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8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
1/43
Authority,LeadershipandRelevance OnlineCommunica9onStrategy
November2010throughNovember2011
Week Ac&vity Facebook Twi1er Flickr YouTube PressRelease
Week1 BDT(Reminder) AW,SM,EE AW,SM
Week2 BDT(Nov10) AW,SM AW,SM Picsofevent.
OpenHouse(Announcement) AW,SM,EE AW,SM
ShopAcrossTexas
SharesignupLink(AW/customFB
tab)Andbloglink AW,SM
Week3 BDT(AerEvent) Postpics Seepics Postpics Postvideo
ShopAcrossTexas
SharesignupLink(AW/customFB
tab)Andbloglink AW,SM
Week4 CityChristmasEvent(Announce) AW AW
OpenHouse(Reminder) AW AW
Goals: OpenHouse-SocialAwareness
Purpose: Communicatetoandeducatelocalinfluencers,announcepromo9onalini9a9vesandmaintainawarenessofac9vi9esthroughsocialefforts
November 2010SocialAc&vi&esPlan
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
2/43
Authority,LeadershipandRelevance OnlineCommunica9onStrategy
November2010throughNovember2011
Week Ac&vity EmailMktg Blog Page Event Pic Video
Week1 BDT(Reminder) RSVP-linktoCVBsite.
Week2 BDT(Nov10)
EE-Personalmsgto
aMendees.
Shootpicsof
people,
crowd&
loca9ons
Shootvideoof
aMendees,
tes9monial,
OpenHouse(Announcement) AW(FBlink,Bloglink,)
AW-Cat:CVB
News,LinktoFB,
LinktoCVB
eventspage AW
gradua9on&
upcoming
eventpromo
ShopAcrossTexas
PostfromPress
Release
Week3 BDT(AerEvent) Postpics
Highlightsfrom
thetourandan
upcoming
propertyevent.
Vidtes9monial
ShopAcrossTexas
SharesignupLink(AW/
customFBtab)Andblog
link
Week4 CityChristmasEvent(Announce)
AW-Useold
picsandrecapof
eventdetails
OpenHouse(Reminder)
Goals: OpenHouse-SocialAwareness
Purpose: Communicatetoandeducatelocalinfluencers,announcepromo9onalini9a9vesandmaintainawarenessofac9vi9esthrough
November 2010BeaumontCVB.comInternalAc&vi&esPlan
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
3/43
Authority,LeadershipandRelevance OnlineCommunica9onStrategy
November2010throughNovember2011
EndofMonthReview: MonthStart MonthEnd
Facebookanaly9cs TwiEerFollowers
other) TwiEerLists
FlickrStats TwiEerMen9ons NA
YouTubeInsights TwiEerRT's NA
TwiEerKloutscore FacebookFans/Likes
YouTubeuploads
YouTubeViews
Source Visitors YouTubeSubscribers
TwiEer.com YouTubeComments
Facebook.com FlickrUploads
Flickr.com FlickrViewsYouTube.com FlickrComments
EndofMonthReview: Monthly Quan8ty
SiteWideComments
Created
PlanningGuideRequests NumberofPressReleases
RFPRequests
Campaigns
VisitorPacketRequests NumberofPagesCreated
mail/calls/leadsgenerated
Notes
GoogleAnaly8cs
UniqueVisitors
Pageviews
Timeonsite
SocialAc8vi8esMETRICS
BeaumontCVB.comMETRICS
Unusualac9vi9esandothernotesforfuturereference.
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
4/43
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
5/43
Authority,LeadershipandRelevance OnlineCommunica9onStrategy
November2010throughNovember2011
Ac#vity EmailMktg Blog Page Event Pic Video
CityChristmasEvent(Dec4)
OpenHouse(Reminder) AW-Reminder12/1. SM,AW SM,AW
OpenHouseEvent(Dec8)
AW-Reminder,12/7.
Follow-upThankYou
12/.
ChristmaseCard(JibJab) AW-onlyecard
AW-Jibjab
ecardvid
CityChristmas(AVerEvent)
BasicreviewofCityEventwith
linkstoFBpics
andafewpics
onblog
SM-Crowd,
Headshots,
Ac99ies.AW
-general
AW-Crowd
ShotsEE-
Interview
Shots.What's
themostremarkable
thingthe
BCBdidfor
yourevent?
ShopAcrossTexas
OpenHouse(AVerEvent)Seethevid,seethepics,thankallinvolved
Thankstoall,
lookatourstuff,
recap,afewnice
commentsfrom
a_endees,city
officials,happyworkers
ShopAcrossTexas
CBConnect(Announce) Cometomee9ng
ideogoalforOpenHouse
Whywearevaluable,goodturnout,
tes9monialsofgreatcvbexperience,
UseCBforeventplanning
Communicateandeducatelocalinfluencers,announcepromo9onalini9a9vesandmaintainawarenessofac9vi9esthrough
December 2010VB.comInternalAc#vi#esPlan
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
6/43
Authority,LeadershipandRelevance OnlineCommunica9onStrategy
November2010throughNovember2011
EndofMonthReview: MonthStart MonthEnd
Facebookanaly9cs TwiEerFollowers
other) TwiEerLists
FlickrStats TwiEerMen9ons NA
YouTubeInsights TwiEerRT's NA
TwiEerKloutscore FacebookFans/Likes
YouTubeuploads
YouTubeViews
Source Visitors YouTubeSubscribers
TwiEer.com YouTubeComments
Facebook.com FlickrUploads
Flickr.com FlickrViewsYouTube.com FlickrComments
EndofMonthReview: Monthly Quan8ty
SiteWideComments
Created
PlanningGuideRequests NumberofPressReleases
RFPRequests
Campaigns
VisitorPacketRequests NumberofPagesCreated
mail/calls/leadsgenerated
Notes
GoogleAnaly8cs
UniqueVisitors
Pageviews
Timeonsite
SocialAc8vi8esMETRICS
BeaumontCVB.comMETRICS
Unusualac9vi9esandothernotesforfuturereference.
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
7/43
Authority,LeadershipandRelevance OnlineCommunica9onStrategy
November2010throughNovember2011
Week Ac&vity Facebook Twi1er Flickr YouTube PressRelease
Week1 CVBConnect(Reminder) Cometomee9ng(partnersonly)
BDT(Invite) AW AW
Week2 CVBCo nnec t(Jan12)
BDT(Reminder) AW,SM,EE AW,SM
ShopAcrossTexas
SharesignupLink(AW/customFB
tab)Andbloglink AW,SM
Week3 CVBCo nnec t(AQ erEvent) Postpic s,pro mo blo gpo st
promoblog
post Postpics postvid
BDT(Jan1) AW,SM AW,SM
Postpicsof
event
MakeyourownBobbleHeadPromo
(smallrelease)
January 2011SocialAc&vi&esPlan
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
8/43
Authority,LeadershipandRelevance OnlineCommunica9onStrategy
November2010throughNovember2011
Week4 BDT(AHerEvent) Postpics Seepics Postpics Postvideo
allOfFame(Announce) AW
BeaumontBash(Announce)
Goals:
Captureeventdetailsasasingle
videoforfutureuse-capture
presentersandslides
Purpose: Communicateandeducatelocalinfluencers,announcepromo9onalini9a9vesandmaintainawarenessofac9vi9esthroughsocialefforts
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
9/43
Authority,LeadershipandRelevance OnlineCommunica9onStrategy
November2010throughNovember2011
Week Ac&vity EmailMktg Blog Page Event Pic Video
Week1 CVB Co nnec t(Reminder) Cometo mtg
BDT(Invite)
CometoBDT-linkto
CVBsite,FBphotos
Week2 CVBConnect(Jan12) AW-Reminder
Onsite
crowd
Onsitewhat
theylearned.
Addi9onally:a
documentary
oftheevent
BDT(Reminder) RSVP-linktoCVBsite.
ShopAcrossTexas
Week3 CVBConnect(AerEvent)
Aereventwith
handout,
tes9mony&
pics/video
BDT(Jan1)
EE-Personalmessageto
aYendees.
Shootpicsof
people,
crowd&
loca9ons
Shootvideoof
aYendees,
tes9monial,
gradua9on&
upcoming
eventpromo.
MakeyourownBobbleHeadPromo
(smallrelease) Announcejusttothislist
January 2011BeaumontCVB.comInternalAc&vi&esPlan
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
10/43
Authority,LeadershipandRelevance OnlineCommunica9onStrategy
November2010throughNovember2011
Week4 B DT( AH erEvent)
ighlightsfrom
thetourandan
upcoming
propertyevent.
Vidtes9monial
allOfFame(Announce)
BeaumontBash(Announce)
Send:1/28.FollowUptoTEAMS-Givedetailson
BmtBash.
Goals:
Captureeventdetailsasasingle
videoforfutureuse-capture
presentersandslides
Purpose: Communicateandeducatelocalinfluencers,announcepromo9onalini9a9vesandmaintainawarenessofac9vi9esthrough
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
11/43
Authority,LeadershipandRelevance OnlineCommunica9onStrategy
November2010throughNovember2011
EndofMonthReview: MonthStart MonthEnd
Facebookanaly9cs TwiEerFollowers other) TwiEerLists
FlickrStats TwiEerMen9ons NA
YouTubeInsights TwiEerRT's NA
TwiEerKloutscore FacebookFans/Likes
YouTubeuploads
YouTubeViews
Source Visitors YouTubeSubscribers
TwiEer.com YouTubeComments
Facebook.com FlickrUploads
Flickr.com FlickrViewsYouTube.com FlickrComments
EndofMonthReview: Monthly Quan8ty
SiteWideComments
Created
PlanningGuideRequests NumberofPressReleases
RFPRequests
Campaigns
VisitorPacketRequests NumberofPagesCreated
mail/calls/leadsgenerated
Notes
GoogleAnaly8cs
UniqueVisitors
Pageviews
Timeonsite
SocialAc8vi8esMETRICS
BeaumontCVB.comMETRICS
Unusualac9vi9esandothernotesforfuturereference.
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
12/43
Authority,LeadershipandRelevance OnlineCommunica9onStrategy
November2010throughNovember2011
Week Ac&vity Facebook Twi1er Flickr YouTube PressRelease
Week1 ShopAcrossTexas
SharesignupLink(AW/customFB
tab)Andbloglink AW,SM
SummerBlast/FamilyFun-partner
opt-in-1stannouncement
Week2 HallofFame(Feb10) AW AWGusherMarathon(Announcement) AW
Week3 HallofFame(APerEvent) ostpics,promoblogpost
promoblog
post ostpics postvid
MakeyourownBobbleHeadromo
(Fullrelease) icsandbloglink-AW
OfficialBlogLauncharoundBobble
Head
Week4
urpose: Announcepromo9onalini9a9vesanddriveawarenessofinternalpromo9onandmaintainawarenessofac9vi9esthroughsocialefforts
February 2011SocialAc&vi&esPlan
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
13/43
Authority,LeadershipandRelevance OnlineCommunica9onStrategy
November2010throughNovember2011
Week Ac&vity EmailMktg Blog Page Event Pic Video
Week1 ShopAcrossTexas
SummerBlast/FamilyFun-partner
opt-in-1stannouncement
Emailpartnerstoget
involvedinpromo
Week2 HallofFame(Feb10) AW
SM-Crowd,
Headshots,
Ac9vi9es.
AW-general
shots
AW-Crowd
ShotsEE-
Interview
ShotsGusherMarathon(Announcement)
Week3 HallofFame(AerEvent)
Aereventwith
tes9mony&
pic/vid
MakeyourownBobbleHeadPromo
(Fullrelease) BlogPost
OfficialBlogLauncharoundBobble
Head
Promotebloglaunchvia
bobblehead
Week4
Purpose: Announcepromo9onalini9a9vesanddriveawarenessofinternalpromo9onandmaintainawarenessofac9vi9esthrough
February 2011BeaumontCVB.comInternalAc&vi&esPlan
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
14/43
Authority,LeadershipandRelevance OnlineCommunica9onStrategy
November2010throughNovember2011
EndofMonthReview: MonthStart MonthEnd
Facebookanaly9cs TwiEerFollowers other) TwiEerLists
FlickrStats TwiEerMen9ons NA
YouTubeInsights TwiEerRT's NA
TwiEerKloutscore FacebookFans/Likes
YouTubeuploads
YouTubeViews
Source Visitors YouTubeSubscribers
TwiEer.com YouTubeComments
Facebook.com FlickrUploads
Flickr.com FlickrViewsYouTube.com FlickrComments
EndofMonthReview: Monthly Quan8ty
SiteWideComments
Created
PlanningGuideRequests NumberofPressReleases
RFPRequests
Campaigns
VisitorPacketRequests NumberofPagesCreated
mail/calls/leadsgenerated
Notes
GoogleAnaly8cs
UniqueVisitors
Pageviews
Timeonsite
SocialAc8vi8esMETRICS
BeaumontCVB.comMETRICS
Unusualac9vi9esandothernotesforfuturereference.
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
15/43
Authority,LeadershipandRelevance OnlineCommunica9onStrategy
November2010throughNovember2011
Week Ac&vity Facebook Twi1er Flickr YouTube PressRelease
Week1 ShopAcrossTexas
SharesignupLink(AW/customFB
tab)andbloglink AW,SM
GhostShow AW
Week2
SummerBlast/FamilyFun-partner
opt-in
GusherMarathon(event) AW AW
Week3 BDT(Invite) AW AW
BeaumontBash(Reminder)
GhostShow AW AW
Week4 BDT(Reminder) AW,SM,EE AW,SM
BeaumontBash(March24) AW,SM AW,SM
Week5 BDT(Mar30) AW,SM AW,SM
Postpicsof
event
BeaumontBash(AVerEvent) Postpics Seepics Postpics Postvideo
Purpose:
Communicateandeducatelocalinfluencers,announcelocaleventsandpromo9onalini9a9ves.Maintainawarenessofac9vi9esthroughsocial
effortsandkeeppresencewithpress.
March 2011SocialAc&vi&esPlan
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
16/43
Authority,LeadershipandRelevance OnlineCommunica9onStrategy
November2010throughNovember2011
Week Ac&vity EmailMktg Blog Page Event Pic Video
Week1 ShopAcrossTexas
GhostShow
AW-post
hauntedstuff
Week2
SummerBlast/FamilyFun-partner
opt-in
emailpartnerstosell
intopromo
ProPhotog
toshootpics
GusherMarathon(event)
Week3 BDT(Invite)
Cometo
BDT-linkto
CVBsite,FB
photos
BeaumontBash(Reminder)
RSVPdue,
St.PaUy's
msg.
GhostShow
Week4 BDT(Reminder) RSVP-linktoCVBsite.
BeaumontBash(March24)
AW-EmailCountdown
(4)
People&
crowdshots
Videoof
aUendees,
tes9monials
Week5 BDT(Mar30)
EE-Personalmessageto
aUendees.
Shootpicsofpeople,
crowd&
loca9ons
Shootvideoof
aUendees,
tes9monial,gradua9on&
upcoming
eventpromo.
BeaumontBash(A\erEvent)
AW-ThankYoufor
coming,seepics&vid
Highlightsfrom
theevent,linkto
FBphotos,
YouTubeVid
tes9monial
Purpose:
Communicateandeducatelocalinfluencers,announcelocaleventsandpromo9onalini9a9ves.Maintainawarenessof
ac9vi9esthroughsocialeffortsandkeeppresencewithpress.
March 2011BeaumontCVB.comInternalAc&vi&esPlan
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
17/43
Authority,LeadershipandRelevance OnlineCommunica9onStrategy
November2010throughNovember2011
EndofMonthReview: MonthStart MonthEnd
Facebookanaly9cs TwiEerFollowers other) TwiEerLists
FlickrStats TwiEerMen9ons NA
YouTubeInsights TwiEerRT's NA
TwiEerKloutscore FacebookFans/Likes
YouTubeuploads
YouTubeViews
Source Visitors YouTubeSubscribers
TwiEer.com YouTubeComments
Facebook.com FlickrUploads
Flickr.com FlickrViewsYouTube.com FlickrComments
EndofMonthReview: Monthly Quan8ty
SiteWideComments
Created
PlanningGuideRequests NumberofPressReleases
RFPRequests
Campaigns
VisitorPacketRequests NumberofPagesCreated
mail/calls/leadsgenerated
Notes
GoogleAnaly8cs
UniqueVisitors
Pageviews
Timeonsite
SocialAc8vi8esMETRICS
BeaumontCVB.comMETRICS
Unusualac9vi9esandothernotesforfuturereference.
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
18/43
Authority,LeadershipandRelevance OnlineCommunica9onStrategy
November2010throughNovember2011
Week Ac&vity Facebook Twi1er Flickr YouTube PressRelease
Week1 BDT(AGerEvent) Postpics Seepics Postpics Postvideo
Featuredco ntentfro mRVas blog blo glink(AW ) blo glink( AW)
Week2 Na9onalTourismWeek(Announce)
CreateEvent,InvitePartnersto
par9cipateinHospitalityOlympics AW
Featuredco ntentfro mRVas blog blo glink(AW ) blo glink( AW)
Week3 Featuredco ntentfro mRVas blog blo glink(AW ) blo glink( AW)
ShopAcrossTexas
SharesignupLink(AW/customFB
tab)Andbloglink AW,SM
HORally
Week4 BDT(Invite) AW AW
Na9onalTourismWeek(Reminder) AW,SM,EE AW,SM,EE
Featuredco ntentfro mRVas blog blo glink(AW ) blo glink( AW)
SummerBlast/FamilyFun
Purpose:
Communicateandeducatelocalinfluencers,announcelocaleventsandpromo9onalini9a9ves.Maintainawarenessofac9vi9esthroughsocial
effortsandkeeppresencewithpress.
April 2011SocialAc&vi&esPlan
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
19/43
Authority,LeadershipandRelevance OnlineCommunica9onStrategy
November2010throughNovember2011
Week Ac&vity EmailMktg Blog Page Event Pic Video
Week1 B DT( AG erEvent)
thetour&
upcoming
FeaturedcontentfromRVasblog
ReleaseRV
content
Week2 Na9onalTourismWeek(Announce)
Emailtopartners-
Invita9ontoHospitality
Olympics AW AW
FeaturedcontentfromRVasblog
ReleaseRV
content
Week3 FeaturedcontentfromRVasblog
ShopAcrossTexas
HORally AW
(includeon
enewsleUer)
Week4 BDT(Invite)
CometoBDT-linkto
CVBsite,FBphotos
Na9onalTourismWeek(Reminder)
Partners-signup&
par9cipateinHospitality
Olympics
PreviewNTW
Events
FeaturedcontentfromRVasblog
ReleaseRV
content
SummerBlast/FamilyFun
AW-savemoneywhile
herethissummervisit
bmtandsave
Purpose:
Communicateandeducatelocalinfluencers,announcelocaleventsandpromo9onalini9a9ves.Maintainawarenessof
ac9vi9esthroughsocialeffortsandkeeppresencewithpress.
April 2011BeaumontCVB.comInternalAc&vi&esPlan
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
20/43
Authority,LeadershipandRelevance OnlineCommunica9onStrategy
November2010throughNovember2011
EndofMonthReview: MonthStart MonthEnd
Facebookanaly9cs TwiEerFollowers other) TwiEerLists
FlickrStats TwiEerMen9ons NA
YouTubeInsights TwiEerRT's NA
TwiEerKloutscore FacebookFans/Likes
YouTubeuploads
YouTubeViews
Source Visitors YouTubeSubscribers
TwiEer.com YouTubeComments
Facebook.com FlickrUploads
Flickr.com FlickrViews
YouTube.com FlickrComments
EndofMonthReview: Monthly Quan8ty
SiteWideComments
Created
PlanningGuideRequests NumberofPressReleases
RFPRequests
Campaigns
VisitorPacketRequests NumberofPagesCreated
mail/calls/leadsgenerated
NotesGoogleAnaly8cs
UniqueVisitors
Pageviews
Timeonsite
SocialAc8vi8esMETRICS
BeaumontCVB.comMETRICS
Unusualac9vi9esandothernotesforfuturereference.
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
21/43
Authority,LeadershipandRelevance OnlineCommunica9onStrategy
November2010throughNovember2011
Week Ac&vity Facebook Twi1er Flickr YouTube PressRelease
Week1 BDT(Reminder) AW,SM,EE AW,SM
PublishRVG AW
PublishRVG E- Edi9on Availableon CVB site (AW) AW
HOG AW,SM,
Week2 BDT(May11) AW,SM AW,SM
Postpicsof
event
Na9onalTourismWeek(7-15) AW,SM,EE AW,SM,EE
HOGRallyEventDay AW AW Picsofevent Vidofevent
SoballTournements(season) AW-sharebloglink
AW-share
bloglink AW
May 2011SocialAc&vi&esPlan
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
22/43
Authority,LeadershipandRelevance OnlineCommunica9onStrategy
November2010throughNovember2011
Week3 BDT(AHerEvent) Postpics Seepics Postpics Postvideo
N a9on al To ur ismWeek(Fo ll owUp) Postpi cs,bl og Seep ics, b lo g Postpi cs Postvi deo
OGEvent(aHer event AW-l in kto b lo g
SpindtopSpinBikeRide AW
Week4 SpindtopSpinBikeRide AW
Purpose:
Communicateandeducatelocalinfluencers,announcelocaleventsandpromo9onalini9a9ves.Maintainawarenessofac9vi9esthroughsocial
effortsandkeeppresencewithpress.
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
23/43
Authority,LeadershipandRelevance OnlineCommunica9onStrategy
November2010throughNovember2011
Week Ac&vity EmailMktg Blog Page Event Pic Video
Week1 BDT(Reminder)
RSVP-linkto
CVBsite.
PublishRVG
PublishRVGE-Edi9on
AW-Linkto
w ebs it e AW li nk t o we b
HOG AW
Week2 BDT(May11)
EE-Personalmessageto
aQendees.
Shootpicsof
people,
crowd&
loca9ons
Shootvideoof
aQendees,
tes9monial,
gradua9on&
upcoming
eventpromo.
Na9onalTourismWeek(7-15)
Recap1or2
mainevents
Picsof
proclama9o
ns,BenJ.&
TICOpen
Houses,
Hospitality
Olympics
Vidsof
proclama9ons,
BenJ.&TIC
OpenHouses,
Hospitality
Olympics
HOGRallyEventDay
Assign
Photogto
Shootpicsof
people,
crowd&
loca9ons
ProVideoof
crowds,
interviews,etc
SoXballTournements(season) Includeine-newsleQer
Announce
upcomingevent
scheduleand
valueto
community
May 2011BeaumontCVB.comInternalAc&vi&esPlan
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
24/43
Authority,LeadershipandRelevance OnlineCommunica9onStrategy
November2010throughNovember2011
We ek 3 B DT (A He r Ev ent )
ighlightsfrom
thetourandan
upcoming
propertyevent.
Vidtes9monial
Na9onalTourismWeek(FollowUp)
Recapweek,
events,photos,
vids,etc
OGEvent(aHerevent
Recapofevent,
embedyoutube
vids
SpindtopSpinBikeRide
includein
enewsleer
Week4 SpindtopSpinBikeRide
Purpose:
Communicateandeducatelocalinfluencers,announcelocaleventsandpromo9onalini9a9ves.Maintainawarenessof
ac9vi9esthroughsocialeffortsandkeeppresencewithpress.
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
25/43
Authority,LeadershipandRelevance OnlineCommunica9onStrategy
November2010throughNovember2011
EndofMonthReview: MonthStart MonthEnd
Facebookanaly9cs TwiEerFollowers other) TwiEerLists
FlickrStats TwiEerMen9ons NA
YouTubeInsights TwiEerRT's NA
TwiEerKloutscore FacebookFans/Likes
YouTubeuploads
YouTubeViews
Source Visitors YouTubeSubscribers
TwiEer.com YouTubeComments
Facebook.com FlickrUploads
Flickr.com FlickrViews
YouTube.com FlickrComments
EndofMonthReview: Monthly Quan8ty
SiteWideComments
Created
PlanningGuideRequests NumberofPressReleases
RFPRequests
Campaigns
VisitorPacketRequests NumberofPagesCreated
mail/calls/leadsgenerated
NotesGoogleAnaly8cs
UniqueVisitors
Pageviews
Timeonsite
SocialAc8vi8esMETRICS
BeaumontCVB.comMETRICS
Unusualac9vi9esandothernotesforfuturereference.
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
26/43
Authority,LeadershipandRelevance OnlineCommunica9onStrategy
November2010throughNovember2011
Week Ac&vity Facebook Twi1er Flickr YouTube PressRelease
Week1 SpindtopSpinBikeRideEvent AW AW
Week2 Family/ClassReunion(season)
AW-sharebloglink,sharereunions
onourFBwall AW
4thofJuly(announcenewevent
center) AW-Sharebloglink AW
Week3
Week4 BDT(Invite) AW AW
4thofJuly(announcenewevent
center)
Purpose: Communicateandeducatelocalinfluencers,driveinterestinlocaleventsandmaintainawarenessofac9vi9esthroughsocialefforts
June 2011SocialAc&vi&esPlan
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
27/43
Authority,LeadershipandRelevance OnlineCommunica9onStrategy
November2010throughNovember2011
Week Ac&vity EmailMktg Blog Page Event Pic Video
Week1 SpindtopSpinBikeRideEvent
Recapwithpics
andvidfootage
HirePhotog
toshoot
Basicevent
footage
Week2 Family/ClassReunion(season)
piece,valuetoeconomyand
whattodowhile
here-postyour
reunionstoryon
4thofJuly(announcenewevent
center)
Post,picsofnew
facility,event
info
Week3
Week4 BDT(Invite)
CometoBDT-
linktoCVBsite,FBphotos
4thofJuly(announcenewevent
center) e-newsleer
Purpose: Communicateandeducatelocalinfluencers,driveinterestinlocaleventsandmaintainawarenessofac9vi9esthroughsocial
June 2011BeaumontCVB.comInternalAc&vi&esPlan
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
28/43
Authority,LeadershipandRelevance OnlineCommunica9onStrategy
November2010throughNovember2011
EndofMonthReview: MonthStart MonthEnd
Facebookanaly9cs TwiEerFollowers other) TwiEerLists
FlickrStats TwiEerMen9ons NA
YouTubeInsights TwiEerRT's NA
TwiEerKloutscore FacebookFans/Likes
YouTubeuploads
YouTubeViews
Source Visitors YouTubeSubscribers
TwiEer.com YouTubeComments
Facebook.com FlickrUploads
Flickr.com FlickrViews
YouTube.com FlickrComments
EndofMonthReview: Monthly Quan8ty
SiteWideComments
Created
PlanningGuideRequests NumberofPressReleases
RFPRequests
Campaigns
VisitorPacketRequests NumberofPagesCreated
mail/calls/leadsgenerated
NotesGoogleAnaly8cs
UniqueVisitors
Pageviews
Timeonsite
SocialAc8vi8esMETRICS
BeaumontCVB.comMETRICS
Unusualac9vi9esandothernotesforfuturereference.
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
29/43
Authority,LeadershipandRelevance OnlineCommunica9onStrategy
November2010throughNovember2011
Week Ac&vity Facebook Twi1er Flickr YouTube PressRelease
Week1 BDT(Reminder) AW,SM,EE AW,SM
IFATournement(announce) AW
4thofJuly(neweventcenter) AW,SM,EE
Week2 BDT(July13) AW,SM AW,SM
Postpicsof
event
Week3 BDT(AerEvent) Postpics Seepics Postpics Postvideo
Week4 I FA Tou rnementEvent AW-aend-shareb log post
AW-aend-
shareblog
post Postpics
HotAugustNights(eventno9ce) AW
Purpose: Communicateandeducatelocalinfluencers,driveinterestinlocalspor9ngeventsandmaintainawarenessofac9vi9esthroughsocialefforts
July 2011SocialAc&vi&esPlan
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
30/43
Authority,LeadershipandRelevance OnlineCommunica9onStrategy
November2010throughNovember2011
Week Ac&vity EmailMktg Blog Page Event Pic Video
Week1 BDT(Reminder) RSVP-linktoCVBsite.
IFATournement(announce)
AW-about
event,pastvideo
andphotos
4thofJuly(neweventcenter)
Week2 BDT(Jul y13)
EE-Personalmessageto
aendees.
Shootpicsof
people,
crowd&
loca9ons
Shootvideoof
aendees,
tes9monial,
gradua9on&
upcoming
eventpromo.
BDT(AerEvent)
Highlightsfrom
thetourandan
upcoming
propertyevent.
Vidtes9monial
Week4 IFATournementEVENT
HirePhotog
toshoot
HotAugustNights(eventno9ce)Annualeventpastpicsetc
Purpose: Communicateandeducatelocalinfluencers,driveinterestinlocalspor9ngeventsandmaintainawarenessofac9vi9esthrough
July 2011BeaumontCVB.comInternalAc&vi&esPlan
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
31/43
Authority,LeadershipandRelevance OnlineCommunica9onStrategy
November2010throughNovember2011
EndofMonthReview: MonthStart MonthEnd
Facebookanaly9cs TwiEerFollowers other) TwiEerLists
FlickrStats TwiEerMen9ons NA
YouTubeInsights TwiEerRT's NA
TwiEerKloutscore FacebookFans/Likes
YouTubeuploads
YouTubeViews
Source Visitors YouTubeSubscribers
TwiEer.com YouTubeComments
Facebook.com FlickrUploads
Flickr.com FlickrViews
YouTube.com FlickrComments
EndofMonthReview: Monthly Quan8ty
SiteWideComments
Created
PlanningGuideRequests NumberofPressReleases
RFPRequests
Campaigns
VisitorPacketRequests NumberofPagesCreated
mail/calls/leadsgenerated
NotesGoogleAnaly8cs
UniqueVisitors
Pageviews
Timeonsite
SocialAc8vi8esMETRICS
BeaumontCVB.comMETRICS
Unusualac9vi9esandothernotesforfuturereference.
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
32/43
Authority,LeadershipandRelevance OnlineCommunica9onStrategy
November2010throughNovember2011
Week Ac&vity Facebook Twi1er Flickr YouTube PressRelease
Week1
Week2
Week3
Week4 BDT(Invite) AW AW
Purpose: Communicateandeducatelocalinfluencersandmaintainawarenessofac9vi9esthroughsocialefforts
August 2011SocialAc&vi&esPlan
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
33/43
Authority,LeadershipandRelevance OnlineCommunica9onStrategy
November2010throughNovember2011
Week Ac&vity EmailMktg Blog Page Event Pic Video
Week1
Week2
Week3
Week4 BDT(Invite) BDT(Invite) AW AW
Purpose: Communicateandeducatelocalinfluencersandmaintainawarenessofac9vi9esthroughsocialefforts
August 2011BeaumontCVB.comInternalAc&vi&esPlan
li i 9
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
34/43
Authority,LeadershipandRelevance OnlineCommunica9onStrategy
November2010throughNovember2011
EndofMonthReview: MonthStart MonthEnd
Facebookanaly9cs TwiEerFollowers other) TwiEerLists
FlickrStats TwiEerMen9ons NA
YouTubeInsights TwiEerRT's NA
TwiEerKloutscore FacebookFans/Likes
YouTubeuploads
YouTubeViews
Source Visitors YouTubeSubscribers
TwiEer.com YouTubeComments
Facebook.com FlickrUploads
Flickr.com FlickrViews
YouTube.com FlickrComments
EndofMonthReview: Monthly Quan8ty
SiteWideComments
Created
PlanningGuideRequests NumberofPressReleases
RFPRequests
Campaigns
VisitorPacketRequests NumberofPagesCreated
mail/calls/leadsgenerated
NotesGoogleAnaly8cs
UniqueVisitors
Pageviews
Timeonsite
SocialAc8vi8esMETRICS
BeaumontCVB.comMETRICS
Unusualac9vi9esandothernotesforfuturereference.
O li C i 9 S
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
35/43
Authority,LeadershipandRelevance OnlineCommunica9onStrategy
November2010throughNovember2011
Week Ac&vity Facebook Twi1er Flickr YouTube PressRelease
Week1 BDT(Reminder) AW,SM,EE AW,SM
Week2 BDT(September14) AW,SM AW,SM
Postpicsof
event
Week3 BDT(AerEvent) Postpics Seepics Postpics Postvideo
Week4
Purpose: Communicateandeducatelocalinfluencersandmaintainawarenessofac9vi9esthroughsocialefforts
September 2011SocialAc&vi&esPlan
O li C i 9 St t
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
36/43
Authority,LeadershipandRelevance OnlineCommunica9onStrategy
November2010throughNovember2011
Week Ac&vity EmailMktg Blog Page Event Pic Video
Week1 BDT(Reminder) RSVP-linktoCVBsite.
BDT(September14)
EE-Personalmessageto
aendees.
Shootpicsof
people,
crowd&
loca9ons
Shootvideoof
aendees,
tes9monial,
gradua9on&
upcoming
eventpromo.
Week3 BDT(AerEvent)
Highlightsfrom
thetourandan
upcoming
propertyevent.
Vidtes9monial
Week4
Purpose: Communicateandeducatelocalinfluencersandmaintainawarenessofac9vi9esthroughsocialefforts
September 2011BeaumontCVB.comInternalAc&vi&esPlan
A th it L d hi d R l Online Communica9on Strategy
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
37/43
Authority,LeadershipandRelevance OnlineCommunica9onStrategy
November2010throughNovember2011
EndofMonthReview: MonthStart MonthEnd
Facebookanaly9cs TwiEerFollowers other) TwiEerLists
FlickrStats TwiEerMen9ons NA
YouTubeInsights TwiEerRT's NA
TwiEerKloutscore FacebookFans/Likes
YouTubeuploads
YouTubeViews
Source Visitors YouTubeSubscribers
TwiEer.com YouTubeComments
Facebook.com FlickrUploads
Flickr.com FlickrViews
YouTube.com FlickrComments
EndofMonthReview: Monthly Quan8ty
SiteWideComments
Created
PlanningGuideRequests NumberofPressReleases
RFPRequests
Campaigns
VisitorPacketRequests NumberofPagesCreated
mail/calls/leadsgenerated
NotesGoogleAnaly8cs
UniqueVisitors
Pageviews
Timeonsite
SocialAc8vi8esMETRICS
BeaumontCVB.comMETRICS
Unusualac9vi9esandothernotesforfuturereference.
A th it L d hi d R l Online Communica9on Strategy
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
38/43
Authority,LeadershipandRelevance OnlineCommunica9onStrategy
November2010throughNovember2011
Week Ac&vity Facebook Twi1er Flickr YouTube PressRelease
Week1
TuckerPressTripPartner
Announcement AW AW
Week2 TuckerPressTrip(Oct16-1) AW(videoupdatestoo) Aw AW/SM AW
Week3 Tucker-JournalistFollowup AW(connectwithfriends)
Week4
Purpose: InfluecejournalisttocoverthecityofBeaumontandmaintainsocialac9vi9eswithpressandlocalsduringpresstrip.
October 2011SocialAc&vi&esPlan
Authority Leadership and Relevance Online Communica9on Strategy
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
39/43
Authority,LeadershipandRelevance OnlineCommunica9onStrategy
November2010throughNovember2011
Week Ac&vity EmailMktg Blog Page Event Pic Video
Week1
TuckerPressTripPartner
Announcement AW-Alert/headsup AW
InternalVideo
Plans
AW-include
video
InternalVideo
footage/shots
Week2 TuckerPressTrip(Oct16-1)
Week3 Tucker-JournalistFollowup
Sendrecapemailwith
onlineassets(picsand
vidonFlickr/YouTube)
andlinktoblogpost
Week4
Purpose: InfluecejournalisttocoverthecityofBeaumontandmaintainsocialac9vi9eswithpressandlocalsduringpresstrip.
October 2011BeaumontCVB.comInternalAc&vi&esPlan
Authority Leadership and Relevance Online Communica9on Strategy
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
40/43
Authority,LeadershipandRelevance OnlineCommunica9onStrategy
November2010throughNovember2011
EndofMonthReview: MonthStart MonthEnd
Facebookanaly9cs TwiEerFollowers other) TwiEerLists
FlickrStats TwiEerMen9ons NA
YouTubeInsights TwiEerRT's NA
TwiEerKloutscore FacebookFans/Likes
YouTubeuploads
YouTubeViews
Source Visitors YouTubeSubscribers
TwiEer.com YouTubeComments
Facebook.com FlickrUploads
Flickr.com FlickrViews
YouTube.com FlickrComments
EndofMonthReview: Monthly Quan8ty
SiteWideComments
Created
PlanningGuideRequests NumberofPressReleases
RFPRequests
Campaigns
VisitorPacketRequests NumberofPagesCreated
mail/calls/leadsgenerated
NotesGoogleAnaly8cs
UniqueVisitors
Pageviews
Timeonsite
SocialAc8vi8esMETRICS
BeaumontCVB.comMETRICS
Unusualac9vi9esandothernotesforfuturereference.
Authority Leadership and Relevance Online Communica9on Strategy
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
41/43
Authority,LeadershipandRelevance OnlineCommunica9onStrategy
November2010throughNovember2011
Week Ac&vity Facebook Twi1er Flickr YouTube PressRelease
Week1 BDT(Invite) AW AW
Week2 BDT(Reminder) AW,SM,EE AW,SM
Week3 BDT(November16) AW,SM AW,SMPostpicsofevent
Week4 BDT(AerEvent) Postpics Seepics Postpics Postvideo
Purpose: Communicateandeducatelocalinfluencersandmaintainawarenessofac9vi9esthroughsocialefforts.
November 2011SocialAc&vi&esPlan
Authority Leadership and Relevance Online Communica9on Strategy
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
42/43
Authority,LeadershipandRelevance OnlineCommunica9onStrategy
November2010throughNovember2011
Week Ac&vity EmailMktg Blog Page Event Pic Video
Week1 BDT(Invite)
CometoBDT-linkto
CVBsite,FBphotos
Week2 BDT(Reminder) RSVP-linktoCVBsite.
Week3 B DT( Novem ber16 )EE-PersonalmessagetoaQendees.
Shootpicsof
people,
crowd&loca9ons
Shootvideoof
aQendees,
tes9monial,
gradua9on&
upcomingeventpromo.
Week4 B DT( AerEvent)
Highlightsfrom
thetourandan
upcoming
propertyevent.
Vidtes9monial
Purpose: Communicateandeducatelocalinfluencersandmaintainawarenessofac9vi9esthroughsocialefforts.
November 2011BeaumontCVB.comInternalAc&vi&esPlan
Authority Leadership and Relevance OnlineCommunica9onStrategy
8/6/2019 Beaumont Texas Convention & Visitors Bureau: Social Media Plan and Editorial Calendar
43/43
Authority,LeadershipandRelevance gy
N b 2010 h h N b 2011
EndofMonthReview: MonthStart MonthEnd
Facebookanaly9cs TwiEerFollowers other) TwiEerLists
FlickrStats TwiEerMen9ons NA
YouTubeInsights TwiEerRT's NA
TwiEerKloutscore FacebookFans/Likes
YouTubeuploads
YouTubeViews
Source Visitors YouTubeSubscribers
TwiEer.com YouTubeComments
Facebook.com FlickrUploads
Flickr.com FlickrViews
YouTube.com FlickrComments
EndofMonthReview: Monthly Quan8ty
SiteWideComments
Created
PlanningGuideRequests NumberofPressReleases
RFPRequests
Campaigns
VisitorPacketRequests NumberofPagesCreated
mail/calls/leadsgenerated
NotesGoogleAnaly8cs
UniqueVisitors
Pageviews
Timeonsite
SocialAc8vi8esMETRICS
BeaumontCVB.comMETRICS
Unusualac9vi9esandothernotesforfuturereference.