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Beaufort County Beaufort County Community Community
CollegeCollegePresenters Presenters
Sandria McFaddenSandria McFadden
Rhunell BoydRhunell Boyd
““Girls Girls Night Out”Night Out”
Project GoalsProject Goals
• Educate Women about Nontraditional Educate Women about Nontraditional CareersCareers
• Eliminate Unsupportive AttitudesEliminate Unsupportive Attitudes• Decrease Workplace DiscriminationDecrease Workplace Discrimination• Enhance Career Development ActivitiesEnhance Career Development Activities• Market Community College ProgramsMarket Community College Programs
Partners for Success
• Girls! Girls! Girls!
• Business/Industry Leaders
• School System
• Community College System
What’s In It For Me?
Better Pay
Better Benefits
Greater Autonomy
Opportunity to work outside, be physical, and work with your hands
Obstacles
• Student Apathy
• Importance of Buying In
• Timing
• Focus Group
• Geographical Location
Marketing Plan
• Strategies
– Direct mailing, newspaper & radio advertising, emails, posters, employer/graduate recruitment, website, door prize registration
• Budget
– $1000 Tech Prep Grant
Conclusions- Success in Introducing Nontraditional
Careers to Women
- Increase Focus Group
- Increase School System Support
- Follow-Up