Best Delivery, LLC.

University of La VerneBusiness Integrated

Program

Agenda● Issues & Analysis● Value Chain Analysis● IT for Sales and Marketing

○ Systems■ Website■ Social Media

● IT for Operations: Vehicle Maintenance● Human Resources

○ Reach○ Current Hiring Process○ Turnover Reduction

● Recommendations

Issues Identified by Best Delivery

1.Marketing (Social Media)2.Vehicle Maintenance3.New Hires

Value Chain Analysis● Developed by Michael Porter in 1980● Series of value-adding activities● Highlights where competitive strategies

can be utilized● Pinpoints areas that can benefit from

information technology

Attract Provide Maintain

IT for Sales and MarketingSystems

○ Website○ Google Analytics

○ Google Adwords

Social Media○ Yelp○ LinkedIn○ Facebook

Website

● A location connected to the Internet that maintains one or more pages on the World Wide Web

● Three characteristics are:○ Reach○ Richness○ Navigation

Website Feedback & Recommendations● Update the website on a regular basis

● Combine web pages together

● User friendly

● Analytics● Track website

activity○ Site reach○ Time on site○ Most view

pages○ Free

Google Analytics / AdWords

AdWords● Pay-Per-Click● Measurable

○ Scale to budget

● Competitive○ Most relevant

only

Google Feedback & Recommendations● Sign up for Google Analytics● Pick relevant keywords for Best

Delivery ● Make adjustments to website to

become competitive

Advantages of Social Media● Used as a platform for creating &

sharing information● Relies heavily on m-commerce● Cost effective ● 80% of American adults are online

on a daily basis● 60% of American adults use social

networking sites

Yelp

● Website and App that posts reviews○Services

■Links, photos, analytics○Yelp Ads

■Pushes page to top of search list■Pay per click

●Company sets budget

Yelp Feedback & Recommendations● Add additional information● Request reviews

○ Offer incentives for reviews○ Survey Monkey

● Set budget for Yelp Ads

LinkedIn

● Professional social media site with approx. 259 million users

● Promotes business-to-business interactions● Platform for applicants and businesses looking for

positions and potential employees● Form of free marketing for companies wanting to

portray their mission, vision and goals to the business world

LinkedIn Feedback & Recommendations● Redesign and update LinkedIn page● Build connections with employees

and customers● Utilize awareness to attract new

customers● Develop job offering ads

Facebook●Over 1.2 billion

users ●874 million

mobile users●Growth rate of

22% year-over-year

● Several small businesses have successfully utilized Facebook○ Recruit Military○ Coconut Bliss○ Hostel World

Facebook Feedback & Recommendations ● Create Fan Page● Keep information updated on profile● Post interesting statuses to draw

attention to profile● Add friends and invite to like/share

your page

RecommendationsIT Sales and Marketing

● Keep all information updated regularly○ Post often on social media

● Consider outsourcing marketing

IT for OperationsVehicle Maintenance

•Vendor portal with secure login•Customizable dashboards and reports•Cost tracking and repair histories•Inventory control tools•Mobile solutions with barcoding technology•Starting at $40/user/month

•Completely web•Access from any internet enabled device•Unlimited users•Easy to import/export data•Limited access depending on needs from the software•Email alerts•$69 per month

eMaintFleetio

IT for OperationsVehicle Maintenance Cont’dMyRig

•Daily inspection•Upload photos•Reports of maintenance issues•Trip reporting•Damaged goods reporting•Provides information regarding the condition of the vehicle•$15/user/month

Fleetmatics•Web Based•Alerts when service is needed•Driver ID•Keep historical records of all servicing•Eliminate paperwork•Tracks driver behavior•$35/user/ month

Recommendations IT for Operations

Vehicle Maintenance

● Android-friendly application● Allows for effective and accurate

reporting● Mobile DVIR● Cost effective

Human Resources:Hiring

● More friendly & inviting ● Do’s before the don'ts

○ More of a positive environment● Meaningful Dialogue

○ Show appreciation towards new hire○ A sense of trust○ Should always be face-to-face○ Help develop a close relationship

Human Resources:Hiring cont.

● Implement flexible benefits package

● They can offer:○ Insurance○ Vacation○ Retirement savings plans

Human Resources:Retaining

● To reduce turnover rate: (INC.com)● Company culture

○ Clarifying company values

○ Create a purpose

○ “WOW” Factor

Human Resources:Retaining

● Implement an Incentive plan based off: Company goals

■Effective■Productive

○ Days without getting injured○ Days without damaging a

truck

Conclusion● Marketing

○ Use social media sites to their full capabilities○ Keep the information accessible and up-to-date

● Vehicle Maintenance○ MyRig can keep the drivers on track and the

dispatchers accountable ○ MyRig will help Best Delivery cut down on costs

from unforeseen repairs.● Human Resources

○ Implement a deeper integration of their culture for employees

○ Attract better employees with benefits and incentives