Beneath the Surface

S T U D E N T _ HEATHER JOSTMEYER

PORTFOLIO

_Beneath the Surface

C O U R S E _ SENIOR PORTFOLIO

A R E A S _ GRAPHIC DESIGN + ILLUSTRATION

I N S T R U C T O R _ MARY SCOTT

H E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R

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P O RT F O L I O _ B E N E AT H T H E S U R FA C E

_By my hand, I create things that go on surfaces to tell a story that makes me who I am. I am Heather Jostmeyer, and I am a Surface Designer.


0 0 6 _ 0 0 7

W H O I A M _ SURFACE DESIGNER

C O N C E P T _

Design is a way for me to express myself through

the creation of my projects. Designing allows me to pull inspiration

for concepting from anywhere and anything to be able to create

innovative designs. My style of illustration helps me to create bold

eye-catching graphics for placement on various surfaces. This

book goes beneath the surface of my designs and provides an insight

into my design mind and my trail of concepting for

the design projects shown.

W R I T E _ hrjostmeyer@gmail .com

A B O U T M E _

Being inspired allows me to use my creativity in my

design life, as well as my everyday life. I am often inspired by all

things vintage and retro, children’s books, patterns, and many

forms of music. As a surface designer, my imagination comes into

play, as none of my projects would exist without my wild

imagination. Whether I am designing for greeting cards, children’s

books, paper goods, clothing or packages, no matter

what surface I use, I love designing!

E X P L O R E _ cargocollective.com/hrjostmeyer

C A L L _ 707.592.8423

_About Me


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P O RT F O L I O _ B E N E AT H T H E S U R FA C EP O RT F O L I O _ B E N E AT H T H E S U R FA C E

00_Within

D E L I PA C K A G I N G P R O J E C T

G A R D E N I N G K I T PA C K A G I N G P R O J E C T

C H I L D R E N ’ S PA RT Y PA C K P R O J E C T

C H I L D R E N ’ S D E S I G N S E C T I O N

S U FA C E D E S I G N S E C T I O N

C H E E S E PA C K A G I N G P R O J E C T

B O A R D G A M E PA C K A G I N G P R O J E C T

N O N - F I C T I O N B O O K P R O J E C T

PA P E R P R O M O T I O N B O O K P R O J E C T

I L L U S T R AT I O N S E C T I O N

01_A Pepper in Every Pot

06_Grow What You Eat

02_Come One, Come All!

07_Child’s Play

03_On the Surface

08_Les Fromages de Versailles

04_Fashion Meets Fairytale

09_Orderly Chaos

05_A Place of Ideal Perfection

10_It’s a Draw!

01_ 06_

02_ 07_

03_ 08_

04_ 09_

05_ 10_

H E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E RH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R

P R O J E C T _ NEW ORLEANS DELI PROJECT

01_A Pepper in Every Pot

O B J E C T I V E _

This project was to create an identity, products and

packaging for a deli that needed rebranding. I chose to create my

own company, Pep & Vinegar, a Creole deli with a feisty New

Orleans flair. I needed to create invigorating packaging labels with

eye-catching product names and unique products to inspire

people of any age to want to experience the jazzy atmosphere and

zesty flavors of down-home Creole deli food.

C O U R S E _ PACKAGING DESIGN 2

S O L U T I O N _

Pep & Vinegar is a unique deli that represents the style

of New Orleans with its diverse product line and exciting packaging.

I used an energetic green to be appealing, different colored labels

to provide variety and stimulation for the eye, and many typefaces to

create textures to give the packaging an eclectic look. Its sassy

style, however, still provides the company with a vehicle to deliver

its message: delicious Creole food in a comfortable setting.

I N S P I R A T I O N _ NEW ORLEANS CULTURE

I N S T R U C T O R _ CHRISTINE GEORGE

P R O J E C T _ N E W O R L E A N S D E L IH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R

S E M E S T E R _ S P R I N G 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 1 2 _ 0 1 3


C O U R S E _ PA C K A G I N G D E S I G N 2 I N S T R U C T O R _ C H R I S T I N E G E O R G E S U R FA C E _ PA C K A G E S


S E M E S T E R _ S P R I N G 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 1 4 _ 0 1 5




S E M E S T E R _ S P R I N G 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 1 6 _ 0 1 7




S E M E S T E R _ S P R I N G 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 1 8 _ 0 1 9




S E M E S T E R _ S P R I N G 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 2 0 _ 0 2 1




S E M E S T E R _ S P R I N G 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 2 2 _ 0 2 3




S E M E S T E R _ S P R I N G 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 2 4 _ 0 2 5




S E M E S T E R _ S P R I N G 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 2 6 _ 0 2 7




S E M E S T E R _ S P R I N G 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 2 8 _ 0 2 9

P R O J E C T _ MONSTER PARTY PACK

02_Come One, Come All!

O B J E C T I V E _

This project was to design an entire line of products for

a party pack to be sold at a high-end boutique to parents of small

children. It was important to create a cohesive party pack to

provide a unique birthday party theme that would appeal to parents,

but still entertain children. I wanted to portray the exciting

carnival look and feel from a different decade in a fun way, and the

ever-popular monsters helped me to do this.

C O U R S E _ LETTERPRESS 2

S O L U T I O N _

The Monster Carnival Kids Party Pack, with its greeting

cards, invitations, party hats, goodie bags, and more, provides the

higher-end client with the tools to give a fun children’s party in

a unique letterpressed style. The colors are vintage, parent-friendly

and gender neutral. The distinctive theme of Monster Carnival

is a great vehicle to bring the weird, but adorable carnival monsters

to life, while helping the party participants to pretend they are

monsters with horned party hats and mustaches on sticks.

I N S P I R A T I O N _ OLD TIME CARNIVALS

I N S T R U C T O R _ MACY CHADWICK

P R O J E C T _ M O N S T E R PA RT Y PA C KH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R

S E M E S T E R _ FA L L 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 3 0 _ 0 3 1


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S E M E S T E R _ FA L L 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 3 6 _ 0 3 7




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S E C T I O N _ SURFACE DESIGN

03_On the Surface

O B J E C T I V E _

Surface design is the use of decorative elements to

produce artwork and objects that are aesthetically pleasing. For

me, surface design is the optimal way to combine both graphic

design and illustration. I enjoy concepting for surface design projects

to create innovative layouts and designs, and generate multiple

ideas for these projects. I also look at trends to determine what is

currently popular in the market and what will sell the most.

M E D I U M _ VARIOUS

S O L U T I O N _

In looking at trends, I have found that vintage and retro

designs are currently popular. In my surface design projects, I often

take inspiration from vintage graphics and fonts, and use this

inspiration to create different styles to vary my own style, as style

is what makes a product stand out from the rest. I try to make my

designs simple, but fun. I frequently use hand type decoratively and

use patterns to create depth and texture. I research color palettes,

to arrive at new color groupings, while still following trends.

I N S P I R A T I O N _ TRENDY DECORATIVE OBJECTS

M E T H O D _ VARIOUS

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P R O J E C T _ L O V E P O S T C A R D SH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R

S E M E S T E R _ S P R I N G 2 0 1 1 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 6 2 _ 0 6 3



P R O J E C T _ B I RT H D AY S P O T A RTH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R

S E M E S T E R _ FA L L 2 0 1 1 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 6 4 _ 0 6 5


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P R O J E C T _ L O V E S T R U C K P R I N TH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R

S E M E S T E R _ S P R I N G 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 6 6 _ 0 6 7

P R O J E C T _ BARBIE BOARD GAME

04_Fashion Meets Fairytale

O B J E C T I V E _

This project was to design a board game and its

accompanying packaging, along with the associated company,

product and title logos. I decided to create my own game using

fairytales and Disney’s princesses as inspiration, and selected

Mattel’s Barbie Fairytale as the means to make the game fun and

interesting for girls. Because the Barbie product allows girls to

pretend and dream, I wanted to depict the game’s theme as being

magical, while expanding the princess market for Mattel’s Barbie.


S O L U T I O N _

The Getting Ready for the Ball Barbie board game is

engaging for girls because they can win dress-up jewelry and game

pieces as they attempt to get Barbie to the ball. I designed

mostly in Barbie pink to keep the style and feel of Mattel’s Barbie,

but put my spin on the graphics by adding fairytale colors along

with gems and glitter. I mimicked Barbie’s current packaging, but

rebranded the Mattel Game logo, and created a new Barbie Fairytale

logo and a new title logo, Getting Ready for the Ball.

I N S P I R A T I O N _ EVERYTHING PRINCESS


P R O J E C T _ B A R B I E B O A R D G A M EH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R

S E M E S T E R _ FA L L 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 6 8 _ 0 6 9


C O U R S E _ PA C K A G I N G D E S I G N 3 I N S T R U C T O R _ C H R I S T I N E G E O R G E S U R FA C E _ G A M E B O A R D


S E M E S T E R _ FA L L 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 7 0 _ 0 7 1




S E M E S T E R _ FA L L 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 7 2 _ 0 7 3




S E M E S T E R _ FA L L 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 7 4 _ 0 7 5




S E M E S T E R _ FA L L 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 7 6 _ 0 7 7




S E M E S T E R _ FA L L 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 7 8 _ 0 7 9




S E M E S T E R _ FA L L 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 8 0 _ 0 8 1




S E M E S T E R _ FA L L 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 8 2 _ 0 8 3

P R O J E C T _ UTOPIA PAPER PROMO

05_A Place of Ideal Perfection

O B J E C T I V E _

This project was to create a paper company promotion

which consisted of a book, swatch cards, and a poster, and formulate

a concept out of the name of the paper line. I selected the

Utopia paper line from Appleton Paper Company. Because of the

name, Utopia, I decided to use Karl Marx’s theory from his

Communist Manifesto to portray the concept of the perfect society.

I needed to put a positive spin on this theory instead of showing

the actual results of practiced Communism.

C O U R S E _ TYPOGRAPHY 3

S O L U T I O N _

I designed my book, An Ideal Society: A Utopian Theory,

along with the corresponding cards and poster, using the Swiss style

in both layout and font, along with bold glyphs as symbols of hope.

I used only one font to represent unity. I transitioned the colors from

black, darker grays, and maroon to cream, lighter grays and pink to

depict the evolution of society and its behavior and show the positive

power of hope. The positive spin presented in the book also

represents the superior quality of the Appleton Utopia paper line.

I N S P I R A T I O N _ THE COMMUNIST MANIFESTO

I N S T R U C T O R _ ARIEL GREY

P R O J E C T _ U T O P I A PA P E R P R O M OH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R

S E M E S T E R _ FA L L 2 0 1 1 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 8 4 _ 0 8 5


C O U R S E _ T Y P O G R A P H Y 3 I N S T R U C T O R _ A R I E L G R E Y S U R FA C E _ B O O K PA G E S


S E M E S T E R _ FA L L 2 0 1 1 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 8 6 _ 0 8 7




S E M E S T E R _ FA L L 2 0 1 1 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 8 8 _ 0 8 9




S E M E S T E R _ FA L L 2 0 1 1 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 9 0 _ 0 9 1




S E M E S T E R _ FA L L 2 0 1 1 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 9 2 _ 0 9 3




S E M E S T E R _ FA L L 2 0 1 1 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 9 4 _ 0 9 5




S E M E S T E R _ FA L L 2 0 1 1 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 9 6 _ 0 9 7

P R O J E C T _ GARDENING KIT

06_Grow What You Eat

O B J E C T I V E _

This project was to create an identity and a new

gardening product line for an existing company. I selected Martha

Stewart because I felt that I could design for her clientele and

decided that I would create a kit, along with basic starter gardening

tools. I needed to make sure that I designed this line with the

simple, but distinct style of Martha Stewart, while still making it

colorful, youthful and playful. I wanted to target women who have a

passion for gardening and cooking with fresh vegetables and herbs.


S O L U T I O N _

My concept for this project was to grow and cook

your own food, so the slogan was, “Grow what you eat,” and the

container for the entire kit was a cooking pot. I tied the ideas

of gardening and cooking together by including a recipe box

containing vegetable seeds and instructions for planting, growing,

and cooking the vegetables on recipe cards. I used bright colors

to represent the vegetables and used color-coding to represent the

categories: seeds and vegetables, recipe box and pot,

gloves and seed cups, and tools.

I N S P I R A T I O N _ HEALTHY LIVING


P R O J E C T _ G A R D E N I N G K I TH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R

S E M E S T E R _ FA L L 2 0 1 1 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 0 9 8 _ 0 9 9



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S E M E S T E R _ FA L L 2 0 1 1 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 0 6 _ 1 0 7




S E M E S T E R _ FA L L 2 0 1 1 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 0 8 _ 1 0 9

S E C T I O N _ CHILDREN’S DESIGN

07_Child’s Play

O B J E C T I V E _

Children’s design includes toys, clothing, baby products,

books, paper goods, household items and their packaging for these

items. Children’s design allows me, as the designer, to create

with a childlike state of mind and create with a childlike essence.

Determining the target gender and age group helps to choose

an appropriate theme or design. A designer needs to design not only

for the child, but also for the parent because it is often the parent

who selects items for the child. I keep this in mind when I concept.


S O L U T I O N _

Children’s design allows me to use my imagination to think

of silly concepts that are cute and adorable. When concepting, I look

at various other children’s designs, take many ideas and combine

them into one concept. I also look at children’s trends to help set the

tone of the stories I use in my designs. I often create designs

that are vintage or retro, but also try to make them simple, bold,

and eye-catching. I enjoy designing with colors that are fun

and expressive and that children will love.

I N S P I R A T I O N _ BRIGHT FUN DESIGNS





C O U R S E _ S I L K S C R E E N I N S T R U C T O R _ B R A N D I E G R O G A N S U R FA C E _ P O S T E R

P R O J E C T _ B A B Y WA L L P O S T E RH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 S E M E S T E R _ S P R I N G 2 0 1 2 1 1 2 _ 1 1 3


C O U R S E _ I L L U S T R AT I O N 3 I N S T R U C T O R _ G O R D O N S I LV E R I A S U R FA C E _ C H I L D R E N ’ S B O O K

P R O J E C T _ N A R R AT I V E SH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R

S E M E S T E R _ S P R I N G 2 0 1 1 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1 4 _ 1 1 5




0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 S E M E S T E R _ S P R I N G 2 0 1 2 1 1 6 _ 1 1 7


C O U R S E _ E C C E N T R I C I L L U S T R AT I O N I N S T R U C T O R _ D AV I D B A L L S U R FA C E _ C H I L D R E N ’ S B O O K


S E M E S T E R _ FA L L 2 0 1 1 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1 8 _ 1 1 9


C O U R S E _ I L L U S T R AT I O N 3 I N S T R U C T O R _ G O R D O N S I LV E R I A S U R FA C E _ S T I C K E R S

P R O J E C T _ M O N S T E R S T I C K E R SH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R

S E M E S T E R _ S P R I N G 2 0 1 1 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 2 0 _ 1 2 1


C O U R S E _ I L L U S T R AT I O N 1 I N S T R U C T O R _ C A M E R O N WA S S O N S U R FA C E _ I L L U S T R AT I O N B O A R D

P R O J E C T _ P E T E R A N D T H E W O L FH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R

S E M E S T E R _ S P R I N G 2 0 1 0 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 2 2 _ 1 2 3




0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 S E M E S T E R _ S P R I N G 2 0 1 2 1 2 4 _ 1 2 5


C O U R S E _ I L L U S T R AT I O N 2 I N S T R U C T O R _ C A M I L L E L A P O I N T E - LY O N S S U R FA C E _ C H I L D R E N ’ S B O O K


S E M E S T E R _ FA L L 2 0 1 0 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 2 6 _ 1 2 7

P R O J E C T _ FRENCH CHEESE CO.

08_Les Fromages de Versailles

O B J E C T I V E _

This project was to create an identity, products and

packaging for a cheese company that needed rebranding. I chose to

create my own company, Let Them Eat Cheese!, a high-end French

cheese company inspired by the luxury of Marie Antoinette’s life and

her famous quote, “Let Them Eat Cake!”. I needed to create

packaging with the rustic feel of the French countryside where the

cheese was made, but with stylish labels intended to target

lovers of cheese, wine and fine French food.


S O L U T I O N _

Let Them Each Cheese! is a distinctive, high-end

French cheese company that sells unique and rare flavors of cheese

that are exclusive to France. I created their logo to replicate the

design of a cameo, which was so popular during Marie Antoinette’s

era. I used distressed wooden cheese boxes to provide the rustic feel

of the French countryside. For the product labels, I designed with

French colors, various decorative fonts, and ornate patterns

in the Rococo style to depict the lavishness of Marie Antoinette,

along with the velvetiness of these extraordinary cheeses.

I N S P I R A T I O N _ ROCOCO ART MOVEMENT


P R O J E C T _ F R E N C H C H E E S E C O . H E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R

S E M E S T E R _ S P R I N G 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 2 8 _ 1 2 9



LE

T T

HEM EAT CH

EE

SE

!L

ET

T

HE M E A T C H

EE

SE

!


S E M E S T E R _ S P R I N G 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 3 0 _ 1 3 1




S E M E S T E R _ S P R I N G 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 3 2 _ 1 3 3




S E M E S T E R _ S P R I N G 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 3 4 _ 1 3 5




S E M E S T E R _ S P R I N G 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 3 6 _ 1 3 7




S E M E S T E R _ S P R I N G 2 0 1 2 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 3 8 _ 1 3 9

P R O J E C T _ PUTREFACTION BOOK

09_Orderly Chaos

O B J E C T I V E _

This project was to create a one-topic, non-fiction

book out of assorted weekly design projects, including photos, type

animals, infographics, bit-tiff lock-ups, paper collages and

patterns. I wanted to select a topic that is not commonly seen, as

well as wanting to display a dark subject in a different light.

I selected putrefaction, the third process in death, because I wanted

to show this process in a scientific, but artistic way. I wanted

to show that the process after death could be elegant and

beautiful, instead of just disgusting.

C O U R S E _ GRAPHIC DESIGN 1

S O L U T I O N _

My imagination played an important part in designing

the various projects contained in this book because I had to create

and photograph things that were virtually impossible for

me to capture. I used the Victorian era and old medical books as

inspiration and was able to create patterns that look like Victorian

wallpaper and doilies. I was able to depict bugs, exploding

organs and rotting flesh in an artistic way, and used the color of

green mucus to give the book a creepy, but elegant look.

I N S P I R A T I O N _ THE BEAUTY OF DEATH

I N S T R U C T O R _ JULIA BROWN

P R O J E C T _ P U T R E FA C T I O N B O O KH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R

S E M E S T E R _ FA L L 2 0 1 0 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 4 0 _ 1 4 1


C O U R S E _ G R A P H I C D E S I G N 1 I N S T R U C T O R _ J U L I A B R O W N S U R FA C E _ B O O K PA G E S


S E M E S T E R _ FA L L 2 0 1 0 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 4 2 _ 1 4 3




S E M E S T E R _ FA L L 2 0 1 0 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 4 4 _ 1 4 5




S E M E S T E R _ FA L L 2 0 1 0 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 4 6 _ 1 4 7




S E M E S T E R _ FA L L 2 0 1 0 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 4 8 _ 1 4 9




S E M E S T E R _ FA L L 2 0 1 0 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 5 0 _ 1 5 1




S E M E S T E R _ FA L L 2 0 1 0 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 5 2 _ 1 5 3

S E C T I O N _ ILLUSTRATION

10_It’s a Draw!

O B J E C T I V E _

I use illustration in many different ways, including

to tell a story and to send a message to the viewer. I feel that

my illustrations are done in a graphic manner instead of a

traditional one. When researching for a project, anything can spark

a concept, which allows me to use my imagination. I use

concepting to create new layouts or narratives that have not been

done before, and often arrive at multiple ideas that I could use.


S O L U T I O N _

Through the use of concepting and imagination, I am

able to create illustrations that can enhance the experience of the

viewer. The stylization of my illustrations is often wonky, flat

and graphic, vintage, and/or playful and silly. I often create designs

for children’s stories and try to redesign characters that I grew

up with. I use many mediums and methods, including letterpress,

printmaking, pen and ink, painting with gouache and watercolor, and

creating vector drawings and other graphics that are strong and bold.

I N S P I R A T I O N _ VINTAGE AND RETRO ILLUSTRATIONS





C O U R S E _ F I G U R E D R AW I N G I N S T R U C T O R _ K A R L J E N S E N S U R FA C E _ C H A R C O A L PA P E R

P R O J E C T _ F I G U R E R E N D E R I N GH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R

S E M E S T E R _ S P R I N G 2 0 0 9 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 5 6 _ 1 5 7


C O U R S E _ S I L K S C R E E N I N S T R U C T O R _ B R A N D I E G R O G A N S U R FA C E _ P O S T E R S

P R O J E C T _ M E R M A I D P O S T E RH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 S E M E S T E R _ S P R I N G 2 0 1 2 1 5 8 _ 1 5 9


C O U R S E _ I L L U S T R AT I O N 1 I N S T R U C T O R _ C A M E R O N WA S S O N S U R FA C E _ PA P E R

P R O J E C T _ O B J E C T N A R R AT I V EH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R

S E M E S T E R _ S P R I N G 2 0 1 0 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 6 0 _ 1 6 1


I N S T R U C T O R _ PA U L A N D E R S S U R FA C E _ PA I N T I N G B O A R D C O U R S E _ B AY A R E A A R C H I T E C T U R E

P R O J E C T _ F O X T H E AT R E PA I N T I N GH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R

S E M E S T E R _ S U M M E R 2 0 0 9 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 6 2 _ 1 6 3


C O U R S E _ F U N D A M E N TA L S O F G R A P H I C D E S I G N I N S T R U C T O R _ S C O T T R A N K I N S U R FA C E _ B O O K PA G E S

P R O J E C T _ D A D A B O O K PA G E SH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R

S E M E S T E R _ FA L L 2 0 0 9 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 6 4 _ 1 6 5


C O U R S E _ L E T T E R P R E S S I N S T R U C T O R _ M A C Y C H A D W I C K S U R FA C E _ P O S T E R

P R O J E C T _ S U N K E N T R E A S U R EH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R

S E M E S T E R _ S P R I N G 2 0 1 1 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 6 6 _ 1 6 7


C O U R S E _ A N A LY S I S O F F O R M I N S T R U C T O R _ K E I H A G A S U R FA C E _ C H A R C O A L PA P E R

P R O J E C T _ F I N E A RT R E N D E R I N GH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R

S E M E S T E R _ FA L L 2 0 0 8 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 6 8 _ 1 6 9


C O U R S E _ P R I N T M A K I N G I N S T R U C T O R _ B A R RY E B N E R S U R FA C E _ R I C E PA P E R

P R O J E C T _ W O O D B L O C K P R I N T SH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R

S E M E S T E R _ S U M M E R 2 0 1 0 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 7 0 _ 1 7 1


C O U R S E _ T Y P O G R A P H Y 1 I N S T R U C T O R _ D AV I D H A K E S U R FA C E _ P O S T E R

S E M E S T E R _ S P R I N G 2 0 1 0 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 7 2 _ 1 7 3

P R O J E C T _ T Y P E D R AW I N GH E AT H E R J O S T M E Y E R _ S U R FA C E D E S I G N E R


T H A N K Y O U _

Thank you to my mom for inspiring my love for art when

I was young, and to my sister, Amber, for showing me that it is

possible to have a design career. Thank you to all my

instructors who have taught me new things, shown me new ways

and inspired me to grow and flourish in my design career.

S P E C I A L T H A N K S T O _

Mom, Amber Jostmeyer, Grandma Betty Boop, Grandpa Ziggy,

Uncle Bruce, Scott Rankin, Christine George, Mary Scott, Chuck Pyle,

Ariel Grey, Sean Connor, Julia Brown, Kei Haga, Cameron Wasson,

Barry Ebner, Macy Chadwick, Sami Saaud

_My Appreciation

D E D I C A T I O N _

For my mom and sister, Amber, who are always there for me.

I would not have made it without you, and I will be forever grateful.


1 7 6 _ 1 7 7


S T U D E N T _ HEATHER JOSTMEYER

C O P Y R I G H T _

COPYRIGHT © 2013 ALL RIGHTS RESERVED.

No part of this publication may be reproduced without

express permission from Heather Jostmeyer.

T I T L E O F B O O K _

Beneath the Surface

S C H O O L _

Academy of Art University

A R E A S O F S T U D Y _

School of Graphic Design + School of Illustration

C O U R S E _

Senior Portfolio

I N S T R U C T O R _

Mary Scott

P A P E R T E X T S T O C K _

Mohawk Superfine

P R I N T E R + B O O K B I N D E R Y _

Blurb.com

T Y P E F A C E S _

Serifa + Frutiger

S O F T W A R E _

Adobe Creative Suite 6

P H O T O G R A P H Y _

Heather Jostmeyer

I L L U S T R A T I O N S + G R A P H I C S _

Heather Jostmeyer

_Details

W R I T E _ hrjostmeyer@gmail .com

E X P L O R E _ cargocollective.com/hrjostmeyer

C A L L _ 707.592.8423


1 8 0 _ 1 8 1

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