Getting into Oil and Gas:

A Marketing Perspective

Faye Longridge

Marketing Graduate

Background

Sep 2010

Sep 2012

July 2014

BEL Valves

Operators

Contractors

Supply Chain

Roles and Responsibilities

Branding

Research and Market

Development

Customer Training

Marketing

Communications

Design and Creative

Social Media

Events and Exhibitions

Exhibitions Conferences

Employee Events

Launch Events

Networking events Customer Hospitality

Global Marketplace

Challenges:

• Culture

• Communication

• Organisation

• Branding

• Reputation

• Continuous Expansion Opportunities

• Travel Opportunities

• UK as a knowledge base

• Variation of work

• Prosperous Industry

Challenges

Technological advancements

Competitive Marketplace

Political implications

Brand management

Extensive Training and Development

Tailored Skills

Knowledge Sharing

Personal Development

Mixture of Experience

Career Progression

Market Knowledge