Bell Ringer

• Have you ever visited a movie's website prior to seeing the movie?

• If yes, what did you find on the site?• If no, did you even know that most all movies

have a website?

Movie Websites

Agenda

• Bell Ringer / Attendance – 5 min• Chapter 11.1 Vocabulary (page 282) – 10 min• Chapter 11. 1 Lecture and Notes – 30 min• Article Summary – 25 min

Updated Grading Timeline

• January 27 - (Monday) - grading window closed at 3pm

• January 30 - (Thursday) - distribute report cards

• March 5th (Wednesday) - 4th six week ends• March 11th (Tuesday) - grading window closes• March 14 (Friday) - distribute report cards

Table of ContentsTopic Page #Promotions in Sports and Entertainment 20Virtual Business Lesson 3 Vocabulary and Questions 21Bell Ringers – 12/16 – 12/20 22Chapter 10.2 Vocabulary Words, Notes, and Marketing Math 23Virtual Business Lesson 4 Questions 24Virtual Business Lesson 4 Vocabulary 25

Chapter 10.3 Vocabulary Words, Notes, and Marketing Math 27Virtual Business Lesson 5 Questions 28Virtual Business Lesson 5 Vocabulary 2920 Most Unforgettable Ads 30Chapter 11.1 Vocabulary Words and Notes 31Virtual Business Lesson 6 Questions 32Virtual Business Lesson 6 Vocabulary Words 33

30 31

Chapter 11.1 Vocabulary and NotesPage 282

Promotional PlanPromotional MixAdvergameQuantitative MeasurementQualitative MeasurementSocial Network

Chapter 11.1 Notes

Notes Notes Notes

20 Most Unforgettable Ads

Ad #1:

Ad #2:

Ad #3:

Ad #4:

Ad #5:

Learning Targets

1. List the steps in developing a promotional plan.

2. Discuss recent promotional trends and ways to stay current with trends.

Vocabulary Words

• Promotional Plan• Promotional Mix• Advergame• Quantitative Measurement• Qualitative Measurement• Social Network

Developing a Promotional Plan

• Promotional Plan A written, detailed description of how the four elements of promotion (advertising, sales promotion, publicity, and personal selling) will be used.

• The promotional plan includes the following steps:– Identify the target customers.– Set promotional goals.– Develop a promotional budget.– Select the promotional mix.– Measure the results.

Identify the Target Customers

• Design a comprehensive plan with a clear understanding of which specific targeted group in the focus of each phase of the plan.– The target customers will guide the selection of

the media and the promotional mix.

Set Promotional Goals

• Specific goals for each part of the promotional plan are set.

• The goals will be written in a form that makes them measureable, so that a successful promotion can be defined before it starts.

– Eg: The advertisement will generate 5,000 more website views within the month of February.

Develop a Promotional Budget

• The budget must be tied to the promotional goals, since all promotion, except publicity, costs money. – Average magazine ad: $15,000– Average prime-time TV spot: $110,000

Select the Promotional Mix

• Promotional Mix the blending of the promotional elements of advertising, sales promotion, publicity, and personal selling.– The promotional mix and the media used should

all be selected base on the targeted customers, the goals, and the budget.

Select the Promotional Mix

• Traditional advertising media are more expensive more are effective in reaching Baby Boomers.

• To connect with a younger market, an advergame might be used.

• Advergame an electronic or online game that incorporates marketing content to promote a product or service.

Advergame Examples:

• Using video games to market a product• Kiosks• Announcements• Exclusive parties

In-game Advertising

Measure the Results

• Data must be collected and analyzed to determine if the promotional plan has been successful.

Measure the Results

• Quantitative Measurement provides information in terms of numbers and percentages.– i.e. Increase the market share by 5% over a year.

Measure the Results

• Qualitative Measurement Subjective and depends on interpretation.– i.e.: May assess the loyalty of consumers to a

brand name based on descriptions of consumers’ reactions to a promotion.

Promotional Trends

• Social Networks– One of the strongest mediums for passing on

messages about products and services.• Movie Promotions– Trailers are critical attracting an audience.

Interesting Links:

• http://adage.com/article/special-report-2014-sports/10-great-moments-sports-marketing-history/291181/

• http://socialmediatoday.com/dan-stasiewski/1733076/how-much-has-marketing-really-changed

• http://socialmediastrategiessummit.com/blog/ten-ways-new-media-has-changed-the-face-of-marketing/

Assignment

• Choose one article to read and write/type a 1 paragraph summary from the article.

• Be sure to include facts that you found interesting in your summary.

Assignment

• View the ‘20 Most Unforgettable Ads of 2013’.• Select 5 ads that interested you the most.• Answer the following questions:– What product is being sold?– What sound effects or music does the commercial use? Do the

sounds make it more exciting?– What was the message behind the ad? Think ‘slogan’ or

‘tagline’?– What about the message/ad was memorable?– What makes you want to purchase the product?

• The message of ad, the benefits of the product, etc.