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For Immediate Release

Whimsical Childrenswear Line to Launch at Bloomingdale’sBloomingdale’s department stores are introducing

a playful collection called Bella 101 this fall.

Bella 101 is a versatile girls clothing line that

allows children’s imagination to wander. What makes this collection unique are the removable components in

each garment. Young girls will have the freedom to mix and match sleeves, wear a dress as a shrug, or even wear

a raincoat as a skirt. The possibilities are nearly endless.

-More-

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The launch party for Bella 101 will be on September 17 at the Chicago Bloomingdale’s and September 24 at the

New York SoHo Bloomingdale’s. Mini cupcakes, bell-shaped cookies, and juice boxes will be served. Children

will also have the opportunity to select a free pair of sleeves with a purchase of a jacket, sweater, or coat.

Bella 101 is created and designed by Annabel Carrillo. Her company is based out of Chicago and plans on

designing a collection for boys within the next year. For more information regarding this brand, please contact

our team at:

Annabel Carrillo

(815) 651-0217

AnnaC0505@yahoo.com

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Annabel Carrillo is a fashion designer based out of Chicago, Illinois. She grew up

in Rockford, Illinois and later moved to Chicago to pursue a career in fashion. She

graduated from Columbia College Chicago with a B.A. in Fashion Business and plans to

continue her studies abroad.

Fun Facts About AnnabelØ Her favorite colors are Seafoam Green and Indigo

Ø She plays piano

Ø She collects children’s books

Ø She has a cat named Frida Lola Macarena

Ø She carries a green and white polka dot bag

Ø She LOVES to paint daisies

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Blue Four Button Dress $70Purple Pullover Sweater $104Fuchsia Five Button Shirt $54

Fuchsia Dress with Peter Pan Collar $68Blue Peter Pan Collar Shirt $42

Beige Raincoat $294

Fuchsia Five Button Shirt $54Multicolor Chunky Knit Sweater $112

Blue Skirt $130Black Leggings $50