PowerPoint Presentation
Being a wise consumerDont get suckered!Definition: a person who
purchases goods and/or services.
What are goods?An object people want that they can touch or
hold. -item you buy- examples: clothes, bike, binder
What are services?An action that a person does for someone else.
-examples: haircuts, medical check-up
What is a consumer?1. Internal factors:- your personal taste-
your needs
2. External factors:- TV- news- magazines- internet-
billboardsMediaWhat influences your Buying decisions? sending out
messages designed to interest consumers in buying a product.
The 2 goals of advertising:1. to get your attention2. to get you
to buy!
**Advertisers will use a variety of techniques to appeal to you,
their potential costumer. **How do companies get us to want
them?Advertising
examples
moreexamples
McDonald's Commercial with LeBron James and Dwight 1 minute
GEICO Dikembe Mutombo Commercial 2013 30 secTechniqueHidden
MessageBandwagonEveryone is using it-- Dont be left behind.Rich
& FamousIt will make you feel rich and famous.Free RewardsIt
offers great value because you get something for free.Appealing to
the consumersTechniqueHidden MessageGood TimesIt will add more fun
to your life.Star PowerIt will make you just like this
celebrity.ExcitementThey are smiling and happy. I will be too if I
buy this item.
TechniqueHidden MessageGlittering GeneralitiesUses an
emotionally appealing phrase, but isnt supported by reason. The
best coffee for the best YOU!Great outdoorsIt is associated with
nature so it must be healthy.TestimonialThe real doctor says it
will be good for me, so it must be true.Aglittering generality(also
called glowinggenerality) is an emotionally appealing phrase so
closely associated with highly valued concepts and beliefs that it
carries conviction without supporting information or reason. Such
highly valued concepts attract general approval and
acclaim.TechniqueHidden MessageEmotionalInfluences you to buy
through appealing to your emotionsPlain FolksWhen everyday normal
people promote the productScientificProvides statistical evidence
to encourage you to buy their productHumorHumor can lighten the
tone in a message or make an ad more memorableexamplesAdvertising
Techniques 5:34 minIn marketing and advertising, atarget audienceis
a specific group of people the marketing message of a product is
aimed at.
WHY DO THEY WANT A TARGET AUDIENCE?What does target audience
mean?
WHO IS THE TARGET AUDIENCE?
WHO IS THE TARGET AUDIENCE?
WHO IS THE TARGET AUDIENCE?
WHO IS THE TARGET AUDIENCE?
WHO IS THE TARGET AUDIENCE?Be their voice The Effects of
Advertising to children4:18 minOne person from eachGroup needs to
pickA magazine to useFor the back ofYour notes.
