BE-A-STAR 2014 Table of Contentsbeastar.compass-usa.com/SiteCollectionDocuments/che/Chartwells HER3.pdf6 Welcome to Star 1! Your unit should complete each of the following activities

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Table of ContentsBE-A-STAR 2014

Introduction ...............................................................................................................................................................3-4

Steve Sweeney’s Welcome Message ......................................................................................................................... 5

Star 1 Requirements – Due January 10, 2014 ........................................................................................................... 6 Achievement 1 – Retail Optimization Training ...................................................................................................... 7-8 Star 1 Achievement 1 Submission Form .............................................................................................................. 9 Achievement 2 - YouFirst Boosting Meal Plan Sales and Catering ....................................................................... 10 Star 1 Achievement 2 Submission Form ............................................................................................................11 Achievement 3 - Controlling Costs in Resident Dining........................................................................................... 12 Star 1 Achievement 3 Submission Form ............................................................................................................ 13 Achievement 4 - YouFirst Training to Upsell .......................................................................................................... 14 Star 1 Achievement 4 Submission Form ............................................................................................................ 15 Achievement 5 - YouFirst Star Associate ............................................................................................................... 16 Star 1 Achievement 5 Submission Form ............................................................................................................ 17 Achievement 6 - Balanced U.................................................................................................................................. 18 Part I: Balanced U Implementation ........................................................................................................................ 18 Part II: Sustainability .............................................................................................................................................. 18 Part III: Food Allergy Preparedness ....................................................................................................................... 18 Star 1 Achievement 6 Submission Form ............................................................................................................ 19

Star 2 Requirements – Due April 4, 2014 ................................................................................................................. 20 Achievement 1 - Retail Optimization Training ................................................................................................... 21-22 Star 2 Achievement 1 Submission Form ............................................................................................................ 23 Achievement 2 - YouFirst Boosting Meal Plan Sales and Catering ....................................................................... 24 Star 2 Achievement 2 Submission Form ............................................................................................................ 25 Achievement 3 - Controlling Costs in Resident Dining........................................................................................... 26 Star 2 Achievement 3 Submission Form ............................................................................................................ 27 Achievement 4 - YouFirst Training to Upsell .......................................................................................................... 28 Star 2 Achievement 4 Submission Form ............................................................................................................ 29 Achievement 5 - YouFirst Star Associate ............................................................................................................... 30 Star 2 Achievement 5 Submission Form ............................................................................................................ 31 Achievement 6 - Balanced U.................................................................................................................................. 32 Part I: Balanced U Implementation ........................................................................................................................ 32 Part II: Sustainability .............................................................................................................................................. 32 Part III: Food Allergy Preparedness ....................................................................................................................... 32 Star 2 Achievement 6 Submission Form ............................................................................................................ 33

Star 3 Requirements – Due June 20, 2014 .............................................................................................................. 34 Achievement 1 - Diversity & Inclusion .................................................................................................................... 35 Star 3 Achievement 1 Submission Form ............................................................................................................ 36 Achievement 2 - Compass in the Community ........................................................................................................ 37 Star 3 Achievement 2 Submission Form ............................................................................................................ 38 Achievement 3 – Regional and National Award Nominations Time ....................................................................... 39

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Table of ContentsBE-A-STAR 2014

Be-A-Star Award Opportunities ................................................................................................................................ 40 Award Categories, Details and Nomination Forms ........................................................................................... 41-44 YouFirst Star Associate - Hourly - Nomination Form ......................................................................................... 45 YouFirst Star Associate - Salaried - Nomination Form....................................................................................... 46 YouFirst Star Associate - Culinary - Nomination Form ....................................................................................... 47 Regional/National Chef of the Year .................................................................................................................... 48 Regional/National Account of the Year .............................................................................................................. 49 Compass in the Community North America Awards ......................................................................................... 50-51 President’s Five Jewel Award ...........................................................................................................................52-53

Program Support ....................................................................................................................................................... 54

Website Support ........................................................................................................................................................ 55

Be-A-Star 2014 - Official Rules ............................................................................................................................56-57

Star Due Date Calendar............................................................................................................................................. 58

MAP Document .......................................................................................................................................................... 59

Star Tracking Posters...........................................................................................................................................60-62

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Welcome to the 2014 Be-A-Star Program: Focus on the Future

Be-A-Star is Chartwells’ premier recognition program that provides associates and teams with a variety of great opportunities to be recognized nationally for outstanding achievements.

Why we’re calling this year’s program “Focus on the Future.”Many of us have been asked at one time or another “What are your goals for the future?” Every goal, whether personal or work related, can be attainable by focusing on the requirements needed to achieve desired results. With the proper support and guidance, it is possible to create a plan for success.

Chartwells has outlined some very important business goals in its Be-A-Star program to ensure a successful outcome for associates, teams, and company operations. Be-A-Star is every unit’s guide to achieve these goals as we all Focus on the Future.

Throughout the Be-A-Star program, Star achievements list requirements that your unit and associates must complete in order to receive credit and be eligible for various awards and recognition. The achievements are aligned with Chartwells’ MAP goals and other important business objectives to help increase profitability, improve operations, and support associate development. The year-long program consists of three Star periods aligned with the first three quarters of the fiscal year. In the fourth quarter results are tallied and national winners are determined.

Your unit can access all program instructions, resource links, find support, upload submissions, and claim Stars on the Be-A-Star website. Please help keep it “green” by completing and submitting all reports and forms electronically.

How to get started and get credit:• UnitmanagementshouldassignassociatesorrequestvolunteerstohelpmanageandrollouttheBe-A-Starprogramata

team meeting. The roll out should take place in August prior to opening your operation with a refresh launch in January. • Identifyyourhelpersasyourunit’sBe-A-StarChampionsandrecognizethemforvolunteering.• Unitmanagementand/oryourunit-basedBe-A-StarChampionsshouldreadtheentireprogramtoprepareaplanfor

completing all the requirements on time. • Managementshouldnotethatthroughouttheentireprogramassociateinvolvementandparticipationisthoroughly

encouraged and in most cases required. • BuildenthusiasmbyorderingBe-A-StarandYouFirstmerchandisetohaveonhandforindividualrecognitionatteam

meetings or events. • PleasenotethatyourunitandindividualsuccessintheBe-A-StarprogrammaybetiedtoyourPerformanceAppraisal,

Key Performance Indicator or other manager incentive program. • Pleasereviewtheawardscategorypageswithinthisprogramforallawardeligibilityrequirementswhichmaybebased

on financial results. • LetyourteamknowthatourBe-A-Starprogramisavehicledesignedtoprovidesupportresourcestohelpgrowour

business, maintain our high standards, and develop and recognize our associates and teams. • Inthisyear’sBe-A-Starprogram,theStar1andStar2achievementsarethesame.Theyarebeingrepeatedduetothe

importance of every component that is based on our MAP strategy business objectives. • UnitsshouldcompleteeachStarachievementandrequirementdependinguponwhethertheaccountoperatesasa

retail or resident dining operation. • UnitsshouldsubmitallrequiredmaterialswiththeappropriatesubmissionforminordertoreceiveStarcredit,be

eligible for the grand prizes and be eligible for awards.

Introduction

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• Remembertotakegreatqualityphotos.Winners’namesandphotoswillbepublishedinChartwellsdigitalMagazine.• Tips and ideas on how to roll out the program: Unit management, unit-based Be-A-Star Champions and regional

Champions should introduce and roll out the program to the account’s entire team by: 1. Reading Steve Sweeney’s Welcome Message aloud. 2. Playing the Program Kickoff Video. 3. Creating excitement among your team by mentioning how their participation supports their career development

through hands on training and involvement. 4.Lettingyourteamknowthatthereareopportunitiestoberecognizedandberewardedthroughouttheyear-long

program for going above and beyond their duties. 5. Showing your team past winners recognized in the February 2013 issue of Chartwells Magazine. 6. Briefly explaining the Star 1, Star 2 and Star 3 requirements and award categories. 7. Reviewing and explaining the Chartwells’ division MAP strategy support document so teams gain a broader

understanding of the business. 8. Sharing the “Mapping Our Way Forward” document with your team which is an overview of Compass Group’s

Management & Performance framework. 9. Printing and hanging each Star poster to track the progress of each Star period. 10. Closing the meeting by encouraging associate participation and thanking your Champions and team for their

support.

Star Material Submission Due Dates: Star 1: January 10, 2014 Star 2: April 4, 2014 Star 3: June 20, 2014

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Welcome to Be-A-Star!

Be-A-Star is Chartwells’ premier recognition program that provides associates and teams with a variety of great opportunities to be recognized nationally for their outstanding achievements.

Be-A-Star is one way in which Chartwells proudly provides incentives and rewards to improve operations and exceed business goals in support of associate career development.

This year’s exciting program theme is “Focus on the Future” and was designed with the future of our associates in mind.

Chartwells understands that in order for business to thrive, a supportive work environment must be in place which includes proven training, learning, development and recognition opportunities. Associates must be empowered with the knowledge, skill sets and experience to reach individualized performance goals which in turn will contribute to improving operations and business growth. Chartwells supports these endeavors through its Be-A-Star program.

In closing, I encourage all associates to participate in Be-A-Star and take advantage of the many opportunities to be recognized and rewarded throughout the year. Chartwells is proud to reward exceptional individuals and teams that have truly excelled.

Best wishes for continued success to all of our participants and future, distinguished winners for a job well done!

Kind Regards,

Steve Sweeney President and CEOChartwells Higher Education Dining Services

Steve Sweeney’s Welcome Message

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Welcome to Star 1! Your unit should complete each of the following activities as they apply to retail or resident dining operations. In this year’s Be-A-Star program, the Star 1 and Star 2 achievements are the same. They are being repeated due to the importance of every component that is based on our MAP strategy business objectives. Our Be-A-Star program is a vehicle designed to provide support resources to help grow our business, maintain our high standards, and develop and recognize our associates and teams.

Units should submit all required materials with the appropriate submission form in order to receive Star credit, be eligible for the grand prizes and be eligible for recognition awards. Winners and photos will be published in Chartwells digital Magazine.

One winning unit will be chosen for Achievements 1,2,3,4, and 6 per region. One Star Associate will be chosen per region for Achievement 5.

Achievement 1: Retail Optimization Training

Achievement 2: YouFirst Boosting Meal Plan Sales and Catering

Achievement 3: Controlling Costs in Resident Dining

Achievement 4: YouFirst Training to Upsell

Achievement 5: YouFirst Star Associate

Achievement 6: Balanced U

Year-end Regional and National Awards Note: Upon completion of all Star 1, 2 and 3 requirements, accounts can begin to choose their regional and national nominees for the 2014 Be-A-Star program award categories. Go to the awards category section for rules, judging criteria and submission forms.

The Be-A-Star program committees understand that our accounts experience Spring Break throughout the month of April, prepare for summer shut down in May, close in June and vacation in July. The time leading up to the Star 3 due date (June 20, 2014) should be used by your teams to complete all submission forms and nominate regional and national winners. Remember to participate in Compass Group’s Presidents Five Jewel Award and Compass in the Community Award.

Important Note to Regional Champions: Regional Be-A-Star Champions must provide Star 1 and Star 2 winner information, Star Associate’s winning story/submission form, Star Associate bonus request form, dining services logo jpg, associate or group photo jpg, and associate consent forms to Corporate Be-A-Star Committee no later than three weeks after the Star due date.

Thank you for your participation in the Be-A-Star program.

Star 1 Requirements DUE DATE: JANUARY 10, 2014

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Retail Optimization Training

For retail operations only in support of MAP strategy objectives: MAP 2 Consumer Sales and Marketing, MAP 4 Unit Costs.

Chartwells offers a 2½ day Retail Optimization Training workshop which teaches our teams and associates about strategies and tactics to grow and manage retail businesses on campus. Retail operators learn how to apply key retail metrics and benchmarks unique to retail dining, conduct a market basket survey, apply the concepts of CPI, price elasticity, and sales cannibalization when adjusting prices. All Chartwells retails operations should have management and staff proficient in utilizing all components of Retail Optimization Training. Each account should have at least one unit manager take the training if not already completed.

This Be-A-Star component is designed to have our unit managers share what they have learned with associates from Retail Optimization Training to help grow profits, increase associate development and share best practices. Utilizing Menu Doctor menu engineering tool and proper merchandising is meant to assist retail operations with growing same-store sales from higher average purchases and/or more frequent customer visits, cross-selling into a broader product range and upselling more items or expensive ones.

How to get credit:• IdentifySameStoreSalesIncreases(8%yearoveryear): Revenue growth at a retail account indicates improved

operations. Chartwells is seeking new innovations from our teams that have improved operations and generated revenue. Same-store sales refer to the difference in revenue generated by retail outlets over a certain period compared to an identical period, such as the previous year. Units must report same store sales figures by identifying the percentage growth at existing retail locations for year on year from Period 12 (September 2013) through Period 3 (December 2013) for Star 1 and Periods 4-8 (January 2014 - May 2014) for Star 2. Unit retail sales goals should reach 8% year over year.

• Implement Menu Doctor and Provide Financial Results Pertaining to This Retail Optimization Training Component: Describe how your team implemented the Menu Doctor menu engineering tool and the pricing strategies of section 2 from Retail Optimization Training to improve top line profits and bottom line flow thru.

- Apply the strategy to at least one multi-outlet food court. - Small accounts with lesser retail presence may select a single retail outlet.• Implement Merchandising Standards and Provide Financial Results Pertaining to This Retail Optimization

Training Component: Describe how your team increased check averages by using the merchandising presentation and product positioning techniques of section 3 from Retail Optimization Training.

- Provide a description of the situation, your strategy, and tactics to increase check average before and after merchandising standards were implemented. Most importantly, you are required to provide the percentage outcome or increases for each strategy.

• Identify Associate Development: Describe how unit management involved and trained associates regarding any aspects of Retail Optimization Training and provide success stories, photos or videos.

• Complete Submission Form: Complete, save and upload the submission form to the Be-A-Star website in order to receive Star credit and be eligible for the grand prize.

Star 1- Achievement 1DUE DATE: JANUARY 10, 2014

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Award: • Onegrandprizewinningunitperregionwillwina$300credittowardanyCompassGrouptrainingorYouFirstproducts

(excluding gift cards). • AwardtobeprovidedbyCorporateBe-A-StarCommitteeonemonthafterStarduedate.(Unit/associatesmustuse

entire award or have training scheduled and paid for prior to the end of Chartwells’ Fiscal year September 30, 2014.)

Judging criteria:• Theyearonyearfinancialmetricsandpercentageofimprovementtotoplineprofitsandbottomlineflowthruyearon

year for new accounts must be provided and will be reviewed. • Detailedresultsdriventacticalplansthatclearlyarticulategoals,targetedconsumersegment,tacticsapplied,andcost

of promotion/activity with ROI results are required. • Unitsubmissionsthatcompletedtherequirements,providedthemostappliedtactics,metorexceededtargets,andhad

the largest percentage increases will receive Star credit and be eligible for a chance to win the grand prize.

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Star 1 Achievement 1 Form – Retail Optimization Training

Save completed form and upload to Star Claims page of the Be-‐A-‐Star website: beastar.compass-‐usa.com.

Periods 12 (Sept. 2013) through Periods 1-‐3 (Oct.-‐Dec. 2013)

Unit must provide the following required materials identified on the checklist below in order to receive Star credit and be eligible for the grand prize.

How did your unit implement Retail Optimization Training’s Menu Doctor and merchandising tools, tactics and strategies?

Units must report same store sales figures by identifying the percentage growth at existing retail locations for year on year. Unit retail sales goals should reach 8% year over year.

Provide evidence showing how your team increased check averages by using merchandising presentation and product positioning techniques.

Describe associate involvement and provide success stories, photos or videos.

Review judging criteria for additional requirements.

Your unit dining logo .jpg file is required and a high resolution team photo for publication in Chartwells digital Magazine should your team win.

Use the space below or provide separate attachments with your submission form as needed.

Operation Number Operation Name Manager Name Operation Phone Email Address

Region District Manager Operation Mailing Address

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YouFirst Boosting Meal Plan Sales and Catering

For resident and retail operations in support of MAP strategy objective: MAP 2 Consumer Sales & Marketing

Increasing meal plan and catering sales are crucial to our success and our clients’ success. Implementing productive marketing strategies while providing superior YouFirst guest service should be used to boost meal plan participation to grow your unit’s customer base and increase revenue. Meeting and exceeding goals indicates successful practices and strategies that set the benchmark for optimal operational and financial performance.

How to Get Credit:• Identify Year on Year Meal Plan and Catering Sales Increases: Your unit must identify year on year sales expressed

in number of plans sold and the percentage change versus the previous year. The goals you must meet or exceed include: 8% increase in declining balance retail meal plan sales, 5% increase in voluntary meal plan sales within resident dining operations and 5% increase at your account for catering sales.

• Identify New Innovations: What new innovations increased your meal plan sales and catering events that met guest and client needs?

• Identify Associate Involvement: How did you engage associates throughout the processes?• ROI: Identify how much your unit budgeted for marketing meal plan sales and the actual amount spent.• Complete Submission Form: Complete, save and upload the submission form to the Be-A-Star website in order to

receive credit and be eligible for the grand prize.

Award:• Onegrandprizewinningunitperregionwillwina$300credittowardanyCompassGrouptrainingorYouFirstproducts



Judging Criteria:• Unitsmustmeetorexceedsaleseffortswiththemostimpressiveanduniqueinnovationsandmarketingstrategiesthat

boosted meal plan sales and catering.


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Star1Achievement2FormYouFirstBoostingMealPlanSalesandCatering

SavecompletedformanduploadtoStarClaimspageoftheBeAStarwebsite:

beastar.compassusa.com.

UnitmustprovidethefollowingrequiredmaterialsidentifiedonthechecklistbelowinordertoreceiveStarcreditand

beeligibleforthegrandprize.

Provideyearonyearmealplansales,expressedinnumberofplanssoldandpercentagechangeversus

previousyear.Yourunitmustmeetorexceedan8%increaseindecliningbalanceretailmealplansales,a

5%increaseinvoluntarymealplansaleswithinresidentdiningoperationsanda5%increaseatyour

accountforcateringsales.

Tellusaboutyouroutstandingmealplansalessuccessstoriesintermsofguestsatisfactionandhowyou

engagedassociatesintheprocess.

Whatnewinnovationsincreasedyourmealplansalesandcatering?

Yourunitdininglogo.jpgfileisrequiredandahighresolutionteamphotoforpublicationinChartwells

digitalMagazineshouldyourteamwin.

Usethespacebeloworprovideseparateattachmentswithyoursubmissionformasneeded.

Operation

Number OperationName ManagerName OperationPhone EmailAddress

Region DistrictManager OperationMailingAddress

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Controlling Costs in Resident Dining

For resident dining operations only in support of MAP strategy objectives: MAP 2 Consumer Sales & Marketing and MAP 3 Cost of Food Objectives.

Chartwells’ President and CEO Steve Sweeney said, “Educational dining services is a penny business. Thank you for counting your pennies.” Small savings made at every unit can truly add up and make a huge impact company-wide. Providing the best quality food at the right purchasing price is critical to controlling costs in resident dining operations. Chartwells and the Business Excellence Team have developed various promotions and programs to assist units with cost saving initiatives that incorporate the use of FoodBuy Opportunity Buys. This activity will show us how well your team used available culinary promotions and programs with Opportunity Buys to decrease food costs.

How to get credit:• Identify Ways to Control Costs Showing a Decrease in Spending: As a responsible business, we must control or

trim costs in all departments wherever possible without negatively affecting quality or service. Teams must manage kitchen production, purchasing food, planning menus and understanding food and supply costs. Your unit should identify areas of waste, ways to implement tighter controls on spending and provide financial results showing a decreaseinspending.Savingjust2centspermealon1000mealscanmean$2,000-insavings.

- Cost Analysis Controls: Provide evidence of year on year CPM or cost per meal (budgeted versus actual) from Period 12 (September 2013) through Period 3 (December 2013) for Star 1 and for Periods 4-8 (January 2014 – May 2014) for Star 2.

• Implement and Identify Promotions Using Opportunity Buys:IdentifytheLTOs,promotions,programsandOpportunity Buys listed on Chartwells’ 2013/2014 Residential Culinary Events Calendar that your unit implemented at your resident dining account from Period 12 September 2013 through Period 3 December 2013 for Star 1.

• Use Chartwells’ Residential Culinary Events Calendar: Visit the MyCompass website https://mycompass.compass-usa.com/sectors/chartwellshigheredu/Pages/Promotions.aspx for Chartwells’ 2013/2014 Residential Culinary Events CalendarandcontactyourRegionalMarketingManagerforallpromotions,programs,andLTOdetailsorupdates.

• Identify Purchasing Compliance: Units must meet 98.5% purchasing compliance and properly utilize 6% Opportunity Buys within the fiscal year.

• Complete the Submission Form: Complete, save and upload the submission form to the Be-A-Star website in order to receive Star credit and be eligible for the grand prize.

Award: • Onegrandprizewinningunitperregionwillwin$300towardanypromotionalmaterialsforuseattheunitor$300

toward Compass Group training. • AwardtobeprovidedbyCorporateBe-A-StarCommitteeonemonthafterStarduedate.(Unit/associatesmustuse

entire award or have training scheduled and paid for prior to the end of Chartwells’ fiscal year September 30, 2014.)

Judging criteria:• Eachsubmissionwillbejudgedbasedonthenumberofprograms,promotions,LTOsandOpportunityBuys

implemented that met CPM and purchasing compliance requirements that had cost savings impact. • Chartwellsunderstandsthesizeandscopeofunitcapabilitiesandtakesthisintoconsiderationwhenjudgingwinners.


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Star1Achievement3Form–ControllingCostsinResidentDining





Periods12(Sept.2013)throughPeriods1‐3(Oct.‐Dec.2013)

Identifyprograms,promotions,LTOsandOpportunityBuysimplementedatyourunit.

Identifythefinancialimpactintermsoffoodcostsavingsshowingadecreaseinspendingyearonyear.

ProvideevidenceofyearonyearCPMorcostpermeal(budgetedversusactual).

Identifyotherareasofwasteandwaysyouimplementedtightercontrolsonspending.

Unitsmustmeet98.5%purchasingcomplianceandproperlyutilize6%OpportunityBuyswithinthefiscal

year.

Explainhowyouengagedassociatesintheprocess.




Operation



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YouFirst Training to Upsell

For retail operations only in support of MAP strategy objective: MAP 2 Consumer Sales & Marketing.

YouFirst is Chartwells’ all-encompassing national, award winning guest service platform. YouFirst training components educate associates about providing superior guest service that can contribute to increased sales. YouFirst also provides a component to recognize associates for their achievements.

Training our associates to upsell is one way to help serve our guests while increasing profits in retail facilities. Upselling requires skillful and tactful ways of communicating with guests. Through training, we can provide insight and knowledge to help associates enhance their skills and careers.

This Star activity provides managers with a training tool to help train front-line associates about effective upselling to guests. Managers should set clear sales targets, provide measurable results, and recognize associates when targets are achieved.

How to Get Credit:• Identify Your Sales Targets and Provide Financial Results: Target-setting is a starting point to help implement

your associate upselling training and revenue growth strategy. Follow all the requirements below and use the YouFirst Training to Upsell Tracking Poster to identify how you measured profitability.

• Select a Retail Location by September 15, 2013: Select one retail location to participate; whether a small kiosk or a large c-store, for a four week long challenge during the semester where associates will actively upsell a different item each week.

• Review Training Support Materials: Review training materials and develop an upsell training plan for each front-line associate at the selected retail location. Materials will be posted to the Be-A-Star page on MyCompass in October 2013.

• Utilize Menu Doctor: Use the Menu Doctor menu engineering tool or contact your Regional Marketing Manager for assistance to select a menu item or product.

• Set Sales Target Goals and Implement Training Strategy: Set a sales target for each menu item or product at the beginning of each week. Implement the training plan for each associate, observe techniques in practice and offer constructive feedback.

• Encourage, Support and Recognize Associates: In the week leading up to the challenge, discuss upselling at Simply Rally pre-service meetings with all associates. Encourage associates to share strategies and role-play. During the four weeks of the challenge, share results with associates and recognize associates for achieving or exceeding targets. Offer encouragement for associates who did not achieve targets.




entire award or have training scheduled and paid for prior to the end of Chartwells’ Fiscal year (September 30, 2014.)

Judging criteria:• Unitmustcompleteallrequirements,reportsalestargetresultsandsubmitallrequiredmaterialswiththesubmission

form in order to receive Star credit and be eligible for the grand prize.


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Star1Achievement4FormYouFirstTrainingtoUpsell





Providedetailsaboutyourchallenge,locationandsalestrackingsheets.

Explainyourassociateupselltrainingstrategyandtechniques.

Provideitemschosentoupsell,salestargets,andfinancialresultsforeachweekwithproofofincreased

sales.

Includeanysuccessstories,photosorvideosofyourassociatesandteams.




Operation



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YouFirst Star Associate

One of the most important ways we put our associates first is to recognize them for their hard work, helping guests, assisting their teams, growing our business and going above and beyond the call of duty on a daily basis. Nominate an associate that has truly met the challenge and deserves to be recognized as a Chartwells YouFirst Star Associate.

How to Get Credit:• UnitmanagementshouldnominateONEassociatethatgoesaboveandbeyondthecallofduty.• Aboveandbeyondnominationexamples:Didtheassociatedevelopaprogramtoreducecosts,improveguestservice

or boost sales?• UploadacompletedBe-A-Starform,photoofassociate,photoconsentformandunitlogototheStarClaimspageon

the Be-A-Star website.

Award: • Onebonuscashawardperregiontobeprovidedinassociate’spayrollbyCorporateBe-A-StarCommitteeonemonth

after Star due date.• AssociatestoryandphotowillbepublishedinChartwellsdigitalMagazine.

Judging Criteria:• Allassociatesareeligible:hourlyandsalariedfromcashierstoculinary,marketingandmanagement.• Provideconcreteexamplesaboutthecontributiontheyhavemadetowardbusinessgoals,MAPobjectives,theBe-A-Star

program, Our Visions and Values or Diversity and Inclusion for example, based on their job responsibilities. • Associatecontributionmustbemeasurableviaguestorclientcomments,othersupportingevidenceand

documentation. • Atleastonehighresolution.jpgphotooftheassociatesuitableforprintpublicationisrequiredwithconsentformand

unit dining logo .jpg.• Separatevideoinadditiontoallrequirementslistedhereisoptional.


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Star 1 Achievement 5 Form -‐ YouFirst Star Associate

I nominate (enter associate's name and title here) **Please ensure the correct spelling of the associate’s name in the space above.

Your Name:

Your Email:

Your Phone:

Your Title:

Your Unit

Name:

Today’s Date:

Nominee’s Manager:

Manager’s

Email:

Nominee’s Unit

Number:

Nominee’s Unit Name:

Unit Mailing

Address:

RVP’s Name:

DM’s Name:

Save completed form and upload all items listed below via the Star Claims page of the Be-‐A-‐Star website.

Requirements checklist:

A .jpg photo of nominee. Your unit’s .jpg dining logo must be submitted.

Explain why you are nominating the associate. Video optional.

Include measurable results. All items must be submitted in order to qualify.

Include any praise by client, guests, etc. If all items are not submitted, individual is disqualified.

Include examples of job achievements.

In the space below state why you are recognizing this person. Include a specific instance where the nominee went above-‐and-‐beyond their “normal” duties. Include measurable results, client/customer comments, and concrete examples about the contributions they made.

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Balanced U

Part I: Balanced U ImplementationPart II: Sustainability Part III: Food Allergy Preparedness

For all resident dining and retail operations in support of MAP strategy objectives: Safety, Health & Environment First, and Our People.

Balanced U is Chartwells’ all-encompassing, national award winning health, wellness and sustainability platform. As foodservice operators we face a multiplicity of decisions on how to satisfy guests with great tasting nutritious meals that generate a financial return with minimal impact on the environment. From ecologically sound business practices, to our health and nutrition standards that meet guest dietary needs, Balanced U contains the components necessary to help our operations be a catalyst for change and meet client, community and guest needs.

There are three parts for the Balanced U Achievement in this year’s Be-A-Star program. Part I focuses on ensuring your account has all components of Balanced U implemented, including the Waistless campaign. Part II centers on enhancing sustainability efforts at your account. Part III provides teams with resources to help foodservice operations and associates properly support guests afflicted with food sensitivities and allergies through training and preparedness. A detailed submission form listing requirements is provided for this achievement.

How to get credit:• Part I Balanced U Implementation: Your unit must have Balanced U and all components, including training,

implemented at each location at your resident and/or retail accounts. The Waistless campaign should be introduced to help reduce food costs at your resident dining account.

• Part II Sustainability: Chartwells wants to know about your unit’s successful sustainability initiatives. See the separate submission form for all details.

• Part III Food Allergy Preparedness: Chartwells has specific best practices that each unit should follow regarding food allergy preparedness. See the separate submission form for all information.


Award: • OnegrandprizewinningunitperregionwillwinfourmonthspaidCarbonFoodprintdashboardfeesvaluedat ($75/monthora$300totalforfourmonths),or$300towardBalancedUrelatedtraining.

• AwardtobeprovidedbyCorporateBe-A-StarCommitteeonemonthafterStarduedate.(Unit/associatesmustuseentire award or have training scheduled and paid for prior to the end of Chartwells’ fiscal year September 30, 2014.)

Judging criteria:• Theunitthathascompletedallrequirementsonthesubmissionformandmadethemostprogressorimpactbythe

Star 1 and Star 2 due dates, will receive Star credit and be eligible to win one grand prize for completing Parts I, II and III.


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Star1Achievement6FormBalancedU

SeeseparatesubmissionformfortheBalancedUStar1andStar2Achievements.

SaveseparatecompletedformanduploadtoStarClaimspageoftheBeAStarwebsite:


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STAR 2 REQUIREMENTS DUE DATE: APRIL 4, 2014

Welcome to Star 2! Your unit should complete each of the following activities as they apply to retail or resident dining operations. In this year’s Be-A-Star program, the Star 1 and Star 2 achievements are the same. They are being repeated due to the importance of every component that is based on our MAP strategy business objectives. Our Be-A-Star program is a vehicle designed to provide support resources to help grow our business, maintain our high standards, and develop and recognize our associates and teams.

Units should submit all required materials with the appropriate submission form in order to receive Star credit, be eligible for the grand prizes and be eligible for recognition awards. Winners and photos will be published in Chartwells digital Magazine.

One winning unit will be chosen for Achievements 1,2,3,4, and 6 per region. One Star Associate will be chosen per region for Achievement 5.

Achievement 1: Retail Optimization Training

Achievement 2: YouFirst Boosting Meal Plan Sales and Catering

Achievement 3: Controlling Costs in Resident Dining

Achievement 4: YouFirst Training to Upsell

Achievement 5: YouFirst Star Associate

Achievement 6: Balanced U

Year-end Regional and National Awards Note: Upon completion of all Star 1, 2 and 3 requirements, accounts can begin to choose their regional and national nominees for the 2014 Be-A-Star program award categories. Go to the awards category section for rules, judging criteria and submission forms.

The Be-A-Star program committees understand that our accounts experience Spring Break throughout the month of April, prepare for summer shut down in May, close in June and vacation in July. The time leading up to the Star 3 due date (June 20, 2014) should be used by your teams to complete all submission forms and nominate regional and national winners. Remember to participate in Compass Group’s Presidents Five Jewel Award and Compass in the Community Award.

Important Note to Regional Champions: Regional Be-A-Star Champions must provide Star 1 and Star 2 winner information, Star Associate’s winning story/submission form, Star Associate bonus request form, dining services logo jpg, associate or group photo jpg, and associate consent forms to Corporate Be-A-Star Committee no later than three weeks after the Star due date.


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Star 2- Achievement 1DUE DATE: APRIL 4, 2014

Retail Optimization Training

For retail operations only in support of MAP strategy objectives: MAP 2 Consumer Sales and Marketing, MAP 4 Unit Costs.

Chartwells offers a 2½ day Retail Optimization Training workshop which teaches our teams and associates about strategies and tactics to grow and manage retail businesses on campus. Retail operators learn how to apply key retail metrics and benchmarks unique to retail dining, conduct a market basket survey, apply the concepts of CPI, price elasticity, and sales cannibalization when adjusting prices. All Chartwells retails operations should have management and staff proficient in utilizing all components of Retail Optimization Training. Each account should have at least one unit manager take the training if not already completed.

This Be-A-Star component is designed to have our unit managers share what they have learned with associates from Retail Optimization Training to help grow profits, increase associate development and share best practices. Utilizing Menu Doctor menu engineering tool and proper merchandising is meant to assist retail operations with growing same-store sales from higher average purchases and/or more frequent customer visits, cross-selling into a broader product range and upselling more items or expensive ones.

How to get credit:• IdentifySameStoreSalesIncreases(8%yearoveryear):Revenue growth at a retail account indicates improved

operations. Chartwells is seeking new innovations from our teams that have improved operations and generated revenue. Same-store sales refer to the difference in revenue generated by retail outlets over a certain period compared to an identical period, such as the previous year. Units must report same store sales figures by identifying the percentage growth at existing retail locations for year on year from Period 12 (September 2013) through Period 3 (December 2013) for Star 1 and Periods 4-8 (January 2014 - May 2014) for Star 2. Unit retail sales goals should reach 8% year over year.

• Implement Menu Doctor and Provide Financial Results Pertaining to This Retail Optimization Training Component: Describe how your team implemented the Menu Doctor menu engineering tool and the pricing strategies of section 2 from Retail Optimization Training to improve top line profits and bottom line flow thru.

- Apply the strategy to at least one multi-outlet food court. - Small accounts with lesser retail presence may select a single retail outlet.• Implement Merchandising Standards and Provide Financial Results Pertaining to This Retail Optimization

Training Component: Describe how your team increased check averages by using the merchandising presentation and product positioning techniques of section 3 from Retail Optimization Training.

- Provide a description of the situation, your strategy, and tactics to increase check average before and after merchandising standards were implemented. Most importantly, you are required to provide the percentage outcome or increases for each strategy.

• Identify Associate Development: Describe how unit management involved and trained associates regarding any aspects of Retail Optimization Training and provide success stories, photos or videos.


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Judging criteria:• Theyearonyearfinancialmetricsandpercentageofimprovementtotoplineprofitsandbottomlineflowthruyearon

year for new accounts must be provided and will be reviewed. • Detailedresultsdriventacticalplansthatclearlyarticulategoals,targetedconsumersegment,tacticsapplied,andcost

of promotion/activity with ROI results are required. • Unitsubmissionsthatcompletedtherequirements,providedthemostappliedtactics,metorexceededtargets,andhad

the largest percentage increases will receive Star credit and be eligible for a chance to win the grand prize.

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Star2Achievement1FormRetailOptimizationTraining



Periods4–8(January2014–May2014)



HowdidyourunitimplementRetailOptimizationTraining’sMenuDoctorandmerchandisingtools,tactics

andstrategies?

Unitsmustreportsamestoresalesfiguresbyidentifyingthepercentagegrowthatexistingretaillocations

foryearonyear.Unitretailsalesgoalsshouldreach8%yearoveryear.

Provideevidenceshowinghowyourteamincreasedcheckaveragesbyusingmerchandisingpresentation

andproductpositioningtechniques.

Describeassociateinvolvementandprovidesuccessstories,photosorvideos.

Reviewjudgingcriteriaforadditionalrequirements.




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YouFirst Boosting Meal Plan Sales and Catering

For resident and retail operations in support of MAP strategy objective: MAP 2 Consumer Sales & Marketing Increasing meal plan and catering sales are crucial to our success and our clients’ success. Implementing productive marketing strategies while providing superior YouFirst guest service should be used to boost meal plan participation to grow your unit’s customer base and increase revenue. Meeting and exceeding goals indicates successful practices and strategies that set the benchmark for optimal operational and financial performance.

How to Get Credit:• Identify Year on Year Meal Plan and Catering Sales Increases: Your unit must identify year on year sales expressed

in number of plans sold and the percentage change versus the previous year. The goals you must meet or exceed include: 8% increase in declining balance retail meal plan sales, 5% increase in voluntary meal plan sales within resident dining operations and 5% increase at your account for catering sales.

• Identify New Innovations: What new innovations increased your meal plan sales and catering events that met guest and client needs?

• Identify Associate Involvement: How did you engage associates throughout the processes?• ROI: Identify how much your unit budgeted for marketing meal plan sales and the actual amount spent.• Complete Submission Form: Complete, save and upload the submission form to the Be-A-Star website in order to

receive credit and be eligible for the grand prize.

Award:• Onegrandprizewinningunitperregionwillwina$300credittowardanyCompassGrouptrainingorYouFirstproducts



Judging Criteria:• Unitsmustmeetorexceedsaleseffortswiththemostimpressiveanduniqueinnovationsandmarketingstrategiesthat

boosted meal plan sales and catering.


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Star2Achievement2FormYouFirstBoostingMealPlanSalesandCatering





Provideyearonyearmealplansales,expressedinnumberofplanssoldandpercentagechangeversus

previousyear.Yourunitmustmeetorexceedan8%increaseindecliningbalanceretailmealplansales,a

5%increaseinvoluntarymealplansaleswithinresidentdiningoperationsanda5%increaseatyour

accountforcateringsales.

Tellusaboutyouroutstandingmealplansalessuccessstoriesintermsofguestsatisfactionandhowyou

engagedassociatesintheprocess.

Whatnewinnovationsincreasedyourmealplansalesandcatering?




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Controlling Costs in Resident Dining

For resident dining operations only in support of MAP strategy objectives: MAP 2 Consumer Sales & Marketing and MAP 3 Cost of Food Objectives.

Chartwells’ President and CEO Steve Sweeney said, “Educational dining services is a penny business. Thank you for counting your pennies.” Small savings made at every unit can truly add up and make a huge impact company-wide. Providing the best quality food at the right purchasing price is critical to controlling costs in resident dining operations. Chartwells and the Business Excellence Team have developed various promotions and programs to assist units with cost saving initiatives that incorporate the use of FoodBuy Opportunity Buys. This activity will show us how well your team used available culinary promotions and programs with Opportunity Buys to decrease food costs.

How to get credit:• Identify Ways to Control Costs Showing a Decrease in Spending: As a responsible business, we must control or

trim costs in all departments wherever possible without negatively affecting quality or service. Teams must manage kitchen production, purchasing food, planning menus and understanding food and supply costs. Your unit should identify areas of waste, ways to implement tighter controls on spending and provide financial results showing a decreaseinspending.Savingjust2centspermealon1000mealscanmean$2,000-insavings.

- Cost Analysis Controls: Provide evidence of year on year CPM or cost per meal (budgeted versus actual) from Period 12 (September 2013) through Period 3 (December 2013) for Star 1 and for Periods 4-8 (January 2014 – May 2014) for Star 2.

• Implement and Identify Promotions Using Opportunity Buys:IdentifytheLTOs,promotions,programsandOpportunity Buys listed on Chartwells’ 2013/2014 Residential Culinary Events Calendar that your unit implemented at your resident dining account from Periods 4-8 (January 2014 – May 2014) for Star 2.

• Use Chartwells’ Residential Culinary Events Calendar: Visit the MyCompass website https://mycompass.compass-usa.com/sectors/chartwellshigheredu/Pages/Promotions.aspx for Chartwells’ 2013/2014 Residential Culinary Events Calendar and contact your Regional Marketing Manager for all promotions, programs, and LTOdetailsorupdates.

• Identify Purchasing Compliance: Units must meet 98.5% purchasing compliance and properly utilize 6% Opportunity Buys within the fiscal year.


Award: • Onegrandprizewinningunitperregionwillwin$300towardanypromotionalmaterialsforuseattheunitor$300

toward Compass Group training. • AwardtobeprovidedbyCorporateBe-A-StarCommitteeonemonthafterStarduedate.(Unit/associatesmustuse

entire award or have training scheduled and paid for prior to the end of Chartwells’ fiscal year September 30, 2014.)

Judging criteria:• Eachsubmissionwillbejudgedbasedonthenumberofprograms,promotions,LTOsandOpportunityBuys

implemented that met CPM and purchasing compliance requirements that had cost savings impact. • Chartwellsunderstandsthesizeandscopeofunitcapabilitiesandtakesthisintoconsiderationwhenjudgingwinners.

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Star2Achievement3FormControllingCostsinResidentDining





Periods4–8(January2014–May2014)

Identifyprograms,promotions,LTOsandOpportunityBuysimplementedatyourunit.

Identifythefinancialimpactintermsoffoodcostsavingsshowingadecreaseinspendingyearonyear.

ProvideevidenceofyearonyearCPMorcostpermeal(budgetedversusactual).

Identifyotherareasofwasteandwaysyouimplementedtightercontrolsonspending.

Unitsmustmeet98.5%purchasingcomplianceandproperlyutilize6%OpportunityBuyswithinthefiscal

year.

Explainhowyouengagedassociatesintheprocess.




Operation



28


YouFirst Training to Upsell

For retail operations only in support of MAP strategy objective: MAP 2 Consumer Sales & Marketing.

YouFirst is Chartwells’ all-encompassing national, award winning guest service platform. YouFirst training components educate associates about providing superior guest service that can contribute to increased sales. YouFirst also provides a component to recognize associates for their achievements.

Training our associates to upsell is one way to help serve our guests while increasing profits in retail facilities. Upselling requires skillful and tactful ways of communicating with guests. Through training, we can provide insight and knowledge to help associates enhance their skills and careers.

This Star activity provides managers with a training tool to help train front-line associates about effective upselling to guests. Managers should set clear sales targets, provide measurable results, and recognize associates when targets are achieved.

How to Get Credit:• Identify Your Sales Targets and Provide Financial Results: Target-setting is a starting point to help implement

your associate upselling training and revenue growth strategy. Follow all the requirements below and use the YouFirst Training to Upsell Tracking Poster to identify how you measured profitability.

• Select a Retail Location by September 15, 2013: Select one retail location to participate; whether a small kiosk or a large c-store, for a four week long challenge during the semester where associates will actively upsell a different item each week.

• Review Training Support Materials: Review training materials and develop an upsell training plan for each front-line associate at the selected retail location. Materials will be posted to the Be-A-Star page on MyCompass in October 2013.

• Utilize Menu Doctor: Use the Menu Doctor menu engineering tool or contact your Regional Marketing Manager for assistance to select a menu item or product.

• Set Sales Target Goals and Implement Training Strategy: Set a sales target for each menu item or product at the beginning of each week. Implement the training plan for each associate, observe techniques in practice and offer constructive feedback.

• Encourage, Support and Recognize Associates: In the week leading up to the challenge, discuss upselling at Simply Rally pre-service meetings with all associates. Encourage associates to share strategies and role-play. During the four weeks of the challenge, share results with associates and recognize associates for achieving or exceeding targets. Offer encouragement for associates who did not achieve targets.




entire award or have training scheduled and paid for prior to the end of Chartwells’ Fiscal year (September 30, 2014.)

Judging criteria:• Unitmustcompleteallrequirements,reportsalestargetresultsandsubmitallrequiredmaterialswiththesubmission

form in order to receive Star credit and be eligible for the grand prize.

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Star2Achievement4FormYouFirstTrainingtoUpsell





Providedetailsaboutyourchallenge,locationandsalestrackingsheets.

Explainyourassociateupselltrainingstrategyandtechniques.

Provideitemschosentoupsell,salestargets,andfinancialresultsforeachweekwithproofofincreased

sales.

Includeanysuccessstories,photosorvideosofyourassociatesandteams.




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30


YouFirst Star Associate

One of the most important ways we put our associates first is to recognize them for their hard work, helping guests, assisting their teams, growing our business and going above and beyond the call of duty on a daily basis. Nominate an associate that has truly met the challenge and deserves to be recognized as a Chartwells YouFirst Star Associate.

How to Get Credit:• UnitmanagementshouldnominateONEassociatethatgoesaboveandbeyondthecallofduty.• Aboveandbeyondnominationexamples:Didtheassociatedevelopaprogramtoreducecosts,improveguestservice

or boost sales?• UploadacompletedBe-A-Starform,photoofassociate,photoconsentformandunitlogototheStarClaimspageon

the Be-A-Star website.

Award: • Onebonuscashawardperregiontobeprovidedinassociate’spayrollbyCorporateBe-A-StarCommitteeonemonth

after Star due date.• AssociatestoryandphotowillbepublishedinChartwellsdigitalMagazine.

Judging Criteria:• Allassociatesareeligible:hourlyandsalariedfromcashierstoculinary,marketingandmanagement.• Provideconcreteexamplesaboutthecontributiontheyhavemadetowardbusinessgoals,MAPobjectives,theBe-A-

Star program, Our Visions and Values or Diversity and Inclusion for example, based on their job responsibilities. • Associatecontributionmustbemeasurableviaguestorclientcomments,othersupportingevidenceand

documentation. • Atleastonehighresolution.jpgphotooftheassociatesuitableforprintpublicationisrequiredwithconsentformand

unit dining logo .jpg.• Separatevideoinadditiontoallrequirementslistedhereisoptional.

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1 | P a g e

Star 2 Achievement 5 Form -‐ YouFirst Star Associate

I nominate (enter name and title here) **Please ensure the correct spelling of the associate’s name in the space above.

Your Name:

Your Email:

Your Phone:

Your Title:

Your Unit

Name:

Today’s Date:

Nominee’s Manager:

Manager’s

Email:

Nominee’s Unit

Number:

Nominee’s Unit Name:

Unit Mailing

Address:

RVP’s Name:

DM’s Name:

Save completed form and upload all items listed below via the Star Claims page of the Be-‐A-‐Star website.

Requirements checklist:

A .jpg photo of nominee. Your unit’s .jpg dining logo must be submitted.

Explain why you are nominating the associate. Video optional.

Include measurable results. All items must be submitted in order to qualify.

Include any praise by client, guests, etc. If all items are not submitted, individual is disqualified.

Include examples of job achievements.

In the space below state why you are recognizing this person. Include a specific instance where the nominee went above-‐and-‐beyond their “normal” duties. Include measurable results, client/customer comments, and concrete examples about the contributions they made.

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Balanced U

Part I: Balanced U ImplementationPart II: Sustainability Part III: Food Allergy Preparedness

For all resident dining and retail operations in support of MAP strategy objectives: Safety, Health & Environment First, and Our People.

Balanced U is Chartwells’ all-encompassing, national award winning health, wellness and sustainability platform. As foodservice operators we face a multiplicity of decisions on how to satisfy guests with great tasting nutritious meals that generate a financial return with minimal impact on the environment. From ecologically sound business practices, to our health and nutrition standards that meet guest dietary needs, Balanced U contains the components necessary to help our operations be a catalyst for change and meet client, community and guest needs.

There are three parts for the Balanced U Achievement in this year’s Be-A-Star program. Part I focuses on ensuring your account has all components of Balanced U implemented, including the Waistless campaign. Part II centers on enhancing sustainability efforts at your account. Part III provides teams with resources to help foodservice operations and associates properly support guests afflicted with food sensitivities and allergies through training and preparedness. A detailed submission form listing requirements is provided for this achievement.

How to get credit:• Part I Balanced U Implementation: Your unit must have Balanced U and all components, including training,

implemented at each location at your resident and/or retail accounts. The Waistless campaign should be introduced to help reduce food costs at your resident dining account.

• Part II Sustainability: Chartwells wants to know about your unit’s successful sustainability initiatives. See the separate submission form for all details.

• Part III Food Allergy Preparedness: Chartwells has specific best practices that each unit should follow regarding food allergy preparedness. See the separate submission form for all information.


Award: • OnegrandprizewinningunitperregionwillwinfourmonthspaidCarbonFoodprintdashboardfeesvaluedat($75/monthora$300totalforfourmonths),or$300towardBalancedUrelatedtraining.

• AwardtobeprovidedbyCorporateBe-A-StarCommitteeonemonthafterStarduedate.(Unit/associatesmustuseentire award or have training scheduled and paid for prior to the end of Chartwells’ fiscal year September 30, 2014.)

Judging criteria:• TheunitthathascompletedallrequirementsonthesubmissionformandmadethemostprogressorimpactbytheStar

1 and Star 2 due dates, will receive Star credit and be eligible to win one grand prize for completing Parts I, II and III.

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Star2Achievement6FormBalancedU

SeeseparatesubmissionformfortheBalancedUStar1andStar2Achievements.



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Star 3 Requirements DUE DATE: JUNE 20, 2014

Diversity & Inclusion awareness and the Compass in the Community components are an integral part of our Be-A-Star program. Complete both components to receive Star credit and be eligible for the chance to compete for multiple national awards from Compass Group.

Upon completion of all Star requirements, accounts can begin to choose their regional and national winners for the 2014 Be-A-Star program. Go to the awards sections for rules, judging criteria and submission forms. (A separate form is available for Regional Chef of the Year and Regional Account of the Year.)

1. Diversity & Inclusion 2. Compass in the Community 3. Regional and National Award Submissions

Year-end Nominations: The Be-A-Star program committees understand that our accounts experience Spring Break throughout the month of April, prepare for summer shut down in May, close in June and vacation in July. The time leading up to the Star 3 due date (June 20, 2014) should be used by your teams to complete all submission forms and nominate regional and national winners.

Important Note to Units: Units must use the Be-A-Star website to upload submissions for the President’s Five Jewel Award and Compass in the Community Award by June 20, 2014. Submissions received apart from the website or late submissions will not be eligible.

Important Note to Regional Champions: Regional Be-A-Star Champions must provide Star 3 mandatory diversity and Compass in the Community reporting in addition to every President’s Five Jewel Award and Compass in the Community Award submission form from each unit via CD or external thumb drive to the Corporate Be-A-Star Committee no later than three weeks after the Star due date. Your region’s top three picks for the President’s Five Jewel Award and Compass in the Community Awards must be identified to compete nationally.

Important Note to Regional Champions: Regional Be-A-Star Champions must provide all national associate or unit winner identification information requested on the submission form, winning Regional Chef and Account of the year submission forms, dining services logo jpg, associate and group photo jpg, and associate consent forms to Corporate Be-A-Star Committee no later than three weeks after the Star 3 due date of June 20, 2014.

Compass Group will announce all sector and division national winners by August 1, 2014.


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Star 3- Achievement 1DUE DATE: JUNE 20, 2014

Diversity & Inclusion

Diversity & Inclusion is important to us because of you, our great people. All together we win. The unique backgrounds, talents, skills and abilities our associates bring to our clients and customers make us the leader in foodservice and support services management. That’s why we want to hear from you, our valued associates, about how you embrace diversity & inclusion in your unit or within your team.

How to Get Credit:• Completebothrequirementsbelow.• CompletetheDiversity&InclusionformanduploadittotheStarClaimspageontheBe-A-Starwebsite.

Diversity & Inclusion Training ProgramsComplete the checklist on the form listing the types of diversity & inclusion training programs your associates have attended, and complete the short description.

Diversity & Inclusion at WorkDoes your unit or team embrace diversity & inclusion on a regular basis? If so, we want to hear from you! Describe how your unit or team brings the power of diversity & inclusion to your fellow teammates, clients and customers. Here are a couple of examples:• HostaCustomerAppreciationevent.Makeyourunit’seventfunandexcitingbycreatingathemefortheeventand

featuring menu items that go along with the team (i.e. County Fair or Cultural Event, like Cinco de Mayo).• Useclientsurveystohelpyourunitorteamunderstandtheneedsofyourclient.• Recognizeteammatesfortheirhardworkandcontributionstoyourteam.

Mandatory ReportingDid your unit participate in any events or programs dedicated to promoting diversity & inclusion at your unit?

Forexample,didyourunithostorcateraneventthatsupportedBlackHistoryMonth,theLesbianGayBisexualTransgender(LGBT)campusassociation,CampusPrideorotherassociation?

Does your unit work in association with companies such as Goodwill Industries or a traumatic brain injury support group to help hire individuals with learning disabilities or those in need of work rehabilitation to get back into the workforce?

Provide any guest, client or associate comments or compliments relating to your dedication and support towarddiversity & inclusion supported by Chartwells at your unit.

Your great stories may be published in Chartwells digital Magazine, and these activities may be used toward yourPresident’s Five Jewel Award submission.

NOTE: If your unit/team wants to go “above and beyond” in demonstrating the importance of Diversity & Inclusion, you should participate in the President’s Five Jewel Award for Best Practices in Diversity & Inclusion. If so, your unit’s Star 3 mandatory reporting must be submitted with your Five Jewel Award entry by June 20, 2014. Go to the “Awards” page and click on the ‘President’s Five Jewel Award’.

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Star3Achievement1Form–Diversity&Inclusion

SavecompletedformanduploadtotheStarClaimspage:beastar.compassusa.com.

Diversity&InclusionTrainingPrograms

ListhowmanyassociateshavecompletedthefollowingCompassGroupDiversity&Inclusiontrainingclasses:

NameofTrainingClass NumberofAssociates

DiversityCHAT

AppreciatingDifferences™

ManagingInclusion™

TrainingduringNewHireOrientation/NewManagerOrientation

PASSPORT/PortofCall

TrainingduringCompassCollege

Othertrainingentercoursename:

Inthespacebelow,describewhatyourUnit/teammembershavelearnedfromeachofthesetrainingclasses,and

provideexamplesofhowyourunitorteamembracesdiversity&inclusionthroughouttheyear.NOTE:Provide

theattendancesheetforyourunit’s“DiversityCHAT”toconfirmthesession.

Diversity&InclusionatWork

Inthespacebelow,describehowyourunitorteamembracesdiversity&inclusiononaregularbasisandhow

diversity&inclusionhelpstopromoteteamawarenessandteamwork.

Enteryourdescriptionbelowin100wordsorless.

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37

Compass in the Community

Compass Group recognizes its responsibility to make a positive contribution and impact in our communities through outreach initiatives. This can easily be achieved by leading, participating, or supporting a community outreach project that also contributes to meeting MAP 1, 2 or 3 goals and objectives:

• Partnerwithyourclient(s),associatesandcampuscommunitiestoleadanoutreachproject.• Assistwithprogramsyourclientandcustomersarealreadyhostingviain-kind,financial,orvolunteersupport.• CollaboratewithareaCompassGroupaccountsinfacilitatingacommunityactionevent.• Individuallyleadactivitiestomeetasocietalneed.• Recognizeandaidwithassociate-initiatedcommunityoutreach.

*If you need help getting started, refer to the Compass in the Community “Ideas and Suggestions” resource document.

How to get credit:• CompleteandsavetheCompassintheCommunityFormanduploadittotheStarClaimspageoftheBe-A-Star

website at beastar.compass-usa.com by the Star 3 due date, June 20, 2014.• YourunitisrequiredtosubmitmandatoryreportingsoyourunitcanreceiveStarcreditandpromotethegreat

contributions made in support of communities and individuals in need.

The Purpose of Completing a Compass in the Community Star Achievement is… It demonstrates Compass Group’s value of Responsibility in making positive contributions to the health and well-being of associates, customers, and the communities in which we work and live. These activities can potentially strengthen associate, client, and customer relationships which in turn will result in higher retention levels with all groups. Other positive outcomes include unit organic business growth, opportunities for additional sales with other Compass Group companies, and access to greater supply savings.

Note: Consider participating in the Compass in the Community North America Awards. Refer to the “Awards” section and click on the Compass in the Community Awards link to review the additional guidelines. Your unit’s Star 3 mandatory Compass in the Community reporting must be submitted with your Compass in the Community North America Awards by June 20, 2014.

Star 3- Achievement 2 DUE DATE: JUNE 20, 2014

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Star3Achievement2FormCompassintheCommunity

SavecompletedformanduploadtoStarClaimspageoftheBe‐A‐Starwebsite:beastar.compass‐usa.com.

NOTE:SeetheAwardssectiontosubmitanentryfortheCITCNorthAmericaAwards.Yourunitisrequiredtosubmit

mandatoryreportingusingthisformsoyourunitcanreceiveStarcreditandpromotethegreatcontributionsmadein

supportofcommunitiesandindividualsinneed.Providephotos,imageorvideotosupportyourachievements.

Whatorganization(s)and/orcommunityactivitydidyouroutreachinitiativesupport(example:AmericanCancer

Society,DiabetesWalk,etc.)?

Whoorwhatarethebenefactors(students,homelessshelter,hurricanesurvivors,etc.)?

Howdidyousupportthisproject(financial,in‐kind,orparticipationactivities)?

DidyourprojectcollaboratewithotherCompassGroupaccounts,yourclient(s),customers,vendors,oranyother

non‐Compassgroups?Ifyes,whichones?

Pleaseprovidemeasurementsforthefollowing,whereapplicable:

Totalnumberofassociatesinaccount

Totalnumberofassociatesinvolvedinoutreachactivity

Numberofnon‐associatesparticipatinginactivityonbehalfofCompassGroup(family,friends,etc.)

Totalnumberofman‐hours/timedonatedbyCompassGroupassociatestoactivity

TotalfinancialcontributionbyCompassGroupassociatesoraccount

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39

Star 3- Achievement 3DUE DATE: JUNE 20, 2014

Regional and National Award Nominations Time

Year-end Regional and National Awards: Upon completion of all Star 1, 2 and 3 requirements, accounts can begin to choose their regional and national nominees for the 2014 Be-A-Star program award categories. Go to the awards category section for rules, judging criteria and submission forms. (A separate form is available for Regional Chef of the Year and Regional Account of the Year.)

The Be-A-Star program committees understand that our accounts experience Spring Break throughout the month of April, prepare for summer shut down in May, close in June and vacation in July. The time leading up to the Star 3 due date (June 20, 2014) should be used by your teams to complete all submission forms and nominate regional and national winners.

Your unit must complete all Star 1, 2 and 3 requirements and upload all submissions on time in order for your unit and associates to be eligible for award nominations.




Compass Group will announce all sector and division national winners by August 1, 2014.


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There are eighteen possible award opportunities for individuals and teams to be recognized for their accomplishments that contributed to personal growth and business success.

Now it’s time to shine and submit nominations for regional and national awards!

• GototheAwardCategoriessectionandclickonthelinksforalldetails.• Followtheinstructionstocompletesubmissionformsforyourunit’snominationfor - Hourly Associate of the Year - Salaried Associate of the Year - Culinary Associate of the Year - Regional Chef of the Year (additional separate submission form provided) - Regional Account of the Year (additional separate submission form provided)• UploadcompletedformstotheStarClaimspageontheBe-A-Starwebsite.• CompleteanyseparateformsprovidedbyyourCorporateBe-A-StarCommittee.• Yourunit’sindividualsupportoftheBe-A-Starprogramisinvaluable.Yourparticipationcontributestoadditionalaward

winners that will be recognized as Chartwells’ National District Managers of the Year and Penta Award winner which recognizes the top performing region in the 2014 Be-A-Star program.

• ParticipationintheCompassintheCommunityAwardandthePresident’sFiveJewelAwardforBestPracticesinDiversity and Inclusion is encouraged. Separate awards are provided by Compass Group.

• ChartwellsHigherEducationwinnersarebasedonthoseassociatesandteamsthatgoaboveandbeyondthe Be-A-Star program requirements.

• Remembertoobtainsignedconsentformsfromallassociatesorindividualsshowninanyphotosorvideo.




Be-A-Star Award OpportunitiesDUE DATE: JUNE 20, 2014

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Details for all eighteen award opportunities are listed here. Good luck and congratulations to all of our teams and associates!

Award Opportunity 1, 2, 3: YouFirst Star Associates: Hourly, Salaried and Culinary Associate Awards• Yourunitcannominateonehourlyassociate,onesalariedassociate,andoneculinaryassociate.• CompleteandsubmitproperformontheBe-A-Starwebsite.

Judging Criteria:All associates are eligible who demonstrated outstanding accomplishments and achievements throughout the Be-A-Star program that contributed to individual or team growth and contributed toward exceeding business goals.

Number of Awards:Three total per region: one hourly associate award, one salaried associate, one culinary team associate.

Award Date: August 2014 or at time of regional Be-A-Star event.

Award Opportunity 4:Regional Account of the Year• YourunitshouldcompletetheRegionalAccountoftheYearformtobeconsideredfortheaward.• YourBe-A-StarregionalcommitteewillchooseoneRegionalAccountoftheYear.• TheRegionalAccountoftheYearwillcompetefortheprestigioustitleofNationalAccountoftheYear.

Judging Criteria:Unit must complete all Star achievements beyond expectations, on time and provide supporting evidence.ProfitBeforeOverhead(PBO):Unit must accomplish budgeted PBO in client calendar year July 1, 2013 to June 30, 2014. DailySalesOutstanding(DSO): Unit must have maintained or reduced period 9 YTD DSO level year on year. Inventory Turns: Improve inventory turns based on the following: - If your unit inventory turns are less than 32 turns, your unit must improve by at least two turns. Example: If

your prior year was 31, then your current year should be 33 showing improvement by two turns. - If your unit inventory turns are greater than 32 turns, your unit must maintain or improve turns. Complete and submit proper form on the Be-A-Star website.Your regional account of the year submission will be considered for National Account of the Year.

Number of Awards:One per region.

Award Date:August 2014 or at time of regional Be-A-Star event.

AWARD CATEGORIES, DETAILS & NOMINATION FORMSDUE DATE: JUNE 20, 2014

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Award Opportunity 5:National Account of the Year• EachwinningRegionalAccountoftheYearwillbeeligibleforNationalAccountoftheYear.• ThewinningRegionalAccountoftheYearrequiredsubmissionformandsupportingmaterialswillbejudgedforconsideration for National Account of the Year.

Judging Criteria:The Corporate Be-A-Star Committee judges will choose one National Account of the Year based on how well the unit’s team followed and excelled at all Star requirements in the entire Be-A-Star program and met Regional Account of the Year judging criteria.

Number of Awards:One per division.

Award Date:August 2014.

AwardOpportunity6,7,8:District Managers of the Year• Wewillhonoronefirst,secondandthirdplacewinnerforDistrictManageroftheYear(includingRegionalManagers

and Regional Directors) based on the following criteria:

Judging Criteria:Units under each District Manager’s region must complete all Star requirements to the best of their ability and claim Stars on time.DM must manage multiple accounts to be eligible.ProfitBeforeOverhead(PBO):Units must accomplish budgeted PBO in client calendar year July 1, 2013 to June 30, 2014. DailySalesOutstanding(DSO):Units must have maintained or reduced period 9 YTD Daily Sales Outstanding level, year on year.Inventory Turns: Improve inventory turns based on the following: - If your unit inventory turns are less than 32 turns, your unit must improve by at least two turns. Example: If

your prior year was 31, then your current year should be 33 showing improvement by two turns. - If your unit inventory turns are greater than 32 turns, your unit must maintain or improve turns. Same Store Sales: DM units’ same store sales revenues must grow 6% prior year to actual year.LossPreventionReport(LPR):DMmusthave100%LossPreventionReport(LPR)compliance.

Number of Awards:Three per division.

Award Date:August 2014 or at regional Be-A-Star event.

Award Opportunity 9:Regional Chef of the Year • Chartwells’ChefoftheYearAwardcategoryamplifiesrecognitionforourcreativeculinariansintheBe-A-Starprogram.

A separate nomination submission form is provided. Send the completed form to your regional Be-A-Star committee.

Judging Criteria:Follow the judging criteria contained on the separate nomination submission form which contains Q&A and check-list sections.

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Number of Awards:One per region.

Award Date:August 2014 or at time of regional Be-A-Star event.

Award Opportunity 10:National Chef of the Year• OneNationalChefoftheYearwillbechosenfromtheRegionalChefoftheYearwinningsubmissionformsbythe

Corporate Be-A-Star Committee judges.

Number of Awards:One per division.


Award Opportunity 11:Penta Award• ThisprestigiousawardwillbepresentedtotheregionandRegionalVicePresidentbasedonthefollowingcriteria:

Judging Criteria:Same Store Sales: Region’s same store sales revenues must grow 6% prior year to actual year.ProfitBeforeOverhead(PBO):Units must accomplish budgeted PBO in client calendar year July 1, 2013 to June 30, 2014. Margin Improvement: Illustrate margin improvement of 20 basis points from prior year on same store sales PBO.DailySalesOutstanding(DSO):Units must have maintained or reduced period 9 YTD DSO level year on year. LossPreventionReport(LPR):Musthave100%LossPreventionReport(LPR)compliance.Account Participation: Highest account participation and on-time Stars claims are required.

Award:One custom national award per division.


Award Opportunity 12, 13:Sector President’s Five Jewel Award by Compass GroupNational President’s Five Jewel Award by Compass Group• CompassGroupwillawardoneunitintheChartwellssectorwiththeSectorPresident’sFiveJewelAward.Thismeans

that your unit’s submission will compete against the Chartwells K-12 division submissions and fellow Chartwells Higher Education unit submissions.

• ShouldyourunitwintheSectorAward,yoursubmissionwillcompeteagainstallotherCompassGroupsectorsfortheNational President’s Five Jewel Award.

• Tip:YoursubmissionshouldtrulybeoverthetopandexceedtherequirementslistedinStar3andPresident’sFiveJewel Award submission form.

• IftherearenosubmissionsfromChartwellsHigherEducationorifsubmissionsdonotexceedrequirements,thentheunit/division is ineligible for the award.

Number of Award Opportunities: Two Sector Winner: Crystal Award National Winner: Crystal Award

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AwardOpportunity14,15,16,17,18:Compass in the Community Awards• CompassGroupwillprovidefiveawardsthroughoutthesectorsrecognizingthebestsubmissionsbasedonthe

Compass in the Community Award requirements.• Tip:YoursubmissionshouldtrulybeoverthetopandexceedtherequirementslistedinStar3andCompassinthe

Community Award submission form. • IftherearenosubmissionsfromChartwellsHigherEducationorifsubmissionsdonotexceedrequirements,thenthe

unit/division is ineligible for the awards.

Number of Award Opportunities: FiveOneGoldaward:$8,000forcharitiesandattendanceattheBe-A-StarRecognitionCelebration!OneSilveraward:$6,000forchosencharitiesThreeBronzeawards:$2,000eachforunit’srespectivecharities


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1 | P a g e

YouFirst Star Associate -‐ Hourly -‐ Nomination Form

Save completed form and upload along with a .jpg picture of your nominated associate and .jpg dining logo to the Star Claims page of the Be-‐A-‐Star website: beastar.compass-‐usa.com

I nominate

for the YouFirst Hourly Star Associate of the Year.

Describe why you are nominating this associate; include testimonials, guest comment cards, photographs, etc., to support the nomination. Did the associate develop a program to reduce costs, improve guest service or boost sales for example? A committee will select the individual that has made the greatest contribution to the account’s/region’s success.

Operation Number Operation Name Manager Name Operation Phone Email Address

Region District Manager Operation Mailing Address

46 1|P a g e

YouFirstStarAssociateSalariedNominationForm

Savecompletedformanduploadalongwithapictureofyournominatedassociateand.jpgdininglogo

totheStarClaimspageoftheBeAStarwebsite:beastar.compassusa.com

Inominate

fortheYouFirstSalariedStarAssociateoftheYear.Describewhyyouarenominatingthisassociate;includetestimonials,guestcommentcards,photographs,etc.,to

supportthenomination.Didtheassociatedevelopaprogramtoreducecosts,improveguestserviceorboostsalesfor

example?Acommitteewillselecttheindividualthathasmadethegreatestcontributiontotheaccount’s/region’s

success.

OperationNumber OperationName ManagerName OperationPhone EmailAddress


47 1|P a g e

YouFirstStarAssociateCulinaryNominationForm

Savecompletedformanduploadalongwithapictureofyournominatedassociateand.jpgdininglogo

totheStarClaimspageoftheBeAStarwebsite:beastar.compassusa.com

Inominate

fortheYouFirstCulinaryStarAssociateoftheYear.Describewhyyouarenominatingthisassociate;includetestimonials,guestcommentcards,photographs,etc.,to

supportthenomination.Didtheassociatedevelopaprogramtoreducecosts,improveguestserviceorboostsalesfor

example?Acommitteewillselecttheindividualthathasmadethegreatestcontributiontotheaccount’s/region’s

success.

OperationNumber OperationName ManagerName OperationPhone EmailAddress


48 1|P a g e

Regional/NationalChefoftheYear

Seeseparatesubmissionform.



49 1|P a g e

Regional/NationalAccountoftheYear

Seeseparatesubmissionform.



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Compass in the CommunityDUE DATE: JUNE 20, 2014

Compass in the Community North America Awards

At Compass Group we understand that actions speak louder than words. We take responsibility for our behaviors, both individually and as a group. Compass Group makes positive contributions to the health, safety, and overall well-being within our work and living environments. The Compass in the Community awards program recognizes those associates and accounts who best demonstrate this guiding principle.

How to get credit:1) Complete the Star Achievement’s Compass in the Community form, addingabriefessay(maximum500words)

description of the project and can also include: •Communityinitiative(s)andtheirgoalsandobjectives •Levelofsupportfromalloperationassociates •Outcomeoftheproject’seffortswithinformationaboutitseffectonoutreachrecipients,aswellasaccountassociates,

client(s), customers, and vendors (where applicable) •Anypublicacknowledgementreceived2) The submission should be exhibited in presentation format. This can be a scrapbook, electronic presentation (such as

PowerPoint), or a video (on CD/DVD*). *Note: If a video is chosen as the method for presentation, the video can be no longer than 5 minutes in total length.

•Includedocumentationofplanning,executionandresults(pictures,meetingnotes,volunteersign-ups,diagramsandgraphs, press releases, newspaper articles, pictures, flyers, thank you notes, etc.).

•Yourunit’sStar3mandatoryCompassintheCommunityreportingmustbesubmittedwithyourCompassintheCommunity North America Awards by June 20, 2014.

How to Submit: Mail your form and submission to your Regional Be-A-Star Committee by Friday, June 20, 2014.

Due Date for Division Entries: Each program/division (Canteen, Eurest, Flik, Chartwells Higher Ed, Chartwells Schools, Morrison, Corporate, etc.) may submit up to three (3) projects for CITC North America Awards consideration. Awards submissions must be received by April Morton, Community Relations Coordinator, by no later than Friday, June 20, 2014.

Number of Awards: FiveOneGoldaward:$8,000forcharitiesandattendanceattheBe-A-StarRecognitionCelebration!OneSilveraward:$6,000forchosencharitiesThreeBronzeawards:$2,000eachfortheirrespectivecharities

Judging Criteria: Winning submissions have the following criteria in common:• Outreachappearedtobea“wayofdoingbusiness”.• Activitiespromotedsustainabilityfortherecipient(s)and/orcause.• Activitiesmadeasignificantandassessableimpact.• Activitiespromotedteambuildingandtherewassignificantassociateinvolvement.

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• CollaborationwithotherCompassand/ornon-Compassgroups.• Goalsofthecommunityactivitywereclearlydefinedandfocused.• Activitieswerewell-planned,executedandoutcome(s)measuredandpresented.

The North America Awards judging committee consists of executive officers, managers and at least one representative from a non-profit partner organization. (It is suggested that divisional judging groups have a similar make-up, though each program can decide how to choose their awards submissions.)

Award Date: Winners will be contacted by the Diversity & Community Relations department in August 2014.

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Diversity & InclusionDUE DATE: JUNE 20, 2014

President’s Five Jewel Award for Best Practices in Diversity & Inclusion

Diversity & Inclusion: Road Map to Innovation, Sustainability and GrowthCompass Group USA believes a diverse and inclusive environment supports innovation and collaboration, and benefits our associates, clients and customers.

Our Commitment to Diversity & Inclusion is good for us because it allows us to:• Deliverpositivebusinessresults.• Buildahighlyskilledworkforcethatreflectsourdiverseclientandcustomerbase.• Provideinnovativeproductsandservicestoourcustomersandclients.• Seeknewbusinessopportunitieswhileweretainourclientbase.• Givebacktothecommunitieswetouchandserve.

Visit altogethergreat.com to learn more about Diversity & Inclusion at Compass Group.

To qualify for the President’s Five Jewel Award, you must:• Complete the Star 3 Diversity & Inclusion Achievement.• Choose one of the two following activity options to complete.• Submit an essay, scrapbook, video or DVD following the guidelines below.

Option 1: Associate Innovation in Action

Description of Activity: Would a new product or idea make daily work life easier? In this exercise, your team will have the opportunity to suggest a new product, idea or improve a current process that could make your daily duties easier, more efficient and/or reduce costs.

A suggestion is an innovation which:• Identifiesaproblem,potentialproblemoropportunity.• Presentsaspecificsolutiontotheproblemorpotentialproblem.• Improvesacurrentprocess.• Generatesanideaoraprocessimprovementthatcanbeusedcompany-wide.

In order to help your team create an “Innovation in Action”, your team may use any or all of the following resources: teammates, local library (encyclopedias, books etc.), newspapers, magazines or the internet. This innovation MUST be based on processes or activities within your daily duties at Compass Group.

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Create a recap of your “Associate Innovation in Action” activity, answering the following questions:1. How many associates are in your unit?2. How many associates participated in this activity?3. What information did your team use to complete this activity?4. Describe in detail the daily duty (ies)/responsibility (ies) your team used to help create the “Innovation in Action.”5.Listanddescribethesignificantbenefitsinatleast3thefollowingcategories: •Creatinganinclusiveworkplace •Savingmoney,time,materialorresources •Improvingservice,procedures,systemsormethods •Reducingcosts,materials,handlingorwaste •Increasingproductivity6. Describe how the diversity of your team helped create this “Innovation in Action,” how it can be used over a long period

of time (sustainability) and deliver profitable growth.

Option 2: Diversity & Inclusion at Work

Description of Activity: Using information from your Star 3-Achievement requirements, demonstrate in greater detail how your unit or team brings the power of Diversity & Inclusion to your fellow teammates, clients and customers.

Create a report answering the following questions:1. How many associates are in your unit?2. What is the name and location of your unit?3. How many associates participated in this activity?4. Describe in detail an average day in your unit. Demonstrate how your team uses each value throughout the day.

Give 3 examples maximum for each of the following values: --Openness, Trust and Integrity --Responsibility --Passion For Quality --Can-do --Win Through Teamwork 5. What did your team learn about the importance of teamwork and how did the diversity of your team make a difference

during this exercise?

How to submit for award consideration:Submit your activity recap - along with a copy of your Star 3 Diversity & Inclusion Achievement Form - to Chartwells’ Diversity Action Council representative and Regional Be-A-Star Committee Champion no later than June 20, 2014. Acceptable items to submit are:• Anessayof300wordsdescribingtheactivity• Ascrapbookdisplayingexamplesoftheactivity(withphotos,associatetestimonials,etc.)• AvideoorDVDdisplayingexamplesoftheactivity(withphotos,associatetestimonials,etc.)nottoexceed8minutes.THEVIDEOORDVDCANNOTBECREATEDAND/ORPRODUCEDBYAPROFESSIONALCOMPANYORORGANIZATION. YOUR TEAM/UNIT MUST CREATE AND/OR PRODUCE THE VIDEO OR DVD.

Important Note to Units: Units must use the Be-A-Star website to upload submissions for the President’s Five Jewel Award by June 20, 2014. Submissions received apart from the website or late submissions will not be eligible.

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PROGRAM SUPPORT

If you have questions regarding any of the Star requirements or support materials in the Chartwells Higher Education Be-A-Star Program, please contact your regional Champions below.

Northeast Region: Chartwells Be-A-Star - c/o Salem St. University Attn: Angela Silva 352LafayetteSt.Salem, MA 01970Phone: 978-745-7646 Fax: [email protected]

Southeast Region Chartwells Be-A-Star Attn: Shanna GreenRegional Marketing Manager8638 Savannah RoadHarrisburg, NC 28075Phone: 980-258-8280 Fax: [email protected]

Central RegionChartwells Be-A-Star 1012 Ekstam Drive, Suite 4Bloomington,IL61704Phone: 309-662-9012 Fax: 309-662-2246 [email protected]

Lackmann / Metro New York Region:[email protected]

Mid-Atlantic Region: Chartwells Be-A-StarAttn:LisaMullen3118 Foulk Rd Garnet Valley, PA 19060Phone: 610-497-9113 Fax: 980-235-6054 [email protected]

South Central RegionChartwells Be-A-Star Attn: Tiffany Welcome Bunch Regional Marketing Manager4301 North Beltwood ParkwayDallas, TX 75244Phone: 972-988-7217 Fax: 704-295-5489 [email protected]

West RegionChartwells Be-A-Star Attn: Missy Hamblin1352 Spring CourtJerome, ID 83338 Phone: 208-324-4463 Fax: 980-235-6027 [email protected]

For all Corporate Be-A-Star Committee questions, separate nomination forms, judging or other assistance please email: [email protected]

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Your Be-A-Star Program is all in one place.

You will find your 2014 sector Be-A-Star program materials, upload any necessary submissions and, if required, claim Stars for your operation all on one website – beastar.compass-usa.com.

If you need assistance with the Be-A-Star website, send an email to [email protected].

WEBSITE SUPPORT

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Be-A-Star 2014 - Official Rules

I. General Rules

Introduction: Compass Group (“Sponsor”) is sponsoring the Be-A-Star 2014 Program (“The Promotion”) for each of its companies — Bon Appétit, Canteen, Chartwells, Corporate Office, Eurest, Flik International Corp., Foodbuy, Morrison, and Touchpoint (“Companies”). The Promotion involves three “Stars.” Each Star consists of a series of activities and skill-based Achievements (“Action Items”). There are also three Special Awards. These general terms and conditions (“General Rules”) apply to all Achievements and Special Awards. In addition, each Achievement and Special Award may be subject to specific terms and conditions (“Action Items Rules” or “Special Award Rules,” respectively), as discussed below. The General Rules, Component Rules, and the Special Award Rules together form these Official Rules. The Promotion begins August 2013 and ends June 2014. The specific timing for each Achievement is set forth in the Achievement Rules. The timing for each Special Award is set forth in the Special Award Rules.

Eligibility: Must be 18 years old or older. Each participant must comply with all terms and conditions set forth in these Official Rules, and winning is contingent upon fulfilling all such requirements. Entries must be original work and must not have been previously published or have won any other award. Participants are eligible only if they are actively employed with the company at the time of award payout. Active participants will receive a prorated award based on the number of weeks worked in the eligible position. Vacation will be considered weeks worked for the purpose of eligibility. If a participant’s employment with the company is terminated either voluntarily or involuntarily, or if a participant engages in conduct which gives rise to a suspension or some other form of disciplinary action, then notwithstanding any other provisions of the Be-A-Star Recognition Program, the participant shall automatically become ineligible to receive all or part of an award, subject to the sole and absolute discretion of Compass Group hereinafter known as the “Company,” to decide otherwise.

Prizes: Prizes, selection process, timing, and prize value details are set forth in the Achievement Rules and Special Award Rules. No substitution or transfer of prizes permitted except by Sponsor, who, in the event of prize unavailability or any other reason, reserves the right to substitute any prize with another prize of equal or greater value. All taxes, fees, and surcharges, and any other expenses not listed as included in a prize are the sole responsibility of the prize winners. Acceptance of a prize constitutes permission for Sponsor and its advertising and promotional agencies to use winner’s name and likeness for advertising and promotional purposes in any media without additional compensation unless prohibited by law. Decisions of Sponsor or judges grading submissions for any Achievement or Special Award are final and binding in all matters relating to the Promotion. In the event of a tie in any Achievement or Special Award that requiresjudgingorevaluation,duplicateprizeswillbeawarded.Forprizesexceeding$7500invalue,potentialwinnerswillberequiredtosignandreturnanAffidavitofEligibility,LiabilityRelease,andwherelawful,aPublicityRelease,withinfourteen (14) days of notification. If a potential winner does not return such release within the (14) day time period, such potential winner will be disqualified and another winner selected in the place of the disqualified person at random from all eligible entries. If any prize or prize notification is returned as non-deliverable, the potential winner will be disqualified and another potential winner will be selected in the original potential winner’s place. A cash payout is prorated based on fulltimeequivalence.Fortyhoursequalsonefullshare,thirtyhoursequals3⁄4share,twentyhoursequals1⁄2share,etc.,based on the normal work week at the time of payout.

OFFICIAL RULES

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Miscellaneous: By participating in the Promotion, participants agree to release and hold harmless Sponsor, itsparents, subsidiaries, divisions, related companies and their respective officers, directors, employees, and agents from and against any and all claims or causes of action arising out of participation in the Promotion or with awards provided hereunder. All entries become the property of Sponsor. Sponsor is not responsible for late, lost, illegible, incomplete, stolen, misdirected or postage due entries. If for any reason the Promotion is not capable of running as planned including due to tampering, unauthorized intervention, fraud, technical failure, human error or any other causes beyond the control of Sponsor that corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Promotion, Sponsor reserves the right in its sole discretion to disqualify any individual who tampers with the entry process, and to cancel, terminate, modify or suspend the Promotion. The Sponsor assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft of destruction or unauthorized access to, or alteration of, entries.

Submission of entry grants Sponsor and its agents the right in perpetuity to reproduce, publish, use, edit, adaptand/or modify such entry in any way, in any and all media, without limitation and without compensation toparticipant. Any and all disputes, claims, and causes of action with Sponsor arising out of or connected withthis Promotion, other than determination or validity of claims, shall be resolved individually and exclusively byarbitration under the Commercial Dispute Resolution Procedures of the American Arbitration Association inCharlotte, North Carolina. Any and all claims, judgments and awards shall be limited to actual out-of-pocketcosts incurred, including costs associated with participating in this Promotion, but in no event attorneys’ fees.Participants hereby waive all rights: (i) to claim or be awarded any punitive, direct, indirect, incidental andconsequential damages and any other damages, other than for actual out-of-pocket expenses; and (ii) to havedamages multiplied or otherwise increased. All issues and questions concerning the construction, validity,interpretation and enforceability of these Official Rules, shall be governed by, and construed in accordancewith, the laws of the State of North Carolina. Sponsor reserves the right to cancel or modify this program asdetermined by Sponsor in its sole discretion. Any modification of these Official Rules shall be communicated tothe participants via mail and/or e-mail. Void where prohibited.

WinnersList:Foralistofprizewinners,sendaself-addressedstampedenvelopeto:Be-A-Star Winnersc/o Engagement & RecognitionCompass Group North America2400 Yorkmont RoadCharlotte, North Carolina 28217

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Squares Indicate Fiscal Calendar Quarter-end Dates Stars Indicate Star Due Dates

October 2013

S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

September 2013August 2013 S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

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November 2013 December 2013 S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

January 2014

February 2014 S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28

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March 2014 April 2014

May 2014 S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

June 2014 July 2014 S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

STAR DUE DATE CALENDAR

S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

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STAR TRACKING POSTER - STAR 1

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