Be Nice Or Leave: IRL Edition

in association with

present

BE NICE OR LEAVE: IRL edition

Wednesday, June 30, 2010

@faris



PART ONE




AND A LOT OF THIS STUFF ISN’T REALLY MEDIA AS WE currently think about IT


Forget SOCIAL MEDIAThink

PEOPLE DOING STUFFThat creates...




social and commercial grammar don’t mix

well{Experiment:

try tipping a loved one a few dollars when they cook you a meal -

see how they react...(i’m guessing not well)



PART TWO


SO....‘SOCIAL media’ NEEDS

CONSTANT FEEDING











THE SECRET To SOCIAL MEDIA...

ISN’T ABOUT SOCIAL MEDIA


to be successful in

social spaces...Wednesday, June 30, 2010

you need to be active in the

worldWednesday, June 30, 2010


SO WE NEED TO BE


if you are constantly connected...

and do cool things...then maybe...



that’s ok - brands (and people)

can’t be interesting And appeal to

everyone

“By trying to blandly appeal to everyone, you wind up not really appealing to anyone in particular.” - Tom Fishburne

http://www.tomfishburne.com/tomfishburne/2009/05/the-target-market.html




in fact - that’s essentially what

strategy is - making decisions.

because with finite resources,

your objectives can’t be everything

and desired participants Can’t be

everyone

Michael Porter: What is Strategy?Wednesday, June 30, 2010




so...if doing nice things IRL is the lesson of “social

media”Wednesday, June 30, 2010

for brands and people


maybe i’m not bored of talking

about it after all


[email protected]

@farisWednesday, June 30, 2010

mailto:[email protected]

mailto:[email protected]

Documents

Be Nice Or Leave: IRL Edition