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BESPOKE Market Intelligence Survey Dashboard
Netflix Subscribers
Streaming Subscribers
Date of Netflix Start
Netflix Watching Frequency
Paid vs. Free Trial
Free Trial – Cancel or Continue?
Net Adds Growth Rate
Internet Connected Devices
TV Watching Preference
Cancelled Subscriptions
Date of Cancellation
Reason for Not Subscribing
Likelihood of Subscribing
Non-Netflix Subscribers
Movies Watching Preference
Personal Finances
Company Awareness
TV Show Awareness
Internet Connected Devices
Preferred Method –Watching TV Shows
Preferred Method –Watching Movies
Background
Market Sizing
Spending Money
Employment Status
Cable TV Subscribers
Desire for Services
Netflix Popularity
Likelihood of Subscribing - Netflix
Willingness to Pay for Netflix
China
Personal Finances
Quality vs. Price
Income Changes
Accessing Internet
Mobile App Usage
Company Awareness
Streaming Awareness
Likelihood of Subscribing - TMO
TV Shows Awareness
TV Shows Watched
Willingness to Pay for TMO
Demand for Netflix
Cord Cutters
Likelihood of Cutting Cord
Net Promoter Score
Satisfaction
Value for Price
Price Sensitivity
Demand for Netflix by Country
Popularity vs. Three Months Ago
China(Click Buttons Below to View)
France, Germany, UK, Brazil(Click Buttons Below to View)
Click Here for Key Takeaways
Survey Sample (respondents): China 563, France 523, Brazil 515, Germany 566, UK 537
**Please note that the sample in China and Brazil skews primarily urban
6
Awareness
Awareness of Netflix is highest in Brazil and the UK. Awareness is still high in Germany and France, but relatively lower than the UK and Brazil.
UK Brazil
France Germany
2.0%
23.3%
64.2%
72.1%
81.2%
85.8%
86.6%
88.5%
90.3%
93.7%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
None of the above
Hulu
Snapchat
Netflix
Apple
Amazon
0.4%
12.6%
44.9%
69.3%
79.2%
87.6%
91.3%
92.8%
94.2%
97.1%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
None of the above
Hulu
Snapchat
Amazon
Apple
Netflix
3.1%
10.5%
51.6%
56.8%
73.0%
73.6%
83.7%
84.9%
89.1%
91.4%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
None of the above
Hulu
Snapchat
Netflix
Apple
Amazon
0.5%
15.0%
40.5%
55.1%
74.2%
74.4%
86.7%
88.0%
93.5%
94.3%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
None of the above
Hulu
Snapchat
Netflix
Apple
Amazon
BESPOKE Market Intelligence
Primary Research StudiesInternational Survey Volume 1
June 30, 2015
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