Crystal Schreiner | Creative Brief, Mini Campaign | Client: Bed Head TIGI

What do we want to accomplish:

Make Bed Head more mainstream & trendy. Focus on the creativity and styling capabilities Bed Head offers that other hair products don’t.

Whom are we talking to? Main target: women age 19-25. Creative manics, artists, care about personal appearance, daring, and trendsetters.

What do they think now? Bed Head is for edgy people and the products may not be necessarily necessary to use for great hairstyle. The products are fun, but consumers are unsure how to use all of them.

What do we want them to think??

Bed Head provides the most creative solution to mastering hairstyles with its wide variety of products. Bed Head is the best outlet for

Why should they think this?

The most exciting part about hair is creating a style. Bed Head is the #1 go to product to help everyday users create hair masterpieces.

What is our message?

Bed Head is by far the most effective hair brand for personal styling.

The new infamous tag line:

Your Hair.

Your Everyday Masterpiece

 

TIGI  

 

 

 

 

 

 

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       

               

Get inside this bed head’s

true head.

Consumer Profile.

Creative Strategy Rationale

 

A HAIR STYLE.

A WORK OF ART.

A MASTERPIECE.

“Inspired by fashion.

Made by hair

designers.”

Q: So what does Bed Head help

you accomplish??

?

A: Make one hell of a fashion

statement.

the roots of our artists starts here.

the head = the canvas.

What is Bed Head & what is this TIGI ? •A line of hair care distributed by TIGI Linea.

•Toni and Guy (stands for TIG) is a UK hairdressing company.

•It is GLOBAL.

•Run by the renowned award winning Moscolo’s

•Has won over 50 British Hairdressing Awards including:

•Best British Artistic Team a record (11 times),

•British Hairdresser of the Year three times

•Leading company in fashion hair care with funky and innovative products and packaging

• The Bed Head range provides complete flexibility in creating and supporting your looks.

•Doesn't matter if you are a Dumb Blonde or a Mastermind, a Manipulator or Creative Genius, Bed Head hair products by TIGI has the shampoos, conditioners and styling tools to complete your lifestyle.

Bed Head products are the hippest way to care for your hair.