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SPRING 2015

Beija-Flor Spring 2015

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Page 1: Beija-Flor Spring 2015

SPRING 2015

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OUR STORY

Beija-Flor (pronounced beige-ah-floor) denim is created by women, for women.

Inspired by the figure-flattering designs of Brazil, the mother-daughter team of Kathy Moça and Emilie Whitaker created

Beija-Flor’s line of jeans to work with a woman’s curves rather than against them. Our slimming silhouettes and extreme

comfort fits are designed to make women look and feel their best. By fusing innovative design, eco-friendly material and

practical luxury, Beija-Flor is redefining denim, one woman at a time.

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OUR TECHNOLOGY

IT TAKES THE BEST TO MAKE THE BEST.

We source only the highest quality and most

innovative materials such as recycled Repreve®

and revolutionary Emana®, to produce each of

our signature jeans. Next generation stretch

fabrics including Megaflex with Lycra® and Tri-

blend technology® by Tavex, offer unparalleled

elasticity while delivering super soft flexibility.

Our entire line of breathable, quick dry and

wrinkle free fabrics let air in while keeping the

elements out, leaving you comfortably cool, no

matter what the day brings.

WATER RESISTANT

BREATHABLE DESIGN

QUICK DRY & WRINKLEFREE

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ecochic Collection with Repreve®

OUR COMMITMENT

The hummingbird that graces every pair of jeans we design, symbolizes our on-going commitment to fostering

environmental and social responsibility. We forge collaborative partnerships with some of Brazil's most environmentally

conscious and socially minded suppliers to deliver only the highest quality fair-labor and eco-friendly denim. Our ISO

Certified manufacturers, including Brazil's largest water recycler, are dedicated to eliminating waste, creating socially

progressive working conditions and nurturing long-term sustainable growth.

Our supremely soft ecochic jeans are the first ever premium denim to be made with Repreve®,

100% recycled fiber. Each pair of jeans is made from eight recycled plastic water bottles and

100% BCI (Better Cotton Initiative) cotton. Using Repreve® conserves, on average, half a gallon

of gasoline for every pound of yarn produced.

PRESERVING THE PLANET NEVER LOOKED SO GOOD.

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OUR FIT

WE SWEAT THE SMALL STUFF.

Our obsession to detail helped us create our Certified Grading System which guarantees a perfect fit, at any size. By perfectly

proportioning your assets, our carefully crafted illusion washes and pocket placement make our perception, your reality. With

strategic stitching, a contoured mid-rise and no gap waist, our luxurious lightweight jeans are engineered to lift, shape and keep

you in place, all day long.

Our jeans are made to move with you and your lifestyle. No matter how many days you’ve been on the road or hours you’ve

spent running after the kids, our bounce back memory stretch ensures that your jeans recover… Even before you do.

BOUNCE BACK

MEMORY STRETCH

CONTOURED

MID-RISE

LUXURY

LIGHTWEIGHT NO GAP WAIST

Page 6: Beija-Flor Spring 2015

BEIJA -FLOR FIT GUIDE

SIZE 0 2 4 6 8 10 12 14 16

WAIST 25 26 27 28 29 30 31 32 33

SLIMMING

Jennifer & Audrey

● Curve-Friendly

● Slimming Leg

● 5 Pocket Silhouette

Inseam: 28” (ankle) -

33” (skinny) - 34” (boot)

Front Rise: 8 3/4”

BUTT LIFTING

Nicole

● Award-Winning Butt-Lift

● Darted Design

● Strategic Contouring

Inseam: 33” (skinny) - 34” (boot)

Front Rise: 8 3/4“

TUMMY TUCKING

Kelly

● Pull On Denim

● Super Power Stretch

● Hardware Free

Inseam: 33” (skinny) - 34” (boot)

Front Rise: 9”

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J E N N I F E R

The Miracle Jean That Started It All

A modern take on a timeless classic, Jennifer’s crisp, tailored, 5-pocket silhouette slims the

hips to flatter any figure. Long, lean lines and strategic swoop stitching on and around our perfectly placed pockets have made Jennifer

our top selling jean, year after year.

Oregon Blue Boot cut - 9639 Skinny - 9441

Navy with Emana Boot cut - 9708 Skinny - 9709

Pomegranate Repreve Skinny - 9532

Limoncello Repreve Skinny - 9533

Sweet Tea Repreve Skinny - 9530

White Skinny - 9748

THE BREAKDOWN

CUTS: Skinny and Boot

FABRICS: Emana, Repreve, SuperPowerStretch,

Xtreme Soft Comfort, Megaflex with Lycra

SPECIFICATIONS: SKINNY: Inseam - 33” Rise - 8¾” Leg – 6¼” BOOT: Inseam - 34” Rise - 8¾ ” Leg – 8½ ”

THE ORIGINAL

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A U D R E Y

Leader Of The Pack

Our take on the iconic cigarette, Audrey’s clean lines, minimal stitching and ankle length exemplify sleek

sophistication. Slim through the hip and thigh but roomier in the leg than the everyday skinny, Audrey achieves the perfect

balance of refined styling and chic comfort. Named a “Carry-On Essential” by US Airways magazine, Audrey will carry you

from jet way to runway and everywhere in between.

THE BREAKDOWN

CUTS: Skinny

FABRICS:

Emana, Repreve, SuperPowerStretch, Xtreme Soft Comfort, Megaflex with Lycra

SPECIFICATIONS:

SKINNY: Inseam - 28” Rise - 8¾” Leg – 6”

Black Skinny - 9472

Navy Skinny - 9675

Oregon Blue Skinny - 9379

Dot Skinny - 9379

Gray Emana Skinny - 9707

Floral Skinny - 9689

Terracotta Skinny - 9734

Sand Skinny - 9735

White Skinny - 9736

THE ICON

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BUTT LIFTER THE BREAKDOWN

CUTS: Skinny , Bootcut

FABRICS: SuperPowerStretch, Xtreme Soft Comfort,

Megaflex with Lycra

SPECIFICATIONS: SKINNY: Inseam - 33” Rise - 8 ¾” Leg – 6 ¼” BOOT: Inseam - 34” Rise - 8 ¾ ” Leg – 8 ½ ”

Black 81 WS | 178 SR Boot - 9831 Skinny - 9550

Oregon Blue 81 WS | 178 SR Boot - 9830 Skinny - 9548

Washed Blue 81 WS | 178 SR Boot - 9833 Skinny - 9832

BUTT LIFTER

N I C O L E

Gravity… Meet Your Match

Bringing up the rear, our secret weapon is engineered to do the heavy lifting. Nicole’s darted design cups and contours to create a universal booty boosting

effect. Our award-winning Butt Lift technology defies gravity to accentuate your assets while giving you a

higher, tighter and all around better bottom.

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Washed Blue Skinny - 9558

Black Skinny - 9405 Boot - 9671 Cropped - 9746 Short - 9744

Navy Skinny - 9706

Taupe Skinny - 9740

Coral Skinny - 9722

Terracotta Skinny - 9741

White Skinny - 9743 Cropped - 9747 Short - 9745

K E L LY

Your Curves Have A New Best Friend

Our #1 reordered jean is reimagining the denim blueprint. We’ve paired the wearability of your

favorite yoga pants with our cutting-edge tummy tuck technology. Our trademark, hardware free Pull On

Denim flattens your belly to deliver slip-in style and our smoothest level of coverage yet.

THE BREAKDOWN

CUTS: Skinny, Bootcut, Cropped, Short

FABRICS: SuperPowerStretch, Xtreme Soft Comfort,

Tri-blend Tech Lycra with dualFX

SPECFICATIONS: SKINNY: Inseam - 33” Rise - 9” Leg - 6¼” BOOT: Inseam - 34” Rise - 9 ” Leg – 9”

CROPPED: Inseam - 24” Rise - 9 ” Leg – 6” SHORT: Inseam - 16” Rise - 9 ”

TUMMY TUCKER

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“THESE REALLY ARE MIRACLE JEANS!” - OPRAH MAGAZINE

From superstars Kelly Clarkson and Rachael Ray to fashion's top editors, Beija-Flor's 'miracle' jeans continue to win fans over

worldwide. Our jeans have been featured in television coverage ranging from The Today Show to CNN and in collaborations with

the likes of Google and Marvel Comics.

At the heart and soul of Beija-Flor's fan base are the legions of women that can't stop telling us how much they love our jeans.

Our loyal customers span the globe and play an invaluable role in the design of every jean we produce.

“These jeans

changed

my life!”

- Editor, People

Stylewatch

OUR FANS

“World’s Best

Jeans!”

- Editor, O, The Oprah

Magazine

“The fabric, it’s

like Buttah...”

- Editor, Health

Magazine

Page 12: Beija-Flor Spring 2015

BEIJA -FLOR

WE LISTEN TO WOMEN

We draw inspiration from their unique stories

and design jeans that speak to their problems

and adapt to their lives. At Beija-Flor, we

believe you should never sacrifice durability or

style for comfort. And above all else, you

should love your jeans.

CONTACT

Beija-Flor Jeans

800-540-6241 phone

866-384-6381 fax

[email protected]

www.facebook.com/beijaflorjeans

www.twitter.com/bfjeans

www.beijaflorjeans.com