Presentation Title
Ben Santos(Case Study)Borres, Lara MelissaMontes, Kara
KirstenOnayan, Jercel May
Quesada, Lordraine KeithSim, CarolineVega, Riena ClaireCOMPANY
BACKGROUNDH. Braun, Philippines (HBP) was a wholly subsidiary of a
West German multinational corporation which manufactured a line of
chemical and medical products in Europe, Asia and Latin
America.
Phil. Subsidiary has 5 operating divisions, each distributing a
selected line of products to institutional and retail outlets.
HBP has always been headed by a West German National and so is
their operating divisions manager
The president hired Ben Santos as assistant who would assist in
the design and institution of a formal Corporate Planning System
for HBP.
The president formed a Strategic Planning Committee to
coordinate the effort to design a corporate planning strategy for
HBP.
Historically, the 5 operating divisions of HBP had also been
headed by West German Nationals who reported to their counterpart
product heads at company headquarters in West Germany, as well as
to the President of the Philippine operation2SWOT
ANALYSISStrengthsEstablished CompanyHigh quality products
offeredWell-trained and qualified managersFlat organizational
structureVarieties of product offered
WeaknessesDependent on the headquarterNo specific strategies or
actions on how to achieve desired goalNo flexible rules and
regulation Do not have competitive advantage over othersNo
collaboration among the different divisions
3SWOT ANALYSISOpportunitiesEconomic RecoveryTechnological
AdvancementNew policy reformsThreatsIncreasing
competitionEnvironmental issuesGovernment laws and
restrictionsPolitical Instability4MAIN PROBLEMIs there a need for a
new corporate planning system?
5ISSUESResistance of the Division Managers/ComplaintsLow
productivity, low profit, not maximized resourcesManagers or the
headquarters impose its own rules and regulations to the Philippine
operation without considering the Philippine setting and
situationNo fixed strategies on how to achieve the plans or
objectives of the company. No long-term plans for the companys
growthNo room for improvement or expansion in terms of the target
market and the product Do not accurately measure the companys
overall performance
6ALLTERNATIVE COURSES OF ACTIONAdvantagesNo additional cost
neededNo adjustment neededNo conflicts of interestDisadvantagesNo
improvement and room for changesCannot maximize resources and
cannot improve profitCannot compete in the Industry
Alternative 1: MAINTAIN THE CURRENT PLANNING SYSTEM7ALLTERNATIVE
COURSES OF ACTIONAdvantagesImprove resource allocationIdentifies
strategic goal and strategic intentLeads to sustainable competitive
advantageReduces resistance to changeFacilitates communication
between managers The company will have its own system to follow
DisadvantagesCostly to performThe process is very complexLow rate
of successful implementationAlternative 2: ADOPT THE PROPOSED
CORPORATE PLANNING SYSTEM (as proposed by Ben Santos)8CONCLUSION
AND RECOMMENDATIONSince the company lacks corporate planning
system, the group recommends the implementation of Ben Santos
proposal. It would eliminate the resistance to change of the people
involved in the company, thus gives room for improvement. There
would be a clarity of goals and strategic plans that would lead to
sustainable competitive advantage. Therefore, we conclude that in
every organization a strategic planning system plays an important
role. It identifies effective ways to achieve the desired future of
the company. It allows constant awareness of both internal and
external environmental development and how they affect the companys
future growth. It also sets priorities and maintain proper plan
implementation and to monitor and control all activities to ensure
achievement of set targets. 9
