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BENEFITS AND CHALLENGES OF IoT
2018 IoTUK survey report
AUGUST 2018
Produced by
BENEFITS AND CHALLENGES OF IoT l 2018 IoTUK SURVEY REPORT2
ContentsSummary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Awareness and SME Investment . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Enterprise IoT Use Cases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
IoT Benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
IoT Challenges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Go-to-market Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Scale-up Challenges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11
BENEFITS AND CHALLENGES OF IoT l 2018 IoTUK SURVEY REPORT
Summary
The Internet of Things (IoT) is moving beyond hype to practical deployments that solve real-world problems.
Digital Catapult, on behalf of the IoTUK programme has conducted a survey of businesses involved in the IoT to get insights into the markets. This report explores our findings.
IoT is being used in a variety of use cases across multiple industries in the UK and UK enterprises are open to doing business with SMEs. Projects are delivering tangible benefits such as improving operational efficiencies and reducing costs, as well as less tangible rewards such as increasing revenues from existing and new products and improving people’s lives. SMEs plan to invest in a number of different areas in order to enhance their solution and expand their product line.
However, there are still difficulties to be overcome in getting IoT projects off the ground. SMEs with IoT products and solutions are struggling to recruit staff with the right technical skills; enterprises point to security issues as a barrier to adoption. The financial hurdles are considerable as SMEs and enterprises alike must justify the cost, rationalise the return on investment (ROI) and prove the value of each project, which will in all likelihood be competing for budget with other proposed expenditure.
At the same time, like any young and growing company, IoT SMEs face a raft of challenges related to scaling their business, from operational issues to managing cash flow and finding routes to market.
Introduction
In January 2018, as part of the IoTUK programme, Digital Catapult conducted an online and phone survey among 214 UK companies, comprising 110 SMEs (with 250 employees or less) and 104 enterprises.
The breakdown of participant numbers for the survey were as follows:
ONLINE PARTICIPANTS . . . . . . . . . 177
TELEPHONIC PARTICIPANTS . . . . . 37
The criteria for inclusion were:
●● The SMEs must currently or plan to supply, sell or manufacture IoT technology . We asked them about the key challenges they face scaling their business and getting customer projects off the ground and, as well as the benefits their solutions deliver to customers .
●● The enterprises must currently use or plan to use IoT technology . We asked them about the problems they face getting IoT projects off the ground and the benefits they are already achieving, or hope to achieve, through their IoT deployments .
Sources were given multiple drop-down answers. All percentages quoted in this report refer to the survey. We also conducted in-depth phone interviews with four UK SMEs to gain greater detail and insight around the issues: enModus, Pavegen, SPICA Technologies and Vivacity Labs. These interviews provided qualitative information and results were not included in the survey data. Details can be seen on the following page.
3
BENEFITS AND CHALLENGES OF IoT l 2018 IoTUK SURVEY REPORT4
Awareness and SME Investment
Unsurprisingly, IoT awareness has grown considerably in the past three years, and investment in IoT is expected to increase in the next three years. Over half (56%) of SMEs expect their investment in IoT will rise in that period, 10% of them saying it will increase substantially.
SMEs plan to invest in a number of key areas to support the sale, supply or manufacture of their IoT solutions. Security heads the list of top-three priorities, cited by 48%
of SMEs although only 12% said it would be their number
one priority. Investment will be directed to improving the
product in a number of areas, such as the hardware
used in the solution and integration with other platforms,
services and solutions. But SMEs are not just planning
to invest in the technology behind and supporting their
product: 37% plan to invest in improving their employees’
skills and 35% in partnerships.
ENMODUS is based in Chepstow. The eight-year-old company has around 25 employees and provides smart-connected lighting and connected energy solutions for industrial, commercial and retail buildings. The primary focus is on energy savings. enModus also collects measured, sensed and telemetry data from the buildings and equipment in the buildings. The data is visualised in its cloud platform to provide insight to drive operational efficiencies, such as automating certain processes, and make buildings healthier and more comfortable for occupants with the goal of improving productivity.
VIVACITY LABS is based in London and was founded in late 2015. In 2017, it increased its workforce from 10 to nearly 30. Vivacity extracts data from video feeds gathered by smart sensors deployed on existing infrastructure, and uses machine learning to detect and classify different users. It then gains insight from the data to learn how traffic (vehicle or pedestrian) is flowing. It has road transport, rail management and smartcity applications.
PAVEGEN based in London, has developed a smart-flooring system that converts footsteps into off-grid energy that can be used to power a wide range of applications, from lighting and air quality sensors to interactive advertising campaigns. Pavegen tracks footfall data to provide insight into people movements and consumer behaviour and patterns. It has also developed a digital platform that provides rewards to users of the pavements via their smartphones and generates permission and relationship data. Pavegen has completed over 200 projects globally in places like public spaces, shopping centres, train stations and airports, in countries as diverse as Australia and Kazakhstan.
SPICA TECHNOLOGIES was set up in Birmingham in 2014 and has 15 employees. It targets the facilities management market with sensor-driven solutions that provide real-time contextualised data on building conditions including CO2 levels, temperature, lighting and occupancy. The aim is to improve the health, wellbeing and productivity of those in the buildings. There is also customer demand around compliance, as well as opportunities for cost reduction. It is a technology partner in the CityVerve (cityverve.org.uk) smart city and IoT demonstrator in Manchester.
www .enmodus .com
www .vivacitylabs .com
www .pavegen .com
www .spicatech .co .uk
BENEFITS AND CHALLENGES OF IoT l 2018 IoTUK SURVEY REPORT
SME Investment Plans for Next 3 Years
Enterprise IoT Use Cases
The phone interviews provided useful insight into planned investment. While the sources outlined different priority areas, there was a common underlying theme of spending to enhance and extend their product offering. enModus is investing to identify further applications for its technology and will develop bridges to deliver those propositions to provide greater value to the customer. Pavegen is investing to reduce the price and increase the efficiency of its technology, as well as to boost the granularity and complexity of its data offerings. It is also looking at other technologies that can sit alongside or be integrated into its solution. SPICA is focusing investment on deriving greater value from the data it collects. It is looking to hire people who understand how to interpret the data, figure out what that data means from the business point of view, and communicate that to the customer so they can act on the results. Vivacity is researching where to take its technology next to unlock more benefits from the system and make it a more marketable product.
IoT hardware and ‘raw data’ are increasingly being
viewed as a commodity . We need to go up a level in terms
of the value we provide and deliver insights that are truly
meaningful . We will either build that advanced capability
ourselves or acquire non-technology industry expertise so
that we will be able to deploy the hardware, collect the
data and wrap it with a service to provide advanced end-
to-end solutions .
Paul Collins, Founder and Managing Director, SPICA
Another theme was investing in sales channels. Vivacity’s biggest investment in the short term will be to increase sales resources to generate more leads, while it is also in the very early stages of investigating international expansion. The next step is to explore the costs of conducting feasibility studies to identify the potential demand and specific legal and commercial
requirements of doing business in particular markets. enModus has built up a network of channel partners interested in taking its technology to market but has found they aren’t evangelising it to potential end users. It is therefore investing to increase market awareness around the technology and what it can do, in the expectation this can pull demand to its channel partners. It is also investing heavily in acquiring international certification standards to support demand coming from certain strategic partners.
Enterprise IoT Use Cases
Enterprises are already using or planning to use IoT for a wide range of use cases, with asset management and telematics clearly dominant to track and monitor vehicles, equipment and other physical assets so that they can be optimally deployed and enable applications like predictive maintenance.
A surprising result was the large number of enterprises looking at IoT to enhance the customer or citizen experience by delivering better and cheaper services more quickly. Responses came from enterprises in a wide range of industries. Insurance and retail banking are obvious markets to benefit, but sectors such as logistics and transportation also showed noteworthy interest.
A number of different people-related use cases are of interest to enterprises: crowd monitoring and management, for example, to monitor and automatically deploy field personnel; people and animal tracking through wearables and other means, such as monitoring the safety of personnel in hazardous conditions or tracking customer movements in a retail environment. Health applications involve monitoring of patient health and wellbeing, either individually or in groups.
Secu
rity
Hardware
Integra
tion
People
skills
Partn
ersh
ips
Run-ti
me
managem
ent
Ongoing tech
nical
mainten
ance
User in
terfa
ce
60
50
40
30
20
10
0
Perc
enta
ge
60
50
40
30
20
10
0
Perc
enta
ge
Asset
managem
ent/
telem
atics
Enhance
d exper
ience
Building m
anagemen
t
Envir
onmen
tal m
onitorin
g
Equipm
ent p
roce
ss/
managem
ent
Smart
paymen
ts
Crowd m
onitorin
g/
managem
ent*
People/
animal tr
acking
Smart
mete
ring
Smart
city i
nfrastr
ucture
Teleh
ealth
Infotainm
ent/s
mart
signage
5
BENEFITS AND CHALLENGES OF IoT l 2018 IoTUK SURVEY REPORT6
IoT Benefits
The survey results show a welcome correlation between SME perceptions of the key benefits their IoT solutions enable their customers to achieve, and the value enterprises have already gained or hope to gain by deploying IoT.
Enhanced insight decision making and increasing revenues from existing products and services top the list of key current benefits, with the same importance attached to each by both SMEs and enterprises. SMEs rank increasing revenues from new products and services, reducing costs and increasing convenience slightly ahead of enterprises, while the latter put greater emphasis on improving operational efficiencies and risk mitigation.
This is an encouraging sign that SMEs are successfully targeting their products to meet enterprise needs but drilling down into the results uncovers a degree of disconnect. The widest discrepancy concerns cost reduction, which 18% of SMEs cited as the current number one benefit but was identified by half that many enterprises as such and was way down the list of the benefits they had either achieved or expected. Looking ahead three years, both SMEs and enterprises expect cost reduction to lessen in importance as a benefit, but SMEs still put it further ahead than enterprises.
The phone interviews confirmed the survey findings. Only one source said cost savings was the top benefit of their solution, but three of the four said it was in the top three. However, it is clear that these SMEs aren’t indiscriminately touting the cost reduction angle to their solution, but that it is a specific targeted benefit of their particular product or service. This is backed up when
considering the enterprise responses: 60% or more of enterprises engaged in the automotive, healthcare, and communications & IT sectors ranked cost reduction as a top-three benefit, while nearly 40% of energy sector sources said it was the number one benefit.
Another area worth highlighting is risk mitigation, which 34% of enterprises called out as a top-three benefit compared with 29% of SMEs. Again, further investigation of the survey results highlights that risk mitigation is of greater importance to specific verticals: 50% of transportation sector sources said it was the top benefit, while 63% of logistics, 58% of financial markets and 50% of manufacturing sector sources said it was a top-three benefit.
Top-Three Benefits of IoT
#1 Benefit of IoT
Enhance
d insig
ht
and dec
ision-m
aking
Increase
d reve
nues
from
exist
ing pro
ducts
Cost re
duction
Impro
ved oper
ational
effici
ence
s
Increase
d reve
nues
from
new p
roducts
Increase
d conve
nience
Life e
nhancing
Risk m
itigatio
n
50454035302520151050
Perc
enta
ge
SMEs Enterprises
Enhance
d insig
ht
and dec
ision-m
aking
Increase
d reve
nues
from
exist
ing pro
ducts
Cost re
duction
Impro
ved oper
ational
effici
ence
s
Increase
d reve
nues
from
new p
roducts
Increase
d conve
nience
Life e
nhancing
Risk m
itigatio
n
25
20
15
10
5
0
Perc
enta
ge
SMEs Enterprises
BENEFITS AND CHALLENGES OF IoT l 2018 IoTUK SURVEY REPORT
Increasing revenues from existing products and services is a current top benefit identified by both SMEs and enterprises, but enterprises place greater importance on it moving forwards than SMEs. And while the headline numbers show SMEs believe that increasing revenues from new products and services is a greater benefit currently than enterprises, far more of the latter consider it the top expected benefit – 17% of enterprises versus just 9% of SMEs. That gap narrows looking ahead, as enterprises rank it as the number one benefit in three years while SMEs put it behind improving operational efficiencies.
A surprising result was the importance given to the life-enhancing benefits of IoT, i.e. delivering a real or perceived positive benefit to an individual’s life. While only a small proportion of SMEs and an even smaller number of enterprises said it was the number one benefit either now or would be in the future, both expect
it to rise in importance. Even more intriguing was that responses weren’t limited, as one might expect, to those in the healthcare sector. Enterprises in sectors as diverse as insurance, energy and manufacturing highlighted the life-enhancing aspect of their IoT projects.
IoT Challenges
There is a raft of challenges faced by SMEs getting their customers’ IoT projects off the ground and by enterprises implementing their own IoT projects. A key area of concern for SMEs is the ability to build the necessary expertise to manage and benefit from the solution, cited by just under half of all SMEs surveyed as being a top-three challenge. Notably, enterprises also struggle in this regard and both consider it will still be a problem in three years’ time, indicating a shortage of skillsets that is not expected to be alleviated in the short term.
#1 Benefit of IoT in 3 Years
Top-three Challenges in Deploying IoT
Enhance
d insig
ht
and dec
ision-m
aking
Increase
d reve
nues
from
exist
ing pro
ducts
Cost re
duction
Impro
ved oper
ational
effici
ence
s
Increase
d reve
nues
from
new p
roducts
Increase
d conve
nience
Life e
nhancing
Risk m
itigatio
n
25
20
15
10
5
0
Perc
enta
ge
SMEs Enterprises
Building ex
pertis
e
Provin
g the v
alue
Inflexib
lity/
procu
rem
ent/l
egal
Secu
rity
Secu
ring b
udget
Priva
cy
Tech
nology
Justi
fying co
st and RO
I
Internal c
o-ord
ination
60
50
40
30
20
10
0
Perc
enta
ge
SMEs Enterprises
7
BENEFITS AND CHALLENGES OF IoT l 2018 IoTUK SURVEY REPORT8
Enterprises highlight resolving security concerns as a significant challenge in advancing their IoT projects, an opinion not shared by SMEs: 22% of enterprises said it was the number one hurdle at present compared with 10% of SMEs. The issue moves further up the stack for SMEs in the short term but, while it will still be a concern, it will wane in importance for enterprises. The disconnect between the two extends to the issue of addressing privacy concerns. In all three metrics, enterprises place greater importance on this issue than do SMEs. The implication is that SMEs can do more to help their enterprise customers overcome security and privacy concerns.
However, this interpretation doesn’t give the whole picture. None of the sources interviewed by phone indicated security or privacy were a challenge for them. Two were asked specifically about the issues and the responses were illuminating. Both said they were very aware how high a priority security is for companies and had therefore directed considerable time, energy and money to making sure their solution was secure and in communicating that to their customers.
“Everyone is concerned about security and rightly so . We
have put a lot of thought and effort into the security of
our solution and we have engaged external consultants
to help audit our end-to-end security processes . We will
continue to focus on security because it is a critical issue
for any IoT application .”
Paul Collins, Managing Director, SPICA
Some problems relate to the size of the organisation. Enterprises struggle more with internal coordination issues than the smaller, more nimble SMEs, and the expectation is that this will continue to be an obstacle going forwards. SMEs rate inflexibility or other issues related to procurement channels or legal problems as
their number one challenge at present. However, they expect this will improve in the coming three years.
The phone interviews revealed that procurement issues are more nuanced than simply the need for large organisations to relax procurement policies to make it easier to engage with SMEs, and that SMEs will be better equipped to navigate the complexities of doing business with corporates as they grow. Enterprises are already willing to compromise on procurement requirements if the SME’s technology is something they can’t buy anywhere else or if the benefits outweigh concerns about the size of the organisation. Once the technology is proven, it can be relatively straightforward for an SME to become an approved supplier, particularly if they have a sponsor within the organisation or industry.
On the more negative side, IoT often involves a new way of thinking and service delivery, and overly prescriptive tender requirements can exclude new technology. Peter Mildon, Co-founder and Chief Operating Officer at Vivacity, wants to bid on a tender whose goals perfectly match what their technology delivers, but which stipulates specific technologies and delivery mechanisms. He has the option of applying speculatively or, a more likely scenario, partnering to offer the proscribed solution, which will counteract Vivacity’s two key selling points. He says:
Some re-education is needed in the market so people know
what technology is available and what is now possible, to
remove these kinds of barriers . We need outcome-driven
and not solution-driven procurement activity .
Unsurprisingly, cost issues present challenges for both SMEs and enterprises. Proving the value of their solution is a problem for SMEs in particular, while both cite difficulties in securing budget despite having proved the ROI, as well as justifying the overall cost
#1 Challenges in Deploying IoT#1 Challenge in Deploying IoT in 3 Years
Building ex
pertis
e
Provin
g the v
alue
Inflexib
lity/
procu
rem
ent/l
egal
Secu
rity
Secu
ring b
udget
Priva
cy
Tech
nology
Justi
fying co
st and RO
I
Internal c
o-ord
ination
25
20
15
10
5
0
Perc
enta
ge
SMEs Enterprises
Building ex
pertis
e
Provin
g the v
alue
Inflexib
lity/
procu
rem
ent/l
egal
Secu
rity
Secu
ring b
udget
Priva
cy
Tech
nology
Justi
fying co
st and RO
I
Internal c
o-ord
ination
181614121086420
Perc
enta
ge
SMEs Enterprises
BENEFITS AND CHALLENGES OF IoT l 2018 IoTUK SURVEY REPORT
and ROI. IoT projects can be capital-intensive and may require a step-change in organisational thinking and business transformation. They will be competing for capital with other projects that may be easier for management to understand and quantify. And while the cost of a solution may be easy for the vendor to justify based on cost savings or other quantitative measures, there may be other less tangible benefits that are more difficult to prove.
Right now our biggest competitor isn’t anybody else in the
market, it’s internal capital competition . The MD has to
decide where best to invest the working capital . Is that in
an energy reduction programme with a 2-year ROI or in
new production equipment that will improve productivity
in the longer term?
John Wanklyn, VP Sales and Marketing, enModus
Interestingly, two of the SMEs interviewed by phone indicated they were exploring alternative finance options to provide an opex-based alternative to a big capital outlay.
I think the capital cost of hardware can put people off,
so we are committed to looking at ways in which we can
incorporate hardware costs into multi-year subscription
contracts . Having access to finance or being able to
partner to do that would really help .
Paul Collins, Managing Director, SPICA
Go-to-market Strategy
The survey provides positive news for SMEs in that 67% of enterprises will consider buying an IoT solution, or part of a solution, from an SME in the next three years. But some SMEs may miss out on this opportunity unless they rethink how they present themselves to the market. Enterprises have a clear preference for buying from a private partnership (47%) or consortium (23%), while many SMEs present themselves as a single vendor.
Just 13% of enterprises said they prefer to buy IoT services or solutions from a single vendor, below the option of building a solution internally (17%). Highlighting the gulf between the two, 46% of SMEs said they present themselves as a single vendor, 35% of which said it was the only way they go to market. Encouragingly, 52% of SMEs present themselves as a private partnership, and for 37% this is their sole means to market, but more need to take this approach if they are to win enterprise business.
Not surprisingly, enterprises consider a wide variety of factors when selecting vendors for their IoT
deployments. The number and quality of staff available to work on the project is the most important criteria but, while the vendor’s size and reputation plus previous experience in similar projects or industries are important, they fall further down the list than other considerations of a more technical nature.
On the technical front, vendor-owned IoT cloud platform services are highly desirable to support the product and deliver a complete end-to-end solution. Perhaps surprisingly, ease of integration is important, but not vital.
Our cloud platform is massively important to our
customers . It’s a key part of our end-to-end solution
delivery and continues to be a significant part of our
investment in technology development . The ability to
consolidate all the data and take advantage of cloud
computing, analytics, etc . is a big part of our vision and
value to the customer .
John Wanklyn, VP Sales and Marketing, enModus
Underlining the reluctance to rely on a single vendor, enterprises are looking for an associated ecosystem around the IoT deployment. By working as part of a partnership or wider ecosystem, SMEs can not only cater to enterprise ecosystem requirements but also address other considerations such as the availability of staff, geographic support, cloud platform services and professional services.
Scale-up Challenges
SMEs have a whole host of challenges they must meet in order to scale their business, at the same time as developing and getting their solution to market. The surveyed SMEs highlighted operational issues as their
Enterprise Criteria for IoT Vendor Selection
40
35
30
25
20
15
10
0
Perc
enta
ge
Staff
Geogra
phic su
pport
Complet
enes
s of s
olution
IoT cloud p
latform
servi
ces
Producti
sed so
lution
Profes
sional s
ervic
es
Ecosy
stem
Prev
ious exp
erien
ce
Size a
nd reputa
tion
Ease
of integ
ratio
n
9
BENEFITS AND CHALLENGES OF IoT l 2018 IoTUK SURVEY REPORT10
number one bugbear, although it moved further down the stack when considering the top-three challenges combined. For those sources, promoting the brand and managing cash flow were the main drag on their business.
However, this finding wasn’t backed up by those SMEs giving in-depth interviews, which all said the ability to hire and retain talent was their number one or two challenge. One source located in London and another in Birmingham outlined particular difficulties in hiring people with the right skills in highly technical areas such as data analysis or machine learning, although Chepstow-based enModus finds this less of a problem given its proximity to the Cardiff/Bristol technology cluster. Two of the four said Brexit and tighter immigration controls were a concern, and all expect the problem will persist until they are at the stage where they have large teams in place.
Far and away the biggest challenge is recruitment,
particularly in the tech sector in London at the moment
where the big US Silicon Valley companies are setting up
research bases. We have had to invest a large amount
of resource to find top quality developers. I suspect it will
continue to be a challenge, particularly given the current
climate on stricter immigration.
Peter Mildon, Co-founder and Chief Operating Officer, Vivacity
The problem isn’t limited to the recruitment of technical or engineering staff but encompasses the gamut of people needed to win and deliver a project, from pre-sales and sales through to project management and installation. The issue is that the technologies are new, the products and solutions are often highly specialised, and deployments can be complex or part of a wider project. As such, it can difficult for SMEs to brief recruiters on their specific requirements, which don’t fit into standard skills buckets.
Our biggest challenge is finding the best people across
different skillsets so we can grow our team to meet
increasing demand. It’s a new technology and a new
industry so there is no established way to find people.
Alex Johnson, Head of Communications, Pavegen
There were other differences between the surveyed and interviewed contributors. While 40% of the surveyed SMEs said finding partners and channels to market was a top-three challenge, none of those interviewed in depth said they had issues in this regard. In fact, two said the uniqueness of their technology and the benefits it delivers draw in interest from potential partners.
Scalability Challenges for SMEs
Operatio
nal
Secu
ring in
vestm
ent
Brand p
rom
otion
Managing ca
shflo
w
Secu
ring ta
lent
Supportin
g clien
ts'
ROI c
alculatio
ns
Finding p
artner
s
and channels
to m
arket
Gaining acc
ess
to overse
as marke
ts
50454035302520151050
Perc
enta
ge
Top 3 #1
BENEFITS AND CHALLENGES OF IoT l 2018 IoTUK SURVEY REPORT
Conclusion
The survey and interviews provide welcome news that investment in IoT in the UK is on an upward trend, and that SMEs are well placed to benefit from enterprise IoT projects. However, there are some key areas some SMEs would do well to address if they are to make the most of the market opportunity:
●● Ensure you have given sufficient attention to the security of your product/solution as well as any potential issues around data privacy and communicate this to potential customers clearly and early on in the process .
●● Consider building out partnership opportunities to go to market rather than presenting yourself as a sole vendor . Enterprises are much more willing to buy from a partnership or ecosystem than a
single supplier, and a partnership approach may also help overcome other considerations such as staffing or the completeness of the solution .
●● Spend time to fully brief recruiters on your product and the specific talents and skillsets you need, not just in terms of technology but in bringing a new technology and product to market and being able to deliver a project through to completion .
●● Don’t be afraid to bid on a tender that might at first glance rule out a company of your size or your specific solution . Enterprises are willing to do business with and relax procurement rules for SMEs able to deliver a unique and/or valuable solution and may not be aware that your technology could be a new way to address the problem .
11
Digital Catapult, 101 Euston Road, London, NW1 2RA
IoTUK.org.uk • [email protected]
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