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WNRP Pensacola, FloridaPolitical Media Kit
Contact: Jeff Wayne, Market Manager / 850-262-6139 / [email protected]
BE HEARD!BE HEARD!
Get Votes!Get Votes!
90% of General Market90% of General Market
91% of African91% of African--AmericansAmericans
91% of Hispanics91% of Hispanics
Radio Delivers Potential Radio Delivers Potential
VotersVoters
Source: Scarborough USA+ 2014 Release 2 (February-September 2014), Adults 18+ weekly reach
Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved
Contact: Jeff Wayne, Market Manager / 850-262-6139 / [email protected]
89% of General Market89% of General Market
91% of African91% of African--AmericansAmericans
90% of Hispanics90% of Hispanics
Radio Delivers Radio Delivers
Important Statewide Important Statewide
ConstituentsConstituents
Source: Scarborough USA+ 2014 Release 2 (February-September 2014) ), Adults 18+ weekly reach
Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved
Contact: Jeff Wayne, Market Manager / 850-262-6139 / [email protected]
88% of General Market88% of General Market
91% of African91% of African--AmericansAmericans
90% of Hispanics90% of Hispanics
Radio Campaign Radio Campaign
to Get Out the Local Votesto Get Out the Local Votes
Source: Scarborough USA+ 2014 Release 2 (February-September 2014) ), Adults 18+ weekly reach
Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved
Contact: Jeff Wayne, Market Manager / 850-262-6139 / [email protected]
Live and Local Live and Local
Radio Boosts Political MessagingRadio Boosts Political Messaging
Source: 1) Nielsen Total Audience Report Q2 2015
Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved
The Power of Radio
•#1 reach medium1 delivers more people than any other medium -
- but also high targeting capability • Strong in all key 18+ demographic segments
• Targeting by gender, age, lifestyle and language
•Delivers potential voters within their own communities – or
across the nation
•Varied formats and personalities create personal connections,
emotionally engaging environment for messages aimed at specific
interest groups
•Creates theater and generates images within listeners’ minds,
personally unique to each
and and NewsRadio1620NewsRadio1620 has the MOST Live and Local in Town!has the MOST Live and Local in Town!
Contact: Jeff Wayne, Market Manager / 850-262-6139 / [email protected]
Live and Local Live and Local
Radio Boosts Political Radio Boosts Political
MessagingMessaging
The Power of Radio
•The original social medium• Highly personal – listeners relate one-on-one with favorite on-air
personalities
• Drives conversation and influence among loyal listeners
•The original mobile medium – now available on-air, online and on-
demand• AM/FM reaches listeners on the go, at home, at work, in stores and
offices
• Streaming, mobile apps, etc. allow video extensions to campaign’s
audio text
Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved
Contact: Jeff Wayne, Market Manager / 850-262-6139 / [email protected]
BE HEARD!BE HEARD!
Get Votes!Get Votes!NewsRadio1620 is Pensacola’s premier News/Talk radio station. We have the most Local Talk and Local News than any other radio station in town.
Our award winning news department makes us the Go-to station news and information.
•Make your campaign platform come to Life with Radio!•We’re mobile; listen at home, in office, in car, on computer or smartphone.•Radio messages are remembered more than TV, Print, and internet.•Make your message heard all the way to the voting booth!•Have better Recall with your radio message.•No Charge for local in-house production.•1:1 means each one on-air commercial receives one live streaming at No-Charge
Reach activeReach active--interested interested NewsRadio1620NewsRadio1620 listenerslisteners
For rates and more information contact: Jeff Wayne, Market Manager Direct line: 850-262-6139Email: [email protected]
Let NewsRadio1620 help you get more VOTES!