Beer for Womens

8/8/2019 Beer for Womens

1/19

Why boys wouldhave all the

fun

QueensailorQueensailorDrink for fun..Drink for fun..

Presented by:-

Sandeep

Snehansh

Sushant


2/19

2

Beer Market In India

Beer market in India is estimated to be

around Rs. 3000 crores.

Around 94 million cases of beer are

sold annually. Market is expected to grow at an annual rate

of 17.2% till 2011.

United Breweries is the market leader with a

47.5% market share.

SAB Miller comes second with a 38.3%

market share.

Now, its the turn of Queensailor


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Market research

For the study, researchers surveyed 82,860women aged 27 to 44 who participated in theNurses' Health study.

72% of women were suffering from Psoriasis.

The researchers suggested that malted barley, isthe main ingredient for this disease.

Therefore, Queensailor is made up of Wheat

instead of barley.

Urban women prefer to drink light version andlower alchohal content.

Women consume 25% of total beer in India.

psoriasispsoriasis


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HOWMUCHBEERONE

CANDRINK?

Men 40 ml per day

Women not more than

half of that quantity i.e20 ml.

Real hard fact

700ml acceptable

for men ,half forwomen.


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Country of origin: India

Beer type: Mild

Alcohol content by volume: 5.5 < 8.5% by volume Taste : Different flavor (Chocolate, Vanilla & Strawberry)

Malts: Indian malts basically Wheat

Color: Brown Chocolate, Light yellow Vanilla, Pink -

Strawberry

Serving temperature: 7 - 9 C may increase without

bitterness in taste

Packaging: 330 ml (In Plastic bottle and Cannes)

Expiry: 6 months from the date of manufactured

QueensailorQueensailorDrink for fun..Drink for fun..


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Product

First Indian madeproduct in itssegment.

High quality of rawmaterial (Speciallydesigned for women).

Always tastes fresh.

No hangover even forfirst user by one

bottle or cane.


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Main Ingredients:-

Water

Starch source:-

Malted wheat

Hops in less %.

Yeast

Sugar Variable Flavor


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price

Queensailor Bottle:Queensailor Bottle:-- Rs. 40/-(In Delhi &

Mumbai).

Rs. 25/-(In Goa &

Pondicherry)

Rs. 30/-(In southern

region)

Queensailor Canne:Queensailor Canne:-- Rs. 45/- (In Delhi &

Mumbai).

Rs. 30/-(In Goa &

Pondicherry).

Rs. 35/- (In southern

region)


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Distribution

MANUFACTURER

DISTRIBUTOR

RETAILER (Govt. Liquor shop)

CUSTOMER


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Promotion

Through Common Wealth Game.

Events for women.

And Poster in next slide.


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DRINKDRINK

QueensailorQueensailor


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Segmentation

Geographic

Urban area

Tourist Places

Demographic

Gender- Female

Age- above 18

Psychographic

Broad and frank minded women

Middle and High class women in Urban areas


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Positioning

Target Audience

Corporate women

College girls

Tourist (Women)

Frame of reference

Healthy drink

Point of difference

Specially made for women

Reason to Believe

Finest quality of Ingredients helpful for womens.

|ASSOCIATES ITSELF WITH INDIAN CUISINE}|ASSOCIATES ITSELF WITH INDIAN CUISINE}


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Competition

Mainly no direct competition.

Alcoholic product for women are:

Vodka

Whisky

Rum (Bacardi - Breezer)

Beer (Both for men and women) Indirectly competition with Kingfisher and

SAB Miller


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U.B. - 48%

SAB - 38%

Others -14%

14%

38%

48%

Market share of beer in

India


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Stability factor

Formula for making beer one of its

kind to be patented.

Consider to be an item occasionally

or regular. Based on natural ingredients.

National level- market size.

Beer is more preferable then anyother alcohol drink.


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Growth Factor

Optimistic future because : Warm/hot climate

Increase in number of women beer-drinkers

Increasing exposure

Can do expansion to reach out wider audienceworldwide.

It can satisfy the need i.e. alcohol + a normal drink

In India, Womens are now modernize.


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Marketability Factor

Product is related to corporate & college goers in

urban areas.

New entrant in the market.

Have indirect competition with breezier,

Carlsberg, Kingfisher etc.

No seasonal variation is involved.

Introduced in many different flavors.


19/19

Thank you

Documents

Beer for Womens