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Concept for this beauty packaging was related to animal cruelty and the use of animal products within cosmetics. A lot of cosmetics on the market do use animal products and these are disguised by fancy packaging and colourful type etc. Yet I wanted to design something that was a little more blatent where by the animal used in the product would be at the forefront of every package. I wanted to push the truth without making it too obvious. I purposfully didnt brand the packages because I didnt want to slate a brand or have anyone relat- ing the product by the brand it is what it says on the package literally. B R I E F F I V E - B E A U T Y P A C K A G I N G REBECCA TIPPING OUGD 303

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Page 1: beauty packaging

Concept for this beauty packaging was related to animal cruelty and the use of animal products within cosmetics. A lot of cosmetics on the market do use animal products and these are disguised by fancy packaging and colourful type etc. Yet I wanted to design something that was a little more blatent where by the animal used in the product would be at the forefront of every package. I wanted to push the truth without making it too obvious. I purposfully didnt brand the packages because I didnt want to slate a brand or have anyone relat-ing the product by the brand it is what it says on the package literally.

B R I E F F I V E - B E A U T Y P A C K A G I N G

REBECCA TIPPING

OUGD 303

Page 2: beauty packaging

I Illustrated all of the animals and insects to be put onto the packaging I wanted them black and whte line drawings and then with a hint of colur.Each packaging has a different highlight colour would represent the products contained inside colour or feel.

B R I E F F I V E - B E A U T Y P A C K A G I N G

REBECCA TIPPING

OUGD 303

Page 3: beauty packaging

Each box has an interesting packaging design with them being very plain I needed to break the usual standard box in order to attract some attention to them.

B R I E F F I V E - B E A U T Y P A C K A G I N G

REBECCA TIPPING

OUGD 303

Page 4: beauty packaging

How the illustrations fit on the package and dont overwhelm the whole pack-age they stilll have the key usual information nothing more and nothing less.

B R I E F F I V E - B E A U T Y P A C K A G I N G

REBECCA TIPPING

OUGD 303