Beach Theatre Plan -ORIGINAL PLAN- KEY(REV a) JANUARY 15, 2007

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January 2007



Save the Beach Theatre.

Cape May would not beCape May without the beach.

beachtheatre.org



• Cape May has become a cultural center in

New Jersey over the past 30 years

• Historic preservation haven - MAC

• Nationally recognized jazz festival

• Growing yearly film festival

• 2 Actors Equity theatre groups

• Rich history of entertainment for 150 years

Cape May and

Cultural Arts



Cape May has the

numbers.

• 100,000 year-round county residents

• 100,000 Cape May City seasonal residents

• 31,000 daily visitors on peak summer days

• 100,000 “Birders” visit annually

• Plus Neighboring Counties

• Ocean County 558K population

• Atlantic County 271K population

• Casino “day trippers”



However, Cape May is on the brink of

losing one of its greatest treasures.

• The Beach Theatre could be razed for more

condos...

• It is an architectural treasure

• Designed by renown theatre architect William

H. Lee

• 57 years of providing entertainment and retail

services to Cape May and its visitors



The Beach Theatre

Today

• "Not what she used to be..."

• "Modernized" - split in 4 mini theatres 20 years

ago, removed flower gardens, added retailstores to side

• Added movie info marquee inconsistent with

theatre structre

• The glory of the grand lady is gone... but it can

come back. In a big way.



The Beach Theatre ofTomorrow



Restoration, Education,Foundation



Restoration, Education,

Foundation

• The Beach Theatre will be the foundation to aplan that will establish Cape May as the

Sundance film capitol of the east coast

• A profit and non-profit venture

• The theatre will be restored to its original configuration of 800

seats with state-of-the-art projection and sound

• The theatre would have new movie programming template:

independent, foreign, classics, retro, restored films

• A proven programming format in many cities similar to Cape May




Foundation

• The Beach Theatre would establish Cape May

as a new retreat for the motion picture

industry.

• Cape May would be positioned as a mecca forfilmmakers, producers, educators, students to

gather and appreciate and develop movies.• Theatre complex would embrace education

collaboration as well as its own film day camp.




Foundation

• Film events would happen in Cape May all year

long.• Film organizations would be solicited for having

their smaller trade events in Cape May.

• This plan offers multiple opportunities forincremental commerce gains for hotels, restaurants,

shops, transportation.



• Addition of classrooms, offices and conference room

• Complete ADA upgrade for people with disabilities

• Restore geranium flower gardens in front of theatrewith state-of-art fountains... also add bench surround

• Cement celebrity hand prints around front of theatre

Total Complex Redesign



• Retail Stores

• Each will be evaluated for highest return on investment

• Solicitation of Starbucks to locate a new shop on west

corner

• Add restaurant/bar that conjures up ‘40s/’50s

• Add a Beach Theatre Gift Shop - BT t-shirts, caps, mugs,

movie books, DVDs, Hollywood memorabilia, posters

Total Complex Redesign



• Brought back to the original 800 seat

configuration

• Rocker hi-back seating with cup holders

• State-of-the-art 35MM, 16MM and HD digitalprojection

• Dolby Digital THX Certified Audio Theatre(would be only one in South Jersey)

• Ability to view satellite HD broadcasts

Theatre redesign



• Theatre wired with fibre optic cable for

broadband, broadcast & HD transmissions

• Enhanced concession stand

• Restored lobby

• New restrooms

• New marquee that keeps 1940s/50s look

• Neon Beach Theatre sign restored

Theatre redesign







• A nonprofit 501(c)(3) organization will beestablished in coordination with the theatrerevitalization

• Its charter will be to develop young talentedfilmmakers from local area, produce historical/educational films about Cape May history andpromote filmmaking in Cape May and New Jersey

• One scholarship to a recognized film school (USC,Syracuse, NYU) will be given to a student eachyear

Beach Theatre

Foundation



• 10 FilmCamp scholarships will be given tolocal Cape May children each year

• Foundation will have traveling film shows forlocal hospitals, nursing & senior centers

• Money will be donated to aid in film

restoration

• Foundation will conduct money raising

activities throughout year

Beach Theatre

Foundation



• Promote, birthday parties, bar mitzvah's,weddings, corporate events, holiday company

parties, private party screenings• Tickets/Discounts

• Ticket discounts for AARP members, Armed Forces

personnel, students• Multi-ticket discounts (10,20, 50, unlimited)

• Gift certificates

Sales Plan - theatre



• Latino

• African American

• Film Noir

• SciFi

• French• British

• Films of NJ/Shot in NJ

Film Fests



• Partnered with several studios, BT would have

premiere parties of newly restored motion

picture (maybe TV shows)

• Invite former stars/directors to events

• Invite media (Phila broadcast, local national

print)

• Klieg searchlights, red carpet, vintage limos

Restoration Premieres



• The City would have free use of the theatre for

town meetings, presentations, events, etc. for 6

hours each week

City of Cape May



• Online program guide/event calendar

• Online ticketing

• Exhaustive movie background info

• "Local Critics" - encourage local residents to writemini reviews/comments on movies

• The Wish List - people can send in requests forfuture movie titles to be shown

• History of BT section - stories, photos, programs

Internet





the Beach Theatre is

Cape May.

Steve Jackson

[email protected]

mailto:[email protected]

mailto:[email protected]



Steve Jackson’s Background

Steve Jackson has been a leader in the marketing & advertising industry for the past 25 years. For over 20 years he has managed the

Anheuser-Busch account at DDB Worldwide, one the largest and most respected ad agencies in the world. He currently manages the

development of marketing for Bud and Bud Light around the world including Canada, Ireland, UK and China.

His campaigns for Budweiser & Bud Light have won every major award. The campaigns have become cultural icons. From Spuds

MacKenzie, “Gimme A Light”, “Yes, I am.”, “I Love you man.”, “Whassup?!” to Frogs, Ants and Clydesdales, he has produced

memorable work that has made Bud Light the #1 beer in the U.S. and Anheuser-Busch the beer leader. Steve and his team’s work is

showcased notably every Super Bowl Sunday and consistently win’s USA Today’s Super Bowl AdMeter. In 2006, USA Today voted

his Super Bowl work #1, 2, 5, 6, 8, 10 and 11 of all ads shown.

Additionally, Steve manages the Busch Entertainment theme park business for A-B developing campaigns to

drive tourists to Sea World, Busch Gardens and Discovery Cove.

Steve is a member of the Government Relations Committee of the American Association of Advertising Agencies in

Washington, D.C. and he is on the board council of the Smithsonian’s National Postal Museum.

Steve grew up in New York City but has summered in Cape May every year of his life because his grandmother had been a resident

since 1939. Steve’s parent’s bought a house on Columbia Avenue in 1968 and Steve and his sister continue to own it and are

residents of Cape May off and on during the year.

Documents

Beach Theatre Plan -ORIGINAL PLAN- KEY(REV a) JANUARY 15, 2007