Beneﬁciary use The National Lottery - Arts Council of ... Lotto.pdf · The National Lottery common branding guidelines fo r Arts Council of Northern Ireland Beneﬁciary use

The National Lottery

common branding guidelines for

Arts Council of Northern Ireland

Beneficiary use

© National Lottery Commission 2004 The National Lottery common branding guidelines

Beneficiary Basic elements logo format & minimum size

Standard format

Here’s the standard format. We’ve defined the sizes of the Good Causes and distributor logo, and the relationship between them. Please use them exactly like this to keep things consistent.

through the Arts Council of Northern Ireland


Beneficiary standard logo format



9mm

Minimum size To make sure the logo is clear and easy to read, please check the crossed fingers symbol is at least 9mm in height.

1


Beneficiary Basic elements standard exclusion zone

through Arts Council Northern Ireland

Exclusion zone

We have defined an exclusion zone to protect the logo from other graphic elements like type, image boxes or lines. Leave clear space the width of half the crossed fingers on all sides of the lockup.

2


Please try to use the master logo in full colour if you can. If there is some restriction, for example, limited colour printing, then you can use the logo in a single colour or reversed out of a solid colour in white.

WhiteBlack






Master logo

Single colour logos

Beneficiary Basic elements colours

Lottery colours

Pantone Cool Grey 10C0% M0%

Y0% K73%

Pantone2747C100% M90%

Y0% K20%

Arts Council of Northern Ireland colour


Y0% K60%

3


Beneficiary Basic elements logo misuse

The logotype has been specially created so please don’t redraw or alter it at all. These examples are to show you how misusing the logo can affect the impact of the brand.

Please remember to make sure the logotype is:

1. Always in its correct colours (see page 3) or blue, black, grey

or reversed out in white

2. Never rotated

3. Never distorted

4. Never recreated in a different typeface

5. Never used with a different strapline

6. Never used with a different format

of the distributor logo

7. Shown with enough contrast between it and the background

8. Used with the elements in the right place

9. Never separated from the distributor logo

10. Always protected by the exclusion zone

1

4

2

7

65

3

Never place strapline here




through the Arts Councilof Northern Ireland



98



Never place alternative strapline here

10

logo

4


Beneficiary Basic elements dual branding

Sometimes you might need to show that other organisations are associated with the Good Causes beneficiary logo. This diagram will help you get the relationship between the logos right. Please make sure the logo you’re adding is the same size as the Arts Council of Northern Ireland logo. It should never be taller than the crossed fingers symbol.

Logotypethrough the Arts Council of Northern Irelandggthrough the Arts Council of Northern Ireland

5


Beneficiary applications

These pages will show you how to use the Good Causes beneficiary logo on applications.

6


GUITAR

FESTIVAL

2004

JAZZ

ROCK

BLUEGRASS

CLASSICAL

BLUES

FOLK


It’s important to show the beneficiary logo on your literature about National Lottery funded projects. Please make sure you use it no smaller than the minimum size.

Beneficiary applications literature

7


If you need to show one or more non-beneficiary logos together with the beneficiary logo on a publication, please make sure they are all the same size and exactly aligned.

Beneficiary applications multi endorsements

LocalCouncil logo through the Arts Council of Northern Ireland

8


through the Arts Council of Northern IrelandArts Museum

Beneficiary applications internet site

The beneficiary logo should be prominent on the website, for example, you could show it on the homepage. The logo can appear in the logo banner on the same level as the site heading. Please check the crossed fingers symbol is at least 9mm in height so clarity is not lost.

9


Please think about each application in turn. If there is room to use the standard version of the logo, please do. It should be fine for things like signage.

You can also etch the logo onto glass or metal if you think that a printed logo isn’t appropriate.

Beneficiary applications non standardBeneficiary applications non standard

Exhibit description

Gallery

Velit esse molestie consequat

dolore eu feugiat nulla eros et ccumsan et iusto odio dignissimblandit praes

10


Beneficiary high impact logo use

The following pages are to help you use the logo on beneficiary applications when you really need to make an impact.

11


Beneficiary high impact logo format & minimum size

This high impact format is to be used only for times when you need to make a big impact. These tend to be when the logo needs to be at very large or very small sizes. For example, you might need to produce hoardings for a building or put the logo on a badge or pen. Another use could be when the logo will be moving, for example on a television picture.

Beneficiary high impact format

8mm

Minimum size

To make sure the logo is clear and easy to read, please check this format is at least 8mm in height.

12


Beneficiary high impact logo exclusion zone

Exclusion zone

We have defined an exclusion zone to protect the logo from other graphic elements like type, image boxes or lines. Leave clear space half the width of the crossed fingers on all sides of the lockup.

13


Colours

Please try to use the master logo in full colour if you can. If there is some restriction, for example, limited colour printing or white out, then you can use the logo in a single colour or reversed out of a solid colour in white.

WhiteBlack

Master logo

Single colour logos

Beneficiary high impact logo colours

Lottery colours

Arts Council of Northern Ireland colour


Y0% K20%

PantoneCool Grey 10C0% M0%

Y0% K73


Y0% K60%

14


Promotions

If you want to display the logo on promotional applications, please use the high impact format. People will have such a short time to look at it, for example in a fleeting television shot, that it’s important to make an impression quickly.

Please use the high impact version for hoardings, banners and backdrops and so on.

Beneficiary high impact applications large use

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Building name

LOTTERY FUNDED

EXH

IBIT

ION

EXHIBITION

15


Beneficiary high impact applications small use

LOTTERY FUNDED

If you need to use the logo at a very small size, or apply it with embroidery or crude printing, go for the high impact format so it will still be clear.

16

Please feel free to get in touch with us if you have any questions about using these guidelines or need more information.

National Lottery Promotions Unit (NLPU)

Arts Council of Northern IrelandTel: 028 9038 5200

Tel: 020 7211 3994

Documents

Beneﬁciary use The National Lottery - Arts Council of ... Lotto.pdf · The National Lottery common branding guidelines fo r Arts Council of Northern Ireland Beneﬁciary use