Before and After 0683

7/29/2019 Before and After 0683

1/21

Design a zig-zag brochure 0683

Design a

zig-zagbrochure

SIPS & SWEETS

STARTERS & SALADS

PASTAS & PIZZAS

SwingsITALIAN BISTRO

Before&After BAmagazine.com Ui X

Continued

Continued


2/21

Design a zig-zag brochure 06832of13

Design a zig-zag brochureLegal-size sheet with an angled edge makes a catchy, fun format

The zig-zag is one o our avorite brochure ormats because it looks so good with

so little eortin small quantities you can even make it on your desktop. Rotate

a legal-size sheet into landscape ormat, straight-cut its top edge at an angle,

then old it like an accordion into our panels. Color-key its zig-zag tabs, and

youll have an energetic brochure suitable or topics o all kinds. Have a look:

14

81/2Swings HouseSalad

Mixed seasonal greens topped withtomato,

red onions, cucumbers, shredded carrots,

olives and house dressing$5.50

BistroSalad

Mixed seasonal greens tossed with oregano

vinegrette, feta cheese, Kalamata olives,

artichoke hearts, hearts of palm, sliced

tomatoes and toasted pinenuts $6.50

CaesarSalad

FreshRomaine hearts tossed withhouse

Caesar dressing, shredded parmesan,

croutons and grilled chicken $6.25

Pear& ToastedAlmond

Mixed greens tossed withBosc pears,

smoked mozzarella and toasted almonds.

Served witha side of vinaigrette $5.00

Soup

Cream of Mushroom withor Seafood Gumbo,

bothserved withcheese crouton $4.25

CalamariFritti

Fried calamariserved withlemon wedges

and dippingmarinara sauce $8.50

StuffedPortobelloMushrooms

Portabellas stuffed withjumbo lumpcrab

meat and lobster sauce $4.50

FriedMozzarella

Mozzarella dusted in Italian breadcrumbs

served withmarinara $6.00

Bruschetta

Grilled brushetta bread topped withfresh

roma tomatoes, garlic, olive oil and herb

seasonings $4.75

Lasagna

Layers of pasta withpepperoni, Italian

sausage, mozzarella, parmesan, mushrooms

and tomato sauce $11.25

Spicy ChickenPenne

Red peppers and sun-dried tomatoes with

penne pasta topped withblackened chicken

in pesto cream sauce $10.25

CappelliniPomodoro

Roma tomatoes in freshbasil, garlic olive oil

and served over angel hair pasta $10.25

Spaghetti

A blend of veal, pork and ground beef mixed

withour special blend of herbs and fresh

mozzarella on a bed of spaghettiand tossed

witha richhomemade sauce and

parmesan cheese $9.50

Classic Neapolitan

A classic pizza withdiced tomatoes, garlic and

olive oil, seasoned withfreshherbs and

baked freshon focaccia bread $9.95

Classic Rustica

Italian sausage, roasted peppers, onion and

freshmozzarella, served on focaccia withhome

made marinara sauce $9.95

PizzaMargherita

Farm-freshtomatoes and marinara sauce with

mozzarella and romana cheeses, baked on

freshfocaccia bread $10.55

Roast ChickenMargherita

Roasted chicken breast, freshtomatoes and

marinara withmozzarella and rommano

cheeses, baked on homemade

focaccia bread $12.50

STARTERS & SALADS

PASTAS & PIZZAS

2



3/21


Design a zig-zag brochure 3of 13

3of13

SIPS & SWEETS

STARTERS & SALADS

PASTAS & PIZZAS


SIPS & SWEETS

STARTERS & SALADS

PASTAS & PIZZAS


SIPS & SWEETS

STARTERS & SALADS

PASTAS & PIZZAS


SIPS & SWEETS

STARTERS & SALADS

PASTAS & PIZZAS


Front cover

The ront cover is where you see the zig-zags. Because theyre angular, zig-zagshave a lot o visual energy and movement, so design with that in mind.

Coordinate

image and tabs

The eect o intentionally

stylized pasta (tagliatelle,

thank you) is amplied by

color-matching the zig-zags.

The result is an appeal-

ing interplay o circles and

triangles. Right, use the

eyedropper tool to samplecolors rom the image.


Two colors One color Monochromatic

Subtler renditions

Above, two-color and one-color tabs soten the triangles, lowering the

energy level. The shades o the monochromatic palette (made by adding

blacks to the orange) convey depth, ading smoothly rom ront to back.

Write short To align neatly (let),

your heads must be short, or youll

nd yoursel in a too-tight corner.rinks & Desserts

rs & sALADs

s & PiZZAs



4/21



4of13

Swings House Salad

Mixed seasonal greens topped with tomato,


olives and house dressing $5.50

Bistro Salad





Caesar Salad

Fresh Romaine hearts tossed with house



Pear & Toasted AlmondMixed greens tossed with Bosc pears,


Served with a side of vinaigrette $5.00

Soup

Cream of Mushroom with or Seafood Gumbo,

both served with cheese crouton $4.25

Calamari Fritti

Fried calamari served with lemon wedges

and dipping marinara sauce $8.50

Stuffed Portobello Mushrooms

Portabellas stuffed with jumbo lump crab


Fried Mozzarella


served with marinara $6.00

BruschettaGrilled brushetta bread topped with fresh


seasonings $4.75

Lasagna

Layers of pasta with pepperoni, Italian



Spicy Chicken Penne


penne pasta topped with blackened chicken


Cappellini Pomodoro

Roma tomatoes in fresh basil, garlic olive oil


Spaghetti


with our special blend of herbs and fresh

mozzarella on a bed of spaghetti and tossed

with a rich homemade sauce and


Classic Neapolitan

A classic pizza with diced tomatoes, garlic and

olive oil, seasoned with fresh herbs and

baked fresh on focaccia bread $9.95

Classic Rustica


fresh mozzarella, served on focaccia with home


Pizza Margherita

Farm-fresh tomatoes and marinara sauce with


fresh focaccia bread $10.55

Roast Chicken Margherita

Roasted chicken breast, fresh tomatoes and

marinara with mozzarella and rommano



STARTERS & SALADS

PASTAS & PIZZAS

Bring colors and shapes rom the outside to the inside.

Here, circles and triangles yield a light, geometric presentation.

Consistency is key. Note (above) that the our dishes are the

samesame viewing angle, same size, no background. Change

any actor and youll begin losing visual coherence (right).

Inside

Inside the brochure are two tabs ideal or a two-topic spread.Bring colors and shapes rom the outside in.

Note alignments

Wrong sizeBe consistent. Wrong angle Background



5/21



5of13

Use sans-seri type

A simple typeace sustains the simple theme.

Classic Neapolitan

A classic pizza with diced tomatoes, garlic and

olive oil, seasoned with fresh herbs and baked

fresh on focaccia bread $9.95

Classic Rustica


fresh mozzarella, served on focaccia with

home made marinara sauce $9.95

A simple theme o triangles and circles

needs simple typography, too, which sug-

gests (but does not require) a sans-seri

typeace, in this case Franklin Gothic. Whatmakessimple simple? Note above that the

Franklin Gothic W is a straight line, one

width, no embellishments, in a zig-zag. For

comparison, Adobe Garamond is a beautiul

but complex blend o crisscrossing stems,

varying line weights, detailed, asymmetrical

seris (the little eet) and several radiuses

ofllet, the curve between stem and seri.

ITC Franklin Gothic Adobe Garamond

Simple Complex

(Above) Set in Franklin Gothic Heavy and

Book, each head is a point or two larger

than its body, and each dish is separated

by an extra line space. The best practice

in making a menu is to run prices into the

text as shown rather than setting them

apart, to discourage price skimming.

Swings House Salad

Mixed seasonal greens topped with tomato,



Bistro Salad





Caesar Salad

Fresh Romaine hearts tossed with houseCaesar dressing, shredded parmesan,


Pear & Toasted Almond

Mixed greens tossed with Bosc pears,


Served with a side of vinaigrette $5.00

Soup

Cream of Mushroom with or Seafood Gumbo,

both served with cheese crouton $4.25

Calamari Fritti

Fried calamari served with lemon wedges

and dipping marinara sauce $8.50


Portabellas stuffed with jumbo lump crab


Fried Mozzarella


served with marinara $6.00

Bruschetta

Grilled brushetta bread topped with fresh


seasonings $4.75

-

-

STARTERS & SALADS

Each column is centered

beneath its dish; heads are

color-keyed to the tabs.



6/21



6of13

SIPS & SWEETS


Fruit Smoothie

Your choice of mango, strawberry, kiwi or

banana flavor $4.25

Wine By The GlassAsk your server about todays selection $5.50

Wine Half BottlesRed: Merlot and Cabernet Sauvignon

White: Pinot Grigio and Chardonnay $12.95

Soft DrinksPepsi, Diet Pepsi, Coke, Diet Coke, Sprite,

Mountain Dew or Dr. Pepper $1.50

Acqua Pana or Perrier Water

500 ml bottle $1.50

Pellegrino16 oz bottle $2.25

Welcome to Swings Italian Bistro

The first Swings Italian Bistro opened its doors on

Maribel Street in 1992 as a neighborhood spotfor serving hot, delicious, homemade Italian food.

Its tope, this fluant chasible. Silk, shast, lape and

behast the thin chack. It has larch to say fan.

Why? Elesara and order is fay of alm. A card whint

not oogum or bont. Pretty glead and tarm.

Come dine with us

MondayFriday: 9 a.m.9 p.m.

SaturdaySunday: 10 a.m.10 p.m.

Yes, we cater!

Swings Italian Bistro

4035 North Maribel St., Tucson, AZ 85719

p: 520-297-4800

www.swingsitalianbistro.com

Homemade TiramisuHomemade and to die for $5.25

Flourless Chocolate Cake

With wam chocolate centerand crme anglaise $5.75

Apple NormandySpiced apples baked in brown sugar and cream

under puff pastry with vanilla bean

ice cream $5.85

Chocolate Pot de CrmeBittersweet chocolate with expresso coffee,

cream and a touch of cinnamon topped with

whipped cream $5.75

Crme BruleeRasberry, vanilla bean or blueberry topped with

caramelized sugar $5.25



Outside

On the outside are ront and back covers and the two panels that comprise themiddle zig-zag. Although there are new elements, sustain the visual consistency.

Work by eye

Design is by eye, not by rote. Smalladjustments can be required to sustain a

consistent look. For example, instead o

fat platters, note the Sips and Sweets

viewing angles match the pasta. The nar-

row glass is taller, too (above), to give it

the same visual weight as the platters

inside. Typography and color matching,

however, remain identical.

Image overlap adds depth

Same camera angle

Color-matched type

SIPS & SWEETS

STARTERS & SALADS

PASTAS & PIZZAS




7/21



7of13

Welcome to Swings Italian Bistro The first Swings Italian Bistro opened its doors on

Maribel Street in 1992 as a neighborhood spot

for serving hot, delicious, homemade Italian food.




not oogum or bont. Pretty glead and tarm. Come dine with us

MondayFriday: 9 a.m.9 p.m.SaturdaySunday: 10 a.m.10 p.m.

Yes, we cater!Swings Italian Bistro


p: 520-297-4800



Welcome to Swings Italian BistroThe first Swings Italian Bistro opened its doors on

Maribel Street in 1992 as a neighborhood spot

for serving hot, delicious, homemade Italian food.




not oogum or bont. Pretty glead and tarm. Come dine with us

MondayFriday: 9 a.m.9 p.m.SaturdaySunday: 10 a.m.10 p.m.

Yes, we cater!Swings Italian Bistro


p: 520-297-4800



Welcome to Swings Italian Bistro


Maribel Street in 1992as a neighborhood spot

for servinghot, delicious, homemade Italian food.


behast the thin chack. It has larchto sayfan.

Why?Elesara and order is fayof alm. A card whint

not oogum or bont. Prettyglead and tarm.Come dine with us

MondayFriday: 9a.m.9 p.m.SaturdaySunday: 10a.m.10 p.m.

Yes,we cater!

Swings Italian Bistro4035North Maribel St., Tucson, AZ 85719

p: 520-297-4800



Back cover

The back cover is the natural and most visible place to tell (and show)your story, give hours, address and other contact inormation.

As visible as the ront, the back cover is a key

image-making panel. In this case, placing the photo

results in a high-contrast edge. The swashy logo

then straddles this ence, which helps tie the elds

together. (Right) Narrative text style and sizes match

the menu items. Heads are color-keyed to the image.

Extend the image

An alternative to the

high-contrast look is

to ll the page with

color sampled rom

the image. In this case,

sampling rom the

edge yields a nearly

seamless transition.

Swings

ITALIAN BISTRO



8/21



8of13

Same template, dierent look

A promotional brochure makes a beautiul impression with a three-panelphoto. Low-key, monochromatic zig-zags quietly recede.

MakeaDonation

Name:

Address:

City,State,

Zip:

Sendthiscardandcontributionto:

JamesCountyConservationBoard

45124EastTurnerRoad

MontgomeryVillage,

MA20877

OYes!IwanttobeapartoftheSuntreePark

RenovationProject.Pleaseacceptmymonetary

contributionintheamountof:

O$25

O$50

O$100

O$500

O$1000

OO

ther(Pleasespecifyexhibitorareamoney

willbedirectedto.)

OurSpecialPlace

Suntree Park

Textureand flasp netexating mend its mistofitsnooling. Spaffforlisntcubular

butits quastic, leamrestartthatcantit prebast. Its tope, this fluantchasible. Silk,

shast, lapethen and behastits then thing chack. It has larch to say fan. Why?

Elesaraand orderis fay flasp netexating lan ofalmlarc tope, this fluant.

Acard whintnotoogumor bont. Pretty simple, glead and tarm. Textureand its flasp netexating

end mistofitsnooling. Spaffforlisntcubularbutquastic, leamrestarttoo thatcantprebast.

Its larctope, this thefluantchasible. Silk, shast, lapeand behastthethin chack. It has larch to

say fan. Why? Elesaraand orderis fay ofalmlapeand behastthethere often forlisntcubular

butquastic, leamrestartthat. Forlis cubularlarctope, this fluantchasible.

Renovationswillinclude . . .

s5PDATEDPARKENTRY

s)MPROVEDENTRANCESIGNAGE

s2EDESIGNEDPARKINGLOT

s.EWSTONEFASCIATOBUILDING

s.EWDOORSANDWINDOWS

s.EWmOORINGANDWALLTREATMENTS

s5PDATEDEDUCATIONALEXHIBITS

s!$!ACCESSIBILITY

s%DUCATIONALSIGNAGE

DonatetotheRenovationProject

Makeatax-deductibledonationtotheJamesCountyConversationBoardfortheSuntreeParkRenovation

Project.Renovationisnowunderway,andfund-raisingforitscompletionisinfullswing.

Mail-out promotional brochure or a park renovation must draw the

reader in. Above, beautiul photos do the heavy liting; note the image

behind the translucent narrative panel. Let, in a reversal o roles, a beau-

tiully typeset introduction is the primary element (although the photo

remains the ocal point). Note in both cases that two panels work as one.

Text and image

across two panels

One image across two panels Narrative Form



9/21



9of13

One type amily

A single type family (in three weights: book, bold and black) is used throughoutthe brochure, the easiest way to get a simple, coherent look.

It mails easily

Tear-o panel fts (perectly)

a #9 envelope or a roomy #10.

Name

:

Addre

ss:

City,State,

Zip:

Send

thiscardandcontributionto:

James

CountyConservationBoard

45124

EastTurnerRoad

MontgomeryVillage,

MA20877

DonatetotheRenovationProjec

t






O$25O$50

O$100

O$500

O$1000

OO


willbedirectedto.)

Make a Donation

Our Special Place

Suntree Park

Texture and flasp net exating mend its mist of it

snooling. Spaff forl isnt cubular but its quastic,

leam restart that cant it prebast. Its tope, this

fluant chasible. Silk, shast, lape then and behast

its then thing chack. It has larch to say fan.

Why? Elesara and order is fay flasp net exating

lan of alm larc tope, this fluant.

A card whint not oogum or bont. Pretty simple,

glead and tarm. Texture and its flasp net exating

end mist of it snooling. Spaff forl isnt cubular

but quastic, leam restart too that cant prebast.

Its larc tope, this the fluant chasible. Silk, shast,lape and behast the thin chack. It has larch to

say fan. Why? Elesara and order is fay of alm

lape and behast the there often forl isnt cubular

but quastic, leam restart that. Forl is cubular larc

tope, this fluant chasible.

Renovations will include . . .

s5PDATEDPARKENTRY



s.EWSTONEFASCIATOBUILDING

s.EWDOORSANDWINDOWS



s!$!ACCESSIBILITY

s%DUCATIONALSIGNAGE

Easier than mixed typeaces and more attractive, too, ITC

Goudy Sans (above) handles everything rom headlines to

the fne print with a stylish graceulness thats sot and

approachable, ideal or this und-raising appeal.

Donate to the Renovation ProjectMake a tax-deductible donation to the James County Conv

Project. Renovation is now underway, and fund-raising for



10/21



14

812

Template: Zig-zag brochure

Legal-size page (14 x 812)

Final size 312 x 812

InDesign

(1) Create a new document. Enter 2 for

Number of Pages, check off Facing Pages,

and select Legal for Page Size. In the Mar-

gins and Columns dialog, specify:

Columns: 4Gutter: 6 picas

Top: 15 picas

Bottom, Left, Right: 3 picas

Click OK.

On the Master spread . . .

(2) Drag a horizontal ruler guide at 12p0 to

mark the angled cut.

(3) Place vertical ruler guides at 3, 21 (fold),42 (fold), 63 (fold), and 81 picas.

Accordion fold

Bleed tab colors above trim line

FoldFoldFold

The angle of the cut determines the

size of the tabs. A shallow cut is beautifully

understated but has no room for words, so

color alone must do the job.

Deep cut Shallow cut



11/21



SIPS & SWEETS

STARTERS & SALADS

PASTAS & PIZZAS


Swings House Salad

Mixed seasonal greens topped withtomato,

red onions, cucumbers,shredded carrots,


Bistro Salad

Mixed seasonal greens tossed withoregano


artichoke hearts,hearts of palm,sliced


Caesar Salad

FreshRomaine hearts tossed withhouse



Pear & Toasted Almond

Mixed greens tossed withBosc pears,


Served witha side of vinaigrette $5.00

Soup

Cream of Mushroom withor Seafood Gumbo,

bothserved withcheese crouton $4.25

Calamari Fritti

Fried calamariserved withlemon wedges

and dippingmarinara sauce $8.50


Portabellas stuffed withjumbo lumpcrab


Fried Mozzarella


served withmarinara $6.00

Bruschetta

Grilled brushetta bread topped withfresh


seasonings $4.75

Lasagna

Layers of pasta withpepperoni, Italian



Spicy Chicken Penne


penne pasta topped withblackened chicken


Cappellini Pomodoro

Roma tomatoes in freshbasil, garlic olive oil


Spaghetti


withour special blend of herbs and fresh

mozzarella on a bed of spaghettiand tossed

witha rich homemade sauce and


Classic Neapolitan

A classic pizza withdiced tomatoes, garlic and

olive oil, seasoned withfreshherbs and

baked freshon focaccia bread $9.95

Classic Rustica


freshmozzarella, served on focaccia withhome


Pizza Margherita

Farm-freshtomatoes and marinara sauce with


freshfocaccia bread $10.55

Roast Chicken Margherita

Roasted chicken breast, freshtomatoes and

marinara withmozzarella and rommano



STARTERS & SALADS

PASTAS & PIZZAS

Article resources

10

11

12

1

4

Welcometo Swings ItalianBistro


Maribel Street in 1992as a neighborhood spot

for servinghot, delicious, homemade Italian food.


behast the thin chack. It has larchto sayfan.

Why?Elesara and order is fayof alm. A card whint

not oogum or bont. Pretty glead and tarm.Comedinewith us

MondayFriday: 9 a.m.9p.m.SaturdaySunday: 10 a.m.10p.m.

Yes,wecater!

Swings Italian Bistro

4035NorthMaribel St., Tucson, AZ 85719

p: 520-297-4800



13

14

5

Typeaces

1 ITC Franklin Gothic Demi | 11.25 pt

2 ITC Franklin Gothic Heavy | 10 pt

3 ITC Franklin Gothic Book | 9/12 pt

Images

Images: iStockphoto

4 (5817678)

5 (6427761)

6 (8849101)

7 (5272051)

8 (4475961)

9 (1197760)

Colors

10

11

12

13

14

C25 M20 Y65 K20

C5 M25 Y100 K5

C0 M60 Y100 K0

C0 M0 Y0 K100

C35 M100 Y40 K10

6 7

2

9

8

3

http://www.myfonts.com/fonts/adobe/itc-franklin-gothic/demi/?refby=beforeandaftermagazinehttp://www.myfonts.com/fonts/adobe/itc-franklin-gothic/heavy/?refby=beforeandaftermagazinehttp://www.myfonts.com/fonts/adobe/itc-franklin-gothic/book/?refby=beforeandaftermagazinehttp://www.istockphoto.com/stock-photo-5817678-pasta.phphttp://www.istockphoto.com/stock-photo-6427761-busy-dinner-restaurant.phphttp://www.istockphoto.com/stock-photo-8849101-minestrone-soup.phphttp://www.istockphoto.com/stock-photo-5272051-salad.phphttp://www.istockphoto.com/stock-photo-4475961-spaghetti-carbonara-on-white-background.phphttp://www.istockphoto.com/stock-photo-1197760-pizza-from-the-top-deluxe.phphttp://www.istockphoto.com/stock-photo-1197760-pizza-from-the-top-deluxe.phphttp://www.istockphoto.com/stock-photo-4475961-spaghetti-carbonara-on-white-background.phphttp://www.istockphoto.com/stock-photo-5272051-salad.phphttp://www.istockphoto.com/stock-photo-8849101-minestrone-soup.phphttp://www.istockphoto.com/stock-photo-6427761-busy-dinner-restaurant.phphttp://www.istockphoto.com/stock-photo-5817678-pasta.phphttp://www.myfonts.com/fonts/adobe/itc-franklin-gothic/book/?refby=beforeandaftermagazinehttp://www.myfonts.com/fonts/adobe/itc-franklin-gothic/heavy/?refby=beforeandaftermagazinehttp://www.myfonts.com/fonts/adobe/itc-franklin-gothic/demi/?refby=beforeandaftermagazine


12/21



Typeaces

1 (ab) Goudy Sans Bold | a) 15 pt

b) 9.5 pt

2 (ab) Goudy Sans Black | a) 30 pt

b) 22 pt

3 (ab) Goudy Sans Book | a) 10/14 pt

b) 9.5/12 pt

Images

Images: iStockphoto

4 (131999)

5 (4391205)

Article resources

Colors

C22 M25 Y100 K0

C22 M25 Y100 K20

C22 M25 Y100 K50

C0 M0 Y0 K100

6

7

8

94

2a

3b

1b

3a

Name:

Address:

City,

State,

Zip:

Sendthiscardandcontributionto:

JamesCountyConservationBoard

45124EastTurnerRoad

MontgomeryVillage,

MA20877

DonatetotheRenovationProject






O$25O$50O$100O$500O$1000

OO


willbedirectedto.)

Make a Donation

Our Special Place

Suntree Park

Textureand flasp netexating mend its mistofit

snooling.Spaffforl isntcubularbut its quastic,

leamrestartthat cantitprebast. Its tope, this

fluantchasible.Silk, shast, lapethen and behast

its then thing chack. Ithas larch to say fan.

Why? Elesaraand orderis fay flasp netexating

lan ofalmlarc tope, this fluant.

Acard whintnotoogum orbont. Pretty simple,

glead and tarm. Textureand its flasp netexating

end mistof itsnooling. Spaffforl isntcubular

butquastic, leamrestarttoo thatcantprebast.

Its larctope,this thefluant chasible. Silk, shast,

lapeand behastthe thin chack. Ithas larch to

say fan. Why? Elesaraand order is fay ofalm

lapeand behastthethereoften forlisntcubular

butquastic, leamrestartthat. Forlis cubularlarc

tope,this fluantchasible.

Renovationswillinclude . . .

s5PDATEDPARKENTRY



s.EWSTONEFASCIA TOBUILDING

s.EWDOORSANDWINDOWS



s!$! ACCESSIBILITY

s%DUCATIONALSIGNAGE

6

7

8

9

1a

5 3a1b 2b 1a3b

http://www.myfonts.com/fonts/adobe/itc-goudy-sans/bold/?refby=beforeandaftermagazinehttp://www.myfonts.com/fonts/adobe/itc-goudy-sans/black/?refby=beforeandaftermagazinehttp://www.myfonts.com/fonts/adobe/itc-goudy-sans/book/?refby=beforeandaftermagazinehttp://www.istockphoto.com/stock-photo-131999-fall-joggers-i.phphttp://www.istockphoto.com/stock-photo-4391205-autumn-in-the-park.phphttp://www.istockphoto.com/stock-photo-4391205-autumn-in-the-park.phphttp://www.istockphoto.com/stock-photo-131999-fall-joggers-i.phphttp://www.myfonts.com/fonts/adobe/itc-goudy-sans/book/?refby=beforeandaftermagazinehttp://www.myfonts.com/fonts/adobe/itc-goudy-sans/black/?refby=beforeandaftermagazinehttp://www.myfonts.com/fonts/adobe/itc-goudy-sans/bold/?refby=beforeandaftermagazine


13/21

Design a zig-zag brochure 0683 13of13 | Printing formats


Beore & Ater magazine

Beore & Ater has been sharing its practical approach

to graphic design since 1990. Because our modern world

has made designers o us all (ready or not), Beore &

Ater is dedicated to making graphic design understand-

able, useul and even un or everyone.

John McWade Publisher and creative director

Gaye McWade Associate publisher

Dexter Mark Abellera Senior designer

Beore & Ater magazine

323 Lincoln Street, Roseville, CA 95678

Telephone 916-784-3880

Fax 916-784-3995

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www http://www.bamagazine.com

Copyright 2009 Beore & Ater magazine

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15/21

Before&After|www.bamagazine.com

1of7

Designazig-zagbr

ochure0683

0683Designazig-zagbrochure

De

signa

zig-zag

brochu

re

SIPS&SWEETS

STARTERS&SALADS

PASTAS&PIZZAS

SwingsITALIANBISTRO

Thezig

-zagisoneofourfavoritebrochureformatsbec

auseitlookssogoodwith

solittle

effortinsmallquanti

tiesyoucanevenmakeitonyourdesktop.Rotate

alegal-sizesheetintolandscap

eformat,straight-cutitstopedgeatanan

gle,

thenfo

lditlikeanaccordionin

tofour

panels.Color-ke

yitszig-za

gtabs,and

youllh

aveanenergeticbrochu

resuitablefortopicsof

allkinds.Havealook:

14

81/2

STARTERS&SALADS

PASTAS

&PIZZAS

2
http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/


16/21


2of7

Designazig-zagbr

ochure0683


SwingsHouseSalad

Mixedseasonalgreenstoppedwithtomato,

redonions,cucumbers,shreddedcarrots,

olivesandhousedressing$5.50

BistroSalad

Mixedseasonalgreenstossedwithoregano

vinegrette,fetacheese,Kalamataolives,

artichokehearts,heartsofpalm,sliced

tomatoesandtoastedpinenuts$6.50

CaesarSalad

FreshRomaineheartstossedwithhouse

Caesardressing,shreddedparmesan,

croutonsandgrilledchicken$6.25

Pear&

ToastedAlmond

MixedgreenstossedwithBoscpears,

smokedmozzarellaandtoastedalmonds.

Servedwithasideofvinaigrette$5.00

Soup

CreamofMushroomwithorSeafoodGumbo,

bothservedwithcheesecrouton$4.25

CalamariFritti

Friedcalamariservedwithlemonwedges

anddippingmarinarasauce$8.50


Portabellasstuffedwithjumbolumpcrab

meatandlobstersauce$4.50

FriedMozzarella

MozzarelladustedinItalianbreadcrumbs

servedwithmarinara$6.00

Bruschetta

Grilledbrushettabreadtoppedwithfresh

romatomatoes,garlic,oliveoilandherb

seasonings$4.75

Lasagna

Layersofpastawithpepperoni,Italian

sau

sage,mozzarella,parmesan,mushrooms

andtomatosauce$11.25

SpicyChickenPenne

Re

dpeppersandsun-driedtomatoeswith

pen

nepastatoppedwithblackenedchicken

inpestocreamsauce$10.25

CappelliniPomodoro

Romatomatoesinfreshbasil,garlicoliveoil

an

dservedoverangelhairpasta$10.25

Spaghetti

Ab

lendofveal,porkandgroundbeefmixed

w

ithourspecialblendofherbsandfresh

mozzarellaonabedofspaghettiandtossed

witharichhomemadesauceand

parmesancheese$9.50

Clas

sicNeapolitan

Aclassicpizzawithdicedtomatoes,garlicand

oliveoil,seas

onedwithfreshherbsand

bakedfresho

nfocacciabread$9.95

ClassicRustica

Italiansausage,roastedpeppers,onionand

freshmozzarella,

servedonfocacciawithhome

madema

rinarasauce$9.95

PizzaMargherita

Farm-freshtomatoesandmarinarasaucewith

mozzarellaand

romanacheeses,bakedon

freshfocacciabread$10.55

RoastC

hickenMargherita

Roastedchickenbreast,freshtomatoesand

marinarawith

mozzarellaandrommano

cheeses,

bakedonhomemade

focacc

iabread$12.50

STARTERS

&SALADS

PASTAS

&PIZZAS

Bringcolorsandshapes

fromtheoutsidetotheinside.

Here,circlesandtrianglesyieldalight,geometricpresentation

.

Consistencyiskey.Note(above)thatthefourdishesarethe

samesameviewingangle,

samesize,nobackground.Change

anyfactorandyoullbeginlosingvisualcoherence(right).

Inside

Insidethebrochurearetwotabsidealfora

two-to

picspread.

Brin

gcolorsandsh

apesfromtheoutsidein.

Notealignme

nts

Wrongsiz

e

Beconsistent.

Wrongangle

Background

SIPS

&SWEETS

STAR

TERS&SALADS

PASTAS&PIZZAS

S

wingsITALIAN

BISTRO

SIPS&SWEETS

STARTERS&SALADS

PASTAS&PIZZAS

SwingsITALIANBISTRO

SIPS&SWEETS

STARTERS&SALADS

PASTAS&PIZZAS

SwingsITALIANBISTRO

SIPS&SWEETS

STARTERS&SALADS

PASTAS&

PIZZAS

Sw

ingsITALIANBISTRO

Frontcover

Thefrontcoverisw

hereyouseethezig-za

gs.Becausetheyreangu

lar,zig-za

gs

havealotofvisual

energyandmovement,

sodesignwiththatinm

ind.

Coordinate

imageandtabs

Theeffe

ctofintentionally

stylized

pasta(tagliatelle,

thankyo

u)isamplifiedby

color-matchingthezig-zags.

Theresultisanappeal-

inginterp

layofcirclesand

triangles.Right,usethe

eyedropp

ertooltosample

colorsfromtheimage.

Sw

ingsITALIANBISTRO

Two

colors

Onecolor

Monochromatic

Subtlerrenditions

Above,two-colorandone-colortabssoftenthetriangles,loweringthe

ene

rgylevel.Theshadesofthemono

chromaticpalette(madebyadding

blackstotheorange)conveydepth,fadingsmoothlyfromfronttoback.

Wr

iteshortToalignneatly(left),

you

rheadsmustbeshort,oryoull

find

yourselfinatoo-tightcorner.

RINKS

&DESSERTS

RS

&SALADS

&PIZZAS


17/21


3of7

Designazig-zagbr

ochure0683


Usesans-seriftyp

e

Asimpletypefacesustainsthesimplethem

e.

ClassicNeapolitan

Aclassicpizzawithdicedtomatoes,g

arlicand

oliveoil,seasonedwithfreshherbsandbaked

freshonfocacciabread$9.9

5

Classic

Rustica

Italiansausage,roastedpeppers,on

ionand

freshmozzarella,servedonfocacc

iawith

homemademarinarasauce$9.95

Asimplethemeoftrianglesandcircles

needssimp

letypography,too,whichsug-

gests(butdoesnotrequire)asans-serif

typeface,in

thiscaseFranklinGothic.What

makessimplesimple?Noteabovethatthe

FranklinGo

thicWisastraightline,one

width,noe

mbellishments,inazig-zag.For

comparison,AdobeGaramondisabeautiful

butcomple

xblendofcrisscrossingstems,

varyingline

weights,detailed,asymmetrical

serifs(thelittlefeet)andseveralradiuses

offillet,the

curvebetweenstemandserif.

ITCFranklinGothic

AdobeGaramond

Simple

Complex

(Above)SetinFranklinGothicH

eavyand

Book,eachheadisapointortw

olarger

thanitsbody,andeachdishiss

eparated

byanextralinespace.Thebest

practice

inmakingamenuistorunpricesintothe

textasshownratherthansettingthem

apart,todiscouragepriceskim

ming.

SwingsHouseSalad




BistroSalad





CaesarSalad




Pear&

ToastedAlmond




Soup



CalamariFritti






FriedMozzarella



Bruschetta



seasonings$4.75

-

-

STARTERS

&SALADS

Eachcolumniscentere

d

beneathitsdish;headsa

re

color-keyedtothetabs.

SIPS&SWEETS

SwingsITALIANBISTRO

FruitSmoothie

Yourchoiceofmango,strawberry,kiwior

bananaflavor$4.25

WineByTheGlass

Askyourserverabouttodaysselection$5.50

WineHalfBottles

Red:M

erlotandCabernetSauvignon

White:Pino

tGrigioandChardonnay$12.95

SoftDrinks

Pepsi,DietPepsi,Coke,DietCoke,Sprite,

MountainDeworDr.Pepper$1.50

Acqu

aPanaorPerrierWater

500mlbottle$1.50

Pellegrino

16ozbottle$2.25

WelcometoSwingsItalianBistro

T

hefirstSwingsItalianBistroopeneditsdoorson

MaribelStreetin1992asaneighborhoodspot

forservinghot,delicious,homemadeItalianfood.

Itstope,thisfluantchasible.Silk,shast,lapeand

behastthethinchack.Ithaslarchtosayfan.

W

hy?Elesaraandorderisfayofalm.Acardwhint

notoogumorbont.Prettygleadandtarm.

Comedinewithus

MondayFriday:9a.m.9p.m.

SaturdaySunday:10a.m.10p.m.

Yes,wecater!

SwingsItalianBistro

4035NorthMaribelSt.,Tucson,AZ85719

p:520-297-4800


HomemadeTiramisu

Homemadeandto

diefor$5.25

FlourlessCho

colateCake

Withwamchocolatecenter

andcrmeang

laise$5.75

AppleNo

rmandy

Spicedapplesbakedinb

rownsugarandcream

underpuffpastrywithvanillabean

icecream$5.85

ChocolatePotdeCrme

Bittersweetchocolatewithexpressocoffee,

creamandatouchofc

innamontoppedwith

whippedcrea

m$5.75

Crme

Brulee

Rasberry,vanillabeanorblueberrytoppedwith

caramelizedsugar$5.25

Swings

ITALIANBISTRO

Swings

ITALIANBISTRO

Outside

Ontheoutsideare

frontandbackcoversandthetwopanelsthatcomprisethe

middlezig-za

g.Althoughtherearenewele

ments,sustainthevisua

lconsistency.

Workbyeye

Designisbyeye,notbyrote.Small

adjustmentsc

anberequiredtosustaina

consistentlook.Forexample,insteadof

flatplatters,

notetheSipsandSweets

viewingangle

smatchthepasta.Thenar-

rowglassistaller,too(above),togiveit

thesamevisualweightastheplatters

inside.Typo

graphyandcolormatching,

however,remainidentical.

Imageoverlapaddsdepth

Samecameraangle

Color-matchedtype

SIPS&SWEETS

STARTERS&SALADS

PASTAS&PIZZAS

SwingsITALIANBISTRO


18/21


4of7

Designazig-zagbr

ochure0683



ThefirstSwingsItalianBistro

openeditsdoorson

MaribelStreetin1992asa

neighborhoodspot

forservinghot,delicious,hom

emadeItalianfood.


behastthethinchack.Itha

slarchtosayfan.

Why?Elesaraandorderisfay

ofalm.Acardwhint

notoogumorbont.Pretty

gleadandtarm.

Comedinewithus



Yes,wecater!

SwingsItalianBistro


p:520-297-4800

www.swingsitalianb

istro.com

Swings

ITALIANBISTRO

Welcomet

oSwingsItalianBistro

ThefirstSwingsItalianBistroopeneditsdoorson

MaribelStreetin

1992asaneighborhoodspot

forservinghot,de

licious,homemadeItalianfood.

Itstope,thisfluan

tchasible.Silk,shast,lapeand

behastthethinc

hack.Ithaslarchtosayfan.

Why?Elesaraand

orderisfayofalm.Acardwhint


Comedinewithus

Monday

Friday:9a.m.9p.m.

SaturdayS

unday:10a.m.10p.m.

Y

es,wecater!

SwingsItalianBistro


p:

520-297-4800

www.sw

ingsitalianbistro.com

SwingsITALIANBISTRO

Welcom

etoSwingsItalianBistro

ThefirstSwing

sItalianBistroopeneditsdoorson

MaribelStree

tin1992asaneighborhoodspot

forservinghot,delicious,homemadeItalianfood.


behasttheth

inchack.Ithaslarchtosayfan.

Why?Elesaraa

ndorderisfayofalm.Acardwhint


Comedinewithus

Mond

ayFriday:9a.m.9p.m.

Saturda

ySunday:10a.m.10p.m.

Yes,wecater!

SwingsItalianBistro


p:520-297-4800

www

.swingsitalianbistro.com

SwingsITALIANBISTRO

Backcover

Thebackcoveristhenaturalandmostvisibleplacetotell(andsho

w)

yourstory,givehou

rs,addressandotherco

ntactinformation.

A

svisibleasthefront,theback

coverisakey

image-makingpanel.Inthiscase,placingthephoto

resultsinahigh-contrastedge.Theswashylogo

then

straddlesthisfence,whichhelp

stiethefields

toge

ther.(Right)Narrativetextstylean

dsizesmatch

themenuitems.Headsarecolor-keyedtotheimage.

Extendth

eimage

Analternativetothe

high-contra

stlookis

tofillthepagewith

colorsampledfrom

theimage.Inthiscase,

samplingfr

omthe

edgeyields

anearly

seamlesstransition.

Sw

ingsITALIANBISTRO

Sametemplate,differentlook

Apromotionalbrochuremakesabeautiful

impressionwithathree

-panel

photo.Low-ke

y,monochromaticzig-za

gsq

uietlyrecede.

MakeaDonation

O

O O O O O

O

OurSpecialPlace

SuntreePark

Textureand

flaspnetexatingmenditsmistofitsnooling.Spaffforlisntcubular

butitsquastic,leamrestartthatcantitprebast.Itstope,thisfluantchasible.Silk,

shast,lapethenandbehastitsthenthingchack.Ithaslarchtosayfan.Why?

Elesaraandorderisfayfla

spnetexatinglanofalmlarctope,thisfluant.

Acardwhintnotoogumorbont.Prettysimple,gleadandtarm.Textureanditsflaspnetexating

endmistofitsnooling.Spaffforlisntcubularbutquastic,leamrestarttoothatcantprebast.

Itslarctope,thisthefluantchasible.Silk,shast,lapeandbehastthethinchack.Ithaslarchto

sayfan.Why?Elesaraan

dorderisfayofalmlapeandbehastthethereoftenforlisntcubular

butquastic,leamrestartthat.Forliscubularlarctope,thisfluantchasible.

Donate tothe Renovation Project

M

ail-outpromotionalbrochure

foraparkrenovationmustdrawthe

r

eaderin.Above,beautifulphotosdotheheavylifting;notetheimage

b

ehindthetranslucentnarrativepa

nel.Left,inareversalofroles,ab

eau-

tifullytypesetintroductionistheprimaryelement(althoughthephoto

r

emainsthefocalpoint).Noteinbo

thcasesthattwopanelsworkas

one.

Textandimage

acrosstwopanels

Oneimageacrosstwopanels

Narrative

Form


19/21

Before&After|www.ba

magazine.com

5of7

Designazig-zagbrochure0683


Onetypefamily

Asingletypefamily

(inthreeweights:book,boldandblack)isused

throughout

thebrochure,theeasiestwaytogetasimpl

e,coherentlook.It

mailseasily

Tear-offpane

lfits(perfectly)

a#9envelop

eoraroomy#10.

Name:

Address :

City, State, Zip:

Send this card and contribution to:

James County Conservation Board

45124 East Turner Road

Montgomery Village, MA 20877

Donate to the Renovation ProjectMake a tax-deductible donation to the James County Conversation Board for the Suntree Park Renovation

Project. Renovation is now underway, and fund-raising for its completion is in full swing.

OYes! I want to be a part of the Suntree Park

Renovation Project. Please accept my monetary

contribution in the amount of:

O $25 O$50 O $100 O $500 O $1000OOther (Please specify exhibit or area money

will be directed to.)

MakeaDonation

OurSpecialPlace

Suntree

Park

Textureandflaspnetexatingmenditsmistofit

snooling.Spaffforlisntcubularbutitsquastic,

leamrestartthatcantitprebast.Itstope,this

fluantchasible.Silk,shast,lapethenandbehast

itsthenthingchack.Ithaslarchtosayfan.

Why?Elesaraandorderisfayflaspnetexating

lanofalmlarctope,thisfluant.

Acardwhintnotoogumorbont.Prettysimple,

gleadandtarm.Textureanditsflaspnetexating

endmistofitsnooling.Spaffforlisntcubular

butquastic,leamrestarttoothatcantprebast.

Itslarctope,thisthefluantchasible.Silk,shast,

lapeandbehastthethinchack.Ithaslarchto

sayfan.Why?Elesaraandorderisfayofalm

lapeandbehastthethereoftenforlisntcubular

butquastic,leamrestartthat.Forliscubularlarc

tope,thisfluantchasible.

Renovationswillinclude...

s5PDATEDPARKENTRY



s.EW

STONEFASCIATOBUILDING

s.EW

DOORSANDWINDOWS

s.EW

mOORINGANDWALLTREATMENTS


s!$!ACCESSIBILITY

s%DUCATIONALSIGNAGE

Easierthanmixedtypefacesandmoreattractive,too,ITC

GoudySans(above)handlese

verythingfromheadlinesto

thefineprintwithastylishgracefulnessthatssoftand

approachable,idealforthisfu

nd-raisingappeal.

DonatetotheR

enovationProject

Makeatax-deductibledonationtotheJamesCountyConv

Project.Renovationisnow

underway,andfund-raisin

gfor

14

812Template:Zig-zag

brochure

Legal-sizepage(14x812)

Finalsize312x812

InDesign

(1)C

reateanewdocument.Enter2for

Num

berofPages,checkoffFacingPag

es,

and

selectLegalforPageSize.IntheM

ar-

gins

andColumnsdialog,specify:

Colu

mns:4

Gutter:6picas

Top:

15picas

Bottom,Left,Right:3picas

Click

OK.

OntheMasterspread...

(2)D

ragahorizontalrulerguideat12p

0to

marktheangledcut.

(3)P

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coloralonemustdothejob.

Deepcut

Shallowcut


20/21

Before&After|www.ba

magazine.com

6of7


0683Designazig-zag

brochure

SIPS&SWEETS

STARTERS&SALADS

PASTAS&PIZZAS

SwingsITALIANBISTRO

SwingsHouseSalad




BistroSalad





CaesarSalad




Pear&

ToastedAlmond




Soup



CalamariFritti






FriedMozzarella



Bruschetta



seasonings$4.75

Lasagna

Layersofpastawithpepperoni,Italian

sausage,mozzarella,parmesan,mushrooms

andtomatosauce$11.25

SpicyChickenPenne

Redpeppersandsun-driedtomatoeswith

pennepastatoppedwithblackenedchicken

inpestocreamsauce$10.25

CappelliniPomodoro

Romatomatoesinfreshbasil,garlicoliveoil

andservedoverangelhairpasta$10.25

Spaghetti

Ablendofveal,porkandgroundbeefmixed

withourspecialblendofherbsandfresh

mozzarellaonabedofspaghettiandtossed

witharichhomemadesauceand

parmesancheese$9.50

ClassicNeapolitan

Aclassicpizzawithdicedtomatoes,garlicand

oliveoil,seasonedwithfreshherbsand

bakedfreshonfocacciabread$9.95

ClassicRustica

Ita

liansausage,roastedpeppers,onionand

freshmozzarella,servedonfocacciawithhome

mademarinarasauce$9.95

PizzaMargherita

Farm-freshtomatoesandmarinarasaucewith

m

ozzarellaandromanacheeses,bakedon

freshfocacciabread$10.55

RoastChickenMargherita

Ro

astedchickenbreast,freshtomatoesand

marinarawithmozzarellaandrommano

cheeses,bakedonhomemade

focacciabread$12.50

STARTERS&SALADS

PASTAS&PIZZAS

Articleresources

10

11

12 14


Thefi

rstSwingsItalianBistroopeneditsdoorson

Mar

ibelStreetin1992asaneighborhoodspot

forse

rvinghot,delicious,homemadeItalianfood.

Itsto

pe,thisfluantchasible.Silk,shast,lapeand

beh

astthethinchack.Ithaslarchtosayfan.

Why?

Elesaraandorderisfayofalm.Acardwhint

n

otoogumorbont.Prettygleadandtarm.

Comedinewithus



Yes,wecater!

SwingsItalianBistro


p:520-297-4800


SwingsITALIANBISTRO

13

14

5

Typef

aces

1ITCF

ranklinGothicDemi|11.25pt

2ITCF

ranklinGothicHeavy|10pt

3ITCF

ranklinGothicBook|9/12pt

Images

Images:iStockphoto

4(5817678)

5(6427761)

6(8849101)

7(5272051)

8(4475961)

9(1197760)

Colors

10

11

12

13

14

C25M20Y65K20

C5M25Y100K5

C0M60Y100K0

C0M0Y0K100

C35M100Y40K10

6

7

2 9 83

Typ

efaces

1(a

b)GoudySansBold|a)15pt

b

)9.5pt

2(a

b)GoudySansBlack|a)30pt

b

)22pt

3(a

b)GoudySansBook|a)10/14pt

b)9.5/12pt

Images

Ima

ges:iStockphoto

4(131999)

5(4

391205)

Articleresources

Colors

C22M25Y100K0

C22M25Y100K20

C22M25Y100K50

C0M0Y0K100

6789

42a

3b

1b

3a

Name:

Address :

City, State,Zip:

Sendthiscardandcontribution to:

James County Conservation Board

45124EastTurner Road

Montgomery Village,MA 20877

Donate to the Renovation ProjectMakeatax-deductibledonation to theJames County Conversation Board forthe SuntreeParkRenovation

Project. Renovation is now underway, and fund-raising forits completion is in full swing.

OYes! I wantto beapartof theSuntreePark

Renovation Project. Pleaseacceptmy monetary

contribution in theamount of:

O $25 O $50 O $100 O$500 O $1000

O Other(Please specify exhibitor areamoney

willbe directed to.)

MakeaDonation

OurSpecialPlace

Suntree

Park

Textureandflaspnetexatingmenditsmistofit

snooling.Spaffforlisntcubularbutitsquastic,

leamrestartthatcantitprebast.Itstope,this

fluantchasible.Silk,shast,lapethenandbehast

itsthenthingchack.Ithaslarchtosayfan.

Why?Elesaraandorderisfayflaspnetexating

lanofalmlarctope,thisfluant.

Acardwhintnotoogumorbont.Prettysimple,

gleadandtarm.Textureanditsflaspnetexating

endmistofitsnooling.Spaffforlisntcubular

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