Organized by: China Chain Store & Franchise Association

ChengduJune 12-14

BeijingMay 16-18

ShanghaiSeptember 3-5

China Franchise Expo (CFE), organized by China Chain Store & Franchise Association, has successfully been held for 16 years. In the past years, CFE have attracted thousands of franchisors from across the country and worldwide to display their concepts, products and service to the Chinese investors. In 2014, the total show space for CFE reached 50,000 square meters, ranking CFE as the No. 1 franchising event in Asia.

CFE is the gateway for international brands to expand their business into China market. Franchisors from the US, Europe and Asia meet their prospective Chinese partners and close deals with great satisfaction at the expo every year. National pavilions of Korea, Malaysia, and Singapore can be seen every year at the expo. CFE provides a platform for franchisors and Chinese would-be franchisees to explore business opportunities in the world’s largest market. With the great influence in China, CFE has successfully attracted over 300,000 attendees totally. Most candidates are high-quality investors looking for franchising opportunities to be multi-unit owners, masters, even area developers. Turn your ambition into action by taking part in China Franchise Expo in 2015. Meet and talk face to face with Chinese young entrepreneurs who are rich and eager to cooperate with international concepts.

China Franchise Expo History Data

Introduction

Visitor Statistics 2014

Exhibition Profile

China FranchiseExpo Beijing

2010 2011 2012 2013 2014

12th 13th 14th 15th 16th

Number of Exhibitors 230 300 320 322 350

Number of Booths 500 700 790 802 935

Gross Area (sqm) 10000 16000 20000 21000 22000

Industry Categories 60 60 62 63 63

Number of Visitors 22000 24000 26000 26500 27000

China Franchise Expo Shanghai

2010 2011 2012 2013 2014

7th 8th 9th 10th 11th

Number of Exhibitors 122 140 160 200 247

Number of Booths 272 320 370 453 781

Gross Area (sqm) 6300 6600 8000 12000 20000

Industry Categories 56 57 57 58 60

Number of Visitors 8200 9500 9800 11000 12000

12.87%

17.94%

17.41%

19.88%

15.05%

8.24%

8.70%

Under 50,000

5,0000-100,000

110,000-200,000

210,000-500,000

510,000-1,000,000

1,010,000-2,000,000

Adove 2,000,000

14.88%

55.19%

23.33%

6.25%

0.34%

Yourgor than 26

26-35

36-45

46-55

Older than 55

12.23%

4.95%

7.84%

2.85%

20.38%

10.35%

7.62%

8.00%

9.16%

5.21%

1.99%

4.24%

5.17%

Retail

Convenience Store

Foodstuff/Nutrition

Present/Accessories

Catering

Chinese Food/Fast Food

Western Food/Fast Food

Cafe/Beverage Shop

Servicing

Education/Training

Laundry

Hotel/Motel

Others

The China Franchise Expo has been held for 16 years from 1998 until now. The 1st CFE Shanghai Expo started in 2004 and has over 10 year’s history as well. Because of its brand-diversity and high-ending candidates organizing, CFE experienced development every year.

*

Maximum Capital Investment (RMB) Age Range Interest Industry

1. Please provide the following documents to the organizer by mail or facsimile: Registration Form Company Description & Logo Photocopy of Business Registration and Trademark Registration Franchise Promotion Materials List and Photos of Stores2. After verification of the above materials: The organizer will confirm the participation and send the official booth contract

Participation Procedures

The balance payment should be settled no later than one month before expo openning.3.The exhibitors may download Exhibitors' Manual from the exhibition website.

by the organizer. Otherwise the organizer would not reserve the booths for the company.

The payment of 50% of total booth rental fee should be transmitted to the organizer within 10 days after the signature of the contract

Exhibition Participation

Exhibit Profile

Convenience Store,Natural Food Store, Tea House, Book Store, TV/Video Shop, Home Accessories, Cosmetic, Optical Shop, Read-to-wear: Adults/Kids, Jewelry, Watches

Chinese Food,Western Food,Fast Food,Hot Pot,Cafe,Beverage

Retail CateringTr a n i n g & E d u c a t i o n , L a u n d r y, B u d g e t Hotel,Home Fitment,VehicleRepair,Housing Agents,Beauty Salon &Fitness Center,Express Logistics,GraphicProduction,Cleaning Services,Other serviceService

Advisory Service,Land Developer,Lawter's Office,IT Services,Facility &Equipment.OthersService

Provider

Booth Rental Cost

1. Shell Scheme Booth Includes: Three-side white poly-wood panel walls, carpeted floor, two folding chairs, one information desk, one fascia board, two fluorescent tubes and one 5A/220V socket.

2. Raw Space Includes: Raw space only provides the booth space and it will not include any furniture, carpet or electricity. Special booth design and necessary furniture will be arranged by exhibitors themselves. The Official Booth Contractor can provide the paid service.

3. For Raw Space booth, the exhibitors need to pay the stand construction management fee and the electricity connection fee to the exhibition hall before setting up the booth.

Beijing Exhibition

Shell Scheme Booth USD 310／M2

Raw Space USD 290／M2

Chengdu Exhibition

Shell Scheme Booth USD 300／M2

Raw Space USD 280／M2

Shanghai Exhibition

Shell Scheme Booth USD 310／M2

Raw Space USD 290／M2

Show Schedule

Beijing ExpoShow Date: 16-18th May, 2015Ve n u e : C h i n a N a t i o n a l Convention Center

Chengdu ExpoShow Date: 12-14th June, 2015Venue: New International Convention & Exposition Center Chengdu Century City

Shanghai ExpoShow Date: 3-5th September, 2015Venue: Shanghai New International Exhibition Center

16-18th May, 2015 12-14th June, 2015 3-5th September, 2015

Note：

Exhibition Highlights

Why Choosing CFE

International Pavilions

The biggest professional franchise Expo in Asia

High-ending domestic and international brands

Policy and marketing consultant

Huge franchise market, millions of franchise candidates

Obviously, CFE is the most important franchise event in China. Thus, CFE has expanded its influence in whole Asia, even across the world. The historical data revealed that CFE has been successfully served many international franchise brands which came from Southeast Asia, Europe and America. The images shown that some international pavilions attend to CFE from 2012-2014.

Korean Pavilion

Kotra Caffe Bene Coffine Gurunaru Genesis BBQ

Vine FC Chef’s Noodle Wedo Coffee Bay

Don Chicken The Cup Kkuldak Jukstory

Budeajjigae (Hotpot & Plate) Kkongdong Barbeque

Singaporean Pavilion

City School Asia Wide Chewy Junior Anytime Fitness

Happy Tungle Ask Education Subway House of Seafood

Nkongdon ILMIRA Hakoya SEO

Turntable Solutions Academy of Rocks

Thai Pavilion

The Waffle Fresh Me Smart Brain Natural Bees

Nubigeye Ice Baby Mochi 108 Shop

Snow City HJ Fresh Milk Kumon Nacha Coffee

Clay Works Moly Care AngioSriwan’s Sukhothai Noodle

AKkongdong Barbeque

Malaysia Pavilion

STC Management Station One Products Snips Salon

Nelson’s Franchise (M) Coffee Scene Dexcelkids

Kopitiam Asia Pacific Smart Reader Worldwide (EM)

Elleven Lingerie International Cambridge English For Life

The Legend’s Family Curry House

零 售 业

CFE utilizes multi-media campaign which driven by high-impact ads in major industry publications, local TV, targeted direct mail effort and comprehensive online presence. All of this multi-media campaign will reach the maximum effort to attract most of high-quality candidates across the country.

Media Plan

Internet

Marketing Promotions

Social Media

Newspaper Magazine

Direct Mail (Coupon) 100,000

Electric Direct Mail 2,000,000

Mass SMS 600,000

Poster Advertising 2,650 Stores

Tslephone Sales 600,000 calls

Media Promotion

Billboard

www.chinafranchiseexpo.com

SYDNENY FRANCHISE EXPO2015.3.27-29

Contact Information ：+86-10-68784978 gh@ccfa.org.cn

Mr. Jason Guo+86-68784991 hyq@ccfa.org.cn

Mr. Evan Hao

CHINA FRANCHISE EXPO(Chengdu)2015.6.12-14

CHINA FRANCHISE EXPO(Shanghai)2015.9.3-5

CHINA FRANCHISE EXPO(Beijing)2015.5.16-18

PARIS FRANCHISE EXPO2015.3.22-25

SPAIN FRANCHISE EXPO2015.4.24-26

AMERI³AFRANCHISE EXPO2015.6.18-20