•  When was it discovered?

•  Who discovered the company

•  Where is their HQ? •  They specialize in?

Monster Audio •  Marketers?

•  When was introduced

•  Where the idea came from?

•  Designing and specs

Competitors & Rivals….. 1.  Bose

2.  Schneider 3.  SkullCandy

Product History – Headphones •  Beats By Dre – Solo Black + White – 2009

•  Beats By Dre – Solo HD, Black + White + Red – 2010

•  Beats By Dre – Studio, Black + White – 2009

•  Beat By Dre – Studio, Red + Orange + Pink + Blue + Green + Silver + Purple – 2011

•  Beats By Dre – Pros, White + Black – 2010

Product History – Earphones •  Beats By Dre – Tour, Black + White – 2010

•  Beats By Dre – iBeats, White + Silver + Black – 2011

•  Beats By Dre – HeartBeats, Gold + Black – 2010

•  Beats By Dre – HeartBeats V2, Gold + Black – 2011

•  Beats By Dre – PowerBeats, Red + Black + White – 2010

•  Beats By Dre – DiddyBeats, Pink + White + Black - 2010

S.W.O.T - Strengths •  High Quality

Sound •  Built Quality •  Style

Weaknesses

•  Price/Costs •  Batteries Life

Opportunities •  Wireless •  New Colours •  New Audience

Threats •  Boot Leg / Replicas •  Rivals / Competitors

Beats By Dre Advert/Commercials

Beats By Dre Video – Click Here

•  Target Audience – Students & C & B Pros, America moving to U.K

•  Advertisement Strategie

My Initial Ideas

For My Advert, I will be borrowing/rent the Digital SLR camera to shoot. I already have a tripod, so wont need to buy one or borrow.

My Budget

Overall my budget is £549.99 for the camera