphis position at Novanet in Ajax due to LouGehrigrsquos disease more commonly known asALS His successor is Rod Ditz After 35 yearsat Rohde amp Schwarz including seven on theExecutive Board and five as its ChairmanMichael Vohrer retired On July 1 ManfredFleischmann became President and CEO Eric
Riehl joined Applied Electronics as a TechnologySales Representative Broadcast amp Post Produc-tion Division Riehlrsquos background includes anoperational and systems background in postaudio as well as customer support and salesexperience with editing systems storage solu-tions and broadcast automationarchiving
Kate Milton
Al Adachi
David Kincaid
David Lindores ManfredFleischmann
Wendy Rose
Eric Riehl
BDSept10qxdBD 19082010 1743 Page 37
(
~
~- ~ r~
l lo
~ - ~
~ ~
INNOVATION In TV Opt ics Since 1958
World-Class Lens Technology Local Technical Support Bilingual Local Factory Service Centre 1400 Courtneypark Drive I Mississauga Ontario I LST l H l (905) 795 -2012 I wwwcanonbroadcastcom
38 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Brian Spiers best known as the ex Grass ValleySales Manager for Canada (and based inToronto) moved to Gainesville FL to becomeVP Sales North America for Digital BroadcastInc
SIGN-OFFS
Murray Chercover 80 in Toronto of complica-tions following pneumonia The former CTVPresidentCEO retired in 1990 but continuedas a special consultant to CTV while develop-ing his own Chercover Communications Inaddition to an Emmy for his contributions tothe broadcasting industry Chercover collected
a number of personal honours during his career including theCAB Distinguished Service Gold Ribbon (1986) the CFTA GoldMedal for Lifetime Achievement (1988) a ldquoRockierdquo LifetimeAchievement Award from the Banff Television Festival and hewas named to the CAB Broadcast Hall of Fame in 1994
Myles Morton 85 at Belleville General HospitalMorton the owner of Quinte Broadcasting RadioGroup (CJBQMix 97Rock 107 Belleville) wasalso the former owner of the BellevilleIntelligencer newspaper and Cablevue the localcable company He had been in declininghealth for the past year
Jimmy Dean 81 suddenly at his home in Virginia The Countrymusic legend scored a 1 hit in 1961 with Big Bad John thesong that won him a Grammy Award
Randy Dewell 62 in Halifax of a heart attack and a series ofstrokes The former Halifax alderman award-winning broad-castermdashincluding the Ted Rogers SrVelma Rogers awardmdashandcivil servant had such stops in his on-air career as CFRA OttawaCHUM Toronto CKGM Montreal and CJCH Halifax
Wilbur ldquoWibrdquo Arnold Westby 78 of cancer inYorkton He was a Cameraman and the firstemployee hired at CKOS-TV Yorkton Thirty-fiveyears later he retired as GM His son MarcWestby is Manager Production amp Programmingat CHAT-TV Medicine Hat
John Delazzer suddenly of a heart attack inToronto Delazzer was the voice of TVO formany years and before that an Announcer atCKKW Kitchener
Irwin Barker 58 at Torontorsquos Princess MargaretHospital of a rare and aggressive cancer Barkerwas a writer for shows such as This Hour Has 22Minutes and The Rick Mercer Report Born inWinnipeg Barker worked as a public policy re-search consultant for Angus Reid and as a lec-turer in sociology at the University of Alberta
and the University of Manitoba
Gordon Allan Brady of cancer in the CentralOkanagan Hospice House In 1969 he startedCKQR Castlegar managing it through 1990when it was sold The station is now an Astralproperty
Brian Spiers
Phot
o co
urte
sy o
f Cas
tane
t
BDSept10qxdBD 19082010 1743 Page 38
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middot ~
This (~dilion is hlOllAhl lo you by
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f crnsidcbull1middot lhtbullstbull tmiddoto1111mnitmiddots lind lcnmiddot lintmiddot 111middotod11tmiddotls and stmiddot1middotktmiddots
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 39
One of those parameters that weall jabber about frequently in thetransmission game is Standing
Wave Ratio or SWR Itrsquos a pity that therersquosso much misunderstanding surroundingan essentially simple concept
Your transmitter is connected to yourantenna or load with a length of trans-mission line Transmission line theory tellsus that in an ideal lossless world if allthree of these items are perfectly matched(at 50 ohms or whatever) then all of theRF energy leaving the transmitter will ar-rive at the antenna and be radiated fromthere In the real world there will besome slight attenuation from the trans-mission line and some of the energythat does make it to the antenna will bereflected back to the transmitter by slightimpedance mismatch
The phase difference between the for-ward-going incident wave and the reflect-ed wave varies along the line but isconstant at any point on the line This iswhere the expression ldquoStanding Wavesrdquocomes frommdashalthough the waves actual-ly travel along the line the voltage nodesappear to be stationary
Where the voltages of the incidentand reflected waves are in phase there isa maximum and where they are out ofphase a minimum The Voltage StandingWave Ratio or VSWR is the ratio of themagnitude of the maximum voltage onthe line to the minimum There is also aCurrent Standing Wave Ratio which willhave the identical value so clearly the V
really) in dB But when we get right downto it a low value of return loss means thesame thing as a high value of SWRmdashtrouble coming up ahead fast
Those high SWR values mean that thepeak RF voltage at ldquonodesrdquo on the linewhere the forward and reflected voltagesadd in phase will be high As the wavesbounce back and forth repeatedly betweensource and load that voltage can becomevery high If it exceeds the dielectric break-down voltage of the line arcing willensue That Teflon insulation will breakdown to carbon and now we have ashort The short gives us another point ofhigh reflections and so the cycle contin-ues back towards the transmitter
Aside from the transmission line dam-age the transmitter doesnrsquot care much forthe mismatch either Again peak voltagesand currents are suddenly much higherthan planned for and will stress the ampli-fierrsquos components Even if the parts arenrsquotoverstressed to the point of failure effi-ciency drops and temperatures rise Atbroadcast power levels something gen-erally has to give pretty quickly Which iswhy so much attention has gone intoSWR detection and power foldback frommanufacturers
Dan Roach works at SW Davis BroadcastTechnical Services Ltd a contract engineer-ing firm based in Vancouver He may bereached at danbroadcasttechnicalcom
BY DAN ROACH
ENGINEERING
in VSWR is not needed and we can simpli-fy our expression to SWR without givingup anything (The continued popularityof that V in VSWR is another one of thegreat mysteries of our age)
A perfect load would result in anSWR of 100 an open circuit or a short atthe end of the line will give us an SWRnear infinity (there is some attenuationthat keeps us from getting all the waythere)
An alternate expression we donrsquot usemuch in broadcasting perhaps to ourown misfortune is Reflection Coefficientwhich is simply the ratio of the reflectedwave voltage to the forward wave volt-age A perfect match gives a reflectioncoefficient of 0 a short-circuit load has acoefficient of -10 and an open circuitrsquoscoefficient is +10 Conceptually this is alittle simpler to grasp than SWR But itamounts to the same thing
Next comes the very popular but per-haps overused expression of Return LossIf we take 20 times the logarithm of theratio of the magnitudes of the reflectedvoltage and the forward voltage we endup with a number in decibels that repre-sents the power ldquolostrdquo in the load betweenthe incident and reflected waves
One of my favourite textbooks de-scribes this whole concept as ldquosillyrdquoNevertheless it remains popular proba-bly because we all know how much engi-neers love to express things (all things
Reflections on standing waves
BDSept10qxdBD 19082010 1743 Page 39
The Davicom MAC wont
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The Western Association of Broadcastersthanks our valued sponsors who helped
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Platinum
A special thank you to the Delta Lodge at Kananaskis for being our long term hotel provider and sponsoringour early bird registration
Western Association of Broadcasters 2010 - 2011 Board of DirectorsRichard Kroeker President Mitch Bozak Past President Wade Moffatt Director Doug Gunn Director Tom Scott DirectorVic Dubois Director Tom Newton Director Neil Shewchuk Director Paula Davies Director Michael Olstrom Director
JOIN US JUNE 8 ndash 10 2011 IN BANFF ALBERTA TO CELEBRATE THE WABrsquoS 77TH ANNIVERSARY bull WWWWABCA
The Western Association of Broadcasterswould like to recognize and honour this
yearrsquos winners of the WAB Gold MedalAwards The Gold Medal Awards are presented to WABmember stations for outstanding contribution to the Canadianbroadcasting industry in the area of community service
The Radio Gold Medal winners for 2010 are
CKBI Prince AlbertGive a LittleLife Day
The Television Gold Medal winner for 2010 isCTV Edmonton for the Rink of Dreams
The Wolf 1049Regina ndash TheInterview
Al Thorgeirson
Menno Friesen
The 2010 Western Associationof Broadcasters Broadcaster ofthe Year is Al Thorgeirson
Menno Friesen is our newHonourary Life Member
The WAB 2010 BroadcastPartner of the Year isthe Kinsmen Foundationof Saskatchewan
BDSept10qxdBD 19082010 1743 Page 40
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ltFEFF00560065007200770065006e00640065006e0020005300690065002000640069006500730065002000450069006e007300740065006c006c0075006e00670065006e0020007a0075006d002000450072007300740065006c006c0065006e00200076006f006e002000410064006f006200650020005000440046002d0044006f006b0075006d0065006e00740065006e002c00200076006f006e002000640065006e0065006e002000530069006500200068006f006300680077006500720074006900670065002000500072006500700072006500730073002d0044007200750063006b0065002000650072007a0065007500670065006e0020006d00f60063006800740065006e002e002000450072007300740065006c006c007400650020005000440046002d0044006f006b0075006d0065006e007400650020006b00f6006e006e0065006e0020006d006900740020004100630072006f00620061007400200075006e0064002000410064006f00620065002000520065006100640065007200200035002e00300020006f0064006500720020006800f600680065007200200067006500f600660066006e00650074002000770065007200640065006e002egt ESP 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 ETI 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 GRE 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HEB 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HRV (Za stvaranje Adobe PDF dokumenata najpogodnijih za visokokvalitetni ispis prije tiskanja koristite ove postavke Stvoreni PDF dokumenti mogu se otvoriti Acrobat i Adobe Reader 50 i kasnijim verzijama) HUN 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ltFEFF9ad854c18cea306a30d730ea30d730ec30b951fa529b7528002000410064006f0062006500200050004400460020658766f8306e4f5c6210306b4f7f75283057307e305930023053306e8a2d5b9a30674f5c62103055308c305f0020005000440046002030d530a130a430eb306f3001004100630072006f0062006100740020304a30883073002000410064006f00620065002000520065006100640065007200200035002e003000204ee5964d3067958b304f30533068304c3067304d307e305930023053306e8a2d5b9a306b306f30d530a930f330c8306e57cb30818fbc307f304c5fc59808306730593002gt KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020ace0d488c9c80020c2dcd5d80020c778c1c4c5d00020ac00c7a50020c801d569d55c002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt LTH 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maken die zijn geoptimaliseerd voor prepress-afdrukken van hoge kwaliteit De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 POL 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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 19
From reports of dwindling viewer-ship and ad avoidance to increasedcompetition from the Internet
much has been written about televisionrsquosapparent demise However two recentsurveys speak to televisionrsquos ongoingstrengths as an advertising mediumeven among younger demographics whoare often purported to be disappearing
When personal video recorders (PVRs)were first introduced many said that thistechnology would lead to television adavoidance (and ultimately ineffective-ness) among the majority of CanadiansYears later only 20 of households inCanada own a PVR Furthermore televi-sion continues to be upheld as the mostinfluential persuasive effective andpowerful advertising medium outper-forming radio Internet print and out-of-home according to Television Bureauof Canadarsquos (TVB) Attitudes Survey con-ducted by BBM Analytics in May 2010
According to this telephone surveywhich polled 1001 people 596 ofadults 18+ said that television advertis-ing was the most influential well aheadof newspapers (131) Internet (119)radio (57) magazines (38) and out-of-home (08) Television was alsofound to be the most persuasive form ofadvertising (598) outdistancing news-paper (131) Internet (74) radio(70) magazines (55) and out-of-home (18)
With regards to efficacy television wasreported to be the most effective adver-tising medium (562) followed at adistance by newspaper (135) Internet(13) radio (74) magazines (32)and out-of-home (21) Similar respons-es were recorded for advertising powerand authority
And while it is often reported thatpeople arenrsquot watching TV anymore the
survey revealed that among adults 18+television had the highest reach of allmedia (857) and people spent themost time with it 239 hours per capitaweekly compared to 183 hours for radio159 hours for Internet 25 hours fornewspaper and 08 hours for magazine
Television was also cited by respon-dents as their ldquomain sourcerdquo for newslocal weather traffic and sports
The results of this survey corroborateTVBrsquos new Ad Receptivity Survey con-ducted by BBM Analytics in June 2010which found that people are most recep-tive and attentive to television advertis-ing and they notice it more This is eventrue for the 18-34 demographicmdashoftencited as elusive television viewers
According to the telephone survey469 of adults 18-34 said they are mostreceptive to advertising messages on tele-vision well ahead of out-of-home (14)Internet (104) radio (82) newspa-per (82) and magazine (49)
For adults 18-49 television (450)was also cited as the medium that theywere the most receptive to for advertisingmessages Radio and out-of-home round-ed out the top three far behind with127 and 112 respectively
The survey further found that adults18-34 paid the most attention to adver-tising on television (469) outperform-ing out-of-home (175) newspaper(91) Internet (85) radio (75)
and magazine (51) Adults 18-49 alsosaid that they paid the most attentionto advertising messages on television(435) well ahead of out-of-home(134) and newspaper (116)
In terms of where people are mostlikely to notice ads 45 of adults 18-34cited television much higher than Inter-net (292) radio (91) newspaper(64) out-of-home (38) and maga-zine (32) For adults 18-49 televisionranked highest with 52 followed byInternet well behind with 225 andradio with 116
Survey participants also named TVcommercials as their favourite form ofadvertising
So despite the emergence of new tech-nology and competing media optionstelevision remains the most effective ad-vertising medium across all demograph-ics Television not only has the ability toinfluence and persuade but Canadiansare also more attentive and receptive tothis medium
And with its ability to deliver highreach and usage marketers should con-sider television as the best foundationupon which to build their communica-tion and business growth plans
Theresa Treutler is President amp CEO of theTelevision Bureau of Canada in Toronto Shemay be reached at (416) 413-3886 or atttreutlertvbca
TV is still the one
THERESA TREUTLER
BDSept10qxdBD 19082010 1743 Page 19
Choose the most capable team for your Conversion to DTV Low amp High Power I VHF amp UHF
Jl0101
lxcera Your Expert Partners for Effective RF Transmission Solut ions
Toll free 1 800 363-0800 middot Montrea l middot Canada middot wwwincospeccom
The Western Association of Broadcasters Board of Directors Neil Shewchuk CIXM-FMWhitecourt Tom Newton CKCK-FMCJME Regina Michael Olstrom Harvard BroadcastingRegina Mitch Bozak Global Regina Paula Davies Citytv Calgary Richard Kroeker Golden
West Broadcasting Steinbach Vic Dubois CJWWCJMK-FMCKBL-FM Saskatoon WadeMoffat CTV Saskatchewan and Doug Gunn The TDL Group Corp Calgary
Eacuteric Paulhus Joe Aguiar Eacutemilie Godbout CRTC Gatineauand Candice Molnar CRTC Winnipeg
Bev Brooke and Glenn Ruskin Rawlco Radio Saskatoon
Wayne Rorker and Torri MuzkaGlobal Saskatoon
Bill Hanson CTV Winnipeg and MichaelOlstrom Harvard Broadcasting Regina
Sandi Leonard and Tom PeacockAstral Radio Calgary
20 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Bill Hanson CTV Winnipeg andAl Thorgeirson Edmonton
BDSept10qxdBD 19082010 1743 Page 20
Images from theWestern Association
of BroadcastersConvention
Lloyd Lewis CTV Edmonton
Sophy Schiller Melina Nathanail Rena Nathanail of Nathanail CaptioningCalgary and Cathy Hanson Red River College Winnipeg
Pam Leyland Rawlco Radio Saskatoon
Stephen Sienko Target Broadcast Sales Torontoand Lyle Walsh GX Radio Yorkton
Joe Uyede Novanet Communications Ajax Bill Hanson CTVWinnipeg and Joanne Uyede Novanet Communications
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 21
Mitch Bozak Global Regina Bill Hanson CTV Winnipeg and Wade Moffat CTV Saskatchewan
Tami Moffatt CTV Saskatoon and Shawna KroekerGolden West Broadcasting Steinbach
BDSept10qxdBD 19082010 1743 Page 21
22 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Important boost for campus radio
One of the highlights in the CRTCrsquosnew policy for campus and com-munity radiomdash$775000 for this
segment of the radio businessmdashmust havebeen like a Christmas gift in the middleof summer
Almost a decade after the last reviewthis policy accepted the argument thatthe poor sisters of the industry shouldget a little slice of talent developmentmoney courtesy of private radio
Often lost in the debate is the rolethat these stations play in advancingbroadcasting in Canada Perhaps the twomost important aspects are that they area training ground for workers for the bigguysmdashprivate and public radiomdashand theyprovide an important platform for alter-nate and new musichellip writ large
When campus radio began it was
generally very low powermdashso low that youcould only hear it on the designated cam-pus and sometimes only over speakersset up around the campus Hardly radioand not really broadcasting Campus sta-tions had a bit of educational content butthey were really alternate and had plentyof spoken word
That distinctiveness has remained thecore of campus radio today and will beso in the new policy with a 15 mini-mum requirement of spoken word andspecialty music and a maximum of 15of the famed ldquosub-category 21rdquo aka poprock and dancemdashthe stuff that you hearon most commercial stations
There isnrsquot a lot of community radioin English-speaking Canada but there isa lot in Quebec where the provincialgovernment for years has been pumpingsmall amounts of money to these stationsoften based in small towns and rural areasof the province
Many campus radio stations are tiedto educational programs in broadcastingand journalism whereby students haveto put in a certain amount of time as partof their course work They get real hands-on experience and are ripe for hiring oncethey graduate Along with them are anendless stream of volunteers who neverreally want to work in radio full-time butlove the opportunity to broadcast tosome kind of niche audience sometimesfor years on end These folks also get afollowing and everyonersquos happy
When it comes to airing alternatemusic itrsquos not just an esoteric thing ofproviding airtime to the weirdoes A lotof what begins as alternate becomes main-streammdashits newer sounds different kindsof music or just decent stuff which thebig guys donrsquot pick up because it is un-known in the market Campus radio actsas a safety net to get us the listeners allkinds of music complementing the com-mercial stations who are driven largely bythe chartsmdashalthough many of them dopay some attention to emerging artists
In short campus radio does vital serv-ice to the development of Cancon andin so doing does take a little pressure off
ANDREW CARDOZO
the commercial guys It has also general-ly done well in portraying and giving air-time to the cultural and racial diversityof Canadiansmdashon campuses and in thewider community
That the CRTC has developed a newmechanism to help non-profit radio isgood for honouring its obligation tohelp the public good Itrsquos called theCommunity Radio Fund of Canada theCRFC something like the CRTC
The next one the Commission woulddo well to look at favourably is nativeradio There are native radio stations innumerous tiny communities in the northand the Native Broadcasting AssistanceProgram located in the Department ofCanadian Heritage has been reducing andnot keeping up with demand In the southis Aboriginal Voices Radio Network(AVRN) with its flagship in Toronto andlicensed in several large cities
Both need help and the CRFC pro-vides a good model for the Commissionto help these stations the way it was ableto assist APTN through subscriber fees
The CRFC is a good mechanism whichshould be used in other settings for oth-er sectors of Canadian broadcasting Thereis a small drop in funds for FACTORMusicAction in the range of three per centThe Commission nevertheless did wellby using the powers under Section 3 ofthe Broadcasting Act to ensure the viabil-ity of the diversity of the system overall
Andrew Cardozo a CRTC Commissionerfrom 1997 through 2003 chairs the NewCanada Institute He may be reached atandrewcardozosympaticoca
Rohde amp Schwarz Canada Inc750 Palladium Drive Suite 102Ottawa ON K2V 1C7Phone (613) 592-8000 bull Fax (613) 592-8009Toll Free (877) 438-2880
wwwrohde-schwarzcom
BDSept10qxdBD 19082010 1743 Page 22
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(J83B A amp C) T-DMB CMMB bull NEW FM Measurement features
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bull 3GHz spectrum ana lyzer bull Power meter with poser sensors
from DC to 40 GHz
Another first for CKUA radio
BY BARBARA JONES
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 23
Over 80 years ago in 1927 publicradio station CKUA was launched inAlberta as the first educational broad-
caster in Canada In 1995 the stationrsquos web-site went live and shortly afterward CKUAmarked another milestone by becomingthe first Canadian radio station to stream itssignal
ldquoThe Internet was in its infancy relativelyspeaking back thenrdquo notes current GeneralManager Ken Regan
When first launched wwwckuacom wasfocused on accredited online teaching It wasclosely associated with Athabasca Universityand IT talent from the school was involved inthe sitersquos creation
Like many listeners Dan Webb was pas-sionate about CKUA and believed it needed astrong web presence The Athabasca University
Thank you for your letterand for dedicating a poemto me this morning on The
Road Home I am originallyfrom Calgary but have
been living in Buenos Airesfor almost two yearsmdash
where I listen regularlyhellip Iwas traveling through
Patagonia hellip and of coursethere is Internet globally andI was able to listen to CKUA
MarayamdashBuenos Aires Argentina
I just recently retired toThailand no more
Alberta wintersmdashsmile but it is wonderful to listento the best radio station online and remind me of the
beautiful long summernights in Alberta
BobmdashKarat Thailand
BDSept10qxdBD 19082010 1743 Page 23
employee volunteered his time and provided the technical expertise to keep the sta-tion on the leading edge nationally
That degree of passion reflects from the stationrsquos on-air talent to its listeners andback again CKUAorg extends the Edmonton stationrsquos reach to additional loyal listen-ers far beyond Albertarsquos broadcasting borders The site averagesbetween 120000 and 150000 unique visitors each month
The last time the on-air station was measured by BBM itachieved a weekly cume of approximately 170000 withmost of that audience found in Alberta
CKUA has uncovered an international audience for itsldquomusic expertrdquo format an audience ready to donate funds tosupport the stationrsquos mandate
Celticmdashjazzmdashpoetrymdashfusionmdashobscure instrumentalhellip the CKUA staff is knownglobally for presenting well-informed programming about all types of music beyondthe confines of mainstream radio
Over two-thirds of the stationrsquos annual budget about $3 million is raised throughvoluntary listener donations The station runs two on-air fund raising campaigns eachyear each lasting 10 days Listeners can donate online 247 a convenient and success-ful website function Online contributions represent about 50 of total voluntary lis-tener donations each year
Regan notes that much of what CKUA is doing online is not unique but reflectiveof the way the world and audiences are changing ldquoEven though we work in a so-calledradio station it is not about radio or television anymorerdquo he said ldquoWe have to stopthinking of ourselves as radio broadcasters We are content producers and distributors
ldquoThe internet has changed the rules of the game Now we have to genuinely thinkabout graphical interfaces and design and video and audiohellip all of these other ele-ments the public just expectsrdquo
Strategically keeping on top of listen-er expectations the station plans to over-haul the design and technical structureof CKUAorg before year end
ldquoIf all we do is continue to streamaudio and not think or do somethingabout the other elements people arejust not going to botherrdquo Reganadds ldquoWe want to try our best tokeep pace with public expectationsrdquo
The stationrsquos passionate listenersask regularly about the music they hearbroadcast or streamed online Today theycan review online playlists but areunable to purchase the music throughthe site To address this demand CKUAis setting up an affiliate agreement withan online music company
ldquoThe principle is to allow users to thegreatest extent possible to be able to usethe CKUA website as a portal by whichthey can access great musicrdquo Regan said
The revamped site will likely includea robust content archive and videos ofmusician interviews from each of CKUArsquosprogramming genres
The station would like to do morepodcasting of its music programming (itcurrently podcasts news and informationshows) but copyright legislation and reg-ulations make that type of service difficult
Taking a page from Webby-award win-ning NPRorg the future CKUAorg mayfeature original online programming web-only articles expanded stories video slideshows artist micro-sites and social net-working tools
It all costs money and requires expert-ise much of which Regan admits thestation doesnrsquot have in-house Howeverhersquos quick to point out that the stationenjoys the luxury of a unique global lis-tenership thatrsquos supportive passionate andpoised to help them achieve CKUArsquos on-line product and programming objectives
ldquoAs long as we articulate to our audi-ence we need to do this and here is whatit will mean to you they will pull out theircredit cardsrdquo he predicts
Hello ThailandArgentina
Barbara Jones isPrincipal of Sailor JonesMedia Inc of OwenSound ON She may bereached by e-mail atbjonessailorjonescom
24 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
BDSept10qxdBD 19082010 1743 Page 24
fHl ~ FILM
[2j RECORDING
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~ POSTPRODUCTION
~ RADIO
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ck)a rodionetwork
DOLBY BROADCAST
IIIDOLBV
dolet Digital KHia sustems
~ iSisox-TE C H lrI CJ LCJC3V
=
~ ~l~iiii~~~di ~ middot middot 1
ltlgt SOrKgtmiddot TECHNIQUE
MONTREAL TORONTO T 514-332-6868 T 416-947-9112
The Art of Listening Makes for Solutions
sonotechniqueca
VANCOUVER T 604-298-2200
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 25
Stan Klees The Original Canadian Music Man (Part 2)
When we last left Stan Klees hersquodbeen in Toronto radio for sever-al years but when his father be-
came ill he gave up his radio career andgot a job at the post office to help paymedical expenses But fate soon steppedin
Stan fell in love with a dancer in theBroadway touring company of Kiss MeKate and because of her ended up spend-ing a lot of time in New York The fre-quency of his trips led to a reservations jobat TCA (later Air Canada) which came inhandy a few years later when CBC TV pro-ducer Stan Jacobson was flying BobbyDarin into Toronto for an appearance onCross Canada Hit Parade
ldquoBy this timerdquo Klees remembered ldquoIwas working for ATCO Records and I wasat CBC waiting for Bobby Darin to fly inIt was my job to look after him once hegot there Stan (Jacobson) came over tome and said lsquoNew Yorkrsquos fogged inDarinrsquos not comingrsquo I said lsquoGive me aminutersquo I made a phone call to Air Canadaand got my old manager I told him theproblem and he said hersquod call me backwhich he did Hersquod got Darin on the nextAmerican Airlines flight into Toronto Iwent to the airport to pick him up gothim to CBC and we became good friendsIn fact he stayed in the guest room at myhouse that night because he couldnrsquot getback to New York We traveled a lot to-gether over the years had a lot of funand I always say that I owe my career to
Bobby Darin because of all the peoplehe put me in contact withrdquo
Klees and Darin remained friends un-til Darinrsquos death in 1973
Another friendship that turned into asuccessful long-time working relationshipwas with Walt Grealis
In 1964 Grealis a former Torontopolice officer and Klees launched RPMWeekly and ran it for the duration of itsexistencehellip with a little help from Stanrsquosmother Klees smiles as he remembersldquoMy mother was the patron saint of RPMWhenever we didnrsquot have enough moneyto pay the post office or the printer shersquodloan us whatever we neededrdquo
Stan and Walt also co-founded theJUNO Awards which began as the RPMAwards
ldquoAt firstrdquo Klees recalls ldquowe thoughtwersquod just do a poll so we put a ballot inRPM people filled it out and mailed orfaxed it back As I recall we got about 150responses but the winners didnrsquot receiveanything
ldquoSomebody came into the office oneday and said lsquoItrsquod be nice if you sent thewinners a scroll or something that theycould hang on the wallrsquo so I designedone and we sent them out The followingyear we decided to throw a party andinvited 75 peoplemdashand 150 showed upWithin 20 minutes there were no sand-wiches left and the bar was finished Waltread off the winnersrsquo names they cameup to pick up their awards and it wasoverrdquo
At the next yearrsquos ceremony Stanrsquosmother came to the rescue once againand made enough sandwiches to lastthrough the eveningrsquos festivities
The RPM Awards eventually becamethe JUNO Awards and a few years laterthe Canadian Academy of Recording Artsamp Sciences an organization set up specif-ically to handle the Awards took over con-trol Stan and Walt stopped going to theJUNOs in 1996 as they were both disap-pointed at how they were treated
Stan Klees was a very early supporterof Canadian talent Long before the CRTCbrought in the CanCon regulations which
DOUG THOMPSON
Stan fought long and hard for he wascreating Canadian hit records with artistslike Shirley Matthews and Little Caesar andthe Consuls on labels such as Tamaracand Red Leaf Stanrsquos design of the MAPLlogo is still in use today
At the 2001 SOCAN dinner whereKlees was given a Special AchievementAward the audience of Canadian musi-cians songwriters and publishers gavehim a seven-minute standing ovation
Although Walt Grealis who died ofcancer in 2004 received the Order ofCanada in 1994 for his contributions tothe Canadian music industry Stan Kleeshas not yet been so honoured
Itrsquos time we change that
Doug Thompson can be reached by e-mailat dougtrogerscom
BDSept10qxdBD 19082010 1743 Page 25
Introd ucing
Connect your music scheduler directly to your PPM~ listeners
I CE + REACT I
dleercsworkscom 1877774107bull
wwwmediamonitorscom wwwgselectorcom
~2002-2010-Honlcon All ll91u- Allshylheproporyol___
26 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Ants donrsquot sleep
Do you believe that ants donrsquotsleep Do you believe that agiraffe can go without water
longer than a camel Whether or not youbelieve these statements depends on whosays them
Apparently if a person with a foreignaccent told you these things you would-nrsquot believe them
Why According to research at theUniversity of Chicago a foreign accentreduces credibility in ways that the speak-er and the listener donrsquot consciouslyrealize Because an accent makes a per-son harder to understand listeners areless likely to treat what they say as truth-ful The credibility decreases even moreas the accent thickens
ScienceDaily summarized the study asa way ldquoto test the impact of accent on cred-ibility American participants were askedto judge the truthfulness of trivia state-ments by native or non-native speakersof the English languagerdquo and providedtop line findings from the research
Boaz Keysar is a Professor of Psychol-ogy at the University of Chicago and anexpert on communication Keysar saysldquoThe results have important implicationsfor how people perceive non-native speak-ers of a language particularly as mobili-ty increases in the modern world leadingmillions of people to be non-native speak-ers of the language they use daily Theaccent makes it harder for people to
understand what the non-native speakeris saying They misattribute the difficultyof understanding the speech to the truth-fulness of the statementsrdquo
This is perhaps the most relevant out-come of the study for commercial writersand producers If people cannot be clear-ly understood they cannot be believed Wedonrsquot disbelieve consciouslymdashthe accenttricks us into thinking we donrsquot believe itsimply because we donrsquot understand itNow what
There are many great commercials withso-called foreign accents in them Cleverwriting and a unique sound makes thesecommercials really pop Such commercialshave been running for yearsmdashwe can onlyassume they work or the creative wouldhave changed ages ago
The unmistakable voice of HughHeron of Heathwood Homes is just thatmdashunmistakable His voice oozes credibil-ity due in large part to the fact that healways speaks with sincerity While theoccasional word or phrase in his thickScottish accent may be difficult to wrapyour ear around the overall tone of hisvoice makes Hughrsquos commercials standout He told me recently that people hemeets on the street treat him like a friendbecause they feel like theyrsquove met himbefore His voice is unique and memo-rable Thatrsquos why his commercials work
One of my favourite commercialsmakes fun of the stereotypical human
MAUREEN BULLEY
response to people who donrsquot speak yourlanguage ldquoGood Morning is this theinformation deskrdquohellip the opening linein this classic spot for SAS Airlines fea-tures an American speaking to a Europeanhe believes doesnrsquot understand him Sothe American speaks English but does soextremely loudly and extremely slowly Asit happens he is speaking to a British manwho speaks English very well thank youvery much Ironically the American isoverseas and the tables are turnedmdashnowhe is the man with the supposed accent
So is there a place for foreign accentsin radio advertising
Irsquom not entirely sure but what I doknow is that participants in the RadioPower Tools research gave low scores tocommercials that contained a foreign ac-cent if it was ldquoa voice that drips with anon-mainstream accent spoken only bya small group within the population andused for no apparent reasonrdquo
Clearly the operative here is ldquono ap-parent reasonrdquo So if it makes sense toinclude a voice with an accent do so withpurpose I would also suggest using a voicewith a genuine accent instead of tryingto replicate one Yoursquoll be disappointedwith the finished sound of the piece andyour client will be disappointed with theresults of their advertising unless yourvoice talent can truly nail that accent theydonrsquot naturally possess
So do ants sleep or not Accordingto BBC Earth on average a single workerant in Britain takes 250 naps a day buttheyrsquore only a minute long The Queenfalls asleep at far more regular intervalsthan her royal subjects Guess they canrsquotunderstand a word she says
Maureen Bulley is president of THE RADIOSTORE She may be reached at 1-888-DORADIO or at doradiototalnet
BDSept10qxdBD 19082010 1743 Page 26
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plus a chance to win an iPad bull
Congratulations Facebook you rockAccording to Hitwise Facebook has become the most
visited website in the United States Its market share ofvisits was up 185 over the same time last year Just tocompare Google was up around nine percent
I was going to Google what that meant but it justseemed cruel
I believe it means that we are spending more timepoking people we wouldnrsquot waste the time of day to chatwith than we are looking up important stuff like sportsstats or interesting uses for peanut butter (which incidentally include lubricant pet pill disguiser andpaper label remover Really I Googled it)
Wersquove all Googled ourselves from time to time manyof us using a computer
But facebook it Facebook is taking over the worldAs you read this I am on Facebook Go aheadhellip go
friend mehellip Irsquoll be there Itrsquos where I live nowFacebook tempts us with the egotistical promise that
someone somewhere on the planet really really wantsto know every single errant thought that crosses our
minds AND they want to see photos AND they want toknow what we think about their thoughts AND photos
Capitalized conjunctions aside Facebook is theperfect place to cut and paste the creative work of othersinto our electronic personas instead of actually doingsomething creative or original ourselves thus savingtime that we can then use to do more poking and lesstalking How am I today Just check out the stolen lyricfrom someone elsersquos song I have posted as my ldquostatusupdaterdquo Apparently today I am a little Olivia NewtonJohn (pre-Grease)
Itrsquos a diseaseI must comment on your new cat photo or I will dieOops hang on a sechellip gotta return a poke Back
now LMAO Freakinrsquo funny catsLike you I joined initially to see what all the fuss
was about In its original days Facebookers were lessconcerned about security so you could scan astrangerrsquos profile check out their friends and eventheir friendsrsquo friends It was a voyeuristic orgy of peek-age Not that any of us did that sort of thing of course
Once the lurking was curtailed the search was on forco-workers and family members as we embarked on awildly competitive jag to snag as many friends as possible
In those early days getting a Friends request was agiddying high
Ooooohhellip someone wants to be my friend INSTANTADD
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 27
Poke-poke
BY MARK LA POINTE
status update
BDSept10qxdBD 19082010 1743 Page 27
Now of course we are more discerning of the company wekeep Do I know them Will they clutter my page with applica-tion drivel and invites to lame events Or worse will they notbe interested in my brilliant application newsfeed and my ldquoohso importantrdquo event
After the friends came the gameshellip sorry ldquoapplicationsrdquo Nowwhen Irsquom too tired to poke I can find out what kind of dog Iam or what country song tells my storyhellip or God help me playFarmville (along with over 83 million other monthly users)
(By the way my answers are dachshund and Goodbye EarlAlso I have never been too tired to poke I know it happens tomen my age but knock on wood I still can)
And letrsquos not forget the frustration of the endless programupdates I just figure out where everything is so I can steer theUSS Facebook without having to rely on Mr Sulu whenBAMhellip my life is chaos again and instead of checking my noti-fications I am driving straight into the sun while Yeoman Randlooks intensely into the soft focus camera In its present incar-nation I still canrsquot find the damn ldquoSign outrdquo tab
It has only taken a few years for a simple social networkingtool to become the worldrsquos biggest scrapbook Our need toshare has even pushed into the formerly sacred Have you seenthe video of the couple that interrupted their ldquoI dosrdquo to updatetheir Facebook status from ldquosinglerdquo to ldquomarried I think I actu-ally threw up a little that time
Remember first second and third base (No not baseball)It has been re-faced
Now therersquos ldquoFace-baserdquo that magical part of love when youchange your status from ldquoSinglerdquo to ldquoIn a relationshiprdquo I assumeit happens after yoursquove rounded the bases a few times
Itrsquos sooooo cute In the same way itrsquos cute when your neigh-boursrsquo kids spray-paint ldquoBUTT FACErdquo on your garage door
FB is a giant black hole of time and effort sucking in every-thing around it without mercy while only giving back invita-tions to play Mafia Wars
Fan Pages are big business now as entertainers and retailersand people with causes can use FB to continue to shamelesslyhump their agendas and doo-dads
Sadly I am now turning into the Facebook equivalent of acranky old man I hate it when my friends donrsquot use actual pho-tos of themselves as their profile pics Since I never actually seethem face-to-face anymore without those photos I have no ideawhat they look like During the Winter Olympics I assumed allmy friends had become hockey sweaters or red leafs
Also I am protective of my Wall Lame status updates nowequal instant ldquoHiderdquo for you ldquoI love my dogrdquo while accurateis your one-way ticket to GONE-ville I may even un-friend youfor that juicy contribution
I would moan on a little longer but in the time it has takenme to write this I have missed 16 crucial status updates (Trevorand Aaron are now friends) three pokes (which still make megiggle like a nine-year-old who thinks ldquopianistrdquo is dirty) and twopage suggestions (Join if you think RUSH deserves inductioninto the R and R hall of famehellip which I do) So I am hittingthe ldquosign outrdquo tab (which I just found thank you very much)
Mark La Pointe is a freelance writer and voice actor forwwwKillervoiceoversca or at least he would be if he would stopfooling around on Facebook He may be reached by e-mail atmarkannounceryahooca
BDSept10qxdBD 19082010 1743 Page 28
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Applied Electronics extends a large thank-you to all our sponsors for their generous support of our 24th annual golf tournament bull
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 29
Gord James comes home
When I was 14 my buddies allwanted to be famous sportsheroes or rock stars I wanted
to be Gord JamesMy obsession with radio came to me
like most of us at an early agemdasheight tobe exact By the time I was 10 and livingin Southern Ontario I knew exactly whichjocks sounded great and by 14 there wasno one better to my ears than Gord James
Gord James is one of the few yeomanof an era in Top 40 and rock radio thatmany view as the halcyon days of radiorsquossound Hersquos still doing itmdashand doing itevery bit as well as he ever has
The latest incarnation of the GordJames Experience is at Hamiltonrsquos newVinyl 953 a place that feels right to himbecause the geography that surrounds thebroadcast studios is literally home
Gord went to high school at Saltfleetin Stoney Creek (now part of Hamilton)and did the WKRP town-to-town up-and-down the dial thing in his first few yearsincluding stops in Cambridge LondonCornwall and Kitchener before landingat CKOC Hamiltonrsquos home of the BIG500 Countdown in the early rsquo70s
In 1974 the now legendary J RobertWood interviewed Gord for an openingat CHUM-FM free form at the time Butit was the ldquocoolrdquo station 1050 CHUMwhere Gord wanted to be
ldquoThank you for coming in and good-byerdquo was the response he remembers
ldquoI realized how much I had to pull upmy boot straps to hang with those guysrdquohe recollects James was talking about thebig voices such as John Majhor TerrySteele Jim Van Horne Mike HollandRoger Ashby and Bob Magee (Magee nowholds down the morning drive slot atVinyl 953 helping give that station a def-inite CHUM flavour that works perfectly)
But it wasnrsquot long before James land-ed a gig at CHUM-AM doing all-nightsand filling in on day shifts now andthen By 1978 CHUM-FM was being pro-grammed by a young upstart named RossDavies and he wanted Gord to comeover to the FM side of the building Thateventually happened too with weekendsafternoons and in 1983 as morning hostalong with Rick Hodge
ldquoThere are so manymemoriesrdquo said James
ldquoOne really stands outI was filling in for RogerAshby As we were doingour birthday feature onair it was mentioned thatit was my birthday andall of sudden a lot ofpeople gathered by thedoor and started singingHappy Birthday I heardtwo younger singingvoices through my head-set and realized that TomJokic our producer had patched in twoof my three children Rachel and Kevinfrom a cell phone and they were singingtheir hearts out out of tempo and out oftune with the rest of the group and Ithought that sounded even better becauseof itrdquo
The sound is what matters to GordJames And he says the fun has not goneout of it And sitting chatting with him is
JAMIE WEST
like pulling into a filling station for pos-itive energy
Vinyl PD Derm Carnduff says thatgetting Gord on board at Vinyl was a nobrainer
ldquoGordrsquos name came to mind prettyquickly His heritage as a Toronto radiopersonality would give us instant credi-bility but ultimately his talent made
Gord one of our top candidatesrdquo saidCarnduff
ldquoHis knowledge of themusic his wit and dedica-tion serve his audience ex-tremely well and the radiostation as wholerdquo Carnduffsaid ldquoAnd oh yeah hersquos gotan okay set of pipes toordquo
ldquoThe saying at CHUMused to be lsquoletrsquos have somefunrsquordquo remembers Gord
I ask him if hersquos still hav-ing fun
ldquoTherersquos no question thatIrsquod do it all over againrdquo Gord
responded ldquoonly this time Irsquod betempted to break a few more rulesrdquo
Now thatrsquos the spirit of a true rockjock shining on after nearly 40 years ofconnecting with all of us
Jamie West is CEO of Westpro Media Incbroadcast consultants and creative contentsuppliers He may be reached by e-mail atwwwwestpromediacom or at 905-541-0127
BDSept10qxdBD 19082010 1743 Page 29
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These prewired jackfield assemblies look and work great They install quickly and easily and they cost less than a plain (bare) jackfield but save you lots of time bull twenty-four 025 TRS jacks bull all primary and normal contacts are prewired bull standard 175 x 19 layout to AMP CHAMP connectors at the back
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30 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Fact is facts donrsquot mattermuch anymorehellip
One of the things I enjoy most is alively debate with friends whohave differing points of view I
like the way people get charged up aboutthings they really care about how theyshape their thoughts to support theirarguments
I particularly enjoy it when the debateis over and in the best instances wersquoveall learned something from each otherAnd maybe if our minds are not onlyengaged but ldquoopenrdquo we might find ourposition moving begin questioning theplace where opinion started and realityor facts kick in Unfortunately it seemsthat fact-based debate is a dying art
A new study from University ofMichigan researcher Brendan Nyhan en-titled When Corrections Fail The Persistenceof Political Misperceptions shows that peo-ple who have based their beliefs on mis-information rarely change their mindseven when presented with the facts Evenmore disturbing they often cling evenmore strongly to their beliefs when theyare proven to be inaccurate a phenome-non Nyhan has dubbed ldquobackfirerdquo Notsurprisingly this reaction is most com-mon when it comes to partisan issuesaround politics and social issues
Nyhanrsquos recent study is a follow-upto research he completed with associatesat the University of Michigan in 2005and 2006 Those studies showed a basichuman tendency to continue to believe
in facts we carry in our heads even whentheyrsquove been proven false Nyhan says thisis worse than merely being misinformedit means our views are entrenched andnot subject to sway by any informationsource It isnrsquot information thatrsquos missinghere but rather a basic emotional responsethat makes smart people hang on to falsefacts for reasons it is hard to define
Nyhanrsquos study as well as previousstudies conducted in 2005 and 2006around facts vs perception attempts tounderstand why intelligent people con-tinue to accept misinformation as fact inthe face of contrary proof This may notbe a new practicemdashpeople have alwaysshaped facts to fit the outcome they wantmdashbut Nyhan and others believe there ismore reason for concern now than atany other time
Nyhanrsquos study suggests the underpin-nings on which governments are chosenare becoming more fractured He sayswersquore filtering the information we receivethrough a prism and end up getting areal divergence on all sorts of issues Andthat makes it really hard to have intelli-gent debate He equates the electoratersquosview on politics to sport and says peoplesupport a team because they are emo-tionally committed to them they absorbthe misinformation they need to contin-ue their supportmdashfor better or for worse
Nyhan says we need a ldquosupply-sideapproachrdquo where we try to enforce and
NANCY SMITH
increase the ldquoreputational costsrdquo on peo-ple and institutions who promote bad in-formation Given the numbers it seemsunlikely that this is a viable solutionPartisan news hosts and their networksare making millions while more moder-ate media languishes The cycle continuesbecause audiences are attracted to newsoutlets that reflect their beliefs howeverinaccurate they may be
In fairness to media consumers it isoften difficult to separate whatrsquos accurateand what isnrsquot particularly within an envi-ronment where we get our news in bite-size pieces with little context But Nyhansays the really frightening pattern isnrsquot justwhere we get our news but how we useit If we refuse to change beliefs that arebuilt on inaccuracies the consequencescan be devastating
I read a quote attributed to Kant thatseemed appropriate to Nyhanrsquos studyldquoMankind may be crooked timberuniquely susceptible to ignorance andmisinformation but itrsquos an article offaith that knowledge is the best remedyIf people are furnished with the facts theywill be clearer thinkers and better citi-zens If they are ignorant facts will en-lighten them If they are mistaken factswill set them straightrdquo
Even Kant didnrsquot anticipated the soci-etal impact of spin doctors and media inthe 21st century
Nancy Smith is ChairCEO of NextMedia a Toronto-based business consulting and marketing company She may bereached at (905) 468-7774 or atnsmithnextmediacompanycom
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T 2 0 4 8 8 9 9 2 0 2 E G N E I L S O N D E M A M B C A
D E M A L L E N amp A S S O C I A T E S L T D
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FM PROTECTION RULES ARE CHANGING
BDSept10qxdBD 19082010 1743 Page 30
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 31
Victoria a few days each weekGeorge Gordon who had been
morning Anchor at News1130Vancouver has moved to
CFRA Ottawa as morn-ing News Anchor Hersquosalso tasked with coach-
ing and mentoring otheron-air personalities
There were a number of changesat Corus Entertainment relatedto Corusrsquo most recent organi-zational review to streamlinedecision-making and clarifyroles and mandates Among
the changes Corus TelevisionmdashReporting toDoug Murphy Exec VP and President of CorusTelevision are Colin Bohm VP InternationalAndrew Eddy VP Affiliate Sales Bill Knight
VP Business Developmentand Planning Gerry MackrellVP Airtime Sales Susan RossVP Strategic Planning SusanSchaefer VP Head of Networksand Marketing and JoannaWebb VP Head of Program-ming and Production CorusRadiomdashReporting to HalBlackadar Exec VP and interimPresident of Radio are DaveFarough VP Brands and Pro-gramming in Toronto (was GMat CFPLCFPL-FMCFHKFMCKDK-FM London) Chris Sisammoves in [see below]) DavidHuszar VPGM Interactive andEmerging Platforms (was VPGM Corus Interactive ampIntegrated Solutions) NeilCunningham Director of SalesWestern Canada Garry McKenzieGM Corus Radio Vancouver(was GM at Corus RadioCalgary) Doug RutherfordVPGM Corus Radio Alberta(now also GM at Calgary)Suzanne Carpenter VPGM
CTVrsquos Lloyd Robertson has an-nounced his retirement set fornext summer By putting itoff until then hersquoll roundoff his CTV career at 35years from the day he
joined then-Anchor Harvey Kirck in1976 as co-Anchor of CTVNews Hersquos been Chief Anchorand Senior Editor since 1983Lisa LaFlamme 45 is his suc-cessor She began her broad-cast career at hometownCKCO-TV Kitchener in 1988Reporting stints include IraqAfghanistan Sri Lanka Haitiand as a political correspondent in OttawaFormer NBC News Foreign CorrespondentDawna Friesen is the next Anchor of CanwestrsquosGlobal National succeeding Kevin NewmanFriesen a native of Winnipeg began her careerat CKX-TV Brandon then worked at CBC andCTV before being hired by NBC in 1999Friesenrsquos reporting duties took her throughoutEurope and the Middle East from her base inLondon CKYCITI-FM Winnipeg GM Tom Scottreturns to Citytv Winnipeg thisfall again as GM Scott whojoined Citytv in 2008 moved
to the radio side to be GM at the Rogers-ownedradio stations after the previous manager wastransferred to Vancouver A new GM for theradio cluster is being sought CTVglobemediaSr VP Corporate Communications BonnieBrownlee is no longer in place Her successor isScott Henderson VP Communications Brownleewho joined CTV in 2007 succeeded Mary Powersin the position Douglas Elphick joined Joytv10 Vancouver (ZoomerMedia) as GSM Elphickhad been Director National Sales WesternRegion for CTVglobemedia and was mostrecently with the CTV Olympic BroadcastConsortium Brian Blackburn is no longer GSMat the Jim Pattison Broadcast Group (JPBG)radio stations in Victoria A successor had yetto be named at press time In the interim BruceDavis VP of Sales for JPBG and GM of theKelowna radio properties is filling in Hersquos in
Make sure that BroadcastDialogue has your peoplechanges E-mail station
news to howardbroadcastdialoguecom
LloydRobertson
Dawna Friesen
Lisa Laflamme
Susan Ross
BonnieBrownlee
George Gordon
Joanna Webb
Dave Farough
Andrew Eddy
Chris Sisam
Douglas Elphick
Susan Schaefer
ScottHenderson
David Huszar
Doug Rutherford
Garry McKenzie
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 31
32 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
1071 Abbotsford as Morning Show Hosthellip At new Country sta-tion 1007 HANK-FM Bridgewater launched July 22 JonathanCrouse moved from afternoons on sister station CKBWBridgewater to be the morning show Host Nick Yorston who
moved from Yellowknife does morning newsAndrea James moved from sister station CKDR927 Dryden to do middays while Alicia Huntermoved from CKBW for HANKrsquos afternoon show
Gerry Pigeon whorsquos been with Corus RadioCalgary the past nine years the last six as RSMhas moved to NL Broadcasting in Kamloops asGSM for the companyrsquos three stationsmdashCHNLCKRV-FM and CJKC-FM Shelly Datseris hasbeen appointed Manager Communications atTeletoon Toronto Her background includes sev-en years at Rogers Communications and at RogersTV Diana Swain has beenappointed to Senior Correspon-dent of the CBC News inves-tigative unit The CBC TorontoAnchor will continue to be anoccasional fill-in Anchor on TheNational Dale Jubb is the newManager of Operations at CTV
Calgary Jubb moved from his CEO position atvideo production facility Empowered Media inOttawa Former Ops Mgr Karen Irvine movedto Manager On-Air Operationshellip Justin Park
moved to CTV Calgaryrsquos engi-neering department from sisterCTV Reginahellip Joe McFarlandND at 1021 FM The Lounge(CJCY-FM) Medicine Hat sinceits launch in 2008 moved toCorus Radio Calgary as aReporter New MD at JACKCalgary is Jeff Walker exMDSwing Announcer at K-97Edmonton Chad Thomas hasreturned to Astral Radio Calgaryas Digital Accounts ManagerHe left the stations to found anagency when they were ownedby Standard Radio CalgaryhellipDavid Lee is the new Country Manager Canadafor RCS CanadaMedia Monitors Hersquos based inToronto Lee succeeds Ross Langbell who leftthe company this past spring Jess Bradyjoined Corus Cornwall as Morning Anchor and
Corus Radio Eastern Ontario and VPGMCHEX TV Peterborough and CKWS-TV KingstonMichael Harris GM CKWS-TV and CHEX TV(was GM of CHEX TV only) JJ JohnstonGM Corus Radio Cornwall Kingston andPeterborough (was GM at CorusRadio Vancouver) No longerwith the company are CornwallGM Scott Armstrong and CorusKingston [radio amp TV] GMMike Ferguson who retiredend of August Former CorusRadio Peterborough GM BrianArmstrong moves to GSM) ChrisPandoff VPGM Corus Radio
Toronto and Hamilton (was VPGM for CorusRadio Toronto only but now adds Hamiltonduties held by Suzanne Carpenter) Chris SisamVPGM Corus Radio Southwestern Ontario(based in London Sisam will be responsiblefor Corus Guelph Corus KitchenerCambridgeand London Guus Hazelaar of Corus Guelphhas retired Lars Wunsche GSM Corus RadioToronto (was GM at Dave FM (CJDV-FM)TheBEAT (CKBT-FM) Kitchener)
Mike Finnerty the former Daybreak Host at CBCRadio Montreal returns this fall to anchor themorning show He left last year to work as anonline editor for The Guardian in London NancyWood hosted Daybreak for six months afterFinnertyrsquos departure She left earlier this yearAstral Radio BC Peace Region Brand Director JayTerrence after 10 years at that location three asPD moved to sister station CJAY Calgary tobecome Assistant Brand Director (Brand Directoris Astral nomenclature for PD)hellip After more than 21 yearsCTV Calgary News Anchor BarbHiggins has left her job to
become a mayoral candidate in this fallrsquos elec-tions Higgins and co-anchor Darrel Janz an-chored the News at 6 since March 8 1989 andare considered the longest serving anchor teamin Canadahellip Mark Russett has been promotedto GSM at Newcap Radio Ottawa He joined thestation five years ago as Retail Sales ManagerhellipKenny Jones Morning Show Host at Country933 Fort McMurray for the past nine yearsheaded to Rogers-owned sister station Country
JJ Johnston
Chris Pandoff
Lars Wunsche
Michael Harris
Jay Terrence
Barb Higgins
Kenny Jones
Gerry Pigeon
Mark Russett
Diana Swain
Shelly Datseris
Dale Jubb
Justin Park
Karen Irvine
Jeff Walker
Joe McFarland
Chad Thomas
David Lee HBA
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 32
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 33
Reporter The University ofWestern Ontario graduate madethe move from LondonhellipSheldon MacLeod the formerNDMorning Editor at CKBWBridgewater is now a WeekendNews Anchor and afternoonReporter at News 957 Halifax
Earle Mader PD at C100 Halifaxhas retired Mader spent his30-year broadcast career withthe CHUM station the last twoand a-half years as PD TheBOUNCE PD Chris Duggan has
taken over as PD for both stations Mader won Music Directorof the Year honours (secondary market) at the 2002 CanadianMusic Week Jennifer Yascheshyn has been promoted to PD atCHUM Kingston from Promotions and Marketing Director Shesucceeds Dan Melon who is moving to the faculty at OttawarsquosAlgonquin College New Marketing and Promotions Director isShawn Whalen who continues with his regularFLY-FM Kingston on-air shift Matthew Waddellmoved to TELETOON Canada in Toronto asCreative Director Most recently Waddell wasAssociate Creative Director at Astral TelevisionNetworks Kapila (Kaps) Ratnayake is the newChief Engineer at Corus Radio Cornwall He
had been with Rogers RadioCalgary Succeeding him isJim McTighe from CFJC TV7Kamloopshellip Mid-summer JohnWaterman became the ND at981 FM CKBWHANK (CJHK-FM) Bridgewater Watermanhad been with ATVCTV Halifaxand most recently 917 TheCoast Sechelt
Mark Lade after 50 years behindthe microphone has called itquits During his career Ladeworked at such venues as OwenSound Woodstock Hamilton Chatham NiagaraFalls Welland and London his last stop beingOldies 1410 CKSL London Jennifer Stewart hasbeen promoted to Exec Director of AcquisitionsDevelopment and Feature Film NetworkProgramming at CBCrsquos English TelevisionServiceshellip Ceara Kavanagh has moved from her
Shawn Whalen
SheldonMacLeod
Jess Brady
JenniferYascheshyn
Earle Mader
Jim McTighe
Mark Lade
MatthewWaddell
KapilaRatnayake
JenniferStewart
BDSept10qxdBD 19082010 1743 Page 33
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CBC Radio-Canada
34 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
PD gig at Vibe 985 Calgary (now Virgin Radio98-5) to return to 1073 KOOL FM Victoriawhere shersquos the afternoon drive Hosthellip DerekLuis is new CEO at National Screen InstituteCanada (NSI) succeeding Susan Millican Hewas a SUN TVQuebecor Media Executivehellip PaulSedik ex of Astral Media Television has landedas Regional General Manager Central Ontarioat NEWAD a Toronto-based agencyhellip FAN 590Toronto fired the morning drive team of DonLandry and Gord Stellick plus morning showHost Mike Hogan Also gone are Announcer RickRalph and Producer Brian AngusTaking over mornings on aninterim basis was Toronto radioveteran Jeff Lumby News 957Halifax talk show Host AndrewKrystal has moved to mid-mornings at The Fanhellip MarkMorris joined 1039 The JuiceKelowna as Afternoon Driversucceeding Ken Allan Joonyer
Morris had been with SUN FM Penticton hellipEdmonton market veteran Shane Michaels isthe new Afternoon Drive Host at 963 CapitalFM Edmonton succeeding Jason Roberts
Roberts moved to 1049 EZ Rock Edmonton asAfternoon Drive Host which resulted in LochlinCross to handle mid-days at The Bearhellip BrentBrooks is now the Morning Host at COUNTRY95 Lethbridge The 25-year veteranrsquos stops haveincluded Calgary Red Deer and Lethbridge withvarious roles such as PD MD and various on-air postshellip Taking over the midday show at Q99Grande Prairie is Renn Davies who moved fromZ99 Red Deer Former midday Host WardLivingston now does drive afterChristy Farrel whorsquod held theposition as well as being MDmoved to Sun FM PentictonPDmorning show Host PaulOuellette adds music dutiesAlso joining the team is CristyEllen from CJNS Meadow LakeSK taking over the productioncreative post
Tamara Konrad has become GMGSM at CKEA957 Edmonton Konrad moves to the HarvardBroadcasting station from her Ops Mgr position
CearaKavanagh
Renn Davies
Derek Luis
Andrew Krystal
Paul Sedik
Brent Brooks
Lochlin Cross
Ward Livingston
Cristy Ellen
Tamara Konrad
BDSept10qxdBD 19082010 1743 Page 34
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 35
at Corus Edmonton where shewas the Ops Managerhellip Inaddition to his GSM responsi-bilities at X929 (CFEX)Calgary Gary Brasil is now alsothe National Sales Manager forthe Harvard grouphellip BroadcastEngineer Chris Terpsma theChief Engineer at VistaBroadcasting has moved tobecome responsible for techoperations at Harvardrsquos newstations in Edmonton and RedDeerhellip Angie Norton hasbecome the new Business Manager forHarvardrsquos Regina and Yorkton stationshellip AndChristian Hall in addition to his responsibilitiesas PDOps Mgr at X929 Calgary is nowProgram Manager for the Harvard AlbertaRadio cluster After 12-years Bill Toffan hasretuned to 1049 The Wolf Regina as PDMorning
Show Host He succeeded Chris White who recently joined theHarvard sales department after having been on the air for 15years and PD for the last three
Heather Ostertag is no longer PresidentCEO of FACTOR theFoundation Assisting Canadian Talent On Recordings Brian
Hetherman FACTORrsquos VP of Industry Affairshas assumed GM duties until anew president is appointedhellipEldon Duchscher after 21 yearswith the Saskatoon Media Groupmdashthe last few years as NewsDirectormdashhas resigned a moveprompted by an opportunity of-fered to his wife at the Universityof Calgary Duchscherrsquos NDposition at CJWW Country 600Magic 983929 The Bull wasfilled by Vanese Ferguson KateBuick after 15 years at CD 989Simcoe is now PDMidday Hostat K-Rock 1055 CharlottetownSucceeding her in mornings atSimcoe is Asta Syri who joinedGerry Hamill and Renee BerubeCD 989 VPGM Blair Daggetttook over PD responsibilitieson an interim basis AcadiaBroadcasting Thunder Bay PD
Sandra Dolynchuk resigned citing family reasonsShe returned to Winnipeg and joined K-Rock1007 as PDhellip A (CKVR-TV) Barrie AnchorLance Chilton after almost 12 years as even-ing news Anchor has moved on leaving thebroadcast business to try his hand in realestate Rhonda Messieh is the new MarketingManager at CHCH News Hamilton Prior tothat shersquod been Marketing Manager for CorusEntertainmentrsquos CMT Paul Timm has been ap-pointed Digital Accounts Manager for AstralRadio Manitobahellip CBC has appointed Greg Guyas the Senior Communications Officer for NovaScotia Guy has 23+ years experience at theHalifax Herald and with his own companyhellipDavid Magro is now responsible for imaging andcommercial production withinthe Rogers Radio Toronto clus-ter production department His20-year career includes stops atVirgin Radio 999 Toronto CorusToronto New Flow 935 Toronto
and Z103 Toronto Marvin Piuti is now ND at897 Sun FM (CJSUFM) Duncan Most recent-ly he was with CHEK-TV Victoria The New VImdashnow A (CIVI-TV)mdashVictoria and is an alumnusof Citytv TorontoMuchMusic He succeeded RicRathburn who retired Samantha Cook has suc-ceeded Brian Bolt as the Program Coordinator
for the radio broadcasting pro-gram at Hamiltonrsquos Mohawk College Cookbrings 10 years of broadcast experience to hernew position having worked at Country 953Hamilton Energy FM Toronto Kiss FM Torontoand YTVhellip Darryl Henry moved to 981 CHFIToronto after having done mid-days at Astralrsquos973 Torontohellip Stephen Smart formerly of CTVBritish Columbia has moved to become theLegislative Correspondent in Victoria for CBCTelevisionhellip Mastermind is no longer the after-noon Drive Host at Virgin Radio 98-5 CalgaryHolding that spot now is Simon Mitchell abroadcast veteran with stops in AustraliaVancouver and Victoriahellip Michael Lewis is nowChief Engineer at Starboard Communications inBelleville The former Rogers Radio Lethbridgeemployee also provides technical services toDAWG FM Ottawa
Will MacKay ex of Corus Radio Kitchener is the
Stephen Smart
VaneseFerguson
Gary Brasil
Christian Hall
Chris Terpsma Chris White
Bill Toffan
HeatherOstertag
Asta Syri
Kate Buick
EldonDuchscher
SandraDolynchuk
David Magro
Greg Guy
Marvin Piuti
Samantha Cook
Paul Timm
RhondaMessieh
Will MacKay
BDSept10qxdBD 19082010 1743 Page 35
36 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
new GMGSM at Newcaprsquos K-Rock 893 KentvilleMacKay with 15 years experience in sales andmarketing was a Senior Sales Rep with CorusTim Schutz ex MD at Jack FM Calgary is nowPDMD at Rogersrsquo 1077 The River LethbridgeAt Quebecor at least three new news employ-ees David Akin from Canwestrsquos Ottawa BureauBrian Lilley the Ottawa Bureau Chief at AstralRadio and Tobias Fisher most recently of theCBC They were hired as Quebecor anticipatedwinning a new specialty channel Sun TV NewshellipTV Journalists Herb Luft and John Grant retiredthis summer from CTV (CFCF-TV) MontrealLuft who started working at CFCF as a radionewscaster in 1971 and joined the TV stationfull-time in 1977 is the longest-serving reporterat CTV Montreal Grant had been CTV MontrealrsquosQuebec City Bureau Chief since 1996hellip At AstralTorontorsquos radio cluster layoffs included CFRBAssignment Editor Eileen Berardini eveningAnchor Bob Komsic weekend morning Host
John Donabie and Melissa Boyce (promotions) Vassilios Mimishas been appointed as the new North American BroadcastersAssociation Director of Technology Most recently Mimis servedas Director of Broadcast Technical Policy andPlanning with the Canadian Department ofIndustry 1007 HANK FM Winnipeg PD AbbeyWhite has become PD at sister Newcap stationsKG Country Red Deer and the Country Newcapstations in Brooks Drumheller Stettler andBlairmore Also at Newcaprsquos Southern AlbertaGroup Al Tompson MD and Morning ShowHost at Zed 99 Red Deer added PD for Zed99The Fox Brooks to his responsibilities FormerPD Brent Young is no longer with the organiza-tion Rob Leighton is Astral Radiorsquos new DigitalAccounts Manager for the BC Interior based inKelowna Leighton had been with Telus with anInternetinteractive sales and development back-ground While never in radio he grew up withit and learned vicariously through his fatherGord Leighton a well-known BC broadcast man-ager Also at Astral Radio Kelowna after 38years Ron Wittenberg has retired from broad-casting He began at CKNW New Westminsterthen migrated to the Okanagan roughly 30 yearsago to raise a family Since then hersquos been with the Kelownastations under numerous ownership changes After five yearsat Newcap stations in Halifax and Fredericton Jason ldquoJDrdquoDesrosiers has joined the Evanov Radio Group (ERG) in Halifax
He succeeds Angela Kelly as Promotions andMarketing Director and will also become APDat ERGrsquos second Halifax station expected tolaunch this fall Diane Boehme has been ap-pointed Exec VP Television for EBTV in TorontoEBTV is the banner under which it andBrightlight Pictures will work jointly in the pro-
duction and distribution of TV programming Her backgroundincludes Senior Director Independent Production at CHUMTelevision and Director Original Production at Astral Television At Canadarsquos Olympic Broadcast Media Consortium Gavin Rothhas been promoted to Sales VP and Christos Nikitopoulos to thenewly-created VP of Programming and Revenue Planning posi-tion Roth had been Senior Sales Director for the consortiumNikitopoulos was previously Senior Director of Programmingand Revenue Planning At Clear FM Winnipeg Laurie Jolicoeuris now the Promotion Director She moved from sister Rogersproperty Citytv Winnipeg where she was the Marketing EventsCoordinator Donald Nelson the Senior Broadcast Technologistat CBC Yellowknife transferred to CBC Windsor in the samecapacity Prior to joining CBC he was an Engineering Supervisorin Stamford Connecticut and alsoworked in Northern Canada as anengineering freelancerhellip The husbandand wife morning broadcast team ofBob Wallace and Diana Meder are nowwith Larche Communicationsrsquo new sta-tion 923 FM (CJOS-FM) Owen SoundBoth were most recently with BayshoreBroadcastingrsquos Mix 106 Owen Sound Meder isalso News Director Matt Mise PromotionDirector transferred from sister station KICX917 Sudbury GMGSM is Rob Brignell and PDis Don Vail both also previously employed byBayshore Broadcastinghellip KiSS 925 Torontorsquos newAfternoon Drive Announcer is JJ ex MorningShow Co-Host at The New Flow 935 Torontofor the past three years JJ was also on-air at theprevious incarnation of KiSS With his arrivalCash Conners moved to evenings
Lee Cornell has been appointed Group ProgramDirector at Evanov Radio Group based at theToronto head office Most recently he acted asVPAffiliate Relations International with USbased LDR (Listener Driven Radio) though hehas experience on several continents includingas Group Programmer and Manager in Australiathe UK and the US New PD at 917 The BounceEdmonton is Andy Winford ex of CBS Radio
Herb Luft
Cash Conners
Jason ldquoJDrdquoDesrosiers
Abbey White
Diana Meder ampBob Wallace
JJ
Diane Boehme
John Grant
Matt Mise
Tim Schutz
Rob Leighton
BDSept10qxdBD 19082010 1743 Page 36
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 37
Fresno Wendy Rose the Promotions Directorat Astral Radiorsquos CHAM amp CKOC Hamiltonmoved on after 11 years with the stations Shersquosnow Promotions and Marketing Manager atEvanov Communicationsrsquo FM92 The JewelNEWS COUNTRY AM 1380 Brantfordhellip DavidLindores became the Promotion Director atKiSS 925 981 CHFI Toronto at mid-Junemoving to the Rogers stationsfrom Astral Radio TorontoPrior Astral Lindores had beenwith Universal Music for 14years most of it overseeing theMarketing amp Promotion Depart-
ments of the companyrsquos central regionhellip KateMilton joined 1013 The BOUNCE Halifax asEvening Announcer She had been doing driveat Z103 Halifaxhellip Senior Maintenance Techni-cian Al Adachi after 38 years in broadcastinghas retired He started his career at CKY Winnipegand in 1976 moved to ITV now GlobalEdmontonhellip Jeremy Morrell is the New Manager
of Broadcast Technical Services at The WeatherNetwork Oakville Prior to his appointmentMorrell was Assistant Product Manager andbefore that a Team Leader for Technical Sales atRoss Videohellip David Kincaid after six years withCTV British Columbia and more than twodecades in news broadcasting has moved intoa new careerhellip Paul La Frenais has given uphis position at Novanet in Ajax due to LouGehrigrsquos disease more commonly known asALS His successor is Rod Ditz After 35 yearsat Rohde amp Schwarz including seven on theExecutive Board and five as its ChairmanMichael Vohrer retired On July 1 ManfredFleischmann became President and CEO Eric
Riehl joined Applied Electronics as a TechnologySales Representative Broadcast amp Post Produc-tion Division Riehlrsquos background includes anoperational and systems background in postaudio as well as customer support and salesexperience with editing systems storage solu-tions and broadcast automationarchiving
Kate Milton
Al Adachi
David Kincaid
David Lindores ManfredFleischmann
Wendy Rose
Eric Riehl
BDSept10qxdBD 19082010 1743 Page 37
(
~
~- ~ r~
l lo
~ - ~
~ ~
INNOVATION In TV Opt ics Since 1958
World-Class Lens Technology Local Technical Support Bilingual Local Factory Service Centre 1400 Courtneypark Drive I Mississauga Ontario I LST l H l (905) 795 -2012 I wwwcanonbroadcastcom
38 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Brian Spiers best known as the ex Grass ValleySales Manager for Canada (and based inToronto) moved to Gainesville FL to becomeVP Sales North America for Digital BroadcastInc
SIGN-OFFS
Murray Chercover 80 in Toronto of complica-tions following pneumonia The former CTVPresidentCEO retired in 1990 but continuedas a special consultant to CTV while develop-ing his own Chercover Communications Inaddition to an Emmy for his contributions tothe broadcasting industry Chercover collected
a number of personal honours during his career including theCAB Distinguished Service Gold Ribbon (1986) the CFTA GoldMedal for Lifetime Achievement (1988) a ldquoRockierdquo LifetimeAchievement Award from the Banff Television Festival and hewas named to the CAB Broadcast Hall of Fame in 1994
Myles Morton 85 at Belleville General HospitalMorton the owner of Quinte Broadcasting RadioGroup (CJBQMix 97Rock 107 Belleville) wasalso the former owner of the BellevilleIntelligencer newspaper and Cablevue the localcable company He had been in declininghealth for the past year
Jimmy Dean 81 suddenly at his home in Virginia The Countrymusic legend scored a 1 hit in 1961 with Big Bad John thesong that won him a Grammy Award
Randy Dewell 62 in Halifax of a heart attack and a series ofstrokes The former Halifax alderman award-winning broad-castermdashincluding the Ted Rogers SrVelma Rogers awardmdashandcivil servant had such stops in his on-air career as CFRA OttawaCHUM Toronto CKGM Montreal and CJCH Halifax
Wilbur ldquoWibrdquo Arnold Westby 78 of cancer inYorkton He was a Cameraman and the firstemployee hired at CKOS-TV Yorkton Thirty-fiveyears later he retired as GM His son MarcWestby is Manager Production amp Programmingat CHAT-TV Medicine Hat
John Delazzer suddenly of a heart attack inToronto Delazzer was the voice of TVO formany years and before that an Announcer atCKKW Kitchener
Irwin Barker 58 at Torontorsquos Princess MargaretHospital of a rare and aggressive cancer Barkerwas a writer for shows such as This Hour Has 22Minutes and The Rick Mercer Report Born inWinnipeg Barker worked as a public policy re-search consultant for Angus Reid and as a lec-turer in sociology at the University of Alberta
and the University of Manitoba
Gordon Allan Brady of cancer in the CentralOkanagan Hospice House In 1969 he startedCKQR Castlegar managing it through 1990when it was sold The station is now an Astralproperty
Brian Spiers
Phot
o co
urte
sy o
f Cas
tane
t
BDSept10qxdBD 19082010 1743 Page 38
r- --bull~
middot ~
This (~dilion is hlOllAhl lo you by
Applied Electronics Ltd Hammond Manufacturing Ltd
CBC Transmission lncospec Communications Inc
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Delco Wire amp Cable Ltd Nova net Communications Ltd
DEM Allen amp Associates Ltd Om neon
General Cable RCS Canada Ltd
Rohde amp Schwarz Canada Inc
Ross Video Ltd
S W Davis Broadcast Technical Services Ltd
Solutions Broadcast RF
Sonotechnique PJL Inc
Western Association of Broadcasters
f crnsidcbull1middot lhtbullstbull tmiddoto1111mnitmiddots lind lcnmiddot lintmiddot 111middotod11tmiddotls and stmiddot1middotktmiddots
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 39
One of those parameters that weall jabber about frequently in thetransmission game is Standing
Wave Ratio or SWR Itrsquos a pity that therersquosso much misunderstanding surroundingan essentially simple concept
Your transmitter is connected to yourantenna or load with a length of trans-mission line Transmission line theory tellsus that in an ideal lossless world if allthree of these items are perfectly matched(at 50 ohms or whatever) then all of theRF energy leaving the transmitter will ar-rive at the antenna and be radiated fromthere In the real world there will besome slight attenuation from the trans-mission line and some of the energythat does make it to the antenna will bereflected back to the transmitter by slightimpedance mismatch
The phase difference between the for-ward-going incident wave and the reflect-ed wave varies along the line but isconstant at any point on the line This iswhere the expression ldquoStanding Wavesrdquocomes frommdashalthough the waves actual-ly travel along the line the voltage nodesappear to be stationary
Where the voltages of the incidentand reflected waves are in phase there isa maximum and where they are out ofphase a minimum The Voltage StandingWave Ratio or VSWR is the ratio of themagnitude of the maximum voltage onthe line to the minimum There is also aCurrent Standing Wave Ratio which willhave the identical value so clearly the V
really) in dB But when we get right downto it a low value of return loss means thesame thing as a high value of SWRmdashtrouble coming up ahead fast
Those high SWR values mean that thepeak RF voltage at ldquonodesrdquo on the linewhere the forward and reflected voltagesadd in phase will be high As the wavesbounce back and forth repeatedly betweensource and load that voltage can becomevery high If it exceeds the dielectric break-down voltage of the line arcing willensue That Teflon insulation will breakdown to carbon and now we have ashort The short gives us another point ofhigh reflections and so the cycle contin-ues back towards the transmitter
Aside from the transmission line dam-age the transmitter doesnrsquot care much forthe mismatch either Again peak voltagesand currents are suddenly much higherthan planned for and will stress the ampli-fierrsquos components Even if the parts arenrsquotoverstressed to the point of failure effi-ciency drops and temperatures rise Atbroadcast power levels something gen-erally has to give pretty quickly Which iswhy so much attention has gone intoSWR detection and power foldback frommanufacturers
Dan Roach works at SW Davis BroadcastTechnical Services Ltd a contract engineer-ing firm based in Vancouver He may bereached at danbroadcasttechnicalcom
BY DAN ROACH
ENGINEERING
in VSWR is not needed and we can simpli-fy our expression to SWR without givingup anything (The continued popularityof that V in VSWR is another one of thegreat mysteries of our age)
A perfect load would result in anSWR of 100 an open circuit or a short atthe end of the line will give us an SWRnear infinity (there is some attenuationthat keeps us from getting all the waythere)
An alternate expression we donrsquot usemuch in broadcasting perhaps to ourown misfortune is Reflection Coefficientwhich is simply the ratio of the reflectedwave voltage to the forward wave volt-age A perfect match gives a reflectioncoefficient of 0 a short-circuit load has acoefficient of -10 and an open circuitrsquoscoefficient is +10 Conceptually this is alittle simpler to grasp than SWR But itamounts to the same thing
Next comes the very popular but per-haps overused expression of Return LossIf we take 20 times the logarithm of theratio of the magnitudes of the reflectedvoltage and the forward voltage we endup with a number in decibels that repre-sents the power ldquolostrdquo in the load betweenthe incident and reflected waves
One of my favourite textbooks de-scribes this whole concept as ldquosillyrdquoNevertheless it remains popular proba-bly because we all know how much engi-neers love to express things (all things
Reflections on standing waves
BDSept10qxdBD 19082010 1743 Page 39
The Davicom MAC wont
IIAC bull fi cf ons let you sleep
Its advanced filtermg un unless youre REALLY needed ctavicom
Intelligence amp Innovation t 1 418682 3380 i f 1418682 8996 www dav1comcom
The Western Association of Broadcastersthanks our valued sponsors who helped
make our 76th Annual Conferencesuch a success
Gold
Silver
Bronze
Patron
Platinum
A special thank you to the Delta Lodge at Kananaskis for being our long term hotel provider and sponsoringour early bird registration
Western Association of Broadcasters 2010 - 2011 Board of DirectorsRichard Kroeker President Mitch Bozak Past President Wade Moffatt Director Doug Gunn Director Tom Scott DirectorVic Dubois Director Tom Newton Director Neil Shewchuk Director Paula Davies Director Michael Olstrom Director
JOIN US JUNE 8 ndash 10 2011 IN BANFF ALBERTA TO CELEBRATE THE WABrsquoS 77TH ANNIVERSARY bull WWWWABCA
The Western Association of Broadcasterswould like to recognize and honour this
yearrsquos winners of the WAB Gold MedalAwards The Gold Medal Awards are presented to WABmember stations for outstanding contribution to the Canadianbroadcasting industry in the area of community service
The Radio Gold Medal winners for 2010 are
CKBI Prince AlbertGive a LittleLife Day
The Television Gold Medal winner for 2010 isCTV Edmonton for the Rink of Dreams
The Wolf 1049Regina ndash TheInterview
Al Thorgeirson
Menno Friesen
The 2010 Western Associationof Broadcasters Broadcaster ofthe Year is Al Thorgeirson
Menno Friesen is our newHonourary Life Member
The WAB 2010 BroadcastPartner of the Year isthe Kinsmen Foundationof Saskatchewan
BDSept10qxdBD 19082010 1743 Page 40
A
EOCUS 2010 CONFERENCE
The Foundation Assisting Canadian Talent on Recordings With Support From Canadas Private Radio Broadcasters
Citytv()oMNr
efA 1l
NewWap RADIO
ltvD
DDB0
~ -shyNovanet
rnmsmiddot
Omada
Globa~
RAWLCb RAD I 0
~ Piaain ~Technical
SlltyV~ s THE CANADIAN PRESS bull
0ROGERS
~ 2010 G0L0 ME0AL AWAR0
~
~ HARVARD
SONY
SaskTe ilsectbull
ltlt ASCII85EncodePages false AllowTransparency false AutoPositionEPSFiles true AutoRotatePages None Binding Left CalGrayProfile (Dot Gain 20) CalRGBProfile (sRGB IEC61966-21) CalCMYKProfile (US Web Coated 050SWOP051 v2) sRGBProfile (sRGB IEC61966-21) CannotEmbedFontPolicy Error CompatibilityLevel 14 CompressObjects Tags CompressPages true ConvertImagesToIndexed true PassThroughJPEGImages true CreateJobTicket false DefaultRenderingIntent Default DetectBlends true DetectCurves 00000 ColorConversionStrategy CMYK DoThumbnails false EmbedAllFonts true EmbedOpenType false ParseICCProfilesInComments true EmbedJobOptions true DSCReportingLevel 0 EmitDSCWarnings false EndPage -1 ImageMemory 1048576 LockDistillerParams false MaxSubsetPct 100 Optimize true OPM 1 ParseDSCComments true ParseDSCCommentsForDocInfo true PreserveCopyPage true PreserveDICMYKValues true PreserveEPSInfo true PreserveFlatness true PreserveHalftoneInfo false PreserveOPIComments true PreserveOverprintSettings true StartPage 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Bicubic GrayImageResolution 300 GrayImageDepth -1 GrayImageMinDownsampleDepth 2 GrayImageDownsampleThreshold 150000 EncodeGrayImages true GrayImageFilter DCTEncode AutoFilterGrayImages true GrayImageAutoFilterStrategy JPEG GrayACSImageDict ltlt QFactor 015 HSamples [1 1 1 1] VSamples [1 1 1 1] gtgt GrayImageDict ltlt QFactor 015 HSamples [1 1 1 1] VSamples [1 1 1 1] gtgt JPEG2000GrayACSImageDict ltlt TileWidth 256 TileHeight 256 Quality 30 gtgt JPEG2000GrayImageDict ltlt TileWidth 256 TileHeight 256 Quality 30 gtgt AntiAliasMonoImages false CropMonoImages true MonoImageMinResolution 1200 MonoImageMinResolutionPolicy OK DownsampleMonoImages true MonoImageDownsampleType Bicubic MonoImageResolution 1200 MonoImageDepth -1 MonoImageDownsampleThreshold 150000 EncodeMonoImages true MonoImageFilter CCITTFaxEncode MonoImageDict ltlt K -1 gtgt AllowPSXObjects false CheckCompliance [ None ] PDFX1aCheck false PDFX3Check false PDFXCompliantPDFOnly false PDFXNoTrimBoxError true PDFXTrimBoxToMediaBoxOffset [ 000000 000000 000000 000000 ] PDFXSetBleedBoxToMediaBox true PDFXBleedBoxToTrimBoxOffset [ 000000 000000 000000 000000 ] PDFXOutputIntentProfile () PDFXOutputConditionIdentifier () PDFXOutputCondition () PDFXRegistryName () PDFXTrapped False CreateJDFFile false Description ltlt ARA ltFEFF06270633062A062E062F0645002006470630064700200627064406250639062F0627062F0627062A002006440625064606340627062100200648062B062706260642002000410064006F00620065002000500044004600200645062A064806270641064206290020064406440637062806270639062900200641064A00200627064406450637062706280639002006300627062A0020062F0631062C0627062A002006270644062C0648062F0629002006270644063906270644064A0629061B0020064A06450643064600200641062A062D00200648062B0627062606420020005000440046002006270644064506460634062306290020062806270633062A062E062F062706450020004100630072006F0062006100740020064800410064006F006200650020005200650061006400650072002006250635062F0627063100200035002E0030002006480627064406250635062F062706310627062A0020062706440623062D062F062B002E0635062F0627063100200035002E0030002006480627064406250635062F062706310627062A0020062706440623062D062F062B002Egt BGR 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 CHS ltFEFF4f7f75288fd94e9b8bbe5b9a521b5efa7684002000410064006f006200650020005000440046002065876863900275284e8e9ad88d2891cf76845370524d53705237300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c676562535f00521b5efa768400200050004400460020658768633002gt CHT ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef69069752865bc9ad854c18cea76845370524d5370523786557406300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt CZE 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 DAN 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 DEU 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 ESP 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 ETI 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 FRA 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 GRE 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 HEB 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 HRV (Za stvaranje Adobe PDF dokumenata najpogodnijih za visokokvalitetni ispis prije tiskanja koristite ove postavke Stvoreni PDF dokumenti mogu se otvoriti Acrobat i Adobe Reader 50 i kasnijim verzijama) HUN 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 ITA 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 JPN ltFEFF9ad854c18cea306a30d730ea30d730ec30b951fa529b7528002000410064006f0062006500200050004400460020658766f8306e4f5c6210306b4f7f75283057307e305930023053306e8a2d5b9a30674f5c62103055308c305f0020005000440046002030d530a130a430eb306f3001004100630072006f0062006100740020304a30883073002000410064006f00620065002000520065006100640065007200200035002e003000204ee5964d3067958b304f30533068304c3067304d307e305930023053306e8a2d5b9a306b306f30d530a930f330c8306e57cb30818fbc307f304c5fc59808306730593002gt KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020ace0d488c9c80020c2dcd5d80020c778c1c4c5d00020ac00c7a50020c801d569d55c002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt LTH 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 LVI 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 NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken die zijn geoptimaliseerd voor prepress-afdrukken van hoge kwaliteit De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 POL 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 PTB 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 RUM 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 RUS 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 SKY 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 SLV 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 SUO 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 SVE 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 TUR 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 UKR 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 ENU (Use these settings to create Adobe PDF documents best suited for high-quality prepress printing Created PDF documents can be opened with Acrobat and Adobe Reader 50 and later) gtgt Namespace [ (Adobe) (Common) (10) ] OtherNamespaces [ ltlt AsReaderSpreads false CropImagesToFrames true ErrorControl WarnAndContinue FlattenerIgnoreSpreadOverrides false IncludeGuidesGrids false IncludeNonPrinting false IncludeSlug false Namespace [ (Adobe) (InDesign) (40) ] OmitPlacedBitmaps false OmitPlacedEPS false OmitPlacedPDF false SimulateOverprint Legacy gtgt ltlt AddBleedMarks false AddColorBars false AddCropMarks false AddPageInfo false AddRegMarks false ConvertColors ConvertToCMYK DestinationProfileName () DestinationProfileSelector DocumentCMYK Downsample16BitImages true FlattenerPreset ltlt PresetSelector MediumResolution gtgt FormElements false GenerateStructure false IncludeBookmarks false IncludeHyperlinks false IncludeInteractive false IncludeLayers false IncludeProfiles false MultimediaHandling UseObjectSettings Namespace [ (Adobe) (CreativeSuite) (20) ] PDFXOutputIntentProfileSelector DocumentCMYK PreserveEditing true UntaggedCMYKHandling LeaveUntagged UntaggedRGBHandling UseDocumentProfile UseDocumentBleed false gtgt ]gtgt setdistillerparamsltlt HWResolution [2400 2400] PageSize [612000 792000]gtgt setpagedevice
The Western Association of Broadcasters Board of Directors Neil Shewchuk CIXM-FMWhitecourt Tom Newton CKCK-FMCJME Regina Michael Olstrom Harvard BroadcastingRegina Mitch Bozak Global Regina Paula Davies Citytv Calgary Richard Kroeker Golden
West Broadcasting Steinbach Vic Dubois CJWWCJMK-FMCKBL-FM Saskatoon WadeMoffat CTV Saskatchewan and Doug Gunn The TDL Group Corp Calgary
Eacuteric Paulhus Joe Aguiar Eacutemilie Godbout CRTC Gatineauand Candice Molnar CRTC Winnipeg
Bev Brooke and Glenn Ruskin Rawlco Radio Saskatoon
Wayne Rorker and Torri MuzkaGlobal Saskatoon
Bill Hanson CTV Winnipeg and MichaelOlstrom Harvard Broadcasting Regina
Sandi Leonard and Tom PeacockAstral Radio Calgary
20 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Bill Hanson CTV Winnipeg andAl Thorgeirson Edmonton
BDSept10qxdBD 19082010 1743 Page 20
Images from theWestern Association
of BroadcastersConvention
Lloyd Lewis CTV Edmonton
Sophy Schiller Melina Nathanail Rena Nathanail of Nathanail CaptioningCalgary and Cathy Hanson Red River College Winnipeg
Pam Leyland Rawlco Radio Saskatoon
Stephen Sienko Target Broadcast Sales Torontoand Lyle Walsh GX Radio Yorkton
Joe Uyede Novanet Communications Ajax Bill Hanson CTVWinnipeg and Joanne Uyede Novanet Communications
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 21
Mitch Bozak Global Regina Bill Hanson CTV Winnipeg and Wade Moffat CTV Saskatchewan
Tami Moffatt CTV Saskatoon and Shawna KroekerGolden West Broadcasting Steinbach
BDSept10qxdBD 19082010 1743 Page 21
22 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Important boost for campus radio
One of the highlights in the CRTCrsquosnew policy for campus and com-munity radiomdash$775000 for this
segment of the radio businessmdashmust havebeen like a Christmas gift in the middleof summer
Almost a decade after the last reviewthis policy accepted the argument thatthe poor sisters of the industry shouldget a little slice of talent developmentmoney courtesy of private radio
Often lost in the debate is the rolethat these stations play in advancingbroadcasting in Canada Perhaps the twomost important aspects are that they area training ground for workers for the bigguysmdashprivate and public radiomdashand theyprovide an important platform for alter-nate and new musichellip writ large
When campus radio began it was
generally very low powermdashso low that youcould only hear it on the designated cam-pus and sometimes only over speakersset up around the campus Hardly radioand not really broadcasting Campus sta-tions had a bit of educational content butthey were really alternate and had plentyof spoken word
That distinctiveness has remained thecore of campus radio today and will beso in the new policy with a 15 mini-mum requirement of spoken word andspecialty music and a maximum of 15of the famed ldquosub-category 21rdquo aka poprock and dancemdashthe stuff that you hearon most commercial stations
There isnrsquot a lot of community radioin English-speaking Canada but there isa lot in Quebec where the provincialgovernment for years has been pumpingsmall amounts of money to these stationsoften based in small towns and rural areasof the province
Many campus radio stations are tiedto educational programs in broadcastingand journalism whereby students haveto put in a certain amount of time as partof their course work They get real hands-on experience and are ripe for hiring oncethey graduate Along with them are anendless stream of volunteers who neverreally want to work in radio full-time butlove the opportunity to broadcast tosome kind of niche audience sometimesfor years on end These folks also get afollowing and everyonersquos happy
When it comes to airing alternatemusic itrsquos not just an esoteric thing ofproviding airtime to the weirdoes A lotof what begins as alternate becomes main-streammdashits newer sounds different kindsof music or just decent stuff which thebig guys donrsquot pick up because it is un-known in the market Campus radio actsas a safety net to get us the listeners allkinds of music complementing the com-mercial stations who are driven largely bythe chartsmdashalthough many of them dopay some attention to emerging artists
In short campus radio does vital serv-ice to the development of Cancon andin so doing does take a little pressure off
ANDREW CARDOZO
the commercial guys It has also general-ly done well in portraying and giving air-time to the cultural and racial diversityof Canadiansmdashon campuses and in thewider community
That the CRTC has developed a newmechanism to help non-profit radio isgood for honouring its obligation tohelp the public good Itrsquos called theCommunity Radio Fund of Canada theCRFC something like the CRTC
The next one the Commission woulddo well to look at favourably is nativeradio There are native radio stations innumerous tiny communities in the northand the Native Broadcasting AssistanceProgram located in the Department ofCanadian Heritage has been reducing andnot keeping up with demand In the southis Aboriginal Voices Radio Network(AVRN) with its flagship in Toronto andlicensed in several large cities
Both need help and the CRFC pro-vides a good model for the Commissionto help these stations the way it was ableto assist APTN through subscriber fees
The CRFC is a good mechanism whichshould be used in other settings for oth-er sectors of Canadian broadcasting Thereis a small drop in funds for FACTORMusicAction in the range of three per centThe Commission nevertheless did wellby using the powers under Section 3 ofthe Broadcasting Act to ensure the viabil-ity of the diversity of the system overall
Andrew Cardozo a CRTC Commissionerfrom 1997 through 2003 chairs the NewCanada Institute He may be reached atandrewcardozosympaticoca
Rohde amp Schwarz Canada Inc750 Palladium Drive Suite 102Ottawa ON K2V 1C7Phone (613) 592-8000 bull Fax (613) 592-8009Toll Free (877) 438-2880
wwwrohde-schwarzcom
BDSept10qxdBD 19082010 1743 Page 22
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from DC to 40 GHz
Another first for CKUA radio
BY BARBARA JONES
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 23
Over 80 years ago in 1927 publicradio station CKUA was launched inAlberta as the first educational broad-
caster in Canada In 1995 the stationrsquos web-site went live and shortly afterward CKUAmarked another milestone by becomingthe first Canadian radio station to stream itssignal
ldquoThe Internet was in its infancy relativelyspeaking back thenrdquo notes current GeneralManager Ken Regan
When first launched wwwckuacom wasfocused on accredited online teaching It wasclosely associated with Athabasca Universityand IT talent from the school was involved inthe sitersquos creation
Like many listeners Dan Webb was pas-sionate about CKUA and believed it needed astrong web presence The Athabasca University
Thank you for your letterand for dedicating a poemto me this morning on The
Road Home I am originallyfrom Calgary but have
been living in Buenos Airesfor almost two yearsmdash
where I listen regularlyhellip Iwas traveling through
Patagonia hellip and of coursethere is Internet globally andI was able to listen to CKUA
MarayamdashBuenos Aires Argentina
I just recently retired toThailand no more
Alberta wintersmdashsmile but it is wonderful to listento the best radio station online and remind me of the
beautiful long summernights in Alberta
BobmdashKarat Thailand
BDSept10qxdBD 19082010 1743 Page 23
employee volunteered his time and provided the technical expertise to keep the sta-tion on the leading edge nationally
That degree of passion reflects from the stationrsquos on-air talent to its listeners andback again CKUAorg extends the Edmonton stationrsquos reach to additional loyal listen-ers far beyond Albertarsquos broadcasting borders The site averagesbetween 120000 and 150000 unique visitors each month
The last time the on-air station was measured by BBM itachieved a weekly cume of approximately 170000 withmost of that audience found in Alberta
CKUA has uncovered an international audience for itsldquomusic expertrdquo format an audience ready to donate funds tosupport the stationrsquos mandate
Celticmdashjazzmdashpoetrymdashfusionmdashobscure instrumentalhellip the CKUA staff is knownglobally for presenting well-informed programming about all types of music beyondthe confines of mainstream radio
Over two-thirds of the stationrsquos annual budget about $3 million is raised throughvoluntary listener donations The station runs two on-air fund raising campaigns eachyear each lasting 10 days Listeners can donate online 247 a convenient and success-ful website function Online contributions represent about 50 of total voluntary lis-tener donations each year
Regan notes that much of what CKUA is doing online is not unique but reflectiveof the way the world and audiences are changing ldquoEven though we work in a so-calledradio station it is not about radio or television anymorerdquo he said ldquoWe have to stopthinking of ourselves as radio broadcasters We are content producers and distributors
ldquoThe internet has changed the rules of the game Now we have to genuinely thinkabout graphical interfaces and design and video and audiohellip all of these other ele-ments the public just expectsrdquo
Strategically keeping on top of listen-er expectations the station plans to over-haul the design and technical structureof CKUAorg before year end
ldquoIf all we do is continue to streamaudio and not think or do somethingabout the other elements people arejust not going to botherrdquo Reganadds ldquoWe want to try our best tokeep pace with public expectationsrdquo
The stationrsquos passionate listenersask regularly about the music they hearbroadcast or streamed online Today theycan review online playlists but areunable to purchase the music throughthe site To address this demand CKUAis setting up an affiliate agreement withan online music company
ldquoThe principle is to allow users to thegreatest extent possible to be able to usethe CKUA website as a portal by whichthey can access great musicrdquo Regan said
The revamped site will likely includea robust content archive and videos ofmusician interviews from each of CKUArsquosprogramming genres
The station would like to do morepodcasting of its music programming (itcurrently podcasts news and informationshows) but copyright legislation and reg-ulations make that type of service difficult
Taking a page from Webby-award win-ning NPRorg the future CKUAorg mayfeature original online programming web-only articles expanded stories video slideshows artist micro-sites and social net-working tools
It all costs money and requires expert-ise much of which Regan admits thestation doesnrsquot have in-house Howeverhersquos quick to point out that the stationenjoys the luxury of a unique global lis-tenership thatrsquos supportive passionate andpoised to help them achieve CKUArsquos on-line product and programming objectives
ldquoAs long as we articulate to our audi-ence we need to do this and here is whatit will mean to you they will pull out theircredit cardsrdquo he predicts
Hello ThailandArgentina
Barbara Jones isPrincipal of Sailor JonesMedia Inc of OwenSound ON She may bereached by e-mail atbjonessailorjonescom
24 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
BDSept10qxdBD 19082010 1743 Page 24
fHl ~ FILM
[2j RECORDING
~ NEW MEDIAS
~ POSTPRODUCTION
~ RADIO
~~ TELEVISION
ck)a rodionetwork
DOLBY BROADCAST
IIIDOLBV
dolet Digital KHia sustems
~ iSisox-TE C H lrI CJ LCJC3V
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~ ~l~iiii~~~di ~ middot middot 1
ltlgt SOrKgtmiddot TECHNIQUE
MONTREAL TORONTO T 514-332-6868 T 416-947-9112
The Art of Listening Makes for Solutions
sonotechniqueca
VANCOUVER T 604-298-2200
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 25
Stan Klees The Original Canadian Music Man (Part 2)
When we last left Stan Klees hersquodbeen in Toronto radio for sever-al years but when his father be-
came ill he gave up his radio career andgot a job at the post office to help paymedical expenses But fate soon steppedin
Stan fell in love with a dancer in theBroadway touring company of Kiss MeKate and because of her ended up spend-ing a lot of time in New York The fre-quency of his trips led to a reservations jobat TCA (later Air Canada) which came inhandy a few years later when CBC TV pro-ducer Stan Jacobson was flying BobbyDarin into Toronto for an appearance onCross Canada Hit Parade
ldquoBy this timerdquo Klees remembered ldquoIwas working for ATCO Records and I wasat CBC waiting for Bobby Darin to fly inIt was my job to look after him once hegot there Stan (Jacobson) came over tome and said lsquoNew Yorkrsquos fogged inDarinrsquos not comingrsquo I said lsquoGive me aminutersquo I made a phone call to Air Canadaand got my old manager I told him theproblem and he said hersquod call me backwhich he did Hersquod got Darin on the nextAmerican Airlines flight into Toronto Iwent to the airport to pick him up gothim to CBC and we became good friendsIn fact he stayed in the guest room at myhouse that night because he couldnrsquot getback to New York We traveled a lot to-gether over the years had a lot of funand I always say that I owe my career to
Bobby Darin because of all the peoplehe put me in contact withrdquo
Klees and Darin remained friends un-til Darinrsquos death in 1973
Another friendship that turned into asuccessful long-time working relationshipwas with Walt Grealis
In 1964 Grealis a former Torontopolice officer and Klees launched RPMWeekly and ran it for the duration of itsexistencehellip with a little help from Stanrsquosmother Klees smiles as he remembersldquoMy mother was the patron saint of RPMWhenever we didnrsquot have enough moneyto pay the post office or the printer shersquodloan us whatever we neededrdquo
Stan and Walt also co-founded theJUNO Awards which began as the RPMAwards
ldquoAt firstrdquo Klees recalls ldquowe thoughtwersquod just do a poll so we put a ballot inRPM people filled it out and mailed orfaxed it back As I recall we got about 150responses but the winners didnrsquot receiveanything
ldquoSomebody came into the office oneday and said lsquoItrsquod be nice if you sent thewinners a scroll or something that theycould hang on the wallrsquo so I designedone and we sent them out The followingyear we decided to throw a party andinvited 75 peoplemdashand 150 showed upWithin 20 minutes there were no sand-wiches left and the bar was finished Waltread off the winnersrsquo names they cameup to pick up their awards and it wasoverrdquo
At the next yearrsquos ceremony Stanrsquosmother came to the rescue once againand made enough sandwiches to lastthrough the eveningrsquos festivities
The RPM Awards eventually becamethe JUNO Awards and a few years laterthe Canadian Academy of Recording Artsamp Sciences an organization set up specif-ically to handle the Awards took over con-trol Stan and Walt stopped going to theJUNOs in 1996 as they were both disap-pointed at how they were treated
Stan Klees was a very early supporterof Canadian talent Long before the CRTCbrought in the CanCon regulations which
DOUG THOMPSON
Stan fought long and hard for he wascreating Canadian hit records with artistslike Shirley Matthews and Little Caesar andthe Consuls on labels such as Tamaracand Red Leaf Stanrsquos design of the MAPLlogo is still in use today
At the 2001 SOCAN dinner whereKlees was given a Special AchievementAward the audience of Canadian musi-cians songwriters and publishers gavehim a seven-minute standing ovation
Although Walt Grealis who died ofcancer in 2004 received the Order ofCanada in 1994 for his contributions tothe Canadian music industry Stan Kleeshas not yet been so honoured
Itrsquos time we change that
Doug Thompson can be reached by e-mailat dougtrogerscom
BDSept10qxdBD 19082010 1743 Page 25
Introd ucing
Connect your music scheduler directly to your PPM~ listeners
I CE + REACT I
dleercsworkscom 1877774107bull
wwwmediamonitorscom wwwgselectorcom
~2002-2010-Honlcon All ll91u- Allshylheproporyol___
26 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Ants donrsquot sleep
Do you believe that ants donrsquotsleep Do you believe that agiraffe can go without water
longer than a camel Whether or not youbelieve these statements depends on whosays them
Apparently if a person with a foreignaccent told you these things you would-nrsquot believe them
Why According to research at theUniversity of Chicago a foreign accentreduces credibility in ways that the speak-er and the listener donrsquot consciouslyrealize Because an accent makes a per-son harder to understand listeners areless likely to treat what they say as truth-ful The credibility decreases even moreas the accent thickens
ScienceDaily summarized the study asa way ldquoto test the impact of accent on cred-ibility American participants were askedto judge the truthfulness of trivia state-ments by native or non-native speakersof the English languagerdquo and providedtop line findings from the research
Boaz Keysar is a Professor of Psychol-ogy at the University of Chicago and anexpert on communication Keysar saysldquoThe results have important implicationsfor how people perceive non-native speak-ers of a language particularly as mobili-ty increases in the modern world leadingmillions of people to be non-native speak-ers of the language they use daily Theaccent makes it harder for people to
understand what the non-native speakeris saying They misattribute the difficultyof understanding the speech to the truth-fulness of the statementsrdquo
This is perhaps the most relevant out-come of the study for commercial writersand producers If people cannot be clear-ly understood they cannot be believed Wedonrsquot disbelieve consciouslymdashthe accenttricks us into thinking we donrsquot believe itsimply because we donrsquot understand itNow what
There are many great commercials withso-called foreign accents in them Cleverwriting and a unique sound makes thesecommercials really pop Such commercialshave been running for yearsmdashwe can onlyassume they work or the creative wouldhave changed ages ago
The unmistakable voice of HughHeron of Heathwood Homes is just thatmdashunmistakable His voice oozes credibil-ity due in large part to the fact that healways speaks with sincerity While theoccasional word or phrase in his thickScottish accent may be difficult to wrapyour ear around the overall tone of hisvoice makes Hughrsquos commercials standout He told me recently that people hemeets on the street treat him like a friendbecause they feel like theyrsquove met himbefore His voice is unique and memo-rable Thatrsquos why his commercials work
One of my favourite commercialsmakes fun of the stereotypical human
MAUREEN BULLEY
response to people who donrsquot speak yourlanguage ldquoGood Morning is this theinformation deskrdquohellip the opening linein this classic spot for SAS Airlines fea-tures an American speaking to a Europeanhe believes doesnrsquot understand him Sothe American speaks English but does soextremely loudly and extremely slowly Asit happens he is speaking to a British manwho speaks English very well thank youvery much Ironically the American isoverseas and the tables are turnedmdashnowhe is the man with the supposed accent
So is there a place for foreign accentsin radio advertising
Irsquom not entirely sure but what I doknow is that participants in the RadioPower Tools research gave low scores tocommercials that contained a foreign ac-cent if it was ldquoa voice that drips with anon-mainstream accent spoken only bya small group within the population andused for no apparent reasonrdquo
Clearly the operative here is ldquono ap-parent reasonrdquo So if it makes sense toinclude a voice with an accent do so withpurpose I would also suggest using a voicewith a genuine accent instead of tryingto replicate one Yoursquoll be disappointedwith the finished sound of the piece andyour client will be disappointed with theresults of their advertising unless yourvoice talent can truly nail that accent theydonrsquot naturally possess
So do ants sleep or not Accordingto BBC Earth on average a single workerant in Britain takes 250 naps a day buttheyrsquore only a minute long The Queenfalls asleep at far more regular intervalsthan her royal subjects Guess they canrsquotunderstand a word she says
Maureen Bulley is president of THE RADIOSTORE She may be reached at 1-888-DORADIO or at doradiototalnet
BDSept10qxdBD 19082010 1743 Page 26
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Congratulations Facebook you rockAccording to Hitwise Facebook has become the most
visited website in the United States Its market share ofvisits was up 185 over the same time last year Just tocompare Google was up around nine percent
I was going to Google what that meant but it justseemed cruel
I believe it means that we are spending more timepoking people we wouldnrsquot waste the time of day to chatwith than we are looking up important stuff like sportsstats or interesting uses for peanut butter (which incidentally include lubricant pet pill disguiser andpaper label remover Really I Googled it)
Wersquove all Googled ourselves from time to time manyof us using a computer
But facebook it Facebook is taking over the worldAs you read this I am on Facebook Go aheadhellip go
friend mehellip Irsquoll be there Itrsquos where I live nowFacebook tempts us with the egotistical promise that
someone somewhere on the planet really really wantsto know every single errant thought that crosses our
minds AND they want to see photos AND they want toknow what we think about their thoughts AND photos
Capitalized conjunctions aside Facebook is theperfect place to cut and paste the creative work of othersinto our electronic personas instead of actually doingsomething creative or original ourselves thus savingtime that we can then use to do more poking and lesstalking How am I today Just check out the stolen lyricfrom someone elsersquos song I have posted as my ldquostatusupdaterdquo Apparently today I am a little Olivia NewtonJohn (pre-Grease)
Itrsquos a diseaseI must comment on your new cat photo or I will dieOops hang on a sechellip gotta return a poke Back
now LMAO Freakinrsquo funny catsLike you I joined initially to see what all the fuss
was about In its original days Facebookers were lessconcerned about security so you could scan astrangerrsquos profile check out their friends and eventheir friendsrsquo friends It was a voyeuristic orgy of peek-age Not that any of us did that sort of thing of course
Once the lurking was curtailed the search was on forco-workers and family members as we embarked on awildly competitive jag to snag as many friends as possible
In those early days getting a Friends request was agiddying high
Ooooohhellip someone wants to be my friend INSTANTADD
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 27
Poke-poke
BY MARK LA POINTE
status update
BDSept10qxdBD 19082010 1743 Page 27
Now of course we are more discerning of the company wekeep Do I know them Will they clutter my page with applica-tion drivel and invites to lame events Or worse will they notbe interested in my brilliant application newsfeed and my ldquoohso importantrdquo event
After the friends came the gameshellip sorry ldquoapplicationsrdquo Nowwhen Irsquom too tired to poke I can find out what kind of dog Iam or what country song tells my storyhellip or God help me playFarmville (along with over 83 million other monthly users)
(By the way my answers are dachshund and Goodbye EarlAlso I have never been too tired to poke I know it happens tomen my age but knock on wood I still can)
And letrsquos not forget the frustration of the endless programupdates I just figure out where everything is so I can steer theUSS Facebook without having to rely on Mr Sulu whenBAMhellip my life is chaos again and instead of checking my noti-fications I am driving straight into the sun while Yeoman Randlooks intensely into the soft focus camera In its present incar-nation I still canrsquot find the damn ldquoSign outrdquo tab
It has only taken a few years for a simple social networkingtool to become the worldrsquos biggest scrapbook Our need toshare has even pushed into the formerly sacred Have you seenthe video of the couple that interrupted their ldquoI dosrdquo to updatetheir Facebook status from ldquosinglerdquo to ldquomarried I think I actu-ally threw up a little that time
Remember first second and third base (No not baseball)It has been re-faced
Now therersquos ldquoFace-baserdquo that magical part of love when youchange your status from ldquoSinglerdquo to ldquoIn a relationshiprdquo I assumeit happens after yoursquove rounded the bases a few times
Itrsquos sooooo cute In the same way itrsquos cute when your neigh-boursrsquo kids spray-paint ldquoBUTT FACErdquo on your garage door
FB is a giant black hole of time and effort sucking in every-thing around it without mercy while only giving back invita-tions to play Mafia Wars
Fan Pages are big business now as entertainers and retailersand people with causes can use FB to continue to shamelesslyhump their agendas and doo-dads
Sadly I am now turning into the Facebook equivalent of acranky old man I hate it when my friends donrsquot use actual pho-tos of themselves as their profile pics Since I never actually seethem face-to-face anymore without those photos I have no ideawhat they look like During the Winter Olympics I assumed allmy friends had become hockey sweaters or red leafs
Also I am protective of my Wall Lame status updates nowequal instant ldquoHiderdquo for you ldquoI love my dogrdquo while accurateis your one-way ticket to GONE-ville I may even un-friend youfor that juicy contribution
I would moan on a little longer but in the time it has takenme to write this I have missed 16 crucial status updates (Trevorand Aaron are now friends) three pokes (which still make megiggle like a nine-year-old who thinks ldquopianistrdquo is dirty) and twopage suggestions (Join if you think RUSH deserves inductioninto the R and R hall of famehellip which I do) So I am hittingthe ldquosign outrdquo tab (which I just found thank you very much)
Mark La Pointe is a freelance writer and voice actor forwwwKillervoiceoversca or at least he would be if he would stopfooling around on Facebook He may be reached by e-mail atmarkannounceryahooca
BDSept10qxdBD 19082010 1743 Page 28
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Applied Electronics extends a large thank-you to all our sponsors for their generous support of our 24th annual golf tournament bull
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 29
Gord James comes home
When I was 14 my buddies allwanted to be famous sportsheroes or rock stars I wanted
to be Gord JamesMy obsession with radio came to me
like most of us at an early agemdasheight tobe exact By the time I was 10 and livingin Southern Ontario I knew exactly whichjocks sounded great and by 14 there wasno one better to my ears than Gord James
Gord James is one of the few yeomanof an era in Top 40 and rock radio thatmany view as the halcyon days of radiorsquossound Hersquos still doing itmdashand doing itevery bit as well as he ever has
The latest incarnation of the GordJames Experience is at Hamiltonrsquos newVinyl 953 a place that feels right to himbecause the geography that surrounds thebroadcast studios is literally home
Gord went to high school at Saltfleetin Stoney Creek (now part of Hamilton)and did the WKRP town-to-town up-and-down the dial thing in his first few yearsincluding stops in Cambridge LondonCornwall and Kitchener before landingat CKOC Hamiltonrsquos home of the BIG500 Countdown in the early rsquo70s
In 1974 the now legendary J RobertWood interviewed Gord for an openingat CHUM-FM free form at the time Butit was the ldquocoolrdquo station 1050 CHUMwhere Gord wanted to be
ldquoThank you for coming in and good-byerdquo was the response he remembers
ldquoI realized how much I had to pull upmy boot straps to hang with those guysrdquohe recollects James was talking about thebig voices such as John Majhor TerrySteele Jim Van Horne Mike HollandRoger Ashby and Bob Magee (Magee nowholds down the morning drive slot atVinyl 953 helping give that station a def-inite CHUM flavour that works perfectly)
But it wasnrsquot long before James land-ed a gig at CHUM-AM doing all-nightsand filling in on day shifts now andthen By 1978 CHUM-FM was being pro-grammed by a young upstart named RossDavies and he wanted Gord to comeover to the FM side of the building Thateventually happened too with weekendsafternoons and in 1983 as morning hostalong with Rick Hodge
ldquoThere are so manymemoriesrdquo said James
ldquoOne really stands outI was filling in for RogerAshby As we were doingour birthday feature onair it was mentioned thatit was my birthday andall of sudden a lot ofpeople gathered by thedoor and started singingHappy Birthday I heardtwo younger singingvoices through my head-set and realized that TomJokic our producer had patched in twoof my three children Rachel and Kevinfrom a cell phone and they were singingtheir hearts out out of tempo and out oftune with the rest of the group and Ithought that sounded even better becauseof itrdquo
The sound is what matters to GordJames And he says the fun has not goneout of it And sitting chatting with him is
JAMIE WEST
like pulling into a filling station for pos-itive energy
Vinyl PD Derm Carnduff says thatgetting Gord on board at Vinyl was a nobrainer
ldquoGordrsquos name came to mind prettyquickly His heritage as a Toronto radiopersonality would give us instant credi-bility but ultimately his talent made
Gord one of our top candidatesrdquo saidCarnduff
ldquoHis knowledge of themusic his wit and dedica-tion serve his audience ex-tremely well and the radiostation as wholerdquo Carnduffsaid ldquoAnd oh yeah hersquos gotan okay set of pipes toordquo
ldquoThe saying at CHUMused to be lsquoletrsquos have somefunrsquordquo remembers Gord
I ask him if hersquos still hav-ing fun
ldquoTherersquos no question thatIrsquod do it all over againrdquo Gord
responded ldquoonly this time Irsquod betempted to break a few more rulesrdquo
Now thatrsquos the spirit of a true rockjock shining on after nearly 40 years ofconnecting with all of us
Jamie West is CEO of Westpro Media Incbroadcast consultants and creative contentsuppliers He may be reached by e-mail atwwwwestpromediacom or at 905-541-0127
BDSept10qxdBD 19082010 1743 Page 29
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30 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Fact is facts donrsquot mattermuch anymorehellip
One of the things I enjoy most is alively debate with friends whohave differing points of view I
like the way people get charged up aboutthings they really care about how theyshape their thoughts to support theirarguments
I particularly enjoy it when the debateis over and in the best instances wersquoveall learned something from each otherAnd maybe if our minds are not onlyengaged but ldquoopenrdquo we might find ourposition moving begin questioning theplace where opinion started and realityor facts kick in Unfortunately it seemsthat fact-based debate is a dying art
A new study from University ofMichigan researcher Brendan Nyhan en-titled When Corrections Fail The Persistenceof Political Misperceptions shows that peo-ple who have based their beliefs on mis-information rarely change their mindseven when presented with the facts Evenmore disturbing they often cling evenmore strongly to their beliefs when theyare proven to be inaccurate a phenome-non Nyhan has dubbed ldquobackfirerdquo Notsurprisingly this reaction is most com-mon when it comes to partisan issuesaround politics and social issues
Nyhanrsquos recent study is a follow-upto research he completed with associatesat the University of Michigan in 2005and 2006 Those studies showed a basichuman tendency to continue to believe
in facts we carry in our heads even whentheyrsquove been proven false Nyhan says thisis worse than merely being misinformedit means our views are entrenched andnot subject to sway by any informationsource It isnrsquot information thatrsquos missinghere but rather a basic emotional responsethat makes smart people hang on to falsefacts for reasons it is hard to define
Nyhanrsquos study as well as previousstudies conducted in 2005 and 2006around facts vs perception attempts tounderstand why intelligent people con-tinue to accept misinformation as fact inthe face of contrary proof This may notbe a new practicemdashpeople have alwaysshaped facts to fit the outcome they wantmdashbut Nyhan and others believe there ismore reason for concern now than atany other time
Nyhanrsquos study suggests the underpin-nings on which governments are chosenare becoming more fractured He sayswersquore filtering the information we receivethrough a prism and end up getting areal divergence on all sorts of issues Andthat makes it really hard to have intelli-gent debate He equates the electoratersquosview on politics to sport and says peoplesupport a team because they are emo-tionally committed to them they absorbthe misinformation they need to contin-ue their supportmdashfor better or for worse
Nyhan says we need a ldquosupply-sideapproachrdquo where we try to enforce and
NANCY SMITH
increase the ldquoreputational costsrdquo on peo-ple and institutions who promote bad in-formation Given the numbers it seemsunlikely that this is a viable solutionPartisan news hosts and their networksare making millions while more moder-ate media languishes The cycle continuesbecause audiences are attracted to newsoutlets that reflect their beliefs howeverinaccurate they may be
In fairness to media consumers it isoften difficult to separate whatrsquos accurateand what isnrsquot particularly within an envi-ronment where we get our news in bite-size pieces with little context But Nyhansays the really frightening pattern isnrsquot justwhere we get our news but how we useit If we refuse to change beliefs that arebuilt on inaccuracies the consequencescan be devastating
I read a quote attributed to Kant thatseemed appropriate to Nyhanrsquos studyldquoMankind may be crooked timberuniquely susceptible to ignorance andmisinformation but itrsquos an article offaith that knowledge is the best remedyIf people are furnished with the facts theywill be clearer thinkers and better citi-zens If they are ignorant facts will en-lighten them If they are mistaken factswill set them straightrdquo
Even Kant didnrsquot anticipated the soci-etal impact of spin doctors and media inthe 21st century
Nancy Smith is ChairCEO of NextMedia a Toronto-based business consulting and marketing company She may bereached at (905) 468-7774 or atnsmithnextmediacompanycom
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T 2 0 4 8 8 9 9 2 0 2 E G N E I L S O N D E M A M B C A
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RIE
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FM PROTECTION RULES ARE CHANGING
BDSept10qxdBD 19082010 1743 Page 30
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 31
Victoria a few days each weekGeorge Gordon who had been
morning Anchor at News1130Vancouver has moved to
CFRA Ottawa as morn-ing News Anchor Hersquosalso tasked with coach-
ing and mentoring otheron-air personalities
There were a number of changesat Corus Entertainment relatedto Corusrsquo most recent organi-zational review to streamlinedecision-making and clarifyroles and mandates Among
the changes Corus TelevisionmdashReporting toDoug Murphy Exec VP and President of CorusTelevision are Colin Bohm VP InternationalAndrew Eddy VP Affiliate Sales Bill Knight
VP Business Developmentand Planning Gerry MackrellVP Airtime Sales Susan RossVP Strategic Planning SusanSchaefer VP Head of Networksand Marketing and JoannaWebb VP Head of Program-ming and Production CorusRadiomdashReporting to HalBlackadar Exec VP and interimPresident of Radio are DaveFarough VP Brands and Pro-gramming in Toronto (was GMat CFPLCFPL-FMCFHKFMCKDK-FM London) Chris Sisammoves in [see below]) DavidHuszar VPGM Interactive andEmerging Platforms (was VPGM Corus Interactive ampIntegrated Solutions) NeilCunningham Director of SalesWestern Canada Garry McKenzieGM Corus Radio Vancouver(was GM at Corus RadioCalgary) Doug RutherfordVPGM Corus Radio Alberta(now also GM at Calgary)Suzanne Carpenter VPGM
CTVrsquos Lloyd Robertson has an-nounced his retirement set fornext summer By putting itoff until then hersquoll roundoff his CTV career at 35years from the day he
joined then-Anchor Harvey Kirck in1976 as co-Anchor of CTVNews Hersquos been Chief Anchorand Senior Editor since 1983Lisa LaFlamme 45 is his suc-cessor She began her broad-cast career at hometownCKCO-TV Kitchener in 1988Reporting stints include IraqAfghanistan Sri Lanka Haitiand as a political correspondent in OttawaFormer NBC News Foreign CorrespondentDawna Friesen is the next Anchor of CanwestrsquosGlobal National succeeding Kevin NewmanFriesen a native of Winnipeg began her careerat CKX-TV Brandon then worked at CBC andCTV before being hired by NBC in 1999Friesenrsquos reporting duties took her throughoutEurope and the Middle East from her base inLondon CKYCITI-FM Winnipeg GM Tom Scottreturns to Citytv Winnipeg thisfall again as GM Scott whojoined Citytv in 2008 moved
to the radio side to be GM at the Rogers-ownedradio stations after the previous manager wastransferred to Vancouver A new GM for theradio cluster is being sought CTVglobemediaSr VP Corporate Communications BonnieBrownlee is no longer in place Her successor isScott Henderson VP Communications Brownleewho joined CTV in 2007 succeeded Mary Powersin the position Douglas Elphick joined Joytv10 Vancouver (ZoomerMedia) as GSM Elphickhad been Director National Sales WesternRegion for CTVglobemedia and was mostrecently with the CTV Olympic BroadcastConsortium Brian Blackburn is no longer GSMat the Jim Pattison Broadcast Group (JPBG)radio stations in Victoria A successor had yetto be named at press time In the interim BruceDavis VP of Sales for JPBG and GM of theKelowna radio properties is filling in Hersquos in
Make sure that BroadcastDialogue has your peoplechanges E-mail station
news to howardbroadcastdialoguecom
LloydRobertson
Dawna Friesen
Lisa Laflamme
Susan Ross
BonnieBrownlee
George Gordon
Joanna Webb
Dave Farough
Andrew Eddy
Chris Sisam
Douglas Elphick
Susan Schaefer
ScottHenderson
David Huszar
Doug Rutherford
Garry McKenzie
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 31
32 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
1071 Abbotsford as Morning Show Hosthellip At new Country sta-tion 1007 HANK-FM Bridgewater launched July 22 JonathanCrouse moved from afternoons on sister station CKBWBridgewater to be the morning show Host Nick Yorston who
moved from Yellowknife does morning newsAndrea James moved from sister station CKDR927 Dryden to do middays while Alicia Huntermoved from CKBW for HANKrsquos afternoon show
Gerry Pigeon whorsquos been with Corus RadioCalgary the past nine years the last six as RSMhas moved to NL Broadcasting in Kamloops asGSM for the companyrsquos three stationsmdashCHNLCKRV-FM and CJKC-FM Shelly Datseris hasbeen appointed Manager Communications atTeletoon Toronto Her background includes sev-en years at Rogers Communications and at RogersTV Diana Swain has beenappointed to Senior Correspon-dent of the CBC News inves-tigative unit The CBC TorontoAnchor will continue to be anoccasional fill-in Anchor on TheNational Dale Jubb is the newManager of Operations at CTV
Calgary Jubb moved from his CEO position atvideo production facility Empowered Media inOttawa Former Ops Mgr Karen Irvine movedto Manager On-Air Operationshellip Justin Park
moved to CTV Calgaryrsquos engi-neering department from sisterCTV Reginahellip Joe McFarlandND at 1021 FM The Lounge(CJCY-FM) Medicine Hat sinceits launch in 2008 moved toCorus Radio Calgary as aReporter New MD at JACKCalgary is Jeff Walker exMDSwing Announcer at K-97Edmonton Chad Thomas hasreturned to Astral Radio Calgaryas Digital Accounts ManagerHe left the stations to found anagency when they were ownedby Standard Radio CalgaryhellipDavid Lee is the new Country Manager Canadafor RCS CanadaMedia Monitors Hersquos based inToronto Lee succeeds Ross Langbell who leftthe company this past spring Jess Bradyjoined Corus Cornwall as Morning Anchor and
Corus Radio Eastern Ontario and VPGMCHEX TV Peterborough and CKWS-TV KingstonMichael Harris GM CKWS-TV and CHEX TV(was GM of CHEX TV only) JJ JohnstonGM Corus Radio Cornwall Kingston andPeterborough (was GM at CorusRadio Vancouver) No longerwith the company are CornwallGM Scott Armstrong and CorusKingston [radio amp TV] GMMike Ferguson who retiredend of August Former CorusRadio Peterborough GM BrianArmstrong moves to GSM) ChrisPandoff VPGM Corus Radio
Toronto and Hamilton (was VPGM for CorusRadio Toronto only but now adds Hamiltonduties held by Suzanne Carpenter) Chris SisamVPGM Corus Radio Southwestern Ontario(based in London Sisam will be responsiblefor Corus Guelph Corus KitchenerCambridgeand London Guus Hazelaar of Corus Guelphhas retired Lars Wunsche GSM Corus RadioToronto (was GM at Dave FM (CJDV-FM)TheBEAT (CKBT-FM) Kitchener)
Mike Finnerty the former Daybreak Host at CBCRadio Montreal returns this fall to anchor themorning show He left last year to work as anonline editor for The Guardian in London NancyWood hosted Daybreak for six months afterFinnertyrsquos departure She left earlier this yearAstral Radio BC Peace Region Brand Director JayTerrence after 10 years at that location three asPD moved to sister station CJAY Calgary tobecome Assistant Brand Director (Brand Directoris Astral nomenclature for PD)hellip After more than 21 yearsCTV Calgary News Anchor BarbHiggins has left her job to
become a mayoral candidate in this fallrsquos elec-tions Higgins and co-anchor Darrel Janz an-chored the News at 6 since March 8 1989 andare considered the longest serving anchor teamin Canadahellip Mark Russett has been promotedto GSM at Newcap Radio Ottawa He joined thestation five years ago as Retail Sales ManagerhellipKenny Jones Morning Show Host at Country933 Fort McMurray for the past nine yearsheaded to Rogers-owned sister station Country
JJ Johnston
Chris Pandoff
Lars Wunsche
Michael Harris
Jay Terrence
Barb Higgins
Kenny Jones
Gerry Pigeon
Mark Russett
Diana Swain
Shelly Datseris
Dale Jubb
Justin Park
Karen Irvine
Jeff Walker
Joe McFarland
Chad Thomas
David Lee HBA
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 32
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 33
Reporter The University ofWestern Ontario graduate madethe move from LondonhellipSheldon MacLeod the formerNDMorning Editor at CKBWBridgewater is now a WeekendNews Anchor and afternoonReporter at News 957 Halifax
Earle Mader PD at C100 Halifaxhas retired Mader spent his30-year broadcast career withthe CHUM station the last twoand a-half years as PD TheBOUNCE PD Chris Duggan has
taken over as PD for both stations Mader won Music Directorof the Year honours (secondary market) at the 2002 CanadianMusic Week Jennifer Yascheshyn has been promoted to PD atCHUM Kingston from Promotions and Marketing Director Shesucceeds Dan Melon who is moving to the faculty at OttawarsquosAlgonquin College New Marketing and Promotions Director isShawn Whalen who continues with his regularFLY-FM Kingston on-air shift Matthew Waddellmoved to TELETOON Canada in Toronto asCreative Director Most recently Waddell wasAssociate Creative Director at Astral TelevisionNetworks Kapila (Kaps) Ratnayake is the newChief Engineer at Corus Radio Cornwall He
had been with Rogers RadioCalgary Succeeding him isJim McTighe from CFJC TV7Kamloopshellip Mid-summer JohnWaterman became the ND at981 FM CKBWHANK (CJHK-FM) Bridgewater Watermanhad been with ATVCTV Halifaxand most recently 917 TheCoast Sechelt
Mark Lade after 50 years behindthe microphone has called itquits During his career Ladeworked at such venues as OwenSound Woodstock Hamilton Chatham NiagaraFalls Welland and London his last stop beingOldies 1410 CKSL London Jennifer Stewart hasbeen promoted to Exec Director of AcquisitionsDevelopment and Feature Film NetworkProgramming at CBCrsquos English TelevisionServiceshellip Ceara Kavanagh has moved from her
Shawn Whalen
SheldonMacLeod
Jess Brady
JenniferYascheshyn
Earle Mader
Jim McTighe
Mark Lade
MatthewWaddell
KapilaRatnayake
JenniferStewart
BDSept10qxdBD 19082010 1743 Page 33
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CBC Radio-Canada
34 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
PD gig at Vibe 985 Calgary (now Virgin Radio98-5) to return to 1073 KOOL FM Victoriawhere shersquos the afternoon drive Hosthellip DerekLuis is new CEO at National Screen InstituteCanada (NSI) succeeding Susan Millican Hewas a SUN TVQuebecor Media Executivehellip PaulSedik ex of Astral Media Television has landedas Regional General Manager Central Ontarioat NEWAD a Toronto-based agencyhellip FAN 590Toronto fired the morning drive team of DonLandry and Gord Stellick plus morning showHost Mike Hogan Also gone are Announcer RickRalph and Producer Brian AngusTaking over mornings on aninterim basis was Toronto radioveteran Jeff Lumby News 957Halifax talk show Host AndrewKrystal has moved to mid-mornings at The Fanhellip MarkMorris joined 1039 The JuiceKelowna as Afternoon Driversucceeding Ken Allan Joonyer
Morris had been with SUN FM Penticton hellipEdmonton market veteran Shane Michaels isthe new Afternoon Drive Host at 963 CapitalFM Edmonton succeeding Jason Roberts
Roberts moved to 1049 EZ Rock Edmonton asAfternoon Drive Host which resulted in LochlinCross to handle mid-days at The Bearhellip BrentBrooks is now the Morning Host at COUNTRY95 Lethbridge The 25-year veteranrsquos stops haveincluded Calgary Red Deer and Lethbridge withvarious roles such as PD MD and various on-air postshellip Taking over the midday show at Q99Grande Prairie is Renn Davies who moved fromZ99 Red Deer Former midday Host WardLivingston now does drive afterChristy Farrel whorsquod held theposition as well as being MDmoved to Sun FM PentictonPDmorning show Host PaulOuellette adds music dutiesAlso joining the team is CristyEllen from CJNS Meadow LakeSK taking over the productioncreative post
Tamara Konrad has become GMGSM at CKEA957 Edmonton Konrad moves to the HarvardBroadcasting station from her Ops Mgr position
CearaKavanagh
Renn Davies
Derek Luis
Andrew Krystal
Paul Sedik
Brent Brooks
Lochlin Cross
Ward Livingston
Cristy Ellen
Tamara Konrad
BDSept10qxdBD 19082010 1743 Page 34
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 35
at Corus Edmonton where shewas the Ops Managerhellip Inaddition to his GSM responsi-bilities at X929 (CFEX)Calgary Gary Brasil is now alsothe National Sales Manager forthe Harvard grouphellip BroadcastEngineer Chris Terpsma theChief Engineer at VistaBroadcasting has moved tobecome responsible for techoperations at Harvardrsquos newstations in Edmonton and RedDeerhellip Angie Norton hasbecome the new Business Manager forHarvardrsquos Regina and Yorkton stationshellip AndChristian Hall in addition to his responsibilitiesas PDOps Mgr at X929 Calgary is nowProgram Manager for the Harvard AlbertaRadio cluster After 12-years Bill Toffan hasretuned to 1049 The Wolf Regina as PDMorning
Show Host He succeeded Chris White who recently joined theHarvard sales department after having been on the air for 15years and PD for the last three
Heather Ostertag is no longer PresidentCEO of FACTOR theFoundation Assisting Canadian Talent On Recordings Brian
Hetherman FACTORrsquos VP of Industry Affairshas assumed GM duties until anew president is appointedhellipEldon Duchscher after 21 yearswith the Saskatoon Media Groupmdashthe last few years as NewsDirectormdashhas resigned a moveprompted by an opportunity of-fered to his wife at the Universityof Calgary Duchscherrsquos NDposition at CJWW Country 600Magic 983929 The Bull wasfilled by Vanese Ferguson KateBuick after 15 years at CD 989Simcoe is now PDMidday Hostat K-Rock 1055 CharlottetownSucceeding her in mornings atSimcoe is Asta Syri who joinedGerry Hamill and Renee BerubeCD 989 VPGM Blair Daggetttook over PD responsibilitieson an interim basis AcadiaBroadcasting Thunder Bay PD
Sandra Dolynchuk resigned citing family reasonsShe returned to Winnipeg and joined K-Rock1007 as PDhellip A (CKVR-TV) Barrie AnchorLance Chilton after almost 12 years as even-ing news Anchor has moved on leaving thebroadcast business to try his hand in realestate Rhonda Messieh is the new MarketingManager at CHCH News Hamilton Prior tothat shersquod been Marketing Manager for CorusEntertainmentrsquos CMT Paul Timm has been ap-pointed Digital Accounts Manager for AstralRadio Manitobahellip CBC has appointed Greg Guyas the Senior Communications Officer for NovaScotia Guy has 23+ years experience at theHalifax Herald and with his own companyhellipDavid Magro is now responsible for imaging andcommercial production withinthe Rogers Radio Toronto clus-ter production department His20-year career includes stops atVirgin Radio 999 Toronto CorusToronto New Flow 935 Toronto
and Z103 Toronto Marvin Piuti is now ND at897 Sun FM (CJSUFM) Duncan Most recent-ly he was with CHEK-TV Victoria The New VImdashnow A (CIVI-TV)mdashVictoria and is an alumnusof Citytv TorontoMuchMusic He succeeded RicRathburn who retired Samantha Cook has suc-ceeded Brian Bolt as the Program Coordinator
for the radio broadcasting pro-gram at Hamiltonrsquos Mohawk College Cookbrings 10 years of broadcast experience to hernew position having worked at Country 953Hamilton Energy FM Toronto Kiss FM Torontoand YTVhellip Darryl Henry moved to 981 CHFIToronto after having done mid-days at Astralrsquos973 Torontohellip Stephen Smart formerly of CTVBritish Columbia has moved to become theLegislative Correspondent in Victoria for CBCTelevisionhellip Mastermind is no longer the after-noon Drive Host at Virgin Radio 98-5 CalgaryHolding that spot now is Simon Mitchell abroadcast veteran with stops in AustraliaVancouver and Victoriahellip Michael Lewis is nowChief Engineer at Starboard Communications inBelleville The former Rogers Radio Lethbridgeemployee also provides technical services toDAWG FM Ottawa
Will MacKay ex of Corus Radio Kitchener is the
Stephen Smart
VaneseFerguson
Gary Brasil
Christian Hall
Chris Terpsma Chris White
Bill Toffan
HeatherOstertag
Asta Syri
Kate Buick
EldonDuchscher
SandraDolynchuk
David Magro
Greg Guy
Marvin Piuti
Samantha Cook
Paul Timm
RhondaMessieh
Will MacKay
BDSept10qxdBD 19082010 1743 Page 35
36 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
new GMGSM at Newcaprsquos K-Rock 893 KentvilleMacKay with 15 years experience in sales andmarketing was a Senior Sales Rep with CorusTim Schutz ex MD at Jack FM Calgary is nowPDMD at Rogersrsquo 1077 The River LethbridgeAt Quebecor at least three new news employ-ees David Akin from Canwestrsquos Ottawa BureauBrian Lilley the Ottawa Bureau Chief at AstralRadio and Tobias Fisher most recently of theCBC They were hired as Quebecor anticipatedwinning a new specialty channel Sun TV NewshellipTV Journalists Herb Luft and John Grant retiredthis summer from CTV (CFCF-TV) MontrealLuft who started working at CFCF as a radionewscaster in 1971 and joined the TV stationfull-time in 1977 is the longest-serving reporterat CTV Montreal Grant had been CTV MontrealrsquosQuebec City Bureau Chief since 1996hellip At AstralTorontorsquos radio cluster layoffs included CFRBAssignment Editor Eileen Berardini eveningAnchor Bob Komsic weekend morning Host
John Donabie and Melissa Boyce (promotions) Vassilios Mimishas been appointed as the new North American BroadcastersAssociation Director of Technology Most recently Mimis servedas Director of Broadcast Technical Policy andPlanning with the Canadian Department ofIndustry 1007 HANK FM Winnipeg PD AbbeyWhite has become PD at sister Newcap stationsKG Country Red Deer and the Country Newcapstations in Brooks Drumheller Stettler andBlairmore Also at Newcaprsquos Southern AlbertaGroup Al Tompson MD and Morning ShowHost at Zed 99 Red Deer added PD for Zed99The Fox Brooks to his responsibilities FormerPD Brent Young is no longer with the organiza-tion Rob Leighton is Astral Radiorsquos new DigitalAccounts Manager for the BC Interior based inKelowna Leighton had been with Telus with anInternetinteractive sales and development back-ground While never in radio he grew up withit and learned vicariously through his fatherGord Leighton a well-known BC broadcast man-ager Also at Astral Radio Kelowna after 38years Ron Wittenberg has retired from broad-casting He began at CKNW New Westminsterthen migrated to the Okanagan roughly 30 yearsago to raise a family Since then hersquos been with the Kelownastations under numerous ownership changes After five yearsat Newcap stations in Halifax and Fredericton Jason ldquoJDrdquoDesrosiers has joined the Evanov Radio Group (ERG) in Halifax
He succeeds Angela Kelly as Promotions andMarketing Director and will also become APDat ERGrsquos second Halifax station expected tolaunch this fall Diane Boehme has been ap-pointed Exec VP Television for EBTV in TorontoEBTV is the banner under which it andBrightlight Pictures will work jointly in the pro-
duction and distribution of TV programming Her backgroundincludes Senior Director Independent Production at CHUMTelevision and Director Original Production at Astral Television At Canadarsquos Olympic Broadcast Media Consortium Gavin Rothhas been promoted to Sales VP and Christos Nikitopoulos to thenewly-created VP of Programming and Revenue Planning posi-tion Roth had been Senior Sales Director for the consortiumNikitopoulos was previously Senior Director of Programmingand Revenue Planning At Clear FM Winnipeg Laurie Jolicoeuris now the Promotion Director She moved from sister Rogersproperty Citytv Winnipeg where she was the Marketing EventsCoordinator Donald Nelson the Senior Broadcast Technologistat CBC Yellowknife transferred to CBC Windsor in the samecapacity Prior to joining CBC he was an Engineering Supervisorin Stamford Connecticut and alsoworked in Northern Canada as anengineering freelancerhellip The husbandand wife morning broadcast team ofBob Wallace and Diana Meder are nowwith Larche Communicationsrsquo new sta-tion 923 FM (CJOS-FM) Owen SoundBoth were most recently with BayshoreBroadcastingrsquos Mix 106 Owen Sound Meder isalso News Director Matt Mise PromotionDirector transferred from sister station KICX917 Sudbury GMGSM is Rob Brignell and PDis Don Vail both also previously employed byBayshore Broadcastinghellip KiSS 925 Torontorsquos newAfternoon Drive Announcer is JJ ex MorningShow Co-Host at The New Flow 935 Torontofor the past three years JJ was also on-air at theprevious incarnation of KiSS With his arrivalCash Conners moved to evenings
Lee Cornell has been appointed Group ProgramDirector at Evanov Radio Group based at theToronto head office Most recently he acted asVPAffiliate Relations International with USbased LDR (Listener Driven Radio) though hehas experience on several continents includingas Group Programmer and Manager in Australiathe UK and the US New PD at 917 The BounceEdmonton is Andy Winford ex of CBS Radio
Herb Luft
Cash Conners
Jason ldquoJDrdquoDesrosiers
Abbey White
Diana Meder ampBob Wallace
JJ
Diane Boehme
John Grant
Matt Mise
Tim Schutz
Rob Leighton
BDSept10qxdBD 19082010 1743 Page 36
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 37
Fresno Wendy Rose the Promotions Directorat Astral Radiorsquos CHAM amp CKOC Hamiltonmoved on after 11 years with the stations Shersquosnow Promotions and Marketing Manager atEvanov Communicationsrsquo FM92 The JewelNEWS COUNTRY AM 1380 Brantfordhellip DavidLindores became the Promotion Director atKiSS 925 981 CHFI Toronto at mid-Junemoving to the Rogers stationsfrom Astral Radio TorontoPrior Astral Lindores had beenwith Universal Music for 14years most of it overseeing theMarketing amp Promotion Depart-
ments of the companyrsquos central regionhellip KateMilton joined 1013 The BOUNCE Halifax asEvening Announcer She had been doing driveat Z103 Halifaxhellip Senior Maintenance Techni-cian Al Adachi after 38 years in broadcastinghas retired He started his career at CKY Winnipegand in 1976 moved to ITV now GlobalEdmontonhellip Jeremy Morrell is the New Manager
of Broadcast Technical Services at The WeatherNetwork Oakville Prior to his appointmentMorrell was Assistant Product Manager andbefore that a Team Leader for Technical Sales atRoss Videohellip David Kincaid after six years withCTV British Columbia and more than twodecades in news broadcasting has moved intoa new careerhellip Paul La Frenais has given uphis position at Novanet in Ajax due to LouGehrigrsquos disease more commonly known asALS His successor is Rod Ditz After 35 yearsat Rohde amp Schwarz including seven on theExecutive Board and five as its ChairmanMichael Vohrer retired On July 1 ManfredFleischmann became President and CEO Eric
Riehl joined Applied Electronics as a TechnologySales Representative Broadcast amp Post Produc-tion Division Riehlrsquos background includes anoperational and systems background in postaudio as well as customer support and salesexperience with editing systems storage solu-tions and broadcast automationarchiving
Kate Milton
Al Adachi
David Kincaid
David Lindores ManfredFleischmann
Wendy Rose
Eric Riehl
BDSept10qxdBD 19082010 1743 Page 37
(
~
~- ~ r~
l lo
~ - ~
~ ~
INNOVATION In TV Opt ics Since 1958
World-Class Lens Technology Local Technical Support Bilingual Local Factory Service Centre 1400 Courtneypark Drive I Mississauga Ontario I LST l H l (905) 795 -2012 I wwwcanonbroadcastcom
38 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Brian Spiers best known as the ex Grass ValleySales Manager for Canada (and based inToronto) moved to Gainesville FL to becomeVP Sales North America for Digital BroadcastInc
SIGN-OFFS
Murray Chercover 80 in Toronto of complica-tions following pneumonia The former CTVPresidentCEO retired in 1990 but continuedas a special consultant to CTV while develop-ing his own Chercover Communications Inaddition to an Emmy for his contributions tothe broadcasting industry Chercover collected
a number of personal honours during his career including theCAB Distinguished Service Gold Ribbon (1986) the CFTA GoldMedal for Lifetime Achievement (1988) a ldquoRockierdquo LifetimeAchievement Award from the Banff Television Festival and hewas named to the CAB Broadcast Hall of Fame in 1994
Myles Morton 85 at Belleville General HospitalMorton the owner of Quinte Broadcasting RadioGroup (CJBQMix 97Rock 107 Belleville) wasalso the former owner of the BellevilleIntelligencer newspaper and Cablevue the localcable company He had been in declininghealth for the past year
Jimmy Dean 81 suddenly at his home in Virginia The Countrymusic legend scored a 1 hit in 1961 with Big Bad John thesong that won him a Grammy Award
Randy Dewell 62 in Halifax of a heart attack and a series ofstrokes The former Halifax alderman award-winning broad-castermdashincluding the Ted Rogers SrVelma Rogers awardmdashandcivil servant had such stops in his on-air career as CFRA OttawaCHUM Toronto CKGM Montreal and CJCH Halifax
Wilbur ldquoWibrdquo Arnold Westby 78 of cancer inYorkton He was a Cameraman and the firstemployee hired at CKOS-TV Yorkton Thirty-fiveyears later he retired as GM His son MarcWestby is Manager Production amp Programmingat CHAT-TV Medicine Hat
John Delazzer suddenly of a heart attack inToronto Delazzer was the voice of TVO formany years and before that an Announcer atCKKW Kitchener
Irwin Barker 58 at Torontorsquos Princess MargaretHospital of a rare and aggressive cancer Barkerwas a writer for shows such as This Hour Has 22Minutes and The Rick Mercer Report Born inWinnipeg Barker worked as a public policy re-search consultant for Angus Reid and as a lec-turer in sociology at the University of Alberta
and the University of Manitoba
Gordon Allan Brady of cancer in the CentralOkanagan Hospice House In 1969 he startedCKQR Castlegar managing it through 1990when it was sold The station is now an Astralproperty
Brian Spiers
Phot
o co
urte
sy o
f Cas
tane
t
BDSept10qxdBD 19082010 1743 Page 38
r- --bull~
middot ~
This (~dilion is hlOllAhl lo you by
Applied Electronics Ltd Hammond Manufacturing Ltd
CBC Transmission lncospec Communications Inc
Canon Canada LARCAN
Davicom - a division of Comlab Linear Systems Ltd
Delco Wire amp Cable Ltd Nova net Communications Ltd
DEM Allen amp Associates Ltd Om neon
General Cable RCS Canada Ltd
Rohde amp Schwarz Canada Inc
Ross Video Ltd
S W Davis Broadcast Technical Services Ltd
Solutions Broadcast RF
Sonotechnique PJL Inc
Western Association of Broadcasters
f crnsidcbull1middot lhtbullstbull tmiddoto1111mnitmiddots lind lcnmiddot lintmiddot 111middotod11tmiddotls and stmiddot1middotktmiddots
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 39
One of those parameters that weall jabber about frequently in thetransmission game is Standing
Wave Ratio or SWR Itrsquos a pity that therersquosso much misunderstanding surroundingan essentially simple concept
Your transmitter is connected to yourantenna or load with a length of trans-mission line Transmission line theory tellsus that in an ideal lossless world if allthree of these items are perfectly matched(at 50 ohms or whatever) then all of theRF energy leaving the transmitter will ar-rive at the antenna and be radiated fromthere In the real world there will besome slight attenuation from the trans-mission line and some of the energythat does make it to the antenna will bereflected back to the transmitter by slightimpedance mismatch
The phase difference between the for-ward-going incident wave and the reflect-ed wave varies along the line but isconstant at any point on the line This iswhere the expression ldquoStanding Wavesrdquocomes frommdashalthough the waves actual-ly travel along the line the voltage nodesappear to be stationary
Where the voltages of the incidentand reflected waves are in phase there isa maximum and where they are out ofphase a minimum The Voltage StandingWave Ratio or VSWR is the ratio of themagnitude of the maximum voltage onthe line to the minimum There is also aCurrent Standing Wave Ratio which willhave the identical value so clearly the V
really) in dB But when we get right downto it a low value of return loss means thesame thing as a high value of SWRmdashtrouble coming up ahead fast
Those high SWR values mean that thepeak RF voltage at ldquonodesrdquo on the linewhere the forward and reflected voltagesadd in phase will be high As the wavesbounce back and forth repeatedly betweensource and load that voltage can becomevery high If it exceeds the dielectric break-down voltage of the line arcing willensue That Teflon insulation will breakdown to carbon and now we have ashort The short gives us another point ofhigh reflections and so the cycle contin-ues back towards the transmitter
Aside from the transmission line dam-age the transmitter doesnrsquot care much forthe mismatch either Again peak voltagesand currents are suddenly much higherthan planned for and will stress the ampli-fierrsquos components Even if the parts arenrsquotoverstressed to the point of failure effi-ciency drops and temperatures rise Atbroadcast power levels something gen-erally has to give pretty quickly Which iswhy so much attention has gone intoSWR detection and power foldback frommanufacturers
Dan Roach works at SW Davis BroadcastTechnical Services Ltd a contract engineer-ing firm based in Vancouver He may bereached at danbroadcasttechnicalcom
BY DAN ROACH
ENGINEERING
in VSWR is not needed and we can simpli-fy our expression to SWR without givingup anything (The continued popularityof that V in VSWR is another one of thegreat mysteries of our age)
A perfect load would result in anSWR of 100 an open circuit or a short atthe end of the line will give us an SWRnear infinity (there is some attenuationthat keeps us from getting all the waythere)
An alternate expression we donrsquot usemuch in broadcasting perhaps to ourown misfortune is Reflection Coefficientwhich is simply the ratio of the reflectedwave voltage to the forward wave volt-age A perfect match gives a reflectioncoefficient of 0 a short-circuit load has acoefficient of -10 and an open circuitrsquoscoefficient is +10 Conceptually this is alittle simpler to grasp than SWR But itamounts to the same thing
Next comes the very popular but per-haps overused expression of Return LossIf we take 20 times the logarithm of theratio of the magnitudes of the reflectedvoltage and the forward voltage we endup with a number in decibels that repre-sents the power ldquolostrdquo in the load betweenthe incident and reflected waves
One of my favourite textbooks de-scribes this whole concept as ldquosillyrdquoNevertheless it remains popular proba-bly because we all know how much engi-neers love to express things (all things
Reflections on standing waves
BDSept10qxdBD 19082010 1743 Page 39
The Davicom MAC wont
IIAC bull fi cf ons let you sleep
Its advanced filtermg un unless youre REALLY needed ctavicom
Intelligence amp Innovation t 1 418682 3380 i f 1418682 8996 www dav1comcom
The Western Association of Broadcastersthanks our valued sponsors who helped
make our 76th Annual Conferencesuch a success
Gold
Silver
Bronze
Patron
Platinum
A special thank you to the Delta Lodge at Kananaskis for being our long term hotel provider and sponsoringour early bird registration
Western Association of Broadcasters 2010 - 2011 Board of DirectorsRichard Kroeker President Mitch Bozak Past President Wade Moffatt Director Doug Gunn Director Tom Scott DirectorVic Dubois Director Tom Newton Director Neil Shewchuk Director Paula Davies Director Michael Olstrom Director
JOIN US JUNE 8 ndash 10 2011 IN BANFF ALBERTA TO CELEBRATE THE WABrsquoS 77TH ANNIVERSARY bull WWWWABCA
The Western Association of Broadcasterswould like to recognize and honour this
yearrsquos winners of the WAB Gold MedalAwards The Gold Medal Awards are presented to WABmember stations for outstanding contribution to the Canadianbroadcasting industry in the area of community service
The Radio Gold Medal winners for 2010 are
CKBI Prince AlbertGive a LittleLife Day
The Television Gold Medal winner for 2010 isCTV Edmonton for the Rink of Dreams
The Wolf 1049Regina ndash TheInterview
Al Thorgeirson
Menno Friesen
The 2010 Western Associationof Broadcasters Broadcaster ofthe Year is Al Thorgeirson
Menno Friesen is our newHonourary Life Member
The WAB 2010 BroadcastPartner of the Year isthe Kinsmen Foundationof Saskatchewan
BDSept10qxdBD 19082010 1743 Page 40
A
EOCUS 2010 CONFERENCE
The Foundation Assisting Canadian Talent on Recordings With Support From Canadas Private Radio Broadcasters
Citytv()oMNr
efA 1l
NewWap RADIO
ltvD
DDB0
~ -shyNovanet
rnmsmiddot
Omada
Globa~
RAWLCb RAD I 0
~ Piaain ~Technical
SlltyV~ s THE CANADIAN PRESS bull
0ROGERS
~ 2010 G0L0 ME0AL AWAR0
~
~ HARVARD
SONY
SaskTe ilsectbull
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ltFEFF4f7f75288fd94e9b8bbe5b9a521b5efa7684002000410064006f006200650020005000440046002065876863900275284e8e9ad88d2891cf76845370524d53705237300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c676562535f00521b5efa768400200050004400460020658768633002gt CHT ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef69069752865bc9ad854c18cea76845370524d5370523786557406300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt CZE 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 DAN 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 DEU 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 ESP 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 ETI 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 FRA 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 GRE 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 HEB ltFEFF05D405E905EA05DE05E905D5002005D105D405D205D305E805D505EA002005D005DC05D4002005DB05D305D9002005DC05D905E605D505E8002005DE05E105DE05DB05D9002000410064006F006200650020005000440046002005D405DE05D505EA05D005DE05D905DD002005DC05D405D305E405E105EA002005E705D305DD002D05D305E405D505E1002005D005D905DB05D505EA05D905EA002E002005DE05E105DE05DB05D90020005000440046002005E905E005D505E605E805D5002005E005D905EA05E005D905DD002005DC05E405EA05D905D705D4002005D105D005DE05E605E205D505EA0020004100630072006F006200610074002005D5002D00410064006F00620065002000520065006100640065007200200035002E0030002005D505D205E805E105D005D505EA002005DE05EA05E705D305DE05D505EA002005D905D505EA05E8002E05D005DE05D905DD002005DC002D005000440046002F0058002D0033002C002005E205D905D905E005D5002005D105DE05D305E805D905DA002005DC05DE05E905EA05DE05E9002005E905DC0020004100630072006F006200610074002E002005DE05E105DE05DB05D90020005000440046002005E905E005D505E605E805D5002005E005D905EA05E005D905DD002005DC05E405EA05D905D705D4002005D105D005DE05E605E205D505EA0020004100630072006F006200610074002005D5002D00410064006F00620065002000520065006100640065007200200035002E0030002005D505D205E805E105D005D505EA002005DE05EA05E705D305DE05D505EA002005D905D505EA05E8002Egt HRV (Za stvaranje Adobe PDF dokumenata najpogodnijih za visokokvalitetni ispis prije tiskanja koristite ove postavke Stvoreni PDF dokumenti mogu se otvoriti Acrobat i Adobe Reader 50 i kasnijim verzijama) HUN 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 ITA 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 JPN ltFEFF9ad854c18cea306a30d730ea30d730ec30b951fa529b7528002000410064006f0062006500200050004400460020658766f8306e4f5c6210306b4f7f75283057307e305930023053306e8a2d5b9a30674f5c62103055308c305f0020005000440046002030d530a130a430eb306f3001004100630072006f0062006100740020304a30883073002000410064006f00620065002000520065006100640065007200200035002e003000204ee5964d3067958b304f30533068304c3067304d307e305930023053306e8a2d5b9a306b306f30d530a930f330c8306e57cb30818fbc307f304c5fc59808306730593002gt KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020ace0d488c9c80020c2dcd5d80020c778c1c4c5d00020ac00c7a50020c801d569d55c002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt LTH 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 LVI 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 NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken die zijn geoptimaliseerd voor prepress-afdrukken van hoge kwaliteit De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 POL 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 PTB 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 RUM ltFEFF005500740069006c0069007a00610163006900200061006300650073007400650020007300650074010300720069002000700065006e007400720075002000610020006300720065006100200064006f00630075006d0065006e00740065002000410064006f006200650020005000440046002000610064006500630076006100740065002000700065006e0074007200750020007400690070010300720069007200650061002000700072006500700072006500730073002000640065002000630061006c006900740061007400650020007300750070006500720069006f006100720103002e002000200044006f00630075006d0065006e00740065006c00650020005000440046002000630072006500610074006500200070006f00740020006600690020006400650073006300680069007300650020006300750020004100630072006f006200610074002c002000410064006f00620065002000520065006100640065007200200035002e00300020015f00690020007600650072007300690075006e0069006c006500200075006c0074006500720069006f006100720065002egt RUS 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 SKY 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 SLV 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 SUO 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 SVE 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 TUR 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 UKR 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can be opened with Acrobat and Adobe Reader 50 and later) gtgt Namespace [ (Adobe) (Common) (10) ] OtherNamespaces [ ltlt AsReaderSpreads false CropImagesToFrames true ErrorControl WarnAndContinue FlattenerIgnoreSpreadOverrides false IncludeGuidesGrids false IncludeNonPrinting false IncludeSlug false Namespace [ (Adobe) (InDesign) (40) ] OmitPlacedBitmaps false OmitPlacedEPS false OmitPlacedPDF false SimulateOverprint Legacy gtgt ltlt AddBleedMarks false AddColorBars false AddCropMarks false AddPageInfo false AddRegMarks false ConvertColors ConvertToCMYK DestinationProfileName () DestinationProfileSelector DocumentCMYK Downsample16BitImages true FlattenerPreset ltlt PresetSelector MediumResolution gtgt FormElements false GenerateStructure false IncludeBookmarks false IncludeHyperlinks false IncludeInteractive false IncludeLayers false IncludeProfiles false MultimediaHandling UseObjectSettings Namespace [ (Adobe) (CreativeSuite) (20) ] PDFXOutputIntentProfileSelector DocumentCMYK PreserveEditing true UntaggedCMYKHandling LeaveUntagged UntaggedRGBHandling UseDocumentProfile UseDocumentBleed false gtgt ]gtgt setdistillerparamsltlt HWResolution [2400 2400] PageSize [612000 792000]gtgt setpagedevice
Images from theWestern Association
of BroadcastersConvention
Lloyd Lewis CTV Edmonton
Sophy Schiller Melina Nathanail Rena Nathanail of Nathanail CaptioningCalgary and Cathy Hanson Red River College Winnipeg
Pam Leyland Rawlco Radio Saskatoon
Stephen Sienko Target Broadcast Sales Torontoand Lyle Walsh GX Radio Yorkton
Joe Uyede Novanet Communications Ajax Bill Hanson CTVWinnipeg and Joanne Uyede Novanet Communications
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 21
Mitch Bozak Global Regina Bill Hanson CTV Winnipeg and Wade Moffat CTV Saskatchewan
Tami Moffatt CTV Saskatoon and Shawna KroekerGolden West Broadcasting Steinbach
BDSept10qxdBD 19082010 1743 Page 21
22 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Important boost for campus radio
One of the highlights in the CRTCrsquosnew policy for campus and com-munity radiomdash$775000 for this
segment of the radio businessmdashmust havebeen like a Christmas gift in the middleof summer
Almost a decade after the last reviewthis policy accepted the argument thatthe poor sisters of the industry shouldget a little slice of talent developmentmoney courtesy of private radio
Often lost in the debate is the rolethat these stations play in advancingbroadcasting in Canada Perhaps the twomost important aspects are that they area training ground for workers for the bigguysmdashprivate and public radiomdashand theyprovide an important platform for alter-nate and new musichellip writ large
When campus radio began it was
generally very low powermdashso low that youcould only hear it on the designated cam-pus and sometimes only over speakersset up around the campus Hardly radioand not really broadcasting Campus sta-tions had a bit of educational content butthey were really alternate and had plentyof spoken word
That distinctiveness has remained thecore of campus radio today and will beso in the new policy with a 15 mini-mum requirement of spoken word andspecialty music and a maximum of 15of the famed ldquosub-category 21rdquo aka poprock and dancemdashthe stuff that you hearon most commercial stations
There isnrsquot a lot of community radioin English-speaking Canada but there isa lot in Quebec where the provincialgovernment for years has been pumpingsmall amounts of money to these stationsoften based in small towns and rural areasof the province
Many campus radio stations are tiedto educational programs in broadcastingand journalism whereby students haveto put in a certain amount of time as partof their course work They get real hands-on experience and are ripe for hiring oncethey graduate Along with them are anendless stream of volunteers who neverreally want to work in radio full-time butlove the opportunity to broadcast tosome kind of niche audience sometimesfor years on end These folks also get afollowing and everyonersquos happy
When it comes to airing alternatemusic itrsquos not just an esoteric thing ofproviding airtime to the weirdoes A lotof what begins as alternate becomes main-streammdashits newer sounds different kindsof music or just decent stuff which thebig guys donrsquot pick up because it is un-known in the market Campus radio actsas a safety net to get us the listeners allkinds of music complementing the com-mercial stations who are driven largely bythe chartsmdashalthough many of them dopay some attention to emerging artists
In short campus radio does vital serv-ice to the development of Cancon andin so doing does take a little pressure off
ANDREW CARDOZO
the commercial guys It has also general-ly done well in portraying and giving air-time to the cultural and racial diversityof Canadiansmdashon campuses and in thewider community
That the CRTC has developed a newmechanism to help non-profit radio isgood for honouring its obligation tohelp the public good Itrsquos called theCommunity Radio Fund of Canada theCRFC something like the CRTC
The next one the Commission woulddo well to look at favourably is nativeradio There are native radio stations innumerous tiny communities in the northand the Native Broadcasting AssistanceProgram located in the Department ofCanadian Heritage has been reducing andnot keeping up with demand In the southis Aboriginal Voices Radio Network(AVRN) with its flagship in Toronto andlicensed in several large cities
Both need help and the CRFC pro-vides a good model for the Commissionto help these stations the way it was ableto assist APTN through subscriber fees
The CRFC is a good mechanism whichshould be used in other settings for oth-er sectors of Canadian broadcasting Thereis a small drop in funds for FACTORMusicAction in the range of three per centThe Commission nevertheless did wellby using the powers under Section 3 ofthe Broadcasting Act to ensure the viabil-ity of the diversity of the system overall
Andrew Cardozo a CRTC Commissionerfrom 1997 through 2003 chairs the NewCanada Institute He may be reached atandrewcardozosympaticoca
Rohde amp Schwarz Canada Inc750 Palladium Drive Suite 102Ottawa ON K2V 1C7Phone (613) 592-8000 bull Fax (613) 592-8009Toll Free (877) 438-2880
wwwrohde-schwarzcom
BDSept10qxdBD 19082010 1743 Page 22
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from DC to 40 GHz
Another first for CKUA radio
BY BARBARA JONES
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 23
Over 80 years ago in 1927 publicradio station CKUA was launched inAlberta as the first educational broad-
caster in Canada In 1995 the stationrsquos web-site went live and shortly afterward CKUAmarked another milestone by becomingthe first Canadian radio station to stream itssignal
ldquoThe Internet was in its infancy relativelyspeaking back thenrdquo notes current GeneralManager Ken Regan
When first launched wwwckuacom wasfocused on accredited online teaching It wasclosely associated with Athabasca Universityand IT talent from the school was involved inthe sitersquos creation
Like many listeners Dan Webb was pas-sionate about CKUA and believed it needed astrong web presence The Athabasca University
Thank you for your letterand for dedicating a poemto me this morning on The
Road Home I am originallyfrom Calgary but have
been living in Buenos Airesfor almost two yearsmdash
where I listen regularlyhellip Iwas traveling through
Patagonia hellip and of coursethere is Internet globally andI was able to listen to CKUA
MarayamdashBuenos Aires Argentina
I just recently retired toThailand no more
Alberta wintersmdashsmile but it is wonderful to listento the best radio station online and remind me of the
beautiful long summernights in Alberta
BobmdashKarat Thailand
BDSept10qxdBD 19082010 1743 Page 23
employee volunteered his time and provided the technical expertise to keep the sta-tion on the leading edge nationally
That degree of passion reflects from the stationrsquos on-air talent to its listeners andback again CKUAorg extends the Edmonton stationrsquos reach to additional loyal listen-ers far beyond Albertarsquos broadcasting borders The site averagesbetween 120000 and 150000 unique visitors each month
The last time the on-air station was measured by BBM itachieved a weekly cume of approximately 170000 withmost of that audience found in Alberta
CKUA has uncovered an international audience for itsldquomusic expertrdquo format an audience ready to donate funds tosupport the stationrsquos mandate
Celticmdashjazzmdashpoetrymdashfusionmdashobscure instrumentalhellip the CKUA staff is knownglobally for presenting well-informed programming about all types of music beyondthe confines of mainstream radio
Over two-thirds of the stationrsquos annual budget about $3 million is raised throughvoluntary listener donations The station runs two on-air fund raising campaigns eachyear each lasting 10 days Listeners can donate online 247 a convenient and success-ful website function Online contributions represent about 50 of total voluntary lis-tener donations each year
Regan notes that much of what CKUA is doing online is not unique but reflectiveof the way the world and audiences are changing ldquoEven though we work in a so-calledradio station it is not about radio or television anymorerdquo he said ldquoWe have to stopthinking of ourselves as radio broadcasters We are content producers and distributors
ldquoThe internet has changed the rules of the game Now we have to genuinely thinkabout graphical interfaces and design and video and audiohellip all of these other ele-ments the public just expectsrdquo
Strategically keeping on top of listen-er expectations the station plans to over-haul the design and technical structureof CKUAorg before year end
ldquoIf all we do is continue to streamaudio and not think or do somethingabout the other elements people arejust not going to botherrdquo Reganadds ldquoWe want to try our best tokeep pace with public expectationsrdquo
The stationrsquos passionate listenersask regularly about the music they hearbroadcast or streamed online Today theycan review online playlists but areunable to purchase the music throughthe site To address this demand CKUAis setting up an affiliate agreement withan online music company
ldquoThe principle is to allow users to thegreatest extent possible to be able to usethe CKUA website as a portal by whichthey can access great musicrdquo Regan said
The revamped site will likely includea robust content archive and videos ofmusician interviews from each of CKUArsquosprogramming genres
The station would like to do morepodcasting of its music programming (itcurrently podcasts news and informationshows) but copyright legislation and reg-ulations make that type of service difficult
Taking a page from Webby-award win-ning NPRorg the future CKUAorg mayfeature original online programming web-only articles expanded stories video slideshows artist micro-sites and social net-working tools
It all costs money and requires expert-ise much of which Regan admits thestation doesnrsquot have in-house Howeverhersquos quick to point out that the stationenjoys the luxury of a unique global lis-tenership thatrsquos supportive passionate andpoised to help them achieve CKUArsquos on-line product and programming objectives
ldquoAs long as we articulate to our audi-ence we need to do this and here is whatit will mean to you they will pull out theircredit cardsrdquo he predicts
Hello ThailandArgentina
Barbara Jones isPrincipal of Sailor JonesMedia Inc of OwenSound ON She may bereached by e-mail atbjonessailorjonescom
24 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
BDSept10qxdBD 19082010 1743 Page 24
fHl ~ FILM
[2j RECORDING
~ NEW MEDIAS
~ POSTPRODUCTION
~ RADIO
~~ TELEVISION
ck)a rodionetwork
DOLBY BROADCAST
IIIDOLBV
dolet Digital KHia sustems
~ iSisox-TE C H lrI CJ LCJC3V
=
~ ~l~iiii~~~di ~ middot middot 1
ltlgt SOrKgtmiddot TECHNIQUE
MONTREAL TORONTO T 514-332-6868 T 416-947-9112
The Art of Listening Makes for Solutions
sonotechniqueca
VANCOUVER T 604-298-2200
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 25
Stan Klees The Original Canadian Music Man (Part 2)
When we last left Stan Klees hersquodbeen in Toronto radio for sever-al years but when his father be-
came ill he gave up his radio career andgot a job at the post office to help paymedical expenses But fate soon steppedin
Stan fell in love with a dancer in theBroadway touring company of Kiss MeKate and because of her ended up spend-ing a lot of time in New York The fre-quency of his trips led to a reservations jobat TCA (later Air Canada) which came inhandy a few years later when CBC TV pro-ducer Stan Jacobson was flying BobbyDarin into Toronto for an appearance onCross Canada Hit Parade
ldquoBy this timerdquo Klees remembered ldquoIwas working for ATCO Records and I wasat CBC waiting for Bobby Darin to fly inIt was my job to look after him once hegot there Stan (Jacobson) came over tome and said lsquoNew Yorkrsquos fogged inDarinrsquos not comingrsquo I said lsquoGive me aminutersquo I made a phone call to Air Canadaand got my old manager I told him theproblem and he said hersquod call me backwhich he did Hersquod got Darin on the nextAmerican Airlines flight into Toronto Iwent to the airport to pick him up gothim to CBC and we became good friendsIn fact he stayed in the guest room at myhouse that night because he couldnrsquot getback to New York We traveled a lot to-gether over the years had a lot of funand I always say that I owe my career to
Bobby Darin because of all the peoplehe put me in contact withrdquo
Klees and Darin remained friends un-til Darinrsquos death in 1973
Another friendship that turned into asuccessful long-time working relationshipwas with Walt Grealis
In 1964 Grealis a former Torontopolice officer and Klees launched RPMWeekly and ran it for the duration of itsexistencehellip with a little help from Stanrsquosmother Klees smiles as he remembersldquoMy mother was the patron saint of RPMWhenever we didnrsquot have enough moneyto pay the post office or the printer shersquodloan us whatever we neededrdquo
Stan and Walt also co-founded theJUNO Awards which began as the RPMAwards
ldquoAt firstrdquo Klees recalls ldquowe thoughtwersquod just do a poll so we put a ballot inRPM people filled it out and mailed orfaxed it back As I recall we got about 150responses but the winners didnrsquot receiveanything
ldquoSomebody came into the office oneday and said lsquoItrsquod be nice if you sent thewinners a scroll or something that theycould hang on the wallrsquo so I designedone and we sent them out The followingyear we decided to throw a party andinvited 75 peoplemdashand 150 showed upWithin 20 minutes there were no sand-wiches left and the bar was finished Waltread off the winnersrsquo names they cameup to pick up their awards and it wasoverrdquo
At the next yearrsquos ceremony Stanrsquosmother came to the rescue once againand made enough sandwiches to lastthrough the eveningrsquos festivities
The RPM Awards eventually becamethe JUNO Awards and a few years laterthe Canadian Academy of Recording Artsamp Sciences an organization set up specif-ically to handle the Awards took over con-trol Stan and Walt stopped going to theJUNOs in 1996 as they were both disap-pointed at how they were treated
Stan Klees was a very early supporterof Canadian talent Long before the CRTCbrought in the CanCon regulations which
DOUG THOMPSON
Stan fought long and hard for he wascreating Canadian hit records with artistslike Shirley Matthews and Little Caesar andthe Consuls on labels such as Tamaracand Red Leaf Stanrsquos design of the MAPLlogo is still in use today
At the 2001 SOCAN dinner whereKlees was given a Special AchievementAward the audience of Canadian musi-cians songwriters and publishers gavehim a seven-minute standing ovation
Although Walt Grealis who died ofcancer in 2004 received the Order ofCanada in 1994 for his contributions tothe Canadian music industry Stan Kleeshas not yet been so honoured
Itrsquos time we change that
Doug Thompson can be reached by e-mailat dougtrogerscom
BDSept10qxdBD 19082010 1743 Page 25
Introd ucing
Connect your music scheduler directly to your PPM~ listeners
I CE + REACT I
dleercsworkscom 1877774107bull
wwwmediamonitorscom wwwgselectorcom
~2002-2010-Honlcon All ll91u- Allshylheproporyol___
26 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Ants donrsquot sleep
Do you believe that ants donrsquotsleep Do you believe that agiraffe can go without water
longer than a camel Whether or not youbelieve these statements depends on whosays them
Apparently if a person with a foreignaccent told you these things you would-nrsquot believe them
Why According to research at theUniversity of Chicago a foreign accentreduces credibility in ways that the speak-er and the listener donrsquot consciouslyrealize Because an accent makes a per-son harder to understand listeners areless likely to treat what they say as truth-ful The credibility decreases even moreas the accent thickens
ScienceDaily summarized the study asa way ldquoto test the impact of accent on cred-ibility American participants were askedto judge the truthfulness of trivia state-ments by native or non-native speakersof the English languagerdquo and providedtop line findings from the research
Boaz Keysar is a Professor of Psychol-ogy at the University of Chicago and anexpert on communication Keysar saysldquoThe results have important implicationsfor how people perceive non-native speak-ers of a language particularly as mobili-ty increases in the modern world leadingmillions of people to be non-native speak-ers of the language they use daily Theaccent makes it harder for people to
understand what the non-native speakeris saying They misattribute the difficultyof understanding the speech to the truth-fulness of the statementsrdquo
This is perhaps the most relevant out-come of the study for commercial writersand producers If people cannot be clear-ly understood they cannot be believed Wedonrsquot disbelieve consciouslymdashthe accenttricks us into thinking we donrsquot believe itsimply because we donrsquot understand itNow what
There are many great commercials withso-called foreign accents in them Cleverwriting and a unique sound makes thesecommercials really pop Such commercialshave been running for yearsmdashwe can onlyassume they work or the creative wouldhave changed ages ago
The unmistakable voice of HughHeron of Heathwood Homes is just thatmdashunmistakable His voice oozes credibil-ity due in large part to the fact that healways speaks with sincerity While theoccasional word or phrase in his thickScottish accent may be difficult to wrapyour ear around the overall tone of hisvoice makes Hughrsquos commercials standout He told me recently that people hemeets on the street treat him like a friendbecause they feel like theyrsquove met himbefore His voice is unique and memo-rable Thatrsquos why his commercials work
One of my favourite commercialsmakes fun of the stereotypical human
MAUREEN BULLEY
response to people who donrsquot speak yourlanguage ldquoGood Morning is this theinformation deskrdquohellip the opening linein this classic spot for SAS Airlines fea-tures an American speaking to a Europeanhe believes doesnrsquot understand him Sothe American speaks English but does soextremely loudly and extremely slowly Asit happens he is speaking to a British manwho speaks English very well thank youvery much Ironically the American isoverseas and the tables are turnedmdashnowhe is the man with the supposed accent
So is there a place for foreign accentsin radio advertising
Irsquom not entirely sure but what I doknow is that participants in the RadioPower Tools research gave low scores tocommercials that contained a foreign ac-cent if it was ldquoa voice that drips with anon-mainstream accent spoken only bya small group within the population andused for no apparent reasonrdquo
Clearly the operative here is ldquono ap-parent reasonrdquo So if it makes sense toinclude a voice with an accent do so withpurpose I would also suggest using a voicewith a genuine accent instead of tryingto replicate one Yoursquoll be disappointedwith the finished sound of the piece andyour client will be disappointed with theresults of their advertising unless yourvoice talent can truly nail that accent theydonrsquot naturally possess
So do ants sleep or not Accordingto BBC Earth on average a single workerant in Britain takes 250 naps a day buttheyrsquore only a minute long The Queenfalls asleep at far more regular intervalsthan her royal subjects Guess they canrsquotunderstand a word she says
Maureen Bulley is president of THE RADIOSTORE She may be reached at 1-888-DORADIO or at doradiototalnet
BDSept10qxdBD 19082010 1743 Page 26
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plus a chance to win an iPad bull
Congratulations Facebook you rockAccording to Hitwise Facebook has become the most
visited website in the United States Its market share ofvisits was up 185 over the same time last year Just tocompare Google was up around nine percent
I was going to Google what that meant but it justseemed cruel
I believe it means that we are spending more timepoking people we wouldnrsquot waste the time of day to chatwith than we are looking up important stuff like sportsstats or interesting uses for peanut butter (which incidentally include lubricant pet pill disguiser andpaper label remover Really I Googled it)
Wersquove all Googled ourselves from time to time manyof us using a computer
But facebook it Facebook is taking over the worldAs you read this I am on Facebook Go aheadhellip go
friend mehellip Irsquoll be there Itrsquos where I live nowFacebook tempts us with the egotistical promise that
someone somewhere on the planet really really wantsto know every single errant thought that crosses our
minds AND they want to see photos AND they want toknow what we think about their thoughts AND photos
Capitalized conjunctions aside Facebook is theperfect place to cut and paste the creative work of othersinto our electronic personas instead of actually doingsomething creative or original ourselves thus savingtime that we can then use to do more poking and lesstalking How am I today Just check out the stolen lyricfrom someone elsersquos song I have posted as my ldquostatusupdaterdquo Apparently today I am a little Olivia NewtonJohn (pre-Grease)
Itrsquos a diseaseI must comment on your new cat photo or I will dieOops hang on a sechellip gotta return a poke Back
now LMAO Freakinrsquo funny catsLike you I joined initially to see what all the fuss
was about In its original days Facebookers were lessconcerned about security so you could scan astrangerrsquos profile check out their friends and eventheir friendsrsquo friends It was a voyeuristic orgy of peek-age Not that any of us did that sort of thing of course
Once the lurking was curtailed the search was on forco-workers and family members as we embarked on awildly competitive jag to snag as many friends as possible
In those early days getting a Friends request was agiddying high
Ooooohhellip someone wants to be my friend INSTANTADD
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 27
Poke-poke
BY MARK LA POINTE
status update
BDSept10qxdBD 19082010 1743 Page 27
Now of course we are more discerning of the company wekeep Do I know them Will they clutter my page with applica-tion drivel and invites to lame events Or worse will they notbe interested in my brilliant application newsfeed and my ldquoohso importantrdquo event
After the friends came the gameshellip sorry ldquoapplicationsrdquo Nowwhen Irsquom too tired to poke I can find out what kind of dog Iam or what country song tells my storyhellip or God help me playFarmville (along with over 83 million other monthly users)
(By the way my answers are dachshund and Goodbye EarlAlso I have never been too tired to poke I know it happens tomen my age but knock on wood I still can)
And letrsquos not forget the frustration of the endless programupdates I just figure out where everything is so I can steer theUSS Facebook without having to rely on Mr Sulu whenBAMhellip my life is chaos again and instead of checking my noti-fications I am driving straight into the sun while Yeoman Randlooks intensely into the soft focus camera In its present incar-nation I still canrsquot find the damn ldquoSign outrdquo tab
It has only taken a few years for a simple social networkingtool to become the worldrsquos biggest scrapbook Our need toshare has even pushed into the formerly sacred Have you seenthe video of the couple that interrupted their ldquoI dosrdquo to updatetheir Facebook status from ldquosinglerdquo to ldquomarried I think I actu-ally threw up a little that time
Remember first second and third base (No not baseball)It has been re-faced
Now therersquos ldquoFace-baserdquo that magical part of love when youchange your status from ldquoSinglerdquo to ldquoIn a relationshiprdquo I assumeit happens after yoursquove rounded the bases a few times
Itrsquos sooooo cute In the same way itrsquos cute when your neigh-boursrsquo kids spray-paint ldquoBUTT FACErdquo on your garage door
FB is a giant black hole of time and effort sucking in every-thing around it without mercy while only giving back invita-tions to play Mafia Wars
Fan Pages are big business now as entertainers and retailersand people with causes can use FB to continue to shamelesslyhump their agendas and doo-dads
Sadly I am now turning into the Facebook equivalent of acranky old man I hate it when my friends donrsquot use actual pho-tos of themselves as their profile pics Since I never actually seethem face-to-face anymore without those photos I have no ideawhat they look like During the Winter Olympics I assumed allmy friends had become hockey sweaters or red leafs
Also I am protective of my Wall Lame status updates nowequal instant ldquoHiderdquo for you ldquoI love my dogrdquo while accurateis your one-way ticket to GONE-ville I may even un-friend youfor that juicy contribution
I would moan on a little longer but in the time it has takenme to write this I have missed 16 crucial status updates (Trevorand Aaron are now friends) three pokes (which still make megiggle like a nine-year-old who thinks ldquopianistrdquo is dirty) and twopage suggestions (Join if you think RUSH deserves inductioninto the R and R hall of famehellip which I do) So I am hittingthe ldquosign outrdquo tab (which I just found thank you very much)
Mark La Pointe is a freelance writer and voice actor forwwwKillervoiceoversca or at least he would be if he would stopfooling around on Facebook He may be reached by e-mail atmarkannounceryahooca
BDSept10qxdBD 19082010 1743 Page 28
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 29
Gord James comes home
When I was 14 my buddies allwanted to be famous sportsheroes or rock stars I wanted
to be Gord JamesMy obsession with radio came to me
like most of us at an early agemdasheight tobe exact By the time I was 10 and livingin Southern Ontario I knew exactly whichjocks sounded great and by 14 there wasno one better to my ears than Gord James
Gord James is one of the few yeomanof an era in Top 40 and rock radio thatmany view as the halcyon days of radiorsquossound Hersquos still doing itmdashand doing itevery bit as well as he ever has
The latest incarnation of the GordJames Experience is at Hamiltonrsquos newVinyl 953 a place that feels right to himbecause the geography that surrounds thebroadcast studios is literally home
Gord went to high school at Saltfleetin Stoney Creek (now part of Hamilton)and did the WKRP town-to-town up-and-down the dial thing in his first few yearsincluding stops in Cambridge LondonCornwall and Kitchener before landingat CKOC Hamiltonrsquos home of the BIG500 Countdown in the early rsquo70s
In 1974 the now legendary J RobertWood interviewed Gord for an openingat CHUM-FM free form at the time Butit was the ldquocoolrdquo station 1050 CHUMwhere Gord wanted to be
ldquoThank you for coming in and good-byerdquo was the response he remembers
ldquoI realized how much I had to pull upmy boot straps to hang with those guysrdquohe recollects James was talking about thebig voices such as John Majhor TerrySteele Jim Van Horne Mike HollandRoger Ashby and Bob Magee (Magee nowholds down the morning drive slot atVinyl 953 helping give that station a def-inite CHUM flavour that works perfectly)
But it wasnrsquot long before James land-ed a gig at CHUM-AM doing all-nightsand filling in on day shifts now andthen By 1978 CHUM-FM was being pro-grammed by a young upstart named RossDavies and he wanted Gord to comeover to the FM side of the building Thateventually happened too with weekendsafternoons and in 1983 as morning hostalong with Rick Hodge
ldquoThere are so manymemoriesrdquo said James
ldquoOne really stands outI was filling in for RogerAshby As we were doingour birthday feature onair it was mentioned thatit was my birthday andall of sudden a lot ofpeople gathered by thedoor and started singingHappy Birthday I heardtwo younger singingvoices through my head-set and realized that TomJokic our producer had patched in twoof my three children Rachel and Kevinfrom a cell phone and they were singingtheir hearts out out of tempo and out oftune with the rest of the group and Ithought that sounded even better becauseof itrdquo
The sound is what matters to GordJames And he says the fun has not goneout of it And sitting chatting with him is
JAMIE WEST
like pulling into a filling station for pos-itive energy
Vinyl PD Derm Carnduff says thatgetting Gord on board at Vinyl was a nobrainer
ldquoGordrsquos name came to mind prettyquickly His heritage as a Toronto radiopersonality would give us instant credi-bility but ultimately his talent made
Gord one of our top candidatesrdquo saidCarnduff
ldquoHis knowledge of themusic his wit and dedica-tion serve his audience ex-tremely well and the radiostation as wholerdquo Carnduffsaid ldquoAnd oh yeah hersquos gotan okay set of pipes toordquo
ldquoThe saying at CHUMused to be lsquoletrsquos have somefunrsquordquo remembers Gord
I ask him if hersquos still hav-ing fun
ldquoTherersquos no question thatIrsquod do it all over againrdquo Gord
responded ldquoonly this time Irsquod betempted to break a few more rulesrdquo
Now thatrsquos the spirit of a true rockjock shining on after nearly 40 years ofconnecting with all of us
Jamie West is CEO of Westpro Media Incbroadcast consultants and creative contentsuppliers He may be reached by e-mail atwwwwestpromediacom or at 905-541-0127
BDSept10qxdBD 19082010 1743 Page 29
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30 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Fact is facts donrsquot mattermuch anymorehellip
One of the things I enjoy most is alively debate with friends whohave differing points of view I
like the way people get charged up aboutthings they really care about how theyshape their thoughts to support theirarguments
I particularly enjoy it when the debateis over and in the best instances wersquoveall learned something from each otherAnd maybe if our minds are not onlyengaged but ldquoopenrdquo we might find ourposition moving begin questioning theplace where opinion started and realityor facts kick in Unfortunately it seemsthat fact-based debate is a dying art
A new study from University ofMichigan researcher Brendan Nyhan en-titled When Corrections Fail The Persistenceof Political Misperceptions shows that peo-ple who have based their beliefs on mis-information rarely change their mindseven when presented with the facts Evenmore disturbing they often cling evenmore strongly to their beliefs when theyare proven to be inaccurate a phenome-non Nyhan has dubbed ldquobackfirerdquo Notsurprisingly this reaction is most com-mon when it comes to partisan issuesaround politics and social issues
Nyhanrsquos recent study is a follow-upto research he completed with associatesat the University of Michigan in 2005and 2006 Those studies showed a basichuman tendency to continue to believe
in facts we carry in our heads even whentheyrsquove been proven false Nyhan says thisis worse than merely being misinformedit means our views are entrenched andnot subject to sway by any informationsource It isnrsquot information thatrsquos missinghere but rather a basic emotional responsethat makes smart people hang on to falsefacts for reasons it is hard to define
Nyhanrsquos study as well as previousstudies conducted in 2005 and 2006around facts vs perception attempts tounderstand why intelligent people con-tinue to accept misinformation as fact inthe face of contrary proof This may notbe a new practicemdashpeople have alwaysshaped facts to fit the outcome they wantmdashbut Nyhan and others believe there ismore reason for concern now than atany other time
Nyhanrsquos study suggests the underpin-nings on which governments are chosenare becoming more fractured He sayswersquore filtering the information we receivethrough a prism and end up getting areal divergence on all sorts of issues Andthat makes it really hard to have intelli-gent debate He equates the electoratersquosview on politics to sport and says peoplesupport a team because they are emo-tionally committed to them they absorbthe misinformation they need to contin-ue their supportmdashfor better or for worse
Nyhan says we need a ldquosupply-sideapproachrdquo where we try to enforce and
NANCY SMITH
increase the ldquoreputational costsrdquo on peo-ple and institutions who promote bad in-formation Given the numbers it seemsunlikely that this is a viable solutionPartisan news hosts and their networksare making millions while more moder-ate media languishes The cycle continuesbecause audiences are attracted to newsoutlets that reflect their beliefs howeverinaccurate they may be
In fairness to media consumers it isoften difficult to separate whatrsquos accurateand what isnrsquot particularly within an envi-ronment where we get our news in bite-size pieces with little context But Nyhansays the really frightening pattern isnrsquot justwhere we get our news but how we useit If we refuse to change beliefs that arebuilt on inaccuracies the consequencescan be devastating
I read a quote attributed to Kant thatseemed appropriate to Nyhanrsquos studyldquoMankind may be crooked timberuniquely susceptible to ignorance andmisinformation but itrsquos an article offaith that knowledge is the best remedyIf people are furnished with the facts theywill be clearer thinkers and better citi-zens If they are ignorant facts will en-lighten them If they are mistaken factswill set them straightrdquo
Even Kant didnrsquot anticipated the soci-etal impact of spin doctors and media inthe 21st century
Nancy Smith is ChairCEO of NextMedia a Toronto-based business consulting and marketing company She may bereached at (905) 468-7774 or atnsmithnextmediacompanycom
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FM PROTECTION RULES ARE CHANGING
BDSept10qxdBD 19082010 1743 Page 30
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 31
Victoria a few days each weekGeorge Gordon who had been
morning Anchor at News1130Vancouver has moved to
CFRA Ottawa as morn-ing News Anchor Hersquosalso tasked with coach-
ing and mentoring otheron-air personalities
There were a number of changesat Corus Entertainment relatedto Corusrsquo most recent organi-zational review to streamlinedecision-making and clarifyroles and mandates Among
the changes Corus TelevisionmdashReporting toDoug Murphy Exec VP and President of CorusTelevision are Colin Bohm VP InternationalAndrew Eddy VP Affiliate Sales Bill Knight
VP Business Developmentand Planning Gerry MackrellVP Airtime Sales Susan RossVP Strategic Planning SusanSchaefer VP Head of Networksand Marketing and JoannaWebb VP Head of Program-ming and Production CorusRadiomdashReporting to HalBlackadar Exec VP and interimPresident of Radio are DaveFarough VP Brands and Pro-gramming in Toronto (was GMat CFPLCFPL-FMCFHKFMCKDK-FM London) Chris Sisammoves in [see below]) DavidHuszar VPGM Interactive andEmerging Platforms (was VPGM Corus Interactive ampIntegrated Solutions) NeilCunningham Director of SalesWestern Canada Garry McKenzieGM Corus Radio Vancouver(was GM at Corus RadioCalgary) Doug RutherfordVPGM Corus Radio Alberta(now also GM at Calgary)Suzanne Carpenter VPGM
CTVrsquos Lloyd Robertson has an-nounced his retirement set fornext summer By putting itoff until then hersquoll roundoff his CTV career at 35years from the day he
joined then-Anchor Harvey Kirck in1976 as co-Anchor of CTVNews Hersquos been Chief Anchorand Senior Editor since 1983Lisa LaFlamme 45 is his suc-cessor She began her broad-cast career at hometownCKCO-TV Kitchener in 1988Reporting stints include IraqAfghanistan Sri Lanka Haitiand as a political correspondent in OttawaFormer NBC News Foreign CorrespondentDawna Friesen is the next Anchor of CanwestrsquosGlobal National succeeding Kevin NewmanFriesen a native of Winnipeg began her careerat CKX-TV Brandon then worked at CBC andCTV before being hired by NBC in 1999Friesenrsquos reporting duties took her throughoutEurope and the Middle East from her base inLondon CKYCITI-FM Winnipeg GM Tom Scottreturns to Citytv Winnipeg thisfall again as GM Scott whojoined Citytv in 2008 moved
to the radio side to be GM at the Rogers-ownedradio stations after the previous manager wastransferred to Vancouver A new GM for theradio cluster is being sought CTVglobemediaSr VP Corporate Communications BonnieBrownlee is no longer in place Her successor isScott Henderson VP Communications Brownleewho joined CTV in 2007 succeeded Mary Powersin the position Douglas Elphick joined Joytv10 Vancouver (ZoomerMedia) as GSM Elphickhad been Director National Sales WesternRegion for CTVglobemedia and was mostrecently with the CTV Olympic BroadcastConsortium Brian Blackburn is no longer GSMat the Jim Pattison Broadcast Group (JPBG)radio stations in Victoria A successor had yetto be named at press time In the interim BruceDavis VP of Sales for JPBG and GM of theKelowna radio properties is filling in Hersquos in
Make sure that BroadcastDialogue has your peoplechanges E-mail station
news to howardbroadcastdialoguecom
LloydRobertson
Dawna Friesen
Lisa Laflamme
Susan Ross
BonnieBrownlee
George Gordon
Joanna Webb
Dave Farough
Andrew Eddy
Chris Sisam
Douglas Elphick
Susan Schaefer
ScottHenderson
David Huszar
Doug Rutherford
Garry McKenzie
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 31
32 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
1071 Abbotsford as Morning Show Hosthellip At new Country sta-tion 1007 HANK-FM Bridgewater launched July 22 JonathanCrouse moved from afternoons on sister station CKBWBridgewater to be the morning show Host Nick Yorston who
moved from Yellowknife does morning newsAndrea James moved from sister station CKDR927 Dryden to do middays while Alicia Huntermoved from CKBW for HANKrsquos afternoon show
Gerry Pigeon whorsquos been with Corus RadioCalgary the past nine years the last six as RSMhas moved to NL Broadcasting in Kamloops asGSM for the companyrsquos three stationsmdashCHNLCKRV-FM and CJKC-FM Shelly Datseris hasbeen appointed Manager Communications atTeletoon Toronto Her background includes sev-en years at Rogers Communications and at RogersTV Diana Swain has beenappointed to Senior Correspon-dent of the CBC News inves-tigative unit The CBC TorontoAnchor will continue to be anoccasional fill-in Anchor on TheNational Dale Jubb is the newManager of Operations at CTV
Calgary Jubb moved from his CEO position atvideo production facility Empowered Media inOttawa Former Ops Mgr Karen Irvine movedto Manager On-Air Operationshellip Justin Park
moved to CTV Calgaryrsquos engi-neering department from sisterCTV Reginahellip Joe McFarlandND at 1021 FM The Lounge(CJCY-FM) Medicine Hat sinceits launch in 2008 moved toCorus Radio Calgary as aReporter New MD at JACKCalgary is Jeff Walker exMDSwing Announcer at K-97Edmonton Chad Thomas hasreturned to Astral Radio Calgaryas Digital Accounts ManagerHe left the stations to found anagency when they were ownedby Standard Radio CalgaryhellipDavid Lee is the new Country Manager Canadafor RCS CanadaMedia Monitors Hersquos based inToronto Lee succeeds Ross Langbell who leftthe company this past spring Jess Bradyjoined Corus Cornwall as Morning Anchor and
Corus Radio Eastern Ontario and VPGMCHEX TV Peterborough and CKWS-TV KingstonMichael Harris GM CKWS-TV and CHEX TV(was GM of CHEX TV only) JJ JohnstonGM Corus Radio Cornwall Kingston andPeterborough (was GM at CorusRadio Vancouver) No longerwith the company are CornwallGM Scott Armstrong and CorusKingston [radio amp TV] GMMike Ferguson who retiredend of August Former CorusRadio Peterborough GM BrianArmstrong moves to GSM) ChrisPandoff VPGM Corus Radio
Toronto and Hamilton (was VPGM for CorusRadio Toronto only but now adds Hamiltonduties held by Suzanne Carpenter) Chris SisamVPGM Corus Radio Southwestern Ontario(based in London Sisam will be responsiblefor Corus Guelph Corus KitchenerCambridgeand London Guus Hazelaar of Corus Guelphhas retired Lars Wunsche GSM Corus RadioToronto (was GM at Dave FM (CJDV-FM)TheBEAT (CKBT-FM) Kitchener)
Mike Finnerty the former Daybreak Host at CBCRadio Montreal returns this fall to anchor themorning show He left last year to work as anonline editor for The Guardian in London NancyWood hosted Daybreak for six months afterFinnertyrsquos departure She left earlier this yearAstral Radio BC Peace Region Brand Director JayTerrence after 10 years at that location three asPD moved to sister station CJAY Calgary tobecome Assistant Brand Director (Brand Directoris Astral nomenclature for PD)hellip After more than 21 yearsCTV Calgary News Anchor BarbHiggins has left her job to
become a mayoral candidate in this fallrsquos elec-tions Higgins and co-anchor Darrel Janz an-chored the News at 6 since March 8 1989 andare considered the longest serving anchor teamin Canadahellip Mark Russett has been promotedto GSM at Newcap Radio Ottawa He joined thestation five years ago as Retail Sales ManagerhellipKenny Jones Morning Show Host at Country933 Fort McMurray for the past nine yearsheaded to Rogers-owned sister station Country
JJ Johnston
Chris Pandoff
Lars Wunsche
Michael Harris
Jay Terrence
Barb Higgins
Kenny Jones
Gerry Pigeon
Mark Russett
Diana Swain
Shelly Datseris
Dale Jubb
Justin Park
Karen Irvine
Jeff Walker
Joe McFarland
Chad Thomas
David Lee HBA
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 32
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 33
Reporter The University ofWestern Ontario graduate madethe move from LondonhellipSheldon MacLeod the formerNDMorning Editor at CKBWBridgewater is now a WeekendNews Anchor and afternoonReporter at News 957 Halifax
Earle Mader PD at C100 Halifaxhas retired Mader spent his30-year broadcast career withthe CHUM station the last twoand a-half years as PD TheBOUNCE PD Chris Duggan has
taken over as PD for both stations Mader won Music Directorof the Year honours (secondary market) at the 2002 CanadianMusic Week Jennifer Yascheshyn has been promoted to PD atCHUM Kingston from Promotions and Marketing Director Shesucceeds Dan Melon who is moving to the faculty at OttawarsquosAlgonquin College New Marketing and Promotions Director isShawn Whalen who continues with his regularFLY-FM Kingston on-air shift Matthew Waddellmoved to TELETOON Canada in Toronto asCreative Director Most recently Waddell wasAssociate Creative Director at Astral TelevisionNetworks Kapila (Kaps) Ratnayake is the newChief Engineer at Corus Radio Cornwall He
had been with Rogers RadioCalgary Succeeding him isJim McTighe from CFJC TV7Kamloopshellip Mid-summer JohnWaterman became the ND at981 FM CKBWHANK (CJHK-FM) Bridgewater Watermanhad been with ATVCTV Halifaxand most recently 917 TheCoast Sechelt
Mark Lade after 50 years behindthe microphone has called itquits During his career Ladeworked at such venues as OwenSound Woodstock Hamilton Chatham NiagaraFalls Welland and London his last stop beingOldies 1410 CKSL London Jennifer Stewart hasbeen promoted to Exec Director of AcquisitionsDevelopment and Feature Film NetworkProgramming at CBCrsquos English TelevisionServiceshellip Ceara Kavanagh has moved from her
Shawn Whalen
SheldonMacLeod
Jess Brady
JenniferYascheshyn
Earle Mader
Jim McTighe
Mark Lade
MatthewWaddell
KapilaRatnayake
JenniferStewart
BDSept10qxdBD 19082010 1743 Page 33
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CBC Radio-Canada
34 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
PD gig at Vibe 985 Calgary (now Virgin Radio98-5) to return to 1073 KOOL FM Victoriawhere shersquos the afternoon drive Hosthellip DerekLuis is new CEO at National Screen InstituteCanada (NSI) succeeding Susan Millican Hewas a SUN TVQuebecor Media Executivehellip PaulSedik ex of Astral Media Television has landedas Regional General Manager Central Ontarioat NEWAD a Toronto-based agencyhellip FAN 590Toronto fired the morning drive team of DonLandry and Gord Stellick plus morning showHost Mike Hogan Also gone are Announcer RickRalph and Producer Brian AngusTaking over mornings on aninterim basis was Toronto radioveteran Jeff Lumby News 957Halifax talk show Host AndrewKrystal has moved to mid-mornings at The Fanhellip MarkMorris joined 1039 The JuiceKelowna as Afternoon Driversucceeding Ken Allan Joonyer
Morris had been with SUN FM Penticton hellipEdmonton market veteran Shane Michaels isthe new Afternoon Drive Host at 963 CapitalFM Edmonton succeeding Jason Roberts
Roberts moved to 1049 EZ Rock Edmonton asAfternoon Drive Host which resulted in LochlinCross to handle mid-days at The Bearhellip BrentBrooks is now the Morning Host at COUNTRY95 Lethbridge The 25-year veteranrsquos stops haveincluded Calgary Red Deer and Lethbridge withvarious roles such as PD MD and various on-air postshellip Taking over the midday show at Q99Grande Prairie is Renn Davies who moved fromZ99 Red Deer Former midday Host WardLivingston now does drive afterChristy Farrel whorsquod held theposition as well as being MDmoved to Sun FM PentictonPDmorning show Host PaulOuellette adds music dutiesAlso joining the team is CristyEllen from CJNS Meadow LakeSK taking over the productioncreative post
Tamara Konrad has become GMGSM at CKEA957 Edmonton Konrad moves to the HarvardBroadcasting station from her Ops Mgr position
CearaKavanagh
Renn Davies
Derek Luis
Andrew Krystal
Paul Sedik
Brent Brooks
Lochlin Cross
Ward Livingston
Cristy Ellen
Tamara Konrad
BDSept10qxdBD 19082010 1743 Page 34
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 35
at Corus Edmonton where shewas the Ops Managerhellip Inaddition to his GSM responsi-bilities at X929 (CFEX)Calgary Gary Brasil is now alsothe National Sales Manager forthe Harvard grouphellip BroadcastEngineer Chris Terpsma theChief Engineer at VistaBroadcasting has moved tobecome responsible for techoperations at Harvardrsquos newstations in Edmonton and RedDeerhellip Angie Norton hasbecome the new Business Manager forHarvardrsquos Regina and Yorkton stationshellip AndChristian Hall in addition to his responsibilitiesas PDOps Mgr at X929 Calgary is nowProgram Manager for the Harvard AlbertaRadio cluster After 12-years Bill Toffan hasretuned to 1049 The Wolf Regina as PDMorning
Show Host He succeeded Chris White who recently joined theHarvard sales department after having been on the air for 15years and PD for the last three
Heather Ostertag is no longer PresidentCEO of FACTOR theFoundation Assisting Canadian Talent On Recordings Brian
Hetherman FACTORrsquos VP of Industry Affairshas assumed GM duties until anew president is appointedhellipEldon Duchscher after 21 yearswith the Saskatoon Media Groupmdashthe last few years as NewsDirectormdashhas resigned a moveprompted by an opportunity of-fered to his wife at the Universityof Calgary Duchscherrsquos NDposition at CJWW Country 600Magic 983929 The Bull wasfilled by Vanese Ferguson KateBuick after 15 years at CD 989Simcoe is now PDMidday Hostat K-Rock 1055 CharlottetownSucceeding her in mornings atSimcoe is Asta Syri who joinedGerry Hamill and Renee BerubeCD 989 VPGM Blair Daggetttook over PD responsibilitieson an interim basis AcadiaBroadcasting Thunder Bay PD
Sandra Dolynchuk resigned citing family reasonsShe returned to Winnipeg and joined K-Rock1007 as PDhellip A (CKVR-TV) Barrie AnchorLance Chilton after almost 12 years as even-ing news Anchor has moved on leaving thebroadcast business to try his hand in realestate Rhonda Messieh is the new MarketingManager at CHCH News Hamilton Prior tothat shersquod been Marketing Manager for CorusEntertainmentrsquos CMT Paul Timm has been ap-pointed Digital Accounts Manager for AstralRadio Manitobahellip CBC has appointed Greg Guyas the Senior Communications Officer for NovaScotia Guy has 23+ years experience at theHalifax Herald and with his own companyhellipDavid Magro is now responsible for imaging andcommercial production withinthe Rogers Radio Toronto clus-ter production department His20-year career includes stops atVirgin Radio 999 Toronto CorusToronto New Flow 935 Toronto
and Z103 Toronto Marvin Piuti is now ND at897 Sun FM (CJSUFM) Duncan Most recent-ly he was with CHEK-TV Victoria The New VImdashnow A (CIVI-TV)mdashVictoria and is an alumnusof Citytv TorontoMuchMusic He succeeded RicRathburn who retired Samantha Cook has suc-ceeded Brian Bolt as the Program Coordinator
for the radio broadcasting pro-gram at Hamiltonrsquos Mohawk College Cookbrings 10 years of broadcast experience to hernew position having worked at Country 953Hamilton Energy FM Toronto Kiss FM Torontoand YTVhellip Darryl Henry moved to 981 CHFIToronto after having done mid-days at Astralrsquos973 Torontohellip Stephen Smart formerly of CTVBritish Columbia has moved to become theLegislative Correspondent in Victoria for CBCTelevisionhellip Mastermind is no longer the after-noon Drive Host at Virgin Radio 98-5 CalgaryHolding that spot now is Simon Mitchell abroadcast veteran with stops in AustraliaVancouver and Victoriahellip Michael Lewis is nowChief Engineer at Starboard Communications inBelleville The former Rogers Radio Lethbridgeemployee also provides technical services toDAWG FM Ottawa
Will MacKay ex of Corus Radio Kitchener is the
Stephen Smart
VaneseFerguson
Gary Brasil
Christian Hall
Chris Terpsma Chris White
Bill Toffan
HeatherOstertag
Asta Syri
Kate Buick
EldonDuchscher
SandraDolynchuk
David Magro
Greg Guy
Marvin Piuti
Samantha Cook
Paul Timm
RhondaMessieh
Will MacKay
BDSept10qxdBD 19082010 1743 Page 35
36 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
new GMGSM at Newcaprsquos K-Rock 893 KentvilleMacKay with 15 years experience in sales andmarketing was a Senior Sales Rep with CorusTim Schutz ex MD at Jack FM Calgary is nowPDMD at Rogersrsquo 1077 The River LethbridgeAt Quebecor at least three new news employ-ees David Akin from Canwestrsquos Ottawa BureauBrian Lilley the Ottawa Bureau Chief at AstralRadio and Tobias Fisher most recently of theCBC They were hired as Quebecor anticipatedwinning a new specialty channel Sun TV NewshellipTV Journalists Herb Luft and John Grant retiredthis summer from CTV (CFCF-TV) MontrealLuft who started working at CFCF as a radionewscaster in 1971 and joined the TV stationfull-time in 1977 is the longest-serving reporterat CTV Montreal Grant had been CTV MontrealrsquosQuebec City Bureau Chief since 1996hellip At AstralTorontorsquos radio cluster layoffs included CFRBAssignment Editor Eileen Berardini eveningAnchor Bob Komsic weekend morning Host
John Donabie and Melissa Boyce (promotions) Vassilios Mimishas been appointed as the new North American BroadcastersAssociation Director of Technology Most recently Mimis servedas Director of Broadcast Technical Policy andPlanning with the Canadian Department ofIndustry 1007 HANK FM Winnipeg PD AbbeyWhite has become PD at sister Newcap stationsKG Country Red Deer and the Country Newcapstations in Brooks Drumheller Stettler andBlairmore Also at Newcaprsquos Southern AlbertaGroup Al Tompson MD and Morning ShowHost at Zed 99 Red Deer added PD for Zed99The Fox Brooks to his responsibilities FormerPD Brent Young is no longer with the organiza-tion Rob Leighton is Astral Radiorsquos new DigitalAccounts Manager for the BC Interior based inKelowna Leighton had been with Telus with anInternetinteractive sales and development back-ground While never in radio he grew up withit and learned vicariously through his fatherGord Leighton a well-known BC broadcast man-ager Also at Astral Radio Kelowna after 38years Ron Wittenberg has retired from broad-casting He began at CKNW New Westminsterthen migrated to the Okanagan roughly 30 yearsago to raise a family Since then hersquos been with the Kelownastations under numerous ownership changes After five yearsat Newcap stations in Halifax and Fredericton Jason ldquoJDrdquoDesrosiers has joined the Evanov Radio Group (ERG) in Halifax
He succeeds Angela Kelly as Promotions andMarketing Director and will also become APDat ERGrsquos second Halifax station expected tolaunch this fall Diane Boehme has been ap-pointed Exec VP Television for EBTV in TorontoEBTV is the banner under which it andBrightlight Pictures will work jointly in the pro-
duction and distribution of TV programming Her backgroundincludes Senior Director Independent Production at CHUMTelevision and Director Original Production at Astral Television At Canadarsquos Olympic Broadcast Media Consortium Gavin Rothhas been promoted to Sales VP and Christos Nikitopoulos to thenewly-created VP of Programming and Revenue Planning posi-tion Roth had been Senior Sales Director for the consortiumNikitopoulos was previously Senior Director of Programmingand Revenue Planning At Clear FM Winnipeg Laurie Jolicoeuris now the Promotion Director She moved from sister Rogersproperty Citytv Winnipeg where she was the Marketing EventsCoordinator Donald Nelson the Senior Broadcast Technologistat CBC Yellowknife transferred to CBC Windsor in the samecapacity Prior to joining CBC he was an Engineering Supervisorin Stamford Connecticut and alsoworked in Northern Canada as anengineering freelancerhellip The husbandand wife morning broadcast team ofBob Wallace and Diana Meder are nowwith Larche Communicationsrsquo new sta-tion 923 FM (CJOS-FM) Owen SoundBoth were most recently with BayshoreBroadcastingrsquos Mix 106 Owen Sound Meder isalso News Director Matt Mise PromotionDirector transferred from sister station KICX917 Sudbury GMGSM is Rob Brignell and PDis Don Vail both also previously employed byBayshore Broadcastinghellip KiSS 925 Torontorsquos newAfternoon Drive Announcer is JJ ex MorningShow Co-Host at The New Flow 935 Torontofor the past three years JJ was also on-air at theprevious incarnation of KiSS With his arrivalCash Conners moved to evenings
Lee Cornell has been appointed Group ProgramDirector at Evanov Radio Group based at theToronto head office Most recently he acted asVPAffiliate Relations International with USbased LDR (Listener Driven Radio) though hehas experience on several continents includingas Group Programmer and Manager in Australiathe UK and the US New PD at 917 The BounceEdmonton is Andy Winford ex of CBS Radio
Herb Luft
Cash Conners
Jason ldquoJDrdquoDesrosiers
Abbey White
Diana Meder ampBob Wallace
JJ
Diane Boehme
John Grant
Matt Mise
Tim Schutz
Rob Leighton
BDSept10qxdBD 19082010 1743 Page 36
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 37
Fresno Wendy Rose the Promotions Directorat Astral Radiorsquos CHAM amp CKOC Hamiltonmoved on after 11 years with the stations Shersquosnow Promotions and Marketing Manager atEvanov Communicationsrsquo FM92 The JewelNEWS COUNTRY AM 1380 Brantfordhellip DavidLindores became the Promotion Director atKiSS 925 981 CHFI Toronto at mid-Junemoving to the Rogers stationsfrom Astral Radio TorontoPrior Astral Lindores had beenwith Universal Music for 14years most of it overseeing theMarketing amp Promotion Depart-
ments of the companyrsquos central regionhellip KateMilton joined 1013 The BOUNCE Halifax asEvening Announcer She had been doing driveat Z103 Halifaxhellip Senior Maintenance Techni-cian Al Adachi after 38 years in broadcastinghas retired He started his career at CKY Winnipegand in 1976 moved to ITV now GlobalEdmontonhellip Jeremy Morrell is the New Manager
of Broadcast Technical Services at The WeatherNetwork Oakville Prior to his appointmentMorrell was Assistant Product Manager andbefore that a Team Leader for Technical Sales atRoss Videohellip David Kincaid after six years withCTV British Columbia and more than twodecades in news broadcasting has moved intoa new careerhellip Paul La Frenais has given uphis position at Novanet in Ajax due to LouGehrigrsquos disease more commonly known asALS His successor is Rod Ditz After 35 yearsat Rohde amp Schwarz including seven on theExecutive Board and five as its ChairmanMichael Vohrer retired On July 1 ManfredFleischmann became President and CEO Eric
Riehl joined Applied Electronics as a TechnologySales Representative Broadcast amp Post Produc-tion Division Riehlrsquos background includes anoperational and systems background in postaudio as well as customer support and salesexperience with editing systems storage solu-tions and broadcast automationarchiving
Kate Milton
Al Adachi
David Kincaid
David Lindores ManfredFleischmann
Wendy Rose
Eric Riehl
BDSept10qxdBD 19082010 1743 Page 37
(
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~ - ~
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INNOVATION In TV Opt ics Since 1958
World-Class Lens Technology Local Technical Support Bilingual Local Factory Service Centre 1400 Courtneypark Drive I Mississauga Ontario I LST l H l (905) 795 -2012 I wwwcanonbroadcastcom
38 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Brian Spiers best known as the ex Grass ValleySales Manager for Canada (and based inToronto) moved to Gainesville FL to becomeVP Sales North America for Digital BroadcastInc
SIGN-OFFS
Murray Chercover 80 in Toronto of complica-tions following pneumonia The former CTVPresidentCEO retired in 1990 but continuedas a special consultant to CTV while develop-ing his own Chercover Communications Inaddition to an Emmy for his contributions tothe broadcasting industry Chercover collected
a number of personal honours during his career including theCAB Distinguished Service Gold Ribbon (1986) the CFTA GoldMedal for Lifetime Achievement (1988) a ldquoRockierdquo LifetimeAchievement Award from the Banff Television Festival and hewas named to the CAB Broadcast Hall of Fame in 1994
Myles Morton 85 at Belleville General HospitalMorton the owner of Quinte Broadcasting RadioGroup (CJBQMix 97Rock 107 Belleville) wasalso the former owner of the BellevilleIntelligencer newspaper and Cablevue the localcable company He had been in declininghealth for the past year
Jimmy Dean 81 suddenly at his home in Virginia The Countrymusic legend scored a 1 hit in 1961 with Big Bad John thesong that won him a Grammy Award
Randy Dewell 62 in Halifax of a heart attack and a series ofstrokes The former Halifax alderman award-winning broad-castermdashincluding the Ted Rogers SrVelma Rogers awardmdashandcivil servant had such stops in his on-air career as CFRA OttawaCHUM Toronto CKGM Montreal and CJCH Halifax
Wilbur ldquoWibrdquo Arnold Westby 78 of cancer inYorkton He was a Cameraman and the firstemployee hired at CKOS-TV Yorkton Thirty-fiveyears later he retired as GM His son MarcWestby is Manager Production amp Programmingat CHAT-TV Medicine Hat
John Delazzer suddenly of a heart attack inToronto Delazzer was the voice of TVO formany years and before that an Announcer atCKKW Kitchener
Irwin Barker 58 at Torontorsquos Princess MargaretHospital of a rare and aggressive cancer Barkerwas a writer for shows such as This Hour Has 22Minutes and The Rick Mercer Report Born inWinnipeg Barker worked as a public policy re-search consultant for Angus Reid and as a lec-turer in sociology at the University of Alberta
and the University of Manitoba
Gordon Allan Brady of cancer in the CentralOkanagan Hospice House In 1969 he startedCKQR Castlegar managing it through 1990when it was sold The station is now an Astralproperty
Brian Spiers
Phot
o co
urte
sy o
f Cas
tane
t
BDSept10qxdBD 19082010 1743 Page 38
r- --bull~
middot ~
This (~dilion is hlOllAhl lo you by
Applied Electronics Ltd Hammond Manufacturing Ltd
CBC Transmission lncospec Communications Inc
Canon Canada LARCAN
Davicom - a division of Comlab Linear Systems Ltd
Delco Wire amp Cable Ltd Nova net Communications Ltd
DEM Allen amp Associates Ltd Om neon
General Cable RCS Canada Ltd
Rohde amp Schwarz Canada Inc
Ross Video Ltd
S W Davis Broadcast Technical Services Ltd
Solutions Broadcast RF
Sonotechnique PJL Inc
Western Association of Broadcasters
f crnsidcbull1middot lhtbullstbull tmiddoto1111mnitmiddots lind lcnmiddot lintmiddot 111middotod11tmiddotls and stmiddot1middotktmiddots
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 39
One of those parameters that weall jabber about frequently in thetransmission game is Standing
Wave Ratio or SWR Itrsquos a pity that therersquosso much misunderstanding surroundingan essentially simple concept
Your transmitter is connected to yourantenna or load with a length of trans-mission line Transmission line theory tellsus that in an ideal lossless world if allthree of these items are perfectly matched(at 50 ohms or whatever) then all of theRF energy leaving the transmitter will ar-rive at the antenna and be radiated fromthere In the real world there will besome slight attenuation from the trans-mission line and some of the energythat does make it to the antenna will bereflected back to the transmitter by slightimpedance mismatch
The phase difference between the for-ward-going incident wave and the reflect-ed wave varies along the line but isconstant at any point on the line This iswhere the expression ldquoStanding Wavesrdquocomes frommdashalthough the waves actual-ly travel along the line the voltage nodesappear to be stationary
Where the voltages of the incidentand reflected waves are in phase there isa maximum and where they are out ofphase a minimum The Voltage StandingWave Ratio or VSWR is the ratio of themagnitude of the maximum voltage onthe line to the minimum There is also aCurrent Standing Wave Ratio which willhave the identical value so clearly the V
really) in dB But when we get right downto it a low value of return loss means thesame thing as a high value of SWRmdashtrouble coming up ahead fast
Those high SWR values mean that thepeak RF voltage at ldquonodesrdquo on the linewhere the forward and reflected voltagesadd in phase will be high As the wavesbounce back and forth repeatedly betweensource and load that voltage can becomevery high If it exceeds the dielectric break-down voltage of the line arcing willensue That Teflon insulation will breakdown to carbon and now we have ashort The short gives us another point ofhigh reflections and so the cycle contin-ues back towards the transmitter
Aside from the transmission line dam-age the transmitter doesnrsquot care much forthe mismatch either Again peak voltagesand currents are suddenly much higherthan planned for and will stress the ampli-fierrsquos components Even if the parts arenrsquotoverstressed to the point of failure effi-ciency drops and temperatures rise Atbroadcast power levels something gen-erally has to give pretty quickly Which iswhy so much attention has gone intoSWR detection and power foldback frommanufacturers
Dan Roach works at SW Davis BroadcastTechnical Services Ltd a contract engineer-ing firm based in Vancouver He may bereached at danbroadcasttechnicalcom
BY DAN ROACH
ENGINEERING
in VSWR is not needed and we can simpli-fy our expression to SWR without givingup anything (The continued popularityof that V in VSWR is another one of thegreat mysteries of our age)
A perfect load would result in anSWR of 100 an open circuit or a short atthe end of the line will give us an SWRnear infinity (there is some attenuationthat keeps us from getting all the waythere)
An alternate expression we donrsquot usemuch in broadcasting perhaps to ourown misfortune is Reflection Coefficientwhich is simply the ratio of the reflectedwave voltage to the forward wave volt-age A perfect match gives a reflectioncoefficient of 0 a short-circuit load has acoefficient of -10 and an open circuitrsquoscoefficient is +10 Conceptually this is alittle simpler to grasp than SWR But itamounts to the same thing
Next comes the very popular but per-haps overused expression of Return LossIf we take 20 times the logarithm of theratio of the magnitudes of the reflectedvoltage and the forward voltage we endup with a number in decibels that repre-sents the power ldquolostrdquo in the load betweenthe incident and reflected waves
One of my favourite textbooks de-scribes this whole concept as ldquosillyrdquoNevertheless it remains popular proba-bly because we all know how much engi-neers love to express things (all things
Reflections on standing waves
BDSept10qxdBD 19082010 1743 Page 39
The Davicom MAC wont
IIAC bull fi cf ons let you sleep
Its advanced filtermg un unless youre REALLY needed ctavicom
Intelligence amp Innovation t 1 418682 3380 i f 1418682 8996 www dav1comcom
The Western Association of Broadcastersthanks our valued sponsors who helped
make our 76th Annual Conferencesuch a success
Gold
Silver
Bronze
Patron
Platinum
A special thank you to the Delta Lodge at Kananaskis for being our long term hotel provider and sponsoringour early bird registration
Western Association of Broadcasters 2010 - 2011 Board of DirectorsRichard Kroeker President Mitch Bozak Past President Wade Moffatt Director Doug Gunn Director Tom Scott DirectorVic Dubois Director Tom Newton Director Neil Shewchuk Director Paula Davies Director Michael Olstrom Director
JOIN US JUNE 8 ndash 10 2011 IN BANFF ALBERTA TO CELEBRATE THE WABrsquoS 77TH ANNIVERSARY bull WWWWABCA
The Western Association of Broadcasterswould like to recognize and honour this
yearrsquos winners of the WAB Gold MedalAwards The Gold Medal Awards are presented to WABmember stations for outstanding contribution to the Canadianbroadcasting industry in the area of community service
The Radio Gold Medal winners for 2010 are
CKBI Prince AlbertGive a LittleLife Day
The Television Gold Medal winner for 2010 isCTV Edmonton for the Rink of Dreams
The Wolf 1049Regina ndash TheInterview
Al Thorgeirson
Menno Friesen
The 2010 Western Associationof Broadcasters Broadcaster ofthe Year is Al Thorgeirson
Menno Friesen is our newHonourary Life Member
The WAB 2010 BroadcastPartner of the Year isthe Kinsmen Foundationof Saskatchewan
BDSept10qxdBD 19082010 1743 Page 40
A
EOCUS 2010 CONFERENCE
The Foundation Assisting Canadian Talent on Recordings With Support From Canadas Private Radio Broadcasters
Citytv()oMNr
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NewWap RADIO
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DDB0
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Globa~
RAWLCb RAD I 0
~ Piaain ~Technical
SlltyV~ s THE CANADIAN PRESS bull
0ROGERS
~ 2010 G0L0 ME0AL AWAR0
~
~ HARVARD
SONY
SaskTe ilsectbull
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 BGR 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 CHS ltFEFF4f7f75288fd94e9b8bbe5b9a521b5efa7684002000410064006f006200650020005000440046002065876863900275284e8e9ad88d2891cf76845370524d53705237300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c676562535f00521b5efa768400200050004400460020658768633002gt CHT ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef69069752865bc9ad854c18cea76845370524d5370523786557406300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt CZE 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 DAN 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 DEU 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 ESP ltFEFF005500740069006c0069006300650020006500730074006100200063006f006e0066006900670075007200610063006900f3006e0020007000610072006100200063007200650061007200200064006f00630075006d0065006e0074006f00730020005000440046002000640065002000410064006f0062006500200061006400650063007500610064006f00730020007000610072006100200069006d0070007200650073006900f3006e0020007000720065002d0065006400690074006f007200690061006c00200064006500200061006c00740061002000630061006c0069006400610064002e002000530065002000700075006500640065006e00200061006200720069007200200064006f00630075006d0065006e0074006f00730020005000440046002000630072006500610064006f007300200063006f006e0020004100630072006f006200610074002c002000410064006f00620065002000520065006100640065007200200035002e003000200079002000760065007200730069006f006e0065007300200070006f00730074006500720069006f007200650073002egt ETI 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 FRA 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 GRE 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 HEB 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 HRV (Za stvaranje Adobe PDF dokumenata najpogodnijih za visokokvalitetni ispis prije tiskanja koristite ove postavke Stvoreni PDF dokumenti mogu se otvoriti Acrobat i Adobe Reader 50 i kasnijim verzijama) HUN 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 ITA 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 JPN ltFEFF9ad854c18cea306a30d730ea30d730ec30b951fa529b7528002000410064006f0062006500200050004400460020658766f8306e4f5c6210306b4f7f75283057307e305930023053306e8a2d5b9a30674f5c62103055308c305f0020005000440046002030d530a130a430eb306f3001004100630072006f0062006100740020304a30883073002000410064006f00620065002000520065006100640065007200200035002e003000204ee5964d3067958b304f30533068304c3067304d307e305930023053306e8a2d5b9a306b306f30d530a930f330c8306e57cb30818fbc307f304c5fc59808306730593002gt KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020ace0d488c9c80020c2dcd5d80020c778c1c4c5d00020ac00c7a50020c801d569d55c002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt LTH 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 LVI 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 NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken die zijn geoptimaliseerd voor prepress-afdrukken van hoge kwaliteit De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 POL 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 PTB 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 RUM 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 RUS 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 SKY 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 SLV ltFEFF005400650020006e006100730074006100760069007400760065002000750070006f0072006100620069007400650020007a00610020007500730074007600610072006a0061006e006a006500200064006f006b0075006d0065006e0074006f0076002000410064006f006200650020005000440046002c0020006b006900200073006f0020006e0061006a007000720069006d00650072006e0065006a016100690020007a00610020006b0061006b006f0076006f00730074006e006f0020007400690073006b0061006e006a00650020007300200070007200690070007200610076006f0020006e00610020007400690073006b002e00200020005500730074007600610072006a0065006e006500200064006f006b0075006d0065006e0074006500200050004400460020006a00650020006d006f0067006f010d00650020006f0064007000720065007400690020007a0020004100630072006f00620061007400200069006e002000410064006f00620065002000520065006100640065007200200035002e003000200069006e0020006e006f00760065006a01610069006d002egt SUO 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 SVE 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 TUR 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 UKR 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 ENU (Use these settings to create Adobe PDF documents best suited for high-quality prepress printing Created PDF documents can be opened with Acrobat and Adobe Reader 50 and later) gtgt Namespace [ (Adobe) (Common) (10) ] OtherNamespaces [ ltlt AsReaderSpreads false CropImagesToFrames true ErrorControl WarnAndContinue FlattenerIgnoreSpreadOverrides false IncludeGuidesGrids false IncludeNonPrinting false IncludeSlug false Namespace [ (Adobe) (InDesign) (40) ] OmitPlacedBitmaps false OmitPlacedEPS false OmitPlacedPDF false SimulateOverprint Legacy gtgt ltlt AddBleedMarks false AddColorBars false AddCropMarks false AddPageInfo false AddRegMarks false ConvertColors ConvertToCMYK DestinationProfileName () DestinationProfileSelector DocumentCMYK Downsample16BitImages true FlattenerPreset ltlt PresetSelector MediumResolution gtgt FormElements false GenerateStructure false IncludeBookmarks false IncludeHyperlinks false IncludeInteractive false IncludeLayers false IncludeProfiles false MultimediaHandling UseObjectSettings Namespace [ (Adobe) (CreativeSuite) (20) ] PDFXOutputIntentProfileSelector DocumentCMYK PreserveEditing true UntaggedCMYKHandling LeaveUntagged UntaggedRGBHandling UseDocumentProfile UseDocumentBleed false gtgt ]gtgt setdistillerparamsltlt HWResolution [2400 2400] PageSize [612000 792000]gtgt setpagedevice
22 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Important boost for campus radio
One of the highlights in the CRTCrsquosnew policy for campus and com-munity radiomdash$775000 for this
segment of the radio businessmdashmust havebeen like a Christmas gift in the middleof summer
Almost a decade after the last reviewthis policy accepted the argument thatthe poor sisters of the industry shouldget a little slice of talent developmentmoney courtesy of private radio
Often lost in the debate is the rolethat these stations play in advancingbroadcasting in Canada Perhaps the twomost important aspects are that they area training ground for workers for the bigguysmdashprivate and public radiomdashand theyprovide an important platform for alter-nate and new musichellip writ large
When campus radio began it was
generally very low powermdashso low that youcould only hear it on the designated cam-pus and sometimes only over speakersset up around the campus Hardly radioand not really broadcasting Campus sta-tions had a bit of educational content butthey were really alternate and had plentyof spoken word
That distinctiveness has remained thecore of campus radio today and will beso in the new policy with a 15 mini-mum requirement of spoken word andspecialty music and a maximum of 15of the famed ldquosub-category 21rdquo aka poprock and dancemdashthe stuff that you hearon most commercial stations
There isnrsquot a lot of community radioin English-speaking Canada but there isa lot in Quebec where the provincialgovernment for years has been pumpingsmall amounts of money to these stationsoften based in small towns and rural areasof the province
Many campus radio stations are tiedto educational programs in broadcastingand journalism whereby students haveto put in a certain amount of time as partof their course work They get real hands-on experience and are ripe for hiring oncethey graduate Along with them are anendless stream of volunteers who neverreally want to work in radio full-time butlove the opportunity to broadcast tosome kind of niche audience sometimesfor years on end These folks also get afollowing and everyonersquos happy
When it comes to airing alternatemusic itrsquos not just an esoteric thing ofproviding airtime to the weirdoes A lotof what begins as alternate becomes main-streammdashits newer sounds different kindsof music or just decent stuff which thebig guys donrsquot pick up because it is un-known in the market Campus radio actsas a safety net to get us the listeners allkinds of music complementing the com-mercial stations who are driven largely bythe chartsmdashalthough many of them dopay some attention to emerging artists
In short campus radio does vital serv-ice to the development of Cancon andin so doing does take a little pressure off
ANDREW CARDOZO
the commercial guys It has also general-ly done well in portraying and giving air-time to the cultural and racial diversityof Canadiansmdashon campuses and in thewider community
That the CRTC has developed a newmechanism to help non-profit radio isgood for honouring its obligation tohelp the public good Itrsquos called theCommunity Radio Fund of Canada theCRFC something like the CRTC
The next one the Commission woulddo well to look at favourably is nativeradio There are native radio stations innumerous tiny communities in the northand the Native Broadcasting AssistanceProgram located in the Department ofCanadian Heritage has been reducing andnot keeping up with demand In the southis Aboriginal Voices Radio Network(AVRN) with its flagship in Toronto andlicensed in several large cities
Both need help and the CRFC pro-vides a good model for the Commissionto help these stations the way it was ableto assist APTN through subscriber fees
The CRFC is a good mechanism whichshould be used in other settings for oth-er sectors of Canadian broadcasting Thereis a small drop in funds for FACTORMusicAction in the range of three per centThe Commission nevertheless did wellby using the powers under Section 3 ofthe Broadcasting Act to ensure the viabil-ity of the diversity of the system overall
Andrew Cardozo a CRTC Commissionerfrom 1997 through 2003 chairs the NewCanada Institute He may be reached atandrewcardozosympaticoca
Rohde amp Schwarz Canada Inc750 Palladium Drive Suite 102Ottawa ON K2V 1C7Phone (613) 592-8000 bull Fax (613) 592-8009Toll Free (877) 438-2880
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BDSept10qxdBD 19082010 1743 Page 22
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Another first for CKUA radio
BY BARBARA JONES
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 23
Over 80 years ago in 1927 publicradio station CKUA was launched inAlberta as the first educational broad-
caster in Canada In 1995 the stationrsquos web-site went live and shortly afterward CKUAmarked another milestone by becomingthe first Canadian radio station to stream itssignal
ldquoThe Internet was in its infancy relativelyspeaking back thenrdquo notes current GeneralManager Ken Regan
When first launched wwwckuacom wasfocused on accredited online teaching It wasclosely associated with Athabasca Universityand IT talent from the school was involved inthe sitersquos creation
Like many listeners Dan Webb was pas-sionate about CKUA and believed it needed astrong web presence The Athabasca University
Thank you for your letterand for dedicating a poemto me this morning on The
Road Home I am originallyfrom Calgary but have
been living in Buenos Airesfor almost two yearsmdash
where I listen regularlyhellip Iwas traveling through
Patagonia hellip and of coursethere is Internet globally andI was able to listen to CKUA
MarayamdashBuenos Aires Argentina
I just recently retired toThailand no more
Alberta wintersmdashsmile but it is wonderful to listento the best radio station online and remind me of the
beautiful long summernights in Alberta
BobmdashKarat Thailand
BDSept10qxdBD 19082010 1743 Page 23
employee volunteered his time and provided the technical expertise to keep the sta-tion on the leading edge nationally
That degree of passion reflects from the stationrsquos on-air talent to its listeners andback again CKUAorg extends the Edmonton stationrsquos reach to additional loyal listen-ers far beyond Albertarsquos broadcasting borders The site averagesbetween 120000 and 150000 unique visitors each month
The last time the on-air station was measured by BBM itachieved a weekly cume of approximately 170000 withmost of that audience found in Alberta
CKUA has uncovered an international audience for itsldquomusic expertrdquo format an audience ready to donate funds tosupport the stationrsquos mandate
Celticmdashjazzmdashpoetrymdashfusionmdashobscure instrumentalhellip the CKUA staff is knownglobally for presenting well-informed programming about all types of music beyondthe confines of mainstream radio
Over two-thirds of the stationrsquos annual budget about $3 million is raised throughvoluntary listener donations The station runs two on-air fund raising campaigns eachyear each lasting 10 days Listeners can donate online 247 a convenient and success-ful website function Online contributions represent about 50 of total voluntary lis-tener donations each year
Regan notes that much of what CKUA is doing online is not unique but reflectiveof the way the world and audiences are changing ldquoEven though we work in a so-calledradio station it is not about radio or television anymorerdquo he said ldquoWe have to stopthinking of ourselves as radio broadcasters We are content producers and distributors
ldquoThe internet has changed the rules of the game Now we have to genuinely thinkabout graphical interfaces and design and video and audiohellip all of these other ele-ments the public just expectsrdquo
Strategically keeping on top of listen-er expectations the station plans to over-haul the design and technical structureof CKUAorg before year end
ldquoIf all we do is continue to streamaudio and not think or do somethingabout the other elements people arejust not going to botherrdquo Reganadds ldquoWe want to try our best tokeep pace with public expectationsrdquo
The stationrsquos passionate listenersask regularly about the music they hearbroadcast or streamed online Today theycan review online playlists but areunable to purchase the music throughthe site To address this demand CKUAis setting up an affiliate agreement withan online music company
ldquoThe principle is to allow users to thegreatest extent possible to be able to usethe CKUA website as a portal by whichthey can access great musicrdquo Regan said
The revamped site will likely includea robust content archive and videos ofmusician interviews from each of CKUArsquosprogramming genres
The station would like to do morepodcasting of its music programming (itcurrently podcasts news and informationshows) but copyright legislation and reg-ulations make that type of service difficult
Taking a page from Webby-award win-ning NPRorg the future CKUAorg mayfeature original online programming web-only articles expanded stories video slideshows artist micro-sites and social net-working tools
It all costs money and requires expert-ise much of which Regan admits thestation doesnrsquot have in-house Howeverhersquos quick to point out that the stationenjoys the luxury of a unique global lis-tenership thatrsquos supportive passionate andpoised to help them achieve CKUArsquos on-line product and programming objectives
ldquoAs long as we articulate to our audi-ence we need to do this and here is whatit will mean to you they will pull out theircredit cardsrdquo he predicts
Hello ThailandArgentina
Barbara Jones isPrincipal of Sailor JonesMedia Inc of OwenSound ON She may bereached by e-mail atbjonessailorjonescom
24 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
BDSept10qxdBD 19082010 1743 Page 24
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[2j RECORDING
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~ POSTPRODUCTION
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ck)a rodionetwork
DOLBY BROADCAST
IIIDOLBV
dolet Digital KHia sustems
~ iSisox-TE C H lrI CJ LCJC3V
=
~ ~l~iiii~~~di ~ middot middot 1
ltlgt SOrKgtmiddot TECHNIQUE
MONTREAL TORONTO T 514-332-6868 T 416-947-9112
The Art of Listening Makes for Solutions
sonotechniqueca
VANCOUVER T 604-298-2200
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 25
Stan Klees The Original Canadian Music Man (Part 2)
When we last left Stan Klees hersquodbeen in Toronto radio for sever-al years but when his father be-
came ill he gave up his radio career andgot a job at the post office to help paymedical expenses But fate soon steppedin
Stan fell in love with a dancer in theBroadway touring company of Kiss MeKate and because of her ended up spend-ing a lot of time in New York The fre-quency of his trips led to a reservations jobat TCA (later Air Canada) which came inhandy a few years later when CBC TV pro-ducer Stan Jacobson was flying BobbyDarin into Toronto for an appearance onCross Canada Hit Parade
ldquoBy this timerdquo Klees remembered ldquoIwas working for ATCO Records and I wasat CBC waiting for Bobby Darin to fly inIt was my job to look after him once hegot there Stan (Jacobson) came over tome and said lsquoNew Yorkrsquos fogged inDarinrsquos not comingrsquo I said lsquoGive me aminutersquo I made a phone call to Air Canadaand got my old manager I told him theproblem and he said hersquod call me backwhich he did Hersquod got Darin on the nextAmerican Airlines flight into Toronto Iwent to the airport to pick him up gothim to CBC and we became good friendsIn fact he stayed in the guest room at myhouse that night because he couldnrsquot getback to New York We traveled a lot to-gether over the years had a lot of funand I always say that I owe my career to
Bobby Darin because of all the peoplehe put me in contact withrdquo
Klees and Darin remained friends un-til Darinrsquos death in 1973
Another friendship that turned into asuccessful long-time working relationshipwas with Walt Grealis
In 1964 Grealis a former Torontopolice officer and Klees launched RPMWeekly and ran it for the duration of itsexistencehellip with a little help from Stanrsquosmother Klees smiles as he remembersldquoMy mother was the patron saint of RPMWhenever we didnrsquot have enough moneyto pay the post office or the printer shersquodloan us whatever we neededrdquo
Stan and Walt also co-founded theJUNO Awards which began as the RPMAwards
ldquoAt firstrdquo Klees recalls ldquowe thoughtwersquod just do a poll so we put a ballot inRPM people filled it out and mailed orfaxed it back As I recall we got about 150responses but the winners didnrsquot receiveanything
ldquoSomebody came into the office oneday and said lsquoItrsquod be nice if you sent thewinners a scroll or something that theycould hang on the wallrsquo so I designedone and we sent them out The followingyear we decided to throw a party andinvited 75 peoplemdashand 150 showed upWithin 20 minutes there were no sand-wiches left and the bar was finished Waltread off the winnersrsquo names they cameup to pick up their awards and it wasoverrdquo
At the next yearrsquos ceremony Stanrsquosmother came to the rescue once againand made enough sandwiches to lastthrough the eveningrsquos festivities
The RPM Awards eventually becamethe JUNO Awards and a few years laterthe Canadian Academy of Recording Artsamp Sciences an organization set up specif-ically to handle the Awards took over con-trol Stan and Walt stopped going to theJUNOs in 1996 as they were both disap-pointed at how they were treated
Stan Klees was a very early supporterof Canadian talent Long before the CRTCbrought in the CanCon regulations which
DOUG THOMPSON
Stan fought long and hard for he wascreating Canadian hit records with artistslike Shirley Matthews and Little Caesar andthe Consuls on labels such as Tamaracand Red Leaf Stanrsquos design of the MAPLlogo is still in use today
At the 2001 SOCAN dinner whereKlees was given a Special AchievementAward the audience of Canadian musi-cians songwriters and publishers gavehim a seven-minute standing ovation
Although Walt Grealis who died ofcancer in 2004 received the Order ofCanada in 1994 for his contributions tothe Canadian music industry Stan Kleeshas not yet been so honoured
Itrsquos time we change that
Doug Thompson can be reached by e-mailat dougtrogerscom
BDSept10qxdBD 19082010 1743 Page 25
Introd ucing
Connect your music scheduler directly to your PPM~ listeners
I CE + REACT I
dleercsworkscom 1877774107bull
wwwmediamonitorscom wwwgselectorcom
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26 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Ants donrsquot sleep
Do you believe that ants donrsquotsleep Do you believe that agiraffe can go without water
longer than a camel Whether or not youbelieve these statements depends on whosays them
Apparently if a person with a foreignaccent told you these things you would-nrsquot believe them
Why According to research at theUniversity of Chicago a foreign accentreduces credibility in ways that the speak-er and the listener donrsquot consciouslyrealize Because an accent makes a per-son harder to understand listeners areless likely to treat what they say as truth-ful The credibility decreases even moreas the accent thickens
ScienceDaily summarized the study asa way ldquoto test the impact of accent on cred-ibility American participants were askedto judge the truthfulness of trivia state-ments by native or non-native speakersof the English languagerdquo and providedtop line findings from the research
Boaz Keysar is a Professor of Psychol-ogy at the University of Chicago and anexpert on communication Keysar saysldquoThe results have important implicationsfor how people perceive non-native speak-ers of a language particularly as mobili-ty increases in the modern world leadingmillions of people to be non-native speak-ers of the language they use daily Theaccent makes it harder for people to
understand what the non-native speakeris saying They misattribute the difficultyof understanding the speech to the truth-fulness of the statementsrdquo
This is perhaps the most relevant out-come of the study for commercial writersand producers If people cannot be clear-ly understood they cannot be believed Wedonrsquot disbelieve consciouslymdashthe accenttricks us into thinking we donrsquot believe itsimply because we donrsquot understand itNow what
There are many great commercials withso-called foreign accents in them Cleverwriting and a unique sound makes thesecommercials really pop Such commercialshave been running for yearsmdashwe can onlyassume they work or the creative wouldhave changed ages ago
The unmistakable voice of HughHeron of Heathwood Homes is just thatmdashunmistakable His voice oozes credibil-ity due in large part to the fact that healways speaks with sincerity While theoccasional word or phrase in his thickScottish accent may be difficult to wrapyour ear around the overall tone of hisvoice makes Hughrsquos commercials standout He told me recently that people hemeets on the street treat him like a friendbecause they feel like theyrsquove met himbefore His voice is unique and memo-rable Thatrsquos why his commercials work
One of my favourite commercialsmakes fun of the stereotypical human
MAUREEN BULLEY
response to people who donrsquot speak yourlanguage ldquoGood Morning is this theinformation deskrdquohellip the opening linein this classic spot for SAS Airlines fea-tures an American speaking to a Europeanhe believes doesnrsquot understand him Sothe American speaks English but does soextremely loudly and extremely slowly Asit happens he is speaking to a British manwho speaks English very well thank youvery much Ironically the American isoverseas and the tables are turnedmdashnowhe is the man with the supposed accent
So is there a place for foreign accentsin radio advertising
Irsquom not entirely sure but what I doknow is that participants in the RadioPower Tools research gave low scores tocommercials that contained a foreign ac-cent if it was ldquoa voice that drips with anon-mainstream accent spoken only bya small group within the population andused for no apparent reasonrdquo
Clearly the operative here is ldquono ap-parent reasonrdquo So if it makes sense toinclude a voice with an accent do so withpurpose I would also suggest using a voicewith a genuine accent instead of tryingto replicate one Yoursquoll be disappointedwith the finished sound of the piece andyour client will be disappointed with theresults of their advertising unless yourvoice talent can truly nail that accent theydonrsquot naturally possess
So do ants sleep or not Accordingto BBC Earth on average a single workerant in Britain takes 250 naps a day buttheyrsquore only a minute long The Queenfalls asleep at far more regular intervalsthan her royal subjects Guess they canrsquotunderstand a word she says
Maureen Bulley is president of THE RADIOSTORE She may be reached at 1-888-DORADIO or at doradiototalnet
BDSept10qxdBD 19082010 1743 Page 26
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Congratulations Facebook you rockAccording to Hitwise Facebook has become the most
visited website in the United States Its market share ofvisits was up 185 over the same time last year Just tocompare Google was up around nine percent
I was going to Google what that meant but it justseemed cruel
I believe it means that we are spending more timepoking people we wouldnrsquot waste the time of day to chatwith than we are looking up important stuff like sportsstats or interesting uses for peanut butter (which incidentally include lubricant pet pill disguiser andpaper label remover Really I Googled it)
Wersquove all Googled ourselves from time to time manyof us using a computer
But facebook it Facebook is taking over the worldAs you read this I am on Facebook Go aheadhellip go
friend mehellip Irsquoll be there Itrsquos where I live nowFacebook tempts us with the egotistical promise that
someone somewhere on the planet really really wantsto know every single errant thought that crosses our
minds AND they want to see photos AND they want toknow what we think about their thoughts AND photos
Capitalized conjunctions aside Facebook is theperfect place to cut and paste the creative work of othersinto our electronic personas instead of actually doingsomething creative or original ourselves thus savingtime that we can then use to do more poking and lesstalking How am I today Just check out the stolen lyricfrom someone elsersquos song I have posted as my ldquostatusupdaterdquo Apparently today I am a little Olivia NewtonJohn (pre-Grease)
Itrsquos a diseaseI must comment on your new cat photo or I will dieOops hang on a sechellip gotta return a poke Back
now LMAO Freakinrsquo funny catsLike you I joined initially to see what all the fuss
was about In its original days Facebookers were lessconcerned about security so you could scan astrangerrsquos profile check out their friends and eventheir friendsrsquo friends It was a voyeuristic orgy of peek-age Not that any of us did that sort of thing of course
Once the lurking was curtailed the search was on forco-workers and family members as we embarked on awildly competitive jag to snag as many friends as possible
In those early days getting a Friends request was agiddying high
Ooooohhellip someone wants to be my friend INSTANTADD
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 27
Poke-poke
BY MARK LA POINTE
status update
BDSept10qxdBD 19082010 1743 Page 27
Now of course we are more discerning of the company wekeep Do I know them Will they clutter my page with applica-tion drivel and invites to lame events Or worse will they notbe interested in my brilliant application newsfeed and my ldquoohso importantrdquo event
After the friends came the gameshellip sorry ldquoapplicationsrdquo Nowwhen Irsquom too tired to poke I can find out what kind of dog Iam or what country song tells my storyhellip or God help me playFarmville (along with over 83 million other monthly users)
(By the way my answers are dachshund and Goodbye EarlAlso I have never been too tired to poke I know it happens tomen my age but knock on wood I still can)
And letrsquos not forget the frustration of the endless programupdates I just figure out where everything is so I can steer theUSS Facebook without having to rely on Mr Sulu whenBAMhellip my life is chaos again and instead of checking my noti-fications I am driving straight into the sun while Yeoman Randlooks intensely into the soft focus camera In its present incar-nation I still canrsquot find the damn ldquoSign outrdquo tab
It has only taken a few years for a simple social networkingtool to become the worldrsquos biggest scrapbook Our need toshare has even pushed into the formerly sacred Have you seenthe video of the couple that interrupted their ldquoI dosrdquo to updatetheir Facebook status from ldquosinglerdquo to ldquomarried I think I actu-ally threw up a little that time
Remember first second and third base (No not baseball)It has been re-faced
Now therersquos ldquoFace-baserdquo that magical part of love when youchange your status from ldquoSinglerdquo to ldquoIn a relationshiprdquo I assumeit happens after yoursquove rounded the bases a few times
Itrsquos sooooo cute In the same way itrsquos cute when your neigh-boursrsquo kids spray-paint ldquoBUTT FACErdquo on your garage door
FB is a giant black hole of time and effort sucking in every-thing around it without mercy while only giving back invita-tions to play Mafia Wars
Fan Pages are big business now as entertainers and retailersand people with causes can use FB to continue to shamelesslyhump their agendas and doo-dads
Sadly I am now turning into the Facebook equivalent of acranky old man I hate it when my friends donrsquot use actual pho-tos of themselves as their profile pics Since I never actually seethem face-to-face anymore without those photos I have no ideawhat they look like During the Winter Olympics I assumed allmy friends had become hockey sweaters or red leafs
Also I am protective of my Wall Lame status updates nowequal instant ldquoHiderdquo for you ldquoI love my dogrdquo while accurateis your one-way ticket to GONE-ville I may even un-friend youfor that juicy contribution
I would moan on a little longer but in the time it has takenme to write this I have missed 16 crucial status updates (Trevorand Aaron are now friends) three pokes (which still make megiggle like a nine-year-old who thinks ldquopianistrdquo is dirty) and twopage suggestions (Join if you think RUSH deserves inductioninto the R and R hall of famehellip which I do) So I am hittingthe ldquosign outrdquo tab (which I just found thank you very much)
Mark La Pointe is a freelance writer and voice actor forwwwKillervoiceoversca or at least he would be if he would stopfooling around on Facebook He may be reached by e-mail atmarkannounceryahooca
BDSept10qxdBD 19082010 1743 Page 28
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Applied Electronics extends a large thank-you to all our sponsors for their generous support of our 24th annual golf tournament bull
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Fax 6044397210 Fax 7804628238 Fax 4032915188 Fa 9056254333 Fa 5143331512
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 29
Gord James comes home
When I was 14 my buddies allwanted to be famous sportsheroes or rock stars I wanted
to be Gord JamesMy obsession with radio came to me
like most of us at an early agemdasheight tobe exact By the time I was 10 and livingin Southern Ontario I knew exactly whichjocks sounded great and by 14 there wasno one better to my ears than Gord James
Gord James is one of the few yeomanof an era in Top 40 and rock radio thatmany view as the halcyon days of radiorsquossound Hersquos still doing itmdashand doing itevery bit as well as he ever has
The latest incarnation of the GordJames Experience is at Hamiltonrsquos newVinyl 953 a place that feels right to himbecause the geography that surrounds thebroadcast studios is literally home
Gord went to high school at Saltfleetin Stoney Creek (now part of Hamilton)and did the WKRP town-to-town up-and-down the dial thing in his first few yearsincluding stops in Cambridge LondonCornwall and Kitchener before landingat CKOC Hamiltonrsquos home of the BIG500 Countdown in the early rsquo70s
In 1974 the now legendary J RobertWood interviewed Gord for an openingat CHUM-FM free form at the time Butit was the ldquocoolrdquo station 1050 CHUMwhere Gord wanted to be
ldquoThank you for coming in and good-byerdquo was the response he remembers
ldquoI realized how much I had to pull upmy boot straps to hang with those guysrdquohe recollects James was talking about thebig voices such as John Majhor TerrySteele Jim Van Horne Mike HollandRoger Ashby and Bob Magee (Magee nowholds down the morning drive slot atVinyl 953 helping give that station a def-inite CHUM flavour that works perfectly)
But it wasnrsquot long before James land-ed a gig at CHUM-AM doing all-nightsand filling in on day shifts now andthen By 1978 CHUM-FM was being pro-grammed by a young upstart named RossDavies and he wanted Gord to comeover to the FM side of the building Thateventually happened too with weekendsafternoons and in 1983 as morning hostalong with Rick Hodge
ldquoThere are so manymemoriesrdquo said James
ldquoOne really stands outI was filling in for RogerAshby As we were doingour birthday feature onair it was mentioned thatit was my birthday andall of sudden a lot ofpeople gathered by thedoor and started singingHappy Birthday I heardtwo younger singingvoices through my head-set and realized that TomJokic our producer had patched in twoof my three children Rachel and Kevinfrom a cell phone and they were singingtheir hearts out out of tempo and out oftune with the rest of the group and Ithought that sounded even better becauseof itrdquo
The sound is what matters to GordJames And he says the fun has not goneout of it And sitting chatting with him is
JAMIE WEST
like pulling into a filling station for pos-itive energy
Vinyl PD Derm Carnduff says thatgetting Gord on board at Vinyl was a nobrainer
ldquoGordrsquos name came to mind prettyquickly His heritage as a Toronto radiopersonality would give us instant credi-bility but ultimately his talent made
Gord one of our top candidatesrdquo saidCarnduff
ldquoHis knowledge of themusic his wit and dedica-tion serve his audience ex-tremely well and the radiostation as wholerdquo Carnduffsaid ldquoAnd oh yeah hersquos gotan okay set of pipes toordquo
ldquoThe saying at CHUMused to be lsquoletrsquos have somefunrsquordquo remembers Gord
I ask him if hersquos still hav-ing fun
ldquoTherersquos no question thatIrsquod do it all over againrdquo Gord
responded ldquoonly this time Irsquod betempted to break a few more rulesrdquo
Now thatrsquos the spirit of a true rockjock shining on after nearly 40 years ofconnecting with all of us
Jamie West is CEO of Westpro Media Incbroadcast consultants and creative contentsuppliers He may be reached by e-mail atwwwwestpromediacom or at 905-541-0127
BDSept10qxdBD 19082010 1743 Page 29
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n ti tJ
S1
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These prewired jackfield assemblies look and work great They install quickly and easily and they cost less than a plain (bare) jackfield but save you lots of time bull twenty-four 025 TRS jacks bull all primary and normal contacts are prewired bull standard 175 x 19 layout to AMP CHAMP connectors at the back
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30 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Fact is facts donrsquot mattermuch anymorehellip
One of the things I enjoy most is alively debate with friends whohave differing points of view I
like the way people get charged up aboutthings they really care about how theyshape their thoughts to support theirarguments
I particularly enjoy it when the debateis over and in the best instances wersquoveall learned something from each otherAnd maybe if our minds are not onlyengaged but ldquoopenrdquo we might find ourposition moving begin questioning theplace where opinion started and realityor facts kick in Unfortunately it seemsthat fact-based debate is a dying art
A new study from University ofMichigan researcher Brendan Nyhan en-titled When Corrections Fail The Persistenceof Political Misperceptions shows that peo-ple who have based their beliefs on mis-information rarely change their mindseven when presented with the facts Evenmore disturbing they often cling evenmore strongly to their beliefs when theyare proven to be inaccurate a phenome-non Nyhan has dubbed ldquobackfirerdquo Notsurprisingly this reaction is most com-mon when it comes to partisan issuesaround politics and social issues
Nyhanrsquos recent study is a follow-upto research he completed with associatesat the University of Michigan in 2005and 2006 Those studies showed a basichuman tendency to continue to believe
in facts we carry in our heads even whentheyrsquove been proven false Nyhan says thisis worse than merely being misinformedit means our views are entrenched andnot subject to sway by any informationsource It isnrsquot information thatrsquos missinghere but rather a basic emotional responsethat makes smart people hang on to falsefacts for reasons it is hard to define
Nyhanrsquos study as well as previousstudies conducted in 2005 and 2006around facts vs perception attempts tounderstand why intelligent people con-tinue to accept misinformation as fact inthe face of contrary proof This may notbe a new practicemdashpeople have alwaysshaped facts to fit the outcome they wantmdashbut Nyhan and others believe there ismore reason for concern now than atany other time
Nyhanrsquos study suggests the underpin-nings on which governments are chosenare becoming more fractured He sayswersquore filtering the information we receivethrough a prism and end up getting areal divergence on all sorts of issues Andthat makes it really hard to have intelli-gent debate He equates the electoratersquosview on politics to sport and says peoplesupport a team because they are emo-tionally committed to them they absorbthe misinformation they need to contin-ue their supportmdashfor better or for worse
Nyhan says we need a ldquosupply-sideapproachrdquo where we try to enforce and
NANCY SMITH
increase the ldquoreputational costsrdquo on peo-ple and institutions who promote bad in-formation Given the numbers it seemsunlikely that this is a viable solutionPartisan news hosts and their networksare making millions while more moder-ate media languishes The cycle continuesbecause audiences are attracted to newsoutlets that reflect their beliefs howeverinaccurate they may be
In fairness to media consumers it isoften difficult to separate whatrsquos accurateand what isnrsquot particularly within an envi-ronment where we get our news in bite-size pieces with little context But Nyhansays the really frightening pattern isnrsquot justwhere we get our news but how we useit If we refuse to change beliefs that arebuilt on inaccuracies the consequencescan be devastating
I read a quote attributed to Kant thatseemed appropriate to Nyhanrsquos studyldquoMankind may be crooked timberuniquely susceptible to ignorance andmisinformation but itrsquos an article offaith that knowledge is the best remedyIf people are furnished with the facts theywill be clearer thinkers and better citi-zens If they are ignorant facts will en-lighten them If they are mistaken factswill set them straightrdquo
Even Kant didnrsquot anticipated the soci-etal impact of spin doctors and media inthe 21st century
Nancy Smith is ChairCEO of NextMedia a Toronto-based business consulting and marketing company She may bereached at (905) 468-7774 or atnsmithnextmediacompanycom
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BDSept10qxdBD 19082010 1743 Page 30
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 31
Victoria a few days each weekGeorge Gordon who had been
morning Anchor at News1130Vancouver has moved to
CFRA Ottawa as morn-ing News Anchor Hersquosalso tasked with coach-
ing and mentoring otheron-air personalities
There were a number of changesat Corus Entertainment relatedto Corusrsquo most recent organi-zational review to streamlinedecision-making and clarifyroles and mandates Among
the changes Corus TelevisionmdashReporting toDoug Murphy Exec VP and President of CorusTelevision are Colin Bohm VP InternationalAndrew Eddy VP Affiliate Sales Bill Knight
VP Business Developmentand Planning Gerry MackrellVP Airtime Sales Susan RossVP Strategic Planning SusanSchaefer VP Head of Networksand Marketing and JoannaWebb VP Head of Program-ming and Production CorusRadiomdashReporting to HalBlackadar Exec VP and interimPresident of Radio are DaveFarough VP Brands and Pro-gramming in Toronto (was GMat CFPLCFPL-FMCFHKFMCKDK-FM London) Chris Sisammoves in [see below]) DavidHuszar VPGM Interactive andEmerging Platforms (was VPGM Corus Interactive ampIntegrated Solutions) NeilCunningham Director of SalesWestern Canada Garry McKenzieGM Corus Radio Vancouver(was GM at Corus RadioCalgary) Doug RutherfordVPGM Corus Radio Alberta(now also GM at Calgary)Suzanne Carpenter VPGM
CTVrsquos Lloyd Robertson has an-nounced his retirement set fornext summer By putting itoff until then hersquoll roundoff his CTV career at 35years from the day he
joined then-Anchor Harvey Kirck in1976 as co-Anchor of CTVNews Hersquos been Chief Anchorand Senior Editor since 1983Lisa LaFlamme 45 is his suc-cessor She began her broad-cast career at hometownCKCO-TV Kitchener in 1988Reporting stints include IraqAfghanistan Sri Lanka Haitiand as a political correspondent in OttawaFormer NBC News Foreign CorrespondentDawna Friesen is the next Anchor of CanwestrsquosGlobal National succeeding Kevin NewmanFriesen a native of Winnipeg began her careerat CKX-TV Brandon then worked at CBC andCTV before being hired by NBC in 1999Friesenrsquos reporting duties took her throughoutEurope and the Middle East from her base inLondon CKYCITI-FM Winnipeg GM Tom Scottreturns to Citytv Winnipeg thisfall again as GM Scott whojoined Citytv in 2008 moved
to the radio side to be GM at the Rogers-ownedradio stations after the previous manager wastransferred to Vancouver A new GM for theradio cluster is being sought CTVglobemediaSr VP Corporate Communications BonnieBrownlee is no longer in place Her successor isScott Henderson VP Communications Brownleewho joined CTV in 2007 succeeded Mary Powersin the position Douglas Elphick joined Joytv10 Vancouver (ZoomerMedia) as GSM Elphickhad been Director National Sales WesternRegion for CTVglobemedia and was mostrecently with the CTV Olympic BroadcastConsortium Brian Blackburn is no longer GSMat the Jim Pattison Broadcast Group (JPBG)radio stations in Victoria A successor had yetto be named at press time In the interim BruceDavis VP of Sales for JPBG and GM of theKelowna radio properties is filling in Hersquos in
Make sure that BroadcastDialogue has your peoplechanges E-mail station
news to howardbroadcastdialoguecom
LloydRobertson
Dawna Friesen
Lisa Laflamme
Susan Ross
BonnieBrownlee
George Gordon
Joanna Webb
Dave Farough
Andrew Eddy
Chris Sisam
Douglas Elphick
Susan Schaefer
ScottHenderson
David Huszar
Doug Rutherford
Garry McKenzie
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 31
32 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
1071 Abbotsford as Morning Show Hosthellip At new Country sta-tion 1007 HANK-FM Bridgewater launched July 22 JonathanCrouse moved from afternoons on sister station CKBWBridgewater to be the morning show Host Nick Yorston who
moved from Yellowknife does morning newsAndrea James moved from sister station CKDR927 Dryden to do middays while Alicia Huntermoved from CKBW for HANKrsquos afternoon show
Gerry Pigeon whorsquos been with Corus RadioCalgary the past nine years the last six as RSMhas moved to NL Broadcasting in Kamloops asGSM for the companyrsquos three stationsmdashCHNLCKRV-FM and CJKC-FM Shelly Datseris hasbeen appointed Manager Communications atTeletoon Toronto Her background includes sev-en years at Rogers Communications and at RogersTV Diana Swain has beenappointed to Senior Correspon-dent of the CBC News inves-tigative unit The CBC TorontoAnchor will continue to be anoccasional fill-in Anchor on TheNational Dale Jubb is the newManager of Operations at CTV
Calgary Jubb moved from his CEO position atvideo production facility Empowered Media inOttawa Former Ops Mgr Karen Irvine movedto Manager On-Air Operationshellip Justin Park
moved to CTV Calgaryrsquos engi-neering department from sisterCTV Reginahellip Joe McFarlandND at 1021 FM The Lounge(CJCY-FM) Medicine Hat sinceits launch in 2008 moved toCorus Radio Calgary as aReporter New MD at JACKCalgary is Jeff Walker exMDSwing Announcer at K-97Edmonton Chad Thomas hasreturned to Astral Radio Calgaryas Digital Accounts ManagerHe left the stations to found anagency when they were ownedby Standard Radio CalgaryhellipDavid Lee is the new Country Manager Canadafor RCS CanadaMedia Monitors Hersquos based inToronto Lee succeeds Ross Langbell who leftthe company this past spring Jess Bradyjoined Corus Cornwall as Morning Anchor and
Corus Radio Eastern Ontario and VPGMCHEX TV Peterborough and CKWS-TV KingstonMichael Harris GM CKWS-TV and CHEX TV(was GM of CHEX TV only) JJ JohnstonGM Corus Radio Cornwall Kingston andPeterborough (was GM at CorusRadio Vancouver) No longerwith the company are CornwallGM Scott Armstrong and CorusKingston [radio amp TV] GMMike Ferguson who retiredend of August Former CorusRadio Peterborough GM BrianArmstrong moves to GSM) ChrisPandoff VPGM Corus Radio
Toronto and Hamilton (was VPGM for CorusRadio Toronto only but now adds Hamiltonduties held by Suzanne Carpenter) Chris SisamVPGM Corus Radio Southwestern Ontario(based in London Sisam will be responsiblefor Corus Guelph Corus KitchenerCambridgeand London Guus Hazelaar of Corus Guelphhas retired Lars Wunsche GSM Corus RadioToronto (was GM at Dave FM (CJDV-FM)TheBEAT (CKBT-FM) Kitchener)
Mike Finnerty the former Daybreak Host at CBCRadio Montreal returns this fall to anchor themorning show He left last year to work as anonline editor for The Guardian in London NancyWood hosted Daybreak for six months afterFinnertyrsquos departure She left earlier this yearAstral Radio BC Peace Region Brand Director JayTerrence after 10 years at that location three asPD moved to sister station CJAY Calgary tobecome Assistant Brand Director (Brand Directoris Astral nomenclature for PD)hellip After more than 21 yearsCTV Calgary News Anchor BarbHiggins has left her job to
become a mayoral candidate in this fallrsquos elec-tions Higgins and co-anchor Darrel Janz an-chored the News at 6 since March 8 1989 andare considered the longest serving anchor teamin Canadahellip Mark Russett has been promotedto GSM at Newcap Radio Ottawa He joined thestation five years ago as Retail Sales ManagerhellipKenny Jones Morning Show Host at Country933 Fort McMurray for the past nine yearsheaded to Rogers-owned sister station Country
JJ Johnston
Chris Pandoff
Lars Wunsche
Michael Harris
Jay Terrence
Barb Higgins
Kenny Jones
Gerry Pigeon
Mark Russett
Diana Swain
Shelly Datseris
Dale Jubb
Justin Park
Karen Irvine
Jeff Walker
Joe McFarland
Chad Thomas
David Lee HBA
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 32
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 33
Reporter The University ofWestern Ontario graduate madethe move from LondonhellipSheldon MacLeod the formerNDMorning Editor at CKBWBridgewater is now a WeekendNews Anchor and afternoonReporter at News 957 Halifax
Earle Mader PD at C100 Halifaxhas retired Mader spent his30-year broadcast career withthe CHUM station the last twoand a-half years as PD TheBOUNCE PD Chris Duggan has
taken over as PD for both stations Mader won Music Directorof the Year honours (secondary market) at the 2002 CanadianMusic Week Jennifer Yascheshyn has been promoted to PD atCHUM Kingston from Promotions and Marketing Director Shesucceeds Dan Melon who is moving to the faculty at OttawarsquosAlgonquin College New Marketing and Promotions Director isShawn Whalen who continues with his regularFLY-FM Kingston on-air shift Matthew Waddellmoved to TELETOON Canada in Toronto asCreative Director Most recently Waddell wasAssociate Creative Director at Astral TelevisionNetworks Kapila (Kaps) Ratnayake is the newChief Engineer at Corus Radio Cornwall He
had been with Rogers RadioCalgary Succeeding him isJim McTighe from CFJC TV7Kamloopshellip Mid-summer JohnWaterman became the ND at981 FM CKBWHANK (CJHK-FM) Bridgewater Watermanhad been with ATVCTV Halifaxand most recently 917 TheCoast Sechelt
Mark Lade after 50 years behindthe microphone has called itquits During his career Ladeworked at such venues as OwenSound Woodstock Hamilton Chatham NiagaraFalls Welland and London his last stop beingOldies 1410 CKSL London Jennifer Stewart hasbeen promoted to Exec Director of AcquisitionsDevelopment and Feature Film NetworkProgramming at CBCrsquos English TelevisionServiceshellip Ceara Kavanagh has moved from her
Shawn Whalen
SheldonMacLeod
Jess Brady
JenniferYascheshyn
Earle Mader
Jim McTighe
Mark Lade
MatthewWaddell
KapilaRatnayake
JenniferStewart
BDSept10qxdBD 19082010 1743 Page 33
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CBC Radio-Canada
34 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
PD gig at Vibe 985 Calgary (now Virgin Radio98-5) to return to 1073 KOOL FM Victoriawhere shersquos the afternoon drive Hosthellip DerekLuis is new CEO at National Screen InstituteCanada (NSI) succeeding Susan Millican Hewas a SUN TVQuebecor Media Executivehellip PaulSedik ex of Astral Media Television has landedas Regional General Manager Central Ontarioat NEWAD a Toronto-based agencyhellip FAN 590Toronto fired the morning drive team of DonLandry and Gord Stellick plus morning showHost Mike Hogan Also gone are Announcer RickRalph and Producer Brian AngusTaking over mornings on aninterim basis was Toronto radioveteran Jeff Lumby News 957Halifax talk show Host AndrewKrystal has moved to mid-mornings at The Fanhellip MarkMorris joined 1039 The JuiceKelowna as Afternoon Driversucceeding Ken Allan Joonyer
Morris had been with SUN FM Penticton hellipEdmonton market veteran Shane Michaels isthe new Afternoon Drive Host at 963 CapitalFM Edmonton succeeding Jason Roberts
Roberts moved to 1049 EZ Rock Edmonton asAfternoon Drive Host which resulted in LochlinCross to handle mid-days at The Bearhellip BrentBrooks is now the Morning Host at COUNTRY95 Lethbridge The 25-year veteranrsquos stops haveincluded Calgary Red Deer and Lethbridge withvarious roles such as PD MD and various on-air postshellip Taking over the midday show at Q99Grande Prairie is Renn Davies who moved fromZ99 Red Deer Former midday Host WardLivingston now does drive afterChristy Farrel whorsquod held theposition as well as being MDmoved to Sun FM PentictonPDmorning show Host PaulOuellette adds music dutiesAlso joining the team is CristyEllen from CJNS Meadow LakeSK taking over the productioncreative post
Tamara Konrad has become GMGSM at CKEA957 Edmonton Konrad moves to the HarvardBroadcasting station from her Ops Mgr position
CearaKavanagh
Renn Davies
Derek Luis
Andrew Krystal
Paul Sedik
Brent Brooks
Lochlin Cross
Ward Livingston
Cristy Ellen
Tamara Konrad
BDSept10qxdBD 19082010 1743 Page 34
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 35
at Corus Edmonton where shewas the Ops Managerhellip Inaddition to his GSM responsi-bilities at X929 (CFEX)Calgary Gary Brasil is now alsothe National Sales Manager forthe Harvard grouphellip BroadcastEngineer Chris Terpsma theChief Engineer at VistaBroadcasting has moved tobecome responsible for techoperations at Harvardrsquos newstations in Edmonton and RedDeerhellip Angie Norton hasbecome the new Business Manager forHarvardrsquos Regina and Yorkton stationshellip AndChristian Hall in addition to his responsibilitiesas PDOps Mgr at X929 Calgary is nowProgram Manager for the Harvard AlbertaRadio cluster After 12-years Bill Toffan hasretuned to 1049 The Wolf Regina as PDMorning
Show Host He succeeded Chris White who recently joined theHarvard sales department after having been on the air for 15years and PD for the last three
Heather Ostertag is no longer PresidentCEO of FACTOR theFoundation Assisting Canadian Talent On Recordings Brian
Hetherman FACTORrsquos VP of Industry Affairshas assumed GM duties until anew president is appointedhellipEldon Duchscher after 21 yearswith the Saskatoon Media Groupmdashthe last few years as NewsDirectormdashhas resigned a moveprompted by an opportunity of-fered to his wife at the Universityof Calgary Duchscherrsquos NDposition at CJWW Country 600Magic 983929 The Bull wasfilled by Vanese Ferguson KateBuick after 15 years at CD 989Simcoe is now PDMidday Hostat K-Rock 1055 CharlottetownSucceeding her in mornings atSimcoe is Asta Syri who joinedGerry Hamill and Renee BerubeCD 989 VPGM Blair Daggetttook over PD responsibilitieson an interim basis AcadiaBroadcasting Thunder Bay PD
Sandra Dolynchuk resigned citing family reasonsShe returned to Winnipeg and joined K-Rock1007 as PDhellip A (CKVR-TV) Barrie AnchorLance Chilton after almost 12 years as even-ing news Anchor has moved on leaving thebroadcast business to try his hand in realestate Rhonda Messieh is the new MarketingManager at CHCH News Hamilton Prior tothat shersquod been Marketing Manager for CorusEntertainmentrsquos CMT Paul Timm has been ap-pointed Digital Accounts Manager for AstralRadio Manitobahellip CBC has appointed Greg Guyas the Senior Communications Officer for NovaScotia Guy has 23+ years experience at theHalifax Herald and with his own companyhellipDavid Magro is now responsible for imaging andcommercial production withinthe Rogers Radio Toronto clus-ter production department His20-year career includes stops atVirgin Radio 999 Toronto CorusToronto New Flow 935 Toronto
and Z103 Toronto Marvin Piuti is now ND at897 Sun FM (CJSUFM) Duncan Most recent-ly he was with CHEK-TV Victoria The New VImdashnow A (CIVI-TV)mdashVictoria and is an alumnusof Citytv TorontoMuchMusic He succeeded RicRathburn who retired Samantha Cook has suc-ceeded Brian Bolt as the Program Coordinator
for the radio broadcasting pro-gram at Hamiltonrsquos Mohawk College Cookbrings 10 years of broadcast experience to hernew position having worked at Country 953Hamilton Energy FM Toronto Kiss FM Torontoand YTVhellip Darryl Henry moved to 981 CHFIToronto after having done mid-days at Astralrsquos973 Torontohellip Stephen Smart formerly of CTVBritish Columbia has moved to become theLegislative Correspondent in Victoria for CBCTelevisionhellip Mastermind is no longer the after-noon Drive Host at Virgin Radio 98-5 CalgaryHolding that spot now is Simon Mitchell abroadcast veteran with stops in AustraliaVancouver and Victoriahellip Michael Lewis is nowChief Engineer at Starboard Communications inBelleville The former Rogers Radio Lethbridgeemployee also provides technical services toDAWG FM Ottawa
Will MacKay ex of Corus Radio Kitchener is the
Stephen Smart
VaneseFerguson
Gary Brasil
Christian Hall
Chris Terpsma Chris White
Bill Toffan
HeatherOstertag
Asta Syri
Kate Buick
EldonDuchscher
SandraDolynchuk
David Magro
Greg Guy
Marvin Piuti
Samantha Cook
Paul Timm
RhondaMessieh
Will MacKay
BDSept10qxdBD 19082010 1743 Page 35
36 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
new GMGSM at Newcaprsquos K-Rock 893 KentvilleMacKay with 15 years experience in sales andmarketing was a Senior Sales Rep with CorusTim Schutz ex MD at Jack FM Calgary is nowPDMD at Rogersrsquo 1077 The River LethbridgeAt Quebecor at least three new news employ-ees David Akin from Canwestrsquos Ottawa BureauBrian Lilley the Ottawa Bureau Chief at AstralRadio and Tobias Fisher most recently of theCBC They were hired as Quebecor anticipatedwinning a new specialty channel Sun TV NewshellipTV Journalists Herb Luft and John Grant retiredthis summer from CTV (CFCF-TV) MontrealLuft who started working at CFCF as a radionewscaster in 1971 and joined the TV stationfull-time in 1977 is the longest-serving reporterat CTV Montreal Grant had been CTV MontrealrsquosQuebec City Bureau Chief since 1996hellip At AstralTorontorsquos radio cluster layoffs included CFRBAssignment Editor Eileen Berardini eveningAnchor Bob Komsic weekend morning Host
John Donabie and Melissa Boyce (promotions) Vassilios Mimishas been appointed as the new North American BroadcastersAssociation Director of Technology Most recently Mimis servedas Director of Broadcast Technical Policy andPlanning with the Canadian Department ofIndustry 1007 HANK FM Winnipeg PD AbbeyWhite has become PD at sister Newcap stationsKG Country Red Deer and the Country Newcapstations in Brooks Drumheller Stettler andBlairmore Also at Newcaprsquos Southern AlbertaGroup Al Tompson MD and Morning ShowHost at Zed 99 Red Deer added PD for Zed99The Fox Brooks to his responsibilities FormerPD Brent Young is no longer with the organiza-tion Rob Leighton is Astral Radiorsquos new DigitalAccounts Manager for the BC Interior based inKelowna Leighton had been with Telus with anInternetinteractive sales and development back-ground While never in radio he grew up withit and learned vicariously through his fatherGord Leighton a well-known BC broadcast man-ager Also at Astral Radio Kelowna after 38years Ron Wittenberg has retired from broad-casting He began at CKNW New Westminsterthen migrated to the Okanagan roughly 30 yearsago to raise a family Since then hersquos been with the Kelownastations under numerous ownership changes After five yearsat Newcap stations in Halifax and Fredericton Jason ldquoJDrdquoDesrosiers has joined the Evanov Radio Group (ERG) in Halifax
He succeeds Angela Kelly as Promotions andMarketing Director and will also become APDat ERGrsquos second Halifax station expected tolaunch this fall Diane Boehme has been ap-pointed Exec VP Television for EBTV in TorontoEBTV is the banner under which it andBrightlight Pictures will work jointly in the pro-
duction and distribution of TV programming Her backgroundincludes Senior Director Independent Production at CHUMTelevision and Director Original Production at Astral Television At Canadarsquos Olympic Broadcast Media Consortium Gavin Rothhas been promoted to Sales VP and Christos Nikitopoulos to thenewly-created VP of Programming and Revenue Planning posi-tion Roth had been Senior Sales Director for the consortiumNikitopoulos was previously Senior Director of Programmingand Revenue Planning At Clear FM Winnipeg Laurie Jolicoeuris now the Promotion Director She moved from sister Rogersproperty Citytv Winnipeg where she was the Marketing EventsCoordinator Donald Nelson the Senior Broadcast Technologistat CBC Yellowknife transferred to CBC Windsor in the samecapacity Prior to joining CBC he was an Engineering Supervisorin Stamford Connecticut and alsoworked in Northern Canada as anengineering freelancerhellip The husbandand wife morning broadcast team ofBob Wallace and Diana Meder are nowwith Larche Communicationsrsquo new sta-tion 923 FM (CJOS-FM) Owen SoundBoth were most recently with BayshoreBroadcastingrsquos Mix 106 Owen Sound Meder isalso News Director Matt Mise PromotionDirector transferred from sister station KICX917 Sudbury GMGSM is Rob Brignell and PDis Don Vail both also previously employed byBayshore Broadcastinghellip KiSS 925 Torontorsquos newAfternoon Drive Announcer is JJ ex MorningShow Co-Host at The New Flow 935 Torontofor the past three years JJ was also on-air at theprevious incarnation of KiSS With his arrivalCash Conners moved to evenings
Lee Cornell has been appointed Group ProgramDirector at Evanov Radio Group based at theToronto head office Most recently he acted asVPAffiliate Relations International with USbased LDR (Listener Driven Radio) though hehas experience on several continents includingas Group Programmer and Manager in Australiathe UK and the US New PD at 917 The BounceEdmonton is Andy Winford ex of CBS Radio
Herb Luft
Cash Conners
Jason ldquoJDrdquoDesrosiers
Abbey White
Diana Meder ampBob Wallace
JJ
Diane Boehme
John Grant
Matt Mise
Tim Schutz
Rob Leighton
BDSept10qxdBD 19082010 1743 Page 36
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 37
Fresno Wendy Rose the Promotions Directorat Astral Radiorsquos CHAM amp CKOC Hamiltonmoved on after 11 years with the stations Shersquosnow Promotions and Marketing Manager atEvanov Communicationsrsquo FM92 The JewelNEWS COUNTRY AM 1380 Brantfordhellip DavidLindores became the Promotion Director atKiSS 925 981 CHFI Toronto at mid-Junemoving to the Rogers stationsfrom Astral Radio TorontoPrior Astral Lindores had beenwith Universal Music for 14years most of it overseeing theMarketing amp Promotion Depart-
ments of the companyrsquos central regionhellip KateMilton joined 1013 The BOUNCE Halifax asEvening Announcer She had been doing driveat Z103 Halifaxhellip Senior Maintenance Techni-cian Al Adachi after 38 years in broadcastinghas retired He started his career at CKY Winnipegand in 1976 moved to ITV now GlobalEdmontonhellip Jeremy Morrell is the New Manager
of Broadcast Technical Services at The WeatherNetwork Oakville Prior to his appointmentMorrell was Assistant Product Manager andbefore that a Team Leader for Technical Sales atRoss Videohellip David Kincaid after six years withCTV British Columbia and more than twodecades in news broadcasting has moved intoa new careerhellip Paul La Frenais has given uphis position at Novanet in Ajax due to LouGehrigrsquos disease more commonly known asALS His successor is Rod Ditz After 35 yearsat Rohde amp Schwarz including seven on theExecutive Board and five as its ChairmanMichael Vohrer retired On July 1 ManfredFleischmann became President and CEO Eric
Riehl joined Applied Electronics as a TechnologySales Representative Broadcast amp Post Produc-tion Division Riehlrsquos background includes anoperational and systems background in postaudio as well as customer support and salesexperience with editing systems storage solu-tions and broadcast automationarchiving
Kate Milton
Al Adachi
David Kincaid
David Lindores ManfredFleischmann
Wendy Rose
Eric Riehl
BDSept10qxdBD 19082010 1743 Page 37
(
~
~- ~ r~
l lo
~ - ~
~ ~
INNOVATION In TV Opt ics Since 1958
World-Class Lens Technology Local Technical Support Bilingual Local Factory Service Centre 1400 Courtneypark Drive I Mississauga Ontario I LST l H l (905) 795 -2012 I wwwcanonbroadcastcom
38 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Brian Spiers best known as the ex Grass ValleySales Manager for Canada (and based inToronto) moved to Gainesville FL to becomeVP Sales North America for Digital BroadcastInc
SIGN-OFFS
Murray Chercover 80 in Toronto of complica-tions following pneumonia The former CTVPresidentCEO retired in 1990 but continuedas a special consultant to CTV while develop-ing his own Chercover Communications Inaddition to an Emmy for his contributions tothe broadcasting industry Chercover collected
a number of personal honours during his career including theCAB Distinguished Service Gold Ribbon (1986) the CFTA GoldMedal for Lifetime Achievement (1988) a ldquoRockierdquo LifetimeAchievement Award from the Banff Television Festival and hewas named to the CAB Broadcast Hall of Fame in 1994
Myles Morton 85 at Belleville General HospitalMorton the owner of Quinte Broadcasting RadioGroup (CJBQMix 97Rock 107 Belleville) wasalso the former owner of the BellevilleIntelligencer newspaper and Cablevue the localcable company He had been in declininghealth for the past year
Jimmy Dean 81 suddenly at his home in Virginia The Countrymusic legend scored a 1 hit in 1961 with Big Bad John thesong that won him a Grammy Award
Randy Dewell 62 in Halifax of a heart attack and a series ofstrokes The former Halifax alderman award-winning broad-castermdashincluding the Ted Rogers SrVelma Rogers awardmdashandcivil servant had such stops in his on-air career as CFRA OttawaCHUM Toronto CKGM Montreal and CJCH Halifax
Wilbur ldquoWibrdquo Arnold Westby 78 of cancer inYorkton He was a Cameraman and the firstemployee hired at CKOS-TV Yorkton Thirty-fiveyears later he retired as GM His son MarcWestby is Manager Production amp Programmingat CHAT-TV Medicine Hat
John Delazzer suddenly of a heart attack inToronto Delazzer was the voice of TVO formany years and before that an Announcer atCKKW Kitchener
Irwin Barker 58 at Torontorsquos Princess MargaretHospital of a rare and aggressive cancer Barkerwas a writer for shows such as This Hour Has 22Minutes and The Rick Mercer Report Born inWinnipeg Barker worked as a public policy re-search consultant for Angus Reid and as a lec-turer in sociology at the University of Alberta
and the University of Manitoba
Gordon Allan Brady of cancer in the CentralOkanagan Hospice House In 1969 he startedCKQR Castlegar managing it through 1990when it was sold The station is now an Astralproperty
Brian Spiers
Phot
o co
urte
sy o
f Cas
tane
t
BDSept10qxdBD 19082010 1743 Page 38
r- --bull~
middot ~
This (~dilion is hlOllAhl lo you by
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 39
One of those parameters that weall jabber about frequently in thetransmission game is Standing
Wave Ratio or SWR Itrsquos a pity that therersquosso much misunderstanding surroundingan essentially simple concept
Your transmitter is connected to yourantenna or load with a length of trans-mission line Transmission line theory tellsus that in an ideal lossless world if allthree of these items are perfectly matched(at 50 ohms or whatever) then all of theRF energy leaving the transmitter will ar-rive at the antenna and be radiated fromthere In the real world there will besome slight attenuation from the trans-mission line and some of the energythat does make it to the antenna will bereflected back to the transmitter by slightimpedance mismatch
The phase difference between the for-ward-going incident wave and the reflect-ed wave varies along the line but isconstant at any point on the line This iswhere the expression ldquoStanding Wavesrdquocomes frommdashalthough the waves actual-ly travel along the line the voltage nodesappear to be stationary
Where the voltages of the incidentand reflected waves are in phase there isa maximum and where they are out ofphase a minimum The Voltage StandingWave Ratio or VSWR is the ratio of themagnitude of the maximum voltage onthe line to the minimum There is also aCurrent Standing Wave Ratio which willhave the identical value so clearly the V
really) in dB But when we get right downto it a low value of return loss means thesame thing as a high value of SWRmdashtrouble coming up ahead fast
Those high SWR values mean that thepeak RF voltage at ldquonodesrdquo on the linewhere the forward and reflected voltagesadd in phase will be high As the wavesbounce back and forth repeatedly betweensource and load that voltage can becomevery high If it exceeds the dielectric break-down voltage of the line arcing willensue That Teflon insulation will breakdown to carbon and now we have ashort The short gives us another point ofhigh reflections and so the cycle contin-ues back towards the transmitter
Aside from the transmission line dam-age the transmitter doesnrsquot care much forthe mismatch either Again peak voltagesand currents are suddenly much higherthan planned for and will stress the ampli-fierrsquos components Even if the parts arenrsquotoverstressed to the point of failure effi-ciency drops and temperatures rise Atbroadcast power levels something gen-erally has to give pretty quickly Which iswhy so much attention has gone intoSWR detection and power foldback frommanufacturers
Dan Roach works at SW Davis BroadcastTechnical Services Ltd a contract engineer-ing firm based in Vancouver He may bereached at danbroadcasttechnicalcom
BY DAN ROACH
ENGINEERING
in VSWR is not needed and we can simpli-fy our expression to SWR without givingup anything (The continued popularityof that V in VSWR is another one of thegreat mysteries of our age)
A perfect load would result in anSWR of 100 an open circuit or a short atthe end of the line will give us an SWRnear infinity (there is some attenuationthat keeps us from getting all the waythere)
An alternate expression we donrsquot usemuch in broadcasting perhaps to ourown misfortune is Reflection Coefficientwhich is simply the ratio of the reflectedwave voltage to the forward wave volt-age A perfect match gives a reflectioncoefficient of 0 a short-circuit load has acoefficient of -10 and an open circuitrsquoscoefficient is +10 Conceptually this is alittle simpler to grasp than SWR But itamounts to the same thing
Next comes the very popular but per-haps overused expression of Return LossIf we take 20 times the logarithm of theratio of the magnitudes of the reflectedvoltage and the forward voltage we endup with a number in decibels that repre-sents the power ldquolostrdquo in the load betweenthe incident and reflected waves
One of my favourite textbooks de-scribes this whole concept as ldquosillyrdquoNevertheless it remains popular proba-bly because we all know how much engi-neers love to express things (all things
Reflections on standing waves
BDSept10qxdBD 19082010 1743 Page 39
The Davicom MAC wont
IIAC bull fi cf ons let you sleep
Its advanced filtermg un unless youre REALLY needed ctavicom
Intelligence amp Innovation t 1 418682 3380 i f 1418682 8996 www dav1comcom
The Western Association of Broadcastersthanks our valued sponsors who helped
make our 76th Annual Conferencesuch a success
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Western Association of Broadcasters 2010 - 2011 Board of DirectorsRichard Kroeker President Mitch Bozak Past President Wade Moffatt Director Doug Gunn Director Tom Scott DirectorVic Dubois Director Tom Newton Director Neil Shewchuk Director Paula Davies Director Michael Olstrom Director
JOIN US JUNE 8 ndash 10 2011 IN BANFF ALBERTA TO CELEBRATE THE WABrsquoS 77TH ANNIVERSARY bull WWWWABCA
The Western Association of Broadcasterswould like to recognize and honour this
yearrsquos winners of the WAB Gold MedalAwards The Gold Medal Awards are presented to WABmember stations for outstanding contribution to the Canadianbroadcasting industry in the area of community service
The Radio Gold Medal winners for 2010 are
CKBI Prince AlbertGive a LittleLife Day
The Television Gold Medal winner for 2010 isCTV Edmonton for the Rink of Dreams
The Wolf 1049Regina ndash TheInterview
Al Thorgeirson
Menno Friesen
The 2010 Western Associationof Broadcasters Broadcaster ofthe Year is Al Thorgeirson
Menno Friesen is our newHonourary Life Member
The WAB 2010 BroadcastPartner of the Year isthe Kinsmen Foundationof Saskatchewan
BDSept10qxdBD 19082010 1743 Page 40
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ltFEFF4f7f75288fd94e9b8bbe5b9a521b5efa7684002000410064006f006200650020005000440046002065876863900275284e8e9ad88d2891cf76845370524d53705237300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c676562535f00521b5efa768400200050004400460020658768633002gt CHT ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef69069752865bc9ad854c18cea76845370524d5370523786557406300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt CZE 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 DAN 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 DEU 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 ESP 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 ETI 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 GRE 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HEB 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 HRV (Za stvaranje Adobe PDF dokumenata najpogodnijih za visokokvalitetni ispis prije tiskanja koristite ove postavke Stvoreni PDF dokumenti mogu se otvoriti Acrobat i Adobe Reader 50 i kasnijim verzijama) HUN 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 JPN 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maken die zijn geoptimaliseerd voor prepress-afdrukken van hoge kwaliteit De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 POL 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PreserveEditing true UntaggedCMYKHandling LeaveUntagged UntaggedRGBHandling UseDocumentProfile UseDocumentBleed false gtgt ]gtgt setdistillerparamsltlt HWResolution [2400 2400] PageSize [612000 792000]gtgt setpagedevice
Another first for CKUA radio
BY BARBARA JONES
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 23
Over 80 years ago in 1927 publicradio station CKUA was launched inAlberta as the first educational broad-
caster in Canada In 1995 the stationrsquos web-site went live and shortly afterward CKUAmarked another milestone by becomingthe first Canadian radio station to stream itssignal
ldquoThe Internet was in its infancy relativelyspeaking back thenrdquo notes current GeneralManager Ken Regan
When first launched wwwckuacom wasfocused on accredited online teaching It wasclosely associated with Athabasca Universityand IT talent from the school was involved inthe sitersquos creation
Like many listeners Dan Webb was pas-sionate about CKUA and believed it needed astrong web presence The Athabasca University
Thank you for your letterand for dedicating a poemto me this morning on The
Road Home I am originallyfrom Calgary but have
been living in Buenos Airesfor almost two yearsmdash
where I listen regularlyhellip Iwas traveling through
Patagonia hellip and of coursethere is Internet globally andI was able to listen to CKUA
MarayamdashBuenos Aires Argentina
I just recently retired toThailand no more
Alberta wintersmdashsmile but it is wonderful to listento the best radio station online and remind me of the
beautiful long summernights in Alberta
BobmdashKarat Thailand
BDSept10qxdBD 19082010 1743 Page 23
employee volunteered his time and provided the technical expertise to keep the sta-tion on the leading edge nationally
That degree of passion reflects from the stationrsquos on-air talent to its listeners andback again CKUAorg extends the Edmonton stationrsquos reach to additional loyal listen-ers far beyond Albertarsquos broadcasting borders The site averagesbetween 120000 and 150000 unique visitors each month
The last time the on-air station was measured by BBM itachieved a weekly cume of approximately 170000 withmost of that audience found in Alberta
CKUA has uncovered an international audience for itsldquomusic expertrdquo format an audience ready to donate funds tosupport the stationrsquos mandate
Celticmdashjazzmdashpoetrymdashfusionmdashobscure instrumentalhellip the CKUA staff is knownglobally for presenting well-informed programming about all types of music beyondthe confines of mainstream radio
Over two-thirds of the stationrsquos annual budget about $3 million is raised throughvoluntary listener donations The station runs two on-air fund raising campaigns eachyear each lasting 10 days Listeners can donate online 247 a convenient and success-ful website function Online contributions represent about 50 of total voluntary lis-tener donations each year
Regan notes that much of what CKUA is doing online is not unique but reflectiveof the way the world and audiences are changing ldquoEven though we work in a so-calledradio station it is not about radio or television anymorerdquo he said ldquoWe have to stopthinking of ourselves as radio broadcasters We are content producers and distributors
ldquoThe internet has changed the rules of the game Now we have to genuinely thinkabout graphical interfaces and design and video and audiohellip all of these other ele-ments the public just expectsrdquo
Strategically keeping on top of listen-er expectations the station plans to over-haul the design and technical structureof CKUAorg before year end
ldquoIf all we do is continue to streamaudio and not think or do somethingabout the other elements people arejust not going to botherrdquo Reganadds ldquoWe want to try our best tokeep pace with public expectationsrdquo
The stationrsquos passionate listenersask regularly about the music they hearbroadcast or streamed online Today theycan review online playlists but areunable to purchase the music throughthe site To address this demand CKUAis setting up an affiliate agreement withan online music company
ldquoThe principle is to allow users to thegreatest extent possible to be able to usethe CKUA website as a portal by whichthey can access great musicrdquo Regan said
The revamped site will likely includea robust content archive and videos ofmusician interviews from each of CKUArsquosprogramming genres
The station would like to do morepodcasting of its music programming (itcurrently podcasts news and informationshows) but copyright legislation and reg-ulations make that type of service difficult
Taking a page from Webby-award win-ning NPRorg the future CKUAorg mayfeature original online programming web-only articles expanded stories video slideshows artist micro-sites and social net-working tools
It all costs money and requires expert-ise much of which Regan admits thestation doesnrsquot have in-house Howeverhersquos quick to point out that the stationenjoys the luxury of a unique global lis-tenership thatrsquos supportive passionate andpoised to help them achieve CKUArsquos on-line product and programming objectives
ldquoAs long as we articulate to our audi-ence we need to do this and here is whatit will mean to you they will pull out theircredit cardsrdquo he predicts
Hello ThailandArgentina
Barbara Jones isPrincipal of Sailor JonesMedia Inc of OwenSound ON She may bereached by e-mail atbjonessailorjonescom
24 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
BDSept10qxdBD 19082010 1743 Page 24
fHl ~ FILM
[2j RECORDING
~ NEW MEDIAS
~ POSTPRODUCTION
~ RADIO
~~ TELEVISION
ck)a rodionetwork
DOLBY BROADCAST
IIIDOLBV
dolet Digital KHia sustems
~ iSisox-TE C H lrI CJ LCJC3V
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~ ~l~iiii~~~di ~ middot middot 1
ltlgt SOrKgtmiddot TECHNIQUE
MONTREAL TORONTO T 514-332-6868 T 416-947-9112
The Art of Listening Makes for Solutions
sonotechniqueca
VANCOUVER T 604-298-2200
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 25
Stan Klees The Original Canadian Music Man (Part 2)
When we last left Stan Klees hersquodbeen in Toronto radio for sever-al years but when his father be-
came ill he gave up his radio career andgot a job at the post office to help paymedical expenses But fate soon steppedin
Stan fell in love with a dancer in theBroadway touring company of Kiss MeKate and because of her ended up spend-ing a lot of time in New York The fre-quency of his trips led to a reservations jobat TCA (later Air Canada) which came inhandy a few years later when CBC TV pro-ducer Stan Jacobson was flying BobbyDarin into Toronto for an appearance onCross Canada Hit Parade
ldquoBy this timerdquo Klees remembered ldquoIwas working for ATCO Records and I wasat CBC waiting for Bobby Darin to fly inIt was my job to look after him once hegot there Stan (Jacobson) came over tome and said lsquoNew Yorkrsquos fogged inDarinrsquos not comingrsquo I said lsquoGive me aminutersquo I made a phone call to Air Canadaand got my old manager I told him theproblem and he said hersquod call me backwhich he did Hersquod got Darin on the nextAmerican Airlines flight into Toronto Iwent to the airport to pick him up gothim to CBC and we became good friendsIn fact he stayed in the guest room at myhouse that night because he couldnrsquot getback to New York We traveled a lot to-gether over the years had a lot of funand I always say that I owe my career to
Bobby Darin because of all the peoplehe put me in contact withrdquo
Klees and Darin remained friends un-til Darinrsquos death in 1973
Another friendship that turned into asuccessful long-time working relationshipwas with Walt Grealis
In 1964 Grealis a former Torontopolice officer and Klees launched RPMWeekly and ran it for the duration of itsexistencehellip with a little help from Stanrsquosmother Klees smiles as he remembersldquoMy mother was the patron saint of RPMWhenever we didnrsquot have enough moneyto pay the post office or the printer shersquodloan us whatever we neededrdquo
Stan and Walt also co-founded theJUNO Awards which began as the RPMAwards
ldquoAt firstrdquo Klees recalls ldquowe thoughtwersquod just do a poll so we put a ballot inRPM people filled it out and mailed orfaxed it back As I recall we got about 150responses but the winners didnrsquot receiveanything
ldquoSomebody came into the office oneday and said lsquoItrsquod be nice if you sent thewinners a scroll or something that theycould hang on the wallrsquo so I designedone and we sent them out The followingyear we decided to throw a party andinvited 75 peoplemdashand 150 showed upWithin 20 minutes there were no sand-wiches left and the bar was finished Waltread off the winnersrsquo names they cameup to pick up their awards and it wasoverrdquo
At the next yearrsquos ceremony Stanrsquosmother came to the rescue once againand made enough sandwiches to lastthrough the eveningrsquos festivities
The RPM Awards eventually becamethe JUNO Awards and a few years laterthe Canadian Academy of Recording Artsamp Sciences an organization set up specif-ically to handle the Awards took over con-trol Stan and Walt stopped going to theJUNOs in 1996 as they were both disap-pointed at how they were treated
Stan Klees was a very early supporterof Canadian talent Long before the CRTCbrought in the CanCon regulations which
DOUG THOMPSON
Stan fought long and hard for he wascreating Canadian hit records with artistslike Shirley Matthews and Little Caesar andthe Consuls on labels such as Tamaracand Red Leaf Stanrsquos design of the MAPLlogo is still in use today
At the 2001 SOCAN dinner whereKlees was given a Special AchievementAward the audience of Canadian musi-cians songwriters and publishers gavehim a seven-minute standing ovation
Although Walt Grealis who died ofcancer in 2004 received the Order ofCanada in 1994 for his contributions tothe Canadian music industry Stan Kleeshas not yet been so honoured
Itrsquos time we change that
Doug Thompson can be reached by e-mailat dougtrogerscom
BDSept10qxdBD 19082010 1743 Page 25
Introd ucing
Connect your music scheduler directly to your PPM~ listeners
I CE + REACT I
dleercsworkscom 1877774107bull
wwwmediamonitorscom wwwgselectorcom
~2002-2010-Honlcon All ll91u- Allshylheproporyol___
26 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Ants donrsquot sleep
Do you believe that ants donrsquotsleep Do you believe that agiraffe can go without water
longer than a camel Whether or not youbelieve these statements depends on whosays them
Apparently if a person with a foreignaccent told you these things you would-nrsquot believe them
Why According to research at theUniversity of Chicago a foreign accentreduces credibility in ways that the speak-er and the listener donrsquot consciouslyrealize Because an accent makes a per-son harder to understand listeners areless likely to treat what they say as truth-ful The credibility decreases even moreas the accent thickens
ScienceDaily summarized the study asa way ldquoto test the impact of accent on cred-ibility American participants were askedto judge the truthfulness of trivia state-ments by native or non-native speakersof the English languagerdquo and providedtop line findings from the research
Boaz Keysar is a Professor of Psychol-ogy at the University of Chicago and anexpert on communication Keysar saysldquoThe results have important implicationsfor how people perceive non-native speak-ers of a language particularly as mobili-ty increases in the modern world leadingmillions of people to be non-native speak-ers of the language they use daily Theaccent makes it harder for people to
understand what the non-native speakeris saying They misattribute the difficultyof understanding the speech to the truth-fulness of the statementsrdquo
This is perhaps the most relevant out-come of the study for commercial writersand producers If people cannot be clear-ly understood they cannot be believed Wedonrsquot disbelieve consciouslymdashthe accenttricks us into thinking we donrsquot believe itsimply because we donrsquot understand itNow what
There are many great commercials withso-called foreign accents in them Cleverwriting and a unique sound makes thesecommercials really pop Such commercialshave been running for yearsmdashwe can onlyassume they work or the creative wouldhave changed ages ago
The unmistakable voice of HughHeron of Heathwood Homes is just thatmdashunmistakable His voice oozes credibil-ity due in large part to the fact that healways speaks with sincerity While theoccasional word or phrase in his thickScottish accent may be difficult to wrapyour ear around the overall tone of hisvoice makes Hughrsquos commercials standout He told me recently that people hemeets on the street treat him like a friendbecause they feel like theyrsquove met himbefore His voice is unique and memo-rable Thatrsquos why his commercials work
One of my favourite commercialsmakes fun of the stereotypical human
MAUREEN BULLEY
response to people who donrsquot speak yourlanguage ldquoGood Morning is this theinformation deskrdquohellip the opening linein this classic spot for SAS Airlines fea-tures an American speaking to a Europeanhe believes doesnrsquot understand him Sothe American speaks English but does soextremely loudly and extremely slowly Asit happens he is speaking to a British manwho speaks English very well thank youvery much Ironically the American isoverseas and the tables are turnedmdashnowhe is the man with the supposed accent
So is there a place for foreign accentsin radio advertising
Irsquom not entirely sure but what I doknow is that participants in the RadioPower Tools research gave low scores tocommercials that contained a foreign ac-cent if it was ldquoa voice that drips with anon-mainstream accent spoken only bya small group within the population andused for no apparent reasonrdquo
Clearly the operative here is ldquono ap-parent reasonrdquo So if it makes sense toinclude a voice with an accent do so withpurpose I would also suggest using a voicewith a genuine accent instead of tryingto replicate one Yoursquoll be disappointedwith the finished sound of the piece andyour client will be disappointed with theresults of their advertising unless yourvoice talent can truly nail that accent theydonrsquot naturally possess
So do ants sleep or not Accordingto BBC Earth on average a single workerant in Britain takes 250 naps a day buttheyrsquore only a minute long The Queenfalls asleep at far more regular intervalsthan her royal subjects Guess they canrsquotunderstand a word she says
Maureen Bulley is president of THE RADIOSTORE She may be reached at 1-888-DORADIO or at doradiototalnet
BDSept10qxdBD 19082010 1743 Page 26
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Congratulations Facebook you rockAccording to Hitwise Facebook has become the most
visited website in the United States Its market share ofvisits was up 185 over the same time last year Just tocompare Google was up around nine percent
I was going to Google what that meant but it justseemed cruel
I believe it means that we are spending more timepoking people we wouldnrsquot waste the time of day to chatwith than we are looking up important stuff like sportsstats or interesting uses for peanut butter (which incidentally include lubricant pet pill disguiser andpaper label remover Really I Googled it)
Wersquove all Googled ourselves from time to time manyof us using a computer
But facebook it Facebook is taking over the worldAs you read this I am on Facebook Go aheadhellip go
friend mehellip Irsquoll be there Itrsquos where I live nowFacebook tempts us with the egotistical promise that
someone somewhere on the planet really really wantsto know every single errant thought that crosses our
minds AND they want to see photos AND they want toknow what we think about their thoughts AND photos
Capitalized conjunctions aside Facebook is theperfect place to cut and paste the creative work of othersinto our electronic personas instead of actually doingsomething creative or original ourselves thus savingtime that we can then use to do more poking and lesstalking How am I today Just check out the stolen lyricfrom someone elsersquos song I have posted as my ldquostatusupdaterdquo Apparently today I am a little Olivia NewtonJohn (pre-Grease)
Itrsquos a diseaseI must comment on your new cat photo or I will dieOops hang on a sechellip gotta return a poke Back
now LMAO Freakinrsquo funny catsLike you I joined initially to see what all the fuss
was about In its original days Facebookers were lessconcerned about security so you could scan astrangerrsquos profile check out their friends and eventheir friendsrsquo friends It was a voyeuristic orgy of peek-age Not that any of us did that sort of thing of course
Once the lurking was curtailed the search was on forco-workers and family members as we embarked on awildly competitive jag to snag as many friends as possible
In those early days getting a Friends request was agiddying high
Ooooohhellip someone wants to be my friend INSTANTADD
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 27
Poke-poke
BY MARK LA POINTE
status update
BDSept10qxdBD 19082010 1743 Page 27
Now of course we are more discerning of the company wekeep Do I know them Will they clutter my page with applica-tion drivel and invites to lame events Or worse will they notbe interested in my brilliant application newsfeed and my ldquoohso importantrdquo event
After the friends came the gameshellip sorry ldquoapplicationsrdquo Nowwhen Irsquom too tired to poke I can find out what kind of dog Iam or what country song tells my storyhellip or God help me playFarmville (along with over 83 million other monthly users)
(By the way my answers are dachshund and Goodbye EarlAlso I have never been too tired to poke I know it happens tomen my age but knock on wood I still can)
And letrsquos not forget the frustration of the endless programupdates I just figure out where everything is so I can steer theUSS Facebook without having to rely on Mr Sulu whenBAMhellip my life is chaos again and instead of checking my noti-fications I am driving straight into the sun while Yeoman Randlooks intensely into the soft focus camera In its present incar-nation I still canrsquot find the damn ldquoSign outrdquo tab
It has only taken a few years for a simple social networkingtool to become the worldrsquos biggest scrapbook Our need toshare has even pushed into the formerly sacred Have you seenthe video of the couple that interrupted their ldquoI dosrdquo to updatetheir Facebook status from ldquosinglerdquo to ldquomarried I think I actu-ally threw up a little that time
Remember first second and third base (No not baseball)It has been re-faced
Now therersquos ldquoFace-baserdquo that magical part of love when youchange your status from ldquoSinglerdquo to ldquoIn a relationshiprdquo I assumeit happens after yoursquove rounded the bases a few times
Itrsquos sooooo cute In the same way itrsquos cute when your neigh-boursrsquo kids spray-paint ldquoBUTT FACErdquo on your garage door
FB is a giant black hole of time and effort sucking in every-thing around it without mercy while only giving back invita-tions to play Mafia Wars
Fan Pages are big business now as entertainers and retailersand people with causes can use FB to continue to shamelesslyhump their agendas and doo-dads
Sadly I am now turning into the Facebook equivalent of acranky old man I hate it when my friends donrsquot use actual pho-tos of themselves as their profile pics Since I never actually seethem face-to-face anymore without those photos I have no ideawhat they look like During the Winter Olympics I assumed allmy friends had become hockey sweaters or red leafs
Also I am protective of my Wall Lame status updates nowequal instant ldquoHiderdquo for you ldquoI love my dogrdquo while accurateis your one-way ticket to GONE-ville I may even un-friend youfor that juicy contribution
I would moan on a little longer but in the time it has takenme to write this I have missed 16 crucial status updates (Trevorand Aaron are now friends) three pokes (which still make megiggle like a nine-year-old who thinks ldquopianistrdquo is dirty) and twopage suggestions (Join if you think RUSH deserves inductioninto the R and R hall of famehellip which I do) So I am hittingthe ldquosign outrdquo tab (which I just found thank you very much)
Mark La Pointe is a freelance writer and voice actor forwwwKillervoiceoversca or at least he would be if he would stopfooling around on Facebook He may be reached by e-mail atmarkannounceryahooca
BDSept10qxdBD 19082010 1743 Page 28
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Applied Electronics extends a large thank-you to all our sponsors for their generous support of our 24th annual golf tournament bull
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 29
Gord James comes home
When I was 14 my buddies allwanted to be famous sportsheroes or rock stars I wanted
to be Gord JamesMy obsession with radio came to me
like most of us at an early agemdasheight tobe exact By the time I was 10 and livingin Southern Ontario I knew exactly whichjocks sounded great and by 14 there wasno one better to my ears than Gord James
Gord James is one of the few yeomanof an era in Top 40 and rock radio thatmany view as the halcyon days of radiorsquossound Hersquos still doing itmdashand doing itevery bit as well as he ever has
The latest incarnation of the GordJames Experience is at Hamiltonrsquos newVinyl 953 a place that feels right to himbecause the geography that surrounds thebroadcast studios is literally home
Gord went to high school at Saltfleetin Stoney Creek (now part of Hamilton)and did the WKRP town-to-town up-and-down the dial thing in his first few yearsincluding stops in Cambridge LondonCornwall and Kitchener before landingat CKOC Hamiltonrsquos home of the BIG500 Countdown in the early rsquo70s
In 1974 the now legendary J RobertWood interviewed Gord for an openingat CHUM-FM free form at the time Butit was the ldquocoolrdquo station 1050 CHUMwhere Gord wanted to be
ldquoThank you for coming in and good-byerdquo was the response he remembers
ldquoI realized how much I had to pull upmy boot straps to hang with those guysrdquohe recollects James was talking about thebig voices such as John Majhor TerrySteele Jim Van Horne Mike HollandRoger Ashby and Bob Magee (Magee nowholds down the morning drive slot atVinyl 953 helping give that station a def-inite CHUM flavour that works perfectly)
But it wasnrsquot long before James land-ed a gig at CHUM-AM doing all-nightsand filling in on day shifts now andthen By 1978 CHUM-FM was being pro-grammed by a young upstart named RossDavies and he wanted Gord to comeover to the FM side of the building Thateventually happened too with weekendsafternoons and in 1983 as morning hostalong with Rick Hodge
ldquoThere are so manymemoriesrdquo said James
ldquoOne really stands outI was filling in for RogerAshby As we were doingour birthday feature onair it was mentioned thatit was my birthday andall of sudden a lot ofpeople gathered by thedoor and started singingHappy Birthday I heardtwo younger singingvoices through my head-set and realized that TomJokic our producer had patched in twoof my three children Rachel and Kevinfrom a cell phone and they were singingtheir hearts out out of tempo and out oftune with the rest of the group and Ithought that sounded even better becauseof itrdquo
The sound is what matters to GordJames And he says the fun has not goneout of it And sitting chatting with him is
JAMIE WEST
like pulling into a filling station for pos-itive energy
Vinyl PD Derm Carnduff says thatgetting Gord on board at Vinyl was a nobrainer
ldquoGordrsquos name came to mind prettyquickly His heritage as a Toronto radiopersonality would give us instant credi-bility but ultimately his talent made
Gord one of our top candidatesrdquo saidCarnduff
ldquoHis knowledge of themusic his wit and dedica-tion serve his audience ex-tremely well and the radiostation as wholerdquo Carnduffsaid ldquoAnd oh yeah hersquos gotan okay set of pipes toordquo
ldquoThe saying at CHUMused to be lsquoletrsquos have somefunrsquordquo remembers Gord
I ask him if hersquos still hav-ing fun
ldquoTherersquos no question thatIrsquod do it all over againrdquo Gord
responded ldquoonly this time Irsquod betempted to break a few more rulesrdquo
Now thatrsquos the spirit of a true rockjock shining on after nearly 40 years ofconnecting with all of us
Jamie West is CEO of Westpro Media Incbroadcast consultants and creative contentsuppliers He may be reached by e-mail atwwwwestpromediacom or at 905-541-0127
BDSept10qxdBD 19082010 1743 Page 29
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30 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Fact is facts donrsquot mattermuch anymorehellip
One of the things I enjoy most is alively debate with friends whohave differing points of view I
like the way people get charged up aboutthings they really care about how theyshape their thoughts to support theirarguments
I particularly enjoy it when the debateis over and in the best instances wersquoveall learned something from each otherAnd maybe if our minds are not onlyengaged but ldquoopenrdquo we might find ourposition moving begin questioning theplace where opinion started and realityor facts kick in Unfortunately it seemsthat fact-based debate is a dying art
A new study from University ofMichigan researcher Brendan Nyhan en-titled When Corrections Fail The Persistenceof Political Misperceptions shows that peo-ple who have based their beliefs on mis-information rarely change their mindseven when presented with the facts Evenmore disturbing they often cling evenmore strongly to their beliefs when theyare proven to be inaccurate a phenome-non Nyhan has dubbed ldquobackfirerdquo Notsurprisingly this reaction is most com-mon when it comes to partisan issuesaround politics and social issues
Nyhanrsquos recent study is a follow-upto research he completed with associatesat the University of Michigan in 2005and 2006 Those studies showed a basichuman tendency to continue to believe
in facts we carry in our heads even whentheyrsquove been proven false Nyhan says thisis worse than merely being misinformedit means our views are entrenched andnot subject to sway by any informationsource It isnrsquot information thatrsquos missinghere but rather a basic emotional responsethat makes smart people hang on to falsefacts for reasons it is hard to define
Nyhanrsquos study as well as previousstudies conducted in 2005 and 2006around facts vs perception attempts tounderstand why intelligent people con-tinue to accept misinformation as fact inthe face of contrary proof This may notbe a new practicemdashpeople have alwaysshaped facts to fit the outcome they wantmdashbut Nyhan and others believe there ismore reason for concern now than atany other time
Nyhanrsquos study suggests the underpin-nings on which governments are chosenare becoming more fractured He sayswersquore filtering the information we receivethrough a prism and end up getting areal divergence on all sorts of issues Andthat makes it really hard to have intelli-gent debate He equates the electoratersquosview on politics to sport and says peoplesupport a team because they are emo-tionally committed to them they absorbthe misinformation they need to contin-ue their supportmdashfor better or for worse
Nyhan says we need a ldquosupply-sideapproachrdquo where we try to enforce and
NANCY SMITH
increase the ldquoreputational costsrdquo on peo-ple and institutions who promote bad in-formation Given the numbers it seemsunlikely that this is a viable solutionPartisan news hosts and their networksare making millions while more moder-ate media languishes The cycle continuesbecause audiences are attracted to newsoutlets that reflect their beliefs howeverinaccurate they may be
In fairness to media consumers it isoften difficult to separate whatrsquos accurateand what isnrsquot particularly within an envi-ronment where we get our news in bite-size pieces with little context But Nyhansays the really frightening pattern isnrsquot justwhere we get our news but how we useit If we refuse to change beliefs that arebuilt on inaccuracies the consequencescan be devastating
I read a quote attributed to Kant thatseemed appropriate to Nyhanrsquos studyldquoMankind may be crooked timberuniquely susceptible to ignorance andmisinformation but itrsquos an article offaith that knowledge is the best remedyIf people are furnished with the facts theywill be clearer thinkers and better citi-zens If they are ignorant facts will en-lighten them If they are mistaken factswill set them straightrdquo
Even Kant didnrsquot anticipated the soci-etal impact of spin doctors and media inthe 21st century
Nancy Smith is ChairCEO of NextMedia a Toronto-based business consulting and marketing company She may bereached at (905) 468-7774 or atnsmithnextmediacompanycom
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T 2 0 4 8 8 9 9 2 0 2 E G N E I L S O N D E M A M B C A
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RIE
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FM PROTECTION RULES ARE CHANGING
BDSept10qxdBD 19082010 1743 Page 30
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 31
Victoria a few days each weekGeorge Gordon who had been
morning Anchor at News1130Vancouver has moved to
CFRA Ottawa as morn-ing News Anchor Hersquosalso tasked with coach-
ing and mentoring otheron-air personalities
There were a number of changesat Corus Entertainment relatedto Corusrsquo most recent organi-zational review to streamlinedecision-making and clarifyroles and mandates Among
the changes Corus TelevisionmdashReporting toDoug Murphy Exec VP and President of CorusTelevision are Colin Bohm VP InternationalAndrew Eddy VP Affiliate Sales Bill Knight
VP Business Developmentand Planning Gerry MackrellVP Airtime Sales Susan RossVP Strategic Planning SusanSchaefer VP Head of Networksand Marketing and JoannaWebb VP Head of Program-ming and Production CorusRadiomdashReporting to HalBlackadar Exec VP and interimPresident of Radio are DaveFarough VP Brands and Pro-gramming in Toronto (was GMat CFPLCFPL-FMCFHKFMCKDK-FM London) Chris Sisammoves in [see below]) DavidHuszar VPGM Interactive andEmerging Platforms (was VPGM Corus Interactive ampIntegrated Solutions) NeilCunningham Director of SalesWestern Canada Garry McKenzieGM Corus Radio Vancouver(was GM at Corus RadioCalgary) Doug RutherfordVPGM Corus Radio Alberta(now also GM at Calgary)Suzanne Carpenter VPGM
CTVrsquos Lloyd Robertson has an-nounced his retirement set fornext summer By putting itoff until then hersquoll roundoff his CTV career at 35years from the day he
joined then-Anchor Harvey Kirck in1976 as co-Anchor of CTVNews Hersquos been Chief Anchorand Senior Editor since 1983Lisa LaFlamme 45 is his suc-cessor She began her broad-cast career at hometownCKCO-TV Kitchener in 1988Reporting stints include IraqAfghanistan Sri Lanka Haitiand as a political correspondent in OttawaFormer NBC News Foreign CorrespondentDawna Friesen is the next Anchor of CanwestrsquosGlobal National succeeding Kevin NewmanFriesen a native of Winnipeg began her careerat CKX-TV Brandon then worked at CBC andCTV before being hired by NBC in 1999Friesenrsquos reporting duties took her throughoutEurope and the Middle East from her base inLondon CKYCITI-FM Winnipeg GM Tom Scottreturns to Citytv Winnipeg thisfall again as GM Scott whojoined Citytv in 2008 moved
to the radio side to be GM at the Rogers-ownedradio stations after the previous manager wastransferred to Vancouver A new GM for theradio cluster is being sought CTVglobemediaSr VP Corporate Communications BonnieBrownlee is no longer in place Her successor isScott Henderson VP Communications Brownleewho joined CTV in 2007 succeeded Mary Powersin the position Douglas Elphick joined Joytv10 Vancouver (ZoomerMedia) as GSM Elphickhad been Director National Sales WesternRegion for CTVglobemedia and was mostrecently with the CTV Olympic BroadcastConsortium Brian Blackburn is no longer GSMat the Jim Pattison Broadcast Group (JPBG)radio stations in Victoria A successor had yetto be named at press time In the interim BruceDavis VP of Sales for JPBG and GM of theKelowna radio properties is filling in Hersquos in
Make sure that BroadcastDialogue has your peoplechanges E-mail station
news to howardbroadcastdialoguecom
LloydRobertson
Dawna Friesen
Lisa Laflamme
Susan Ross
BonnieBrownlee
George Gordon
Joanna Webb
Dave Farough
Andrew Eddy
Chris Sisam
Douglas Elphick
Susan Schaefer
ScottHenderson
David Huszar
Doug Rutherford
Garry McKenzie
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 31
32 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
1071 Abbotsford as Morning Show Hosthellip At new Country sta-tion 1007 HANK-FM Bridgewater launched July 22 JonathanCrouse moved from afternoons on sister station CKBWBridgewater to be the morning show Host Nick Yorston who
moved from Yellowknife does morning newsAndrea James moved from sister station CKDR927 Dryden to do middays while Alicia Huntermoved from CKBW for HANKrsquos afternoon show
Gerry Pigeon whorsquos been with Corus RadioCalgary the past nine years the last six as RSMhas moved to NL Broadcasting in Kamloops asGSM for the companyrsquos three stationsmdashCHNLCKRV-FM and CJKC-FM Shelly Datseris hasbeen appointed Manager Communications atTeletoon Toronto Her background includes sev-en years at Rogers Communications and at RogersTV Diana Swain has beenappointed to Senior Correspon-dent of the CBC News inves-tigative unit The CBC TorontoAnchor will continue to be anoccasional fill-in Anchor on TheNational Dale Jubb is the newManager of Operations at CTV
Calgary Jubb moved from his CEO position atvideo production facility Empowered Media inOttawa Former Ops Mgr Karen Irvine movedto Manager On-Air Operationshellip Justin Park
moved to CTV Calgaryrsquos engi-neering department from sisterCTV Reginahellip Joe McFarlandND at 1021 FM The Lounge(CJCY-FM) Medicine Hat sinceits launch in 2008 moved toCorus Radio Calgary as aReporter New MD at JACKCalgary is Jeff Walker exMDSwing Announcer at K-97Edmonton Chad Thomas hasreturned to Astral Radio Calgaryas Digital Accounts ManagerHe left the stations to found anagency when they were ownedby Standard Radio CalgaryhellipDavid Lee is the new Country Manager Canadafor RCS CanadaMedia Monitors Hersquos based inToronto Lee succeeds Ross Langbell who leftthe company this past spring Jess Bradyjoined Corus Cornwall as Morning Anchor and
Corus Radio Eastern Ontario and VPGMCHEX TV Peterborough and CKWS-TV KingstonMichael Harris GM CKWS-TV and CHEX TV(was GM of CHEX TV only) JJ JohnstonGM Corus Radio Cornwall Kingston andPeterborough (was GM at CorusRadio Vancouver) No longerwith the company are CornwallGM Scott Armstrong and CorusKingston [radio amp TV] GMMike Ferguson who retiredend of August Former CorusRadio Peterborough GM BrianArmstrong moves to GSM) ChrisPandoff VPGM Corus Radio
Toronto and Hamilton (was VPGM for CorusRadio Toronto only but now adds Hamiltonduties held by Suzanne Carpenter) Chris SisamVPGM Corus Radio Southwestern Ontario(based in London Sisam will be responsiblefor Corus Guelph Corus KitchenerCambridgeand London Guus Hazelaar of Corus Guelphhas retired Lars Wunsche GSM Corus RadioToronto (was GM at Dave FM (CJDV-FM)TheBEAT (CKBT-FM) Kitchener)
Mike Finnerty the former Daybreak Host at CBCRadio Montreal returns this fall to anchor themorning show He left last year to work as anonline editor for The Guardian in London NancyWood hosted Daybreak for six months afterFinnertyrsquos departure She left earlier this yearAstral Radio BC Peace Region Brand Director JayTerrence after 10 years at that location three asPD moved to sister station CJAY Calgary tobecome Assistant Brand Director (Brand Directoris Astral nomenclature for PD)hellip After more than 21 yearsCTV Calgary News Anchor BarbHiggins has left her job to
become a mayoral candidate in this fallrsquos elec-tions Higgins and co-anchor Darrel Janz an-chored the News at 6 since March 8 1989 andare considered the longest serving anchor teamin Canadahellip Mark Russett has been promotedto GSM at Newcap Radio Ottawa He joined thestation five years ago as Retail Sales ManagerhellipKenny Jones Morning Show Host at Country933 Fort McMurray for the past nine yearsheaded to Rogers-owned sister station Country
JJ Johnston
Chris Pandoff
Lars Wunsche
Michael Harris
Jay Terrence
Barb Higgins
Kenny Jones
Gerry Pigeon
Mark Russett
Diana Swain
Shelly Datseris
Dale Jubb
Justin Park
Karen Irvine
Jeff Walker
Joe McFarland
Chad Thomas
David Lee HBA
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 32
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 33
Reporter The University ofWestern Ontario graduate madethe move from LondonhellipSheldon MacLeod the formerNDMorning Editor at CKBWBridgewater is now a WeekendNews Anchor and afternoonReporter at News 957 Halifax
Earle Mader PD at C100 Halifaxhas retired Mader spent his30-year broadcast career withthe CHUM station the last twoand a-half years as PD TheBOUNCE PD Chris Duggan has
taken over as PD for both stations Mader won Music Directorof the Year honours (secondary market) at the 2002 CanadianMusic Week Jennifer Yascheshyn has been promoted to PD atCHUM Kingston from Promotions and Marketing Director Shesucceeds Dan Melon who is moving to the faculty at OttawarsquosAlgonquin College New Marketing and Promotions Director isShawn Whalen who continues with his regularFLY-FM Kingston on-air shift Matthew Waddellmoved to TELETOON Canada in Toronto asCreative Director Most recently Waddell wasAssociate Creative Director at Astral TelevisionNetworks Kapila (Kaps) Ratnayake is the newChief Engineer at Corus Radio Cornwall He
had been with Rogers RadioCalgary Succeeding him isJim McTighe from CFJC TV7Kamloopshellip Mid-summer JohnWaterman became the ND at981 FM CKBWHANK (CJHK-FM) Bridgewater Watermanhad been with ATVCTV Halifaxand most recently 917 TheCoast Sechelt
Mark Lade after 50 years behindthe microphone has called itquits During his career Ladeworked at such venues as OwenSound Woodstock Hamilton Chatham NiagaraFalls Welland and London his last stop beingOldies 1410 CKSL London Jennifer Stewart hasbeen promoted to Exec Director of AcquisitionsDevelopment and Feature Film NetworkProgramming at CBCrsquos English TelevisionServiceshellip Ceara Kavanagh has moved from her
Shawn Whalen
SheldonMacLeod
Jess Brady
JenniferYascheshyn
Earle Mader
Jim McTighe
Mark Lade
MatthewWaddell
KapilaRatnayake
JenniferStewart
BDSept10qxdBD 19082010 1743 Page 33
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CBC Radio-Canada
34 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
PD gig at Vibe 985 Calgary (now Virgin Radio98-5) to return to 1073 KOOL FM Victoriawhere shersquos the afternoon drive Hosthellip DerekLuis is new CEO at National Screen InstituteCanada (NSI) succeeding Susan Millican Hewas a SUN TVQuebecor Media Executivehellip PaulSedik ex of Astral Media Television has landedas Regional General Manager Central Ontarioat NEWAD a Toronto-based agencyhellip FAN 590Toronto fired the morning drive team of DonLandry and Gord Stellick plus morning showHost Mike Hogan Also gone are Announcer RickRalph and Producer Brian AngusTaking over mornings on aninterim basis was Toronto radioveteran Jeff Lumby News 957Halifax talk show Host AndrewKrystal has moved to mid-mornings at The Fanhellip MarkMorris joined 1039 The JuiceKelowna as Afternoon Driversucceeding Ken Allan Joonyer
Morris had been with SUN FM Penticton hellipEdmonton market veteran Shane Michaels isthe new Afternoon Drive Host at 963 CapitalFM Edmonton succeeding Jason Roberts
Roberts moved to 1049 EZ Rock Edmonton asAfternoon Drive Host which resulted in LochlinCross to handle mid-days at The Bearhellip BrentBrooks is now the Morning Host at COUNTRY95 Lethbridge The 25-year veteranrsquos stops haveincluded Calgary Red Deer and Lethbridge withvarious roles such as PD MD and various on-air postshellip Taking over the midday show at Q99Grande Prairie is Renn Davies who moved fromZ99 Red Deer Former midday Host WardLivingston now does drive afterChristy Farrel whorsquod held theposition as well as being MDmoved to Sun FM PentictonPDmorning show Host PaulOuellette adds music dutiesAlso joining the team is CristyEllen from CJNS Meadow LakeSK taking over the productioncreative post
Tamara Konrad has become GMGSM at CKEA957 Edmonton Konrad moves to the HarvardBroadcasting station from her Ops Mgr position
CearaKavanagh
Renn Davies
Derek Luis
Andrew Krystal
Paul Sedik
Brent Brooks
Lochlin Cross
Ward Livingston
Cristy Ellen
Tamara Konrad
BDSept10qxdBD 19082010 1743 Page 34
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 35
at Corus Edmonton where shewas the Ops Managerhellip Inaddition to his GSM responsi-bilities at X929 (CFEX)Calgary Gary Brasil is now alsothe National Sales Manager forthe Harvard grouphellip BroadcastEngineer Chris Terpsma theChief Engineer at VistaBroadcasting has moved tobecome responsible for techoperations at Harvardrsquos newstations in Edmonton and RedDeerhellip Angie Norton hasbecome the new Business Manager forHarvardrsquos Regina and Yorkton stationshellip AndChristian Hall in addition to his responsibilitiesas PDOps Mgr at X929 Calgary is nowProgram Manager for the Harvard AlbertaRadio cluster After 12-years Bill Toffan hasretuned to 1049 The Wolf Regina as PDMorning
Show Host He succeeded Chris White who recently joined theHarvard sales department after having been on the air for 15years and PD for the last three
Heather Ostertag is no longer PresidentCEO of FACTOR theFoundation Assisting Canadian Talent On Recordings Brian
Hetherman FACTORrsquos VP of Industry Affairshas assumed GM duties until anew president is appointedhellipEldon Duchscher after 21 yearswith the Saskatoon Media Groupmdashthe last few years as NewsDirectormdashhas resigned a moveprompted by an opportunity of-fered to his wife at the Universityof Calgary Duchscherrsquos NDposition at CJWW Country 600Magic 983929 The Bull wasfilled by Vanese Ferguson KateBuick after 15 years at CD 989Simcoe is now PDMidday Hostat K-Rock 1055 CharlottetownSucceeding her in mornings atSimcoe is Asta Syri who joinedGerry Hamill and Renee BerubeCD 989 VPGM Blair Daggetttook over PD responsibilitieson an interim basis AcadiaBroadcasting Thunder Bay PD
Sandra Dolynchuk resigned citing family reasonsShe returned to Winnipeg and joined K-Rock1007 as PDhellip A (CKVR-TV) Barrie AnchorLance Chilton after almost 12 years as even-ing news Anchor has moved on leaving thebroadcast business to try his hand in realestate Rhonda Messieh is the new MarketingManager at CHCH News Hamilton Prior tothat shersquod been Marketing Manager for CorusEntertainmentrsquos CMT Paul Timm has been ap-pointed Digital Accounts Manager for AstralRadio Manitobahellip CBC has appointed Greg Guyas the Senior Communications Officer for NovaScotia Guy has 23+ years experience at theHalifax Herald and with his own companyhellipDavid Magro is now responsible for imaging andcommercial production withinthe Rogers Radio Toronto clus-ter production department His20-year career includes stops atVirgin Radio 999 Toronto CorusToronto New Flow 935 Toronto
and Z103 Toronto Marvin Piuti is now ND at897 Sun FM (CJSUFM) Duncan Most recent-ly he was with CHEK-TV Victoria The New VImdashnow A (CIVI-TV)mdashVictoria and is an alumnusof Citytv TorontoMuchMusic He succeeded RicRathburn who retired Samantha Cook has suc-ceeded Brian Bolt as the Program Coordinator
for the radio broadcasting pro-gram at Hamiltonrsquos Mohawk College Cookbrings 10 years of broadcast experience to hernew position having worked at Country 953Hamilton Energy FM Toronto Kiss FM Torontoand YTVhellip Darryl Henry moved to 981 CHFIToronto after having done mid-days at Astralrsquos973 Torontohellip Stephen Smart formerly of CTVBritish Columbia has moved to become theLegislative Correspondent in Victoria for CBCTelevisionhellip Mastermind is no longer the after-noon Drive Host at Virgin Radio 98-5 CalgaryHolding that spot now is Simon Mitchell abroadcast veteran with stops in AustraliaVancouver and Victoriahellip Michael Lewis is nowChief Engineer at Starboard Communications inBelleville The former Rogers Radio Lethbridgeemployee also provides technical services toDAWG FM Ottawa
Will MacKay ex of Corus Radio Kitchener is the
Stephen Smart
VaneseFerguson
Gary Brasil
Christian Hall
Chris Terpsma Chris White
Bill Toffan
HeatherOstertag
Asta Syri
Kate Buick
EldonDuchscher
SandraDolynchuk
David Magro
Greg Guy
Marvin Piuti
Samantha Cook
Paul Timm
RhondaMessieh
Will MacKay
BDSept10qxdBD 19082010 1743 Page 35
36 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
new GMGSM at Newcaprsquos K-Rock 893 KentvilleMacKay with 15 years experience in sales andmarketing was a Senior Sales Rep with CorusTim Schutz ex MD at Jack FM Calgary is nowPDMD at Rogersrsquo 1077 The River LethbridgeAt Quebecor at least three new news employ-ees David Akin from Canwestrsquos Ottawa BureauBrian Lilley the Ottawa Bureau Chief at AstralRadio and Tobias Fisher most recently of theCBC They were hired as Quebecor anticipatedwinning a new specialty channel Sun TV NewshellipTV Journalists Herb Luft and John Grant retiredthis summer from CTV (CFCF-TV) MontrealLuft who started working at CFCF as a radionewscaster in 1971 and joined the TV stationfull-time in 1977 is the longest-serving reporterat CTV Montreal Grant had been CTV MontrealrsquosQuebec City Bureau Chief since 1996hellip At AstralTorontorsquos radio cluster layoffs included CFRBAssignment Editor Eileen Berardini eveningAnchor Bob Komsic weekend morning Host
John Donabie and Melissa Boyce (promotions) Vassilios Mimishas been appointed as the new North American BroadcastersAssociation Director of Technology Most recently Mimis servedas Director of Broadcast Technical Policy andPlanning with the Canadian Department ofIndustry 1007 HANK FM Winnipeg PD AbbeyWhite has become PD at sister Newcap stationsKG Country Red Deer and the Country Newcapstations in Brooks Drumheller Stettler andBlairmore Also at Newcaprsquos Southern AlbertaGroup Al Tompson MD and Morning ShowHost at Zed 99 Red Deer added PD for Zed99The Fox Brooks to his responsibilities FormerPD Brent Young is no longer with the organiza-tion Rob Leighton is Astral Radiorsquos new DigitalAccounts Manager for the BC Interior based inKelowna Leighton had been with Telus with anInternetinteractive sales and development back-ground While never in radio he grew up withit and learned vicariously through his fatherGord Leighton a well-known BC broadcast man-ager Also at Astral Radio Kelowna after 38years Ron Wittenberg has retired from broad-casting He began at CKNW New Westminsterthen migrated to the Okanagan roughly 30 yearsago to raise a family Since then hersquos been with the Kelownastations under numerous ownership changes After five yearsat Newcap stations in Halifax and Fredericton Jason ldquoJDrdquoDesrosiers has joined the Evanov Radio Group (ERG) in Halifax
He succeeds Angela Kelly as Promotions andMarketing Director and will also become APDat ERGrsquos second Halifax station expected tolaunch this fall Diane Boehme has been ap-pointed Exec VP Television for EBTV in TorontoEBTV is the banner under which it andBrightlight Pictures will work jointly in the pro-
duction and distribution of TV programming Her backgroundincludes Senior Director Independent Production at CHUMTelevision and Director Original Production at Astral Television At Canadarsquos Olympic Broadcast Media Consortium Gavin Rothhas been promoted to Sales VP and Christos Nikitopoulos to thenewly-created VP of Programming and Revenue Planning posi-tion Roth had been Senior Sales Director for the consortiumNikitopoulos was previously Senior Director of Programmingand Revenue Planning At Clear FM Winnipeg Laurie Jolicoeuris now the Promotion Director She moved from sister Rogersproperty Citytv Winnipeg where she was the Marketing EventsCoordinator Donald Nelson the Senior Broadcast Technologistat CBC Yellowknife transferred to CBC Windsor in the samecapacity Prior to joining CBC he was an Engineering Supervisorin Stamford Connecticut and alsoworked in Northern Canada as anengineering freelancerhellip The husbandand wife morning broadcast team ofBob Wallace and Diana Meder are nowwith Larche Communicationsrsquo new sta-tion 923 FM (CJOS-FM) Owen SoundBoth were most recently with BayshoreBroadcastingrsquos Mix 106 Owen Sound Meder isalso News Director Matt Mise PromotionDirector transferred from sister station KICX917 Sudbury GMGSM is Rob Brignell and PDis Don Vail both also previously employed byBayshore Broadcastinghellip KiSS 925 Torontorsquos newAfternoon Drive Announcer is JJ ex MorningShow Co-Host at The New Flow 935 Torontofor the past three years JJ was also on-air at theprevious incarnation of KiSS With his arrivalCash Conners moved to evenings
Lee Cornell has been appointed Group ProgramDirector at Evanov Radio Group based at theToronto head office Most recently he acted asVPAffiliate Relations International with USbased LDR (Listener Driven Radio) though hehas experience on several continents includingas Group Programmer and Manager in Australiathe UK and the US New PD at 917 The BounceEdmonton is Andy Winford ex of CBS Radio
Herb Luft
Cash Conners
Jason ldquoJDrdquoDesrosiers
Abbey White
Diana Meder ampBob Wallace
JJ
Diane Boehme
John Grant
Matt Mise
Tim Schutz
Rob Leighton
BDSept10qxdBD 19082010 1743 Page 36
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 37
Fresno Wendy Rose the Promotions Directorat Astral Radiorsquos CHAM amp CKOC Hamiltonmoved on after 11 years with the stations Shersquosnow Promotions and Marketing Manager atEvanov Communicationsrsquo FM92 The JewelNEWS COUNTRY AM 1380 Brantfordhellip DavidLindores became the Promotion Director atKiSS 925 981 CHFI Toronto at mid-Junemoving to the Rogers stationsfrom Astral Radio TorontoPrior Astral Lindores had beenwith Universal Music for 14years most of it overseeing theMarketing amp Promotion Depart-
ments of the companyrsquos central regionhellip KateMilton joined 1013 The BOUNCE Halifax asEvening Announcer She had been doing driveat Z103 Halifaxhellip Senior Maintenance Techni-cian Al Adachi after 38 years in broadcastinghas retired He started his career at CKY Winnipegand in 1976 moved to ITV now GlobalEdmontonhellip Jeremy Morrell is the New Manager
of Broadcast Technical Services at The WeatherNetwork Oakville Prior to his appointmentMorrell was Assistant Product Manager andbefore that a Team Leader for Technical Sales atRoss Videohellip David Kincaid after six years withCTV British Columbia and more than twodecades in news broadcasting has moved intoa new careerhellip Paul La Frenais has given uphis position at Novanet in Ajax due to LouGehrigrsquos disease more commonly known asALS His successor is Rod Ditz After 35 yearsat Rohde amp Schwarz including seven on theExecutive Board and five as its ChairmanMichael Vohrer retired On July 1 ManfredFleischmann became President and CEO Eric
Riehl joined Applied Electronics as a TechnologySales Representative Broadcast amp Post Produc-tion Division Riehlrsquos background includes anoperational and systems background in postaudio as well as customer support and salesexperience with editing systems storage solu-tions and broadcast automationarchiving
Kate Milton
Al Adachi
David Kincaid
David Lindores ManfredFleischmann
Wendy Rose
Eric Riehl
BDSept10qxdBD 19082010 1743 Page 37
(
~
~- ~ r~
l lo
~ - ~
~ ~
INNOVATION In TV Opt ics Since 1958
World-Class Lens Technology Local Technical Support Bilingual Local Factory Service Centre 1400 Courtneypark Drive I Mississauga Ontario I LST l H l (905) 795 -2012 I wwwcanonbroadcastcom
38 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Brian Spiers best known as the ex Grass ValleySales Manager for Canada (and based inToronto) moved to Gainesville FL to becomeVP Sales North America for Digital BroadcastInc
SIGN-OFFS
Murray Chercover 80 in Toronto of complica-tions following pneumonia The former CTVPresidentCEO retired in 1990 but continuedas a special consultant to CTV while develop-ing his own Chercover Communications Inaddition to an Emmy for his contributions tothe broadcasting industry Chercover collected
a number of personal honours during his career including theCAB Distinguished Service Gold Ribbon (1986) the CFTA GoldMedal for Lifetime Achievement (1988) a ldquoRockierdquo LifetimeAchievement Award from the Banff Television Festival and hewas named to the CAB Broadcast Hall of Fame in 1994
Myles Morton 85 at Belleville General HospitalMorton the owner of Quinte Broadcasting RadioGroup (CJBQMix 97Rock 107 Belleville) wasalso the former owner of the BellevilleIntelligencer newspaper and Cablevue the localcable company He had been in declininghealth for the past year
Jimmy Dean 81 suddenly at his home in Virginia The Countrymusic legend scored a 1 hit in 1961 with Big Bad John thesong that won him a Grammy Award
Randy Dewell 62 in Halifax of a heart attack and a series ofstrokes The former Halifax alderman award-winning broad-castermdashincluding the Ted Rogers SrVelma Rogers awardmdashandcivil servant had such stops in his on-air career as CFRA OttawaCHUM Toronto CKGM Montreal and CJCH Halifax
Wilbur ldquoWibrdquo Arnold Westby 78 of cancer inYorkton He was a Cameraman and the firstemployee hired at CKOS-TV Yorkton Thirty-fiveyears later he retired as GM His son MarcWestby is Manager Production amp Programmingat CHAT-TV Medicine Hat
John Delazzer suddenly of a heart attack inToronto Delazzer was the voice of TVO formany years and before that an Announcer atCKKW Kitchener
Irwin Barker 58 at Torontorsquos Princess MargaretHospital of a rare and aggressive cancer Barkerwas a writer for shows such as This Hour Has 22Minutes and The Rick Mercer Report Born inWinnipeg Barker worked as a public policy re-search consultant for Angus Reid and as a lec-turer in sociology at the University of Alberta
and the University of Manitoba
Gordon Allan Brady of cancer in the CentralOkanagan Hospice House In 1969 he startedCKQR Castlegar managing it through 1990when it was sold The station is now an Astralproperty
Brian Spiers
Phot
o co
urte
sy o
f Cas
tane
t
BDSept10qxdBD 19082010 1743 Page 38
r- --bull~
middot ~
This (~dilion is hlOllAhl lo you by
Applied Electronics Ltd Hammond Manufacturing Ltd
CBC Transmission lncospec Communications Inc
Canon Canada LARCAN
Davicom - a division of Comlab Linear Systems Ltd
Delco Wire amp Cable Ltd Nova net Communications Ltd
DEM Allen amp Associates Ltd Om neon
General Cable RCS Canada Ltd
Rohde amp Schwarz Canada Inc
Ross Video Ltd
S W Davis Broadcast Technical Services Ltd
Solutions Broadcast RF
Sonotechnique PJL Inc
Western Association of Broadcasters
f crnsidcbull1middot lhtbullstbull tmiddoto1111mnitmiddots lind lcnmiddot lintmiddot 111middotod11tmiddotls and stmiddot1middotktmiddots
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 39
One of those parameters that weall jabber about frequently in thetransmission game is Standing
Wave Ratio or SWR Itrsquos a pity that therersquosso much misunderstanding surroundingan essentially simple concept
Your transmitter is connected to yourantenna or load with a length of trans-mission line Transmission line theory tellsus that in an ideal lossless world if allthree of these items are perfectly matched(at 50 ohms or whatever) then all of theRF energy leaving the transmitter will ar-rive at the antenna and be radiated fromthere In the real world there will besome slight attenuation from the trans-mission line and some of the energythat does make it to the antenna will bereflected back to the transmitter by slightimpedance mismatch
The phase difference between the for-ward-going incident wave and the reflect-ed wave varies along the line but isconstant at any point on the line This iswhere the expression ldquoStanding Wavesrdquocomes frommdashalthough the waves actual-ly travel along the line the voltage nodesappear to be stationary
Where the voltages of the incidentand reflected waves are in phase there isa maximum and where they are out ofphase a minimum The Voltage StandingWave Ratio or VSWR is the ratio of themagnitude of the maximum voltage onthe line to the minimum There is also aCurrent Standing Wave Ratio which willhave the identical value so clearly the V
really) in dB But when we get right downto it a low value of return loss means thesame thing as a high value of SWRmdashtrouble coming up ahead fast
Those high SWR values mean that thepeak RF voltage at ldquonodesrdquo on the linewhere the forward and reflected voltagesadd in phase will be high As the wavesbounce back and forth repeatedly betweensource and load that voltage can becomevery high If it exceeds the dielectric break-down voltage of the line arcing willensue That Teflon insulation will breakdown to carbon and now we have ashort The short gives us another point ofhigh reflections and so the cycle contin-ues back towards the transmitter
Aside from the transmission line dam-age the transmitter doesnrsquot care much forthe mismatch either Again peak voltagesand currents are suddenly much higherthan planned for and will stress the ampli-fierrsquos components Even if the parts arenrsquotoverstressed to the point of failure effi-ciency drops and temperatures rise Atbroadcast power levels something gen-erally has to give pretty quickly Which iswhy so much attention has gone intoSWR detection and power foldback frommanufacturers
Dan Roach works at SW Davis BroadcastTechnical Services Ltd a contract engineer-ing firm based in Vancouver He may bereached at danbroadcasttechnicalcom
BY DAN ROACH
ENGINEERING
in VSWR is not needed and we can simpli-fy our expression to SWR without givingup anything (The continued popularityof that V in VSWR is another one of thegreat mysteries of our age)
A perfect load would result in anSWR of 100 an open circuit or a short atthe end of the line will give us an SWRnear infinity (there is some attenuationthat keeps us from getting all the waythere)
An alternate expression we donrsquot usemuch in broadcasting perhaps to ourown misfortune is Reflection Coefficientwhich is simply the ratio of the reflectedwave voltage to the forward wave volt-age A perfect match gives a reflectioncoefficient of 0 a short-circuit load has acoefficient of -10 and an open circuitrsquoscoefficient is +10 Conceptually this is alittle simpler to grasp than SWR But itamounts to the same thing
Next comes the very popular but per-haps overused expression of Return LossIf we take 20 times the logarithm of theratio of the magnitudes of the reflectedvoltage and the forward voltage we endup with a number in decibels that repre-sents the power ldquolostrdquo in the load betweenthe incident and reflected waves
One of my favourite textbooks de-scribes this whole concept as ldquosillyrdquoNevertheless it remains popular proba-bly because we all know how much engi-neers love to express things (all things
Reflections on standing waves
BDSept10qxdBD 19082010 1743 Page 39
The Davicom MAC wont
IIAC bull fi cf ons let you sleep
Its advanced filtermg un unless youre REALLY needed ctavicom
Intelligence amp Innovation t 1 418682 3380 i f 1418682 8996 www dav1comcom
The Western Association of Broadcastersthanks our valued sponsors who helped
make our 76th Annual Conferencesuch a success
Gold
Silver
Bronze
Patron
Platinum
A special thank you to the Delta Lodge at Kananaskis for being our long term hotel provider and sponsoringour early bird registration
Western Association of Broadcasters 2010 - 2011 Board of DirectorsRichard Kroeker President Mitch Bozak Past President Wade Moffatt Director Doug Gunn Director Tom Scott DirectorVic Dubois Director Tom Newton Director Neil Shewchuk Director Paula Davies Director Michael Olstrom Director
JOIN US JUNE 8 ndash 10 2011 IN BANFF ALBERTA TO CELEBRATE THE WABrsquoS 77TH ANNIVERSARY bull WWWWABCA
The Western Association of Broadcasterswould like to recognize and honour this
yearrsquos winners of the WAB Gold MedalAwards The Gold Medal Awards are presented to WABmember stations for outstanding contribution to the Canadianbroadcasting industry in the area of community service
The Radio Gold Medal winners for 2010 are
CKBI Prince AlbertGive a LittleLife Day
The Television Gold Medal winner for 2010 isCTV Edmonton for the Rink of Dreams
The Wolf 1049Regina ndash TheInterview
Al Thorgeirson
Menno Friesen
The 2010 Western Associationof Broadcasters Broadcaster ofthe Year is Al Thorgeirson
Menno Friesen is our newHonourary Life Member
The WAB 2010 BroadcastPartner of the Year isthe Kinsmen Foundationof Saskatchewan
BDSept10qxdBD 19082010 1743 Page 40
A
EOCUS 2010 CONFERENCE
The Foundation Assisting Canadian Talent on Recordings With Support From Canadas Private Radio Broadcasters
Citytv()oMNr
efA 1l
NewWap RADIO
ltvD
DDB0
~ -shyNovanet
rnmsmiddot
Omada
Globa~
RAWLCb RAD I 0
~ Piaain ~Technical
SlltyV~ s THE CANADIAN PRESS bull
0ROGERS
~ 2010 G0L0 ME0AL AWAR0
~
~ HARVARD
SONY
SaskTe ilsectbull
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ltFEFF4f7f75288fd94e9b8bbe5b9a521b5efa7684002000410064006f006200650020005000440046002065876863900275284e8e9ad88d2891cf76845370524d53705237300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c676562535f00521b5efa768400200050004400460020658768633002gt CHT ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef69069752865bc9ad854c18cea76845370524d5370523786557406300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt CZE ltFEFF005400610074006f0020006e006100730074006100760065006e00ed00200070006f0075017e0069006a007400650020006b0020007600790074007600e101590065006e00ed00200064006f006b0075006d0065006e0074016f002000410064006f006200650020005000440046002c0020006b00740065007200e90020007300650020006e0065006a006c00e90070006500200068006f006400ed002000700072006f0020006b00760061006c00690074006e00ed0020007400690073006b00200061002000700072006500700072006500730073002e002000200056007900740076006f01590065006e00e900200064006f006b0075006d0065006e007400790020005000440046002000620075006400650020006d006f017e006e00e90020006f007400650076015900ed007400200076002000700072006f006700720061006d0065006300680020004100630072006f00620061007400200061002000410064006f00620065002000520065006100640065007200200035002e0030002000610020006e006f0076011b006a016100ed00630068002egt DAN 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 DEU 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 ESP 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 ETI 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 FRA 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 GRE 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 HEB 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 HRV (Za stvaranje Adobe PDF dokumenata najpogodnijih za visokokvalitetni ispis prije tiskanja koristite ove postavke Stvoreni PDF dokumenti mogu se otvoriti Acrobat i Adobe Reader 50 i kasnijim verzijama) HUN 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 ITA 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 JPN ltFEFF9ad854c18cea306a30d730ea30d730ec30b951fa529b7528002000410064006f0062006500200050004400460020658766f8306e4f5c6210306b4f7f75283057307e305930023053306e8a2d5b9a30674f5c62103055308c305f0020005000440046002030d530a130a430eb306f3001004100630072006f0062006100740020304a30883073002000410064006f00620065002000520065006100640065007200200035002e003000204ee5964d3067958b304f30533068304c3067304d307e305930023053306e8a2d5b9a306b306f30d530a930f330c8306e57cb30818fbc307f304c5fc59808306730593002gt KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020ace0d488c9c80020c2dcd5d80020c778c1c4c5d00020ac00c7a50020c801d569d55c002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt LTH 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 LVI 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 NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken die zijn geoptimaliseerd voor prepress-afdrukken van hoge kwaliteit De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 POL 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 PTB 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 RUM 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 RUS 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 SKY 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 SLV 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 SUO ltFEFF004b00e40079007400e40020006e00e40069007400e4002000610073006500740075006b007300690061002c0020006b0075006e0020006c0075006f00740020006c00e400680069006e006e00e4002000760061006100740069007600610061006e0020007000610069006e006100740075006b00730065006e002000760061006c006d0069007300740065006c00750074007900f6006800f6006e00200073006f00700069007600690061002000410064006f0062006500200050004400460020002d0064006f006b0075006d0065006e007400740065006a0061002e0020004c0075006f0064007500740020005000440046002d0064006f006b0075006d0065006e00740069007400200076006f0069006400610061006e0020006100760061007400610020004100630072006f0062006100740069006c006c00610020006a0061002000410064006f00620065002000520065006100640065007200200035002e0030003a006c006c00610020006a006100200075007500640065006d006d0069006c006c0061002egt SVE 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 TUR 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 UKR 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 ENU (Use these settings to create Adobe PDF documents best suited for high-quality prepress printing Created PDF documents can be opened with Acrobat and Adobe Reader 50 and later) gtgt Namespace [ (Adobe) (Common) (10) ] OtherNamespaces [ ltlt AsReaderSpreads false CropImagesToFrames true ErrorControl WarnAndContinue FlattenerIgnoreSpreadOverrides false IncludeGuidesGrids false IncludeNonPrinting false IncludeSlug false Namespace [ (Adobe) (InDesign) (40) ] OmitPlacedBitmaps false OmitPlacedEPS false OmitPlacedPDF false SimulateOverprint Legacy gtgt ltlt AddBleedMarks false AddColorBars false AddCropMarks false AddPageInfo false AddRegMarks false ConvertColors ConvertToCMYK DestinationProfileName () DestinationProfileSelector DocumentCMYK Downsample16BitImages true FlattenerPreset ltlt PresetSelector MediumResolution gtgt FormElements false GenerateStructure false IncludeBookmarks false IncludeHyperlinks false IncludeInteractive false IncludeLayers false IncludeProfiles false MultimediaHandling UseObjectSettings Namespace [ (Adobe) (CreativeSuite) (20) ] PDFXOutputIntentProfileSelector DocumentCMYK PreserveEditing true UntaggedCMYKHandling LeaveUntagged UntaggedRGBHandling UseDocumentProfile UseDocumentBleed false gtgt ]gtgt setdistillerparamsltlt HWResolution [2400 2400] PageSize [612000 792000]gtgt setpagedevice
employee volunteered his time and provided the technical expertise to keep the sta-tion on the leading edge nationally
That degree of passion reflects from the stationrsquos on-air talent to its listeners andback again CKUAorg extends the Edmonton stationrsquos reach to additional loyal listen-ers far beyond Albertarsquos broadcasting borders The site averagesbetween 120000 and 150000 unique visitors each month
The last time the on-air station was measured by BBM itachieved a weekly cume of approximately 170000 withmost of that audience found in Alberta
CKUA has uncovered an international audience for itsldquomusic expertrdquo format an audience ready to donate funds tosupport the stationrsquos mandate
Celticmdashjazzmdashpoetrymdashfusionmdashobscure instrumentalhellip the CKUA staff is knownglobally for presenting well-informed programming about all types of music beyondthe confines of mainstream radio
Over two-thirds of the stationrsquos annual budget about $3 million is raised throughvoluntary listener donations The station runs two on-air fund raising campaigns eachyear each lasting 10 days Listeners can donate online 247 a convenient and success-ful website function Online contributions represent about 50 of total voluntary lis-tener donations each year
Regan notes that much of what CKUA is doing online is not unique but reflectiveof the way the world and audiences are changing ldquoEven though we work in a so-calledradio station it is not about radio or television anymorerdquo he said ldquoWe have to stopthinking of ourselves as radio broadcasters We are content producers and distributors
ldquoThe internet has changed the rules of the game Now we have to genuinely thinkabout graphical interfaces and design and video and audiohellip all of these other ele-ments the public just expectsrdquo
Strategically keeping on top of listen-er expectations the station plans to over-haul the design and technical structureof CKUAorg before year end
ldquoIf all we do is continue to streamaudio and not think or do somethingabout the other elements people arejust not going to botherrdquo Reganadds ldquoWe want to try our best tokeep pace with public expectationsrdquo
The stationrsquos passionate listenersask regularly about the music they hearbroadcast or streamed online Today theycan review online playlists but areunable to purchase the music throughthe site To address this demand CKUAis setting up an affiliate agreement withan online music company
ldquoThe principle is to allow users to thegreatest extent possible to be able to usethe CKUA website as a portal by whichthey can access great musicrdquo Regan said
The revamped site will likely includea robust content archive and videos ofmusician interviews from each of CKUArsquosprogramming genres
The station would like to do morepodcasting of its music programming (itcurrently podcasts news and informationshows) but copyright legislation and reg-ulations make that type of service difficult
Taking a page from Webby-award win-ning NPRorg the future CKUAorg mayfeature original online programming web-only articles expanded stories video slideshows artist micro-sites and social net-working tools
It all costs money and requires expert-ise much of which Regan admits thestation doesnrsquot have in-house Howeverhersquos quick to point out that the stationenjoys the luxury of a unique global lis-tenership thatrsquos supportive passionate andpoised to help them achieve CKUArsquos on-line product and programming objectives
ldquoAs long as we articulate to our audi-ence we need to do this and here is whatit will mean to you they will pull out theircredit cardsrdquo he predicts
Hello ThailandArgentina
Barbara Jones isPrincipal of Sailor JonesMedia Inc of OwenSound ON She may bereached by e-mail atbjonessailorjonescom
24 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
BDSept10qxdBD 19082010 1743 Page 24
fHl ~ FILM
[2j RECORDING
~ NEW MEDIAS
~ POSTPRODUCTION
~ RADIO
~~ TELEVISION
ck)a rodionetwork
DOLBY BROADCAST
IIIDOLBV
dolet Digital KHia sustems
~ iSisox-TE C H lrI CJ LCJC3V
=
~ ~l~iiii~~~di ~ middot middot 1
ltlgt SOrKgtmiddot TECHNIQUE
MONTREAL TORONTO T 514-332-6868 T 416-947-9112
The Art of Listening Makes for Solutions
sonotechniqueca
VANCOUVER T 604-298-2200
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 25
Stan Klees The Original Canadian Music Man (Part 2)
When we last left Stan Klees hersquodbeen in Toronto radio for sever-al years but when his father be-
came ill he gave up his radio career andgot a job at the post office to help paymedical expenses But fate soon steppedin
Stan fell in love with a dancer in theBroadway touring company of Kiss MeKate and because of her ended up spend-ing a lot of time in New York The fre-quency of his trips led to a reservations jobat TCA (later Air Canada) which came inhandy a few years later when CBC TV pro-ducer Stan Jacobson was flying BobbyDarin into Toronto for an appearance onCross Canada Hit Parade
ldquoBy this timerdquo Klees remembered ldquoIwas working for ATCO Records and I wasat CBC waiting for Bobby Darin to fly inIt was my job to look after him once hegot there Stan (Jacobson) came over tome and said lsquoNew Yorkrsquos fogged inDarinrsquos not comingrsquo I said lsquoGive me aminutersquo I made a phone call to Air Canadaand got my old manager I told him theproblem and he said hersquod call me backwhich he did Hersquod got Darin on the nextAmerican Airlines flight into Toronto Iwent to the airport to pick him up gothim to CBC and we became good friendsIn fact he stayed in the guest room at myhouse that night because he couldnrsquot getback to New York We traveled a lot to-gether over the years had a lot of funand I always say that I owe my career to
Bobby Darin because of all the peoplehe put me in contact withrdquo
Klees and Darin remained friends un-til Darinrsquos death in 1973
Another friendship that turned into asuccessful long-time working relationshipwas with Walt Grealis
In 1964 Grealis a former Torontopolice officer and Klees launched RPMWeekly and ran it for the duration of itsexistencehellip with a little help from Stanrsquosmother Klees smiles as he remembersldquoMy mother was the patron saint of RPMWhenever we didnrsquot have enough moneyto pay the post office or the printer shersquodloan us whatever we neededrdquo
Stan and Walt also co-founded theJUNO Awards which began as the RPMAwards
ldquoAt firstrdquo Klees recalls ldquowe thoughtwersquod just do a poll so we put a ballot inRPM people filled it out and mailed orfaxed it back As I recall we got about 150responses but the winners didnrsquot receiveanything
ldquoSomebody came into the office oneday and said lsquoItrsquod be nice if you sent thewinners a scroll or something that theycould hang on the wallrsquo so I designedone and we sent them out The followingyear we decided to throw a party andinvited 75 peoplemdashand 150 showed upWithin 20 minutes there were no sand-wiches left and the bar was finished Waltread off the winnersrsquo names they cameup to pick up their awards and it wasoverrdquo
At the next yearrsquos ceremony Stanrsquosmother came to the rescue once againand made enough sandwiches to lastthrough the eveningrsquos festivities
The RPM Awards eventually becamethe JUNO Awards and a few years laterthe Canadian Academy of Recording Artsamp Sciences an organization set up specif-ically to handle the Awards took over con-trol Stan and Walt stopped going to theJUNOs in 1996 as they were both disap-pointed at how they were treated
Stan Klees was a very early supporterof Canadian talent Long before the CRTCbrought in the CanCon regulations which
DOUG THOMPSON
Stan fought long and hard for he wascreating Canadian hit records with artistslike Shirley Matthews and Little Caesar andthe Consuls on labels such as Tamaracand Red Leaf Stanrsquos design of the MAPLlogo is still in use today
At the 2001 SOCAN dinner whereKlees was given a Special AchievementAward the audience of Canadian musi-cians songwriters and publishers gavehim a seven-minute standing ovation
Although Walt Grealis who died ofcancer in 2004 received the Order ofCanada in 1994 for his contributions tothe Canadian music industry Stan Kleeshas not yet been so honoured
Itrsquos time we change that
Doug Thompson can be reached by e-mailat dougtrogerscom
BDSept10qxdBD 19082010 1743 Page 25
Introd ucing
Connect your music scheduler directly to your PPM~ listeners
I CE + REACT I
dleercsworkscom 1877774107bull
wwwmediamonitorscom wwwgselectorcom
~2002-2010-Honlcon All ll91u- Allshylheproporyol___
26 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Ants donrsquot sleep
Do you believe that ants donrsquotsleep Do you believe that agiraffe can go without water
longer than a camel Whether or not youbelieve these statements depends on whosays them
Apparently if a person with a foreignaccent told you these things you would-nrsquot believe them
Why According to research at theUniversity of Chicago a foreign accentreduces credibility in ways that the speak-er and the listener donrsquot consciouslyrealize Because an accent makes a per-son harder to understand listeners areless likely to treat what they say as truth-ful The credibility decreases even moreas the accent thickens
ScienceDaily summarized the study asa way ldquoto test the impact of accent on cred-ibility American participants were askedto judge the truthfulness of trivia state-ments by native or non-native speakersof the English languagerdquo and providedtop line findings from the research
Boaz Keysar is a Professor of Psychol-ogy at the University of Chicago and anexpert on communication Keysar saysldquoThe results have important implicationsfor how people perceive non-native speak-ers of a language particularly as mobili-ty increases in the modern world leadingmillions of people to be non-native speak-ers of the language they use daily Theaccent makes it harder for people to
understand what the non-native speakeris saying They misattribute the difficultyof understanding the speech to the truth-fulness of the statementsrdquo
This is perhaps the most relevant out-come of the study for commercial writersand producers If people cannot be clear-ly understood they cannot be believed Wedonrsquot disbelieve consciouslymdashthe accenttricks us into thinking we donrsquot believe itsimply because we donrsquot understand itNow what
There are many great commercials withso-called foreign accents in them Cleverwriting and a unique sound makes thesecommercials really pop Such commercialshave been running for yearsmdashwe can onlyassume they work or the creative wouldhave changed ages ago
The unmistakable voice of HughHeron of Heathwood Homes is just thatmdashunmistakable His voice oozes credibil-ity due in large part to the fact that healways speaks with sincerity While theoccasional word or phrase in his thickScottish accent may be difficult to wrapyour ear around the overall tone of hisvoice makes Hughrsquos commercials standout He told me recently that people hemeets on the street treat him like a friendbecause they feel like theyrsquove met himbefore His voice is unique and memo-rable Thatrsquos why his commercials work
One of my favourite commercialsmakes fun of the stereotypical human
MAUREEN BULLEY
response to people who donrsquot speak yourlanguage ldquoGood Morning is this theinformation deskrdquohellip the opening linein this classic spot for SAS Airlines fea-tures an American speaking to a Europeanhe believes doesnrsquot understand him Sothe American speaks English but does soextremely loudly and extremely slowly Asit happens he is speaking to a British manwho speaks English very well thank youvery much Ironically the American isoverseas and the tables are turnedmdashnowhe is the man with the supposed accent
So is there a place for foreign accentsin radio advertising
Irsquom not entirely sure but what I doknow is that participants in the RadioPower Tools research gave low scores tocommercials that contained a foreign ac-cent if it was ldquoa voice that drips with anon-mainstream accent spoken only bya small group within the population andused for no apparent reasonrdquo
Clearly the operative here is ldquono ap-parent reasonrdquo So if it makes sense toinclude a voice with an accent do so withpurpose I would also suggest using a voicewith a genuine accent instead of tryingto replicate one Yoursquoll be disappointedwith the finished sound of the piece andyour client will be disappointed with theresults of their advertising unless yourvoice talent can truly nail that accent theydonrsquot naturally possess
So do ants sleep or not Accordingto BBC Earth on average a single workerant in Britain takes 250 naps a day buttheyrsquore only a minute long The Queenfalls asleep at far more regular intervalsthan her royal subjects Guess they canrsquotunderstand a word she says
Maureen Bulley is president of THE RADIOSTORE She may be reached at 1-888-DORADIO or at doradiototalnet
BDSept10qxdBD 19082010 1743 Page 26
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plus a chance to win an iPad bull
Congratulations Facebook you rockAccording to Hitwise Facebook has become the most
visited website in the United States Its market share ofvisits was up 185 over the same time last year Just tocompare Google was up around nine percent
I was going to Google what that meant but it justseemed cruel
I believe it means that we are spending more timepoking people we wouldnrsquot waste the time of day to chatwith than we are looking up important stuff like sportsstats or interesting uses for peanut butter (which incidentally include lubricant pet pill disguiser andpaper label remover Really I Googled it)
Wersquove all Googled ourselves from time to time manyof us using a computer
But facebook it Facebook is taking over the worldAs you read this I am on Facebook Go aheadhellip go
friend mehellip Irsquoll be there Itrsquos where I live nowFacebook tempts us with the egotistical promise that
someone somewhere on the planet really really wantsto know every single errant thought that crosses our
minds AND they want to see photos AND they want toknow what we think about their thoughts AND photos
Capitalized conjunctions aside Facebook is theperfect place to cut and paste the creative work of othersinto our electronic personas instead of actually doingsomething creative or original ourselves thus savingtime that we can then use to do more poking and lesstalking How am I today Just check out the stolen lyricfrom someone elsersquos song I have posted as my ldquostatusupdaterdquo Apparently today I am a little Olivia NewtonJohn (pre-Grease)
Itrsquos a diseaseI must comment on your new cat photo or I will dieOops hang on a sechellip gotta return a poke Back
now LMAO Freakinrsquo funny catsLike you I joined initially to see what all the fuss
was about In its original days Facebookers were lessconcerned about security so you could scan astrangerrsquos profile check out their friends and eventheir friendsrsquo friends It was a voyeuristic orgy of peek-age Not that any of us did that sort of thing of course
Once the lurking was curtailed the search was on forco-workers and family members as we embarked on awildly competitive jag to snag as many friends as possible
In those early days getting a Friends request was agiddying high
Ooooohhellip someone wants to be my friend INSTANTADD
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 27
Poke-poke
BY MARK LA POINTE
status update
BDSept10qxdBD 19082010 1743 Page 27
Now of course we are more discerning of the company wekeep Do I know them Will they clutter my page with applica-tion drivel and invites to lame events Or worse will they notbe interested in my brilliant application newsfeed and my ldquoohso importantrdquo event
After the friends came the gameshellip sorry ldquoapplicationsrdquo Nowwhen Irsquom too tired to poke I can find out what kind of dog Iam or what country song tells my storyhellip or God help me playFarmville (along with over 83 million other monthly users)
(By the way my answers are dachshund and Goodbye EarlAlso I have never been too tired to poke I know it happens tomen my age but knock on wood I still can)
And letrsquos not forget the frustration of the endless programupdates I just figure out where everything is so I can steer theUSS Facebook without having to rely on Mr Sulu whenBAMhellip my life is chaos again and instead of checking my noti-fications I am driving straight into the sun while Yeoman Randlooks intensely into the soft focus camera In its present incar-nation I still canrsquot find the damn ldquoSign outrdquo tab
It has only taken a few years for a simple social networkingtool to become the worldrsquos biggest scrapbook Our need toshare has even pushed into the formerly sacred Have you seenthe video of the couple that interrupted their ldquoI dosrdquo to updatetheir Facebook status from ldquosinglerdquo to ldquomarried I think I actu-ally threw up a little that time
Remember first second and third base (No not baseball)It has been re-faced
Now therersquos ldquoFace-baserdquo that magical part of love when youchange your status from ldquoSinglerdquo to ldquoIn a relationshiprdquo I assumeit happens after yoursquove rounded the bases a few times
Itrsquos sooooo cute In the same way itrsquos cute when your neigh-boursrsquo kids spray-paint ldquoBUTT FACErdquo on your garage door
FB is a giant black hole of time and effort sucking in every-thing around it without mercy while only giving back invita-tions to play Mafia Wars
Fan Pages are big business now as entertainers and retailersand people with causes can use FB to continue to shamelesslyhump their agendas and doo-dads
Sadly I am now turning into the Facebook equivalent of acranky old man I hate it when my friends donrsquot use actual pho-tos of themselves as their profile pics Since I never actually seethem face-to-face anymore without those photos I have no ideawhat they look like During the Winter Olympics I assumed allmy friends had become hockey sweaters or red leafs
Also I am protective of my Wall Lame status updates nowequal instant ldquoHiderdquo for you ldquoI love my dogrdquo while accurateis your one-way ticket to GONE-ville I may even un-friend youfor that juicy contribution
I would moan on a little longer but in the time it has takenme to write this I have missed 16 crucial status updates (Trevorand Aaron are now friends) three pokes (which still make megiggle like a nine-year-old who thinks ldquopianistrdquo is dirty) and twopage suggestions (Join if you think RUSH deserves inductioninto the R and R hall of famehellip which I do) So I am hittingthe ldquosign outrdquo tab (which I just found thank you very much)
Mark La Pointe is a freelance writer and voice actor forwwwKillervoiceoversca or at least he would be if he would stopfooling around on Facebook He may be reached by e-mail atmarkannounceryahooca
BDSept10qxdBD 19082010 1743 Page 28
bull
Applied Electronics extends a large thank-you to all our sponsors for their generous support of our 24th annual golf tournament bull
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n bull ~ OMNi-BlJS RORKE bullbull~ -T____ WlbulllbullMN Tuktronixmiddot ln111yen11ltlt~j0111111a DATllt lflllr-1--~ ____ -bull bull--
Vancouver Edmonton Calgary Toronto Montrital 6044397228 7804628275 40329L5143 9056254321 5143333324
bull
Fax 6044397210 Fax 7804628238 Fax 4032915188 Fa 9056254333 Fa 5143331512
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 29
Gord James comes home
When I was 14 my buddies allwanted to be famous sportsheroes or rock stars I wanted
to be Gord JamesMy obsession with radio came to me
like most of us at an early agemdasheight tobe exact By the time I was 10 and livingin Southern Ontario I knew exactly whichjocks sounded great and by 14 there wasno one better to my ears than Gord James
Gord James is one of the few yeomanof an era in Top 40 and rock radio thatmany view as the halcyon days of radiorsquossound Hersquos still doing itmdashand doing itevery bit as well as he ever has
The latest incarnation of the GordJames Experience is at Hamiltonrsquos newVinyl 953 a place that feels right to himbecause the geography that surrounds thebroadcast studios is literally home
Gord went to high school at Saltfleetin Stoney Creek (now part of Hamilton)and did the WKRP town-to-town up-and-down the dial thing in his first few yearsincluding stops in Cambridge LondonCornwall and Kitchener before landingat CKOC Hamiltonrsquos home of the BIG500 Countdown in the early rsquo70s
In 1974 the now legendary J RobertWood interviewed Gord for an openingat CHUM-FM free form at the time Butit was the ldquocoolrdquo station 1050 CHUMwhere Gord wanted to be
ldquoThank you for coming in and good-byerdquo was the response he remembers
ldquoI realized how much I had to pull upmy boot straps to hang with those guysrdquohe recollects James was talking about thebig voices such as John Majhor TerrySteele Jim Van Horne Mike HollandRoger Ashby and Bob Magee (Magee nowholds down the morning drive slot atVinyl 953 helping give that station a def-inite CHUM flavour that works perfectly)
But it wasnrsquot long before James land-ed a gig at CHUM-AM doing all-nightsand filling in on day shifts now andthen By 1978 CHUM-FM was being pro-grammed by a young upstart named RossDavies and he wanted Gord to comeover to the FM side of the building Thateventually happened too with weekendsafternoons and in 1983 as morning hostalong with Rick Hodge
ldquoThere are so manymemoriesrdquo said James
ldquoOne really stands outI was filling in for RogerAshby As we were doingour birthday feature onair it was mentioned thatit was my birthday andall of sudden a lot ofpeople gathered by thedoor and started singingHappy Birthday I heardtwo younger singingvoices through my head-set and realized that TomJokic our producer had patched in twoof my three children Rachel and Kevinfrom a cell phone and they were singingtheir hearts out out of tempo and out oftune with the rest of the group and Ithought that sounded even better becauseof itrdquo
The sound is what matters to GordJames And he says the fun has not goneout of it And sitting chatting with him is
JAMIE WEST
like pulling into a filling station for pos-itive energy
Vinyl PD Derm Carnduff says thatgetting Gord on board at Vinyl was a nobrainer
ldquoGordrsquos name came to mind prettyquickly His heritage as a Toronto radiopersonality would give us instant credi-bility but ultimately his talent made
Gord one of our top candidatesrdquo saidCarnduff
ldquoHis knowledge of themusic his wit and dedica-tion serve his audience ex-tremely well and the radiostation as wholerdquo Carnduffsaid ldquoAnd oh yeah hersquos gotan okay set of pipes toordquo
ldquoThe saying at CHUMused to be lsquoletrsquos have somefunrsquordquo remembers Gord
I ask him if hersquos still hav-ing fun
ldquoTherersquos no question thatIrsquod do it all over againrdquo Gord
responded ldquoonly this time Irsquod betempted to break a few more rulesrdquo
Now thatrsquos the spirit of a true rockjock shining on after nearly 40 years ofconnecting with all of us
Jamie West is CEO of Westpro Media Incbroadcast consultants and creative contentsuppliers He may be reached by e-mail atwwwwestpromediacom or at 905-541-0127
BDSept10qxdBD 19082010 1743 Page 29
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These prewired jackfield assemblies look and work great They install quickly and easily and they cost less than a plain (bare) jackfield but save you lots of time bull twenty-four 025 TRS jacks bull all primary and normal contacts are prewired bull standard 175 x 19 layout to AMP CHAMP connectors at the back
tW D~YI~ Broadcast Technical Services Limited Tel (604) 255-2200 bull Email danbroadcasttechnicalcom
30 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Fact is facts donrsquot mattermuch anymorehellip
One of the things I enjoy most is alively debate with friends whohave differing points of view I
like the way people get charged up aboutthings they really care about how theyshape their thoughts to support theirarguments
I particularly enjoy it when the debateis over and in the best instances wersquoveall learned something from each otherAnd maybe if our minds are not onlyengaged but ldquoopenrdquo we might find ourposition moving begin questioning theplace where opinion started and realityor facts kick in Unfortunately it seemsthat fact-based debate is a dying art
A new study from University ofMichigan researcher Brendan Nyhan en-titled When Corrections Fail The Persistenceof Political Misperceptions shows that peo-ple who have based their beliefs on mis-information rarely change their mindseven when presented with the facts Evenmore disturbing they often cling evenmore strongly to their beliefs when theyare proven to be inaccurate a phenome-non Nyhan has dubbed ldquobackfirerdquo Notsurprisingly this reaction is most com-mon when it comes to partisan issuesaround politics and social issues
Nyhanrsquos recent study is a follow-upto research he completed with associatesat the University of Michigan in 2005and 2006 Those studies showed a basichuman tendency to continue to believe
in facts we carry in our heads even whentheyrsquove been proven false Nyhan says thisis worse than merely being misinformedit means our views are entrenched andnot subject to sway by any informationsource It isnrsquot information thatrsquos missinghere but rather a basic emotional responsethat makes smart people hang on to falsefacts for reasons it is hard to define
Nyhanrsquos study as well as previousstudies conducted in 2005 and 2006around facts vs perception attempts tounderstand why intelligent people con-tinue to accept misinformation as fact inthe face of contrary proof This may notbe a new practicemdashpeople have alwaysshaped facts to fit the outcome they wantmdashbut Nyhan and others believe there ismore reason for concern now than atany other time
Nyhanrsquos study suggests the underpin-nings on which governments are chosenare becoming more fractured He sayswersquore filtering the information we receivethrough a prism and end up getting areal divergence on all sorts of issues Andthat makes it really hard to have intelli-gent debate He equates the electoratersquosview on politics to sport and says peoplesupport a team because they are emo-tionally committed to them they absorbthe misinformation they need to contin-ue their supportmdashfor better or for worse
Nyhan says we need a ldquosupply-sideapproachrdquo where we try to enforce and
NANCY SMITH
increase the ldquoreputational costsrdquo on peo-ple and institutions who promote bad in-formation Given the numbers it seemsunlikely that this is a viable solutionPartisan news hosts and their networksare making millions while more moder-ate media languishes The cycle continuesbecause audiences are attracted to newsoutlets that reflect their beliefs howeverinaccurate they may be
In fairness to media consumers it isoften difficult to separate whatrsquos accurateand what isnrsquot particularly within an envi-ronment where we get our news in bite-size pieces with little context But Nyhansays the really frightening pattern isnrsquot justwhere we get our news but how we useit If we refuse to change beliefs that arebuilt on inaccuracies the consequencescan be devastating
I read a quote attributed to Kant thatseemed appropriate to Nyhanrsquos studyldquoMankind may be crooked timberuniquely susceptible to ignorance andmisinformation but itrsquos an article offaith that knowledge is the best remedyIf people are furnished with the facts theywill be clearer thinkers and better citi-zens If they are ignorant facts will en-lighten them If they are mistaken factswill set them straightrdquo
Even Kant didnrsquot anticipated the soci-etal impact of spin doctors and media inthe 21st century
Nancy Smith is ChairCEO of NextMedia a Toronto-based business consulting and marketing company She may bereached at (905) 468-7774 or atnsmithnextmediacompanycom
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FM PROTECTION RULES ARE CHANGING
BDSept10qxdBD 19082010 1743 Page 30
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 31
Victoria a few days each weekGeorge Gordon who had been
morning Anchor at News1130Vancouver has moved to
CFRA Ottawa as morn-ing News Anchor Hersquosalso tasked with coach-
ing and mentoring otheron-air personalities
There were a number of changesat Corus Entertainment relatedto Corusrsquo most recent organi-zational review to streamlinedecision-making and clarifyroles and mandates Among
the changes Corus TelevisionmdashReporting toDoug Murphy Exec VP and President of CorusTelevision are Colin Bohm VP InternationalAndrew Eddy VP Affiliate Sales Bill Knight
VP Business Developmentand Planning Gerry MackrellVP Airtime Sales Susan RossVP Strategic Planning SusanSchaefer VP Head of Networksand Marketing and JoannaWebb VP Head of Program-ming and Production CorusRadiomdashReporting to HalBlackadar Exec VP and interimPresident of Radio are DaveFarough VP Brands and Pro-gramming in Toronto (was GMat CFPLCFPL-FMCFHKFMCKDK-FM London) Chris Sisammoves in [see below]) DavidHuszar VPGM Interactive andEmerging Platforms (was VPGM Corus Interactive ampIntegrated Solutions) NeilCunningham Director of SalesWestern Canada Garry McKenzieGM Corus Radio Vancouver(was GM at Corus RadioCalgary) Doug RutherfordVPGM Corus Radio Alberta(now also GM at Calgary)Suzanne Carpenter VPGM
CTVrsquos Lloyd Robertson has an-nounced his retirement set fornext summer By putting itoff until then hersquoll roundoff his CTV career at 35years from the day he
joined then-Anchor Harvey Kirck in1976 as co-Anchor of CTVNews Hersquos been Chief Anchorand Senior Editor since 1983Lisa LaFlamme 45 is his suc-cessor She began her broad-cast career at hometownCKCO-TV Kitchener in 1988Reporting stints include IraqAfghanistan Sri Lanka Haitiand as a political correspondent in OttawaFormer NBC News Foreign CorrespondentDawna Friesen is the next Anchor of CanwestrsquosGlobal National succeeding Kevin NewmanFriesen a native of Winnipeg began her careerat CKX-TV Brandon then worked at CBC andCTV before being hired by NBC in 1999Friesenrsquos reporting duties took her throughoutEurope and the Middle East from her base inLondon CKYCITI-FM Winnipeg GM Tom Scottreturns to Citytv Winnipeg thisfall again as GM Scott whojoined Citytv in 2008 moved
to the radio side to be GM at the Rogers-ownedradio stations after the previous manager wastransferred to Vancouver A new GM for theradio cluster is being sought CTVglobemediaSr VP Corporate Communications BonnieBrownlee is no longer in place Her successor isScott Henderson VP Communications Brownleewho joined CTV in 2007 succeeded Mary Powersin the position Douglas Elphick joined Joytv10 Vancouver (ZoomerMedia) as GSM Elphickhad been Director National Sales WesternRegion for CTVglobemedia and was mostrecently with the CTV Olympic BroadcastConsortium Brian Blackburn is no longer GSMat the Jim Pattison Broadcast Group (JPBG)radio stations in Victoria A successor had yetto be named at press time In the interim BruceDavis VP of Sales for JPBG and GM of theKelowna radio properties is filling in Hersquos in
Make sure that BroadcastDialogue has your peoplechanges E-mail station
news to howardbroadcastdialoguecom
LloydRobertson
Dawna Friesen
Lisa Laflamme
Susan Ross
BonnieBrownlee
George Gordon
Joanna Webb
Dave Farough
Andrew Eddy
Chris Sisam
Douglas Elphick
Susan Schaefer
ScottHenderson
David Huszar
Doug Rutherford
Garry McKenzie
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 31
32 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
1071 Abbotsford as Morning Show Hosthellip At new Country sta-tion 1007 HANK-FM Bridgewater launched July 22 JonathanCrouse moved from afternoons on sister station CKBWBridgewater to be the morning show Host Nick Yorston who
moved from Yellowknife does morning newsAndrea James moved from sister station CKDR927 Dryden to do middays while Alicia Huntermoved from CKBW for HANKrsquos afternoon show
Gerry Pigeon whorsquos been with Corus RadioCalgary the past nine years the last six as RSMhas moved to NL Broadcasting in Kamloops asGSM for the companyrsquos three stationsmdashCHNLCKRV-FM and CJKC-FM Shelly Datseris hasbeen appointed Manager Communications atTeletoon Toronto Her background includes sev-en years at Rogers Communications and at RogersTV Diana Swain has beenappointed to Senior Correspon-dent of the CBC News inves-tigative unit The CBC TorontoAnchor will continue to be anoccasional fill-in Anchor on TheNational Dale Jubb is the newManager of Operations at CTV
Calgary Jubb moved from his CEO position atvideo production facility Empowered Media inOttawa Former Ops Mgr Karen Irvine movedto Manager On-Air Operationshellip Justin Park
moved to CTV Calgaryrsquos engi-neering department from sisterCTV Reginahellip Joe McFarlandND at 1021 FM The Lounge(CJCY-FM) Medicine Hat sinceits launch in 2008 moved toCorus Radio Calgary as aReporter New MD at JACKCalgary is Jeff Walker exMDSwing Announcer at K-97Edmonton Chad Thomas hasreturned to Astral Radio Calgaryas Digital Accounts ManagerHe left the stations to found anagency when they were ownedby Standard Radio CalgaryhellipDavid Lee is the new Country Manager Canadafor RCS CanadaMedia Monitors Hersquos based inToronto Lee succeeds Ross Langbell who leftthe company this past spring Jess Bradyjoined Corus Cornwall as Morning Anchor and
Corus Radio Eastern Ontario and VPGMCHEX TV Peterborough and CKWS-TV KingstonMichael Harris GM CKWS-TV and CHEX TV(was GM of CHEX TV only) JJ JohnstonGM Corus Radio Cornwall Kingston andPeterborough (was GM at CorusRadio Vancouver) No longerwith the company are CornwallGM Scott Armstrong and CorusKingston [radio amp TV] GMMike Ferguson who retiredend of August Former CorusRadio Peterborough GM BrianArmstrong moves to GSM) ChrisPandoff VPGM Corus Radio
Toronto and Hamilton (was VPGM for CorusRadio Toronto only but now adds Hamiltonduties held by Suzanne Carpenter) Chris SisamVPGM Corus Radio Southwestern Ontario(based in London Sisam will be responsiblefor Corus Guelph Corus KitchenerCambridgeand London Guus Hazelaar of Corus Guelphhas retired Lars Wunsche GSM Corus RadioToronto (was GM at Dave FM (CJDV-FM)TheBEAT (CKBT-FM) Kitchener)
Mike Finnerty the former Daybreak Host at CBCRadio Montreal returns this fall to anchor themorning show He left last year to work as anonline editor for The Guardian in London NancyWood hosted Daybreak for six months afterFinnertyrsquos departure She left earlier this yearAstral Radio BC Peace Region Brand Director JayTerrence after 10 years at that location three asPD moved to sister station CJAY Calgary tobecome Assistant Brand Director (Brand Directoris Astral nomenclature for PD)hellip After more than 21 yearsCTV Calgary News Anchor BarbHiggins has left her job to
become a mayoral candidate in this fallrsquos elec-tions Higgins and co-anchor Darrel Janz an-chored the News at 6 since March 8 1989 andare considered the longest serving anchor teamin Canadahellip Mark Russett has been promotedto GSM at Newcap Radio Ottawa He joined thestation five years ago as Retail Sales ManagerhellipKenny Jones Morning Show Host at Country933 Fort McMurray for the past nine yearsheaded to Rogers-owned sister station Country
JJ Johnston
Chris Pandoff
Lars Wunsche
Michael Harris
Jay Terrence
Barb Higgins
Kenny Jones
Gerry Pigeon
Mark Russett
Diana Swain
Shelly Datseris
Dale Jubb
Justin Park
Karen Irvine
Jeff Walker
Joe McFarland
Chad Thomas
David Lee HBA
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 32
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 33
Reporter The University ofWestern Ontario graduate madethe move from LondonhellipSheldon MacLeod the formerNDMorning Editor at CKBWBridgewater is now a WeekendNews Anchor and afternoonReporter at News 957 Halifax
Earle Mader PD at C100 Halifaxhas retired Mader spent his30-year broadcast career withthe CHUM station the last twoand a-half years as PD TheBOUNCE PD Chris Duggan has
taken over as PD for both stations Mader won Music Directorof the Year honours (secondary market) at the 2002 CanadianMusic Week Jennifer Yascheshyn has been promoted to PD atCHUM Kingston from Promotions and Marketing Director Shesucceeds Dan Melon who is moving to the faculty at OttawarsquosAlgonquin College New Marketing and Promotions Director isShawn Whalen who continues with his regularFLY-FM Kingston on-air shift Matthew Waddellmoved to TELETOON Canada in Toronto asCreative Director Most recently Waddell wasAssociate Creative Director at Astral TelevisionNetworks Kapila (Kaps) Ratnayake is the newChief Engineer at Corus Radio Cornwall He
had been with Rogers RadioCalgary Succeeding him isJim McTighe from CFJC TV7Kamloopshellip Mid-summer JohnWaterman became the ND at981 FM CKBWHANK (CJHK-FM) Bridgewater Watermanhad been with ATVCTV Halifaxand most recently 917 TheCoast Sechelt
Mark Lade after 50 years behindthe microphone has called itquits During his career Ladeworked at such venues as OwenSound Woodstock Hamilton Chatham NiagaraFalls Welland and London his last stop beingOldies 1410 CKSL London Jennifer Stewart hasbeen promoted to Exec Director of AcquisitionsDevelopment and Feature Film NetworkProgramming at CBCrsquos English TelevisionServiceshellip Ceara Kavanagh has moved from her
Shawn Whalen
SheldonMacLeod
Jess Brady
JenniferYascheshyn
Earle Mader
Jim McTighe
Mark Lade
MatthewWaddell
KapilaRatnayake
JenniferStewart
BDSept10qxdBD 19082010 1743 Page 33
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CBC Radio-Canada
34 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
PD gig at Vibe 985 Calgary (now Virgin Radio98-5) to return to 1073 KOOL FM Victoriawhere shersquos the afternoon drive Hosthellip DerekLuis is new CEO at National Screen InstituteCanada (NSI) succeeding Susan Millican Hewas a SUN TVQuebecor Media Executivehellip PaulSedik ex of Astral Media Television has landedas Regional General Manager Central Ontarioat NEWAD a Toronto-based agencyhellip FAN 590Toronto fired the morning drive team of DonLandry and Gord Stellick plus morning showHost Mike Hogan Also gone are Announcer RickRalph and Producer Brian AngusTaking over mornings on aninterim basis was Toronto radioveteran Jeff Lumby News 957Halifax talk show Host AndrewKrystal has moved to mid-mornings at The Fanhellip MarkMorris joined 1039 The JuiceKelowna as Afternoon Driversucceeding Ken Allan Joonyer
Morris had been with SUN FM Penticton hellipEdmonton market veteran Shane Michaels isthe new Afternoon Drive Host at 963 CapitalFM Edmonton succeeding Jason Roberts
Roberts moved to 1049 EZ Rock Edmonton asAfternoon Drive Host which resulted in LochlinCross to handle mid-days at The Bearhellip BrentBrooks is now the Morning Host at COUNTRY95 Lethbridge The 25-year veteranrsquos stops haveincluded Calgary Red Deer and Lethbridge withvarious roles such as PD MD and various on-air postshellip Taking over the midday show at Q99Grande Prairie is Renn Davies who moved fromZ99 Red Deer Former midday Host WardLivingston now does drive afterChristy Farrel whorsquod held theposition as well as being MDmoved to Sun FM PentictonPDmorning show Host PaulOuellette adds music dutiesAlso joining the team is CristyEllen from CJNS Meadow LakeSK taking over the productioncreative post
Tamara Konrad has become GMGSM at CKEA957 Edmonton Konrad moves to the HarvardBroadcasting station from her Ops Mgr position
CearaKavanagh
Renn Davies
Derek Luis
Andrew Krystal
Paul Sedik
Brent Brooks
Lochlin Cross
Ward Livingston
Cristy Ellen
Tamara Konrad
BDSept10qxdBD 19082010 1743 Page 34
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 35
at Corus Edmonton where shewas the Ops Managerhellip Inaddition to his GSM responsi-bilities at X929 (CFEX)Calgary Gary Brasil is now alsothe National Sales Manager forthe Harvard grouphellip BroadcastEngineer Chris Terpsma theChief Engineer at VistaBroadcasting has moved tobecome responsible for techoperations at Harvardrsquos newstations in Edmonton and RedDeerhellip Angie Norton hasbecome the new Business Manager forHarvardrsquos Regina and Yorkton stationshellip AndChristian Hall in addition to his responsibilitiesas PDOps Mgr at X929 Calgary is nowProgram Manager for the Harvard AlbertaRadio cluster After 12-years Bill Toffan hasretuned to 1049 The Wolf Regina as PDMorning
Show Host He succeeded Chris White who recently joined theHarvard sales department after having been on the air for 15years and PD for the last three
Heather Ostertag is no longer PresidentCEO of FACTOR theFoundation Assisting Canadian Talent On Recordings Brian
Hetherman FACTORrsquos VP of Industry Affairshas assumed GM duties until anew president is appointedhellipEldon Duchscher after 21 yearswith the Saskatoon Media Groupmdashthe last few years as NewsDirectormdashhas resigned a moveprompted by an opportunity of-fered to his wife at the Universityof Calgary Duchscherrsquos NDposition at CJWW Country 600Magic 983929 The Bull wasfilled by Vanese Ferguson KateBuick after 15 years at CD 989Simcoe is now PDMidday Hostat K-Rock 1055 CharlottetownSucceeding her in mornings atSimcoe is Asta Syri who joinedGerry Hamill and Renee BerubeCD 989 VPGM Blair Daggetttook over PD responsibilitieson an interim basis AcadiaBroadcasting Thunder Bay PD
Sandra Dolynchuk resigned citing family reasonsShe returned to Winnipeg and joined K-Rock1007 as PDhellip A (CKVR-TV) Barrie AnchorLance Chilton after almost 12 years as even-ing news Anchor has moved on leaving thebroadcast business to try his hand in realestate Rhonda Messieh is the new MarketingManager at CHCH News Hamilton Prior tothat shersquod been Marketing Manager for CorusEntertainmentrsquos CMT Paul Timm has been ap-pointed Digital Accounts Manager for AstralRadio Manitobahellip CBC has appointed Greg Guyas the Senior Communications Officer for NovaScotia Guy has 23+ years experience at theHalifax Herald and with his own companyhellipDavid Magro is now responsible for imaging andcommercial production withinthe Rogers Radio Toronto clus-ter production department His20-year career includes stops atVirgin Radio 999 Toronto CorusToronto New Flow 935 Toronto
and Z103 Toronto Marvin Piuti is now ND at897 Sun FM (CJSUFM) Duncan Most recent-ly he was with CHEK-TV Victoria The New VImdashnow A (CIVI-TV)mdashVictoria and is an alumnusof Citytv TorontoMuchMusic He succeeded RicRathburn who retired Samantha Cook has suc-ceeded Brian Bolt as the Program Coordinator
for the radio broadcasting pro-gram at Hamiltonrsquos Mohawk College Cookbrings 10 years of broadcast experience to hernew position having worked at Country 953Hamilton Energy FM Toronto Kiss FM Torontoand YTVhellip Darryl Henry moved to 981 CHFIToronto after having done mid-days at Astralrsquos973 Torontohellip Stephen Smart formerly of CTVBritish Columbia has moved to become theLegislative Correspondent in Victoria for CBCTelevisionhellip Mastermind is no longer the after-noon Drive Host at Virgin Radio 98-5 CalgaryHolding that spot now is Simon Mitchell abroadcast veteran with stops in AustraliaVancouver and Victoriahellip Michael Lewis is nowChief Engineer at Starboard Communications inBelleville The former Rogers Radio Lethbridgeemployee also provides technical services toDAWG FM Ottawa
Will MacKay ex of Corus Radio Kitchener is the
Stephen Smart
VaneseFerguson
Gary Brasil
Christian Hall
Chris Terpsma Chris White
Bill Toffan
HeatherOstertag
Asta Syri
Kate Buick
EldonDuchscher
SandraDolynchuk
David Magro
Greg Guy
Marvin Piuti
Samantha Cook
Paul Timm
RhondaMessieh
Will MacKay
BDSept10qxdBD 19082010 1743 Page 35
36 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
new GMGSM at Newcaprsquos K-Rock 893 KentvilleMacKay with 15 years experience in sales andmarketing was a Senior Sales Rep with CorusTim Schutz ex MD at Jack FM Calgary is nowPDMD at Rogersrsquo 1077 The River LethbridgeAt Quebecor at least three new news employ-ees David Akin from Canwestrsquos Ottawa BureauBrian Lilley the Ottawa Bureau Chief at AstralRadio and Tobias Fisher most recently of theCBC They were hired as Quebecor anticipatedwinning a new specialty channel Sun TV NewshellipTV Journalists Herb Luft and John Grant retiredthis summer from CTV (CFCF-TV) MontrealLuft who started working at CFCF as a radionewscaster in 1971 and joined the TV stationfull-time in 1977 is the longest-serving reporterat CTV Montreal Grant had been CTV MontrealrsquosQuebec City Bureau Chief since 1996hellip At AstralTorontorsquos radio cluster layoffs included CFRBAssignment Editor Eileen Berardini eveningAnchor Bob Komsic weekend morning Host
John Donabie and Melissa Boyce (promotions) Vassilios Mimishas been appointed as the new North American BroadcastersAssociation Director of Technology Most recently Mimis servedas Director of Broadcast Technical Policy andPlanning with the Canadian Department ofIndustry 1007 HANK FM Winnipeg PD AbbeyWhite has become PD at sister Newcap stationsKG Country Red Deer and the Country Newcapstations in Brooks Drumheller Stettler andBlairmore Also at Newcaprsquos Southern AlbertaGroup Al Tompson MD and Morning ShowHost at Zed 99 Red Deer added PD for Zed99The Fox Brooks to his responsibilities FormerPD Brent Young is no longer with the organiza-tion Rob Leighton is Astral Radiorsquos new DigitalAccounts Manager for the BC Interior based inKelowna Leighton had been with Telus with anInternetinteractive sales and development back-ground While never in radio he grew up withit and learned vicariously through his fatherGord Leighton a well-known BC broadcast man-ager Also at Astral Radio Kelowna after 38years Ron Wittenberg has retired from broad-casting He began at CKNW New Westminsterthen migrated to the Okanagan roughly 30 yearsago to raise a family Since then hersquos been with the Kelownastations under numerous ownership changes After five yearsat Newcap stations in Halifax and Fredericton Jason ldquoJDrdquoDesrosiers has joined the Evanov Radio Group (ERG) in Halifax
He succeeds Angela Kelly as Promotions andMarketing Director and will also become APDat ERGrsquos second Halifax station expected tolaunch this fall Diane Boehme has been ap-pointed Exec VP Television for EBTV in TorontoEBTV is the banner under which it andBrightlight Pictures will work jointly in the pro-
duction and distribution of TV programming Her backgroundincludes Senior Director Independent Production at CHUMTelevision and Director Original Production at Astral Television At Canadarsquos Olympic Broadcast Media Consortium Gavin Rothhas been promoted to Sales VP and Christos Nikitopoulos to thenewly-created VP of Programming and Revenue Planning posi-tion Roth had been Senior Sales Director for the consortiumNikitopoulos was previously Senior Director of Programmingand Revenue Planning At Clear FM Winnipeg Laurie Jolicoeuris now the Promotion Director She moved from sister Rogersproperty Citytv Winnipeg where she was the Marketing EventsCoordinator Donald Nelson the Senior Broadcast Technologistat CBC Yellowknife transferred to CBC Windsor in the samecapacity Prior to joining CBC he was an Engineering Supervisorin Stamford Connecticut and alsoworked in Northern Canada as anengineering freelancerhellip The husbandand wife morning broadcast team ofBob Wallace and Diana Meder are nowwith Larche Communicationsrsquo new sta-tion 923 FM (CJOS-FM) Owen SoundBoth were most recently with BayshoreBroadcastingrsquos Mix 106 Owen Sound Meder isalso News Director Matt Mise PromotionDirector transferred from sister station KICX917 Sudbury GMGSM is Rob Brignell and PDis Don Vail both also previously employed byBayshore Broadcastinghellip KiSS 925 Torontorsquos newAfternoon Drive Announcer is JJ ex MorningShow Co-Host at The New Flow 935 Torontofor the past three years JJ was also on-air at theprevious incarnation of KiSS With his arrivalCash Conners moved to evenings
Lee Cornell has been appointed Group ProgramDirector at Evanov Radio Group based at theToronto head office Most recently he acted asVPAffiliate Relations International with USbased LDR (Listener Driven Radio) though hehas experience on several continents includingas Group Programmer and Manager in Australiathe UK and the US New PD at 917 The BounceEdmonton is Andy Winford ex of CBS Radio
Herb Luft
Cash Conners
Jason ldquoJDrdquoDesrosiers
Abbey White
Diana Meder ampBob Wallace
JJ
Diane Boehme
John Grant
Matt Mise
Tim Schutz
Rob Leighton
BDSept10qxdBD 19082010 1743 Page 36
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 37
Fresno Wendy Rose the Promotions Directorat Astral Radiorsquos CHAM amp CKOC Hamiltonmoved on after 11 years with the stations Shersquosnow Promotions and Marketing Manager atEvanov Communicationsrsquo FM92 The JewelNEWS COUNTRY AM 1380 Brantfordhellip DavidLindores became the Promotion Director atKiSS 925 981 CHFI Toronto at mid-Junemoving to the Rogers stationsfrom Astral Radio TorontoPrior Astral Lindores had beenwith Universal Music for 14years most of it overseeing theMarketing amp Promotion Depart-
ments of the companyrsquos central regionhellip KateMilton joined 1013 The BOUNCE Halifax asEvening Announcer She had been doing driveat Z103 Halifaxhellip Senior Maintenance Techni-cian Al Adachi after 38 years in broadcastinghas retired He started his career at CKY Winnipegand in 1976 moved to ITV now GlobalEdmontonhellip Jeremy Morrell is the New Manager
of Broadcast Technical Services at The WeatherNetwork Oakville Prior to his appointmentMorrell was Assistant Product Manager andbefore that a Team Leader for Technical Sales atRoss Videohellip David Kincaid after six years withCTV British Columbia and more than twodecades in news broadcasting has moved intoa new careerhellip Paul La Frenais has given uphis position at Novanet in Ajax due to LouGehrigrsquos disease more commonly known asALS His successor is Rod Ditz After 35 yearsat Rohde amp Schwarz including seven on theExecutive Board and five as its ChairmanMichael Vohrer retired On July 1 ManfredFleischmann became President and CEO Eric
Riehl joined Applied Electronics as a TechnologySales Representative Broadcast amp Post Produc-tion Division Riehlrsquos background includes anoperational and systems background in postaudio as well as customer support and salesexperience with editing systems storage solu-tions and broadcast automationarchiving
Kate Milton
Al Adachi
David Kincaid
David Lindores ManfredFleischmann
Wendy Rose
Eric Riehl
BDSept10qxdBD 19082010 1743 Page 37
(
~
~- ~ r~
l lo
~ - ~
~ ~
INNOVATION In TV Opt ics Since 1958
World-Class Lens Technology Local Technical Support Bilingual Local Factory Service Centre 1400 Courtneypark Drive I Mississauga Ontario I LST l H l (905) 795 -2012 I wwwcanonbroadcastcom
38 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Brian Spiers best known as the ex Grass ValleySales Manager for Canada (and based inToronto) moved to Gainesville FL to becomeVP Sales North America for Digital BroadcastInc
SIGN-OFFS
Murray Chercover 80 in Toronto of complica-tions following pneumonia The former CTVPresidentCEO retired in 1990 but continuedas a special consultant to CTV while develop-ing his own Chercover Communications Inaddition to an Emmy for his contributions tothe broadcasting industry Chercover collected
a number of personal honours during his career including theCAB Distinguished Service Gold Ribbon (1986) the CFTA GoldMedal for Lifetime Achievement (1988) a ldquoRockierdquo LifetimeAchievement Award from the Banff Television Festival and hewas named to the CAB Broadcast Hall of Fame in 1994
Myles Morton 85 at Belleville General HospitalMorton the owner of Quinte Broadcasting RadioGroup (CJBQMix 97Rock 107 Belleville) wasalso the former owner of the BellevilleIntelligencer newspaper and Cablevue the localcable company He had been in declininghealth for the past year
Jimmy Dean 81 suddenly at his home in Virginia The Countrymusic legend scored a 1 hit in 1961 with Big Bad John thesong that won him a Grammy Award
Randy Dewell 62 in Halifax of a heart attack and a series ofstrokes The former Halifax alderman award-winning broad-castermdashincluding the Ted Rogers SrVelma Rogers awardmdashandcivil servant had such stops in his on-air career as CFRA OttawaCHUM Toronto CKGM Montreal and CJCH Halifax
Wilbur ldquoWibrdquo Arnold Westby 78 of cancer inYorkton He was a Cameraman and the firstemployee hired at CKOS-TV Yorkton Thirty-fiveyears later he retired as GM His son MarcWestby is Manager Production amp Programmingat CHAT-TV Medicine Hat
John Delazzer suddenly of a heart attack inToronto Delazzer was the voice of TVO formany years and before that an Announcer atCKKW Kitchener
Irwin Barker 58 at Torontorsquos Princess MargaretHospital of a rare and aggressive cancer Barkerwas a writer for shows such as This Hour Has 22Minutes and The Rick Mercer Report Born inWinnipeg Barker worked as a public policy re-search consultant for Angus Reid and as a lec-turer in sociology at the University of Alberta
and the University of Manitoba
Gordon Allan Brady of cancer in the CentralOkanagan Hospice House In 1969 he startedCKQR Castlegar managing it through 1990when it was sold The station is now an Astralproperty
Brian Spiers
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BDSept10qxdBD 19082010 1743 Page 38
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This (~dilion is hlOllAhl lo you by
Applied Electronics Ltd Hammond Manufacturing Ltd
CBC Transmission lncospec Communications Inc
Canon Canada LARCAN
Davicom - a division of Comlab Linear Systems Ltd
Delco Wire amp Cable Ltd Nova net Communications Ltd
DEM Allen amp Associates Ltd Om neon
General Cable RCS Canada Ltd
Rohde amp Schwarz Canada Inc
Ross Video Ltd
S W Davis Broadcast Technical Services Ltd
Solutions Broadcast RF
Sonotechnique PJL Inc
Western Association of Broadcasters
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 39
One of those parameters that weall jabber about frequently in thetransmission game is Standing
Wave Ratio or SWR Itrsquos a pity that therersquosso much misunderstanding surroundingan essentially simple concept
Your transmitter is connected to yourantenna or load with a length of trans-mission line Transmission line theory tellsus that in an ideal lossless world if allthree of these items are perfectly matched(at 50 ohms or whatever) then all of theRF energy leaving the transmitter will ar-rive at the antenna and be radiated fromthere In the real world there will besome slight attenuation from the trans-mission line and some of the energythat does make it to the antenna will bereflected back to the transmitter by slightimpedance mismatch
The phase difference between the for-ward-going incident wave and the reflect-ed wave varies along the line but isconstant at any point on the line This iswhere the expression ldquoStanding Wavesrdquocomes frommdashalthough the waves actual-ly travel along the line the voltage nodesappear to be stationary
Where the voltages of the incidentand reflected waves are in phase there isa maximum and where they are out ofphase a minimum The Voltage StandingWave Ratio or VSWR is the ratio of themagnitude of the maximum voltage onthe line to the minimum There is also aCurrent Standing Wave Ratio which willhave the identical value so clearly the V
really) in dB But when we get right downto it a low value of return loss means thesame thing as a high value of SWRmdashtrouble coming up ahead fast
Those high SWR values mean that thepeak RF voltage at ldquonodesrdquo on the linewhere the forward and reflected voltagesadd in phase will be high As the wavesbounce back and forth repeatedly betweensource and load that voltage can becomevery high If it exceeds the dielectric break-down voltage of the line arcing willensue That Teflon insulation will breakdown to carbon and now we have ashort The short gives us another point ofhigh reflections and so the cycle contin-ues back towards the transmitter
Aside from the transmission line dam-age the transmitter doesnrsquot care much forthe mismatch either Again peak voltagesand currents are suddenly much higherthan planned for and will stress the ampli-fierrsquos components Even if the parts arenrsquotoverstressed to the point of failure effi-ciency drops and temperatures rise Atbroadcast power levels something gen-erally has to give pretty quickly Which iswhy so much attention has gone intoSWR detection and power foldback frommanufacturers
Dan Roach works at SW Davis BroadcastTechnical Services Ltd a contract engineer-ing firm based in Vancouver He may bereached at danbroadcasttechnicalcom
BY DAN ROACH
ENGINEERING
in VSWR is not needed and we can simpli-fy our expression to SWR without givingup anything (The continued popularityof that V in VSWR is another one of thegreat mysteries of our age)
A perfect load would result in anSWR of 100 an open circuit or a short atthe end of the line will give us an SWRnear infinity (there is some attenuationthat keeps us from getting all the waythere)
An alternate expression we donrsquot usemuch in broadcasting perhaps to ourown misfortune is Reflection Coefficientwhich is simply the ratio of the reflectedwave voltage to the forward wave volt-age A perfect match gives a reflectioncoefficient of 0 a short-circuit load has acoefficient of -10 and an open circuitrsquoscoefficient is +10 Conceptually this is alittle simpler to grasp than SWR But itamounts to the same thing
Next comes the very popular but per-haps overused expression of Return LossIf we take 20 times the logarithm of theratio of the magnitudes of the reflectedvoltage and the forward voltage we endup with a number in decibels that repre-sents the power ldquolostrdquo in the load betweenthe incident and reflected waves
One of my favourite textbooks de-scribes this whole concept as ldquosillyrdquoNevertheless it remains popular proba-bly because we all know how much engi-neers love to express things (all things
Reflections on standing waves
BDSept10qxdBD 19082010 1743 Page 39
The Davicom MAC wont
IIAC bull fi cf ons let you sleep
Its advanced filtermg un unless youre REALLY needed ctavicom
Intelligence amp Innovation t 1 418682 3380 i f 1418682 8996 www dav1comcom
The Western Association of Broadcastersthanks our valued sponsors who helped
make our 76th Annual Conferencesuch a success
Gold
Silver
Bronze
Patron
Platinum
A special thank you to the Delta Lodge at Kananaskis for being our long term hotel provider and sponsoringour early bird registration
Western Association of Broadcasters 2010 - 2011 Board of DirectorsRichard Kroeker President Mitch Bozak Past President Wade Moffatt Director Doug Gunn Director Tom Scott DirectorVic Dubois Director Tom Newton Director Neil Shewchuk Director Paula Davies Director Michael Olstrom Director
JOIN US JUNE 8 ndash 10 2011 IN BANFF ALBERTA TO CELEBRATE THE WABrsquoS 77TH ANNIVERSARY bull WWWWABCA
The Western Association of Broadcasterswould like to recognize and honour this
yearrsquos winners of the WAB Gold MedalAwards The Gold Medal Awards are presented to WABmember stations for outstanding contribution to the Canadianbroadcasting industry in the area of community service
The Radio Gold Medal winners for 2010 are
CKBI Prince AlbertGive a LittleLife Day
The Television Gold Medal winner for 2010 isCTV Edmonton for the Rink of Dreams
The Wolf 1049Regina ndash TheInterview
Al Thorgeirson
Menno Friesen
The 2010 Western Associationof Broadcasters Broadcaster ofthe Year is Al Thorgeirson
Menno Friesen is our newHonourary Life Member
The WAB 2010 BroadcastPartner of the Year isthe Kinsmen Foundationof Saskatchewan
BDSept10qxdBD 19082010 1743 Page 40
A
EOCUS 2010 CONFERENCE
The Foundation Assisting Canadian Talent on Recordings With Support From Canadas Private Radio Broadcasters
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 BGR 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 CHS ltFEFF4f7f75288fd94e9b8bbe5b9a521b5efa7684002000410064006f006200650020005000440046002065876863900275284e8e9ad88d2891cf76845370524d53705237300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c676562535f00521b5efa768400200050004400460020658768633002gt CHT ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef69069752865bc9ad854c18cea76845370524d5370523786557406300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt CZE 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 DAN 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 DEU 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 ESP ltFEFF005500740069006c0069006300650020006500730074006100200063006f006e0066006900670075007200610063006900f3006e0020007000610072006100200063007200650061007200200064006f00630075006d0065006e0074006f00730020005000440046002000640065002000410064006f0062006500200061006400650063007500610064006f00730020007000610072006100200069006d0070007200650073006900f3006e0020007000720065002d0065006400690074006f007200690061006c00200064006500200061006c00740061002000630061006c0069006400610064002e002000530065002000700075006500640065006e00200061006200720069007200200064006f00630075006d0065006e0074006f00730020005000440046002000630072006500610064006f007300200063006f006e0020004100630072006f006200610074002c002000410064006f00620065002000520065006100640065007200200035002e003000200079002000760065007200730069006f006e0065007300200070006f00730074006500720069006f007200650073002egt ETI 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 FRA 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 GRE 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 HEB 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 HRV (Za stvaranje Adobe PDF dokumenata najpogodnijih za visokokvalitetni ispis prije tiskanja koristite ove postavke Stvoreni PDF dokumenti mogu se otvoriti Acrobat i Adobe Reader 50 i kasnijim verzijama) HUN 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maken die zijn geoptimaliseerd voor prepress-afdrukken van hoge kwaliteit De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 POL 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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 25
Stan Klees The Original Canadian Music Man (Part 2)
When we last left Stan Klees hersquodbeen in Toronto radio for sever-al years but when his father be-
came ill he gave up his radio career andgot a job at the post office to help paymedical expenses But fate soon steppedin
Stan fell in love with a dancer in theBroadway touring company of Kiss MeKate and because of her ended up spend-ing a lot of time in New York The fre-quency of his trips led to a reservations jobat TCA (later Air Canada) which came inhandy a few years later when CBC TV pro-ducer Stan Jacobson was flying BobbyDarin into Toronto for an appearance onCross Canada Hit Parade
ldquoBy this timerdquo Klees remembered ldquoIwas working for ATCO Records and I wasat CBC waiting for Bobby Darin to fly inIt was my job to look after him once hegot there Stan (Jacobson) came over tome and said lsquoNew Yorkrsquos fogged inDarinrsquos not comingrsquo I said lsquoGive me aminutersquo I made a phone call to Air Canadaand got my old manager I told him theproblem and he said hersquod call me backwhich he did Hersquod got Darin on the nextAmerican Airlines flight into Toronto Iwent to the airport to pick him up gothim to CBC and we became good friendsIn fact he stayed in the guest room at myhouse that night because he couldnrsquot getback to New York We traveled a lot to-gether over the years had a lot of funand I always say that I owe my career to
Bobby Darin because of all the peoplehe put me in contact withrdquo
Klees and Darin remained friends un-til Darinrsquos death in 1973
Another friendship that turned into asuccessful long-time working relationshipwas with Walt Grealis
In 1964 Grealis a former Torontopolice officer and Klees launched RPMWeekly and ran it for the duration of itsexistencehellip with a little help from Stanrsquosmother Klees smiles as he remembersldquoMy mother was the patron saint of RPMWhenever we didnrsquot have enough moneyto pay the post office or the printer shersquodloan us whatever we neededrdquo
Stan and Walt also co-founded theJUNO Awards which began as the RPMAwards
ldquoAt firstrdquo Klees recalls ldquowe thoughtwersquod just do a poll so we put a ballot inRPM people filled it out and mailed orfaxed it back As I recall we got about 150responses but the winners didnrsquot receiveanything
ldquoSomebody came into the office oneday and said lsquoItrsquod be nice if you sent thewinners a scroll or something that theycould hang on the wallrsquo so I designedone and we sent them out The followingyear we decided to throw a party andinvited 75 peoplemdashand 150 showed upWithin 20 minutes there were no sand-wiches left and the bar was finished Waltread off the winnersrsquo names they cameup to pick up their awards and it wasoverrdquo
At the next yearrsquos ceremony Stanrsquosmother came to the rescue once againand made enough sandwiches to lastthrough the eveningrsquos festivities
The RPM Awards eventually becamethe JUNO Awards and a few years laterthe Canadian Academy of Recording Artsamp Sciences an organization set up specif-ically to handle the Awards took over con-trol Stan and Walt stopped going to theJUNOs in 1996 as they were both disap-pointed at how they were treated
Stan Klees was a very early supporterof Canadian talent Long before the CRTCbrought in the CanCon regulations which
DOUG THOMPSON
Stan fought long and hard for he wascreating Canadian hit records with artistslike Shirley Matthews and Little Caesar andthe Consuls on labels such as Tamaracand Red Leaf Stanrsquos design of the MAPLlogo is still in use today
At the 2001 SOCAN dinner whereKlees was given a Special AchievementAward the audience of Canadian musi-cians songwriters and publishers gavehim a seven-minute standing ovation
Although Walt Grealis who died ofcancer in 2004 received the Order ofCanada in 1994 for his contributions tothe Canadian music industry Stan Kleeshas not yet been so honoured
Itrsquos time we change that
Doug Thompson can be reached by e-mailat dougtrogerscom
BDSept10qxdBD 19082010 1743 Page 25
Introd ucing
Connect your music scheduler directly to your PPM~ listeners
I CE + REACT I
dleercsworkscom 1877774107bull
wwwmediamonitorscom wwwgselectorcom
~2002-2010-Honlcon All ll91u- Allshylheproporyol___
26 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Ants donrsquot sleep
Do you believe that ants donrsquotsleep Do you believe that agiraffe can go without water
longer than a camel Whether or not youbelieve these statements depends on whosays them
Apparently if a person with a foreignaccent told you these things you would-nrsquot believe them
Why According to research at theUniversity of Chicago a foreign accentreduces credibility in ways that the speak-er and the listener donrsquot consciouslyrealize Because an accent makes a per-son harder to understand listeners areless likely to treat what they say as truth-ful The credibility decreases even moreas the accent thickens
ScienceDaily summarized the study asa way ldquoto test the impact of accent on cred-ibility American participants were askedto judge the truthfulness of trivia state-ments by native or non-native speakersof the English languagerdquo and providedtop line findings from the research
Boaz Keysar is a Professor of Psychol-ogy at the University of Chicago and anexpert on communication Keysar saysldquoThe results have important implicationsfor how people perceive non-native speak-ers of a language particularly as mobili-ty increases in the modern world leadingmillions of people to be non-native speak-ers of the language they use daily Theaccent makes it harder for people to
understand what the non-native speakeris saying They misattribute the difficultyof understanding the speech to the truth-fulness of the statementsrdquo
This is perhaps the most relevant out-come of the study for commercial writersand producers If people cannot be clear-ly understood they cannot be believed Wedonrsquot disbelieve consciouslymdashthe accenttricks us into thinking we donrsquot believe itsimply because we donrsquot understand itNow what
There are many great commercials withso-called foreign accents in them Cleverwriting and a unique sound makes thesecommercials really pop Such commercialshave been running for yearsmdashwe can onlyassume they work or the creative wouldhave changed ages ago
The unmistakable voice of HughHeron of Heathwood Homes is just thatmdashunmistakable His voice oozes credibil-ity due in large part to the fact that healways speaks with sincerity While theoccasional word or phrase in his thickScottish accent may be difficult to wrapyour ear around the overall tone of hisvoice makes Hughrsquos commercials standout He told me recently that people hemeets on the street treat him like a friendbecause they feel like theyrsquove met himbefore His voice is unique and memo-rable Thatrsquos why his commercials work
One of my favourite commercialsmakes fun of the stereotypical human
MAUREEN BULLEY
response to people who donrsquot speak yourlanguage ldquoGood Morning is this theinformation deskrdquohellip the opening linein this classic spot for SAS Airlines fea-tures an American speaking to a Europeanhe believes doesnrsquot understand him Sothe American speaks English but does soextremely loudly and extremely slowly Asit happens he is speaking to a British manwho speaks English very well thank youvery much Ironically the American isoverseas and the tables are turnedmdashnowhe is the man with the supposed accent
So is there a place for foreign accentsin radio advertising
Irsquom not entirely sure but what I doknow is that participants in the RadioPower Tools research gave low scores tocommercials that contained a foreign ac-cent if it was ldquoa voice that drips with anon-mainstream accent spoken only bya small group within the population andused for no apparent reasonrdquo
Clearly the operative here is ldquono ap-parent reasonrdquo So if it makes sense toinclude a voice with an accent do so withpurpose I would also suggest using a voicewith a genuine accent instead of tryingto replicate one Yoursquoll be disappointedwith the finished sound of the piece andyour client will be disappointed with theresults of their advertising unless yourvoice talent can truly nail that accent theydonrsquot naturally possess
So do ants sleep or not Accordingto BBC Earth on average a single workerant in Britain takes 250 naps a day buttheyrsquore only a minute long The Queenfalls asleep at far more regular intervalsthan her royal subjects Guess they canrsquotunderstand a word she says
Maureen Bulley is president of THE RADIOSTORE She may be reached at 1-888-DORADIO or at doradiototalnet
BDSept10qxdBD 19082010 1743 Page 26
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plus a chance to win an iPad bull
Congratulations Facebook you rockAccording to Hitwise Facebook has become the most
visited website in the United States Its market share ofvisits was up 185 over the same time last year Just tocompare Google was up around nine percent
I was going to Google what that meant but it justseemed cruel
I believe it means that we are spending more timepoking people we wouldnrsquot waste the time of day to chatwith than we are looking up important stuff like sportsstats or interesting uses for peanut butter (which incidentally include lubricant pet pill disguiser andpaper label remover Really I Googled it)
Wersquove all Googled ourselves from time to time manyof us using a computer
But facebook it Facebook is taking over the worldAs you read this I am on Facebook Go aheadhellip go
friend mehellip Irsquoll be there Itrsquos where I live nowFacebook tempts us with the egotistical promise that
someone somewhere on the planet really really wantsto know every single errant thought that crosses our
minds AND they want to see photos AND they want toknow what we think about their thoughts AND photos
Capitalized conjunctions aside Facebook is theperfect place to cut and paste the creative work of othersinto our electronic personas instead of actually doingsomething creative or original ourselves thus savingtime that we can then use to do more poking and lesstalking How am I today Just check out the stolen lyricfrom someone elsersquos song I have posted as my ldquostatusupdaterdquo Apparently today I am a little Olivia NewtonJohn (pre-Grease)
Itrsquos a diseaseI must comment on your new cat photo or I will dieOops hang on a sechellip gotta return a poke Back
now LMAO Freakinrsquo funny catsLike you I joined initially to see what all the fuss
was about In its original days Facebookers were lessconcerned about security so you could scan astrangerrsquos profile check out their friends and eventheir friendsrsquo friends It was a voyeuristic orgy of peek-age Not that any of us did that sort of thing of course
Once the lurking was curtailed the search was on forco-workers and family members as we embarked on awildly competitive jag to snag as many friends as possible
In those early days getting a Friends request was agiddying high
Ooooohhellip someone wants to be my friend INSTANTADD
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 27
Poke-poke
BY MARK LA POINTE
status update
BDSept10qxdBD 19082010 1743 Page 27
Now of course we are more discerning of the company wekeep Do I know them Will they clutter my page with applica-tion drivel and invites to lame events Or worse will they notbe interested in my brilliant application newsfeed and my ldquoohso importantrdquo event
After the friends came the gameshellip sorry ldquoapplicationsrdquo Nowwhen Irsquom too tired to poke I can find out what kind of dog Iam or what country song tells my storyhellip or God help me playFarmville (along with over 83 million other monthly users)
(By the way my answers are dachshund and Goodbye EarlAlso I have never been too tired to poke I know it happens tomen my age but knock on wood I still can)
And letrsquos not forget the frustration of the endless programupdates I just figure out where everything is so I can steer theUSS Facebook without having to rely on Mr Sulu whenBAMhellip my life is chaos again and instead of checking my noti-fications I am driving straight into the sun while Yeoman Randlooks intensely into the soft focus camera In its present incar-nation I still canrsquot find the damn ldquoSign outrdquo tab
It has only taken a few years for a simple social networkingtool to become the worldrsquos biggest scrapbook Our need toshare has even pushed into the formerly sacred Have you seenthe video of the couple that interrupted their ldquoI dosrdquo to updatetheir Facebook status from ldquosinglerdquo to ldquomarried I think I actu-ally threw up a little that time
Remember first second and third base (No not baseball)It has been re-faced
Now therersquos ldquoFace-baserdquo that magical part of love when youchange your status from ldquoSinglerdquo to ldquoIn a relationshiprdquo I assumeit happens after yoursquove rounded the bases a few times
Itrsquos sooooo cute In the same way itrsquos cute when your neigh-boursrsquo kids spray-paint ldquoBUTT FACErdquo on your garage door
FB is a giant black hole of time and effort sucking in every-thing around it without mercy while only giving back invita-tions to play Mafia Wars
Fan Pages are big business now as entertainers and retailersand people with causes can use FB to continue to shamelesslyhump their agendas and doo-dads
Sadly I am now turning into the Facebook equivalent of acranky old man I hate it when my friends donrsquot use actual pho-tos of themselves as their profile pics Since I never actually seethem face-to-face anymore without those photos I have no ideawhat they look like During the Winter Olympics I assumed allmy friends had become hockey sweaters or red leafs
Also I am protective of my Wall Lame status updates nowequal instant ldquoHiderdquo for you ldquoI love my dogrdquo while accurateis your one-way ticket to GONE-ville I may even un-friend youfor that juicy contribution
I would moan on a little longer but in the time it has takenme to write this I have missed 16 crucial status updates (Trevorand Aaron are now friends) three pokes (which still make megiggle like a nine-year-old who thinks ldquopianistrdquo is dirty) and twopage suggestions (Join if you think RUSH deserves inductioninto the R and R hall of famehellip which I do) So I am hittingthe ldquosign outrdquo tab (which I just found thank you very much)
Mark La Pointe is a freelance writer and voice actor forwwwKillervoiceoversca or at least he would be if he would stopfooling around on Facebook He may be reached by e-mail atmarkannounceryahooca
BDSept10qxdBD 19082010 1743 Page 28
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 29
Gord James comes home
When I was 14 my buddies allwanted to be famous sportsheroes or rock stars I wanted
to be Gord JamesMy obsession with radio came to me
like most of us at an early agemdasheight tobe exact By the time I was 10 and livingin Southern Ontario I knew exactly whichjocks sounded great and by 14 there wasno one better to my ears than Gord James
Gord James is one of the few yeomanof an era in Top 40 and rock radio thatmany view as the halcyon days of radiorsquossound Hersquos still doing itmdashand doing itevery bit as well as he ever has
The latest incarnation of the GordJames Experience is at Hamiltonrsquos newVinyl 953 a place that feels right to himbecause the geography that surrounds thebroadcast studios is literally home
Gord went to high school at Saltfleetin Stoney Creek (now part of Hamilton)and did the WKRP town-to-town up-and-down the dial thing in his first few yearsincluding stops in Cambridge LondonCornwall and Kitchener before landingat CKOC Hamiltonrsquos home of the BIG500 Countdown in the early rsquo70s
In 1974 the now legendary J RobertWood interviewed Gord for an openingat CHUM-FM free form at the time Butit was the ldquocoolrdquo station 1050 CHUMwhere Gord wanted to be
ldquoThank you for coming in and good-byerdquo was the response he remembers
ldquoI realized how much I had to pull upmy boot straps to hang with those guysrdquohe recollects James was talking about thebig voices such as John Majhor TerrySteele Jim Van Horne Mike HollandRoger Ashby and Bob Magee (Magee nowholds down the morning drive slot atVinyl 953 helping give that station a def-inite CHUM flavour that works perfectly)
But it wasnrsquot long before James land-ed a gig at CHUM-AM doing all-nightsand filling in on day shifts now andthen By 1978 CHUM-FM was being pro-grammed by a young upstart named RossDavies and he wanted Gord to comeover to the FM side of the building Thateventually happened too with weekendsafternoons and in 1983 as morning hostalong with Rick Hodge
ldquoThere are so manymemoriesrdquo said James
ldquoOne really stands outI was filling in for RogerAshby As we were doingour birthday feature onair it was mentioned thatit was my birthday andall of sudden a lot ofpeople gathered by thedoor and started singingHappy Birthday I heardtwo younger singingvoices through my head-set and realized that TomJokic our producer had patched in twoof my three children Rachel and Kevinfrom a cell phone and they were singingtheir hearts out out of tempo and out oftune with the rest of the group and Ithought that sounded even better becauseof itrdquo
The sound is what matters to GordJames And he says the fun has not goneout of it And sitting chatting with him is
JAMIE WEST
like pulling into a filling station for pos-itive energy
Vinyl PD Derm Carnduff says thatgetting Gord on board at Vinyl was a nobrainer
ldquoGordrsquos name came to mind prettyquickly His heritage as a Toronto radiopersonality would give us instant credi-bility but ultimately his talent made
Gord one of our top candidatesrdquo saidCarnduff
ldquoHis knowledge of themusic his wit and dedica-tion serve his audience ex-tremely well and the radiostation as wholerdquo Carnduffsaid ldquoAnd oh yeah hersquos gotan okay set of pipes toordquo
ldquoThe saying at CHUMused to be lsquoletrsquos have somefunrsquordquo remembers Gord
I ask him if hersquos still hav-ing fun
ldquoTherersquos no question thatIrsquod do it all over againrdquo Gord
responded ldquoonly this time Irsquod betempted to break a few more rulesrdquo
Now thatrsquos the spirit of a true rockjock shining on after nearly 40 years ofconnecting with all of us
Jamie West is CEO of Westpro Media Incbroadcast consultants and creative contentsuppliers He may be reached by e-mail atwwwwestpromediacom or at 905-541-0127
BDSept10qxdBD 19082010 1743 Page 29
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30 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Fact is facts donrsquot mattermuch anymorehellip
One of the things I enjoy most is alively debate with friends whohave differing points of view I
like the way people get charged up aboutthings they really care about how theyshape their thoughts to support theirarguments
I particularly enjoy it when the debateis over and in the best instances wersquoveall learned something from each otherAnd maybe if our minds are not onlyengaged but ldquoopenrdquo we might find ourposition moving begin questioning theplace where opinion started and realityor facts kick in Unfortunately it seemsthat fact-based debate is a dying art
A new study from University ofMichigan researcher Brendan Nyhan en-titled When Corrections Fail The Persistenceof Political Misperceptions shows that peo-ple who have based their beliefs on mis-information rarely change their mindseven when presented with the facts Evenmore disturbing they often cling evenmore strongly to their beliefs when theyare proven to be inaccurate a phenome-non Nyhan has dubbed ldquobackfirerdquo Notsurprisingly this reaction is most com-mon when it comes to partisan issuesaround politics and social issues
Nyhanrsquos recent study is a follow-upto research he completed with associatesat the University of Michigan in 2005and 2006 Those studies showed a basichuman tendency to continue to believe
in facts we carry in our heads even whentheyrsquove been proven false Nyhan says thisis worse than merely being misinformedit means our views are entrenched andnot subject to sway by any informationsource It isnrsquot information thatrsquos missinghere but rather a basic emotional responsethat makes smart people hang on to falsefacts for reasons it is hard to define
Nyhanrsquos study as well as previousstudies conducted in 2005 and 2006around facts vs perception attempts tounderstand why intelligent people con-tinue to accept misinformation as fact inthe face of contrary proof This may notbe a new practicemdashpeople have alwaysshaped facts to fit the outcome they wantmdashbut Nyhan and others believe there ismore reason for concern now than atany other time
Nyhanrsquos study suggests the underpin-nings on which governments are chosenare becoming more fractured He sayswersquore filtering the information we receivethrough a prism and end up getting areal divergence on all sorts of issues Andthat makes it really hard to have intelli-gent debate He equates the electoratersquosview on politics to sport and says peoplesupport a team because they are emo-tionally committed to them they absorbthe misinformation they need to contin-ue their supportmdashfor better or for worse
Nyhan says we need a ldquosupply-sideapproachrdquo where we try to enforce and
NANCY SMITH
increase the ldquoreputational costsrdquo on peo-ple and institutions who promote bad in-formation Given the numbers it seemsunlikely that this is a viable solutionPartisan news hosts and their networksare making millions while more moder-ate media languishes The cycle continuesbecause audiences are attracted to newsoutlets that reflect their beliefs howeverinaccurate they may be
In fairness to media consumers it isoften difficult to separate whatrsquos accurateand what isnrsquot particularly within an envi-ronment where we get our news in bite-size pieces with little context But Nyhansays the really frightening pattern isnrsquot justwhere we get our news but how we useit If we refuse to change beliefs that arebuilt on inaccuracies the consequencescan be devastating
I read a quote attributed to Kant thatseemed appropriate to Nyhanrsquos studyldquoMankind may be crooked timberuniquely susceptible to ignorance andmisinformation but itrsquos an article offaith that knowledge is the best remedyIf people are furnished with the facts theywill be clearer thinkers and better citi-zens If they are ignorant facts will en-lighten them If they are mistaken factswill set them straightrdquo
Even Kant didnrsquot anticipated the soci-etal impact of spin doctors and media inthe 21st century
Nancy Smith is ChairCEO of NextMedia a Toronto-based business consulting and marketing company She may bereached at (905) 468-7774 or atnsmithnextmediacompanycom
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T 2 0 4 8 8 9 9 2 0 2 E G N E I L S O N D E M A M B C A
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VIS
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ED
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RIE
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FM PROTECTION RULES ARE CHANGING
BDSept10qxdBD 19082010 1743 Page 30
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 31
Victoria a few days each weekGeorge Gordon who had been
morning Anchor at News1130Vancouver has moved to
CFRA Ottawa as morn-ing News Anchor Hersquosalso tasked with coach-
ing and mentoring otheron-air personalities
There were a number of changesat Corus Entertainment relatedto Corusrsquo most recent organi-zational review to streamlinedecision-making and clarifyroles and mandates Among
the changes Corus TelevisionmdashReporting toDoug Murphy Exec VP and President of CorusTelevision are Colin Bohm VP InternationalAndrew Eddy VP Affiliate Sales Bill Knight
VP Business Developmentand Planning Gerry MackrellVP Airtime Sales Susan RossVP Strategic Planning SusanSchaefer VP Head of Networksand Marketing and JoannaWebb VP Head of Program-ming and Production CorusRadiomdashReporting to HalBlackadar Exec VP and interimPresident of Radio are DaveFarough VP Brands and Pro-gramming in Toronto (was GMat CFPLCFPL-FMCFHKFMCKDK-FM London) Chris Sisammoves in [see below]) DavidHuszar VPGM Interactive andEmerging Platforms (was VPGM Corus Interactive ampIntegrated Solutions) NeilCunningham Director of SalesWestern Canada Garry McKenzieGM Corus Radio Vancouver(was GM at Corus RadioCalgary) Doug RutherfordVPGM Corus Radio Alberta(now also GM at Calgary)Suzanne Carpenter VPGM
CTVrsquos Lloyd Robertson has an-nounced his retirement set fornext summer By putting itoff until then hersquoll roundoff his CTV career at 35years from the day he
joined then-Anchor Harvey Kirck in1976 as co-Anchor of CTVNews Hersquos been Chief Anchorand Senior Editor since 1983Lisa LaFlamme 45 is his suc-cessor She began her broad-cast career at hometownCKCO-TV Kitchener in 1988Reporting stints include IraqAfghanistan Sri Lanka Haitiand as a political correspondent in OttawaFormer NBC News Foreign CorrespondentDawna Friesen is the next Anchor of CanwestrsquosGlobal National succeeding Kevin NewmanFriesen a native of Winnipeg began her careerat CKX-TV Brandon then worked at CBC andCTV before being hired by NBC in 1999Friesenrsquos reporting duties took her throughoutEurope and the Middle East from her base inLondon CKYCITI-FM Winnipeg GM Tom Scottreturns to Citytv Winnipeg thisfall again as GM Scott whojoined Citytv in 2008 moved
to the radio side to be GM at the Rogers-ownedradio stations after the previous manager wastransferred to Vancouver A new GM for theradio cluster is being sought CTVglobemediaSr VP Corporate Communications BonnieBrownlee is no longer in place Her successor isScott Henderson VP Communications Brownleewho joined CTV in 2007 succeeded Mary Powersin the position Douglas Elphick joined Joytv10 Vancouver (ZoomerMedia) as GSM Elphickhad been Director National Sales WesternRegion for CTVglobemedia and was mostrecently with the CTV Olympic BroadcastConsortium Brian Blackburn is no longer GSMat the Jim Pattison Broadcast Group (JPBG)radio stations in Victoria A successor had yetto be named at press time In the interim BruceDavis VP of Sales for JPBG and GM of theKelowna radio properties is filling in Hersquos in
Make sure that BroadcastDialogue has your peoplechanges E-mail station
news to howardbroadcastdialoguecom
LloydRobertson
Dawna Friesen
Lisa Laflamme
Susan Ross
BonnieBrownlee
George Gordon
Joanna Webb
Dave Farough
Andrew Eddy
Chris Sisam
Douglas Elphick
Susan Schaefer
ScottHenderson
David Huszar
Doug Rutherford
Garry McKenzie
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 31
32 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
1071 Abbotsford as Morning Show Hosthellip At new Country sta-tion 1007 HANK-FM Bridgewater launched July 22 JonathanCrouse moved from afternoons on sister station CKBWBridgewater to be the morning show Host Nick Yorston who
moved from Yellowknife does morning newsAndrea James moved from sister station CKDR927 Dryden to do middays while Alicia Huntermoved from CKBW for HANKrsquos afternoon show
Gerry Pigeon whorsquos been with Corus RadioCalgary the past nine years the last six as RSMhas moved to NL Broadcasting in Kamloops asGSM for the companyrsquos three stationsmdashCHNLCKRV-FM and CJKC-FM Shelly Datseris hasbeen appointed Manager Communications atTeletoon Toronto Her background includes sev-en years at Rogers Communications and at RogersTV Diana Swain has beenappointed to Senior Correspon-dent of the CBC News inves-tigative unit The CBC TorontoAnchor will continue to be anoccasional fill-in Anchor on TheNational Dale Jubb is the newManager of Operations at CTV
Calgary Jubb moved from his CEO position atvideo production facility Empowered Media inOttawa Former Ops Mgr Karen Irvine movedto Manager On-Air Operationshellip Justin Park
moved to CTV Calgaryrsquos engi-neering department from sisterCTV Reginahellip Joe McFarlandND at 1021 FM The Lounge(CJCY-FM) Medicine Hat sinceits launch in 2008 moved toCorus Radio Calgary as aReporter New MD at JACKCalgary is Jeff Walker exMDSwing Announcer at K-97Edmonton Chad Thomas hasreturned to Astral Radio Calgaryas Digital Accounts ManagerHe left the stations to found anagency when they were ownedby Standard Radio CalgaryhellipDavid Lee is the new Country Manager Canadafor RCS CanadaMedia Monitors Hersquos based inToronto Lee succeeds Ross Langbell who leftthe company this past spring Jess Bradyjoined Corus Cornwall as Morning Anchor and
Corus Radio Eastern Ontario and VPGMCHEX TV Peterborough and CKWS-TV KingstonMichael Harris GM CKWS-TV and CHEX TV(was GM of CHEX TV only) JJ JohnstonGM Corus Radio Cornwall Kingston andPeterborough (was GM at CorusRadio Vancouver) No longerwith the company are CornwallGM Scott Armstrong and CorusKingston [radio amp TV] GMMike Ferguson who retiredend of August Former CorusRadio Peterborough GM BrianArmstrong moves to GSM) ChrisPandoff VPGM Corus Radio
Toronto and Hamilton (was VPGM for CorusRadio Toronto only but now adds Hamiltonduties held by Suzanne Carpenter) Chris SisamVPGM Corus Radio Southwestern Ontario(based in London Sisam will be responsiblefor Corus Guelph Corus KitchenerCambridgeand London Guus Hazelaar of Corus Guelphhas retired Lars Wunsche GSM Corus RadioToronto (was GM at Dave FM (CJDV-FM)TheBEAT (CKBT-FM) Kitchener)
Mike Finnerty the former Daybreak Host at CBCRadio Montreal returns this fall to anchor themorning show He left last year to work as anonline editor for The Guardian in London NancyWood hosted Daybreak for six months afterFinnertyrsquos departure She left earlier this yearAstral Radio BC Peace Region Brand Director JayTerrence after 10 years at that location three asPD moved to sister station CJAY Calgary tobecome Assistant Brand Director (Brand Directoris Astral nomenclature for PD)hellip After more than 21 yearsCTV Calgary News Anchor BarbHiggins has left her job to
become a mayoral candidate in this fallrsquos elec-tions Higgins and co-anchor Darrel Janz an-chored the News at 6 since March 8 1989 andare considered the longest serving anchor teamin Canadahellip Mark Russett has been promotedto GSM at Newcap Radio Ottawa He joined thestation five years ago as Retail Sales ManagerhellipKenny Jones Morning Show Host at Country933 Fort McMurray for the past nine yearsheaded to Rogers-owned sister station Country
JJ Johnston
Chris Pandoff
Lars Wunsche
Michael Harris
Jay Terrence
Barb Higgins
Kenny Jones
Gerry Pigeon
Mark Russett
Diana Swain
Shelly Datseris
Dale Jubb
Justin Park
Karen Irvine
Jeff Walker
Joe McFarland
Chad Thomas
David Lee HBA
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 32
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 33
Reporter The University ofWestern Ontario graduate madethe move from LondonhellipSheldon MacLeod the formerNDMorning Editor at CKBWBridgewater is now a WeekendNews Anchor and afternoonReporter at News 957 Halifax
Earle Mader PD at C100 Halifaxhas retired Mader spent his30-year broadcast career withthe CHUM station the last twoand a-half years as PD TheBOUNCE PD Chris Duggan has
taken over as PD for both stations Mader won Music Directorof the Year honours (secondary market) at the 2002 CanadianMusic Week Jennifer Yascheshyn has been promoted to PD atCHUM Kingston from Promotions and Marketing Director Shesucceeds Dan Melon who is moving to the faculty at OttawarsquosAlgonquin College New Marketing and Promotions Director isShawn Whalen who continues with his regularFLY-FM Kingston on-air shift Matthew Waddellmoved to TELETOON Canada in Toronto asCreative Director Most recently Waddell wasAssociate Creative Director at Astral TelevisionNetworks Kapila (Kaps) Ratnayake is the newChief Engineer at Corus Radio Cornwall He
had been with Rogers RadioCalgary Succeeding him isJim McTighe from CFJC TV7Kamloopshellip Mid-summer JohnWaterman became the ND at981 FM CKBWHANK (CJHK-FM) Bridgewater Watermanhad been with ATVCTV Halifaxand most recently 917 TheCoast Sechelt
Mark Lade after 50 years behindthe microphone has called itquits During his career Ladeworked at such venues as OwenSound Woodstock Hamilton Chatham NiagaraFalls Welland and London his last stop beingOldies 1410 CKSL London Jennifer Stewart hasbeen promoted to Exec Director of AcquisitionsDevelopment and Feature Film NetworkProgramming at CBCrsquos English TelevisionServiceshellip Ceara Kavanagh has moved from her
Shawn Whalen
SheldonMacLeod
Jess Brady
JenniferYascheshyn
Earle Mader
Jim McTighe
Mark Lade
MatthewWaddell
KapilaRatnayake
JenniferStewart
BDSept10qxdBD 19082010 1743 Page 33
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CBC Radio-Canada
34 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
PD gig at Vibe 985 Calgary (now Virgin Radio98-5) to return to 1073 KOOL FM Victoriawhere shersquos the afternoon drive Hosthellip DerekLuis is new CEO at National Screen InstituteCanada (NSI) succeeding Susan Millican Hewas a SUN TVQuebecor Media Executivehellip PaulSedik ex of Astral Media Television has landedas Regional General Manager Central Ontarioat NEWAD a Toronto-based agencyhellip FAN 590Toronto fired the morning drive team of DonLandry and Gord Stellick plus morning showHost Mike Hogan Also gone are Announcer RickRalph and Producer Brian AngusTaking over mornings on aninterim basis was Toronto radioveteran Jeff Lumby News 957Halifax talk show Host AndrewKrystal has moved to mid-mornings at The Fanhellip MarkMorris joined 1039 The JuiceKelowna as Afternoon Driversucceeding Ken Allan Joonyer
Morris had been with SUN FM Penticton hellipEdmonton market veteran Shane Michaels isthe new Afternoon Drive Host at 963 CapitalFM Edmonton succeeding Jason Roberts
Roberts moved to 1049 EZ Rock Edmonton asAfternoon Drive Host which resulted in LochlinCross to handle mid-days at The Bearhellip BrentBrooks is now the Morning Host at COUNTRY95 Lethbridge The 25-year veteranrsquos stops haveincluded Calgary Red Deer and Lethbridge withvarious roles such as PD MD and various on-air postshellip Taking over the midday show at Q99Grande Prairie is Renn Davies who moved fromZ99 Red Deer Former midday Host WardLivingston now does drive afterChristy Farrel whorsquod held theposition as well as being MDmoved to Sun FM PentictonPDmorning show Host PaulOuellette adds music dutiesAlso joining the team is CristyEllen from CJNS Meadow LakeSK taking over the productioncreative post
Tamara Konrad has become GMGSM at CKEA957 Edmonton Konrad moves to the HarvardBroadcasting station from her Ops Mgr position
CearaKavanagh
Renn Davies
Derek Luis
Andrew Krystal
Paul Sedik
Brent Brooks
Lochlin Cross
Ward Livingston
Cristy Ellen
Tamara Konrad
BDSept10qxdBD 19082010 1743 Page 34
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at Corus Edmonton where shewas the Ops Managerhellip Inaddition to his GSM responsi-bilities at X929 (CFEX)Calgary Gary Brasil is now alsothe National Sales Manager forthe Harvard grouphellip BroadcastEngineer Chris Terpsma theChief Engineer at VistaBroadcasting has moved tobecome responsible for techoperations at Harvardrsquos newstations in Edmonton and RedDeerhellip Angie Norton hasbecome the new Business Manager forHarvardrsquos Regina and Yorkton stationshellip AndChristian Hall in addition to his responsibilitiesas PDOps Mgr at X929 Calgary is nowProgram Manager for the Harvard AlbertaRadio cluster After 12-years Bill Toffan hasretuned to 1049 The Wolf Regina as PDMorning
Show Host He succeeded Chris White who recently joined theHarvard sales department after having been on the air for 15years and PD for the last three
Heather Ostertag is no longer PresidentCEO of FACTOR theFoundation Assisting Canadian Talent On Recordings Brian
Hetherman FACTORrsquos VP of Industry Affairshas assumed GM duties until anew president is appointedhellipEldon Duchscher after 21 yearswith the Saskatoon Media Groupmdashthe last few years as NewsDirectormdashhas resigned a moveprompted by an opportunity of-fered to his wife at the Universityof Calgary Duchscherrsquos NDposition at CJWW Country 600Magic 983929 The Bull wasfilled by Vanese Ferguson KateBuick after 15 years at CD 989Simcoe is now PDMidday Hostat K-Rock 1055 CharlottetownSucceeding her in mornings atSimcoe is Asta Syri who joinedGerry Hamill and Renee BerubeCD 989 VPGM Blair Daggetttook over PD responsibilitieson an interim basis AcadiaBroadcasting Thunder Bay PD
Sandra Dolynchuk resigned citing family reasonsShe returned to Winnipeg and joined K-Rock1007 as PDhellip A (CKVR-TV) Barrie AnchorLance Chilton after almost 12 years as even-ing news Anchor has moved on leaving thebroadcast business to try his hand in realestate Rhonda Messieh is the new MarketingManager at CHCH News Hamilton Prior tothat shersquod been Marketing Manager for CorusEntertainmentrsquos CMT Paul Timm has been ap-pointed Digital Accounts Manager for AstralRadio Manitobahellip CBC has appointed Greg Guyas the Senior Communications Officer for NovaScotia Guy has 23+ years experience at theHalifax Herald and with his own companyhellipDavid Magro is now responsible for imaging andcommercial production withinthe Rogers Radio Toronto clus-ter production department His20-year career includes stops atVirgin Radio 999 Toronto CorusToronto New Flow 935 Toronto
and Z103 Toronto Marvin Piuti is now ND at897 Sun FM (CJSUFM) Duncan Most recent-ly he was with CHEK-TV Victoria The New VImdashnow A (CIVI-TV)mdashVictoria and is an alumnusof Citytv TorontoMuchMusic He succeeded RicRathburn who retired Samantha Cook has suc-ceeded Brian Bolt as the Program Coordinator
for the radio broadcasting pro-gram at Hamiltonrsquos Mohawk College Cookbrings 10 years of broadcast experience to hernew position having worked at Country 953Hamilton Energy FM Toronto Kiss FM Torontoand YTVhellip Darryl Henry moved to 981 CHFIToronto after having done mid-days at Astralrsquos973 Torontohellip Stephen Smart formerly of CTVBritish Columbia has moved to become theLegislative Correspondent in Victoria for CBCTelevisionhellip Mastermind is no longer the after-noon Drive Host at Virgin Radio 98-5 CalgaryHolding that spot now is Simon Mitchell abroadcast veteran with stops in AustraliaVancouver and Victoriahellip Michael Lewis is nowChief Engineer at Starboard Communications inBelleville The former Rogers Radio Lethbridgeemployee also provides technical services toDAWG FM Ottawa
Will MacKay ex of Corus Radio Kitchener is the
Stephen Smart
VaneseFerguson
Gary Brasil
Christian Hall
Chris Terpsma Chris White
Bill Toffan
HeatherOstertag
Asta Syri
Kate Buick
EldonDuchscher
SandraDolynchuk
David Magro
Greg Guy
Marvin Piuti
Samantha Cook
Paul Timm
RhondaMessieh
Will MacKay
BDSept10qxdBD 19082010 1743 Page 35
36 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
new GMGSM at Newcaprsquos K-Rock 893 KentvilleMacKay with 15 years experience in sales andmarketing was a Senior Sales Rep with CorusTim Schutz ex MD at Jack FM Calgary is nowPDMD at Rogersrsquo 1077 The River LethbridgeAt Quebecor at least three new news employ-ees David Akin from Canwestrsquos Ottawa BureauBrian Lilley the Ottawa Bureau Chief at AstralRadio and Tobias Fisher most recently of theCBC They were hired as Quebecor anticipatedwinning a new specialty channel Sun TV NewshellipTV Journalists Herb Luft and John Grant retiredthis summer from CTV (CFCF-TV) MontrealLuft who started working at CFCF as a radionewscaster in 1971 and joined the TV stationfull-time in 1977 is the longest-serving reporterat CTV Montreal Grant had been CTV MontrealrsquosQuebec City Bureau Chief since 1996hellip At AstralTorontorsquos radio cluster layoffs included CFRBAssignment Editor Eileen Berardini eveningAnchor Bob Komsic weekend morning Host
John Donabie and Melissa Boyce (promotions) Vassilios Mimishas been appointed as the new North American BroadcastersAssociation Director of Technology Most recently Mimis servedas Director of Broadcast Technical Policy andPlanning with the Canadian Department ofIndustry 1007 HANK FM Winnipeg PD AbbeyWhite has become PD at sister Newcap stationsKG Country Red Deer and the Country Newcapstations in Brooks Drumheller Stettler andBlairmore Also at Newcaprsquos Southern AlbertaGroup Al Tompson MD and Morning ShowHost at Zed 99 Red Deer added PD for Zed99The Fox Brooks to his responsibilities FormerPD Brent Young is no longer with the organiza-tion Rob Leighton is Astral Radiorsquos new DigitalAccounts Manager for the BC Interior based inKelowna Leighton had been with Telus with anInternetinteractive sales and development back-ground While never in radio he grew up withit and learned vicariously through his fatherGord Leighton a well-known BC broadcast man-ager Also at Astral Radio Kelowna after 38years Ron Wittenberg has retired from broad-casting He began at CKNW New Westminsterthen migrated to the Okanagan roughly 30 yearsago to raise a family Since then hersquos been with the Kelownastations under numerous ownership changes After five yearsat Newcap stations in Halifax and Fredericton Jason ldquoJDrdquoDesrosiers has joined the Evanov Radio Group (ERG) in Halifax
He succeeds Angela Kelly as Promotions andMarketing Director and will also become APDat ERGrsquos second Halifax station expected tolaunch this fall Diane Boehme has been ap-pointed Exec VP Television for EBTV in TorontoEBTV is the banner under which it andBrightlight Pictures will work jointly in the pro-
duction and distribution of TV programming Her backgroundincludes Senior Director Independent Production at CHUMTelevision and Director Original Production at Astral Television At Canadarsquos Olympic Broadcast Media Consortium Gavin Rothhas been promoted to Sales VP and Christos Nikitopoulos to thenewly-created VP of Programming and Revenue Planning posi-tion Roth had been Senior Sales Director for the consortiumNikitopoulos was previously Senior Director of Programmingand Revenue Planning At Clear FM Winnipeg Laurie Jolicoeuris now the Promotion Director She moved from sister Rogersproperty Citytv Winnipeg where she was the Marketing EventsCoordinator Donald Nelson the Senior Broadcast Technologistat CBC Yellowknife transferred to CBC Windsor in the samecapacity Prior to joining CBC he was an Engineering Supervisorin Stamford Connecticut and alsoworked in Northern Canada as anengineering freelancerhellip The husbandand wife morning broadcast team ofBob Wallace and Diana Meder are nowwith Larche Communicationsrsquo new sta-tion 923 FM (CJOS-FM) Owen SoundBoth were most recently with BayshoreBroadcastingrsquos Mix 106 Owen Sound Meder isalso News Director Matt Mise PromotionDirector transferred from sister station KICX917 Sudbury GMGSM is Rob Brignell and PDis Don Vail both also previously employed byBayshore Broadcastinghellip KiSS 925 Torontorsquos newAfternoon Drive Announcer is JJ ex MorningShow Co-Host at The New Flow 935 Torontofor the past three years JJ was also on-air at theprevious incarnation of KiSS With his arrivalCash Conners moved to evenings
Lee Cornell has been appointed Group ProgramDirector at Evanov Radio Group based at theToronto head office Most recently he acted asVPAffiliate Relations International with USbased LDR (Listener Driven Radio) though hehas experience on several continents includingas Group Programmer and Manager in Australiathe UK and the US New PD at 917 The BounceEdmonton is Andy Winford ex of CBS Radio
Herb Luft
Cash Conners
Jason ldquoJDrdquoDesrosiers
Abbey White
Diana Meder ampBob Wallace
JJ
Diane Boehme
John Grant
Matt Mise
Tim Schutz
Rob Leighton
BDSept10qxdBD 19082010 1743 Page 36
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 37
Fresno Wendy Rose the Promotions Directorat Astral Radiorsquos CHAM amp CKOC Hamiltonmoved on after 11 years with the stations Shersquosnow Promotions and Marketing Manager atEvanov Communicationsrsquo FM92 The JewelNEWS COUNTRY AM 1380 Brantfordhellip DavidLindores became the Promotion Director atKiSS 925 981 CHFI Toronto at mid-Junemoving to the Rogers stationsfrom Astral Radio TorontoPrior Astral Lindores had beenwith Universal Music for 14years most of it overseeing theMarketing amp Promotion Depart-
ments of the companyrsquos central regionhellip KateMilton joined 1013 The BOUNCE Halifax asEvening Announcer She had been doing driveat Z103 Halifaxhellip Senior Maintenance Techni-cian Al Adachi after 38 years in broadcastinghas retired He started his career at CKY Winnipegand in 1976 moved to ITV now GlobalEdmontonhellip Jeremy Morrell is the New Manager
of Broadcast Technical Services at The WeatherNetwork Oakville Prior to his appointmentMorrell was Assistant Product Manager andbefore that a Team Leader for Technical Sales atRoss Videohellip David Kincaid after six years withCTV British Columbia and more than twodecades in news broadcasting has moved intoa new careerhellip Paul La Frenais has given uphis position at Novanet in Ajax due to LouGehrigrsquos disease more commonly known asALS His successor is Rod Ditz After 35 yearsat Rohde amp Schwarz including seven on theExecutive Board and five as its ChairmanMichael Vohrer retired On July 1 ManfredFleischmann became President and CEO Eric
Riehl joined Applied Electronics as a TechnologySales Representative Broadcast amp Post Produc-tion Division Riehlrsquos background includes anoperational and systems background in postaudio as well as customer support and salesexperience with editing systems storage solu-tions and broadcast automationarchiving
Kate Milton
Al Adachi
David Kincaid
David Lindores ManfredFleischmann
Wendy Rose
Eric Riehl
BDSept10qxdBD 19082010 1743 Page 37
(
~
~- ~ r~
l lo
~ - ~
~ ~
INNOVATION In TV Opt ics Since 1958
World-Class Lens Technology Local Technical Support Bilingual Local Factory Service Centre 1400 Courtneypark Drive I Mississauga Ontario I LST l H l (905) 795 -2012 I wwwcanonbroadcastcom
38 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Brian Spiers best known as the ex Grass ValleySales Manager for Canada (and based inToronto) moved to Gainesville FL to becomeVP Sales North America for Digital BroadcastInc
SIGN-OFFS
Murray Chercover 80 in Toronto of complica-tions following pneumonia The former CTVPresidentCEO retired in 1990 but continuedas a special consultant to CTV while develop-ing his own Chercover Communications Inaddition to an Emmy for his contributions tothe broadcasting industry Chercover collected
a number of personal honours during his career including theCAB Distinguished Service Gold Ribbon (1986) the CFTA GoldMedal for Lifetime Achievement (1988) a ldquoRockierdquo LifetimeAchievement Award from the Banff Television Festival and hewas named to the CAB Broadcast Hall of Fame in 1994
Myles Morton 85 at Belleville General HospitalMorton the owner of Quinte Broadcasting RadioGroup (CJBQMix 97Rock 107 Belleville) wasalso the former owner of the BellevilleIntelligencer newspaper and Cablevue the localcable company He had been in declininghealth for the past year
Jimmy Dean 81 suddenly at his home in Virginia The Countrymusic legend scored a 1 hit in 1961 with Big Bad John thesong that won him a Grammy Award
Randy Dewell 62 in Halifax of a heart attack and a series ofstrokes The former Halifax alderman award-winning broad-castermdashincluding the Ted Rogers SrVelma Rogers awardmdashandcivil servant had such stops in his on-air career as CFRA OttawaCHUM Toronto CKGM Montreal and CJCH Halifax
Wilbur ldquoWibrdquo Arnold Westby 78 of cancer inYorkton He was a Cameraman and the firstemployee hired at CKOS-TV Yorkton Thirty-fiveyears later he retired as GM His son MarcWestby is Manager Production amp Programmingat CHAT-TV Medicine Hat
John Delazzer suddenly of a heart attack inToronto Delazzer was the voice of TVO formany years and before that an Announcer atCKKW Kitchener
Irwin Barker 58 at Torontorsquos Princess MargaretHospital of a rare and aggressive cancer Barkerwas a writer for shows such as This Hour Has 22Minutes and The Rick Mercer Report Born inWinnipeg Barker worked as a public policy re-search consultant for Angus Reid and as a lec-turer in sociology at the University of Alberta
and the University of Manitoba
Gordon Allan Brady of cancer in the CentralOkanagan Hospice House In 1969 he startedCKQR Castlegar managing it through 1990when it was sold The station is now an Astralproperty
Brian Spiers
Phot
o co
urte
sy o
f Cas
tane
t
BDSept10qxdBD 19082010 1743 Page 38
r- --bull~
middot ~
This (~dilion is hlOllAhl lo you by
Applied Electronics Ltd Hammond Manufacturing Ltd
CBC Transmission lncospec Communications Inc
Canon Canada LARCAN
Davicom - a division of Comlab Linear Systems Ltd
Delco Wire amp Cable Ltd Nova net Communications Ltd
DEM Allen amp Associates Ltd Om neon
General Cable RCS Canada Ltd
Rohde amp Schwarz Canada Inc
Ross Video Ltd
S W Davis Broadcast Technical Services Ltd
Solutions Broadcast RF
Sonotechnique PJL Inc
Western Association of Broadcasters
f crnsidcbull1middot lhtbullstbull tmiddoto1111mnitmiddots lind lcnmiddot lintmiddot 111middotod11tmiddotls and stmiddot1middotktmiddots
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 39
One of those parameters that weall jabber about frequently in thetransmission game is Standing
Wave Ratio or SWR Itrsquos a pity that therersquosso much misunderstanding surroundingan essentially simple concept
Your transmitter is connected to yourantenna or load with a length of trans-mission line Transmission line theory tellsus that in an ideal lossless world if allthree of these items are perfectly matched(at 50 ohms or whatever) then all of theRF energy leaving the transmitter will ar-rive at the antenna and be radiated fromthere In the real world there will besome slight attenuation from the trans-mission line and some of the energythat does make it to the antenna will bereflected back to the transmitter by slightimpedance mismatch
The phase difference between the for-ward-going incident wave and the reflect-ed wave varies along the line but isconstant at any point on the line This iswhere the expression ldquoStanding Wavesrdquocomes frommdashalthough the waves actual-ly travel along the line the voltage nodesappear to be stationary
Where the voltages of the incidentand reflected waves are in phase there isa maximum and where they are out ofphase a minimum The Voltage StandingWave Ratio or VSWR is the ratio of themagnitude of the maximum voltage onthe line to the minimum There is also aCurrent Standing Wave Ratio which willhave the identical value so clearly the V
really) in dB But when we get right downto it a low value of return loss means thesame thing as a high value of SWRmdashtrouble coming up ahead fast
Those high SWR values mean that thepeak RF voltage at ldquonodesrdquo on the linewhere the forward and reflected voltagesadd in phase will be high As the wavesbounce back and forth repeatedly betweensource and load that voltage can becomevery high If it exceeds the dielectric break-down voltage of the line arcing willensue That Teflon insulation will breakdown to carbon and now we have ashort The short gives us another point ofhigh reflections and so the cycle contin-ues back towards the transmitter
Aside from the transmission line dam-age the transmitter doesnrsquot care much forthe mismatch either Again peak voltagesand currents are suddenly much higherthan planned for and will stress the ampli-fierrsquos components Even if the parts arenrsquotoverstressed to the point of failure effi-ciency drops and temperatures rise Atbroadcast power levels something gen-erally has to give pretty quickly Which iswhy so much attention has gone intoSWR detection and power foldback frommanufacturers
Dan Roach works at SW Davis BroadcastTechnical Services Ltd a contract engineer-ing firm based in Vancouver He may bereached at danbroadcasttechnicalcom
BY DAN ROACH
ENGINEERING
in VSWR is not needed and we can simpli-fy our expression to SWR without givingup anything (The continued popularityof that V in VSWR is another one of thegreat mysteries of our age)
A perfect load would result in anSWR of 100 an open circuit or a short atthe end of the line will give us an SWRnear infinity (there is some attenuationthat keeps us from getting all the waythere)
An alternate expression we donrsquot usemuch in broadcasting perhaps to ourown misfortune is Reflection Coefficientwhich is simply the ratio of the reflectedwave voltage to the forward wave volt-age A perfect match gives a reflectioncoefficient of 0 a short-circuit load has acoefficient of -10 and an open circuitrsquoscoefficient is +10 Conceptually this is alittle simpler to grasp than SWR But itamounts to the same thing
Next comes the very popular but per-haps overused expression of Return LossIf we take 20 times the logarithm of theratio of the magnitudes of the reflectedvoltage and the forward voltage we endup with a number in decibels that repre-sents the power ldquolostrdquo in the load betweenthe incident and reflected waves
One of my favourite textbooks de-scribes this whole concept as ldquosillyrdquoNevertheless it remains popular proba-bly because we all know how much engi-neers love to express things (all things
Reflections on standing waves
BDSept10qxdBD 19082010 1743 Page 39
The Davicom MAC wont
IIAC bull fi cf ons let you sleep
Its advanced filtermg un unless youre REALLY needed ctavicom
Intelligence amp Innovation t 1 418682 3380 i f 1418682 8996 www dav1comcom
The Western Association of Broadcastersthanks our valued sponsors who helped
make our 76th Annual Conferencesuch a success
Gold
Silver
Bronze
Patron
Platinum
A special thank you to the Delta Lodge at Kananaskis for being our long term hotel provider and sponsoringour early bird registration
Western Association of Broadcasters 2010 - 2011 Board of DirectorsRichard Kroeker President Mitch Bozak Past President Wade Moffatt Director Doug Gunn Director Tom Scott DirectorVic Dubois Director Tom Newton Director Neil Shewchuk Director Paula Davies Director Michael Olstrom Director
JOIN US JUNE 8 ndash 10 2011 IN BANFF ALBERTA TO CELEBRATE THE WABrsquoS 77TH ANNIVERSARY bull WWWWABCA
The Western Association of Broadcasterswould like to recognize and honour this
yearrsquos winners of the WAB Gold MedalAwards The Gold Medal Awards are presented to WABmember stations for outstanding contribution to the Canadianbroadcasting industry in the area of community service
The Radio Gold Medal winners for 2010 are
CKBI Prince AlbertGive a LittleLife Day
The Television Gold Medal winner for 2010 isCTV Edmonton for the Rink of Dreams
The Wolf 1049Regina ndash TheInterview
Al Thorgeirson
Menno Friesen
The 2010 Western Associationof Broadcasters Broadcaster ofthe Year is Al Thorgeirson
Menno Friesen is our newHonourary Life Member
The WAB 2010 BroadcastPartner of the Year isthe Kinsmen Foundationof Saskatchewan
BDSept10qxdBD 19082010 1743 Page 40
A
EOCUS 2010 CONFERENCE
The Foundation Assisting Canadian Talent on Recordings With Support From Canadas Private Radio Broadcasters
Citytv()oMNr
efA 1l
NewWap RADIO
ltvD
DDB0
~ -shyNovanet
rnmsmiddot
Omada
Globa~
RAWLCb RAD I 0
~ Piaain ~Technical
SlltyV~ s THE CANADIAN PRESS bull
0ROGERS
~ 2010 G0L0 ME0AL AWAR0
~
~ HARVARD
SONY
SaskTe ilsectbull
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 CHS 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 DAN 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 DEU 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 ESP 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 ETI 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 FRA 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 GRE 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 HEB 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 HRV (Za stvaranje Adobe PDF dokumenata najpogodnijih za visokokvalitetni ispis prije tiskanja koristite ove postavke Stvoreni PDF dokumenti mogu se otvoriti Acrobat i Adobe Reader 50 i kasnijim verzijama) HUN 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 ITA 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 JPN ltFEFF9ad854c18cea306a30d730ea30d730ec30b951fa529b7528002000410064006f0062006500200050004400460020658766f8306e4f5c6210306b4f7f75283057307e305930023053306e8a2d5b9a30674f5c62103055308c305f0020005000440046002030d530a130a430eb306f3001004100630072006f0062006100740020304a30883073002000410064006f00620065002000520065006100640065007200200035002e003000204ee5964d3067958b304f30533068304c3067304d307e305930023053306e8a2d5b9a306b306f30d530a930f330c8306e57cb30818fbc307f304c5fc59808306730593002gt KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020ace0d488c9c80020c2dcd5d80020c778c1c4c5d00020ac00c7a50020c801d569d55c002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt LTH 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 LVI 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 NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken die zijn geoptimaliseerd voor prepress-afdrukken van hoge kwaliteit De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 POL 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 PTB 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 RUM ltFEFF005500740069006c0069007a00610163006900200061006300650073007400650020007300650074010300720069002000700065006e007400720075002000610020006300720065006100200064006f00630075006d0065006e00740065002000410064006f006200650020005000440046002000610064006500630076006100740065002000700065006e0074007200750020007400690070010300720069007200650061002000700072006500700072006500730073002000640065002000630061006c006900740061007400650020007300750070006500720069006f006100720103002e002000200044006f00630075006d0065006e00740065006c00650020005000440046002000630072006500610074006500200070006f00740020006600690020006400650073006300680069007300650020006300750020004100630072006f006200610074002c002000410064006f00620065002000520065006100640065007200200035002e00300020015f00690020007600650072007300690075006e0069006c006500200075006c0074006500720069006f006100720065002egt RUS 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 SKY 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 SLV 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 SUO 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 SVE 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 TUR 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 UKR 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can be opened with Acrobat and Adobe Reader 50 and later) gtgt Namespace [ (Adobe) (Common) (10) ] OtherNamespaces [ ltlt AsReaderSpreads false CropImagesToFrames true ErrorControl WarnAndContinue FlattenerIgnoreSpreadOverrides false IncludeGuidesGrids false IncludeNonPrinting false IncludeSlug false Namespace [ (Adobe) (InDesign) (40) ] OmitPlacedBitmaps false OmitPlacedEPS false OmitPlacedPDF false SimulateOverprint Legacy gtgt ltlt AddBleedMarks false AddColorBars false AddCropMarks false AddPageInfo false AddRegMarks false ConvertColors ConvertToCMYK DestinationProfileName () DestinationProfileSelector DocumentCMYK Downsample16BitImages true FlattenerPreset ltlt PresetSelector MediumResolution gtgt FormElements false GenerateStructure false IncludeBookmarks false IncludeHyperlinks false IncludeInteractive false IncludeLayers false IncludeProfiles false MultimediaHandling UseObjectSettings Namespace [ (Adobe) (CreativeSuite) (20) ] PDFXOutputIntentProfileSelector DocumentCMYK PreserveEditing true UntaggedCMYKHandling LeaveUntagged UntaggedRGBHandling UseDocumentProfile UseDocumentBleed false gtgt ]gtgt setdistillerparamsltlt HWResolution [2400 2400] PageSize [612000 792000]gtgt setpagedevice
26 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Ants donrsquot sleep
Do you believe that ants donrsquotsleep Do you believe that agiraffe can go without water
longer than a camel Whether or not youbelieve these statements depends on whosays them
Apparently if a person with a foreignaccent told you these things you would-nrsquot believe them
Why According to research at theUniversity of Chicago a foreign accentreduces credibility in ways that the speak-er and the listener donrsquot consciouslyrealize Because an accent makes a per-son harder to understand listeners areless likely to treat what they say as truth-ful The credibility decreases even moreas the accent thickens
ScienceDaily summarized the study asa way ldquoto test the impact of accent on cred-ibility American participants were askedto judge the truthfulness of trivia state-ments by native or non-native speakersof the English languagerdquo and providedtop line findings from the research
Boaz Keysar is a Professor of Psychol-ogy at the University of Chicago and anexpert on communication Keysar saysldquoThe results have important implicationsfor how people perceive non-native speak-ers of a language particularly as mobili-ty increases in the modern world leadingmillions of people to be non-native speak-ers of the language they use daily Theaccent makes it harder for people to
understand what the non-native speakeris saying They misattribute the difficultyof understanding the speech to the truth-fulness of the statementsrdquo
This is perhaps the most relevant out-come of the study for commercial writersand producers If people cannot be clear-ly understood they cannot be believed Wedonrsquot disbelieve consciouslymdashthe accenttricks us into thinking we donrsquot believe itsimply because we donrsquot understand itNow what
There are many great commercials withso-called foreign accents in them Cleverwriting and a unique sound makes thesecommercials really pop Such commercialshave been running for yearsmdashwe can onlyassume they work or the creative wouldhave changed ages ago
The unmistakable voice of HughHeron of Heathwood Homes is just thatmdashunmistakable His voice oozes credibil-ity due in large part to the fact that healways speaks with sincerity While theoccasional word or phrase in his thickScottish accent may be difficult to wrapyour ear around the overall tone of hisvoice makes Hughrsquos commercials standout He told me recently that people hemeets on the street treat him like a friendbecause they feel like theyrsquove met himbefore His voice is unique and memo-rable Thatrsquos why his commercials work
One of my favourite commercialsmakes fun of the stereotypical human
MAUREEN BULLEY
response to people who donrsquot speak yourlanguage ldquoGood Morning is this theinformation deskrdquohellip the opening linein this classic spot for SAS Airlines fea-tures an American speaking to a Europeanhe believes doesnrsquot understand him Sothe American speaks English but does soextremely loudly and extremely slowly Asit happens he is speaking to a British manwho speaks English very well thank youvery much Ironically the American isoverseas and the tables are turnedmdashnowhe is the man with the supposed accent
So is there a place for foreign accentsin radio advertising
Irsquom not entirely sure but what I doknow is that participants in the RadioPower Tools research gave low scores tocommercials that contained a foreign ac-cent if it was ldquoa voice that drips with anon-mainstream accent spoken only bya small group within the population andused for no apparent reasonrdquo
Clearly the operative here is ldquono ap-parent reasonrdquo So if it makes sense toinclude a voice with an accent do so withpurpose I would also suggest using a voicewith a genuine accent instead of tryingto replicate one Yoursquoll be disappointedwith the finished sound of the piece andyour client will be disappointed with theresults of their advertising unless yourvoice talent can truly nail that accent theydonrsquot naturally possess
So do ants sleep or not Accordingto BBC Earth on average a single workerant in Britain takes 250 naps a day buttheyrsquore only a minute long The Queenfalls asleep at far more regular intervalsthan her royal subjects Guess they canrsquotunderstand a word she says
Maureen Bulley is president of THE RADIOSTORE She may be reached at 1-888-DORADIO or at doradiototalnet
BDSept10qxdBD 19082010 1743 Page 26
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Congratulations Facebook you rockAccording to Hitwise Facebook has become the most
visited website in the United States Its market share ofvisits was up 185 over the same time last year Just tocompare Google was up around nine percent
I was going to Google what that meant but it justseemed cruel
I believe it means that we are spending more timepoking people we wouldnrsquot waste the time of day to chatwith than we are looking up important stuff like sportsstats or interesting uses for peanut butter (which incidentally include lubricant pet pill disguiser andpaper label remover Really I Googled it)
Wersquove all Googled ourselves from time to time manyof us using a computer
But facebook it Facebook is taking over the worldAs you read this I am on Facebook Go aheadhellip go
friend mehellip Irsquoll be there Itrsquos where I live nowFacebook tempts us with the egotistical promise that
someone somewhere on the planet really really wantsto know every single errant thought that crosses our
minds AND they want to see photos AND they want toknow what we think about their thoughts AND photos
Capitalized conjunctions aside Facebook is theperfect place to cut and paste the creative work of othersinto our electronic personas instead of actually doingsomething creative or original ourselves thus savingtime that we can then use to do more poking and lesstalking How am I today Just check out the stolen lyricfrom someone elsersquos song I have posted as my ldquostatusupdaterdquo Apparently today I am a little Olivia NewtonJohn (pre-Grease)
Itrsquos a diseaseI must comment on your new cat photo or I will dieOops hang on a sechellip gotta return a poke Back
now LMAO Freakinrsquo funny catsLike you I joined initially to see what all the fuss
was about In its original days Facebookers were lessconcerned about security so you could scan astrangerrsquos profile check out their friends and eventheir friendsrsquo friends It was a voyeuristic orgy of peek-age Not that any of us did that sort of thing of course
Once the lurking was curtailed the search was on forco-workers and family members as we embarked on awildly competitive jag to snag as many friends as possible
In those early days getting a Friends request was agiddying high
Ooooohhellip someone wants to be my friend INSTANTADD
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 27
Poke-poke
BY MARK LA POINTE
status update
BDSept10qxdBD 19082010 1743 Page 27
Now of course we are more discerning of the company wekeep Do I know them Will they clutter my page with applica-tion drivel and invites to lame events Or worse will they notbe interested in my brilliant application newsfeed and my ldquoohso importantrdquo event
After the friends came the gameshellip sorry ldquoapplicationsrdquo Nowwhen Irsquom too tired to poke I can find out what kind of dog Iam or what country song tells my storyhellip or God help me playFarmville (along with over 83 million other monthly users)
(By the way my answers are dachshund and Goodbye EarlAlso I have never been too tired to poke I know it happens tomen my age but knock on wood I still can)
And letrsquos not forget the frustration of the endless programupdates I just figure out where everything is so I can steer theUSS Facebook without having to rely on Mr Sulu whenBAMhellip my life is chaos again and instead of checking my noti-fications I am driving straight into the sun while Yeoman Randlooks intensely into the soft focus camera In its present incar-nation I still canrsquot find the damn ldquoSign outrdquo tab
It has only taken a few years for a simple social networkingtool to become the worldrsquos biggest scrapbook Our need toshare has even pushed into the formerly sacred Have you seenthe video of the couple that interrupted their ldquoI dosrdquo to updatetheir Facebook status from ldquosinglerdquo to ldquomarried I think I actu-ally threw up a little that time
Remember first second and third base (No not baseball)It has been re-faced
Now therersquos ldquoFace-baserdquo that magical part of love when youchange your status from ldquoSinglerdquo to ldquoIn a relationshiprdquo I assumeit happens after yoursquove rounded the bases a few times
Itrsquos sooooo cute In the same way itrsquos cute when your neigh-boursrsquo kids spray-paint ldquoBUTT FACErdquo on your garage door
FB is a giant black hole of time and effort sucking in every-thing around it without mercy while only giving back invita-tions to play Mafia Wars
Fan Pages are big business now as entertainers and retailersand people with causes can use FB to continue to shamelesslyhump their agendas and doo-dads
Sadly I am now turning into the Facebook equivalent of acranky old man I hate it when my friends donrsquot use actual pho-tos of themselves as their profile pics Since I never actually seethem face-to-face anymore without those photos I have no ideawhat they look like During the Winter Olympics I assumed allmy friends had become hockey sweaters or red leafs
Also I am protective of my Wall Lame status updates nowequal instant ldquoHiderdquo for you ldquoI love my dogrdquo while accurateis your one-way ticket to GONE-ville I may even un-friend youfor that juicy contribution
I would moan on a little longer but in the time it has takenme to write this I have missed 16 crucial status updates (Trevorand Aaron are now friends) three pokes (which still make megiggle like a nine-year-old who thinks ldquopianistrdquo is dirty) and twopage suggestions (Join if you think RUSH deserves inductioninto the R and R hall of famehellip which I do) So I am hittingthe ldquosign outrdquo tab (which I just found thank you very much)
Mark La Pointe is a freelance writer and voice actor forwwwKillervoiceoversca or at least he would be if he would stopfooling around on Facebook He may be reached by e-mail atmarkannounceryahooca
BDSept10qxdBD 19082010 1743 Page 28
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 29
Gord James comes home
When I was 14 my buddies allwanted to be famous sportsheroes or rock stars I wanted
to be Gord JamesMy obsession with radio came to me
like most of us at an early agemdasheight tobe exact By the time I was 10 and livingin Southern Ontario I knew exactly whichjocks sounded great and by 14 there wasno one better to my ears than Gord James
Gord James is one of the few yeomanof an era in Top 40 and rock radio thatmany view as the halcyon days of radiorsquossound Hersquos still doing itmdashand doing itevery bit as well as he ever has
The latest incarnation of the GordJames Experience is at Hamiltonrsquos newVinyl 953 a place that feels right to himbecause the geography that surrounds thebroadcast studios is literally home
Gord went to high school at Saltfleetin Stoney Creek (now part of Hamilton)and did the WKRP town-to-town up-and-down the dial thing in his first few yearsincluding stops in Cambridge LondonCornwall and Kitchener before landingat CKOC Hamiltonrsquos home of the BIG500 Countdown in the early rsquo70s
In 1974 the now legendary J RobertWood interviewed Gord for an openingat CHUM-FM free form at the time Butit was the ldquocoolrdquo station 1050 CHUMwhere Gord wanted to be
ldquoThank you for coming in and good-byerdquo was the response he remembers
ldquoI realized how much I had to pull upmy boot straps to hang with those guysrdquohe recollects James was talking about thebig voices such as John Majhor TerrySteele Jim Van Horne Mike HollandRoger Ashby and Bob Magee (Magee nowholds down the morning drive slot atVinyl 953 helping give that station a def-inite CHUM flavour that works perfectly)
But it wasnrsquot long before James land-ed a gig at CHUM-AM doing all-nightsand filling in on day shifts now andthen By 1978 CHUM-FM was being pro-grammed by a young upstart named RossDavies and he wanted Gord to comeover to the FM side of the building Thateventually happened too with weekendsafternoons and in 1983 as morning hostalong with Rick Hodge
ldquoThere are so manymemoriesrdquo said James
ldquoOne really stands outI was filling in for RogerAshby As we were doingour birthday feature onair it was mentioned thatit was my birthday andall of sudden a lot ofpeople gathered by thedoor and started singingHappy Birthday I heardtwo younger singingvoices through my head-set and realized that TomJokic our producer had patched in twoof my three children Rachel and Kevinfrom a cell phone and they were singingtheir hearts out out of tempo and out oftune with the rest of the group and Ithought that sounded even better becauseof itrdquo
The sound is what matters to GordJames And he says the fun has not goneout of it And sitting chatting with him is
JAMIE WEST
like pulling into a filling station for pos-itive energy
Vinyl PD Derm Carnduff says thatgetting Gord on board at Vinyl was a nobrainer
ldquoGordrsquos name came to mind prettyquickly His heritage as a Toronto radiopersonality would give us instant credi-bility but ultimately his talent made
Gord one of our top candidatesrdquo saidCarnduff
ldquoHis knowledge of themusic his wit and dedica-tion serve his audience ex-tremely well and the radiostation as wholerdquo Carnduffsaid ldquoAnd oh yeah hersquos gotan okay set of pipes toordquo
ldquoThe saying at CHUMused to be lsquoletrsquos have somefunrsquordquo remembers Gord
I ask him if hersquos still hav-ing fun
ldquoTherersquos no question thatIrsquod do it all over againrdquo Gord
responded ldquoonly this time Irsquod betempted to break a few more rulesrdquo
Now thatrsquos the spirit of a true rockjock shining on after nearly 40 years ofconnecting with all of us
Jamie West is CEO of Westpro Media Incbroadcast consultants and creative contentsuppliers He may be reached by e-mail atwwwwestpromediacom or at 905-541-0127
BDSept10qxdBD 19082010 1743 Page 29
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n ti tJ
S1
s a
DIL PJF-24 Pre wired Jackf ield
These prewired jackfield assemblies look and work great They install quickly and easily and they cost less than a plain (bare) jackfield but save you lots of time bull twenty-four 025 TRS jacks bull all primary and normal contacts are prewired bull standard 175 x 19 layout to AMP CHAMP connectors at the back
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30 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Fact is facts donrsquot mattermuch anymorehellip
One of the things I enjoy most is alively debate with friends whohave differing points of view I
like the way people get charged up aboutthings they really care about how theyshape their thoughts to support theirarguments
I particularly enjoy it when the debateis over and in the best instances wersquoveall learned something from each otherAnd maybe if our minds are not onlyengaged but ldquoopenrdquo we might find ourposition moving begin questioning theplace where opinion started and realityor facts kick in Unfortunately it seemsthat fact-based debate is a dying art
A new study from University ofMichigan researcher Brendan Nyhan en-titled When Corrections Fail The Persistenceof Political Misperceptions shows that peo-ple who have based their beliefs on mis-information rarely change their mindseven when presented with the facts Evenmore disturbing they often cling evenmore strongly to their beliefs when theyare proven to be inaccurate a phenome-non Nyhan has dubbed ldquobackfirerdquo Notsurprisingly this reaction is most com-mon when it comes to partisan issuesaround politics and social issues
Nyhanrsquos recent study is a follow-upto research he completed with associatesat the University of Michigan in 2005and 2006 Those studies showed a basichuman tendency to continue to believe
in facts we carry in our heads even whentheyrsquove been proven false Nyhan says thisis worse than merely being misinformedit means our views are entrenched andnot subject to sway by any informationsource It isnrsquot information thatrsquos missinghere but rather a basic emotional responsethat makes smart people hang on to falsefacts for reasons it is hard to define
Nyhanrsquos study as well as previousstudies conducted in 2005 and 2006around facts vs perception attempts tounderstand why intelligent people con-tinue to accept misinformation as fact inthe face of contrary proof This may notbe a new practicemdashpeople have alwaysshaped facts to fit the outcome they wantmdashbut Nyhan and others believe there ismore reason for concern now than atany other time
Nyhanrsquos study suggests the underpin-nings on which governments are chosenare becoming more fractured He sayswersquore filtering the information we receivethrough a prism and end up getting areal divergence on all sorts of issues Andthat makes it really hard to have intelli-gent debate He equates the electoratersquosview on politics to sport and says peoplesupport a team because they are emo-tionally committed to them they absorbthe misinformation they need to contin-ue their supportmdashfor better or for worse
Nyhan says we need a ldquosupply-sideapproachrdquo where we try to enforce and
NANCY SMITH
increase the ldquoreputational costsrdquo on peo-ple and institutions who promote bad in-formation Given the numbers it seemsunlikely that this is a viable solutionPartisan news hosts and their networksare making millions while more moder-ate media languishes The cycle continuesbecause audiences are attracted to newsoutlets that reflect their beliefs howeverinaccurate they may be
In fairness to media consumers it isoften difficult to separate whatrsquos accurateand what isnrsquot particularly within an envi-ronment where we get our news in bite-size pieces with little context But Nyhansays the really frightening pattern isnrsquot justwhere we get our news but how we useit If we refuse to change beliefs that arebuilt on inaccuracies the consequencescan be devastating
I read a quote attributed to Kant thatseemed appropriate to Nyhanrsquos studyldquoMankind may be crooked timberuniquely susceptible to ignorance andmisinformation but itrsquos an article offaith that knowledge is the best remedyIf people are furnished with the facts theywill be clearer thinkers and better citi-zens If they are ignorant facts will en-lighten them If they are mistaken factswill set them straightrdquo
Even Kant didnrsquot anticipated the soci-etal impact of spin doctors and media inthe 21st century
Nancy Smith is ChairCEO of NextMedia a Toronto-based business consulting and marketing company She may bereached at (905) 468-7774 or atnsmithnextmediacompanycom
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T 2 0 4 8 8 9 9 2 0 2 E G N E I L S O N D E M A M B C A
D E M A L L E N amp A S S O C I A T E S L T D
VIS
ION
BA
CK
ED
BY
EX
PE
RIE
NC
E
FM PROTECTION RULES ARE CHANGING
BDSept10qxdBD 19082010 1743 Page 30
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 31
Victoria a few days each weekGeorge Gordon who had been
morning Anchor at News1130Vancouver has moved to
CFRA Ottawa as morn-ing News Anchor Hersquosalso tasked with coach-
ing and mentoring otheron-air personalities
There were a number of changesat Corus Entertainment relatedto Corusrsquo most recent organi-zational review to streamlinedecision-making and clarifyroles and mandates Among
the changes Corus TelevisionmdashReporting toDoug Murphy Exec VP and President of CorusTelevision are Colin Bohm VP InternationalAndrew Eddy VP Affiliate Sales Bill Knight
VP Business Developmentand Planning Gerry MackrellVP Airtime Sales Susan RossVP Strategic Planning SusanSchaefer VP Head of Networksand Marketing and JoannaWebb VP Head of Program-ming and Production CorusRadiomdashReporting to HalBlackadar Exec VP and interimPresident of Radio are DaveFarough VP Brands and Pro-gramming in Toronto (was GMat CFPLCFPL-FMCFHKFMCKDK-FM London) Chris Sisammoves in [see below]) DavidHuszar VPGM Interactive andEmerging Platforms (was VPGM Corus Interactive ampIntegrated Solutions) NeilCunningham Director of SalesWestern Canada Garry McKenzieGM Corus Radio Vancouver(was GM at Corus RadioCalgary) Doug RutherfordVPGM Corus Radio Alberta(now also GM at Calgary)Suzanne Carpenter VPGM
CTVrsquos Lloyd Robertson has an-nounced his retirement set fornext summer By putting itoff until then hersquoll roundoff his CTV career at 35years from the day he
joined then-Anchor Harvey Kirck in1976 as co-Anchor of CTVNews Hersquos been Chief Anchorand Senior Editor since 1983Lisa LaFlamme 45 is his suc-cessor She began her broad-cast career at hometownCKCO-TV Kitchener in 1988Reporting stints include IraqAfghanistan Sri Lanka Haitiand as a political correspondent in OttawaFormer NBC News Foreign CorrespondentDawna Friesen is the next Anchor of CanwestrsquosGlobal National succeeding Kevin NewmanFriesen a native of Winnipeg began her careerat CKX-TV Brandon then worked at CBC andCTV before being hired by NBC in 1999Friesenrsquos reporting duties took her throughoutEurope and the Middle East from her base inLondon CKYCITI-FM Winnipeg GM Tom Scottreturns to Citytv Winnipeg thisfall again as GM Scott whojoined Citytv in 2008 moved
to the radio side to be GM at the Rogers-ownedradio stations after the previous manager wastransferred to Vancouver A new GM for theradio cluster is being sought CTVglobemediaSr VP Corporate Communications BonnieBrownlee is no longer in place Her successor isScott Henderson VP Communications Brownleewho joined CTV in 2007 succeeded Mary Powersin the position Douglas Elphick joined Joytv10 Vancouver (ZoomerMedia) as GSM Elphickhad been Director National Sales WesternRegion for CTVglobemedia and was mostrecently with the CTV Olympic BroadcastConsortium Brian Blackburn is no longer GSMat the Jim Pattison Broadcast Group (JPBG)radio stations in Victoria A successor had yetto be named at press time In the interim BruceDavis VP of Sales for JPBG and GM of theKelowna radio properties is filling in Hersquos in
Make sure that BroadcastDialogue has your peoplechanges E-mail station
news to howardbroadcastdialoguecom
LloydRobertson
Dawna Friesen
Lisa Laflamme
Susan Ross
BonnieBrownlee
George Gordon
Joanna Webb
Dave Farough
Andrew Eddy
Chris Sisam
Douglas Elphick
Susan Schaefer
ScottHenderson
David Huszar
Doug Rutherford
Garry McKenzie
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 31
32 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
1071 Abbotsford as Morning Show Hosthellip At new Country sta-tion 1007 HANK-FM Bridgewater launched July 22 JonathanCrouse moved from afternoons on sister station CKBWBridgewater to be the morning show Host Nick Yorston who
moved from Yellowknife does morning newsAndrea James moved from sister station CKDR927 Dryden to do middays while Alicia Huntermoved from CKBW for HANKrsquos afternoon show
Gerry Pigeon whorsquos been with Corus RadioCalgary the past nine years the last six as RSMhas moved to NL Broadcasting in Kamloops asGSM for the companyrsquos three stationsmdashCHNLCKRV-FM and CJKC-FM Shelly Datseris hasbeen appointed Manager Communications atTeletoon Toronto Her background includes sev-en years at Rogers Communications and at RogersTV Diana Swain has beenappointed to Senior Correspon-dent of the CBC News inves-tigative unit The CBC TorontoAnchor will continue to be anoccasional fill-in Anchor on TheNational Dale Jubb is the newManager of Operations at CTV
Calgary Jubb moved from his CEO position atvideo production facility Empowered Media inOttawa Former Ops Mgr Karen Irvine movedto Manager On-Air Operationshellip Justin Park
moved to CTV Calgaryrsquos engi-neering department from sisterCTV Reginahellip Joe McFarlandND at 1021 FM The Lounge(CJCY-FM) Medicine Hat sinceits launch in 2008 moved toCorus Radio Calgary as aReporter New MD at JACKCalgary is Jeff Walker exMDSwing Announcer at K-97Edmonton Chad Thomas hasreturned to Astral Radio Calgaryas Digital Accounts ManagerHe left the stations to found anagency when they were ownedby Standard Radio CalgaryhellipDavid Lee is the new Country Manager Canadafor RCS CanadaMedia Monitors Hersquos based inToronto Lee succeeds Ross Langbell who leftthe company this past spring Jess Bradyjoined Corus Cornwall as Morning Anchor and
Corus Radio Eastern Ontario and VPGMCHEX TV Peterborough and CKWS-TV KingstonMichael Harris GM CKWS-TV and CHEX TV(was GM of CHEX TV only) JJ JohnstonGM Corus Radio Cornwall Kingston andPeterborough (was GM at CorusRadio Vancouver) No longerwith the company are CornwallGM Scott Armstrong and CorusKingston [radio amp TV] GMMike Ferguson who retiredend of August Former CorusRadio Peterborough GM BrianArmstrong moves to GSM) ChrisPandoff VPGM Corus Radio
Toronto and Hamilton (was VPGM for CorusRadio Toronto only but now adds Hamiltonduties held by Suzanne Carpenter) Chris SisamVPGM Corus Radio Southwestern Ontario(based in London Sisam will be responsiblefor Corus Guelph Corus KitchenerCambridgeand London Guus Hazelaar of Corus Guelphhas retired Lars Wunsche GSM Corus RadioToronto (was GM at Dave FM (CJDV-FM)TheBEAT (CKBT-FM) Kitchener)
Mike Finnerty the former Daybreak Host at CBCRadio Montreal returns this fall to anchor themorning show He left last year to work as anonline editor for The Guardian in London NancyWood hosted Daybreak for six months afterFinnertyrsquos departure She left earlier this yearAstral Radio BC Peace Region Brand Director JayTerrence after 10 years at that location three asPD moved to sister station CJAY Calgary tobecome Assistant Brand Director (Brand Directoris Astral nomenclature for PD)hellip After more than 21 yearsCTV Calgary News Anchor BarbHiggins has left her job to
become a mayoral candidate in this fallrsquos elec-tions Higgins and co-anchor Darrel Janz an-chored the News at 6 since March 8 1989 andare considered the longest serving anchor teamin Canadahellip Mark Russett has been promotedto GSM at Newcap Radio Ottawa He joined thestation five years ago as Retail Sales ManagerhellipKenny Jones Morning Show Host at Country933 Fort McMurray for the past nine yearsheaded to Rogers-owned sister station Country
JJ Johnston
Chris Pandoff
Lars Wunsche
Michael Harris
Jay Terrence
Barb Higgins
Kenny Jones
Gerry Pigeon
Mark Russett
Diana Swain
Shelly Datseris
Dale Jubb
Justin Park
Karen Irvine
Jeff Walker
Joe McFarland
Chad Thomas
David Lee HBA
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 32
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 33
Reporter The University ofWestern Ontario graduate madethe move from LondonhellipSheldon MacLeod the formerNDMorning Editor at CKBWBridgewater is now a WeekendNews Anchor and afternoonReporter at News 957 Halifax
Earle Mader PD at C100 Halifaxhas retired Mader spent his30-year broadcast career withthe CHUM station the last twoand a-half years as PD TheBOUNCE PD Chris Duggan has
taken over as PD for both stations Mader won Music Directorof the Year honours (secondary market) at the 2002 CanadianMusic Week Jennifer Yascheshyn has been promoted to PD atCHUM Kingston from Promotions and Marketing Director Shesucceeds Dan Melon who is moving to the faculty at OttawarsquosAlgonquin College New Marketing and Promotions Director isShawn Whalen who continues with his regularFLY-FM Kingston on-air shift Matthew Waddellmoved to TELETOON Canada in Toronto asCreative Director Most recently Waddell wasAssociate Creative Director at Astral TelevisionNetworks Kapila (Kaps) Ratnayake is the newChief Engineer at Corus Radio Cornwall He
had been with Rogers RadioCalgary Succeeding him isJim McTighe from CFJC TV7Kamloopshellip Mid-summer JohnWaterman became the ND at981 FM CKBWHANK (CJHK-FM) Bridgewater Watermanhad been with ATVCTV Halifaxand most recently 917 TheCoast Sechelt
Mark Lade after 50 years behindthe microphone has called itquits During his career Ladeworked at such venues as OwenSound Woodstock Hamilton Chatham NiagaraFalls Welland and London his last stop beingOldies 1410 CKSL London Jennifer Stewart hasbeen promoted to Exec Director of AcquisitionsDevelopment and Feature Film NetworkProgramming at CBCrsquos English TelevisionServiceshellip Ceara Kavanagh has moved from her
Shawn Whalen
SheldonMacLeod
Jess Brady
JenniferYascheshyn
Earle Mader
Jim McTighe
Mark Lade
MatthewWaddell
KapilaRatnayake
JenniferStewart
BDSept10qxdBD 19082010 1743 Page 33
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CBC Radio-Canada
34 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
PD gig at Vibe 985 Calgary (now Virgin Radio98-5) to return to 1073 KOOL FM Victoriawhere shersquos the afternoon drive Hosthellip DerekLuis is new CEO at National Screen InstituteCanada (NSI) succeeding Susan Millican Hewas a SUN TVQuebecor Media Executivehellip PaulSedik ex of Astral Media Television has landedas Regional General Manager Central Ontarioat NEWAD a Toronto-based agencyhellip FAN 590Toronto fired the morning drive team of DonLandry and Gord Stellick plus morning showHost Mike Hogan Also gone are Announcer RickRalph and Producer Brian AngusTaking over mornings on aninterim basis was Toronto radioveteran Jeff Lumby News 957Halifax talk show Host AndrewKrystal has moved to mid-mornings at The Fanhellip MarkMorris joined 1039 The JuiceKelowna as Afternoon Driversucceeding Ken Allan Joonyer
Morris had been with SUN FM Penticton hellipEdmonton market veteran Shane Michaels isthe new Afternoon Drive Host at 963 CapitalFM Edmonton succeeding Jason Roberts
Roberts moved to 1049 EZ Rock Edmonton asAfternoon Drive Host which resulted in LochlinCross to handle mid-days at The Bearhellip BrentBrooks is now the Morning Host at COUNTRY95 Lethbridge The 25-year veteranrsquos stops haveincluded Calgary Red Deer and Lethbridge withvarious roles such as PD MD and various on-air postshellip Taking over the midday show at Q99Grande Prairie is Renn Davies who moved fromZ99 Red Deer Former midday Host WardLivingston now does drive afterChristy Farrel whorsquod held theposition as well as being MDmoved to Sun FM PentictonPDmorning show Host PaulOuellette adds music dutiesAlso joining the team is CristyEllen from CJNS Meadow LakeSK taking over the productioncreative post
Tamara Konrad has become GMGSM at CKEA957 Edmonton Konrad moves to the HarvardBroadcasting station from her Ops Mgr position
CearaKavanagh
Renn Davies
Derek Luis
Andrew Krystal
Paul Sedik
Brent Brooks
Lochlin Cross
Ward Livingston
Cristy Ellen
Tamara Konrad
BDSept10qxdBD 19082010 1743 Page 34
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 35
at Corus Edmonton where shewas the Ops Managerhellip Inaddition to his GSM responsi-bilities at X929 (CFEX)Calgary Gary Brasil is now alsothe National Sales Manager forthe Harvard grouphellip BroadcastEngineer Chris Terpsma theChief Engineer at VistaBroadcasting has moved tobecome responsible for techoperations at Harvardrsquos newstations in Edmonton and RedDeerhellip Angie Norton hasbecome the new Business Manager forHarvardrsquos Regina and Yorkton stationshellip AndChristian Hall in addition to his responsibilitiesas PDOps Mgr at X929 Calgary is nowProgram Manager for the Harvard AlbertaRadio cluster After 12-years Bill Toffan hasretuned to 1049 The Wolf Regina as PDMorning
Show Host He succeeded Chris White who recently joined theHarvard sales department after having been on the air for 15years and PD for the last three
Heather Ostertag is no longer PresidentCEO of FACTOR theFoundation Assisting Canadian Talent On Recordings Brian
Hetherman FACTORrsquos VP of Industry Affairshas assumed GM duties until anew president is appointedhellipEldon Duchscher after 21 yearswith the Saskatoon Media Groupmdashthe last few years as NewsDirectormdashhas resigned a moveprompted by an opportunity of-fered to his wife at the Universityof Calgary Duchscherrsquos NDposition at CJWW Country 600Magic 983929 The Bull wasfilled by Vanese Ferguson KateBuick after 15 years at CD 989Simcoe is now PDMidday Hostat K-Rock 1055 CharlottetownSucceeding her in mornings atSimcoe is Asta Syri who joinedGerry Hamill and Renee BerubeCD 989 VPGM Blair Daggetttook over PD responsibilitieson an interim basis AcadiaBroadcasting Thunder Bay PD
Sandra Dolynchuk resigned citing family reasonsShe returned to Winnipeg and joined K-Rock1007 as PDhellip A (CKVR-TV) Barrie AnchorLance Chilton after almost 12 years as even-ing news Anchor has moved on leaving thebroadcast business to try his hand in realestate Rhonda Messieh is the new MarketingManager at CHCH News Hamilton Prior tothat shersquod been Marketing Manager for CorusEntertainmentrsquos CMT Paul Timm has been ap-pointed Digital Accounts Manager for AstralRadio Manitobahellip CBC has appointed Greg Guyas the Senior Communications Officer for NovaScotia Guy has 23+ years experience at theHalifax Herald and with his own companyhellipDavid Magro is now responsible for imaging andcommercial production withinthe Rogers Radio Toronto clus-ter production department His20-year career includes stops atVirgin Radio 999 Toronto CorusToronto New Flow 935 Toronto
and Z103 Toronto Marvin Piuti is now ND at897 Sun FM (CJSUFM) Duncan Most recent-ly he was with CHEK-TV Victoria The New VImdashnow A (CIVI-TV)mdashVictoria and is an alumnusof Citytv TorontoMuchMusic He succeeded RicRathburn who retired Samantha Cook has suc-ceeded Brian Bolt as the Program Coordinator
for the radio broadcasting pro-gram at Hamiltonrsquos Mohawk College Cookbrings 10 years of broadcast experience to hernew position having worked at Country 953Hamilton Energy FM Toronto Kiss FM Torontoand YTVhellip Darryl Henry moved to 981 CHFIToronto after having done mid-days at Astralrsquos973 Torontohellip Stephen Smart formerly of CTVBritish Columbia has moved to become theLegislative Correspondent in Victoria for CBCTelevisionhellip Mastermind is no longer the after-noon Drive Host at Virgin Radio 98-5 CalgaryHolding that spot now is Simon Mitchell abroadcast veteran with stops in AustraliaVancouver and Victoriahellip Michael Lewis is nowChief Engineer at Starboard Communications inBelleville The former Rogers Radio Lethbridgeemployee also provides technical services toDAWG FM Ottawa
Will MacKay ex of Corus Radio Kitchener is the
Stephen Smart
VaneseFerguson
Gary Brasil
Christian Hall
Chris Terpsma Chris White
Bill Toffan
HeatherOstertag
Asta Syri
Kate Buick
EldonDuchscher
SandraDolynchuk
David Magro
Greg Guy
Marvin Piuti
Samantha Cook
Paul Timm
RhondaMessieh
Will MacKay
BDSept10qxdBD 19082010 1743 Page 35
36 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
new GMGSM at Newcaprsquos K-Rock 893 KentvilleMacKay with 15 years experience in sales andmarketing was a Senior Sales Rep with CorusTim Schutz ex MD at Jack FM Calgary is nowPDMD at Rogersrsquo 1077 The River LethbridgeAt Quebecor at least three new news employ-ees David Akin from Canwestrsquos Ottawa BureauBrian Lilley the Ottawa Bureau Chief at AstralRadio and Tobias Fisher most recently of theCBC They were hired as Quebecor anticipatedwinning a new specialty channel Sun TV NewshellipTV Journalists Herb Luft and John Grant retiredthis summer from CTV (CFCF-TV) MontrealLuft who started working at CFCF as a radionewscaster in 1971 and joined the TV stationfull-time in 1977 is the longest-serving reporterat CTV Montreal Grant had been CTV MontrealrsquosQuebec City Bureau Chief since 1996hellip At AstralTorontorsquos radio cluster layoffs included CFRBAssignment Editor Eileen Berardini eveningAnchor Bob Komsic weekend morning Host
John Donabie and Melissa Boyce (promotions) Vassilios Mimishas been appointed as the new North American BroadcastersAssociation Director of Technology Most recently Mimis servedas Director of Broadcast Technical Policy andPlanning with the Canadian Department ofIndustry 1007 HANK FM Winnipeg PD AbbeyWhite has become PD at sister Newcap stationsKG Country Red Deer and the Country Newcapstations in Brooks Drumheller Stettler andBlairmore Also at Newcaprsquos Southern AlbertaGroup Al Tompson MD and Morning ShowHost at Zed 99 Red Deer added PD for Zed99The Fox Brooks to his responsibilities FormerPD Brent Young is no longer with the organiza-tion Rob Leighton is Astral Radiorsquos new DigitalAccounts Manager for the BC Interior based inKelowna Leighton had been with Telus with anInternetinteractive sales and development back-ground While never in radio he grew up withit and learned vicariously through his fatherGord Leighton a well-known BC broadcast man-ager Also at Astral Radio Kelowna after 38years Ron Wittenberg has retired from broad-casting He began at CKNW New Westminsterthen migrated to the Okanagan roughly 30 yearsago to raise a family Since then hersquos been with the Kelownastations under numerous ownership changes After five yearsat Newcap stations in Halifax and Fredericton Jason ldquoJDrdquoDesrosiers has joined the Evanov Radio Group (ERG) in Halifax
He succeeds Angela Kelly as Promotions andMarketing Director and will also become APDat ERGrsquos second Halifax station expected tolaunch this fall Diane Boehme has been ap-pointed Exec VP Television for EBTV in TorontoEBTV is the banner under which it andBrightlight Pictures will work jointly in the pro-
duction and distribution of TV programming Her backgroundincludes Senior Director Independent Production at CHUMTelevision and Director Original Production at Astral Television At Canadarsquos Olympic Broadcast Media Consortium Gavin Rothhas been promoted to Sales VP and Christos Nikitopoulos to thenewly-created VP of Programming and Revenue Planning posi-tion Roth had been Senior Sales Director for the consortiumNikitopoulos was previously Senior Director of Programmingand Revenue Planning At Clear FM Winnipeg Laurie Jolicoeuris now the Promotion Director She moved from sister Rogersproperty Citytv Winnipeg where she was the Marketing EventsCoordinator Donald Nelson the Senior Broadcast Technologistat CBC Yellowknife transferred to CBC Windsor in the samecapacity Prior to joining CBC he was an Engineering Supervisorin Stamford Connecticut and alsoworked in Northern Canada as anengineering freelancerhellip The husbandand wife morning broadcast team ofBob Wallace and Diana Meder are nowwith Larche Communicationsrsquo new sta-tion 923 FM (CJOS-FM) Owen SoundBoth were most recently with BayshoreBroadcastingrsquos Mix 106 Owen Sound Meder isalso News Director Matt Mise PromotionDirector transferred from sister station KICX917 Sudbury GMGSM is Rob Brignell and PDis Don Vail both also previously employed byBayshore Broadcastinghellip KiSS 925 Torontorsquos newAfternoon Drive Announcer is JJ ex MorningShow Co-Host at The New Flow 935 Torontofor the past three years JJ was also on-air at theprevious incarnation of KiSS With his arrivalCash Conners moved to evenings
Lee Cornell has been appointed Group ProgramDirector at Evanov Radio Group based at theToronto head office Most recently he acted asVPAffiliate Relations International with USbased LDR (Listener Driven Radio) though hehas experience on several continents includingas Group Programmer and Manager in Australiathe UK and the US New PD at 917 The BounceEdmonton is Andy Winford ex of CBS Radio
Herb Luft
Cash Conners
Jason ldquoJDrdquoDesrosiers
Abbey White
Diana Meder ampBob Wallace
JJ
Diane Boehme
John Grant
Matt Mise
Tim Schutz
Rob Leighton
BDSept10qxdBD 19082010 1743 Page 36
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 37
Fresno Wendy Rose the Promotions Directorat Astral Radiorsquos CHAM amp CKOC Hamiltonmoved on after 11 years with the stations Shersquosnow Promotions and Marketing Manager atEvanov Communicationsrsquo FM92 The JewelNEWS COUNTRY AM 1380 Brantfordhellip DavidLindores became the Promotion Director atKiSS 925 981 CHFI Toronto at mid-Junemoving to the Rogers stationsfrom Astral Radio TorontoPrior Astral Lindores had beenwith Universal Music for 14years most of it overseeing theMarketing amp Promotion Depart-
ments of the companyrsquos central regionhellip KateMilton joined 1013 The BOUNCE Halifax asEvening Announcer She had been doing driveat Z103 Halifaxhellip Senior Maintenance Techni-cian Al Adachi after 38 years in broadcastinghas retired He started his career at CKY Winnipegand in 1976 moved to ITV now GlobalEdmontonhellip Jeremy Morrell is the New Manager
of Broadcast Technical Services at The WeatherNetwork Oakville Prior to his appointmentMorrell was Assistant Product Manager andbefore that a Team Leader for Technical Sales atRoss Videohellip David Kincaid after six years withCTV British Columbia and more than twodecades in news broadcasting has moved intoa new careerhellip Paul La Frenais has given uphis position at Novanet in Ajax due to LouGehrigrsquos disease more commonly known asALS His successor is Rod Ditz After 35 yearsat Rohde amp Schwarz including seven on theExecutive Board and five as its ChairmanMichael Vohrer retired On July 1 ManfredFleischmann became President and CEO Eric
Riehl joined Applied Electronics as a TechnologySales Representative Broadcast amp Post Produc-tion Division Riehlrsquos background includes anoperational and systems background in postaudio as well as customer support and salesexperience with editing systems storage solu-tions and broadcast automationarchiving
Kate Milton
Al Adachi
David Kincaid
David Lindores ManfredFleischmann
Wendy Rose
Eric Riehl
BDSept10qxdBD 19082010 1743 Page 37
(
~
~- ~ r~
l lo
~ - ~
~ ~
INNOVATION In TV Opt ics Since 1958
World-Class Lens Technology Local Technical Support Bilingual Local Factory Service Centre 1400 Courtneypark Drive I Mississauga Ontario I LST l H l (905) 795 -2012 I wwwcanonbroadcastcom
38 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Brian Spiers best known as the ex Grass ValleySales Manager for Canada (and based inToronto) moved to Gainesville FL to becomeVP Sales North America for Digital BroadcastInc
SIGN-OFFS
Murray Chercover 80 in Toronto of complica-tions following pneumonia The former CTVPresidentCEO retired in 1990 but continuedas a special consultant to CTV while develop-ing his own Chercover Communications Inaddition to an Emmy for his contributions tothe broadcasting industry Chercover collected
a number of personal honours during his career including theCAB Distinguished Service Gold Ribbon (1986) the CFTA GoldMedal for Lifetime Achievement (1988) a ldquoRockierdquo LifetimeAchievement Award from the Banff Television Festival and hewas named to the CAB Broadcast Hall of Fame in 1994
Myles Morton 85 at Belleville General HospitalMorton the owner of Quinte Broadcasting RadioGroup (CJBQMix 97Rock 107 Belleville) wasalso the former owner of the BellevilleIntelligencer newspaper and Cablevue the localcable company He had been in declininghealth for the past year
Jimmy Dean 81 suddenly at his home in Virginia The Countrymusic legend scored a 1 hit in 1961 with Big Bad John thesong that won him a Grammy Award
Randy Dewell 62 in Halifax of a heart attack and a series ofstrokes The former Halifax alderman award-winning broad-castermdashincluding the Ted Rogers SrVelma Rogers awardmdashandcivil servant had such stops in his on-air career as CFRA OttawaCHUM Toronto CKGM Montreal and CJCH Halifax
Wilbur ldquoWibrdquo Arnold Westby 78 of cancer inYorkton He was a Cameraman and the firstemployee hired at CKOS-TV Yorkton Thirty-fiveyears later he retired as GM His son MarcWestby is Manager Production amp Programmingat CHAT-TV Medicine Hat
John Delazzer suddenly of a heart attack inToronto Delazzer was the voice of TVO formany years and before that an Announcer atCKKW Kitchener
Irwin Barker 58 at Torontorsquos Princess MargaretHospital of a rare and aggressive cancer Barkerwas a writer for shows such as This Hour Has 22Minutes and The Rick Mercer Report Born inWinnipeg Barker worked as a public policy re-search consultant for Angus Reid and as a lec-turer in sociology at the University of Alberta
and the University of Manitoba
Gordon Allan Brady of cancer in the CentralOkanagan Hospice House In 1969 he startedCKQR Castlegar managing it through 1990when it was sold The station is now an Astralproperty
Brian Spiers
Phot
o co
urte
sy o
f Cas
tane
t
BDSept10qxdBD 19082010 1743 Page 38
r- --bull~
middot ~
This (~dilion is hlOllAhl lo you by
Applied Electronics Ltd Hammond Manufacturing Ltd
CBC Transmission lncospec Communications Inc
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Delco Wire amp Cable Ltd Nova net Communications Ltd
DEM Allen amp Associates Ltd Om neon
General Cable RCS Canada Ltd
Rohde amp Schwarz Canada Inc
Ross Video Ltd
S W Davis Broadcast Technical Services Ltd
Solutions Broadcast RF
Sonotechnique PJL Inc
Western Association of Broadcasters
f crnsidcbull1middot lhtbullstbull tmiddoto1111mnitmiddots lind lcnmiddot lintmiddot 111middotod11tmiddotls and stmiddot1middotktmiddots
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 39
One of those parameters that weall jabber about frequently in thetransmission game is Standing
Wave Ratio or SWR Itrsquos a pity that therersquosso much misunderstanding surroundingan essentially simple concept
Your transmitter is connected to yourantenna or load with a length of trans-mission line Transmission line theory tellsus that in an ideal lossless world if allthree of these items are perfectly matched(at 50 ohms or whatever) then all of theRF energy leaving the transmitter will ar-rive at the antenna and be radiated fromthere In the real world there will besome slight attenuation from the trans-mission line and some of the energythat does make it to the antenna will bereflected back to the transmitter by slightimpedance mismatch
The phase difference between the for-ward-going incident wave and the reflect-ed wave varies along the line but isconstant at any point on the line This iswhere the expression ldquoStanding Wavesrdquocomes frommdashalthough the waves actual-ly travel along the line the voltage nodesappear to be stationary
Where the voltages of the incidentand reflected waves are in phase there isa maximum and where they are out ofphase a minimum The Voltage StandingWave Ratio or VSWR is the ratio of themagnitude of the maximum voltage onthe line to the minimum There is also aCurrent Standing Wave Ratio which willhave the identical value so clearly the V
really) in dB But when we get right downto it a low value of return loss means thesame thing as a high value of SWRmdashtrouble coming up ahead fast
Those high SWR values mean that thepeak RF voltage at ldquonodesrdquo on the linewhere the forward and reflected voltagesadd in phase will be high As the wavesbounce back and forth repeatedly betweensource and load that voltage can becomevery high If it exceeds the dielectric break-down voltage of the line arcing willensue That Teflon insulation will breakdown to carbon and now we have ashort The short gives us another point ofhigh reflections and so the cycle contin-ues back towards the transmitter
Aside from the transmission line dam-age the transmitter doesnrsquot care much forthe mismatch either Again peak voltagesand currents are suddenly much higherthan planned for and will stress the ampli-fierrsquos components Even if the parts arenrsquotoverstressed to the point of failure effi-ciency drops and temperatures rise Atbroadcast power levels something gen-erally has to give pretty quickly Which iswhy so much attention has gone intoSWR detection and power foldback frommanufacturers
Dan Roach works at SW Davis BroadcastTechnical Services Ltd a contract engineer-ing firm based in Vancouver He may bereached at danbroadcasttechnicalcom
BY DAN ROACH
ENGINEERING
in VSWR is not needed and we can simpli-fy our expression to SWR without givingup anything (The continued popularityof that V in VSWR is another one of thegreat mysteries of our age)
A perfect load would result in anSWR of 100 an open circuit or a short atthe end of the line will give us an SWRnear infinity (there is some attenuationthat keeps us from getting all the waythere)
An alternate expression we donrsquot usemuch in broadcasting perhaps to ourown misfortune is Reflection Coefficientwhich is simply the ratio of the reflectedwave voltage to the forward wave volt-age A perfect match gives a reflectioncoefficient of 0 a short-circuit load has acoefficient of -10 and an open circuitrsquoscoefficient is +10 Conceptually this is alittle simpler to grasp than SWR But itamounts to the same thing
Next comes the very popular but per-haps overused expression of Return LossIf we take 20 times the logarithm of theratio of the magnitudes of the reflectedvoltage and the forward voltage we endup with a number in decibels that repre-sents the power ldquolostrdquo in the load betweenthe incident and reflected waves
One of my favourite textbooks de-scribes this whole concept as ldquosillyrdquoNevertheless it remains popular proba-bly because we all know how much engi-neers love to express things (all things
Reflections on standing waves
BDSept10qxdBD 19082010 1743 Page 39
The Davicom MAC wont
IIAC bull fi cf ons let you sleep
Its advanced filtermg un unless youre REALLY needed ctavicom
Intelligence amp Innovation t 1 418682 3380 i f 1418682 8996 www dav1comcom
The Western Association of Broadcastersthanks our valued sponsors who helped
make our 76th Annual Conferencesuch a success
Gold
Silver
Bronze
Patron
Platinum
A special thank you to the Delta Lodge at Kananaskis for being our long term hotel provider and sponsoringour early bird registration
Western Association of Broadcasters 2010 - 2011 Board of DirectorsRichard Kroeker President Mitch Bozak Past President Wade Moffatt Director Doug Gunn Director Tom Scott DirectorVic Dubois Director Tom Newton Director Neil Shewchuk Director Paula Davies Director Michael Olstrom Director
JOIN US JUNE 8 ndash 10 2011 IN BANFF ALBERTA TO CELEBRATE THE WABrsquoS 77TH ANNIVERSARY bull WWWWABCA
The Western Association of Broadcasterswould like to recognize and honour this
yearrsquos winners of the WAB Gold MedalAwards The Gold Medal Awards are presented to WABmember stations for outstanding contribution to the Canadianbroadcasting industry in the area of community service
The Radio Gold Medal winners for 2010 are
CKBI Prince AlbertGive a LittleLife Day
The Television Gold Medal winner for 2010 isCTV Edmonton for the Rink of Dreams
The Wolf 1049Regina ndash TheInterview
Al Thorgeirson
Menno Friesen
The 2010 Western Associationof Broadcasters Broadcaster ofthe Year is Al Thorgeirson
Menno Friesen is our newHonourary Life Member
The WAB 2010 BroadcastPartner of the Year isthe Kinsmen Foundationof Saskatchewan
BDSept10qxdBD 19082010 1743 Page 40
A
EOCUS 2010 CONFERENCE
The Foundation Assisting Canadian Talent on Recordings With Support From Canadas Private Radio Broadcasters
Citytv()oMNr
efA 1l
NewWap RADIO
ltvD
DDB0
~ -shyNovanet
rnmsmiddot
Omada
Globa~
RAWLCb RAD I 0
~ Piaain ~Technical
SlltyV~ s THE CANADIAN PRESS bull
0ROGERS
~ 2010 G0L0 ME0AL AWAR0
~
~ HARVARD
SONY
SaskTe ilsectbull
ltlt ASCII85EncodePages false AllowTransparency false AutoPositionEPSFiles true AutoRotatePages None Binding Left CalGrayProfile (Dot Gain 20) CalRGBProfile (sRGB IEC61966-21) CalCMYKProfile (US Web Coated 050SWOP051 v2) sRGBProfile (sRGB IEC61966-21) CannotEmbedFontPolicy Error CompatibilityLevel 14 CompressObjects Tags CompressPages true ConvertImagesToIndexed true PassThroughJPEGImages true CreateJobTicket false DefaultRenderingIntent Default DetectBlends true DetectCurves 00000 ColorConversionStrategy CMYK DoThumbnails false EmbedAllFonts true EmbedOpenType false ParseICCProfilesInComments true EmbedJobOptions true DSCReportingLevel 0 EmitDSCWarnings false EndPage -1 ImageMemory 1048576 LockDistillerParams false MaxSubsetPct 100 Optimize true OPM 1 ParseDSCComments true ParseDSCCommentsForDocInfo true PreserveCopyPage true PreserveDICMYKValues true PreserveEPSInfo true PreserveFlatness true PreserveHalftoneInfo false PreserveOPIComments true PreserveOverprintSettings true StartPage 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Bicubic GrayImageResolution 300 GrayImageDepth -1 GrayImageMinDownsampleDepth 2 GrayImageDownsampleThreshold 150000 EncodeGrayImages true GrayImageFilter DCTEncode AutoFilterGrayImages true GrayImageAutoFilterStrategy JPEG GrayACSImageDict ltlt QFactor 015 HSamples [1 1 1 1] VSamples [1 1 1 1] gtgt GrayImageDict ltlt QFactor 015 HSamples [1 1 1 1] VSamples [1 1 1 1] gtgt JPEG2000GrayACSImageDict ltlt TileWidth 256 TileHeight 256 Quality 30 gtgt JPEG2000GrayImageDict ltlt TileWidth 256 TileHeight 256 Quality 30 gtgt AntiAliasMonoImages false CropMonoImages true MonoImageMinResolution 1200 MonoImageMinResolutionPolicy OK DownsampleMonoImages true MonoImageDownsampleType Bicubic MonoImageResolution 1200 MonoImageDepth -1 MonoImageDownsampleThreshold 150000 EncodeMonoImages true MonoImageFilter CCITTFaxEncode MonoImageDict ltlt K -1 gtgt AllowPSXObjects false CheckCompliance [ None ] PDFX1aCheck false PDFX3Check false PDFXCompliantPDFOnly false PDFXNoTrimBoxError true PDFXTrimBoxToMediaBoxOffset [ 000000 000000 000000 000000 ] PDFXSetBleedBoxToMediaBox true PDFXBleedBoxToTrimBoxOffset [ 000000 000000 000000 000000 ] PDFXOutputIntentProfile () PDFXOutputConditionIdentifier () PDFXOutputCondition () PDFXRegistryName () PDFXTrapped False CreateJDFFile false Description ltlt ARA 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 BGR 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 CHS ltFEFF4f7f75288fd94e9b8bbe5b9a521b5efa7684002000410064006f006200650020005000440046002065876863900275284e8e9ad88d2891cf76845370524d53705237300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c676562535f00521b5efa768400200050004400460020658768633002gt CHT ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef69069752865bc9ad854c18cea76845370524d5370523786557406300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt CZE 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 DAN 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 DEU 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 ESP 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 ETI 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 FRA 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 GRE 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 HEB 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 HRV (Za stvaranje Adobe PDF dokumenata najpogodnijih za visokokvalitetni ispis prije tiskanja koristite ove postavke Stvoreni PDF dokumenti mogu se otvoriti Acrobat i Adobe Reader 50 i kasnijim verzijama) HUN ltFEFF004b0069007600e1006c00f30020006d0069006e0151007300e9006701710020006e0079006f006d00640061006900200065006c0151006b00e90073007a00ed007401510020006e0079006f006d00740061007400e100730068006f007a0020006c006500670069006e006b00e1006200620020006d0065006700660065006c0065006c0151002000410064006f00620065002000500044004600200064006f006b0075006d0065006e00740075006d006f006b0061007400200065007a0065006b006b0065006c0020006100200062006500e1006c006c00ed007400e10073006f006b006b0061006c0020006b00e90073007a00ed0074006800650074002e0020002000410020006c00e90074007200650068006f007a006f00740074002000500044004600200064006f006b0075006d0065006e00740075006d006f006b00200061007a0020004100630072006f006200610074002000e9007300200061007a002000410064006f00620065002000520065006100640065007200200035002e0030002c0020007600610067007900200061007a002000610074007400f3006c0020006b00e9007301510062006200690020007600650072007a006900f3006b006b0061006c0020006e00790069007400680061007400f3006b0020006d00650067002egt ITA 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 JPN ltFEFF9ad854c18cea306a30d730ea30d730ec30b951fa529b7528002000410064006f0062006500200050004400460020658766f8306e4f5c6210306b4f7f75283057307e305930023053306e8a2d5b9a30674f5c62103055308c305f0020005000440046002030d530a130a430eb306f3001004100630072006f0062006100740020304a30883073002000410064006f00620065002000520065006100640065007200200035002e003000204ee5964d3067958b304f30533068304c3067304d307e305930023053306e8a2d5b9a306b306f30d530a930f330c8306e57cb30818fbc307f304c5fc59808306730593002gt KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020ace0d488c9c80020c2dcd5d80020c778c1c4c5d00020ac00c7a50020c801d569d55c002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt LTH 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 LVI 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 NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken die zijn geoptimaliseerd voor prepress-afdrukken van hoge kwaliteit De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 POL 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 PTB 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 RUM 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 RUS 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 SKY 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 SLV 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 SUO 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 SVE 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 TUR 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 UKR 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Congratulations Facebook you rockAccording to Hitwise Facebook has become the most
visited website in the United States Its market share ofvisits was up 185 over the same time last year Just tocompare Google was up around nine percent
I was going to Google what that meant but it justseemed cruel
I believe it means that we are spending more timepoking people we wouldnrsquot waste the time of day to chatwith than we are looking up important stuff like sportsstats or interesting uses for peanut butter (which incidentally include lubricant pet pill disguiser andpaper label remover Really I Googled it)
Wersquove all Googled ourselves from time to time manyof us using a computer
But facebook it Facebook is taking over the worldAs you read this I am on Facebook Go aheadhellip go
friend mehellip Irsquoll be there Itrsquos where I live nowFacebook tempts us with the egotistical promise that
someone somewhere on the planet really really wantsto know every single errant thought that crosses our
minds AND they want to see photos AND they want toknow what we think about their thoughts AND photos
Capitalized conjunctions aside Facebook is theperfect place to cut and paste the creative work of othersinto our electronic personas instead of actually doingsomething creative or original ourselves thus savingtime that we can then use to do more poking and lesstalking How am I today Just check out the stolen lyricfrom someone elsersquos song I have posted as my ldquostatusupdaterdquo Apparently today I am a little Olivia NewtonJohn (pre-Grease)
Itrsquos a diseaseI must comment on your new cat photo or I will dieOops hang on a sechellip gotta return a poke Back
now LMAO Freakinrsquo funny catsLike you I joined initially to see what all the fuss
was about In its original days Facebookers were lessconcerned about security so you could scan astrangerrsquos profile check out their friends and eventheir friendsrsquo friends It was a voyeuristic orgy of peek-age Not that any of us did that sort of thing of course
Once the lurking was curtailed the search was on forco-workers and family members as we embarked on awildly competitive jag to snag as many friends as possible
In those early days getting a Friends request was agiddying high
Ooooohhellip someone wants to be my friend INSTANTADD
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 27
Poke-poke
BY MARK LA POINTE
status update
BDSept10qxdBD 19082010 1743 Page 27
Now of course we are more discerning of the company wekeep Do I know them Will they clutter my page with applica-tion drivel and invites to lame events Or worse will they notbe interested in my brilliant application newsfeed and my ldquoohso importantrdquo event
After the friends came the gameshellip sorry ldquoapplicationsrdquo Nowwhen Irsquom too tired to poke I can find out what kind of dog Iam or what country song tells my storyhellip or God help me playFarmville (along with over 83 million other monthly users)
(By the way my answers are dachshund and Goodbye EarlAlso I have never been too tired to poke I know it happens tomen my age but knock on wood I still can)
And letrsquos not forget the frustration of the endless programupdates I just figure out where everything is so I can steer theUSS Facebook without having to rely on Mr Sulu whenBAMhellip my life is chaos again and instead of checking my noti-fications I am driving straight into the sun while Yeoman Randlooks intensely into the soft focus camera In its present incar-nation I still canrsquot find the damn ldquoSign outrdquo tab
It has only taken a few years for a simple social networkingtool to become the worldrsquos biggest scrapbook Our need toshare has even pushed into the formerly sacred Have you seenthe video of the couple that interrupted their ldquoI dosrdquo to updatetheir Facebook status from ldquosinglerdquo to ldquomarried I think I actu-ally threw up a little that time
Remember first second and third base (No not baseball)It has been re-faced
Now therersquos ldquoFace-baserdquo that magical part of love when youchange your status from ldquoSinglerdquo to ldquoIn a relationshiprdquo I assumeit happens after yoursquove rounded the bases a few times
Itrsquos sooooo cute In the same way itrsquos cute when your neigh-boursrsquo kids spray-paint ldquoBUTT FACErdquo on your garage door
FB is a giant black hole of time and effort sucking in every-thing around it without mercy while only giving back invita-tions to play Mafia Wars
Fan Pages are big business now as entertainers and retailersand people with causes can use FB to continue to shamelesslyhump their agendas and doo-dads
Sadly I am now turning into the Facebook equivalent of acranky old man I hate it when my friends donrsquot use actual pho-tos of themselves as their profile pics Since I never actually seethem face-to-face anymore without those photos I have no ideawhat they look like During the Winter Olympics I assumed allmy friends had become hockey sweaters or red leafs
Also I am protective of my Wall Lame status updates nowequal instant ldquoHiderdquo for you ldquoI love my dogrdquo while accurateis your one-way ticket to GONE-ville I may even un-friend youfor that juicy contribution
I would moan on a little longer but in the time it has takenme to write this I have missed 16 crucial status updates (Trevorand Aaron are now friends) three pokes (which still make megiggle like a nine-year-old who thinks ldquopianistrdquo is dirty) and twopage suggestions (Join if you think RUSH deserves inductioninto the R and R hall of famehellip which I do) So I am hittingthe ldquosign outrdquo tab (which I just found thank you very much)
Mark La Pointe is a freelance writer and voice actor forwwwKillervoiceoversca or at least he would be if he would stopfooling around on Facebook He may be reached by e-mail atmarkannounceryahooca
BDSept10qxdBD 19082010 1743 Page 28
bull
Applied Electronics extends a large thank-you to all our sponsors for their generous support of our 24th annual golf tournament bull
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Vancouver Edmonton Calgary Toronto Montrital 6044397228 7804628275 40329L5143 9056254321 5143333324
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Fax 6044397210 Fax 7804628238 Fax 4032915188 Fa 9056254333 Fa 5143331512
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 29
Gord James comes home
When I was 14 my buddies allwanted to be famous sportsheroes or rock stars I wanted
to be Gord JamesMy obsession with radio came to me
like most of us at an early agemdasheight tobe exact By the time I was 10 and livingin Southern Ontario I knew exactly whichjocks sounded great and by 14 there wasno one better to my ears than Gord James
Gord James is one of the few yeomanof an era in Top 40 and rock radio thatmany view as the halcyon days of radiorsquossound Hersquos still doing itmdashand doing itevery bit as well as he ever has
The latest incarnation of the GordJames Experience is at Hamiltonrsquos newVinyl 953 a place that feels right to himbecause the geography that surrounds thebroadcast studios is literally home
Gord went to high school at Saltfleetin Stoney Creek (now part of Hamilton)and did the WKRP town-to-town up-and-down the dial thing in his first few yearsincluding stops in Cambridge LondonCornwall and Kitchener before landingat CKOC Hamiltonrsquos home of the BIG500 Countdown in the early rsquo70s
In 1974 the now legendary J RobertWood interviewed Gord for an openingat CHUM-FM free form at the time Butit was the ldquocoolrdquo station 1050 CHUMwhere Gord wanted to be
ldquoThank you for coming in and good-byerdquo was the response he remembers
ldquoI realized how much I had to pull upmy boot straps to hang with those guysrdquohe recollects James was talking about thebig voices such as John Majhor TerrySteele Jim Van Horne Mike HollandRoger Ashby and Bob Magee (Magee nowholds down the morning drive slot atVinyl 953 helping give that station a def-inite CHUM flavour that works perfectly)
But it wasnrsquot long before James land-ed a gig at CHUM-AM doing all-nightsand filling in on day shifts now andthen By 1978 CHUM-FM was being pro-grammed by a young upstart named RossDavies and he wanted Gord to comeover to the FM side of the building Thateventually happened too with weekendsafternoons and in 1983 as morning hostalong with Rick Hodge
ldquoThere are so manymemoriesrdquo said James
ldquoOne really stands outI was filling in for RogerAshby As we were doingour birthday feature onair it was mentioned thatit was my birthday andall of sudden a lot ofpeople gathered by thedoor and started singingHappy Birthday I heardtwo younger singingvoices through my head-set and realized that TomJokic our producer had patched in twoof my three children Rachel and Kevinfrom a cell phone and they were singingtheir hearts out out of tempo and out oftune with the rest of the group and Ithought that sounded even better becauseof itrdquo
The sound is what matters to GordJames And he says the fun has not goneout of it And sitting chatting with him is
JAMIE WEST
like pulling into a filling station for pos-itive energy
Vinyl PD Derm Carnduff says thatgetting Gord on board at Vinyl was a nobrainer
ldquoGordrsquos name came to mind prettyquickly His heritage as a Toronto radiopersonality would give us instant credi-bility but ultimately his talent made
Gord one of our top candidatesrdquo saidCarnduff
ldquoHis knowledge of themusic his wit and dedica-tion serve his audience ex-tremely well and the radiostation as wholerdquo Carnduffsaid ldquoAnd oh yeah hersquos gotan okay set of pipes toordquo
ldquoThe saying at CHUMused to be lsquoletrsquos have somefunrsquordquo remembers Gord
I ask him if hersquos still hav-ing fun
ldquoTherersquos no question thatIrsquod do it all over againrdquo Gord
responded ldquoonly this time Irsquod betempted to break a few more rulesrdquo
Now thatrsquos the spirit of a true rockjock shining on after nearly 40 years ofconnecting with all of us
Jamie West is CEO of Westpro Media Incbroadcast consultants and creative contentsuppliers He may be reached by e-mail atwwwwestpromediacom or at 905-541-0127
BDSept10qxdBD 19082010 1743 Page 29
n
--bull
n ti tJ
S1
s a
DIL PJF-24 Pre wired Jackf ield
These prewired jackfield assemblies look and work great They install quickly and easily and they cost less than a plain (bare) jackfield but save you lots of time bull twenty-four 025 TRS jacks bull all primary and normal contacts are prewired bull standard 175 x 19 layout to AMP CHAMP connectors at the back
tW D~YI~ Broadcast Technical Services Limited Tel (604) 255-2200 bull Email danbroadcasttechnicalcom
30 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Fact is facts donrsquot mattermuch anymorehellip
One of the things I enjoy most is alively debate with friends whohave differing points of view I
like the way people get charged up aboutthings they really care about how theyshape their thoughts to support theirarguments
I particularly enjoy it when the debateis over and in the best instances wersquoveall learned something from each otherAnd maybe if our minds are not onlyengaged but ldquoopenrdquo we might find ourposition moving begin questioning theplace where opinion started and realityor facts kick in Unfortunately it seemsthat fact-based debate is a dying art
A new study from University ofMichigan researcher Brendan Nyhan en-titled When Corrections Fail The Persistenceof Political Misperceptions shows that peo-ple who have based their beliefs on mis-information rarely change their mindseven when presented with the facts Evenmore disturbing they often cling evenmore strongly to their beliefs when theyare proven to be inaccurate a phenome-non Nyhan has dubbed ldquobackfirerdquo Notsurprisingly this reaction is most com-mon when it comes to partisan issuesaround politics and social issues
Nyhanrsquos recent study is a follow-upto research he completed with associatesat the University of Michigan in 2005and 2006 Those studies showed a basichuman tendency to continue to believe
in facts we carry in our heads even whentheyrsquove been proven false Nyhan says thisis worse than merely being misinformedit means our views are entrenched andnot subject to sway by any informationsource It isnrsquot information thatrsquos missinghere but rather a basic emotional responsethat makes smart people hang on to falsefacts for reasons it is hard to define
Nyhanrsquos study as well as previousstudies conducted in 2005 and 2006around facts vs perception attempts tounderstand why intelligent people con-tinue to accept misinformation as fact inthe face of contrary proof This may notbe a new practicemdashpeople have alwaysshaped facts to fit the outcome they wantmdashbut Nyhan and others believe there ismore reason for concern now than atany other time
Nyhanrsquos study suggests the underpin-nings on which governments are chosenare becoming more fractured He sayswersquore filtering the information we receivethrough a prism and end up getting areal divergence on all sorts of issues Andthat makes it really hard to have intelli-gent debate He equates the electoratersquosview on politics to sport and says peoplesupport a team because they are emo-tionally committed to them they absorbthe misinformation they need to contin-ue their supportmdashfor better or for worse
Nyhan says we need a ldquosupply-sideapproachrdquo where we try to enforce and
NANCY SMITH
increase the ldquoreputational costsrdquo on peo-ple and institutions who promote bad in-formation Given the numbers it seemsunlikely that this is a viable solutionPartisan news hosts and their networksare making millions while more moder-ate media languishes The cycle continuesbecause audiences are attracted to newsoutlets that reflect their beliefs howeverinaccurate they may be
In fairness to media consumers it isoften difficult to separate whatrsquos accurateand what isnrsquot particularly within an envi-ronment where we get our news in bite-size pieces with little context But Nyhansays the really frightening pattern isnrsquot justwhere we get our news but how we useit If we refuse to change beliefs that arebuilt on inaccuracies the consequencescan be devastating
I read a quote attributed to Kant thatseemed appropriate to Nyhanrsquos studyldquoMankind may be crooked timberuniquely susceptible to ignorance andmisinformation but itrsquos an article offaith that knowledge is the best remedyIf people are furnished with the facts theywill be clearer thinkers and better citi-zens If they are ignorant facts will en-lighten them If they are mistaken factswill set them straightrdquo
Even Kant didnrsquot anticipated the soci-etal impact of spin doctors and media inthe 21st century
Nancy Smith is ChairCEO of NextMedia a Toronto-based business consulting and marketing company She may bereached at (905) 468-7774 or atnsmithnextmediacompanycom
New FM rules come into eff ect on January 1st
2011 How does this aff ect your station What
opportunities exist before the rule changes and
what risks are there afterwards We can help
Call DEMA your partners for complete
engineering solutions
T 2 0 4 8 8 9 9 2 0 2 E G N E I L S O N D E M A M B C A
D E M A L L E N amp A S S O C I A T E S L T D
VIS
ION
BA
CK
ED
BY
EX
PE
RIE
NC
E
FM PROTECTION RULES ARE CHANGING
BDSept10qxdBD 19082010 1743 Page 30
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 31
Victoria a few days each weekGeorge Gordon who had been
morning Anchor at News1130Vancouver has moved to
CFRA Ottawa as morn-ing News Anchor Hersquosalso tasked with coach-
ing and mentoring otheron-air personalities
There were a number of changesat Corus Entertainment relatedto Corusrsquo most recent organi-zational review to streamlinedecision-making and clarifyroles and mandates Among
the changes Corus TelevisionmdashReporting toDoug Murphy Exec VP and President of CorusTelevision are Colin Bohm VP InternationalAndrew Eddy VP Affiliate Sales Bill Knight
VP Business Developmentand Planning Gerry MackrellVP Airtime Sales Susan RossVP Strategic Planning SusanSchaefer VP Head of Networksand Marketing and JoannaWebb VP Head of Program-ming and Production CorusRadiomdashReporting to HalBlackadar Exec VP and interimPresident of Radio are DaveFarough VP Brands and Pro-gramming in Toronto (was GMat CFPLCFPL-FMCFHKFMCKDK-FM London) Chris Sisammoves in [see below]) DavidHuszar VPGM Interactive andEmerging Platforms (was VPGM Corus Interactive ampIntegrated Solutions) NeilCunningham Director of SalesWestern Canada Garry McKenzieGM Corus Radio Vancouver(was GM at Corus RadioCalgary) Doug RutherfordVPGM Corus Radio Alberta(now also GM at Calgary)Suzanne Carpenter VPGM
CTVrsquos Lloyd Robertson has an-nounced his retirement set fornext summer By putting itoff until then hersquoll roundoff his CTV career at 35years from the day he
joined then-Anchor Harvey Kirck in1976 as co-Anchor of CTVNews Hersquos been Chief Anchorand Senior Editor since 1983Lisa LaFlamme 45 is his suc-cessor She began her broad-cast career at hometownCKCO-TV Kitchener in 1988Reporting stints include IraqAfghanistan Sri Lanka Haitiand as a political correspondent in OttawaFormer NBC News Foreign CorrespondentDawna Friesen is the next Anchor of CanwestrsquosGlobal National succeeding Kevin NewmanFriesen a native of Winnipeg began her careerat CKX-TV Brandon then worked at CBC andCTV before being hired by NBC in 1999Friesenrsquos reporting duties took her throughoutEurope and the Middle East from her base inLondon CKYCITI-FM Winnipeg GM Tom Scottreturns to Citytv Winnipeg thisfall again as GM Scott whojoined Citytv in 2008 moved
to the radio side to be GM at the Rogers-ownedradio stations after the previous manager wastransferred to Vancouver A new GM for theradio cluster is being sought CTVglobemediaSr VP Corporate Communications BonnieBrownlee is no longer in place Her successor isScott Henderson VP Communications Brownleewho joined CTV in 2007 succeeded Mary Powersin the position Douglas Elphick joined Joytv10 Vancouver (ZoomerMedia) as GSM Elphickhad been Director National Sales WesternRegion for CTVglobemedia and was mostrecently with the CTV Olympic BroadcastConsortium Brian Blackburn is no longer GSMat the Jim Pattison Broadcast Group (JPBG)radio stations in Victoria A successor had yetto be named at press time In the interim BruceDavis VP of Sales for JPBG and GM of theKelowna radio properties is filling in Hersquos in
Make sure that BroadcastDialogue has your peoplechanges E-mail station
news to howardbroadcastdialoguecom
LloydRobertson
Dawna Friesen
Lisa Laflamme
Susan Ross
BonnieBrownlee
George Gordon
Joanna Webb
Dave Farough
Andrew Eddy
Chris Sisam
Douglas Elphick
Susan Schaefer
ScottHenderson
David Huszar
Doug Rutherford
Garry McKenzie
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 31
32 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
1071 Abbotsford as Morning Show Hosthellip At new Country sta-tion 1007 HANK-FM Bridgewater launched July 22 JonathanCrouse moved from afternoons on sister station CKBWBridgewater to be the morning show Host Nick Yorston who
moved from Yellowknife does morning newsAndrea James moved from sister station CKDR927 Dryden to do middays while Alicia Huntermoved from CKBW for HANKrsquos afternoon show
Gerry Pigeon whorsquos been with Corus RadioCalgary the past nine years the last six as RSMhas moved to NL Broadcasting in Kamloops asGSM for the companyrsquos three stationsmdashCHNLCKRV-FM and CJKC-FM Shelly Datseris hasbeen appointed Manager Communications atTeletoon Toronto Her background includes sev-en years at Rogers Communications and at RogersTV Diana Swain has beenappointed to Senior Correspon-dent of the CBC News inves-tigative unit The CBC TorontoAnchor will continue to be anoccasional fill-in Anchor on TheNational Dale Jubb is the newManager of Operations at CTV
Calgary Jubb moved from his CEO position atvideo production facility Empowered Media inOttawa Former Ops Mgr Karen Irvine movedto Manager On-Air Operationshellip Justin Park
moved to CTV Calgaryrsquos engi-neering department from sisterCTV Reginahellip Joe McFarlandND at 1021 FM The Lounge(CJCY-FM) Medicine Hat sinceits launch in 2008 moved toCorus Radio Calgary as aReporter New MD at JACKCalgary is Jeff Walker exMDSwing Announcer at K-97Edmonton Chad Thomas hasreturned to Astral Radio Calgaryas Digital Accounts ManagerHe left the stations to found anagency when they were ownedby Standard Radio CalgaryhellipDavid Lee is the new Country Manager Canadafor RCS CanadaMedia Monitors Hersquos based inToronto Lee succeeds Ross Langbell who leftthe company this past spring Jess Bradyjoined Corus Cornwall as Morning Anchor and
Corus Radio Eastern Ontario and VPGMCHEX TV Peterborough and CKWS-TV KingstonMichael Harris GM CKWS-TV and CHEX TV(was GM of CHEX TV only) JJ JohnstonGM Corus Radio Cornwall Kingston andPeterborough (was GM at CorusRadio Vancouver) No longerwith the company are CornwallGM Scott Armstrong and CorusKingston [radio amp TV] GMMike Ferguson who retiredend of August Former CorusRadio Peterborough GM BrianArmstrong moves to GSM) ChrisPandoff VPGM Corus Radio
Toronto and Hamilton (was VPGM for CorusRadio Toronto only but now adds Hamiltonduties held by Suzanne Carpenter) Chris SisamVPGM Corus Radio Southwestern Ontario(based in London Sisam will be responsiblefor Corus Guelph Corus KitchenerCambridgeand London Guus Hazelaar of Corus Guelphhas retired Lars Wunsche GSM Corus RadioToronto (was GM at Dave FM (CJDV-FM)TheBEAT (CKBT-FM) Kitchener)
Mike Finnerty the former Daybreak Host at CBCRadio Montreal returns this fall to anchor themorning show He left last year to work as anonline editor for The Guardian in London NancyWood hosted Daybreak for six months afterFinnertyrsquos departure She left earlier this yearAstral Radio BC Peace Region Brand Director JayTerrence after 10 years at that location three asPD moved to sister station CJAY Calgary tobecome Assistant Brand Director (Brand Directoris Astral nomenclature for PD)hellip After more than 21 yearsCTV Calgary News Anchor BarbHiggins has left her job to
become a mayoral candidate in this fallrsquos elec-tions Higgins and co-anchor Darrel Janz an-chored the News at 6 since March 8 1989 andare considered the longest serving anchor teamin Canadahellip Mark Russett has been promotedto GSM at Newcap Radio Ottawa He joined thestation five years ago as Retail Sales ManagerhellipKenny Jones Morning Show Host at Country933 Fort McMurray for the past nine yearsheaded to Rogers-owned sister station Country
JJ Johnston
Chris Pandoff
Lars Wunsche
Michael Harris
Jay Terrence
Barb Higgins
Kenny Jones
Gerry Pigeon
Mark Russett
Diana Swain
Shelly Datseris
Dale Jubb
Justin Park
Karen Irvine
Jeff Walker
Joe McFarland
Chad Thomas
David Lee HBA
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 32
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 33
Reporter The University ofWestern Ontario graduate madethe move from LondonhellipSheldon MacLeod the formerNDMorning Editor at CKBWBridgewater is now a WeekendNews Anchor and afternoonReporter at News 957 Halifax
Earle Mader PD at C100 Halifaxhas retired Mader spent his30-year broadcast career withthe CHUM station the last twoand a-half years as PD TheBOUNCE PD Chris Duggan has
taken over as PD for both stations Mader won Music Directorof the Year honours (secondary market) at the 2002 CanadianMusic Week Jennifer Yascheshyn has been promoted to PD atCHUM Kingston from Promotions and Marketing Director Shesucceeds Dan Melon who is moving to the faculty at OttawarsquosAlgonquin College New Marketing and Promotions Director isShawn Whalen who continues with his regularFLY-FM Kingston on-air shift Matthew Waddellmoved to TELETOON Canada in Toronto asCreative Director Most recently Waddell wasAssociate Creative Director at Astral TelevisionNetworks Kapila (Kaps) Ratnayake is the newChief Engineer at Corus Radio Cornwall He
had been with Rogers RadioCalgary Succeeding him isJim McTighe from CFJC TV7Kamloopshellip Mid-summer JohnWaterman became the ND at981 FM CKBWHANK (CJHK-FM) Bridgewater Watermanhad been with ATVCTV Halifaxand most recently 917 TheCoast Sechelt
Mark Lade after 50 years behindthe microphone has called itquits During his career Ladeworked at such venues as OwenSound Woodstock Hamilton Chatham NiagaraFalls Welland and London his last stop beingOldies 1410 CKSL London Jennifer Stewart hasbeen promoted to Exec Director of AcquisitionsDevelopment and Feature Film NetworkProgramming at CBCrsquos English TelevisionServiceshellip Ceara Kavanagh has moved from her
Shawn Whalen
SheldonMacLeod
Jess Brady
JenniferYascheshyn
Earle Mader
Jim McTighe
Mark Lade
MatthewWaddell
KapilaRatnayake
JenniferStewart
BDSept10qxdBD 19082010 1743 Page 33
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34 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
PD gig at Vibe 985 Calgary (now Virgin Radio98-5) to return to 1073 KOOL FM Victoriawhere shersquos the afternoon drive Hosthellip DerekLuis is new CEO at National Screen InstituteCanada (NSI) succeeding Susan Millican Hewas a SUN TVQuebecor Media Executivehellip PaulSedik ex of Astral Media Television has landedas Regional General Manager Central Ontarioat NEWAD a Toronto-based agencyhellip FAN 590Toronto fired the morning drive team of DonLandry and Gord Stellick plus morning showHost Mike Hogan Also gone are Announcer RickRalph and Producer Brian AngusTaking over mornings on aninterim basis was Toronto radioveteran Jeff Lumby News 957Halifax talk show Host AndrewKrystal has moved to mid-mornings at The Fanhellip MarkMorris joined 1039 The JuiceKelowna as Afternoon Driversucceeding Ken Allan Joonyer
Morris had been with SUN FM Penticton hellipEdmonton market veteran Shane Michaels isthe new Afternoon Drive Host at 963 CapitalFM Edmonton succeeding Jason Roberts
Roberts moved to 1049 EZ Rock Edmonton asAfternoon Drive Host which resulted in LochlinCross to handle mid-days at The Bearhellip BrentBrooks is now the Morning Host at COUNTRY95 Lethbridge The 25-year veteranrsquos stops haveincluded Calgary Red Deer and Lethbridge withvarious roles such as PD MD and various on-air postshellip Taking over the midday show at Q99Grande Prairie is Renn Davies who moved fromZ99 Red Deer Former midday Host WardLivingston now does drive afterChristy Farrel whorsquod held theposition as well as being MDmoved to Sun FM PentictonPDmorning show Host PaulOuellette adds music dutiesAlso joining the team is CristyEllen from CJNS Meadow LakeSK taking over the productioncreative post
Tamara Konrad has become GMGSM at CKEA957 Edmonton Konrad moves to the HarvardBroadcasting station from her Ops Mgr position
CearaKavanagh
Renn Davies
Derek Luis
Andrew Krystal
Paul Sedik
Brent Brooks
Lochlin Cross
Ward Livingston
Cristy Ellen
Tamara Konrad
BDSept10qxdBD 19082010 1743 Page 34
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 35
at Corus Edmonton where shewas the Ops Managerhellip Inaddition to his GSM responsi-bilities at X929 (CFEX)Calgary Gary Brasil is now alsothe National Sales Manager forthe Harvard grouphellip BroadcastEngineer Chris Terpsma theChief Engineer at VistaBroadcasting has moved tobecome responsible for techoperations at Harvardrsquos newstations in Edmonton and RedDeerhellip Angie Norton hasbecome the new Business Manager forHarvardrsquos Regina and Yorkton stationshellip AndChristian Hall in addition to his responsibilitiesas PDOps Mgr at X929 Calgary is nowProgram Manager for the Harvard AlbertaRadio cluster After 12-years Bill Toffan hasretuned to 1049 The Wolf Regina as PDMorning
Show Host He succeeded Chris White who recently joined theHarvard sales department after having been on the air for 15years and PD for the last three
Heather Ostertag is no longer PresidentCEO of FACTOR theFoundation Assisting Canadian Talent On Recordings Brian
Hetherman FACTORrsquos VP of Industry Affairshas assumed GM duties until anew president is appointedhellipEldon Duchscher after 21 yearswith the Saskatoon Media Groupmdashthe last few years as NewsDirectormdashhas resigned a moveprompted by an opportunity of-fered to his wife at the Universityof Calgary Duchscherrsquos NDposition at CJWW Country 600Magic 983929 The Bull wasfilled by Vanese Ferguson KateBuick after 15 years at CD 989Simcoe is now PDMidday Hostat K-Rock 1055 CharlottetownSucceeding her in mornings atSimcoe is Asta Syri who joinedGerry Hamill and Renee BerubeCD 989 VPGM Blair Daggetttook over PD responsibilitieson an interim basis AcadiaBroadcasting Thunder Bay PD
Sandra Dolynchuk resigned citing family reasonsShe returned to Winnipeg and joined K-Rock1007 as PDhellip A (CKVR-TV) Barrie AnchorLance Chilton after almost 12 years as even-ing news Anchor has moved on leaving thebroadcast business to try his hand in realestate Rhonda Messieh is the new MarketingManager at CHCH News Hamilton Prior tothat shersquod been Marketing Manager for CorusEntertainmentrsquos CMT Paul Timm has been ap-pointed Digital Accounts Manager for AstralRadio Manitobahellip CBC has appointed Greg Guyas the Senior Communications Officer for NovaScotia Guy has 23+ years experience at theHalifax Herald and with his own companyhellipDavid Magro is now responsible for imaging andcommercial production withinthe Rogers Radio Toronto clus-ter production department His20-year career includes stops atVirgin Radio 999 Toronto CorusToronto New Flow 935 Toronto
and Z103 Toronto Marvin Piuti is now ND at897 Sun FM (CJSUFM) Duncan Most recent-ly he was with CHEK-TV Victoria The New VImdashnow A (CIVI-TV)mdashVictoria and is an alumnusof Citytv TorontoMuchMusic He succeeded RicRathburn who retired Samantha Cook has suc-ceeded Brian Bolt as the Program Coordinator
for the radio broadcasting pro-gram at Hamiltonrsquos Mohawk College Cookbrings 10 years of broadcast experience to hernew position having worked at Country 953Hamilton Energy FM Toronto Kiss FM Torontoand YTVhellip Darryl Henry moved to 981 CHFIToronto after having done mid-days at Astralrsquos973 Torontohellip Stephen Smart formerly of CTVBritish Columbia has moved to become theLegislative Correspondent in Victoria for CBCTelevisionhellip Mastermind is no longer the after-noon Drive Host at Virgin Radio 98-5 CalgaryHolding that spot now is Simon Mitchell abroadcast veteran with stops in AustraliaVancouver and Victoriahellip Michael Lewis is nowChief Engineer at Starboard Communications inBelleville The former Rogers Radio Lethbridgeemployee also provides technical services toDAWG FM Ottawa
Will MacKay ex of Corus Radio Kitchener is the
Stephen Smart
VaneseFerguson
Gary Brasil
Christian Hall
Chris Terpsma Chris White
Bill Toffan
HeatherOstertag
Asta Syri
Kate Buick
EldonDuchscher
SandraDolynchuk
David Magro
Greg Guy
Marvin Piuti
Samantha Cook
Paul Timm
RhondaMessieh
Will MacKay
BDSept10qxdBD 19082010 1743 Page 35
36 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
new GMGSM at Newcaprsquos K-Rock 893 KentvilleMacKay with 15 years experience in sales andmarketing was a Senior Sales Rep with CorusTim Schutz ex MD at Jack FM Calgary is nowPDMD at Rogersrsquo 1077 The River LethbridgeAt Quebecor at least three new news employ-ees David Akin from Canwestrsquos Ottawa BureauBrian Lilley the Ottawa Bureau Chief at AstralRadio and Tobias Fisher most recently of theCBC They were hired as Quebecor anticipatedwinning a new specialty channel Sun TV NewshellipTV Journalists Herb Luft and John Grant retiredthis summer from CTV (CFCF-TV) MontrealLuft who started working at CFCF as a radionewscaster in 1971 and joined the TV stationfull-time in 1977 is the longest-serving reporterat CTV Montreal Grant had been CTV MontrealrsquosQuebec City Bureau Chief since 1996hellip At AstralTorontorsquos radio cluster layoffs included CFRBAssignment Editor Eileen Berardini eveningAnchor Bob Komsic weekend morning Host
John Donabie and Melissa Boyce (promotions) Vassilios Mimishas been appointed as the new North American BroadcastersAssociation Director of Technology Most recently Mimis servedas Director of Broadcast Technical Policy andPlanning with the Canadian Department ofIndustry 1007 HANK FM Winnipeg PD AbbeyWhite has become PD at sister Newcap stationsKG Country Red Deer and the Country Newcapstations in Brooks Drumheller Stettler andBlairmore Also at Newcaprsquos Southern AlbertaGroup Al Tompson MD and Morning ShowHost at Zed 99 Red Deer added PD for Zed99The Fox Brooks to his responsibilities FormerPD Brent Young is no longer with the organiza-tion Rob Leighton is Astral Radiorsquos new DigitalAccounts Manager for the BC Interior based inKelowna Leighton had been with Telus with anInternetinteractive sales and development back-ground While never in radio he grew up withit and learned vicariously through his fatherGord Leighton a well-known BC broadcast man-ager Also at Astral Radio Kelowna after 38years Ron Wittenberg has retired from broad-casting He began at CKNW New Westminsterthen migrated to the Okanagan roughly 30 yearsago to raise a family Since then hersquos been with the Kelownastations under numerous ownership changes After five yearsat Newcap stations in Halifax and Fredericton Jason ldquoJDrdquoDesrosiers has joined the Evanov Radio Group (ERG) in Halifax
He succeeds Angela Kelly as Promotions andMarketing Director and will also become APDat ERGrsquos second Halifax station expected tolaunch this fall Diane Boehme has been ap-pointed Exec VP Television for EBTV in TorontoEBTV is the banner under which it andBrightlight Pictures will work jointly in the pro-
duction and distribution of TV programming Her backgroundincludes Senior Director Independent Production at CHUMTelevision and Director Original Production at Astral Television At Canadarsquos Olympic Broadcast Media Consortium Gavin Rothhas been promoted to Sales VP and Christos Nikitopoulos to thenewly-created VP of Programming and Revenue Planning posi-tion Roth had been Senior Sales Director for the consortiumNikitopoulos was previously Senior Director of Programmingand Revenue Planning At Clear FM Winnipeg Laurie Jolicoeuris now the Promotion Director She moved from sister Rogersproperty Citytv Winnipeg where she was the Marketing EventsCoordinator Donald Nelson the Senior Broadcast Technologistat CBC Yellowknife transferred to CBC Windsor in the samecapacity Prior to joining CBC he was an Engineering Supervisorin Stamford Connecticut and alsoworked in Northern Canada as anengineering freelancerhellip The husbandand wife morning broadcast team ofBob Wallace and Diana Meder are nowwith Larche Communicationsrsquo new sta-tion 923 FM (CJOS-FM) Owen SoundBoth were most recently with BayshoreBroadcastingrsquos Mix 106 Owen Sound Meder isalso News Director Matt Mise PromotionDirector transferred from sister station KICX917 Sudbury GMGSM is Rob Brignell and PDis Don Vail both also previously employed byBayshore Broadcastinghellip KiSS 925 Torontorsquos newAfternoon Drive Announcer is JJ ex MorningShow Co-Host at The New Flow 935 Torontofor the past three years JJ was also on-air at theprevious incarnation of KiSS With his arrivalCash Conners moved to evenings
Lee Cornell has been appointed Group ProgramDirector at Evanov Radio Group based at theToronto head office Most recently he acted asVPAffiliate Relations International with USbased LDR (Listener Driven Radio) though hehas experience on several continents includingas Group Programmer and Manager in Australiathe UK and the US New PD at 917 The BounceEdmonton is Andy Winford ex of CBS Radio
Herb Luft
Cash Conners
Jason ldquoJDrdquoDesrosiers
Abbey White
Diana Meder ampBob Wallace
JJ
Diane Boehme
John Grant
Matt Mise
Tim Schutz
Rob Leighton
BDSept10qxdBD 19082010 1743 Page 36
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 37
Fresno Wendy Rose the Promotions Directorat Astral Radiorsquos CHAM amp CKOC Hamiltonmoved on after 11 years with the stations Shersquosnow Promotions and Marketing Manager atEvanov Communicationsrsquo FM92 The JewelNEWS COUNTRY AM 1380 Brantfordhellip DavidLindores became the Promotion Director atKiSS 925 981 CHFI Toronto at mid-Junemoving to the Rogers stationsfrom Astral Radio TorontoPrior Astral Lindores had beenwith Universal Music for 14years most of it overseeing theMarketing amp Promotion Depart-
ments of the companyrsquos central regionhellip KateMilton joined 1013 The BOUNCE Halifax asEvening Announcer She had been doing driveat Z103 Halifaxhellip Senior Maintenance Techni-cian Al Adachi after 38 years in broadcastinghas retired He started his career at CKY Winnipegand in 1976 moved to ITV now GlobalEdmontonhellip Jeremy Morrell is the New Manager
of Broadcast Technical Services at The WeatherNetwork Oakville Prior to his appointmentMorrell was Assistant Product Manager andbefore that a Team Leader for Technical Sales atRoss Videohellip David Kincaid after six years withCTV British Columbia and more than twodecades in news broadcasting has moved intoa new careerhellip Paul La Frenais has given uphis position at Novanet in Ajax due to LouGehrigrsquos disease more commonly known asALS His successor is Rod Ditz After 35 yearsat Rohde amp Schwarz including seven on theExecutive Board and five as its ChairmanMichael Vohrer retired On July 1 ManfredFleischmann became President and CEO Eric
Riehl joined Applied Electronics as a TechnologySales Representative Broadcast amp Post Produc-tion Division Riehlrsquos background includes anoperational and systems background in postaudio as well as customer support and salesexperience with editing systems storage solu-tions and broadcast automationarchiving
Kate Milton
Al Adachi
David Kincaid
David Lindores ManfredFleischmann
Wendy Rose
Eric Riehl
BDSept10qxdBD 19082010 1743 Page 37
(
~
~- ~ r~
l lo
~ - ~
~ ~
INNOVATION In TV Opt ics Since 1958
World-Class Lens Technology Local Technical Support Bilingual Local Factory Service Centre 1400 Courtneypark Drive I Mississauga Ontario I LST l H l (905) 795 -2012 I wwwcanonbroadcastcom
38 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Brian Spiers best known as the ex Grass ValleySales Manager for Canada (and based inToronto) moved to Gainesville FL to becomeVP Sales North America for Digital BroadcastInc
SIGN-OFFS
Murray Chercover 80 in Toronto of complica-tions following pneumonia The former CTVPresidentCEO retired in 1990 but continuedas a special consultant to CTV while develop-ing his own Chercover Communications Inaddition to an Emmy for his contributions tothe broadcasting industry Chercover collected
a number of personal honours during his career including theCAB Distinguished Service Gold Ribbon (1986) the CFTA GoldMedal for Lifetime Achievement (1988) a ldquoRockierdquo LifetimeAchievement Award from the Banff Television Festival and hewas named to the CAB Broadcast Hall of Fame in 1994
Myles Morton 85 at Belleville General HospitalMorton the owner of Quinte Broadcasting RadioGroup (CJBQMix 97Rock 107 Belleville) wasalso the former owner of the BellevilleIntelligencer newspaper and Cablevue the localcable company He had been in declininghealth for the past year
Jimmy Dean 81 suddenly at his home in Virginia The Countrymusic legend scored a 1 hit in 1961 with Big Bad John thesong that won him a Grammy Award
Randy Dewell 62 in Halifax of a heart attack and a series ofstrokes The former Halifax alderman award-winning broad-castermdashincluding the Ted Rogers SrVelma Rogers awardmdashandcivil servant had such stops in his on-air career as CFRA OttawaCHUM Toronto CKGM Montreal and CJCH Halifax
Wilbur ldquoWibrdquo Arnold Westby 78 of cancer inYorkton He was a Cameraman and the firstemployee hired at CKOS-TV Yorkton Thirty-fiveyears later he retired as GM His son MarcWestby is Manager Production amp Programmingat CHAT-TV Medicine Hat
John Delazzer suddenly of a heart attack inToronto Delazzer was the voice of TVO formany years and before that an Announcer atCKKW Kitchener
Irwin Barker 58 at Torontorsquos Princess MargaretHospital of a rare and aggressive cancer Barkerwas a writer for shows such as This Hour Has 22Minutes and The Rick Mercer Report Born inWinnipeg Barker worked as a public policy re-search consultant for Angus Reid and as a lec-turer in sociology at the University of Alberta
and the University of Manitoba
Gordon Allan Brady of cancer in the CentralOkanagan Hospice House In 1969 he startedCKQR Castlegar managing it through 1990when it was sold The station is now an Astralproperty
Brian Spiers
Phot
o co
urte
sy o
f Cas
tane
t
BDSept10qxdBD 19082010 1743 Page 38
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middot ~
This (~dilion is hlOllAhl lo you by
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 39
One of those parameters that weall jabber about frequently in thetransmission game is Standing
Wave Ratio or SWR Itrsquos a pity that therersquosso much misunderstanding surroundingan essentially simple concept
Your transmitter is connected to yourantenna or load with a length of trans-mission line Transmission line theory tellsus that in an ideal lossless world if allthree of these items are perfectly matched(at 50 ohms or whatever) then all of theRF energy leaving the transmitter will ar-rive at the antenna and be radiated fromthere In the real world there will besome slight attenuation from the trans-mission line and some of the energythat does make it to the antenna will bereflected back to the transmitter by slightimpedance mismatch
The phase difference between the for-ward-going incident wave and the reflect-ed wave varies along the line but isconstant at any point on the line This iswhere the expression ldquoStanding Wavesrdquocomes frommdashalthough the waves actual-ly travel along the line the voltage nodesappear to be stationary
Where the voltages of the incidentand reflected waves are in phase there isa maximum and where they are out ofphase a minimum The Voltage StandingWave Ratio or VSWR is the ratio of themagnitude of the maximum voltage onthe line to the minimum There is also aCurrent Standing Wave Ratio which willhave the identical value so clearly the V
really) in dB But when we get right downto it a low value of return loss means thesame thing as a high value of SWRmdashtrouble coming up ahead fast
Those high SWR values mean that thepeak RF voltage at ldquonodesrdquo on the linewhere the forward and reflected voltagesadd in phase will be high As the wavesbounce back and forth repeatedly betweensource and load that voltage can becomevery high If it exceeds the dielectric break-down voltage of the line arcing willensue That Teflon insulation will breakdown to carbon and now we have ashort The short gives us another point ofhigh reflections and so the cycle contin-ues back towards the transmitter
Aside from the transmission line dam-age the transmitter doesnrsquot care much forthe mismatch either Again peak voltagesand currents are suddenly much higherthan planned for and will stress the ampli-fierrsquos components Even if the parts arenrsquotoverstressed to the point of failure effi-ciency drops and temperatures rise Atbroadcast power levels something gen-erally has to give pretty quickly Which iswhy so much attention has gone intoSWR detection and power foldback frommanufacturers
Dan Roach works at SW Davis BroadcastTechnical Services Ltd a contract engineer-ing firm based in Vancouver He may bereached at danbroadcasttechnicalcom
BY DAN ROACH
ENGINEERING
in VSWR is not needed and we can simpli-fy our expression to SWR without givingup anything (The continued popularityof that V in VSWR is another one of thegreat mysteries of our age)
A perfect load would result in anSWR of 100 an open circuit or a short atthe end of the line will give us an SWRnear infinity (there is some attenuationthat keeps us from getting all the waythere)
An alternate expression we donrsquot usemuch in broadcasting perhaps to ourown misfortune is Reflection Coefficientwhich is simply the ratio of the reflectedwave voltage to the forward wave volt-age A perfect match gives a reflectioncoefficient of 0 a short-circuit load has acoefficient of -10 and an open circuitrsquoscoefficient is +10 Conceptually this is alittle simpler to grasp than SWR But itamounts to the same thing
Next comes the very popular but per-haps overused expression of Return LossIf we take 20 times the logarithm of theratio of the magnitudes of the reflectedvoltage and the forward voltage we endup with a number in decibels that repre-sents the power ldquolostrdquo in the load betweenthe incident and reflected waves
One of my favourite textbooks de-scribes this whole concept as ldquosillyrdquoNevertheless it remains popular proba-bly because we all know how much engi-neers love to express things (all things
Reflections on standing waves
BDSept10qxdBD 19082010 1743 Page 39
The Davicom MAC wont
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Its advanced filtermg un unless youre REALLY needed ctavicom
Intelligence amp Innovation t 1 418682 3380 i f 1418682 8996 www dav1comcom
The Western Association of Broadcastersthanks our valued sponsors who helped
make our 76th Annual Conferencesuch a success
Gold
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A special thank you to the Delta Lodge at Kananaskis for being our long term hotel provider and sponsoringour early bird registration
Western Association of Broadcasters 2010 - 2011 Board of DirectorsRichard Kroeker President Mitch Bozak Past President Wade Moffatt Director Doug Gunn Director Tom Scott DirectorVic Dubois Director Tom Newton Director Neil Shewchuk Director Paula Davies Director Michael Olstrom Director
JOIN US JUNE 8 ndash 10 2011 IN BANFF ALBERTA TO CELEBRATE THE WABrsquoS 77TH ANNIVERSARY bull WWWWABCA
The Western Association of Broadcasterswould like to recognize and honour this
yearrsquos winners of the WAB Gold MedalAwards The Gold Medal Awards are presented to WABmember stations for outstanding contribution to the Canadianbroadcasting industry in the area of community service
The Radio Gold Medal winners for 2010 are
CKBI Prince AlbertGive a LittleLife Day
The Television Gold Medal winner for 2010 isCTV Edmonton for the Rink of Dreams
The Wolf 1049Regina ndash TheInterview
Al Thorgeirson
Menno Friesen
The 2010 Western Associationof Broadcasters Broadcaster ofthe Year is Al Thorgeirson
Menno Friesen is our newHonourary Life Member
The WAB 2010 BroadcastPartner of the Year isthe Kinsmen Foundationof Saskatchewan
BDSept10qxdBD 19082010 1743 Page 40
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EOCUS 2010 CONFERENCE
The Foundation Assisting Canadian Talent on Recordings With Support From Canadas Private Radio Broadcasters
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ltFEFF4f7f75288fd94e9b8bbe5b9a521b5efa7684002000410064006f006200650020005000440046002065876863900275284e8e9ad88d2891cf76845370524d53705237300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c676562535f00521b5efa768400200050004400460020658768633002gt CHT ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef69069752865bc9ad854c18cea76845370524d5370523786557406300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt CZE 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 DEU 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 ESP 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 ETI 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 FRA 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 GRE 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HEB 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 HRV (Za stvaranje Adobe PDF dokumenata najpogodnijih za visokokvalitetni ispis prije tiskanja koristite ove postavke Stvoreni PDF dokumenti mogu se otvoriti Acrobat i Adobe Reader 50 i kasnijim verzijama) HUN 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 JPN ltFEFF9ad854c18cea306a30d730ea30d730ec30b951fa529b7528002000410064006f0062006500200050004400460020658766f8306e4f5c6210306b4f7f75283057307e305930023053306e8a2d5b9a30674f5c62103055308c305f0020005000440046002030d530a130a430eb306f3001004100630072006f0062006100740020304a30883073002000410064006f00620065002000520065006100640065007200200035002e003000204ee5964d3067958b304f30533068304c3067304d307e305930023053306e8a2d5b9a306b306f30d530a930f330c8306e57cb30818fbc307f304c5fc59808306730593002gt KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020ace0d488c9c80020c2dcd5d80020c778c1c4c5d00020ac00c7a50020c801d569d55c002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt LTH 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 NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken die zijn geoptimaliseerd voor prepress-afdrukken van hoge kwaliteit De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 POL 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 PTB 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 RUM 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 RUS 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 SLV ltFEFF005400650020006e006100730074006100760069007400760065002000750070006f0072006100620069007400650020007a00610020007500730074007600610072006a0061006e006a006500200064006f006b0075006d0065006e0074006f0076002000410064006f006200650020005000440046002c0020006b006900200073006f0020006e0061006a007000720069006d00650072006e0065006a016100690020007a00610020006b0061006b006f0076006f00730074006e006f0020007400690073006b0061006e006a00650020007300200070007200690070007200610076006f0020006e00610020007400690073006b002e00200020005500730074007600610072006a0065006e006500200064006f006b0075006d0065006e0074006500200050004400460020006a00650020006d006f0067006f010d00650020006f0064007000720065007400690020007a0020004100630072006f00620061007400200069006e002000410064006f00620065002000520065006100640065007200200035002e003000200069006e0020006e006f00760065006a01610069006d002egt SUO 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 SVE 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 TUR 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 UKR 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 ENU (Use these settings to create Adobe PDF documents best suited for high-quality prepress printing Created PDF documents can be opened with Acrobat and Adobe Reader 50 and later) gtgt Namespace [ (Adobe) (Common) (10) ] OtherNamespaces [ ltlt AsReaderSpreads false CropImagesToFrames true ErrorControl WarnAndContinue FlattenerIgnoreSpreadOverrides false IncludeGuidesGrids false IncludeNonPrinting false IncludeSlug false Namespace [ (Adobe) (InDesign) (40) ] OmitPlacedBitmaps false OmitPlacedEPS false OmitPlacedPDF false SimulateOverprint Legacy gtgt ltlt AddBleedMarks false AddColorBars false AddCropMarks false AddPageInfo false AddRegMarks false ConvertColors ConvertToCMYK DestinationProfileName () DestinationProfileSelector DocumentCMYK Downsample16BitImages true FlattenerPreset ltlt PresetSelector MediumResolution gtgt FormElements false GenerateStructure false IncludeBookmarks false IncludeHyperlinks false IncludeInteractive false IncludeLayers false IncludeProfiles false MultimediaHandling UseObjectSettings Namespace [ (Adobe) (CreativeSuite) (20) ] PDFXOutputIntentProfileSelector DocumentCMYK PreserveEditing true UntaggedCMYKHandling LeaveUntagged UntaggedRGBHandling UseDocumentProfile UseDocumentBleed false gtgt ]gtgt setdistillerparamsltlt HWResolution [2400 2400] PageSize [612000 792000]gtgt setpagedevice
Now of course we are more discerning of the company wekeep Do I know them Will they clutter my page with applica-tion drivel and invites to lame events Or worse will they notbe interested in my brilliant application newsfeed and my ldquoohso importantrdquo event
After the friends came the gameshellip sorry ldquoapplicationsrdquo Nowwhen Irsquom too tired to poke I can find out what kind of dog Iam or what country song tells my storyhellip or God help me playFarmville (along with over 83 million other monthly users)
(By the way my answers are dachshund and Goodbye EarlAlso I have never been too tired to poke I know it happens tomen my age but knock on wood I still can)
And letrsquos not forget the frustration of the endless programupdates I just figure out where everything is so I can steer theUSS Facebook without having to rely on Mr Sulu whenBAMhellip my life is chaos again and instead of checking my noti-fications I am driving straight into the sun while Yeoman Randlooks intensely into the soft focus camera In its present incar-nation I still canrsquot find the damn ldquoSign outrdquo tab
It has only taken a few years for a simple social networkingtool to become the worldrsquos biggest scrapbook Our need toshare has even pushed into the formerly sacred Have you seenthe video of the couple that interrupted their ldquoI dosrdquo to updatetheir Facebook status from ldquosinglerdquo to ldquomarried I think I actu-ally threw up a little that time
Remember first second and third base (No not baseball)It has been re-faced
Now therersquos ldquoFace-baserdquo that magical part of love when youchange your status from ldquoSinglerdquo to ldquoIn a relationshiprdquo I assumeit happens after yoursquove rounded the bases a few times
Itrsquos sooooo cute In the same way itrsquos cute when your neigh-boursrsquo kids spray-paint ldquoBUTT FACErdquo on your garage door
FB is a giant black hole of time and effort sucking in every-thing around it without mercy while only giving back invita-tions to play Mafia Wars
Fan Pages are big business now as entertainers and retailersand people with causes can use FB to continue to shamelesslyhump their agendas and doo-dads
Sadly I am now turning into the Facebook equivalent of acranky old man I hate it when my friends donrsquot use actual pho-tos of themselves as their profile pics Since I never actually seethem face-to-face anymore without those photos I have no ideawhat they look like During the Winter Olympics I assumed allmy friends had become hockey sweaters or red leafs
Also I am protective of my Wall Lame status updates nowequal instant ldquoHiderdquo for you ldquoI love my dogrdquo while accurateis your one-way ticket to GONE-ville I may even un-friend youfor that juicy contribution
I would moan on a little longer but in the time it has takenme to write this I have missed 16 crucial status updates (Trevorand Aaron are now friends) three pokes (which still make megiggle like a nine-year-old who thinks ldquopianistrdquo is dirty) and twopage suggestions (Join if you think RUSH deserves inductioninto the R and R hall of famehellip which I do) So I am hittingthe ldquosign outrdquo tab (which I just found thank you very much)
Mark La Pointe is a freelance writer and voice actor forwwwKillervoiceoversca or at least he would be if he would stopfooling around on Facebook He may be reached by e-mail atmarkannounceryahooca
BDSept10qxdBD 19082010 1743 Page 28
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Applied Electronics extends a large thank-you to all our sponsors for their generous support of our 24th annual golf tournament bull
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Vancouver Edmonton Calgary Toronto Montrital 6044397228 7804628275 40329L5143 9056254321 5143333324
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Fax 6044397210 Fax 7804628238 Fax 4032915188 Fa 9056254333 Fa 5143331512
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 29
Gord James comes home
When I was 14 my buddies allwanted to be famous sportsheroes or rock stars I wanted
to be Gord JamesMy obsession with radio came to me
like most of us at an early agemdasheight tobe exact By the time I was 10 and livingin Southern Ontario I knew exactly whichjocks sounded great and by 14 there wasno one better to my ears than Gord James
Gord James is one of the few yeomanof an era in Top 40 and rock radio thatmany view as the halcyon days of radiorsquossound Hersquos still doing itmdashand doing itevery bit as well as he ever has
The latest incarnation of the GordJames Experience is at Hamiltonrsquos newVinyl 953 a place that feels right to himbecause the geography that surrounds thebroadcast studios is literally home
Gord went to high school at Saltfleetin Stoney Creek (now part of Hamilton)and did the WKRP town-to-town up-and-down the dial thing in his first few yearsincluding stops in Cambridge LondonCornwall and Kitchener before landingat CKOC Hamiltonrsquos home of the BIG500 Countdown in the early rsquo70s
In 1974 the now legendary J RobertWood interviewed Gord for an openingat CHUM-FM free form at the time Butit was the ldquocoolrdquo station 1050 CHUMwhere Gord wanted to be
ldquoThank you for coming in and good-byerdquo was the response he remembers
ldquoI realized how much I had to pull upmy boot straps to hang with those guysrdquohe recollects James was talking about thebig voices such as John Majhor TerrySteele Jim Van Horne Mike HollandRoger Ashby and Bob Magee (Magee nowholds down the morning drive slot atVinyl 953 helping give that station a def-inite CHUM flavour that works perfectly)
But it wasnrsquot long before James land-ed a gig at CHUM-AM doing all-nightsand filling in on day shifts now andthen By 1978 CHUM-FM was being pro-grammed by a young upstart named RossDavies and he wanted Gord to comeover to the FM side of the building Thateventually happened too with weekendsafternoons and in 1983 as morning hostalong with Rick Hodge
ldquoThere are so manymemoriesrdquo said James
ldquoOne really stands outI was filling in for RogerAshby As we were doingour birthday feature onair it was mentioned thatit was my birthday andall of sudden a lot ofpeople gathered by thedoor and started singingHappy Birthday I heardtwo younger singingvoices through my head-set and realized that TomJokic our producer had patched in twoof my three children Rachel and Kevinfrom a cell phone and they were singingtheir hearts out out of tempo and out oftune with the rest of the group and Ithought that sounded even better becauseof itrdquo
The sound is what matters to GordJames And he says the fun has not goneout of it And sitting chatting with him is
JAMIE WEST
like pulling into a filling station for pos-itive energy
Vinyl PD Derm Carnduff says thatgetting Gord on board at Vinyl was a nobrainer
ldquoGordrsquos name came to mind prettyquickly His heritage as a Toronto radiopersonality would give us instant credi-bility but ultimately his talent made
Gord one of our top candidatesrdquo saidCarnduff
ldquoHis knowledge of themusic his wit and dedica-tion serve his audience ex-tremely well and the radiostation as wholerdquo Carnduffsaid ldquoAnd oh yeah hersquos gotan okay set of pipes toordquo
ldquoThe saying at CHUMused to be lsquoletrsquos have somefunrsquordquo remembers Gord
I ask him if hersquos still hav-ing fun
ldquoTherersquos no question thatIrsquod do it all over againrdquo Gord
responded ldquoonly this time Irsquod betempted to break a few more rulesrdquo
Now thatrsquos the spirit of a true rockjock shining on after nearly 40 years ofconnecting with all of us
Jamie West is CEO of Westpro Media Incbroadcast consultants and creative contentsuppliers He may be reached by e-mail atwwwwestpromediacom or at 905-541-0127
BDSept10qxdBD 19082010 1743 Page 29
n
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n ti tJ
S1
s a
DIL PJF-24 Pre wired Jackf ield
These prewired jackfield assemblies look and work great They install quickly and easily and they cost less than a plain (bare) jackfield but save you lots of time bull twenty-four 025 TRS jacks bull all primary and normal contacts are prewired bull standard 175 x 19 layout to AMP CHAMP connectors at the back
tW D~YI~ Broadcast Technical Services Limited Tel (604) 255-2200 bull Email danbroadcasttechnicalcom
30 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Fact is facts donrsquot mattermuch anymorehellip
One of the things I enjoy most is alively debate with friends whohave differing points of view I
like the way people get charged up aboutthings they really care about how theyshape their thoughts to support theirarguments
I particularly enjoy it when the debateis over and in the best instances wersquoveall learned something from each otherAnd maybe if our minds are not onlyengaged but ldquoopenrdquo we might find ourposition moving begin questioning theplace where opinion started and realityor facts kick in Unfortunately it seemsthat fact-based debate is a dying art
A new study from University ofMichigan researcher Brendan Nyhan en-titled When Corrections Fail The Persistenceof Political Misperceptions shows that peo-ple who have based their beliefs on mis-information rarely change their mindseven when presented with the facts Evenmore disturbing they often cling evenmore strongly to their beliefs when theyare proven to be inaccurate a phenome-non Nyhan has dubbed ldquobackfirerdquo Notsurprisingly this reaction is most com-mon when it comes to partisan issuesaround politics and social issues
Nyhanrsquos recent study is a follow-upto research he completed with associatesat the University of Michigan in 2005and 2006 Those studies showed a basichuman tendency to continue to believe
in facts we carry in our heads even whentheyrsquove been proven false Nyhan says thisis worse than merely being misinformedit means our views are entrenched andnot subject to sway by any informationsource It isnrsquot information thatrsquos missinghere but rather a basic emotional responsethat makes smart people hang on to falsefacts for reasons it is hard to define
Nyhanrsquos study as well as previousstudies conducted in 2005 and 2006around facts vs perception attempts tounderstand why intelligent people con-tinue to accept misinformation as fact inthe face of contrary proof This may notbe a new practicemdashpeople have alwaysshaped facts to fit the outcome they wantmdashbut Nyhan and others believe there ismore reason for concern now than atany other time
Nyhanrsquos study suggests the underpin-nings on which governments are chosenare becoming more fractured He sayswersquore filtering the information we receivethrough a prism and end up getting areal divergence on all sorts of issues Andthat makes it really hard to have intelli-gent debate He equates the electoratersquosview on politics to sport and says peoplesupport a team because they are emo-tionally committed to them they absorbthe misinformation they need to contin-ue their supportmdashfor better or for worse
Nyhan says we need a ldquosupply-sideapproachrdquo where we try to enforce and
NANCY SMITH
increase the ldquoreputational costsrdquo on peo-ple and institutions who promote bad in-formation Given the numbers it seemsunlikely that this is a viable solutionPartisan news hosts and their networksare making millions while more moder-ate media languishes The cycle continuesbecause audiences are attracted to newsoutlets that reflect their beliefs howeverinaccurate they may be
In fairness to media consumers it isoften difficult to separate whatrsquos accurateand what isnrsquot particularly within an envi-ronment where we get our news in bite-size pieces with little context But Nyhansays the really frightening pattern isnrsquot justwhere we get our news but how we useit If we refuse to change beliefs that arebuilt on inaccuracies the consequencescan be devastating
I read a quote attributed to Kant thatseemed appropriate to Nyhanrsquos studyldquoMankind may be crooked timberuniquely susceptible to ignorance andmisinformation but itrsquos an article offaith that knowledge is the best remedyIf people are furnished with the facts theywill be clearer thinkers and better citi-zens If they are ignorant facts will en-lighten them If they are mistaken factswill set them straightrdquo
Even Kant didnrsquot anticipated the soci-etal impact of spin doctors and media inthe 21st century
Nancy Smith is ChairCEO of NextMedia a Toronto-based business consulting and marketing company She may bereached at (905) 468-7774 or atnsmithnextmediacompanycom
New FM rules come into eff ect on January 1st
2011 How does this aff ect your station What
opportunities exist before the rule changes and
what risks are there afterwards We can help
Call DEMA your partners for complete
engineering solutions
T 2 0 4 8 8 9 9 2 0 2 E G N E I L S O N D E M A M B C A
D E M A L L E N amp A S S O C I A T E S L T D
VIS
ION
BA
CK
ED
BY
EX
PE
RIE
NC
E
FM PROTECTION RULES ARE CHANGING
BDSept10qxdBD 19082010 1743 Page 30
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 31
Victoria a few days each weekGeorge Gordon who had been
morning Anchor at News1130Vancouver has moved to
CFRA Ottawa as morn-ing News Anchor Hersquosalso tasked with coach-
ing and mentoring otheron-air personalities
There were a number of changesat Corus Entertainment relatedto Corusrsquo most recent organi-zational review to streamlinedecision-making and clarifyroles and mandates Among
the changes Corus TelevisionmdashReporting toDoug Murphy Exec VP and President of CorusTelevision are Colin Bohm VP InternationalAndrew Eddy VP Affiliate Sales Bill Knight
VP Business Developmentand Planning Gerry MackrellVP Airtime Sales Susan RossVP Strategic Planning SusanSchaefer VP Head of Networksand Marketing and JoannaWebb VP Head of Program-ming and Production CorusRadiomdashReporting to HalBlackadar Exec VP and interimPresident of Radio are DaveFarough VP Brands and Pro-gramming in Toronto (was GMat CFPLCFPL-FMCFHKFMCKDK-FM London) Chris Sisammoves in [see below]) DavidHuszar VPGM Interactive andEmerging Platforms (was VPGM Corus Interactive ampIntegrated Solutions) NeilCunningham Director of SalesWestern Canada Garry McKenzieGM Corus Radio Vancouver(was GM at Corus RadioCalgary) Doug RutherfordVPGM Corus Radio Alberta(now also GM at Calgary)Suzanne Carpenter VPGM
CTVrsquos Lloyd Robertson has an-nounced his retirement set fornext summer By putting itoff until then hersquoll roundoff his CTV career at 35years from the day he
joined then-Anchor Harvey Kirck in1976 as co-Anchor of CTVNews Hersquos been Chief Anchorand Senior Editor since 1983Lisa LaFlamme 45 is his suc-cessor She began her broad-cast career at hometownCKCO-TV Kitchener in 1988Reporting stints include IraqAfghanistan Sri Lanka Haitiand as a political correspondent in OttawaFormer NBC News Foreign CorrespondentDawna Friesen is the next Anchor of CanwestrsquosGlobal National succeeding Kevin NewmanFriesen a native of Winnipeg began her careerat CKX-TV Brandon then worked at CBC andCTV before being hired by NBC in 1999Friesenrsquos reporting duties took her throughoutEurope and the Middle East from her base inLondon CKYCITI-FM Winnipeg GM Tom Scottreturns to Citytv Winnipeg thisfall again as GM Scott whojoined Citytv in 2008 moved
to the radio side to be GM at the Rogers-ownedradio stations after the previous manager wastransferred to Vancouver A new GM for theradio cluster is being sought CTVglobemediaSr VP Corporate Communications BonnieBrownlee is no longer in place Her successor isScott Henderson VP Communications Brownleewho joined CTV in 2007 succeeded Mary Powersin the position Douglas Elphick joined Joytv10 Vancouver (ZoomerMedia) as GSM Elphickhad been Director National Sales WesternRegion for CTVglobemedia and was mostrecently with the CTV Olympic BroadcastConsortium Brian Blackburn is no longer GSMat the Jim Pattison Broadcast Group (JPBG)radio stations in Victoria A successor had yetto be named at press time In the interim BruceDavis VP of Sales for JPBG and GM of theKelowna radio properties is filling in Hersquos in
Make sure that BroadcastDialogue has your peoplechanges E-mail station
news to howardbroadcastdialoguecom
LloydRobertson
Dawna Friesen
Lisa Laflamme
Susan Ross
BonnieBrownlee
George Gordon
Joanna Webb
Dave Farough
Andrew Eddy
Chris Sisam
Douglas Elphick
Susan Schaefer
ScottHenderson
David Huszar
Doug Rutherford
Garry McKenzie
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 31
32 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
1071 Abbotsford as Morning Show Hosthellip At new Country sta-tion 1007 HANK-FM Bridgewater launched July 22 JonathanCrouse moved from afternoons on sister station CKBWBridgewater to be the morning show Host Nick Yorston who
moved from Yellowknife does morning newsAndrea James moved from sister station CKDR927 Dryden to do middays while Alicia Huntermoved from CKBW for HANKrsquos afternoon show
Gerry Pigeon whorsquos been with Corus RadioCalgary the past nine years the last six as RSMhas moved to NL Broadcasting in Kamloops asGSM for the companyrsquos three stationsmdashCHNLCKRV-FM and CJKC-FM Shelly Datseris hasbeen appointed Manager Communications atTeletoon Toronto Her background includes sev-en years at Rogers Communications and at RogersTV Diana Swain has beenappointed to Senior Correspon-dent of the CBC News inves-tigative unit The CBC TorontoAnchor will continue to be anoccasional fill-in Anchor on TheNational Dale Jubb is the newManager of Operations at CTV
Calgary Jubb moved from his CEO position atvideo production facility Empowered Media inOttawa Former Ops Mgr Karen Irvine movedto Manager On-Air Operationshellip Justin Park
moved to CTV Calgaryrsquos engi-neering department from sisterCTV Reginahellip Joe McFarlandND at 1021 FM The Lounge(CJCY-FM) Medicine Hat sinceits launch in 2008 moved toCorus Radio Calgary as aReporter New MD at JACKCalgary is Jeff Walker exMDSwing Announcer at K-97Edmonton Chad Thomas hasreturned to Astral Radio Calgaryas Digital Accounts ManagerHe left the stations to found anagency when they were ownedby Standard Radio CalgaryhellipDavid Lee is the new Country Manager Canadafor RCS CanadaMedia Monitors Hersquos based inToronto Lee succeeds Ross Langbell who leftthe company this past spring Jess Bradyjoined Corus Cornwall as Morning Anchor and
Corus Radio Eastern Ontario and VPGMCHEX TV Peterborough and CKWS-TV KingstonMichael Harris GM CKWS-TV and CHEX TV(was GM of CHEX TV only) JJ JohnstonGM Corus Radio Cornwall Kingston andPeterborough (was GM at CorusRadio Vancouver) No longerwith the company are CornwallGM Scott Armstrong and CorusKingston [radio amp TV] GMMike Ferguson who retiredend of August Former CorusRadio Peterborough GM BrianArmstrong moves to GSM) ChrisPandoff VPGM Corus Radio
Toronto and Hamilton (was VPGM for CorusRadio Toronto only but now adds Hamiltonduties held by Suzanne Carpenter) Chris SisamVPGM Corus Radio Southwestern Ontario(based in London Sisam will be responsiblefor Corus Guelph Corus KitchenerCambridgeand London Guus Hazelaar of Corus Guelphhas retired Lars Wunsche GSM Corus RadioToronto (was GM at Dave FM (CJDV-FM)TheBEAT (CKBT-FM) Kitchener)
Mike Finnerty the former Daybreak Host at CBCRadio Montreal returns this fall to anchor themorning show He left last year to work as anonline editor for The Guardian in London NancyWood hosted Daybreak for six months afterFinnertyrsquos departure She left earlier this yearAstral Radio BC Peace Region Brand Director JayTerrence after 10 years at that location three asPD moved to sister station CJAY Calgary tobecome Assistant Brand Director (Brand Directoris Astral nomenclature for PD)hellip After more than 21 yearsCTV Calgary News Anchor BarbHiggins has left her job to
become a mayoral candidate in this fallrsquos elec-tions Higgins and co-anchor Darrel Janz an-chored the News at 6 since March 8 1989 andare considered the longest serving anchor teamin Canadahellip Mark Russett has been promotedto GSM at Newcap Radio Ottawa He joined thestation five years ago as Retail Sales ManagerhellipKenny Jones Morning Show Host at Country933 Fort McMurray for the past nine yearsheaded to Rogers-owned sister station Country
JJ Johnston
Chris Pandoff
Lars Wunsche
Michael Harris
Jay Terrence
Barb Higgins
Kenny Jones
Gerry Pigeon
Mark Russett
Diana Swain
Shelly Datseris
Dale Jubb
Justin Park
Karen Irvine
Jeff Walker
Joe McFarland
Chad Thomas
David Lee HBA
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 32
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 33
Reporter The University ofWestern Ontario graduate madethe move from LondonhellipSheldon MacLeod the formerNDMorning Editor at CKBWBridgewater is now a WeekendNews Anchor and afternoonReporter at News 957 Halifax
Earle Mader PD at C100 Halifaxhas retired Mader spent his30-year broadcast career withthe CHUM station the last twoand a-half years as PD TheBOUNCE PD Chris Duggan has
taken over as PD for both stations Mader won Music Directorof the Year honours (secondary market) at the 2002 CanadianMusic Week Jennifer Yascheshyn has been promoted to PD atCHUM Kingston from Promotions and Marketing Director Shesucceeds Dan Melon who is moving to the faculty at OttawarsquosAlgonquin College New Marketing and Promotions Director isShawn Whalen who continues with his regularFLY-FM Kingston on-air shift Matthew Waddellmoved to TELETOON Canada in Toronto asCreative Director Most recently Waddell wasAssociate Creative Director at Astral TelevisionNetworks Kapila (Kaps) Ratnayake is the newChief Engineer at Corus Radio Cornwall He
had been with Rogers RadioCalgary Succeeding him isJim McTighe from CFJC TV7Kamloopshellip Mid-summer JohnWaterman became the ND at981 FM CKBWHANK (CJHK-FM) Bridgewater Watermanhad been with ATVCTV Halifaxand most recently 917 TheCoast Sechelt
Mark Lade after 50 years behindthe microphone has called itquits During his career Ladeworked at such venues as OwenSound Woodstock Hamilton Chatham NiagaraFalls Welland and London his last stop beingOldies 1410 CKSL London Jennifer Stewart hasbeen promoted to Exec Director of AcquisitionsDevelopment and Feature Film NetworkProgramming at CBCrsquos English TelevisionServiceshellip Ceara Kavanagh has moved from her
Shawn Whalen
SheldonMacLeod
Jess Brady
JenniferYascheshyn
Earle Mader
Jim McTighe
Mark Lade
MatthewWaddell
KapilaRatnayake
JenniferStewart
BDSept10qxdBD 19082010 1743 Page 33
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34 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
PD gig at Vibe 985 Calgary (now Virgin Radio98-5) to return to 1073 KOOL FM Victoriawhere shersquos the afternoon drive Hosthellip DerekLuis is new CEO at National Screen InstituteCanada (NSI) succeeding Susan Millican Hewas a SUN TVQuebecor Media Executivehellip PaulSedik ex of Astral Media Television has landedas Regional General Manager Central Ontarioat NEWAD a Toronto-based agencyhellip FAN 590Toronto fired the morning drive team of DonLandry and Gord Stellick plus morning showHost Mike Hogan Also gone are Announcer RickRalph and Producer Brian AngusTaking over mornings on aninterim basis was Toronto radioveteran Jeff Lumby News 957Halifax talk show Host AndrewKrystal has moved to mid-mornings at The Fanhellip MarkMorris joined 1039 The JuiceKelowna as Afternoon Driversucceeding Ken Allan Joonyer
Morris had been with SUN FM Penticton hellipEdmonton market veteran Shane Michaels isthe new Afternoon Drive Host at 963 CapitalFM Edmonton succeeding Jason Roberts
Roberts moved to 1049 EZ Rock Edmonton asAfternoon Drive Host which resulted in LochlinCross to handle mid-days at The Bearhellip BrentBrooks is now the Morning Host at COUNTRY95 Lethbridge The 25-year veteranrsquos stops haveincluded Calgary Red Deer and Lethbridge withvarious roles such as PD MD and various on-air postshellip Taking over the midday show at Q99Grande Prairie is Renn Davies who moved fromZ99 Red Deer Former midday Host WardLivingston now does drive afterChristy Farrel whorsquod held theposition as well as being MDmoved to Sun FM PentictonPDmorning show Host PaulOuellette adds music dutiesAlso joining the team is CristyEllen from CJNS Meadow LakeSK taking over the productioncreative post
Tamara Konrad has become GMGSM at CKEA957 Edmonton Konrad moves to the HarvardBroadcasting station from her Ops Mgr position
CearaKavanagh
Renn Davies
Derek Luis
Andrew Krystal
Paul Sedik
Brent Brooks
Lochlin Cross
Ward Livingston
Cristy Ellen
Tamara Konrad
BDSept10qxdBD 19082010 1743 Page 34
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 35
at Corus Edmonton where shewas the Ops Managerhellip Inaddition to his GSM responsi-bilities at X929 (CFEX)Calgary Gary Brasil is now alsothe National Sales Manager forthe Harvard grouphellip BroadcastEngineer Chris Terpsma theChief Engineer at VistaBroadcasting has moved tobecome responsible for techoperations at Harvardrsquos newstations in Edmonton and RedDeerhellip Angie Norton hasbecome the new Business Manager forHarvardrsquos Regina and Yorkton stationshellip AndChristian Hall in addition to his responsibilitiesas PDOps Mgr at X929 Calgary is nowProgram Manager for the Harvard AlbertaRadio cluster After 12-years Bill Toffan hasretuned to 1049 The Wolf Regina as PDMorning
Show Host He succeeded Chris White who recently joined theHarvard sales department after having been on the air for 15years and PD for the last three
Heather Ostertag is no longer PresidentCEO of FACTOR theFoundation Assisting Canadian Talent On Recordings Brian
Hetherman FACTORrsquos VP of Industry Affairshas assumed GM duties until anew president is appointedhellipEldon Duchscher after 21 yearswith the Saskatoon Media Groupmdashthe last few years as NewsDirectormdashhas resigned a moveprompted by an opportunity of-fered to his wife at the Universityof Calgary Duchscherrsquos NDposition at CJWW Country 600Magic 983929 The Bull wasfilled by Vanese Ferguson KateBuick after 15 years at CD 989Simcoe is now PDMidday Hostat K-Rock 1055 CharlottetownSucceeding her in mornings atSimcoe is Asta Syri who joinedGerry Hamill and Renee BerubeCD 989 VPGM Blair Daggetttook over PD responsibilitieson an interim basis AcadiaBroadcasting Thunder Bay PD
Sandra Dolynchuk resigned citing family reasonsShe returned to Winnipeg and joined K-Rock1007 as PDhellip A (CKVR-TV) Barrie AnchorLance Chilton after almost 12 years as even-ing news Anchor has moved on leaving thebroadcast business to try his hand in realestate Rhonda Messieh is the new MarketingManager at CHCH News Hamilton Prior tothat shersquod been Marketing Manager for CorusEntertainmentrsquos CMT Paul Timm has been ap-pointed Digital Accounts Manager for AstralRadio Manitobahellip CBC has appointed Greg Guyas the Senior Communications Officer for NovaScotia Guy has 23+ years experience at theHalifax Herald and with his own companyhellipDavid Magro is now responsible for imaging andcommercial production withinthe Rogers Radio Toronto clus-ter production department His20-year career includes stops atVirgin Radio 999 Toronto CorusToronto New Flow 935 Toronto
and Z103 Toronto Marvin Piuti is now ND at897 Sun FM (CJSUFM) Duncan Most recent-ly he was with CHEK-TV Victoria The New VImdashnow A (CIVI-TV)mdashVictoria and is an alumnusof Citytv TorontoMuchMusic He succeeded RicRathburn who retired Samantha Cook has suc-ceeded Brian Bolt as the Program Coordinator
for the radio broadcasting pro-gram at Hamiltonrsquos Mohawk College Cookbrings 10 years of broadcast experience to hernew position having worked at Country 953Hamilton Energy FM Toronto Kiss FM Torontoand YTVhellip Darryl Henry moved to 981 CHFIToronto after having done mid-days at Astralrsquos973 Torontohellip Stephen Smart formerly of CTVBritish Columbia has moved to become theLegislative Correspondent in Victoria for CBCTelevisionhellip Mastermind is no longer the after-noon Drive Host at Virgin Radio 98-5 CalgaryHolding that spot now is Simon Mitchell abroadcast veteran with stops in AustraliaVancouver and Victoriahellip Michael Lewis is nowChief Engineer at Starboard Communications inBelleville The former Rogers Radio Lethbridgeemployee also provides technical services toDAWG FM Ottawa
Will MacKay ex of Corus Radio Kitchener is the
Stephen Smart
VaneseFerguson
Gary Brasil
Christian Hall
Chris Terpsma Chris White
Bill Toffan
HeatherOstertag
Asta Syri
Kate Buick
EldonDuchscher
SandraDolynchuk
David Magro
Greg Guy
Marvin Piuti
Samantha Cook
Paul Timm
RhondaMessieh
Will MacKay
BDSept10qxdBD 19082010 1743 Page 35
36 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
new GMGSM at Newcaprsquos K-Rock 893 KentvilleMacKay with 15 years experience in sales andmarketing was a Senior Sales Rep with CorusTim Schutz ex MD at Jack FM Calgary is nowPDMD at Rogersrsquo 1077 The River LethbridgeAt Quebecor at least three new news employ-ees David Akin from Canwestrsquos Ottawa BureauBrian Lilley the Ottawa Bureau Chief at AstralRadio and Tobias Fisher most recently of theCBC They were hired as Quebecor anticipatedwinning a new specialty channel Sun TV NewshellipTV Journalists Herb Luft and John Grant retiredthis summer from CTV (CFCF-TV) MontrealLuft who started working at CFCF as a radionewscaster in 1971 and joined the TV stationfull-time in 1977 is the longest-serving reporterat CTV Montreal Grant had been CTV MontrealrsquosQuebec City Bureau Chief since 1996hellip At AstralTorontorsquos radio cluster layoffs included CFRBAssignment Editor Eileen Berardini eveningAnchor Bob Komsic weekend morning Host
John Donabie and Melissa Boyce (promotions) Vassilios Mimishas been appointed as the new North American BroadcastersAssociation Director of Technology Most recently Mimis servedas Director of Broadcast Technical Policy andPlanning with the Canadian Department ofIndustry 1007 HANK FM Winnipeg PD AbbeyWhite has become PD at sister Newcap stationsKG Country Red Deer and the Country Newcapstations in Brooks Drumheller Stettler andBlairmore Also at Newcaprsquos Southern AlbertaGroup Al Tompson MD and Morning ShowHost at Zed 99 Red Deer added PD for Zed99The Fox Brooks to his responsibilities FormerPD Brent Young is no longer with the organiza-tion Rob Leighton is Astral Radiorsquos new DigitalAccounts Manager for the BC Interior based inKelowna Leighton had been with Telus with anInternetinteractive sales and development back-ground While never in radio he grew up withit and learned vicariously through his fatherGord Leighton a well-known BC broadcast man-ager Also at Astral Radio Kelowna after 38years Ron Wittenberg has retired from broad-casting He began at CKNW New Westminsterthen migrated to the Okanagan roughly 30 yearsago to raise a family Since then hersquos been with the Kelownastations under numerous ownership changes After five yearsat Newcap stations in Halifax and Fredericton Jason ldquoJDrdquoDesrosiers has joined the Evanov Radio Group (ERG) in Halifax
He succeeds Angela Kelly as Promotions andMarketing Director and will also become APDat ERGrsquos second Halifax station expected tolaunch this fall Diane Boehme has been ap-pointed Exec VP Television for EBTV in TorontoEBTV is the banner under which it andBrightlight Pictures will work jointly in the pro-
duction and distribution of TV programming Her backgroundincludes Senior Director Independent Production at CHUMTelevision and Director Original Production at Astral Television At Canadarsquos Olympic Broadcast Media Consortium Gavin Rothhas been promoted to Sales VP and Christos Nikitopoulos to thenewly-created VP of Programming and Revenue Planning posi-tion Roth had been Senior Sales Director for the consortiumNikitopoulos was previously Senior Director of Programmingand Revenue Planning At Clear FM Winnipeg Laurie Jolicoeuris now the Promotion Director She moved from sister Rogersproperty Citytv Winnipeg where she was the Marketing EventsCoordinator Donald Nelson the Senior Broadcast Technologistat CBC Yellowknife transferred to CBC Windsor in the samecapacity Prior to joining CBC he was an Engineering Supervisorin Stamford Connecticut and alsoworked in Northern Canada as anengineering freelancerhellip The husbandand wife morning broadcast team ofBob Wallace and Diana Meder are nowwith Larche Communicationsrsquo new sta-tion 923 FM (CJOS-FM) Owen SoundBoth were most recently with BayshoreBroadcastingrsquos Mix 106 Owen Sound Meder isalso News Director Matt Mise PromotionDirector transferred from sister station KICX917 Sudbury GMGSM is Rob Brignell and PDis Don Vail both also previously employed byBayshore Broadcastinghellip KiSS 925 Torontorsquos newAfternoon Drive Announcer is JJ ex MorningShow Co-Host at The New Flow 935 Torontofor the past three years JJ was also on-air at theprevious incarnation of KiSS With his arrivalCash Conners moved to evenings
Lee Cornell has been appointed Group ProgramDirector at Evanov Radio Group based at theToronto head office Most recently he acted asVPAffiliate Relations International with USbased LDR (Listener Driven Radio) though hehas experience on several continents includingas Group Programmer and Manager in Australiathe UK and the US New PD at 917 The BounceEdmonton is Andy Winford ex of CBS Radio
Herb Luft
Cash Conners
Jason ldquoJDrdquoDesrosiers
Abbey White
Diana Meder ampBob Wallace
JJ
Diane Boehme
John Grant
Matt Mise
Tim Schutz
Rob Leighton
BDSept10qxdBD 19082010 1743 Page 36
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 37
Fresno Wendy Rose the Promotions Directorat Astral Radiorsquos CHAM amp CKOC Hamiltonmoved on after 11 years with the stations Shersquosnow Promotions and Marketing Manager atEvanov Communicationsrsquo FM92 The JewelNEWS COUNTRY AM 1380 Brantfordhellip DavidLindores became the Promotion Director atKiSS 925 981 CHFI Toronto at mid-Junemoving to the Rogers stationsfrom Astral Radio TorontoPrior Astral Lindores had beenwith Universal Music for 14years most of it overseeing theMarketing amp Promotion Depart-
ments of the companyrsquos central regionhellip KateMilton joined 1013 The BOUNCE Halifax asEvening Announcer She had been doing driveat Z103 Halifaxhellip Senior Maintenance Techni-cian Al Adachi after 38 years in broadcastinghas retired He started his career at CKY Winnipegand in 1976 moved to ITV now GlobalEdmontonhellip Jeremy Morrell is the New Manager
of Broadcast Technical Services at The WeatherNetwork Oakville Prior to his appointmentMorrell was Assistant Product Manager andbefore that a Team Leader for Technical Sales atRoss Videohellip David Kincaid after six years withCTV British Columbia and more than twodecades in news broadcasting has moved intoa new careerhellip Paul La Frenais has given uphis position at Novanet in Ajax due to LouGehrigrsquos disease more commonly known asALS His successor is Rod Ditz After 35 yearsat Rohde amp Schwarz including seven on theExecutive Board and five as its ChairmanMichael Vohrer retired On July 1 ManfredFleischmann became President and CEO Eric
Riehl joined Applied Electronics as a TechnologySales Representative Broadcast amp Post Produc-tion Division Riehlrsquos background includes anoperational and systems background in postaudio as well as customer support and salesexperience with editing systems storage solu-tions and broadcast automationarchiving
Kate Milton
Al Adachi
David Kincaid
David Lindores ManfredFleischmann
Wendy Rose
Eric Riehl
BDSept10qxdBD 19082010 1743 Page 37
(
~
~- ~ r~
l lo
~ - ~
~ ~
INNOVATION In TV Opt ics Since 1958
World-Class Lens Technology Local Technical Support Bilingual Local Factory Service Centre 1400 Courtneypark Drive I Mississauga Ontario I LST l H l (905) 795 -2012 I wwwcanonbroadcastcom
38 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Brian Spiers best known as the ex Grass ValleySales Manager for Canada (and based inToronto) moved to Gainesville FL to becomeVP Sales North America for Digital BroadcastInc
SIGN-OFFS
Murray Chercover 80 in Toronto of complica-tions following pneumonia The former CTVPresidentCEO retired in 1990 but continuedas a special consultant to CTV while develop-ing his own Chercover Communications Inaddition to an Emmy for his contributions tothe broadcasting industry Chercover collected
a number of personal honours during his career including theCAB Distinguished Service Gold Ribbon (1986) the CFTA GoldMedal for Lifetime Achievement (1988) a ldquoRockierdquo LifetimeAchievement Award from the Banff Television Festival and hewas named to the CAB Broadcast Hall of Fame in 1994
Myles Morton 85 at Belleville General HospitalMorton the owner of Quinte Broadcasting RadioGroup (CJBQMix 97Rock 107 Belleville) wasalso the former owner of the BellevilleIntelligencer newspaper and Cablevue the localcable company He had been in declininghealth for the past year
Jimmy Dean 81 suddenly at his home in Virginia The Countrymusic legend scored a 1 hit in 1961 with Big Bad John thesong that won him a Grammy Award
Randy Dewell 62 in Halifax of a heart attack and a series ofstrokes The former Halifax alderman award-winning broad-castermdashincluding the Ted Rogers SrVelma Rogers awardmdashandcivil servant had such stops in his on-air career as CFRA OttawaCHUM Toronto CKGM Montreal and CJCH Halifax
Wilbur ldquoWibrdquo Arnold Westby 78 of cancer inYorkton He was a Cameraman and the firstemployee hired at CKOS-TV Yorkton Thirty-fiveyears later he retired as GM His son MarcWestby is Manager Production amp Programmingat CHAT-TV Medicine Hat
John Delazzer suddenly of a heart attack inToronto Delazzer was the voice of TVO formany years and before that an Announcer atCKKW Kitchener
Irwin Barker 58 at Torontorsquos Princess MargaretHospital of a rare and aggressive cancer Barkerwas a writer for shows such as This Hour Has 22Minutes and The Rick Mercer Report Born inWinnipeg Barker worked as a public policy re-search consultant for Angus Reid and as a lec-turer in sociology at the University of Alberta
and the University of Manitoba
Gordon Allan Brady of cancer in the CentralOkanagan Hospice House In 1969 he startedCKQR Castlegar managing it through 1990when it was sold The station is now an Astralproperty
Brian Spiers
Phot
o co
urte
sy o
f Cas
tane
t
BDSept10qxdBD 19082010 1743 Page 38
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This (~dilion is hlOllAhl lo you by
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 39
One of those parameters that weall jabber about frequently in thetransmission game is Standing
Wave Ratio or SWR Itrsquos a pity that therersquosso much misunderstanding surroundingan essentially simple concept
Your transmitter is connected to yourantenna or load with a length of trans-mission line Transmission line theory tellsus that in an ideal lossless world if allthree of these items are perfectly matched(at 50 ohms or whatever) then all of theRF energy leaving the transmitter will ar-rive at the antenna and be radiated fromthere In the real world there will besome slight attenuation from the trans-mission line and some of the energythat does make it to the antenna will bereflected back to the transmitter by slightimpedance mismatch
The phase difference between the for-ward-going incident wave and the reflect-ed wave varies along the line but isconstant at any point on the line This iswhere the expression ldquoStanding Wavesrdquocomes frommdashalthough the waves actual-ly travel along the line the voltage nodesappear to be stationary
Where the voltages of the incidentand reflected waves are in phase there isa maximum and where they are out ofphase a minimum The Voltage StandingWave Ratio or VSWR is the ratio of themagnitude of the maximum voltage onthe line to the minimum There is also aCurrent Standing Wave Ratio which willhave the identical value so clearly the V
really) in dB But when we get right downto it a low value of return loss means thesame thing as a high value of SWRmdashtrouble coming up ahead fast
Those high SWR values mean that thepeak RF voltage at ldquonodesrdquo on the linewhere the forward and reflected voltagesadd in phase will be high As the wavesbounce back and forth repeatedly betweensource and load that voltage can becomevery high If it exceeds the dielectric break-down voltage of the line arcing willensue That Teflon insulation will breakdown to carbon and now we have ashort The short gives us another point ofhigh reflections and so the cycle contin-ues back towards the transmitter
Aside from the transmission line dam-age the transmitter doesnrsquot care much forthe mismatch either Again peak voltagesand currents are suddenly much higherthan planned for and will stress the ampli-fierrsquos components Even if the parts arenrsquotoverstressed to the point of failure effi-ciency drops and temperatures rise Atbroadcast power levels something gen-erally has to give pretty quickly Which iswhy so much attention has gone intoSWR detection and power foldback frommanufacturers
Dan Roach works at SW Davis BroadcastTechnical Services Ltd a contract engineer-ing firm based in Vancouver He may bereached at danbroadcasttechnicalcom
BY DAN ROACH
ENGINEERING
in VSWR is not needed and we can simpli-fy our expression to SWR without givingup anything (The continued popularityof that V in VSWR is another one of thegreat mysteries of our age)
A perfect load would result in anSWR of 100 an open circuit or a short atthe end of the line will give us an SWRnear infinity (there is some attenuationthat keeps us from getting all the waythere)
An alternate expression we donrsquot usemuch in broadcasting perhaps to ourown misfortune is Reflection Coefficientwhich is simply the ratio of the reflectedwave voltage to the forward wave volt-age A perfect match gives a reflectioncoefficient of 0 a short-circuit load has acoefficient of -10 and an open circuitrsquoscoefficient is +10 Conceptually this is alittle simpler to grasp than SWR But itamounts to the same thing
Next comes the very popular but per-haps overused expression of Return LossIf we take 20 times the logarithm of theratio of the magnitudes of the reflectedvoltage and the forward voltage we endup with a number in decibels that repre-sents the power ldquolostrdquo in the load betweenthe incident and reflected waves
One of my favourite textbooks de-scribes this whole concept as ldquosillyrdquoNevertheless it remains popular proba-bly because we all know how much engi-neers love to express things (all things
Reflections on standing waves
BDSept10qxdBD 19082010 1743 Page 39
The Davicom MAC wont
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The Western Association of Broadcastersthanks our valued sponsors who helped
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A special thank you to the Delta Lodge at Kananaskis for being our long term hotel provider and sponsoringour early bird registration
Western Association of Broadcasters 2010 - 2011 Board of DirectorsRichard Kroeker President Mitch Bozak Past President Wade Moffatt Director Doug Gunn Director Tom Scott DirectorVic Dubois Director Tom Newton Director Neil Shewchuk Director Paula Davies Director Michael Olstrom Director
JOIN US JUNE 8 ndash 10 2011 IN BANFF ALBERTA TO CELEBRATE THE WABrsquoS 77TH ANNIVERSARY bull WWWWABCA
The Western Association of Broadcasterswould like to recognize and honour this
yearrsquos winners of the WAB Gold MedalAwards The Gold Medal Awards are presented to WABmember stations for outstanding contribution to the Canadianbroadcasting industry in the area of community service
The Radio Gold Medal winners for 2010 are
CKBI Prince AlbertGive a LittleLife Day
The Television Gold Medal winner for 2010 isCTV Edmonton for the Rink of Dreams
The Wolf 1049Regina ndash TheInterview
Al Thorgeirson
Menno Friesen
The 2010 Western Associationof Broadcasters Broadcaster ofthe Year is Al Thorgeirson
Menno Friesen is our newHonourary Life Member
The WAB 2010 BroadcastPartner of the Year isthe Kinsmen Foundationof Saskatchewan
BDSept10qxdBD 19082010 1743 Page 40
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 ETI 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HEB 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HRV (Za stvaranje Adobe PDF dokumenata najpogodnijih za visokokvalitetni ispis prije tiskanja koristite ove postavke Stvoreni PDF dokumenti mogu se otvoriti Acrobat i Adobe Reader 50 i kasnijim verzijama) HUN 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ltFEFF9ad854c18cea306a30d730ea30d730ec30b951fa529b7528002000410064006f0062006500200050004400460020658766f8306e4f5c6210306b4f7f75283057307e305930023053306e8a2d5b9a30674f5c62103055308c305f0020005000440046002030d530a130a430eb306f3001004100630072006f0062006100740020304a30883073002000410064006f00620065002000520065006100640065007200200035002e003000204ee5964d3067958b304f30533068304c3067304d307e305930023053306e8a2d5b9a306b306f30d530a930f330c8306e57cb30818fbc307f304c5fc59808306730593002gt KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020ace0d488c9c80020c2dcd5d80020c778c1c4c5d00020ac00c7a50020c801d569d55c002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt LTH 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 NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken die zijn geoptimaliseerd voor prepress-afdrukken van hoge kwaliteit De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 POL 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 PTB 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 RUM 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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 29
Gord James comes home
When I was 14 my buddies allwanted to be famous sportsheroes or rock stars I wanted
to be Gord JamesMy obsession with radio came to me
like most of us at an early agemdasheight tobe exact By the time I was 10 and livingin Southern Ontario I knew exactly whichjocks sounded great and by 14 there wasno one better to my ears than Gord James
Gord James is one of the few yeomanof an era in Top 40 and rock radio thatmany view as the halcyon days of radiorsquossound Hersquos still doing itmdashand doing itevery bit as well as he ever has
The latest incarnation of the GordJames Experience is at Hamiltonrsquos newVinyl 953 a place that feels right to himbecause the geography that surrounds thebroadcast studios is literally home
Gord went to high school at Saltfleetin Stoney Creek (now part of Hamilton)and did the WKRP town-to-town up-and-down the dial thing in his first few yearsincluding stops in Cambridge LondonCornwall and Kitchener before landingat CKOC Hamiltonrsquos home of the BIG500 Countdown in the early rsquo70s
In 1974 the now legendary J RobertWood interviewed Gord for an openingat CHUM-FM free form at the time Butit was the ldquocoolrdquo station 1050 CHUMwhere Gord wanted to be
ldquoThank you for coming in and good-byerdquo was the response he remembers
ldquoI realized how much I had to pull upmy boot straps to hang with those guysrdquohe recollects James was talking about thebig voices such as John Majhor TerrySteele Jim Van Horne Mike HollandRoger Ashby and Bob Magee (Magee nowholds down the morning drive slot atVinyl 953 helping give that station a def-inite CHUM flavour that works perfectly)
But it wasnrsquot long before James land-ed a gig at CHUM-AM doing all-nightsand filling in on day shifts now andthen By 1978 CHUM-FM was being pro-grammed by a young upstart named RossDavies and he wanted Gord to comeover to the FM side of the building Thateventually happened too with weekendsafternoons and in 1983 as morning hostalong with Rick Hodge
ldquoThere are so manymemoriesrdquo said James
ldquoOne really stands outI was filling in for RogerAshby As we were doingour birthday feature onair it was mentioned thatit was my birthday andall of sudden a lot ofpeople gathered by thedoor and started singingHappy Birthday I heardtwo younger singingvoices through my head-set and realized that TomJokic our producer had patched in twoof my three children Rachel and Kevinfrom a cell phone and they were singingtheir hearts out out of tempo and out oftune with the rest of the group and Ithought that sounded even better becauseof itrdquo
The sound is what matters to GordJames And he says the fun has not goneout of it And sitting chatting with him is
JAMIE WEST
like pulling into a filling station for pos-itive energy
Vinyl PD Derm Carnduff says thatgetting Gord on board at Vinyl was a nobrainer
ldquoGordrsquos name came to mind prettyquickly His heritage as a Toronto radiopersonality would give us instant credi-bility but ultimately his talent made
Gord one of our top candidatesrdquo saidCarnduff
ldquoHis knowledge of themusic his wit and dedica-tion serve his audience ex-tremely well and the radiostation as wholerdquo Carnduffsaid ldquoAnd oh yeah hersquos gotan okay set of pipes toordquo
ldquoThe saying at CHUMused to be lsquoletrsquos have somefunrsquordquo remembers Gord
I ask him if hersquos still hav-ing fun
ldquoTherersquos no question thatIrsquod do it all over againrdquo Gord
responded ldquoonly this time Irsquod betempted to break a few more rulesrdquo
Now thatrsquos the spirit of a true rockjock shining on after nearly 40 years ofconnecting with all of us
Jamie West is CEO of Westpro Media Incbroadcast consultants and creative contentsuppliers He may be reached by e-mail atwwwwestpromediacom or at 905-541-0127
BDSept10qxdBD 19082010 1743 Page 29
n
--bull
n ti tJ
S1
s a
DIL PJF-24 Pre wired Jackf ield
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30 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Fact is facts donrsquot mattermuch anymorehellip
One of the things I enjoy most is alively debate with friends whohave differing points of view I
like the way people get charged up aboutthings they really care about how theyshape their thoughts to support theirarguments
I particularly enjoy it when the debateis over and in the best instances wersquoveall learned something from each otherAnd maybe if our minds are not onlyengaged but ldquoopenrdquo we might find ourposition moving begin questioning theplace where opinion started and realityor facts kick in Unfortunately it seemsthat fact-based debate is a dying art
A new study from University ofMichigan researcher Brendan Nyhan en-titled When Corrections Fail The Persistenceof Political Misperceptions shows that peo-ple who have based their beliefs on mis-information rarely change their mindseven when presented with the facts Evenmore disturbing they often cling evenmore strongly to their beliefs when theyare proven to be inaccurate a phenome-non Nyhan has dubbed ldquobackfirerdquo Notsurprisingly this reaction is most com-mon when it comes to partisan issuesaround politics and social issues
Nyhanrsquos recent study is a follow-upto research he completed with associatesat the University of Michigan in 2005and 2006 Those studies showed a basichuman tendency to continue to believe
in facts we carry in our heads even whentheyrsquove been proven false Nyhan says thisis worse than merely being misinformedit means our views are entrenched andnot subject to sway by any informationsource It isnrsquot information thatrsquos missinghere but rather a basic emotional responsethat makes smart people hang on to falsefacts for reasons it is hard to define
Nyhanrsquos study as well as previousstudies conducted in 2005 and 2006around facts vs perception attempts tounderstand why intelligent people con-tinue to accept misinformation as fact inthe face of contrary proof This may notbe a new practicemdashpeople have alwaysshaped facts to fit the outcome they wantmdashbut Nyhan and others believe there ismore reason for concern now than atany other time
Nyhanrsquos study suggests the underpin-nings on which governments are chosenare becoming more fractured He sayswersquore filtering the information we receivethrough a prism and end up getting areal divergence on all sorts of issues Andthat makes it really hard to have intelli-gent debate He equates the electoratersquosview on politics to sport and says peoplesupport a team because they are emo-tionally committed to them they absorbthe misinformation they need to contin-ue their supportmdashfor better or for worse
Nyhan says we need a ldquosupply-sideapproachrdquo where we try to enforce and
NANCY SMITH
increase the ldquoreputational costsrdquo on peo-ple and institutions who promote bad in-formation Given the numbers it seemsunlikely that this is a viable solutionPartisan news hosts and their networksare making millions while more moder-ate media languishes The cycle continuesbecause audiences are attracted to newsoutlets that reflect their beliefs howeverinaccurate they may be
In fairness to media consumers it isoften difficult to separate whatrsquos accurateand what isnrsquot particularly within an envi-ronment where we get our news in bite-size pieces with little context But Nyhansays the really frightening pattern isnrsquot justwhere we get our news but how we useit If we refuse to change beliefs that arebuilt on inaccuracies the consequencescan be devastating
I read a quote attributed to Kant thatseemed appropriate to Nyhanrsquos studyldquoMankind may be crooked timberuniquely susceptible to ignorance andmisinformation but itrsquos an article offaith that knowledge is the best remedyIf people are furnished with the facts theywill be clearer thinkers and better citi-zens If they are ignorant facts will en-lighten them If they are mistaken factswill set them straightrdquo
Even Kant didnrsquot anticipated the soci-etal impact of spin doctors and media inthe 21st century
Nancy Smith is ChairCEO of NextMedia a Toronto-based business consulting and marketing company She may bereached at (905) 468-7774 or atnsmithnextmediacompanycom
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T 2 0 4 8 8 9 9 2 0 2 E G N E I L S O N D E M A M B C A
D E M A L L E N amp A S S O C I A T E S L T D
VIS
ION
BA
CK
ED
BY
EX
PE
RIE
NC
E
FM PROTECTION RULES ARE CHANGING
BDSept10qxdBD 19082010 1743 Page 30
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 31
Victoria a few days each weekGeorge Gordon who had been
morning Anchor at News1130Vancouver has moved to
CFRA Ottawa as morn-ing News Anchor Hersquosalso tasked with coach-
ing and mentoring otheron-air personalities
There were a number of changesat Corus Entertainment relatedto Corusrsquo most recent organi-zational review to streamlinedecision-making and clarifyroles and mandates Among
the changes Corus TelevisionmdashReporting toDoug Murphy Exec VP and President of CorusTelevision are Colin Bohm VP InternationalAndrew Eddy VP Affiliate Sales Bill Knight
VP Business Developmentand Planning Gerry MackrellVP Airtime Sales Susan RossVP Strategic Planning SusanSchaefer VP Head of Networksand Marketing and JoannaWebb VP Head of Program-ming and Production CorusRadiomdashReporting to HalBlackadar Exec VP and interimPresident of Radio are DaveFarough VP Brands and Pro-gramming in Toronto (was GMat CFPLCFPL-FMCFHKFMCKDK-FM London) Chris Sisammoves in [see below]) DavidHuszar VPGM Interactive andEmerging Platforms (was VPGM Corus Interactive ampIntegrated Solutions) NeilCunningham Director of SalesWestern Canada Garry McKenzieGM Corus Radio Vancouver(was GM at Corus RadioCalgary) Doug RutherfordVPGM Corus Radio Alberta(now also GM at Calgary)Suzanne Carpenter VPGM
CTVrsquos Lloyd Robertson has an-nounced his retirement set fornext summer By putting itoff until then hersquoll roundoff his CTV career at 35years from the day he
joined then-Anchor Harvey Kirck in1976 as co-Anchor of CTVNews Hersquos been Chief Anchorand Senior Editor since 1983Lisa LaFlamme 45 is his suc-cessor She began her broad-cast career at hometownCKCO-TV Kitchener in 1988Reporting stints include IraqAfghanistan Sri Lanka Haitiand as a political correspondent in OttawaFormer NBC News Foreign CorrespondentDawna Friesen is the next Anchor of CanwestrsquosGlobal National succeeding Kevin NewmanFriesen a native of Winnipeg began her careerat CKX-TV Brandon then worked at CBC andCTV before being hired by NBC in 1999Friesenrsquos reporting duties took her throughoutEurope and the Middle East from her base inLondon CKYCITI-FM Winnipeg GM Tom Scottreturns to Citytv Winnipeg thisfall again as GM Scott whojoined Citytv in 2008 moved
to the radio side to be GM at the Rogers-ownedradio stations after the previous manager wastransferred to Vancouver A new GM for theradio cluster is being sought CTVglobemediaSr VP Corporate Communications BonnieBrownlee is no longer in place Her successor isScott Henderson VP Communications Brownleewho joined CTV in 2007 succeeded Mary Powersin the position Douglas Elphick joined Joytv10 Vancouver (ZoomerMedia) as GSM Elphickhad been Director National Sales WesternRegion for CTVglobemedia and was mostrecently with the CTV Olympic BroadcastConsortium Brian Blackburn is no longer GSMat the Jim Pattison Broadcast Group (JPBG)radio stations in Victoria A successor had yetto be named at press time In the interim BruceDavis VP of Sales for JPBG and GM of theKelowna radio properties is filling in Hersquos in
Make sure that BroadcastDialogue has your peoplechanges E-mail station
news to howardbroadcastdialoguecom
LloydRobertson
Dawna Friesen
Lisa Laflamme
Susan Ross
BonnieBrownlee
George Gordon
Joanna Webb
Dave Farough
Andrew Eddy
Chris Sisam
Douglas Elphick
Susan Schaefer
ScottHenderson
David Huszar
Doug Rutherford
Garry McKenzie
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 31
32 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
1071 Abbotsford as Morning Show Hosthellip At new Country sta-tion 1007 HANK-FM Bridgewater launched July 22 JonathanCrouse moved from afternoons on sister station CKBWBridgewater to be the morning show Host Nick Yorston who
moved from Yellowknife does morning newsAndrea James moved from sister station CKDR927 Dryden to do middays while Alicia Huntermoved from CKBW for HANKrsquos afternoon show
Gerry Pigeon whorsquos been with Corus RadioCalgary the past nine years the last six as RSMhas moved to NL Broadcasting in Kamloops asGSM for the companyrsquos three stationsmdashCHNLCKRV-FM and CJKC-FM Shelly Datseris hasbeen appointed Manager Communications atTeletoon Toronto Her background includes sev-en years at Rogers Communications and at RogersTV Diana Swain has beenappointed to Senior Correspon-dent of the CBC News inves-tigative unit The CBC TorontoAnchor will continue to be anoccasional fill-in Anchor on TheNational Dale Jubb is the newManager of Operations at CTV
Calgary Jubb moved from his CEO position atvideo production facility Empowered Media inOttawa Former Ops Mgr Karen Irvine movedto Manager On-Air Operationshellip Justin Park
moved to CTV Calgaryrsquos engi-neering department from sisterCTV Reginahellip Joe McFarlandND at 1021 FM The Lounge(CJCY-FM) Medicine Hat sinceits launch in 2008 moved toCorus Radio Calgary as aReporter New MD at JACKCalgary is Jeff Walker exMDSwing Announcer at K-97Edmonton Chad Thomas hasreturned to Astral Radio Calgaryas Digital Accounts ManagerHe left the stations to found anagency when they were ownedby Standard Radio CalgaryhellipDavid Lee is the new Country Manager Canadafor RCS CanadaMedia Monitors Hersquos based inToronto Lee succeeds Ross Langbell who leftthe company this past spring Jess Bradyjoined Corus Cornwall as Morning Anchor and
Corus Radio Eastern Ontario and VPGMCHEX TV Peterborough and CKWS-TV KingstonMichael Harris GM CKWS-TV and CHEX TV(was GM of CHEX TV only) JJ JohnstonGM Corus Radio Cornwall Kingston andPeterborough (was GM at CorusRadio Vancouver) No longerwith the company are CornwallGM Scott Armstrong and CorusKingston [radio amp TV] GMMike Ferguson who retiredend of August Former CorusRadio Peterborough GM BrianArmstrong moves to GSM) ChrisPandoff VPGM Corus Radio
Toronto and Hamilton (was VPGM for CorusRadio Toronto only but now adds Hamiltonduties held by Suzanne Carpenter) Chris SisamVPGM Corus Radio Southwestern Ontario(based in London Sisam will be responsiblefor Corus Guelph Corus KitchenerCambridgeand London Guus Hazelaar of Corus Guelphhas retired Lars Wunsche GSM Corus RadioToronto (was GM at Dave FM (CJDV-FM)TheBEAT (CKBT-FM) Kitchener)
Mike Finnerty the former Daybreak Host at CBCRadio Montreal returns this fall to anchor themorning show He left last year to work as anonline editor for The Guardian in London NancyWood hosted Daybreak for six months afterFinnertyrsquos departure She left earlier this yearAstral Radio BC Peace Region Brand Director JayTerrence after 10 years at that location three asPD moved to sister station CJAY Calgary tobecome Assistant Brand Director (Brand Directoris Astral nomenclature for PD)hellip After more than 21 yearsCTV Calgary News Anchor BarbHiggins has left her job to
become a mayoral candidate in this fallrsquos elec-tions Higgins and co-anchor Darrel Janz an-chored the News at 6 since March 8 1989 andare considered the longest serving anchor teamin Canadahellip Mark Russett has been promotedto GSM at Newcap Radio Ottawa He joined thestation five years ago as Retail Sales ManagerhellipKenny Jones Morning Show Host at Country933 Fort McMurray for the past nine yearsheaded to Rogers-owned sister station Country
JJ Johnston
Chris Pandoff
Lars Wunsche
Michael Harris
Jay Terrence
Barb Higgins
Kenny Jones
Gerry Pigeon
Mark Russett
Diana Swain
Shelly Datseris
Dale Jubb
Justin Park
Karen Irvine
Jeff Walker
Joe McFarland
Chad Thomas
David Lee HBA
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 32
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 33
Reporter The University ofWestern Ontario graduate madethe move from LondonhellipSheldon MacLeod the formerNDMorning Editor at CKBWBridgewater is now a WeekendNews Anchor and afternoonReporter at News 957 Halifax
Earle Mader PD at C100 Halifaxhas retired Mader spent his30-year broadcast career withthe CHUM station the last twoand a-half years as PD TheBOUNCE PD Chris Duggan has
taken over as PD for both stations Mader won Music Directorof the Year honours (secondary market) at the 2002 CanadianMusic Week Jennifer Yascheshyn has been promoted to PD atCHUM Kingston from Promotions and Marketing Director Shesucceeds Dan Melon who is moving to the faculty at OttawarsquosAlgonquin College New Marketing and Promotions Director isShawn Whalen who continues with his regularFLY-FM Kingston on-air shift Matthew Waddellmoved to TELETOON Canada in Toronto asCreative Director Most recently Waddell wasAssociate Creative Director at Astral TelevisionNetworks Kapila (Kaps) Ratnayake is the newChief Engineer at Corus Radio Cornwall He
had been with Rogers RadioCalgary Succeeding him isJim McTighe from CFJC TV7Kamloopshellip Mid-summer JohnWaterman became the ND at981 FM CKBWHANK (CJHK-FM) Bridgewater Watermanhad been with ATVCTV Halifaxand most recently 917 TheCoast Sechelt
Mark Lade after 50 years behindthe microphone has called itquits During his career Ladeworked at such venues as OwenSound Woodstock Hamilton Chatham NiagaraFalls Welland and London his last stop beingOldies 1410 CKSL London Jennifer Stewart hasbeen promoted to Exec Director of AcquisitionsDevelopment and Feature Film NetworkProgramming at CBCrsquos English TelevisionServiceshellip Ceara Kavanagh has moved from her
Shawn Whalen
SheldonMacLeod
Jess Brady
JenniferYascheshyn
Earle Mader
Jim McTighe
Mark Lade
MatthewWaddell
KapilaRatnayake
JenniferStewart
BDSept10qxdBD 19082010 1743 Page 33
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CBC Radio-Canada
34 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
PD gig at Vibe 985 Calgary (now Virgin Radio98-5) to return to 1073 KOOL FM Victoriawhere shersquos the afternoon drive Hosthellip DerekLuis is new CEO at National Screen InstituteCanada (NSI) succeeding Susan Millican Hewas a SUN TVQuebecor Media Executivehellip PaulSedik ex of Astral Media Television has landedas Regional General Manager Central Ontarioat NEWAD a Toronto-based agencyhellip FAN 590Toronto fired the morning drive team of DonLandry and Gord Stellick plus morning showHost Mike Hogan Also gone are Announcer RickRalph and Producer Brian AngusTaking over mornings on aninterim basis was Toronto radioveteran Jeff Lumby News 957Halifax talk show Host AndrewKrystal has moved to mid-mornings at The Fanhellip MarkMorris joined 1039 The JuiceKelowna as Afternoon Driversucceeding Ken Allan Joonyer
Morris had been with SUN FM Penticton hellipEdmonton market veteran Shane Michaels isthe new Afternoon Drive Host at 963 CapitalFM Edmonton succeeding Jason Roberts
Roberts moved to 1049 EZ Rock Edmonton asAfternoon Drive Host which resulted in LochlinCross to handle mid-days at The Bearhellip BrentBrooks is now the Morning Host at COUNTRY95 Lethbridge The 25-year veteranrsquos stops haveincluded Calgary Red Deer and Lethbridge withvarious roles such as PD MD and various on-air postshellip Taking over the midday show at Q99Grande Prairie is Renn Davies who moved fromZ99 Red Deer Former midday Host WardLivingston now does drive afterChristy Farrel whorsquod held theposition as well as being MDmoved to Sun FM PentictonPDmorning show Host PaulOuellette adds music dutiesAlso joining the team is CristyEllen from CJNS Meadow LakeSK taking over the productioncreative post
Tamara Konrad has become GMGSM at CKEA957 Edmonton Konrad moves to the HarvardBroadcasting station from her Ops Mgr position
CearaKavanagh
Renn Davies
Derek Luis
Andrew Krystal
Paul Sedik
Brent Brooks
Lochlin Cross
Ward Livingston
Cristy Ellen
Tamara Konrad
BDSept10qxdBD 19082010 1743 Page 34
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 35
at Corus Edmonton where shewas the Ops Managerhellip Inaddition to his GSM responsi-bilities at X929 (CFEX)Calgary Gary Brasil is now alsothe National Sales Manager forthe Harvard grouphellip BroadcastEngineer Chris Terpsma theChief Engineer at VistaBroadcasting has moved tobecome responsible for techoperations at Harvardrsquos newstations in Edmonton and RedDeerhellip Angie Norton hasbecome the new Business Manager forHarvardrsquos Regina and Yorkton stationshellip AndChristian Hall in addition to his responsibilitiesas PDOps Mgr at X929 Calgary is nowProgram Manager for the Harvard AlbertaRadio cluster After 12-years Bill Toffan hasretuned to 1049 The Wolf Regina as PDMorning
Show Host He succeeded Chris White who recently joined theHarvard sales department after having been on the air for 15years and PD for the last three
Heather Ostertag is no longer PresidentCEO of FACTOR theFoundation Assisting Canadian Talent On Recordings Brian
Hetherman FACTORrsquos VP of Industry Affairshas assumed GM duties until anew president is appointedhellipEldon Duchscher after 21 yearswith the Saskatoon Media Groupmdashthe last few years as NewsDirectormdashhas resigned a moveprompted by an opportunity of-fered to his wife at the Universityof Calgary Duchscherrsquos NDposition at CJWW Country 600Magic 983929 The Bull wasfilled by Vanese Ferguson KateBuick after 15 years at CD 989Simcoe is now PDMidday Hostat K-Rock 1055 CharlottetownSucceeding her in mornings atSimcoe is Asta Syri who joinedGerry Hamill and Renee BerubeCD 989 VPGM Blair Daggetttook over PD responsibilitieson an interim basis AcadiaBroadcasting Thunder Bay PD
Sandra Dolynchuk resigned citing family reasonsShe returned to Winnipeg and joined K-Rock1007 as PDhellip A (CKVR-TV) Barrie AnchorLance Chilton after almost 12 years as even-ing news Anchor has moved on leaving thebroadcast business to try his hand in realestate Rhonda Messieh is the new MarketingManager at CHCH News Hamilton Prior tothat shersquod been Marketing Manager for CorusEntertainmentrsquos CMT Paul Timm has been ap-pointed Digital Accounts Manager for AstralRadio Manitobahellip CBC has appointed Greg Guyas the Senior Communications Officer for NovaScotia Guy has 23+ years experience at theHalifax Herald and with his own companyhellipDavid Magro is now responsible for imaging andcommercial production withinthe Rogers Radio Toronto clus-ter production department His20-year career includes stops atVirgin Radio 999 Toronto CorusToronto New Flow 935 Toronto
and Z103 Toronto Marvin Piuti is now ND at897 Sun FM (CJSUFM) Duncan Most recent-ly he was with CHEK-TV Victoria The New VImdashnow A (CIVI-TV)mdashVictoria and is an alumnusof Citytv TorontoMuchMusic He succeeded RicRathburn who retired Samantha Cook has suc-ceeded Brian Bolt as the Program Coordinator
for the radio broadcasting pro-gram at Hamiltonrsquos Mohawk College Cookbrings 10 years of broadcast experience to hernew position having worked at Country 953Hamilton Energy FM Toronto Kiss FM Torontoand YTVhellip Darryl Henry moved to 981 CHFIToronto after having done mid-days at Astralrsquos973 Torontohellip Stephen Smart formerly of CTVBritish Columbia has moved to become theLegislative Correspondent in Victoria for CBCTelevisionhellip Mastermind is no longer the after-noon Drive Host at Virgin Radio 98-5 CalgaryHolding that spot now is Simon Mitchell abroadcast veteran with stops in AustraliaVancouver and Victoriahellip Michael Lewis is nowChief Engineer at Starboard Communications inBelleville The former Rogers Radio Lethbridgeemployee also provides technical services toDAWG FM Ottawa
Will MacKay ex of Corus Radio Kitchener is the
Stephen Smart
VaneseFerguson
Gary Brasil
Christian Hall
Chris Terpsma Chris White
Bill Toffan
HeatherOstertag
Asta Syri
Kate Buick
EldonDuchscher
SandraDolynchuk
David Magro
Greg Guy
Marvin Piuti
Samantha Cook
Paul Timm
RhondaMessieh
Will MacKay
BDSept10qxdBD 19082010 1743 Page 35
36 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
new GMGSM at Newcaprsquos K-Rock 893 KentvilleMacKay with 15 years experience in sales andmarketing was a Senior Sales Rep with CorusTim Schutz ex MD at Jack FM Calgary is nowPDMD at Rogersrsquo 1077 The River LethbridgeAt Quebecor at least three new news employ-ees David Akin from Canwestrsquos Ottawa BureauBrian Lilley the Ottawa Bureau Chief at AstralRadio and Tobias Fisher most recently of theCBC They were hired as Quebecor anticipatedwinning a new specialty channel Sun TV NewshellipTV Journalists Herb Luft and John Grant retiredthis summer from CTV (CFCF-TV) MontrealLuft who started working at CFCF as a radionewscaster in 1971 and joined the TV stationfull-time in 1977 is the longest-serving reporterat CTV Montreal Grant had been CTV MontrealrsquosQuebec City Bureau Chief since 1996hellip At AstralTorontorsquos radio cluster layoffs included CFRBAssignment Editor Eileen Berardini eveningAnchor Bob Komsic weekend morning Host
John Donabie and Melissa Boyce (promotions) Vassilios Mimishas been appointed as the new North American BroadcastersAssociation Director of Technology Most recently Mimis servedas Director of Broadcast Technical Policy andPlanning with the Canadian Department ofIndustry 1007 HANK FM Winnipeg PD AbbeyWhite has become PD at sister Newcap stationsKG Country Red Deer and the Country Newcapstations in Brooks Drumheller Stettler andBlairmore Also at Newcaprsquos Southern AlbertaGroup Al Tompson MD and Morning ShowHost at Zed 99 Red Deer added PD for Zed99The Fox Brooks to his responsibilities FormerPD Brent Young is no longer with the organiza-tion Rob Leighton is Astral Radiorsquos new DigitalAccounts Manager for the BC Interior based inKelowna Leighton had been with Telus with anInternetinteractive sales and development back-ground While never in radio he grew up withit and learned vicariously through his fatherGord Leighton a well-known BC broadcast man-ager Also at Astral Radio Kelowna after 38years Ron Wittenberg has retired from broad-casting He began at CKNW New Westminsterthen migrated to the Okanagan roughly 30 yearsago to raise a family Since then hersquos been with the Kelownastations under numerous ownership changes After five yearsat Newcap stations in Halifax and Fredericton Jason ldquoJDrdquoDesrosiers has joined the Evanov Radio Group (ERG) in Halifax
He succeeds Angela Kelly as Promotions andMarketing Director and will also become APDat ERGrsquos second Halifax station expected tolaunch this fall Diane Boehme has been ap-pointed Exec VP Television for EBTV in TorontoEBTV is the banner under which it andBrightlight Pictures will work jointly in the pro-
duction and distribution of TV programming Her backgroundincludes Senior Director Independent Production at CHUMTelevision and Director Original Production at Astral Television At Canadarsquos Olympic Broadcast Media Consortium Gavin Rothhas been promoted to Sales VP and Christos Nikitopoulos to thenewly-created VP of Programming and Revenue Planning posi-tion Roth had been Senior Sales Director for the consortiumNikitopoulos was previously Senior Director of Programmingand Revenue Planning At Clear FM Winnipeg Laurie Jolicoeuris now the Promotion Director She moved from sister Rogersproperty Citytv Winnipeg where she was the Marketing EventsCoordinator Donald Nelson the Senior Broadcast Technologistat CBC Yellowknife transferred to CBC Windsor in the samecapacity Prior to joining CBC he was an Engineering Supervisorin Stamford Connecticut and alsoworked in Northern Canada as anengineering freelancerhellip The husbandand wife morning broadcast team ofBob Wallace and Diana Meder are nowwith Larche Communicationsrsquo new sta-tion 923 FM (CJOS-FM) Owen SoundBoth were most recently with BayshoreBroadcastingrsquos Mix 106 Owen Sound Meder isalso News Director Matt Mise PromotionDirector transferred from sister station KICX917 Sudbury GMGSM is Rob Brignell and PDis Don Vail both also previously employed byBayshore Broadcastinghellip KiSS 925 Torontorsquos newAfternoon Drive Announcer is JJ ex MorningShow Co-Host at The New Flow 935 Torontofor the past three years JJ was also on-air at theprevious incarnation of KiSS With his arrivalCash Conners moved to evenings
Lee Cornell has been appointed Group ProgramDirector at Evanov Radio Group based at theToronto head office Most recently he acted asVPAffiliate Relations International with USbased LDR (Listener Driven Radio) though hehas experience on several continents includingas Group Programmer and Manager in Australiathe UK and the US New PD at 917 The BounceEdmonton is Andy Winford ex of CBS Radio
Herb Luft
Cash Conners
Jason ldquoJDrdquoDesrosiers
Abbey White
Diana Meder ampBob Wallace
JJ
Diane Boehme
John Grant
Matt Mise
Tim Schutz
Rob Leighton
BDSept10qxdBD 19082010 1743 Page 36
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 37
Fresno Wendy Rose the Promotions Directorat Astral Radiorsquos CHAM amp CKOC Hamiltonmoved on after 11 years with the stations Shersquosnow Promotions and Marketing Manager atEvanov Communicationsrsquo FM92 The JewelNEWS COUNTRY AM 1380 Brantfordhellip DavidLindores became the Promotion Director atKiSS 925 981 CHFI Toronto at mid-Junemoving to the Rogers stationsfrom Astral Radio TorontoPrior Astral Lindores had beenwith Universal Music for 14years most of it overseeing theMarketing amp Promotion Depart-
ments of the companyrsquos central regionhellip KateMilton joined 1013 The BOUNCE Halifax asEvening Announcer She had been doing driveat Z103 Halifaxhellip Senior Maintenance Techni-cian Al Adachi after 38 years in broadcastinghas retired He started his career at CKY Winnipegand in 1976 moved to ITV now GlobalEdmontonhellip Jeremy Morrell is the New Manager
of Broadcast Technical Services at The WeatherNetwork Oakville Prior to his appointmentMorrell was Assistant Product Manager andbefore that a Team Leader for Technical Sales atRoss Videohellip David Kincaid after six years withCTV British Columbia and more than twodecades in news broadcasting has moved intoa new careerhellip Paul La Frenais has given uphis position at Novanet in Ajax due to LouGehrigrsquos disease more commonly known asALS His successor is Rod Ditz After 35 yearsat Rohde amp Schwarz including seven on theExecutive Board and five as its ChairmanMichael Vohrer retired On July 1 ManfredFleischmann became President and CEO Eric
Riehl joined Applied Electronics as a TechnologySales Representative Broadcast amp Post Produc-tion Division Riehlrsquos background includes anoperational and systems background in postaudio as well as customer support and salesexperience with editing systems storage solu-tions and broadcast automationarchiving
Kate Milton
Al Adachi
David Kincaid
David Lindores ManfredFleischmann
Wendy Rose
Eric Riehl
BDSept10qxdBD 19082010 1743 Page 37
(
~
~- ~ r~
l lo
~ - ~
~ ~
INNOVATION In TV Opt ics Since 1958
World-Class Lens Technology Local Technical Support Bilingual Local Factory Service Centre 1400 Courtneypark Drive I Mississauga Ontario I LST l H l (905) 795 -2012 I wwwcanonbroadcastcom
38 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Brian Spiers best known as the ex Grass ValleySales Manager for Canada (and based inToronto) moved to Gainesville FL to becomeVP Sales North America for Digital BroadcastInc
SIGN-OFFS
Murray Chercover 80 in Toronto of complica-tions following pneumonia The former CTVPresidentCEO retired in 1990 but continuedas a special consultant to CTV while develop-ing his own Chercover Communications Inaddition to an Emmy for his contributions tothe broadcasting industry Chercover collected
a number of personal honours during his career including theCAB Distinguished Service Gold Ribbon (1986) the CFTA GoldMedal for Lifetime Achievement (1988) a ldquoRockierdquo LifetimeAchievement Award from the Banff Television Festival and hewas named to the CAB Broadcast Hall of Fame in 1994
Myles Morton 85 at Belleville General HospitalMorton the owner of Quinte Broadcasting RadioGroup (CJBQMix 97Rock 107 Belleville) wasalso the former owner of the BellevilleIntelligencer newspaper and Cablevue the localcable company He had been in declininghealth for the past year
Jimmy Dean 81 suddenly at his home in Virginia The Countrymusic legend scored a 1 hit in 1961 with Big Bad John thesong that won him a Grammy Award
Randy Dewell 62 in Halifax of a heart attack and a series ofstrokes The former Halifax alderman award-winning broad-castermdashincluding the Ted Rogers SrVelma Rogers awardmdashandcivil servant had such stops in his on-air career as CFRA OttawaCHUM Toronto CKGM Montreal and CJCH Halifax
Wilbur ldquoWibrdquo Arnold Westby 78 of cancer inYorkton He was a Cameraman and the firstemployee hired at CKOS-TV Yorkton Thirty-fiveyears later he retired as GM His son MarcWestby is Manager Production amp Programmingat CHAT-TV Medicine Hat
John Delazzer suddenly of a heart attack inToronto Delazzer was the voice of TVO formany years and before that an Announcer atCKKW Kitchener
Irwin Barker 58 at Torontorsquos Princess MargaretHospital of a rare and aggressive cancer Barkerwas a writer for shows such as This Hour Has 22Minutes and The Rick Mercer Report Born inWinnipeg Barker worked as a public policy re-search consultant for Angus Reid and as a lec-turer in sociology at the University of Alberta
and the University of Manitoba
Gordon Allan Brady of cancer in the CentralOkanagan Hospice House In 1969 he startedCKQR Castlegar managing it through 1990when it was sold The station is now an Astralproperty
Brian Spiers
Phot
o co
urte
sy o
f Cas
tane
t
BDSept10qxdBD 19082010 1743 Page 38
r- --bull~
middot ~
This (~dilion is hlOllAhl lo you by
Applied Electronics Ltd Hammond Manufacturing Ltd
CBC Transmission lncospec Communications Inc
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Delco Wire amp Cable Ltd Nova net Communications Ltd
DEM Allen amp Associates Ltd Om neon
General Cable RCS Canada Ltd
Rohde amp Schwarz Canada Inc
Ross Video Ltd
S W Davis Broadcast Technical Services Ltd
Solutions Broadcast RF
Sonotechnique PJL Inc
Western Association of Broadcasters
f crnsidcbull1middot lhtbullstbull tmiddoto1111mnitmiddots lind lcnmiddot lintmiddot 111middotod11tmiddotls and stmiddot1middotktmiddots
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 39
One of those parameters that weall jabber about frequently in thetransmission game is Standing
Wave Ratio or SWR Itrsquos a pity that therersquosso much misunderstanding surroundingan essentially simple concept
Your transmitter is connected to yourantenna or load with a length of trans-mission line Transmission line theory tellsus that in an ideal lossless world if allthree of these items are perfectly matched(at 50 ohms or whatever) then all of theRF energy leaving the transmitter will ar-rive at the antenna and be radiated fromthere In the real world there will besome slight attenuation from the trans-mission line and some of the energythat does make it to the antenna will bereflected back to the transmitter by slightimpedance mismatch
The phase difference between the for-ward-going incident wave and the reflect-ed wave varies along the line but isconstant at any point on the line This iswhere the expression ldquoStanding Wavesrdquocomes frommdashalthough the waves actual-ly travel along the line the voltage nodesappear to be stationary
Where the voltages of the incidentand reflected waves are in phase there isa maximum and where they are out ofphase a minimum The Voltage StandingWave Ratio or VSWR is the ratio of themagnitude of the maximum voltage onthe line to the minimum There is also aCurrent Standing Wave Ratio which willhave the identical value so clearly the V
really) in dB But when we get right downto it a low value of return loss means thesame thing as a high value of SWRmdashtrouble coming up ahead fast
Those high SWR values mean that thepeak RF voltage at ldquonodesrdquo on the linewhere the forward and reflected voltagesadd in phase will be high As the wavesbounce back and forth repeatedly betweensource and load that voltage can becomevery high If it exceeds the dielectric break-down voltage of the line arcing willensue That Teflon insulation will breakdown to carbon and now we have ashort The short gives us another point ofhigh reflections and so the cycle contin-ues back towards the transmitter
Aside from the transmission line dam-age the transmitter doesnrsquot care much forthe mismatch either Again peak voltagesand currents are suddenly much higherthan planned for and will stress the ampli-fierrsquos components Even if the parts arenrsquotoverstressed to the point of failure effi-ciency drops and temperatures rise Atbroadcast power levels something gen-erally has to give pretty quickly Which iswhy so much attention has gone intoSWR detection and power foldback frommanufacturers
Dan Roach works at SW Davis BroadcastTechnical Services Ltd a contract engineer-ing firm based in Vancouver He may bereached at danbroadcasttechnicalcom
BY DAN ROACH
ENGINEERING
in VSWR is not needed and we can simpli-fy our expression to SWR without givingup anything (The continued popularityof that V in VSWR is another one of thegreat mysteries of our age)
A perfect load would result in anSWR of 100 an open circuit or a short atthe end of the line will give us an SWRnear infinity (there is some attenuationthat keeps us from getting all the waythere)
An alternate expression we donrsquot usemuch in broadcasting perhaps to ourown misfortune is Reflection Coefficientwhich is simply the ratio of the reflectedwave voltage to the forward wave volt-age A perfect match gives a reflectioncoefficient of 0 a short-circuit load has acoefficient of -10 and an open circuitrsquoscoefficient is +10 Conceptually this is alittle simpler to grasp than SWR But itamounts to the same thing
Next comes the very popular but per-haps overused expression of Return LossIf we take 20 times the logarithm of theratio of the magnitudes of the reflectedvoltage and the forward voltage we endup with a number in decibels that repre-sents the power ldquolostrdquo in the load betweenthe incident and reflected waves
One of my favourite textbooks de-scribes this whole concept as ldquosillyrdquoNevertheless it remains popular proba-bly because we all know how much engi-neers love to express things (all things
Reflections on standing waves
BDSept10qxdBD 19082010 1743 Page 39
The Davicom MAC wont
IIAC bull fi cf ons let you sleep
Its advanced filtermg un unless youre REALLY needed ctavicom
Intelligence amp Innovation t 1 418682 3380 i f 1418682 8996 www dav1comcom
The Western Association of Broadcastersthanks our valued sponsors who helped
make our 76th Annual Conferencesuch a success
Gold
Silver
Bronze
Patron
Platinum
A special thank you to the Delta Lodge at Kananaskis for being our long term hotel provider and sponsoringour early bird registration
Western Association of Broadcasters 2010 - 2011 Board of DirectorsRichard Kroeker President Mitch Bozak Past President Wade Moffatt Director Doug Gunn Director Tom Scott DirectorVic Dubois Director Tom Newton Director Neil Shewchuk Director Paula Davies Director Michael Olstrom Director
JOIN US JUNE 8 ndash 10 2011 IN BANFF ALBERTA TO CELEBRATE THE WABrsquoS 77TH ANNIVERSARY bull WWWWABCA
The Western Association of Broadcasterswould like to recognize and honour this
yearrsquos winners of the WAB Gold MedalAwards The Gold Medal Awards are presented to WABmember stations for outstanding contribution to the Canadianbroadcasting industry in the area of community service
The Radio Gold Medal winners for 2010 are
CKBI Prince AlbertGive a LittleLife Day
The Television Gold Medal winner for 2010 isCTV Edmonton for the Rink of Dreams
The Wolf 1049Regina ndash TheInterview
Al Thorgeirson
Menno Friesen
The 2010 Western Associationof Broadcasters Broadcaster ofthe Year is Al Thorgeirson
Menno Friesen is our newHonourary Life Member
The WAB 2010 BroadcastPartner of the Year isthe Kinsmen Foundationof Saskatchewan
BDSept10qxdBD 19082010 1743 Page 40
A
EOCUS 2010 CONFERENCE
The Foundation Assisting Canadian Talent on Recordings With Support From Canadas Private Radio Broadcasters
Citytv()oMNr
efA 1l
NewWap RADIO
ltvD
DDB0
~ -shyNovanet
rnmsmiddot
Omada
Globa~
RAWLCb RAD I 0
~ Piaain ~Technical
SlltyV~ s THE CANADIAN PRESS bull
0ROGERS
~ 2010 G0L0 ME0AL AWAR0
~
~ HARVARD
SONY
SaskTe ilsectbull
ltlt ASCII85EncodePages false AllowTransparency false AutoPositionEPSFiles true AutoRotatePages None Binding Left CalGrayProfile (Dot Gain 20) CalRGBProfile (sRGB IEC61966-21) CalCMYKProfile (US Web Coated 050SWOP051 v2) sRGBProfile (sRGB IEC61966-21) CannotEmbedFontPolicy Error CompatibilityLevel 14 CompressObjects Tags CompressPages true ConvertImagesToIndexed true PassThroughJPEGImages true CreateJobTicket false DefaultRenderingIntent Default DetectBlends true DetectCurves 00000 ColorConversionStrategy CMYK DoThumbnails false EmbedAllFonts true EmbedOpenType false ParseICCProfilesInComments true EmbedJobOptions true DSCReportingLevel 0 EmitDSCWarnings false EndPage -1 ImageMemory 1048576 LockDistillerParams false MaxSubsetPct 100 Optimize true OPM 1 ParseDSCComments true ParseDSCCommentsForDocInfo true PreserveCopyPage true PreserveDICMYKValues true PreserveEPSInfo true PreserveFlatness true PreserveHalftoneInfo false PreserveOPIComments true PreserveOverprintSettings true StartPage 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Bicubic GrayImageResolution 300 GrayImageDepth -1 GrayImageMinDownsampleDepth 2 GrayImageDownsampleThreshold 150000 EncodeGrayImages true GrayImageFilter DCTEncode AutoFilterGrayImages true GrayImageAutoFilterStrategy JPEG GrayACSImageDict ltlt QFactor 015 HSamples [1 1 1 1] VSamples [1 1 1 1] gtgt GrayImageDict ltlt QFactor 015 HSamples [1 1 1 1] VSamples [1 1 1 1] gtgt JPEG2000GrayACSImageDict ltlt TileWidth 256 TileHeight 256 Quality 30 gtgt JPEG2000GrayImageDict ltlt TileWidth 256 TileHeight 256 Quality 30 gtgt AntiAliasMonoImages false CropMonoImages true MonoImageMinResolution 1200 MonoImageMinResolutionPolicy OK DownsampleMonoImages true MonoImageDownsampleType Bicubic MonoImageResolution 1200 MonoImageDepth -1 MonoImageDownsampleThreshold 150000 EncodeMonoImages true MonoImageFilter CCITTFaxEncode MonoImageDict ltlt K -1 gtgt AllowPSXObjects false CheckCompliance [ None ] PDFX1aCheck false PDFX3Check false PDFXCompliantPDFOnly false PDFXNoTrimBoxError true PDFXTrimBoxToMediaBoxOffset [ 000000 000000 000000 000000 ] PDFXSetBleedBoxToMediaBox true PDFXBleedBoxToTrimBoxOffset [ 000000 000000 000000 000000 ] PDFXOutputIntentProfile () PDFXOutputConditionIdentifier () PDFXOutputCondition () PDFXRegistryName () PDFXTrapped False CreateJDFFile false Description ltlt ARA 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 BGR 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 CHS ltFEFF4f7f75288fd94e9b8bbe5b9a521b5efa7684002000410064006f006200650020005000440046002065876863900275284e8e9ad88d2891cf76845370524d53705237300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c676562535f00521b5efa768400200050004400460020658768633002gt CHT ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef69069752865bc9ad854c18cea76845370524d5370523786557406300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt CZE 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 DAN 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 DEU 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 ESP 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 ETI 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 FRA 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 GRE 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 HEB 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 HRV (Za stvaranje Adobe PDF dokumenata najpogodnijih za visokokvalitetni ispis prije tiskanja koristite ove postavke Stvoreni PDF dokumenti mogu se otvoriti Acrobat i Adobe Reader 50 i kasnijim verzijama) HUN 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 ITA 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 JPN ltFEFF9ad854c18cea306a30d730ea30d730ec30b951fa529b7528002000410064006f0062006500200050004400460020658766f8306e4f5c6210306b4f7f75283057307e305930023053306e8a2d5b9a30674f5c62103055308c305f0020005000440046002030d530a130a430eb306f3001004100630072006f0062006100740020304a30883073002000410064006f00620065002000520065006100640065007200200035002e003000204ee5964d3067958b304f30533068304c3067304d307e305930023053306e8a2d5b9a306b306f30d530a930f330c8306e57cb30818fbc307f304c5fc59808306730593002gt KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020ace0d488c9c80020c2dcd5d80020c778c1c4c5d00020ac00c7a50020c801d569d55c002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt LTH 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 LVI 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 NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken die zijn geoptimaliseerd voor prepress-afdrukken van hoge kwaliteit De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 POL 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 PTB ltFEFF005500740069006c0069007a006500200065007300730061007300200063006f006e00660069006700750072006100e700f50065007300200064006500200066006f0072006d00610020006100200063007200690061007200200064006f00630075006d0065006e0074006f0073002000410064006f0062006500200050004400460020006d00610069007300200061006400650071007500610064006f00730020007000610072006100200070007200e9002d0069006d0070007200650073007300f50065007300200064006500200061006c007400610020007100750061006c00690064006100640065002e0020004f007300200064006f00630075006d0065006e0074006f00730020005000440046002000630072006900610064006f007300200070006f00640065006d0020007300650072002000610062006500720074006f007300200063006f006d0020006f0020004100630072006f006200610074002000650020006f002000410064006f00620065002000520065006100640065007200200035002e0030002000650020007600650072007300f50065007300200070006f00730074006500720069006f007200650073002egt RUM 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30 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Fact is facts donrsquot mattermuch anymorehellip
One of the things I enjoy most is alively debate with friends whohave differing points of view I
like the way people get charged up aboutthings they really care about how theyshape their thoughts to support theirarguments
I particularly enjoy it when the debateis over and in the best instances wersquoveall learned something from each otherAnd maybe if our minds are not onlyengaged but ldquoopenrdquo we might find ourposition moving begin questioning theplace where opinion started and realityor facts kick in Unfortunately it seemsthat fact-based debate is a dying art
A new study from University ofMichigan researcher Brendan Nyhan en-titled When Corrections Fail The Persistenceof Political Misperceptions shows that peo-ple who have based their beliefs on mis-information rarely change their mindseven when presented with the facts Evenmore disturbing they often cling evenmore strongly to their beliefs when theyare proven to be inaccurate a phenome-non Nyhan has dubbed ldquobackfirerdquo Notsurprisingly this reaction is most com-mon when it comes to partisan issuesaround politics and social issues
Nyhanrsquos recent study is a follow-upto research he completed with associatesat the University of Michigan in 2005and 2006 Those studies showed a basichuman tendency to continue to believe
in facts we carry in our heads even whentheyrsquove been proven false Nyhan says thisis worse than merely being misinformedit means our views are entrenched andnot subject to sway by any informationsource It isnrsquot information thatrsquos missinghere but rather a basic emotional responsethat makes smart people hang on to falsefacts for reasons it is hard to define
Nyhanrsquos study as well as previousstudies conducted in 2005 and 2006around facts vs perception attempts tounderstand why intelligent people con-tinue to accept misinformation as fact inthe face of contrary proof This may notbe a new practicemdashpeople have alwaysshaped facts to fit the outcome they wantmdashbut Nyhan and others believe there ismore reason for concern now than atany other time
Nyhanrsquos study suggests the underpin-nings on which governments are chosenare becoming more fractured He sayswersquore filtering the information we receivethrough a prism and end up getting areal divergence on all sorts of issues Andthat makes it really hard to have intelli-gent debate He equates the electoratersquosview on politics to sport and says peoplesupport a team because they are emo-tionally committed to them they absorbthe misinformation they need to contin-ue their supportmdashfor better or for worse
Nyhan says we need a ldquosupply-sideapproachrdquo where we try to enforce and
NANCY SMITH
increase the ldquoreputational costsrdquo on peo-ple and institutions who promote bad in-formation Given the numbers it seemsunlikely that this is a viable solutionPartisan news hosts and their networksare making millions while more moder-ate media languishes The cycle continuesbecause audiences are attracted to newsoutlets that reflect their beliefs howeverinaccurate they may be
In fairness to media consumers it isoften difficult to separate whatrsquos accurateand what isnrsquot particularly within an envi-ronment where we get our news in bite-size pieces with little context But Nyhansays the really frightening pattern isnrsquot justwhere we get our news but how we useit If we refuse to change beliefs that arebuilt on inaccuracies the consequencescan be devastating
I read a quote attributed to Kant thatseemed appropriate to Nyhanrsquos studyldquoMankind may be crooked timberuniquely susceptible to ignorance andmisinformation but itrsquos an article offaith that knowledge is the best remedyIf people are furnished with the facts theywill be clearer thinkers and better citi-zens If they are ignorant facts will en-lighten them If they are mistaken factswill set them straightrdquo
Even Kant didnrsquot anticipated the soci-etal impact of spin doctors and media inthe 21st century
Nancy Smith is ChairCEO of NextMedia a Toronto-based business consulting and marketing company She may bereached at (905) 468-7774 or atnsmithnextmediacompanycom
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T 2 0 4 8 8 9 9 2 0 2 E G N E I L S O N D E M A M B C A
D E M A L L E N amp A S S O C I A T E S L T D
VIS
ION
BA
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ED
BY
EX
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FM PROTECTION RULES ARE CHANGING
BDSept10qxdBD 19082010 1743 Page 30
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 31
Victoria a few days each weekGeorge Gordon who had been
morning Anchor at News1130Vancouver has moved to
CFRA Ottawa as morn-ing News Anchor Hersquosalso tasked with coach-
ing and mentoring otheron-air personalities
There were a number of changesat Corus Entertainment relatedto Corusrsquo most recent organi-zational review to streamlinedecision-making and clarifyroles and mandates Among
the changes Corus TelevisionmdashReporting toDoug Murphy Exec VP and President of CorusTelevision are Colin Bohm VP InternationalAndrew Eddy VP Affiliate Sales Bill Knight
VP Business Developmentand Planning Gerry MackrellVP Airtime Sales Susan RossVP Strategic Planning SusanSchaefer VP Head of Networksand Marketing and JoannaWebb VP Head of Program-ming and Production CorusRadiomdashReporting to HalBlackadar Exec VP and interimPresident of Radio are DaveFarough VP Brands and Pro-gramming in Toronto (was GMat CFPLCFPL-FMCFHKFMCKDK-FM London) Chris Sisammoves in [see below]) DavidHuszar VPGM Interactive andEmerging Platforms (was VPGM Corus Interactive ampIntegrated Solutions) NeilCunningham Director of SalesWestern Canada Garry McKenzieGM Corus Radio Vancouver(was GM at Corus RadioCalgary) Doug RutherfordVPGM Corus Radio Alberta(now also GM at Calgary)Suzanne Carpenter VPGM
CTVrsquos Lloyd Robertson has an-nounced his retirement set fornext summer By putting itoff until then hersquoll roundoff his CTV career at 35years from the day he
joined then-Anchor Harvey Kirck in1976 as co-Anchor of CTVNews Hersquos been Chief Anchorand Senior Editor since 1983Lisa LaFlamme 45 is his suc-cessor She began her broad-cast career at hometownCKCO-TV Kitchener in 1988Reporting stints include IraqAfghanistan Sri Lanka Haitiand as a political correspondent in OttawaFormer NBC News Foreign CorrespondentDawna Friesen is the next Anchor of CanwestrsquosGlobal National succeeding Kevin NewmanFriesen a native of Winnipeg began her careerat CKX-TV Brandon then worked at CBC andCTV before being hired by NBC in 1999Friesenrsquos reporting duties took her throughoutEurope and the Middle East from her base inLondon CKYCITI-FM Winnipeg GM Tom Scottreturns to Citytv Winnipeg thisfall again as GM Scott whojoined Citytv in 2008 moved
to the radio side to be GM at the Rogers-ownedradio stations after the previous manager wastransferred to Vancouver A new GM for theradio cluster is being sought CTVglobemediaSr VP Corporate Communications BonnieBrownlee is no longer in place Her successor isScott Henderson VP Communications Brownleewho joined CTV in 2007 succeeded Mary Powersin the position Douglas Elphick joined Joytv10 Vancouver (ZoomerMedia) as GSM Elphickhad been Director National Sales WesternRegion for CTVglobemedia and was mostrecently with the CTV Olympic BroadcastConsortium Brian Blackburn is no longer GSMat the Jim Pattison Broadcast Group (JPBG)radio stations in Victoria A successor had yetto be named at press time In the interim BruceDavis VP of Sales for JPBG and GM of theKelowna radio properties is filling in Hersquos in
Make sure that BroadcastDialogue has your peoplechanges E-mail station
news to howardbroadcastdialoguecom
LloydRobertson
Dawna Friesen
Lisa Laflamme
Susan Ross
BonnieBrownlee
George Gordon
Joanna Webb
Dave Farough
Andrew Eddy
Chris Sisam
Douglas Elphick
Susan Schaefer
ScottHenderson
David Huszar
Doug Rutherford
Garry McKenzie
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 31
32 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
1071 Abbotsford as Morning Show Hosthellip At new Country sta-tion 1007 HANK-FM Bridgewater launched July 22 JonathanCrouse moved from afternoons on sister station CKBWBridgewater to be the morning show Host Nick Yorston who
moved from Yellowknife does morning newsAndrea James moved from sister station CKDR927 Dryden to do middays while Alicia Huntermoved from CKBW for HANKrsquos afternoon show
Gerry Pigeon whorsquos been with Corus RadioCalgary the past nine years the last six as RSMhas moved to NL Broadcasting in Kamloops asGSM for the companyrsquos three stationsmdashCHNLCKRV-FM and CJKC-FM Shelly Datseris hasbeen appointed Manager Communications atTeletoon Toronto Her background includes sev-en years at Rogers Communications and at RogersTV Diana Swain has beenappointed to Senior Correspon-dent of the CBC News inves-tigative unit The CBC TorontoAnchor will continue to be anoccasional fill-in Anchor on TheNational Dale Jubb is the newManager of Operations at CTV
Calgary Jubb moved from his CEO position atvideo production facility Empowered Media inOttawa Former Ops Mgr Karen Irvine movedto Manager On-Air Operationshellip Justin Park
moved to CTV Calgaryrsquos engi-neering department from sisterCTV Reginahellip Joe McFarlandND at 1021 FM The Lounge(CJCY-FM) Medicine Hat sinceits launch in 2008 moved toCorus Radio Calgary as aReporter New MD at JACKCalgary is Jeff Walker exMDSwing Announcer at K-97Edmonton Chad Thomas hasreturned to Astral Radio Calgaryas Digital Accounts ManagerHe left the stations to found anagency when they were ownedby Standard Radio CalgaryhellipDavid Lee is the new Country Manager Canadafor RCS CanadaMedia Monitors Hersquos based inToronto Lee succeeds Ross Langbell who leftthe company this past spring Jess Bradyjoined Corus Cornwall as Morning Anchor and
Corus Radio Eastern Ontario and VPGMCHEX TV Peterborough and CKWS-TV KingstonMichael Harris GM CKWS-TV and CHEX TV(was GM of CHEX TV only) JJ JohnstonGM Corus Radio Cornwall Kingston andPeterborough (was GM at CorusRadio Vancouver) No longerwith the company are CornwallGM Scott Armstrong and CorusKingston [radio amp TV] GMMike Ferguson who retiredend of August Former CorusRadio Peterborough GM BrianArmstrong moves to GSM) ChrisPandoff VPGM Corus Radio
Toronto and Hamilton (was VPGM for CorusRadio Toronto only but now adds Hamiltonduties held by Suzanne Carpenter) Chris SisamVPGM Corus Radio Southwestern Ontario(based in London Sisam will be responsiblefor Corus Guelph Corus KitchenerCambridgeand London Guus Hazelaar of Corus Guelphhas retired Lars Wunsche GSM Corus RadioToronto (was GM at Dave FM (CJDV-FM)TheBEAT (CKBT-FM) Kitchener)
Mike Finnerty the former Daybreak Host at CBCRadio Montreal returns this fall to anchor themorning show He left last year to work as anonline editor for The Guardian in London NancyWood hosted Daybreak for six months afterFinnertyrsquos departure She left earlier this yearAstral Radio BC Peace Region Brand Director JayTerrence after 10 years at that location three asPD moved to sister station CJAY Calgary tobecome Assistant Brand Director (Brand Directoris Astral nomenclature for PD)hellip After more than 21 yearsCTV Calgary News Anchor BarbHiggins has left her job to
become a mayoral candidate in this fallrsquos elec-tions Higgins and co-anchor Darrel Janz an-chored the News at 6 since March 8 1989 andare considered the longest serving anchor teamin Canadahellip Mark Russett has been promotedto GSM at Newcap Radio Ottawa He joined thestation five years ago as Retail Sales ManagerhellipKenny Jones Morning Show Host at Country933 Fort McMurray for the past nine yearsheaded to Rogers-owned sister station Country
JJ Johnston
Chris Pandoff
Lars Wunsche
Michael Harris
Jay Terrence
Barb Higgins
Kenny Jones
Gerry Pigeon
Mark Russett
Diana Swain
Shelly Datseris
Dale Jubb
Justin Park
Karen Irvine
Jeff Walker
Joe McFarland
Chad Thomas
David Lee HBA
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 32
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 33
Reporter The University ofWestern Ontario graduate madethe move from LondonhellipSheldon MacLeod the formerNDMorning Editor at CKBWBridgewater is now a WeekendNews Anchor and afternoonReporter at News 957 Halifax
Earle Mader PD at C100 Halifaxhas retired Mader spent his30-year broadcast career withthe CHUM station the last twoand a-half years as PD TheBOUNCE PD Chris Duggan has
taken over as PD for both stations Mader won Music Directorof the Year honours (secondary market) at the 2002 CanadianMusic Week Jennifer Yascheshyn has been promoted to PD atCHUM Kingston from Promotions and Marketing Director Shesucceeds Dan Melon who is moving to the faculty at OttawarsquosAlgonquin College New Marketing and Promotions Director isShawn Whalen who continues with his regularFLY-FM Kingston on-air shift Matthew Waddellmoved to TELETOON Canada in Toronto asCreative Director Most recently Waddell wasAssociate Creative Director at Astral TelevisionNetworks Kapila (Kaps) Ratnayake is the newChief Engineer at Corus Radio Cornwall He
had been with Rogers RadioCalgary Succeeding him isJim McTighe from CFJC TV7Kamloopshellip Mid-summer JohnWaterman became the ND at981 FM CKBWHANK (CJHK-FM) Bridgewater Watermanhad been with ATVCTV Halifaxand most recently 917 TheCoast Sechelt
Mark Lade after 50 years behindthe microphone has called itquits During his career Ladeworked at such venues as OwenSound Woodstock Hamilton Chatham NiagaraFalls Welland and London his last stop beingOldies 1410 CKSL London Jennifer Stewart hasbeen promoted to Exec Director of AcquisitionsDevelopment and Feature Film NetworkProgramming at CBCrsquos English TelevisionServiceshellip Ceara Kavanagh has moved from her
Shawn Whalen
SheldonMacLeod
Jess Brady
JenniferYascheshyn
Earle Mader
Jim McTighe
Mark Lade
MatthewWaddell
KapilaRatnayake
JenniferStewart
BDSept10qxdBD 19082010 1743 Page 33
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CBC Radio-Canada
34 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
PD gig at Vibe 985 Calgary (now Virgin Radio98-5) to return to 1073 KOOL FM Victoriawhere shersquos the afternoon drive Hosthellip DerekLuis is new CEO at National Screen InstituteCanada (NSI) succeeding Susan Millican Hewas a SUN TVQuebecor Media Executivehellip PaulSedik ex of Astral Media Television has landedas Regional General Manager Central Ontarioat NEWAD a Toronto-based agencyhellip FAN 590Toronto fired the morning drive team of DonLandry and Gord Stellick plus morning showHost Mike Hogan Also gone are Announcer RickRalph and Producer Brian AngusTaking over mornings on aninterim basis was Toronto radioveteran Jeff Lumby News 957Halifax talk show Host AndrewKrystal has moved to mid-mornings at The Fanhellip MarkMorris joined 1039 The JuiceKelowna as Afternoon Driversucceeding Ken Allan Joonyer
Morris had been with SUN FM Penticton hellipEdmonton market veteran Shane Michaels isthe new Afternoon Drive Host at 963 CapitalFM Edmonton succeeding Jason Roberts
Roberts moved to 1049 EZ Rock Edmonton asAfternoon Drive Host which resulted in LochlinCross to handle mid-days at The Bearhellip BrentBrooks is now the Morning Host at COUNTRY95 Lethbridge The 25-year veteranrsquos stops haveincluded Calgary Red Deer and Lethbridge withvarious roles such as PD MD and various on-air postshellip Taking over the midday show at Q99Grande Prairie is Renn Davies who moved fromZ99 Red Deer Former midday Host WardLivingston now does drive afterChristy Farrel whorsquod held theposition as well as being MDmoved to Sun FM PentictonPDmorning show Host PaulOuellette adds music dutiesAlso joining the team is CristyEllen from CJNS Meadow LakeSK taking over the productioncreative post
Tamara Konrad has become GMGSM at CKEA957 Edmonton Konrad moves to the HarvardBroadcasting station from her Ops Mgr position
CearaKavanagh
Renn Davies
Derek Luis
Andrew Krystal
Paul Sedik
Brent Brooks
Lochlin Cross
Ward Livingston
Cristy Ellen
Tamara Konrad
BDSept10qxdBD 19082010 1743 Page 34
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 35
at Corus Edmonton where shewas the Ops Managerhellip Inaddition to his GSM responsi-bilities at X929 (CFEX)Calgary Gary Brasil is now alsothe National Sales Manager forthe Harvard grouphellip BroadcastEngineer Chris Terpsma theChief Engineer at VistaBroadcasting has moved tobecome responsible for techoperations at Harvardrsquos newstations in Edmonton and RedDeerhellip Angie Norton hasbecome the new Business Manager forHarvardrsquos Regina and Yorkton stationshellip AndChristian Hall in addition to his responsibilitiesas PDOps Mgr at X929 Calgary is nowProgram Manager for the Harvard AlbertaRadio cluster After 12-years Bill Toffan hasretuned to 1049 The Wolf Regina as PDMorning
Show Host He succeeded Chris White who recently joined theHarvard sales department after having been on the air for 15years and PD for the last three
Heather Ostertag is no longer PresidentCEO of FACTOR theFoundation Assisting Canadian Talent On Recordings Brian
Hetherman FACTORrsquos VP of Industry Affairshas assumed GM duties until anew president is appointedhellipEldon Duchscher after 21 yearswith the Saskatoon Media Groupmdashthe last few years as NewsDirectormdashhas resigned a moveprompted by an opportunity of-fered to his wife at the Universityof Calgary Duchscherrsquos NDposition at CJWW Country 600Magic 983929 The Bull wasfilled by Vanese Ferguson KateBuick after 15 years at CD 989Simcoe is now PDMidday Hostat K-Rock 1055 CharlottetownSucceeding her in mornings atSimcoe is Asta Syri who joinedGerry Hamill and Renee BerubeCD 989 VPGM Blair Daggetttook over PD responsibilitieson an interim basis AcadiaBroadcasting Thunder Bay PD
Sandra Dolynchuk resigned citing family reasonsShe returned to Winnipeg and joined K-Rock1007 as PDhellip A (CKVR-TV) Barrie AnchorLance Chilton after almost 12 years as even-ing news Anchor has moved on leaving thebroadcast business to try his hand in realestate Rhonda Messieh is the new MarketingManager at CHCH News Hamilton Prior tothat shersquod been Marketing Manager for CorusEntertainmentrsquos CMT Paul Timm has been ap-pointed Digital Accounts Manager for AstralRadio Manitobahellip CBC has appointed Greg Guyas the Senior Communications Officer for NovaScotia Guy has 23+ years experience at theHalifax Herald and with his own companyhellipDavid Magro is now responsible for imaging andcommercial production withinthe Rogers Radio Toronto clus-ter production department His20-year career includes stops atVirgin Radio 999 Toronto CorusToronto New Flow 935 Toronto
and Z103 Toronto Marvin Piuti is now ND at897 Sun FM (CJSUFM) Duncan Most recent-ly he was with CHEK-TV Victoria The New VImdashnow A (CIVI-TV)mdashVictoria and is an alumnusof Citytv TorontoMuchMusic He succeeded RicRathburn who retired Samantha Cook has suc-ceeded Brian Bolt as the Program Coordinator
for the radio broadcasting pro-gram at Hamiltonrsquos Mohawk College Cookbrings 10 years of broadcast experience to hernew position having worked at Country 953Hamilton Energy FM Toronto Kiss FM Torontoand YTVhellip Darryl Henry moved to 981 CHFIToronto after having done mid-days at Astralrsquos973 Torontohellip Stephen Smart formerly of CTVBritish Columbia has moved to become theLegislative Correspondent in Victoria for CBCTelevisionhellip Mastermind is no longer the after-noon Drive Host at Virgin Radio 98-5 CalgaryHolding that spot now is Simon Mitchell abroadcast veteran with stops in AustraliaVancouver and Victoriahellip Michael Lewis is nowChief Engineer at Starboard Communications inBelleville The former Rogers Radio Lethbridgeemployee also provides technical services toDAWG FM Ottawa
Will MacKay ex of Corus Radio Kitchener is the
Stephen Smart
VaneseFerguson
Gary Brasil
Christian Hall
Chris Terpsma Chris White
Bill Toffan
HeatherOstertag
Asta Syri
Kate Buick
EldonDuchscher
SandraDolynchuk
David Magro
Greg Guy
Marvin Piuti
Samantha Cook
Paul Timm
RhondaMessieh
Will MacKay
BDSept10qxdBD 19082010 1743 Page 35
36 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
new GMGSM at Newcaprsquos K-Rock 893 KentvilleMacKay with 15 years experience in sales andmarketing was a Senior Sales Rep with CorusTim Schutz ex MD at Jack FM Calgary is nowPDMD at Rogersrsquo 1077 The River LethbridgeAt Quebecor at least three new news employ-ees David Akin from Canwestrsquos Ottawa BureauBrian Lilley the Ottawa Bureau Chief at AstralRadio and Tobias Fisher most recently of theCBC They were hired as Quebecor anticipatedwinning a new specialty channel Sun TV NewshellipTV Journalists Herb Luft and John Grant retiredthis summer from CTV (CFCF-TV) MontrealLuft who started working at CFCF as a radionewscaster in 1971 and joined the TV stationfull-time in 1977 is the longest-serving reporterat CTV Montreal Grant had been CTV MontrealrsquosQuebec City Bureau Chief since 1996hellip At AstralTorontorsquos radio cluster layoffs included CFRBAssignment Editor Eileen Berardini eveningAnchor Bob Komsic weekend morning Host
John Donabie and Melissa Boyce (promotions) Vassilios Mimishas been appointed as the new North American BroadcastersAssociation Director of Technology Most recently Mimis servedas Director of Broadcast Technical Policy andPlanning with the Canadian Department ofIndustry 1007 HANK FM Winnipeg PD AbbeyWhite has become PD at sister Newcap stationsKG Country Red Deer and the Country Newcapstations in Brooks Drumheller Stettler andBlairmore Also at Newcaprsquos Southern AlbertaGroup Al Tompson MD and Morning ShowHost at Zed 99 Red Deer added PD for Zed99The Fox Brooks to his responsibilities FormerPD Brent Young is no longer with the organiza-tion Rob Leighton is Astral Radiorsquos new DigitalAccounts Manager for the BC Interior based inKelowna Leighton had been with Telus with anInternetinteractive sales and development back-ground While never in radio he grew up withit and learned vicariously through his fatherGord Leighton a well-known BC broadcast man-ager Also at Astral Radio Kelowna after 38years Ron Wittenberg has retired from broad-casting He began at CKNW New Westminsterthen migrated to the Okanagan roughly 30 yearsago to raise a family Since then hersquos been with the Kelownastations under numerous ownership changes After five yearsat Newcap stations in Halifax and Fredericton Jason ldquoJDrdquoDesrosiers has joined the Evanov Radio Group (ERG) in Halifax
He succeeds Angela Kelly as Promotions andMarketing Director and will also become APDat ERGrsquos second Halifax station expected tolaunch this fall Diane Boehme has been ap-pointed Exec VP Television for EBTV in TorontoEBTV is the banner under which it andBrightlight Pictures will work jointly in the pro-
duction and distribution of TV programming Her backgroundincludes Senior Director Independent Production at CHUMTelevision and Director Original Production at Astral Television At Canadarsquos Olympic Broadcast Media Consortium Gavin Rothhas been promoted to Sales VP and Christos Nikitopoulos to thenewly-created VP of Programming and Revenue Planning posi-tion Roth had been Senior Sales Director for the consortiumNikitopoulos was previously Senior Director of Programmingand Revenue Planning At Clear FM Winnipeg Laurie Jolicoeuris now the Promotion Director She moved from sister Rogersproperty Citytv Winnipeg where she was the Marketing EventsCoordinator Donald Nelson the Senior Broadcast Technologistat CBC Yellowknife transferred to CBC Windsor in the samecapacity Prior to joining CBC he was an Engineering Supervisorin Stamford Connecticut and alsoworked in Northern Canada as anengineering freelancerhellip The husbandand wife morning broadcast team ofBob Wallace and Diana Meder are nowwith Larche Communicationsrsquo new sta-tion 923 FM (CJOS-FM) Owen SoundBoth were most recently with BayshoreBroadcastingrsquos Mix 106 Owen Sound Meder isalso News Director Matt Mise PromotionDirector transferred from sister station KICX917 Sudbury GMGSM is Rob Brignell and PDis Don Vail both also previously employed byBayshore Broadcastinghellip KiSS 925 Torontorsquos newAfternoon Drive Announcer is JJ ex MorningShow Co-Host at The New Flow 935 Torontofor the past three years JJ was also on-air at theprevious incarnation of KiSS With his arrivalCash Conners moved to evenings
Lee Cornell has been appointed Group ProgramDirector at Evanov Radio Group based at theToronto head office Most recently he acted asVPAffiliate Relations International with USbased LDR (Listener Driven Radio) though hehas experience on several continents includingas Group Programmer and Manager in Australiathe UK and the US New PD at 917 The BounceEdmonton is Andy Winford ex of CBS Radio
Herb Luft
Cash Conners
Jason ldquoJDrdquoDesrosiers
Abbey White
Diana Meder ampBob Wallace
JJ
Diane Boehme
John Grant
Matt Mise
Tim Schutz
Rob Leighton
BDSept10qxdBD 19082010 1743 Page 36
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 37
Fresno Wendy Rose the Promotions Directorat Astral Radiorsquos CHAM amp CKOC Hamiltonmoved on after 11 years with the stations Shersquosnow Promotions and Marketing Manager atEvanov Communicationsrsquo FM92 The JewelNEWS COUNTRY AM 1380 Brantfordhellip DavidLindores became the Promotion Director atKiSS 925 981 CHFI Toronto at mid-Junemoving to the Rogers stationsfrom Astral Radio TorontoPrior Astral Lindores had beenwith Universal Music for 14years most of it overseeing theMarketing amp Promotion Depart-
ments of the companyrsquos central regionhellip KateMilton joined 1013 The BOUNCE Halifax asEvening Announcer She had been doing driveat Z103 Halifaxhellip Senior Maintenance Techni-cian Al Adachi after 38 years in broadcastinghas retired He started his career at CKY Winnipegand in 1976 moved to ITV now GlobalEdmontonhellip Jeremy Morrell is the New Manager
of Broadcast Technical Services at The WeatherNetwork Oakville Prior to his appointmentMorrell was Assistant Product Manager andbefore that a Team Leader for Technical Sales atRoss Videohellip David Kincaid after six years withCTV British Columbia and more than twodecades in news broadcasting has moved intoa new careerhellip Paul La Frenais has given uphis position at Novanet in Ajax due to LouGehrigrsquos disease more commonly known asALS His successor is Rod Ditz After 35 yearsat Rohde amp Schwarz including seven on theExecutive Board and five as its ChairmanMichael Vohrer retired On July 1 ManfredFleischmann became President and CEO Eric
Riehl joined Applied Electronics as a TechnologySales Representative Broadcast amp Post Produc-tion Division Riehlrsquos background includes anoperational and systems background in postaudio as well as customer support and salesexperience with editing systems storage solu-tions and broadcast automationarchiving
Kate Milton
Al Adachi
David Kincaid
David Lindores ManfredFleischmann
Wendy Rose
Eric Riehl
BDSept10qxdBD 19082010 1743 Page 37
(
~
~- ~ r~
l lo
~ - ~
~ ~
INNOVATION In TV Opt ics Since 1958
World-Class Lens Technology Local Technical Support Bilingual Local Factory Service Centre 1400 Courtneypark Drive I Mississauga Ontario I LST l H l (905) 795 -2012 I wwwcanonbroadcastcom
38 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Brian Spiers best known as the ex Grass ValleySales Manager for Canada (and based inToronto) moved to Gainesville FL to becomeVP Sales North America for Digital BroadcastInc
SIGN-OFFS
Murray Chercover 80 in Toronto of complica-tions following pneumonia The former CTVPresidentCEO retired in 1990 but continuedas a special consultant to CTV while develop-ing his own Chercover Communications Inaddition to an Emmy for his contributions tothe broadcasting industry Chercover collected
a number of personal honours during his career including theCAB Distinguished Service Gold Ribbon (1986) the CFTA GoldMedal for Lifetime Achievement (1988) a ldquoRockierdquo LifetimeAchievement Award from the Banff Television Festival and hewas named to the CAB Broadcast Hall of Fame in 1994
Myles Morton 85 at Belleville General HospitalMorton the owner of Quinte Broadcasting RadioGroup (CJBQMix 97Rock 107 Belleville) wasalso the former owner of the BellevilleIntelligencer newspaper and Cablevue the localcable company He had been in declininghealth for the past year
Jimmy Dean 81 suddenly at his home in Virginia The Countrymusic legend scored a 1 hit in 1961 with Big Bad John thesong that won him a Grammy Award
Randy Dewell 62 in Halifax of a heart attack and a series ofstrokes The former Halifax alderman award-winning broad-castermdashincluding the Ted Rogers SrVelma Rogers awardmdashandcivil servant had such stops in his on-air career as CFRA OttawaCHUM Toronto CKGM Montreal and CJCH Halifax
Wilbur ldquoWibrdquo Arnold Westby 78 of cancer inYorkton He was a Cameraman and the firstemployee hired at CKOS-TV Yorkton Thirty-fiveyears later he retired as GM His son MarcWestby is Manager Production amp Programmingat CHAT-TV Medicine Hat
John Delazzer suddenly of a heart attack inToronto Delazzer was the voice of TVO formany years and before that an Announcer atCKKW Kitchener
Irwin Barker 58 at Torontorsquos Princess MargaretHospital of a rare and aggressive cancer Barkerwas a writer for shows such as This Hour Has 22Minutes and The Rick Mercer Report Born inWinnipeg Barker worked as a public policy re-search consultant for Angus Reid and as a lec-turer in sociology at the University of Alberta
and the University of Manitoba
Gordon Allan Brady of cancer in the CentralOkanagan Hospice House In 1969 he startedCKQR Castlegar managing it through 1990when it was sold The station is now an Astralproperty
Brian Spiers
Phot
o co
urte
sy o
f Cas
tane
t
BDSept10qxdBD 19082010 1743 Page 38
r- --bull~
middot ~
This (~dilion is hlOllAhl lo you by
Applied Electronics Ltd Hammond Manufacturing Ltd
CBC Transmission lncospec Communications Inc
Canon Canada LARCAN
Davicom - a division of Comlab Linear Systems Ltd
Delco Wire amp Cable Ltd Nova net Communications Ltd
DEM Allen amp Associates Ltd Om neon
General Cable RCS Canada Ltd
Rohde amp Schwarz Canada Inc
Ross Video Ltd
S W Davis Broadcast Technical Services Ltd
Solutions Broadcast RF
Sonotechnique PJL Inc
Western Association of Broadcasters
f crnsidcbull1middot lhtbullstbull tmiddoto1111mnitmiddots lind lcnmiddot lintmiddot 111middotod11tmiddotls and stmiddot1middotktmiddots
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 39
One of those parameters that weall jabber about frequently in thetransmission game is Standing
Wave Ratio or SWR Itrsquos a pity that therersquosso much misunderstanding surroundingan essentially simple concept
Your transmitter is connected to yourantenna or load with a length of trans-mission line Transmission line theory tellsus that in an ideal lossless world if allthree of these items are perfectly matched(at 50 ohms or whatever) then all of theRF energy leaving the transmitter will ar-rive at the antenna and be radiated fromthere In the real world there will besome slight attenuation from the trans-mission line and some of the energythat does make it to the antenna will bereflected back to the transmitter by slightimpedance mismatch
The phase difference between the for-ward-going incident wave and the reflect-ed wave varies along the line but isconstant at any point on the line This iswhere the expression ldquoStanding Wavesrdquocomes frommdashalthough the waves actual-ly travel along the line the voltage nodesappear to be stationary
Where the voltages of the incidentand reflected waves are in phase there isa maximum and where they are out ofphase a minimum The Voltage StandingWave Ratio or VSWR is the ratio of themagnitude of the maximum voltage onthe line to the minimum There is also aCurrent Standing Wave Ratio which willhave the identical value so clearly the V
really) in dB But when we get right downto it a low value of return loss means thesame thing as a high value of SWRmdashtrouble coming up ahead fast
Those high SWR values mean that thepeak RF voltage at ldquonodesrdquo on the linewhere the forward and reflected voltagesadd in phase will be high As the wavesbounce back and forth repeatedly betweensource and load that voltage can becomevery high If it exceeds the dielectric break-down voltage of the line arcing willensue That Teflon insulation will breakdown to carbon and now we have ashort The short gives us another point ofhigh reflections and so the cycle contin-ues back towards the transmitter
Aside from the transmission line dam-age the transmitter doesnrsquot care much forthe mismatch either Again peak voltagesand currents are suddenly much higherthan planned for and will stress the ampli-fierrsquos components Even if the parts arenrsquotoverstressed to the point of failure effi-ciency drops and temperatures rise Atbroadcast power levels something gen-erally has to give pretty quickly Which iswhy so much attention has gone intoSWR detection and power foldback frommanufacturers
Dan Roach works at SW Davis BroadcastTechnical Services Ltd a contract engineer-ing firm based in Vancouver He may bereached at danbroadcasttechnicalcom
BY DAN ROACH
ENGINEERING
in VSWR is not needed and we can simpli-fy our expression to SWR without givingup anything (The continued popularityof that V in VSWR is another one of thegreat mysteries of our age)
A perfect load would result in anSWR of 100 an open circuit or a short atthe end of the line will give us an SWRnear infinity (there is some attenuationthat keeps us from getting all the waythere)
An alternate expression we donrsquot usemuch in broadcasting perhaps to ourown misfortune is Reflection Coefficientwhich is simply the ratio of the reflectedwave voltage to the forward wave volt-age A perfect match gives a reflectioncoefficient of 0 a short-circuit load has acoefficient of -10 and an open circuitrsquoscoefficient is +10 Conceptually this is alittle simpler to grasp than SWR But itamounts to the same thing
Next comes the very popular but per-haps overused expression of Return LossIf we take 20 times the logarithm of theratio of the magnitudes of the reflectedvoltage and the forward voltage we endup with a number in decibels that repre-sents the power ldquolostrdquo in the load betweenthe incident and reflected waves
One of my favourite textbooks de-scribes this whole concept as ldquosillyrdquoNevertheless it remains popular proba-bly because we all know how much engi-neers love to express things (all things
Reflections on standing waves
BDSept10qxdBD 19082010 1743 Page 39
The Davicom MAC wont
IIAC bull fi cf ons let you sleep
Its advanced filtermg un unless youre REALLY needed ctavicom
Intelligence amp Innovation t 1 418682 3380 i f 1418682 8996 www dav1comcom
The Western Association of Broadcastersthanks our valued sponsors who helped
make our 76th Annual Conferencesuch a success
Gold
Silver
Bronze
Patron
Platinum
A special thank you to the Delta Lodge at Kananaskis for being our long term hotel provider and sponsoringour early bird registration
Western Association of Broadcasters 2010 - 2011 Board of DirectorsRichard Kroeker President Mitch Bozak Past President Wade Moffatt Director Doug Gunn Director Tom Scott DirectorVic Dubois Director Tom Newton Director Neil Shewchuk Director Paula Davies Director Michael Olstrom Director
JOIN US JUNE 8 ndash 10 2011 IN BANFF ALBERTA TO CELEBRATE THE WABrsquoS 77TH ANNIVERSARY bull WWWWABCA
The Western Association of Broadcasterswould like to recognize and honour this
yearrsquos winners of the WAB Gold MedalAwards The Gold Medal Awards are presented to WABmember stations for outstanding contribution to the Canadianbroadcasting industry in the area of community service
The Radio Gold Medal winners for 2010 are
CKBI Prince AlbertGive a LittleLife Day
The Television Gold Medal winner for 2010 isCTV Edmonton for the Rink of Dreams
The Wolf 1049Regina ndash TheInterview
Al Thorgeirson
Menno Friesen
The 2010 Western Associationof Broadcasters Broadcaster ofthe Year is Al Thorgeirson
Menno Friesen is our newHonourary Life Member
The WAB 2010 BroadcastPartner of the Year isthe Kinsmen Foundationof Saskatchewan
BDSept10qxdBD 19082010 1743 Page 40
A
EOCUS 2010 CONFERENCE
The Foundation Assisting Canadian Talent on Recordings With Support From Canadas Private Radio Broadcasters
Citytv()oMNr
efA 1l
NewWap RADIO
ltvD
DDB0
~ -shyNovanet
rnmsmiddot
Omada
Globa~
RAWLCb RAD I 0
~ Piaain ~Technical
SlltyV~ s THE CANADIAN PRESS bull
0ROGERS
~ 2010 G0L0 ME0AL AWAR0
~
~ HARVARD
SONY
SaskTe ilsectbull
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 DEU ltFEFF00560065007200770065006e00640065006e0020005300690065002000640069006500730065002000450069006e007300740065006c006c0075006e00670065006e0020007a0075006d002000450072007300740065006c006c0065006e00200076006f006e002000410064006f006200650020005000440046002d0044006f006b0075006d0065006e00740065006e002c00200076006f006e002000640065006e0065006e002000530069006500200068006f006300680077006500720074006900670065002000500072006500700072006500730073002d0044007200750063006b0065002000650072007a0065007500670065006e0020006d00f60063006800740065006e002e002000450072007300740065006c006c007400650020005000440046002d0044006f006b0075006d0065006e007400650020006b00f6006e006e0065006e0020006d006900740020004100630072006f00620061007400200075006e0064002000410064006f00620065002000520065006100640065007200200035002e00300020006f0064006500720020006800f600680065007200200067006500f600660066006e00650074002000770065007200640065006e002egt ESP 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 ETI 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 FRA 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 GRE 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 HEB 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 HRV (Za stvaranje Adobe PDF dokumenata najpogodnijih za visokokvalitetni ispis prije tiskanja koristite ove postavke Stvoreni PDF dokumenti mogu se otvoriti Acrobat i Adobe Reader 50 i kasnijim verzijama) HUN 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 ITA 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 JPN ltFEFF9ad854c18cea306a30d730ea30d730ec30b951fa529b7528002000410064006f0062006500200050004400460020658766f8306e4f5c6210306b4f7f75283057307e305930023053306e8a2d5b9a30674f5c62103055308c305f0020005000440046002030d530a130a430eb306f3001004100630072006f0062006100740020304a30883073002000410064006f00620065002000520065006100640065007200200035002e003000204ee5964d3067958b304f30533068304c3067304d307e305930023053306e8a2d5b9a306b306f30d530a930f330c8306e57cb30818fbc307f304c5fc59808306730593002gt KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020ace0d488c9c80020c2dcd5d80020c778c1c4c5d00020ac00c7a50020c801d569d55c002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt LTH 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 LVI 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 NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken die zijn geoptimaliseerd voor prepress-afdrukken van hoge kwaliteit De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 POL 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 PTB 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 RUM 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 RUS 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 SKY ltFEFF0054006900650074006f0020006e006100730074006100760065006e0069006100200070006f0075017e0069007400650020006e00610020007600790074007600e100720061006e0069006500200064006f006b0075006d0065006e0074006f0076002000410064006f006200650020005000440046002c0020006b0074006f007200e90020007300610020006e0061006a006c0065007001610069006500200068006f0064006900610020006e00610020006b00760061006c00690074006e00fa00200074006c0061010d00200061002000700072006500700072006500730073002e00200056007900740076006f00720065006e00e900200064006f006b0075006d0065006e007400790020005000440046002000620075006400650020006d006f017e006e00e90020006f00740076006f00720069016500200076002000700072006f006700720061006d006f006300680020004100630072006f00620061007400200061002000410064006f00620065002000520065006100640065007200200035002e0030002000610020006e006f0076016100ed00630068002egt SLV 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 SUO 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 SVE ltFEFF0041006e007600e4006e00640020006400650020006800e4007200200069006e0073007400e4006c006c006e0069006e006700610072006e00610020006f006d002000640075002000760069006c006c00200073006b006100700061002000410064006f006200650020005000440046002d0064006f006b0075006d0065006e007400200073006f006d002000e400720020006c00e4006d0070006c0069006700610020006600f60072002000700072006500700072006500730073002d007500740073006b00720069006600740020006d006500640020006800f600670020006b00760061006c0069007400650074002e002000200053006b006100700061006400650020005000440046002d0064006f006b0075006d0065006e00740020006b0061006e002000f600700070006e00610073002000690020004100630072006f0062006100740020006f00630068002000410064006f00620065002000520065006100640065007200200035002e00300020006f00630068002000730065006e006100720065002egt TUR 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 UKR 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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 31
Victoria a few days each weekGeorge Gordon who had been
morning Anchor at News1130Vancouver has moved to
CFRA Ottawa as morn-ing News Anchor Hersquosalso tasked with coach-
ing and mentoring otheron-air personalities
There were a number of changesat Corus Entertainment relatedto Corusrsquo most recent organi-zational review to streamlinedecision-making and clarifyroles and mandates Among
the changes Corus TelevisionmdashReporting toDoug Murphy Exec VP and President of CorusTelevision are Colin Bohm VP InternationalAndrew Eddy VP Affiliate Sales Bill Knight
VP Business Developmentand Planning Gerry MackrellVP Airtime Sales Susan RossVP Strategic Planning SusanSchaefer VP Head of Networksand Marketing and JoannaWebb VP Head of Program-ming and Production CorusRadiomdashReporting to HalBlackadar Exec VP and interimPresident of Radio are DaveFarough VP Brands and Pro-gramming in Toronto (was GMat CFPLCFPL-FMCFHKFMCKDK-FM London) Chris Sisammoves in [see below]) DavidHuszar VPGM Interactive andEmerging Platforms (was VPGM Corus Interactive ampIntegrated Solutions) NeilCunningham Director of SalesWestern Canada Garry McKenzieGM Corus Radio Vancouver(was GM at Corus RadioCalgary) Doug RutherfordVPGM Corus Radio Alberta(now also GM at Calgary)Suzanne Carpenter VPGM
CTVrsquos Lloyd Robertson has an-nounced his retirement set fornext summer By putting itoff until then hersquoll roundoff his CTV career at 35years from the day he
joined then-Anchor Harvey Kirck in1976 as co-Anchor of CTVNews Hersquos been Chief Anchorand Senior Editor since 1983Lisa LaFlamme 45 is his suc-cessor She began her broad-cast career at hometownCKCO-TV Kitchener in 1988Reporting stints include IraqAfghanistan Sri Lanka Haitiand as a political correspondent in OttawaFormer NBC News Foreign CorrespondentDawna Friesen is the next Anchor of CanwestrsquosGlobal National succeeding Kevin NewmanFriesen a native of Winnipeg began her careerat CKX-TV Brandon then worked at CBC andCTV before being hired by NBC in 1999Friesenrsquos reporting duties took her throughoutEurope and the Middle East from her base inLondon CKYCITI-FM Winnipeg GM Tom Scottreturns to Citytv Winnipeg thisfall again as GM Scott whojoined Citytv in 2008 moved
to the radio side to be GM at the Rogers-ownedradio stations after the previous manager wastransferred to Vancouver A new GM for theradio cluster is being sought CTVglobemediaSr VP Corporate Communications BonnieBrownlee is no longer in place Her successor isScott Henderson VP Communications Brownleewho joined CTV in 2007 succeeded Mary Powersin the position Douglas Elphick joined Joytv10 Vancouver (ZoomerMedia) as GSM Elphickhad been Director National Sales WesternRegion for CTVglobemedia and was mostrecently with the CTV Olympic BroadcastConsortium Brian Blackburn is no longer GSMat the Jim Pattison Broadcast Group (JPBG)radio stations in Victoria A successor had yetto be named at press time In the interim BruceDavis VP of Sales for JPBG and GM of theKelowna radio properties is filling in Hersquos in
Make sure that BroadcastDialogue has your peoplechanges E-mail station
news to howardbroadcastdialoguecom
LloydRobertson
Dawna Friesen
Lisa Laflamme
Susan Ross
BonnieBrownlee
George Gordon
Joanna Webb
Dave Farough
Andrew Eddy
Chris Sisam
Douglas Elphick
Susan Schaefer
ScottHenderson
David Huszar
Doug Rutherford
Garry McKenzie
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 31
32 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
1071 Abbotsford as Morning Show Hosthellip At new Country sta-tion 1007 HANK-FM Bridgewater launched July 22 JonathanCrouse moved from afternoons on sister station CKBWBridgewater to be the morning show Host Nick Yorston who
moved from Yellowknife does morning newsAndrea James moved from sister station CKDR927 Dryden to do middays while Alicia Huntermoved from CKBW for HANKrsquos afternoon show
Gerry Pigeon whorsquos been with Corus RadioCalgary the past nine years the last six as RSMhas moved to NL Broadcasting in Kamloops asGSM for the companyrsquos three stationsmdashCHNLCKRV-FM and CJKC-FM Shelly Datseris hasbeen appointed Manager Communications atTeletoon Toronto Her background includes sev-en years at Rogers Communications and at RogersTV Diana Swain has beenappointed to Senior Correspon-dent of the CBC News inves-tigative unit The CBC TorontoAnchor will continue to be anoccasional fill-in Anchor on TheNational Dale Jubb is the newManager of Operations at CTV
Calgary Jubb moved from his CEO position atvideo production facility Empowered Media inOttawa Former Ops Mgr Karen Irvine movedto Manager On-Air Operationshellip Justin Park
moved to CTV Calgaryrsquos engi-neering department from sisterCTV Reginahellip Joe McFarlandND at 1021 FM The Lounge(CJCY-FM) Medicine Hat sinceits launch in 2008 moved toCorus Radio Calgary as aReporter New MD at JACKCalgary is Jeff Walker exMDSwing Announcer at K-97Edmonton Chad Thomas hasreturned to Astral Radio Calgaryas Digital Accounts ManagerHe left the stations to found anagency when they were ownedby Standard Radio CalgaryhellipDavid Lee is the new Country Manager Canadafor RCS CanadaMedia Monitors Hersquos based inToronto Lee succeeds Ross Langbell who leftthe company this past spring Jess Bradyjoined Corus Cornwall as Morning Anchor and
Corus Radio Eastern Ontario and VPGMCHEX TV Peterborough and CKWS-TV KingstonMichael Harris GM CKWS-TV and CHEX TV(was GM of CHEX TV only) JJ JohnstonGM Corus Radio Cornwall Kingston andPeterborough (was GM at CorusRadio Vancouver) No longerwith the company are CornwallGM Scott Armstrong and CorusKingston [radio amp TV] GMMike Ferguson who retiredend of August Former CorusRadio Peterborough GM BrianArmstrong moves to GSM) ChrisPandoff VPGM Corus Radio
Toronto and Hamilton (was VPGM for CorusRadio Toronto only but now adds Hamiltonduties held by Suzanne Carpenter) Chris SisamVPGM Corus Radio Southwestern Ontario(based in London Sisam will be responsiblefor Corus Guelph Corus KitchenerCambridgeand London Guus Hazelaar of Corus Guelphhas retired Lars Wunsche GSM Corus RadioToronto (was GM at Dave FM (CJDV-FM)TheBEAT (CKBT-FM) Kitchener)
Mike Finnerty the former Daybreak Host at CBCRadio Montreal returns this fall to anchor themorning show He left last year to work as anonline editor for The Guardian in London NancyWood hosted Daybreak for six months afterFinnertyrsquos departure She left earlier this yearAstral Radio BC Peace Region Brand Director JayTerrence after 10 years at that location three asPD moved to sister station CJAY Calgary tobecome Assistant Brand Director (Brand Directoris Astral nomenclature for PD)hellip After more than 21 yearsCTV Calgary News Anchor BarbHiggins has left her job to
become a mayoral candidate in this fallrsquos elec-tions Higgins and co-anchor Darrel Janz an-chored the News at 6 since March 8 1989 andare considered the longest serving anchor teamin Canadahellip Mark Russett has been promotedto GSM at Newcap Radio Ottawa He joined thestation five years ago as Retail Sales ManagerhellipKenny Jones Morning Show Host at Country933 Fort McMurray for the past nine yearsheaded to Rogers-owned sister station Country
JJ Johnston
Chris Pandoff
Lars Wunsche
Michael Harris
Jay Terrence
Barb Higgins
Kenny Jones
Gerry Pigeon
Mark Russett
Diana Swain
Shelly Datseris
Dale Jubb
Justin Park
Karen Irvine
Jeff Walker
Joe McFarland
Chad Thomas
David Lee HBA
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 32
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 33
Reporter The University ofWestern Ontario graduate madethe move from LondonhellipSheldon MacLeod the formerNDMorning Editor at CKBWBridgewater is now a WeekendNews Anchor and afternoonReporter at News 957 Halifax
Earle Mader PD at C100 Halifaxhas retired Mader spent his30-year broadcast career withthe CHUM station the last twoand a-half years as PD TheBOUNCE PD Chris Duggan has
taken over as PD for both stations Mader won Music Directorof the Year honours (secondary market) at the 2002 CanadianMusic Week Jennifer Yascheshyn has been promoted to PD atCHUM Kingston from Promotions and Marketing Director Shesucceeds Dan Melon who is moving to the faculty at OttawarsquosAlgonquin College New Marketing and Promotions Director isShawn Whalen who continues with his regularFLY-FM Kingston on-air shift Matthew Waddellmoved to TELETOON Canada in Toronto asCreative Director Most recently Waddell wasAssociate Creative Director at Astral TelevisionNetworks Kapila (Kaps) Ratnayake is the newChief Engineer at Corus Radio Cornwall He
had been with Rogers RadioCalgary Succeeding him isJim McTighe from CFJC TV7Kamloopshellip Mid-summer JohnWaterman became the ND at981 FM CKBWHANK (CJHK-FM) Bridgewater Watermanhad been with ATVCTV Halifaxand most recently 917 TheCoast Sechelt
Mark Lade after 50 years behindthe microphone has called itquits During his career Ladeworked at such venues as OwenSound Woodstock Hamilton Chatham NiagaraFalls Welland and London his last stop beingOldies 1410 CKSL London Jennifer Stewart hasbeen promoted to Exec Director of AcquisitionsDevelopment and Feature Film NetworkProgramming at CBCrsquos English TelevisionServiceshellip Ceara Kavanagh has moved from her
Shawn Whalen
SheldonMacLeod
Jess Brady
JenniferYascheshyn
Earle Mader
Jim McTighe
Mark Lade
MatthewWaddell
KapilaRatnayake
JenniferStewart
BDSept10qxdBD 19082010 1743 Page 33
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CBC Radio-Canada
34 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
PD gig at Vibe 985 Calgary (now Virgin Radio98-5) to return to 1073 KOOL FM Victoriawhere shersquos the afternoon drive Hosthellip DerekLuis is new CEO at National Screen InstituteCanada (NSI) succeeding Susan Millican Hewas a SUN TVQuebecor Media Executivehellip PaulSedik ex of Astral Media Television has landedas Regional General Manager Central Ontarioat NEWAD a Toronto-based agencyhellip FAN 590Toronto fired the morning drive team of DonLandry and Gord Stellick plus morning showHost Mike Hogan Also gone are Announcer RickRalph and Producer Brian AngusTaking over mornings on aninterim basis was Toronto radioveteran Jeff Lumby News 957Halifax talk show Host AndrewKrystal has moved to mid-mornings at The Fanhellip MarkMorris joined 1039 The JuiceKelowna as Afternoon Driversucceeding Ken Allan Joonyer
Morris had been with SUN FM Penticton hellipEdmonton market veteran Shane Michaels isthe new Afternoon Drive Host at 963 CapitalFM Edmonton succeeding Jason Roberts
Roberts moved to 1049 EZ Rock Edmonton asAfternoon Drive Host which resulted in LochlinCross to handle mid-days at The Bearhellip BrentBrooks is now the Morning Host at COUNTRY95 Lethbridge The 25-year veteranrsquos stops haveincluded Calgary Red Deer and Lethbridge withvarious roles such as PD MD and various on-air postshellip Taking over the midday show at Q99Grande Prairie is Renn Davies who moved fromZ99 Red Deer Former midday Host WardLivingston now does drive afterChristy Farrel whorsquod held theposition as well as being MDmoved to Sun FM PentictonPDmorning show Host PaulOuellette adds music dutiesAlso joining the team is CristyEllen from CJNS Meadow LakeSK taking over the productioncreative post
Tamara Konrad has become GMGSM at CKEA957 Edmonton Konrad moves to the HarvardBroadcasting station from her Ops Mgr position
CearaKavanagh
Renn Davies
Derek Luis
Andrew Krystal
Paul Sedik
Brent Brooks
Lochlin Cross
Ward Livingston
Cristy Ellen
Tamara Konrad
BDSept10qxdBD 19082010 1743 Page 34
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 35
at Corus Edmonton where shewas the Ops Managerhellip Inaddition to his GSM responsi-bilities at X929 (CFEX)Calgary Gary Brasil is now alsothe National Sales Manager forthe Harvard grouphellip BroadcastEngineer Chris Terpsma theChief Engineer at VistaBroadcasting has moved tobecome responsible for techoperations at Harvardrsquos newstations in Edmonton and RedDeerhellip Angie Norton hasbecome the new Business Manager forHarvardrsquos Regina and Yorkton stationshellip AndChristian Hall in addition to his responsibilitiesas PDOps Mgr at X929 Calgary is nowProgram Manager for the Harvard AlbertaRadio cluster After 12-years Bill Toffan hasretuned to 1049 The Wolf Regina as PDMorning
Show Host He succeeded Chris White who recently joined theHarvard sales department after having been on the air for 15years and PD for the last three
Heather Ostertag is no longer PresidentCEO of FACTOR theFoundation Assisting Canadian Talent On Recordings Brian
Hetherman FACTORrsquos VP of Industry Affairshas assumed GM duties until anew president is appointedhellipEldon Duchscher after 21 yearswith the Saskatoon Media Groupmdashthe last few years as NewsDirectormdashhas resigned a moveprompted by an opportunity of-fered to his wife at the Universityof Calgary Duchscherrsquos NDposition at CJWW Country 600Magic 983929 The Bull wasfilled by Vanese Ferguson KateBuick after 15 years at CD 989Simcoe is now PDMidday Hostat K-Rock 1055 CharlottetownSucceeding her in mornings atSimcoe is Asta Syri who joinedGerry Hamill and Renee BerubeCD 989 VPGM Blair Daggetttook over PD responsibilitieson an interim basis AcadiaBroadcasting Thunder Bay PD
Sandra Dolynchuk resigned citing family reasonsShe returned to Winnipeg and joined K-Rock1007 as PDhellip A (CKVR-TV) Barrie AnchorLance Chilton after almost 12 years as even-ing news Anchor has moved on leaving thebroadcast business to try his hand in realestate Rhonda Messieh is the new MarketingManager at CHCH News Hamilton Prior tothat shersquod been Marketing Manager for CorusEntertainmentrsquos CMT Paul Timm has been ap-pointed Digital Accounts Manager for AstralRadio Manitobahellip CBC has appointed Greg Guyas the Senior Communications Officer for NovaScotia Guy has 23+ years experience at theHalifax Herald and with his own companyhellipDavid Magro is now responsible for imaging andcommercial production withinthe Rogers Radio Toronto clus-ter production department His20-year career includes stops atVirgin Radio 999 Toronto CorusToronto New Flow 935 Toronto
and Z103 Toronto Marvin Piuti is now ND at897 Sun FM (CJSUFM) Duncan Most recent-ly he was with CHEK-TV Victoria The New VImdashnow A (CIVI-TV)mdashVictoria and is an alumnusof Citytv TorontoMuchMusic He succeeded RicRathburn who retired Samantha Cook has suc-ceeded Brian Bolt as the Program Coordinator
for the radio broadcasting pro-gram at Hamiltonrsquos Mohawk College Cookbrings 10 years of broadcast experience to hernew position having worked at Country 953Hamilton Energy FM Toronto Kiss FM Torontoand YTVhellip Darryl Henry moved to 981 CHFIToronto after having done mid-days at Astralrsquos973 Torontohellip Stephen Smart formerly of CTVBritish Columbia has moved to become theLegislative Correspondent in Victoria for CBCTelevisionhellip Mastermind is no longer the after-noon Drive Host at Virgin Radio 98-5 CalgaryHolding that spot now is Simon Mitchell abroadcast veteran with stops in AustraliaVancouver and Victoriahellip Michael Lewis is nowChief Engineer at Starboard Communications inBelleville The former Rogers Radio Lethbridgeemployee also provides technical services toDAWG FM Ottawa
Will MacKay ex of Corus Radio Kitchener is the
Stephen Smart
VaneseFerguson
Gary Brasil
Christian Hall
Chris Terpsma Chris White
Bill Toffan
HeatherOstertag
Asta Syri
Kate Buick
EldonDuchscher
SandraDolynchuk
David Magro
Greg Guy
Marvin Piuti
Samantha Cook
Paul Timm
RhondaMessieh
Will MacKay
BDSept10qxdBD 19082010 1743 Page 35
36 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
new GMGSM at Newcaprsquos K-Rock 893 KentvilleMacKay with 15 years experience in sales andmarketing was a Senior Sales Rep with CorusTim Schutz ex MD at Jack FM Calgary is nowPDMD at Rogersrsquo 1077 The River LethbridgeAt Quebecor at least three new news employ-ees David Akin from Canwestrsquos Ottawa BureauBrian Lilley the Ottawa Bureau Chief at AstralRadio and Tobias Fisher most recently of theCBC They were hired as Quebecor anticipatedwinning a new specialty channel Sun TV NewshellipTV Journalists Herb Luft and John Grant retiredthis summer from CTV (CFCF-TV) MontrealLuft who started working at CFCF as a radionewscaster in 1971 and joined the TV stationfull-time in 1977 is the longest-serving reporterat CTV Montreal Grant had been CTV MontrealrsquosQuebec City Bureau Chief since 1996hellip At AstralTorontorsquos radio cluster layoffs included CFRBAssignment Editor Eileen Berardini eveningAnchor Bob Komsic weekend morning Host
John Donabie and Melissa Boyce (promotions) Vassilios Mimishas been appointed as the new North American BroadcastersAssociation Director of Technology Most recently Mimis servedas Director of Broadcast Technical Policy andPlanning with the Canadian Department ofIndustry 1007 HANK FM Winnipeg PD AbbeyWhite has become PD at sister Newcap stationsKG Country Red Deer and the Country Newcapstations in Brooks Drumheller Stettler andBlairmore Also at Newcaprsquos Southern AlbertaGroup Al Tompson MD and Morning ShowHost at Zed 99 Red Deer added PD for Zed99The Fox Brooks to his responsibilities FormerPD Brent Young is no longer with the organiza-tion Rob Leighton is Astral Radiorsquos new DigitalAccounts Manager for the BC Interior based inKelowna Leighton had been with Telus with anInternetinteractive sales and development back-ground While never in radio he grew up withit and learned vicariously through his fatherGord Leighton a well-known BC broadcast man-ager Also at Astral Radio Kelowna after 38years Ron Wittenberg has retired from broad-casting He began at CKNW New Westminsterthen migrated to the Okanagan roughly 30 yearsago to raise a family Since then hersquos been with the Kelownastations under numerous ownership changes After five yearsat Newcap stations in Halifax and Fredericton Jason ldquoJDrdquoDesrosiers has joined the Evanov Radio Group (ERG) in Halifax
He succeeds Angela Kelly as Promotions andMarketing Director and will also become APDat ERGrsquos second Halifax station expected tolaunch this fall Diane Boehme has been ap-pointed Exec VP Television for EBTV in TorontoEBTV is the banner under which it andBrightlight Pictures will work jointly in the pro-
duction and distribution of TV programming Her backgroundincludes Senior Director Independent Production at CHUMTelevision and Director Original Production at Astral Television At Canadarsquos Olympic Broadcast Media Consortium Gavin Rothhas been promoted to Sales VP and Christos Nikitopoulos to thenewly-created VP of Programming and Revenue Planning posi-tion Roth had been Senior Sales Director for the consortiumNikitopoulos was previously Senior Director of Programmingand Revenue Planning At Clear FM Winnipeg Laurie Jolicoeuris now the Promotion Director She moved from sister Rogersproperty Citytv Winnipeg where she was the Marketing EventsCoordinator Donald Nelson the Senior Broadcast Technologistat CBC Yellowknife transferred to CBC Windsor in the samecapacity Prior to joining CBC he was an Engineering Supervisorin Stamford Connecticut and alsoworked in Northern Canada as anengineering freelancerhellip The husbandand wife morning broadcast team ofBob Wallace and Diana Meder are nowwith Larche Communicationsrsquo new sta-tion 923 FM (CJOS-FM) Owen SoundBoth were most recently with BayshoreBroadcastingrsquos Mix 106 Owen Sound Meder isalso News Director Matt Mise PromotionDirector transferred from sister station KICX917 Sudbury GMGSM is Rob Brignell and PDis Don Vail both also previously employed byBayshore Broadcastinghellip KiSS 925 Torontorsquos newAfternoon Drive Announcer is JJ ex MorningShow Co-Host at The New Flow 935 Torontofor the past three years JJ was also on-air at theprevious incarnation of KiSS With his arrivalCash Conners moved to evenings
Lee Cornell has been appointed Group ProgramDirector at Evanov Radio Group based at theToronto head office Most recently he acted asVPAffiliate Relations International with USbased LDR (Listener Driven Radio) though hehas experience on several continents includingas Group Programmer and Manager in Australiathe UK and the US New PD at 917 The BounceEdmonton is Andy Winford ex of CBS Radio
Herb Luft
Cash Conners
Jason ldquoJDrdquoDesrosiers
Abbey White
Diana Meder ampBob Wallace
JJ
Diane Boehme
John Grant
Matt Mise
Tim Schutz
Rob Leighton
BDSept10qxdBD 19082010 1743 Page 36
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 37
Fresno Wendy Rose the Promotions Directorat Astral Radiorsquos CHAM amp CKOC Hamiltonmoved on after 11 years with the stations Shersquosnow Promotions and Marketing Manager atEvanov Communicationsrsquo FM92 The JewelNEWS COUNTRY AM 1380 Brantfordhellip DavidLindores became the Promotion Director atKiSS 925 981 CHFI Toronto at mid-Junemoving to the Rogers stationsfrom Astral Radio TorontoPrior Astral Lindores had beenwith Universal Music for 14years most of it overseeing theMarketing amp Promotion Depart-
ments of the companyrsquos central regionhellip KateMilton joined 1013 The BOUNCE Halifax asEvening Announcer She had been doing driveat Z103 Halifaxhellip Senior Maintenance Techni-cian Al Adachi after 38 years in broadcastinghas retired He started his career at CKY Winnipegand in 1976 moved to ITV now GlobalEdmontonhellip Jeremy Morrell is the New Manager
of Broadcast Technical Services at The WeatherNetwork Oakville Prior to his appointmentMorrell was Assistant Product Manager andbefore that a Team Leader for Technical Sales atRoss Videohellip David Kincaid after six years withCTV British Columbia and more than twodecades in news broadcasting has moved intoa new careerhellip Paul La Frenais has given uphis position at Novanet in Ajax due to LouGehrigrsquos disease more commonly known asALS His successor is Rod Ditz After 35 yearsat Rohde amp Schwarz including seven on theExecutive Board and five as its ChairmanMichael Vohrer retired On July 1 ManfredFleischmann became President and CEO Eric
Riehl joined Applied Electronics as a TechnologySales Representative Broadcast amp Post Produc-tion Division Riehlrsquos background includes anoperational and systems background in postaudio as well as customer support and salesexperience with editing systems storage solu-tions and broadcast automationarchiving
Kate Milton
Al Adachi
David Kincaid
David Lindores ManfredFleischmann
Wendy Rose
Eric Riehl
BDSept10qxdBD 19082010 1743 Page 37
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INNOVATION In TV Opt ics Since 1958
World-Class Lens Technology Local Technical Support Bilingual Local Factory Service Centre 1400 Courtneypark Drive I Mississauga Ontario I LST l H l (905) 795 -2012 I wwwcanonbroadcastcom
38 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Brian Spiers best known as the ex Grass ValleySales Manager for Canada (and based inToronto) moved to Gainesville FL to becomeVP Sales North America for Digital BroadcastInc
SIGN-OFFS
Murray Chercover 80 in Toronto of complica-tions following pneumonia The former CTVPresidentCEO retired in 1990 but continuedas a special consultant to CTV while develop-ing his own Chercover Communications Inaddition to an Emmy for his contributions tothe broadcasting industry Chercover collected
a number of personal honours during his career including theCAB Distinguished Service Gold Ribbon (1986) the CFTA GoldMedal for Lifetime Achievement (1988) a ldquoRockierdquo LifetimeAchievement Award from the Banff Television Festival and hewas named to the CAB Broadcast Hall of Fame in 1994
Myles Morton 85 at Belleville General HospitalMorton the owner of Quinte Broadcasting RadioGroup (CJBQMix 97Rock 107 Belleville) wasalso the former owner of the BellevilleIntelligencer newspaper and Cablevue the localcable company He had been in declininghealth for the past year
Jimmy Dean 81 suddenly at his home in Virginia The Countrymusic legend scored a 1 hit in 1961 with Big Bad John thesong that won him a Grammy Award
Randy Dewell 62 in Halifax of a heart attack and a series ofstrokes The former Halifax alderman award-winning broad-castermdashincluding the Ted Rogers SrVelma Rogers awardmdashandcivil servant had such stops in his on-air career as CFRA OttawaCHUM Toronto CKGM Montreal and CJCH Halifax
Wilbur ldquoWibrdquo Arnold Westby 78 of cancer inYorkton He was a Cameraman and the firstemployee hired at CKOS-TV Yorkton Thirty-fiveyears later he retired as GM His son MarcWestby is Manager Production amp Programmingat CHAT-TV Medicine Hat
John Delazzer suddenly of a heart attack inToronto Delazzer was the voice of TVO formany years and before that an Announcer atCKKW Kitchener
Irwin Barker 58 at Torontorsquos Princess MargaretHospital of a rare and aggressive cancer Barkerwas a writer for shows such as This Hour Has 22Minutes and The Rick Mercer Report Born inWinnipeg Barker worked as a public policy re-search consultant for Angus Reid and as a lec-turer in sociology at the University of Alberta
and the University of Manitoba
Gordon Allan Brady of cancer in the CentralOkanagan Hospice House In 1969 he startedCKQR Castlegar managing it through 1990when it was sold The station is now an Astralproperty
Brian Spiers
Phot
o co
urte
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f Cas
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BDSept10qxdBD 19082010 1743 Page 38
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middot ~
This (~dilion is hlOllAhl lo you by
Applied Electronics Ltd Hammond Manufacturing Ltd
CBC Transmission lncospec Communications Inc
Canon Canada LARCAN
Davicom - a division of Comlab Linear Systems Ltd
Delco Wire amp Cable Ltd Nova net Communications Ltd
DEM Allen amp Associates Ltd Om neon
General Cable RCS Canada Ltd
Rohde amp Schwarz Canada Inc
Ross Video Ltd
S W Davis Broadcast Technical Services Ltd
Solutions Broadcast RF
Sonotechnique PJL Inc
Western Association of Broadcasters
f crnsidcbull1middot lhtbullstbull tmiddoto1111mnitmiddots lind lcnmiddot lintmiddot 111middotod11tmiddotls and stmiddot1middotktmiddots
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 39
One of those parameters that weall jabber about frequently in thetransmission game is Standing
Wave Ratio or SWR Itrsquos a pity that therersquosso much misunderstanding surroundingan essentially simple concept
Your transmitter is connected to yourantenna or load with a length of trans-mission line Transmission line theory tellsus that in an ideal lossless world if allthree of these items are perfectly matched(at 50 ohms or whatever) then all of theRF energy leaving the transmitter will ar-rive at the antenna and be radiated fromthere In the real world there will besome slight attenuation from the trans-mission line and some of the energythat does make it to the antenna will bereflected back to the transmitter by slightimpedance mismatch
The phase difference between the for-ward-going incident wave and the reflect-ed wave varies along the line but isconstant at any point on the line This iswhere the expression ldquoStanding Wavesrdquocomes frommdashalthough the waves actual-ly travel along the line the voltage nodesappear to be stationary
Where the voltages of the incidentand reflected waves are in phase there isa maximum and where they are out ofphase a minimum The Voltage StandingWave Ratio or VSWR is the ratio of themagnitude of the maximum voltage onthe line to the minimum There is also aCurrent Standing Wave Ratio which willhave the identical value so clearly the V
really) in dB But when we get right downto it a low value of return loss means thesame thing as a high value of SWRmdashtrouble coming up ahead fast
Those high SWR values mean that thepeak RF voltage at ldquonodesrdquo on the linewhere the forward and reflected voltagesadd in phase will be high As the wavesbounce back and forth repeatedly betweensource and load that voltage can becomevery high If it exceeds the dielectric break-down voltage of the line arcing willensue That Teflon insulation will breakdown to carbon and now we have ashort The short gives us another point ofhigh reflections and so the cycle contin-ues back towards the transmitter
Aside from the transmission line dam-age the transmitter doesnrsquot care much forthe mismatch either Again peak voltagesand currents are suddenly much higherthan planned for and will stress the ampli-fierrsquos components Even if the parts arenrsquotoverstressed to the point of failure effi-ciency drops and temperatures rise Atbroadcast power levels something gen-erally has to give pretty quickly Which iswhy so much attention has gone intoSWR detection and power foldback frommanufacturers
Dan Roach works at SW Davis BroadcastTechnical Services Ltd a contract engineer-ing firm based in Vancouver He may bereached at danbroadcasttechnicalcom
BY DAN ROACH
ENGINEERING
in VSWR is not needed and we can simpli-fy our expression to SWR without givingup anything (The continued popularityof that V in VSWR is another one of thegreat mysteries of our age)
A perfect load would result in anSWR of 100 an open circuit or a short atthe end of the line will give us an SWRnear infinity (there is some attenuationthat keeps us from getting all the waythere)
An alternate expression we donrsquot usemuch in broadcasting perhaps to ourown misfortune is Reflection Coefficientwhich is simply the ratio of the reflectedwave voltage to the forward wave volt-age A perfect match gives a reflectioncoefficient of 0 a short-circuit load has acoefficient of -10 and an open circuitrsquoscoefficient is +10 Conceptually this is alittle simpler to grasp than SWR But itamounts to the same thing
Next comes the very popular but per-haps overused expression of Return LossIf we take 20 times the logarithm of theratio of the magnitudes of the reflectedvoltage and the forward voltage we endup with a number in decibels that repre-sents the power ldquolostrdquo in the load betweenthe incident and reflected waves
One of my favourite textbooks de-scribes this whole concept as ldquosillyrdquoNevertheless it remains popular proba-bly because we all know how much engi-neers love to express things (all things
Reflections on standing waves
BDSept10qxdBD 19082010 1743 Page 39
The Davicom MAC wont
IIAC bull fi cf ons let you sleep
Its advanced filtermg un unless youre REALLY needed ctavicom
Intelligence amp Innovation t 1 418682 3380 i f 1418682 8996 www dav1comcom
The Western Association of Broadcastersthanks our valued sponsors who helped
make our 76th Annual Conferencesuch a success
Gold
Silver
Bronze
Patron
Platinum
A special thank you to the Delta Lodge at Kananaskis for being our long term hotel provider and sponsoringour early bird registration
Western Association of Broadcasters 2010 - 2011 Board of DirectorsRichard Kroeker President Mitch Bozak Past President Wade Moffatt Director Doug Gunn Director Tom Scott DirectorVic Dubois Director Tom Newton Director Neil Shewchuk Director Paula Davies Director Michael Olstrom Director
JOIN US JUNE 8 ndash 10 2011 IN BANFF ALBERTA TO CELEBRATE THE WABrsquoS 77TH ANNIVERSARY bull WWWWABCA
The Western Association of Broadcasterswould like to recognize and honour this
yearrsquos winners of the WAB Gold MedalAwards The Gold Medal Awards are presented to WABmember stations for outstanding contribution to the Canadianbroadcasting industry in the area of community service
The Radio Gold Medal winners for 2010 are
CKBI Prince AlbertGive a LittleLife Day
The Television Gold Medal winner for 2010 isCTV Edmonton for the Rink of Dreams
The Wolf 1049Regina ndash TheInterview
Al Thorgeirson
Menno Friesen
The 2010 Western Associationof Broadcasters Broadcaster ofthe Year is Al Thorgeirson
Menno Friesen is our newHonourary Life Member
The WAB 2010 BroadcastPartner of the Year isthe Kinsmen Foundationof Saskatchewan
BDSept10qxdBD 19082010 1743 Page 40
A
EOCUS 2010 CONFERENCE
The Foundation Assisting Canadian Talent on Recordings With Support From Canadas Private Radio Broadcasters
Citytv()oMNr
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NewWap RADIO
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SlltyV~ s THE CANADIAN PRESS bull
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~ 2010 G0L0 ME0AL AWAR0
~
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SONY
SaskTe ilsectbull
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PDFXTrimBoxToMediaBoxOffset [ 000000 000000 000000 000000 ] PDFXSetBleedBoxToMediaBox true PDFXBleedBoxToTrimBoxOffset [ 000000 000000 000000 000000 ] PDFXOutputIntentProfile () PDFXOutputConditionIdentifier () PDFXOutputCondition () PDFXRegistryName () PDFXTrapped False CreateJDFFile false Description ltlt ARA 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 BGR ltFEFF04180437043f043e043b043704320430043904420435002004420435043704380020043d0430044104420440043e0439043a0438002c00200437043000200434043000200441044a0437043404300432043004420435002000410064006f00620065002000500044004600200434043e043a0443043c0435043d04420438002c0020043c0430043a04410438043c0430043b043d043e0020043f044004380433043e04340435043d04380020043704300020043204380441043e043a043e043a0430044704350441044204320435043d0020043f04350447043004420020043704300020043f044004350434043f0435044704300442043d04300020043f043e04340433043e0442043e0432043a0430002e002000200421044a04370434043004340435043d043804420435002000500044004600200434043e043a0443043c0435043d044204380020043c043e0433043004420020043404300020044104350020043e0442043204300440044f0442002004410020004100630072006f00620061007400200438002000410064006f00620065002000520065006100640065007200200035002e00300020043800200441043b0435043404320430044904380020043204350440044104380438002egt CHS ltFEFF4f7f75288fd94e9b8bbe5b9a521b5efa7684002000410064006f006200650020005000440046002065876863900275284e8e9ad88d2891cf76845370524d53705237300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c676562535f00521b5efa768400200050004400460020658768633002gt CHT ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef69069752865bc9ad854c18cea76845370524d5370523786557406300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt CZE 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 DAN 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 DEU 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 ESP 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 ETI 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 FRA 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 GRE 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 HEB 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 HRV (Za stvaranje Adobe PDF dokumenata najpogodnijih za visokokvalitetni ispis prije tiskanja koristite ove postavke Stvoreni PDF dokumenti mogu se otvoriti Acrobat i Adobe Reader 50 i kasnijim verzijama) HUN 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32 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
1071 Abbotsford as Morning Show Hosthellip At new Country sta-tion 1007 HANK-FM Bridgewater launched July 22 JonathanCrouse moved from afternoons on sister station CKBWBridgewater to be the morning show Host Nick Yorston who
moved from Yellowknife does morning newsAndrea James moved from sister station CKDR927 Dryden to do middays while Alicia Huntermoved from CKBW for HANKrsquos afternoon show
Gerry Pigeon whorsquos been with Corus RadioCalgary the past nine years the last six as RSMhas moved to NL Broadcasting in Kamloops asGSM for the companyrsquos three stationsmdashCHNLCKRV-FM and CJKC-FM Shelly Datseris hasbeen appointed Manager Communications atTeletoon Toronto Her background includes sev-en years at Rogers Communications and at RogersTV Diana Swain has beenappointed to Senior Correspon-dent of the CBC News inves-tigative unit The CBC TorontoAnchor will continue to be anoccasional fill-in Anchor on TheNational Dale Jubb is the newManager of Operations at CTV
Calgary Jubb moved from his CEO position atvideo production facility Empowered Media inOttawa Former Ops Mgr Karen Irvine movedto Manager On-Air Operationshellip Justin Park
moved to CTV Calgaryrsquos engi-neering department from sisterCTV Reginahellip Joe McFarlandND at 1021 FM The Lounge(CJCY-FM) Medicine Hat sinceits launch in 2008 moved toCorus Radio Calgary as aReporter New MD at JACKCalgary is Jeff Walker exMDSwing Announcer at K-97Edmonton Chad Thomas hasreturned to Astral Radio Calgaryas Digital Accounts ManagerHe left the stations to found anagency when they were ownedby Standard Radio CalgaryhellipDavid Lee is the new Country Manager Canadafor RCS CanadaMedia Monitors Hersquos based inToronto Lee succeeds Ross Langbell who leftthe company this past spring Jess Bradyjoined Corus Cornwall as Morning Anchor and
Corus Radio Eastern Ontario and VPGMCHEX TV Peterborough and CKWS-TV KingstonMichael Harris GM CKWS-TV and CHEX TV(was GM of CHEX TV only) JJ JohnstonGM Corus Radio Cornwall Kingston andPeterborough (was GM at CorusRadio Vancouver) No longerwith the company are CornwallGM Scott Armstrong and CorusKingston [radio amp TV] GMMike Ferguson who retiredend of August Former CorusRadio Peterborough GM BrianArmstrong moves to GSM) ChrisPandoff VPGM Corus Radio
Toronto and Hamilton (was VPGM for CorusRadio Toronto only but now adds Hamiltonduties held by Suzanne Carpenter) Chris SisamVPGM Corus Radio Southwestern Ontario(based in London Sisam will be responsiblefor Corus Guelph Corus KitchenerCambridgeand London Guus Hazelaar of Corus Guelphhas retired Lars Wunsche GSM Corus RadioToronto (was GM at Dave FM (CJDV-FM)TheBEAT (CKBT-FM) Kitchener)
Mike Finnerty the former Daybreak Host at CBCRadio Montreal returns this fall to anchor themorning show He left last year to work as anonline editor for The Guardian in London NancyWood hosted Daybreak for six months afterFinnertyrsquos departure She left earlier this yearAstral Radio BC Peace Region Brand Director JayTerrence after 10 years at that location three asPD moved to sister station CJAY Calgary tobecome Assistant Brand Director (Brand Directoris Astral nomenclature for PD)hellip After more than 21 yearsCTV Calgary News Anchor BarbHiggins has left her job to
become a mayoral candidate in this fallrsquos elec-tions Higgins and co-anchor Darrel Janz an-chored the News at 6 since March 8 1989 andare considered the longest serving anchor teamin Canadahellip Mark Russett has been promotedto GSM at Newcap Radio Ottawa He joined thestation five years ago as Retail Sales ManagerhellipKenny Jones Morning Show Host at Country933 Fort McMurray for the past nine yearsheaded to Rogers-owned sister station Country
JJ Johnston
Chris Pandoff
Lars Wunsche
Michael Harris
Jay Terrence
Barb Higgins
Kenny Jones
Gerry Pigeon
Mark Russett
Diana Swain
Shelly Datseris
Dale Jubb
Justin Park
Karen Irvine
Jeff Walker
Joe McFarland
Chad Thomas
David Lee HBA
SuzanneCarpenter
BDSept10qxdBD 19082010 1743 Page 32
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 33
Reporter The University ofWestern Ontario graduate madethe move from LondonhellipSheldon MacLeod the formerNDMorning Editor at CKBWBridgewater is now a WeekendNews Anchor and afternoonReporter at News 957 Halifax
Earle Mader PD at C100 Halifaxhas retired Mader spent his30-year broadcast career withthe CHUM station the last twoand a-half years as PD TheBOUNCE PD Chris Duggan has
taken over as PD for both stations Mader won Music Directorof the Year honours (secondary market) at the 2002 CanadianMusic Week Jennifer Yascheshyn has been promoted to PD atCHUM Kingston from Promotions and Marketing Director Shesucceeds Dan Melon who is moving to the faculty at OttawarsquosAlgonquin College New Marketing and Promotions Director isShawn Whalen who continues with his regularFLY-FM Kingston on-air shift Matthew Waddellmoved to TELETOON Canada in Toronto asCreative Director Most recently Waddell wasAssociate Creative Director at Astral TelevisionNetworks Kapila (Kaps) Ratnayake is the newChief Engineer at Corus Radio Cornwall He
had been with Rogers RadioCalgary Succeeding him isJim McTighe from CFJC TV7Kamloopshellip Mid-summer JohnWaterman became the ND at981 FM CKBWHANK (CJHK-FM) Bridgewater Watermanhad been with ATVCTV Halifaxand most recently 917 TheCoast Sechelt
Mark Lade after 50 years behindthe microphone has called itquits During his career Ladeworked at such venues as OwenSound Woodstock Hamilton Chatham NiagaraFalls Welland and London his last stop beingOldies 1410 CKSL London Jennifer Stewart hasbeen promoted to Exec Director of AcquisitionsDevelopment and Feature Film NetworkProgramming at CBCrsquos English TelevisionServiceshellip Ceara Kavanagh has moved from her
Shawn Whalen
SheldonMacLeod
Jess Brady
JenniferYascheshyn
Earle Mader
Jim McTighe
Mark Lade
MatthewWaddell
KapilaRatnayake
JenniferStewart
BDSept10qxdBD 19082010 1743 Page 33
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CBC Radio-Canada
34 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
PD gig at Vibe 985 Calgary (now Virgin Radio98-5) to return to 1073 KOOL FM Victoriawhere shersquos the afternoon drive Hosthellip DerekLuis is new CEO at National Screen InstituteCanada (NSI) succeeding Susan Millican Hewas a SUN TVQuebecor Media Executivehellip PaulSedik ex of Astral Media Television has landedas Regional General Manager Central Ontarioat NEWAD a Toronto-based agencyhellip FAN 590Toronto fired the morning drive team of DonLandry and Gord Stellick plus morning showHost Mike Hogan Also gone are Announcer RickRalph and Producer Brian AngusTaking over mornings on aninterim basis was Toronto radioveteran Jeff Lumby News 957Halifax talk show Host AndrewKrystal has moved to mid-mornings at The Fanhellip MarkMorris joined 1039 The JuiceKelowna as Afternoon Driversucceeding Ken Allan Joonyer
Morris had been with SUN FM Penticton hellipEdmonton market veteran Shane Michaels isthe new Afternoon Drive Host at 963 CapitalFM Edmonton succeeding Jason Roberts
Roberts moved to 1049 EZ Rock Edmonton asAfternoon Drive Host which resulted in LochlinCross to handle mid-days at The Bearhellip BrentBrooks is now the Morning Host at COUNTRY95 Lethbridge The 25-year veteranrsquos stops haveincluded Calgary Red Deer and Lethbridge withvarious roles such as PD MD and various on-air postshellip Taking over the midday show at Q99Grande Prairie is Renn Davies who moved fromZ99 Red Deer Former midday Host WardLivingston now does drive afterChristy Farrel whorsquod held theposition as well as being MDmoved to Sun FM PentictonPDmorning show Host PaulOuellette adds music dutiesAlso joining the team is CristyEllen from CJNS Meadow LakeSK taking over the productioncreative post
Tamara Konrad has become GMGSM at CKEA957 Edmonton Konrad moves to the HarvardBroadcasting station from her Ops Mgr position
CearaKavanagh
Renn Davies
Derek Luis
Andrew Krystal
Paul Sedik
Brent Brooks
Lochlin Cross
Ward Livingston
Cristy Ellen
Tamara Konrad
BDSept10qxdBD 19082010 1743 Page 34
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 35
at Corus Edmonton where shewas the Ops Managerhellip Inaddition to his GSM responsi-bilities at X929 (CFEX)Calgary Gary Brasil is now alsothe National Sales Manager forthe Harvard grouphellip BroadcastEngineer Chris Terpsma theChief Engineer at VistaBroadcasting has moved tobecome responsible for techoperations at Harvardrsquos newstations in Edmonton and RedDeerhellip Angie Norton hasbecome the new Business Manager forHarvardrsquos Regina and Yorkton stationshellip AndChristian Hall in addition to his responsibilitiesas PDOps Mgr at X929 Calgary is nowProgram Manager for the Harvard AlbertaRadio cluster After 12-years Bill Toffan hasretuned to 1049 The Wolf Regina as PDMorning
Show Host He succeeded Chris White who recently joined theHarvard sales department after having been on the air for 15years and PD for the last three
Heather Ostertag is no longer PresidentCEO of FACTOR theFoundation Assisting Canadian Talent On Recordings Brian
Hetherman FACTORrsquos VP of Industry Affairshas assumed GM duties until anew president is appointedhellipEldon Duchscher after 21 yearswith the Saskatoon Media Groupmdashthe last few years as NewsDirectormdashhas resigned a moveprompted by an opportunity of-fered to his wife at the Universityof Calgary Duchscherrsquos NDposition at CJWW Country 600Magic 983929 The Bull wasfilled by Vanese Ferguson KateBuick after 15 years at CD 989Simcoe is now PDMidday Hostat K-Rock 1055 CharlottetownSucceeding her in mornings atSimcoe is Asta Syri who joinedGerry Hamill and Renee BerubeCD 989 VPGM Blair Daggetttook over PD responsibilitieson an interim basis AcadiaBroadcasting Thunder Bay PD
Sandra Dolynchuk resigned citing family reasonsShe returned to Winnipeg and joined K-Rock1007 as PDhellip A (CKVR-TV) Barrie AnchorLance Chilton after almost 12 years as even-ing news Anchor has moved on leaving thebroadcast business to try his hand in realestate Rhonda Messieh is the new MarketingManager at CHCH News Hamilton Prior tothat shersquod been Marketing Manager for CorusEntertainmentrsquos CMT Paul Timm has been ap-pointed Digital Accounts Manager for AstralRadio Manitobahellip CBC has appointed Greg Guyas the Senior Communications Officer for NovaScotia Guy has 23+ years experience at theHalifax Herald and with his own companyhellipDavid Magro is now responsible for imaging andcommercial production withinthe Rogers Radio Toronto clus-ter production department His20-year career includes stops atVirgin Radio 999 Toronto CorusToronto New Flow 935 Toronto
and Z103 Toronto Marvin Piuti is now ND at897 Sun FM (CJSUFM) Duncan Most recent-ly he was with CHEK-TV Victoria The New VImdashnow A (CIVI-TV)mdashVictoria and is an alumnusof Citytv TorontoMuchMusic He succeeded RicRathburn who retired Samantha Cook has suc-ceeded Brian Bolt as the Program Coordinator
for the radio broadcasting pro-gram at Hamiltonrsquos Mohawk College Cookbrings 10 years of broadcast experience to hernew position having worked at Country 953Hamilton Energy FM Toronto Kiss FM Torontoand YTVhellip Darryl Henry moved to 981 CHFIToronto after having done mid-days at Astralrsquos973 Torontohellip Stephen Smart formerly of CTVBritish Columbia has moved to become theLegislative Correspondent in Victoria for CBCTelevisionhellip Mastermind is no longer the after-noon Drive Host at Virgin Radio 98-5 CalgaryHolding that spot now is Simon Mitchell abroadcast veteran with stops in AustraliaVancouver and Victoriahellip Michael Lewis is nowChief Engineer at Starboard Communications inBelleville The former Rogers Radio Lethbridgeemployee also provides technical services toDAWG FM Ottawa
Will MacKay ex of Corus Radio Kitchener is the
Stephen Smart
VaneseFerguson
Gary Brasil
Christian Hall
Chris Terpsma Chris White
Bill Toffan
HeatherOstertag
Asta Syri
Kate Buick
EldonDuchscher
SandraDolynchuk
David Magro
Greg Guy
Marvin Piuti
Samantha Cook
Paul Timm
RhondaMessieh
Will MacKay
BDSept10qxdBD 19082010 1743 Page 35
36 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
new GMGSM at Newcaprsquos K-Rock 893 KentvilleMacKay with 15 years experience in sales andmarketing was a Senior Sales Rep with CorusTim Schutz ex MD at Jack FM Calgary is nowPDMD at Rogersrsquo 1077 The River LethbridgeAt Quebecor at least three new news employ-ees David Akin from Canwestrsquos Ottawa BureauBrian Lilley the Ottawa Bureau Chief at AstralRadio and Tobias Fisher most recently of theCBC They were hired as Quebecor anticipatedwinning a new specialty channel Sun TV NewshellipTV Journalists Herb Luft and John Grant retiredthis summer from CTV (CFCF-TV) MontrealLuft who started working at CFCF as a radionewscaster in 1971 and joined the TV stationfull-time in 1977 is the longest-serving reporterat CTV Montreal Grant had been CTV MontrealrsquosQuebec City Bureau Chief since 1996hellip At AstralTorontorsquos radio cluster layoffs included CFRBAssignment Editor Eileen Berardini eveningAnchor Bob Komsic weekend morning Host
John Donabie and Melissa Boyce (promotions) Vassilios Mimishas been appointed as the new North American BroadcastersAssociation Director of Technology Most recently Mimis servedas Director of Broadcast Technical Policy andPlanning with the Canadian Department ofIndustry 1007 HANK FM Winnipeg PD AbbeyWhite has become PD at sister Newcap stationsKG Country Red Deer and the Country Newcapstations in Brooks Drumheller Stettler andBlairmore Also at Newcaprsquos Southern AlbertaGroup Al Tompson MD and Morning ShowHost at Zed 99 Red Deer added PD for Zed99The Fox Brooks to his responsibilities FormerPD Brent Young is no longer with the organiza-tion Rob Leighton is Astral Radiorsquos new DigitalAccounts Manager for the BC Interior based inKelowna Leighton had been with Telus with anInternetinteractive sales and development back-ground While never in radio he grew up withit and learned vicariously through his fatherGord Leighton a well-known BC broadcast man-ager Also at Astral Radio Kelowna after 38years Ron Wittenberg has retired from broad-casting He began at CKNW New Westminsterthen migrated to the Okanagan roughly 30 yearsago to raise a family Since then hersquos been with the Kelownastations under numerous ownership changes After five yearsat Newcap stations in Halifax and Fredericton Jason ldquoJDrdquoDesrosiers has joined the Evanov Radio Group (ERG) in Halifax
He succeeds Angela Kelly as Promotions andMarketing Director and will also become APDat ERGrsquos second Halifax station expected tolaunch this fall Diane Boehme has been ap-pointed Exec VP Television for EBTV in TorontoEBTV is the banner under which it andBrightlight Pictures will work jointly in the pro-
duction and distribution of TV programming Her backgroundincludes Senior Director Independent Production at CHUMTelevision and Director Original Production at Astral Television At Canadarsquos Olympic Broadcast Media Consortium Gavin Rothhas been promoted to Sales VP and Christos Nikitopoulos to thenewly-created VP of Programming and Revenue Planning posi-tion Roth had been Senior Sales Director for the consortiumNikitopoulos was previously Senior Director of Programmingand Revenue Planning At Clear FM Winnipeg Laurie Jolicoeuris now the Promotion Director She moved from sister Rogersproperty Citytv Winnipeg where she was the Marketing EventsCoordinator Donald Nelson the Senior Broadcast Technologistat CBC Yellowknife transferred to CBC Windsor in the samecapacity Prior to joining CBC he was an Engineering Supervisorin Stamford Connecticut and alsoworked in Northern Canada as anengineering freelancerhellip The husbandand wife morning broadcast team ofBob Wallace and Diana Meder are nowwith Larche Communicationsrsquo new sta-tion 923 FM (CJOS-FM) Owen SoundBoth were most recently with BayshoreBroadcastingrsquos Mix 106 Owen Sound Meder isalso News Director Matt Mise PromotionDirector transferred from sister station KICX917 Sudbury GMGSM is Rob Brignell and PDis Don Vail both also previously employed byBayshore Broadcastinghellip KiSS 925 Torontorsquos newAfternoon Drive Announcer is JJ ex MorningShow Co-Host at The New Flow 935 Torontofor the past three years JJ was also on-air at theprevious incarnation of KiSS With his arrivalCash Conners moved to evenings
Lee Cornell has been appointed Group ProgramDirector at Evanov Radio Group based at theToronto head office Most recently he acted asVPAffiliate Relations International with USbased LDR (Listener Driven Radio) though hehas experience on several continents includingas Group Programmer and Manager in Australiathe UK and the US New PD at 917 The BounceEdmonton is Andy Winford ex of CBS Radio
Herb Luft
Cash Conners
Jason ldquoJDrdquoDesrosiers
Abbey White
Diana Meder ampBob Wallace
JJ
Diane Boehme
John Grant
Matt Mise
Tim Schutz
Rob Leighton
BDSept10qxdBD 19082010 1743 Page 36
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 37
Fresno Wendy Rose the Promotions Directorat Astral Radiorsquos CHAM amp CKOC Hamiltonmoved on after 11 years with the stations Shersquosnow Promotions and Marketing Manager atEvanov Communicationsrsquo FM92 The JewelNEWS COUNTRY AM 1380 Brantfordhellip DavidLindores became the Promotion Director atKiSS 925 981 CHFI Toronto at mid-Junemoving to the Rogers stationsfrom Astral Radio TorontoPrior Astral Lindores had beenwith Universal Music for 14years most of it overseeing theMarketing amp Promotion Depart-
ments of the companyrsquos central regionhellip KateMilton joined 1013 The BOUNCE Halifax asEvening Announcer She had been doing driveat Z103 Halifaxhellip Senior Maintenance Techni-cian Al Adachi after 38 years in broadcastinghas retired He started his career at CKY Winnipegand in 1976 moved to ITV now GlobalEdmontonhellip Jeremy Morrell is the New Manager
of Broadcast Technical Services at The WeatherNetwork Oakville Prior to his appointmentMorrell was Assistant Product Manager andbefore that a Team Leader for Technical Sales atRoss Videohellip David Kincaid after six years withCTV British Columbia and more than twodecades in news broadcasting has moved intoa new careerhellip Paul La Frenais has given uphis position at Novanet in Ajax due to LouGehrigrsquos disease more commonly known asALS His successor is Rod Ditz After 35 yearsat Rohde amp Schwarz including seven on theExecutive Board and five as its ChairmanMichael Vohrer retired On July 1 ManfredFleischmann became President and CEO Eric
Riehl joined Applied Electronics as a TechnologySales Representative Broadcast amp Post Produc-tion Division Riehlrsquos background includes anoperational and systems background in postaudio as well as customer support and salesexperience with editing systems storage solu-tions and broadcast automationarchiving
Kate Milton
Al Adachi
David Kincaid
David Lindores ManfredFleischmann
Wendy Rose
Eric Riehl
BDSept10qxdBD 19082010 1743 Page 37
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~
~- ~ r~
l lo
~ - ~
~ ~
INNOVATION In TV Opt ics Since 1958
World-Class Lens Technology Local Technical Support Bilingual Local Factory Service Centre 1400 Courtneypark Drive I Mississauga Ontario I LST l H l (905) 795 -2012 I wwwcanonbroadcastcom
38 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Brian Spiers best known as the ex Grass ValleySales Manager for Canada (and based inToronto) moved to Gainesville FL to becomeVP Sales North America for Digital BroadcastInc
SIGN-OFFS
Murray Chercover 80 in Toronto of complica-tions following pneumonia The former CTVPresidentCEO retired in 1990 but continuedas a special consultant to CTV while develop-ing his own Chercover Communications Inaddition to an Emmy for his contributions tothe broadcasting industry Chercover collected
a number of personal honours during his career including theCAB Distinguished Service Gold Ribbon (1986) the CFTA GoldMedal for Lifetime Achievement (1988) a ldquoRockierdquo LifetimeAchievement Award from the Banff Television Festival and hewas named to the CAB Broadcast Hall of Fame in 1994
Myles Morton 85 at Belleville General HospitalMorton the owner of Quinte Broadcasting RadioGroup (CJBQMix 97Rock 107 Belleville) wasalso the former owner of the BellevilleIntelligencer newspaper and Cablevue the localcable company He had been in declininghealth for the past year
Jimmy Dean 81 suddenly at his home in Virginia The Countrymusic legend scored a 1 hit in 1961 with Big Bad John thesong that won him a Grammy Award
Randy Dewell 62 in Halifax of a heart attack and a series ofstrokes The former Halifax alderman award-winning broad-castermdashincluding the Ted Rogers SrVelma Rogers awardmdashandcivil servant had such stops in his on-air career as CFRA OttawaCHUM Toronto CKGM Montreal and CJCH Halifax
Wilbur ldquoWibrdquo Arnold Westby 78 of cancer inYorkton He was a Cameraman and the firstemployee hired at CKOS-TV Yorkton Thirty-fiveyears later he retired as GM His son MarcWestby is Manager Production amp Programmingat CHAT-TV Medicine Hat
John Delazzer suddenly of a heart attack inToronto Delazzer was the voice of TVO formany years and before that an Announcer atCKKW Kitchener
Irwin Barker 58 at Torontorsquos Princess MargaretHospital of a rare and aggressive cancer Barkerwas a writer for shows such as This Hour Has 22Minutes and The Rick Mercer Report Born inWinnipeg Barker worked as a public policy re-search consultant for Angus Reid and as a lec-turer in sociology at the University of Alberta
and the University of Manitoba
Gordon Allan Brady of cancer in the CentralOkanagan Hospice House In 1969 he startedCKQR Castlegar managing it through 1990when it was sold The station is now an Astralproperty
Brian Spiers
Phot
o co
urte
sy o
f Cas
tane
t
BDSept10qxdBD 19082010 1743 Page 38
r- --bull~
middot ~
This (~dilion is hlOllAhl lo you by
Applied Electronics Ltd Hammond Manufacturing Ltd
CBC Transmission lncospec Communications Inc
Canon Canada LARCAN
Davicom - a division of Comlab Linear Systems Ltd
Delco Wire amp Cable Ltd Nova net Communications Ltd
DEM Allen amp Associates Ltd Om neon
General Cable RCS Canada Ltd
Rohde amp Schwarz Canada Inc
Ross Video Ltd
S W Davis Broadcast Technical Services Ltd
Solutions Broadcast RF
Sonotechnique PJL Inc
Western Association of Broadcasters
f crnsidcbull1middot lhtbullstbull tmiddoto1111mnitmiddots lind lcnmiddot lintmiddot 111middotod11tmiddotls and stmiddot1middotktmiddots
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 39
One of those parameters that weall jabber about frequently in thetransmission game is Standing
Wave Ratio or SWR Itrsquos a pity that therersquosso much misunderstanding surroundingan essentially simple concept
Your transmitter is connected to yourantenna or load with a length of trans-mission line Transmission line theory tellsus that in an ideal lossless world if allthree of these items are perfectly matched(at 50 ohms or whatever) then all of theRF energy leaving the transmitter will ar-rive at the antenna and be radiated fromthere In the real world there will besome slight attenuation from the trans-mission line and some of the energythat does make it to the antenna will bereflected back to the transmitter by slightimpedance mismatch
The phase difference between the for-ward-going incident wave and the reflect-ed wave varies along the line but isconstant at any point on the line This iswhere the expression ldquoStanding Wavesrdquocomes frommdashalthough the waves actual-ly travel along the line the voltage nodesappear to be stationary
Where the voltages of the incidentand reflected waves are in phase there isa maximum and where they are out ofphase a minimum The Voltage StandingWave Ratio or VSWR is the ratio of themagnitude of the maximum voltage onthe line to the minimum There is also aCurrent Standing Wave Ratio which willhave the identical value so clearly the V
really) in dB But when we get right downto it a low value of return loss means thesame thing as a high value of SWRmdashtrouble coming up ahead fast
Those high SWR values mean that thepeak RF voltage at ldquonodesrdquo on the linewhere the forward and reflected voltagesadd in phase will be high As the wavesbounce back and forth repeatedly betweensource and load that voltage can becomevery high If it exceeds the dielectric break-down voltage of the line arcing willensue That Teflon insulation will breakdown to carbon and now we have ashort The short gives us another point ofhigh reflections and so the cycle contin-ues back towards the transmitter
Aside from the transmission line dam-age the transmitter doesnrsquot care much forthe mismatch either Again peak voltagesand currents are suddenly much higherthan planned for and will stress the ampli-fierrsquos components Even if the parts arenrsquotoverstressed to the point of failure effi-ciency drops and temperatures rise Atbroadcast power levels something gen-erally has to give pretty quickly Which iswhy so much attention has gone intoSWR detection and power foldback frommanufacturers
Dan Roach works at SW Davis BroadcastTechnical Services Ltd a contract engineer-ing firm based in Vancouver He may bereached at danbroadcasttechnicalcom
BY DAN ROACH
ENGINEERING
in VSWR is not needed and we can simpli-fy our expression to SWR without givingup anything (The continued popularityof that V in VSWR is another one of thegreat mysteries of our age)
A perfect load would result in anSWR of 100 an open circuit or a short atthe end of the line will give us an SWRnear infinity (there is some attenuationthat keeps us from getting all the waythere)
An alternate expression we donrsquot usemuch in broadcasting perhaps to ourown misfortune is Reflection Coefficientwhich is simply the ratio of the reflectedwave voltage to the forward wave volt-age A perfect match gives a reflectioncoefficient of 0 a short-circuit load has acoefficient of -10 and an open circuitrsquoscoefficient is +10 Conceptually this is alittle simpler to grasp than SWR But itamounts to the same thing
Next comes the very popular but per-haps overused expression of Return LossIf we take 20 times the logarithm of theratio of the magnitudes of the reflectedvoltage and the forward voltage we endup with a number in decibels that repre-sents the power ldquolostrdquo in the load betweenthe incident and reflected waves
One of my favourite textbooks de-scribes this whole concept as ldquosillyrdquoNevertheless it remains popular proba-bly because we all know how much engi-neers love to express things (all things
Reflections on standing waves
BDSept10qxdBD 19082010 1743 Page 39
The Davicom MAC wont
IIAC bull fi cf ons let you sleep
Its advanced filtermg un unless youre REALLY needed ctavicom
Intelligence amp Innovation t 1 418682 3380 i f 1418682 8996 www dav1comcom
The Western Association of Broadcastersthanks our valued sponsors who helped
make our 76th Annual Conferencesuch a success
Gold
Silver
Bronze
Patron
Platinum
A special thank you to the Delta Lodge at Kananaskis for being our long term hotel provider and sponsoringour early bird registration
Western Association of Broadcasters 2010 - 2011 Board of DirectorsRichard Kroeker President Mitch Bozak Past President Wade Moffatt Director Doug Gunn Director Tom Scott DirectorVic Dubois Director Tom Newton Director Neil Shewchuk Director Paula Davies Director Michael Olstrom Director
JOIN US JUNE 8 ndash 10 2011 IN BANFF ALBERTA TO CELEBRATE THE WABrsquoS 77TH ANNIVERSARY bull WWWWABCA
The Western Association of Broadcasterswould like to recognize and honour this
yearrsquos winners of the WAB Gold MedalAwards The Gold Medal Awards are presented to WABmember stations for outstanding contribution to the Canadianbroadcasting industry in the area of community service
The Radio Gold Medal winners for 2010 are
CKBI Prince AlbertGive a LittleLife Day
The Television Gold Medal winner for 2010 isCTV Edmonton for the Rink of Dreams
The Wolf 1049Regina ndash TheInterview
Al Thorgeirson
Menno Friesen
The 2010 Western Associationof Broadcasters Broadcaster ofthe Year is Al Thorgeirson
Menno Friesen is our newHonourary Life Member
The WAB 2010 BroadcastPartner of the Year isthe Kinsmen Foundationof Saskatchewan
BDSept10qxdBD 19082010 1743 Page 40
A
EOCUS 2010 CONFERENCE
The Foundation Assisting Canadian Talent on Recordings With Support From Canadas Private Radio Broadcasters
Citytv()oMNr
efA 1l
NewWap RADIO
ltvD
DDB0
~ -shyNovanet
rnmsmiddot
Omada
Globa~
RAWLCb RAD I 0
~ Piaain ~Technical
SlltyV~ s THE CANADIAN PRESS bull
0ROGERS
~ 2010 G0L0 ME0AL AWAR0
~
~ HARVARD
SONY
SaskTe ilsectbull
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 CHS ltFEFF4f7f75288fd94e9b8bbe5b9a521b5efa7684002000410064006f006200650020005000440046002065876863900275284e8e9ad88d2891cf76845370524d53705237300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c676562535f00521b5efa768400200050004400460020658768633002gt CHT ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef69069752865bc9ad854c18cea76845370524d5370523786557406300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt CZE 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 DAN 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 DEU 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 ESP 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 ETI 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 FRA 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 GRE ltFEFF03a703c103b703c303b903bc03bf03c003bf03b903ae03c303c403b5002003b103c503c403ad03c2002003c403b903c2002003c103c503b803bc03af03c303b503b903c2002003b303b903b1002003bd03b1002003b403b703bc03b903bf03c503c103b303ae03c303b503c403b5002003ad03b303b303c103b103c603b1002000410064006f006200650020005000440046002003c003bf03c5002003b503af03bd03b103b9002003ba03b103c42019002003b503be03bf03c703ae03bd002003ba03b103c403ac03bb03bb03b703bb03b1002003b303b903b1002003c003c103bf002d03b503ba03c403c503c003c903c403b903ba03ad03c2002003b503c103b303b103c303af03b503c2002003c503c803b703bb03ae03c2002003c003bf03b903cc03c403b703c403b103c2002e0020002003a403b10020005000440046002003ad03b303b303c103b103c603b1002003c003bf03c5002003ad03c703b503c403b5002003b403b703bc03b903bf03c503c103b303ae03c303b503b9002003bc03c003bf03c103bf03cd03bd002003bd03b1002003b103bd03bf03b903c703c403bf03cd03bd002003bc03b5002003c403bf0020004100630072006f006200610074002c002003c403bf002000410064006f00620065002000520065006100640065007200200035002e0030002003ba03b103b9002003bc03b503c403b103b303b503bd03ad03c303c403b503c103b503c2002003b503ba03b403cc03c303b503b903c2002egt HEB 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 HRV (Za stvaranje Adobe PDF dokumenata najpogodnijih za visokokvalitetni ispis prije tiskanja koristite ove postavke Stvoreni PDF dokumenti mogu se otvoriti Acrobat i Adobe Reader 50 i kasnijim verzijama) HUN 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 ITA 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 JPN ltFEFF9ad854c18cea306a30d730ea30d730ec30b951fa529b7528002000410064006f0062006500200050004400460020658766f8306e4f5c6210306b4f7f75283057307e305930023053306e8a2d5b9a30674f5c62103055308c305f0020005000440046002030d530a130a430eb306f3001004100630072006f0062006100740020304a30883073002000410064006f00620065002000520065006100640065007200200035002e003000204ee5964d3067958b304f30533068304c3067304d307e305930023053306e8a2d5b9a306b306f30d530a930f330c8306e57cb30818fbc307f304c5fc59808306730593002gt KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020ace0d488c9c80020c2dcd5d80020c778c1c4c5d00020ac00c7a50020c801d569d55c002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt LTH 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 LVI ltFEFF0049007a006d0061006e0074006f006a00690065007400200161006f00730020006900650073007400610074012b006a0075006d00750073002c0020006c0061006900200076006500690064006f00740075002000410064006f00620065002000500044004600200064006f006b0075006d0065006e007400750073002c0020006b006100730020006900720020012b00700061016100690020007000690065006d01130072006f00740069002000610075006700730074006100730020006b00760061006c0069007401010074006500730020007000690072006d007300690065007300700069006501610061006e006100730020006400720075006b00610069002e00200049007a0076006500690064006f006a006900650074002000500044004600200064006f006b0075006d0065006e007400750073002c0020006b006f002000760061007200200061007400760113007200740020006100720020004100630072006f00620061007400200075006e002000410064006f00620065002000520065006100640065007200200035002e0030002c0020006b0101002000610072012b00200074006f0020006a00610075006e0101006b0101006d002000760065007200730069006a0101006d002egt NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken die zijn geoptimaliseerd voor prepress-afdrukken van hoge kwaliteit De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 POL 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 PTB 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 RUM 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 RUS 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 SKY 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 SLV 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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 33
Reporter The University ofWestern Ontario graduate madethe move from LondonhellipSheldon MacLeod the formerNDMorning Editor at CKBWBridgewater is now a WeekendNews Anchor and afternoonReporter at News 957 Halifax
Earle Mader PD at C100 Halifaxhas retired Mader spent his30-year broadcast career withthe CHUM station the last twoand a-half years as PD TheBOUNCE PD Chris Duggan has
taken over as PD for both stations Mader won Music Directorof the Year honours (secondary market) at the 2002 CanadianMusic Week Jennifer Yascheshyn has been promoted to PD atCHUM Kingston from Promotions and Marketing Director Shesucceeds Dan Melon who is moving to the faculty at OttawarsquosAlgonquin College New Marketing and Promotions Director isShawn Whalen who continues with his regularFLY-FM Kingston on-air shift Matthew Waddellmoved to TELETOON Canada in Toronto asCreative Director Most recently Waddell wasAssociate Creative Director at Astral TelevisionNetworks Kapila (Kaps) Ratnayake is the newChief Engineer at Corus Radio Cornwall He
had been with Rogers RadioCalgary Succeeding him isJim McTighe from CFJC TV7Kamloopshellip Mid-summer JohnWaterman became the ND at981 FM CKBWHANK (CJHK-FM) Bridgewater Watermanhad been with ATVCTV Halifaxand most recently 917 TheCoast Sechelt
Mark Lade after 50 years behindthe microphone has called itquits During his career Ladeworked at such venues as OwenSound Woodstock Hamilton Chatham NiagaraFalls Welland and London his last stop beingOldies 1410 CKSL London Jennifer Stewart hasbeen promoted to Exec Director of AcquisitionsDevelopment and Feature Film NetworkProgramming at CBCrsquos English TelevisionServiceshellip Ceara Kavanagh has moved from her
Shawn Whalen
SheldonMacLeod
Jess Brady
JenniferYascheshyn
Earle Mader
Jim McTighe
Mark Lade
MatthewWaddell
KapilaRatnayake
JenniferStewart
BDSept10qxdBD 19082010 1743 Page 33
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CBC Radio-Canada
34 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
PD gig at Vibe 985 Calgary (now Virgin Radio98-5) to return to 1073 KOOL FM Victoriawhere shersquos the afternoon drive Hosthellip DerekLuis is new CEO at National Screen InstituteCanada (NSI) succeeding Susan Millican Hewas a SUN TVQuebecor Media Executivehellip PaulSedik ex of Astral Media Television has landedas Regional General Manager Central Ontarioat NEWAD a Toronto-based agencyhellip FAN 590Toronto fired the morning drive team of DonLandry and Gord Stellick plus morning showHost Mike Hogan Also gone are Announcer RickRalph and Producer Brian AngusTaking over mornings on aninterim basis was Toronto radioveteran Jeff Lumby News 957Halifax talk show Host AndrewKrystal has moved to mid-mornings at The Fanhellip MarkMorris joined 1039 The JuiceKelowna as Afternoon Driversucceeding Ken Allan Joonyer
Morris had been with SUN FM Penticton hellipEdmonton market veteran Shane Michaels isthe new Afternoon Drive Host at 963 CapitalFM Edmonton succeeding Jason Roberts
Roberts moved to 1049 EZ Rock Edmonton asAfternoon Drive Host which resulted in LochlinCross to handle mid-days at The Bearhellip BrentBrooks is now the Morning Host at COUNTRY95 Lethbridge The 25-year veteranrsquos stops haveincluded Calgary Red Deer and Lethbridge withvarious roles such as PD MD and various on-air postshellip Taking over the midday show at Q99Grande Prairie is Renn Davies who moved fromZ99 Red Deer Former midday Host WardLivingston now does drive afterChristy Farrel whorsquod held theposition as well as being MDmoved to Sun FM PentictonPDmorning show Host PaulOuellette adds music dutiesAlso joining the team is CristyEllen from CJNS Meadow LakeSK taking over the productioncreative post
Tamara Konrad has become GMGSM at CKEA957 Edmonton Konrad moves to the HarvardBroadcasting station from her Ops Mgr position
CearaKavanagh
Renn Davies
Derek Luis
Andrew Krystal
Paul Sedik
Brent Brooks
Lochlin Cross
Ward Livingston
Cristy Ellen
Tamara Konrad
BDSept10qxdBD 19082010 1743 Page 34
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 35
at Corus Edmonton where shewas the Ops Managerhellip Inaddition to his GSM responsi-bilities at X929 (CFEX)Calgary Gary Brasil is now alsothe National Sales Manager forthe Harvard grouphellip BroadcastEngineer Chris Terpsma theChief Engineer at VistaBroadcasting has moved tobecome responsible for techoperations at Harvardrsquos newstations in Edmonton and RedDeerhellip Angie Norton hasbecome the new Business Manager forHarvardrsquos Regina and Yorkton stationshellip AndChristian Hall in addition to his responsibilitiesas PDOps Mgr at X929 Calgary is nowProgram Manager for the Harvard AlbertaRadio cluster After 12-years Bill Toffan hasretuned to 1049 The Wolf Regina as PDMorning
Show Host He succeeded Chris White who recently joined theHarvard sales department after having been on the air for 15years and PD for the last three
Heather Ostertag is no longer PresidentCEO of FACTOR theFoundation Assisting Canadian Talent On Recordings Brian
Hetherman FACTORrsquos VP of Industry Affairshas assumed GM duties until anew president is appointedhellipEldon Duchscher after 21 yearswith the Saskatoon Media Groupmdashthe last few years as NewsDirectormdashhas resigned a moveprompted by an opportunity of-fered to his wife at the Universityof Calgary Duchscherrsquos NDposition at CJWW Country 600Magic 983929 The Bull wasfilled by Vanese Ferguson KateBuick after 15 years at CD 989Simcoe is now PDMidday Hostat K-Rock 1055 CharlottetownSucceeding her in mornings atSimcoe is Asta Syri who joinedGerry Hamill and Renee BerubeCD 989 VPGM Blair Daggetttook over PD responsibilitieson an interim basis AcadiaBroadcasting Thunder Bay PD
Sandra Dolynchuk resigned citing family reasonsShe returned to Winnipeg and joined K-Rock1007 as PDhellip A (CKVR-TV) Barrie AnchorLance Chilton after almost 12 years as even-ing news Anchor has moved on leaving thebroadcast business to try his hand in realestate Rhonda Messieh is the new MarketingManager at CHCH News Hamilton Prior tothat shersquod been Marketing Manager for CorusEntertainmentrsquos CMT Paul Timm has been ap-pointed Digital Accounts Manager for AstralRadio Manitobahellip CBC has appointed Greg Guyas the Senior Communications Officer for NovaScotia Guy has 23+ years experience at theHalifax Herald and with his own companyhellipDavid Magro is now responsible for imaging andcommercial production withinthe Rogers Radio Toronto clus-ter production department His20-year career includes stops atVirgin Radio 999 Toronto CorusToronto New Flow 935 Toronto
and Z103 Toronto Marvin Piuti is now ND at897 Sun FM (CJSUFM) Duncan Most recent-ly he was with CHEK-TV Victoria The New VImdashnow A (CIVI-TV)mdashVictoria and is an alumnusof Citytv TorontoMuchMusic He succeeded RicRathburn who retired Samantha Cook has suc-ceeded Brian Bolt as the Program Coordinator
for the radio broadcasting pro-gram at Hamiltonrsquos Mohawk College Cookbrings 10 years of broadcast experience to hernew position having worked at Country 953Hamilton Energy FM Toronto Kiss FM Torontoand YTVhellip Darryl Henry moved to 981 CHFIToronto after having done mid-days at Astralrsquos973 Torontohellip Stephen Smart formerly of CTVBritish Columbia has moved to become theLegislative Correspondent in Victoria for CBCTelevisionhellip Mastermind is no longer the after-noon Drive Host at Virgin Radio 98-5 CalgaryHolding that spot now is Simon Mitchell abroadcast veteran with stops in AustraliaVancouver and Victoriahellip Michael Lewis is nowChief Engineer at Starboard Communications inBelleville The former Rogers Radio Lethbridgeemployee also provides technical services toDAWG FM Ottawa
Will MacKay ex of Corus Radio Kitchener is the
Stephen Smart
VaneseFerguson
Gary Brasil
Christian Hall
Chris Terpsma Chris White
Bill Toffan
HeatherOstertag
Asta Syri
Kate Buick
EldonDuchscher
SandraDolynchuk
David Magro
Greg Guy
Marvin Piuti
Samantha Cook
Paul Timm
RhondaMessieh
Will MacKay
BDSept10qxdBD 19082010 1743 Page 35
36 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
new GMGSM at Newcaprsquos K-Rock 893 KentvilleMacKay with 15 years experience in sales andmarketing was a Senior Sales Rep with CorusTim Schutz ex MD at Jack FM Calgary is nowPDMD at Rogersrsquo 1077 The River LethbridgeAt Quebecor at least three new news employ-ees David Akin from Canwestrsquos Ottawa BureauBrian Lilley the Ottawa Bureau Chief at AstralRadio and Tobias Fisher most recently of theCBC They were hired as Quebecor anticipatedwinning a new specialty channel Sun TV NewshellipTV Journalists Herb Luft and John Grant retiredthis summer from CTV (CFCF-TV) MontrealLuft who started working at CFCF as a radionewscaster in 1971 and joined the TV stationfull-time in 1977 is the longest-serving reporterat CTV Montreal Grant had been CTV MontrealrsquosQuebec City Bureau Chief since 1996hellip At AstralTorontorsquos radio cluster layoffs included CFRBAssignment Editor Eileen Berardini eveningAnchor Bob Komsic weekend morning Host
John Donabie and Melissa Boyce (promotions) Vassilios Mimishas been appointed as the new North American BroadcastersAssociation Director of Technology Most recently Mimis servedas Director of Broadcast Technical Policy andPlanning with the Canadian Department ofIndustry 1007 HANK FM Winnipeg PD AbbeyWhite has become PD at sister Newcap stationsKG Country Red Deer and the Country Newcapstations in Brooks Drumheller Stettler andBlairmore Also at Newcaprsquos Southern AlbertaGroup Al Tompson MD and Morning ShowHost at Zed 99 Red Deer added PD for Zed99The Fox Brooks to his responsibilities FormerPD Brent Young is no longer with the organiza-tion Rob Leighton is Astral Radiorsquos new DigitalAccounts Manager for the BC Interior based inKelowna Leighton had been with Telus with anInternetinteractive sales and development back-ground While never in radio he grew up withit and learned vicariously through his fatherGord Leighton a well-known BC broadcast man-ager Also at Astral Radio Kelowna after 38years Ron Wittenberg has retired from broad-casting He began at CKNW New Westminsterthen migrated to the Okanagan roughly 30 yearsago to raise a family Since then hersquos been with the Kelownastations under numerous ownership changes After five yearsat Newcap stations in Halifax and Fredericton Jason ldquoJDrdquoDesrosiers has joined the Evanov Radio Group (ERG) in Halifax
He succeeds Angela Kelly as Promotions andMarketing Director and will also become APDat ERGrsquos second Halifax station expected tolaunch this fall Diane Boehme has been ap-pointed Exec VP Television for EBTV in TorontoEBTV is the banner under which it andBrightlight Pictures will work jointly in the pro-
duction and distribution of TV programming Her backgroundincludes Senior Director Independent Production at CHUMTelevision and Director Original Production at Astral Television At Canadarsquos Olympic Broadcast Media Consortium Gavin Rothhas been promoted to Sales VP and Christos Nikitopoulos to thenewly-created VP of Programming and Revenue Planning posi-tion Roth had been Senior Sales Director for the consortiumNikitopoulos was previously Senior Director of Programmingand Revenue Planning At Clear FM Winnipeg Laurie Jolicoeuris now the Promotion Director She moved from sister Rogersproperty Citytv Winnipeg where she was the Marketing EventsCoordinator Donald Nelson the Senior Broadcast Technologistat CBC Yellowknife transferred to CBC Windsor in the samecapacity Prior to joining CBC he was an Engineering Supervisorin Stamford Connecticut and alsoworked in Northern Canada as anengineering freelancerhellip The husbandand wife morning broadcast team ofBob Wallace and Diana Meder are nowwith Larche Communicationsrsquo new sta-tion 923 FM (CJOS-FM) Owen SoundBoth were most recently with BayshoreBroadcastingrsquos Mix 106 Owen Sound Meder isalso News Director Matt Mise PromotionDirector transferred from sister station KICX917 Sudbury GMGSM is Rob Brignell and PDis Don Vail both also previously employed byBayshore Broadcastinghellip KiSS 925 Torontorsquos newAfternoon Drive Announcer is JJ ex MorningShow Co-Host at The New Flow 935 Torontofor the past three years JJ was also on-air at theprevious incarnation of KiSS With his arrivalCash Conners moved to evenings
Lee Cornell has been appointed Group ProgramDirector at Evanov Radio Group based at theToronto head office Most recently he acted asVPAffiliate Relations International with USbased LDR (Listener Driven Radio) though hehas experience on several continents includingas Group Programmer and Manager in Australiathe UK and the US New PD at 917 The BounceEdmonton is Andy Winford ex of CBS Radio
Herb Luft
Cash Conners
Jason ldquoJDrdquoDesrosiers
Abbey White
Diana Meder ampBob Wallace
JJ
Diane Boehme
John Grant
Matt Mise
Tim Schutz
Rob Leighton
BDSept10qxdBD 19082010 1743 Page 36
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 37
Fresno Wendy Rose the Promotions Directorat Astral Radiorsquos CHAM amp CKOC Hamiltonmoved on after 11 years with the stations Shersquosnow Promotions and Marketing Manager atEvanov Communicationsrsquo FM92 The JewelNEWS COUNTRY AM 1380 Brantfordhellip DavidLindores became the Promotion Director atKiSS 925 981 CHFI Toronto at mid-Junemoving to the Rogers stationsfrom Astral Radio TorontoPrior Astral Lindores had beenwith Universal Music for 14years most of it overseeing theMarketing amp Promotion Depart-
ments of the companyrsquos central regionhellip KateMilton joined 1013 The BOUNCE Halifax asEvening Announcer She had been doing driveat Z103 Halifaxhellip Senior Maintenance Techni-cian Al Adachi after 38 years in broadcastinghas retired He started his career at CKY Winnipegand in 1976 moved to ITV now GlobalEdmontonhellip Jeremy Morrell is the New Manager
of Broadcast Technical Services at The WeatherNetwork Oakville Prior to his appointmentMorrell was Assistant Product Manager andbefore that a Team Leader for Technical Sales atRoss Videohellip David Kincaid after six years withCTV British Columbia and more than twodecades in news broadcasting has moved intoa new careerhellip Paul La Frenais has given uphis position at Novanet in Ajax due to LouGehrigrsquos disease more commonly known asALS His successor is Rod Ditz After 35 yearsat Rohde amp Schwarz including seven on theExecutive Board and five as its ChairmanMichael Vohrer retired On July 1 ManfredFleischmann became President and CEO Eric
Riehl joined Applied Electronics as a TechnologySales Representative Broadcast amp Post Produc-tion Division Riehlrsquos background includes anoperational and systems background in postaudio as well as customer support and salesexperience with editing systems storage solu-tions and broadcast automationarchiving
Kate Milton
Al Adachi
David Kincaid
David Lindores ManfredFleischmann
Wendy Rose
Eric Riehl
BDSept10qxdBD 19082010 1743 Page 37
(
~
~- ~ r~
l lo
~ - ~
~ ~
INNOVATION In TV Opt ics Since 1958
World-Class Lens Technology Local Technical Support Bilingual Local Factory Service Centre 1400 Courtneypark Drive I Mississauga Ontario I LST l H l (905) 795 -2012 I wwwcanonbroadcastcom
38 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Brian Spiers best known as the ex Grass ValleySales Manager for Canada (and based inToronto) moved to Gainesville FL to becomeVP Sales North America for Digital BroadcastInc
SIGN-OFFS
Murray Chercover 80 in Toronto of complica-tions following pneumonia The former CTVPresidentCEO retired in 1990 but continuedas a special consultant to CTV while develop-ing his own Chercover Communications Inaddition to an Emmy for his contributions tothe broadcasting industry Chercover collected
a number of personal honours during his career including theCAB Distinguished Service Gold Ribbon (1986) the CFTA GoldMedal for Lifetime Achievement (1988) a ldquoRockierdquo LifetimeAchievement Award from the Banff Television Festival and hewas named to the CAB Broadcast Hall of Fame in 1994
Myles Morton 85 at Belleville General HospitalMorton the owner of Quinte Broadcasting RadioGroup (CJBQMix 97Rock 107 Belleville) wasalso the former owner of the BellevilleIntelligencer newspaper and Cablevue the localcable company He had been in declininghealth for the past year
Jimmy Dean 81 suddenly at his home in Virginia The Countrymusic legend scored a 1 hit in 1961 with Big Bad John thesong that won him a Grammy Award
Randy Dewell 62 in Halifax of a heart attack and a series ofstrokes The former Halifax alderman award-winning broad-castermdashincluding the Ted Rogers SrVelma Rogers awardmdashandcivil servant had such stops in his on-air career as CFRA OttawaCHUM Toronto CKGM Montreal and CJCH Halifax
Wilbur ldquoWibrdquo Arnold Westby 78 of cancer inYorkton He was a Cameraman and the firstemployee hired at CKOS-TV Yorkton Thirty-fiveyears later he retired as GM His son MarcWestby is Manager Production amp Programmingat CHAT-TV Medicine Hat
John Delazzer suddenly of a heart attack inToronto Delazzer was the voice of TVO formany years and before that an Announcer atCKKW Kitchener
Irwin Barker 58 at Torontorsquos Princess MargaretHospital of a rare and aggressive cancer Barkerwas a writer for shows such as This Hour Has 22Minutes and The Rick Mercer Report Born inWinnipeg Barker worked as a public policy re-search consultant for Angus Reid and as a lec-turer in sociology at the University of Alberta
and the University of Manitoba
Gordon Allan Brady of cancer in the CentralOkanagan Hospice House In 1969 he startedCKQR Castlegar managing it through 1990when it was sold The station is now an Astralproperty
Brian Spiers
Phot
o co
urte
sy o
f Cas
tane
t
BDSept10qxdBD 19082010 1743 Page 38
r- --bull~
middot ~
This (~dilion is hlOllAhl lo you by
Applied Electronics Ltd Hammond Manufacturing Ltd
CBC Transmission lncospec Communications Inc
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DEM Allen amp Associates Ltd Om neon
General Cable RCS Canada Ltd
Rohde amp Schwarz Canada Inc
Ross Video Ltd
S W Davis Broadcast Technical Services Ltd
Solutions Broadcast RF
Sonotechnique PJL Inc
Western Association of Broadcasters
f crnsidcbull1middot lhtbullstbull tmiddoto1111mnitmiddots lind lcnmiddot lintmiddot 111middotod11tmiddotls and stmiddot1middotktmiddots
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 39
One of those parameters that weall jabber about frequently in thetransmission game is Standing
Wave Ratio or SWR Itrsquos a pity that therersquosso much misunderstanding surroundingan essentially simple concept
Your transmitter is connected to yourantenna or load with a length of trans-mission line Transmission line theory tellsus that in an ideal lossless world if allthree of these items are perfectly matched(at 50 ohms or whatever) then all of theRF energy leaving the transmitter will ar-rive at the antenna and be radiated fromthere In the real world there will besome slight attenuation from the trans-mission line and some of the energythat does make it to the antenna will bereflected back to the transmitter by slightimpedance mismatch
The phase difference between the for-ward-going incident wave and the reflect-ed wave varies along the line but isconstant at any point on the line This iswhere the expression ldquoStanding Wavesrdquocomes frommdashalthough the waves actual-ly travel along the line the voltage nodesappear to be stationary
Where the voltages of the incidentand reflected waves are in phase there isa maximum and where they are out ofphase a minimum The Voltage StandingWave Ratio or VSWR is the ratio of themagnitude of the maximum voltage onthe line to the minimum There is also aCurrent Standing Wave Ratio which willhave the identical value so clearly the V
really) in dB But when we get right downto it a low value of return loss means thesame thing as a high value of SWRmdashtrouble coming up ahead fast
Those high SWR values mean that thepeak RF voltage at ldquonodesrdquo on the linewhere the forward and reflected voltagesadd in phase will be high As the wavesbounce back and forth repeatedly betweensource and load that voltage can becomevery high If it exceeds the dielectric break-down voltage of the line arcing willensue That Teflon insulation will breakdown to carbon and now we have ashort The short gives us another point ofhigh reflections and so the cycle contin-ues back towards the transmitter
Aside from the transmission line dam-age the transmitter doesnrsquot care much forthe mismatch either Again peak voltagesand currents are suddenly much higherthan planned for and will stress the ampli-fierrsquos components Even if the parts arenrsquotoverstressed to the point of failure effi-ciency drops and temperatures rise Atbroadcast power levels something gen-erally has to give pretty quickly Which iswhy so much attention has gone intoSWR detection and power foldback frommanufacturers
Dan Roach works at SW Davis BroadcastTechnical Services Ltd a contract engineer-ing firm based in Vancouver He may bereached at danbroadcasttechnicalcom
BY DAN ROACH
ENGINEERING
in VSWR is not needed and we can simpli-fy our expression to SWR without givingup anything (The continued popularityof that V in VSWR is another one of thegreat mysteries of our age)
A perfect load would result in anSWR of 100 an open circuit or a short atthe end of the line will give us an SWRnear infinity (there is some attenuationthat keeps us from getting all the waythere)
An alternate expression we donrsquot usemuch in broadcasting perhaps to ourown misfortune is Reflection Coefficientwhich is simply the ratio of the reflectedwave voltage to the forward wave volt-age A perfect match gives a reflectioncoefficient of 0 a short-circuit load has acoefficient of -10 and an open circuitrsquoscoefficient is +10 Conceptually this is alittle simpler to grasp than SWR But itamounts to the same thing
Next comes the very popular but per-haps overused expression of Return LossIf we take 20 times the logarithm of theratio of the magnitudes of the reflectedvoltage and the forward voltage we endup with a number in decibels that repre-sents the power ldquolostrdquo in the load betweenthe incident and reflected waves
One of my favourite textbooks de-scribes this whole concept as ldquosillyrdquoNevertheless it remains popular proba-bly because we all know how much engi-neers love to express things (all things
Reflections on standing waves
BDSept10qxdBD 19082010 1743 Page 39
The Davicom MAC wont
IIAC bull fi cf ons let you sleep
Its advanced filtermg un unless youre REALLY needed ctavicom
Intelligence amp Innovation t 1 418682 3380 i f 1418682 8996 www dav1comcom
The Western Association of Broadcastersthanks our valued sponsors who helped
make our 76th Annual Conferencesuch a success
Gold
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Patron
Platinum
A special thank you to the Delta Lodge at Kananaskis for being our long term hotel provider and sponsoringour early bird registration
Western Association of Broadcasters 2010 - 2011 Board of DirectorsRichard Kroeker President Mitch Bozak Past President Wade Moffatt Director Doug Gunn Director Tom Scott DirectorVic Dubois Director Tom Newton Director Neil Shewchuk Director Paula Davies Director Michael Olstrom Director
JOIN US JUNE 8 ndash 10 2011 IN BANFF ALBERTA TO CELEBRATE THE WABrsquoS 77TH ANNIVERSARY bull WWWWABCA
The Western Association of Broadcasterswould like to recognize and honour this
yearrsquos winners of the WAB Gold MedalAwards The Gold Medal Awards are presented to WABmember stations for outstanding contribution to the Canadianbroadcasting industry in the area of community service
The Radio Gold Medal winners for 2010 are
CKBI Prince AlbertGive a LittleLife Day
The Television Gold Medal winner for 2010 isCTV Edmonton for the Rink of Dreams
The Wolf 1049Regina ndash TheInterview
Al Thorgeirson
Menno Friesen
The 2010 Western Associationof Broadcasters Broadcaster ofthe Year is Al Thorgeirson
Menno Friesen is our newHonourary Life Member
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BDSept10qxdBD 19082010 1743 Page 40
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The Foundation Assisting Canadian Talent on Recordings With Support From Canadas Private Radio Broadcasters
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ltFEFF4f7f75288fd94e9b8bbe5b9a521b5efa7684002000410064006f006200650020005000440046002065876863900275284e8e9ad88d2891cf76845370524d53705237300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c676562535f00521b5efa768400200050004400460020658768633002gt CHT ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef69069752865bc9ad854c18cea76845370524d5370523786557406300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt CZE 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 DAN ltFEFF004200720075006700200069006e0064007300740069006c006c0069006e006700650072006e0065002000740069006c0020006100740020006f007000720065007400740065002000410064006f006200650020005000440046002d0064006f006b0075006d0065006e007400650072002c0020006400650072002000620065006400730074002000650067006e006500720020007300690067002000740069006c002000700072006500700072006500730073002d007500640073006b007200690076006e0069006e00670020006100660020006800f8006a0020006b00760061006c0069007400650074002e0020004400650020006f007000720065007400740065006400650020005000440046002d0064006f006b0075006d0065006e0074006500720020006b0061006e002000e50062006e00650073002000690020004100630072006f00620061007400200065006c006c006500720020004100630072006f006200610074002000520065006100640065007200200035002e00300020006f00670020006e0079006500720065002egt DEU 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 ESP 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 ETI 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 GRE 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HEB 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 HRV (Za stvaranje Adobe PDF dokumenata najpogodnijih za visokokvalitetni ispis prije tiskanja koristite ove postavke Stvoreni PDF dokumenti mogu se otvoriti Acrobat i Adobe Reader 50 i kasnijim verzijama) HUN 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 ENU (Use these settings to create Adobe PDF documents best suited for high-quality prepress printing Created PDF documents 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PreserveEditing true UntaggedCMYKHandling LeaveUntagged UntaggedRGBHandling UseDocumentProfile UseDocumentBleed false gtgt ]gtgt setdistillerparamsltlt HWResolution [2400 2400] PageSize [612000 792000]gtgt setpagedevice
34 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
PD gig at Vibe 985 Calgary (now Virgin Radio98-5) to return to 1073 KOOL FM Victoriawhere shersquos the afternoon drive Hosthellip DerekLuis is new CEO at National Screen InstituteCanada (NSI) succeeding Susan Millican Hewas a SUN TVQuebecor Media Executivehellip PaulSedik ex of Astral Media Television has landedas Regional General Manager Central Ontarioat NEWAD a Toronto-based agencyhellip FAN 590Toronto fired the morning drive team of DonLandry and Gord Stellick plus morning showHost Mike Hogan Also gone are Announcer RickRalph and Producer Brian AngusTaking over mornings on aninterim basis was Toronto radioveteran Jeff Lumby News 957Halifax talk show Host AndrewKrystal has moved to mid-mornings at The Fanhellip MarkMorris joined 1039 The JuiceKelowna as Afternoon Driversucceeding Ken Allan Joonyer
Morris had been with SUN FM Penticton hellipEdmonton market veteran Shane Michaels isthe new Afternoon Drive Host at 963 CapitalFM Edmonton succeeding Jason Roberts
Roberts moved to 1049 EZ Rock Edmonton asAfternoon Drive Host which resulted in LochlinCross to handle mid-days at The Bearhellip BrentBrooks is now the Morning Host at COUNTRY95 Lethbridge The 25-year veteranrsquos stops haveincluded Calgary Red Deer and Lethbridge withvarious roles such as PD MD and various on-air postshellip Taking over the midday show at Q99Grande Prairie is Renn Davies who moved fromZ99 Red Deer Former midday Host WardLivingston now does drive afterChristy Farrel whorsquod held theposition as well as being MDmoved to Sun FM PentictonPDmorning show Host PaulOuellette adds music dutiesAlso joining the team is CristyEllen from CJNS Meadow LakeSK taking over the productioncreative post
Tamara Konrad has become GMGSM at CKEA957 Edmonton Konrad moves to the HarvardBroadcasting station from her Ops Mgr position
CearaKavanagh
Renn Davies
Derek Luis
Andrew Krystal
Paul Sedik
Brent Brooks
Lochlin Cross
Ward Livingston
Cristy Ellen
Tamara Konrad
BDSept10qxdBD 19082010 1743 Page 34
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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 35
at Corus Edmonton where shewas the Ops Managerhellip Inaddition to his GSM responsi-bilities at X929 (CFEX)Calgary Gary Brasil is now alsothe National Sales Manager forthe Harvard grouphellip BroadcastEngineer Chris Terpsma theChief Engineer at VistaBroadcasting has moved tobecome responsible for techoperations at Harvardrsquos newstations in Edmonton and RedDeerhellip Angie Norton hasbecome the new Business Manager forHarvardrsquos Regina and Yorkton stationshellip AndChristian Hall in addition to his responsibilitiesas PDOps Mgr at X929 Calgary is nowProgram Manager for the Harvard AlbertaRadio cluster After 12-years Bill Toffan hasretuned to 1049 The Wolf Regina as PDMorning
Show Host He succeeded Chris White who recently joined theHarvard sales department after having been on the air for 15years and PD for the last three
Heather Ostertag is no longer PresidentCEO of FACTOR theFoundation Assisting Canadian Talent On Recordings Brian
Hetherman FACTORrsquos VP of Industry Affairshas assumed GM duties until anew president is appointedhellipEldon Duchscher after 21 yearswith the Saskatoon Media Groupmdashthe last few years as NewsDirectormdashhas resigned a moveprompted by an opportunity of-fered to his wife at the Universityof Calgary Duchscherrsquos NDposition at CJWW Country 600Magic 983929 The Bull wasfilled by Vanese Ferguson KateBuick after 15 years at CD 989Simcoe is now PDMidday Hostat K-Rock 1055 CharlottetownSucceeding her in mornings atSimcoe is Asta Syri who joinedGerry Hamill and Renee BerubeCD 989 VPGM Blair Daggetttook over PD responsibilitieson an interim basis AcadiaBroadcasting Thunder Bay PD
Sandra Dolynchuk resigned citing family reasonsShe returned to Winnipeg and joined K-Rock1007 as PDhellip A (CKVR-TV) Barrie AnchorLance Chilton after almost 12 years as even-ing news Anchor has moved on leaving thebroadcast business to try his hand in realestate Rhonda Messieh is the new MarketingManager at CHCH News Hamilton Prior tothat shersquod been Marketing Manager for CorusEntertainmentrsquos CMT Paul Timm has been ap-pointed Digital Accounts Manager for AstralRadio Manitobahellip CBC has appointed Greg Guyas the Senior Communications Officer for NovaScotia Guy has 23+ years experience at theHalifax Herald and with his own companyhellipDavid Magro is now responsible for imaging andcommercial production withinthe Rogers Radio Toronto clus-ter production department His20-year career includes stops atVirgin Radio 999 Toronto CorusToronto New Flow 935 Toronto
and Z103 Toronto Marvin Piuti is now ND at897 Sun FM (CJSUFM) Duncan Most recent-ly he was with CHEK-TV Victoria The New VImdashnow A (CIVI-TV)mdashVictoria and is an alumnusof Citytv TorontoMuchMusic He succeeded RicRathburn who retired Samantha Cook has suc-ceeded Brian Bolt as the Program Coordinator
for the radio broadcasting pro-gram at Hamiltonrsquos Mohawk College Cookbrings 10 years of broadcast experience to hernew position having worked at Country 953Hamilton Energy FM Toronto Kiss FM Torontoand YTVhellip Darryl Henry moved to 981 CHFIToronto after having done mid-days at Astralrsquos973 Torontohellip Stephen Smart formerly of CTVBritish Columbia has moved to become theLegislative Correspondent in Victoria for CBCTelevisionhellip Mastermind is no longer the after-noon Drive Host at Virgin Radio 98-5 CalgaryHolding that spot now is Simon Mitchell abroadcast veteran with stops in AustraliaVancouver and Victoriahellip Michael Lewis is nowChief Engineer at Starboard Communications inBelleville The former Rogers Radio Lethbridgeemployee also provides technical services toDAWG FM Ottawa
Will MacKay ex of Corus Radio Kitchener is the
Stephen Smart
VaneseFerguson
Gary Brasil
Christian Hall
Chris Terpsma Chris White
Bill Toffan
HeatherOstertag
Asta Syri
Kate Buick
EldonDuchscher
SandraDolynchuk
David Magro
Greg Guy
Marvin Piuti
Samantha Cook
Paul Timm
RhondaMessieh
Will MacKay
BDSept10qxdBD 19082010 1743 Page 35
36 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
new GMGSM at Newcaprsquos K-Rock 893 KentvilleMacKay with 15 years experience in sales andmarketing was a Senior Sales Rep with CorusTim Schutz ex MD at Jack FM Calgary is nowPDMD at Rogersrsquo 1077 The River LethbridgeAt Quebecor at least three new news employ-ees David Akin from Canwestrsquos Ottawa BureauBrian Lilley the Ottawa Bureau Chief at AstralRadio and Tobias Fisher most recently of theCBC They were hired as Quebecor anticipatedwinning a new specialty channel Sun TV NewshellipTV Journalists Herb Luft and John Grant retiredthis summer from CTV (CFCF-TV) MontrealLuft who started working at CFCF as a radionewscaster in 1971 and joined the TV stationfull-time in 1977 is the longest-serving reporterat CTV Montreal Grant had been CTV MontrealrsquosQuebec City Bureau Chief since 1996hellip At AstralTorontorsquos radio cluster layoffs included CFRBAssignment Editor Eileen Berardini eveningAnchor Bob Komsic weekend morning Host
John Donabie and Melissa Boyce (promotions) Vassilios Mimishas been appointed as the new North American BroadcastersAssociation Director of Technology Most recently Mimis servedas Director of Broadcast Technical Policy andPlanning with the Canadian Department ofIndustry 1007 HANK FM Winnipeg PD AbbeyWhite has become PD at sister Newcap stationsKG Country Red Deer and the Country Newcapstations in Brooks Drumheller Stettler andBlairmore Also at Newcaprsquos Southern AlbertaGroup Al Tompson MD and Morning ShowHost at Zed 99 Red Deer added PD for Zed99The Fox Brooks to his responsibilities FormerPD Brent Young is no longer with the organiza-tion Rob Leighton is Astral Radiorsquos new DigitalAccounts Manager for the BC Interior based inKelowna Leighton had been with Telus with anInternetinteractive sales and development back-ground While never in radio he grew up withit and learned vicariously through his fatherGord Leighton a well-known BC broadcast man-ager Also at Astral Radio Kelowna after 38years Ron Wittenberg has retired from broad-casting He began at CKNW New Westminsterthen migrated to the Okanagan roughly 30 yearsago to raise a family Since then hersquos been with the Kelownastations under numerous ownership changes After five yearsat Newcap stations in Halifax and Fredericton Jason ldquoJDrdquoDesrosiers has joined the Evanov Radio Group (ERG) in Halifax
He succeeds Angela Kelly as Promotions andMarketing Director and will also become APDat ERGrsquos second Halifax station expected tolaunch this fall Diane Boehme has been ap-pointed Exec VP Television for EBTV in TorontoEBTV is the banner under which it andBrightlight Pictures will work jointly in the pro-
duction and distribution of TV programming Her backgroundincludes Senior Director Independent Production at CHUMTelevision and Director Original Production at Astral Television At Canadarsquos Olympic Broadcast Media Consortium Gavin Rothhas been promoted to Sales VP and Christos Nikitopoulos to thenewly-created VP of Programming and Revenue Planning posi-tion Roth had been Senior Sales Director for the consortiumNikitopoulos was previously Senior Director of Programmingand Revenue Planning At Clear FM Winnipeg Laurie Jolicoeuris now the Promotion Director She moved from sister Rogersproperty Citytv Winnipeg where she was the Marketing EventsCoordinator Donald Nelson the Senior Broadcast Technologistat CBC Yellowknife transferred to CBC Windsor in the samecapacity Prior to joining CBC he was an Engineering Supervisorin Stamford Connecticut and alsoworked in Northern Canada as anengineering freelancerhellip The husbandand wife morning broadcast team ofBob Wallace and Diana Meder are nowwith Larche Communicationsrsquo new sta-tion 923 FM (CJOS-FM) Owen SoundBoth were most recently with BayshoreBroadcastingrsquos Mix 106 Owen Sound Meder isalso News Director Matt Mise PromotionDirector transferred from sister station KICX917 Sudbury GMGSM is Rob Brignell and PDis Don Vail both also previously employed byBayshore Broadcastinghellip KiSS 925 Torontorsquos newAfternoon Drive Announcer is JJ ex MorningShow Co-Host at The New Flow 935 Torontofor the past three years JJ was also on-air at theprevious incarnation of KiSS With his arrivalCash Conners moved to evenings
Lee Cornell has been appointed Group ProgramDirector at Evanov Radio Group based at theToronto head office Most recently he acted asVPAffiliate Relations International with USbased LDR (Listener Driven Radio) though hehas experience on several continents includingas Group Programmer and Manager in Australiathe UK and the US New PD at 917 The BounceEdmonton is Andy Winford ex of CBS Radio
Herb Luft
Cash Conners
Jason ldquoJDrdquoDesrosiers
Abbey White
Diana Meder ampBob Wallace
JJ
Diane Boehme
John Grant
Matt Mise
Tim Schutz
Rob Leighton
BDSept10qxdBD 19082010 1743 Page 36
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 37
Fresno Wendy Rose the Promotions Directorat Astral Radiorsquos CHAM amp CKOC Hamiltonmoved on after 11 years with the stations Shersquosnow Promotions and Marketing Manager atEvanov Communicationsrsquo FM92 The JewelNEWS COUNTRY AM 1380 Brantfordhellip DavidLindores became the Promotion Director atKiSS 925 981 CHFI Toronto at mid-Junemoving to the Rogers stationsfrom Astral Radio TorontoPrior Astral Lindores had beenwith Universal Music for 14years most of it overseeing theMarketing amp Promotion Depart-
ments of the companyrsquos central regionhellip KateMilton joined 1013 The BOUNCE Halifax asEvening Announcer She had been doing driveat Z103 Halifaxhellip Senior Maintenance Techni-cian Al Adachi after 38 years in broadcastinghas retired He started his career at CKY Winnipegand in 1976 moved to ITV now GlobalEdmontonhellip Jeremy Morrell is the New Manager
of Broadcast Technical Services at The WeatherNetwork Oakville Prior to his appointmentMorrell was Assistant Product Manager andbefore that a Team Leader for Technical Sales atRoss Videohellip David Kincaid after six years withCTV British Columbia and more than twodecades in news broadcasting has moved intoa new careerhellip Paul La Frenais has given uphis position at Novanet in Ajax due to LouGehrigrsquos disease more commonly known asALS His successor is Rod Ditz After 35 yearsat Rohde amp Schwarz including seven on theExecutive Board and five as its ChairmanMichael Vohrer retired On July 1 ManfredFleischmann became President and CEO Eric
Riehl joined Applied Electronics as a TechnologySales Representative Broadcast amp Post Produc-tion Division Riehlrsquos background includes anoperational and systems background in postaudio as well as customer support and salesexperience with editing systems storage solu-tions and broadcast automationarchiving
Kate Milton
Al Adachi
David Kincaid
David Lindores ManfredFleischmann
Wendy Rose
Eric Riehl
BDSept10qxdBD 19082010 1743 Page 37
(
~
~- ~ r~
l lo
~ - ~
~ ~
INNOVATION In TV Opt ics Since 1958
World-Class Lens Technology Local Technical Support Bilingual Local Factory Service Centre 1400 Courtneypark Drive I Mississauga Ontario I LST l H l (905) 795 -2012 I wwwcanonbroadcastcom
38 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Brian Spiers best known as the ex Grass ValleySales Manager for Canada (and based inToronto) moved to Gainesville FL to becomeVP Sales North America for Digital BroadcastInc
SIGN-OFFS
Murray Chercover 80 in Toronto of complica-tions following pneumonia The former CTVPresidentCEO retired in 1990 but continuedas a special consultant to CTV while develop-ing his own Chercover Communications Inaddition to an Emmy for his contributions tothe broadcasting industry Chercover collected
a number of personal honours during his career including theCAB Distinguished Service Gold Ribbon (1986) the CFTA GoldMedal for Lifetime Achievement (1988) a ldquoRockierdquo LifetimeAchievement Award from the Banff Television Festival and hewas named to the CAB Broadcast Hall of Fame in 1994
Myles Morton 85 at Belleville General HospitalMorton the owner of Quinte Broadcasting RadioGroup (CJBQMix 97Rock 107 Belleville) wasalso the former owner of the BellevilleIntelligencer newspaper and Cablevue the localcable company He had been in declininghealth for the past year
Jimmy Dean 81 suddenly at his home in Virginia The Countrymusic legend scored a 1 hit in 1961 with Big Bad John thesong that won him a Grammy Award
Randy Dewell 62 in Halifax of a heart attack and a series ofstrokes The former Halifax alderman award-winning broad-castermdashincluding the Ted Rogers SrVelma Rogers awardmdashandcivil servant had such stops in his on-air career as CFRA OttawaCHUM Toronto CKGM Montreal and CJCH Halifax
Wilbur ldquoWibrdquo Arnold Westby 78 of cancer inYorkton He was a Cameraman and the firstemployee hired at CKOS-TV Yorkton Thirty-fiveyears later he retired as GM His son MarcWestby is Manager Production amp Programmingat CHAT-TV Medicine Hat
John Delazzer suddenly of a heart attack inToronto Delazzer was the voice of TVO formany years and before that an Announcer atCKKW Kitchener
Irwin Barker 58 at Torontorsquos Princess MargaretHospital of a rare and aggressive cancer Barkerwas a writer for shows such as This Hour Has 22Minutes and The Rick Mercer Report Born inWinnipeg Barker worked as a public policy re-search consultant for Angus Reid and as a lec-turer in sociology at the University of Alberta
and the University of Manitoba
Gordon Allan Brady of cancer in the CentralOkanagan Hospice House In 1969 he startedCKQR Castlegar managing it through 1990when it was sold The station is now an Astralproperty
Brian Spiers
Phot
o co
urte
sy o
f Cas
tane
t
BDSept10qxdBD 19082010 1743 Page 38
r- --bull~
middot ~
This (~dilion is hlOllAhl lo you by
Applied Electronics Ltd Hammond Manufacturing Ltd
CBC Transmission lncospec Communications Inc
Canon Canada LARCAN
Davicom - a division of Comlab Linear Systems Ltd
Delco Wire amp Cable Ltd Nova net Communications Ltd
DEM Allen amp Associates Ltd Om neon
General Cable RCS Canada Ltd
Rohde amp Schwarz Canada Inc
Ross Video Ltd
S W Davis Broadcast Technical Services Ltd
Solutions Broadcast RF
Sonotechnique PJL Inc
Western Association of Broadcasters
f crnsidcbull1middot lhtbullstbull tmiddoto1111mnitmiddots lind lcnmiddot lintmiddot 111middotod11tmiddotls and stmiddot1middotktmiddots
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 39
One of those parameters that weall jabber about frequently in thetransmission game is Standing
Wave Ratio or SWR Itrsquos a pity that therersquosso much misunderstanding surroundingan essentially simple concept
Your transmitter is connected to yourantenna or load with a length of trans-mission line Transmission line theory tellsus that in an ideal lossless world if allthree of these items are perfectly matched(at 50 ohms or whatever) then all of theRF energy leaving the transmitter will ar-rive at the antenna and be radiated fromthere In the real world there will besome slight attenuation from the trans-mission line and some of the energythat does make it to the antenna will bereflected back to the transmitter by slightimpedance mismatch
The phase difference between the for-ward-going incident wave and the reflect-ed wave varies along the line but isconstant at any point on the line This iswhere the expression ldquoStanding Wavesrdquocomes frommdashalthough the waves actual-ly travel along the line the voltage nodesappear to be stationary
Where the voltages of the incidentand reflected waves are in phase there isa maximum and where they are out ofphase a minimum The Voltage StandingWave Ratio or VSWR is the ratio of themagnitude of the maximum voltage onthe line to the minimum There is also aCurrent Standing Wave Ratio which willhave the identical value so clearly the V
really) in dB But when we get right downto it a low value of return loss means thesame thing as a high value of SWRmdashtrouble coming up ahead fast
Those high SWR values mean that thepeak RF voltage at ldquonodesrdquo on the linewhere the forward and reflected voltagesadd in phase will be high As the wavesbounce back and forth repeatedly betweensource and load that voltage can becomevery high If it exceeds the dielectric break-down voltage of the line arcing willensue That Teflon insulation will breakdown to carbon and now we have ashort The short gives us another point ofhigh reflections and so the cycle contin-ues back towards the transmitter
Aside from the transmission line dam-age the transmitter doesnrsquot care much forthe mismatch either Again peak voltagesand currents are suddenly much higherthan planned for and will stress the ampli-fierrsquos components Even if the parts arenrsquotoverstressed to the point of failure effi-ciency drops and temperatures rise Atbroadcast power levels something gen-erally has to give pretty quickly Which iswhy so much attention has gone intoSWR detection and power foldback frommanufacturers
Dan Roach works at SW Davis BroadcastTechnical Services Ltd a contract engineer-ing firm based in Vancouver He may bereached at danbroadcasttechnicalcom
BY DAN ROACH
ENGINEERING
in VSWR is not needed and we can simpli-fy our expression to SWR without givingup anything (The continued popularityof that V in VSWR is another one of thegreat mysteries of our age)
A perfect load would result in anSWR of 100 an open circuit or a short atthe end of the line will give us an SWRnear infinity (there is some attenuationthat keeps us from getting all the waythere)
An alternate expression we donrsquot usemuch in broadcasting perhaps to ourown misfortune is Reflection Coefficientwhich is simply the ratio of the reflectedwave voltage to the forward wave volt-age A perfect match gives a reflectioncoefficient of 0 a short-circuit load has acoefficient of -10 and an open circuitrsquoscoefficient is +10 Conceptually this is alittle simpler to grasp than SWR But itamounts to the same thing
Next comes the very popular but per-haps overused expression of Return LossIf we take 20 times the logarithm of theratio of the magnitudes of the reflectedvoltage and the forward voltage we endup with a number in decibels that repre-sents the power ldquolostrdquo in the load betweenthe incident and reflected waves
One of my favourite textbooks de-scribes this whole concept as ldquosillyrdquoNevertheless it remains popular proba-bly because we all know how much engi-neers love to express things (all things
Reflections on standing waves
BDSept10qxdBD 19082010 1743 Page 39
The Davicom MAC wont
IIAC bull fi cf ons let you sleep
Its advanced filtermg un unless youre REALLY needed ctavicom
Intelligence amp Innovation t 1 418682 3380 i f 1418682 8996 www dav1comcom
The Western Association of Broadcastersthanks our valued sponsors who helped
make our 76th Annual Conferencesuch a success
Gold
Silver
Bronze
Patron
Platinum
A special thank you to the Delta Lodge at Kananaskis for being our long term hotel provider and sponsoringour early bird registration
Western Association of Broadcasters 2010 - 2011 Board of DirectorsRichard Kroeker President Mitch Bozak Past President Wade Moffatt Director Doug Gunn Director Tom Scott DirectorVic Dubois Director Tom Newton Director Neil Shewchuk Director Paula Davies Director Michael Olstrom Director
JOIN US JUNE 8 ndash 10 2011 IN BANFF ALBERTA TO CELEBRATE THE WABrsquoS 77TH ANNIVERSARY bull WWWWABCA
The Western Association of Broadcasterswould like to recognize and honour this
yearrsquos winners of the WAB Gold MedalAwards The Gold Medal Awards are presented to WABmember stations for outstanding contribution to the Canadianbroadcasting industry in the area of community service
The Radio Gold Medal winners for 2010 are
CKBI Prince AlbertGive a LittleLife Day
The Television Gold Medal winner for 2010 isCTV Edmonton for the Rink of Dreams
The Wolf 1049Regina ndash TheInterview
Al Thorgeirson
Menno Friesen
The 2010 Western Associationof Broadcasters Broadcaster ofthe Year is Al Thorgeirson
Menno Friesen is our newHonourary Life Member
The WAB 2010 BroadcastPartner of the Year isthe Kinsmen Foundationof Saskatchewan
BDSept10qxdBD 19082010 1743 Page 40
A
EOCUS 2010 CONFERENCE
The Foundation Assisting Canadian Talent on Recordings With Support From Canadas Private Radio Broadcasters
Citytv()oMNr
efA 1l
NewWap RADIO
ltvD
DDB0
~ -shyNovanet
rnmsmiddot
Omada
Globa~
RAWLCb RAD I 0
~ Piaain ~Technical
SlltyV~ s THE CANADIAN PRESS bull
0ROGERS
~ 2010 G0L0 ME0AL AWAR0
~
~ HARVARD
SONY
SaskTe ilsectbull
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 BGR 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 CHS ltFEFF4f7f75288fd94e9b8bbe5b9a521b5efa7684002000410064006f006200650020005000440046002065876863900275284e8e9ad88d2891cf76845370524d53705237300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c676562535f00521b5efa768400200050004400460020658768633002gt CHT ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef69069752865bc9ad854c18cea76845370524d5370523786557406300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt CZE 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 DAN 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 DEU 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 ESP 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 ETI 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 FRA 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 GRE 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 HEB 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 HRV (Za stvaranje Adobe PDF dokumenata najpogodnijih za visokokvalitetni ispis prije tiskanja koristite ove postavke Stvoreni PDF dokumenti mogu se otvoriti Acrobat i Adobe Reader 50 i kasnijim verzijama) HUN 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 ITA 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 JPN ltFEFF9ad854c18cea306a30d730ea30d730ec30b951fa529b7528002000410064006f0062006500200050004400460020658766f8306e4f5c6210306b4f7f75283057307e305930023053306e8a2d5b9a30674f5c62103055308c305f0020005000440046002030d530a130a430eb306f3001004100630072006f0062006100740020304a30883073002000410064006f00620065002000520065006100640065007200200035002e003000204ee5964d3067958b304f30533068304c3067304d307e305930023053306e8a2d5b9a306b306f30d530a930f330c8306e57cb30818fbc307f304c5fc59808306730593002gt KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020ace0d488c9c80020c2dcd5d80020c778c1c4c5d00020ac00c7a50020c801d569d55c002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt LTH 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 LVI ltFEFF0049007a006d0061006e0074006f006a00690065007400200161006f00730020006900650073007400610074012b006a0075006d00750073002c0020006c0061006900200076006500690064006f00740075002000410064006f00620065002000500044004600200064006f006b0075006d0065006e007400750073002c0020006b006100730020006900720020012b00700061016100690020007000690065006d01130072006f00740069002000610075006700730074006100730020006b00760061006c0069007401010074006500730020007000690072006d007300690065007300700069006501610061006e006100730020006400720075006b00610069002e00200049007a0076006500690064006f006a006900650074002000500044004600200064006f006b0075006d0065006e007400750073002c0020006b006f002000760061007200200061007400760113007200740020006100720020004100630072006f00620061007400200075006e002000410064006f00620065002000520065006100640065007200200035002e0030002c0020006b0101002000610072012b00200074006f0020006a00610075006e0101006b0101006d002000760065007200730069006a0101006d002egt NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken die zijn geoptimaliseerd voor prepress-afdrukken van hoge kwaliteit De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 POL 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 PTB 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 RUM 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 RUS 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 SKY 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 SLV 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 SUO 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 SVE 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 TUR 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 UKR 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 ENU (Use these settings to create Adobe PDF documents best suited for high-quality prepress printing Created PDF documents can be opened with Acrobat and Adobe Reader 50 and later) gtgt Namespace [ (Adobe) (Common) (10) ] OtherNamespaces [ ltlt AsReaderSpreads false CropImagesToFrames true ErrorControl WarnAndContinue FlattenerIgnoreSpreadOverrides false IncludeGuidesGrids false IncludeNonPrinting false IncludeSlug false Namespace [ (Adobe) (InDesign) (40) ] OmitPlacedBitmaps false OmitPlacedEPS false OmitPlacedPDF false SimulateOverprint Legacy gtgt ltlt AddBleedMarks false AddColorBars false AddCropMarks false AddPageInfo false AddRegMarks false ConvertColors ConvertToCMYK DestinationProfileName () DestinationProfileSelector DocumentCMYK Downsample16BitImages true FlattenerPreset ltlt PresetSelector MediumResolution gtgt FormElements false GenerateStructure false IncludeBookmarks false IncludeHyperlinks false IncludeInteractive false IncludeLayers false IncludeProfiles false MultimediaHandling UseObjectSettings Namespace [ (Adobe) (CreativeSuite) (20) ] PDFXOutputIntentProfileSelector DocumentCMYK PreserveEditing true UntaggedCMYKHandling LeaveUntagged UntaggedRGBHandling UseDocumentProfile UseDocumentBleed false gtgt ]gtgt setdistillerparamsltlt HWResolution [2400 2400] PageSize [612000 792000]gtgt setpagedevice
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 35
at Corus Edmonton where shewas the Ops Managerhellip Inaddition to his GSM responsi-bilities at X929 (CFEX)Calgary Gary Brasil is now alsothe National Sales Manager forthe Harvard grouphellip BroadcastEngineer Chris Terpsma theChief Engineer at VistaBroadcasting has moved tobecome responsible for techoperations at Harvardrsquos newstations in Edmonton and RedDeerhellip Angie Norton hasbecome the new Business Manager forHarvardrsquos Regina and Yorkton stationshellip AndChristian Hall in addition to his responsibilitiesas PDOps Mgr at X929 Calgary is nowProgram Manager for the Harvard AlbertaRadio cluster After 12-years Bill Toffan hasretuned to 1049 The Wolf Regina as PDMorning
Show Host He succeeded Chris White who recently joined theHarvard sales department after having been on the air for 15years and PD for the last three
Heather Ostertag is no longer PresidentCEO of FACTOR theFoundation Assisting Canadian Talent On Recordings Brian
Hetherman FACTORrsquos VP of Industry Affairshas assumed GM duties until anew president is appointedhellipEldon Duchscher after 21 yearswith the Saskatoon Media Groupmdashthe last few years as NewsDirectormdashhas resigned a moveprompted by an opportunity of-fered to his wife at the Universityof Calgary Duchscherrsquos NDposition at CJWW Country 600Magic 983929 The Bull wasfilled by Vanese Ferguson KateBuick after 15 years at CD 989Simcoe is now PDMidday Hostat K-Rock 1055 CharlottetownSucceeding her in mornings atSimcoe is Asta Syri who joinedGerry Hamill and Renee BerubeCD 989 VPGM Blair Daggetttook over PD responsibilitieson an interim basis AcadiaBroadcasting Thunder Bay PD
Sandra Dolynchuk resigned citing family reasonsShe returned to Winnipeg and joined K-Rock1007 as PDhellip A (CKVR-TV) Barrie AnchorLance Chilton after almost 12 years as even-ing news Anchor has moved on leaving thebroadcast business to try his hand in realestate Rhonda Messieh is the new MarketingManager at CHCH News Hamilton Prior tothat shersquod been Marketing Manager for CorusEntertainmentrsquos CMT Paul Timm has been ap-pointed Digital Accounts Manager for AstralRadio Manitobahellip CBC has appointed Greg Guyas the Senior Communications Officer for NovaScotia Guy has 23+ years experience at theHalifax Herald and with his own companyhellipDavid Magro is now responsible for imaging andcommercial production withinthe Rogers Radio Toronto clus-ter production department His20-year career includes stops atVirgin Radio 999 Toronto CorusToronto New Flow 935 Toronto
and Z103 Toronto Marvin Piuti is now ND at897 Sun FM (CJSUFM) Duncan Most recent-ly he was with CHEK-TV Victoria The New VImdashnow A (CIVI-TV)mdashVictoria and is an alumnusof Citytv TorontoMuchMusic He succeeded RicRathburn who retired Samantha Cook has suc-ceeded Brian Bolt as the Program Coordinator
for the radio broadcasting pro-gram at Hamiltonrsquos Mohawk College Cookbrings 10 years of broadcast experience to hernew position having worked at Country 953Hamilton Energy FM Toronto Kiss FM Torontoand YTVhellip Darryl Henry moved to 981 CHFIToronto after having done mid-days at Astralrsquos973 Torontohellip Stephen Smart formerly of CTVBritish Columbia has moved to become theLegislative Correspondent in Victoria for CBCTelevisionhellip Mastermind is no longer the after-noon Drive Host at Virgin Radio 98-5 CalgaryHolding that spot now is Simon Mitchell abroadcast veteran with stops in AustraliaVancouver and Victoriahellip Michael Lewis is nowChief Engineer at Starboard Communications inBelleville The former Rogers Radio Lethbridgeemployee also provides technical services toDAWG FM Ottawa
Will MacKay ex of Corus Radio Kitchener is the
Stephen Smart
VaneseFerguson
Gary Brasil
Christian Hall
Chris Terpsma Chris White
Bill Toffan
HeatherOstertag
Asta Syri
Kate Buick
EldonDuchscher
SandraDolynchuk
David Magro
Greg Guy
Marvin Piuti
Samantha Cook
Paul Timm
RhondaMessieh
Will MacKay
BDSept10qxdBD 19082010 1743 Page 35
36 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
new GMGSM at Newcaprsquos K-Rock 893 KentvilleMacKay with 15 years experience in sales andmarketing was a Senior Sales Rep with CorusTim Schutz ex MD at Jack FM Calgary is nowPDMD at Rogersrsquo 1077 The River LethbridgeAt Quebecor at least three new news employ-ees David Akin from Canwestrsquos Ottawa BureauBrian Lilley the Ottawa Bureau Chief at AstralRadio and Tobias Fisher most recently of theCBC They were hired as Quebecor anticipatedwinning a new specialty channel Sun TV NewshellipTV Journalists Herb Luft and John Grant retiredthis summer from CTV (CFCF-TV) MontrealLuft who started working at CFCF as a radionewscaster in 1971 and joined the TV stationfull-time in 1977 is the longest-serving reporterat CTV Montreal Grant had been CTV MontrealrsquosQuebec City Bureau Chief since 1996hellip At AstralTorontorsquos radio cluster layoffs included CFRBAssignment Editor Eileen Berardini eveningAnchor Bob Komsic weekend morning Host
John Donabie and Melissa Boyce (promotions) Vassilios Mimishas been appointed as the new North American BroadcastersAssociation Director of Technology Most recently Mimis servedas Director of Broadcast Technical Policy andPlanning with the Canadian Department ofIndustry 1007 HANK FM Winnipeg PD AbbeyWhite has become PD at sister Newcap stationsKG Country Red Deer and the Country Newcapstations in Brooks Drumheller Stettler andBlairmore Also at Newcaprsquos Southern AlbertaGroup Al Tompson MD and Morning ShowHost at Zed 99 Red Deer added PD for Zed99The Fox Brooks to his responsibilities FormerPD Brent Young is no longer with the organiza-tion Rob Leighton is Astral Radiorsquos new DigitalAccounts Manager for the BC Interior based inKelowna Leighton had been with Telus with anInternetinteractive sales and development back-ground While never in radio he grew up withit and learned vicariously through his fatherGord Leighton a well-known BC broadcast man-ager Also at Astral Radio Kelowna after 38years Ron Wittenberg has retired from broad-casting He began at CKNW New Westminsterthen migrated to the Okanagan roughly 30 yearsago to raise a family Since then hersquos been with the Kelownastations under numerous ownership changes After five yearsat Newcap stations in Halifax and Fredericton Jason ldquoJDrdquoDesrosiers has joined the Evanov Radio Group (ERG) in Halifax
He succeeds Angela Kelly as Promotions andMarketing Director and will also become APDat ERGrsquos second Halifax station expected tolaunch this fall Diane Boehme has been ap-pointed Exec VP Television for EBTV in TorontoEBTV is the banner under which it andBrightlight Pictures will work jointly in the pro-
duction and distribution of TV programming Her backgroundincludes Senior Director Independent Production at CHUMTelevision and Director Original Production at Astral Television At Canadarsquos Olympic Broadcast Media Consortium Gavin Rothhas been promoted to Sales VP and Christos Nikitopoulos to thenewly-created VP of Programming and Revenue Planning posi-tion Roth had been Senior Sales Director for the consortiumNikitopoulos was previously Senior Director of Programmingand Revenue Planning At Clear FM Winnipeg Laurie Jolicoeuris now the Promotion Director She moved from sister Rogersproperty Citytv Winnipeg where she was the Marketing EventsCoordinator Donald Nelson the Senior Broadcast Technologistat CBC Yellowknife transferred to CBC Windsor in the samecapacity Prior to joining CBC he was an Engineering Supervisorin Stamford Connecticut and alsoworked in Northern Canada as anengineering freelancerhellip The husbandand wife morning broadcast team ofBob Wallace and Diana Meder are nowwith Larche Communicationsrsquo new sta-tion 923 FM (CJOS-FM) Owen SoundBoth were most recently with BayshoreBroadcastingrsquos Mix 106 Owen Sound Meder isalso News Director Matt Mise PromotionDirector transferred from sister station KICX917 Sudbury GMGSM is Rob Brignell and PDis Don Vail both also previously employed byBayshore Broadcastinghellip KiSS 925 Torontorsquos newAfternoon Drive Announcer is JJ ex MorningShow Co-Host at The New Flow 935 Torontofor the past three years JJ was also on-air at theprevious incarnation of KiSS With his arrivalCash Conners moved to evenings
Lee Cornell has been appointed Group ProgramDirector at Evanov Radio Group based at theToronto head office Most recently he acted asVPAffiliate Relations International with USbased LDR (Listener Driven Radio) though hehas experience on several continents includingas Group Programmer and Manager in Australiathe UK and the US New PD at 917 The BounceEdmonton is Andy Winford ex of CBS Radio
Herb Luft
Cash Conners
Jason ldquoJDrdquoDesrosiers
Abbey White
Diana Meder ampBob Wallace
JJ
Diane Boehme
John Grant
Matt Mise
Tim Schutz
Rob Leighton
BDSept10qxdBD 19082010 1743 Page 36
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 37
Fresno Wendy Rose the Promotions Directorat Astral Radiorsquos CHAM amp CKOC Hamiltonmoved on after 11 years with the stations Shersquosnow Promotions and Marketing Manager atEvanov Communicationsrsquo FM92 The JewelNEWS COUNTRY AM 1380 Brantfordhellip DavidLindores became the Promotion Director atKiSS 925 981 CHFI Toronto at mid-Junemoving to the Rogers stationsfrom Astral Radio TorontoPrior Astral Lindores had beenwith Universal Music for 14years most of it overseeing theMarketing amp Promotion Depart-
ments of the companyrsquos central regionhellip KateMilton joined 1013 The BOUNCE Halifax asEvening Announcer She had been doing driveat Z103 Halifaxhellip Senior Maintenance Techni-cian Al Adachi after 38 years in broadcastinghas retired He started his career at CKY Winnipegand in 1976 moved to ITV now GlobalEdmontonhellip Jeremy Morrell is the New Manager
of Broadcast Technical Services at The WeatherNetwork Oakville Prior to his appointmentMorrell was Assistant Product Manager andbefore that a Team Leader for Technical Sales atRoss Videohellip David Kincaid after six years withCTV British Columbia and more than twodecades in news broadcasting has moved intoa new careerhellip Paul La Frenais has given uphis position at Novanet in Ajax due to LouGehrigrsquos disease more commonly known asALS His successor is Rod Ditz After 35 yearsat Rohde amp Schwarz including seven on theExecutive Board and five as its ChairmanMichael Vohrer retired On July 1 ManfredFleischmann became President and CEO Eric
Riehl joined Applied Electronics as a TechnologySales Representative Broadcast amp Post Produc-tion Division Riehlrsquos background includes anoperational and systems background in postaudio as well as customer support and salesexperience with editing systems storage solu-tions and broadcast automationarchiving
Kate Milton
Al Adachi
David Kincaid
David Lindores ManfredFleischmann
Wendy Rose
Eric Riehl
BDSept10qxdBD 19082010 1743 Page 37
(
~
~- ~ r~
l lo
~ - ~
~ ~
INNOVATION In TV Opt ics Since 1958
World-Class Lens Technology Local Technical Support Bilingual Local Factory Service Centre 1400 Courtneypark Drive I Mississauga Ontario I LST l H l (905) 795 -2012 I wwwcanonbroadcastcom
38 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Brian Spiers best known as the ex Grass ValleySales Manager for Canada (and based inToronto) moved to Gainesville FL to becomeVP Sales North America for Digital BroadcastInc
SIGN-OFFS
Murray Chercover 80 in Toronto of complica-tions following pneumonia The former CTVPresidentCEO retired in 1990 but continuedas a special consultant to CTV while develop-ing his own Chercover Communications Inaddition to an Emmy for his contributions tothe broadcasting industry Chercover collected
a number of personal honours during his career including theCAB Distinguished Service Gold Ribbon (1986) the CFTA GoldMedal for Lifetime Achievement (1988) a ldquoRockierdquo LifetimeAchievement Award from the Banff Television Festival and hewas named to the CAB Broadcast Hall of Fame in 1994
Myles Morton 85 at Belleville General HospitalMorton the owner of Quinte Broadcasting RadioGroup (CJBQMix 97Rock 107 Belleville) wasalso the former owner of the BellevilleIntelligencer newspaper and Cablevue the localcable company He had been in declininghealth for the past year
Jimmy Dean 81 suddenly at his home in Virginia The Countrymusic legend scored a 1 hit in 1961 with Big Bad John thesong that won him a Grammy Award
Randy Dewell 62 in Halifax of a heart attack and a series ofstrokes The former Halifax alderman award-winning broad-castermdashincluding the Ted Rogers SrVelma Rogers awardmdashandcivil servant had such stops in his on-air career as CFRA OttawaCHUM Toronto CKGM Montreal and CJCH Halifax
Wilbur ldquoWibrdquo Arnold Westby 78 of cancer inYorkton He was a Cameraman and the firstemployee hired at CKOS-TV Yorkton Thirty-fiveyears later he retired as GM His son MarcWestby is Manager Production amp Programmingat CHAT-TV Medicine Hat
John Delazzer suddenly of a heart attack inToronto Delazzer was the voice of TVO formany years and before that an Announcer atCKKW Kitchener
Irwin Barker 58 at Torontorsquos Princess MargaretHospital of a rare and aggressive cancer Barkerwas a writer for shows such as This Hour Has 22Minutes and The Rick Mercer Report Born inWinnipeg Barker worked as a public policy re-search consultant for Angus Reid and as a lec-turer in sociology at the University of Alberta
and the University of Manitoba
Gordon Allan Brady of cancer in the CentralOkanagan Hospice House In 1969 he startedCKQR Castlegar managing it through 1990when it was sold The station is now an Astralproperty
Brian Spiers
Phot
o co
urte
sy o
f Cas
tane
t
BDSept10qxdBD 19082010 1743 Page 38
r- --bull~
middot ~
This (~dilion is hlOllAhl lo you by
Applied Electronics Ltd Hammond Manufacturing Ltd
CBC Transmission lncospec Communications Inc
Canon Canada LARCAN
Davicom - a division of Comlab Linear Systems Ltd
Delco Wire amp Cable Ltd Nova net Communications Ltd
DEM Allen amp Associates Ltd Om neon
General Cable RCS Canada Ltd
Rohde amp Schwarz Canada Inc
Ross Video Ltd
S W Davis Broadcast Technical Services Ltd
Solutions Broadcast RF
Sonotechnique PJL Inc
Western Association of Broadcasters
f crnsidcbull1middot lhtbullstbull tmiddoto1111mnitmiddots lind lcnmiddot lintmiddot 111middotod11tmiddotls and stmiddot1middotktmiddots
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 39
One of those parameters that weall jabber about frequently in thetransmission game is Standing
Wave Ratio or SWR Itrsquos a pity that therersquosso much misunderstanding surroundingan essentially simple concept
Your transmitter is connected to yourantenna or load with a length of trans-mission line Transmission line theory tellsus that in an ideal lossless world if allthree of these items are perfectly matched(at 50 ohms or whatever) then all of theRF energy leaving the transmitter will ar-rive at the antenna and be radiated fromthere In the real world there will besome slight attenuation from the trans-mission line and some of the energythat does make it to the antenna will bereflected back to the transmitter by slightimpedance mismatch
The phase difference between the for-ward-going incident wave and the reflect-ed wave varies along the line but isconstant at any point on the line This iswhere the expression ldquoStanding Wavesrdquocomes frommdashalthough the waves actual-ly travel along the line the voltage nodesappear to be stationary
Where the voltages of the incidentand reflected waves are in phase there isa maximum and where they are out ofphase a minimum The Voltage StandingWave Ratio or VSWR is the ratio of themagnitude of the maximum voltage onthe line to the minimum There is also aCurrent Standing Wave Ratio which willhave the identical value so clearly the V
really) in dB But when we get right downto it a low value of return loss means thesame thing as a high value of SWRmdashtrouble coming up ahead fast
Those high SWR values mean that thepeak RF voltage at ldquonodesrdquo on the linewhere the forward and reflected voltagesadd in phase will be high As the wavesbounce back and forth repeatedly betweensource and load that voltage can becomevery high If it exceeds the dielectric break-down voltage of the line arcing willensue That Teflon insulation will breakdown to carbon and now we have ashort The short gives us another point ofhigh reflections and so the cycle contin-ues back towards the transmitter
Aside from the transmission line dam-age the transmitter doesnrsquot care much forthe mismatch either Again peak voltagesand currents are suddenly much higherthan planned for and will stress the ampli-fierrsquos components Even if the parts arenrsquotoverstressed to the point of failure effi-ciency drops and temperatures rise Atbroadcast power levels something gen-erally has to give pretty quickly Which iswhy so much attention has gone intoSWR detection and power foldback frommanufacturers
Dan Roach works at SW Davis BroadcastTechnical Services Ltd a contract engineer-ing firm based in Vancouver He may bereached at danbroadcasttechnicalcom
BY DAN ROACH
ENGINEERING
in VSWR is not needed and we can simpli-fy our expression to SWR without givingup anything (The continued popularityof that V in VSWR is another one of thegreat mysteries of our age)
A perfect load would result in anSWR of 100 an open circuit or a short atthe end of the line will give us an SWRnear infinity (there is some attenuationthat keeps us from getting all the waythere)
An alternate expression we donrsquot usemuch in broadcasting perhaps to ourown misfortune is Reflection Coefficientwhich is simply the ratio of the reflectedwave voltage to the forward wave volt-age A perfect match gives a reflectioncoefficient of 0 a short-circuit load has acoefficient of -10 and an open circuitrsquoscoefficient is +10 Conceptually this is alittle simpler to grasp than SWR But itamounts to the same thing
Next comes the very popular but per-haps overused expression of Return LossIf we take 20 times the logarithm of theratio of the magnitudes of the reflectedvoltage and the forward voltage we endup with a number in decibels that repre-sents the power ldquolostrdquo in the load betweenthe incident and reflected waves
One of my favourite textbooks de-scribes this whole concept as ldquosillyrdquoNevertheless it remains popular proba-bly because we all know how much engi-neers love to express things (all things
Reflections on standing waves
BDSept10qxdBD 19082010 1743 Page 39
The Davicom MAC wont
IIAC bull fi cf ons let you sleep
Its advanced filtermg un unless youre REALLY needed ctavicom
Intelligence amp Innovation t 1 418682 3380 i f 1418682 8996 www dav1comcom
The Western Association of Broadcastersthanks our valued sponsors who helped
make our 76th Annual Conferencesuch a success
Gold
Silver
Bronze
Patron
Platinum
A special thank you to the Delta Lodge at Kananaskis for being our long term hotel provider and sponsoringour early bird registration
Western Association of Broadcasters 2010 - 2011 Board of DirectorsRichard Kroeker President Mitch Bozak Past President Wade Moffatt Director Doug Gunn Director Tom Scott DirectorVic Dubois Director Tom Newton Director Neil Shewchuk Director Paula Davies Director Michael Olstrom Director
JOIN US JUNE 8 ndash 10 2011 IN BANFF ALBERTA TO CELEBRATE THE WABrsquoS 77TH ANNIVERSARY bull WWWWABCA
The Western Association of Broadcasterswould like to recognize and honour this
yearrsquos winners of the WAB Gold MedalAwards The Gold Medal Awards are presented to WABmember stations for outstanding contribution to the Canadianbroadcasting industry in the area of community service
The Radio Gold Medal winners for 2010 are
CKBI Prince AlbertGive a LittleLife Day
The Television Gold Medal winner for 2010 isCTV Edmonton for the Rink of Dreams
The Wolf 1049Regina ndash TheInterview
Al Thorgeirson
Menno Friesen
The 2010 Western Associationof Broadcasters Broadcaster ofthe Year is Al Thorgeirson
Menno Friesen is our newHonourary Life Member
The WAB 2010 BroadcastPartner of the Year isthe Kinsmen Foundationof Saskatchewan
BDSept10qxdBD 19082010 1743 Page 40
A
EOCUS 2010 CONFERENCE
The Foundation Assisting Canadian Talent on Recordings With Support From Canadas Private Radio Broadcasters
Citytv()oMNr
efA 1l
NewWap RADIO
ltvD
DDB0
~ -shyNovanet
rnmsmiddot
Omada
Globa~
RAWLCb RAD I 0
~ Piaain ~Technical
SlltyV~ s THE CANADIAN PRESS bull
0ROGERS
~ 2010 G0L0 ME0AL AWAR0
~
~ HARVARD
SONY
SaskTe ilsectbull
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 DAN ltFEFF004200720075006700200069006e0064007300740069006c006c0069006e006700650072006e0065002000740069006c0020006100740020006f007000720065007400740065002000410064006f006200650020005000440046002d0064006f006b0075006d0065006e007400650072002c0020006400650072002000620065006400730074002000650067006e006500720020007300690067002000740069006c002000700072006500700072006500730073002d007500640073006b007200690076006e0069006e00670020006100660020006800f8006a0020006b00760061006c0069007400650074002e0020004400650020006f007000720065007400740065006400650020005000440046002d0064006f006b0075006d0065006e0074006500720020006b0061006e002000e50062006e00650073002000690020004100630072006f00620061007400200065006c006c006500720020004100630072006f006200610074002000520065006100640065007200200035002e00300020006f00670020006e0079006500720065002egt DEU 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 ESP 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 ETI 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 FRA 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 GRE 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 HEB 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 HRV (Za stvaranje Adobe PDF dokumenata najpogodnijih za visokokvalitetni ispis prije tiskanja koristite ove postavke Stvoreni PDF dokumenti mogu se otvoriti Acrobat i Adobe Reader 50 i kasnijim verzijama) HUN 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 ITA 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 JPN ltFEFF9ad854c18cea306a30d730ea30d730ec30b951fa529b7528002000410064006f0062006500200050004400460020658766f8306e4f5c6210306b4f7f75283057307e305930023053306e8a2d5b9a30674f5c62103055308c305f0020005000440046002030d530a130a430eb306f3001004100630072006f0062006100740020304a30883073002000410064006f00620065002000520065006100640065007200200035002e003000204ee5964d3067958b304f30533068304c3067304d307e305930023053306e8a2d5b9a306b306f30d530a930f330c8306e57cb30818fbc307f304c5fc59808306730593002gt KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020ace0d488c9c80020c2dcd5d80020c778c1c4c5d00020ac00c7a50020c801d569d55c002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt LTH 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 LVI 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 NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken die zijn geoptimaliseerd voor prepress-afdrukken van hoge kwaliteit De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 POL 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 PTB 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 RUM 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 RUS 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 SKY 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 SLV 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 SUO 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 SVE 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36 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
new GMGSM at Newcaprsquos K-Rock 893 KentvilleMacKay with 15 years experience in sales andmarketing was a Senior Sales Rep with CorusTim Schutz ex MD at Jack FM Calgary is nowPDMD at Rogersrsquo 1077 The River LethbridgeAt Quebecor at least three new news employ-ees David Akin from Canwestrsquos Ottawa BureauBrian Lilley the Ottawa Bureau Chief at AstralRadio and Tobias Fisher most recently of theCBC They were hired as Quebecor anticipatedwinning a new specialty channel Sun TV NewshellipTV Journalists Herb Luft and John Grant retiredthis summer from CTV (CFCF-TV) MontrealLuft who started working at CFCF as a radionewscaster in 1971 and joined the TV stationfull-time in 1977 is the longest-serving reporterat CTV Montreal Grant had been CTV MontrealrsquosQuebec City Bureau Chief since 1996hellip At AstralTorontorsquos radio cluster layoffs included CFRBAssignment Editor Eileen Berardini eveningAnchor Bob Komsic weekend morning Host
John Donabie and Melissa Boyce (promotions) Vassilios Mimishas been appointed as the new North American BroadcastersAssociation Director of Technology Most recently Mimis servedas Director of Broadcast Technical Policy andPlanning with the Canadian Department ofIndustry 1007 HANK FM Winnipeg PD AbbeyWhite has become PD at sister Newcap stationsKG Country Red Deer and the Country Newcapstations in Brooks Drumheller Stettler andBlairmore Also at Newcaprsquos Southern AlbertaGroup Al Tompson MD and Morning ShowHost at Zed 99 Red Deer added PD for Zed99The Fox Brooks to his responsibilities FormerPD Brent Young is no longer with the organiza-tion Rob Leighton is Astral Radiorsquos new DigitalAccounts Manager for the BC Interior based inKelowna Leighton had been with Telus with anInternetinteractive sales and development back-ground While never in radio he grew up withit and learned vicariously through his fatherGord Leighton a well-known BC broadcast man-ager Also at Astral Radio Kelowna after 38years Ron Wittenberg has retired from broad-casting He began at CKNW New Westminsterthen migrated to the Okanagan roughly 30 yearsago to raise a family Since then hersquos been with the Kelownastations under numerous ownership changes After five yearsat Newcap stations in Halifax and Fredericton Jason ldquoJDrdquoDesrosiers has joined the Evanov Radio Group (ERG) in Halifax
He succeeds Angela Kelly as Promotions andMarketing Director and will also become APDat ERGrsquos second Halifax station expected tolaunch this fall Diane Boehme has been ap-pointed Exec VP Television for EBTV in TorontoEBTV is the banner under which it andBrightlight Pictures will work jointly in the pro-
duction and distribution of TV programming Her backgroundincludes Senior Director Independent Production at CHUMTelevision and Director Original Production at Astral Television At Canadarsquos Olympic Broadcast Media Consortium Gavin Rothhas been promoted to Sales VP and Christos Nikitopoulos to thenewly-created VP of Programming and Revenue Planning posi-tion Roth had been Senior Sales Director for the consortiumNikitopoulos was previously Senior Director of Programmingand Revenue Planning At Clear FM Winnipeg Laurie Jolicoeuris now the Promotion Director She moved from sister Rogersproperty Citytv Winnipeg where she was the Marketing EventsCoordinator Donald Nelson the Senior Broadcast Technologistat CBC Yellowknife transferred to CBC Windsor in the samecapacity Prior to joining CBC he was an Engineering Supervisorin Stamford Connecticut and alsoworked in Northern Canada as anengineering freelancerhellip The husbandand wife morning broadcast team ofBob Wallace and Diana Meder are nowwith Larche Communicationsrsquo new sta-tion 923 FM (CJOS-FM) Owen SoundBoth were most recently with BayshoreBroadcastingrsquos Mix 106 Owen Sound Meder isalso News Director Matt Mise PromotionDirector transferred from sister station KICX917 Sudbury GMGSM is Rob Brignell and PDis Don Vail both also previously employed byBayshore Broadcastinghellip KiSS 925 Torontorsquos newAfternoon Drive Announcer is JJ ex MorningShow Co-Host at The New Flow 935 Torontofor the past three years JJ was also on-air at theprevious incarnation of KiSS With his arrivalCash Conners moved to evenings
Lee Cornell has been appointed Group ProgramDirector at Evanov Radio Group based at theToronto head office Most recently he acted asVPAffiliate Relations International with USbased LDR (Listener Driven Radio) though hehas experience on several continents includingas Group Programmer and Manager in Australiathe UK and the US New PD at 917 The BounceEdmonton is Andy Winford ex of CBS Radio
Herb Luft
Cash Conners
Jason ldquoJDrdquoDesrosiers
Abbey White
Diana Meder ampBob Wallace
JJ
Diane Boehme
John Grant
Matt Mise
Tim Schutz
Rob Leighton
BDSept10qxdBD 19082010 1743 Page 36
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 37
Fresno Wendy Rose the Promotions Directorat Astral Radiorsquos CHAM amp CKOC Hamiltonmoved on after 11 years with the stations Shersquosnow Promotions and Marketing Manager atEvanov Communicationsrsquo FM92 The JewelNEWS COUNTRY AM 1380 Brantfordhellip DavidLindores became the Promotion Director atKiSS 925 981 CHFI Toronto at mid-Junemoving to the Rogers stationsfrom Astral Radio TorontoPrior Astral Lindores had beenwith Universal Music for 14years most of it overseeing theMarketing amp Promotion Depart-
ments of the companyrsquos central regionhellip KateMilton joined 1013 The BOUNCE Halifax asEvening Announcer She had been doing driveat Z103 Halifaxhellip Senior Maintenance Techni-cian Al Adachi after 38 years in broadcastinghas retired He started his career at CKY Winnipegand in 1976 moved to ITV now GlobalEdmontonhellip Jeremy Morrell is the New Manager
of Broadcast Technical Services at The WeatherNetwork Oakville Prior to his appointmentMorrell was Assistant Product Manager andbefore that a Team Leader for Technical Sales atRoss Videohellip David Kincaid after six years withCTV British Columbia and more than twodecades in news broadcasting has moved intoa new careerhellip Paul La Frenais has given uphis position at Novanet in Ajax due to LouGehrigrsquos disease more commonly known asALS His successor is Rod Ditz After 35 yearsat Rohde amp Schwarz including seven on theExecutive Board and five as its ChairmanMichael Vohrer retired On July 1 ManfredFleischmann became President and CEO Eric
Riehl joined Applied Electronics as a TechnologySales Representative Broadcast amp Post Produc-tion Division Riehlrsquos background includes anoperational and systems background in postaudio as well as customer support and salesexperience with editing systems storage solu-tions and broadcast automationarchiving
Kate Milton
Al Adachi
David Kincaid
David Lindores ManfredFleischmann
Wendy Rose
Eric Riehl
BDSept10qxdBD 19082010 1743 Page 37
(
~
~- ~ r~
l lo
~ - ~
~ ~
INNOVATION In TV Opt ics Since 1958
World-Class Lens Technology Local Technical Support Bilingual Local Factory Service Centre 1400 Courtneypark Drive I Mississauga Ontario I LST l H l (905) 795 -2012 I wwwcanonbroadcastcom
38 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Brian Spiers best known as the ex Grass ValleySales Manager for Canada (and based inToronto) moved to Gainesville FL to becomeVP Sales North America for Digital BroadcastInc
SIGN-OFFS
Murray Chercover 80 in Toronto of complica-tions following pneumonia The former CTVPresidentCEO retired in 1990 but continuedas a special consultant to CTV while develop-ing his own Chercover Communications Inaddition to an Emmy for his contributions tothe broadcasting industry Chercover collected
a number of personal honours during his career including theCAB Distinguished Service Gold Ribbon (1986) the CFTA GoldMedal for Lifetime Achievement (1988) a ldquoRockierdquo LifetimeAchievement Award from the Banff Television Festival and hewas named to the CAB Broadcast Hall of Fame in 1994
Myles Morton 85 at Belleville General HospitalMorton the owner of Quinte Broadcasting RadioGroup (CJBQMix 97Rock 107 Belleville) wasalso the former owner of the BellevilleIntelligencer newspaper and Cablevue the localcable company He had been in declininghealth for the past year
Jimmy Dean 81 suddenly at his home in Virginia The Countrymusic legend scored a 1 hit in 1961 with Big Bad John thesong that won him a Grammy Award
Randy Dewell 62 in Halifax of a heart attack and a series ofstrokes The former Halifax alderman award-winning broad-castermdashincluding the Ted Rogers SrVelma Rogers awardmdashandcivil servant had such stops in his on-air career as CFRA OttawaCHUM Toronto CKGM Montreal and CJCH Halifax
Wilbur ldquoWibrdquo Arnold Westby 78 of cancer inYorkton He was a Cameraman and the firstemployee hired at CKOS-TV Yorkton Thirty-fiveyears later he retired as GM His son MarcWestby is Manager Production amp Programmingat CHAT-TV Medicine Hat
John Delazzer suddenly of a heart attack inToronto Delazzer was the voice of TVO formany years and before that an Announcer atCKKW Kitchener
Irwin Barker 58 at Torontorsquos Princess MargaretHospital of a rare and aggressive cancer Barkerwas a writer for shows such as This Hour Has 22Minutes and The Rick Mercer Report Born inWinnipeg Barker worked as a public policy re-search consultant for Angus Reid and as a lec-turer in sociology at the University of Alberta
and the University of Manitoba
Gordon Allan Brady of cancer in the CentralOkanagan Hospice House In 1969 he startedCKQR Castlegar managing it through 1990when it was sold The station is now an Astralproperty
Brian Spiers
Phot
o co
urte
sy o
f Cas
tane
t
BDSept10qxdBD 19082010 1743 Page 38
r- --bull~
middot ~
This (~dilion is hlOllAhl lo you by
Applied Electronics Ltd Hammond Manufacturing Ltd
CBC Transmission lncospec Communications Inc
Canon Canada LARCAN
Davicom - a division of Comlab Linear Systems Ltd
Delco Wire amp Cable Ltd Nova net Communications Ltd
DEM Allen amp Associates Ltd Om neon
General Cable RCS Canada Ltd
Rohde amp Schwarz Canada Inc
Ross Video Ltd
S W Davis Broadcast Technical Services Ltd
Solutions Broadcast RF
Sonotechnique PJL Inc
Western Association of Broadcasters
f crnsidcbull1middot lhtbullstbull tmiddoto1111mnitmiddots lind lcnmiddot lintmiddot 111middotod11tmiddotls and stmiddot1middotktmiddots
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 39
One of those parameters that weall jabber about frequently in thetransmission game is Standing
Wave Ratio or SWR Itrsquos a pity that therersquosso much misunderstanding surroundingan essentially simple concept
Your transmitter is connected to yourantenna or load with a length of trans-mission line Transmission line theory tellsus that in an ideal lossless world if allthree of these items are perfectly matched(at 50 ohms or whatever) then all of theRF energy leaving the transmitter will ar-rive at the antenna and be radiated fromthere In the real world there will besome slight attenuation from the trans-mission line and some of the energythat does make it to the antenna will bereflected back to the transmitter by slightimpedance mismatch
The phase difference between the for-ward-going incident wave and the reflect-ed wave varies along the line but isconstant at any point on the line This iswhere the expression ldquoStanding Wavesrdquocomes frommdashalthough the waves actual-ly travel along the line the voltage nodesappear to be stationary
Where the voltages of the incidentand reflected waves are in phase there isa maximum and where they are out ofphase a minimum The Voltage StandingWave Ratio or VSWR is the ratio of themagnitude of the maximum voltage onthe line to the minimum There is also aCurrent Standing Wave Ratio which willhave the identical value so clearly the V
really) in dB But when we get right downto it a low value of return loss means thesame thing as a high value of SWRmdashtrouble coming up ahead fast
Those high SWR values mean that thepeak RF voltage at ldquonodesrdquo on the linewhere the forward and reflected voltagesadd in phase will be high As the wavesbounce back and forth repeatedly betweensource and load that voltage can becomevery high If it exceeds the dielectric break-down voltage of the line arcing willensue That Teflon insulation will breakdown to carbon and now we have ashort The short gives us another point ofhigh reflections and so the cycle contin-ues back towards the transmitter
Aside from the transmission line dam-age the transmitter doesnrsquot care much forthe mismatch either Again peak voltagesand currents are suddenly much higherthan planned for and will stress the ampli-fierrsquos components Even if the parts arenrsquotoverstressed to the point of failure effi-ciency drops and temperatures rise Atbroadcast power levels something gen-erally has to give pretty quickly Which iswhy so much attention has gone intoSWR detection and power foldback frommanufacturers
Dan Roach works at SW Davis BroadcastTechnical Services Ltd a contract engineer-ing firm based in Vancouver He may bereached at danbroadcasttechnicalcom
BY DAN ROACH
ENGINEERING
in VSWR is not needed and we can simpli-fy our expression to SWR without givingup anything (The continued popularityof that V in VSWR is another one of thegreat mysteries of our age)
A perfect load would result in anSWR of 100 an open circuit or a short atthe end of the line will give us an SWRnear infinity (there is some attenuationthat keeps us from getting all the waythere)
An alternate expression we donrsquot usemuch in broadcasting perhaps to ourown misfortune is Reflection Coefficientwhich is simply the ratio of the reflectedwave voltage to the forward wave volt-age A perfect match gives a reflectioncoefficient of 0 a short-circuit load has acoefficient of -10 and an open circuitrsquoscoefficient is +10 Conceptually this is alittle simpler to grasp than SWR But itamounts to the same thing
Next comes the very popular but per-haps overused expression of Return LossIf we take 20 times the logarithm of theratio of the magnitudes of the reflectedvoltage and the forward voltage we endup with a number in decibels that repre-sents the power ldquolostrdquo in the load betweenthe incident and reflected waves
One of my favourite textbooks de-scribes this whole concept as ldquosillyrdquoNevertheless it remains popular proba-bly because we all know how much engi-neers love to express things (all things
Reflections on standing waves
BDSept10qxdBD 19082010 1743 Page 39
The Davicom MAC wont
IIAC bull fi cf ons let you sleep
Its advanced filtermg un unless youre REALLY needed ctavicom
Intelligence amp Innovation t 1 418682 3380 i f 1418682 8996 www dav1comcom
The Western Association of Broadcastersthanks our valued sponsors who helped
make our 76th Annual Conferencesuch a success
Gold
Silver
Bronze
Patron
Platinum
A special thank you to the Delta Lodge at Kananaskis for being our long term hotel provider and sponsoringour early bird registration
Western Association of Broadcasters 2010 - 2011 Board of DirectorsRichard Kroeker President Mitch Bozak Past President Wade Moffatt Director Doug Gunn Director Tom Scott DirectorVic Dubois Director Tom Newton Director Neil Shewchuk Director Paula Davies Director Michael Olstrom Director
JOIN US JUNE 8 ndash 10 2011 IN BANFF ALBERTA TO CELEBRATE THE WABrsquoS 77TH ANNIVERSARY bull WWWWABCA
The Western Association of Broadcasterswould like to recognize and honour this
yearrsquos winners of the WAB Gold MedalAwards The Gold Medal Awards are presented to WABmember stations for outstanding contribution to the Canadianbroadcasting industry in the area of community service
The Radio Gold Medal winners for 2010 are
CKBI Prince AlbertGive a LittleLife Day
The Television Gold Medal winner for 2010 isCTV Edmonton for the Rink of Dreams
The Wolf 1049Regina ndash TheInterview
Al Thorgeirson
Menno Friesen
The 2010 Western Associationof Broadcasters Broadcaster ofthe Year is Al Thorgeirson
Menno Friesen is our newHonourary Life Member
The WAB 2010 BroadcastPartner of the Year isthe Kinsmen Foundationof Saskatchewan
BDSept10qxdBD 19082010 1743 Page 40
A
EOCUS 2010 CONFERENCE
The Foundation Assisting Canadian Talent on Recordings With Support From Canadas Private Radio Broadcasters
Citytv()oMNr
efA 1l
NewWap RADIO
ltvD
DDB0
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rnmsmiddot
Omada
Globa~
RAWLCb RAD I 0
~ Piaain ~Technical
SlltyV~ s THE CANADIAN PRESS bull
0ROGERS
~ 2010 G0L0 ME0AL AWAR0
~
~ HARVARD
SONY
SaskTe ilsectbull
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 BGR 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 CHS ltFEFF4f7f75288fd94e9b8bbe5b9a521b5efa7684002000410064006f006200650020005000440046002065876863900275284e8e9ad88d2891cf76845370524d53705237300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c676562535f00521b5efa768400200050004400460020658768633002gt CHT ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef69069752865bc9ad854c18cea76845370524d5370523786557406300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt CZE 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 DAN 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 DEU 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 ESP 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 ETI 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 FRA 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 GRE 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 HEB ltFEFF05D405E905EA05DE05E905D5002005D105D405D205D305E805D505EA002005D005DC05D4002005DB05D305D9002005DC05D905E605D505E8002005DE05E105DE05DB05D9002000410064006F006200650020005000440046002005D405DE05D505EA05D005DE05D905DD002005DC05D405D305E405E105EA002005E705D305DD002D05D305E405D505E1002005D005D905DB05D505EA05D905EA002E002005DE05E105DE05DB05D90020005000440046002005E905E005D505E605E805D5002005E005D905EA05E005D905DD002005DC05E405EA05D905D705D4002005D105D005DE05E605E205D505EA0020004100630072006F006200610074002005D5002D00410064006F00620065002000520065006100640065007200200035002E0030002005D505D205E805E105D005D505EA002005DE05EA05E705D305DE05D505EA002005D905D505EA05E8002E05D005DE05D905DD002005DC002D005000440046002F0058002D0033002C002005E205D905D905E005D5002005D105DE05D305E805D905DA002005DC05DE05E905EA05DE05E9002005E905DC0020004100630072006F006200610074002E002005DE05E105DE05DB05D90020005000440046002005E905E005D505E605E805D5002005E005D905EA05E005D905DD002005DC05E405EA05D905D705D4002005D105D005DE05E605E205D505EA0020004100630072006F006200610074002005D5002D00410064006F00620065002000520065006100640065007200200035002E0030002005D505D205E805E105D005D505EA002005DE05EA05E705D305DE05D505EA002005D905D505EA05E8002Egt HRV (Za stvaranje Adobe PDF dokumenata najpogodnijih za visokokvalitetni ispis prije tiskanja koristite ove postavke Stvoreni PDF dokumenti mogu se otvoriti Acrobat i Adobe Reader 50 i kasnijim verzijama) HUN ltFEFF004b0069007600e1006c00f30020006d0069006e0151007300e9006701710020006e0079006f006d00640061006900200065006c0151006b00e90073007a00ed007401510020006e0079006f006d00740061007400e100730068006f007a0020006c006500670069006e006b00e1006200620020006d0065006700660065006c0065006c0151002000410064006f00620065002000500044004600200064006f006b0075006d0065006e00740075006d006f006b0061007400200065007a0065006b006b0065006c0020006100200062006500e1006c006c00ed007400e10073006f006b006b0061006c0020006b00e90073007a00ed0074006800650074002e0020002000410020006c00e90074007200650068006f007a006f00740074002000500044004600200064006f006b0075006d0065006e00740075006d006f006b00200061007a0020004100630072006f006200610074002000e9007300200061007a002000410064006f00620065002000520065006100640065007200200035002e0030002c0020007600610067007900200061007a002000610074007400f3006c0020006b00e9007301510062006200690020007600650072007a006900f3006b006b0061006c0020006e00790069007400680061007400f3006b0020006d00650067002egt ITA 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 JPN ltFEFF9ad854c18cea306a30d730ea30d730ec30b951fa529b7528002000410064006f0062006500200050004400460020658766f8306e4f5c6210306b4f7f75283057307e305930023053306e8a2d5b9a30674f5c62103055308c305f0020005000440046002030d530a130a430eb306f3001004100630072006f0062006100740020304a30883073002000410064006f00620065002000520065006100640065007200200035002e003000204ee5964d3067958b304f30533068304c3067304d307e305930023053306e8a2d5b9a306b306f30d530a930f330c8306e57cb30818fbc307f304c5fc59808306730593002gt KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020ace0d488c9c80020c2dcd5d80020c778c1c4c5d00020ac00c7a50020c801d569d55c002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt LTH 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 LVI 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 NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken die zijn geoptimaliseerd voor prepress-afdrukken van hoge kwaliteit De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR ltFEFF004200720075006b00200064006900730073006500200069006e006e007300740069006c006c0069006e00670065006e0065002000740069006c002000e50020006f0070007000720065007400740065002000410064006f006200650020005000440046002d0064006f006b0075006d0065006e00740065007200200073006f006d00200065007200200062006500730074002000650067006e0065007400200066006f00720020006600f80072007400720079006b006b0073007500740073006b00720069006600740020006100760020006800f800790020006b00760061006c0069007400650074002e0020005000440046002d0064006f006b0075006d0065006e00740065006e00650020006b0061006e002000e50070006e00650073002000690020004100630072006f00620061007400200065006c006c00650072002000410064006f00620065002000520065006100640065007200200035002e003000200065006c006c00650072002000730065006e006500720065002egt POL 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 PTB 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 RUM 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 RUS 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 SKY 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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 37
Fresno Wendy Rose the Promotions Directorat Astral Radiorsquos CHAM amp CKOC Hamiltonmoved on after 11 years with the stations Shersquosnow Promotions and Marketing Manager atEvanov Communicationsrsquo FM92 The JewelNEWS COUNTRY AM 1380 Brantfordhellip DavidLindores became the Promotion Director atKiSS 925 981 CHFI Toronto at mid-Junemoving to the Rogers stationsfrom Astral Radio TorontoPrior Astral Lindores had beenwith Universal Music for 14years most of it overseeing theMarketing amp Promotion Depart-
ments of the companyrsquos central regionhellip KateMilton joined 1013 The BOUNCE Halifax asEvening Announcer She had been doing driveat Z103 Halifaxhellip Senior Maintenance Techni-cian Al Adachi after 38 years in broadcastinghas retired He started his career at CKY Winnipegand in 1976 moved to ITV now GlobalEdmontonhellip Jeremy Morrell is the New Manager
of Broadcast Technical Services at The WeatherNetwork Oakville Prior to his appointmentMorrell was Assistant Product Manager andbefore that a Team Leader for Technical Sales atRoss Videohellip David Kincaid after six years withCTV British Columbia and more than twodecades in news broadcasting has moved intoa new careerhellip Paul La Frenais has given uphis position at Novanet in Ajax due to LouGehrigrsquos disease more commonly known asALS His successor is Rod Ditz After 35 yearsat Rohde amp Schwarz including seven on theExecutive Board and five as its ChairmanMichael Vohrer retired On July 1 ManfredFleischmann became President and CEO Eric
Riehl joined Applied Electronics as a TechnologySales Representative Broadcast amp Post Produc-tion Division Riehlrsquos background includes anoperational and systems background in postaudio as well as customer support and salesexperience with editing systems storage solu-tions and broadcast automationarchiving
Kate Milton
Al Adachi
David Kincaid
David Lindores ManfredFleischmann
Wendy Rose
Eric Riehl
BDSept10qxdBD 19082010 1743 Page 37
(
~
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~ - ~
~ ~
INNOVATION In TV Opt ics Since 1958
World-Class Lens Technology Local Technical Support Bilingual Local Factory Service Centre 1400 Courtneypark Drive I Mississauga Ontario I LST l H l (905) 795 -2012 I wwwcanonbroadcastcom
38 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Brian Spiers best known as the ex Grass ValleySales Manager for Canada (and based inToronto) moved to Gainesville FL to becomeVP Sales North America for Digital BroadcastInc
SIGN-OFFS
Murray Chercover 80 in Toronto of complica-tions following pneumonia The former CTVPresidentCEO retired in 1990 but continuedas a special consultant to CTV while develop-ing his own Chercover Communications Inaddition to an Emmy for his contributions tothe broadcasting industry Chercover collected
a number of personal honours during his career including theCAB Distinguished Service Gold Ribbon (1986) the CFTA GoldMedal for Lifetime Achievement (1988) a ldquoRockierdquo LifetimeAchievement Award from the Banff Television Festival and hewas named to the CAB Broadcast Hall of Fame in 1994
Myles Morton 85 at Belleville General HospitalMorton the owner of Quinte Broadcasting RadioGroup (CJBQMix 97Rock 107 Belleville) wasalso the former owner of the BellevilleIntelligencer newspaper and Cablevue the localcable company He had been in declininghealth for the past year
Jimmy Dean 81 suddenly at his home in Virginia The Countrymusic legend scored a 1 hit in 1961 with Big Bad John thesong that won him a Grammy Award
Randy Dewell 62 in Halifax of a heart attack and a series ofstrokes The former Halifax alderman award-winning broad-castermdashincluding the Ted Rogers SrVelma Rogers awardmdashandcivil servant had such stops in his on-air career as CFRA OttawaCHUM Toronto CKGM Montreal and CJCH Halifax
Wilbur ldquoWibrdquo Arnold Westby 78 of cancer inYorkton He was a Cameraman and the firstemployee hired at CKOS-TV Yorkton Thirty-fiveyears later he retired as GM His son MarcWestby is Manager Production amp Programmingat CHAT-TV Medicine Hat
John Delazzer suddenly of a heart attack inToronto Delazzer was the voice of TVO formany years and before that an Announcer atCKKW Kitchener
Irwin Barker 58 at Torontorsquos Princess MargaretHospital of a rare and aggressive cancer Barkerwas a writer for shows such as This Hour Has 22Minutes and The Rick Mercer Report Born inWinnipeg Barker worked as a public policy re-search consultant for Angus Reid and as a lec-turer in sociology at the University of Alberta
and the University of Manitoba
Gordon Allan Brady of cancer in the CentralOkanagan Hospice House In 1969 he startedCKQR Castlegar managing it through 1990when it was sold The station is now an Astralproperty
Brian Spiers
Phot
o co
urte
sy o
f Cas
tane
t
BDSept10qxdBD 19082010 1743 Page 38
r- --bull~
middot ~
This (~dilion is hlOllAhl lo you by
Applied Electronics Ltd Hammond Manufacturing Ltd
CBC Transmission lncospec Communications Inc
Canon Canada LARCAN
Davicom - a division of Comlab Linear Systems Ltd
Delco Wire amp Cable Ltd Nova net Communications Ltd
DEM Allen amp Associates Ltd Om neon
General Cable RCS Canada Ltd
Rohde amp Schwarz Canada Inc
Ross Video Ltd
S W Davis Broadcast Technical Services Ltd
Solutions Broadcast RF
Sonotechnique PJL Inc
Western Association of Broadcasters
f crnsidcbull1middot lhtbullstbull tmiddoto1111mnitmiddots lind lcnmiddot lintmiddot 111middotod11tmiddotls and stmiddot1middotktmiddots
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 39
One of those parameters that weall jabber about frequently in thetransmission game is Standing
Wave Ratio or SWR Itrsquos a pity that therersquosso much misunderstanding surroundingan essentially simple concept
Your transmitter is connected to yourantenna or load with a length of trans-mission line Transmission line theory tellsus that in an ideal lossless world if allthree of these items are perfectly matched(at 50 ohms or whatever) then all of theRF energy leaving the transmitter will ar-rive at the antenna and be radiated fromthere In the real world there will besome slight attenuation from the trans-mission line and some of the energythat does make it to the antenna will bereflected back to the transmitter by slightimpedance mismatch
The phase difference between the for-ward-going incident wave and the reflect-ed wave varies along the line but isconstant at any point on the line This iswhere the expression ldquoStanding Wavesrdquocomes frommdashalthough the waves actual-ly travel along the line the voltage nodesappear to be stationary
Where the voltages of the incidentand reflected waves are in phase there isa maximum and where they are out ofphase a minimum The Voltage StandingWave Ratio or VSWR is the ratio of themagnitude of the maximum voltage onthe line to the minimum There is also aCurrent Standing Wave Ratio which willhave the identical value so clearly the V
really) in dB But when we get right downto it a low value of return loss means thesame thing as a high value of SWRmdashtrouble coming up ahead fast
Those high SWR values mean that thepeak RF voltage at ldquonodesrdquo on the linewhere the forward and reflected voltagesadd in phase will be high As the wavesbounce back and forth repeatedly betweensource and load that voltage can becomevery high If it exceeds the dielectric break-down voltage of the line arcing willensue That Teflon insulation will breakdown to carbon and now we have ashort The short gives us another point ofhigh reflections and so the cycle contin-ues back towards the transmitter
Aside from the transmission line dam-age the transmitter doesnrsquot care much forthe mismatch either Again peak voltagesand currents are suddenly much higherthan planned for and will stress the ampli-fierrsquos components Even if the parts arenrsquotoverstressed to the point of failure effi-ciency drops and temperatures rise Atbroadcast power levels something gen-erally has to give pretty quickly Which iswhy so much attention has gone intoSWR detection and power foldback frommanufacturers
Dan Roach works at SW Davis BroadcastTechnical Services Ltd a contract engineer-ing firm based in Vancouver He may bereached at danbroadcasttechnicalcom
BY DAN ROACH
ENGINEERING
in VSWR is not needed and we can simpli-fy our expression to SWR without givingup anything (The continued popularityof that V in VSWR is another one of thegreat mysteries of our age)
A perfect load would result in anSWR of 100 an open circuit or a short atthe end of the line will give us an SWRnear infinity (there is some attenuationthat keeps us from getting all the waythere)
An alternate expression we donrsquot usemuch in broadcasting perhaps to ourown misfortune is Reflection Coefficientwhich is simply the ratio of the reflectedwave voltage to the forward wave volt-age A perfect match gives a reflectioncoefficient of 0 a short-circuit load has acoefficient of -10 and an open circuitrsquoscoefficient is +10 Conceptually this is alittle simpler to grasp than SWR But itamounts to the same thing
Next comes the very popular but per-haps overused expression of Return LossIf we take 20 times the logarithm of theratio of the magnitudes of the reflectedvoltage and the forward voltage we endup with a number in decibels that repre-sents the power ldquolostrdquo in the load betweenthe incident and reflected waves
One of my favourite textbooks de-scribes this whole concept as ldquosillyrdquoNevertheless it remains popular proba-bly because we all know how much engi-neers love to express things (all things
Reflections on standing waves
BDSept10qxdBD 19082010 1743 Page 39
The Davicom MAC wont
IIAC bull fi cf ons let you sleep
Its advanced filtermg un unless youre REALLY needed ctavicom
Intelligence amp Innovation t 1 418682 3380 i f 1418682 8996 www dav1comcom
The Western Association of Broadcastersthanks our valued sponsors who helped
make our 76th Annual Conferencesuch a success
Gold
Silver
Bronze
Patron
Platinum
A special thank you to the Delta Lodge at Kananaskis for being our long term hotel provider and sponsoringour early bird registration
Western Association of Broadcasters 2010 - 2011 Board of DirectorsRichard Kroeker President Mitch Bozak Past President Wade Moffatt Director Doug Gunn Director Tom Scott DirectorVic Dubois Director Tom Newton Director Neil Shewchuk Director Paula Davies Director Michael Olstrom Director
JOIN US JUNE 8 ndash 10 2011 IN BANFF ALBERTA TO CELEBRATE THE WABrsquoS 77TH ANNIVERSARY bull WWWWABCA
The Western Association of Broadcasterswould like to recognize and honour this
yearrsquos winners of the WAB Gold MedalAwards The Gold Medal Awards are presented to WABmember stations for outstanding contribution to the Canadianbroadcasting industry in the area of community service
The Radio Gold Medal winners for 2010 are
CKBI Prince AlbertGive a LittleLife Day
The Television Gold Medal winner for 2010 isCTV Edmonton for the Rink of Dreams
The Wolf 1049Regina ndash TheInterview
Al Thorgeirson
Menno Friesen
The 2010 Western Associationof Broadcasters Broadcaster ofthe Year is Al Thorgeirson
Menno Friesen is our newHonourary Life Member
The WAB 2010 BroadcastPartner of the Year isthe Kinsmen Foundationof Saskatchewan
BDSept10qxdBD 19082010 1743 Page 40
A
EOCUS 2010 CONFERENCE
The Foundation Assisting Canadian Talent on Recordings With Support From Canadas Private Radio Broadcasters
Citytv()oMNr
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NewWap RADIO
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~ Piaain ~Technical
SlltyV~ s THE CANADIAN PRESS bull
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~ 2010 G0L0 ME0AL AWAR0
~
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SONY
SaskTe ilsectbull
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ltFEFF04180437043f043e043b043704320430043904420435002004420435043704380020043d0430044104420440043e0439043a0438002c00200437043000200434043000200441044a0437043404300432043004420435002000410064006f00620065002000500044004600200434043e043a0443043c0435043d04420438002c0020043c0430043a04410438043c0430043b043d043e0020043f044004380433043e04340435043d04380020043704300020043204380441043e043a043e043a0430044704350441044204320435043d0020043f04350447043004420020043704300020043f044004350434043f0435044704300442043d04300020043f043e04340433043e0442043e0432043a0430002e002000200421044a04370434043004340435043d043804420435002000500044004600200434043e043a0443043c0435043d044204380020043c043e0433043004420020043404300020044104350020043e0442043204300440044f0442002004410020004100630072006f00620061007400200438002000410064006f00620065002000520065006100640065007200200035002e00300020043800200441043b0435043404320430044904380020043204350440044104380438002egt CHS ltFEFF4f7f75288fd94e9b8bbe5b9a521b5efa7684002000410064006f006200650020005000440046002065876863900275284e8e9ad88d2891cf76845370524d53705237300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c676562535f00521b5efa768400200050004400460020658768633002gt CHT ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef69069752865bc9ad854c18cea76845370524d5370523786557406300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt CZE 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 DAN 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 DEU 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 ESP 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 ETI 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 FRA 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 GRE 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 HEB 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 HRV (Za stvaranje Adobe PDF dokumenata najpogodnijih za visokokvalitetni ispis prije tiskanja koristite ove postavke Stvoreni PDF dokumenti mogu se otvoriti Acrobat i Adobe Reader 50 i kasnijim verzijama) HUN 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 ITA 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 JPN ltFEFF9ad854c18cea306a30d730ea30d730ec30b951fa529b7528002000410064006f0062006500200050004400460020658766f8306e4f5c6210306b4f7f75283057307e305930023053306e8a2d5b9a30674f5c62103055308c305f0020005000440046002030d530a130a430eb306f3001004100630072006f0062006100740020304a30883073002000410064006f00620065002000520065006100640065007200200035002e003000204ee5964d3067958b304f30533068304c3067304d307e305930023053306e8a2d5b9a306b306f30d530a930f330c8306e57cb30818fbc307f304c5fc59808306730593002gt KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020ace0d488c9c80020c2dcd5d80020c778c1c4c5d00020ac00c7a50020c801d569d55c002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt LTH 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 LVI ltFEFF0049007a006d0061006e0074006f006a00690065007400200161006f00730020006900650073007400610074012b006a0075006d00750073002c0020006c0061006900200076006500690064006f00740075002000410064006f00620065002000500044004600200064006f006b0075006d0065006e007400750073002c0020006b006100730020006900720020012b00700061016100690020007000690065006d01130072006f00740069002000610075006700730074006100730020006b00760061006c0069007401010074006500730020007000690072006d007300690065007300700069006501610061006e006100730020006400720075006b00610069002e00200049007a0076006500690064006f006a006900650074002000500044004600200064006f006b0075006d0065006e007400750073002c0020006b006f002000760061007200200061007400760113007200740020006100720020004100630072006f00620061007400200075006e002000410064006f00620065002000520065006100640065007200200035002e0030002c0020006b0101002000610072012b00200074006f0020006a00610075006e0101006b0101006d002000760065007200730069006a0101006d002egt NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken die zijn geoptimaliseerd voor prepress-afdrukken van hoge kwaliteit De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 POL ltFEFF0055007300740061007700690065006e0069006100200064006f002000740077006f0072007a0065006e0069006100200064006f006b0075006d0065006e007400f300770020005000440046002000700072007a0065007a006e00610063007a006f006e00790063006800200064006f002000770079006400720075006b00f30077002000770020007700790073006f006b00690065006a0020006a0061006b006f015b00630069002e002000200044006f006b0075006d0065006e0074007900200050004400460020006d006f017c006e00610020006f007400770069006500720061010700200077002000700072006f006700720061006d006900650020004100630072006f00620061007400200069002000410064006f00620065002000520065006100640065007200200035002e0030002000690020006e006f00770073007a0079006d002egt PTB 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 RUM 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 RUS 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 SKY ltFEFF0054006900650074006f0020006e006100730074006100760065006e0069006100200070006f0075017e0069007400650020006e00610020007600790074007600e100720061006e0069006500200064006f006b0075006d0065006e0074006f0076002000410064006f006200650020005000440046002c0020006b0074006f007200e90020007300610020006e0061006a006c0065007001610069006500200068006f0064006900610020006e00610020006b00760061006c00690074006e00fa00200074006c0061010d00200061002000700072006500700072006500730073002e00200056007900740076006f00720065006e00e900200064006f006b0075006d0065006e007400790020005000440046002000620075006400650020006d006f017e006e00e90020006f00740076006f00720069016500200076002000700072006f006700720061006d006f006300680020004100630072006f00620061007400200061002000410064006f00620065002000520065006100640065007200200035002e0030002000610020006e006f0076016100ed00630068002egt SLV 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38 BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010
Brian Spiers best known as the ex Grass ValleySales Manager for Canada (and based inToronto) moved to Gainesville FL to becomeVP Sales North America for Digital BroadcastInc
SIGN-OFFS
Murray Chercover 80 in Toronto of complica-tions following pneumonia The former CTVPresidentCEO retired in 1990 but continuedas a special consultant to CTV while develop-ing his own Chercover Communications Inaddition to an Emmy for his contributions tothe broadcasting industry Chercover collected
a number of personal honours during his career including theCAB Distinguished Service Gold Ribbon (1986) the CFTA GoldMedal for Lifetime Achievement (1988) a ldquoRockierdquo LifetimeAchievement Award from the Banff Television Festival and hewas named to the CAB Broadcast Hall of Fame in 1994
Myles Morton 85 at Belleville General HospitalMorton the owner of Quinte Broadcasting RadioGroup (CJBQMix 97Rock 107 Belleville) wasalso the former owner of the BellevilleIntelligencer newspaper and Cablevue the localcable company He had been in declininghealth for the past year
Jimmy Dean 81 suddenly at his home in Virginia The Countrymusic legend scored a 1 hit in 1961 with Big Bad John thesong that won him a Grammy Award
Randy Dewell 62 in Halifax of a heart attack and a series ofstrokes The former Halifax alderman award-winning broad-castermdashincluding the Ted Rogers SrVelma Rogers awardmdashandcivil servant had such stops in his on-air career as CFRA OttawaCHUM Toronto CKGM Montreal and CJCH Halifax
Wilbur ldquoWibrdquo Arnold Westby 78 of cancer inYorkton He was a Cameraman and the firstemployee hired at CKOS-TV Yorkton Thirty-fiveyears later he retired as GM His son MarcWestby is Manager Production amp Programmingat CHAT-TV Medicine Hat
John Delazzer suddenly of a heart attack inToronto Delazzer was the voice of TVO formany years and before that an Announcer atCKKW Kitchener
Irwin Barker 58 at Torontorsquos Princess MargaretHospital of a rare and aggressive cancer Barkerwas a writer for shows such as This Hour Has 22Minutes and The Rick Mercer Report Born inWinnipeg Barker worked as a public policy re-search consultant for Angus Reid and as a lec-turer in sociology at the University of Alberta
and the University of Manitoba
Gordon Allan Brady of cancer in the CentralOkanagan Hospice House In 1969 he startedCKQR Castlegar managing it through 1990when it was sold The station is now an Astralproperty
Brian Spiers
Phot
o co
urte
sy o
f Cas
tane
t
BDSept10qxdBD 19082010 1743 Page 38
r- --bull~
middot ~
This (~dilion is hlOllAhl lo you by
Applied Electronics Ltd Hammond Manufacturing Ltd
CBC Transmission lncospec Communications Inc
Canon Canada LARCAN
Davicom - a division of Comlab Linear Systems Ltd
Delco Wire amp Cable Ltd Nova net Communications Ltd
DEM Allen amp Associates Ltd Om neon
General Cable RCS Canada Ltd
Rohde amp Schwarz Canada Inc
Ross Video Ltd
S W Davis Broadcast Technical Services Ltd
Solutions Broadcast RF
Sonotechnique PJL Inc
Western Association of Broadcasters
f crnsidcbull1middot lhtbullstbull tmiddoto1111mnitmiddots lind lcnmiddot lintmiddot 111middotod11tmiddotls and stmiddot1middotktmiddots
BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 39
One of those parameters that weall jabber about frequently in thetransmission game is Standing
Wave Ratio or SWR Itrsquos a pity that therersquosso much misunderstanding surroundingan essentially simple concept
Your transmitter is connected to yourantenna or load with a length of trans-mission line Transmission line theory tellsus that in an ideal lossless world if allthree of these items are perfectly matched(at 50 ohms or whatever) then all of theRF energy leaving the transmitter will ar-rive at the antenna and be radiated fromthere In the real world there will besome slight attenuation from the trans-mission line and some of the energythat does make it to the antenna will bereflected back to the transmitter by slightimpedance mismatch
The phase difference between the for-ward-going incident wave and the reflect-ed wave varies along the line but isconstant at any point on the line This iswhere the expression ldquoStanding Wavesrdquocomes frommdashalthough the waves actual-ly travel along the line the voltage nodesappear to be stationary
Where the voltages of the incidentand reflected waves are in phase there isa maximum and where they are out ofphase a minimum The Voltage StandingWave Ratio or VSWR is the ratio of themagnitude of the maximum voltage onthe line to the minimum There is also aCurrent Standing Wave Ratio which willhave the identical value so clearly the V
really) in dB But when we get right downto it a low value of return loss means thesame thing as a high value of SWRmdashtrouble coming up ahead fast
Those high SWR values mean that thepeak RF voltage at ldquonodesrdquo on the linewhere the forward and reflected voltagesadd in phase will be high As the wavesbounce back and forth repeatedly betweensource and load that voltage can becomevery high If it exceeds the dielectric break-down voltage of the line arcing willensue That Teflon insulation will breakdown to carbon and now we have ashort The short gives us another point ofhigh reflections and so the cycle contin-ues back towards the transmitter
Aside from the transmission line dam-age the transmitter doesnrsquot care much forthe mismatch either Again peak voltagesand currents are suddenly much higherthan planned for and will stress the ampli-fierrsquos components Even if the parts arenrsquotoverstressed to the point of failure effi-ciency drops and temperatures rise Atbroadcast power levels something gen-erally has to give pretty quickly Which iswhy so much attention has gone intoSWR detection and power foldback frommanufacturers
Dan Roach works at SW Davis BroadcastTechnical Services Ltd a contract engineer-ing firm based in Vancouver He may bereached at danbroadcasttechnicalcom
BY DAN ROACH
ENGINEERING
in VSWR is not needed and we can simpli-fy our expression to SWR without givingup anything (The continued popularityof that V in VSWR is another one of thegreat mysteries of our age)
A perfect load would result in anSWR of 100 an open circuit or a short atthe end of the line will give us an SWRnear infinity (there is some attenuationthat keeps us from getting all the waythere)
An alternate expression we donrsquot usemuch in broadcasting perhaps to ourown misfortune is Reflection Coefficientwhich is simply the ratio of the reflectedwave voltage to the forward wave volt-age A perfect match gives a reflectioncoefficient of 0 a short-circuit load has acoefficient of -10 and an open circuitrsquoscoefficient is +10 Conceptually this is alittle simpler to grasp than SWR But itamounts to the same thing
Next comes the very popular but per-haps overused expression of Return LossIf we take 20 times the logarithm of theratio of the magnitudes of the reflectedvoltage and the forward voltage we endup with a number in decibels that repre-sents the power ldquolostrdquo in the load betweenthe incident and reflected waves
One of my favourite textbooks de-scribes this whole concept as ldquosillyrdquoNevertheless it remains popular proba-bly because we all know how much engi-neers love to express things (all things
Reflections on standing waves
BDSept10qxdBD 19082010 1743 Page 39
The Davicom MAC wont
IIAC bull fi cf ons let you sleep
Its advanced filtermg un unless youre REALLY needed ctavicom
Intelligence amp Innovation t 1 418682 3380 i f 1418682 8996 www dav1comcom
The Western Association of Broadcastersthanks our valued sponsors who helped
make our 76th Annual Conferencesuch a success
Gold
Silver
Bronze
Patron
Platinum
A special thank you to the Delta Lodge at Kananaskis for being our long term hotel provider and sponsoringour early bird registration
Western Association of Broadcasters 2010 - 2011 Board of DirectorsRichard Kroeker President Mitch Bozak Past President Wade Moffatt Director Doug Gunn Director Tom Scott DirectorVic Dubois Director Tom Newton Director Neil Shewchuk Director Paula Davies Director Michael Olstrom Director
JOIN US JUNE 8 ndash 10 2011 IN BANFF ALBERTA TO CELEBRATE THE WABrsquoS 77TH ANNIVERSARY bull WWWWABCA
The Western Association of Broadcasterswould like to recognize and honour this
yearrsquos winners of the WAB Gold MedalAwards The Gold Medal Awards are presented to WABmember stations for outstanding contribution to the Canadianbroadcasting industry in the area of community service
The Radio Gold Medal winners for 2010 are
CKBI Prince AlbertGive a LittleLife Day
The Television Gold Medal winner for 2010 isCTV Edmonton for the Rink of Dreams
The Wolf 1049Regina ndash TheInterview
Al Thorgeirson
Menno Friesen
The 2010 Western Associationof Broadcasters Broadcaster ofthe Year is Al Thorgeirson
Menno Friesen is our newHonourary Life Member
The WAB 2010 BroadcastPartner of the Year isthe Kinsmen Foundationof Saskatchewan
BDSept10qxdBD 19082010 1743 Page 40
A
EOCUS 2010 CONFERENCE
The Foundation Assisting Canadian Talent on Recordings With Support From Canadas Private Radio Broadcasters
Citytv()oMNr
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NewWap RADIO
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Globa~
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~ Piaain ~Technical
SlltyV~ s THE CANADIAN PRESS bull
0ROGERS
~ 2010 G0L0 ME0AL AWAR0
~
~ HARVARD
SONY
SaskTe ilsectbull
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 DEU 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 ESP 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 ETI 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 FRA 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 GRE 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 HEB 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 HRV (Za stvaranje Adobe PDF dokumenata najpogodnijih za visokokvalitetni ispis prije tiskanja koristite ove postavke Stvoreni PDF dokumenti mogu se otvoriti Acrobat i Adobe Reader 50 i kasnijim verzijama) HUN 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 ITA 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 JPN ltFEFF9ad854c18cea306a30d730ea30d730ec30b951fa529b7528002000410064006f0062006500200050004400460020658766f8306e4f5c6210306b4f7f75283057307e305930023053306e8a2d5b9a30674f5c62103055308c305f0020005000440046002030d530a130a430eb306f3001004100630072006f0062006100740020304a30883073002000410064006f00620065002000520065006100640065007200200035002e003000204ee5964d3067958b304f30533068304c3067304d307e305930023053306e8a2d5b9a306b306f30d530a930f330c8306e57cb30818fbc307f304c5fc59808306730593002gt KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020ace0d488c9c80020c2dcd5d80020c778c1c4c5d00020ac00c7a50020c801d569d55c002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt LTH 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 LVI 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 NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken die zijn geoptimaliseerd voor prepress-afdrukken van hoge kwaliteit De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 POL 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 PTB ltFEFF005500740069006c0069007a006500200065007300730061007300200063006f006e00660069006700750072006100e700f50065007300200064006500200066006f0072006d00610020006100200063007200690061007200200064006f00630075006d0065006e0074006f0073002000410064006f0062006500200050004400460020006d00610069007300200061006400650071007500610064006f00730020007000610072006100200070007200e9002d0069006d0070007200650073007300f50065007300200064006500200061006c007400610020007100750061006c00690064006100640065002e0020004f007300200064006f00630075006d0065006e0074006f00730020005000440046002000630072006900610064006f007300200070006f00640065006d0020007300650072002000610062006500720074006f007300200063006f006d0020006f0020004100630072006f006200610074002000650020006f002000410064006f00620065002000520065006100640065007200200035002e0030002000650020007600650072007300f50065007300200070006f00730074006500720069006f007200650073002egt RUM 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 RUS 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 SKY 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 SLV 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 SUO 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 SVE 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BROADCAST DIALOGUEmdashThe Voice of Broadcasting in Canada SEPTEMBER 2010 39
One of those parameters that weall jabber about frequently in thetransmission game is Standing
Wave Ratio or SWR Itrsquos a pity that therersquosso much misunderstanding surroundingan essentially simple concept
Your transmitter is connected to yourantenna or load with a length of trans-mission line Transmission line theory tellsus that in an ideal lossless world if allthree of these items are perfectly matched(at 50 ohms or whatever) then all of theRF energy leaving the transmitter will ar-rive at the antenna and be radiated fromthere In the real world there will besome slight attenuation from the trans-mission line and some of the energythat does make it to the antenna will bereflected back to the transmitter by slightimpedance mismatch
The phase difference between the for-ward-going incident wave and the reflect-ed wave varies along the line but isconstant at any point on the line This iswhere the expression ldquoStanding Wavesrdquocomes frommdashalthough the waves actual-ly travel along the line the voltage nodesappear to be stationary
Where the voltages of the incidentand reflected waves are in phase there isa maximum and where they are out ofphase a minimum The Voltage StandingWave Ratio or VSWR is the ratio of themagnitude of the maximum voltage onthe line to the minimum There is also aCurrent Standing Wave Ratio which willhave the identical value so clearly the V
really) in dB But when we get right downto it a low value of return loss means thesame thing as a high value of SWRmdashtrouble coming up ahead fast
Those high SWR values mean that thepeak RF voltage at ldquonodesrdquo on the linewhere the forward and reflected voltagesadd in phase will be high As the wavesbounce back and forth repeatedly betweensource and load that voltage can becomevery high If it exceeds the dielectric break-down voltage of the line arcing willensue That Teflon insulation will breakdown to carbon and now we have ashort The short gives us another point ofhigh reflections and so the cycle contin-ues back towards the transmitter
Aside from the transmission line dam-age the transmitter doesnrsquot care much forthe mismatch either Again peak voltagesand currents are suddenly much higherthan planned for and will stress the ampli-fierrsquos components Even if the parts arenrsquotoverstressed to the point of failure effi-ciency drops and temperatures rise Atbroadcast power levels something gen-erally has to give pretty quickly Which iswhy so much attention has gone intoSWR detection and power foldback frommanufacturers
Dan Roach works at SW Davis BroadcastTechnical Services Ltd a contract engineer-ing firm based in Vancouver He may bereached at danbroadcasttechnicalcom
BY DAN ROACH
ENGINEERING
in VSWR is not needed and we can simpli-fy our expression to SWR without givingup anything (The continued popularityof that V in VSWR is another one of thegreat mysteries of our age)
A perfect load would result in anSWR of 100 an open circuit or a short atthe end of the line will give us an SWRnear infinity (there is some attenuationthat keeps us from getting all the waythere)
An alternate expression we donrsquot usemuch in broadcasting perhaps to ourown misfortune is Reflection Coefficientwhich is simply the ratio of the reflectedwave voltage to the forward wave volt-age A perfect match gives a reflectioncoefficient of 0 a short-circuit load has acoefficient of -10 and an open circuitrsquoscoefficient is +10 Conceptually this is alittle simpler to grasp than SWR But itamounts to the same thing
Next comes the very popular but per-haps overused expression of Return LossIf we take 20 times the logarithm of theratio of the magnitudes of the reflectedvoltage and the forward voltage we endup with a number in decibels that repre-sents the power ldquolostrdquo in the load betweenthe incident and reflected waves
One of my favourite textbooks de-scribes this whole concept as ldquosillyrdquoNevertheless it remains popular proba-bly because we all know how much engi-neers love to express things (all things
Reflections on standing waves
BDSept10qxdBD 19082010 1743 Page 39
The Davicom MAC wont
IIAC bull fi cf ons let you sleep
Its advanced filtermg un unless youre REALLY needed ctavicom
Intelligence amp Innovation t 1 418682 3380 i f 1418682 8996 www dav1comcom
The Western Association of Broadcastersthanks our valued sponsors who helped
make our 76th Annual Conferencesuch a success
Gold
Silver
Bronze
Patron
Platinum
A special thank you to the Delta Lodge at Kananaskis for being our long term hotel provider and sponsoringour early bird registration
Western Association of Broadcasters 2010 - 2011 Board of DirectorsRichard Kroeker President Mitch Bozak Past President Wade Moffatt Director Doug Gunn Director Tom Scott DirectorVic Dubois Director Tom Newton Director Neil Shewchuk Director Paula Davies Director Michael Olstrom Director
JOIN US JUNE 8 ndash 10 2011 IN BANFF ALBERTA TO CELEBRATE THE WABrsquoS 77TH ANNIVERSARY bull WWWWABCA
The Western Association of Broadcasterswould like to recognize and honour this
yearrsquos winners of the WAB Gold MedalAwards The Gold Medal Awards are presented to WABmember stations for outstanding contribution to the Canadianbroadcasting industry in the area of community service
The Radio Gold Medal winners for 2010 are
CKBI Prince AlbertGive a LittleLife Day
The Television Gold Medal winner for 2010 isCTV Edmonton for the Rink of Dreams
The Wolf 1049Regina ndash TheInterview
Al Thorgeirson
Menno Friesen
The 2010 Western Associationof Broadcasters Broadcaster ofthe Year is Al Thorgeirson
Menno Friesen is our newHonourary Life Member
The WAB 2010 BroadcastPartner of the Year isthe Kinsmen Foundationof Saskatchewan
BDSept10qxdBD 19082010 1743 Page 40
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EOCUS 2010 CONFERENCE
The Foundation Assisting Canadian Talent on Recordings With Support From Canadas Private Radio Broadcasters
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ltFEFF4f7f75288fd94e9b8bbe5b9a521b5efa7684002000410064006f006200650020005000440046002065876863900275284e8e9ad88d2891cf76845370524d53705237300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c676562535f00521b5efa768400200050004400460020658768633002gt CHT ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef69069752865bc9ad854c18cea76845370524d5370523786557406300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt CZE 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 DEU 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 ESP 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 ETI 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 GRE 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HEB 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HRV (Za stvaranje Adobe PDF dokumenata najpogodnijih za visokokvalitetni ispis prije tiskanja koristite ove postavke Stvoreni PDF dokumenti mogu se otvoriti Acrobat i Adobe Reader 50 i kasnijim verzijama) HUN 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 NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken die zijn geoptimaliseerd voor prepress-afdrukken van hoge kwaliteit De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 POL 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 SUO 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 SVE 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 TUR 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 UKR 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 ENU (Use these settings to create Adobe PDF documents best suited for high-quality prepress printing Created PDF documents can be opened with Acrobat and Adobe Reader 50 and later) gtgt Namespace [ (Adobe) (Common) (10) ] OtherNamespaces [ ltlt AsReaderSpreads false CropImagesToFrames true ErrorControl WarnAndContinue FlattenerIgnoreSpreadOverrides false IncludeGuidesGrids false IncludeNonPrinting false IncludeSlug false Namespace [ (Adobe) (InDesign) (40) ] OmitPlacedBitmaps false OmitPlacedEPS false OmitPlacedPDF false SimulateOverprint Legacy gtgt ltlt AddBleedMarks false AddColorBars false AddCropMarks false AddPageInfo false AddRegMarks false ConvertColors ConvertToCMYK DestinationProfileName () DestinationProfileSelector DocumentCMYK Downsample16BitImages true FlattenerPreset ltlt PresetSelector MediumResolution gtgt FormElements false GenerateStructure false IncludeBookmarks false IncludeHyperlinks false IncludeInteractive false IncludeLayers false IncludeProfiles false MultimediaHandling UseObjectSettings Namespace [ (Adobe) (CreativeSuite) (20) ] PDFXOutputIntentProfileSelector DocumentCMYK 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The Western Association of Broadcastersthanks our valued sponsors who helped
make our 76th Annual Conferencesuch a success
Gold
Silver
Bronze
Patron
Platinum
A special thank you to the Delta Lodge at Kananaskis for being our long term hotel provider and sponsoringour early bird registration
Western Association of Broadcasters 2010 - 2011 Board of DirectorsRichard Kroeker President Mitch Bozak Past President Wade Moffatt Director Doug Gunn Director Tom Scott DirectorVic Dubois Director Tom Newton Director Neil Shewchuk Director Paula Davies Director Michael Olstrom Director
JOIN US JUNE 8 ndash 10 2011 IN BANFF ALBERTA TO CELEBRATE THE WABrsquoS 77TH ANNIVERSARY bull WWWWABCA
The Western Association of Broadcasterswould like to recognize and honour this
yearrsquos winners of the WAB Gold MedalAwards The Gold Medal Awards are presented to WABmember stations for outstanding contribution to the Canadianbroadcasting industry in the area of community service
The Radio Gold Medal winners for 2010 are
CKBI Prince AlbertGive a LittleLife Day
The Television Gold Medal winner for 2010 isCTV Edmonton for the Rink of Dreams
The Wolf 1049Regina ndash TheInterview
Al Thorgeirson
Menno Friesen
The 2010 Western Associationof Broadcasters Broadcaster ofthe Year is Al Thorgeirson
Menno Friesen is our newHonourary Life Member
The WAB 2010 BroadcastPartner of the Year isthe Kinsmen Foundationof Saskatchewan
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SaskTe ilsectbull
ltlt ASCII85EncodePages false AllowTransparency false AutoPositionEPSFiles true AutoRotatePages None Binding Left CalGrayProfile (Dot Gain 20) CalRGBProfile (sRGB IEC61966-21) CalCMYKProfile (US Web Coated 050SWOP051 v2) sRGBProfile (sRGB IEC61966-21) CannotEmbedFontPolicy Error CompatibilityLevel 14 CompressObjects Tags CompressPages true ConvertImagesToIndexed true PassThroughJPEGImages true CreateJobTicket false DefaultRenderingIntent Default DetectBlends true DetectCurves 00000 ColorConversionStrategy CMYK DoThumbnails false EmbedAllFonts true EmbedOpenType false ParseICCProfilesInComments true EmbedJobOptions true DSCReportingLevel 0 EmitDSCWarnings false EndPage -1 ImageMemory 1048576 LockDistillerParams false MaxSubsetPct 100 Optimize true OPM 1 ParseDSCComments true ParseDSCCommentsForDocInfo true PreserveCopyPage true PreserveDICMYKValues true PreserveEPSInfo true PreserveFlatness true PreserveHalftoneInfo false PreserveOPIComments true PreserveOverprintSettings true StartPage 1 SubsetFonts true TransferFunctionInfo Apply UCRandBGInfo Preserve UsePrologue false ColorSettingsFile () AlwaysEmbed [ true ] NeverEmbed [ true ] AntiAliasColorImages false CropColorImages true ColorImageMinResolution 300 ColorImageMinResolutionPolicy OK DownsampleColorImages true ColorImageDownsampleType Bicubic ColorImageResolution 300 ColorImageDepth -1 ColorImageMinDownsampleDepth 1 ColorImageDownsampleThreshold 150000 EncodeColorImages true ColorImageFilter DCTEncode AutoFilterColorImages true ColorImageAutoFilterStrategy JPEG ColorACSImageDict ltlt QFactor 015 HSamples [1 1 1 1] VSamples [1 1 1 1] gtgt ColorImageDict ltlt QFactor 015 HSamples [1 1 1 1] VSamples [1 1 1 1] gtgt JPEG2000ColorACSImageDict ltlt TileWidth 256 TileHeight 256 Quality 30 gtgt JPEG2000ColorImageDict ltlt TileWidth 256 TileHeight 256 Quality 30 gtgt AntiAliasGrayImages false CropGrayImages true GrayImageMinResolution 300 GrayImageMinResolutionPolicy OK DownsampleGrayImages true GrayImageDownsampleType Bicubic GrayImageResolution 300 GrayImageDepth -1 GrayImageMinDownsampleDepth 2 GrayImageDownsampleThreshold 150000 EncodeGrayImages true GrayImageFilter DCTEncode AutoFilterGrayImages true GrayImageAutoFilterStrategy JPEG GrayACSImageDict ltlt QFactor 015 HSamples [1 1 1 1] VSamples [1 1 1 1] gtgt GrayImageDict ltlt QFactor 015 HSamples [1 1 1 1] VSamples [1 1 1 1] gtgt JPEG2000GrayACSImageDict ltlt TileWidth 256 TileHeight 256 Quality 30 gtgt JPEG2000GrayImageDict ltlt TileWidth 256 TileHeight 256 Quality 30 gtgt AntiAliasMonoImages false CropMonoImages true MonoImageMinResolution 1200 MonoImageMinResolutionPolicy OK DownsampleMonoImages true MonoImageDownsampleType Bicubic MonoImageResolution 1200 MonoImageDepth -1 MonoImageDownsampleThreshold 150000 EncodeMonoImages true MonoImageFilter CCITTFaxEncode MonoImageDict ltlt K -1 gtgt AllowPSXObjects false CheckCompliance [ None ] PDFX1aCheck false PDFX3Check false PDFXCompliantPDFOnly false PDFXNoTrimBoxError true PDFXTrimBoxToMediaBoxOffset [ 000000 000000 000000 000000 ] PDFXSetBleedBoxToMediaBox true PDFXBleedBoxToTrimBoxOffset [ 000000 000000 000000 000000 ] PDFXOutputIntentProfile () PDFXOutputConditionIdentifier () PDFXOutputCondition () PDFXRegistryName () PDFXTrapped False CreateJDFFile false Description ltlt ARA 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 BGR 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 CHS ltFEFF4f7f75288fd94e9b8bbe5b9a521b5efa7684002000410064006f006200650020005000440046002065876863900275284e8e9ad88d2891cf76845370524d53705237300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c676562535f00521b5efa768400200050004400460020658768633002gt CHT ltFEFF4f7f752890194e9b8a2d7f6e5efa7acb7684002000410064006f006200650020005000440046002065874ef69069752865bc9ad854c18cea76845370524d5370523786557406300260a853ef4ee54f7f75280020004100630072006f0062006100740020548c002000410064006f00620065002000520065006100640065007200200035002e003000204ee553ca66f49ad87248672c4f86958b555f5df25efa7acb76840020005000440046002065874ef63002gt CZE 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 DAN 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 DEU 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 ESP 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 ETI 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 FRA 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 GRE ltFEFF03a703c103b703c303b903bc03bf03c003bf03b903ae03c303c403b5002003b103c503c403ad03c2002003c403b903c2002003c103c503b803bc03af03c303b503b903c2002003b303b903b1002003bd03b1002003b403b703bc03b903bf03c503c103b303ae03c303b503c403b5002003ad03b303b303c103b103c603b1002000410064006f006200650020005000440046002003c003bf03c5002003b503af03bd03b103b9002003ba03b103c42019002003b503be03bf03c703ae03bd002003ba03b103c403ac03bb03bb03b703bb03b1002003b303b903b1002003c003c103bf002d03b503ba03c403c503c003c903c403b903ba03ad03c2002003b503c103b303b103c303af03b503c2002003c503c803b703bb03ae03c2002003c003bf03b903cc03c403b703c403b103c2002e0020002003a403b10020005000440046002003ad03b303b303c103b103c603b1002003c003bf03c5002003ad03c703b503c403b5002003b403b703bc03b903bf03c503c103b303ae03c303b503b9002003bc03c003bf03c103bf03cd03bd002003bd03b1002003b103bd03bf03b903c703c403bf03cd03bd002003bc03b5002003c403bf0020004100630072006f006200610074002c002003c403bf002000410064006f00620065002000520065006100640065007200200035002e0030002003ba03b103b9002003bc03b503c403b103b303b503bd03ad03c303c403b503c103b503c2002003b503ba03b403cc03c303b503b903c2002egt HEB 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 HRV (Za stvaranje Adobe PDF dokumenata najpogodnijih za visokokvalitetni ispis prije tiskanja koristite ove postavke Stvoreni PDF dokumenti mogu se otvoriti Acrobat i Adobe Reader 50 i kasnijim verzijama) HUN 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 ITA 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 JPN ltFEFF9ad854c18cea306a30d730ea30d730ec30b951fa529b7528002000410064006f0062006500200050004400460020658766f8306e4f5c6210306b4f7f75283057307e305930023053306e8a2d5b9a30674f5c62103055308c305f0020005000440046002030d530a130a430eb306f3001004100630072006f0062006100740020304a30883073002000410064006f00620065002000520065006100640065007200200035002e003000204ee5964d3067958b304f30533068304c3067304d307e305930023053306e8a2d5b9a306b306f30d530a930f330c8306e57cb30818fbc307f304c5fc59808306730593002gt KOR ltFEFFc7740020c124c815c7440020c0acc6a9d558c5ec0020ace0d488c9c80020c2dcd5d80020c778c1c4c5d00020ac00c7a50020c801d569d55c002000410064006f0062006500200050004400460020bb38c11cb97c0020c791c131d569b2c8b2e4002e0020c774b807ac8c0020c791c131b41c00200050004400460020bb38c11cb2940020004100630072006f0062006100740020bc0f002000410064006f00620065002000520065006100640065007200200035002e00300020c774c0c1c5d0c11c0020c5f40020c2180020c788c2b5b2c8b2e4002egt LTH ltFEFF004e006100750064006f006b0069007400650020016100690075006f007300200070006100720061006d006500740072007500730020006e006f0072011700640061006d00690020006b0075007200740069002000410064006f00620065002000500044004600200064006f006b0075006d0065006e007400750073002c0020006b00750072006900650020006c0061006200690061007500730069006100690020007000720069007400610069006b007900740069002000610075006b01610074006f00730020006b006f006b007900620117007300200070006100720065006e006700740069006e00690061006d00200073007000610075007300640069006e0069006d00750069002e0020002000530075006b0075007200740069002000500044004600200064006f006b0075006d0065006e007400610069002000670061006c006900200062016b007400690020006100740069006400610072006f006d00690020004100630072006f006200610074002000690072002000410064006f00620065002000520065006100640065007200200035002e0030002000610072002000760117006c00650073006e0117006d00690073002000760065007200730069006a006f006d00690073002egt LVI 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 NLD (Gebruik deze instellingen om Adobe PDF-documenten te maken die zijn geoptimaliseerd voor prepress-afdrukken van hoge kwaliteit De gemaakte PDF-documenten kunnen worden geopend met Acrobat en Adobe Reader 50 en hoger) NOR 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 POL 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 PTB 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 RUM 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 RUS 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 SKY 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 SLV 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 SUO 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 SVE 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 TUR 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 UKR ltFEFF04120438043a043e0440043804410442043e043204430439044204350020044604560020043f043004400430043c043504420440043800200434043b044f0020044104420432043e04400435043d043d044f00200434043e043a0443043c0435043d044204560432002000410064006f006200650020005000440046002c0020044f043a04560020043d04300439043a04400430044904350020043f045604340445043e0434044f0442044c00200434043b044f0020043204380441043e043a043e044f043a04560441043d043e0433043e0020043f0435044004350434043404400443043a043e0432043e0433043e0020043404400443043a0443002e00200020042104420432043e04400435043d045600200434043e043a0443043c0435043d0442043800200050004400460020043c043e0436043d04300020043204560434043a0440043804420438002004430020004100630072006f006200610074002004420430002000410064006f00620065002000520065006100640065007200200035002e0030002004300431043e0020043f04560437043d04560448043e04570020043204350440044104560457002egt ENU (Use these settings to create Adobe PDF documents best suited for high-quality prepress printing Created PDF documents can be opened with Acrobat and Adobe Reader 50 and later) gtgt Namespace [ (Adobe) (Common) (10) ] OtherNamespaces [ ltlt AsReaderSpreads false CropImagesToFrames true ErrorControl WarnAndContinue FlattenerIgnoreSpreadOverrides false IncludeGuidesGrids false IncludeNonPrinting false IncludeSlug false Namespace [ (Adobe) (InDesign) (40) ] OmitPlacedBitmaps false OmitPlacedEPS false OmitPlacedPDF false SimulateOverprint Legacy gtgt ltlt AddBleedMarks false AddColorBars false AddCropMarks false AddPageInfo false AddRegMarks false ConvertColors ConvertToCMYK DestinationProfileName () DestinationProfileSelector DocumentCMYK Downsample16BitImages true FlattenerPreset ltlt PresetSelector MediumResolution gtgt FormElements false GenerateStructure false IncludeBookmarks false IncludeHyperlinks false IncludeInteractive false IncludeLayers false IncludeProfiles false MultimediaHandling UseObjectSettings Namespace [ (Adobe) (CreativeSuite) (20) ] PDFXOutputIntentProfileSelector DocumentCMYK PreserveEditing true UntaggedCMYKHandling LeaveUntagged UntaggedRGBHandling UseDocumentProfile UseDocumentBleed false gtgt ]gtgt setdistillerparamsltlt HWResolution [2400 2400] PageSize [612000 792000]gtgt setpagedevice