Upload
others
View
3
Download
0
Embed Size (px)
Citation preview
12/11/2019 1
BE-READI ALPSHow our experience has shaped the project’s communication strategy
Italian-German Chamber of CommerceMartina Agosti – Project Manager
Giuseppe Currò - Junior Project Manager
Munich, 09.12.19
12/11/2019 4
Approaches (that can work!)
Branding Storytelling
Cross-fertilization
and interaction with other
projects
12/11/2019 7
Approaches
Branding Storytelling
Cross-fertilization
and interaction with other
projects
12/11/2019 8
Storytelling
Logo and promotional / informative materials
Project posters, project templates, roll-up, leaflets,
infographics
Project website
Digital and social media campaign (also through your
organization’s channels!)
Press Coverage
Editorial plan(preferably shared)
12/11/2019 11
Results of the interactive survey
12/11/2019 13
Approaches
Branding Storytelling
Cross-fertilization
and interaction with other
projects
12/11/2019 14
Cross-fertilization and interaction with
other projects
21.06.2018
BIFOCAlps + NUCELIAutomatica Trade Fair
Promotional activitiesTalkNET at the transport logistic2019 in Munich
BIFOCAlps + NUCELIProductronica trade fair
15-16.11.2017
15-16.11.2017
BIFOCAlps at the Hannover Messe
12/11/2019 15
Never underestimate internal
communication
12/11/2019 16
Thank you for your attention
Martina Agosti – Project ManagerGiuseppe Currò - Junior Project Manager