Beat the Post-Launch Blues: Your Game is Out, What Now?

Rob Davis Founder and Director, Playniac

Mochi London, 15th Sept 2012

“Your Game is Out, What Now?

“Your Game is Out, What Now?

Too late! You’re stuffed.

Whatsername? The name is important

“Ideas cannot be owned. They belong to whomever

understands them.”

Sol LeWitt (1928–2007)

MASS MoCA show till 2033 http://www.massmoca.org/lewitt/

Platforms There’s never been more

choice

Technology

Platforms

•  Web / games portals (own site, Kongregate, Facebook, NewGrounds, Flash Game License)

•  Mobile (iOS App Store / Android Market / Windows 8 Store / BlackBerry App World)

•  PC (Mac App Store / Steam / Desura / IndieCity)

•  Cloud (OnLive / Gaikai)

•  Console (PSN / XBLA / WiiWare)

•  Piracy is a platform!

Sales

•  Paid (digital or physical)

•  Free with ads (‘Lite’)

•  Free with in-app payment + ads (‘Freemium’)

•  Subscription

•  Next…?

Analytics Know your users

Analytics

•  Google Analytics •  Mochibot •  Flurry •  TestFlight •  Chartboost •  etc.

Load  game  

Login   Login  success  

Select  M1   Complete  M1  

Select  M2   Complete  M2  

Select  M3   Complete  M3  

Select  M4   Complete  M4  

Select  M5   Complete  M5  

Select  M6   Complete  M6  

Returning  

All  

36% returning players

Google Analytics

43 mins average play time

per session

Google Analytics

57% play >10 mins per session

29% play >30 mins per session

Google Analytics

0  

5  

10  

15  

20  

25  

30  

35  

1   2   3   4   5   6   7   8   9   10   11   12   13   14   15   16   17   18   19   20   21   22   23   24   25   26  

Hours  

Google Analytics

1   2   3   4   5   6   7   8   9   10   11   12   13   14   15   16   17   18   19   20   21   22   23   24   25  

People  

Google Analytics

Rob Davis Founder and Director Playniac

FOLLOW US!!! @playniac

www.playracingsquirrels.com #RacingSquirrels

Q&A Your questions