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23/04/2015
Introduction
April 2015
Copyright 2015 Benchstone Limited. Confidential Information
Andrew Armourm. 07971 231 025e. [email protected]
Service Overview&
Marketing ConsultingProject ManagementWorkshops & Training
23/04/2015
Who Are You?
Andrew Armourm. 07971 231 025e. [email protected]
What Do You Do?
Who Do You Work For?
23/04/2015
2011 : Founded Benchstone, boutique business consultancy, specialising in partnerships, collaboration & workshop facilitation
Interim project management; technology, media, digital, investors & incubators, agencies & marketing teams
2005 – 2011: Digital and Media Content Partnerships & Media Product Development
Innovation Projects, Relationship Management, Sponsorships, Content Development & Syndication, Digital Media (Search)
1997 – 2004: Agency Account Management , Campaign & Partnership Management
Advertising & Promotions – FMCG & B2B, Campaign Development, Design & Print Management, Business Development
1990 – 1997: Entertainment Licensing Executive, Brand & Partnership Management
Media Licensing, Music, TV, Film (3rd Party Rights & Promotions), Media Project Management & New Ventures
Business History – Andrew Armour, Founder & M.D. Benchstone Limited
Marketing | Business Development |Brand Management | Licensing
Copyright 2015 Benchstone Limited. Confidential Information
23/04/2015
Career History
Consulting Clients
Media & Brand Projects
Consulting, Project Management, Workshop Facilitation, Training
Copyright 2014 Benchstone Limited. Confidential Information
23/04/2015
Marketing Project Management: Marketing Consultancy:
Partnership, Collaboration And Innovation
Marketing Workshops:Facilitation & Training
Interim Marketing DirectorInterim Partnership ManagementMarketing Project Management
Advice & ConsultingResearch & Development
Concept & IdeationPlanning & Innovation
Team Development Project Reviews
Workshop FacilitationSeminar & Event Management
Management Conferences Marketing Education & Training
Café Workshops
1 2 3
“We help brands and organisations to plan, implement and maximise marketing project and partnership opportunities. From marketing reviews to promotions, from training to innovative co-ventures and innovation, critical projects & events, relationship management and collaboration is what we do.”
23/04/2015
Call Me To Discuss How We Can Help.
Discuss
IdeasFeedback
Share Plan
Progress
I am based in Hampshire and London. If you’d like to meet up for a decent coffee and a chat - please give me a call.
We can meet in London at Century Club on Shaftesbury Avenue. Or at RSA House, 8 John Adam Street, The Strand.
Copyright 2014 Benchstone Limited. Confidential Information
Andrew Armour Managing Directorm. 07971 231 025 e. [email protected]. benchstone.co.uk b. andrewarmour.comt. twitter.com/andrewarmour
Profile: Andrew ArmourFounder, Consultant, Director - Benchstone Ltd.e. [email protected] m. 07971 231 025
For over twenty years I have sourced, created and delivered innovative marketing collaborations, campaigns and specialist
project teams in the UK and internationally. I founded Benchstone Limited in 2011 to focus on helping brands and
organisations maximise the ‘collaborative advantage’. I was initially a long-term consultant for BT WiFi Network sponsorships
at the London 2012 Olympics and then went on to build marketing programmes and specialist workshops for companies such
as Powwownow, The AA, 4CM and IP Integration. I have also been commissioned to build seminars for Henley Management
School and Krems University in Vienna and run marketing workshops for; AXA Insurance, The Association of Strategic
Alliances, The Talent Management Association, City University London (including ICLCity 2014 Innovation Conference) . I
am currently also a part-time Course Tutor and module leader for the BA Music Business at Tech Music School and I am an
Associate of Versatile Connections, a digital media investor and business incubator. I write regularly on marketing, innovation
and collaboration issues through my blog www.andrewarmour.com - and my work has been published and syndicated within
the sites of Powwownow, TrinityP3 and Innovation Excellence. In addition I am also a peer reviewer for the International
Journal of Innovation Management (IJIM) on the topics of collaboration, partnerships and innovation.
_____________________________________________________________________________________________________
My early career saw me managing music and entertainment licensing projects for PRS For Music - within Channel 4 broadcast
shows and then internationally for Television New Zealand (including Team New Zealand - America’s Cup) and Walt Disney
Films. I went on to become Senior Account Director of a large promotional agency leading consumer campaigns for high
profile brands such as Nestle and Kleenex. More recently I was Head of Content Partnerships at Yell.com - responsible for
sponsorships, digital content & editorial teams, marketing partnerships, commissioning and content contracts.
I was educated at Bournemouth University, Auckland University Business School (Law, followed by a Post-Graduate Diploma
in Business Marketing) and Henley Management School. I am now a Fellow of The RSA.
“Andrew ran a Collaboration Café as part of our recent Talent Management Association conference. He has also been selected to run a similar
workshop for our Senior Management team at Selecta at our Spring conference because of this experience. Andrew was a highly energetic and
engaging facilitator and his input around collaboration was well researched and pertinent. I fully endorse Andrew as an excellent facilitator, a serious
conversation starter and breath of fresh air.” Sharon Hitch, Talent Management Association and Head of L&D, Selecta. Mobile: 07834 893 164
23/04/2015Copyright 2011 Benchstone Limited.
Confidential Information
References & Recommendations:Below are recommendation relating to my project management, consulting and facilitation work. Further personal profile, recommendations and background is available at the Benchstone website: www.benchstone.co.uk
“Andrew ran a Collaboration Café for us recently - and it was a great success. Whilst we are in the collaboration and communication industry, our
business still suffers from silos and not necessarily engaging and communicating with colleagues in different departments. In addition we had a
number of key issues to discuss and resolve. Firstly to get people interacting with colleagues across the business and secondly to start thinking
about and discussing some key business issues. It was a great success! The buzz in the room was almost deafening as the Café injects energy and
discussion into the group. Even better, from the various discussions we generated actionable insights to help us tackle some of the big issues. I
highly recommend using Andrew’s Collaboration Café as a great way of engaging and energising teams and businesses around key issues.” -
Robert Gorby, Proposition Development Director, Powwownow. Mobile: 07739 340 129
“ I thought I'd express my own personal thanks and congratulations for leading such a thought provoking, stimulating, vibrant and rewarding
exercise. Everyone I spoke to was very complementary.” – Maurizio Fantato, Account Director, 4CM Communications
“I worked with Andrew for several years building a very successful content partnership between Yell and Transport for London. Andrew is a great
partnership manager and can take a large amount of the credit for the many positive outcomes that have arisen from the two organisations working
together. His energy is infectious; he has a real understanding of what makes a winning partnership; and he has a talent for bringing the right people
together and facilitating the conversation to allow good things to happen. I wouldn’t hesitate to recommend Andrew.” Neal Bingham, Digital
Strategy, Transport For London / London Underground (TFL).
23/04/2015Copyright 2011 Benchstone Limited.
Confidential Information
References & Recommendations:Directly below are recommendation relating to the Workshop Café Programmes I facilitate. These are confidential and personally obtained by me, directly from clients. Additional endorsements extend from both corporate marketing and consulting work. Further personal profile and background is available on the Benchstone website.
“Andrew was a instrumental in delivering the fantastic goal of over a 130 content partners. Highly organised, he worked effectively with legal to
put a light-touch contractual framework in place that made the management of partnerships a breeze. With his own team he has been a role-
model leader, mentor and coach, raising his team's skills and confidence to new levels. His boundless enthusiasm and adept client handling skills
make him ideal for the most senior digital partnership roles with the highest profile companies.” - Nick Haworth, Senior Technology Strategist,
ITV. - Mobile: 07963 334 864
“Andrew is one of the best that I have ever worked with. Ten years on I am still quoting his wisdom to my team. I highly recommend Andrew as a
marketing professional and a really nice guy” - Jaimie McNabb, General Manager, GSB Express Procurement, Auckland, New Zealand
“I’ve been working with Andrew Armour for 12 months developing a sponsorship document for Henley Business School for a new MBA programme.
Andrew’s skill in identifying customers has been so very helpful as this was not something I was familiar with. We defined the scope of our offering,
key target companies and business sectors. I would not hesitate in recommending Andrew both for his clarity of vision, passion and commitment
and belief in the projects he handles. Please do not hesitate in calling me.”- Helen Gammons, Programme Director, Henley Business School, MBA
for the Music Industry. Mobile: 07711 668 121.
Workshops13
And Training
Cafes Stimulate Great Conversations
We Plan, Build & Facilitate Great Café Workshops
Commercial &Marketing
Planning Sessions
Project Start Up & Innovation Planning
Agency Seminars & Discovery Sessions
Industry Conferences
Partner & Key Client Workshops
A Café Workshop Is About Clear Conversation & Deep Understanding
A Marketing or Collaboration Café Is Based Upon The World Café & Knowledge Café Formats Used Frequently In IT, Academic & Other Environments To Explore Complex Problems, Production Planning, Design And Innovation .
16
How Does A Café Workshop Work?
Pre-Plan TopicPresent Topic Or
Issue For Discussion
1Focused But Open
Conversation In Small Groups
2Change Your Group But
Keep Conversation Going
3
Outline & Intro > Not DetailUse Different Tools / Media
Set A Starter QuestionCafé Host Starts Topic Only
Small Conversational GroupsManaged But Still Flexible
Open > Curious > ExploratoryNot Aiming For Quick Solutions
10-20 Minutes Per Question2-3 Rounds Per Question
Listen + Share + UnderstandThen Refine Into Café Take Aways
The Focus Is On The Quality Of Conversation17
Café Tools Such As; Business Canvas, Stop-Start-Keep, Waterfall Planning, Strengthfinder etc.
Built With Crawford Slips, Brain Writing, Hosted Café Tables
18
Tools: Product / Business Canvas
Based on work of Osterwalder &Steve Blank
19
23/04/2015
Call Me To Discuss How We Can Help.
Discuss
IdeasFeedback
Share Plan
Progress
I am based in Hampshire and London. If you’d like to meet up for a decent coffee and a chat - please give me a call.
We can meet in London at Century Club on Shaftesbury Avenue. Or at RSA House, 8 John Adam Street, The Strand.
Copyright 2014 Benchstone Limited. Confidential Information
Andrew Armour Managing Directorm. 07971 231 025 e. [email protected]. benchstone.co.uk b. andrewarmour.comt. twitter.com/andrewarmour
