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Behavioral finance and
anomalies what do they mean?
1. Behavioral finance and anomalies of conventional economictheory
1.1. What is meant by behavioral finance?1.2. Anomalies in behavioral finance
2. How to interpret the behavioral finance anomalies? Thediscovery of preferences hypothesis
2.1. The discovery of preferences hypothesis
2.2. Re-interpreting the anomalies
A lecture in Greifswald University, June 9, 2011.
Timo Tammi
University of Eastern Finland
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1. What is behavioral finance?
Traditional finance theory sees agents as rational Agents update their beliefs immediately after
receiving new information (-> Bayes law)
Agents make choices that are normatively acceptable
Behavioural finance is the study of the influenceof psychology on the behaviour of financialpractitioners and the subsequent effect onmarkets.
Behavioural finance is of interest because it helpsto explain why and how markets might beinefficient
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Two major topics
Limits to arbitrage issue
although there are rational and non-rational agents in
markets, the former one prevent the latter ones from
influencing prices in the long run through a process of
arbitrage (= purchase and sale of an asset in order to profit
from a difference in the price)
Bringing some psychology into economics
People deviate from full rationality by making mistakes in
updating their beliefs and in consulting their preferences
Therefore, psychology is needed: how beliefs are formed,
are preferences consistent etc.
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Rational traders, noise traders and some price
phenomena
If arbitrage works, there is no long-rung underpricing oroverpricing; that is, an asset price equals its fundamental
value
If there are limits to arbitrage, price does not equal
fundamental value Assume the fundamental value of a share of Ford is $20 but
some noisy traders become too pessimistic and sell their
shares. Consequently, the price is pushed to $15. Then
rational traders buy Ford until the price is back to
fundamental value.
Does this happen in real markets?
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Froot and Daboras 1999 study
The case ofRoyal Dutch Petroleum and Shell 1907alliance
The alliance produced a twin-company Interest merged on 60:40 basis; cash flows split in the
proportion of 60:40
However, Royal Dutch and Shell remained as separateentities
Royal Ducth and Shell trades on nine exchanges in Europeand USA; Royal Dutch, however primarily in theNetherlands and USA and Shell in the UK
Hypothesis: if prices equal fundamental value, themarket value ofRoyal Dutch equity should be 1.5times the market value ofShell equity.
Data shows that the hypothesisi is false ->
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Data from Froot and Dabora (1999; also Barberis and Thaler 2003) shows the ratio of
Royal Dutch share value to Shell share value. The efficient market hypothesis ratio is 1,5
the figure shows deviations from this benchmark. Deviations ar large and inefficieny
strong and persistent.
There are limits to arbitrage! One explanation is the existence of noisy traders.
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Some psychology
If noisy traders cause deviations from
fundamental value, rational traders remain often
powerless psychological models are needed to
model many phenomena
New ideas and insights on beliefs and preferences
How agents form expectations?
Do agents have stable and consistent preferences thatcan be successfully modeled on the basis of EUT?
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Beliefs
Overconfidence
"The investors take bad bets because they fail torealize that they are at an informational disadvantage.
Or they trade more frequently than is prudent, which
leads to excessive trading volume. Shefrin (2000)
Optimism and wishful thinking
People tend to exaggerate their own abilities.
Representativeness
looking at an event and making a judgment as to howclosely it corresponds to other events as found in the
general population.
Shefrin (2000)
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Beliefs
Conservatism
tendency to cling tenaciously to a view or aforecast. When movement does occur it is only veryslow (this creates under-reaction to events).Montier(2002)
Staus quo bias individuals have a strong tendency to remain at the
status quo, because the disadvantages of leaving itloom larger than the advantages.Thaler (1992) p. 68
Anchoring & Availability bias The initial value, or starting point, may be suggested
by the formulation of the problem, That is, differentstarting points yield different estimates, which arebiased toward the initial values."
Tversky and Kahneman (1974)
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Preferences
The basic questions How do investors evaluate risky gambles?
How to understand (with a model) asset prices or
trading behaviour? Standard model
Expected utility theory/model
A psychological model Prospect theory
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Preferences
Both EUT and PT model preferences but use
very different strategies
EUT is axiomatic/deductivistic
PT is inductivistic
For EUT preferences are given, stable and
consistent
For PT preferences are constructed
EUT is a normative theory; PT is a descriptive
theory
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The expected utility theory (very shortly)
The EUT consists of axioms about preferences and probability
calculations
Predictions of EUT are logically drawn from the axioms
Predictions can be tested against observational data
EUT states that the decision maker chooses between
uncertain prospects by comparing their expected utility
values, i.e., the weighted sums obtained by adding the utility
values of outcomes multiplied by their respective
probabilities.
The expected utility hypothesis asserts that when people are
faced with making choices under uncertainty, they do so by
maximizing their expected utility.
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1. Prospect theory
1.1. Standard rational choice theory in a nutshell
Some shortcomings of the theory, however
1) Why average returns to stocks > average returns to bonds?
2) Why do sellers value their goods and assets higher than
buyers?
3) Why are people willing to drive accross town to save 5 in
buying a calculator but not in buying a 125jacket?
4) Why do you delight to hear you are going to have 10% raise in
salary but are furious to see you colleague will get 15%?
5) Why do people so often make firm decisions to have a diet or
to quit smoking only to give in later?
6) Why are people willing to bet long odds on the last race of the
day but not on the previouos races (horse race)?
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The value function is defined for the changes in wealth and the
function is steeper in losses than in gains. Sometime we use
terms loss function and gain function. Below is a typical valuefunction.
gainslosses
The subjective value of the outcome
The loss function is convex, gain function is concave.
Diminishing marginal sensitivity: The effect of a loss or a gain to ones subjective
valuing decreases as the magnitude of the loss or gain increases.
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The shape of the weighting function shows that small objective
probabilities are overestimated and large objective probabilities
are underestimated.
0
0.5
1
0.5 1
Probability, p
Weight (p)
(0,25) > 0,25 = p
(0,75) < 0,75 = p
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Some conclusions (for part 1)
Prospect theory accommodates many phenomena inlabs and in real life
What does this mean? Whats the weight of the evidence?
Is prospect theory better?
Many anomalies bother EUT, but EUT is adhered to.This is since (1) EUT is a good general theory ofdecision-making and since (2) EUT is, for the time
being, the best normative theory of decision-making.
However: the prospect theory is a multifaceteddescriptive theory of decision-making
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1.2. Anomalies in behavioural finance
Anomalies are systematic observations orfindings that are not predicted/explained by
the conventional economic theory (EUT)
A list: January effect
Winners curse
Equity premium puzzle
And others
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The winners curse
Originally the winners curse was found tohappen in auctions where the drilling licenses inthe Gulf of Mexico were auctioned
It was found that those who won the auction veryoften ended up with making bad profit or even
loss Definition
A tendency for the winning bid in an auction to exceedthe intrinsic value of the item purchased.
Caused generally by the difficulty in estimating thevalue of the auctioned item
Difficulties in estimating come from incompleteinformation, emotions, or other such things
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Example
Yoy are Company A (the acquirer) which is currently considering acquiring Company T (the
target) by means of a tender offer.
You plan to tender in cash for 100% of CompanyT's shares but are unsure how high a price tooffer.
The main complication is this: the value of the
company depends directly on the outcome of amajor oil exploration project it is currentlyundertaking.
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In the worst case (if the exploration fails completely), the
company under current management will be worth nothing-
$O/share. In the best case (a complete success), the value under current
management could be as high as $100/share.
All share values between $0 and $100 per share are
considered equally likely. By all estimates the company will be worth considerably more
in the hands of Company A than under current management.
Whatever the value under current management, the company
will be worth 50 percent more under the management ofCompany A than under Company T.
How much to offer?
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The problem:
Thus, you (Company A) will not know the resultsof the exploration project when submitting youroffer, but Company T will know the results whendeciding whether or not to accept your offer.
In addition, Company T is expected to accept anyoffer by Company A that is greater than or equalto the (per share) value of the company under itsown management.
As the representative of Company A, you aredeliberating over price offers in the range$O/share to $150/share. What offer per sharewould you tender?
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A typical reasoning:
The firm has an expected value of $50 toCompany T, which makes it worth $75 toCompany A.
Therefore if I suggest a bid somewhere between
$50 and $75, Company A should make somemoney.
This analysis fails to take into consideration theasymmetricinformation that is built into theproblem.
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The correct reasoning
A correct analysis must calculate the expected
value of the firm conditioned on the bid beingaccepted.
If a bid B is accepted, then the company must beworth no more than B under current
management for an average of B/2. Under the new management, the average is 150
percent of this, or 3B/4, which is still less than B,so it is best not to bid at all.
extreme form of the winner's curse in whichany positive bid yields an expected loss to thebidder.
See the next slide for the results of an experiment
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In both conditions over 90 percent of the subjects make positive
bids, and a majority are in the range between $50 and $75.
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Can you avoid?
The winners curse is a difficult thing
It happens, if you want to win an auction, but
it may lead you to pay more than is the value
of the auctioned item
How to avoid?
Not to make high offers (and, not to win)
Tell to your competitors that there is a danger of
the winners curse
Would these work? Hardly.
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Eguity premium puzzle: some terms
Equity: 1. The ordinary shares (UK) or common stocks (US) of companies. (2.
The concept of distributive justice used in welfare economics.)
Premium: 1. A share price higher than the issue price. (2. The price paid for an
insurance policy. 3. An addition to interest rates required to compensate
lenders for risk.)
Treasury bill : A security issued by a government (or firms trade bill). Bills
carry no explicite interest: the interest on bills is provided by issuing them at a
discount to their redemption value.
Bond: A security issued by a firm, financial institution or government. Maycarry a fixed interest or an interest linked to some financial index. Government
bods are regarded as very safe (no risk).
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The equity premium puzzle
A short definition: Returns to stocks are higher
than returns to bonds, which is inconsistent withthe conventional finance theories
A longer definition: Real returns to investors from the purchases of U.S.government bonds have been estimated at one percent per year, while
real returns from stock ("equity") in U.S. companies have been estimated
at seven percent per year (Kocherlakota, 1996)
General utility-based theories of asset prices have
difficulty explaining (or fitting, empirically) the
difference, not only in the U.S. but in other
countries too (ibid.)
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Puzzled theories
The theories against which the evidenceconstitute a "puzzle" tend to have these aspectsin common:
Standard preferences described by standardutility functions
Contractually complete asset markets (againstpossible time- and state-of-the-world
contingencies) Costless asset trading (in terms of taxes, trading
fees, and presumably information).
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Puzzling puzzle: Academics dispute on the origin, measurig and
the meaning of the puzzle. Some almost totally ignored questions
from Kocherlakota, 1996:
(1)Why not ask from citizens why they invest so little on stocks?
(2)As participating stock markets becomes more familiar and easier
(through web, for example) , will the puzzle disappear in the
future?
Source: Dimson et al. 2006
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Source: Dimson et al. 2006
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Does prospect theory explain the puzzle?
There are promising attempts based on lossaversion and mental accounting
Loss aversion: investors feel losing more strongly than
winning
Mental accounting: investors put gains and losses in
separate pots, which are reviewed at regular set
intervals
Myopic loss aversion: investors are very loss averseand evaluate the performance of their investments each
year eplanation of Equity premium puzzle?
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2. How to interprete the behavioral finance anomalies?
2.1. The discovery of preferences hypothesis
Plott (1996): preferences revealed in choicesconverge to the same underlying preferences
In addition (ibid.):
The underlying preferences are discovered afteragents repeatedly take decisions, receive feedback,and are given incentives to discover which actionsbest satisfy their prefernces
Anomalies to standard theory are results of untutoreddecisions by agents; after repetition and feedbackagents discover their true preferences and anomaliesdisappear
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2. How to interprete the behavioral finance anomalies?
2.1. The discovery of preferences hypoblethesis
According to the DPH traditional economic theory(EUT) is applicable to situations where: (1) Individuals are driven (motivated) by clear
incentives and individuals perceive the incentives in a
right way (2) Individuals have learned to behave in the situation;
they are experienced enough
(3) Individual repeatedly face the situations so thatlearning is possible
Only if these conditions hold, we may expect thatindividuals find their true preferences
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PREFERENCES --
DISCOVERED or CONSTRUCTED?
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PREFERENCES --
DISCOVERED or CONSTRUCTED?
Then you have stable preferences
prior to entering into a decision-
making situation. But these
preferences may be hidden.
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PREFERENCES --
DISCOVERED or CONSTRUCTED?
Then you have stable preferences
prior to entering into a decision-
making situation. But these
preferences may be hidden.
Then you have no clear and consistent
preferences prior to entering to a
decision-making situation.
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PREFERENCES --
DISCOVERED or CONSTRUCTED?
You discover them when you are in
the situation repeatedly, get feedback
and able to learn.
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PREFERENCES --
DISCOVERED or CONSTRUCTED?
You construct them when you are in
the situation.
You discover them when you are in
the situation repeatedly, get feedback
and able to learn.
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Common arguments
Traditional economist: if empirical evidence
is inconsistent with the theory, the conditions1-3 are not fullfilled; that is, people have notyet found their true preferences. Therefore
the inconsistency is harmless to economics Reformist economists: The itmes 1-3 in DPH
have to be tested empirically; its seems thatthe traditional theory has a narrower area of
applicability than has been assumed. Note: Researhers in behavioral economics can
be found in both camps.
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DPH and finance anomalies
Does DPH save the standard economic theory
(EUT) from financial anomalies such as the
winners curse and equity premium puzzle?
2 2 i i h li ?
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2.2. Re-interpreting the anomalies?
A reinterpretation: sour grapes
Economists typically see themselves merely as advisors of
the government
Could they also advise citizens and entrepreneurs?
They would like to know is it rational to invest in stocks
and/or bonds?
A household survey? Webb-technology?
Are there spontaneous solutions (conventions) that
prevent the realization of the winners curse
Construction industry conventions (investigated in
Texas by Kagel et al)
Think of the Fox and Grapes fabel in the next slide
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Der Fuchs und die Trauben
In dieser Fabel zeigt sich ein Fuchs verchtlich ber die
Trauben, die er nicht erreichen kann:
Der Fuchs biss die Zhne zusammen, rmpfte die Naseund meinte hochmtig: "Sie sind mir noch nicht reifgenug, ich mag keine sauren Trauben." Mit erhobenemHaupt stolzierte er in den Wald zurck.
Die Moral ist: "Es ist leicht etwas zu verachten, was mannicht erreichen kann..."
This reminds us of the cognitive dissonance theory. Accordingly, people feel
uncomfortably if the have conflicting ideas simultaneously. They try to reduce thedissonance by changing their attitudes, beliefs and behaviour. There is
an article by George Akerlof: The Economic Consequences of Cognitive Dissonance
A book by Jon Elster Sour grapes
An many others more recent ones
See also Applied Behavioral Finance blog:
http://behavioralfinances.com/category/cognitive-dissonance/
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2.2. Re-interpreting the anomalies?
Another re-interpretation: new theory
Recall the discovered preferences hypothesis Some anomalies may disappear through repetition,
feedback and adequate incentives
Others will not
These and many other anomalies call forth More and more empirical investigation (traditional
and experimental)
New theory or theories: maybe economics willdevelop towards theoretical diversity
What would a new theoretical framework looklike?
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Anticipated
outcomes
Subjective
probabilities
Cognitive
evaluationDecision
Feelings
Outcomes
(including
emotions)
The consequentialist perspective on decision-making (Loewenstein et al. (2001)
Utility framework is as simple as possible. The decision-maker
may have feelings but feelings do not influence on decision-
making.
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Anticipated
outcomes
Subjective
probabilities
Other factors- Vividness
- Immediacy
- Social context
Cognitive
evaluationDecision
Feelings
Outcomes
(including
emotions)
The risk-as-feeling perspective on risk (Loewenstein et al. (2001)
Some features of the real-world decision-making and the idea
that the perception of risk may result from feeling or
emotion, are incorporated in utility framework.
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Conclusions
In behavioral finance some anomalies are
persistent
This means that it is difficult to get people to
behave correctly (sic!), that is, according to thetraditional theory
Winners curse can be corrected by institutions
Equity premium puzzle can disappear (maybe) bymaking it easier for citizens to participate
financial markets