Becks Brand Basics - Beck's Hybrids

As competition creates in�nite choices, companies look for ways to connect emotionally with customers, become irreplaceable, and create lifelong relationships. A strong brand stands out in a densely crowded marketplace. People fall in love with brands, trust them, and believe in their superiority. How a brand is perceived affects its success.

IMAGE

BRAND

without an image there is no perception.PERCEPTION

help drive value;

BASICS

Each touchpoint is an opportunity to increase awareness and build customer loyalty.

BRANDTOUCHPOINTS

SOCIAL MEDIA SPEECHES EMPLOYEES PRODUCTS

NETWORKING BROCHURES DIRECT MAIL TRADE SHOWS

PUBLICATIONS VOICEMAILS EMAILS BILLBOARDS

PACKAGING SERVICES VEHICLES BUSINESS FORMS

NEWSLETTERS LETTERHEAD WEBSITES TELEPHONE

BUSINESS CARDS PROPOSALS EXHIBITS SIGNAGE

PRESENTATIONS ADVERTISING SALES PROMOTION

PUBLIC RELATIONS WEB BANNERS WORD OF MOUTH


NETWORKING BROCHURES DIRECT MAIL TRADE SHOWS

PUBLICATIONS VOICEMAILS EMAILS BILLBOARDS

PACKAGING SERVICES VEHICLES BUSINESS FORMS

NEWSLETTERS LETTERHEAD WEBSITES TELEPHONE

BUSINESS CARDS PROPOSALS EXHIBITS SIGNAGE




PUBLIC RELATIONS WEB BANNERS WORD OF MOUTH

Taglines in�uence consumers’ buying behavior by evoking an emotional response. A tagline is a short phrase that captures a company’s brand essence, personality, and positioning, and distinguishes the company from its competitors.

A trademark “TM” is a word, phrase, symbol, design, or a combination thereof, that identi�es and distinguishes the source of the goods of one party from those of others. You can only use the “®” symbol once you have obtained a federal trademark registration from the US Patent and Trademark Of�ce.

BRANDTAGLINES

Bumper-to-bumper brands clamor for our attention. The world is a noisy place �lled with a panoply of choice. Why should consumers choose one brand over others? It is not enough to be different. Brands need to demonstrate their difference and make it easy for customers to understand that difference.

BRANDDIFFERENTIATION

PHILANTHROPY

LONGEVITYFAMILY-OWNED

PASSIONATE

TRU

STE

D A

DV

ISO

RS

INDUSTRY LEADERS

TECHNOLOGY

INTE

GR

ITY

REWARDS

PAR

TNE

RS

EXPERIENCE

RELATIONSHIPS

INNOVATION

FAIT

H

CUSTOMER SERVICE

ACCESS

FARMERS

Beck’s Hybrids Word CloudKey words and phrases that best describe the Beck’s Hybrids brand.

Color is used to evoke emotion and express personality. It stimulates brand associations and accelerates differentiation. In the sequence of visual perception, the brain reads color after it registers a shape and before it reads content.

{Pantone} & {CMYK} > Use for print.

{RGB} & {HEX} > Use for digital.

BRANDCOLOR

Pantone349 C

CMYKC. 100 M. 0 Y. 83 K. 47

RGBR. 0 G. 105 B. 63

Hex Value #00693F

Pantone108 C

CMYKC. 0 M. 6 Y. 95 K. 0

RGBR. 255 G. 228 B. 17

Hex Value #FFE411

PantoneBLACK C

CMYKC. 0 M. 0 Y. 0K. 100

RGBR. 35 G. 31 B. 32

Hex Value #231F20

Typography is a core building block of an effective identity program. Companies like Apple, Mercedes-Benz, and Citi are immediately recognizable in great part due to the distinctive and consistent typographical style that is used with intelligence and purpose throughout thousands of applications over time.

BRANDTYPOGRAPHY

FONT: HOUSE MOVEMENTS

STYLE: RUNAWAY

F O N T: A V E N I R LT S T D

S T Y L E : 5 5 R O M A NSan Serif

Serif

Apex

BarTYPOGRAPHY

101

A brandmark is frequently used as a distinctive graphic focal point for a brand. It is a unique and proprietary design that is infused with signi�cant personality and symbolic meaning.

Can you identify these famous brandmarks?

BRANDMARK

The yellow is symbolic of a sprouting seed.

The solid green is symbolic of the soil.

The horizontal lines are symbolic of the sky.

“®” indicates a federally registered trademark.The Beck’s brandmark should never be used without the ®.

THE BECK’S BRANDMARK IS SYMBOLIC OF GROWTH.

1. 2. 3. 4. 5. 6. 7.

8. 9. 10. 11. 12. 13. 14.

1. Apple 2. Nike 3. Pepsi 4. Starbucks 5. Adidas 6. Puma 7. Mercedes 8. Target 9. Shell 10. NBC 11. North Face 12. Sprint 13. Under Armour 14. Habitat For Humanity

The primary use for the Beck’s brandmark is the 2-color version -Pantone 349C and Pantone 108C.

Clear space requirements are .25 of x.

The Beck’s mark is designed for speci�c uses to maintain consistency and the integrity of our brand.

BRANDMARK VARIATIONS

x

x

.25x

.25x

.25x

.25x

1-color version may be used in any color and/or reversed.The leaf inside the “B” should always be transparent, letting the background show through.

(1a. & 1b.) Do not use any 2-color version other than Pantone 349C and Pantone 108C.(2.) The leaf inside the “B” should always be transparent unless you are using the primary 2-color version.

(3.) Do not use any shape around the Beck’s mark.(4a. & 4b.) Do not attempt to skew or rotate the Beck’s mark.

1a. 1b. 2. 3. 4a. 4b.

3. Primary Horizontal Signature

Logotype

The brand signature is a prede�ned zone, which includes the logo and its visual and informative elements. It provides a consistent brand recognition and a clear expression of our brand architecture.

Beck’s Hybrids has 3 acceptible brand signatures.

1. Primary Vertical Signature2. Secondary Vertical Signature 3. Primary Horizontal Signature

BRANDSIGNATURE

Brandmark

Brandmark

1. Primary Vertical Signature

Logotype

Brandmark

2. Secondary Vertical Signature

Logotype

4 x H

H 2.5

H

Font thickness (weight) = 3 x Tagline

5.71 x W

Tagline must be the same color as the brandmark, centered andshould not exceed the “E” or “D” in Beck’s Hybrids.

W

H

Appropriate spacing between the Beck’s brandmark and logotype increases the signatures readability and prominence. Use the following spacing guidelines for the Beck’s Hybrids primary vertical signature.

BRANDSIGNATURE SIZING & SPACING

H 2.5

H represents the height of the letter B in Beck’s Hybrids.

W represents the width of the Beck’s Brandmark

1. Primary Vertical Signature

2. Secondary Vertical Signature

3 x H

8 x H

W

H

1/2 H

3/4 H

1/2 H

The word “Hybrids” should always be black, centered below the brandmarkand not exceed the “E” and “K” in Beck’s.

Appropriate spacing between the Beck’s brandmark and logotype increases the signatures readability and prominence. Use the following spacing guidelines for the Beck’s Hybrids secondary vertical signature.




3. Primary Horizontal Signature

4 x H

W

H

H

Appropriate spacing between the Beck’s brandmark and logotype increases the signatures readability and prominence. Use the following spacing guidelines for the Beck’s Hybrids primary horizontal signature.




H 2.5H 2.5

Tagline must be the same color as the brandmark, centered andshould not exceed the “E” or “D” in Beck’s Hybrids.

5.71 x W

Acceptible Verticle Signature Architecture

Brand architecture refers to the hierarchy of brands within a single company. It is the interrelationship of the parent company, subsidiary companies, products, and services. It is important to bring consistency, visual and verbal order, thought, and intention to disparate elements to help a company market more effectively.

BRANDSIGNATURE ARCHITECTURE

No more than two lines of text are acceptible below the name Beck’s Hybrids.

Text below the name Beck’s Hybrids must be the same color as the brandmark,centered and should not exceed the “E” or “D” in Beck’s Hybrids.

Brand architecture refers to the hierarchy of brands within a single company. It is the interrelationship of the parent company, subsidiary companies, products, and services. It is important to bring consistency, visual and verbal order, thought, and intention to disparate elements to help a company market more effectively.

BRANDSIGNATURE ARCHITECTURE

Acceptible Horizontal Signature Architecture

Two lines of text are not acceptible below the name Beck’s Hybrids in the horizontal signature.

Text below the name Beck’s Hybrids must be the same color as the brandmark,centered and should not exceed the “E” or “D” in Beck’s Hybrids.

Documents

Becks Brand Basics - Beck's Hybrids