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Belleville work with the most talented creators to suggest a new interpretation of the iconic Duralex glasses
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PRESS RELEASE
Belleville Boutique & Café
77-‐79 Westbourne Grove -‐ Notting Hill
London W2 4UL
FOR IMMEDIATE RELEASE – 7th July 2011
On the occasion of Bastille Day, Belleville is opening its doors around three events and is launching the ArtSpace with the first in a series of themed exhibitions. The season opens to the public for the first time on the 14th July 2011 with the much anticipated:
DURALEX glasses exhibition
From July 14th to August 27th
Artists have been invited to give a new life to these iconic French glasses and were provided with the raw materials. The only stipulation is to keep them usable/functional (although not necessarily as glasses) and the rest is up to them.
This July/August, Belleville will be the platform for creations from the following artists: Valerie Von Bechtolsheim, Alexandra Abraham, Aurelie Bourguet, Lakwena Suit, Elena Ferrato, Lisa Pettibone, Ceilidh Stapelkamp, Melanie Stapelkamp, Bridget Harvey, Hervé Vincent, Georgios Ignation and Joshua Leeson.
“Milky Way” by Elena Ferrato
The Artist’s window display
Belleville has invited designers to exclusively dress its large windows using the in-‐store products.
This month, Aurélie BOURGUET, a French illustrator and designer, has been given free reign to create her world in one window. She will reflect the essence of her creativity by visualising her interpretation of summer.
The Art Gallery exhibition
This summer the Art Gallery presents a series of portraits of London and Paris to create a bridge between the two cities through Christina Gestra pictures.
Christina Gestra’s work consist in super-‐imposing layers of images and playing with varying levels of transparencies. The images are about cities – portraying the urban fabric in new and unexpected way. Her aim is to recreate the frenetic complexity and confusion of urban landscapes with its austere non-‐communicative silent population.
“On the underground the individual is packed in like a sardine, crammed to the extent that he can almost feel the next person’s breath on his neck, whilst the carriage is shrouded by a sinister curtain of passive silence.”
Christina Mary Ann Gestra is a photographer and chartered landscape architect. She is based in south London but has lived, worked and studied in both the Netherlands and Italy. Her photography generally tends to veer more towards an artistic non-‐commercial viewpoint.
Much of her work uses manual photography methods and experimentations with various darkroom techniques.
Contact:
Hervé Vincent and Edwige Jacquemin
T : 0207 229 5755
FB: https://www.facebook.com/BellevilleBoutique
Belleville on line presentation:
http://issuu.com/bellevilleboutique/docs/belleville_boutique_presentation
Opening hours: Monday to Saturday 10am – 7pm / Sunday 11am to 5pm.
DIGITAL IMAGES AVAILABLE UPON REQUEST
More information?
What is the motivation for the “Duralex exhibition” Belleville is committed to providing an outlet for the most innovative and exciting designers and is using the ArtSpace series to invite artists to create and show exclusive pieces. For the first exhibition in the series, artists were invited to respond to a call for unique creations using Duralex glasses. Belleville selected twelve artists and provided them with all the glasses they wanted. Until the pieces are delivered to the store, their details remain a secret, even to the staff of Belleville.
These creations will be unique, contemporary and exciting but also functional which is why it is a great investment for those who have an artistic approach to interior decoration.
Belleville Boutique is an independent concept store, a niche, dynamic retail experience that combines several lifestyle themes (boutique, artspace, cafe, deli) in a setting currently reminiscent of a classic Parisian apartment. The inspiration comes from the arty district of Belleville in Paris, a collision of food and trend and all things Paris.
Belleville was started by Hervé Vincent and Edwige Jacquemin, friends who met while running food businesses in the South of France. They have a passion for art and food, and for a fusion of contemporary and vintage that they deliver through the carefully sourced items they sell in the shop.
Notes
DURALEX : At one time the fluted, almost unbreakable, Duralex "Picardie", and its equally tough sister, the straighter Duralex "Gigogne", could be found in every French café, school canteen or work cafeteria. The tumblers were exhibited in art museums; they were the subject of a dozen learned essays on the principles of simple, satisfying, functional design. We have seen the glasses described as the "ultimate drinking vessel created by man".
The Duralex brand-‐name is imprinted on the minds of French boys and girls from the day that they learned to read. For decades, a game has been played in French school canteens. Every child at a table would read out the serial number stamped with the Duralex logo on the bottom of their water glass. The number – anything between 1 and 48 – became that child's "age" for that lunchtime. The "youngest" had to fetch the water for the rest of the table.
