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BECOME A MEMBER AND A PARTNER

Since its creation in 2008, the Forum d'Avignon became a key location at the international level for discussion and debate on the l inks between culture, creative industr ies, economy and social cohesion.

Throughout the year and during the events of the Forum d'Avignon, more than a thousand part ic ipants from around the world discuss the major topics of culture and economy, and make concrete proposal s.

The results of these discussions inf luence decisions of business leaders, pol it ical c ircles and a wider community of pol icy makers and intel lectuals, integrating the var ious facets of culture in the f ie ld of their thoughts.

The think tank has become a v ital space for the arousal of public and private cultural policies and strategies.

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SUMMARY

ACTIVE GOVERNANCE 4

Structure

Funding

Partners since the creation

Operation & Team

BACKSTAGE OF THE FORUM D'AVIGNON 8

Works of the think tank

Edition 2014

BE A MEMBER OR A PARTNER 11

Your participation

Your donation

Your counterparties YOUR ROLE IN THE FORUM D'AVIGNON 14

ACTIVE GOVERNANCE

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WHY BECOME MEMBER AND PARTNER

THE AMBITION: WHERE WILL THE FORUM D'AVIGNON BE IN 5

YEARS?

After five years of existence and a strong media coverage in 2012 at the International

Meetings, the Forum d'Avignon managed a first step in its mission: being the central

and influential place to ensure that culture be recognized as a creating value for the

sectors that promote and distribute it by all media (museums, theater, television,

Internet, etc.)..

In 2014, and while issues about the economic model of culture are more than ever at

the heart of the concerns, the Forumkeeps growing by:

Internationally developing a network of meetings and a multinational discussion

think tank.

Affirmating the think tank as a global leader on these issues

Gathering the economic leading players on these topics

First international think tank about culture, economy and media.

ACTIVE GOVERNANCE

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STRUCTURE

• intending to put cultural values at the heart

of globalization

• and to develop a thought with the leaders

of the culture, economy and medias world

A NON-PROFIT

ORGANIZATION

• For international

• For a clear partners governance

• An innovative structure in europe

AN ENDOWMENT FUND

• Partner organizations

• Operating under the franchise "Forum

d'Avignon"

• Developing an international network

• Today: Forum d'Avignon-Ruhr, Forum

d'Avignon-Bilbao

• Tomorrow: Norway, Middle East, Asia and

Africa.

FRANCHISE

AGREEMENT

ACTIVE GOVERNANCE

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FUNDING

• Over 90% of private funds

• Programmed 2013 budget: € 1.4 million

(excluding skills sponsorship)

BUDGET

• An independent funding with more than 30

public and private partners

• A financing involving all the civil society

BENEFITS

• Members endorsing the action of the Forum

d'Avignon

• Partners supporting the work of the

Organization

COMMITMENT

ACTIVE GOVERNANCE

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PARTNERS SINCE THE CREATION

COMPANIES

• ACCOR

• Air France

• Amaury

• Artcurial

• Bayard

• Bertelsmann

• BNP Paribas

• Caisse des

Dépôts

• Crédit Agricole

• FNAC

• Fondation

Culture

et Diversité

• GDF-Suez

• Google

• Groupe Allard

• HiMedia

• INA

• Le Figaro

• Mediaset

• Neuflize OBC

• Orange

• Publicis Events

• Ringier

• SACEM

• SNCF

• Vivendi

PUBLIC

INSTITUTIONS

• French

Presidency of

the European

Union

• French Prime

Minister

• Ministry of

Economy,

Industry and

Employment

(France)

• Ministry of

Culture and

Communication

(France)

• CNC

• CNL

• CCI Pays de

Vaucluse

• Avignon

University

• Avignon City

CONSULTING

FIRMS

• Bain & Co

• Ernst & Young

• Kurt Salmon

• L'Atelier BNP

Paribas

• Louvre Alliance

MEDIA

• Arte

• Connaissance

des Arts

• Enjeux Les

Echos

• France 24

• France Culture

• Huffington Post

• L'Expansion

• Le Buzz Le

Figaro -Orange

• Le Figaro

• Le Point

• Le Quotidien de

l'Art

• Les Echos

• Relax News

• RFI

• Tendencias del

Mercado del Arte

• TV5 Monde

• Wall Street

Journal

• 2010lab.tv

ACTIVE GOVERNANCE

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OPERATION & TEAM

• to ensure an active, efficient and dynamic

governance

• Chairman: Nicolas SEYDOUX (Chairman of

Gaumont)

• Vice Chairmen: Axel GANZ (Publisher-Head of AG

Communication, Member of the Board

Gruner+Jahr) and Hervé DIGNE (Chairman of

Cofiloisirs)

• Treasurer: Emmanuel HOOG (President of Agence

France-Presse)

THE BOARD

14 MEMBERS

• to lead the fundamental thinking of the think

tank

• Chairman: Christian de BOISSIEU (Economist,

Professor, Sorbonne Paris-I)

• Partners and sponsors involved

THE ADVISORY BOARD

14 MEMBERS

• to provide a professional expertise

• 200 internationally qualified contributors

• Counselers acting by the side of the forum

through the world such as Ernst & Young, Bain &

Co, Kurt Salmon, L’atelier BNP Paribas, Louvre

Alliance.

THE INTERNATIONAL

NETWORK OF EXPERTS

• to support the network of expertise and to

follow up the activity

• Managing Director: Laure KALTENBACH

• Editorial and Digital Manager: Olivier LE GUAY

• Head of Communications, Media Relations and

Media Patnerships : Valérie ESCAUDEMAISON

• Logistic Operator: Publicis Events

• Digital Communication : WEAD

THE MANAGEMENT TEAM

LOCATED IN PARIS

BACKSTAGE OF THE FORUM D'AVIGNON

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WORKS OF THE THINK TANK

• Personal data and cultural behaviors - with

Ernst & Young

• Tax systems in favor of cutlure (updates studies

2009-2011) - with Ernst & Young

• Governances of culture in 2025 – with Louvre

Alliance

• Consumers, creators, distributors, public

authorities ... Who has the power? - with Kurt

Salmon

• An analysis is currently being help to create an

"observatory" - with Bain & Cie

• Prospective study (technology) - partner to be

identified

STUDIES

• Reinventing a European creative urban space

(Catalyse's manifesto)

• Principles of a universal declaration for Internet

users' and creators' rights in a digital era

PROPOSALS

• Creative and cultural profesions

• Cultural entrepreneurship

• Big data, open date, personal data

• Intellectual property

• Cultural diversity

• For a Europe of culture

• Cultural attractiveness

EXCLUSIVE REPORTS

BACKSTAGE OF THE FORUM D'AVIGNON

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EDITION 2014

Themes and propositions

After the themes " Culture: reasons for hope " (2012) and " The powers of the culture"

(2013), the Forum d’Avignon wishes to continue its commitment in favour of

the creation and its actors in 2014 by pondering reforms needed on three main

issues - financing and tax system for creation, security and valorisation of cultural

personal data, cultural investments on the territories- to challenge the European

political world, on the occasion of this years’ European elections and decisions that

commit us for the next decade .

While the positive effects of culture and creative industries on the economy are well

established, actions must be taken to ensure that they both be recognized as a

catalyser of value(s ) , employment and social cohesion , in the same way as others

sectors are.

To be able to reform, we need to measure. Since 2009, the Forum d'Avignon bears the

project of cultural imprint which aims at measuring the tangible effects of culture and

creativity on the economy and social cohesion, in the same way as the carbon

footprint does it in a negative way. In line with the work of the Stiglitz - Sen- Fitoussi

commission, the project has to do with measuring the well-being of a population and

consolidate the positive correlation between cultural and local development, beyond

the GDP.

The Forum d'Avignon establishes several innovative and pragmatic

proposals at national, European and international levels in order to reaffirm

that culture must be at the heart of politics:

To encourage rebuilding territories through culture, to promote benefits

in their literally and symbolic of cultural investment, creator of values, jobs and

social bonding. Culture is an investment that has its own specificities and that

cannot be reduced to its mere economic dimension. Nevertheless, investors

must to be convinced that the evaluation of a cultural investment can also be

grasped as a function of measurable qualitative criteria. Thanks to an European

Union Culture program grant, The Forum d'Avignon and its partners in the

Catalyse project - FA Bilbao (March 2014, 5 th to 7 th) and FA Ruhr (Essen June

2014, 11th - 12th) published a proposal on culture as a driving force for

urban and territorial development.

To facilitate the emergence of a generation of cultural creators and

entrepreneurs willing to change the way we invest in culture. To

encourage the evaluation and protection of intangible assets (primarily

intellectual property - brands, patents, copyrights) since the very beginning of a

project ; to develop the versatility of training ; to stimulate the creation of

development agencies networks through a certification of general interest ;

eventually, to support private cultural investment as the “Creative business

BACKSTAGE OF THE FORUM D'AVIGNON

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angels”, to facilitate the opening of eligibility criteria for investment funds, the

collective cultural funding and sponsorship as tools for individual and societal

involvement.

To consider the protection and valorisation of personal data as a key

cultural issue. Considering personal data – and especially the cultural ones –

left on the Internet as a digital DNA of our identity, the Forum d’Avignon calls

for a Universal declaration for Internet users’ and creators’ rights in a digital

era that enterprises, States and citizens should abide by. The politic would pride

itself to remember that culture is the essence of humanity. Economic activity

indeed, but watch out for the values that culture conveys. And for their respect!

To commit to a Europe of culture! Despite unfortunate prevarications about

the cultural exception, the Forum d'Avignon and its participants called for a

mobilization of political stakeholders not only to fly the culture and European

creation’s flag but more essentially to develop a collective policy for the

European culture, which promote economic development and citizens’ well-

being. If we were to do it all over again, should we start with culture?

Proposals from working groups aim at stimulating public debate on current or prospective issues, then relayed in national and international organizations and during international meetings instances the Forum d’Avignon is supporting.

2014 International meetings With the supports of the Forum d’Avignon :

September 19th: Forum d’Avignon @Paris 100% data at the Economic, Social and Environmental Council (CESE)

November 2014: Forum d’Avignon Brussels

With our local partners and media partners :

March 5-7, Forum d’Avignon Bilbao, The city as a cultural ecosystem June 11-12, Forum d’Avignon Ruhr (Essen), Innovation is passion June 13th: the Forum d’Avignon is partner of the “Journées du Havre” organized

in the French city of Le Havre around the topic “Is there still a French dream?”

July 10-11: the Forum d’Avignon participate in Les Ateliers de la citée, workshops organized in the frame of the Festival d’Avignon

And all along the year, the breakfast debates:

June 19th; debate meeting around the Kurtz Salmon’s study: “Instantaneity, hyper choice, innovation: is culture being consumed differently? »

BE A MEMBER OR A PARTNER

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YOUR PARTICIPATION

To ensure the continuity of our approach and a reflection connected to the news, the

contribution of our partners to the think tank and to the International Meetings is for

them a major opportunity to network and to analyze international economic and social

issues. These partnerships enable the development and the dissemination of ideas with

the Forum d'Avignon throughout the year, multiplying their social and media impact.

In addition to the membership and the use of donations which are vital for holding

International Meetings and for organizing throughout the year the think tank work, the

skills sponsorship has helped for several years the work of the Forum, with material

support and sharing knowledge and expertise. Transportation, studies, co-production,

media ... The Forum d'Avignon wants to demonstrate its commitment for innovation and

to make each partnership a unique relationship likewise.

BE A MEMBER OR A PARTNER

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YOUR DONATION

For companies located in France and benefitting from the sponsorship law

The Forum d'Avignon is eligible for sponsorship-linked deductions (Loi 2003-709).

Sponsorship value is based on the amount of the donation, either in terms of the amount

of the donation granted, services rendered, or acquired. However, the amount of tax

reduction granted is 60% of the member's contribution, within the limit of 0.5% of

turnover with a possible postponement over 5 years. (Art. 238 bis du CGI)

For example, a € 100 000 investment corresponds to a net cost of € 40 000 after tax

deduction (counterparties not included).

1 Including membership in the amount of € 50 2 Number of invitations to the event, including fees. Participation fee of € 2000 for individuals

Status Donation starting from1 (in €) Invitations to

the FA2

Pa

rtn

ers

Benefactor Member

+200 000 12

150 000 10

100 000 8

Founding Member

75 000 5

51 000 3

Member

Major companies 50 000

1

Non-profit organizations and SME

15 000

Individuals 150

Students 50

BE A MEMBER OR A PARTNER

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YOUR COUNTERPARTIES

Counterparties Member Founding Member

Benefactor Member

Benefits

A participation in the International Meetings (see

previous rules page) x x x

Sending studies, proposals, acts, newsletter, etc.. x x x

Invitation to events during the year x x x

Providing studies to clients of partners x x

Participation in the yearly diner of the partners x x

Access to the international network of the Forum

d'Avignon x x

Visibility

Visibility as a member on the website and all official

documents of the Forum x x x

Visibility on all communication tools x x

Promotion of key projects of the partner x x

Interviews with our media partners x x

Association to key events during the International

Meetings x

Carte Blanche to ... on the site of the Forum d'Avignon,

platform for debate x

Privileged partner on the videos x

Contribution to a common work

Participation in all year long working groups (sharing

experiences, ideas relay, surveys, etc.) x x

A seat at the advisory board of the Forum d'Avignon x

presentations set up and discussion seminars, in

partnership with the international consulting firms x

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YOUR ROLE IN THE FORUM D'AVIGNON

PRODUCING

THE THINK TANK

Advisory board

Working groups

Network of experts

Partners

Members

BROADCASTING

THE EVENTS

International Meetings of

Avignon

Forum d'Avignon-Ruhr

Forum d'Avignon-Bilbao

Breakfast-debate

Board and Team

Contact Laure Kaltenbach, Managing Director laure.kaltenbach@forum-avignon.org

Olivier Le Guay, Editorial Manager olivier.leguay@forum-avignon.org

Communication, relations partenaires : valérie.escaudemaison@forum-avignon.org

www.forum-avignon.org T : +33 (0)1 45 61 90 43

Forum d’Avignon Grand Palais des Champs Elysées Cours La reine – Porte C 75008 Paris – France