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Behrooz Eitan Keynote - TDK | Attracting Tomorrow

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Page 1: Behrooz Eitan Keynote - TDK | Attracting Tomorrow
Page 2: Behrooz Eitan Keynote - TDK | Attracting Tomorrow

A Growing Community

2

0

5000

10000

15000

20000

25000

30000

35000

40000

2011 2012 2013 2014 2015 2016

InvenSense Developer Community

Page 3: Behrooz Eitan Keynote - TDK | Attracting Tomorrow

The Last Decade - Mobile Computing

3

OIS

GPS Nav

Motion

A/V

EIS

Page 4: Behrooz Eitan Keynote - TDK | Attracting Tomorrow

The Mobile Economy - A Virtuous Cycle

4

Authentication

Page 5: Behrooz Eitan Keynote - TDK | Attracting Tomorrow

The Mobile Economy - A Virtuous Cycle

5

Authentication

Page 6: Behrooz Eitan Keynote - TDK | Attracting Tomorrow

The Next Decade - Ambient Computing

6

Much more Compute, Storage, Bandwidth

Sensor Rich Platforms

Mobile Cost Structure

Page 7: Behrooz Eitan Keynote - TDK | Attracting Tomorrow

Connect

Sense

Ambient Computing - Internet of Sensors

Enabling AlwaysOn, Interactive Apps and Services

Compute

WiFi

GNSSLTE

Process

Memory

7

Page 8: Behrooz Eitan Keynote - TDK | Attracting Tomorrow

Connect

Sense

Ambient Computing - Internet of Sensors

Enabling AlwaysOn, Interactive Apps and Services

Compute

WiFi

GNSSLTE

Process

Memory

8

• Performance

• Power

• Size

Page 9: Behrooz Eitan Keynote - TDK | Attracting Tomorrow

Connect

Sense

Ambient Computing - Internet of Sensors

Enabling AlwaysOn, Interactive Apps and Services

Compute

WiFi

GNSSLTE

Process

Memory

9

• MEMS Stability

• System Solution

• Integration

– Multi-sensory

– SoC Features

Page 10: Behrooz Eitan Keynote - TDK | Attracting Tomorrow

Performance

ImageStabilization

Augmented & Virtual

Reality

IndoorNavigation

AutomotiveSafety

Industrial Drones& Robotics

AutomotiveNavigations

AdvancedDriver

AssistanceSystems

Performance Matters

Motion

Rel

iabi

lity

User Interface

10

Page 11: Behrooz Eitan Keynote - TDK | Attracting Tomorrow

Performance Matters

PDR accuracy limited by Inertial Sensor Performance

3

1 2

11

Indoor Navigation along a 500ft path including 3-turns

Page 12: Behrooz Eitan Keynote - TDK | Attracting Tomorrow

Store Test

Reference Real-Time• Session length: 20mins.

12

Page 13: Behrooz Eitan Keynote - TDK | Attracting Tomorrow

Store Test with CoursaRetail

Reference Real-Time

Post-Processed

• Session length: 20mins.• Aisle Accuracy, <2m in Aisle Accuracy

13

Page 14: Behrooz Eitan Keynote - TDK | Attracting Tomorrow

Location Solution - Performance and Power

Coursa SportsGNSS duty-cycled

GNSS Duty-Cycling

• Up to 50% System Power Reduction• GNSS power ~ 10-15m• IMU + SW stack <2mA

• Full Coverage

• Increased Accuracy

14

Page 15: Behrooz Eitan Keynote - TDK | Attracting Tomorrow

HighPerformance6-Axis9-Axis7-Axis

15

FIFO

Device I/O

DMP

Power Mgmt

AudioInertial

Barometer

Integration

InvenSense Inc. Company Confidential

HighPerformance

• High SNR• Low Power Analog• Low Power PDM• Top/Bottom Port

Page 16: Behrooz Eitan Keynote - TDK | Attracting Tomorrow

FeatureRich

HighPerformance6-Axis/9-Axis7-Axis

16

FIFO

Device I/O

DMP

Power Mgmt

AudioInertial

Barometer

Integration

InvenSense Inc. Company Confidential

Multi FSR/ODRMulti-Interface

Device I/O

DMP - Fusion

Power Mgmt

Digital

BeamForming

HighPerformance

• High SNR• Low Power Analog• Low Power PDM• Top/Bottom Port

• 72dB< SNR• Low Power PDM/I2S• TDM

Page 17: Behrooz Eitan Keynote - TDK | Attracting Tomorrow

High Feature

Open PlatformIoT

HighPerformance6-Axis/9-Axis7-Axis

Memory

Device I/O

DMP

Power Mgmt

ARM

DMP

17

FIFO

Device I/O

DMP

Power Mgmt

AudioInertial

Barometer

Integration

InvenSense Inc. Company Confidential

Multi FSR/ODRMulti-Interface

Device I/O

Safety /Self Cal…

Power Mgmt

Digital

BeamForming

HighPerformance

• High SNR• Low Power Analog• Low Power PDM• Top/Bottom Port

• 72dB< SNR• Low Power PDM/I2S• TDM Microphone Array

Page 18: Behrooz Eitan Keynote - TDK | Attracting Tomorrow

A History of Innovation

18

2003Founded

2011World’s First 9-Axis Fusion

2006World’s First

Consumer OIS

2010World’s First

6-Axis

20151B units shippedWorld’s First Dual

interface 6-Axis

2014Flagship Win

World’s 1st ARM+DSP Hub

2009Motion Gesture

leadership

2013World’s First

9-Axis

2016#1 Consumer Motion

IHS Q1’16 MEMS Report

$600M Cumulative R&D Investment

Page 19: Behrooz Eitan Keynote - TDK | Attracting Tomorrow

Platform Strategy

19

MEMS SoC Platform

MEMS Wafer

CMOS IC Wafer

Page 20: Behrooz Eitan Keynote - TDK | Attracting Tomorrow

Platform Strategy

20

Inertial

Membrane

Ultrasonic MEMS SoC Platform

MEMS Wafer

CMOS IC Wafer

Page 21: Behrooz Eitan Keynote - TDK | Attracting Tomorrow

MEMS Market by Device

2015 IHSCalendar Year

We have invested in the largest sensor segments

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Mill

ions

of U

S$

21

Page 22: Behrooz Eitan Keynote - TDK | Attracting Tomorrow

internet of sensors

WiFi

GNSSLTE

22

Enabling AlwaysOn, Interactive Apps and Services

Page 23: Behrooz Eitan Keynote - TDK | Attracting Tomorrow

Memory

Device I/O

DSP

Power Mgmt

ARM

DMP

internet of sensors

23

Page 24: Behrooz Eitan Keynote - TDK | Attracting Tomorrow

The IoT Economy

InvenSense Inc. Company Confidential24

?

Page 25: Behrooz Eitan Keynote - TDK | Attracting Tomorrow

Thank You

Page 26: Behrooz Eitan Keynote - TDK | Attracting Tomorrow
Page 27: Behrooz Eitan Keynote - TDK | Attracting Tomorrow

Sensor StudioAccelerate IOT TTM

Page 28: Behrooz Eitan Keynote - TDK | Attracting Tomorrow

SensorStudio Platform

• A sensor algorithms development platform for IOT• Graphical User Interface• Open Hardware - Any M4-based SoC• Extend framework with your own sensors & fusion algorithms• Sensing Idea Prototype Get Funding Production

InvenSense Developers Conference 201628

Page 29: Behrooz Eitan Keynote - TDK | Attracting Tomorrow

29

GenericSensorHub on Nucleo

Robust sensor framework Rapid implementation Optimized for low-power Extensible for any sensor

InvenSense Inc. Company Confidential

InvenSense Motion Algorithm Library

FrameworkEngine

Dynamic Protocol

Developer Code(sensor drivers,

algorithms)

Inve

nSen

se S

enso

r Fr

amew

ork

Sensor Drivers

RTOS/ Scheduler

+Power Mgmt

Cortex M4 MCU

I2C / SPI A G M P …

Customer Application

Task

ICM-20690

Page 30: Behrooz Eitan Keynote - TDK | Attracting Tomorrow

Software Features

• Feature running on Cortex M4, selectable and power/code optimized– Motion

• Calibrated Acc• Calibrated Gyro• Calibrated Mag• Linear Acceleration• Gravity

– Orientation• Game Rotation Vector (AG-Orientation)• Rotation Vector (AGM-Orientation)• Orientation (AGM-orientation reported as yaw/pitch/roll angle)• Geomag Rotation Vector (AM-Orientation)

– Gestures• SMD (Significant Motion Detector)• Pickup• Tilt

– Activity Classification• Step Detector• Step Counter• Basic Activity Classifier (Still, Walk, Run, Biking)

– Pressure sensor– Proximity sensor– Easily add your own Sensor

10 InvenSense Inc. Company Confidential

Page 31: Behrooz Eitan Keynote - TDK | Attracting Tomorrow

Visualize all signals Real-Time

• Different visualizations types• InvenSense sensors & sensor fusion, your own!

InvenSense Developers Conference 201631

Page 32: Behrooz Eitan Keynote - TDK | Attracting Tomorrow

Easily add sensors & algorithms

• Data synchronization is taken care off• Focus on your new sensors and algorithms!• Record & Replay Validate & optimize

InvenSense Developers Conference 201632

Page 33: Behrooz Eitan Keynote - TDK | Attracting Tomorrow

Thank You