BEFI Apr 20 IP Paulisch

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INTELLECTUAL PROPERTY REPORT FROM THE TRENCHES

Patrick Paulisch for Founder InstituteBerlin, 29 April 2011



Why am I Qualified?

Founded eight companies - operationally

active in seven

Was and am responsible for legal issues I am not a lawyerand dont aspire to be one



IP: What-Why-How

WHAT does it deal with

The name (and CI)

The stuff you do, i.e. technologies, designs etc.

WHY should you bother

Research insights� Know what is already out there and who are the

players



IP: What-Why-How (contd.)

WHY should you bother (contd.)

Protection

�

Protect you from competitors� Scare away new competitors

� Bargaining chip

Financial

� Licensing� (Feel-good for investors)




HOW do you protect it

Contracts

�Make sure that anything that is created prior tofounding the company is transfered to the company

� Make sure that the results of what you pay for

(employees, contractors etc.) becomes part of yourIP-base




Appliaction/Registrations

� Copyright

� Patent

� Trade secret� Trademark

� Industrial design right

� Domain (right of use)

Prurchase/License

� Just because someone else owns it, does not mean

� It might be the other partys business or commercialinterest

� Often costs less than expected (e.g. P+S Technik)



Personal Routine

1) Assessment of whether it is an IP-intense

business space (see research)

2) Finding a name, logo, design

and protecting them

3) Protection of other IP, e.g. technologies,designs (covered by 2))



Protecting a Name



Personal Routine (contd.)

2) Protection Domains (+Social Media User Names)

� Research�

http://www.namestation.com/� http://www.namechecklist.com/� http://instantdomainsearch.com/�

� Registration� Local registrars usually are cheaper thanGodaddy & Co� Obfuscating your registration (privacy)

� Purchase� Personal email� Broker (Sedo, Godaddy etc.)




2) Protection (contd.)

Trademarks

� Research

� Germany: http://register.dpma.de/DPMAregister/marke/uebersicht

� Europe:http://oami.europa.eu/ows/rw/pages/QPLUS/databases/searchCTM.en.do

� U.S.: http://tess2.uspto.gov/bin/gate.exe?f=tess&state=4005:dpsphi.1.1

� Registration

�Just do itand get the priority date

� I personally do local registration

� Benchmark registrations of competitors

� Use lawyers for european or global registration

� Finding a good lawyer





Trademarks (contd.)

� Purchase/License

� Impenetration Agreement

� Same name, but different class

Patents

� Research

� Tools

x http://www.delphion.com/research/ [commercial]

x http://ep.espacenet.com/ [free]

x http://www.priorsmart.com/ [meta]





Patents (contd.)

� Research (contd.)

� Approaches

x Keyword

x Class

x Inventor

x Company

x

� Criteriax Status: Granted, application etc.

x Application date

x Geography

x .





Patents (contd.)

�

Registration� Start on your ownif you know what you are doing

� If not, use a good lawyer from the start

� Purchase/Licencse

�

Annecdotal evidencex Cross-licensing agreement (datango)

x Technology commercialization (roroco)

x Commercializing a patent



My five cents

Take it seriously

Start early

Do it yourself Be diligent

Keep in mind the long-term cost of the

process



My personal, not alegal opinion

Documents

BEFI Apr 20 IP Paulisch