BAC COMPANY PROFILE
1
Name of the Company: Berjaya Auto Company (BAC) Vision: BAC aims
to achieve long-term, stable growth in harmony with the
environment, the environment, the global economy, the local
economy, and the local communities it and stake holder. Mission:
BAC seeks to more prosperous society through automotive
manufacturing. BAC is committed to be the best Automotive Parts
Distributions Providing the highest quality service available while
creating value for our customer. Strategy: Together we innovate:
BAC for strategic principle describe the fundamental priorities
requires to reach its long term business objectives to become one
of the top car companies distributers in the world. Follow
innovation where its leads: -pursue top quality, internally and
externally balanced with service need and commercial potential.
Retain the value innovation -develop projects ourselves and seeks
partners when necessary to maximized value. Control destiny and
retain independence. Excel is sales and marketing - BAC is
expanding innovate commercial capabilities to new customers and
regions. Manage alliances, putting the product first. Drive core
values together. - BAC is focusing culture of innovation, trust and
teamwork, open communication, and result driven. BAC has set is to
supplier vehicles and mobility society in which people can live
with a sense of safety, peace of mind and comfort. For the
community age of ITs and ubiquitous network society. Objectives:
The objectives of BAC Company is to attain holistic perfection and
to absorb all evolutionary innovations and technological up-
gradations in the services industry keep a leading place and
winning laurels has become a healthy habit BAC. Distribution of
world class brand by a young company is accreditations. We are
legitimately proud as these accreditations. We are not more were
symbolic tokens buts a seal of confidence reposed on BAC
professionalism and we will live up to their expectations. Goals:
BAC goals are high- level statements that provide the overall
context for what the projects accomplish. Lets look one of the BAC
goals of a project is trying to accomplish. Lets look at an example
and some of the characteristics of a goal statement. One of a goal
of BAC project might to be increase the overall satisfaction levels
of levels of for clients calling to the company helpdesk with
support needs. BAC goals are in high level, it may take more than
needs.
Industry Profile: 2
Automotive Industry a) i) BAC Group of companies, Malaysia
largest to prestigious importer of luxury automobile was originally
founded in 1979. As the main importer and distributor of
automotives brands such as Ferrari, Mercedes Benz but to name a
few. BAC has all grown into one of todays leading conglomerates in
Malaysia. In future the success of it automotive business it has
since diversities into a variety of prominent industries which
includes property development, hospitality, food beverages, service
centre, insurance, and so on. ii) BAC ambitions are still high as
we are ready to set our sights on building a global presence.
Leveraging and diversity, we continue to push the boundaries of our
success up upping the ante and mastering the standards of
excellence in each of our businesses in the respective industries.
We believe that building a global brand presence does not happen
overnight, but through small successive achievements aimed at
creating recognition and respect. With respect we can foster
international relationship that can transcend national borders and
become an example of Malaysian branding business excellence. b) Our
heritage y From our humble beginnings as a used and reconditioned
can trader, the BAC brand has just begun to grow and asserts its
business, expanding within the Malaysian automotive market as the
opportunity for trade in particular niche was booming. This market
the foundation of BAC group as they then moved on to acquiring
import any distribution rights to some of the best brands in the
automobiles industry. The key of their successful trade lies in
their ability to meet the high standard of showcasing each
individual automobile brand and creating the experience necessary
to entice and deliver the brand experience to experience to their
customer in essence that reflects the quality of service or product
through perseverance, professionalism and dedication, transforming
this principal into total customer satisfaction. c) Our Legacy y
Today, the BAC group Companies is conglomerate with various
investment in several industries. With more than 30 companies under
its umbrella, the BAC company its synonymous with luxury cars and
its maintenance and accessories but also a prestigious of
achievement in food industries such as Cafs De Dolce. y The legacy
that is BAC will continue to meet international and customer
standard, creating a cornerstone of branding excellence in products
and service as one of Malaysia is leading conglomerate.
Contact Details: 3
Name Ang Wei Jian
Position CEO
Contact No. 012-6601111
E-Mail [email protected]
State - Selangor - Kelantan - Pahang - Wilayah Persekutuan -
Pulau Pinang - Johor Bahru - Melaka - Perak - Perlis -Negeri
Sembilan -Terengganu - Kedah
Subhashini Ranjanthran Norman Ong Kian Hin Wong Kit Mai Hamizah
Binti Othman
Marketing Manager
012-6600975
[email protected]
Chairman Finance Manager Customer Service Manager
016-6767880 016-9954409 012-6010301
[email protected] [email protected]
[email protected]
Location Details: Berjaya Auto Company Sdn Bhd Bangunan
Metropolitan, No.11, Jalan Ampang, Off Jalan 55100 Kuala Lumpur.
Telephone: (603) - 23822828 Fax: (603) - 23822838 Website:
www.berjayauto.com E-Mail: [email protected] Customer Service
Hotline: (603) - 23822900 (603) - 23822901 (603) - 23822902 (603) -
23822903 (603) - 23822904 Location Map:
Branches: 4
State Perlis
Address G-F88, Ground Floor, Perlis Shopping Centre, Jalan
Sultan Ismail, 01007 Kangar. G-23, Ground Floor, City Plaza, Jalan
Tengku Ibrahim, 05000 Alor Setar. Lot F-40, Ground Floor, Sunway
Carnival Mall, Jalan Todak Pusat Bandar Jelutong, 11700 Penang. Lot
F57, Ground Floor, Kinta Shopping Centre, 2, Jalan Teh Lean Swee
Off, Jalan Sultan Azlan Shah Utara, 31400 Ipoh. Lot LG1.123 Lower
Ground One, Sunway Pyramid, 3, Jalan PJS 11/15 Bandar Sunway, 46150
Petaling Jaya Selangor. LG26, Lower Ground, AEON Taman Equine,
No.2, Jalan Equine, Taman Equine Bandar Putra Permai, 43300 Seri
Kembangan, Selangor.
Office Number Tel: (604) 977 3188
Fax Number Fax: (604) 977 3189
Kedah
Tel: (604) 734 8267
Fax: (604) 734 8269
Penang
Tel: (604) 398 1013 / 15
Fax: (604) 398 1024
Perak
Tel: (605) 548 1381 / 1517
Fax: (605) 548 2737
Selangor
Tel: (603) 8945 0513
Fax: (603) 8945 0519
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Kuala Lumpur
L1-27, Cheras Leisure Mall, Taman Segar 6-1/2 Miles, Jalan
Cheras, 56100 Kuala Lumpur. Lot 01, Ground Floor, Terminal One
Shoping Plaza, 20B, Jalan Lintang, 70200 Seremban. Lot F65, Ground
Floor, AEON Bandaraya Melaka Shopping Centre, No.2, Jalan Lagenda,
Taman I-Lagenda, 75400 Melaka.
Tel: (603) 9132 2435 / 37
Fax: (603) 9132 2443
Seremban
Tel: (606) 761 4823
Fax: (606) 761 4831
Melaka
Tel: (606) 286 7272 / 81
Fax: (606) 286 7258
Johor
JLot G01, Jusco Tebrau City Shopping Centre, Taman Desa Tebrau,
81100 Johor Bahru.Lot 1.22 Ground Floor KB Mall PT, 101 & 102
Jalan Hamzah, Section 16, 15050 Kota Bahru. Lot 6490, Jalan
Kemaman-Dungun, 24200 Kemasik Kmaman, Terengganu.
Tel: (607) 354 2868 / 1868 / 4868
Fax: (607) 354 1943 / 0428
Kelantan
Tel: (609) 747 6744 / 46
Fax: (609) 747 6639
Terengganu
Tel: (609) 864 2212 / 2232
Fax: (609) 864 2212 / 2234
Pahang
G.01, Parkson Grand Berjaya Mega Mall, Jalan Tun Ismail Sri
Dagangan 25000 Kuantan.
Tel: (609) 508 2068
Fax: (609) 508 2078
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Introduction to Management Management Function: yPlanning -BAC
is ongoing process of developing the business mission, objectives
and determining how they will be accomplished planning includes
both the broadest view of the organizing. -Example: a) Defining
goals, establishing strategy, and developing plans to coordinate
activities. b) BAC tactic for accomplishing a specific goal.
yOrganizing -The managers is responsible for arranging and
structuring work to be accomplish the organizations goal. -BAC
establishing the internal organization structure. -BAC focus is on
division coordination and control of tasks and the flow of
information within in the organization. -The function that BAC
managers distribute authority to job holders. yLeading -Motivating,
leading BAC workers or any other actions involves in dealing with
people. -Example: BAC managers motivate subordinates, help resolve
work group conflicts, Influences individuals or teams as they work,
select the most effective communication channel, or deal in any way
with the employee behavior issue, they are leading. yControlling
-BAC fourth steps process of establishing performance standards
based on the BAC Company objectives measuring and reporting actual
performance comparing it and taking corrective or preventive action
as necessary.
Managerial Roles: 7
Role Interpersonal Figurehead
Description Symbolic head; BAC obliged to perform a number of
routine duties of a legal or social nature. Responsible for the
motivation of subordinates; responsible for staffing, training, and
associated duties. Maintains self-develop network of outside
contacts and informers who provide favors and information.
Examples of identifiable Activities Greeting visitor; signing
legal documents.
Leader
Performing virtually all activities that involve
subordinates.
Liaison
Acknowledging mail: doing external board work; performing other
activities that involve outsider.
Informational Monitor
Seeks and receives wide variety of internal and external
information to develop through understanding of organization and
environment. Transmit information received from outsider of from
subordinates to members of the organization. Transmit information
to outsider on organizations plans, policies, actions results, etc.
Search organization and its environment for opportunities and
initiates improvement projects to bring about changes Responsible
for corrective action when organization faces important, unexpected
disturbance. Responsible for the allocation of organization
resources of all kindsmaking of approving all significant
organizational decisions.
Reading periodicals and reports; maintaining personal
contacts.
Disseminator
Holding informational meetings; making phone calls to relay
information. Holding board meetings; giving information to the
media
Spokesperson
Decisional Entrepreneur
BAC organizing strategy and review session to develop new
programs.
Disturbance handler
Organizing strategy and review session that involve disturbance
and crises. Scheduling; requesting authorization; performing any
activity that involves budgeting and the programming of
subordinates work. Participating in union contract
negotiations.
Resource allocator
Negotiator
Responsible for representing the organization at major
negotiations.
External environment of BAC:
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Global geographical: y Structure with subsidiaries y Influence
significantly y Product and services y Four dimensions - political
/legal; economic; social; and technology component. Economic
component y Profitable automotive company y In market price - BAC
Company are selling the cheaper rather than other companies such as
Honda and Toyota. Social component y Threw out the late 90s to the
present BACs sales have steadily increase in HONDA and TOYOTA. The
reason for this increase in sales was the negative reputation of
the high prices of the others branded company. Thus, the belief
value from the customer to our company is increases and the
population increases too. Political component y Financial burdens
and retirement and pension plan. y Progress toward the passage
laws, platforms of political parties. y (Sometimes) predisposition
of candidates running for office. y Beside, BAC changes in
employments laws on working hours. Technology component y changing
technological trends. y BAC Distributing System. y The motto of THE
TRUTH MEAN OF LUXURIES. y Keep costs low and use technology to stay
ahead of our competition. The changing external environment y
Costumers develop new needs and wants. y New competitor enters a
market. y A world or country event happen y Government introduces
new legislation y Example - increase minima wage.
Internal Environment
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-
BAC company have cooperation with of communication network with
maxis and taking contract above 3 years Have relation connection
with Telecom Malaysia (TM) BAC will choose one of the staff that
perform well, have good presentation to send them for training and
practices about communication and profession. Will ascend the
salary of the half year and end of the year to the staff and given
discount for buying company product. The lack of labors are no
entertainment with family; and work six days per week The products
of BAC sell with the slogan Safety No. 1. Thus, the productivity
BACs product is high. BACs market segmentation Ground floor
(showroom) 1ST floor (showroom) 2nd floor (cafs) 3rd floor
(accessories) 4th floor (workshop) 5th floor (management)
Social responsibility: Consumer Provide the safety product.
Provide good services. Respect their opinion. Firms Actively
involve yourself in all staff meeting and BACs product program.
Maintain a healthy relation with all the staff members and
customers Carry and administrative duties relevant to your position
in the company Government Maintain the security and public order.
Play a vital role in developing an economic security in the
society. Preventing the undermining of the nations currency of the
country. Establishment of social security that related to economic.
Investor Treated in a fair, ethical, and respectful manner. Receive
accurate and clear statement of account (detailed, transactional
information.) Provide clear descriptions of policies and practices
for protecting the privacy of non-public, personal information.
Employees To acquire relevant professional education and training
to get right concept of serving. Pay the salary at the right time.
Giving them the over-time salary. Organization Structure:
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Complexity y BAC Company activities within the organization are
differentiated - Horizontal differentiation - Differentiation
between units based on the orientation of members the nature of
tasks they perform and their education and training. - Vertical
differentiation - Number of hierarchical level in BAC - Spatial
differentiation - Location of BAC office (ex: facilities and
personnel are geographically distributed) Formalization y BAC
Company extent to which jobs within the organization are
specialized. y BAC is the extent to which rules and procedures are
written out and enforced. Those organizations with high
formalization, bureaucracies, have strict enforcement of many set
written rules and regulations. Organizations with low
formalization, like organized anarchies, have very few, if any,
written rules, and have a looser organization that is less stable.
Centralization y Finally centralization is defined by how power is
distributed throughout the BAC organization. This is based on
several issues: size, technology, and environments. The
relationship between size and centralization is complex. Some
research suggests that the larger the organization the more stress
is put upon upper management and thus leads to the delegation of
power to subordinates. However this delegation is based on rules
and structured procedures, so in general larger size is linked to
high levels of centralization of power. Centralization of power in
an organization that uses specialized technologies delegates power
to experts, but still maintain the bulk of authority for high level
management. The environment BAC organization functions in is very
important in the structure. Issues like competition, physical
environment, distribution of services or products, staff
availability, and material acquisition all impact the functioning
and structure in BAC organization.
Type of Organization Structure:
y
y
BAC Company is using Bureaucracy structure is the combined
organizational structure, procedures, protocols, and set of
regulations in place to manage activity, usually in large
organizations. As opposed to adhocracy, it is often represented by
standardized procedure (rule-following) that guides the execution
of most or all processes within the body; formal division of
powers; hierarchy; and relationships, intended to anticipate needs
and improve efficiency. A bureaucracy traditionally does not create
policy but, rather, enacts it. Law, policy, and regulation normally
originates from a leadership, which creates the bureaucracy to
implement them. In practice, the interpretation and execution of
policy, etc. can lead to informal influence - but not necessarily.
A bureaucracy is directly responsible to the leadership that
creates it, such as a government executive or board of directors.
Conversely, the leadership is usually responsible to an electorate,
shareholders, membership or whoever is intended to benefit.
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BAC Organization Structure Chart
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Company Management Responsibility Executive Leadership Team
& Duty
ANG WEI JIAN: Chief Executive Officer y y Ensure that operations
are consistent with the policies developed by the Board of
Directors and are carried out in such a way that meets the
requirements of the Capital Commission Act. The CEO is responsible
to the Board. The Board and the CEO work together to develop
policies and plans consistent with the mandate as expressed by the
Shareholder. The Board is responsible to ensure the CEO is not
subjected to political interference.
SUBHASHINI D/O RANJANTHRAN: General Manager y y Reports to the
board of directors To direct, promote, and coordinate the
operations of the cooperative in a manner that will optimize the
cooperatives market share and savings, improve the cooperatives
efficiency, help achieve the cooperatives mission and goals, and
result in outstanding customer service.
WONG KIT MAI: Business Development Manager y y To expand their
business by reaching out to new customers and developing new plans
and strategies to help each department run more effectively.
Responsible for conducting research on the specific roles of each
department, product development, and product distribution.
NURUL HAMIZAH: Customer Service Manager y y May lead and train a
team of representatives or deal with customers face-to-face.
Determine service policies and analyzing reports to determine
customer satisfaction.
NORMAN ONG KIAN HIAN: Finance Manager y y Controller, treasurer
or finance officer, credit manager, cash manager, and risk and
insurance manager. Controllers direct the preparation of financial
reports that summarize and forecast the organization's financial
position, such as income statements, balance sheets, and analyses
of future earnings or expenses.
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Global Management:The BAC Company is to attain holistic
perfection and to absorb all evolutionary innovations and
technological up-gradations in the distributions industries.
Regarding to the, BAC has made an international collaboration with
Toyota, Hyundai and Honda companies from overseas. BAC Company
having relationship or cooperative contract with foreign business
owner: (Toyota, Ferrari, Porsche, Audi, Maserati, Hummer).
Licensing -Toyota company is the licensor that receive royalty
payments for allowing BAC Company the license to distribute the
product. -Sell the product by its brand name in particular market.
Advantages: Its allow BAC Company to earn additional profits
without investing more money. This licensing also help BAC avoid
tariff and non-tariff barriers.
y
y
y
Disadvantages: Licensor gives up control over the quality of the
product or service sold by the foreign licensee. Licensees can
eventually become competitors.
Business Operations and Process: Operation Management BAC is
directing and controlling of the processes that transform inputs
into product and services. The distribution are managers the
processes that product for the external customer but it is closely
involved with the other areas of a firm.
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DECISION -Choosing best alternative -maximizing satisfacting
-satisficing -implementing -Evaluating DECISIONMaking errors and
Blases
DESICION MAKING APPROACH -Rationally -Bounded rationally
-Intution
TYPES OF PROBLEMS AND DECISONS -Well structuredprogrammed
-Unstructuredprogrammed
DESICION MAKER'S STYLE -Directive -Analytic -Behaviour
-Conceptual DESICIONMAKING CONDITION -Certainly -Risk
-Uncertainly
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Total Quality Management: At its core, Total Quality Management
(TQM) is a management approach to long-term success through
customer satisfaction. In a TQM effort, all members of BAC
organization participate in improving processes, products, services
and the culture in which they work. . A core concept in
implementing TQM is Demings 14 points, a set of management
practices to help companies increase BAC Company quality and
productivity: Create constancy of purpose for improving products
and services. Adopt the new philosophy. Cease dependence on
inspection to achieve quality. End the practice of awarding
business on price alone; instead, minimize total cost by working
with a single supplier. Improve constantly and forever every
process for planning, production and service. Institute training on
the job. Adopt and institute leadership. Drive out fear. Break down
barriers between staff areas. Eliminate slogans, exhortations and
targets for the workforce. Eliminate numerical quotas for the
workforce and numerical goals for management. Remove barriers that
rob people of pride of workmanship, and eliminate the annual rating
or merit system. Institute a vigorous program of education and
self-improvement for everyone. Put everybody in the company to work
accomplishing the transformation.
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Organizational Behavior:
Planning Planning is the function of BAC Company management that
involves setting objectives and determining a course of action for
achieving those objectives. Planning requires that managers be
aware of environmental conditions facing their organization and
forecast future conditions. It also requires that managers be good
decision makers. Leading Leading involves the social and informal
sources of influence that you use to inspire action taken by
others. If BAC managers are effective leaders, their subordinates
will be enthusiastic about exerting effort to attain organizational
objectives.
Organizing Organizing is the function of BAC Company management
that involves developing an organizational structure and allocating
human resources to ensure the accomplishment of objectives. The
structure of the organization is the framework within which effort
is coordinated. The structure is usually represented by an
organization chart, which provides a graphic representation of the
chain of command within an organization. Decisions made about the
structure of an organization are generally referred to as
organizational design decisions. Controlling Controlling involves
ensuring that performance does not deviate from standards.
Controlling consists of three steps, which include (1) establishing
performance standards, (2) comparing actual performance against
standards, and (3) taking corrective action when necessary.
Performance standards are often stated in monetary terms such as
revenue, costs, or profits but may also be stated in other terms,
such as units produced, number of defective products, or levels of
quality or customer service.
17
Marketing: Needs: Human needs are states of felt deprivation.
Needs are the basic requirements of human being, without these
basic requirements like food, cloths and shelter no one can live
life in this world. The extended form of needs are health and
education which for sure every on basic need in todays world but
they come after food,cloths and shelter. Marketers play no role in
creating needs, they are natural default requirements of every
human being. BAC Organization already know the needs there is no
requirement for any research work to develop product which covers
the needs of human beings. Wants: Wants are the form human needs
take as they are shaped by culture and individual personality.
Wants are marketed by marketers in such a way that everyone feel
these wants should be mandatory part of life. We can take the
examples of telephone, Internet, different variety of foods and
clothing these all come under umbrella of human wants. Example: Any
person can use any normal car for their usage but why they want
very luxuries cars such as Mercedes Benz, Porsche, and so on. Car
its just a need 2 fulfill the person usage for daily life, just for
a luxuries life the person we can see that the person is using very
high quality cars. Demand Is want backed by buying power, human
being have unlimited wants but resource are limited in the world.
Its not possible that each human being get the desire things in the
world. Wants are wishes of human, buying power will convert these
wants to demand. Example: Willingness to buy BMW is want but if you
have the buying power then it becomes demand .Manager and marketers
always focus on people wants and demands to do that they conduct in
depth research using number of different tools such as surveys,
interviews, observation and others. Thats the reason CEO of huge
company like Wal-Mart visit store to have a check on customer, talk
to them, and observes them to understand their needs and Wants.
Product and Services: Product (or service) management in BAC
Company includes a wide range of management activities, ranging
from the time that there's a new idea for a product to eventually
providing ongoing support to customers who have purchased the new
product. Every organization conducts product management, whether
it's done intentionally or unintentionally. This module provides a
wide overview of considerations in developing and managing a
product. How a product is developed or managed is depends very much
on the nature of the BAC Company organization and its products, for
example is new technology had apply to the products. Idea for New
Product or Service At this stage, BAC Company has an idea for a new
product or service. Ideas can come from many sources, for example:
1. Complaints from current customers (see Customer Service and
Customer Satisfaction) 2. Requests for Proposals from large
businesses, government agencies. 3. Modifications to current
products (see Innovation) 4. Suggestions from employees, customers,
suppliers, etc. (see Creative Thinking)
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Satisfaction, Value and Quality: Customer Satisfaction BAC
Company build strong and innovative organizations that can survive
and prosper during times of great change? In recent years, BAC have
learned much about successful organizations. The success of such
organizations can be understood by how well the organization
handles three key ingredients. Key Ingredients A convenient way to
think of the strategy for success is to picture a three-leg stool.
The stool represents the organization supported by three legs,
which symbolize these key ingredients. Each leg has very separate
and distinct attributes and each is critical to the survival of the
organization. The legs of the stool are visionary leadership,
internal data from employees and external data from the customers
of the organization. The first leg or element is visionary
leadership. Any organization comes into existence because of a
vision. Sometimes the vision lasts, remaining clear and compelling.
Other times the original vision fades, as does the relevance of the
organization. The next element, the second leg of the stool, is
data from the BAC employees organization that provide the employees
visions of their work and the organization. These are the internal
data. This is information gathered from the people that make up the
organization. The third element for continued organizational
success is regular collection of data from the environment of the
organization: customers, suppliers, regulators, and competitors.
These are the external data. Such data provide comparisons between
in the organization sees as its accomplishments and the perceptions
of others that have an interest or "stake" in the organization.
Marketing- Product, Price, Place, and Promotion: The Product:
BAC Company products have the right features - for example, it
look good and work very well. - The price is reasonable. Consumers
buy in large numbers to produce a healthy profit and environment
friendly product. - The goods must be in the right place at the
right time.BAC Company making sure that the goods arrive when and
where they are wanted is an important operation. - The target group
needs is made aware of the existence and availability of the
product through promotion. The price Of all the aspects of the
marketing mix, price is the one, which creates sales revenue - all
the others are costs. The price of an item is clearly an important
determinant of the value of sales made. In theory, price is really
determined by the discovery of what customers perceive is the value
of car is sale. Researching consumers' opinions about pricing is
important as it indicates how they value what they are looking for
as well as what they want to pay. BAC Company pricing policy will
vary according to time and circumstances. Crudely speaking, the
value of water in the Lake District will be considerably different
from the value of water in the desert. The place Although figures
vary widely from product to product, roughly of the cost of a
product goes on getting it to the customer. 'Place' is concerned
with various methods of transporting and storing goods, and then
making them available for the customer. Getting the right product
to the right place at the right time involves the distribution
system. The choice of distribution method will depend on a variety
of circumstances. It will be more convenient for some manufacturers
to sell to wholesalers who then sell to retailers, while others
will prefer to sell directly to retailers or customers.
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The promotion Promotion is the business of communicating with
BAC customers. It will provide information that will assist them in
making a decision to purchase a product or service the razzmatazz,
pace and creativity of some promotional activities are almost alien
to normal business activities. The cost associated with promotion
or advertising goods and services often represents a sizeable
proportion of the overall cost of distributing an item. However,
successful promotion increases sales so that advertising and other
costs are spread over a larger output. Though increased promotional
activity is often a sign of a response to a problem such as
competitive activity, it enables an organization to develop and
build up a succession of messages and can be extremely
cost-effective.
SWOT Analysis:Strengths: New investment by BAC Company in
Malaysia saw 2005 profits rise, against the worldwide automotive
industry trend. Net profits rose 0.8% to 1.17 trillion ringgit ($
11; RM 5.85bn) this is the example of much focused segmentation,
targeting and positioning in number of countries. BAC Company uses
marketing techniques to identify and satisfy customer need. BAC
Company also maximized profit through efficient manufacturing
approaches example is (Total Quality Management) Weakness: The
World market for cars is in condition of oversupply and so car
distribution need to make sure that the models that consumer wants.
Movements in exchange rates could see the already narrow margin in
the car market being reduced. BAC Company needs to keep
distributing cars in order to retain its operational efficiency. In
other hand car market experiences an upturn, and then the company
may miss out on potential sales due to under capacity i.e. it takes
time to accommodate. This is a typical problem with high volume car
distribution. Opportunities: Lexus and Toyota now have a reputation
for distribution environmentally friendly vehicles. advance
technologies develop by the organization The vehicles itself it a
unique convertible, with models extending at their rear! The narrow
segment is notorious for it narrow margins and difficulties for
branding. Threats: Products recalls are always a problem for
vehicles that imported. In 2005 the company had to recall 88000
sports utility vehicles and pickup trucks due to faulty front
suspension system. As with any car distributer, BAC faces
tremendous competitive rivalry in the car market. Competition is
increasing almost daily, with new entrants coming into the market
from China, South Korea and new plants in Eastern Europe. The
company is also exposed to any movement in the price and steel. The
key economies in the, the US and Europe also experience slowdowns.
These economic factors are potential threats for BAC Company.
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Company Name
Berjaya Auto Company August 28, 1985 397.05 billion ringgit(as
of March 31, 2010) Company BOD From April 1 to March 31 of the
following year Automotive Industries and Sales 320,590
Date founded Capital Shareholders Fiscal Year Main Business
Activities Number of employees (Total in affiliated companies)
Note: The number of employees includes those dispatched from
other companies as of March 31, 2010
Business result & production & sales
results
Business results (unit = 1 billion Ringgit or 1 company) FY 2008
(April 2007 to March 2008) 26,289.2 2,270.3 1,717.8 1,480.2 958.8
530 55 FY2009 (April 2008 to March 2009) 20,529.5 -461 -436.9
1302.5 904.0 529 56 FY2010 (April 2009 to March 2010) 18,950.9
147.5 209.4 579.0 725.3 522 56
Sales *1 Operating income *1 Net income *1 Capital Expenditures
*3 R&D *1 Number of consolidated subsidiaries No. of Affi.
Accounted for Under the Equity Method
*1 Monetary figures rounded down to the nearest 100 million
ringgit *2 Not including assets for lease *3 Figures for
depreciation expenses and capital expenditures do not include
vehicles in
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y
Production results (unit = 1) FY2009 (April 2008 to March 2009)
4,255,000 2,796,000 7,051,000 FY2010 (April 2009 to March 2010)
3,956,000 2,853,000 6,809,000
FY 2008 (April 2007 to March 2008) Malaysia5,160,000 Vehicles
Overseas3,387,000 8,547,000 Total
Sales results (unit = 1) FY 2008 (April 2007 to March 2008)
Malaysia2,188,000 VehiclesOverseas6,725,000 8,913,000 Total Homes
5,431 FY2009 (April 2008 to March 2009) 1,945,000 5,622,000
7,567,000 5,442 FY2010 (April 2009 to March 2010) 2,163,000
5,074,000 7,237,000 5,281
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Vision Produce good service and product for our customer.
Mission Must achieve target sales per year for BAC Company Slogan A
drink from Paradise. . . . Available on Earth. The tag line Coffee
. . . A drink paradise . . . available on Earth The best coffee is
as black as the devil, hot as hell, pure as an Angel and sweet as
love! Objective: To fulfill customer utility. Produce best service
and product for the customer. To invest more for BAC company. To
gain profit in our sales per year. Achieve target sales per year
Provide training to staffs for Advantages: Discount 10% for member
card customer. WIFI Cafe De Dolce. Discount 20% in festival day.
Plan Cafes 4082 X 5031 Staffs Kitchen total 500staffs Service total
400 staffs
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Branches States/Country 1)Selangor 2)Kelantan 3)Pahang
4)Thailand 5)Wilayah Persekutuan 6)Pulau Pinang 7)Johor Bharu
8)Canada 9)Melaka 10)Perak 11)London 12)Perlis 13)Negeri Sembilan
14)Terengganu 15)Kedah Location Paragon Height Gurney Mall Mist
Mall, Karak Bangkok Height Pavilion, Bukit Bintang Times Square,
Penang Mines Complex Square Land Bukit Jambul Tower Hill Times City
Mall Boulevard Jusco Queensbury Mall B-Suite Mall
Products those Sales in Cafs De Dolce: Food Appetizer Salads
Fusion foods Cakes Sandwiches Individuals Favorites Soups Steaks
Spaghetti Burgers Vegetarian Foods Location of Cafe De Dolce:
HEADQUARTER CAFE DE DOLCE SDN BHD Bangunan Metropolitan, No,11,
Jalan Ampang Off Jalan Kuala Lumpur 55100, Kuala Lumpur, Wilayah
Persekutuan. Website: www.dedolce.com.my Email:
[email protected] Office Number: 03-11131108 Fax Number:
03-11131105 Opening hours: Weekdays: 10.30am to 10.30pm Weekends:
10.30am to 11.30pm 24 Drinks Ice Coffee Blended Ice Coffee Honey
Coffee Specialty Coffee Hot Coffee Hot Espresso Coffee Fresh Milk
Soft Milk Smoothies Fruit juice & Frost Ice Cream
