Being There is Not Being There is Not Enough: Enough: A Study of the A Study of the Effectiveness of Web 2.0 Effectiveness of Web 2.0 Use in Academic LibrariesUse in Academic Libraries

Jia Mi Electronic Resources & Serials Librarian, The College of New Jersey

VALE Conference , January 5, 2011

Web 2.0Web 2.0

Web 2.0Web 2.01994: Mosaic Netscape 0.9 released1995: Wikis were invented 1997: Blogs were invented (‘Weblog’ coined by Jorn Barger)1998: Google opened in a garage 1999: RSS were invented 2001: Google bought Deja.com’s 500 million Usenet (established 1980) messages 2004: Flickr founded2005: YouTube founded

What is Web 2.0What is Web 2.0Coined in 2004 by Dale Dougherty, Tim O’Reilly and John Batelle of O’Reilly MediaParticipatory – ‘collective intelligence’InteractiveInstantaneous‘From a medium to a platform’From ‘read-only’ to ‘read-write’Online collaborationSocial Media***users as a part of the content of the sites; they are creators and consumers of information

What is Web 2.0What is Web 2.0With Web 2.0, “libraries become

socialized institutions. Active participation on the part of users is seen as essential to the process of research and learning”—(Laura Cohen, 2007)

“Web 2.0 is all about harnessing collective intelligence…” It is based on “managing, understanding, and responding to massive amounts of user generated data in real time.” — (O’Reilly, 2005)

Web 2.0Web 2.0Enables users to engage the

library in two-way communication and knowledge exchange

Facilitates participation, communication, conversation, and collaboration

Library 2.0Library 2.0

A response to Web 2.0Term coined in 2005 blog by Michael E. Casey‘User-centric’ Technology driven

94.6% of students use university or library Website 90.3% use social networking 89.9% use course management systems Only 27.8% use social networking for

academic use

Smith, S.D., Salaway, G., and Caruso, J.B. (2009), The ECAR Study of Undergraduate Students and Information Technology, 2009. EDUCAUSE, Boulder, CO. Available at

http://www.educause.edu/Resources/TheECARStudyofUndergraduateStu/187215

AppropriatenessAppropriateness

Study: Adoption of Library 2.0 by Study: Adoption of Library 2.0 by Academic Libraries & Users (USA)Academic Libraries & Users (USA)

Yong-Mi, K., & Abbas, J. (2010). Adoption of Library 2.0 Functionalities by Academic Libraries and Users: A Knowledge Management Perspective. Journal of Academic Librarianship, 36(3), 211-218.

Study: Adoption of Library 2.0 by Study: Adoption of Library 2.0 by Academic Libraries & Users Academic Libraries & Users (International landscape)(International landscape)

Tripathi, M., & Kumar, S. (2010). Use of Web 2.0 tools in academic libraries: A reconnaissance of the international landscape. International Information & Library Review, 42(3), 195-207.

Web 2.0 Use in New Jersey Web 2.0 Use in New Jersey Academic LibrariesAcademic Libraries

Web 2.0 Use in New Jersey Web 2.0 Use in New Jersey Academic Libraries: IMAcademic Libraries: IM

Promoting IM/Chat Promoting IM/Chat ReferenceReference

Help on the spot

Web 2.0 Use in New Jersey Web 2.0 Use in New Jersey Academic Libraries: BlogsAcademic Libraries: Blogs

Most academic libraries using their blogs as bulletin boards, news and events, newsletters, list of new books, new databases and services, announcements about workshops and exhibitions, Library instructions, and subject guides

Only one out of 17 blogs received comments on a regular basis

In most cases, users are receiving library blogs in exactly the same way they once received paper newsletters: as passive consumers

Most blogs are hidden, or deeply buried on their libraries’ websites

At the time of sampling , 39% of the libraries’ blogs had not been updated within the last month

Web 2.0 Use in New Jersey Web 2.0 Use in New Jersey Academic Libraries: BlogsAcademic Libraries: Blogs

Course Assignment Help UMDNJ Endnote Blog

83,555 hits

since June 2008

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Web 2.0 Use in New Jersey Web 2.0 Use in New Jersey Academic Libraries: Academic Libraries:

FacebookFacebook

Issues with FacebokIssues with FacebokMost academic libraries are using facebook

to market themselves and their services and to make announcements

Most include library /librarians information, photos of staff members and interesting aspects of the collections

Still serves as a tool to push information to the users. No interactions from users

According to 2006 survey conducted by Charnigo and Barnett-Ellis (2007) gathered responses from 126 academic librarians, most of the librarians felt that Facebook was a distraction and did not have much academic merit

Facebook: Starbucks Facebook: Starbucks Great videos, varied

content, and has active engagement with the fans.

Status updates--provide two-way communication between company and fan

The content is varied, fun, and interesting◦ share videos, blog posts

about all aspects of coffee ◦ including how to grow

coffee beans, articles about Starbucks and Starbucks employees.

The quality status update content has led to a very engaged fan base, with every update receiving thousands of comments.

Facebook: Lands’ EndFacebook: Lands’ End

•300,000 fans in May 2010, 506,324 in Dec. 2010

•Posts are from fans

•“outside story” let fans post photos and stories

Facebook: See’s CandiesFacebook: See’s Candies

• 76,000 fans in May 2010, •192,229 fans in Dec 2010

•All posts are from See’s

•Good example of interactive communication

Facebook: JSTORFacebook: JSTOR

• Searchable by Google

• 57,000 fans in May 2010, 76,174 in Dec 2010

• Driven by user posts

Web 2.0 Use in New Jersey Web 2.0 Use in New Jersey Academic Libraries: TwitterAcademic Libraries: Twitter

Web 2.0 Use in New Jersey Web 2.0 Use in New Jersey Academic Libraries: TwitterAcademic Libraries: Twitter

Academic libraries are embracing the use of Twitter, but the majority seems to view the medium as simply another way to transmit library news items to the communities

Used to tell users about events such as readings, lectures, and book sales, newly available resources, or changes in hours

5 out of the 9 libraries who adopted Twitter do not promote their Twitter accounts on their websites at all – There seems to be a disconnect in the realm of promoting or marketing this new technology itself

TwitterTwitter

Effective Use of Web 2.0Effective Use of Web 2.0Academic libraries are not using

Web 2.0 tools to their full potential or in ways that actively invite our undergraduates patrons to interact with us in these new spaces

Libraries seem to recognize that Web 2.0 tools offer us new ways of reaching patrons, but we are using these tools in the same old ways

Effective use of Web 2.0Effective use of Web 2.0Blogs, Facebook, and Twitter

invite interaction, personality, and innovation. Yet academic libraries persist in using them to post library hours, changes in service, and event times.

Effective Use of Web 2.0Effective Use of Web 2.0Libraries are still focus on

“implementing” a blog or “getting” a Facebook account, rather than enabling the changing forms of communication and collaboration

Libraries will become increasingly disconnected from our patrons if we persist in adopting new technologies, only to repeatedly return to outdated modes and methods of communication

Stick to the MissionStick to the Mission

Libraries are vital institutions – but not to everyone, everydayMost of the information found on Google can NOT be found in the LibraryMost of the information found in the library can NOT be found on Google -- at least not now

Libraries are DifferentLibraries are DifferentLibraries are institutional, not individualsLibrary information is selective, not exhaustiveLibraries are NOT part of students’ social networksLibraries are NOT necessarily part of faculties’ academic networksLow use of social networking features initiated by libraries vs. high use of similar features in social networking, e.g., LibraryThing

Effective Use of Web 2.0Effective Use of Web 2.0Web 2.0 tools, such as blogs, RSS, social

networking sites, should be used with well-defined purposes

Libraries should create blogs in order to cater to the needs of specific groups of patrons

Web 2.0 tools are community based learning applications. The support of participation of patrons is critical to the success of Web 2.0 tools. Students and faculty members should be taught to incorporate these tools in order to form an intellectual community

But If There Were Library But If There Were Library III…III…

User and service focusedUses technologyMoves beyond its walls to take service to its clientsPartners with othersAccess more important than ownershipLeads rather than followsFinds a way to index and connect to all the new information that the Web enables us to acquire

Brainstorming Web 2.0Brainstorming Web 2.0

http://oreilly.com/web2/archive/what-is-web-20.html

Web 1.0   Web 2.0

DoubleClick Google AdSense

Ofoto Flickr

Akamai BitTorrent

mp3.com Napster

Britannica Online Wikipedia

personal websites blogging

evite upcoming.org and EVDB

domain name speculation

search engine optimization

page views cost per click

screen scraping web services

publishing participation

content management systems

wikis

directories (taxonomy) tagging ("folksonomy")

stickiness syndication

Brainstorming Library IIIBrainstorming Library IIILibrary II   Library III

Proprietary OPACS Open OPACS

WorldCat Google Search

NetLibrary Library publishing

Google Books Hathi Trust

Text Scanning ‘Smart’ digital texts

‘e-book readers’ Smart phones

Independent OPACS Linked, Active OPACS

PDF POD (print on demand)

LC Subjects Full-text Indexing

Web Browsing Web Archiving

Stand-alone repositories

Linked and shared repositories

Facebook links Course Management Software links

Popularity Stars Citation links

Call Numbers Look-up Table, Descriptive Text

Jia Mi Electronic Resources & Serials Librarian, The College of New Jersey

jmi@tcnj.edu

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Thank You !