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    Continued

    Before&After XiBAmagazine.com U

    Design talk 0655

    FivePostcardIdeas

    DesignTalk10

    $560,850

    The ArtSchoolEnroll Today!Whether youre looking for a stress-relieving hobby, to

    express your love of nature, or to begin a new career, here at The ArtSchool

    you can learn tuat at vulluptat. Ut elisl utpatue dolor in ut praesto consectem

    augiametuero et, quis alit amcortinit volore con velit, consectem in hent adionul

    luptatem autpat ilit lamet at. Utat nummodo luptat er iriuscilisit alis ea faccum

    nis atummy nulla facilisc. For more information, phone 1-555-333-4697.

    Fresh Shapes Big Image,Small Type

    Big Type, Small Image

    Front, Back Centered Design

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    Big image, small type

    Forget high tech. An ordinary, 6x 4 postcard is a perfectly efficient way to get your message to a

    local audience. Its an easy space to design, and you can print it on your desktop. Key to effectiveness

    is to be simpleand boldone image, a few words, strong colors, big contrasts, like this . . .

    1

    Two-thirds image, one-third text. Divide your

    space into thirds (left), and fill two thirds with a

    simple, bold image, which creates a huge focal point.

    Fill the remaining third with a short paragraph of

    descriptive text. The two fields work together beauti-

    fully because their size and texture are so different.

    Works with photos and also clip-art (above).

    Image Type

    Save 20% on any purchase

    at any area location from

    January 1st through May

    30. Satensulus otam avere

    tabultui publicio hum. Git;

    nondacips, sedierium nos

    resimus ertere publii prarit

    Cuppl. me hocaeque es

    nont. Ciem, cae quiumhus,

    se dem publin terenamtm.

    BALDWIN

    PAINTS

    BALDWIN

    PAINTS

    Save 20% on any purchase

    at any area location from

    June 1st through July 31st.

    Texture and flasp net exating

    end mist of it the snooling.

    Spaff forl isnt cubular but

    quastic, leam restart that

    cant prebast. Its tope, this

    fluant chasible. Silk, shast,

    lape and behast the thin

    chack. It has larch to say

    fan elesara end and order.

    BALDWIN

    PAINTS

    Save 20% on any purchase

    at any area location from

    June 1st through July 31st.

    Texture and flasp net exating

    end mist of it the snooling.

    Spaff forl isnt cubular but

    quastic, leam restart that

    cant prebast. Its tope, this

    fluant chasible silk.

    Design talk 2of10

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    Big type, small image

    A sophisticated alternative is to reverse the sequence: Use BIG type as the focal point and a small,

    photographic object as visual support. Juxtaposing words and images can have very interesting results;

    youll enjoy experimenting. Carry color and typestyles to the descriptive back side.

    Big type, tight letterspacing. (Right) Letter-

    spacing thats correct at small sizes, where you

    dont notice it, is too airy at large sizes, where

    you do. Tighten the spacing by eyethe bigger

    the type, the tighteruntil its evenly distributed.

    FAIRE OAKS

    FurnITURE GALLERY150 Faire Oaks Blvd., Sacramento, CA 95628

    Dining Rooms Bedrooms Living &

    Family RoomsHandmade Ironwood &

    Rosewood Furniture UPHOLSTERED &

    LEATHER SOFAS CUSTOM artAccessories

    Interior Design Service

    Daisy Ave.

    Turner Rd.

    Faire Oaks Blvd.

    Pacific

    Lane

    85

    N

    Airy, text-size spacing

    SALETight, display-size spacing

    SALE

    SALEFAIRE OAKS FurnITURE GALLERY

    2

    Design talk 3of10

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    Shape it

    The lifespan of the average postcard is very shortout of the mailbox, onto the table and into the

    trashwhich is why simple and bold is effective. But heres another approach; design a postcard

    thats meant to be keptin this case, a yummy recipe. Rectangles make a fresh, easy-to-draw look.

    Fast Meals.com

    10Minute Meal

    Garden-Fresh

    Chicken Wraps

    The number 1 resource for the

    culinary enthusiast

    1 Pre-roasted chicken (shredded)1 Cup ranch dressing1 Yellow bell pepper (diced)1 Cucumber (diced)

    1 Tomato (diced)1 Can olives (sliced)1 Pack spring greens3 Wrap-size tortillas

    Lay out the tortillas, and coat witha thin layer of ranch dressing.Next, layer on the chicken, peppers,cucumbers, tomatoes, olivesand spring greens.Then salt and

    pepper to taste. Finally, roll like aburrito, and enjoy.

    Color connects

    3

    Divide the page. Simple shapesin this case, round-corner rectangles

    make the look; headlines, text and photos go inside the shapes. The first

    step is to figure out how much material you have, then divide the space

    into shapes big enough to hold it (above left). Place the image inside

    one shape (above middle). Sample two or three colors to fillthe other

    shapes (above right), which ties all the parts together. Like colors connect;

    note that green bookends the card.

    Use different sizes and shapes to suit your content.

    Carry shapes to the back.

    Fast Meals.com1527Valley Oak Drive

    SantaBarbara,CA93101

    Design talk 4of10

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    Center it

    The center of a space is its strongest visual position (like a target). This card takes advantage

    of that. Reduce the rectangle by about half, center it, then center the text within it. An indistinct

    backgroundhere, an abstract paintingkeeps all attention on the message.

    The strength of the centeris that its where all of the axesor lines of

    forceconverge (above left). Reduce the rectangle by about half, and

    color it black or some other high-contrast color, then center the text within

    it. A rectangle has the added plus of being a repetitive shape. Add a small

    shadow to lift it away from the surface. Place the background. An

    abstract image, texture or pattern adds color and interest without distract-

    ing the eye (above middle). Create a series. This technique is excellent

    for a series of postcards; the background image and even the message can

    change without changing the look (above right).

    4

    The ArtSchoolEnroll Today!Whether youre looking for a stress-relieving hobby, to

    express your love of nature, or to begin a new career, here at The ArtSchool

    you can learn tuat at vulluptat. Ut elisl utpatue dolor in ut praesto consectem

    augiametuero et, quis alit amcortinit volore con velit, consectem in hent adionul

    luptatem autpat ilit lamet at. Utat nummodo luptat er iriuscilisit alis ea faccum

    nis atummy nulla facilisc. For more information, phone 1-555-333-4697.

    The ArtSchoolEnroll Today!Whether youre looking for a stress-relieving hobby, to

    express your love of nature, or to begin a new career, here at The ArtSchool

    you can learn tuat at vulluptat. Ut elisl utpatue dolor in ut praesto consectem

    augiametuero et, quis alit amcortinit volore con velit, consectem in hent adionul

    luptatem autpat ilit lamet at. Utat nummodo luptat er iriuscilisit alis ea faccum

    nis atummy nulla facilisc. For more information, phone 1-555-333-4697.The ArtSchoolEnroll Today!Whether youre looking for a stress-relieving hobby, to

    express your love of nature, or to begin a new career, here at The ArtSchool

    you can learn tuat at vulluptat. Ut elisl utpatue dolor in ut praesto consectem

    augiametuero et, quis alit amcortinit volore con velit, consectem in hent adionul

    luptatem autpat ilit lamet at. Utat nummodo luptat er iriuscilisit alis ea faccum

    nis atummy nulla facilisc. For more information, phone 1-555-333-4697.

    The ArtSchoolEnroll Today!Whether youre looking for a stress-relieving hobby, to

    express your love of nature, or to begin a new career, here at The ArtSchool

    you can learn tuat at vulluptat. Ut elisl utpatue dolor in ut praesto consectem

    augiametuero et, quis alit amcortinit volore con velit, consectem in hent adionul

    luptatem autpat ilit lamet at. Utat nummodo luptat er iriuscilisit alis ea faccum

    nis atummy nulla facilisc. For more information, phone 1-555-333-4697.

    Design talk 5of10

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    5

    One-third text, two-thirds image. This layout is a complex version of

    our first card (page 2)image on one side, text on the other; the sales-

    woman is a visual bridge (left). Note the contrasts: Sections are light and

    dark. Card and sections are rectangular; shes organic. Her red sign stands

    out vividly. She also bridges front to back, effectively wrapping the whole

    card into a single package. Many images will have a similar effect; people

    pictures are especially strong.

    Double it

    When it comes to communication, repetition is a good thing. The rule is to tell your audience what

    youre about to say, then say it, then tell them what you said. This design does that visuallythe bubbly

    saleswoman delivers the message, the house supports it, then on the back she repeats it.

    $560,850

    $560,850

    House

    Hunting?

    Angela Payne, RealtorOffice: 209-370-1234

    Cell: 209-640-5678

    Fax: 209-333-9876

    [email protected]

    If you or someone you know is

    interested in purchasing a home, I

    have many homes available to view.

    Texture flasp exating end mist of it

    snooling. Spaff its forl isnt

    no cubular but isquastic,

    leam is restart that cant

    prebast. Its tope, this

    Just Listed!8590 Blackbird Place, Stockton Offered at $560,850

    Built in 2004 2405 Sq. Ft. 9700 Sq. Ft. Lot

    5 Bedrooms 3 Baths 2-Car Garage Huge Backyard

    Swimming Pool Close to Shopping Center WalkingDistance to New High School Will Consider All Offers

    $560,850

    MIROMAX REAL STATE COMPANY

    665 East Brookside Way, Suite 250

    Stockton, CA 95207-6278MIROMAX

    Design talk 6of10

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    XiBAmagazine.com UDesign talk 7of10

    Typefaces

    1 Helvetica Neue 83 Heavy Ext | 9 pt

    2 (ab) Helvetica Neue 43 Light Ext

    a) 14/16.8 pt, b) 27 pt

    3 Helvetica Neue 55 Roman | 8/9.6 pt

    4 Adobe Caslon Pro Reg | 18.3/19.2 pt

    5 ITC Franklin Gothic Heavy | 7.5 pt

    7 ITC Franklin Gothic Book | 7.5/10 pt

    Images

    8 (ab) iStockphoto.com | a b

    Article resources

    Colors

    C0 M0 Y0 K100

    C30 M5 Y0 K5

    C30 M0 Y100 K0

    C0

    M75

    Y100

    K0

    C0 M0 Y0 K50

    9

    10

    11

    10

    11

    12

    Save 20%on any purchase

    at any area location from

    January 1st through May 30.

    Texture and flasp net exating

    end mist of it the snooling.

    Spaff forl isnt cubular but

    quastic,leam restart that

    cant prebast. Its tope,this

    fluan end chack. It has larch

    to say fan elesara and order.

    BALDWIN

    PAINTS

    9

    1312

    13

    Fast Meals.com

    10Minute Meal

    Garden-Fresh

    Chicken Wraps

    The number 1 resour ce for the

    culinary enthusiast

    1 Pre-roasted chicken (shredded)

    1 Cup ranch dressing1 Yellow bell pepper (diced)

    1 Cucumber (diced)

    1 Tomato (diced)1 Ca n olives (sliced)

    1 Pa ck spring greens

    3 Wrap-size tortillas

    Lay out the tortillas, and coat with

    a thin layer of ranch dressing.Next, layer on the chicken, peppers,

    cucumbers, tomatoes, olivesand spring greens.Then salt and

    pepper to taste. Finally, roll like a

    burrito, and enjoy.

    Save 20% on any purchase

    at any area location from

    June 1st through July 31st.

    Texture and flasp net exating

    end mist of it the snooling.

    Spaff forl isnt cubular but

    quastic, leam restart that

    cant prebast. Its tope, this

    fluant chasible. Silk, shast,

    lape and behast the thin

    chack. It has larch to say

    fan elesara end and order.

    BALDWIN

    PAINTS

    2b

    2a

    1

    2a

    3

    4

    8b

    6

    5

    8a

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    XiBAmagazine.com UDesign talk 8of10

    Typefaces

    1 (ac) Trajan Pro Bold | a) 185 pt

    b) 13.5/14 pt, c) 14/15 pt

    2 Trajan Pro Regular | 7.3/15 pt

    3 Helvetica Neue 45 Light | 9.5 pt

    4 Helvetica Neue 65 Medium | 7 pt

    Images

    5 iStockphoto.com

    Article resources

    Colors

    C5 M40 Y90 K18

    C40 M85 Y100 K45

    C0 M0 Y0 K50

    6

    7

    8

    6

    7

    6

    8

    SALEFAIRE OAKS FurnITURE GALLERYFAIRE OAKS

    FurnITURE GALLERY150 Faire Oaks Blvd., Sacramento, CA 95628

    Dining Rooms Bedrooms Living &

    Family RoomsHandmade Ironwood &

    Rosewood Furniture UPHOLSTERED &

    LEATHER SOFAS CUSTOMart Accessories

    Interior Design Service

    Daisy Ave.

    Turner Rd.

    Faire Oaks Blvd.

    PacificLane

    85

    N

    5

    1a

    1b

    1c

    3

    4

    2

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    9of10 Design talk 0655

    XiBAmagazine.com UDesign talk 9of10

    Typefaces

    1 Minion Pro Bold | 31/26 pt

    2 Minion Pro Regular | 8/14 pt

    3 ITC Franklin Gothic Heavy | 7 pt

    4 ITC Franklin Gothic Medium | 7 pt

    5 Goudy Old Style | 31 pt

    6 Helvetica Neue 55 Roman | 6 pt

    7 Helvetica Neue 85 Heavy | 6 pt

    Images

    8 (ad) iStockphoto.com | a b c d

    Colors

    C0 M0 Y0 K100

    C0 M0 Y0 K50

    C45 M35 Y100 K55

    C0 M0 Y100 K0

    C0 M40 Y75 K0

    9

    10

    11

    12

    Article resources

    11

    10

    12

    9

    9

    13

    13

    The ArtSchoolEnroll Today!Whether youre looking for a stress-relieving hobby, to

    express your love of nature, or to begin a new career, here at The ArtSchool

    you can learn tuat at vulluptat. Ut elisl utpatue dolor in ut praesto consectem

    augiametuero et, quis alit amcortinit volore con velit, consectem in hent adionul

    luptatem autpat ilit lamet at. Utat nummodo luptat er iriuscilisit alis ea faccum

    nis atummy nulla facilisc. For more information, phone 1-555-333-4697.

    HouseHunting?

    Angela Payne, RealtorOffice: 209-370-1234

    Cell: 209-640-5678

    Fax: 209-333-9876

    [email protected]

    www.miromaxrealty.com

    If you or someone you know is

    interested in purchasing a home,I

    have many homes available to view.

    Texture flasp exating end mist of it

    snooling.Spaff its forl isnt

    no cubular but isquastic,

    leam is restart that cant

    prebast.Its tope,this

    Just Listed!8590 Blackbird Place, Stockton Offered at $560,850

    Built in 2004 2405 Sq. Ft. 9700 Sq. Ft. Lot

    5 Bedrooms 3 Baths 2-Car Garage Huge Backyard

    Swimming Pool Close to Shopping Center Walking

    Distance to New High School Will Consider All Offers

    $560,8503

    8a

    4

    6

    8c

    5

    7

    8d

    1

    3

    2

    4

    8b

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    Before&After

    10of10 | Printing formats

    Design talk 0655

    XiBAmagazine.com U

    Before & After magazine

    Before & After has been sharing its practical approach

    to graphic design since 1990. Because our modern world

    has made designers of us all (ready or not), Before &

    After is dedicated to making graphic design understand-

    able, useful and even fun for everyone.

    John McWade Publisher and creative director

    Gaye McWade Associate publisher

    Dexter Mark Abellera Staff designer

    Before & After magazine

    323 Lincoln Street, Roseville, CA 95678

    Telephone 916-784-3880

    Fax 916-784-3995

    E-mail [email protected]

    www http://www.bamagazine.com

    Copyright 2007 Before & After magazine

    ISSN 1049-0035. All rights reserved

    You may pass along a free copy of this article to others

    by clicking here. You may not alter this article, and you

    may not charge for it. You may quote brief sections

    for review; please credit Before & After magazine, and

    let us know. To link Before & After magazine to your

    Web site, use this URL: http://www.bamagazine.com.

    For all other permissions, please contact us.

    Subscribe to Before & After

    Subscribe to Before & After, and become a

    more capable, confident designer for pennies

    per article. To learn more, go to

    http://www.bamagazine.com/Subscribe

    E-mail this articleTo pass along a free copy of this article to

    others, click here.

    Join our e-list

    To be notified by e-mail of new articles as

    they become available, go to

    http://www.bamagazine.com/email

    Design talk 10of10

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    XiBAmagazine.com UBefore&After

    Back | Paper-saver format

    For paper-saver formatPrint: (Specify pages 1216)

    For presentation formatPrint: (Specify pages 110)

    Before & After is made to fit your binder

    Before & After articles are intended for permanent reference. All are titled and numbered.

    For the current table of contents, click here. To save time and paper, a paper-saver format of this article,

    suitable for one- or two-sided printing, is provided on the following pages.

    Print

    Format: Landscape

    Page Size: Fit to Page

    Save

    Presentation format or

    Paper-saver format

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    Before&After|www.b

    amagazine.com

    1of5

    DesignTalk2FiveDesig

    nIdeas0620

    0620DesignTalk2F

    iveDesignIdeas

    F

    iveP

    ost

    cardIde

    as

    D

    esignT

    alk10

    $560,850

    TheArtSchool

    EnrollToday!Whetheryou rel ooki ngforast ress-rel i evi nghobby ,t o

    expressyourl oveofnat ure,ort obegi nanewcareer ,hereat TheArt School

    youcanl earntuat at vul l uptat .Utel i sl ut pat uedol ori nutpraest oconsectem

    augi ametueroet ,qui sal i t amcort i ni t vol oreconvel i t ,consecteminhentadi onul

    l uptat emautpat i l i t l ametat .Utat nummodol uptat eri ri usci l i si t al i seaf accum

    nisat ummynul l af aci l i sc.Formorei nf ormat i on,phone1-555-333-4697.

    FreshShape

    s

    BigImage,Sm

    allType

    Bi

    gType,SmallImage

    Front,Back

    C

    enteredDe

    sign

    Bigimage,sma

    lltype

    Forgethightech.Anordinary,6x4postcardisaperfectlyefficientwaytogetyourmessagetoa

    localaudience.Itsaneasyspacetodesign,andyo

    ucan

    printiton

    yourdesktop.Keytoeffectiveness

    istobesimpleandbol

    doneimage,afewwords,stron

    gcolors,bigcontrasts,likethis...

    1

    Two-thirds

    image,one-thirdtext.Divideyour

    spaceintothirds(left),andfilltwothirdswitha

    simple,bold

    image,whichcreatesahugefocalpoint.

    Filltherema

    iningthirdwithashortparagraph

    of

    descriptivet

    ext.Thetwofieldsworktogetherbeauti-

    fullybecausetheirsizeandtexturearesodiffe

    rent.

    Workswithphotosandalsoclip-art(above).

    Image

    Type

    Save

    20%onanypurchase

    atanyarealocationfrom

    January1stthroughMay

    30.Satensulusotamavere

    tabultuipubliciohum.Git;

    nondacips,sedieriumnos

    resimuserterepubliiprarit

    Cuppl.mehocaequees

    nont.Ciem,caequiumhus,

    sedempublinterenamtm.

    BALDWIN

    PAINTS

    BALDWIN

    PAINTS

    Save

    20%ona

    nypurchase

    atanyarealoca

    tionfrom

    June1stthroug

    hJuly31st.

    Textureandflas

    pnetexating

    endmistofitth

    esnooling.

    Spaffforlisntc

    ubularbut

    quastic,leamre

    startthat

    cantprebast.Itstope,this

    fluantchasible.

    Silk,shast,

    lapeandbehastthethin

    chack.Ithaslarchtosay

    fanelesaraend

    andorder.

    BALDWIN

    PAIN

    TS

    Save

    20%onanypurchase

    atanyarealocationfrom

    June1stthroughJuly31st.

    Textureandflaspnetexating

    endmistofitthesnooling.

    Spaffforlisntcubularbut

    quastic,leamrestartthat

    cantprebast.Itstope,this

    fluantchasiblesilk.

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    Before&After|www.bamagazine.com

    2of5

    DesignTalk10:FivePostcar

    dIdeas0655

    0655DesignTalk10:

    FivePostcardIdeas

    Bigtype,small

    image

    Asophisticatedalternativeistoreversethesequen

    ce:UseBIGtypeasthefoca

    lpointandasmall,

    photogra

    phicobjectasvisualsu

    pport.Juxta

    posingwordsandimagescanhaveveryinterestingresults;

    youllen

    joyexperimen

    ting.Carrycolorandtypestylestothedescriptivebackside.

    Bigtype,tightletterspac

    ing.(Right)Letter-

    spacingthatscorrectatsm

    allsizes,whereyou

    dontnoticeit,istooairyat

    largesizes,where

    youdo.Tightenthespacing

    byeyethebigger

    thetype,thetighteruntilitsevenlydistributed.

    FAIREOAKS

    FurnITUREGALLERY

    150FaireOaksBlvd.,Sacramento,CA9562

    8

    DiningRoomsBedroomsLiving

    &

    FamilyRoomsHandmadeIronwood

    &

    RosewoodFurnitureUPHOLSTERED

    &

    LEATHERSOFASCUSTOM

    artAccessories

    InteriorDesignService

    DaisyAve.

    TurnerRd.

    FaireOaksBlvd.

    Pacific Lane

    85

    N

    Airy,text-sizespacing

    SALE

    Tight,display-sizespacing

    SALE

    SALE

    FAIRE

    OAKSFurnITUREGALLERY

    2

    Shape

    it

    Thelifespanoftheave

    ragepostcardisveryshort

    outofthemailbox,ontothetableandintothe

    trashwhichiswhysimpleandboldiseffective.B

    utheresanotherapproach;designapostcard

    thatsmeanttobekeptinthiscase,ayummyrec

    ipe.Rectanglesmakeafresh

    ,easy-to-d

    rawlook.

    Fa

    stMeals.com

    1

    0MinuteMeal

    Garden-Fresh

    ChickenWraps

    Thenumber1resourceforthe

    culina

    ryenthusiast

    1

    Pre-roastedchicken(shredded)

    1

    Cupranchdressing

    1

    Yellowbellpepper(diced)

    1

    Cucumber(diced)

    1

    Tomato(diced)

    1

    Canolives(sliced)

    1

    Packspringgreens

    3

    Wrap-sizetortillas

    Layoutthetortillas,andcoatwith

    a

    thinlayerofranchdressing.

    N

    ext,layeronthechicken,peppers,

    cucumbers,tomatoes,olives

    andspringgreens.Thensaltand

    p

    eppertotaste.Finally,rolllikea

    b

    urrito,andenjoy.

    Colorconnects

    3

    D

    ividethepage.Simpleshapes

    inthiscase,round-cornerrectangles

    m

    akethelook;headlines,textand

    photosgoinsidetheshapes.Thefirst

    s

    tepistofigureouthowmuchmaterialyouhave,thendividethespa

    ce

    intoshapesbigenoughtoholdit(a

    boveleft).Placetheimageinsid

    e

    o

    neshape(abovemiddle).Sample

    twoorthreecolorstofilltheother

    s

    hapes(aboveright),whichtiesall

    thepartstogether.Like

    colors

    con

    nect;

    n

    otethatgreenbookendsthecard.

    U

    sedifferentsizesandshapestosuityourcontent.

    Carryshapestotheback.

    FastM

    eals.com

    1527ValleyOakDrive

    SantaBarbara,CA93101

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    3of5

    DesignTalk10:FivePostcardIdeas0655

    0655DesignTalk10:

    FivePostcardIdeas

    Centerit

    Thecenterofaspaceisitsstrongestvisualposition(likeatarget).Thiscardtakesadvantage

    ofthat.Reducetherec

    tanglebyabouthalf,center

    it,thencenterthetextwithinit.Anindistinct

    backgroundhere,an

    abstractpaintingkeepsallattentiononthemessage.

    T

    hestrengthofthecenteristhatitswherealloftheaxesorlin

    esof

    forceconverge(aboveleft).Redu

    cetherectanglebyabouthalf,a

    nd

    coloritblackorsomeotherhigh-co

    ntrastcolor,thencenterthetextwithin

    it

    .Arectanglehastheaddedpluso

    fbeingarepetitiveshape.Addasmall

    shadowtoliftitawayfromthesu

    rface.Placethebackground.A

    n

    a

    bstractimage,textureorpatterna

    ddscolorandinterestwithoutdis

    tract-

    in

    gtheeye(abovemiddle).Create

    aseries.Thistechniqueisexcellent

    foraseriesofpostcards;thebackgroundimageandeventhemessag

    ecan

    changewithoutchangingthelook(aboveright).

    4

    TheArtSchool

    EnrollToday!Whetheryou

    relookingforastress-relievinghobby,to

    expressyourloveofnature,or

    tobeginanewcareer,hereatTheArtSchool

    youcanlearntuatatvulluptat.Utelislutpatuedolorinutpraestoconsectem

    augiametueroet,quisalitamcortinitvoloreconvelit,consectem

    inhentadionul

    luptatem

    autpatilitlametat.Utatnummodoluptateririuscilisitaliseafaccum

    nisatummynullafacilisc.Formoreinformation,phone1-555-333-4697.

    TheArtSchool

    EnrollToday!Whetheryourelookingforastress-relievinghobby,to

    expressyourloveofnature,ortobeginanewcareer,hereatTheArtSchool

    youcanlearntuatatvulluptat.Utelislutpatuedolorinutpraestoconsectem

    augiametueroet,quisalitamcortinitvoloreconvelit,consectem

    inhentadionul

    luptatemautpatilitlametat.Utatnummodoluptateririuscilisitaliseafaccum

    nisatummynullafacilisc.Formoreinformation,phone1-555-333-4697.

    TheArtSchool

    EnrollToday!Whetheryourelookingforastress-relievingho

    bby,to

    expressyourloveofnature,ortobeginanewcareer,hereatThe

    ArtSchool

    youcanlearntuatatvulluptat.Utelislutpatuedolorinutpraesto

    consectem

    augiametueroet,quisalitamcortinitvoloreconvelit,consectem

    inhentadionul

    luptatemautpatilitlametat.Utatnummodoluptateririuscilisitalis

    eafaccum

    nisatummynullafacilisc.Formoreinformation,phone1-555-33

    3-4697.

    TheArtSchool

    EnrollToday!Whetheryourelookingforastress-relievinghobby,to

    expressyourloveofnature,ortobeginanewcareer,hereatTheArtSchool

    youcanlearntuatatvulluptat.Utelislutpatuedolorinutpraestoconsectem

    augiametueroet,quisalitamcortinitvoloreconvelit,consectem

    inhentadionul

    luptatem

    autpatilitlametat.Utatnummodoluptateririuscilisitaliseafaccum

    nisatummynullafacilisc.Formoreinformation,phone1-555-333-4697.

    5

    One-thirdtext,two-thirdsima

    ge.Thislayoutisacomplexversio

    nof

    ourfirstcard(page2)imageono

    neside,textontheother;thesales-

    womanisavisualbridge(left).Notethecontrasts:Sectionsarelight

    and

    dark.Cardandsectionsarerectan

    gular;shesorganic.Herredsigns

    tands

    outvividly.Shealsobridgesfronttoback,effectivelywrappingthew

    hole

    cardintoasinglepackage.Manyimageswillhaveasimilareffect;people

    picturesareespeciallystrong.

    Doubleit

    Whenitcomestocommunication,repetitionisag

    oodthing.Theruleistotellyouraudiencewhat

    youreabouttosay,the

    nsayit,thentellthemwhatyousaid.Thisdesigndoesthatvisuallythebubbly

    saleswomandeliversthemessage,thehousesupp

    ortsit,thenonthebackshe

    repeatsit.

    $560,850

    $560,850

    House

    Hunting?

    An

    gelaP

    ayn

    e,R

    ea

    ltor

    Office:209-370-1234

    Cell:209-640-5678

    Fax:209-333-9876

    apayne@miromaxrea

    lty.com

    www.miromaxrealty.com

    Ifyouorsomeoneyouknowis

    interestedinpurchasingahome,I

    havemanyhomesa

    vailabletoview.

    Textureflaspexatin

    gendmistofit

    snooling.Spaffitsforlisnt

    nocubularbutisqu

    astic,

    leamisrestartthat

    cant

    prebast.Itstope,th

    is

    JustLis

    ted!

    8590BlackbirdPlace,StocktonOfferedat$560,850

    Builtin2

    0042405Sq.Ft.9700Sq.Ft.Lot

    5Bedroo

    ms3Baths2-CarGarageHugeBackyard

    SwimmingPoolClosetoShoppingCenterWalking

    Distance

    toNewHighSchoolWillConsiderAllOffers

    $560,850

    MIR

    OMAX

    REAL

    STATE

    COM

    PANY

    665EastBrooksideWay,Suite250

    Stockton,CA95207-6278

    MIROMAX

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    DesignTalk10:FivePostcardIdeas0655

    0655DesignTalk10:

    FivePostcardIdeas

    Typefaces

    1HelveticaNeue83HeavyExt|9pt

    2(ab)HelveticaNeue43LightExt

    a

    )14/16.8pt,b)27pt

    3H

    elveticaNeue55Roman|8/9.6pt

    4A

    dobeCaslonProReg|18.3/19.2pt

    5IT

    CFranklinGothicHeavy|7.5pt

    7IT

    CFranklinGothicBook|7.5/10pt

    Images

    8(ab)iStockphoto.com|

    a

    b

    Articleresources

    Colors

    C0M0Y0K100

    C30M5Y0K5

    C30M0Y100K0

    C0M75Y100K0

    C0M0Y0K50

    91011

    10

    11

    12

    Save20%onanypurchase

    atanyarealocationfrom

    January1stthroughMay30.

    Textureandflaspnetexating

    endmistofitthesnooling.

    Spaffforlisntcubularbut

    quastic,leamrestartthat

    cantprebast.Itstope,this

    fluanendchack.Ithaslarch

    tosayfanelesaraandorder.

    BALDWIN

    PAINTS

    913

    12

    13

    FastMeals.com

    10MinuteMeal

    Garden-Fresh

    ChickenWraps

    Thenumber1resourceforthe

    culinaryenthusiast

    1

    Pre-roastedchicken(shredded)

    1

    Cupranchdressing

    1

    Yellowbellpepper(diced)

    1

    Cucumber(diced)

    1

    Tomato(diced)

    1

    Canolives(sliced)

    1

    Packspringgreens

    3

    Wrap-sizetortillas

    La

    youtthetortillas,andcoatwith

    at

    hinlayerofranchdressing.

    Ne

    xt,layeronthechicken,peppers,

    cu

    cumbers,tomatoes,olives

    an

    dspringgreens.Thensaltand

    pe

    ppertotaste.Finally,rolllikea

    bu

    rrito,andenjoy.

    Save20%onanypurchase

    atanyarealocationfrom

    June1stthroughJuly31st.

    Textureandflaspnetexating

    endmistofitthesnooling.

    Spaffforlisntcubularbut

    quastic,leamrestartthat

    cantprebast.Itstope,this

    fluantchasible.Silk,shast,

    lapeandbehastthethin

    chack.Ithaslarchtosay

    fanelesaraendandorder.

    BALDWIN

    PAINTS

    2b

    2a

    12a

    34 8b

    6 5

    8a

    Typefaces

    1(ac)TrajanProBold|a)185pt

    b)13.5/14pt,c)14/15pt

    2TrajanProRegular|7.3/15pt

    3H

    elveticaNeue45Light|9.5pt

    4H

    elveticaNeue65Medium|7pt

    Images

    5iS

    tockphoto.com

    Articleresources

    Colors

    C5M40Y90K18

    C40M85Y100K45

    C0M0Y0K50

    678

    6768

    SALE

    FAIREOAKSFurnITUREGALLERY

    FAIREOAKS

    FurnITUREGALLERY

    1

    50FaireOaksBlvd.,Sacramento,CA95628

    DiningRoomsBedroomsLiving&

    FamilyRoomsHandmadeIronwood&

    RosewoodFurnitureUPHOLSTERED&

    LEATHERSOFASCUSTOM

    artAccessories

    InteriorDesignService

    DaisyAve.

    TurnerRd.

    FaireOaksBlvd.

    Pacific Lane

    85

    N

    5

    1a

    1b

    1c34 2

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    5of5

    DesignTalk10:FivePostcardIdeas0655

    0655DesignTalk10:

    FivePostcardIdeas

    Typefaces

    1M

    inionProBold|31/26pt

    2M

    inionProRegular|8/14pt

    3IT

    CFranklinGothicHeavy|7pt

    4IT

    CFranklinGothicMedium|7pt

    5G

    oudyOldStyle|31pt

    6H

    elveticaNeue55Roman|6pt

    7H

    elveticaNeue85Heavy|6pt

    Im

    ages

    8(ad)iStockphoto.com|

    a

    b

    c

    d

    Colors

    C0M0Y0K100

    C0M0Y0K50

    C45M35Y100K55

    C0M0Y100K0

    C0M40Y75K0

    91011

    12

    Articleresources

    1110

    12 99

    13

    13

    TheArtSchool

    EnrollToday!Whetheryourelookingforastress-relievinghob

    by,to

    expressyourloveofnature,ortobeginanewcareer,hereatTheA

    rtSchool

    youcanlearntuatatvulluptat.Utelislutpatuedolorinutpraestoc

    onsectem

    augiametueroet,quisalitamcortinitvoloreconvelit,consecteminhentadionul

    luptatemautpatilitlametat.Utatnummodoluptateririuscilisitaliseafaccum

    nisatummynullafacilisc.Formoreinformation,phone1-555-333-4697.

    House

    Hunting?

    Angel

    aPayne,Realtor

    Office

    :209-370-1234

    Cell:2

    09-640-5678

    Fax:2

    09-333-9876

    apayn

    [email protected]

    www.miromaxrealty.com

    Ifyouorsomeoneyouknowis

    interestedinpurchasingahome,I

    have

    manyhomesavailabletoview.

    Textu

    reflaspexatingendmistofit

    snooling.Spaffitsforlisnt

    nocu

    bularbutisquastic,

    leamisrestartthatcant

    prebast.Itstope,this

    JustListed!

    8590Blackbird

    Place,StocktonOfferedat$560,850

    Builtin2004

    2405Sq.Ft.9700Sq.Ft.Lot

    5Bedrooms3Baths2-CarGarageHugeBackyard

    SwimmingPoolClosetoShoppingCenterWalking

    DistancetoNewHighSchoolWillConsiderAllOffers

    $560,850

    3 8a

    468c

    5

    7

    8d

    13 248b

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