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Marketing Yourself Through Fashion W2010

Bé: Marketing Yourself Through Fashion

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Whitefish Bay High's new fashion magazine's debut issue.

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Page 1: Bé: Marketing Yourself Through Fashion

BéMarketing YourselfThrough Fashion

W2010

Page 2: Bé: Marketing Yourself Through Fashion
Page 3: Bé: Marketing Yourself Through Fashion
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trends8

current trends

11 trends by dana

19 trends by annika

31 awesome never goes out

quiz35

What boot are you?

editors-in-chiefalex o’brien

annika gunderson

editorial boardarmon noori

dana gundersoneric schwartzjenny keuhl

sophia jones

advertizing and marketing director

alex o’brien

graphic designalex o’brien

annika gundersonarmon noori

made possible by the followingdedicated club members:

sage goldnikchristy seiberscynthia lopezstuart gilreathcatherine guy

lizzy piziak

BéIssue No. 1

jack velicermary-kate lucaskatie ethington

hanna chomarie cheslik

dana gunderson

want to be a part of Bé? email articles to [email protected] every tuesday at 11:50 in room 253

runway3

runway vs. recession

37local fashion shows

bé mode23

style icons

32homecoming ‘09

45the bé 25

did your friends miss the signup and want to see it too? go to:www.issuu.com/mytf1

Page 5: Bé: Marketing Yourself Through Fashion

by:

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Bé runway

Runway vs. Recession

Sequined body suits, velocity-inspired sculptural dresses, bold patterns, provocative cuts, and transparent garments. These garments and still more extreme innovation has been seen coming down the runway since Spring of 2009, when designers decided that though the economic situation was not favorable, the art of fashion could not be risked. In fact, it was taken to a whole new level despite recession. Designers have been risking their careers since last spring in order to show us these strange yet fascinating garments, and not always to a good end.

Several large and well known companies, such as Syms, Saks, Ecko, and CIT Group (which provides in-dependent designers with financial services and loans), have been facing serious financial problems and some filing for bankruptcy. Eventually one may begin to wonder why. Fortunately for today’s runway and couture designers, the financial crisis is just another reason to make a statement. A recession doesn’t have to mean dark pieces that are simple just for the sake of being versatile; it can also mean bigger statements and a stronger focus on the art aspect of fashion. Though clothes are being made to be more acces-sible, there is still a sense of poetry displayed by the collec-tions of the past year. Many, including Alexander McQueen, Cristian LaCroix, John Galliano, and Karl Lagerfeld to name a few, believe that in tough times people will dream even more.

Alexander McQueenSpring 2010

Emporio Armani Spring 2010

Nina Ricci Fall 2009

John GallianoSpring 2010

Page 7: Bé: Marketing Yourself Through Fashion

all runway photos: www.nymag.com

P.4

Other, younger designers see the recession as an opportunity for them as well; the changing times will invoke radical change to new trends. New talent will be especially encouraged to continue to move the fashion world forward. Simply put, there is nothing that stops the runway. Fashion and clothing are a necessity; there will be a market no matter the situation. Even after the collections have been shown and styles begin to trickle down, the clothes created in this harder time will not loose their mystique. People need a little beauty to help remain happy, especially in rough times.

“You must never give up, never loose your

focus, and I think these col-lections reflect determination

to survive and how the dream will continue. Women will not panic and

just stop caring about how they look - clothes are an important key to survival,

to maintaining image and morale. Now, more than ever, luxury, excellence, and crisp, graphic

cuts feel right.”-John Galliano on his recent collection

John Galliano

Givinchy Couture 2009

Christian LaCroix Couture 2009by: Jenny Keuhl

Page 8: Bé: Marketing Yourself Through Fashion

Dress for Success

Imagine you are interviewing a college student who just stepped into your office, wanting an internship at your bank; he’s dressed in business casual (slightly inappropriate) but you let it slide because he’s only in college. However, you step out of the room for a moment to get him water, and by the time you get back, he has hung his sports coat on the back of his chair, rolled up his sleeves and loosened his tie. Kurt Gunderson, this man’s interviewer at Wells Fargo Capital Management, immediately discounted him because of the way he presented himself, earning not only a bad name for him but for his college.

pea coat: www.alexandermcqueen.com; runway: www.nymag.com

When Mr. Gunderson’s supervisor heard about the interview, he commented that all students of small liberal arts schools felt they were “entitled” to every job, as the interviewee gave off the impression that he thought he did not have to work on his presentation because he would get the job no matter what. Although formal interviews may seem a long way off, all of us will face interviews, and the rules for interview dress apply to any job situation. Mr. Lippe, Whitefish Bay High School’s business teacher, remarks that often interviewers will walk out to greet you, so how you dress and hold yourself in the waiting room is where their first impression, made in the first seven seconds of seeing someone, comes from. Bad first impressions take four good impressions to override, but you’ll never get four more chances to redeem yourself after a bad interview. There are two basics of dressing for an interview: it is never bad to overdress, and dress conservatively.

Bé occations

Alexander McQueen

Yves Saint Laurent S|S

Page 9: Bé: Marketing Yourself Through Fashion

Zak Posen

P.6

A starting point for menswear would be nice slacks, leather shoes, a collared shirt, and, if you want to be a little more dressy, add a sports coat and what Mr. Lippe calls a “power tie,” or a “red tie with small black print”. For women, the rule of thumb is to draw attention to your face with a scarf or interesting, conservative neckline, and nothing else. You may think showing off cleavage or long legs would boost you chances at getting a job from a male interviewer, but the company’s looking for smart, mature, professional people, and that is not the impressions you would be giving off. If ever seriously questioning your clothing choices, Mr. Lippe suggests researching the business by either calling or going in to see how the workers are dressed, and go up one step of dressiness.

With the economy being down and with jobs hard to come by, you want every extra edge to be hired, and out of two equally qualified candidates the one who dresses better and will better represent the company, gets the job. If you remember to overdress, short of showing up in a tux or ball gown, and be conservative, your clothes will never hurt your chances at a new job.

by: Annika Gunderson

all runway pictures: www.nymag.com

Diane von Furstenburg

Zac Posen

Page 10: Bé: Marketing Yourself Through Fashion

MILWAUKEE’S AWARD WINNINGMEN’S-ONLY HAIR SALON

4 4 2 3 NORTH OAKLAND AVE.SHOREWOOD

WWW.MENSROOMBARBERSHOP.COM

PHONE | 414 . 961 . 9019

Page 11: Bé: Marketing Yourself Through Fashion

P.8

T R E N DS

Alexander McQueen Fall 2009

So you’re into fashion but you don’t know exactly what trend to wear this

season, nor how to get it from the runway into your closet. It’s easy. Here are

some helpful guidelines to help you through the maze of tends for the Fall/Winter

season 2009.

runway picture: www/nymag.com

Page 12: Bé: Marketing Yourself Through Fashion

Bé trends

On the runway this winter season, metallic is everywhere! It’s easy to wear and looks chic on anyone, not to mention versatile. For example, a metallic shirt can be worn during the day, paired with a leather jacket and knee-high boots, then later, worn at night with a great pair of high heels and leggings. However, metallic is not limited to just womenswear. This has been seen on the runways of Hugo Boss, Alberta Feretti, Gucci, and John Richmond.

Metallic doesn’t strike your fancy? Perhaps something a bit more edgy, such as a military styled piece, is more for you. At the moment, military styled jackets are very “in,” easy to wear, and a bit more daring. Brass buttons and gold accents scream “Look at me!” much more then an everyday black or white button up. Words of caution though; the well-made jackets are hidden, so before buying the first one seen, dig a little. Pairing High-heeled ankle boots or black boots for guys, with skinny jeans and a military styled jacket can really finish a look. The military style doesn’t just mean jackets though; you can also have a great coast with clean-cut lines, and brass buttons that can make all the difference in your outfit.

Gigi’s of Mequon $1,095

Givinchy Spring 2010

Hugo Spring 2010

John Richmond 2010

Balmain Spring 2010

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P.10

If you’re a brave little fashionista or fashionisto, then the trend of the season for you is capes and cloaks! Keep in mind; cloaks don’t just belong to wizards and superheroes, cloaks and capes were seen all over the runways of the most high-end fashion designers this season; to name a few, Valentino, Christian Lacroix, John Galliano, and Salvatore Ferragamo. The cape takes the poncho to a much more sophisticated level. Instead of sticking your head through a hole in a piece of cloth, capes clasp around the neck and make whatever your wearing step up in class, thus perfecting their use in a business-like setting. Capes and cloaks can range in length, from a feminine cropped upper body length to a knee length or even to a over-sized body length. The classic cape or cloak is a great investment, lasting into future seasons and keeping you warm at the same time! These trendy pieces can provide a shield against a frigid winter wind or a crisp spring breeze.

To be a bit more “in the know,” put on a great metallic item,

a great military styled piece, or the fashion forward cape. Get a hint of the high-end designer class by trying out the

latest things and making a statement with fashion. Trends are meant to be noticed, so don’t hold back, and

explore the options that the newest trends can offer.

by: Catherine Guy

Urban Outfitters $48

Burberry Spring 2010

Christian LaCroix Couture 2009

all runway pictures: www.nymag.com

Page 14: Bé: Marketing Yourself Through Fashion

Botte

ga V

enet

a $3

,800

!

Glitter and Glitz

Sparkly, sexy and short. Anytime you want glances to linger, sport these glittery garments and you will instantly radiate evening glamour.

clutches: www.bottegaveneta.com; Necklace: www.forever21.com; all runway: www.nymag.com

Balmain Gucci!

Forever21 $15

Bé trendspotting by Dana Gunderson

Page 15: Bé: Marketing Yourself Through Fashion

Botte

ga Veneta

Luxe Lifeall runway: www.nymag.com jacket/shoe: www.topshop.com

Combine alluring velvet and luxurious faux fur to bring lush, lavish style to your everyday life.

Topshop $100

P.12

Tops

hop

$68

Bottega Veneta

Balmain Gucci

Page 16: Bé: Marketing Yourself Through Fashion

Scarlet Begonias

runway: www.nymag.com boots: www.freepeople.com purse: www.macys.com necklace: www.urbanoutfitters.com

Urba

n O

utfit

ters

$58

Jump back in time to 1969 for “three days of peace and music” at the Woodstock festival. Braid your hair and embrace a natural, free flow-ing style.

Trussardi

Bé trendspotting by Dana Gunderson

Truss

ardi

Free People $498Lucky Brand $99

Page 17: Bé: Marketing Yourself Through Fashion

Into the Jungle

Slinky snakes dangerously slither onto shoulder bags and stilet-tos, fashionable feathers adorn accessories, and crocodile leather covers purses.

Jimmy Choo $1,295

purses, earings, shoe: www.saksfifthavenue.com bracelet,hair clip: www.urbanoutfitters.com

Urba

n Outfi

tters

$24

Kara

Ross

$200

Botte

ga V

enet

a $2

6,500

Urban Outfitters $24

P.14Jim

my

Cho

o $9

75

Page 18: Bé: Marketing Yourself Through Fashion

Hours: Mon, Tues, Wed, Fri 10:00 – 6:00 Thurs 10:00 – 8:00 Sat 9:00 – 5:00

414.906.8825 www.shopsimonoliver.com

Now Open in Whitefish Bay…

Simon Oliver Menswear318 E. Silver Spring Dr.

Page 19: Bé: Marketing Yourself Through Fashion

P.16

How the Modern

Man Markets Himself

Menswear may not be as popular as women’s couture, but that doesn’t mean it is less important. Men are slowly advancing in the fashion community, finally realizing what a tailored suit and a pair of high-end jeans can do. But that being said, how do we conquer the dilemma of patterns, fits, and styles. Should we trust and invest in the designers or stick with a classic, but plainer Men’s Warehouse. The answer obviously varies, but on two major factors: the event and your personality.

Dolce & Gabbana Spring 2010

D&G Spring

Louis Vuitton Spring

John Richman Spring

Ferragamo Spring

all runway photos: www.nymag.com

The event can either be formal or casual, and after deciding on that, your personality can help decide

on the outfit accordingly.

Ma Jolie $60

Ray-Ban; sunglss hut $130

Page 20: Bé: Marketing Yourself Through Fashion

Calvin Klein $60

Black

berry

Sto

rm $

540

Bé homme

A formal event, like prom, a wedding, a formal party, or even a funeral, requires a suit or a tuxedo. These items must be simple and fit to you, so pulling out the suit that fit you in middle school won’t do; instead, try buying a reasonably priced ensemble at your favorite department store, or convince your parents to splurge on a classic designer one that shows a little more personality, like Dolce & Gabbana’s spring 2010 textured suits. Splurging has its pros, with traffic-stopping wow effects, but going for a clas-sic black suit with no apparent trends is an endless trend in and of itself; Giorgio Armani would be best ‘suited’ for this purpose.

Dior

Hom

me $

2,145

;

Formal

Billy London $200

www.rockportartassn.orgCalv

in Kle

in $1

30

Vikto

r & R

olf $

65

Gucci $180Dior Homme Spring 2010

jacket: www.kohls.com; Billy jacket, shoe: www.bostonstore.com; suit, calogne; tie: www.saks.com; runway: www.nymag.com

Billy London $105

Page 21: Bé: Marketing Yourself Through Fashion

by: Alex O’Brien

King Baby $99

FCUK $40

P.18

Casual

Personality is the driving force behind casual wear, but it should also be factored by high fashion. High fashion in this sense does not mean walking around with spray-painted red hair, like Rodarte and Comme des Garçons last fall; instead, men should take what is on the runway and reference it to their wardrobe. Red spray-painted hair could simply be taken as the color red, conveniently, the color of this past fall. In reality, menswear runway collections are rarely as extreme as the women’s. Although they are toned down, that does not mean that casual equals lazy; put effort in to presenting yourself, you never know who you may meet. Try adding some runway funk into your own style, like a bracelet, unique shoes, loud t-shirt, or even a certain color.

Arma

ni $7

0

American Apparel $41

Calvin Klein $60

Black

berry

Sto

rm $

540

American Eagle $25

www.fcuk.com

cologne: www.saks.com; fcuk tee: www.fcuk.com; bracelet: www.revolveclothing.com; white tee: www.ae.com; cardigan: americanapparell.com; phone: www.blackberry.com; pants: www.bostonstore.com

Aldo $80

Gucci $180

Page 22: Bé: Marketing Yourself Through Fashion

Trend: the engineer shirt

Look for:~slouchy fit

~slight hourglass shapes

~rustic detailing

BottegaVeneta

Look for:~rolled cuffs

~relaxed fit~squared pockets

D&G

The BreadwinnerHermès

Look for:~slim fit~oversized pleat pockets~reinforced stitching~metal buttons

Designers pay homage to the working man on the runway.

all runway: www.nymag.com

Trend: double denim

Trend: carpenter pants

Trend: farming jacket

Bé homme by Annika Gunderson

Page 23: Bé: Marketing Yourself Through Fashion

all runway: www.nymag.com

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Trend: cropped short

Crop It

After this spring, the term “leggy” will never again apply to girls only. Show some leg with cropped pants or, for the bold, cropped shorts.

Look for:~cut at or above mid-thigh

Trend: cropped pantLook for:

~wide cuff at ankle~slim fit~thick waistband

LouisVuitton

Gucci

Gucci

Kenzo

WFBHS ‘86 students

all runway: www.nymag.com

Bé homme by Annika Gunderson

Page 25: Bé: Marketing Yourself Through Fashion

www.milwaukeemagazine.com/fashionseen

Fashion blog weekly, plus fashion week updates dailyfrom NYC

during the fall shows in February 2010with Bjorn Nasett

Page 26: Bé: Marketing Yourself Through Fashion

Arden Montgomery

favorite stores

For basics J. Crew, but for specialty pieces Free People, Urban Outfitters, and Bloom-ingdales.

styling advice

Stay classy! And be confident in what you wear, because then you can pull anything off.

personal style

According to her dad, Arden’s style is “Whitefish Bay meets Laguna Beach”

Dress: from BloomingdalesBoots: from Urban Outfitters

Frye Boots

Randy

Bé style icon

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P.24

style icon

Sienna Miller

when putting together an outfit...

Start with shoes and builds off of them

Free People

Sweater: from Urban OutfittersJeans: StrongholdHeels: Frye Boots

Vest: RandyFlannel: from BloomingdalesJEans: from Bloonimgdales

Page 28: Bé: Marketing Yourself Through Fashion

Dayna James

favorite stores:

styling advice:

personal style

For basics, Urban Outfitters, for specialty items, Cusp by Neiman Marcus

Don’t be afraid to mix colors with neutrals!

A modern take on vintage

Dress:Free People

Necklace:from Australia

Buckled Boots: from Macys

Tunic: Anthropologie

Boots:Loves byAustralia

Earrings:Claire’s

Bé style icon

Page 29: Bé: Marketing Yourself Through Fashion

must have for winter/spring

style inspiration

essential accessory

Boots

Shopbop.com

Scarves

Jacket: from AustraliaAnkle Boots: from Ma Jolie

Tunic: shopbop.comBoots: Steve

Madden

Scarf: AnthropologieHat: AnthropologieJacket: Anthropologie

P.26

Page 30: Bé: Marketing Yourself Through Fashion

SHOP1918 East Capitol DriveShorewood, WI 53211414.962.4030www.SHOP53211.com

525 Americabella chic

covetcentral park west

escamaj. cooper

lena bernardliquid

magaschonimink pinkparameter

purpure and simplesamantha dru

soia & kyowilliam rast

Page 31: Bé: Marketing Yourself Through Fashion

Dior Couture Fall ‘09

www.nymag.com

Psych Out YourWardrobe

You know the colors for this season, but do you know what they mean ? Add more than interest to your outfit, harnessing the psychological power of colors to make a personal statement.

by: Annika Gunderson

P.28

525 Americabella chic

covetcentral park west

escamaj. cooper

lena bernardliquid

magaschonimink pinkparameter

purpure and simplesamantha dru

soia & kyowilliam rast

Page 32: Bé: Marketing Yourself Through Fashion

Above the Clouds

Give glamour a rustic edge with luxerious tones in the nature

palate this season.

INDIGO should be balanced out with a stark white or an elegant black so its gloomy traits are

suppressed and its strength and masculinity shine through. Wear a deep tone when you want

to exude confidence, or an electric blue for a dramatic and regal statement.

Topshop

Chanel Couture F|W ‘09

Man

ish A

rora

F|W

09|

10

GREEN, the most uplifting color in the nature palate, is taking

center stage as the color of choice for 2010. Wear lighter shades as a

refreshing reminder of your connection to nature, or don a forest green for a

conservative, wealthy and masculine look.

all runway: www.nymag.com bracelet: www.topshop.com earings: www.urbanoutfitters.com bag: www.anthrolopogie.com

Bé color

AnthrolopologieUrban Outfitters

Page 33: Bé: Marketing Yourself Through Fashion

Warm up to Spring

Choose hot colors like fierry red, sunny yellow, and rich

browns to crank up the heat.YELLOW is the color for those who longto be the center of attention, as it is the first color the human eye picks out. It was the color of 2009 because of its “warmth and nurturing qualities”, Leatrice Eiseman, exective director of the Pantone Color Institute, explaines. Wear yellow to beat the glooms of Wisconsin’s 30° temperatures through May and induce positive feelings.

all runway: www.nymag.com scarf: www.mango.com gloves: www.urbanoutfitters.com lipstick: www.maccosmetics.com

Emilio

Puc

ci S

|S ‘1

0

Dsquared 2 S|S ‘10

Mango

John Galliano S|S ‘10

RED commands attention as one of themost powerful colors. Add a burst of

excitement to any outfit with a red accessory, but be wary of going

overboard; you could come off as overbearing. Turn your date up a notch by wearing red: it will literally

make your partner’s heart race and leave them breathless.

Urban Outfitters

MAC

P.30

Page 34: Bé: Marketing Yourself Through Fashion

Whitefish Bay alumni

know that the 80’s are back, and I’m

not talking about miniskirts and mullets. Once considered

gaudy and unacceptable by society, novelty sweaters are making a comeback in closets everywhere. Whether they’re striped, zigzagged, polka dotted, holiday themed or multicolored, just slap on a cozy, crazy colored sweater and a pair of skinny jeans and you’re looking good. Milwaukee has a bountiful supply of these acrylic goodies but, one has to remember that second-hand and thrift stores are your friends.

Don’t get discouraged about that story you heard, you know, the one where your friend bought a pair of pants from Goodwill and now he’s got the swine flu. Second-hand stores wash their clothes multiple times to get all that nasty gunk out, and if you’re still nervous, you can wash that awesome t-shirt one more time. One my favorite second-hand stores has to be Annies right off of Brady Street, which provides an excellent selection of not only outrageous sweaters, but also jam packed (and I mean jam packed) with wigs, jewelry, costumes, shoes, and tons of novelties. Annie picks out only the best of the best, so you don’t have to spend even more time at Value Village trying to find that perfect sweater. Yel-low Jacket, also located on Brady Street, is a more selective store that provides the same wackiness that you expect from Milwaukee but at a reasonable price. Full of vintage styles, weekly sales, and friendly employees Yellow Jacket is a must to achieve that one-of-a-kind look. The novelty sweater is back, and if the recession has you pinching pennies, it’s time to call on your dear ‘ol grandma and ask her to pull out her sewing kit and knit you that holiday sweater.

runway: www.nymag.com; girl in sweater: Mimi S.

Awesome Never Goes O

ut

Ashish N Soni

by: Marie Cheslik

Bé trends

Page 35: Bé: Marketing Yourself Through Fashion

The disco strobes light up the dance floor at Whitefish Bay High School’s Homecoming 2009, but the dresses swirling on the floor out shine the light show from above. Christy Siebers and I, armed with a camera, set out with two basic missions in mind; find the best dress of the night that catches our fancy, and spot the trends being set by fellow Bay students. Amidst the sequins, ruffles, and flower prints, one dress in particular stands out: a shimmery metallic weave, laced in the back, cinched at the waist, and underpinned with black ruffles, worn by Anna Linton. The dress conveys a classic eloquence, yet evokes the current 1980’s trend, keeping the look fresh and relevant. As for trends we spot; leopard print dominates many of the dresses worn by Bay students.

Homecoming ‘09

Two dresses especially catch our attention; a halter leopard mini on Elizabeth Kuhn, and a pink print pouch dress on Margaret McNally. The animal print trend as street wear leaps straight from Dolce and Gabbana’s 2009 summer runway show, whose animal print creations are inspired by an iconic mix of Minnie Mouse and Marilyn Manson. Down the D&G summer runway strutted women in square-shouldered leopard dresses, pleated skirts, and leopard coats accentuated with fur, and topped with black bows. Bloggers deem you either love the collection or hate it. Not only do I love Dolce and Gabbana’s 2009 pieces, but I also love Whitefish Bay students’ take on the fall collection. The fashion at the 2009 Homecoming dance roars with style.

by: Sophia Jones

P.32

Page 36: Bé: Marketing Yourself Through Fashion

Interview with Teen Vogue

The struggling economy has affected the fashion world in a number of ways. Many fashion houses, most recently Luella Bartley, have been unable to sustain the hard times, and thus are forced to shut their doors or look for financial backers sustain the hard times, and thus are forced to shut their doors or look for financial backers. It’s a trickle down effect; people aren’t spending, retailers are struggling, they aren’t fulfilling their orders with designers, and designers can’t keep up. In terms of magazines, many magazines are laying off employees in an effort to keep costs low in the production of very expensive fashion magazines. Teen Vogue is cutting down on shoots, general expenses and staff. Its the duty of all the entities in the fashion industry to work together to weather the recession storm – most notably Anna Wintour’s recent Fashion’s Night Out initiative, which united designers, magazines, stores and the city of New York to encourage spending and support of the fashion industry.

Mary Kate Steinmiller is a native to Milwaukee Wisconsin and works at Teen Vogue. She graduated from Divine Savior Holy Angels in the early 2000’s. She then went to Parsons School of Design, New School University where she graduated from in 2007. While at college she majored in Design and Management, Fashion Studies. She has been a contributor at Teen Vogue for five years. She has worked as Associate fashion marketing editor and now works as Fashion Market Editor. Within her job she covers lingerie, surf and skate markets as well as swimwear. Mary-Kate also has her own jewelry line which sells at Charlotte Ronson and Inventory both of which are in New York City. We had the chance to interview Mary Kate and ask her a few questions that are vital to all that love fashion.

For fashion trends, Spring 2010, Teen Vogue is focusing on military and tribal looks, lots of surf and scuba inspiration, frothy, ethereal and pretty options for prom, new interpretations of clogs and bright fanny-packs and backpacks for accessory trends. In terms of magazines and editorial...the trend is linking the pages of the magazine to the Internet. Readers demand more interaction and it’s essential for the industry to keep up. Blogs, i-phone applications and electronic interaction are essential to keep people buying magazines when everything is essentially available on the Internet.

The Third Ward is making a strong statement in its support of strong boutiques that have a keen eye for fashion. I recently visited the store Falcon in the Third Ward and was extremely impressed. The merchandise in the store is parallel to my favorite boutiques in NYC.

How has the turn in the economy affected the fashion world?

What’s coming next for fashion?

What do people think of Milwaukee when it come to fashion?

Bé national

Page 37: Bé: Marketing Yourself Through Fashion

by: Catherine Guy

It takes a while for big city trends to translate to smaller cities like Milwau-kee. Its a trickle down effect....early adopters in cities like NYC, Paris, London make the trends, and soon it reaches the masses, and the early adopters have already moved on. Its not a bad thing, sometimes people need time to be comfortable with trends. Retailers aren’t going to take a chance on trends unless they are sure they will be accepted by the market. Trends in fashion capitals are often toned down for success in smaller cities such as Milwaukee.

I don’t think Milwaukee has an impact on the fashion industry as a whole, but it is important for smaller cities like Milwaukee to embrace their own fashion industry and identity. Different cities have their own trends, looks and styles...it wouldn’t be fun if everyone across the country dressed the same way. The stores and boutiques

in Milwaukee cater to customers in Milwaukee...they may not be trend-setting or on par with NYC, but they work for what

the fashionable in Milwaukee are looking for and I think that makes Milwaukee’s own fashion

identity special.

Do you think trends translate well from the fashion capitals of the world to Milwaukee?

Is Milwaukee important in fashion?

Teen Vogue cover: www.lifeandgossip.com

P.34

Interview with Teen Vogue

Page 38: Bé: Marketing Yourself Through Fashion

Results. . .

P.36

6. Who is your celebrity crush? a. Channing Tatum b. Johnny Depp c. George Clooney 7. What is your ideal date? a. Going to a party and then going for a “drive” b. Biking or hiking and then going to a coffee shop for lunch c. Going out to dinner

8. How do you usually wear your hair? a. A messy up-do b. How it naturally is c. Curled or straightened perfectly 9. What kind of music do you like? a. Dance b. Reggae c. Classics10. Where would you go for dream vacation? a. Touring New York City b. Backpacking and camping in foreign countries c. Shopping and touring Paris 11. Which celebrity do you resemble most? a. Megan Fox b. Drew Barrymore c. Audrey Hepburn

What Style of Bootsare You?

1. What is your favorite purse? a. A patent leather clutch b. A slouchy brown leather bag c. A classic black handbag

2. What do you typically do with friends? a. Go out partying b. Hang out in parks making tie-dye shirts and singing c. Go out for coffee or dinner at a cafe3. What kind of perfume do you wear? a. Agent Provocateur Maitresse b. None c. Chanel N°54. What type of jewelry expresses your style best? a. Sparkly, dangling earrings b. Beaded bracelets and anklets c. Pearls5. How do you do your makeup? a. Dramatic, smoky eyes and stained lips b. I don’t wear any c. A little mascara and naturally applied powder

Bé quiz

Makeup: www.ehow.com; perfume: www.chanel.com;Depp: www. moniquestuart.com; Nina Ricci boots: www.nymag.com;Hepburn: www.theeweddingparty.wordpress..com;

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!

You love to push boundaries and break all the rules, and your untamed style shows it! These daring, knee-high boots made of python-embossed leather are perfect for you.

You are very down-to-earth and your natural style reflects that. These practical, earthy Steve Madden boots are both stylish and durable.

Your style is the definition of simple elegance. These suede Louboutin boots combine class with just a hint of playfulness.

black pump: www.saks.com thigh boot: www.stevemadden.com brown boot: www.neimanmarcus.com

Results. . .

Steve Madden $129If you chose mostly B’s…

If you chose mostly A’s…

If you chose mostly C’s…

by: Dana Gunderson

Sergio Rossi $1,195

Christian Louboutin $995

P.36

Makeup: www.ehow.com; perfume: www.chanel.com;Depp: www. moniquestuart.com; Nina Ricci boots: www.nymag.com;Hepburn: www.theeweddingparty.wordpress..com;

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Bé runway

Lux Indie. Statement of Being. Gypsy Couture. Yasko. Latte. Des Arbres. Elle Aye Fox. Milk Bar. Rosefly. Iris Indigo. Elena Velez. These labels all made appearances on the runway in The Fashion Ninja’s Raw Talent II Fashion Show and are the hip, up-and-coming, indie-esque designers that call Milwaukee home. The setting; a huge, dark warehouse filled with hay-stacks straight from the farm in the heart of the Third Ward, which made for a show that was “raw,” indeed. However, the locale did nothing but enhance the overall feel of the night, and certainly worked to the show’s advantage. Fitting for the loca-tion, the runway was eccentric, set way above the heads of the audience, allowing for a unique perspective of the clothes. Following the crazy and questionable opening indie band’s performance, the show started. Though some garments were visibly amateur, the designs were trendy and all offered a unique twist on what’s “in,” in some way or another. The general consensus among the audience was that the last designer of the show, Elena Velez, had the best constructed and concen-trated collection, and for just turning 15, the girl is definitely going places! Other labels such as Milk Bar by Nancy Northey and the eco-friendly, 100% recycled male and female line, Rosefly, stole the show as well. The Fashion Ninja pulled of a very successful event: the atmosphere was great, the pre-show performance was interesting and the clothing and models were fabulous. Make sure you keep an eye out for the next Fashion Ninja event- it’s

certainly an experience worth the trip down to the Third Ward!

Mary-Kate Lucas

by:

Fashion Ninja: Raw Talent II

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Photography: Armon Noori & Annika Gunderson

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It’s nine o’clock on a chilly Friday night and the high, arched wings of the Calatrava glow in the darkness. The museum appears tranquil, but appearances deceive. Caged under its wings, electro-pop beats through a crowd of well-dressed Milwaukeeans anxiously awaiting the night’s big event, a fashion show of cutting-edge local designers. The fashion show is only part of Milwaukee Art Mu-seum’s After Dark event, entitled “Run Up to the Runway.” The sterile gallery walls are turned into a festive gathering offering up tasty hors d’oeuvres, refreshments, complimentary beauty treatments at a beauty bar, a do-it-yourself craft studio, and a fashion show. Besides offering up all these treats to attendees, the event also serves as a marketing strategy: the museum pairs up with local businesses in hopes of revitalizing Milwaukee’s economy. The lights flicker on and off, the crowd quiets, attendees take their seats, and models start to prance down the runway. The first collection, Linda Marcus, evokes an edgy vibe, reminiscent of a chic, uptown woman spending her night at a biker bar. Models of the collection hide behind thick shades, flaunt ruffed leather motorcycle gloves, strut in thigh-high boots, and sport black shirt-dresses, and slouchy jackets. Then the beat of the music suddenly switches as a half-naked man holding a cue card labeled “Flaire: for him - for her” walks down the runway. Flaire, the clothing line, only encompasses looks for men composed of fitted blazers, cargo jackets, flannel, and light-wash boot-cut jeans. For the next collection, we move down south, were the fashion house Zita shows silk chiffon maxi’s and mini’s suited for pageantry or formal attire. The night ends with Ramon Lawrence, a contestant on this season’s Project Runway (booted for his reptilian spandex jumper), making a special appearance debuting his Ra’mon Lawrence 2010 collection. The aesthetic combines 1950’s cuts with prints and fabric popular in the current Miami scene encompassing high-waisted lady’s trousers, short-cuffed sleeves, and men’s short, pleated trousers. Furious clapping ensues as the last model exits the runway. Standing in the crowd, the energy and excite-ment, conjured up by the music and clothes, is palpable.

Bé runway

Sophia Jones

by:

Run Up to the Runway

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Photography: Christy Seibers

Run Up to the Runway

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Bé runway

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all photography:Sage Goldnik

Run Up to the Runway

BACKSTAGE

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Not only is India home to two billion people and 22different languages, but many styles of clothing as well.

(By the way, trimmed beards are in this season. Shave that neck, good fellow.)

words of: Stuart Gilreath

I am Beard. Sophocles once said “He who has the beard, lives the beard”. Impressive scholars

from various civilizations throughout human history have contemplated the statement. Perhaps deep messages lie behind the seemingly simple words that once seeped

forth from the man’s chasm of infinite intelligence. I say, the message is quite clear: if you have the beard, you live the beard..

Allow me to elaborate. The warriors of olde defined themselves by their beards: chin-locks flowing, they ruled their lands with fists of iron and hearts of

steel. In the 1800’s, the generals of civilized lands boasted stylized fields of scraggly trees upon their battle-scarred grimaces as they managed

the lives and deaths of their fearless men-at-arms. Wizards, from the long lost days of the druids to the recently spent days of medicated

reflection, boast such flowers of wisdom, their beards swinging gracefully in the wind as they preach of man’s demise and purple

seas of swirling skulls.

painting: www.gov.im

You say, “Shall I grow this beard?”I say, “Yes, good sir.”

You say, “But the ladies do not approve.”I say “Alas, beards are on the rise Frodo. Be a Saxon warrior. Be a powerful wizard.

Be a man.”

Yet they still have the power to mesmerize – to invoke fearing and revering. Respect.

As I recall the beards of beautiful days

past, I look around myself. Slowly sipping my industrial-

strength coffee, I look left, I look right. Hat pulled down,

I’m incognito, observing modern homo-sapiens – my kin. I notice no

such flowers of wisdom speckle the chins; no such patches of grass grow

upon the mugs sipping mugs. Beards have gone.

Bé editorials

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Historically, women have worn two major styles of dress- the sari and salwar kameez. The sari, which is typically more formal, consists of a petticoat, blouse, and long train of fabric (the sari). The petticoat is a waist-to-floor garment and should always match the base sari color as closely as possible, even though it is ultimately not visible outside the sari. The tight-fitted blouse can be short sleeved or three-quarter length and have a variety of necklines. This ends just below the bust, but the stomach area is generally covered by the sari, which is pleated and wrapped around the body. Although the sari appears to be a simple form of dressing, it can be extremely complicated. There are different ways to wrap the sari, usually depending on the region. For example, the Gujarati version of draping has pleats that are tucked so that they open to the right. It is then spread across the chest, and the left edge is tucked in the petticoat at the back. The Maharashtra version uses a longer sari, which allows greater freedom of movement, while the Bengali version contains no pleats and is wrapped around the waist, brought back to the right side and thrown over the left shoulder.

The other style of dress in India, known as a salwar kameez, is much more youth-ful and comfortable. Salwar, meaning pajama-like, bottoms are paired with a kameez, a long tunic with open side seams, giving the wearer lots of freedom of movement. Kameez can either have a traditional feel or a more modern cut, with deeper necklines and intricate designs. The finishing touch to any salwar kameez is a shawl, known as dupatta. In some cases, the dupatta is draped around the head as a sign of respect for elders, while many women wear it as an accessory that can be draped over one shoulder or around the chest and over both shoulders. Historically, salwar kameez were typically only worn in North India; however, they are now seen as a convenient and more comfortable alternative to saris, flattering all body types and having the ability to be modest or very dressy, depending on the design.

Indians Wear More Than Bindis

pattern:www.designinindia.net; runway: www.swankd.wordpress.com

These two styles are the everyday wear for one-fifth of the population and have great influence over the fashion world. Just as we perceive the slightest detail in someone’s new jacket, Indians have the same perceptions, only with their own traditional outfits and culture’s fashion.

Not only is India home to two billion people and 22different languages, but many styles of clothing as well.

by: Lizzy Piziak

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The Bé 25

emma Binderelsa Bruno

alaiya CamBerossTephanie CasTillo

Thomas demeTChrisT Fuda

CaTherine GaBelemily GarCia

annika GundersonnaThalie harland

dayna Jamessophie liliemaddy lyon

ella mCFarlandmax mead

sTuarT miChlerarden monTGomeryelizaBeTh norTman

meGan sieBelhenry smiThsydney sTeinisa sTraTTe

mashia TripleTTdani WallaCe

JaCkson WeBer

This list was created in a Facebook group; the top 5 names voted for in each grade, along with 5 Editor’s picks, are included above. Look for the next issue’s poll this Spring

on Facebook.

The FolloWinG people are inviTed To The samudra Fashion shoW This sprinG Free oF CharGe

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Bé’s Samudra Fashion Show features local and student designs. “Samudra” comes from the word “ocean” in hindi and was chosen

because a large portion the proceeds with benefit Whitefish Bay High’s goal with H2O. If you are interested in helping with this production, please come to club meetings, otherwise there will be open model calls January 27th, for all boys and underclass girls, and 28th, for upperclassmen girls, outside the auditorium directly after school.

Also be sure to check out www.thirdcoastdigest.comfor Alex and Annika’s blog on the show

Special thanks to Raj Chaturvedi for the photo

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special thanks to:

sheena goldblatt

lindsey ashlock

whitefish bay high school student counsil

kurt and charmaine gunderson

Gigi’s of Mequan for providing cover dress